Professional Documents
Culture Documents
Agenda
Reasons for writing a business plan
Business plan content
Executive Summary
The company: description and goals
Products and/or services
Market analysis and strategy
Operational plans and SWOT Analysis
Management, Board and team members
Financial statements and plans
(Environmental impact)
Kiss of death
Summary
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Executive Summary
The part of the business plan investors may read to learn about:
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Covering:
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SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities and Threats
It describes internal and external factors that might influence the future of an
enterprise:
Strengths: characteristics of the business or project that give it an advantage
over others.
Weaknesses
Global presence
Strong industry standing
Robust launch portfolio with revenue
growth underscored by the
commercialization of main product
High growth of cardiovascular product
franchise
Opportunities
Threats
Management Personnel
One of the most important chapters in a business plan:
Legal Organization
Organization Chart
Ownership and Methods of Compensation
Key Personnel
Board of Directors and Advisors
Support Services, e.g. Accountant Services
Management Development and Training
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Income Statements
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Balance Sheet
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Optional
Impacts on the community may be added if appropriate, including
Environmental impact
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Appendix
Any material that does not easily fit into the body of a business plan
should appear in an appendix. Examples of materials that might appear in
the appendix include:
Resumes of the top management team members
Photos or diagrams of product or product prototypes
Growth is inevitable
The product/service will sell itself
We have no competition
The business runs itself
Our target market is the general public everyone can use our
product/services
Our past experience guarantees the success of this business
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Investment banks
Venture capital firms
Public Databases
Clinicaltrials.gov
Fda.gov/cder
Globocan.iarc.fr
Commercial Databases
Thomson Reuters
Frost & Sullivan
FiercePharma
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Conclusion
A business plan is the most important document to describe the
companys activities and prospects
It comprises a detailed descriptions of the financial prospects of a
company, its structure and organization and key management
One of the main objectives of a business plan is to convince
possible investors of the benefits investing in the business
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The 10 20 30 Rule
Guy Kawasaki (born August 30, 1954) is a Silicon
Valley author, speaker, investor and business
advisor
He strongly advises that a PowerPoint presentation
should have ten slides, last no more than twenty
minutes, and contain no font smaller than thirty
points
Video
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1. Title slide
2. Problem
3. Solution
4. Business model
5. Management team
6. Industry and target market
7. Competition
8. Intellectual property
9. Financial projections
10.Current status, amount of money requested, and projected use of funds
Questions?
Thank You
For more information, please contact:
Dr. Michael Entzeroth, Cennerv Pharma (S) Pte Ltd
Email: michael@cennervpharma.com
Website: http://www.cennervpharma.com
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