AFFD SPONSORSHIP GUIDE

2010

ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK

Saturday, February 27, 2010

 The Asian Film Foundation of Dallas (dba AFFD), was founded in 2002 by SMU Film graduate Mye Hoang and local
film enthusiast Stephen Carlton in response to a lack of Asian and Asian American films screening in Dallas theaters.

Since then, AFFD has grown to become the largest and longest running festival of its kind in the southwestern United
States.

Incorporated as a non-profit organization in 2003, AFFD is run by a dedicated and diverse group of volunteers brought
together by their love of film and desire to support the arts.

AFFD's Mission AFFD's Impact

• Celebrate and support emerging and • Community access to short and feature length films
established Asian and Asian-American they may not be able to see on the big screen
filmmakers. otherwise

• Share the rich diversity of Asian culture • Enrichment through filmmaker visits and discussions
through the medium of cinema.
• Unique opportunity to see Asian films in U.S. with a
large and diverse audience.

• Experience and networking for local film talent

through volunteering and attending the festival

ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK

Saturday, February 27, 2010

 Venue
Landmark's Magnolia Theatre
in Dallas' West Village Shopping Center
Some pics of venue,
audience, etc.

Expected Attendance
3500+

Program
• Over 50 films screened
• Diverse representation across various genres,
languages, and countries of origin
• Juried competition for feature length and short films
• Filmmaker guests and Q&A sessions

ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK

Saturday, February 27, 2010

 AFFD has a strong social media and web presence that
enables it to reach a broad national and international
audience of distributors, filmmakers, and film fans. While
the majority of the audience is made up of attendees from
the DFW Metroplex, many festival attendees come from
other parts of Texas as well as out-of-state.

Race, Gender and Age of Audience

Asian Latino
30% 10% Other
African American 30%
5% Female
Other 40%
5%
Male
60% 21 - 40
Caucasian 70%
50%

The AFFD festival audience*:

• 60% Male 40% Female
• 70% Aged 21-40
• 50% Caucasian, 30% Asian, 10% Latino, 5% African American, 5% other

*Based on post festival survey and other available data

ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK

Saturday, February 27, 2010

 SPONSORS PRODUCTS
AT OUR EVENTS

• Local, national and international exposure

• Direct Marketing opportunities to the AFFD audience

• Complimentary or discount festival passes and tickets

• See the Benefits Matrix on the following page for a complete list of opportunities
and benefits

Program Guide covers from the last three years

ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK

Saturday, February 27, 2010

 Sponsor Matrix (Page 1 - Naming, Print and On-Line)

Type Benefit1 Title Presenting Gold Silver Bronze Community Partner

$15,000 $8,000 $5,000 $2,500 $1,000 $500 (In-Kind)2
NAMING Before AFFD Name
•
After AFFD Name
•
PRINT Program Guide Ad Size Back Full Page/Back Full Page Half Page Quarter Page Quarter Page
Cover Cover Priority

Program Guide Sponsor -

Page Listing/Logo • • • • • • •
Program Guide - Number of 2 1 1 1 1
films listed as co-presenter
or sponsor
Festival Flyer/Promo
Postcard - Logo • • •
Festival Schedule Postcard
- Logo • • •
Festival Print Ad - Logo
• •
E-Tickets/Passes - Logo
•
ON-LINE AFFD Website – Year
Round •
Festival Website Front Page
Rotating Logo • • • • •
Festival Website Front Page
Static Logo • •
Festival Website Sponsor
Page Listing/Logo • • • • • • •
1. Commercials, ads, logos, and promotional items to be supplied by sponsor.
2. Additional benefits arranged for IN-KIND Partners on a per case basis

ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK

Saturday, February 27, 2010

 Type Benefit1 Title Presenting Gold Silver Bronze Community Partner
$15,000 $8,000 $5,000 $2,500 $1,000 $500 (In-Kind)2
IN THEATRE 30 second pre-show
commercial •
Theater Slideshow Slide
• • • • • • •
Festival Trailer - Logo
• •
Banner Placement
• • At
Sponsored
At
Sponsored
At
Co-Presented
At
Co-Presented
At
Co-Presented
Screenings Screenings Screening Screening Screening

Festival Table presence

• • • • • • •
EVENT VIP Passes 20 10 8 4 4 2 2
ACCESS

Screening Vouchers 50 20 10 10 10 10 10

Opening, Centerpiece and 10 10 6 4 2 2 2

Closing Night Tickets

Discounted Tickets/Passes
• • • • • • •
DIRECT
MARKETING
Promotional items placed in
VIP bags • • • • • • •
Product Sampling at the
Festival • • • • • • •
Additional Sponsorship Opportunities - Awards, Parties, Advertising Only, Vendor Booths

1. Commercials, ads, logos, and promotional items to be supplied by sponsor.

2. Additional benefits arranged for IN-KIND Partners on a per case basis

ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK

Saturday, February 27, 2010

 Program Guide Movie Screen
Full Page 8.5”x11” or Half Page 8.5”x5.5” or Quarter Page 1024x768
4.25”x5.5”
Allow for ¼” bleed on all sides, this area should not have any
important text or other content that could be lost when the pages are
printed and cut.
300 dpi 96 dpi

CMYK (full color) CMYK, RBG (full color)

PDF, PSD, EPS, TIFF PNG, PDF, PSD, TIFF, EPS

8.0” x 10.5”
Safe area, this For web content use standard web guidelines
area will not be and dimensions, if you have any questions on
cut in final specifications please feel free to e-mail us.
production
All logos should be submitted highest quality
possible, preferably PDF, PSD or EPS formats.
Program Guide
(Safe Area)
¼’ bleed (this area
could be cut off in
final production. CONTACT INFORMATION
Julie Hwang, Executive Director
Email: julie@affd.org
Phone: 214.620.0885

ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK

Saturday, February 27, 2010