Professional Documents
Culture Documents
Water ATMs
create a splash
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WIPO | MAGAZINE
Contents
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p.9
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p.27
p.30
Acknowledgements:
p. 5 Hans-Georg Bartels, Thomas Bombelles, Philip Stevens,
Global Challenges Division, WIPO
p.9&18 Joseph Bradley, Department of External Relations, WIPO
p. 13 Ms. Anna Morawiec-Mansfield, Department of External Relations, WIPO
p. 23 Ms. Dalila Hamou, Regional Bureau for Arab Countries, WIPO
p. 30 Ms. Wang Binying, Brands and Designs Sector, WIPO
Front cover:
A low-cost integrated water purification
service developed by Sarvajal, an Indian
social enterprise, purifies and monitors the
quality of local water sources in remote and
underserved communities creating local
jobs and income in the process.
World Intellectual
Property Organization
2013 | 5
p. 2
IP systems
& services:
An interview with Francis Gurry
Over the last 30 years, the basis for value creation has shifted
from tangible physical capital to intangible intellectual capital.
As intellectual assets become ever more valuable, the IP rights
associated with them become increasingly important. At the
same time, technology owners are operating in global markets
and seeking IP protection in many more countries. The resulting surge in demand for IP rights raises a number of practical
questions: How can IP offices cope with bigger workloads and
deliver useful and cost-effective services? What types of tools
and services are needed to improve the IP systems overall
quality and operating efficiency? How can international cooperation be enhanced to eliminate duplication in the system?
WIPO is developing and deploying various business solutions
to support national IP offices in delivering professional, highquality and cost-effective services. While these offices operate
nationally, increasingly, the businesses that use IP operate
globally. In this context, WIPOs role is to help coordinate
cooperation among national IP authorities so as to build a
seamless, efficient and accessible international IP system that
supports modern business needs.
WIPO | MAGAZINE
p. 3
WIPO is contributing to solutions through more effective international cooperation. The Patent Cooperation Treaty (PCT)
- the original work-sharing program in the area of patents - is
an enormously successful form of international cooperation. In
2012 some 194,400 international patent applications were filed
under the PCT. This year, we expect over 200,000 applications.
We are also rolling-out new systems to enhance international
cooperation, reduce duplication of work and improve the quality
and efficiency of IP operations: The WIPO Digital Access Service
(DAS), for example, offers a rapid, secure, easy, and inexpensive means of exchanging priority and similar documents and
between IP offices. The Centralized Access to Search and
Examination (CASE) platform facilitates the sharing of confidential search and examination information between IP offices.
CASE creates a more informed basis for taking decisions with
respect to patent applications that are filed in parallel across
multiple jurisdictions. It makes it possible to see the patent examination work that has been done and the bases for granting
and refusing patent rights in other offices. So this will translate
into better decision-making by patent authorities, improved
efficiency and better quality patents. CASE is a very important
and complex part of the global information technology (IT) support system. Its deployment is helping us to better understand
what the nature and benefits of cooperation between IP offices
can be in relation to IT platforms.
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Promoting
access to medical
innovation
By Anatole Krattiger,
Global Challenges Division, WIPO
Over the last three decades, medical technologies have transformed many previously untreatable diseases such as HIV/
AIDS into manageable long-term conditions. However, as
the global disease burden evolves there is a continuing need
to develop new and more effective medicines. The challenge
for policymakers is to establish an environment that stimulates
health innovation while ensuring widespread access to new,
more effective products to address unmet global health needs.
expensive and risky business. Unlike other areas of technological development, medical innovation is all the more challenging
because of the ethical dimension of medical research, rigorous
regulatory oversight, liability issues, high costs and high failure
rate. This helps explain why IP protection is so important for
companies involved in medical research and development (R&D).
The rationale of the IP system
The issues of innovation and access are inevitably intertwined, cutting across distinct policy areas, in particular, public health, intellectual property (IP) and international trade (see figure 1). Finding
the right balance between health, trade and IP policies to sustain
innovation and ensure widespread access to life-saving technologies is one of the primary public policy challenges of our time.
p. 6
Figure. 1
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effective access. As noted in the WHOs Framework for Access to Medicines, access to medicines is rarely dependent
on a single factor; it also includes rational selection and use of
medicines, affordable prices, sustainable financing and reliable
health and supply systems, among others.
Striking an appropriate balance
In recent years, the rising cost of medical research has not been
matched by a proportionate increase in new products entering the market. This has sparked a rich debate about how to
improve innovation models and strategies and how to finance
medical R&D to address unmet global health needs.
A variety of push and pull mechanisms are under discussion.
Push mechanisms encourage medical research when the
outcome is not clear, and may include grant funding and tax
credits. They are particularly useful in building-up knowledge
relating to neglected tropical diseases. Pull mechanisms include prizes, and Advance Market Commitments and Advanced
Purchase Commitments which offer certain guarantees to
encourage companies to develop solutions for diseases where
no sustainable market exists.
In most developed countries, social insurance provides an
infrastructure that enables patients to have access to healthcare technologies while also ensuring that those responsible
for developing new medical products are paid for their innovations. In many developing and least developed countries (LDCs),
however, social insurance systems are less comprehensive and
many patients do not have access to the life-saving interventions they need.
p. 7
The multilateral legal IP framework, as defined by various WIPOadministered treaties and the Agreement on Trade-Related
Aspects of Intellectual Property (the TRIPS Agreement) administered by the WTO, provides the context and general guiding
principles for the operation of national IP systems.
The TRIPs Agreement, which incorporates substantive provisions of several WIPO-administered treaties, has significant
implications for the application of IP to medical technologies.
In particular, it requires that patents are available for inventions
in all fields of technology, provided they are new, involve an
2013 | 5
p. 8
Figure. 2
Main countries of origin of PCT applications in the field of
medical technology, including pharmaceuticals, 2011
6000
5352
CH - Switzerland
CN - China
DE - Germany
FR - France
UK - United Kingdom
JP - Japan
KR - Korea, Rep. of
NL - Netherlands
SE - Sweden
US - United States
5000
4000
3000
2000
Among the top ten countries of origin are the United States, Japan, the Republic of Korea and
a number of Western European countries
Figure. 3
Growth of the top four technology fields, 2000-2010
1427
944
1000
388
394
CH
CN
DE
445
437
FR
GB
521
JP
364
KR
NL
199
SE
US
500
450
400
350
300
250
200
150
100
50
2000
2001 2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Digital communication
Computer technology
The term medical technologies as used in the study includes data relating to medical
technology (6.6 percent of all PCT filings in 2011) and pharmaceuticals (4.7 percent of all PCT
filings in 2011). In this consolidated form (11.3 per cent of all PCT filings in 2011), medical
technologies, including pharmaceuticals, represent the field of technology with the highest
number of PCT filings between 1978 and 2011.
WIPO | MAGAZINE
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Catalyzing
Creativity
in Cape Verde
By Catherine Jewell,
Communications Division, WIPO
Cape Verde, an archipelago of 10 islands, lies in the Atlantic Ocean some 350 miles
west of the coast of Africa. Since 2001, the country has been undergoing a remarkable process of social and economic transformation. In 2007, it became only the
second country, after Botswana, to shed its least developed country status, moving
up to the rank of middle-income country. It is also one of the rare African countries
to have achieved all the Millennium Development Goals. In this article, we explore
how Cape Verde is leveraging its rich cultural resources to consolidate and build on
its achievements and carve a pathway to a more prosperous future.
At the crossroads of three continents Africa, the Americas and Europe Cape Verde
has been a trading hub since its discovery by the Portuguese in the 15th century.
Today, in its drive to diversify and expand its economy and compete in global markets,
the country is establishing itself as a high added-value services hub for tourism, the
creative industries, transport, information and communications technologies (ICTs),
renewable energy and agriculture.
Towards expansion of Cape Verdes creative economy
As a small island state with few natural resources to speak of, Cape Verde is strongly
committed to building a knowledge society. Leveraging the countrys plentiful creative
2013 | 5
p. 10
resources to expand the creative economy is a cornerstone of Cape Verdes economic development strategy. The future of our country lies in our capacity to create, our capacity to innovate and that is why we are doing all we can to ensure that
this happens. The creative economy must be a tool for social inclusion and global
integration, said Prime Minister Jos Maria Neves at an event hosted by WIPO on
the sidelines of the 4th Annual Review of Aid for Trade hosted by the World Trade
Organization in July 2013.
Leveraging a rich cultural heritage
For many, the first hint of Cape Verdes rich cultural heritage became apparent
with the soulful tones of the late popular singer Cesria vora. The internationally
acclaimed barefoot diva, did much to put Cape Verdes vibrant musical tradition
on the world map. In a country said to have the greatest number of musicians per
square kilometer, Cape Verdes Minister of Culture, Mr. Mario Lucio Sousa, said life
means music and music means life.
In line with the growing global recognition of their importance in generating jobs, driving economic growth and promoting cultural engagement, culture and creativity are
at the heart of Cape Verdes economic and social transformation. We are working
hard to see how culture can be involved in the development of the country, how it
can add value to tourism, how it can help reduce poverty, and how it can help Cape
Verde become more competitive, said Mr. Sousa.
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A priority has been the creation of a culture bank - a microcredit facility - to facilitate access to finance for creators and
small entrepreneurs across the islands. The initiative, launched
in 2012, seeks to support the development of local businesses
and foster a spirit of entrepreneurship among artists. This is a
kind of guaranty fund that allows the small entrepreneur to go
directly to the bank and submit a project which is evaluated
according to its intangible value, he said. Small businesses
can give momentum to the national economy, so we are giving
resources directly to the people that produce. We go wherever
they have something new to produce, Mr. Sousa said.
WIPO | MAGAZINE
By Catherine Jewell,
Communications Division, WIPO
p. 13
Bringing
broadband
to Haiti:
Connecting
communities
2013 | 5
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Photos: INVENEO
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2013 | 5
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Our approach is to go
in with the appropriate
technology and train local
partners in the technologies
we use. Our ability to hand
over to our local partners is
a benchmark of our success.
Thats how we ensure
sustainability.
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Water ATMs
Photos: SARVAJAL
create a splash
By Catherine Jewell,
Communications Division, WIPO
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To fill this gap, Sarjaval developed a technology-enabled franchising model. This model, not only facilitates the delivery of
clean water to an expanding number of households, but also
generates employment and income-earning opportunities for
people in the communities it serves.
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The role of IP
Driven by the belief that IP can help deliver low cost services,
the company recently obtained a patent on its system, in India
and the United States. Sarvajals entrepreneurial ethos means
that its focus is on driving down costs while maximizing impact.
We established as a private company so we had the discipline
that revenue drives. Every experiment you do has to have bang
for the buck thinking behind it, he noted. It also forced us
to come up with better deals and to look at technology as an
investment. Technology made the system possible and has
driven down maintenance costs, he said, explaining that the
companys smart thinking had enabled it to reduce the cost
of producing its machines by two-thirds.
Women are generally responsible for water collection. Mothers
and daughters spend on average 2 hours per day up to 700 hours
per year - collecting water from bore holes or delivery locations.
Sarvajals technology-enabled franchising model delivers clean
drinking water to the last mile, enabling women to focus more
time on childcare, income-generating activities and education.
WIPO | MAGAZINE
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Science,
Technology
& Innovation
in Saudi Arabia
We all agree that intellectual property (IP) is a stimulus for creativity and innovation in
the world. It positively influences the global economy by encouraging fair competition,
and developing innovative products and methods, as well as increasing literary creation.
In Saudi Arabia, IP laws have been regularly revised and updated to ensure that an
effective legal framework is in place both to encourage innovation and creativity and
to enforce IP rights. This has created a fertile seedbed for creativity and innovation
and attracted higher levels of investment in these areas.
Innovation and technology development are integral to Saudi Arabias long-term
vision as set out in the National Science, Technology and Innovation Plan (NSTIP).
Towards a knowledge-based economy
Various programs have been established under the NSTIP targeting strategic areas,
including water technologies, biotechnology, advanced materials, nanotechnology,
information technology, electronics, communication, oil and gas, petrochemicals
technology, medical and health, space, energy, environment, agriculture, and construction. Mathematics and physics are also given emphasis to provide a strong basis
for the other targeted technologies to flourish.
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19.4%
16.3%
11.5.%
9.5%
9.5%
6.7%
4.4%
6.4%
4.1%
3.7%
20
15
10
0
Biotechnology
Nanotechnology
Information
Environment
Energy
Water
Advanced Materials
Agricultural
2.9%
Mathematics and
1.9%
1.6%
1.4%
0.6%
25
5
Electronics, Commun &
Petrochemicals
Promoting IP awareness
Building
Figure 1
The percentage of funded projects in various technology areas
p. 25
New developments
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Photos:KACST
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patent quality
Photo: IP Australia
By Fatima Beattie,
Deputy Director General, IP Australia
Patent examiners are on the front-line of the patent system. They are responsible
for assessing whether the latest technological innovations, as outlined in patent applications, are sufficiently new and inventive to qualify for patent protection. It is a job
that requires specialist technical knowledge as well as an in-depth understanding
of patent law.
Training patent examiners to operate effectively takes time and commitment. In April
2013, IP Australia, the government agency responsible for administering patents in
Australia, and the Association of South East Asian Nations (ASEAN) with the support
of WIPO, launched the innovative Regional Patent Examination Training program
(RPET). The aim is to boost the knowledge and skills of patent examiners in South
East Asia and Africa to enable them to examine patents to international standards.
RPET is a modern, comprehensive and intensive online training program delivered
remotely to participants in different countries and time zones using e-learning technologies. Eight examiners from Malaysia, Indonesia, the Philippines, Kenya and the
African Regional Intellectual Property Organization (ARIPO) are participating in the
current inaugural RPET program.
Program goals
The overall goal of the program is to build the patent examination capabilities of
trainees from participating offices by:
improving their competency to conduct search and examination to international standards (PCT standards - see Table);
embedding learning into the workplace; and
providing an opportunity to align domestic practices with international standards.
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Curriculum
Induction Introduction
to the RPET program, assessment framework and
standards, and learning technologies
Phase A Builds knowledge of key concepts of
construction, novelty and
inventive step.
Phase B Divided into
three stages:
I. Examination in trainees
technology specialisations.
II. Advanced skills: more
complex examination,
amendments and use
of Foreign Examination
Reports (FERs)
III. Searching: this includes a
two- week intensive training course at IP Australias
Canberra office.
Phase C Consolidates
examination practices in
technology specialisation and
to PCT standards
Advanced skills: more complex examination, amendments and use of Foreign
Examination Reports (FERs)
Duration
2 weeks
14 weeks
14 weeks
6 weeks
Until competency is
achieved (up to 24
months from start of
the program)
Standards of practice to
be achieved
Understanding of program,
roles and responsibilities.
Each trainee is supported by an experienced Australian examiner who provides one-on-one mentoring, on-the-job training
and continuous assessment of trainees work. Participating
offices have also identified a local mentor to support each
trainee in their local office and to work closely with the Australian trainers to monitor trainee progress.
WIPO | MAGAZINE
Online learning
To find out more about the RPET story check out our video at:
www.youtube.com/watch?v=lzcscFZK7a8 or visit www.ipaustralia.gov.au
p. 29
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ICTs
& Innovation:
First, markets that encourage open and fair trade practices and promote competition. These are the true
engines of innovation that will drive industrial and social development.
Two fundamental factors have contributed to the rapid economic
development witnessed in the past 200 years: First is the advancement of technologies that significantly boosted productivity; second is the establishment of free trade that facilitated
global resource reallocation and industry restructuring, maximizing the utilization of scientific and technological innovations.
Chinas exponential economic growth in the past three decades
is also attributable to these two factors. Huawei, in particular,
is acutely aware of the importance of openness (open market
and free trade practices continuing to be the main drivers of
global economic growth) as we operate in the information and
communications technology (ICT) industry. When looking at the
history of communications technology, an open system always
attracts more industry support and achieves greater success
than a closed one. Consider, for example, the success of the
Global System for Mobile Communications (GSM) of the past
and todays Long-Term Evolution (LTE) networks. A closed
approach tends to lead to limited success and often eventual
withdrawal from the market.
At present, openness and cooperation are two crucial characteristics that drive innovation. Enterprises need to obtain
intellectual capacity globally, achieving success through cooperation with global value chain players. Open innovation
is dependent upon an institutional environment that nurtures,
protects, and spurs innovation continuously. The elements of
such an environment include:
WIPO | MAGAZINE
Second, an effective system to protect intellectual property rights (IPRs) must be in place before true innovation
can surface.
To protect IPRs is to safeguard innovation. Scientific and technological innovation requires significant investment in terms of time,
funds, and intellectual capacity. Successful innovators should
own the IPRs of the results of their innovative work and benefit
from the associated rewards. Companies and individuals can
be motivated to pursue innovative activity and invest more in
this field if their results are protected appropriately. More than
three hundred years have passed since the worlds first IPR
protection system was created. Though a latecomer, China
has made remarkable progress in developing its IPR protection
systems over the past three decades. This is a major reason why
more and more innovative companies are emerging in China.
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totaled US$4.8 billion, and the figure for the past decade amounts to US$19
billion. Our investment in R&D is a long-term commitment that will remain.
Integration of intellectual resources on a global scale: Our world is informationheavy, and economic and technological globalization is continually advancing. Against this backdrop, we have to focus our huge R&D investments on
integrating resources globally with the highest possible efficiency. Huawei
has set up 16 independent R&D centers around the globe, spanning North
America, Europe, and the Asia Pacific. This enables Huawei to integrate the
best intellectual resources from around the world and to develop innovation
capabilities globally.
Remaining open to cooperate with global partners: In the globalized era, the
significance of openness and cooperation to innovation is clear. In terms
of R&D, Huawei engages in cooperation initiatives at multiple levels. We
cooperate with industry partners, organizations such as IBM, Intel as well
as local government and customers in different countries. Our R&D strategy
puts customers first as it is their needs that direct our future technology
innovations. Joint innovation with customers is also an important part of
Huaweis commitment to openness and cooperation. So far, Huawei has
set up over 20 joint innovation centers with customers around the world,
which have already created substantial value.
Looking ahead
Today, innovation has become an integral part of our daily lives. Looking ahead, the
further integration of the digital and physical worlds will usher in new waves of digital
development. Huawei is committed to providing wider and smarter information pipelines in an increasingly digital society, enabling ubiquitous broadband connections. We
will continue to be open and innovative, to contribute to the Global Innovation Index
(GII) and cooperate with WIPO and other stakeholders to help establish a favorable
innovation environment and jointly promote scientific and technological innovation
for the benefit of society.
WIPO | MAGAZINE
p. C
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