CAPITAL CITY BANK

CASE ANALYSIS

Members:

ACIBRON, DENIELLE
BUSCATO, MARIELLE
DIAZ, MARIEL
JINSON, MARY MAE
NOCETE, SEAN
PIS-AN, DAVE
ROSALES, JAMES
QUERUBIN, JJ

SWOT Analysis
STRENGTHS
The new management applied changes in the bank strategy by
creating two new divisions, namely, the Corporate Banking Division
and the Trust Division.
Key personnel were mostly at the top level.
The new management included a more active pursuit of foreign
financing activities and heightened emphasis on lending activities to
large corporate accounts.
It offers a wide range of credit lines and various lending and trust
services to its clients.
A deposit drive was launched to increase savings and deposits in the
bank.
WEAKNESSES
Improper flow of information between departments.
Organizational system is not followed in terms of decision-making
authority.
OPPORTUNITIES
CCB has traditional clients of large domestic corporations,
multinational corporations and medium sized companies.
CCB has ten branches located around Metro Manila.
THREATS
The traders were the ones who offered a higher rate rather than CCBs
own lending rate.
Other banks which have organized management may attract their
clients.

I.

Central Problem
By what means can Capital City Bank management come up with
proper communication, coordination and flow of organization to avoid
similar problems in the future?

II.

Minor Problem/s

What kind of organizational chart does Capital City Bank follow?

Is the flow of information strictly followed from each level in the

chart?

How will CCB avoid future income losses?

III.

IV.

Objectives
To enable systematic organizational flow and coordination
To have proper flow of communication among the divisions
To prevent misunderstanding among the divisions
To avoid similar problems that will stain the banks image
Alternative Courses of Action
ACA NO. 1
Redesign the current organizational structure of the bank.
ADVANTAGES:
a. There will be specialization of works among employees.
b. The needs of each division will be catered accordingly.
c. Employees will have a clear knowledge of where transactions should
be processed.
d. There will be a clear sense of organization in a way that
employees of each department will know who to report to and
ask if problems may arise.
DISADVANTAGES:
a. There will be adjustments in the workplace.
b. Certain modifications will be done in line with the functioning and
adapting with new policies.
ACA NO. 2
Hold the present structure yet terminate the responsible employee/s
that caused the odd situation with Oriental Company
ADVANTAGE:
a. Incompetent employees will be expelled thus improving work
performance and output.
DISADVANTAGE:
a. There will be hiring of new employees again.
b. Recruitment, trainings, and orientations of new employees is
time consuming.
ACA NO. 3

 Set rules for the deposit drive that only main workers should take
part in the transactions related to the drive.
ADVANTAGES:
a. The transactions will be taken care of exclusively by the
concerned workers.
b. Employees can focus on their own specialized work.
DISADVANTAGES:
c. Other employees may see it as being biased since only selected
employees can participate.
d. The set rules are only applicable to the deposit drive.
ACA NO. 4
Granting of loans should be done in a systematic procedure,
performed by assigned officers (e.g. Account Officer for loan
packaging; Senior Management for evaluation and approval) and
monitored regularly
ADVANTAGES:
a. There is a clear flow of organization.
b. No one will be in control of the transactions.
c. Performance in all aspects will improve.
d. Payments can be made on time.
DISADVANTAGE:
a. Borrowers may find the requirements and terms very strict.
b. The banks will only finance firms with substantial track record or
valuable collateral.
V.

Recommendation
Our group recommends ACA no. 1 because by reorganizing the
bank it will be able to establish new strategies that might be effective
and efficient to have a systematic flow of organization. There will be
proper segregation of duties and responsibilities. We also recommend
ACA no. 4 because granting loans in accordance to a set of procedures
will allow order among the employees and such cant get involved in
any aspect of the transaction except for their own. Processes in the
bank can also be directed properly.

VI.

Conclusion
Thus, to avoid similar problems in the future, the CCB
management should reorganize its organizational structure and
perform transactions in a systematic way so to have proper
communication, coordination and flow of organization.

CONFETTI SHOES
CASE ANALYSIS

Members:

ACIBRON, DENIELLE
BUSCATO, MARIELLE
DIAZ, MARIEL
JINSON, MARY MAE
NOCETE, SEAN
PIS-AN, DAVE
ROSALES, JAMES
QUERUBIN, JJ

SWOT Analysis
STRENGTHS
The store procedures and practices were the same for all branches
The continuous expansion of business to different areas
Has an accountable cashier at Quadpark branch
WEAKNESSES
Poor record keeping on discounts, sales and inventory
Unaccountable employees
Stock cards are not updated except for Greenbelt store
Manual transfer of information on the sales book by the salesgirls
Physical counting takes so much time
During peak hours, recording of sales is overlooked
Store manager also acts as cashier
Frequent change of employees

Mrs. Bello oversees all branches by herself

OPPORTUNITIES
Opening of new branches
Plan to impose an alternative system
THREATS
Difficulty in management due to distant branches
Incurring losses from her stores