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NAME
COURSE
ROLL NO. :
B131422
ADVERTISING OF FMCG
TITLE
STUDY OF DIFFERENT
ADVERTISING MODES USED FOR
MARKETING OF FMCG
PRODUCTS.
Research Methodology
Research methodology process includes a number of activities to be performed.
One activity after another is performed to complete the research work. The process
in which data is collected to solve the problem in the most effective manner is
known as research methodology. The data which the researcher collects is divided
into two types,which are based on nature of collecting data .
1. Data collection:
a) Primary data :-primary data will be collected through filling questionnaire from
the customers using FMCG products.
A questionnaire is a set of questions used for gathering information from
individuals. This method is used when the resources are limited and helps to gather
data about knowledge,beliefs,trust,behavior.The target questionnaire for this study
is 50 respondents including students,housewives etc that lies in the age of 18-40.
Types of questionnaire-
Importance of research
1. It will help to know about competition of FMCG sector.
2. It will help to understand the various modes of promoting FMCG products.
3. It will help to study the impact of advertisements on customers.
1.1
Advertisement:Advertising is the means of informing as well as influencing the general public to buy products
or services through visual or oral messages. A product or service is advertised to create
awareness in the minds of potential buyers. Some of the commonly used media for advertising
are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of
economic liberalization and the changing social trends advertising industry has shown rapid
growth in the last decade. Advertising is one of the aspects of mass communication. Advertising
is actually brand-building through effective communication and is essentially a service industry.
It helps to create demand, promote marketing system and boost economic growth. Thus
advertising forms the basis of marketing.
Major methods of advertising:Radio announcements: A major advantage of radio ads is they are usually cheaper than
television ads, and many people still listen to the radio, example:- when they are in cars. Ads are
usually sold on a package basis that considers the number of ads, the length of ads and when they
are put on the air. . A major consideration with radio ads is to get them announced at the times
that your potential customers are listening to the radio.
Newspapers: Almost everyone reads the local, major newspaper. You can get your
business in the newspaper by placing ads, writing a letter to the editor or working with a
reporter to get a story written about your business.
Television ads: Many people don't even consider television ads because of the
impression that the ads are very expensive. They are more expensive than most of major
forms of advertising. However, with the increasing number of television networks and
stations, businesses might find good deals for placing commercials or other forms of
advertisements.