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CARAT MEDIA WEEKLY NEWSLETTER

No. 806

Media Report
2015

Image courtesy of ddpavumba / FreeDigitalPhotos.net

2015

2015

20152014
2014

&()

100

(2015/08/14)
(r)(p)

90.58
103.84

80

104
102

15-Apr

15-Mar

15-Feb

15-Jan

14-Dec

14-Nov

14-Oct

98

14-Sep

60

14-Aug

100

14-Jul

70

14-Jun

15Q4 (f)

14Q4

14Q3

14Q2

13Q4

13Q3

1.45

13Q2

12Q4

1.41

1.90
0.52
0.10

3.47

3.41

106

90

3.84

15Q3 (f)

2.60

13Q1

12Q3

12Q2

12Q1

11Q4

11Q3

11Q2

2.31
0.78
0.68
0.42

3.40

4.32

15Q1 (r)

3.32

3.87

15Q2 (p)

4.63

14Q1

4.28

15-May

7.37

15-Jun

2011-2015()

: %

11Q1

(2015/07/05)2011
(2015/06/27)

2015

2015206

2004-2015

20147.7%2009

26,141
24,039
22,756
21,98121,806

12
/

23,857 23,742
22,67722,308 22,277
25.0%
20,568
19,081

-3.4% -0.8%
-8.0%-5.3%

4.0%35

-0.5%
-12.5%

-1.6% -0.1%
-4.5%
-7.7%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

2014/2015
2014

3,506

2015
3,291

3,167

3,892

3,606

3,535

3,464

4,000

3,909

3,766

3,665
3,046

4.0%
-9.9%

-10.2%

-7.7%

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0


2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0
2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

2009
2010
2011
2012
2013
2014
2015

0.097/
0.110/
0.106/
0.085/
0.081/
0.076/
0.068/

-8.0%

-11.6%

5
0.039/
0.043/
0.050/
0.049/
0.051/
0.052/
0.052/

6
0.370/
0.377/
0.350/
0.320/
0.280/
0.310/
0.330/

0.435/
0.443/
0.440/
0.430/
0.440/
0.430/
0.400/

0.400/
0.397/
0.400/
0.360/
0.290/
0.290/
0.300/

()1.0
()1.0
()1.0
()1.0
()1.0
()1.0
()1.0

2015

2015

19.9%
14.7%

(58.3%)

2014/2015

1,694
1,808

2015

+: -1.6 %

- 6.3 %

10,293
10,375

9.4%
-0.8 %

8.2%

(9.6%) (8.1%)

+: 58.3
(54.7%)

6.7%

(6.9%)

3,309
4,130

- 19.9 %

9.5%

(10.5%)

1,944
2,279

1,386

-14.7 %

-9.9 %

1,537

2015

(18.5%)

50.0%

(46.6%)

2014

1,943
2,147

16.1%

-9.5 %
2014

AIS (Advertisement Information Service)

2015

Top 10
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2015

1,985.2
1,866.7
1,841.4
1,758.9
1,359.9
1,283.5
925.8
919.2
913.5
855.6
854.7
716.1
693.5
686.2
669.6
617.7
560.1
543.7
431.1
415.9
13,709.8
19,898.4
20,568.2

9.7%
9.1%
9.0%
8.6%
6.6%
6.2%
4.5%
4.5%
4.4%
4.2%
4.2%
3.5%
3.4%
3.3%
3.3%
3.0%
2.7%
2.6%
2.1%
2.0%
66.7%
96.7%
100%

-37.9%
1.7%
5.1%
34.0%
-11.7%
6.3%
-17.2%
-2.9%
-17.9%
6.4%
-9.3%
-13.2%
-7.5%
-14.8%
-16.0%
29.1%
-11.2%
-22.3%
1.2%
26.6%
-7.5%
-7.5%
-7.7%

2014

3,197.5
14.4%
1,835.4
8.2%
1,752.5
7.9%
1,312.4
5.9%
1,539.6
6.9%
1,207.5
5.4%
1,117.9
5.0%
946.4
4.2%
1,112.2
5.0%
804.1
3.6%
942.4
4.2%
825.2
3.7%
750.0
3.4%
805.2
3.6%
797.2
3.6%
478.6
2.1%
630.9
2.8%
699.9
3.1%
425.9
1.9%
328.4
1.5%
14,825.5
66.6%
21,509.2
96.6%
22,277.1
100%

1
2
3
5
4
6
7
9
8
13
10
11
15
12
14
18
17
16
19
20
-

2015///90.8%
AIS (Advertisement Information Service)

2015

(34.0%)(-37.9%)
(-17.2%)(-17.9%)7.5%

20142015

2014

2014

1120 22.3%
(29.1%)(26.6%)

4G
4G2015

2015

()

()
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2015

1,404.3
1,237.1
758.8
666.6
440.4
372.4
346.5
332.1
318.7
297.3
285.7
285.4
250.3
243.2
239.9
238.7
229.8
222.5
212.0
209.2
8,591.0
20,568.2

6.8%
6.0%
3.7%
3.2%
2.1%
1.8%
1.7%
1.6%
1.5%
1.4%
1.4%
1.4%
1.2%
1.2%
1.2%
1.2%
1.1%
1.1%
1.0%
1.0%
41.8%
100%

-45.5%
65.8%
12.9%
-13.6%
13.6%
-19.2%
-4.8%
7.0%
8.7%
-2.0%
27.4%
1.5%
-14.5%
-17.3%
14.0%
40.3%
2.9%
-20.8%
-10.4%
82.1%
-6.8%
-7.7%

AIS (Advertisement Information Service)

2014

2,578.8
11.6%
746.3
3.4%
672.2
3.0%
771.6
3.5%
387.7
1.7%
461.2
2.1%
363.8
1.6%
310.3
1.4%
293.3
1.3%
303.3
1.4%
224.3
1.0%
281.2
1.3%
292.7
1.3%
293.9
1.3%
210.5
0.9%
170.1
0.8%
223.3
1.0%
280.9
1.3%
236.7
1.1%
114.9
0.5%
9,217.0
41.4%
22,277.1
100%

1
3
4
2
6
5
7
8
11
9
17
13
12
10
20
24
18
14
16
46
-

2015

2015(-13.6%)
(-14.5%)(-17.3%)

2015
2014

/(65.8%)(27.4%)
(40.3%)()(82.1%)

11

2014()

2015

/
2015201476%
18.4%9.0%
1.6%119.86

3.4%


6.3%/
/()

1,000

900

800

700

600

46.9%

2014/2015

2014/2015

18.4%

-16.1%

400

9.0% -5.4%

200

37.0% 28.3%

4.8% 42.0%
25.5%

100

-6.3

0.8

300

-0.2

2015

500

-3.4

2014

1.9

6.8

1.1

-3.4

-3.8

-1.3

2014

2015

0
1,000
2,000
3,000
4,000

AIS (Advertisement Information Service)

2015

45%31.3%2014

19.9%33.09

/
3C

4.4%

1.6%
2,000

1,600

1,200

2014/2015
-44.4%
2014

2015

800

-1.0%

400

82.2% 34.7% 2.9% 40.8% -2.0%

3C

24.7% -27.9% -2.1%

2015

2,938.2

244.1

7.4%

-4.4%

126.3

3.8%

-1.6%

3,308.6

88.8% -21.6%

-19.9%

2014

3,746.4

90.7%

255.2

6.2%

128.4

3.1%

4,130.0

- (8)

- (2)
- (1)
AIS (Advertisement Information Service)

2015

1.214.7%19.44

36.6%

97%
250

200

2014/2015

-16.0%

-39.2%

150

-2.4%

100

-34.2%

50

2015

529. 4

27. 2%

-7. 7%

573. 6

25. 2%

2015

485. 4

25. 0%

-20. 8%

612. 9

26. 9%

353. 2

18. 2%

-21. 8%

451. 9

19. 8%

132.0

6.8%

-17.6%

160.2

7.0%

121. 5

6. 2%

36. 6%

88. 9

3. 9%

116.9

6.0%

-11.2%

131.7

5.8%

86.6

4.5%

-24.1%

114.1

5.0%

68.0

3.5%

-3.8%

70.6

3.1%

21.3

1.1%

-35.1%

32.8

1.4%

10

10.8

0.6%

-2.3%

11.1

0.5%

12

11

10.6

0.5%

-47.4%

20.2

0.9%

10

12

8.8

0.5%

-22.8%

11.4

0.5%

11

2014

-3.5% -10.8%

-15.8% -0.9%
-17.6% -4.7%

2014

1,944.4

-14.7%

2,279.3

AIS (Advertisement Information Service)

2015

2015

9.9%13.86
2.1%/

12.8%
/

400

350

300

-47.9%

2013/2014
2014
2015

250
200

13.1% 18.7%

-9.7% 13.2%

3.4% 34.6% 6.7%


-12.6% 5.0%

150
100

50
0

2015

652.9

47.1%

-7.2%

5 8 3 .4

4 2 .1 %

-1 2 .8 %

149.2

10.8%

-9.5%

1,385.5

-9.9%

2014

703.9

45.8%

6 6 8 .7

4 3 .5 %

164.8

10.7%

1,537.4

- (7)(i like radio)989ICRT

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- (2)NEWS 98
AIS (Advertisement Information Service)

2015

/()//
9.5%19.43

2014/2015

1,500

65%/
()
9.6%

1,200

35.5%/

600

2015

900

7.1%

300

-35.5%
20.2%

46.5%

//
7.1%2010
/20.2%

46.5%

2014

-9.6%

2015

2015

230.2 264%

109.7 -5%

71.9 21%

68.2 7%

66.8 - 18%

63.1 - 60%

()

//

10

Top 10

40.9%

115.2 229% /

51.9 1191% /

41.7 115%

20.1 190%

25.4 -1%

71.9 21%

15.8 27%

14.6 4%

()

59.7 84%

12.8 - 58%

12.9 23%

52.4 59%

10.8 12%

11.1 15%

4.8 - 42%

//

37.3 3%

10.8 650%

9.9 10%

4.5 569%

59.7 82%

37.1 535% /

4.1 107%

42.2 -30%

29.1 - 38%

3.1 85%

41.6 - 32%

2.8 - 64%

41.3 586%

10

Top 10

101.9 2%

44.2%

18.5 - 80%

6.3 600%

6.0 96%

7.9 339%

27.6 43%

5.9 NA

7.9 -15%

26.5 14%

5.9 -11%

7.5 -68%

55.4%

8.2 29%

2.8 NA
59.7%

(11)
AIS (Advertisement Information Service)

5.7 NA

19.6 308%
18.0 40%

9.2 151%

62.9%

2.4 12%

2.3 -665%

1.7 NA
1.6 294%
1.4 NA
1.4 123%
1.1 NA
1.0 373%

1.0 NA
57.6%

20157.7%

/2014

2015

2015

2015

****
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