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    凱絡媒體週報
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    本篇專題翻譯整理自電通安吉斯(Dentsu Aegis Network)與《經濟學人》攜手針對亞洲數位發展的研究〈Asia’s digital disruption〉，將分述亞洲三個因數位科技帶來的改變，以及當這些趨勢發展聚合，將如何影響亞洲行銷市場，而廣告主又該如何因應。

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    本篇專題翻譯整理自電通安吉斯(Dentsu Aegis Network)與《經濟學人》攜手針對亞洲數位發展的研究〈Asia’s digital disruption〉，將分述亞洲三個因數位科技帶來的改變，以及當這些趨勢發展聚合，將如何影響亞洲行銷市場，而廣告主又該如何因應。

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4K views15 pages

    Carat Media NewsLetter-805

    Uploaded by

    凱絡媒體週報
    本篇專題翻譯整理自電通安吉斯(Dentsu Aegis Network)與《經濟學人》攜手針對亞洲數位發展的研究〈Asia’s digital disruption〉，將分述亞洲三個因數位科技帶來的改變，以及當這些趨勢發展聚合，將如何影響亞洲行銷市場，而廣告主又該如何因應。

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    CARAT MEDIA WEEKLY NEWSLETTER

    No. 805

    Media Report

    Dentsu Aegis Network

    25

    50

    (Dentsu Aegis Network)


    Asias
    digital disruption

    https://en.wikipedia.org/wiki/Asia

    2014332019
    43100117

    ZipDial

    100

    ()(%)

    10 2015
    Facebook4.71

    201531.9886%
    20148%

    GPS

    (social commerce)

    ()15(%)

    20132,950
    8%2018

    16%

    KPMG()2012
    7841435%
    74%
    201480%

    Fonterra

    30%30%Fonterra

    2013(%)2018

    201457%

    58%53%201426%
    201931%4.6%3%

    2014
    69%Amazon

    20%

    2014-2019

    2014-2019(%)

    Facebook

    https://pixabay.com/

    2012

    YouTube
    90%Facebook2015Q1Facebook
    2014Q159%73%

    google

    App
    App

    (omni-channel marketing)

    cookie

    (programmatic advertising)cookie

    google

    FacebookFacebook40

    30
    10

    YouTube

    MondelezOreo
    Oreo
    Mondelez(owned
    media)(paid-for media)

    (earned media)
    Mondelez

    SingTel
    HooqHooq

    Fonterra

    O2O

    QR code
    O2O

    O2O
    AppGPS

    AppBuzzElement
    App
    App

    App

    https://searchman.com/


    carat.weekly@carat.com

    (02) 2717-5238 ext.9286

    APP

    APP for Android

    APP for iOS

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