UNIVERSAL BANKING

PROJECT TOPIC: - HSBC BANK (Hongkong and Shanghai

Banking Corporation)

Presented by:-
SANJAY
 TABLE OF CONTENT

1. introduction about HSBC BANK

2. History of the BANK

3. Background of the HSBC BANK

4. Product & services

5. Conclusion

6. Recommendation

INTRODUTION ABOUT THE BANK

 HSBC BANK was founded by hongkong in the year 1865.The founder of hsbc
•
was Thomas Sutherland.

• HSBC Holdings plc is a public limited company incorporated in

England and Wales, headquartered in London As of 2008.

• It is both the world's largest banking group and the world's largest
company according to a composite measure by Forbes magazine.

• The group was founded from The Hongkong and Shanghai Banking
Corporation, the acronym of which led to the current name.

• Today, whilst Hong Kong still continues to be a significant source of

income for the group, no single geographical area dominates
earnings.

Recent acquisitions and expansion in China are returning HSBC to part of

its roots.
• HSBC is Europe's biggest bank and has an enormous operational
base in Asia and significant lending, investment, and insurance
activities around the world.

• The company has a global reach and financial fundamentals matched

by few other banking or financial multinationals.

• HSBC is listed on the London, New York, Hong Kong, Paris and
Bermuda Stock Exchanges.

• HSBC Bank plc (Public Limited Company) Is subsidiary with HSBC

bank of USA, HSBC bank of middle east, HSBC bank of Mexico,
HSBC bank of Brazil.

• HSBC Bank currently 330000 employees is working as of 2008. And

9500 offices in 85 country.

HISTORY OF HSBC BANK

( Hongkong and Shanghai Banking Corporation )

• HSBC first opened for business in Hong Kong on 3 March 1865.

• HSBC Holdings was established in 1990 to become the parent company
to The Hongkong and Shanghai Banking Corporation in preparation
for its purchase of Midland Bank and a change of domicile for the
transfer of sovereignty of Hong Kong.

• Shares in HSBC Holdings were first listed on the London Stock

Exchange and Hong Kong Stock Exchange in 1991.

• The acquisition of Midland Bank giving HSBC a substantial presence

in the UK was completed in 1992 and the headquarters of HSBC
Holdings moved from 1 Queens Road Central, Hong Kong to 10 Lower
Thames Street, London in 1993.

• In 1994 the HSBC Group recognised the increasingly global nature of

financial markets, would create the need for a credible global asset
management organisation to ensure delivery of the best possible for
clients.solutions

• HSBC Main Building, located in Hong Kong. HSBC World

Headquarters and One Canada Square in London, from the western
end of West India Quay.

• In May 1999 HSBC embarked on a major acquisition in the United

States with the purchase of Republic National Bank of New York for
$10.3bn.
• Expansion into Continental Europe took place in April 2000 with the
acquisition of Crédit Commercial de France, a large French bank for
£6.6bn.

• In July 2001 HSBC bought Demirbank, an insolvent Turkish bank.

Then in August 2002 HSBC acquired Grupo Financiero Bital, SA de
CV, Mexico's largest retail bank for $1.1bn.

• In November 2002 HSBC expanded in the United States acquiring

Household International, a US credit card issuer for £9bn.

• Then in September 2003 HSBC bought Polski Kredyt Bank SA of

Poland for $7.8m. In October 2003 HSBC bought the Bank of Bermuda
for $1.3bn.

• In December 2007 HSBC acquired The Chinese Bank in Taiwan.

• In May 2008 HSBC acquired IL&FS Investment, an Indian retail

broking firm.

BACKGROUND OF THE BANK

• In February 2008, HSBC was named the world's most valuable
banking brand by The Banker magazine.

• The marked fluctuations in securities exchanges around the world

relative to its rivals, HSBC is more well known in banking circles.

• As of April 2, 2008, according to Forbes magazine, HSBC was the

fourth largest bank in the world.

• In terms of assets ($2,348.98 billion), the second largest in terms of

sales ($146.50 billion), the largest in terms of market value ($180.81
billion).

• It was also the most profitable bank in the world with $19.13
billion in net income in 2007 compared to Citigroup's $3.62 billion
and Bank of America's $14.98 billion in the same period
• HSBC is by far the largest bank both in the United Kingdom and
in Hong Kong and prints most of Hong Kong's local currency in its
own name.

• Since the end of 2005, HSBC has been the largest banking group in
the world by Tier 1 capital.

• The HSBC Group has a significant presence in each of the world's

major financial markets, with the Americas, Asia Pacific and
Europe each representing around one third of the business.

• HSBC employee working with 9,500 offices in 85 countries, 210,000

shareholders, 330,000 staff and 128 million customers worldwide,
HSBC arguably has the most international presence among the
world's multinational banking giants.

• The HSBC Group operates as a number of local banks around the

world. Outlined below are countries which, in 2007, generated the
top 20 profit before tax figures.

PRODUCT & SERVICES OFFERED BY

HSBC BANK
 HSBC Premier

• HSBC Premier is the group's premium financial services

product.

• The exact benefits and qualification criteria vary depending on

country, but typically require deposits and investments of at
least $100,000, £50,000, or €100,000, or a mortgage of at least
$500,000 or £250,000.

• Customers have a dedicated relationship manager, global 24

hour access to call centres and preferential rates.

HSBC Bank International

• HSBC Bank International Limited is the offshore banking arm of the HSBC
Group, focusing on providing offshore solutions and cross border services to
expatriates and migrants.

• It provides a full range of multi-currency personal banking services to a

range of customer segments, including a full internet banking and telephone banking
service.
 • HSBC Bank International originated from the business started by Midland
Bank the building comprises departments such as Premier, Global Funds &
Investments, e-Business and a 24 hour 'Direct Banking Centre.

3. HSBC net

• HSBC net a global service that caters to local business needs by offering
specialised functionality for different regions worldwide.

• The system provides access to transaction banking functionality - ranging

from payments and cash management to trade services features - as well as
to research and analytical content from HSBC. It also includes foreign
exchange and money markets trading functionality.

• The system is used widely by HSBC's high-end corporate and institutional

clients served variously by the bank's global banking and markets,
commercial banking and global transaction banking divisions.

• HSBCnet is also the brand under which HSBC markets its global e-
commerce proposition to its corporate and institutional clients.

4. HSBC Direct
HSBC Direct is an online direct banking operation which attracts customers
through high-interest savings accounts and no service charges or minimum
account balance requirements. It was first launched in the USA in November 2005
and is now available in Canada,Taiwan and South Korea.

Customer financial services

HSBC splits its business into four distinct groups:

1. Personal financial services

HSBC provides more than 100 million customers worldwide with a full range of
personal financial services, including current and savings accounts, mortgage
loans, car financing, insurance, credit cards, loans, pensions and investments.

2. Commercial banking
HSBC provides financial services to small, medium-sized and middle-market
enterprises. The group has almost 2.5 million of such customers, including sole
proprietors, partnerships, clubs and associations, incorporated businesses and
publicly quoted companies.

3. Global banking and markets

This customer group provides tailored financial services to corporate and
institutional clients. Business lines comprise Global Banking, Global Markets,
Global Asset Management, Global Research and Principal Investments.

This division was previously known as Corporate, Investment Banking and

Markets.
Private banking

• HSBC Private Bank is the marketing name for the private banking business
conducted by the principal private banking subsidiaries of the HSBC Group
worldwide.

• HSBC Private Bank, together with HSBC Guyerzeller and the private
banking activities of HSBC Trinkaus & Burkhardt, known collectively as
Group Private Banking, provides services to high net worth individuals and
their families through 93 locations in some 42 countries and territories in
Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.

• As of December 2007, profits before tax were US$1,511 million and

combined client assets under management were US$494 billion.

• In September 2008, HSBC announced that it would combine its two Swiss
private banks under one brand name in 2009, with HSBC Guyerzeller and
HSBC Private Bank to be merged into one legal entity, under the newly
appointed CEO of HSBC Private Bank, Alexandre Zeller.
Conclusion
HSBC is universal bank and the concept of universal banking having retail
management, investment banking, wealth management, Insurance, mortgage
lending, and fund management all under one roof.

Recommendation
Hsbc is the world local bank and it also keep a strong focus on the services that it
offer to customer. And they can do more concerntrate on their business & it will
boost their confidence. And also looking for buisness opportunity they have to
provide more comfort and ease to the customer as they understand the psychology
of bank.