Professional Documents
Culture Documents
The Advertising and Promotion Commission will meet on Monday, March 8, 2010 at
2:00 p.m. in the Director's Room of the Fayetteville Town Center.
AGENDA
ADVERTISING AND PROMOTION COMMISSION
March 8, 2010 2:00 p.m. Town Center
I. Call to Order
IV. Reports
A. Approval of Minutes for February 8, 2010 regular monthly meeting
B. Financial Report
1. HMR Revenues - Marilyn Heifner
2. Financial Statements - Keith Glass
3. Update from City Attorney re: delinquent tax collection efforts - Kit
Williams
C. Clinton House Museum Report -
D. Visitor Bureau Report - Allyson Twiggs Dyer
E. Town Center Report - Sandra Bennett
F. Executive Director Report - Marilyn Heifner
G. Advertising Agency Report - Mike Sells
V. Old Business
VII. Adjourn
P.l
--.- --.- ... - . .~ ~~
. .. -
,City ofFayetteville
.Apphcatlon.Forrn
For Cippointment.to City Boards,'Commissions, and Committees
~~~~i~e----------~~!~L~~~~~-
Choice of Committee Length of Residency in the City Limits of Fayetteville
1. What are ('our qualifications for serving on this committee, including education and expertise in the subject matter?
References:
How did you hear about the opening(s)? NWATimes L FreeWeekly D Accessfayetteville.org D
GovernmentChannel :J Chamberof Commerce U Other0J
Please fill out application COMPLETELY and return to: City Clerk's Division
113 W. Mountain Street, Fayetteville 72701
Fax to 718-7695 or Email to city_clerk @cLfayetteville.ar.us
If you have any questions call 575-8323
-- - _. _. -- - - ~
Office Use Only:
Term Begins: _ Appointed: _
Terminated: Resigned:
P.2
ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
February 8,2010
Commissioners Present: Bob Davis, Tim Freeman, Lioneld Jordan, Brandon Karn, and Robert Rhoads.
Staff Present: Sandra Bennett, Allyson Twiggs Dyer, and Marilyn Heifner
CALL TO ORDER
Tim Freeman called the regular monthly meeting of the Fayetteville Advertising and Promotion
Commission to order on February 8 at the Fayetteville Town Center at 2:00 p.m.
ELECTION OF CHAIRMAN
Because of the absence of three commissioners (Rhoads arrived late), Davis moved to table the election
until all commissioners could be present, second by Jordan. Motion carried.
MINUTES
Moved by Davis, second by Jordan to approve the minutes of the January 11 meeting with the following
correction: under HMR COLLECTIONS first line should be even not event. Motion carried.
HMR COLLECTIONS
HMR collections for January (December sales) were almost even with last year (09 - $166,214 and 10-
$166645). Collections for 2007, 2009, and 2010 are almost the same.
FINANCIAL STATEMENTS
Keith Glass reported on financials for the end of2009. A & P revenue was $100,000 below 2008
revenue. Income budget to actual was $250,000 more than budget. Expenditures budget to actual was
over $90,000 which was for the LED lights.
Town center rental income was down $79,000. Overall loss was $8,000. Clinton House Museum was
same as 208 with budget to actual only $100 different. CVB was within budget with income to budget
equal except for $16,000 for Premier baseball tournament.
CITY ATTORNEY
The prosecutor's office collected $2,066.30 in overdue HMR taxes for January 2010. The City Council
Ordinance Committee has reviewed and commented upon the proposal of Business Registry and License
ordinance. If adopted by the City Council, the enforcement of overdue HMR will be easier.
REPORTS
CLINTON HOUSE MUSEUM
Marilyn reported 56 visitors in January at the Museum. Art and Photography of Thomas B. Merritt of
Bavarian Cream Designs have been displayed throughout the Museum. The Urn was placed for the First
Ladies Garden. CHM Board of Directors met at the Museum. Local Master Gardeners helped to plant
over 800 bulbs at the House. Kate Johnson addressed the Fayetteville Altrusa Club. The annual trivia
contest for President's Day is planned.
P.3
VISITORS BUREAU
Restaurant Week is scheduled for Feb 18-25. The Hospitality Summit is scheduled for March 30 at the
Town Center. Robert Thomas from Wyndham Hotels is the keynote speaker. Students from the UA
Hospitality program will be invited. March 12-14 is the NCAA Indoor Track meet.
Allyson lost the bid for the 2012 Governor's conference to West Memphis. Julie is attending the Bank
Travel show in Milwaukee this week.
TOWN CENTER
Sandra reported revenue collected for the Town Center exceeded the goal with collections of $34,466.59.
The staff is preparing for the Bridal Fair on March 14.
EXECUTIVE DIRECTOR
Marilyn announced the Clinton House Museum was named to the National Register of Historic Places.
She attended the Ft. Worth Home and Garden show. She has met the new Executive Director of the
Botanical Garden Rae von Holdt. Dedication for the interpretive Butterfield sign at Lake Fayetteville will
be March 2 at 1:30.
Commissioners expressed their appreciation to Marilyn for setting up the meeting with Peter Lane of
Walton Arts Center.
AD AGENCY REPORT
Jade Gustin said work was progressing on the Visitor Guide. Profile pictures have been set up and she
will unveil the V. G. cover at the next meeting. Ad sales are at 52% of the goal.
The agency is also working on print ads for the 2010 campaign. Leigh reported that the website numbers
are still up from the pay per click campaign.
OLD BUSINESS
Bob Davis-inquired about the loan to the Botanical Garden. It was reported that they had sold a piece of
land and wouldn't be taking advantage of the loan.
NEW BUSINESS
Planning Calendar
Robert Rhoads asked ifthe A & P planning calendar could be put on the website. Marilyn said that would
be possible. She will work up information for Commissioners for the March meeting. She reminded
them that funding requests were received in April for the current year and in October for the next year.
The October date is for budgeting purposes. Funds are only allocated in April if there are unallocated
funds available. The application form can also be placed on the website.
Respectfully submitted,
In~~
Marilyn Heifner
Executive Director
P.4
Advertising and Promotion Commission
For month of February 2010
P.5
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 2007-2010
\filename
Fayetteville A&P Commission
Statement of Assets, Liabilities & Equity - Modified Cash Basis
January 31,20 I0
ASSETS
Current Assets
CVB Cash in Register $ 100.00
CHM Cash in Register 100.00
Arvest A&P General #4856 735,794.53
Ist Security A&P General #8714 143,622.37
1st See Fay Town Ctr #8722 41,115.38
Ist Sec. Clinton House #8749 31,545.13
1st Sec. Conv Visitor #8730 128,431.16
Arvest Payroll Account #4636 13,859.88
Fay A&P State Lottery 91.57
Accounts Receivable 18.48
Due From Other Funds 19,574.65
Inventory-CI inton House (3,306.42)
CVB Inventory (15,646.07)
Investments 1,756,379.58
Investment Adj to Market 4,256.62
Other Assets
Current Liabilities
Accrued Expenses s (J 2,874.90)
At1ac 188.46
Colonial Life & Acc Ins Payabl (67.11 )
Federal Payroll Taxes Payable 7,138.72
FUT A Tax Payable 304.95
State Payroll Taxes Payable 710.51
SUTA Payable 688.72
Due to Other Funds 3,329.04
Due to Town Center 6,089.10
Capital
See Accountants' Compilation Report
P.7
Fayetteville A&P Commission
Statement of Assets, Liabilities & Equity - Modified Cash Basis
January 31,2010
Expenses
Signage- Tourism 1,155.53 0.32 1,155.53 0.32
Credit Card Discounts 135.89 0.04 135.89 0.04
Bank Charges 16.97 0.00 16.97 0.00
Parking Expense 100.00 0.03 100.00 0.03
Advertising & Marketing 1,470.52 0.41 1,470.52 0.41
Accounting & Legal Fees 625.00 0.17 625.00 0.17
969.45 0.27 969.45 0.27
Office Expense
Visitor Store Exp 1,010.08 0.28 1,010.08 0.28
5,472.10 1.51 5,472.10 1.51
Insurance & Health Benefits
408 (P) Company Match 447.09 0.12 447.09 0.12
Car Allowance 150.00 0.04 150.00 0.04
1,391.85 0.39 1,391.85 0.39
Telephone Expense
Postage and Shipping Expense 2,600.00 0.72 2,600.00 0.72
Repairs & Maintenance Expense 8,169.26 2.26 8,169.26 2.26
Kamensky Fountain Maintenance 523.14 0.14 523.14 0.14
1,703.21 0.47 1,703.21 0.47
Linens
Publications & Dues 964.95 0.27 964.95 0.27
Travel/Training Expense 2,590.00 0.72 2,590.00 0.72
Collections Expense 3,329.04 0.92 3,329.04 0.92
Payroll Tax Expense 1,563.82 0.43 1,563.82 0.43
Convention Development 600.00 0.17 600.00 0.17
Contract Labor 2,897.50 0.80 2,897.50 0.80
Wages Expense 16,636.26 4.60 16,636.26 4.60
Electricity Utility 5,025.08 1.39 5,025.08 1.39
Gas Utility 2,304.65 0.64 2,304.65 0.64
Water Utility 37.87 0.01 37.87 0.01
Cable 89.39 0.02 89.39 0.02
Recycling 165.28 0.05 165.28 0.05
Security 353.21 0.10 353.21 0.10
DECA 1,350.00 0.37 1,350.00 0.37
Bikes, Babes, & Bling 1,350.00 0.37 1,350.00 0.37
Misc Special Project 3,172.00 0.88 3,172.00 0.88
Bond Payments-Town Center 55,949.41 15.48 55,949.41 15.48
Trustee Expense 1,125.00 0.31 1,125.00 0.31
Transfer OUt 155,000.00 42.88 155,000.00 42.88
.._._--- --~-.... - -- ---_.- ..-
Cost of Sales
------ _._------+---_._._- -----------_._ ... -. ---
Expenses
Signage- Tourism 1,155.53 0.00 1,155.53 0.00
Credit Card Discounts 135.89 247.26 135.89 247.26
Bank Charges 16.97 48.35 ] 6.97 48.35
Parking Expense 100.00 100.00 100.00 100.00
Advertising & Marketing 1,470.52 1,766.00 1,470.52 1,766.00
Accounting & Legal Fees 625.00 625.00 625.00 625.00
Office Expense 969.45 712.59 969.45 712.59
Visitor Store Exp 1,010.08 1,326.65 1,010.08 1,326.65
lnsurance & Health Benefits 5,472.10 61.52 5,472.10 61.52
408 (P) Company Match 447.09 993.67 447.09 993.67
Car Allowance 150.00 300.00 150.00 300.00
Telephone Expense 1,391.85 1,358.D1 1,391.85 1,358.01
Postage and Shipping Expense 2,600.00 3,021.35 2,600.00 3,021.35
Rent 0.00 12,000.00 0.00 12,000.00
Repairs & Maintenance Expense 8,169.26 2,012.11 8,169.26 2,012.1 I
Kamensky Fountain Maintenance 523.14 0.00 523.14 0.00
Linens 1,703.21 0.00 1,703.21 0.00
Publications & Dues 964.95 729.00 964.95 729.00
Travel/Training Expense 2,590.00 668.97 2,590.00 668.97
Collections Expense 3,329.04 3,324.29 3,329.04 3,324.29
Payroll Tax Expense 1,563.82 3,572.04 1,563.82 3,572.04
Convention Development 600.00 1,400.00 600.00 1,400.00
Contract Labor 2,897.50 2,750.00 2,897.50 2,750.00
Commissions 0.00 1,952.48 0.00 1,952.48
Wages Expense 16,636.26 36,291.34 16,636.26 36,291.34
Electricity Utility 5,025.08 6,600.20 5,025.08 6,600.20
Gas Utility 2,304.65 2,905.73 2,304.65 2,905.73
Water Utility 37.87 516.96 37.87 5 I 6.96
Cable 89.39 89.53 89.39 89.53
Recycling 165.28 0.00 165.28 0.00
See Accountants' Compilation Report
P. 11
Fayetteville A&P Commission
Statement of Revenue & Expenses - Modified Cash Basis
For the One Month Ending January 31,20 10
Expenses
Transfers
Town Center Fund 676,185.00 56,232.00 55,949.41 620,235.59 56,232.00 55,949.41
Bond Audit Exp 2,000.00 2,000.00
Bond Paying Agenl Fe 6,000.00 1,500.00 1,125.00 4,875.00 1,500.00 1,125.00
Workman's Comp Ins 2,575.00 2,575.00
Collection Exp 43,437.00 3,333.00 3,329.04 40,107.96 3,333.00 3,329.04
Transfer to CVB 352,822.00 125,000.00 125,000.00 227,822.00 125,000.00 125,000.00
Transfer to Clinton Hot 59,431.00 30,000.00 30,000.00 29,431.00 30,000.00 30,000.00
Peace Fountain Maint 10,000.00 833.00 523.14 9,476.86 833.00 523.14
Contract Labor 2,750.00 (2,750.00) 2,750.00
Salaries 84,453.00 7,038.00 3,145.83 81,307.17 7,038.00 3,145.83
Payroll Tax Exp 7,600.00 633.00 304,60 7,295.40 633.00 304.60
Insurance-Health 3,645.00 304.00 357.53 3,287.47 304.00 357.53
401K Match 2,532.00 211.00 94.37 2,437.63 211.00 94.37
Car Allowance 3,600.00 300.00 150.00 3,450.00 300.00 150.00
Advertising & Marketin 400,000.00 10,000.00 320.52 399,679.48 10,000.00 320.52
Airport Info Booth 5,200.00 5,200.00
Airport Advertising 6,000.00 6,000.00
Brochures 100,000.00 100,000.00
Websile Update 20,000.00 20,000.00
Signage- Tourism 10,000.00 400.00 1,155.53 8,844.47 400.00 1,155.53
Publication & Dues 2,045.00 100.00 139.95 1,905,05 100.00 139.95
Travelffraining 5,000.00 900.00 5,000.00 900.00
Recycling 165.28 (165.28) 165.28
Office Sup & Printing 1,000.00 100.00 1,000.00 100.00
Postage 20,000.00 2,500.00 17,500.00 2,500.00
Professional Services 7,500.00 625.00 625.00 6,875.00 625.00 625.00
Straegic Planning 30,000.00 30,000.00
Audit Expense 2,000.00 2,000.00
Town Center Garden h 10,000.00 10,000.00
Square Gardens
Special Projects 3,172.00 (3,172.00) 3,172.00
Air Museum 5,300.00 5,300.00 5,300.00 5,300.00
AR H.S. Coaches Clini 17,250.00 17,250.00
Arts Live 1,000.00 1,000.00 1,000.00 1,000.00
Bikes, Babes, & Bling 20,000.00 1,350.00 18,650.00 1,350.00
Bikes, Blues, & Hot Rc 10,000.00 10,000.00
Committee for Mardi G 2,000.00 2,000.00
DECA Marketing Fash 1,500.00 1,350.00 150.00 1,350.00
H.S. Allstar Games 30,000.00 30,000,00
NWA Coaches Clinic 1,600.00 1,600.00
Saturday of Champions
State Soccer Finals 1,000.00 1,000.00
7A State Track Meet 1,500.00 1,500.00
Baseball & Softball WE 2,500.00 2,500.00
Dickson St Music
Duathlon
4 State Volleyball Clas 1,000.00 1,000.00
Iron Pig Festival 2,500.00 2,500.00
Joe Martin Stage Race 3,200.00 3,200.00
Nail School Boards 2,000.00 2,000.00
Ozark Valley Triathlon 500.00 500.00
Fayetlville Nighl Jam
Ozark Millitary Museun 1,000.00 1,000.00
Solar Splash 5,000.00 5,000.00
TheatreSquared 20,000.00 20,000.00
Tri Sports Kid's & Fam 1,500.00 1,500.00
NCAA Baseball Regiol 10,000.00 10,000.00
NCAA Track Indoor 7,000.00 7,000.00
SEe Tennis Tournamenl
SEC Men's & Women', 3,500.00 3,500.00
SEC Softball Charnpio: 2,000.00 2,000.00
Walton Arts Center 30,000.00 30,000.00
Mise Expense
Repair & Maintenance 75,000.00 6,250.00 635.36 74,364.64 6,250.00 635.36
Minor Equip 75,000.00 6,250.00 75,000.00 6,250.00
Depreciation Exp 20,000.00 1,665.00 20,000.00 1,665.00
Bank Charges 16.97 (16.97) 16.97
Taxes & Licenses
Unaliocated Revenue 4,074.00 4,074.00
2,229,949.00 257,974.00 234,159.53 257,974.00 234,159.53
Total
P.13
Fayetteville Town Center
Stmt of Budgel, Revenue, and Expense-Modified Cash Basis
Month Ending January 2010
Expenses
Salary+Benefits 142,332.00 10,948.00 5,529.80 136,802.20 10,948.00 5,529.80
Commissions 30,000.00 2,500.00 30,000.00 2,500.00
Contract Labor 147.50 (147.50) 147.50
Payroll Taxes 14,495.00 1,170.00 517.05 13,977.95 1,170.00 517.05
Credit Card Discounts 3,900.00 325.00 62.52 3,837.48 325.00 62.52
Insurance 15,600.00 1,300.00 1,310.12 14,289.88 1,300.00 1,310.12
401K Match 3,720.00 310.00 164.69 3,555.31 310.00 164.69
Utilities
Water 6,225.00 475.00 6,225.00 475.00
Phone 8,960.00 740.00 753.38 8,206.62 740.00 753.38
Electricity 64,741.00 5,458.00 4,423.52 60,317.48 5,458.00 4,423.52
Gas 11,969.00 2,954.00 2,046.32 9,922.68 2,954.00 2,046.32
Cable 1,080.00 90.00 89.39 990.61 90.00 89.39
Recycle Dumpster 1,980.00 165.00 1,980.00 165.00
Postage 135.00 135.00 100.00 35.00 135.00 100.00
Contract Services
Office Expense 715.76 (715.76) 715.76
Linens 20,504.00 2,073.00 ·1,703.21 18,800.79 2,073.00 1,703.21
Outside Laundry 3,771.00 327.00 3,771.00 327.00
Repairs & Maintenanr 60,750.00 1,000.00 7,533.90 53,216.10 1,000.00 7,533.90
Materials & Supplies 5,000.00 600.00 5,000.00 600.00
Advertising & Promo 3,000.00 1,750.00 3,000.00 1,750.00
T ravellT raining 500.00 200.00 500.00 200.00
Building Insurance 9,000.00 9,000.00
Taxes & Licenses 3,035.00 3,035.00
Special Projects 6,200.00 6,200.00
Mise
Bank Charges
Security 331.36 (331.36) 331.36
Transer In
Total 416,897.00 32,520.00 25,428.52 32,520.00 25,421l:52
P.14
Convention Visitors Bureau
Stmt of Budgel, Revenue, and Expense-Modified Cash Basis
Month Ending January 2010
Expenses
Salary+Benefits 231,991,00 18,439,00 6,590,63 225,400,37 18,439,00 6,590,63
Payroll Tax Exp 20,775,00 1,650,00 614,07 20,160,93 1,650,00 614,07
Insurance-Health 21,756,00 1,300,00 3,452,56 18,303.44 1,300,00 3,452,56
401K Match 6,576,00 548,00 188,03 6,387,97 548,00 188,03
Utilities
Telephone 7,125,00 575,00 534,35 6,590,65 575,00 534.35
Electricity 4,195,00 225,00 529,51 3,665.49 225,00 529,51
Water 550,00 45,00 550,00 45,00
Can v & Tourism Develop 23,800,00 1,600,00 600,00 23,200,00 1,600,00 600,00
Premier Baseball 15,000,00 15,000,00
Travel & Training 32,520,00 3,275,00 2,590,00 29,930,00 3,275.00 2,590.00
Publications/Dues 3,220,00 125,00 825,00 2,395,00 125,00 825,00
Repair/Maintenance 2,000,00 2,000,00
Office Supp/Printing 9,000,00 1,000,00 253,69 8,746,31 1,000,00 253,69
Tracking Sftware/Maint 3,500,00 1,800,00 3,500,00 1,800,00
Credit Card Discounts 1,200,00 100,00 57,89 1,142,11 100,00 57,89
Taxes & Licenses(ASCAF 300,00 300,00
Visitor Ctr Store Itms 8,000,00 666,00 1,010,08 6,989,92 666,00 1,010,08
Education Reimbursemen 3,000,00 3,000,00
Bank Charges
Parking Expense 1,200,00 100,00 100,00 1,100,00 100,00 100,00
Advertising & Marketing 1,150,00 (1,150,00) 1,150,00
Special Project
First Thursday 2,400,00 200,00 2,400,00 200,00
Dickson St 1,500,00 1,500,00
Film Festival 2,500,00 2,500,00
Transfer Out
Total 402,108,00 31,648,00 18,495,81 31,648,00 18,495,81
P.15
Clinton House Museum
Stmt of Budget, Revenue, and Expense-Modified Cash Basis
Month Ending January 2010
Expenses
Salary+Benefits 36,180.00 3,015.00 1,370.00 34,810.00 3,015.00 1,370.00 2,781.44
Payroll Tax Exp 2,892.00 241.00 128.10 2,763.90 241.00 128.10 246.02
Insurance-Health 3,951.00 325.00 351.89 3,599.11 325.00 351.89 43.17
401K Match 984.00 82.00 984.00 82.00
Rent 12,000.00 12,000.00 12,000.00
Utilities-$3690
Water 500.00 37.00 37.87 462.13 37.00 37.87
Gas 1,300.00 218.00 258.33 1,041.67 218.00 258.33 219.02
Electricity 1,000.00 55.00 72.05 927.95 55.00 72.05
Telephone Actual 1,200.00 100.00 104.12 .1,095.88 100.00 104.12 73.80
Materials & Supplies 1,200.00 100.00 1,200.00 100.00
Credit Card Discounts 1,000.00 50.00 15.48 984.52 50.00 15.48 40.05
Bank Charges 18.45
Security 264.00 22.00 21.85 242.15 22.00 21.85 21.85
Maintenance/Lawn 500.00 500.00
Repair/Maintenance 2,000.00 2,000.00
Sales Tax 600.00 50.00 600.00 50.00
Special Projects 1,200.00 100.00 1,200.00 100.00
PublicationslDues 250.00 100.00 250.00 100.00 150.00
T ravellT raining 500.00 500.00
Gift Shop Items 5,000.00 1,000.00 5,000.00 1,000.00
Total 72,521.00 5,495.00 2,359.69 5,495.00 2',359.69 15,593.80
P . 16
THE CITY OF FAYETTEVILLE, ARKANSAS
The overdue HMR collections by the City Prosecutor's Office hit what I
believe is an all time low (at least since 2001): $387.34. Thus far the first two
months of 2010, only $2,453.64 has been collected. We are continuing to have
trouble with restaurants failing to report their sales on our HMR tax forms. The
City Council Ordinance Review Committee is expected to recommend passage of
the Business Registry and License Ordinance following its final reconsideration on
Wednesday, March 3, 2010. This business license requirement might help
alleviate this non-reporting problem.
P. 17
CLINTON K. JONES MANDY FINKLEA
OFFICE ADMINISTRATOR
CITY PROSECUTOR E-mail: hotcheck@cl.fayettevllle.ar.us
BRIAN THOMAS PHONE: (479) 575-8377
(479) 575-8378
DEPUTY CITY PROSECUTOR Hot Checks: (479) 575-8254
FAX #: (479) 575-8373
OFFICE OF CITY PROSECUTOR
MEMO
TO: K. Williams
Fayetteville City Attorney
Telecommunication Device for the Deaf TOO (479) 521-1316 176 South Church, Suite 2 - Fayetteville, AR 72701
p.1S
Kit Williams
March 2, 20 I0
Page 2
10. Mama Dean's Meneria D. Morrison Active Criminal Summons (4,6 & 7, 09)
Active Criminal Summons (9 & 10, 09)
Terry L. Morrison TD: 1/06110 (4, 6 & 7,09) - No Show
FTA Warrant - TD: 3117110
Delinquent Balance: -0-
P.19
Kit Williams
March 2, 2010
Page 3
TOTAL: $387.34
P.20
CLINTON HOUSE MUSEUM
MONTHLY REpORT FEBRUARY 2010
The Clinton House Museum had a total of 82 visitors in February 2010. Visitors have come
from all areas of the globe such as Kazakhstan, British Columbia, Montreal, Mexico, Torino,
Great Britain, Washington DC, Texas Wisconsin, Delaware, and even our own backyard.
President Clinton's recent heart procedure also brought recognition to the House. Both Channel
5 and 40/29 interviewed Curator Kate Johnson for the reaction to Clinton's health issues. 40/29
broadcasted live in front of the House for both their Evening News segments and the Morning
segments. This brought a lot of recognition to the House and it's presence as one of
Fayetteville's historical sites.
Monday, February 15th marked the observance of President's Day with our Annual Presidential
Trivia Challenge. Winners included Rick Hall, Shontell Underdown, Brian Miers, and Mallory
Shipman. Each received a Clinton House Museum t-shirt and coffee mug. Interesting questions
probed facts such as which president never married (Buchanan), which president had his son
embalmed and brought the process into mainstream society (Lincoln), and which president was
born on the 4th of July (Coolidge).
MARCH ACTIVITIES:
During the month of March, we will be featuring the art of Scott Mashburn. A reception is
planned for March 23,2009. We will also continue our bulb watch. Several Group Tours are
scheduled included the Arkoma Schools Gifted & Talented student and The Historic & Heritage
Resources Action Group of the FFEAC (Fayetteville Forward Economic Accountability
Council).
P.21
Activity Report
From: 02/01/2010 To: 0310112010
ALLYSON
E·Mail
2/2/2010 Inspiring Women Foundation Denise Henderson
NWA Meeting working out details on site visit
2/8/2010 National School Board Association Patty Plummer
Site Visit Fville "'hotos and advertising
2/16/2010 Premier Baseball Championships Alan-f :lId of Dreams
16 Under Championship Tournament sent request for field use
2/17/2010 City of Fayetteville Julie McQuade
letter requesting signs for ncaa track meet
2/23/2010 Allyson Twiggs-General Fville Attractions
invite to meeting with Tim Freeman
2/23/2010 Allyson Twiggs-General Brandy Campbell-Highway Dept
move CHM signs to Exit 62 from Exit 60
2/23/2010 Premier Baseball Championships Robert Smiley-Lokomotion
16 Under Championship Tournament inquire about opening meallevent
2/23/2010 Premier Baseball Championships Alan-Field of Dreams
16 Under Championship Tournament details on fields, rates, requirments
File Note
2/16/2010 Fay-Ro Charity Classic Softball Tournament Don Moore
Girls 10-18U needed 75 visitor guides for team packets
Issued Lead
2/5/2010 UA Mens Golf Chris Pohl
NCAA Regionals rates and doubles from hotels
2/5/2010 UA Mens Golf Chris Pohl
NCAA Nationals rates and doubles from hotels
2/15/2010 Fay-Ro Charity Classic Softball Tournament Hotels
Girls 10-18U hotels near the softball fields
2/23/2010 VYPE I Clarion, HIX & Courtyard
7 on 7 Select Football Tournament for rates for this event
Meeting
2/212010 Fayetteville Visitors Center Greg Doke-Coca Cola
details on machine in center
2/3/2010 Washington County Fairgrounds' Kendall Pendergraft
details on changes at fairgrounds
2/15/2010 Fay-Ro Charity Classic Softball Tournament Don Moore
Girls 10-18U hotel rates for 2010 event
2/18/2010 Arkansas Activities Association Jamey Sims-All star comm
Arkansas High School Coaches Meeting new venue for the coaches early bird party
2/26/2010 NCAA Track and Field Scott Vanlaningham-XNA
Indoor Championships details about welcome table at airport
Phone Call
2/2/2010 Fayetteville Forward Summit Julie McQuade-City
available space for april 17th
2/4/2010 Inspiring Women Foundation Denise Henderson
NWA Meeting final details on site visits
2/11/2010 Arkansas Activities Association Matt Hargis-UA Admiss
Arkansas High School Coaches Meeting admissions helping with all star week
2/16/2010 Premier Baseball Championships Mr Don Patty
16 Under Championship Tournament needs from the van buren fields
2/19/2010 Allyson Twiggs-General Brandy Campbell-Highway Dept
details about CHM highway signs
2/23/2010 VYPE I Mike Capshaw
7 on 7 Select Football Tournament 2010 dates, need hotel rates
JESSI
810g Entry
2/12/2010 Fayetteville Visitors Bureau
P.22
EF- Valentine's Day Specials
2/16/2010 Fayetteville Visitors Bureau
EF- Fat Tuesday in Fayetteville
2/18/2010 Fayetteville Visitors Bureau
EF-Restaurant Week
Creative
2/9/2010 Fayetteville Town Center
Here Comes the Bride Artwork for Dickson St banner
2/10/2010 Fayetteville Town Center
Here Comes the Bride T-shirt
2/10/2010 Fayetteville Town Center
Here Comes the Bride Web site for event
2/16/2010 UA Track and Field
NCAA Indoor Track and Field Championship button for hotel staff
2/18/2010 Fayetteville Visitors Bureau
New mailer for Julie's Bank Travel contacts
2/19/2010 Heritage Trail Partners
Butterfield Wayside Plaza dedication invitation
2/19/2010 Heritage Trail Partners
Butterfield Overland Mail Route study invitation
2/23/2010 Hospitality Summit
Logo for event
2/23/2010 Hospitality Summit
Logo for event
2/24/2010 Hospitality Summit
Save the Date for event
Facebook Entry
2/12/2010 Fayetteville Visitors Bureau
EF- Valentine's Day specials
2/15/2010 Fayetteville Visitors Bureau
CH- President's Day Contest
2/16/2010 Fayetteville Visitors Bureau
EF- Fat Tuesday in Fayetteville
2/18/2010 Fayetteville Visitors Bureau
EF- Restaurant Week
2/22/2010 Fayetteville Visitors Bureau
EF Restaurant Week Giveaway
2/22/2010 Fayetteville Visitors Bureau
EF Restaurant Week Giveaway
2/22/2010 Fayetteville Visitors Bureau
EF Restaurant Week Giveaway
2/22/2010 Fayetteville Visitors Bureau
EF Restaurant Week Giveaway
2/22/2010 Fayetteville Visitors Bureau
EF Restaurant Week Giveaway
Meeting
2/412010 Fayetteville Town Center Sandra and Brittany
Here Comes the Bride Planning Meeting
2/9/2010 Dine in Fayetteville KNWA-Brook and Jay
Restaurant Week Morning Show for Event
2/9/2010 Dine in Fayetteville Cumulus- Anita Cowan
Restaurant Week Radio Promo for Event
2/11/2010 Clinton House Museum Kate
promo for bridal fair and rate card
Press Release
2/16/2010 Dine in Fayetteville Cumulus-Anita Cowan
Restaurant Week Copy for Radio Promo
2/24/2010 Fayetteville Town Center
Here Comes the Bride
2/26/2010 Heritage Trail Partners
Butterfield Dedication P.23
Twitter -Entry
2/12/2010 Fayetteville Visitors Bureau
EF- Valentine's Day Specials
2/15/2010 Fayetteville Visitors Bureau
CH- President's Day Contest
2/16/2010 Fayetteville Visitors Bureau
EF- Fat Tuesday in Fayetteville
2/18/2010 Fayetteville Visitors Bureau
EF- Restaurant Week
JULIE
Convention
2/5/2010 Carefree Tours of Tennessee Mr Brad Byers
ABA Senior Market Plan on going to Fort Smith 2011
2/5/2010 Vacations Made Easy Mr Matt Cook
Travel South Student Market
2/5/2010 Ozarks Kirkwood Tour & Travel Mrs Angie Greeno
American Bus Associate Beauty and the Beast
2/5/2010 Sweet Magnolia Tours Mr Mark Miller
Travel South . Going to work together at Bank Travel
2/5/2010 Allin One Destinations Mr David Kinney
Travel South Receptive Service needs every thin on NWA Ar
2/5/2010 Frances Custom Tours Mrs. Mary Francis
Worked everything out wants new info from time
2/5/2010 Fleming Tours- Branson Division Mrs Sally Briggs
Travel South will be at bank travel, all markets!!
2/5/2010 Gaten's Adventures Mr Clarence Gaten
South Central Motorcoach Wal-Mart information and VG
2/24/2010 Bus Supply Charters Mrs Karen Sanders
South Central Motorcoach High School Credit Information
2/24/2010 People to People Mrs Kim Burchfiled
ABA VG & City Map
?/24/2010 Art Henery's Tour and Receptive Mr Art Henry
ABA Inforamtion and New Attraction
2/24/2010 Bieber Mrs Nancy Kreisher
ABA Drive through to Texas Terra Studios
2/24/2010 Night Mark Travels Mrs Brenda Hall
Bank Travel More info Loves the Blue and Gray
2/24/2010 Mascoma Savings Bank Mrs Doreen McKinney
Bank Travel Follow Up
2/24/2010 BK Charter Mrs Gloria Frieson
ABA GV and Eureka Springs
2/25/2010 Golden Arrow School and Charter Buses Mr Lonie Bartel
ABA Over all info with AR Map
2/25/2010 Palladin Tour and Travel Mrs Judith Gillis
ABA Casino Tours all they are interested
2/25/2010 Nowak Tour & Travel Mrs Jennifer Gannon
ABA VG and Wal-Mart Information
2/25/2010 BSCI Tour and Travel Mr Bill Love
ABA VG and City Map
2/25/2010 Bilbrey Tours Ms. Lena Bilbrey
ABA New info on NWA
2/25/2010 Pittsburgh Panorama Inc Mrs Beverly Salvatore
ABA Send VG and City Map Terra
2/25/2010 Platinum Circle Mrs Donna Adams
Bank Travel 3 day tour to include NW A, Eureka and Branson
2/25/2010 First Federal Bank Mrs Ann Hall
Bank Travel Follow Up-
2/25/2010 Legends Bank Ms. Patricia Koenigsfeld
Bank Travel Terra Studios
E-Mail Sent
2/23/2010 Citiizen Security Bank Horizen Club Ibeach@citizenssecuritv.com
P.24
Sorry it took so long!!!!
2/24/2010 Crescent Hotel & Spa & Basin Park Hotel jodie@gmail.com
Bank Travel I need to talk to you!!
2/25/2010 Hawthorn Bank beaton@hawthornebank.com
Bank Travel Hello Brenda!!
2/25/2010 Hawthorn Bank mdewinter@HawthornBank.com
Bank Travel Hello Marge!!
2/25/2010 Night Mark Travels hall7722@bellsouth.net
Bank Travel Hello Brenda
2/25/2010 Preferred Travel samb@ellijay.com
Bank Travel Hello Sam
2/25/2010 Citizens Bank and Trust bpreston@cbcfamily.com
Bank Travel Hello Betty!
2/25/2010 Platinum Adventures moconnell@thebeverlybank.com
Bank Travel Hello Margie!!
2/25/2010 Mascoma Savings Bank doreen.mckinney@mascomabank.com
Bank Travel Hello Doreen
2/25/2010 Platinum Circle donnaa@amnat.com
Bank Travel Hello Donna
2/25/2010 Legends Bank magelven@legendsbk.com
Bank Travel Hello Mary Ann
2/25/2010 Centrue Bank kathy. missel@centrue.com
Bank Travel Hello Kathy
2/25/2010 Memphis Convention & Visitors Bureau Icatron@mcvb.org
Bank Travel Enjoyed seeing you at Bank Travel
2/25/2010 The Maries County Bank kscego@mariescountybank.com
Bank Travel Hello Kathleen
2/25/2010 Cynthia Haseloff Attorney cynthiahaseloff@yahoo.com
Agri Tourism Keep In Touch
Group Tour
2/23/2010 AGAPE Tours and Charters Mrs Carolyn Joyce
ABA March 12th AQ and Terra with Fayetteville Tour
2/24/2010 Travel Tours Ms. Joyce Lawson
LOTO Tour for 2010 or 2011
Group Tour Packet
2/24/2010 Benedict's Mrs Tammy Mengee
ABA . Follow up from ABA
2/24/2010 Citizens Bank and Trust Mrs Betty Preston
Bank Travel Follow Up
2/25/2010 Preferred Travel Mr Sam Burrell
Bank Travel Follow Up
Meeting
2/24/2010 Cherokee Nation Department of Cultural TOIMR Jasson Brook
02-23 to sale one another
2/25/2010 Julie Pennington Mrs Julie Pennington
Glory Weekend Air Museum
Phone Call
2/11/2010 First Security Bank Mrs Ann Snow
Bank Travel Missed you at Bank Travel
SHELLY
E-Mail
2/8/2010 UA Gymnastics Julie Cain
NCAA Championship Send lead results
2/8/2010 UA Gymnastics Julie Cain
NCAA South Central Regional send lead results
2/11/2010 B.E.S.T Baseball 2009 hotels
Baseball Tournaments hotels that didn't pay rebate can't bid
E-Mail Sent
2/3/2010 USDA Rural Development Robert Cortez
State Meeting check for decision P.25
2/5/2010 Battle of the Badge James Morrow
Softball Tournament Sent rates for hotels
2/15/2010 American Association of University Women Ms. Shawna Thorup
State Convention Website for group
2/18/2010 Solar Splash Candlewood
Solar Boat Race Rates for 2010 event
2/23/2010 National Association of State Aviation Officials
Convention and Trade Show Agritourism Survey
File Note
2/8/2010 National Street Rod Association
Mid-America Street Rod Nationals Hotel rates for 2010 event
2/19/2010 UA Staff Senate Michele Payne
Annual Staff Senate Picnic reserved booth for picnic
Issued Lead
2/5/2010 UA Gymnastics
NCAA South Central Regional lead for April 2012 event
2/5/2010 UA Gymnastics Julie Cain
NCAA Championship for 2012 event
Letter
2/9/2010 UA Graduate School Gloria Flores
offer of support for international grad students
2/15/2010 UA Advanced Placement Summer Institute
Summer Institute VG and Welcome letter to 12 instructors for event
Meeting
2/1/2010 Battle of the Badge James Morrow
Softball Tournament looking at dates for softball tournament
P.26
ADVERTISING INQUIRIES BY STATE - 2010
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
AE 1 1 2
Alabama 8 17 25
Alaska 1 1
Alberta 1 4 5
Arizona 6 11 17
Arkansas 75 42 117
British Columbia 2 2 4
California 25 30 55
Colorado 9 15 24
Connecticut 1 7 8
Delaware 2 1 3
Florida 22 23 45
Georoia 9 14 23
Hawaii 1 2 3
Idaho 0
Illinois 39 43 82
Indiana 13 33 46
Iowa 16 19 35
Kansas 27 26 53
Kentuckv 9 15 24
Louisiana 24 26 50
Maine 1 3 4
Manitoba 3 3
Marvland 11 12 23
Massachusetts 4 7 11
MichiQan 15 24 39
Minnesota 11 18 29
Mississippi 18 6 24
Missouri 78 50 128
Montana 1 1
Nebraska 3 5 8
Nevada 5 9 14
New Hamoshire 4 3 7
New Jersey 8 8 16
New Mexico 5 3 8
New York 13 29 42
North Carolina 15 14 29
North Dakota 2 2
Nova Scotia 0
Ohio 23 24 47
Oklahoma 51 39 90
Ontario 5 10 15
orsoon 2 5 7
Pennsvlvania 19 25 44
Prince Edward Is!' 0
Puerto Rico 2 1 3
Quebec 9 9
Rhode Island 2 2
Saskatchewan 3 3
South Carolina 6 4 10
South Dakota 4 4 .8
Tennessee 18 25 43
Texas 173 85 258
Utah 2 2
Vermont 1 1 2
Vircinia 7 15 22
Washinqton 11 10 21
Washinqton, D. C. 0
West Viroinia 3 5 8
Wisconsin 13 28 41
WYorninQ 0
Militarv 0
TOTAL 828 817 0 0 0 0 0 0 0 0 0 0 1645
P.27
Fayetteville Visitor Center - 2010 Sales & Visitor Count
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dee
Sales Totals $557.65 $354.29
Ff!IJggtlp-.t'fil!JllJ k$j;!i1~~jll.f[~~1I~!lI$J~~~~I.t$j~~jtl~~
~~~~~QIi~l
~l;~j~,~g.~1!i1Ilz!;~I~i
[~lJ~~~~lJI~~l~~]~
:~j1j~~.~;:9",~~
IK$.~1~~1t1r~~Ji~'~
% Change
from 2009 9.9% -89.2%
% Change = divide the difference between the two numbers by the starting number
then move the decimal two spaces right
N
co
Fayetteville Town Center, Manager's Activity Report
February 1, 2010 to February 28, 2010
Sales:
22 20 34 42
20 14 27 22
$33,793.62 72,709.69
** We collected $38,243.10 for rentals and incidentals in February 2010 which exceed our goal for the month.
Returned contracts and collections both show an increase over last year.
Operations Items:
• Carpet steam cleaned.
• Roof repairs completed.
• Fountain repairs complete.
Director of Sales
.:. Jamey has been working with Arkansas Children's Shelter and has booked the Single Parent Scholarship
Gala .
•:. Corporate bookings are increasing; we have Process Dynamics, Pittsburg Paint, Re-Max and the Society of
Civil Engineers using our space this year.
Event List:
• February 3 - UA Signing Day • February 21 - Girl Scouts
• February 6 - SARPA • February 23 - Arvest Luncheon
• February 9 - StarBYX • February 23 - Re-Max Luncheon
• February 15 - Moore Campaign Announcement • February 24 - PRSA
• February 19 - Alpha Delta Pi • February 25 - FHS DECA
• February 20 - NWA Healthy Marriage • February 26 - UA Greek Sing
• February 20 - Vinson Reception • February 27 - Sonora Reception
P.29
DIRECTOR'S REPORT
FEBRUARY 2010
ACTIVITY
Logan's Roadhouse
Olive Garden
Chick-Fil-A - NW Village
Golden Corral
Red Lobster
Chili's
McDonald's Joyce St
Chartwell's
Shogun Japanese Steakhouse
Chick-Fil-A - Razorback Road
Penguin Ed's Barbecue
Razorback Twelve Cinema
McDonald's - MLK Blvd
Noodles Italian Kitchen
Buffalo Wild Wings
McDonald's Wedington
Catfish Hole #3
Taco Bell - Hwy 62
Rick's Bakery
Panera Bread
P.30
2009 Annual Report
Parks and Recreation Advisory Board
March 1, 2010
LOOKING FORWARD'"
2010 PRIORITIES
• Establish a comprehensive membership and development progrom to underwrite programs and focus
on a goal of financial stability for the garden by 2012.
• Develop an aggressive, coordinated awareness and marketing campaign to partner with local resources
to inform area residents and businesses of the value of the Garden and its programs.
• Enhance the recruitment and retention of the Garden's volunteer program.
• Initiate Phase 2 of the MESA plan that will serve the educational, inspirational and future research
needs of the BGO.
• Expand, diversify and strengthen educational opportunities at BGO.
• Diversify and engage the BGO Board of Directors.
1. FINANCIAL SUSTAINABILITY
Build donor relationships with members of The Executive Directorwillpersonally meet with
Garden's Giving Circle (min. $500/yr.j. each GivingCircledonor.
P.31
2. MARKETING
3. VOLUNTEER PROGRAM
P.32
4. PHASE 2 OF THE MESA PLAN
5. EDUCATIONAL OPPORTUNITIES
Develop and present quality educational Include sustainability topics and enhance
programs for all ages. educational opportunities for all age groups.
Develop collaborative relationships with area Work with other garden, nature and relevant
gardening and naturalist associations. associations.
P.33
6. BOARD OF DIRECTORS
LOOKING BACKWARD-
2009 IN REVIEW
Started a transformational process to move the Botanical garden to financial sustainability, viz.:
• Completed Phase lA of the Garden plan with the construction and dedication of the Kiwanis
Reading Railroad display area adjacent to the Children's Garden.
• Launched a board-directed strategic and- corporate planning process:
o Revised and updated its corporate papers, bylaws and filings.
o Reviewed and adopted the Mesa Master Plan for future garden development.
o Adopted a two-phase $4 million fundraising and construction program to expand
the Garden into the first two phases of the Mesa Master Plan.
o Restructured its finances to achieve a 2010 balanced budget.
o Recruited five new board members representing a broader and more diverse group of
leaders moving the Garden to financial sustainability.
o Established a board task force to create a Garden marketing campaign.
• Received a Walton Family Foundation capacity building grant to hire its first full-time Executive
Director, Rae von Holdt, to provide professional direction to the Garden.
In 2009 BGSO continued its strong volunteer culture logging over 6,800 hours of service; valued at $135,184.
175 volunteers provided 6,169 hours to operate the Garden (Washington County Master Gardeners accounted
for 2,234 hours) and the 15 BGO board members contributed 720 hours to oversee the Garden. Twelve
volunteers each had 100 hours of service.
P.34
Demonstrated the value of its public/private partnership with the City of Fayetteville:
• The educational (Earth Day, Butterfly Day, Lil' Sprouts and school tours) programs reached over 5,000
Northwest Arkansas school children.
• The concert series, galas, Cooks in the Garden, Earth Day celebration, Firefly Festival and other cultural
events attracted in excess of 30,000 attendees.
P.35