Sports Fan 2014 Hockey NHL

Table of contents
Summary Attended or Watched

Fan Activity Total Fans
Fan Activity Attendance
Fan Activity Mobile Usage
Fan Activity Smart Phone Usage
Fan Activity Tablet Usage
Fan Activity Facebook Usage
Fan Activity Twitter Usage
Attend-Watch-Social Media
Attended or Watched
Watched
Gender-Age
Gender
Age
Income
Region
Participation
Sponsorship
Facebook-Twitter Usage
Facebook Usage
Twitter Usage
Cell Phone-Tablet Ownership
Phone-Tablet Usage Attending

Phone-Tablet Usage Watching
Activities on Computer-Mobile
Activities On Computer
Activities On Tablet
Activities On Smart Phone
Activities On Phone-Tablet
Amount Spent
Store-Stadium or Online
Device Used Online Purchase
Place of Purchase
Amount Spent at Store-Online
Amount Spent by Device
Amount Spent at Outlets
Spending Gender-Age
Spending Gender
Spending Age
Spending Income
Spending Region
Summary: Attended or Watched (any)

Fan Activity by Sport Category: Total Fans
Fan Activity by Sport Category: Attendance
Fan Activity by Sport Category: Mobile Usage
Fan Activity by Sport Category: Smart Phone Usage
Fan Activity by Sport Category: Tablet Usage
Fan Activity by Sport Category: Facebook Usage
Fan Activity by Sport Category: Twitter Usage
Attended/Watched/Social Media:
Attended/Watched:
Watched:
Gender/Age of those Attended/Watched (any): Hockey: NHL
Gender of those Attended/Watched (any): Hockey: NHL
Respondent Age of those Attended/Watched (any): Hockey: NHL
Household Income of those Attended/Watched (any): Hockey: NHL
Region of those Attended/Watched (any): Hockey: NHL
Participation in Hockey of those Attended/Watched (any): Hockey: NHL
Sponsorship Influence of those Attended/Watched (any): Hockey: NHL
Facebook and Twitter Usage of those Attended/Watched (any): Hockey: NHL
Facebook Usage of those Attended/Watched (any): Hockey: NHL
Twitter Usage of those Attended/Watched (any): Hockey: NHL
Cell Phone/Tablet Ownership of those Attended/Watched (any): Hockey: NHL
Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL

Smart Phone/Tablet Usage While Watching of those Watched on Television: Hockey: NHL
Activities on Computer, Tablet or Smart Phone of those Attended/Watched (any): Hockey: NHL
Activities on Computer of those Attended/Watched (any): Hockey: NHL
Activities on Tablet of those Attended/Watched (any): Hockey: NHL
Activities on Smart Phone of those Attended/Watched (any): Hockey: NHL
Activities on Mobile Device (Tablet/Smart Phone) of those Attended/Watched (any): Hockey: NHL
Spending on Sports Logo Apparel:
Sports Logo Apparel Bought at Store/Stadium/Arena or Online:
Device Used to Purchase Sports Logo Apparel Online:
Sports Logo Apparel Place of Purchase:
Spending on Sports Logo Apparel Store/Stadium/Arena or Online:
Spending on Sports Logo Apparel Using Computer/Tablet/Smart Phone:
Sports Fan/Social Media Report 2014

Gender
Total US (age 13+)
Attended/Watched any sport at least once
Attended/Watched any sport more than once
Auto Racing: Indy Car
Auto Racing: NASCAR Sprint Cup/Nationwide Series
Baseball: MLB
Baseball: Minor League
Basketball: NBA
Total
264446
100.0
100.0
168554
63.7
100.0
100
165280
62.5
100.0
100
28404
10.7
100.0
100
41884
15.8
100.0
100
110975
42.0
100.0
100
31209
11.8
100.0
100
76026
28.7
100.0
100
Male
129232
100.0
48.9
86625
67.0
51.4
105
85567
66.2
51.8
106
17893
13.8
63.0
129
25969
20.1
62.0
127
60681
47.0
54.7
112
17593
13.6
56.4
115
46019
35.6
60.5
124
Female
135214
100.0
51.1
81930
60.6
48.6
95
79714
59.0
48.2
94
10512
7.8
37.0
72
15914
11.8
38.0
74
50294
37.2
45.3
89
13616
10.1
43.6
85
30007
22.2
39.5
77
Age
13-17
19689
100.0
7.4
11073
56.2
6.6
88
10783
54.8
6.5
88
1601
8.1
5.6
76
2989
15.2
7.1
96
4933
25.1
4.4
60
2051
10.4
6.6
88
5400
27.4
7.1
95
18-24
32606
100.0
12.3
17260
52.9
10.2
83
16898
51.8
10.2
83
1739
5.3
6.1
50
2408
7.4
5.8
47
11834
36.3
10.7
86
3839
11.8
12.3
100
9341
28.6
12.3
100
25-34
43099
100.0
16.3
28046
65.1
16.6
102
27662
64.2
16.7
103
3536
8.2
12.4
76
6898
16.0
16.5
101
18986
44.1
17.1
105
5514
12.8
17.7
108
15136
35.1
19.9
122

Gender
Basketball: WNBA
Basketball: College
Golf
Football: NFL
Total
19527
7.4
100.0
100
73194
27.7
100.0
100
62860
23.8
100.0
100
136627
51.7
100.0
100
Male
12180
9.4
62.4
128
45227
35.0
61.8
126
37092
28.7
59.0
121
74987
58.0
54.9
112
Female
7347
5.4
37.6
74
27967
20.7
38.2
75
25768
19.1
41.0
80
61640
45.6
45.1
88
Age
13-17
1397
7.1
7.2
96
3813
19.4
5.2
70
1450
7.4
2.3
31
8195
41.6
6.0
81
18-24
910
2.8
4.7
38
8650
26.5
11.8
96
4266
13.1
6.8
55
13822
42.4
10.1
82
25-34
3147
7.3
16.1
99
12521
29.1
17.1
105
8297
19.3
13.2
81
22710
52.7
16.6
102

Gender
Football: College
Football: High School
Hockey: NHL
Hockey: Minor League
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Total
109116
41.3
100.0
100
39933
15.1
100.0
100
59579
22.5
100.0
100
12346
4.7
100.0
100
7302
2.8
100.0
100
25308
9.6
100.0
100
22991
8.7
100.0
100
39484
14.9
100.0
Male
64140
49.6
58.8
120
22596
17.5
56.6
116
36920
28.6
62.0
127
7093
5.5
57.4
118
5114
4.0
70.0
143
16774
13.0
66.3
136
12307
9.5
53.5
110
23595
18.3
59.8
Female
44976
33.3
41.2
81
17337
12.8
43.4
85
22659
16.8
38.0
74
5253
3.9
42.6
83
2188
1.6
30.0
59
8534
6.3
33.7
66
10685
7.9
46.5
91
15889
11.8
40.2
Age
13-17
6187
31.4
5.7
76
7200
36.6
18.0
242
3134
15.9
5.3
71
546
2.8
4.4
59
611
3.1
8.4
112
1963
10.0
7.8
104
2128
10.8
9.3
124
1941
9.9
4.9
18-24
11731
36.0
10.8
87
4134
12.7
10.4
84
6743
20.7
11.3
92
1710
5.2
13.9
112
1018
3.1
13.9
113
2822
8.7
11.2
90
2327
7.1
10.1
82
5053
15.5
12.8
25-34
17476
40.5
16.0
98
4695
10.9
11.8
72
11190
26.0
18.8
115
3148
7.3
25.5
156
1051
2.4
14.4
88
6386
14.8
25.2
155
4496
10.4
19.6
120
7754
18.0
19.6

Gender
Soccer: Non-USA
Soccer: World Cup
Tennis
Total
100
35407
13.4
100.0
100
81628
30.9
100.0
100
58077
22.0
100.0
100
Male
122
23247
18.0
65.7
134
46352
35.9
56.8
116
32432
25.1
55.8
114
Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)

Copyright 2014 by Sporting Goods Research Network, Inc. All rights reserved.
Female
79
12160
9.0
34.3
67
35276
26.1
43.2
85
25645
19.0
44.2
86
Age
13-17
66
2169
11.0
6.1
82
4688
23.8
5.7
77
2356
12.0
4.1
54
18-24
104
5054
15.5
14.3
116
10675
32.7
13.1
106
5426
16.6
9.3
76
25-34
120
7251
16.8
20.5
126
15242
35.4
18.7
115
9074
21.1
15.6
96

Age
Total US (age 13+)
Baseball: MLB
Basketball: NBA
Total
264446
100.0
100.0
168554
63.7
100.0
100
165280
62.5
100.0
100
28404
10.7
100.0
100
41884
15.8
100.0
100
110975
42.0
100.0
100
31209
11.8
100.0
100
76026
28.7
100.0
100
Household Income
35-49
61437
100.0
23.2
37306
60.7
22.1
95
36541
59.5
22.1
95
6843
11.1
24.1
104
9604
15.6
22.9
99
23789
38.7
21.4
92
7375
12.0
23.6
102
16507
26.9
21.7
93
50+
107614
100.0
40.7
74869
69.6
44.4
109
73397
68.2
44.4
109
14685
13.6
51.7
127
19984
18.6
47.7
117
51433
47.8
46.3
114
12430
11.6
39.8
98
29643
27.5
39.0
96
Under
$25K
57034
100.0
21.6
31865
55.9
18.9
88
30894
54.2
18.7
87
5602
9.8
19.7
91
7924
13.9
18.9
88
18438
32.3
16.6
77
4316
7.6
13.8
64
12540
22.0
16.5
76
$25K$49.9K
66642
100.0
25.2
40234
60.4
23.9
95
39131
58.7
23.7
94
7117
10.7
25.1
99
11494
17.2
27.4
109
23656
35.5
21.3
85
7399
11.1
23.7
94
15785
23.7
20.8
82
$50K$99.9K
81594
100.0
30.9
55473
68.0
32.9
107
54892
67.3
33.2
108
9007
11.0
31.7
103
12596
15.4
30.1
97
38206
46.8
34.4
112
10010
12.3
32.1
104
27104
33.2
35.7
116

Age
Basketball: WNBA
Basketball: College
Golf
Football: NFL
Total
19527
7.4
100.0
100
73194
27.7
100.0
100
62860
23.8
100.0
100
136627
51.7
100.0
100
Household Income
35-49
4291
7.0
22.0
95
15471
25.2
21.1
91
12846
20.9
20.4
88
30564
49.7
22.4
96
50+
9783
9.1
50.1
123
32739
30.4
44.7
110
36001
33.5
57.3
141
61336
57.0
44.9
110
Under
$25K
3643
6.4
18.7
87
10088
17.7
13.8
64
8220
14.4
13.1
61
23893
41.9
17.5
81
$25K$49.9K
4974
7.5
25.5
101
15161
22.7
20.7
82
13853
20.8
22.0
87
31362
47.1
23.0
91
$50K$99.9K
6040
7.4
30.9
100
25938
31.8
35.4
115
21053
25.8
33.5
109
46908
57.5
34.3
111

Age
Football: College
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Total
109116
41.3
100.0
100
39933
15.1
100.0
100
59579
22.5
100.0
100
12346
4.7
100.0
100
7302
2.8
100.0
100
25308
9.6
100.0
100
22991
8.7
100.0
100
39484
14.9
100.0
Household Income
35-49
23366
38.0
21.4
92
10244
16.7
25.7
110
14797
24.1
24.8
107
3183
5.2
25.8
111
1612
2.6
22.1
95
7633
12.4
30.2
130
5424
8.8
23.6
102
9638
15.7
24.4
50+
50356
46.8
46.1
113
13659
12.7
34.2
84
23715
22.0
39.8
98
3759
3.5
30.4
75
3012
2.8
41.2
101
6504
6.0
25.7
63
8616
8.0
37.5
92
15099
14.0
38.2
Under
$25K
16980
29.8
15.6
72
5622
9.9
14.1
65
8640
15.1
14.5
67
1712
3.0
13.9
64
718
1.3
9.8
46
4390
7.7
17.3
80
3658
6.4
15.9
74
4766
8.4
12.1
$25K$49.9K
24540
36.8
22.5
89
9010
13.5
22.6
90
12363
18.6
20.7
82
2698
4.0
21.8
87
1097
1.6
15.0
60
7008
10.5
27.7
110
6333
9.5
27.5
109
8730
13.1
22.1
$50K$99.9K
38303
46.9
35.1
114
15194
18.6
38.0
123
20424
25.0
34.3
111
4168
5.1
33.8
109
2784
3.4
38.1
124
8331
10.2
32.9
107
7460
9.1
32.4
105
14004
17.2
35.5

Age
Soccer: Non-USA
Soccer: World Cup
Tennis
Total
100
35407
13.4
100.0
100
81628
30.9
100.0
100
58077
22.0
100.0
100
Household Income
35-49
105
8175
13.3
23.1
99
17869
29.1
21.9
94
11478
18.7
19.8
85

50+
94
12759
11.9
36.0
89
33155
30.8
40.6
100
29743
27.6
51.2
126
Under
$25K
56
4560
8.0
12.9
60
11268
19.8
13.8
64
9240
16.2
15.9
74
$25K$49.9K
88
7961
11.9
22.5
89
17113
25.7
21.0
83
13027
19.5
22.4
89
$50K$99.9K
115
12832
15.7
36.2
117
29705
36.4
36.4
118
20003
24.5
34.4
112

Household Income
Total US (age 13+)
Baseball: MLB
Basketball: NBA
Total
264446
100.0
100.0
168554
63.7
100.0
100
165280
62.5
100.0
100
28404
10.7
100.0
100
41884
15.8
100.0
100
110975
42.0
100.0
100
31209
11.8
100.0
100
76026
28.7
100.0
100
Region
$100K
&Over North East
59175
47442
100.0
100.0
22.4
17.9
40982
29906
69.3
63.0
24.3
17.7
109
99
40363
29521
68.2
62.2
24.4
17.9
109
100
6678
3416
11.3
7.2
23.5
12.0
105
67
9870
5675
16.7
12.0
23.6
13.6
105
76
30674
21220
51.8
44.7
27.6
19.1
124
107
9484
6328
16.0
13.3
30.4
20.3
136
113
20598
12130
34.8
25.6
27.1
16.0
121
89
North
Central
58522
100.0
22.1
39760
67.9
23.6
107
39014
66.7
23.6
107
6856
11.7
24.1
109
9801
16.7
23.4
106
29136
49.8
26.3
119
7602
13.0
24.4
110
18520
31.6
24.4
110
South
100013
100.0
37.8
62189
62.2
36.9
98
61183
61.2
37.0
98
11987
12.0
42.2
112
18005
18.0
43.0
114
36029
36.0
32.5
86
11121
11.1
35.6
94
28064
28.1
36.9
98
West
58469
100.0
22.1
36699
62.8
21.8
98
35563
60.8
21.5
97
6145
10.5
21.6
98
8402
14.4
20.1
91
24590
42.1
22.2
100
6157
10.5
19.7
89
17313
29.6
22.8
103

Household Income
Basketball: WNBA
Basketball: College
Golf
Football: NFL
Total
19527
7.4
100.0
100
73194
27.7
100.0
100
62860
23.8
100.0
100
136627
51.7
100.0
100
Region
$100K
&Over North East
4870
3192
8.2
6.7
24.9
16.3
111
91
22007
11406
37.2
24.0
30.1
15.6
134
87
19733
10383
33.3
21.9
31.4
16.5
140
92
34465
24224
58.2
51.1
25.2
17.7
113
99
North
Central
4994
8.5
25.6
116
20912
35.7
28.6
129
15812
27.0
25.2
114
33058
56.5
24.2
109
South
7201
7.2
36.9
98
28102
28.1
38.4
102
25285
25.3
40.2
106
49983
50.0
36.6
97
West
4140
7.1
21.2
96
12774
21.8
17.5
79
11379
19.5
18.1
82
29362
50.2
21.5
97

Household Income
Football: College
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Total
109116
41.3
100.0
100
39933
15.1
100.0
100
59579
22.5
100.0
100
12346
4.7
100.0
100
7302
2.8
100.0
100
25308
9.6
100.0
100
22991
8.7
100.0
100
39484
14.9
100.0
Region
$100K
&Over North East
29294
15703
49.5
33.1
26.8
14.4
120
80
10107
5914
17.1
12.5
25.3
14.8
113
83
18152
14967
30.7
31.5
30.5
25.1
136
140
3769
3115
6.4
6.6
30.5
25.2
136
141
2704
2269
4.6
4.8
37.0
31.1
165
173
5579
3734
9.4
7.9
22.0
14.8
99
82
5539
4573
9.4
9.6
24.1
19.9
108
111
11985
7339
20.3
15.5
30.4
18.6
North
Central
27325
46.7
25.0
113
10228
17.5
25.6
116
16269
27.8
27.3
123
3425
5.9
27.7
125
1040
1.8
14.2
64
5246
9.0
20.7
94
4393
7.5
19.1
86
8427
14.4
21.3
South
46096
46.1
42.2
112
16443
16.4
41.2
109
16625
16.6
27.9
74
3860
3.9
31.3
83
2830
2.8
38.8
102
9542
9.5
37.7
100
9625
9.6
41.9
111
13568
13.6
34.4
West
19992
34.2
18.3
83
7348
12.6
18.4
83
11718
20.0
19.7
89
1946
3.3
15.8
71
1163
2.0
15.9
72
6786
11.6
26.8
121
4400
7.5
19.1
87
10150
17.4
25.7

Household Income
Soccer: Non-USA
Soccer: World Cup
Tennis
Total
100
35407
13.4
100.0
100
81628
30.9
100.0
100
58077
22.0
100.0
100
Region
$100K
&Over North East
136
104
10054
7359
17.0
15.5
28.4
20.8
127
116
23542
15274
39.8
32.2
28.8
18.7
129
104
15807
10599
26.7
22.3
27.2
18.3
122
102

North
Central
96
7475
12.8
21.1
95
17822
30.5
21.8
99
13168
22.5
22.7
102
South
91
13305
13.3
37.6
99
29330
29.3
35.9
95
22314
22.3
38.4
102
West
116
7269
12.4
20.5
93
19202
32.8
23.5
106
11995
20.5
20.7
93

Base: Attended/Watched any sport at least once
Gender
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
168554
100.0
100.0
28404
16.9
100.0
100
41884
24.8
100.0
100
110975
65.8
100.0
100
31209
18.5
100.0
100
76026
45.1
100.0
100
19527
11.6
100.0
100
73194
43.4
100.0
Male
86625
100.0
51.4
17893
20.7
63.0
123
25969
30.0
62.0
121
60681
70.1
54.7
106
17593
20.3
56.4
110
46019
53.1
60.5
118
12180
14.1
62.4
121
45227
52.2
61.8
Female
81930
100.0
48.6
10512
12.8
37.0
76
15914
19.4
38.0
78
50294
61.4
45.3
93
13616
16.6
43.6
90
30007
36.6
39.5
81
7347
9.0
37.6
77
27967
34.1
38.2
Age
13-17
11073
100.0
6.6
1601
14.5
5.6
86
2989
27.0
7.1
109
4933
44.5
4.4
68
2051
18.5
6.6
100
5400
48.8
7.1
108
1397
12.6
7.2
109
3813
34.4
5.2
18-24
17260
100.0
10.2
1739
10.1
6.1
60
2408
14.0
5.8
56
11834
68.6
10.7
104
3839
22.2
12.3
120
9341
54.1
12.3
120
910
5.3
4.7
45
8650
50.1
11.8
25-34
28046
100.0
16.6
3536
12.6
12.4
75
6898
24.6
16.5
99
18986
67.7
17.1
103
5514
19.7
17.7
106
15136
54.0
19.9
120
3147
11.2
16.1
97
12521
44.6
17.1

Gender
Golf
Football: NFL
Football: College
Total
100
62860
37.3
100.0
100
136627
81.1
100.0
100
109116
64.7
100.0
100
39933
23.7
100.0
100
Male
120
37092
42.8
59.0
115
74987
86.6
54.9
107
64140
74.0
58.8
114
22596
26.1
56.6
110
Female
79
25768
31.5
41.0
84
61640
75.2
45.1
93
44976
54.9
41.2
85
17337
21.2
43.4
89
Age
13-17
79
1450
13.1
2.3
35
8195
74.0
6.0
91
6187
55.9
5.7
86
7200
65.0
18.0
274
18-24
115
4266
24.7
6.8
66
13822
80.1
10.1
99
11731
68.0
10.8
105
4134
24.0
10.4
101
25-34
103
8297
29.6
13.2
79
22710
81.0
16.6
100
17476
62.3
16.0
96
4695
16.7
11.8
71

Gender
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
59579
35.3
100.0
100
12346
7.3
100.0
100
7302
4.3
100.0
100
25308
15.0
100.0
100
22991
13.6
100.0
100
39484
23.4
100.0
100
35407
21.0
100.0
100
81628
48.4
Male
36920
42.6
62.0
121
7093
8.2
57.4
112
5114
5.9
70.0
136
16774
19.4
66.3
129
12307
14.2
53.5
104
23595
27.2
59.8
116
23247
26.8
65.7
128
46352
53.5
Female
22659
27.7
38.0
78
5253
6.4
42.6
88
2188
2.7
30.0
62
8534
10.4
33.7
69
10685
13.0
46.5
96
15889
19.4
40.2
83
12160
14.8
34.3
71
35276
43.1
Age
13-17
3134
28.3
5.3
80
546
4.9
4.4
67
611
5.5
8.4
127
1963
17.7
7.8
118
2128
19.2
9.3
141
1941
17.5
4.9
75
2169
19.6
6.1
93
4688
42.3
18-24
6743
39.1
11.3
111
1710
9.9
13.9
135
1018
5.9
13.9
136
2822
16.3
11.2
109
2327
13.5
10.1
99
5053
29.3
12.8
125
5054
29.3
14.3
139
10675
61.8
25-34
11190
39.9
18.8
113
3148
11.2
25.5
153
1051
3.7
14.4
86
6386
22.8
25.2
152
4496
16.0
19.6
118
7754
27.6
19.6
118
7251
25.9
20.5
123
15242
54.3

Gender
Tennis
Total
100.0
100
58077
34.5
100.0
100
Male
56.8
110
32432
37.4
55.8
109

Female
43.2
89
25645
31.3
44.2
91
Age
13-17
5.7
87
2356
21.3
4.1
62
18-24
13.1
128
5426
31.4
9.3
91
25-34
18.7
112
9074
32.4
15.6
94

Age
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
168554
100.0
100.0
28404
16.9
100.0
100
41884
24.8
100.0
100
110975
65.8
100.0
100
31209
18.5
100.0
100
76026
45.1
100.0
100
19527
11.6
100.0
100
73194
43.4
100.0
Household Income
35-49
37306
100.0
22.1
6843
18.3
24.1
109
9604
25.7
22.9
104
23789
63.8
21.4
97
7375
19.8
23.6
107
16507
44.2
21.7
98
4291
11.5
22.0
99
15471
41.5
21.1
50+
74869
100.0
44.4
14685
19.6
51.7
116
19984
26.7
47.7
107
51433
68.7
46.3
104
12430
16.6
39.8
90
29643
39.6
39.0
88
9783
13.1
50.1
113
32739
43.7
44.7
Under
$25K
31865
100.0
18.9
5602
17.6
19.7
104
7924
24.9
18.9
100
18438
57.9
16.6
88
4316
13.5
13.8
73
12540
39.4
16.5
87
3643
11.4
18.7
99
10088
31.7
13.8
$25K$49.9K
40234
100.0
23.9
7117
17.7
25.1
105
11494
28.6
27.4
115
23656
58.8
21.3
89
7399
18.4
23.7
99
15785
39.2
20.8
87
4974
12.4
25.5
107
15161
37.7
20.7
$50K$99.9K
55473
100.0
32.9
9007
16.2
31.7
96
12596
22.7
30.1
91
38206
68.9
34.4
105
10010
18.0
32.1
97
27104
48.9
35.7
108
6040
10.9
30.9
94
25938
46.8
35.4

Age
Golf
Football: NFL
Football: College
Total
100
62860
37.3
100.0
100
136627
81.1
100.0
100
109116
64.7
100.0
100
39933
23.7
100.0
100
Household Income
35-49
96
12846
34.4
20.4
92
30564
81.9
22.4
101
23366
62.6
21.4
97
10244
27.5
25.7
116
50+
101
36001
48.1
57.3
129
61336
81.9
44.9
101
50356
67.3
46.1
104
13659
18.2
34.2
77
Under
$25K
73
8220
25.8
13.1
69
23893
75.0
17.5
93
16980
53.3
15.6
82
5622
17.6
14.1
74
$25K$49.9K
87
13853
34.4
22.0
92
31362
77.9
23.0
96
24540
61.0
22.5
94
9010
22.4
22.6
95
$50K$99.9K
108
21053
38.0
33.5
102
46908
84.6
34.3
104
38303
69.0
35.1
107
15194
27.4
38.0
116

Age
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
59579
35.3
100.0
100
12346
7.3
100.0
100
7302
4.3
100.0
100
25308
15.0
100.0
100
22991
13.6
100.0
100
39484
23.4
100.0
100
35407
21.0
100.0
100
81628
48.4
Household Income
35-49
14797
39.7
24.8
112
3183
8.5
25.8
116
1612
4.3
22.1
100
7633
20.5
30.2
136
5424
14.5
23.6
107
9638
25.8
24.4
110
8175
21.9
23.1
104
17869
47.9
50+
23715
31.7
39.8
90
3759
5.0
30.4
69
3012
4.0
41.2
93
6504
8.7
25.7
58
8616
11.5
37.5
84
15099
20.2
38.2
86
12759
17.0
36.0
81
33155
44.3
Under
$25K
8640
27.1
14.5
77
1712
5.4
13.9
73
718
2.3
9.8
52
4390
13.8
17.3
92
3658
11.5
15.9
84
4766
15.0
12.1
64
4560
14.3
12.9
68
11268
35.4
$25K$49.9K
12363
30.7
20.7
87
2698
6.7
21.8
92
1097
2.7
15.0
63
7008
17.4
27.7
116
6333
15.7
27.5
115
8730
21.7
22.1
93
7961
19.8
22.5
94
17113
42.5
$50K$99.9K
20424
36.8
34.3
104
4168
7.5
33.8
103
2784
5.0
38.1
116
8331
15.0
32.9
100
7460
13.4
32.4
99
14004
25.2
35.5
108
12832
23.1
36.2
110
29705
53.5

Age
Tennis
Total
100.0
100
58077
34.5
100.0
100
Household Income
35-49
21.9
99
11478
30.8
19.8
89

50+
40.6
91
29743
39.7
51.2
115
Under
$25K
13.8
73
9240
29.0
15.9
84
$25K$49.9K
21.0
88
13027
32.4
22.4
94
$50K$99.9K
36.4
111
20003
36.1
34.4
105

Household Income
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
168554
100.0
100.0
28404
16.9
100.0
100
41884
24.8
100.0
100
110975
65.8
100.0
100
31209
18.5
100.0
100
76026
45.1
100.0
100
19527
11.6
100.0
100
73194
43.4
100.0
Region
$100K
&Over North East
40982
29906
100.0
100.0
24.3
17.7
6678
3416
16.3
11.4
23.5
12.0
97
68
9870
5675
24.1
19.0
23.6
13.6
97
76
30674
21220
74.8
71.0
27.6
19.1
114
108
9484
6328
23.1
21.2
30.4
20.3
125
114
20598
12130
50.3
40.6
27.1
16.0
111
90
4870
3192
11.9
10.7
24.9
16.3
103
92
22007
11406
53.7
38.1
30.1
15.6
North
Central
39760
100.0
23.6
6856
17.2
24.1
102
9801
24.7
23.4
99
29136
73.3
26.3
111
7602
19.1
24.4
103
18520
46.6
24.4
103
4994
12.6
25.6
108
20912
52.6
28.6
South
62189
100.0
36.9
11987
19.3
42.2
114
18005
29.0
43.0
117
36029
57.9
32.5
88
11121
17.9
35.6
97
28064
45.1
36.9
100
7201
11.6
36.9
100
28102
45.2
38.4
West
36699
100.0
21.8
6145
16.7
21.6
99
8402
22.9
20.1
92
24590
67.0
22.2
102
6157
16.8
19.7
91
17313
47.2
22.8
105
4140
11.3
21.2
97
12774
34.8
17.5

Household Income
Golf
Football: NFL
Football: College
Total
100
62860
37.3
100.0
100
136627
81.1
100.0
100
109116
64.7
100.0
100
39933
23.7
100.0
100
Region
$100K
&Over North East
124
88
19733
10383
48.1
34.7
31.4
16.5
129
93
34465
24224
84.1
81.0
25.2
17.7
104
100
29294
15703
71.5
52.5
26.8
14.4
110
81
10107
5914
24.7
19.8
25.3
14.8
104
83
North
Central
121
15812
39.8
25.2
107
33058
83.1
24.2
103
27325
68.7
25.0
106
10228
25.7
25.6
109
South
104
25285
40.7
40.2
109
49983
80.4
36.6
99
46096
74.1
42.2
114
16443
26.4
41.2
112
West
80
11379
31.0
18.1
83
29362
80.0
21.5
99
19992
54.5
18.3
84
7348
20.0
18.4
85

Household Income
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
59579
35.3
100.0
100
12346
7.3
100.0
100
7302
4.3
100.0
100
25308
15.0
100.0
100
22991
13.6
100.0
100
39484
23.4
100.0
100
35407
21.0
100.0
100
81628
48.4
Region
$100K
&Over North East
18152
14967
44.3
50.0
30.5
25.1
125
142
3769
3115
9.2
10.4
30.5
25.2
126
142
2704
2269
6.6
7.6
37.0
31.1
152
175
5579
3734
13.6
12.5
22.0
14.8
91
83
5539
4573
13.5
15.3
24.1
19.9
99
112
11985
7339
29.2
24.5
30.4
18.6
125
105
10054
7359
24.5
24.6
28.4
20.8
117
117
23542
15274
57.4
51.1
North
Central
16269
40.9
27.3
116
3425
8.6
27.7
118
1040
2.6
14.2
60
5246
13.2
20.7
88
4393
11.0
19.1
81
8427
21.2
21.3
90
7475
18.8
21.1
89
17822
44.8
South
16625
26.7
27.9
76
3860
6.2
31.3
85
2830
4.6
38.8
105
9542
15.3
37.7
102
9625
15.5
41.9
113
13568
21.8
34.4
93
13305
21.4
37.6
102
29330
47.2
West
11718
31.9
19.7
90
1946
5.3
15.8
72
1163
3.2
15.9
73
6786
18.5
26.8
123
4400
12.0
19.1
88
10150
27.7
25.7
118
7269
19.8
20.5
94
19202
52.3

Household Income
Tennis
Total
100.0
100
58077
34.5
100.0
100
Region
$100K
&Over North East
28.8
18.7
119
105
15807
10599
38.6
35.4
27.2
18.3
112
103

North
Central
21.8
93
13168
33.1
22.7
96
South
35.9
97
22314
35.9
38.4
104
West
23.5
108
11995
32.7
20.7
95

Base: Attended any sport at least once
Gender
Attended any sport at least once
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
90337
100.0
100.0
2185
2.4
100.0
100
4838
5.4
100.0
100
37441
41.4
100.0
100
19287
21.4
100.0
100
13229
14.6
100.0
100
1393
1.5
100.0
100
11519
12.8
100.0
Male
48966
100.0
54.2
1563
3.2
71.6
132
2822
5.8
58.3
108
21425
43.8
57.2
106
11400
23.3
59.1
109
8961
18.3
67.7
125
781
1.6
56.0
103
7495
15.3
65.1
Female
41370
100.0
45.8
621
1.5
28.4
62
2016
4.9
41.7
91
16016
38.7
42.8
93
7887
19.1
40.9
89
4268
10.3
32.3
70
612
1.5
44.0
96
4023
9.7
34.9
Age
13-17
7497
100.0
8.3
78
1.0
3.6
43
379
5.1
7.8
94
926
12.3
2.5
30
720
9.6
3.7
45
1046
14.0
7.9
95
62
0.8
4.5
54
343
4.6
3.0
18-24
11725
100.0
13.0
423
3.6
19.4
149
360
3.1
7.4
57
5098
43.5
13.6
105
2933
25.0
15.2
117
2237
19.1
16.9
130
239
2.0
17.1
132
2526
21.5
21.9
25-34
18403
100.0
20.4
550
3.0
25.2
124
1113
6.0
23.0
113
8134
44.2
21.7
107
3900
21.2
20.2
99
4487
24.4
33.9
167
256
1.4
18.3
90
2492
13.5
21.6

Gender
Golf
Football: NFL
Football: College
Total
100
5063
5.6
100.0
100
18205
20.2
100.0
100
20613
22.8
100.0
100
25709
28.5
100.0
100
Male
120
2826
5.8
55.8
103
11167
22.8
61.3
113
12166
24.8
59.0
109
13794
28.2
53.7
99
Female
76
2237
5.4
44.2
96
7038
17.0
38.7
84
8447
20.4
41.0
89
11915
28.8
46.3
101
Age
13-17
36
147
2.0
2.9
35
858
11.4
4.7
57
879
11.7
4.3
51
5835
77.8
22.7
274
18-24
169
595
5.1
11.7
91
2134
18.2
11.7
90
4548
38.8
22.1
170
2701
23.0
10.5
81
25-34
106
744
4.0
14.7
72
4694
25.5
25.8
127
4932
26.8
23.9
117
3229
17.5
12.6
62

Gender
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
12021
13.3
100.0
100
6752
7.5
100.0
100
1155
1.3
100.0
100
2210
2.4
100.0
100
7825
8.7
100.0
100
4257
4.7
100.0
100
1953
2.2
100.0
100
1459
1.6
Male
7280
14.9
60.6
112
3890
7.9
57.6
106
783
1.6
67.8
125
1539
3.1
69.6
128
3776
7.7
48.3
89
1954
4.0
45.9
85
1282
2.6
65.6
121
1105
2.3
Female
4741
11.5
39.4
86
2862
6.9
42.4
93
371
0.9
32.2
70
671
1.6
30.4
66
4049
9.8
51.7
113
2302
5.6
54.1
118
672
1.6
34.4
75
354
0.9
Age
13-17
253
3.4
2.1
25
181
2.4
2.7
32
110
1.5
9.5
114
188
2.5
8.5
103
860
11.5
11.0
132
248
3.3
5.8
70
575
7.7
18-24
1354
11.6
11.3
87
1163
9.9
17.2
133
90
0.8
7.8
60
122
1.0
5.5
42
910
7.8
11.6
90
729
6.2
17.1
132
330
2.8
16.9
130
321
2.7
25-34
2897
15.7
24.1
118
1423
7.7
21.1
103
155
0.8
13.5
66
612
3.3
27.7
136
2229
12.1
28.5
140
1258
6.8
29.5
145
692
3.8
35.4
174
247
1.3

Gender
Tennis
Total
100.0
100
4654
5.2
100.0
100

Male
75.7
140
2450
5.0
52.6
97
Female
24.3
53
2204
5.3
47.4
103
Age
13-17
39.4
474
339
4.5
7.3
88
18-24
22.0
169
776
6.6
16.7
128
25-34
17.0
83
521
2.8
11.2
55

Age
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
90337
100.0
100.0
2185
2.4
100.0
100
4838
5.4
100.0
100
37441
41.4
100.0
100
19287
21.4
100.0
100
13229
14.6
100.0
100
1393
1.5
100.0
100
11519
12.8
100.0
Household Income
35-49
21649
100.0
24.0
658
3.0
30.1
126
1255
5.8
26.0
108
8964
41.4
23.9
100
4606
21.3
23.9
100
2580
11.9
19.5
81
258
1.2
18.5
77
2161
10.0
18.8
50+
31063
100.0
34.4
475
1.5
21.8
63
1730
5.6
35.8
104
14320
46.1
38.2
111
7127
22.9
37.0
107
2879
9.3
21.8
63
579
1.9
41.5
121
3997
12.9
34.7
Under
$25K
12024
100.0
13.3
349
2.9
16.0
120
566
4.7
11.7
88
3863
32.1
10.3
78
2251
18.7
11.7
88
1871
15.6
14.1
106
208
1.7
14.9
112
1200
10.0
10.4
$25K$49.9K
18070
100.0
20.0
340
1.9
15.6
78
1498
8.3
31.0
155
5747
31.8
15.3
77
3641
20.1
18.9
94
2287
12.7
17.3
86
224
1.2
16.1
81
1277
7.1
11.1
$50K$99.9K
31736
100.0
35.1
944
3.0
43.2
123
1605
5.1
33.2
94
13767
43.4
36.8
105
6445
20.3
33.4
95
5058
15.9
38.2
109
562
1.8
40.3
115
4173
13.2
36.2

Age
Golf
Football: NFL
Football: College
Total
100
5063
5.6
100.0
100
18205
20.2
100.0
100
20613
22.8
100.0
100
25709
28.5
100.0
100
Household Income
35-49
78
831
3.8
16.4
68
4907
22.7
27.0
112
4560
21.1
22.1
92
6856
31.7
26.7
111
50+
101
2747
8.8
54.2
158
5613
18.1
30.8
90
5694
18.3
27.6
80
7087
22.8
27.6
80
Under
$25K
78
211
1.8
4.2
31
1358
11.3
7.5
56
1939
16.1
9.4
71
3123
26.0
12.1
91
$25K$49.9K
55
321
1.8
6.3
32
3878
21.5
21.3
106
3675
20.3
17.8
89
5663
31.3
22.0
110
$50K$99.9K
103
1834
5.8
36.2
103
6769
21.3
37.2
106
7269
22.9
35.3
100
10283
32.4
40.0
114

Age
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
12021
13.3
100.0
100
6752
7.5
100.0
100
1155
1.3
100.0
100
2210
2.4
100.0
100
7825
8.7
100.0
100
4257
4.7
100.0
100
1953
2.2
100.0
100
1459
1.6
Household Income
35-49
3829
17.7
31.9
133
1921
8.9
28.5
119
293
1.4
25.4
106
708
3.3
32.1
134
1999
9.2
25.5
107
1389
6.4
32.6
136
299
1.4
15.3
64
144
0.7
50+
3687
11.9
30.7
89
2064
6.6
30.6
89
507
1.6
43.9
128
579
1.9
26.2
76
1826
5.9
23.3
68
632
2.0
14.9
43
633
2.0
32.4
94
172
0.6
Under
$25K
702
5.8
5.8
44
669
5.6
9.9
74
50
0.4
4.4
33
194
1.6
8.8
66
1240
10.3
15.8
119
235
2.0
5.5
41
83
0.7
$25K$49.9K
2618
14.5
21.8
109
1273
7.0
18.9
94
216
1.2
18.7
94
264
1.5
12.0
60
2024
11.2
25.9
129
702
3.9
16.5
83
679
3.8
34.8
174
275
1.5
$50K$99.9K
4077
12.8
33.9
97
2171
6.8
32.2
92
397
1.3
34.4
98
1058
3.3
47.9
136
2614
8.2
33.4
95
1659
5.2
39.0
111
683
2.2
35.0
100
849
2.7

Age
Tennis
Total
100.0
100
4654
5.2
100.0
100

Household Income
35-49
9.9
41
897
4.1
19.3
80
50+
11.8
34
2121
6.8
45.6
133
Under
$25K
5.7
43
967
8.0
20.8
156
$25K$49.9K
18.9
94
442
2.4
9.5
48
$50K$99.9K
58.2
166
1881
5.9
40.4
115

Household Income
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
90337
100.0
100.0
2185
2.4
100.0
100
4838
5.4
100.0
100
37441
41.4
100.0
100
19287
21.4
100.0
100
13229
14.6
100.0
100
1393
1.5
100.0
100
11519
12.8
100.0
Region
$100K
&Over North East
28507
16545
100.0
100.0
31.6
18.3
552
153
1.9
0.9
25.2
7.0
80
38
1169
390
4.1
2.4
24.2
8.1
77
44
14064
7902
49.3
47.8
37.6
21.1
119
115
6951
3912
24.4
23.6
36.0
20.3
114
111
4013
2002
14.1
12.1
30.3
15.1
96
83
399
198
1.4
1.2
28.7
14.2
91
77
4868
1912
17.1
11.6
42.3
16.6
North
Central
22145
100.0
24.5
477
2.2
21.8
89
1012
4.6
20.9
85
10622
48.0
28.4
116
4849
21.9
25.1
103
2941
13.3
22.2
91
172
0.8
12.4
50
3564
16.1
30.9
South
32173
100.0
35.6
1162
3.6
53.2
149
2644
8.2
54.7
153
10137
31.5
27.1
76
7378
22.9
38.3
107
5286
16.4
40.0
112
836
2.6
60.0
169
4755
14.8
41.3
West
19474
100.0
21.6
393
2.0
18.0
83
791
4.1
16.4
76
8780
45.1
23.5
109
3149
16.2
16.3
76
3000
15.4
22.7
105
187
1.0
13.4
62
1287
6.6
11.2

Household Income
Golf
Football: NFL
Football: College
Total
100
5063
5.6
100.0
100
18205
20.2
100.0
100
20613
22.8
100.0
100
25709
28.5
100.0
100
Region
$100K
&Over North East
134
91
2697
480
9.5
2.9
53.3
9.5
169
52
6200
4138
21.7
25.0
34.1
22.7
108
124
7730
1812
27.1
11.0
37.5
8.8
119
48
6639
3892
23.3
23.5
25.8
15.1
82
83
North
Central
126
1365
6.2
27.0
110
4566
20.6
25.1
102
5655
25.5
27.4
112
6430
29.0
25.0
102
South
116
2072
6.4
40.9
115
6281
19.5
34.5
97
9603
29.8
46.6
131
10700
33.3
41.6
117
West
52
1147
5.9
22.6
105
3219
16.5
17.7
82
3543
18.2
17.2
80
4686
24.1
18.2
85

Household Income
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
12021
13.3
100.0
100
6752
7.5
100.0
100
1155
1.3
100.0
100
2210
2.4
100.0
100
7825
8.7
100.0
100
4257
4.7
100.0
100
1953
2.2
100.0
100
1459
1.6
Region
$100K
&Over North East
4625
3587
16.2
21.7
38.5
29.8
122
163
2639
1997
9.3
12.1
39.1
29.6
124
161
491
475
1.7
2.9
42.6
41.2
135
225
694
145
2.4
0.9
31.4
6.6
99
36
1947
1406
6.8
8.5
24.9
18.0
79
98
1661
689
5.8
4.2
39.0
16.2
124
88
591
421
2.1
2.5
30.3
21.5
96
118
252
303
0.9
1.8
North
Central
2816
12.7
23.4
96
2187
9.9
32.4
132
408
1.8
18.5
75
1962
8.9
25.1
102
1104
5.0
25.9
106
688
3.1
35.2
144
771
3.5
South
2832
8.8
23.6
66
1953
6.1
28.9
81
599
1.9
51.9
146
1084
3.4
49.1
138
3025
9.4
38.7
109
1275
4.0
29.9
84
545
1.7
27.9
78
309
1.0
West
2786
14.3
23.2
108
616
3.2
9.1
42
80
0.4
6.9
32
572
2.9
25.9
120
1432
7.4
18.3
85
1189
6.1
27.9
130
299
1.5
15.3
71
76
0.4

Household Income
Tennis
Total
100.0
100
4654
5.2
100.0
100
Region
$100K
&Over North East
17.3
20.8
55
114
1364
1249
4.8
7.6
29.3
26.8
93
147

North
Central
52.8
216
653
3.0
14.0
57
South
21.2
59
1880
5.8
40.4
113
West
5.2
24
871
4.5
18.7
87

Base: Used Mobile Device for sport-related activity
Gender
Used Mobile Device for sport-related activity
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
96684
100.0
100.0
15833
16.4
100.0
100
24191
25.0
100.0
100
69306
71.7
100.0
100
21929
22.7
100.0
100
51913
53.7
100.0
100
12442
12.9
100.0
100
49066
50.7
100.0
Male
51232
100.0
53.0
10223
20.0
64.6
122
15007
29.3
62.0
117
38461
75.1
55.5
105
12719
24.8
58.0
109
31786
62.0
61.2
116
8009
15.6
64.4
121
30671
59.9
62.5
Female
45452
100.0
47.0
5610
12.3
35.4
75
9183
20.2
38.0
81
30845
67.9
44.5
95
9210
20.3
42.0
89
20127
44.3
38.8
82
4433
9.8
35.6
76
18395
40.5
37.5
Age
13-17
7723
100.0
8.0
1441
18.7
9.1
114
2403
31.1
9.9
124
3647
47.2
5.3
66
1866
24.2
8.5
107
4495
58.2
8.7
108
1331
17.2
10.7
134
3180
41.2
6.5
18-24
13394
100.0
13.9
1288
9.6
8.1
59
2128
15.9
8.8
64
9680
72.3
14.0
101
3350
25.0
15.3
110
8098
60.5
15.6
113
687
5.1
5.5
40
7261
54.2
14.8
25-34
21391
100.0
22.1
2381
11.1
15.0
68
4810
22.5
19.9
90
15665
73.2
22.6
102
4594
21.5
20.9
95
12343
57.7
23.8
107
2695
12.6
21.7
98
10594
49.5
21.6

Gender
Golf
Football: NFL
Football: College
Total
100
38157
39.5
100.0
100
82328
85.2
100.0
100
69183
71.6
100.0
100
28039
29.0
100.0
100
Male
118
23321
45.5
61.1
115
45306
88.4
55.0
104
40396
78.8
58.4
110
15648
30.5
55.8
105
Female
80
14837
32.6
38.9
83
37022
81.5
45.0
96
28787
63.3
41.6
89
12391
27.3
44.2
94
Age
13-17
81
1151
14.9
3.0
38
6137
79.5
7.5
93
5230
67.7
7.6
95
5722
74.1
20.4
255
18-24
107
3578
26.7
9.4
68
11093
82.8
13.5
97
9689
72.3
14.0
101
3439
25.7
12.3
89
25-34
98
7452
34.8
19.5
88
17945
83.9
21.8
99
14242
66.6
20.6
93
3774
17.6
13.5
61

Gender
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
39864
41.2
100.0
100
8651
8.9
100.0
100
5894
6.1
100.0
100
18108
18.7
100.0
100
15944
16.5
100.0
100
28872
29.9
100.0
100
25749
26.6
100.0
100
56268
58.2
Male
24229
47.3
60.8
115
5138
10.0
59.4
112
3965
7.7
67.3
127
11857
23.1
65.5
124
8963
17.5
56.2
106
17299
33.8
59.9
113
16629
32.5
64.6
122
32098
62.7
Female
15635
34.4
39.2
83
3513
7.7
40.6
86
1929
4.2
32.7
70
6251
13.8
34.5
73
6981
15.4
43.8
93
11573
25.5
40.1
85
9119
20.1
35.4
75
24170
53.2
Age
13-17
2552
33.0
6.4
80
403
5.2
4.7
58
501
6.5
8.5
106
1475
19.1
8.1
102
1661
21.5
10.4
130
1778
23.0
6.2
77
1612
20.9
6.3
78
3675
47.6
18-24
5548
41.4
13.9
100
1453
10.8
16.8
121
976
7.3
16.6
120
2357
17.6
13.0
94
1862
13.9
11.7
84
4470
33.4
15.5
112
4520
33.7
17.6
127
9168
68.4
25-34
9299
43.5
23.3
105
2611
12.2
30.2
136
1051
4.9
17.8
81
5085
23.8
28.1
127
3911
18.3
24.5
111
6899
32.3
23.9
108
6418
30.0
24.9
113
12608
58.9

Gender
Tennis
Total
100.0
100
35299
36.5
100.0
100
Male
57.0
108
20291
39.6
57.5
108

Female
43.0
91
15008
33.0
42.5
90
Age
13-17
6.5
82
1674
21.7
4.7
59
18-24
16.3
118
4522
33.8
12.8
92
25-34
22.4
101
7543
35.3
21.4
97

Age
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
96684
100.0
100.0
15833
16.4
100.0
100
24191
25.0
100.0
100
69306
71.7
100.0
100
21929
22.7
100.0
100
51913
53.7
100.0
100
12442
12.9
100.0
100
49066
50.7
100.0
Household Income
35-49
25937
100.0
26.8
5337
20.6
33.7
126
7381
28.5
30.5
114
17877
68.9
25.8
96
6326
24.4
28.9
108
12555
48.4
24.2
90
3066
11.8
24.6
92
12431
47.9
25.3
50+
28239
100.0
29.2
5386
19.1
34.0
116
7469
26.4
30.9
106
22437
79.5
32.4
111
5792
20.5
26.4
90
14423
51.1
27.8
95
4662
16.5
37.5
128
15601
55.2
31.8
Under
$25K
11848
100.0
12.3
2048
17.3
12.9
106
2882
24.3
11.9
97
7682
64.8
11.1
90
2100
17.7
9.6
78
5986
50.5
11.5
94
1647
13.9
13.2
108
4666
39.4
9.5
$25K$49.9K
21885
100.0
22.6
3641
16.6
23.0
102
6495
29.7
26.8
119
13611
62.2
19.6
87
4073
18.6
18.6
82
10974
50.1
21.1
93
2985
13.6
24.0
106
8892
40.6
18.1
$50K$99.9K
34001
100.0
35.2
5191
15.3
32.8
93
7626
22.4
31.5
90
24739
72.8
35.7
102
8154
24.0
37.2
106
19158
56.3
36.9
105
4075
12.0
32.8
93
18513
54.4
37.7

Age
Golf
Football: NFL
Football: College
Total
100
38157
39.5
100.0
100
82328
85.2
100.0
100
69183
71.6
100.0
100
28039
29.0
100.0
100
Household Income
35-49
94
10555
40.7
27.7
103
22400
86.4
27.2
101
18395
70.9
26.6
99
8349
32.2
29.8
111
50+
109
15422
54.6
40.4
138
24753
87.7
30.1
103
21627
76.6
31.3
107
6755
23.9
24.1
82
Under
$25K
78
3090
26.1
8.1
66
9839
83.0
12.0
98
7434
62.7
10.7
88
2378
20.1
8.5
69
$25K$49.9K
80
6880
31.4
18.0
80
17498
80.0
21.3
94
14545
66.5
21.0
93
6613
30.2
23.6
104
$50K$99.9K
107
13244
39.0
34.7
99
29676
87.3
36.0
102
25369
74.6
36.7
104
10762
31.7
38.4
109

Age
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
39864
41.2
100.0
100
8651
8.9
100.0
100
5894
6.1
100.0
100
18108
18.7
100.0
100
15944
16.5
100.0
100
28872
29.9
100.0
100
25749
26.6
100.0
100
56268
58.2
Household Income
35-49
11212
43.2
28.1
105
2334
9.0
27.0
101
1529
5.9
25.9
97
5930
22.9
32.7
122
4371
16.9
27.4
102
7996
30.8
27.7
103
6662
25.7
25.9
96
14560
56.1
50+
11253
39.8
28.2
97
1850
6.6
21.4
73
1837
6.5
31.2
107
3261
11.5
18.0
62
4139
14.7
26.0
89
7729
27.4
26.8
92
6537
23.1
25.4
87
16257
57.6
Under
$25K
3968
33.5
10.0
81
781
6.6
9.0
74
399
3.4
6.8
55
1945
16.4
10.7
88
1642
13.9
10.3
84
2497
21.1
8.6
71
2268
19.1
8.8
72
5539
46.7
$25K$49.9K
7622
34.8
19.1
84
2152
9.8
24.9
110
976
4.5
16.6
73
5454
24.9
30.1
133
4319
19.7
27.1
120
6258
28.6
21.7
96
5580
25.5
21.7
96
10996
50.2
$50K$99.9K
14548
42.8
36.5
104
2920
8.6
33.7
96
2114
6.2
35.9
102
6249
18.4
34.5
98
5539
16.3
34.7
99
10316
30.3
35.7
102
9820
28.9
38.1
108
21275
62.6

Age
Tennis
Total
100.0
100
35299
36.5
100.0
100

Household Income
35-49
25.9
96
8834
34.1
25.0
93
50+
28.9
99
12726
45.1
36.1
123
Under
$25K
9.8
80
4160
35.1
11.8
96
$25K$49.9K
19.5
86
7189
32.8
20.4
90
$50K$99.9K
37.8
108
12181
35.8
34.5
98

Household Income
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
96684
100.0
100.0
15833
16.4
100.0
100
24191
25.0
100.0
100
69306
71.7
100.0
100
21929
22.7
100.0
100
51913
53.7
100.0
100
12442
12.9
100.0
100
49066
50.7
100.0
Region
$100K
&Over North East
28950
17315
100.0
100.0
29.9
17.9
4953
1718
17.1
9.9
31.3
10.8
104
61
7188
3132
24.8
18.1
29.7
12.9
99
72
23274
13270
80.4
76.6
33.6
19.1
112
107
7601
4507
26.3
26.0
34.7
20.6
116
115
15795
8980
54.6
51.9
30.4
17.3
102
97
3734
2440
12.9
14.1
30.0
19.6
100
110
16995
8334
58.7
48.1
34.6
17.0
North
Central
22337
100.0
23.1
4148
18.6
26.2
113
6414
28.7
26.5
115
17575
78.7
25.4
110
5159
23.1
23.5
102
12443
55.7
24.0
104
2406
10.8
19.3
84
12958
58.0
26.4
South
34853
100.0
36.0
6256
18.0
39.5
110
9456
27.1
39.1
108
21852
62.7
31.5
87
7804
22.4
35.6
99
17985
51.6
34.6
96
4566
13.1
36.7
102
18383
52.7
37.5
West
22180
100.0
22.9
3711
16.7
23.4
102
5189
23.4
21.5
94
16608
74.9
24.0
104
4460
20.1
20.3
89
12505
56.4
24.1
105
3030
13.7
24.4
106
9392
42.3
19.1

Household Income
Golf
Football: NFL
Football: College
Total
100
38157
39.5
100.0
100
82328
85.2
100.0
100
69183
71.6
100.0
100
28039
29.0
100.0
100
Region
$100K
&Over North East
116
95
14943
6289
51.6
36.3
39.2
16.5
131
92
25314
14971
87.4
86.5
30.7
18.2
103
102
21835
10363
75.4
59.9
31.6
15.0
105
84
8287
4193
28.6
24.2
29.6
15.0
99
83
North
Central
114
9645
43.2
25.3
109
19606
87.8
23.8
103
16709
74.8
24.2
105
7094
31.8
25.3
110
South
104
14499
41.6
38.0
105
28995
83.2
35.2
98
28173
80.8
40.7
113
11447
32.8
40.8
113
West
83
7724
34.8
20.2
88
18757
84.6
22.8
99
13937
62.8
20.1
88
5306
23.9
18.9
82

Household Income
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
39864
41.2
100.0
100
8651
8.9
100.0
100
5894
6.1
100.0
100
18108
18.7
100.0
100
15944
16.5
100.0
100
28872
29.9
100.0
100
25749
26.6
100.0
100
56268
58.2
Region
$100K
&Over North East
13726
9925
47.4
57.3
34.4
24.9
115
139
2798
2124
9.7
12.3
32.3
24.5
108
137
2404
1891
8.3
10.9
40.8
32.1
136
179
4461
2630
15.4
15.2
24.6
14.5
82
81
4444
3695
15.3
21.3
27.9
23.2
93
129
9801
5559
33.9
32.1
33.9
19.3
113
108
8080
5231
27.9
30.2
31.4
20.3
105
113
18459
10629
63.8
61.4
North
Central
10509
47.0
26.4
114
2389
10.7
27.6
120
960
4.3
16.3
70
4012
18.0
22.2
96
2743
12.3
17.2
74
6309
28.2
21.8
95
5849
26.2
22.7
98
12506
56.0
South
10987
31.5
27.6
76
2774
8.0
32.1
89
2000
5.7
33.9
94
6573
18.9
36.3
101
5925
17.0
37.2
103
9564
27.4
33.1
92
8762
25.1
34.0
94
19861
57.0
West
8443
38.1
21.2
92
1364
6.2
15.8
69
1044
4.7
17.7
77
4893
22.1
27.0
118
3582
16.1
22.5
98
7440
33.5
25.8
112
5906
26.6
22.9
100
13273
59.8

Household Income
Tennis
Total
100.0
100
35299
36.5
100.0
100
Region
$100K
&Over North East
32.8
18.9
110
105
11769
7154
40.7
41.3
33.3
20.3
111
113

North
Central
22.2
96
7735
34.6
21.9
95
South
35.3
98
12280
35.2
34.8
97
West
23.6
103
8130
36.7
23.0
100

Base: Used Smart Phone for sport-related activity
Gender
Used Smart Phone for sport-related activity
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
86178
100.0
100.0
14312
16.6
100.0
100
22033
25.6
100.0
100
62190
72.2
100.0
100
20532
23.8
100.0
100
47351
54.9
100.0
100
10979
12.7
100.0
100
44759
51.9
100.0
Male
46152
100.0
53.6
9438
20.4
65.9
123
13959
30.2
63.4
118
34792
75.4
55.9
104
12022
26.0
58.6
109
29091
63.0
61.4
115
7183
15.6
65.4
122
28476
61.7
63.6
Female
40026
100.0
46.4
4874
12.2
34.1
73
8075
20.2
36.6
79
27398
68.4
44.1
95
8510
21.3
41.4
89
18260
45.6
38.6
83
3797
9.5
34.6
74
16284
40.7
36.4
Age
13-17
6681
100.0
7.8
1372
20.5
9.6
124
2022
30.3
9.2
118
3027
45.3
4.9
63
1797
26.9
8.8
113
3656
54.7
7.7
100
1264
18.9
11.5
149
2903
43.4
6.5
18-24
13049
100.0
15.1
1288
9.9
9.0
59
2128
16.3
9.7
64
9558
73.3
15.4
102
3280
25.1
16.0
106
7810
59.8
16.5
109
687
5.3
6.3
41
7152
54.8
16.0
25-34
20657
100.0
24.0
2381
11.5
16.6
69
4810
23.3
21.8
91
15207
73.6
24.5
102
4507
21.8
22.0
92
11979
58.0
25.3
106
2514
12.2
22.9
96
10319
50.0
23.1

Gender
Golf
Football: NFL
Football: College
Total
100
33608
39.0
100.0
100
73779
85.6
100.0
100
62158
72.1
100.0
100
25637
29.7
100.0
100
Male
119
21127
45.8
62.9
117
40978
88.8
55.5
104
36816
79.8
59.2
111
14597
31.6
56.9
106
Female
78
12481
31.2
37.1
80
32801
81.9
44.5
96
25342
63.3
40.8
88
11040
27.6
43.1
93
Age
13-17
84
1082
16.2
3.2
42
5231
78.3
7.1
91
4775
71.5
7.7
99
5310
79.5
20.7
267
18-24
106
3578
27.4
10.6
70
10917
83.7
14.8
98
9564
73.3
15.4
102
3314
25.4
12.9
85
25-34
96
7229
35.0
21.5
90
17211
83.3
23.3
97
13817
66.9
22.2
93
3743
18.1
14.6
61

Gender
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
35795
41.5
100.0
100
8146
9.5
100.0
100
5394
6.3
100.0
100
16845
19.5
100.0
100
14278
16.6
100.0
100
26916
31.2
100.0
100
24043
27.9
100.0
100
51702
60.0
Male
21601
46.8
60.3
113
4787
10.4
58.8
110
3630
7.9
67.3
126
11204
24.3
66.5
124
7912
17.1
55.4
103
15987
34.6
59.4
111
15624
33.9
65.0
121
29755
64.5
Female
14194
35.5
39.7
85
3359
8.4
41.2
89
1765
4.4
32.7
70
5641
14.1
33.5
72
6366
15.9
44.6
96
10929
27.3
40.6
87
8419
21.0
35.0
75
21947
54.8
Age
13-17
1965
29.4
5.5
71
403
6.0
4.9
64
388
5.8
7.2
93
1318
19.7
7.8
101
1124
16.8
7.9
102
1483
22.2
5.5
71
1450
21.7
6.0
78
3297
49.3
18-24
5497
42.1
15.4
101
1453
11.1
17.8
118
976
7.5
18.1
120
2263
17.3
13.4
89
1824
14.0
12.8
84
4470
34.3
16.6
110
4483
34.4
18.6
123
9009
69.0
25-34
9052
43.8
25.3
106
2571
12.4
31.6
132
1051
5.1
19.5
81
4981
24.1
29.6
123
3794
18.4
26.6
111
6730
32.6
25.0
104
6309
30.5
26.2
109
12219
59.2

Gender
Tennis
Total
100.0
100
31483
36.5
100.0
100
Male
57.6
107
18422
39.9
58.5
109

Female
42.4
91
13062
32.6
41.5
89
Age
13-17
6.4
82
1396
20.9
4.4
57
18-24
17.4
115
4400
33.7
14.0
92
25-34
23.6
99
7308
35.4
23.2
97

Age
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
86178
100.0
100.0
14312
16.6
100.0
100
22033
25.6
100.0
100
62190
72.2
100.0
100
20532
23.8
100.0
100
47351
54.9
100.0
100
10979
12.7
100.0
100
44759
51.9
100.0
Household Income
35-49
24012
100.0
27.9
4957
20.6
34.6
124
6692
27.9
30.4
109
16620
69.2
26.7
96
5956
24.8
29.0
104
11558
48.1
24.4
88
2837
11.8
25.8
93
11639
48.5
26.0
50+
21779
100.0
25.3
4315
19.8
30.1
119
6382
29.3
29.0
115
17777
81.6
28.6
113
4992
22.9
24.3
96
12348
56.7
26.1
103
3677
16.9
33.5
133
12746
58.5
28.5
Under
$25K
10422
100.0
12.1
1794
17.2
12.5
104
2509
24.1
11.4
94
6601
63.3
10.6
88
1958
18.8
9.5
79
5241
50.3
11.1
92
1341
12.9
12.2
101
3994
38.3
8.9
$25K$49.9K
19263
100.0
22.4
3132
16.3
21.9
98
5832
30.3
26.5
118
12214
63.4
19.6
88
3736
19.4
18.2
81
9789
50.8
20.7
92
2766
14.4
25.2
113
8330
43.2
18.6
$50K$99.9K
30518
100.0
35.4
4856
15.9
33.9
96
7071
23.2
32.1
91
22275
73.0
35.8
101
7468
24.5
36.4
103
17771
58.2
37.5
106
3427
11.2
31.2
88
16890
55.3
37.7

Age
Golf
Football: NFL
Football: College
Total
100
33608
39.0
100.0
100
73779
85.6
100.0
100
62158
72.1
100.0
100
25637
29.7
100.0
100
Household Income
35-49
93
9946
41.4
29.6
106
20865
86.9
28.3
101
17072
71.1
27.5
99
7655
31.9
29.9
107
50+
113
11774
54.1
35.0
139
19555
89.8
26.5
105
16930
77.7
27.2
108
5615
25.8
21.9
87
Under
$25K
74
2550
24.5
7.6
63
8625
82.8
11.7
97
6478
62.2
10.4
86
2001
19.2
7.8
65
$25K$49.9K
83
6018
31.2
17.9
80
15499
80.5
21.0
94
12772
66.3
20.5
92
5760
29.9
22.5
101
$50K$99.9K
107
11592
38.0
34.5
97
26834
87.9
36.4
103
22847
74.9
36.8
104
10060
33.0
39.2
111

Age
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
35795
41.5
100.0
100
8146
9.5
100.0
100
5394
6.3
100.0
100
16845
19.5
100.0
100
14278
16.6
100.0
100
26916
31.2
100.0
100
24043
27.9
100.0
100
51702
60.0
Household Income
35-49
10265
42.7
28.7
103
2079
8.7
25.5
92
1404
5.8
26.0
93
5449
22.7
32.3
116
4120
17.2
28.9
104
7295
30.4
27.1
97
6126
25.5
25.5
91
13616
56.7
50+
9016
41.4
25.2
100
1640
7.5
20.1
80
1575
7.2
29.2
116
2834
13.0
16.8
67
3416
15.7
23.9
95
6938
31.9
25.8
102
5675
26.1
23.6
93
13561
62.3
Under
$25K
3390
32.5
9.5
78
718
6.9
8.8
73
376
3.6
7.0
58
1794
17.2
10.6
88
1541
14.8
10.8
89
2251
21.6
8.4
69
2050
19.7
8.5
71
4875
46.8
$25K$49.9K
6644
34.5
18.6
83
1980
10.3
24.3
109
789
4.1
14.6
65
5051
26.2
30.0
134
3519
18.3
24.6
110
5669
29.4
21.1
94
5074
26.3
21.1
94
9705
50.4
$50K$99.9K
13389
43.9
37.4
106
2920
9.6
35.8
101
2075
6.8
38.5
109
5916
19.4
35.1
99
5058
16.6
35.4
100
9748
31.9
36.2
102
9359
30.7
38.9
110
19761
64.8

Age
Tennis
Total
100.0
100
31483
36.5
100.0
100

Household Income
35-49
26.3
95
8353
34.8
26.5
95
50+
26.2
104
10027
46.0
31.8
126
Under
$25K
9.4
78
3560
34.2
11.3
93
$25K$49.9K
18.8
84
6292
32.7
20.0
89
$50K$99.9K
38.2
108
10922
35.8
34.7
98

Household Income
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
86178
100.0
100.0
14312
16.6
100.0
100
22033
25.6
100.0
100
62190
72.2
100.0
100
20532
23.8
100.0
100
47351
54.9
100.0
100
10979
12.7
100.0
100
44759
51.9
100.0
Region
$100K
&Over North East
25975
15097
100.0
100.0
30.1
17.5
4530
1563
17.4
10.4
31.6
10.9
105
62
6622
2809
25.5
18.6
30.1
12.7
100
73
21100
11804
81.2
78.2
33.9
19.0
113
108
7370
4034
28.4
26.7
35.9
19.6
119
112
14551
8109
56.0
53.7
30.7
17.1
102
98
3445
2010
13.3
13.3
31.4
18.3
104
104
15546
7449
59.8
49.3
34.7
16.6
North
Central
19570
100.0
22.7
3697
18.9
25.8
114
5857
29.9
26.6
117
15631
79.9
25.1
111
4789
24.5
23.3
103
11133
56.9
23.5
104
1958
10.0
17.8
79
11294
57.7
25.2
South
31680
100.0
36.8
5905
18.6
41.3
112
8777
27.7
39.8
108
20045
63.3
32.2
88
7682
24.2
37.4
102
16591
52.4
35.0
95
4246
13.4
38.7
105
17318
54.7
38.7
West
19831
100.0
23.0
3148
15.9
22.0
96
4590
23.1
20.8
91
14710
74.2
23.7
103
4027
20.3
19.6
85
11518
58.1
24.3
106
2766
13.9
25.2
109
8698
43.9
19.4

Household Income
Golf
Football: NFL
Football: College
Total
100
33608
39.0
100.0
100
73779
85.6
100.0
100
62158
72.1
100.0
100
25637
29.7
100.0
100
Region
$100K
&Over North East
115
95
13448
5626
51.8
37.3
40.0
16.7
133
96
22822
13025
87.9
86.3
30.9
17.7
103
101
20062
9223
77.2
61.1
32.3
14.8
107
85
7816
3863
30.1
25.6
30.5
15.1
101
86
North
Central
111
8148
41.6
24.2
107
17276
88.3
23.4
103
14601
74.6
23.5
103
6169
31.5
24.1
106
South
105
13189
41.6
39.2
107
26578
83.9
36.0
98
25622
80.9
41.2
112
10680
33.7
41.7
113
West
84
6645
33.5
19.8
86
16900
85.2
22.9
100
12713
64.1
20.5
89
4924
24.8
19.2
83

Household Income
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
35795
41.5
100.0
100
8146
9.5
100.0
100
5394
6.3
100.0
100
16845
19.5
100.0
100
14278
16.6
100.0
100
26916
31.2
100.0
100
24043
27.9
100.0
100
51702
60.0
Region
$100K
&Over North East
12371
8776
47.6
58.1
34.6
24.5
115
140
2528
1993
9.7
13.2
31.0
24.5
103
140
2155
1828
8.3
12.1
39.9
33.9
133
193
4084
2524
15.7
16.7
24.2
15.0
80
86
4160
3196
16.0
21.2
29.1
22.4
97
128
9248
4905
35.6
32.5
34.4
18.2
114
104
7560
4689
29.1
31.1
31.4
19.5
104
111
17362
9458
66.8
62.6
North
Central
9428
48.2
26.3
116
2222
11.4
27.3
120
853
4.4
15.8
70
3805
19.4
22.6
99
2405
12.3
16.8
74
5947
30.4
22.1
97
5564
28.4
23.1
102
11464
58.6
South
9964
31.5
27.8
76
2679
8.5
32.9
89
1717
5.4
31.8
87
5978
18.9
35.5
97
5414
17.1
37.9
103
9149
28.9
34.0
92
8401
26.5
34.9
95
18711
59.1
West
7627
38.5
21.3
93
1252
6.3
15.4
67
997
5.0
18.5
80
4538
22.9
26.9
117
3263
16.5
22.9
99
6915
34.9
25.7
112
5389
27.2
22.4
97
12068
60.9

Household Income
Tennis
Total
100.0
100
31483
36.5
100.0
100
Region
$100K
&Over North East
33.6
18.3
111
104
10710
6225
41.2
41.2
34.0
19.8
113
113

North
Central
22.2
98
6819
34.8
21.7
95
South
36.2
98
11183
35.3
35.5
97
West
23.3
101
7256
36.6
23.0
100

Base: Used Tablet for sport-related activity
Gender
Used Tablet for sport-related activity
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
55268
100.0
100.0
10324
18.7
100.0
100
14843
26.9
100.0
100
40385
73.1
100.0
100
13619
24.6
100.0
100
32225
58.3
100.0
100
9348
16.9
100.0
100
29206
52.8
100.0
Male
29145
100.0
52.7
6618
22.7
64.1
122
8923
30.6
60.1
114
22756
78.1
56.3
107
7531
25.8
55.3
105
19505
66.9
60.5
115
6017
20.6
64.4
122
17918
61.5
61.4
Female
26124
100.0
47.3
3707
14.2
35.9
76
5920
22.7
39.9
84
17629
67.5
43.7
92
6088
23.3
44.7
95
12720
48.7
39.5
84
3331
12.8
35.6
75
11287
43.2
38.6
Age
13-17
4334
100.0
7.8
1137
26.2
11.0
140
1658
38.2
11.2
142
2787
64.3
6.9
88
1258
29.0
9.2
118
2918
67.3
9.1
115
1176
27.1
12.6
160
1794
41.4
6.1
18-24
6714
100.0
12.1
773
11.5
7.5
62
1395
20.8
9.4
77
4965
73.9
12.3
101
1738
25.9
12.8
105
4560
67.9
14.1
116
432
6.4
4.6
38
3583
53.4
12.3
25-34
12119
100.0
21.9
1886
15.6
18.3
83
2982
24.6
20.1
92
8870
73.2
22.0
100
2885
23.8
21.2
97
8126
67.1
25.2
115
2119
17.5
22.7
103
6579
54.3
22.5

Gender
Golf
Football: NFL
Football: College
Total
100
23677
42.8
100.0
100
47355
85.7
100.0
100
40625
73.5
100.0
100
17524
31.7
100.0
100
Male
116
13370
45.9
56.5
107
25645
88.0
54.2
103
23261
79.8
57.3
109
10014
34.4
57.1
108
Female
82
10307
39.5
43.5
92
21710
83.1
45.8
97
17364
66.5
42.7
90
7510
28.7
42.9
91
Age
13-17
78
649
15.0
2.7
35
3608
83.3
7.6
97
2770
63.9
6.8
87
3202
73.9
18.3
233
18-24
101
1593
23.7
6.7
55
5393
80.3
11.4
94
4930
73.4
12.1
100
1869
27.8
10.7
88
25-34
103
4614
38.1
19.5
89
10327
85.2
21.8
99
8340
68.8
20.5
94
2777
22.9
15.8
72

Gender
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
23046
41.7
100.0
100
5026
9.1
100.0
100
4027
7.3
100.0
100
11357
20.5
100.0
100
11315
20.5
100.0
100
18118
32.8
100.0
100
15549
28.1
100.0
100
32689
59.1
Male
14034
48.2
60.9
115
3071
10.5
61.1
116
2801
9.6
69.6
132
7535
25.9
66.3
126
6684
22.9
59.1
112
10849
37.2
59.9
114
9907
34.0
63.7
121
18487
63.4
Female
9012
34.5
39.1
83
1955
7.5
38.9
82
1226
4.7
30.4
64
3822
14.6
33.7
71
4631
17.7
40.9
87
7269
27.8
40.1
85
5641
21.6
36.3
77
14202
54.4
Age
13-17
1392
32.1
6.0
77
251
5.8
5.0
64
405
9.3
10.1
128
722
16.7
6.4
81
1420
32.8
12.6
160
1284
29.6
7.1
90
683
15.8
4.4
56
1866
43.1
18-24
2712
40.4
11.8
97
635
9.5
12.6
104
486
7.2
12.1
99
1319
19.6
11.6
96
1356
20.2
12.0
99
2695
40.1
14.9
122
2835
42.2
18.2
150
4729
70.4
25-34
5289
43.6
22.9
105
1487
12.3
29.6
135
632
5.2
15.7
72
3238
26.7
28.5
130
2672
22.0
23.6
108
4441
36.6
24.5
112
3955
32.6
25.4
116
7684
63.4

Gender
Tennis
Total
100.0
100
22586
40.9
100.0
100
Male
56.6
107
12466
42.8
55.2
105

Female
43.4
92
10120
38.7
44.8
95
Age
13-17
5.7
73
1360
31.4
6.0
77
18-24
14.5
119
2575
38.3
11.4
94
25-34
23.5
107
5114
42.2
22.6
103

Age
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
55268
100.0
100.0
10324
18.7
100.0
100
14843
26.9
100.0
100
40385
73.1
100.0
100
13619
24.6
100.0
100
32225
58.3
100.0
100
9348
16.9
100.0
100
29206
52.8
100.0
Household Income
35-49
14650
100.0
26.5
3010
20.5
29.2
110
4104
28.0
27.6
104
10485
71.6
26.0
98
4233
28.9
31.1
117
7979
54.5
24.8
93
2395
16.3
25.6
97
7865
53.7
26.9
50+
17452
100.0
31.6
3519
20.2
34.1
108
4704
27.0
31.7
100
13278
76.1
32.9
104
3504
20.1
25.7
81
8643
49.5
26.8
85
3227
18.5
34.5
109
9385
53.8
32.1
Under
$25K
6339
100.0
11.5
1042
16.4
10.1
88
1579
24.9
10.6
93
4275
67.4
10.6
92
1547
24.4
11.4
99
3711
58.5
11.5
100
1234
19.5
13.2
115
2672
42.1
9.1
$25K$49.9K
11846
100.0
21.4
2327
19.6
22.5
105
3529
29.8
23.8
111
7556
63.8
18.7
87
2400
20.3
17.6
82
6940
58.6
21.5
100
2363
19.9
25.3
118
5374
45.4
18.4
$50K$99.9K
19039
100.0
34.4
3536
18.6
34.2
99
4874
25.6
32.8
95
14106
74.1
34.9
101
5248
27.6
38.5
112
10852
57.0
33.7
98
2891
15.2
30.9
90
10025
52.7
34.3

Age
Golf
Football: NFL
Football: College
Total
100
23677
42.8
100.0
100
47355
85.7
100.0
100
40625
73.5
100.0
100
17524
31.7
100.0
100
Household Income
35-49
102
6874
46.9
29.0
110
13113
89.5
27.7
104
10784
73.6
26.5
100
5447
37.2
31.1
117
50+
102
9947
57.0
42.0
133
14915
85.5
31.5
100
13800
79.1
34.0
108
4229
24.2
24.1
76
Under
$25K
80
1973
31.1
8.3
73
5349
84.4
11.3
98
4363
68.8
10.7
94
1347
21.3
7.7
67
$25K$49.9K
86
4513
38.1
19.1
89
9727
82.1
20.5
96
8551
72.2
21.0
98
4286
36.2
24.5
114
$50K$99.9K
100
7609
40.0
32.1
93
15982
83.9
33.7
98
14334
75.3
35.3
102
6739
35.4
38.5
112

Age
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
23046
41.7
100.0
100
5026
9.1
100.0
100
4027
7.3
100.0
100
11357
20.5
100.0
100
11315
20.5
100.0
100
18118
32.8
100.0
100
15549
28.1
100.0
100
32689
59.1
Household Income
35-49
7153
48.8
31.0
117
1589
10.8
31.6
119
1088
7.4
27.0
102
4283
29.2
37.7
142
2954
20.2
26.1
98
4857
33.2
26.8
101
4036
27.5
26.0
98
8891
60.7
50+
6500
37.2
28.2
89
1064
6.1
21.2
67
1416
8.1
35.2
111
1796
10.3
15.8
50
2913
16.7
25.7
82
4841
27.7
26.7
85
4040
23.1
26.0
82
9519
54.5
Under
$25K
2317
36.6
10.1
88
278
4.4
5.5
48
223
3.5
5.5
48
1033
16.3
9.1
79
1063
16.8
9.4
82
1537
24.2
8.5
74
1387
21.9
8.9
78
3312
52.2
$25K$49.9K
4350
36.7
18.9
88
1244
10.5
24.7
115
813
6.9
20.2
94
3521
29.7
31.0
145
3042
25.7
26.9
125
4069
34.3
22.5
105
3379
28.5
21.7
101
6386
53.9
$50K$99.9K
7322
38.5
31.8
92
1866
9.8
37.1
108
1170
6.1
29.0
84
3721
19.5
32.8
95
4161
21.9
36.8
107
6330
33.2
34.9
101
5389
28.3
34.7
101
11580
60.8

Age
Tennis
Total
100.0
100
22586
40.9
100.0
100

Household Income
35-49
27.2
103
5587
38.1
24.7
93
50+
29.1
92
7950
45.6
35.2
111
Under
$25K
10.1
88
2692
42.5
11.9
104
$25K$49.9K
19.5
91
4497
38.0
19.9
93
$50K$99.9K
35.4
103
7755
40.7
34.3
100

Household Income
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
55268
100.0
100.0
10324
18.7
100.0
100
14843
26.9
100.0
100
40385
73.1
100.0
100
13619
24.6
100.0
100
32225
58.3
100.0
100
9348
16.9
100.0
100
29206
52.8
100.0
Region
$100K
&Over North East
18044
10316
100.0
100.0
32.6
18.7
3420
1163
19.0
11.3
33.1
11.3
101
60
4861
2030
26.9
19.7
32.8
13.7
100
73
14448
8126
80.1
78.8
35.8
20.1
110
108
4424
3239
24.5
31.4
32.5
23.8
99
127
10722
5996
59.4
58.1
33.3
18.6
102
100
2860
1972
15.8
19.1
30.6
21.1
94
113
11135
5282
61.7
51.2
38.1
18.1
North
Central
12153
100.0
22.0
2363
19.4
22.9
104
3516
28.9
23.7
108
9636
79.3
23.9
109
3100
25.5
22.8
104
7483
61.6
23.2
106
1787
14.7
19.1
87
7056
58.1
24.2
South
20571
100.0
37.2
4394
21.4
42.6
114
6128
29.8
41.3
111
12982
63.1
32.1
86
4238
20.6
31.1
84
11726
57.0
36.4
98
3446
16.8
36.9
99
11522
56.0
39.5
West
12228
100.0
22.1
2404
19.7
23.3
105
3169
25.9
21.3
96
9641
78.8
23.9
108
3042
24.9
22.3
101
7020
57.4
21.8
98
2142
17.5
22.9
104
5346
43.7
18.3

Household Income
Golf
Football: NFL
Football: College
Total
100
23677
42.8
100.0
100
47355
85.7
100.0
100
40625
73.5
100.0
100
17524
31.7
100.0
100
Region
$100K
&Over North East
117
97
9582
4305
53.1
41.7
40.5
18.2
124
97
16297
9111
90.3
88.3
34.4
19.2
105
103
13377
6279
74.1
60.9
32.9
15.5
101
83
5152
2907
28.6
28.2
29.4
16.6
90
89
North
Central
110
5549
45.7
23.4
107
10632
87.5
22.5
102
8953
73.7
22.0
100
4365
35.9
24.9
113
South
106
9272
45.1
39.2
105
17498
85.1
37.0
99
17691
86.0
43.5
117
7148
34.7
40.8
110
West
83
4551
37.2
19.2
87
10114
82.7
21.4
97
7702
63.0
19.0
86
3104
25.4
17.7
80

Household Income
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
23046
41.7
100.0
100
5026
9.1
100.0
100
4027
7.3
100.0
100
11357
20.5
100.0
100
11315
20.5
100.0
100
18118
32.8
100.0
100
15549
28.1
100.0
100
32689
59.1
Region
$100K
&Over North East
9056
5915
50.2
57.3
39.3
25.7
120
137
1638
1468
9.1
14.2
32.6
29.2
100
156
1822
1247
10.1
12.1
45.2
31.0
139
166
3082
1826
17.1
17.7
27.1
16.1
83
86
3048
2531
16.9
24.5
26.9
22.4
83
120
6183
3713
34.3
36.0
34.1
20.5
105
110
5394
3117
29.9
30.2
34.7
20.0
106
107
11411
6530
63.2
63.3
North
Central
5580
45.9
24.2
110
1124
9.2
22.4
102
557
4.6
13.8
63
2176
17.9
19.2
87
2089
17.2
18.5
84
3597
29.6
19.9
90
3232
26.6
20.8
95
6559
54.0
South
6980
33.9
30.3
81
1476
7.2
29.4
79
1561
7.6
38.8
104
4604
22.4
40.5
109
4308
20.9
38.1
102
6100
29.7
33.7
90
5819
28.3
37.4
101
12155
59.1
West
4571
37.4
19.8
90
958
7.8
19.1
86
662
5.4
16.4
74
2751
22.5
24.2
109
2388
19.5
21.1
95
4708
38.5
26.0
117
3380
27.6
21.7
98
7444
60.9

Household Income
Tennis
Total
100.0
100
22586
40.9
100.0
100
Region
$100K
&Over North East
34.9
20.0
107
107
7642
4725
42.4
45.8
33.8
20.9
104
112

North
Central
20.1
91
4759
39.2
21.1
96
South
37.2
100
8329
40.5
36.9
99
West
22.8
103
4772
39.0
21.1
96

Base: Used Facebook for sport-related activity
Gender
Used Facebook for sport-related activity
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
68196
100.0
100.0
13277
19.5
100.0
100
20280
29.7
100.0
100
46593
68.3
100.0
100
16418
24.1
100.0
100
33693
49.4
100.0
100
8435
12.4
100.0
100
32413
47.5
100.0
Male
33842
100.0
49.6
8349
24.7
62.9
127
11692
34.5
57.7
116
24203
71.5
51.9
105
8713
25.7
53.1
107
19636
58.0
58.3
117
5180
15.3
61.4
124
18570
54.9
57.3
Female
34355
100.0
50.4
4928
14.3
37.1
74
8588
25.0
42.3
84
22390
65.2
48.1
95
7705
22.4
46.9
93
14057
40.9
41.7
83
3255
9.5
38.6
77
13842
40.3
42.7
Age
13-17
5542
100.0
8.1
959
17.3
7.2
89
1717
31.0
8.5
104
2862
51.6
6.1
76
1337
24.1
8.1
100
2781
50.2
8.3
102
883
15.9
10.5
129
2050
37.0
6.3
18-24
10532
100.0
15.4
1136
10.8
8.6
55
1851
17.6
9.1
59
7437
70.6
16.0
103
3204
30.4
19.5
126
6031
57.3
17.9
116
547
5.2
6.5
42
5800
55.1
17.9
25-34
14880
100.0
21.8
1980
13.3
14.9
68
4264
28.7
21.0
96
10359
69.6
22.2
102
3249
21.8
19.8
91
8316
55.9
24.7
113
1803
12.1
21.4
98
6971
46.8
21.5

Gender
Golf
Football: NFL
Football: College
Total
100
24929
36.6
100.0
100
55723
81.7
100.0
100
47264
69.3
100.0
100
19739
28.9
100.0
100
Male
115
13849
40.9
55.6
112
29239
86.4
52.5
106
26307
77.7
55.7
112
10674
31.5
54.1
109
Female
85
11080
32.3
44.4
88
26484
77.1
47.5
94
20957
61.0
44.3
88
9066
26.4
45.9
91
Age
13-17
78
303
5.5
1.2
15
4268
77.0
7.7
94
3299
59.5
7.0
86
4039
72.9
20.5
252
18-24
116
2837
26.9
11.4
74
8702
82.6
15.6
101
7656
72.7
16.2
105
2777
26.4
14.1
91
25-34
99
4611
31.0
18.5
85
12107
81.4
21.7
100
9667
65.0
20.5
94
2812
18.9
14.2
65

Gender
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
25500
37.4
100.0
100
6706
9.8
100.0
100
3630
5.3
100.0
100
13284
19.5
100.0
100
11544
16.9
100.0
100
19806
29.0
100.0
100
18160
26.6
100.0
100
37490
55.0
Male
14504
42.9
56.9
115
4020
11.9
59.9
121
2400
7.1
66.1
133
8508
25.1
64.1
129
5853
17.3
50.7
102
11285
33.3
57.0
115
11458
33.9
63.1
127
20445
60.4
Female
10996
32.0
43.1
86
2686
7.8
40.1
80
1230
3.6
33.9
67
4775
13.9
35.9
71
5691
16.6
49.3
98
8521
24.8
43.0
85
6702
19.5
36.9
73
17045
49.6
Age
13-17
1320
23.8
5.2
64
273
4.9
4.1
50
292
5.3
8.0
99
996
18.0
7.5
92
1174
21.2
10.2
125
911
16.4
4.6
57
1338
24.1
7.4
91
2280
41.1
18-24
4410
41.9
17.3
112
1294
12.3
19.3
125
657
6.2
18.1
117
1955
18.6
14.7
95
1884
17.9
16.3
106
3581
34.0
18.1
117
3923
37.2
21.6
140
7132
67.7
25-34
6693
45.0
26.2
120
2045
13.7
30.5
140
786
5.3
21.7
99
4068
27.3
30.6
140
2774
18.6
24.0
110
4793
32.2
24.2
111
4111
27.6
22.6
104
8280
55.6

Gender
Tennis
Total
100.0
100
24751
36.3
100.0
100
Male
54.5
110
12990
38.4
52.5
106

Female
45.5
90
11761
34.2
47.5
94
Age
13-17
6.1
75
1131
20.4
4.6
56
18-24
19.0
123
3589
34.1
14.5
94
25-34
22.1
101
4931
33.1
19.9
91

Age
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
68196
100.0
100.0
13277
19.5
100.0
100
20280
29.7
100.0
100
46593
68.3
100.0
100
16418
24.1
100.0
100
33693
49.4
100.0
100
8435
12.4
100.0
100
32413
47.5
100.0
Household Income
35-49
16604
100.0
24.3
4419
26.6
33.3
137
5720
34.5
28.2
116
11032
66.4
23.7
97
4248
25.6
25.9
106
7624
45.9
22.6
93
2074
12.5
24.6
101
7207
43.4
22.2
50+
20638
100.0
30.3
4783
23.2
36.0
119
6727
32.6
33.2
110
14904
72.2
32.0
106
4380
21.2
26.7
88
8941
43.3
26.5
88
3127
15.2
37.1
123
10385
50.3
32.0
Under
$25K
12200
100.0
17.9
2104
17.2
15.9
89
3242
26.6
16.0
89
7506
61.5
16.1
90
2245
18.4
13.7
76
5362
44.0
15.9
89
1136
9.3
13.5
75
3866
31.7
11.9
$25K$49.9K
16729
100.0
24.5
3169
18.9
23.9
97
6207
37.1
30.6
125
10937
65.4
23.5
96
3612
21.6
22.0
90
7862
47.0
23.3
95
2440
14.6
28.9
118
7123
42.6
22.0
$50K$99.9K
23463
100.0
34.4
4807
20.5
36.2
105
6254
26.7
30.8
90
15710
67.0
33.7
98
6222
26.5
37.9
110
12665
54.0
37.6
109
3083
13.1
36.6
106
12186
51.9
37.6

Age
Golf
Football: NFL
Football: College
Total
100
24929
36.6
100.0
100
55723
81.7
100.0
100
47264
69.3
100.0
100
19739
28.9
100.0
100
Household Income
35-49
91
6736
40.6
27.0
111
14056
84.7
25.2
104
11977
72.1
25.3
104
5320
32.0
26.9
111
50+
106
10442
50.6
41.9
138
16590
80.4
29.8
98
14664
71.1
31.0
103
4791
23.2
24.3
80
Under
$25K
67
2719
22.3
10.9
61
10123
83.0
18.2
102
6830
56.0
14.5
81
2747
22.5
13.9
78
$25K$49.9K
90
5725
34.2
23.0
94
13311
79.6
23.9
97
11501
68.7
24.3
99
4728
28.3
24.0
98
$50K$99.9K
109
9033
38.5
36.2
105
19124
81.5
34.3
100
17469
74.5
37.0
107
7192
30.7
36.4
106

Age
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
25500
37.4
100.0
100
6706
9.8
100.0
100
3630
5.3
100.0
100
13284
19.5
100.0
100
11544
16.9
100.0
100
19806
29.0
100.0
100
18160
26.6
100.0
100
37490
55.0
Household Income
35-49
6455
38.9
25.3
104
1696
10.2
25.3
104
791
4.8
21.8
90
3853
23.2
29.0
119
2583
15.6
22.4
92
5094
30.7
25.7
106
4220
25.4
23.2
95
9088
54.7
50+
6623
32.1
26.0
86
1398
6.8
20.8
69
1103
5.3
30.4
100
2413
11.7
18.2
60
3130
15.2
27.1
90
5427
26.3
27.4
91
4568
22.1
25.2
83
10710
51.9
Under
$25K
3737
30.6
14.7
82
1023
8.4
15.2
85
434
3.6
12.0
67
2285
18.7
17.2
96
1474
12.1
12.8
71
2631
21.6
13.3
74
2262
18.5
12.5
70
4988
40.9
$25K$49.9K
5917
35.4
23.2
95
1629
9.7
24.3
99
439
2.6
12.1
49
3978
23.8
29.9
122
3221
19.3
27.9
114
5048
30.2
25.5
104
4233
25.3
23.3
95
8497
50.8
$50K$99.9K
9012
38.4
35.3
103
2372
10.1
35.4
103
1403
6.0
38.7
112
4339
18.5
32.7
95
4166
17.8
36.1
105
6931
29.5
35.0
102
6565
28.0
36.1
105
14065
59.9

Age
Tennis
Total
100.0
100
24751
36.3
100.0
100

Household Income
35-49
24.2
100
5441
32.8
22.0
90
50+
28.6
94
9659
46.8
39.0
129
Under
$25K
13.3
74
4048
33.2
16.4
91
$25K$49.9K
22.7
92
5805
34.7
23.5
96
$50K$99.9K
37.5
109
8906
38.0
36.0
105

Household Income
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
68196
100.0
100.0
13277
19.5
100.0
100
20280
29.7
100.0
100
46593
68.3
100.0
100
16418
24.1
100.0
100
33693
49.4
100.0
100
8435
12.4
100.0
100
32413
47.5
100.0
Region
$100K
&Over North East
15804
11945
100.0
100.0
23.2
17.5
3196
1265
20.2
10.6
24.1
9.5
104
54
4576
2589
29.0
21.7
22.6
12.8
97
73
12441
8834
78.7
74.0
26.7
19.0
115
108
4339
3476
27.5
29.1
26.4
21.2
114
121
7804
5475
49.4
45.8
23.2
16.2
100
93
1776
1349
11.2
11.3
21.1
16.0
91
91
9238
4767
58.5
39.9
28.5
14.7
North
Central
16556
100.0
24.3
3561
21.5
26.8
110
5126
31.0
25.3
104
12381
74.8
26.6
109
4090
24.7
24.9
103
8851
53.5
26.3
108
1645
9.9
19.5
80
9179
55.4
28.3
South
25156
100.0
36.9
5432
21.6
40.9
111
8384
33.3
41.3
112
15360
61.1
33.0
89
5492
21.8
33.5
91
12127
48.2
36.0
98
3625
14.4
43.0
116
12969
51.6
40.0
West
14539
100.0
21.3
3018
20.8
22.7
107
4181
28.8
20.6
97
10018
68.9
21.5
101
3360
23.1
20.5
96
7240
49.8
21.5
101
1817
12.5
21.5
101
5497
37.8
17.0

Household Income
Golf
Football: NFL
Football: College
Total
100
24929
36.6
100.0
100
55723
81.7
100.0
100
47264
69.3
100.0
100
19739
28.9
100.0
100
Region
$100K
&Over North East
123
84
7453
3384
47.2
28.3
29.9
13.6
129
77
13165
9962
83.3
83.4
23.6
17.9
102
102
11464
6775
72.5
56.7
24.3
14.3
105
82
5071
2762
32.1
23.1
25.7
14.0
111
80
North
Central
117
6515
39.4
26.1
108
13671
82.6
24.5
101
11940
72.1
25.3
104
5464
33.0
27.7
114
South
108
10365
41.2
41.6
113
20356
80.9
36.5
99
20579
81.8
43.5
118
7706
30.6
39.0
106
West
80
4666
32.1
18.7
88
11734
80.7
21.1
99
7970
54.8
16.9
79
3808
26.2
19.3
90

Household Income
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
25500
37.4
100.0
100
6706
9.8
100.0
100
3630
5.3
100.0
100
13284
19.5
100.0
100
11544
16.9
100.0
100
19806
29.0
100.0
100
18160
26.6
100.0
100
37490
55.0
Region
$100K
&Over North East
6835
6490
43.2
54.3
26.8
25.5
116
145
1682
1646
10.6
13.8
25.1
24.5
108
140
1354
1103
8.6
9.2
37.3
30.4
161
174
2682
1845
17.0
15.4
20.2
13.9
87
79
2683
1924
17.0
16.1
23.2
16.7
100
95
5196
3462
32.9
29.0
26.2
17.5
113
100
5101
3523
32.3
29.5
28.1
19.4
121
111
9940
7136
62.9
59.7
North
Central
7113
43.0
27.9
115
1879
11.4
28.0
115
769
4.6
21.2
87
2892
17.5
21.8
90
2468
14.9
21.4
88
4240
25.6
21.4
88
3390
20.5
18.7
77
8210
49.6
South
7132
28.4
28.0
76
2179
8.7
32.5
88
1248
5.0
34.4
93
5202
20.7
39.2
106
4489
17.8
38.9
105
7105
28.2
35.9
97
7025
27.9
38.7
105
13755
54.7
West
4765
32.8
18.7
88
1002
6.9
14.9
70
510
3.5
14.0
66
3344
23.0
25.2
118
2664
18.3
23.1
108
4999
34.4
25.2
118
4222
29.0
23.2
109
8389
57.7

Household Income
Tennis
Total
100.0
100
24751
36.3
100.0
100
Region
$100K
&Over North East
26.5
19.0
114
109
5991
4252
37.9
35.6
24.2
17.2
104
98

North
Central
21.9
90
5930
35.8
24.0
99
South
36.7
99
9597
38.1
38.8
105
West
22.4
105
4972
34.2
20.1
94

Base: Used Twitter for sport-related activity
Gender
Used Twitter for sport-related activity
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
29115
100.0
100.0
5557
19.1
100.0
100
8338
28.6
100.0
100
21358
73.4
100.0
100
8274
28.4
100.0
100
17561
60.3
100.0
100
4321
14.8
100.0
100
16579
56.9
100.0
Male
17228
100.0
59.2
4392
25.5
79.0
134
5721
33.2
68.6
116
12918
75.0
60.5
102
5458
31.7
66.0
111
11259
65.3
64.1
108
2861
16.6
66.2
112
10887
63.2
65.7
Female
11886
100.0
40.8
1165
9.8
21.0
51
2617
22.0
31.4
77
8441
71.0
39.5
97
2816
23.7
34.0
83
6302
53.0
35.9
88
1460
12.3
33.8
83
5691
47.9
34.3
Age
13-17
3031
100.0
10.4
839
27.7
15.1
145
1055
34.8
12.6
121
1338
44.2
6.3
60
981
32.4
11.9
114
1776
58.6
10.1
97
619
20.4
14.3
138
1449
47.8
8.7
18-24
6448
100.0
22.1
487
7.5
8.8
40
1322
20.5
15.8
72
5157
80.0
24.1
109
2003
31.1
24.2
109
4118
63.9
23.5
106
366
5.7
8.5
38
4192
65.0
25.3
25-34
6862
100.0
23.6
780
11.4
14.0
60
1719
25.1
20.6
87
5160
75.2
24.2
103
1732
25.2
20.9
89
4496
65.5
25.6
109
977
14.2
22.6
96
3847
56.1
23.2

Gender
Golf
Football: NFL
Football: College
Total
100
10760
37.0
100.0
100
25570
87.8
100.0
100
22543
77.4
100.0
100
10468
36.0
100.0
100
Male
111
7484
43.4
69.6
118
15296
88.8
59.8
101
14301
83.0
63.4
107
6493
37.7
62.0
105
Female
84
3276
27.6
30.4
75
10274
86.4
40.2
98
8242
69.3
36.6
90
3976
33.4
38.0
93
Age
13-17
84
367
12.1
3.4
33
2614
86.2
10.2
98
2590
85.4
11.5
110
2670
88.1
25.5
245
18-24
114
1897
29.4
17.6
80
5804
90.0
22.7
102
5225
81.0
23.2
105
2029
31.5
19.4
88
25-34
98
2543
37.1
23.6
100
5952
86.7
23.3
99
4809
70.1
21.3
91
1729
25.2
16.5
70

Gender
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
13160
45.2
100.0
100
3037
10.4
100.0
100
2027
7.0
100.0
100
6900
23.7
100.0
100
5659
19.4
100.0
100
10766
37.0
100.0
100
10825
37.2
100.0
100
19107
65.6
Male
8634
50.1
65.6
111
1561
9.1
51.4
87
1557
9.0
76.8
130
5121
29.7
74.2
125
3368
19.5
59.5
101
7041
40.9
65.4
111
7590
44.1
70.1
118
12180
70.7
Female
4526
38.1
34.4
84
1476
12.4
48.6
119
469
3.9
23.2
57
1778
15.0
25.8
63
2292
19.3
40.5
99
3725
31.3
34.6
85
3235
27.2
29.9
73
6927
58.3
Age
13-17
1064
35.1
8.1
78
157
5.2
5.2
50
278
9.2
13.7
132
451
14.9
6.5
63
387
12.8
6.8
66
658
21.7
6.1
59
958
31.6
8.9
85
1530
50.5
18-24
2953
45.8
22.4
101
653
10.1
21.5
97
396
6.1
19.5
88
1077
16.7
15.6
70
1327
20.6
23.5
106
2997
46.5
27.8
126
2801
43.4
25.9
117
4647
72.1
25-34
3679
53.6
28.0
119
980
14.3
32.3
137
499
7.3
24.6
104
2149
31.3
31.2
132
1620
23.6
28.6
121
3001
43.7
27.9
118
2797
40.8
25.8
110
4831
70.4

Gender
Tennis
Total
100.0
100
10598
36.4
100.0
100

Male
63.7
108
6623
38.4
62.5
106
Female
36.3
89
3975
33.4
37.5
92
Age
13-17
8.0
77
600
19.8
5.7
54
18-24
24.3
110
1894
29.4
17.9
81
25-34
25.3
107
2759
40.2
26.0
110

Age
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
29115
100.0
100.0
5557
19.1
100.0
100
8338
28.6
100.0
100
21358
73.4
100.0
100
8274
28.4
100.0
100
17561
60.3
100.0
100
4321
14.8
100.0
100
16579
56.9
100.0
Household Income
35-49
8391
100.0
28.8
2257
26.9
40.6
141
2681
31.9
32.2
112
6413
76.4
30.0
104
2621
31.2
31.7
110
4706
56.1
26.8
93
1224
14.6
28.3
98
4921
58.6
29.7
50+
4381
100.0
15.0
1194
27.2
21.5
143
1562
35.7
18.7
124
3290
75.1
15.4
102
937
21.4
11.3
75
2464
56.2
14.0
93
1135
25.9
26.3
175
2171
49.5
13.1
Under
$25K
4392
100.0
15.1
763
17.4
13.7
91
1137
25.9
13.6
90
2910
66.3
13.6
90
1110
25.3
13.4
89
2571
58.5
14.6
97
743
16.9
17.2
114
2095
47.7
12.6
$25K$49.9K
6695
100.0
23.0
1319
19.7
23.7
103
2257
33.7
27.1
118
4628
69.1
21.7
94
1407
21.0
17.0
74
3852
57.5
21.9
95
992
14.8
23.0
100
3186
47.6
19.2
$50K$99.9K
9969
100.0
34.2
1960
19.7
35.3
103
2458
24.7
29.5
86
7093
71.2
33.2
97
3141
31.5
38.0
111
6670
66.9
38.0
111
1378
13.8
31.9
93
6168
61.9
37.2

Age
Golf
Football: NFL
Football: College
Total
100
10760
37.0
100.0
100
25570
87.8
100.0
100
22543
77.4
100.0
100
10468
36.0
100.0
100
Household Income
35-49
103
3845
45.8
35.7
124
7234
86.2
28.3
98
6340
75.6
28.1
98
2936
35.0
28.0
97
50+
87
2108
48.1
19.6
130
3965
90.5
15.5
103
3579
81.7
15.9
106
1105
25.2
10.6
70
Under
$25K
84
1225
27.9
11.4
75
3808
86.7
14.9
99
3002
68.3
13.3
88
1092
24.9
10.4
69
$25K$49.9K
84
2068
30.9
19.2
84
5550
82.9
21.7
94
5004
74.7
22.2
97
2595
38.8
24.8
108
$50K$99.9K
109
3973
39.9
36.9
108
9071
91.0
35.5
104
8185
82.1
36.3
106
4169
41.8
39.8
116

Age
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
13160
45.2
100.0
100
3037
10.4
100.0
100
2027
7.0
100.0
100
6900
23.7
100.0
100
5659
19.4
100.0
100
10766
37.0
100.0
100
10825
37.2
100.0
100
19107
65.6
Household Income
35-49
3980
47.4
30.2
105
998
11.9
32.9
114
622
7.4
30.7
107
2239
26.7
32.5
113
1508
18.0
26.6
92
2914
34.7
27.1
94
2728
32.5
25.2
87
5573
66.4
50+
1485
33.9
11.3
75
249
5.7
8.2
55
232
5.3
11.4
76
983
22.4
14.3
95
817
18.7
14.4
96
1196
27.3
11.1
74
1541
35.2
14.2
95
2526
57.7
Under
$25K
1443
32.8
11.0
73
225
5.1
7.4
49
168
3.8
8.3
55
1021
23.2
14.8
98
685
15.6
12.1
80
1360
31.0
12.6
84
1356
30.9
12.5
83
2226
50.7
$25K$49.9K
2760
41.2
21.0
91
623
9.3
20.5
89
283
4.2
14.0
61
1895
28.3
27.5
119
1622
24.2
28.7
125
2608
38.9
24.2
105
2220
33.2
20.5
89
4037
60.3
$50K$99.9K
4766
47.8
36.2
106
1162
11.7
38.3
112
766
7.7
37.8
110
2350
23.6
34.1
99
2107
21.1
37.2
109
3831
38.4
35.6
104
4288
43.0
39.6
116
6909
69.3

Age
Tennis
Total
100.0
100
10598
36.4
100.0
100

Household Income
35-49
29.2
101
3492
41.6
32.9
114
50+
13.2
88
1853
42.3
17.5
116
Under
$25K
11.6
77
1985
45.2
18.7
124
$25K$49.9K
21.1
92
2226
33.2
21.0
91
$50K$99.9K
36.2
106
3474
34.9
32.8
96

Household Income
Baseball: MLB
Basketball: NBA
Basketball: WNBA
Basketball: College
Total
29115
100.0
100.0
5557
19.1
100.0
100
8338
28.6
100.0
100
21358
73.4
100.0
100
8274
28.4
100.0
100
17561
60.3
100.0
100
4321
14.8
100.0
100
16579
56.9
100.0
Region
$100K
&Over North East
8058
5504
100.0
100.0
27.7
18.9
1515
264
18.8
4.8
27.3
4.7
99
25
2486
764
30.9
13.9
29.8
9.2
108
48
6727
4340
83.5
78.9
31.5
20.3
114
107
2616
1798
32.5
32.7
31.6
21.7
114
115
4469
3053
55.5
55.5
25.4
17.4
92
92
1208
878
15.0
16.0
28.0
20.3
101
108
5130
3049
63.7
55.4
30.9
18.4
North
Central
6896
100.0
23.7
1374
19.9
24.7
104
2171
31.5
26.0
110
5126
74.3
24.0
101
1819
26.4
22.0
93
4189
60.7
23.9
101
743
10.8
17.2
73
4201
60.9
25.3
South
10913
100.0
37.5
2534
23.2
45.6
122
3627
33.2
43.5
116
7465
68.4
35.0
93
2867
26.3
34.7
92
6745
61.8
38.4
102
1624
14.9
37.6
100
6457
59.2
38.9
West
5802
100.0
19.9
1386
23.9
24.9
125
1776
30.6
21.3
107
4427
76.3
20.7
104
1789
30.8
21.6
109
3574
61.6
20.4
102
1076
18.5
24.9
125
2872
49.5
17.3

Household Income
Golf
Football: NFL
Football: College
Total
100
10760
37.0
100.0
100
25570
87.8
100.0
100
22543
77.4
100.0
100
10468
36.0
100.0
100
Region
$100K
&Over North East
112
97
3494
1677
43.4
30.5
32.5
15.6
117
82
7142
4536
88.6
82.4
27.9
17.7
101
94
6352
3663
78.8
66.6
28.2
16.3
102
86
2612
1258
32.4
22.9
24.9
12.0
90
64
North
Central
107
2574
37.3
23.9
101
6270
90.9
24.5
104
5400
78.3
24.0
101
2945
42.7
28.1
119
South
104
4312
39.5
40.1
107
9841
90.2
38.5
103
9417
86.3
41.8
111
4556
41.7
43.5
116
West
87
2197
37.9
20.4
102
4922
84.8
19.3
97
4063
70.0
18.0
90
1709
29.5
16.3
82

Household Income
Hockey: NHL
Lacrosse: MLL, NLL
Mixed Martial Arts
Running
Soccer: MLS
Soccer: Non-USA
Soccer: World Cup
Total
13160
45.2
100.0
100
3037
10.4
100.0
100
2027
7.0
100.0
100
6900
23.7
100.0
100
5659
19.4
100.0
100
10766
37.0
100.0
100
10825
37.2
100.0
100
19107
65.6
Region
$100K
&Over North East
4191
3361
52.0
61.1
31.8
25.5
115
135
1028
847
12.8
15.4
33.8
27.9
122
148
810
451
10.1
8.2
40.0
22.3
144
118
1635
975
20.3
17.7
23.7
14.1
86
75
1246
1210
15.5
22.0
22.0
21.4
80
113
2967
2060
36.8
37.4
27.6
19.1
100
101
2962
2077
36.8
37.7
27.4
19.2
99
101
5935
3460
73.7
62.9
North
Central
3578
51.9
27.2
115
657
9.5
21.6
91
321
4.7
15.9
67
1603
23.2
23.2
98
1020
14.8
18.0
76
2057
29.8
19.1
81
2398
34.8
22.2
94
4070
59.0
South
3832
35.1
29.1
78
919
8.4
30.3
81
643
5.9
31.7
85
2490
22.8
36.1
96
2219
20.3
39.2
105
3952
36.2
36.7
98
3731
34.2
34.5
92
7191
65.9
West
2390
41.2
18.2
91
613
10.6
20.2
101
611
10.5
30.1
151
1832
31.6
26.6
133
1210
20.9
21.4
107
2697
46.5
25.0
126
2619
45.1
24.2
121
4385
75.6

Household Income
Tennis
Total
100.0
100
10598
36.4
100.0
100
Region
$100K
&Over North East
31.1
18.1
112
96
2913
1780
36.2
32.3
27.5
16.8
99
89

North
Central
21.3
90
2172
31.5
20.5
87
South
37.6
100
4132
37.9
39.0
104
West
22.9
115
2514
43.3
23.7
119

Hockey: NHL
Gender
Attended or Watched (any)
Attended at Least Once
Age
Total
59579
100.0
100.0
12021
20.2
100.0
100
Male
36920
100.0
62.0
7280
19.7
60.6
98
Female
22659
100.0
38.0
4741
20.9
39.4
104
13-17
3134
100.0
5.3
253
8.1
2.1
40
18-24
6743
100.0
11.3
1354
20.1
11.3
100
25-34
11190
100.0
18.8
2897
25.9
24.1
128
35-49
14797
100.0
24.8
3829
25.9
31.9
128
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
9766
26.5
56.4
91
5722
15.5
64.5
104
34574
93.6
62.8
101
7554
33.3
43.6
115
3148
13.9
35.5
93
20438
90.2
37.2
98
1156
36.9
6.7
127
994
31.7
11.2
213
2684
85.7
4.9
93
3138
46.5
18.1
160
2111
31.3
23.8
210
6225
92.3
11.3
100
4722
42.2
27.3
145
2701
24.1
30.4
162
10137
90.6
18.4
98
4121
27.8
23.8
96
2093
14.1
23.6
95
13383
90.4
24.3
98
5456
9.2
3673
9.9
1784
7.9
1070
34.2
1385
20.5
1309
11.7
1170
7.9
Followed on Social Media:
Facebook
Twitter
Watched on TV at Least Once
Watched Online at Least Once:
Total (net on any device)

Hockey: NHL
Gender
Computer/Laptop/Netbook
Total Mobile (Net)
Tablet
Smart Phone
Conducted for SBRnet by Irwin Broh Research.

Figures shown in (000's)
Copyright 2014 by Sporting Goods Research
Network, Inc. All rights reserved.
Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Male
67.3
109
2896
7.8
75.7
122
1666
4.5
60.4
98
1176
3.2
59.6
96
967
2.6
66.0
106
Female
32.7
86
930
4.1
24.3
64
1090
4.8
39.6
104
799
3.5
40.4
106
499
2.2
34.0
89
Age
13-17
19.6
373
816
26.0
21.3
405
494
15.8
17.9
341
387
12.3
19.6
372
282
9.0
19.2
366
18-24
25.4
224
1155
17.1
30.2
267
528
7.8
19.1
169
501
7.4
25.4
224
296
4.4
20.2
178
25-34
24.0
128
839
7.5
21.9
117
677
6.1
24.6
131
374
3.3
18.9
101
406
3.6
27.7
148
35-49
21.4
86
638
4.3
16.7
67
807
5.5
29.3
118
512
3.5
25.9
104
382
2.6
26.1
105

Hockey: NHL
Age
Household Income
Re
Total
59579
100.0
100.0
12021
20.2
100.0
100
50+
23715
100.0
39.8
3687
15.5
30.7
77
Under
$25K
8640
100.0
14.5
702
8.1
5.8
40
$25K$49.9K
12363
100.0
20.7
2618
21.2
21.8
105
$50K$99.9K
20424
100.0
34.3
4077
20.0
33.9
99
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
4625
3587
25.5
24.0
38.5
29.8
126
119
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
4183
17.6
24.2
61
972
4.1
11.0
28
22582
95.2
41.0
103
2431
28.1
14.0
97
931
10.8
10.5
72
7966
92.2
14.5
100
4563
36.9
26.3
127
1945
15.7
21.9
106
11643
94.2
21.2
102
6135
30.0
35.4
103
3546
17.4
40.0
117
18719
91.7
34.0
99
4191
23.1
24.2
79
2449
13.5
27.6
91
16683
91.9
30.3
100
4927
32.9
28.5
113
2555
17.1
28.8
115
13903
92.9
25.3
101
5456
9.2
523
2.2
1017
11.8
1010
8.2
2304
11.3
1125
6.2
1405
9.4
Facebook
Twitter

Hockey: NHL
Age
Total Mobile (Net)
Tablet
Smart Phone

Household Income
Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
50+
9.6
24
378
1.6
9.9
25
250
1.1
9.1
23
201
0.8
10.2
26
99
0.4
6.8
17
Under
$25K
18.6
128
593
6.9
15.5
107
438
5.1
15.9
110
275
3.2
13.9
96
179
2.1
12.2
84
$25K$49.9K
18.5
89
690
5.6
18.0
87
620
5.0
22.5
108
361
2.9
18.3
88
399
3.2
27.2
131
$50K$99.9K
42.2
123
1727
8.5
45.1
132
1018
5.0
36.9
108
751
3.7
38.0
111
463
2.3
31.6
92
Re
$100K
&Over North East
20.6
25.8
68
103
817
747
4.5
5.0
21.4
19.5
70
78
679
753
3.7
5.0
24.6
27.3
81
109
589
520
3.2
3.5
29.8
26.3
98
105
424
284
2.3
1.9
29.0
19.4
95
77

Hockey: NHL
Region
Bought Sports Apparel
Total
59579
100.0
100.0
12021
20.2
100.0
100
North
Central
16269
100.0
27.3
2816
17.3
23.4
86
South
16625
100.0
27.9
2832
17.0
23.6
84
West
11718
100.0
19.7
2786
23.8
23.2
118
Total
12933
100.0
21.7
6145
47.5
51.1
235
$1-49
6237
100.0
10.5
2301
36.9
19.1
183
$50+
6696
100.0
11.2
3844
57.4
32.0
284
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
5289
32.5
30.5
112
2573
15.8
29.0
106
15564
95.7
28.3
104
4201
25.3
24.3
87
2126
12.8
24.0
86
15008
90.3
27.3
98
2901
24.8
16.8
85
1617
13.8
18.2
93
10537
89.9
19.2
97
7218
55.8
41.7
192
4191
32.4
47.2
218
11088
85.7
20.2
93
3949
63.3
22.8
218
2742
44.0
30.9
295
5267
84.4
9.6
91
3269
48.8
18.9
168
1448
21.6
16.3
145
5821
86.9
10.6
94
5456
9.2
1592
9.8
1456
8.8
1004
8.6
3024
23.4
1824
29.2
1200
17.9
Facebook
Twitter

Hockey: NHL
Region
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
North
Central
29.2
107
1467
9.0
38.3
140
607
3.7
22.0
81
492
3.0
24.9
91
403
2.5
27.5
101
South
26.7
96
860
5.2
22.5
81
922
5.5
33.5
120
726
4.4
36.7
132
444
2.7
30.3
109
West
18.4
94
752
6.4
19.7
100
473
4.0
17.2
87
238
2.0
12.0
61
335
2.9
22.8
116
Total
55.4
255
1872
14.5
48.9
225
1793
13.9
65.1
300
1273
9.8
64.5
297
1090
8.4
74.4
343
$1-49
33.4
319
1457
23.4
38.1
364
850
13.6
30.9
295
681
10.9
34.5
329
483
7.7
33.0
315
$50+
22.0
196
415
6.2
10.9
97
943
14.1
34.2
304
592
8.8
30.0
267
607
9.1
41.4
369

Hockey: NHL
FAN CONSUMPTION INDEX - Num

Attended 4+ Games
Frequent Activity Segments
Total
59579
100.0
100.0
12021
20.2
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
1876
4262
100.0
34.0
15.6
35.5
496
168
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
1125
1521
30.3
100.0
9.4
12.7
150
496
Used Tablet
for Sports
996
100.0
1.7
996
100.0
8.3
496
Facebook
Twitter
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
832
44.3
4.8
153
519
27.7
5.9
186
1364
72.7
2.5
79
4931
39.3
28.5
135
2518
20.1
28.4
135
12542
100.0
22.8
108
2699
72.7
15.6
250
1867
50.3
21.0
338
2989
80.6
5.4
87
755
49.7
4.4
171
519
34.2
5.9
229
1169
76.9
2.1
83
567
56.9
3.3
196
385
38.7
4.3
260
728
73.0
1.3
79
5456
9.2
527
28.1
1671
13.3
3710
100.0
527
34.7
376
37.8

Hockey: NHL
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
9.7
30.6
307
146
352
868
18.8
6.9
9.2
22.7
292
108
310
1153
16.5
9.2
11.2
41.8
357
199
168
757
9.0
6.0
8.5
38.3
271
182
225
627
12.0
5.0
15.3
42.8
487
203

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
68.0
9.7
1092
379
2754
352
74.2
23.2
72.0
9.2
1156
361
2005
310
54.1
20.4
72.8
11.2
1168
440
1584
168
42.7
11.1
80.2
8.5
1288
334
1106
225
29.8
14.8
75.5
15.3
1212
601
Used Tablet
for Sports
6.9
412
201
20.2
5.3
314
310
31.1
11.2
672
168
16.9
8.5
510
225
22.5
15.3
917

Hockey: NHL
FAN CONSUMPTION INDEX - Number of Hockey: NHL Games Attended/Watched
Attended 4+ Games
Watched Television 12+ Games
Total
59579
100.0
100.0
12021
20.2
100.0
100
Used Smart Used Mobile

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
1335
3314
100.0
37.2
11.1
27.6
496
185
Used Tablet
for Sports
5021
100.0
8.4
1636
32.6
13.6
161
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
3084
1088
38.9
31.8
25.7
9.1
193
157
Facebook
Twitter
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
716
53.6
4.1
184
398
29.8
4.5
200
1025
76.8
1.9
83
4329
48.6
25.0
167
2494
28.0
28.1
188
8901
100.0
16.2
108
2179
43.4
12.6
149
1366
27.2
15.4
183
5021
100.0
9.1
108
4059
51.2
23.4
176
2365
29.9
26.7
201
7921
100.0
14.4
108
2489
72.6
14.4
250
1867
54.5
21.0
366
2743
80.0
5.0
87
5456
9.2
446
33.4
1649
18.5
1114
22.2
1610
20.3
3427
100.0

Hockey: NHL
Attended 4+ Games
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100

Phone for
Device for
Sports
Sports
8.2
30.2
365
202
271
846
20.3
9.5
7.1
22.1
316
148
295
1153
22.1
13.0
10.7
41.8
478
280
154
757
11.5
8.5
7.8
38.3
348
257
225
627
16.8
7.0
15.3
42.8
684
286
Used Tablet
for Sports
20.4
242
374
7.4
9.8
116
979
19.5
35.5
422
694
13.8
35.2
417
453
9.0
30.9
367
Watched Onli

Phone for
Device for
Sports
Sports
29.5
62.8
222
1092
807
2471
10.2
72.1
21.1
64.6
159
1123
1139
1928
14.4
56.3
41.3
70.0
311
1216
743
1507
9.4
44.0
37.6
76.3
283
1326
627
1029
7.9
30.0
42.8
70.2
322
1221

Hockey: NHL
EX - Number of Hockey: NHL Games Attended/Watched
Watched Online 3+ Games
Total
59579
100.0
100.0
12021
20.2
100.0
100
Used Tablet
for Sports
2291
100.0
3.8
815
35.6
6.8
176
Used Smart
Phone for
Sports
3275
100.0
5.5
972
29.7
8.1
147
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
1487
64.9
8.6
223
1002
43.8
11.3
294
1710
74.6
3.1
81
2413
73.7
13.9
254
1750
53.4
19.7
359
2632
80.4
4.8
87
5456
9.2
2291
100.0
3275
100.0
Facebook
Twitter

Hockey: NHL
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Used Tablet
for Sports
42.0
1092
1435
62.6
37.5
976
1650
72.0
59.9
1557
1444
63.0
73.1
1901
751
32.8
51.3
1333
Used Smart
Phone for
Sports
60.0
1092
2319
70.8
60.6
1102
1843
56.3
66.9
1216
1421
43.4
71.9
1309
994
30.3
67.8
1234

Hockey: NHL
Attended
Total
59579
100.0
100.0
12021
20.2
100.0
100
Total
12021
100.0
100.0
12021
100.0
100.0
496
1
6752
100.0
56.2
6752
100.0
56.2
496
2-3
3393
100.0
28.2
3393
100.0
28.2
496
4+
1876
100.0
15.6
1876
100.0
15.6
496
Total
56103
100.0
100.0
8545
15.2
100.0
75
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
4411
36.7
100.0
126
2722
22.6
100.0
152
8364
69.6
100.0
75
2269
33.6
51.4
116
1190
17.6
43.7
118
4284
63.4
51.2
69
1310
38.6
29.7
133
1013
29.9
37.2
201
2716
80.1
32.5
87
832
44.3
18.9
153
519
27.7
19.1
186
1364
72.7
16.3
79
16318
29.1
100.0
100
8410
15.0
100.0
101
55012
98.1
100.0
106
5456
9.2
1567
13.0
395
5.8
644
19.0
527
28.1
5456
9.7
Facebook
Twitter

Hockey: NHL
Attended
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Total
100.0
142
1039
8.6
100.0
135
892
7.4
100.0
160
653
5.4
100.0
164
511
4.2
100.0
173
1
25.2
64
182
2.7
17.6
42
316
4.7
35.4
101
219
3.2
33.6
98
159
2.4
31.1
96
2-3
41.1
207
504
14.9
48.5
231
267
7.9
29.9
170
266
7.8
40.6
236
127
3.7
24.9
152
4+
33.7
307
352
18.8
33.9
292
310
16.5
34.7
357
168
9.0
25.8
271
225
12.0
44.0
487
Total
100.0
106
3826
6.8
100.0
106
2756
4.9
100.0
106
1975
3.5
100.0
106
1466
2.6
100.0
106

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
59579
100.0
100.0
12021
20.2
100.0
100
Total
55012
100.0
98.1
8364
15.2
97.9
75
1-2
19110
100.0
34.1
1028
5.4
12.0
27
3-11
23360
100.0
41.6
3075
13.2
36.0
65
12+
12542
100.0
22.4
4262
34.0
49.9
168
Total
5456
100.0
9.7
1567
28.7
18.3
142
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
15688
28.5
96.1
98
8043
14.6
95.6
98
55012
100.0
100.0
108
3509
18.4
21.5
63
1506
7.9
17.9
53
19110
100.0
34.7
108
7249
31.0
44.4
107
4019
17.2
47.8
116
23360
100.0
42.5
108
4931
39.3
30.2
135
2518
20.1
29.9
135
12542
100.0
22.8
108
3616
66.3
22.2
228
2617
48.0
31.1
322
4365
80.0
7.9
87
5456
9.2
4365
7.9
934
4.9
1759
7.5
1671
13.3
5456
100.0
Facebook
Twitter

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Total
80.0
87
3115
5.7
81.4
88
2341
4.3
84.9
92
1649
3.0
83.5
90
1377
2.5
93.9
102
1-2
17.1
53
750
3.9
19.6
61
544
2.8
19.7
62
467
2.4
23.6
74
329
1.7
22.4
70
3-11
32.2
82
1497
6.4
39.1
100
644
2.8
23.4
60
425
1.8
21.5
55
421
1.8
28.8
73
12+
30.6
146
868
6.9
22.7
108
1153
9.2
41.8
199
757
6.0
38.3
182
627
5.0
42.8
203
Total
100.0
1092
3826
70.1
100.0
1092
2756
50.5
100.0
1092
1975
36.2
100.0
1092
1466
26.9
100.0
1092

Hockey: NHL
Watched
Computer/Tablet/Smart Phone
Total
59579
100.0
100.0
12021
20.2
100.0
100
1-2
1746
100.0
3.1
441
25.3
5.2
125
3+
3710
100.0
6.6
1125
30.3
13.2
150
Computer Total Mobile

3826
2756
100.0
100.0
6.8
4.9
1039
892
27.2
32.4
12.2
10.4
135
160
Tablet
1975
100.0
3.5
653
33.1
7.6
164
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
917
52.5
5.6
181
751
43.0
8.9
289
1376
78.8
2.5
85
2699
72.7
16.5
250
1867
50.3
22.2
338
2989
80.6
5.4
87
2764
72.2
16.9
249
1941
50.7
23.1
341
3115
81.4
5.7
88
1619
58.7
9.9
202
1138
41.3
13.5
277
2341
84.9
4.3
92
1123
56.8
6.9
196
826
41.8
9.8
281
1649
83.5
3.0
90
5456
9.2
1746
100.0
3710
100.0
3826
100.0
2756
100.0
1975
100.0
Facebook
Twitter

Hockey: NHL
Watched
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
1-2
32.0
1092
1072
61.4
28.0
956
751
43.0
27.2
929
391
22.4
19.8
676
359
20.6
24.5
836
3+
68.0
1092
2754
74.2
72.0
1156
2005
54.1
72.8
1168
1584
42.7
80.2
1288
1106
29.8
75.5
1212

70.1
50.5
1092
1092
3826
1126
100.0
40.9
100.0
29.4
1557
636
1126
2756
29.4
100.0
40.9
100.0
636
2162
896
1975
23.4
71.7
45.4
100.0
707
2162
802
1466
21.0
53.2
54.7
100.0
852
2162
Tablet
36.2
1092
896
45.4
23.4
707
1975
100.0
71.7
2162
1975
100.0
100.0
3016
685
34.7
46.7
1409

Hockey: NHL
Watched
Use Mobile Device for Sports
Total
59579
100.0
100.0
12021
20.2
100.0
100
Smart
Phone
1466
100.0
2.6
511
34.8
6.0
173
Total
Mobile
39864
100.0
66.9
9513
23.9
79.1
118
Tablet
23046
100.0
38.7
4874
21.2
40.5
105
Smart
Phone
35795
100.0
60.1
8806
24.6
73.3
122
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
1000
68.3
6.1
235
734
50.1
8.7
336
1377
93.9
2.5
102
14533
36.5
83.9
125
8135
20.4
91.7
137
36339
91.2
66.1
99
8962
38.9
51.7
134
4957
21.5
55.9
144
20839
90.4
37.9
98
13720
38.3
79.2
132
7811
21.8
88.1
147
32527
90.9
59.1
98
5456
9.2
1466
100.0
5030
12.6
3420
14.8
4781
13.4
Facebook
Twitter

Hockey: NHL
Watched
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Smart
Phone
26.9
1092
802
54.7
21.0
852
1466
100.0
53.2
2162
685
46.7
34.7
1409
1466
100.0
100.0
4065
Total
Mobile
92.2
138
3439
8.6
89.9
134
2640
6.6
95.8
143
1859
4.7
94.1
141
1389
3.5
94.7
142
Tablet
62.7
162
1930
8.4
50.4
130
2362
10.2
85.7
222
1796
7.8
90.9
235
1111
4.8
75.8
196
Smart
Phone
87.6
146
3287
9.2
85.9
143
2457
6.9
89.1
148
1722
4.8
87.2
145
1306
3.6
89.1
148

Hockey: NHL
Twitter Usage Following this Sport
Total
59579
100.0
100.0
12021
20.2
100.0
100
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
4060
1338
22.5
14.6
33.8
11.1
112
72
Total
8870
100.0
14.9
2722
30.7
22.6
152
Daily
1824
100.0
3.1
856
46.9
7.1
232
4-6 Days
a Week
1187
100.0
2.0
499
42.0
4.1
208
1-3 Days
a Week
1643
100.0
2.8
619
37.7
5.1
187
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
7755
43.0
44.8
148
8870
49.2
100.0
331
16694
92.6
30.3
100
1638
17.9
9.5
62
8651
94.5
15.7
102
6117
69.0
35.3
237
8870
100.0
100.0
672
8043
90.7
14.6
98
1307
71.6
7.5
246
1824
100.0
20.6
672
1698
93.1
3.1
101
654
55.1
3.8
190
1187
100.0
13.4
672
1107
93.3
2.0
101
1023
62.3
5.9
214
1643
100.0
18.5
672
1335
81.2
2.4
88
5456
9.2
2969
16.5
352
3.8
2617
29.5
713
39.1
413
34.8
389
23.7
Facebook
Twitter

Hockey: NHL
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Twitter
Twitter Users Do
Users Not Follow
54.4
6.4
180
42
2228
287
12.4
3.1
58.2
7.5
192
49
1366
229
7.6
2.5
49.6
8.3
164
54
1003
177
5.6
1.9
50.8
9.0
168
58
823
89
4.6
1.0
56.2
6.1
186
39
Total
48.0
322
1941
21.9
50.7
341
1138
12.8
41.3
277
826
9.3
41.8
281
734
8.3
50.1
336
Daily
13.1
427
331
18.2
8.7
283
491
26.9
17.8
582
370
20.3
18.7
612
279
15.3
19.0
622
4-6 Days
a Week
7.6
380
367
30.9
9.6
481
138
11.6
5.0
251
90
7.5
4.5
228
138
11.6
9.4
471
1-3 Days
a Week
7.1
258
320
19.5
8.4
303
330
20.1
12.0
434
278
16.9
14.1
511
227
13.8
15.5
561

Hockey: NHL
Total
59579
100.0
100.0
12021
20.2
100.0
100
Facebook Usage Following this Sp
Less than
Facebook
Once a Facebook Users Do
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
749
8679
4269
17.8
20.3
16.7
6.2
72.2
35.5
88
100
83
Total
17320
100.0
29.1
4411
25.5
36.7
126
Daily
3188
100.0
5.4
1335
41.9
11.1
207
4-6 Days
a Week
1931
100.0
3.2
773
40.0
6.4
198
3188
100.0
18.4
344
1246
39.1
14.0
263
2935
92.1
5.3
100
1931
100.0
11.2
344
850
44.0
9.6
295
1668
86.4
3.0
94
884
27.7
330
17.1
Facebook
Twitter
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
3133
74.3
18.1
256
4216
100.0
47.5
672
3903
92.6
7.1
100
17320
40.4
100.0
139
7883
18.4
88.9
124
39606
92.5
72.0
100
1766
6.9
19.9
47
23918
93.8
43.5
102
17320
100.0
100.0
344
6117
35.3
69.0
237
15688
90.6
28.5
98
5456
9.2
1102
26.1
4302
10.0
687
2.7
3616
20.9

Hockey: NHL
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Less than
Facebook
Week
Users Not Follow
20.2
78.8
12.6
285
110
29
923
3362
597
21.9
7.9
2.3
24.1
87.9
15.6
341
122
36
179
1867
249
4.2
4.4
1.0
6.5
67.8
9.0
92
94
21
88
1319
196
2.1
3.1
0.8
4.5
66.8
9.9
63
93
23
91
1125
125
2.2
2.6
0.5
6.2
76.8
8.5
88
107
20
Total
66.3
228
2764
16.0
72.2
249
1619
9.3
58.7
202
1123
6.5
56.8
196
1000
5.8
68.3
235
Daily
16.2
303
589
18.5
15.4
288
626
19.6
22.7
424
511
16.0
25.9
483
443
13.9
30.2
564
4-6 Days
a Week
6.0
187
241
12.5
6.3
194
281
14.6
10.2
315
131
6.8
6.6
205
281
14.6
19.2
592

Hockey: NHL
Facebook Usage Following this Sport
Participated in Sport
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
1082
864
13.8
38.6
9.0
7.2
68
191
Total
59579
100.0
100.0
12021
20.2
100.0
100
1-3 Days
a Week
4330
100.0
7.3
1220
28.2
10.2
140
Ever
Partic.
11293
100.0
19.0
3252
28.8
27.1
143
17320
29.1
100.0
100
8870
14.9
100.0
100
55012
92.3
100.0
100
4330
100.0
25.0
344
1222
28.2
13.8
189
3632
83.9
6.6
91
7869
100.0
45.4
344
2800
35.6
31.6
239
7453
94.7
13.5
103
1493
66.8
8.6
230
744
33.3
8.4
224
1783
79.8
3.2
86
4101
36.3
23.7
125
2189
19.4
24.7
130
10166
90.0
18.5
97
5456
9.2
999
23.1
1403
17.8
636
28.5
1260
11.2
Facebook
Twitter

Hockey: NHL
Total Mobile (Net)
Tablet
Smart Phone

Total
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
100
1975
3.3
100.0
100
1466
2.5
100.0
100
1-3 Days
a Week
18.3
252
726
16.8
19.0
261
355
8.2
12.9
177
268
6.2
13.6
187
132
3.1
9.0
124
Less than
Once a
Week Past Year
25.7
11.7
195
311
1208
474
15.4
21.2
31.6
12.4
239
330
357
537
4.5
24.0
13.0
19.5
98
520
212
473
2.7
21.1
10.8
23.9
81
638
145
339
1.8
15.2
9.9
23.1
75
617
Ever
Partic.
23.1
122
988
8.8
25.8
136
812
7.2
29.5
155
622
5.5
31.5
166
614
5.4
41.9
221

Attended/Watched:
Hockey: NHL
Gender
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
Male
36920
100.0
62.0
7280
19.7
100.0
60.6
98
3921
10.6
53.9
58.1
94
1961
5.3
26.9
57.8
93
1398
3.8
19.2
74.5
120
35145
95.2
62.6
101
Female
22659
100.0
38.0
4741
20.9
100.0
39.4
104
2831
12.5
59.7
41.9
110
1432
6.3
30.2
42.2
111
478
2.1
10.1
25.5
67
20958
92.5
37.4
98
Age
13-17
3134
100.0
5.3
253
8.1
100.0
2.1
40
101
3.2
39.9
1.5
28
152
4.9
60.1
8.1
154
2983
95.2
5.3
101
18-24
6743
100.0
11.3
1354
20.1
100.0
11.3
100
650
9.6
48.0
9.6
85
531
7.9
39.2
15.7
138
173
2.6
12.8
9.2
82
6382
94.6
11.4
101
25-34
11190
100.0
18.8
2897
25.9
100.0
24.1
128
1825
16.3
63.0
27.0
144
656
5.9
22.7
19.3
103
416
3.7
14.4
22.2
118
10298
92.0
18.4
98
35-49
14797
100.0
24.8
3829
25.9
100.0
31.9
128
2041
13.8
53.3
30.2
122
932
6.3
24.4
27.5
111
856
5.8
22.4
45.6
184
13591
91.8
24.2
98

Attended/Watched:
Hockey: NHL
Gender
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
Male
34574
93.6
100.0
62.8
101
11285
30.6
32.6
59.1
95
13908
37.7
40.2
59.5
96
9381
25.4
27.1
74.8
121
Female
20438
90.2
100.0
37.2
98
7825
34.5
38.3
40.9
108
9453
41.7
46.3
40.5
106
3161
13.9
15.5
25.2
66
Age
13-17
2684
85.7
100.0
4.9
93
1187
37.9
44.2
6.2
118
1358
43.3
50.6
5.8
111
139
4.4
5.2
1.1
21
18-24
6225
92.3
100.0
11.3
100
2349
34.8
37.7
12.3
109
2842
42.1
45.7
12.2
107
1034
15.3
16.6
8.2
73
25-34
10137
90.6
100.0
18.4
98
3602
32.2
35.5
18.9
100
3656
32.7
36.1
15.7
83
2879
25.7
28.4
23.0
122
35-49
13383
90.4
100.0
24.3
98
4469
30.2
33.4
23.4
94
6244
42.2
46.7
26.7
108
2671
18.1
20.0
21.3
86

Attended/Watched:
Hockey: NHL
Gender
Watched on Computer/Tablet/Smart Phone
1-2
3-11
12+
Watched on Computer/Laptop/Netbook
Watched on Tablet/Smart Phone
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
Male
3673
9.9
100.0
67.3
109
1090
3.0
29.7
62.4
101
1930
5.2
52.5
67.0
108
653
1.8
17.8
78.5
127
2896
7.8
75.7
122
1666
4.5
60.4
Female
1784
7.9
100.0
32.7
86
656
2.9
36.8
37.6
99
949
4.2
53.2
33.0
87
179
0.8
10.0
21.5
57
930
4.1
24.3
64
1090
4.8
39.6
Age
13-17
1070
34.2
100.0
19.6
373
44
1.4
4.1
2.5
48
1026
32.7
95.9
35.7
678
816
26.0
21.3
405
494
15.8
17.9
18-24
1385
20.5
100.0
25.4
224
717
10.6
51.8
41.0
363
520
7.7
37.6
18.1
160
148
2.2
10.7
17.8
157
1155
17.1
30.2
267
528
7.8
19.1
25-34
1309
11.7
100.0
24.0
128
450
4.0
34.4
25.8
137
635
5.7
48.5
22.0
117
225
2.0
17.2
27.0
144
839
7.5
21.9
117
677
6.1
24.6
35-49
1170
7.9
100.0
21.4
86
471
3.2
40.3
27.0
109
492
3.3
42.0
17.1
69
207
1.4
17.7
24.9
100
638
4.3
16.7
67
807
5.5
29.3

Attended/Watched:
Hockey: NHL
Gender
Watched on Tablet
Watched on Smart Phone

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Male
98
1176
3.2
59.6
96
967
2.6
66.0
106
Female
104
799
3.5
40.4
106
499
2.2
34.0
89
Age
13-17
341
387
12.3
19.6
372
282
9.0
19.2
366
18-24
169
501
7.4
25.4
224
296
4.4
20.2
178
25-34
131
374
3.3
18.9
101
406
3.6
27.7
148
35-49
118
512
3.5
25.9
104
382
2.6
26.1
105

Attended/Watched:
Hockey: NHL
Age
Attended
2-3
4+
Watched (any)
Household Income
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
50+
23715
100.0
39.8
3687
15.5
100.0
30.7
77
2136
9.0
57.9
31.6
79
1272
5.4
34.5
37.5
94
279
1.2
7.6
14.9
37
22850
96.4
40.7
102
Under
$25K
8640
100.0
14.5
702
8.1
100.0
5.8
40
390
4.5
55.5
5.8
40
153
1.8
21.7
4.5
31
159
1.8
22.7
8.5
59
8362
96.8
14.9
103
$25K$49.9K
12363
100.0
20.7
2618
21.2
100.0
21.8
105
1854
15.0
70.8
27.5
132
610
4.9
23.3
18.0
87
154
1.2
5.9
8.2
39
11844
95.8
21.1
102
$50K$99.9K
20424
100.0
34.3
4077
20.0
100.0
33.9
99
2038
10.0
50.0
30.2
88
1396
6.8
34.2
41.2
120
643
3.1
15.8
34.3
100
19081
93.4
34.0
99
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
4625
3587
25.5
24.0
100.0
100.0
38.5
29.8
126
119
2470
1686
13.6
11.3
53.4
47.0
36.6
25.0
120
99
1234
1323
6.8
8.8
26.7
36.9
36.4
39.0
119
155
920
577
5.1
3.9
19.9
16.1
49.1
30.7
161
122
16816
14076
92.6
94.1
30.0
25.1
98
100

Attended/Watched:
Hockey: NHL
Age
Watched on TV
1-2
3-11
12+
Household Income
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
50+
22582
95.2
100.0
41.0
103
7502
31.6
33.2
39.3
99
9260
39.0
41.0
39.6
100
5820
24.5
25.8
46.4
117
Under
$25K
7966
92.2
100.0
14.5
100
2997
34.7
37.6
15.7
108
3310
38.3
41.5
14.2
98
1659
19.2
20.8
13.2
91
$25K$49.9K
11643
94.2
100.0
21.2
102
3834
31.0
32.9
20.1
97
5385
43.6
46.3
23.1
111
2423
19.6
20.8
19.3
93
$50K$99.9K
18719
91.7
100.0
34.0
99
6483
31.7
34.6
33.9
99
7548
37.0
40.3
32.3
94
4688
23.0
25.0
37.4
109
Re
$100K
&Over North East
16683
13903
91.9
92.9
100.0
100.0
30.3
25.3
100
101
5794
3293
31.9
22.0
34.7
23.7
30.3
17.2
100
69
7118
6137
39.2
41.0
42.7
44.1
30.5
26.3
100
105
3771
4473
20.8
29.9
22.6
32.2
30.1
35.7
99
142

Attended/Watched:
Hockey: NHL
Age
1-2
3-11
12+
Household Income
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
50+
523
2.2
100.0
9.6
24
65
0.3
12.4
3.7
9
205
0.9
39.3
7.1
18
253
1.1
48.3
30.4
76
378
1.6
9.9
25
250
1.1
9.1
Under
$25K
1017
11.8
100.0
18.6
128
480
5.6
47.2
27.5
190
486
5.6
47.8
16.9
116
51
0.6
5.0
6.1
42
593
6.9
15.5
107
438
5.1
15.9
$25K$49.9K
1010
8.2
100.0
18.5
89
253
2.0
25.1
14.5
70
540
4.4
53.5
18.8
90
217
1.8
21.5
26.1
126
690
5.6
18.0
87
620
5.0
22.5
$50K$99.9K
2304
11.3
100.0
42.2
123
685
3.4
29.7
39.2
114
1248
6.1
54.2
43.4
127
370
1.8
16.1
44.5
130
1727
8.5
45.1
132
1018
5.0
36.9
Re
$100K
&Over North East
1125
1405
6.2
9.4
100.0
100.0
20.6
25.8
68
103
328
690
1.8
4.6
29.1
49.1
18.8
39.5
62
157
604
592
3.3
4.0
53.7
42.1
21.0
20.6
69
82
194
123
1.1
0.8
17.2
8.8
23.3
14.8
76
59
817
747
4.5
5.0
21.4
19.5
70
78
679
753
3.7
5.0
24.6
27.3

Attended/Watched:
Hockey: NHL
Age
Watched on Tablet

Household Income
Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
50+
23
201
0.8
10.2
26
99
0.4
6.8
17
Under
$25K
110
275
3.2
13.9
96
179
2.1
12.2
84
$25K$49.9K
108
361
2.9
18.3
88
399
3.2
27.2
131
$50K$99.9K
108
751
3.7
38.0
111
463
2.3
31.6
92
Re
$100K
&Over North East
81
109
589
520
3.2
3.5
29.8
26.3
98
105
424
284
2.3
1.9
29.0
19.4
95
77

Attended/Watched:
Hockey: NHL
Region
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
North
Central
16269
100.0
27.3
2816
17.3
100.0
23.4
86
1346
8.3
47.8
19.9
73
1223
7.5
43.4
36.0
132
247
1.5
8.8
13.2
48
15639
96.1
27.9
102
South
16625
100.0
27.9
2832
17.0
100.0
23.6
84
1986
11.9
70.1
29.4
105
299
1.8
10.6
8.8
32
548
3.3
19.3
29.2
105
15559
93.6
27.7
99
West
11718
100.0
19.7
2786
23.8
100.0
23.2
118
1734
14.8
62.3
25.7
131
547
4.7
19.6
16.1
82
504
4.3
18.1
26.9
137
10828
92.4
19.3
98
Total
12933
100.0
21.7
6145
47.5
100.0
51.1
235
2730
21.1
44.4
40.4
186
2080
16.1
33.8
61.3
282
1335
10.3
21.7
71.2
328
11336
87.6
20.2
93
$1-49
6237
100.0
10.5
2301
36.9
100.0
19.1
183
1287
20.6
55.9
19.1
182
632
10.1
27.4
18.6
178
382
6.1
16.6
20.4
195
5493
88.1
9.8
94
$50+
6696
100.0
11.2
3844
57.4
100.0
32.0
284
1443
21.6
37.5
21.4
190
1448
21.6
37.7
42.7
380
952
14.2
24.8
50.8
452
5842
87.2
10.4
93

Attended/Watched:
Hockey: NHL
Region
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
North
Central
15564
95.7
100.0
28.3
104
4079
25.1
26.2
21.3
78
7802
48.0
50.1
33.4
122
3682
22.6
23.7
29.4
108
South
15008
90.3
100.0
27.3
98
6342
38.1
42.3
33.2
119
5601
33.7
37.3
24.0
86
3065
18.4
20.4
24.4
88
West
10537
89.9
100.0
19.2
97
5396
46.0
51.2
28.2
144
3820
32.6
36.3
16.4
83
1321
11.3
12.5
10.5
54
Total
11088
85.7
100.0
20.2
93
1742
13.5
15.7
9.1
42
4405
34.1
39.7
18.9
87
4941
38.2
44.6
39.4
181
$1-49
5267
84.4
100.0
9.6
91
977
15.7
18.5
5.1
49
2528
40.5
48.0
10.8
103
1762
28.3
33.5
14.0
134
$50+
5821
86.9
100.0
10.6
94
766
11.4
13.2
4.0
36
1877
28.0
32.2
8.0
71
3179
47.5
54.6
25.3
225

Attended/Watched:
Hockey: NHL
Region
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
North
Central
1592
9.8
100.0
29.2
107
209
1.3
13.1
12.0
44
1341
8.2
84.3
46.6
171
41
0.3
2.6
5.0
18
1467
9.0
38.3
140
607
3.7
22.0
South
1456
8.8
100.0
26.7
96
410
2.5
28.2
23.5
84
543
3.3
37.3
18.9
68
502
3.0
34.5
60.3
216
860
5.2
22.5
81
922
5.5
33.5
West
1004
8.6
100.0
18.4
94
436
3.7
43.5
25.0
127
402
3.4
40.0
14.0
71
166
1.4
16.5
19.9
101
752
6.4
19.7
100
473
4.0
17.2
Total
3024
23.4
100.0
55.4
255
725
5.6
24.0
41.5
191
1854
14.3
61.3
64.4
297
445
3.4
14.7
53.5
247
1872
14.5
48.9
225
1793
13.9
65.1
$1-49
1824
29.2
100.0
33.4
319
247
4.0
13.6
14.2
135
1348
21.6
73.9
46.8
447
229
3.7
12.5
27.5
263
1457
23.4
38.1
364
850
13.6
30.9
$50+
1200
17.9
100.0
22.0
196
477
7.1
39.8
27.3
243
506
7.6
42.2
17.6
156
216
3.2
18.0
26.0
231
415
6.2
10.9
97
943
14.1
34.2

Attended/Watched:
Hockey: NHL
Region
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
North
Central
81
492
3.0
24.9
91
403
2.5
27.5
101
South
120
726
4.4
36.7
132
444
2.7
30.3
109
West
87
238
2.0
12.0
61
335
2.9
22.8
116
Total
300
1273
9.8
64.5
297
1090
8.4
74.4
343
$1-49
295
681
10.9
34.5
329
483
7.7
33.0
315
$50+
304
592
8.8
30.0
267
607
9.1
41.4
369

Attended/Watched:
Hockey: NHL
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
1876
4262
100.0
34.0
100.0
100.0
15.6
35.5
496
168
1920
15.3
45.0
28.4
135
1493
11.9
35.0
44.0
209
1876
849
100.0
6.8
100.0
19.9
100.0
45.2
3176
215
1427
12542
76.1
100.0
2.5
22.4
81
106

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
1125
1521
30.3
100.0
100.0
100.0
9.4
12.7
150
496
395
10.6
35.1
5.8
94
384
10.4
34.1
11.3
182
346
1521
9.3
100.0
30.8
100.0
18.5
81.1
297
3176
3710
1232
100.0
81.0
6.6
2.2
106
86
Used Tablet
for Sports
996
100.0
1.7
996
100.0
100.0
8.3
496
996
100.0
100.0
53.1
3176
769
77.2
1.4
82

Attended/Watched:
Hockey: NHL
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1364
12542
72.7
100.0
100.0
100.0
2.5
22.8
79
108
516
27.5
37.8
2.2
70
849
45.2
62.2
6.8
215
12542
100.0
100.0
100.0
475

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
2989
1169
80.6
76.9
100.0
100.0
5.4
2.1
87
83
553
14.9
18.5
2.9
46
1283
436
34.6
28.7
42.9
37.3
5.5
1.9
88
73
1153
733
31.1
48.2
38.6
62.7
9.2
5.8
148
229
Used Tablet
for Sports
728
73.0
100.0
1.3
79
369
37.0
50.7
1.6
94
359
36.0
49.3
2.9
171

Attended/Watched:
Hockey: NHL
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
527
1671
28.1
13.3
100.0
100.0
9.7
30.6
307
146
181
518
9.6
4.1
34.3
31.0
10.4
29.7
329
141
98
728
5.2
5.8
18.5
43.6
3.4
25.3
108
120
249
425
13.3
3.4
47.2
25.4
29.9
51.0
950
242
352
868
18.8
6.9
9.2
22.7
292
108
310
1153
16.5
9.2
11.2
41.8

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
527
100.0
34.7
100.0
100.0
68.0
9.7
1092
379
181
11.9
34.3
10.4
406
2878
98
77.6
6.4
77.6
18.5
100.0
3.4
1606
133
832
249
22.4
16.4
22.4
47.2
100.0
29.9
1606
1171
2754
352
74.2
23.2
72.0
9.2
1156
361
2005
310
54.1
20.4
72.8
11.2
Used Tablet
for Sports
376
37.8
100.0
6.9
412
89
9.0
23.7
5.1
305
59
6.0
15.8
2.1
124
228
22.8
60.5
27.4
1636
201
20.2
5.3
314
310
31.1
11.2

Attended/Watched:
Hockey: NHL
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
357
199
168
757
9.0
6.0
8.5
38.3
271
182
225
627
12.0
5.0
15.3
42.8
487
203

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
1168
440
1584
168
42.7
11.1
80.2
8.5
1288
334
1106
225
29.8
14.8
75.5
15.3
1212
601
Used Tablet
for Sports
672
168
16.9
8.5
510
225
22.5
15.3
917

Attended/Watched:
Hockey: NHL
Attended 4+ Games
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
1335
3314
100.0
37.2
100.0
100.0
11.1
27.6
496
185
1362
15.3
41.1
20.2
135
1218
13.7
36.8
35.9
240
1335
733
100.0
8.2
100.0
22.1
71.2
39.1
3176
261
1046
8901
78.3
100.0
1.9
15.9
83
106
Used Tablet
for Sports
5021
100.0
8.4
1636
32.6
100.0
13.6
161
636
12.7
38.9
9.4
112
641
12.8
39.2
18.9
224
359
7.2
22.0
19.1
227
5021
100.0
9.0
106
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
3084
1088
38.9
31.8
100.0
100.0
25.7
9.1
193
157
1280
395
16.2
11.5
41.5
36.3
18.9
5.8
143
102
1151
347
14.5
10.1
37.3
31.9
33.9
10.2
255
178
653
346
8.2
10.1
21.2
31.8
34.8
18.5
262
321
7921
3427
100.0
100.0
14.1
6.1
106
106

Attended/Watched:
Hockey: NHL
Attended 4+ Games
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100

Phone for
Device for
Sports
Sports
1025
8901
76.8
100.0
100.0
100.0
1.9
16.2
83
108
372
27.8
36.3
1.6
71
653
48.9
63.7
5.2
232
8901
100.0
100.0
71.0
475
Used Tablet
for Sports
5021
100.0
100.0
9.1
108
5021
100.0
100.0
40.0
475
Watched Onli

Phone for
Device for
Sports
Sports
7921
2743
100.0
80.0
100.0
100.0
14.4
5.0
108
87
476
13.9
17.3
2.5
43
1114
32.5
40.6
4.8
83
7921
1153
100.0
33.6
100.0
42.0
63.2
9.2
475
160

Attended/Watched:
Hockey: NHL
Attended 4+ Games
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0

Phone for
Device for
Sports
Sports
446
1649
33.4
18.5
100.0
100.0
8.2
30.2
365
202
181
496
13.5
5.6
40.5
30.1
10.4
28.4
462
190
73
728
5.4
8.2
16.3
44.2
2.5
25.3
113
169
193
425
14.4
4.8
43.2
25.7
23.2
51.0
1034
342
271
846
20.3
9.5
7.1
22.1
316
148
295
1153
22.1
13.0
10.7
41.8
Used Tablet
for Sports
1114
22.2
100.0
20.4
242
320
6.4
28.7
18.3
217
524
10.4
47.0
18.2
216
271
5.4
24.3
32.5
386
374
7.4
9.8
116
979
19.5
35.5
Watched Onli

Phone for
Device for
Sports
Sports
1610
3427
20.3
100.0
100.0
100.0
29.5
62.8
222
1092
496
6.3
30.8
28.4
214
703
2595
8.9
75.7
43.7
75.7
24.4
90.2
184
1567
410
832
5.2
24.3
25.5
24.3
49.3
100.0
371
1738
807
2471
10.2
72.1
21.1
64.6
159
1123
1139
1928
14.4
56.3
41.3
70.0

Attended/Watched:
Hockey: NHL
Attended 4+ Games
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100

Phone for
Device for
Sports
Sports
478
280
154
757
11.5
8.5
7.8
38.3
348
257
225
627
16.8
7.0
15.3
42.8
684
286
Used Tablet
for Sports
422
694
13.8
35.2
417
453
9.0
30.9
367
Watched Onli

Phone for
Device for
Sports
Sports
311
1216
743
1507
9.4
44.0
37.6
76.3
283
1326
627
1029
7.9
30.0
42.8
70.2
322
1221

Attended/Watched:
Hockey: NHL
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
Used Tablet
for Sports
2291
100.0
3.8
815
35.6
100.0
6.8
176
220
9.6
27.0
3.3
85
307
13.4
37.7
9.1
236
287
12.5
35.3
15.3
398
2291
100.0
4.1
106
Used Smart
Phone for
Sports
3275
100.0
5.5
972
29.7
100.0
8.1
147
359
11.0
37.0
5.3
97
347
10.6
35.7
10.2
186
265
8.1
27.3
14.1
257
3275
100.0
5.8
106

Attended/Watched:
Hockey: NHL
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
Used Tablet
for Sports
1710
74.6
100.0
3.1
81
476
20.8
27.8
2.5
65
440
19.2
25.7
1.9
49
794
34.7
46.5
6.3
165
Used Smart
Phone for
Sports
2632
80.4
100.0
4.8
87
440
13.4
16.7
2.3
42
1078
32.9
41.0
4.6
84
1113
34.0
42.3
8.9
162

Attended/Watched:
Hockey: NHL
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
Used Tablet
for Sports
2291
100.0
100.0
42.0
1092
Used Smart
Phone for
Sports
3275
100.0
100.0
60.0
1092
1683
73.4
73.4
58.5
1520
608
26.6
26.6
73.1
1902
1435
62.6
37.5
976
1650
72.0
59.9
2535
77.4
77.4
88.1
1602
740
22.6
22.6
89.0
1619
2319
70.8
60.6
1102
1843
56.3
66.9

Attended/Watched:
Hockey: NHL
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Used Tablet
for Sports
1557
1444
63.0
73.1
1901
751
32.8
51.3
1333
Used Smart
Phone for
Sports
1216
1421
43.4
71.9
1309
994
30.3
67.8
1234

Attended/Watched:
Hockey: NHL
Attended
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
Total
12021
100.0
100.0
12021
100.0
100.0
100.0
496
6752
56.2
56.2
100.0
496
3393
28.2
28.2
100.0
496
1876
15.6
15.6
100.0
496
8545
71.1
100.0
75
1
6752
100.0
56.2
6752
100.0
100.0
56.2
496
6752
100.0
100.0
100.0
882
2-3
3393
100.0
28.2
3393
100.0
100.0
28.2
496
4+
1876
100.0
15.6
1876
100.0
100.0
15.6
496
3393
100.0
100.0
100.0
1756
4365
64.6
51.1
69
2753
81.2
32.2
86
1876
100.0
100.0
100.0
3176
1427
76.1
16.7
81
Total
56103
100.0
100.0
8545
15.2
100.0
100.0
75
4365
7.8
51.1
100.0
69
2753
4.9
32.2
100.0
86
1427
2.5
16.7
100.0
81
56103
100.0
100.0
106

Attended/Watched:
Hockey: NHL
Attended
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
Total
8364
69.6
100.0
100.0
75
1028
8.6
12.3
100.0
27
3075
25.6
36.8
100.0
65
4262
35.5
50.9
100.0
168
1
4284
63.4
100.0
51.2
69
725
10.7
16.9
70.5
33
1639
24.3
38.3
53.3
62
1920
28.4
44.8
45.0
135
2-3
2716
80.1
100.0
32.5
87
303
8.9
11.2
29.5
28
919
27.1
33.9
29.9
69
1493
44.0
55.0
35.0
209
4+
1364
72.7
100.0
16.3
79
516
27.5
37.8
16.8
70
849
45.2
62.2
19.9
215
Total
55012
98.1
100.0
100.0
106
19110
34.1
34.7
100.0
106
23360
41.6
42.5
100.0
106
12542
22.4
22.8
100.0
106

Attended/Watched:
Hockey: NHL
Attended
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
Total
1567
13.0
100.0
100.0
142
441
3.7
28.2
100.0
125
556
4.6
35.5
100.0
96
569
4.7
36.3
100.0
339
1039
8.6
100.0
135
892
7.4
100.0
1
395
5.8
100.0
25.2
64
184
2.7
46.6
33.1
56
211
3.1
53.4
37.0
223
182
2.7
17.6
42
316
4.7
35.4
2-3
644
19.0
100.0
41.1
207
260
7.7
40.4
59.0
262
274
8.1
42.6
49.3
167
110
3.2
17.0
19.3
232
504
14.9
48.5
231
267
7.9
29.9
4+
527
28.1
100.0
33.7
307
181
9.6
34.3
41.0
329
98
5.2
18.5
17.6
108
249
13.3
47.2
43.7
950
352
18.8
33.9
292
310
16.5
34.7
Total
5456
9.7
100.0
100.0
106
1746
3.1
32.0
100.0
106
2878
5.1
52.8
100.0
106
832
1.5
15.2
100.0
106
3826
6.8
100.0
106
2756
4.9
100.0

Attended/Watched:
Hockey: NHL
Attended
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Total
160
653
5.4
100.0
164
511
4.2
100.0
173
1
101
219
3.2
33.6
98
159
2.4
31.1
96
2-3
170
266
7.8
40.6
236
127
3.7
24.9
152
4+
357
168
9.0
25.8
271
225
12.0
44.0
487
Total
106
1975
3.5
100.0
106
1466
2.6
100.0
106

Attended/Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
Total
55012
100.0
98.1
8364
15.2
100.0
97.9
75
4284
7.8
51.2
98.1
69
2716
4.9
32.5
98.7
87
1364
2.5
16.3
95.6
79
55012
100.0
98.1
106
1-2
19110
100.0
34.1
1028
5.4
100.0
12.0
27
725
3.8
70.5
16.6
33
303
1.6
29.5
11.0
28
19110
100.0
34.1
106
3-11
23360
100.0
41.6
3075
13.2
100.0
36.0
65
1639
7.0
53.3
37.6
62
919
3.9
29.9
33.4
69
516
2.2
16.8
36.2
70
23360
100.0
41.6
106
12+
12542
100.0
22.4
4262
34.0
100.0
49.9
168
1920
15.3
45.0
44.0
135
1493
11.9
35.0
54.2
209
849
6.8
19.9
59.5
215
12542
100.0
22.4
106
Total
5456
100.0
9.7
1567
28.7
100.0
18.3
142
395
7.2
25.2
9.0
64
644
11.8
41.1
23.4
207
527
9.7
33.7
37.0
307
5456
100.0
9.7
106

Attended/Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
Total
55012
100.0
100.0
100.0
108
19110
34.7
34.7
100.0
108
23360
42.5
42.5
100.0
108
12542
22.8
22.8
100.0
108
1-2
19110
100.0
100.0
34.7
108
19110
100.0
100.0
100.0
312
3-11
23360
100.0
100.0
42.5
108
12+
12542
100.0
100.0
22.8
108
23360
100.0
100.0
100.0
255
12542
100.0
100.0
100.0
475
Total
4365
80.0
100.0
7.9
87
934
17.1
21.4
4.9
53
1759
32.2
40.3
7.5
82
1671
30.6
38.3
13.3
146

Attended/Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
Total
4365
7.9
100.0
80.0
87
1376
2.5
31.5
78.8
85
2468
4.5
56.6
85.8
93
521
0.9
11.9
62.6
68
3115
5.7
81.4
88
2341
4.3
84.9
1-2
934
4.9
100.0
17.1
53
382
2.0
40.8
21.9
68
494
2.6
52.9
17.2
53
59
0.3
6.3
7.1
22
750
3.9
19.6
61
544
2.8
19.7
3-11
1759
7.5
100.0
32.2
82
476
2.0
27.0
27.2
69
1246
5.3
70.8
43.3
110
37
0.2
2.1
4.5
11
1497
6.4
39.1
100
644
2.8
23.4
12+
1671
13.3
100.0
30.6
146
518
4.1
31.0
29.7
141
728
5.8
43.6
25.3
120
425
3.4
25.4
51.0
242
868
6.9
22.7
108
1153
9.2
41.8
Total
5456
100.0
100.0
100.0
1092
1746
32.0
32.0
100.0
1092
2878
52.8
52.8
100.0
1092
832
15.2
15.2
100.0
1092
3826
70.1
100.0
1092
2756
50.5
100.0

Attended/Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Total
92
1649
3.0
83.5
90
1377
2.5
93.9
102
1-2
62
467
2.4
23.6
74
329
1.7
22.4
70
3-11
60
425
1.8
21.5
55
421
1.8
28.8
73
12+
199
757
6.0
38.3
182
627
5.0
42.8
203
Total
1092
1975
36.2
100.0
1092
1466
26.9
100.0
1092

Attended/Watched:
Hockey: NHL
Watched
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
1-2
1746
100.0
3.1
441
25.3
100.0
5.2
125
260
14.9
59.0
9.5
262
181
10.4
41.0
12.7
329
1746
100.0
3.1
106
3+
3710
100.0
6.6
1125
30.3
100.0
13.2
150
395
10.6
35.1
9.0
94
384
10.4
34.1
14.0
182
346
9.3
30.8
24.3
297
3710
100.0
6.6
106

3826
2756
100.0
100.0
6.8
4.9
1039
892
27.2
32.4
100.0
100.0
12.2
10.4
135
160
182
316
4.8
11.5
17.6
35.4
4.2
7.2
42
101
504
267
13.2
9.7
48.5
29.9
18.3
9.7
231
170
352
310
9.2
11.2
33.9
34.7
24.7
21.7
292
357
3826
2756
100.0
100.0
6.8
4.9
106
106
Tablet
1975
100.0
3.5
653
33.1
100.0
7.6
164
219
11.1
33.6
5.0
98
266
13.4
40.6
9.6
236
168
8.5
25.8
11.8
271
1975
100.0
3.5
106

Attended/Watched:
Hockey: NHL
Watched
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
1-2
1376
78.8
100.0
2.5
85
382
21.9
27.7
2.0
68
476
27.2
34.6
2.0
69
518
29.7
37.7
4.1
141
3+
2989
80.6
100.0
5.4
87
553
14.9
18.5
2.9
46
1283
34.6
42.9
5.5
88
1153
31.1
38.6
9.2
148

3115
2341
81.4
84.9
100.0
100.0
5.7
4.3
88
92
750
544
19.6
19.7
24.1
23.2
3.9
2.8
61
62
1497
644
39.1
23.4
48.0
27.5
6.4
2.8
100
60
868
1153
22.7
41.8
27.9
49.3
6.9
9.2
108
199
Tablet
1649
83.5
100.0
3.0
90
467
23.6
28.3
2.4
74
425
21.5
25.8
1.8
55
757
38.3
45.9
6.0
182

Attended/Watched:
Hockey: NHL
Watched
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
1-2
1746
100.0
100.0
32.0
1092
1746
100.0
100.0
100.0
3412
1072
61.4
28.0
956
751
43.0
27.2
3+
3710
100.0
100.0
68.0
1092
2878
77.6
77.6
100.0
1606
832
22.4
22.4
100.0
1606
2754
74.2
72.0
1156
2005
54.1
72.8

3826
2756
100.0
100.0
100.0
100.0
70.1
50.5
1092
1092
1072
751
28.0
27.2
28.0
27.2
61.4
43.0
956
929
2071
1576
54.1
57.2
54.1
57.2
72.0
54.7
1121
1183
683
430
17.8
15.6
17.8
15.6
82.1
51.6
1278
1116
3826
1126
100.0
40.9
100.0
29.4
1557
636
1126
2756
29.4
100.0
40.9
100.0
Tablet
1975
100.0
100.0
36.2
1092
391
19.8
19.8
22.4
676
1267
64.1
64.1
44.0
1328
317
16.0
16.0
38.1
1149
896
45.4
23.4
707
1975
100.0
71.7

Attended/Watched:
Hockey: NHL
Watched
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
1-2
929
391
22.4
19.8
676
359
20.6
24.5
836
3+
1168
1584
42.7
80.2
1288
1106
29.8
75.5
1212

636
2162
896
1975
23.4
71.7
45.4
100.0
707
2162
802
1466
21.0
53.2
54.7
100.0
852
2162
Tablet
2162
1975
100.0
100.0
3016
685
34.7
46.7
1409

Attended/Watched:
Hockey: NHL
Watched
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
Smart
Phone
1466
100.0
2.6
511
34.8
100.0
6.0
173
159
10.8
31.1
3.6
96
127
8.7
24.9
4.6
152
225
15.3
44.0
15.7
487
1466
100.0
2.6
106
Total
Mobile
39864
100.0
66.9
9513
23.9
100.0
79.1
118
5235
13.1
55.0
77.5
116
2757
6.9
29.0
81.3
121
1521
3.8
16.0
81.1
121
37312
93.6
66.5
99
Tablet
23046
100.0
38.7
4874
21.2
100.0
40.5
105
2372
10.3
48.7
35.1
91
1505
6.5
30.9
44.4
115
996
4.3
20.4
53.1
137
21611
93.8
38.5
100
Smart
Phone
35795
100.0
60.1
8806
24.6
100.0
73.3
122
4780
13.4
54.3
70.8
118
2690
7.5
30.5
79.3
132
1335
3.7
15.2
71.2
118
33397
93.3
59.5
99

Attended/Watched:
Hockey: NHL
Watched
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
Smart
Phone
1377
93.9
100.0
2.5
102
329
22.4
23.9
1.7
70
421
28.8
30.6
1.8
73
627
42.8
45.5
5.0
203
Total
Mobile
36339
91.2
100.0
66.1
99
12163
30.5
33.5
63.6
95
15275
38.3
42.0
65.4
98
8901
22.3
24.5
71.0
106
Tablet
20839
90.4
100.0
37.9
98
6603
28.7
31.7
34.6
89
9215
40.0
44.2
39.4
102
5021
21.8
24.1
40.0
104
Smart
Phone
32527
90.9
100.0
59.1
98
11201
31.3
34.4
58.6
98
13404
37.4
41.2
57.4
96
7921
22.1
24.4
63.2
105

Attended/Watched:
Hockey: NHL
Watched
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
Smart
Phone
1466
100.0
100.0
26.9
1092
359
24.5
24.5
20.6
836
763
52.1
52.1
26.5
1078
343
23.4
23.4
41.2
1677
802
54.7
21.0
852
1466
100.0
53.2
Total
Mobile
5030
12.6
100.0
92.2
138
1603
4.0
31.9
91.8
137
2595
6.5
51.6
90.2
135
832
2.1
16.5
100.0
149
3439
8.6
89.9
134
2640
6.6
95.8
Tablet
3420
14.8
100.0
62.7
162
1130
4.9
33.0
64.7
167
1683
7.3
49.2
58.5
151
608
2.6
17.8
73.1
189
1930
8.4
50.4
130
2362
10.2
85.7
Smart
Phone
4781
13.4
100.0
87.6
146
1506
4.2
31.5
86.2
144
2535
7.1
53.0
88.1
147
740
2.1
15.5
89.0
148
3287
9.2
85.9
143
2457
6.9
89.1

Attended/Watched:
Hockey: NHL
Watched
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Smart
Phone
2162
685
46.7
34.7
1409
1466
100.0
100.0
4065
Total
Mobile
143
1859
4.7
94.1
141
1389
3.5
94.7
142
Tablet
222
1796
7.8
90.9
235
1111
4.8
75.8
196
Smart
Phone
148
1722
4.8
87.2
145
1306
3.6
89.1
148

Attended/Watched:
Hockey: NHL
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
4060
1338
22.5
14.6
100.0
100.0
33.8
11.1
112
72
2190
1001
12.2
10.9
53.9
74.8
32.4
14.8
107
96
1202
189
6.7
2.1
29.6
14.1
35.4
5.6
117
36
668
149
3.7
1.6
16.5
11.1
35.6
7.9
118
52
17105
8695
94.9
95.0
30.5
15.5
101
101
Total
8870
100.0
14.9
2722
30.7
100.0
22.6
152
1190
13.4
43.7
17.6
118
1013
11.4
37.2
29.9
201
519
5.9
19.1
27.7
186
8410
94.8
15.0
101
Daily
1824
100.0
3.1
856
46.9
100.0
7.1
232
330
18.1
38.5
4.9
159
286
15.7
33.5
8.4
276
240
13.1
28.0
12.8
417
1824
100.0
3.3
106
4-6 Days
a Week
1187
100.0
2.0
499
42.0
100.0
4.1
208
208
17.5
41.6
3.1
154
248
20.9
49.7
7.3
367
43
3.6
8.6
2.3
115
1187
100.0
2.1
106
1-3 Days
a Week
1643
100.0
2.8
619
37.7
100.0
5.1
187
365
22.2
59.0
5.4
196
213
13.0
34.5
6.3
228
40
2.4
6.5
2.1
78
1369
83.3
2.4
89

Attended/Watched:
Hockey: NHL
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
Twitter
Twitter Users Do
Users Not Follow
16694
8651
92.6
94.5
100.0
100.0
30.3
15.7
100
102
5207
3700
28.9
40.4
31.2
42.8
27.2
19.4
90
126
7675
3656
42.6
39.9
46.0
42.3
32.9
15.7
109
102
3812
1294
21.1
14.1
22.8
15.0
30.4
10.3
100
67
Total
8043
90.7
100.0
14.6
98
1506
17.0
18.7
7.9
53
4019
45.3
50.0
17.2
116
2518
28.4
31.3
20.1
135
Daily
1698
93.1
100.0
3.1
101
75
4.1
4.4
0.4
13
428
23.5
25.2
1.8
60
1195
65.5
70.3
9.5
311
4-6 Days
a Week
1107
93.3
100.0
2.0
101
110
9.2
9.9
0.6
29
651
54.9
58.8
2.8
140
346
29.2
31.3
2.8
139
1-3 Days
a Week
1335
81.2
100.0
2.4
88
361
22.0
27.0
1.9
68
459
27.9
34.4
2.0
71
515
31.3
38.6
4.1
149

Attended/Watched:
Hockey: NHL
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
Twitter
Twitter Users Do
Users Not Follow
2969
352
16.5
3.8
100.0
100.0
54.4
6.4
180
42
881
131
4.9
1.4
29.7
37.2
50.5
7.5
167
49
1668
159
9.3
1.7
56.2
45.2
57.9
5.5
192
36
420
62
2.3
0.7
14.1
17.6
50.4
7.5
167
49
2228
287
12.4
3.1
58.2
7.5
192
49
1366
229
7.6
2.5
49.6
8.3
Total
2617
29.5
100.0
48.0
322
751
8.5
28.7
43.0
289
1509
17.0
57.7
52.4
352
358
4.0
13.7
43.0
289
1941
21.9
50.7
341
1138
12.8
41.3
Daily
713
39.1
100.0
13.1
427
285
15.6
40.1
16.4
534
130
7.1
18.2
4.5
147
297
16.3
41.7
35.7
1167
331
18.2
8.7
283
491
26.9
17.8
4-6 Days
a Week
413
34.8
100.0
7.6
380
218
18.4
52.8
12.5
628
194
16.3
46.8
6.7
338
1
0.1
0.3
0.2
8
367
30.9
9.6
481
138
11.6
5.0
1-3 Days
a Week
389
23.7
100.0
7.1
258
69
4.2
17.7
4.0
143
261
15.9
67.1
9.1
329
59
3.6
15.1
7.1
256
320
19.5
8.4
303
330
20.1
12.0

Attended/Watched:
Hockey: NHL
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Twitter
Twitter Users Do
Users Not Follow
164
54
1003
177
5.6
1.9
50.8
9.0
168
58
823
89
4.6
1.0
56.2
6.1
186
39
Total
277
826
9.3
41.8
281
734
8.3
50.1
336
Daily
582
370
20.3
18.7
612
279
15.3
19.0
622
4-6 Days
a Week
251
90
7.5
4.5
228
138
11.6
9.4
471
1-3 Days
a Week
434
278
16.9
14.1
511
227
13.8
15.5
561

Attended/Watched:
Hockey: NHL
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
749
8679
4269
17.8
20.3
16.7
100.0
100.0
100.0
6.2
72.2
35.5
88
100
83
287
4975
2706
6.8
11.6
10.6
38.3
57.3
63.4
4.2
73.7
40.1
60
103
94
265
2480
1171
6.3
5.8
4.6
35.4
28.6
27.4
7.8
73.1
34.5
110
102
81
197
1224
392
4.7
2.9
1.5
26.3
14.1
9.2
10.5
65.2
20.9
148
91
49
4030
40314
23996
95.6
94.2
94.1
7.2
71.9
42.8
101
100
100
Total
17320
100.0
29.1
4411
25.5
100.0
36.7
126
2269
13.1
51.4
33.6
116
1310
7.6
29.7
38.6
133
832
4.8
18.9
44.3
153
16318
94.2
29.1
100
Daily
3188
100.0
5.4
1335
41.9
100.0
11.1
207
810
25.4
60.7
12.0
224
252
7.9
18.9
7.4
139
273
8.6
20.4
14.5
272
3020
94.7
5.4
101
4-6 Days
a Week
1931
100.0
3.2
773
40.0
100.0
6.4
198
524
27.1
67.8
7.8
239
160
8.3
20.7
4.7
146
89
4.6
11.5
4.8
147
1668
86.4
3.0
92

Attended/Watched:
Hockey: NHL
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
Less than
Facebook
Week
Users Not Follow
3903
39606
23918
92.6
92.5
93.8
100.0
100.0
100.0
7.1
72.0
43.5
100
100
102
961
13617
10108
22.8
31.8
39.6
24.6
34.4
42.3
5.0
71.3
52.9
71
99
124
2480
17277
10029
58.8
40.4
39.3
63.5
43.6
41.9
10.6
74.0
42.9
150
103
100
462
8712
3781
11.0
20.3
14.8
11.8
22.0
15.8
3.7
69.5
30.1
52
97
70
Total
15688
90.6
100.0
28.5
98
3509
20.3
22.4
18.4
63
7249
41.9
46.2
31.0
107
4931
28.5
31.4
39.3
135
Daily
2935
92.1
100.0
5.3
100
291
9.1
9.9
1.5
28
1071
33.6
36.5
4.6
86
1573
49.3
53.6
12.5
234
4-6 Days
a Week
1668
86.4
100.0
3.0
94
147
7.6
8.8
0.8
24
890
46.1
53.3
3.8
117
632
32.7
37.9
5.0
156

Attended/Watched:
Hockey: NHL
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
Less than
Facebook
Week
Users Not Follow
1102
4302
687
26.1
10.0
2.7
100.0
100.0
100.0
20.2
78.8
12.6
285
110
29
178
1287
370
4.2
3.0
1.5
16.1
29.9
53.9
10.2
73.7
21.2
144
103
50
924
2297
264
21.9
5.4
1.0
83.9
53.4
38.5
32.1
79.8
9.2
454
111
21
718
52
1.7
0.2
16.7
7.6
86.3
6.3
120
15
923
3362
597
21.9
7.9
2.3
24.1
87.9
15.6
341
122
36
179
1867
249
4.2
4.4
1.0
6.5
67.8
9.0
Total
3616
20.9
100.0
66.3
228
917
5.3
25.4
52.5
181
2033
11.7
56.2
70.6
243
666
3.8
18.4
80.1
275
2764
16.0
72.2
249
1619
9.3
58.7
Daily
884
27.7
100.0
16.2
303
129
4.0
14.6
7.4
138
545
17.1
61.6
18.9
354
210
6.6
23.8
25.3
472
589
18.5
15.4
288
626
19.6
22.7
4-6 Days
a Week
330
17.1
100.0
6.0
187
138
7.1
41.8
7.9
244
131
6.8
39.8
4.6
141
61
3.1
18.4
7.3
225
241
12.5
6.3
194
281
14.6
10.2

Attended/Watched:
Hockey: NHL
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
Less than
Facebook
Week
Users Not Follow
92
94
21
88
1319
196
2.1
3.1
0.8
4.5
66.8
9.9
63
93
23
91
1125
125
2.2
2.6
0.5
6.2
76.8
8.5
88
107
20
Total
202
1123
6.5
56.8
196
1000
5.8
68.3
235
Daily
424
511
16.0
25.9
483
443
13.9
30.2
564
4-6 Days
a Week
315
131
6.8
6.6
205
281
14.6
19.2
592

Attended/Watched:
Hockey: NHL
Attended
2-3
4+
Watched (any)
Total
59579
100.0
100.0
12021
20.2
100.0
100.0
100
6752
11.3
56.2
100.0
100
3393
5.7
28.2
100.0
100
1876
3.1
15.6
100.0
100
56103
94.2
100.0
100
1-3 Days
a Week
4330
100.0
7.3
1220
28.2
100.0
10.2
140
440
10.2
36.0
6.5
90
456
10.5
37.4
13.4
185
325
7.5
26.6
17.3
238
4004
92.5
7.1
98
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
1082
864
13.8
38.6
100.0
100.0
9.0
7.2
68
191
496
408
6.3
18.2
45.8
47.2
7.3
6.0
56
161
442
221
5.6
9.9
40.8
25.6
13.0
6.5
99
174
145
235
1.8
10.5
13.4
27.2
7.7
12.5
59
333
7625
1891
96.9
84.6
13.6
3.4
103
90
Ever
Partic.
11293
100.0
19.0
3252
28.8
100.0
27.1
143
1617
14.3
49.7
24.0
126
1040
9.2
32.0
30.7
162
595
5.3
18.3
31.7
167
10426
92.3
18.6
98

Attended/Watched:
Hockey: NHL
Watched on TV
1-2
3-11
12+
Total
55012
92.3
100.0
100.0
100
19110
32.1
34.7
100.0
100
23360
39.2
42.5
100.0
100
12542
21.1
22.8
100.0
100
1-3 Days
a Week
3632
83.9
100.0
6.6
91
841
19.4
23.2
4.4
61
1545
35.7
42.5
6.6
91
1246
28.8
34.3
9.9
137
Less than
Once a
Week Past Year
7453
1783
94.7
79.8
100.0
100.0
13.5
3.2
103
86
2230
376
28.3
16.8
29.9
21.1
11.7
2.0
88
52
3743
775
47.6
34.7
50.2
43.5
16.0
3.3
121
88
1479
633
18.8
28.3
19.8
35.5
11.8
5.0
89
134
Ever
Partic.
10166
90.0
100.0
18.5
97
2390
21.2
23.5
12.5
66
4667
41.3
45.9
20.0
105
3108
27.5
30.6
24.8
131

Attended/Watched:
Hockey: NHL
1-2
3-11
12+
Total
5456
9.2
100.0
100.0
100
1746
2.9
32.0
100.0
100
2878
4.8
52.8
100.0
100
832
1.4
15.2
100.0
100
3826
6.4
100.0
100
2756
4.6
100.0
1-3 Days
a Week
999
23.1
100.0
18.3
252
268
6.2
26.8
15.4
211
368
8.5
36.8
12.8
176
363
8.4
36.3
43.7
601
726
16.8
19.0
261
355
8.2
12.9
Less than
Once a
Week Past Year
1403
636
17.8
28.5
100.0
100.0
25.7
11.7
195
311
382
74
4.9
3.3
27.2
11.6
21.9
4.2
166
113
989
515
12.6
23.0
70.5
80.9
34.4
17.9
260
477
32
47
0.4
2.1
2.3
7.4
3.9
5.7
29
151
1208
474
15.4
21.2
31.6
12.4
239
330
357
537
4.5
24.0
13.0
19.5
Ever
Partic.
1260
11.2
100.0
23.1
122
242
2.1
19.2
13.8
73
700
6.2
55.6
24.3
128
318
2.8
25.2
38.2
202
988
8.8
25.8
136
812
7.2
29.5

Attended/Watched:
Hockey: NHL
Watched on Tablet

Total
100
1975
3.3
100.0
100
1466
2.5
100.0
100
1-3 Days
a Week
177
268
6.2
13.6
187
132
3.1
9.0
124
Less than
Once a
Week Past Year
98
520
212
473
2.7
21.1
10.8
23.9
81
638
145
339
1.8
15.2
9.9
23.1
75
617
Ever
Partic.
155
622
5.5
31.5
166
614
5.4
41.9
221

Watched:
Hockey: NHL
Gender
Watched (any) at least once
Total Watched TV at least once
Only Watched TV at least once
Only Watched TV and Computer/Laptop/Netbook

at least once
Only Watched TV and Tablet at least once
Only Watched TV and Smart Phone at least once
Age
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
Male
35145
100.0
62.6
34574
98.4
100.0
62.8
100
31472
89.5
91.0
62.1
99
1498
Female
20958
100.0
37.4
20438
97.5
100.0
37.2
99
19175
91.5
93.8
37.9
101
526
13-17
2983
100.0
5.3
2684
90.0
100.0
4.9
92
1913
64.1
71.2
3.8
71
532
18-24
6382
100.0
11.4
6225
97.5
100.0
11.3
99
4997
78.3
80.3
9.9
87
737
25-34
10298
100.0
18.4
10137
98.4
100.0
18.4
100
8989
87.3
88.7
17.7
97
534
35-49
13591
100.0
24.2
13383
98.5
100.0
24.3
100
12421
91.4
92.8
24.5
101
202
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
4.3
4.3
74.0
118
361
1.0
1.0
53.5
85
325
2.5
2.6
26.0
70
313
1.5
1.5
46.5
124
137
17.8
19.8
26.3
494
11.6
11.8
36.4
320
130
2.0
2.1
19.2
169
5.2
5.3
26.4
144
209
2.0
2.1
30.9
169
198
1.5
1.5
10.0
41
269
2.0
2.0
40.0
165
216
0.8
0.9
0.7
1.9
1.6

Watched:
Hockey: NHL
Gender
Watched TV and only 2 other devices at least once
Watched on all 4 devices at least once
Total Watched Computer/Laptop/Netbook at least

once
Only Watched Computer/Laptop/Netbook at least

once
Age
Total
0.8
100.0
100
633
Male
0.9
70.3
112
503
Female
0.7
29.7
80
130
13-17
18-24
154
25-34
2.0
42.8
233
140
35-49
1.6
46.7
193
189
65
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
1.4
1.5
79.5
127
415
1.2
1.2
72.5
116
0.6
0.6
20.5
55
157
0.7
0.8
27.5
74
2.2
2.4
10.3
193
175
5.9
6.5
30.6
575
2.4
2.5
24.3
214
207
3.2
3.3
36.2
318
1.4
1.4
22.2
121
68
0.7
0.7
11.9
65
1.4
1.4
29.9
123
87
0.6
0.6
15.2
63
3826
2896
930
816
1155
839
638
6.8
100.0
100.0
100
677
8.2
100.0
75.7
121
509
4.4
100.0
24.3
65
168
27.4
100.0
21.3
401
44
18.1
100.0
30.2
265
120
8.1
100.0
21.9
119
98
4.7
100.0
16.7
69
161
1.2
17.7
100.0
100
1.4
17.6
75.2
120
0.8
18.1
24.8
66
1.5
5.4
6.5
123
1.9
10.4
17.7
156
0.9
11.6
14.4
79
1.2
25.2
23.7
98

Watched:
Hockey: NHL
Gender
Only Watched Computer/Laptop/Netbook and TV

at least once
Age
Total
2024
Male
1498
Female
526
13-17
532
18-24
737
25-34
534
35-49
202
3.6
52.9
100.0
100
4.3
51.7
74.0
118
2.5
56.5
26.0
70
17.8
65.2
26.3
494
11.6
63.8
36.4
320
5.2
63.6
26.4
144
1.5
31.6
10.0
41

Watched:
Hockey: NHL
Gender
Only Watched Computer/Laptop/Netbook and

Tablet at least once
Age
Total
34
Male
34
Female
13-17
18-24
25-34
34
35-49
0.1
0.9
100.0
100
0.1
1.2
100.0
160
520
440
79
65
91
106
189
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
1.3
15.2
84.7
135
415
1.2
14.3
72.5
116
0.4
8.5
15.3
41
157
0.7
16.9
27.5
74
2.2
8.0
12.5
235
175
5.9
21.4
30.6
575
1.4
7.9
17.5
154
207
3.2
17.9
36.2
318
1.0
12.6
20.3
111
68
0.7
8.1
11.9
65
1.4
29.6
36.3
150
87
0.6
13.6
15.2
63
1975
3.5
100.0
1176
3.3
100.0
799
3.8
100.0
387
13.0
100.0
501
7.9
100.0
374
3.6
100.0
512
3.8
100.0
0.3
4.1
100.0
545

Smart Phone at least once
Watched Computer/Laptop/Netbook and only 2

other devices at least once
Total Watched Tablet at least once

Watched:
Hockey: NHL
Gender
Only Watched Tablet at least once
Only Watched Tablet and TV at least once
Only Watched Tablet and

Computer/Laptop/Netbook at least once
Age
Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
Male
59.6
95
28
0.1
2.4
9.7
15
361
1.0
30.7
53.5
85
34
Female
40.4
108
264
1.3
33.0
90.3
242
313
1.5
39.2
46.5
124
13-17
19.6
368
212
7.1
54.8
72.7
1367
18-24
25.4
223
37
0.6
7.4
12.7
112
130
2.0
25.9
19.2
169
25-34
18.9
103
28
0.3
7.6
9.7
53
209
2.0
55.8
30.9
169
34
35-49
25.9
107
0.1
1.7
100.0
100
0.1
2.9
100.0
160
403
338
65
127
35
156
0.7
1.0
0.3
2.0
0.3
1.1
269
2.0
52.6
40.0
165
0.3
9.2
100.0
545
Only Watched Tablet and Smart Phone at least

once
Watched Tablet and only 2 other devices at least

once

Watched:
Hockey: NHL
Gender
Total
20.4
100.0
100
Male
28.7
83.9
134
Female
8.1
16.1
43
Age
13-17
18-24
25.4
31.6
278
25-34
9.3
8.6
47
35-49
30.4
38.7
160

Watched:
Hockey: NHL
Gender
Total Watched Smart Phone at least once
Only Watched Smart Phone at least once
Only Watched Smart Phone and TV at least once
Only Watched Smart Phone and

Age
Total
572
1.0
29.0
100.0
100
Male
415
1.2
35.3
72.5
116
Female
157
0.7
19.7
27.5
74
13-17
175
5.9
45.2
30.6
575
18-24
207
3.2
41.3
36.2
318
25-34
68
0.7
18.1
11.9
65
35-49
87
0.6
16.9
15.2
63
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
967
2.8
100.0
66.0
105
282
9.5
100.0
19.2
362
42
1.4
15.0
47.6
895
296
4.6
100.0
20.2
178
406
3.9
100.0
27.7
151
325
499
2.4
100.0
34.0
91
89
0.4
17.8
100.0
268
137
198
382
2.8
100.0
26.1
108
47
0.3
12.2
52.4
216
216
0.8
31.5
100.0
100
0.9
33.6
70.3
112
0.7
27.5
29.7
80
1.9
48.7
42.8
233
1.6
56.5
46.7
193

Watched:
Hockey: NHL
Gender
Age
Total
Male
Female
13-17
18-24
25-34
35-49
343
227
115
65
89
140
33
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
0.6
23.5
66.4
106
415
1.2
42.9
72.5
116
0.5
23.1
33.6
90
157
0.7
31.5
27.5
74
2.2
23.0
19.0
357
175
5.9
62.0
30.6
575
1.4
30.0
25.9
228
207
3.2
70.0
36.2
318
1.4
34.6
41.0
223
68
0.7
16.7
11.9
65
0.2
8.6
9.6
40
87
0.6
22.7
15.2
63
Only Watched Smart Phone and Tablet at least

once
Watched Smart Phone and only 2 other devices at

least once


Watched:
Hockey: NHL
Age

at least once
Household Income
Re
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
50+
22850
100.0
40.7
22582
98.8
100.0
41.0
101
22328
97.7
98.9
44.1
108
19
Under
$25K
8362
100.0
14.9
7966
95.3
100.0
14.5
97
7345
87.8
92.2
14.5
97
451
$25K$49.9K
11844
100.0
21.1
11643
98.3
100.0
21.2
100
10833
91.5
93.0
21.4
101
273
$50K$99.9K
19081
100.0
34.0
18719
98.1
100.0
34.0
100
16778
87.9
89.6
33.1
97
986
$100K
&Over North East
16816
14076
100.0
100.0
30.0
25.1
16683
13903
99.2
98.8
100.0
100.0
30.3
25.3
101
101
15691
12671
93.3
90.0
94.1
91.1
31.0
25.0
103
100
313
544
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
0.1
0.1
0.9
2
67
0.3
0.3
9.9
24
49
5.4
5.7
22.3
150
19
0.2
0.2
2.8
19
121
2.3
2.3
13.5
64
86
0.7
0.7
12.7
60
89
5.2
5.3
48.7
143
351
1.8
1.9
52.0
153
163
1.9
1.9
15.5
52
219
1.3
1.3
32.5
108
89
3.9
3.9
26.9
107
335
2.4
2.4
49.6
198
207
0.8
0.2
1.4
0.7
0.9
0.5
1.5

Watched:
Hockey: NHL
Age

once

once
Household Income
Re
Under
$25K
1.5
26.2
176
30
$25K$49.9K
0.8
19.2
91
285
$50K$99.9K
0.9
35.3
104
280
0.4
0.4
13.4
33
35
0.2
0.2
6.2
15
0.4
0.4
4.7
32
2.4
2.4
45.1
213
77
0.7
0.7
13.5
64
1.5
1.5
44.3
130
161
0.8
0.9
28.2
83
0.2
0.2
5.9
20
334
2.0
2.0
58.4
195
1.0
1.0
23.0
92
3826
378
593
690
1727
817
747
6.8
100.0
100.0
100
677
1.7
100.0
9.9
24
254
7.1
100.0
15.5
104
127
5.8
100.0
18.0
85
117
9.0
100.0
45.1
133
299
4.9
100.0
21.4
71
133
5.3
100.0
19.5
78
108
1.2
17.7
100.0
100
1.1
67.3
37.6
92
1.5
21.4
18.8
126
1.0
17.0
17.3
82
1.6
17.3
44.2
130
0.8
16.3
19.6
65
0.8
14.4
15.9
63
Total
0.8
100.0
100
633
50+
0.2
10.5
26
85
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
$100K
&Over North East
0.5
1.5
19.3
44.9
64
179
37
146

Watched:
Hockey: NHL
Age

at least once
Household Income
Total
2024
50+
19
Under
$25K
451
$25K$49.9K
273
$50K$99.9K
986
3.6
52.9
100.0
100
0.1
5.0
0.9
2
5.4
76.1
22.3
150
2.3
39.5
13.5
64
5.2
57.1
48.7
143
Re
$100K
&Over North East
313
544
1.9
38.3
15.5
52
3.9
72.8
26.9
107

Watched:
Hockey: NHL
Age

Household Income
Total
34
50+
Under
$25K
$25K$49.9K
0.1
0.9
100.0
100
$50K$99.9K
34
Re
$100K
&Over North East
0.2
2.0
100.0
294


520
69
14
222
246
37
96
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
0.3
18.3
13.3
33
35
0.2
9.4
6.2
15
0.2
2.4
2.8
19
1.9
32.3
42.8
203
77
0.7
11.2
13.5
64
1.3
14.2
47.3
139
161
0.8
9.3
28.2
83
0.2
4.6
7.2
24
334
2.0
40.9
58.4
195
0.7
12.8
18.4
73
1975
3.5
100.0
201
0.9
100.0
275
3.3
100.0
361
3.0
100.0
751
3.9
100.0
589
3.5
100.0
520
3.7
100.0

Watched:
Hockey: NHL
Age

Household Income
Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
50+
10.2
25
14
0.1
7.2
4.9
12
67
0.3
33.1
9.9
24
Under
$25K
13.9
93
227
2.7
82.4
77.6
521
19
0.2
6.8
2.8
19
$25K$49.9K
18.3
86
37
0.3
10.3
12.7
60
86
0.7
23.8
12.7
60
0.1
1.7
100.0
100
$50K$99.9K
38.0
112
28
0.1
3.8
9.7
29
351
1.8
46.7
52.0
153
34
Re
$100K
&Over North East
29.8
26.3
99
105
65
0.5
12.6
22.4
89
219
335
1.3
2.4
37.2
64.4
32.5
49.6
108
198
0.2
4.6
100.0
294

once

once
403
85
30
161
176
36
119
0.7
0.4
0.4
1.4
0.9
0.2
0.8

Watched:
Hockey: NHL
Age
Household Income
Total
20.4
100.0
100
50+
42.1
21.0
52
Under
$25K
10.9
7.4
50
$25K$49.9K
44.6
39.9
189
$50K$99.9K
23.5
43.8
129
Re
$100K
&Over North East
6.1
23.0
8.9
29.7
30
118

Watched:
Hockey: NHL
Age

Household Income
Re
Under
$25K
$25K$49.9K
77
0.7
21.4
13.5
64
$50K$99.9K
161
0.8
21.5
28.2
83
399
3.4
100.0
27.2
129
47
0.4
11.7
52.4
248
89
463
2.4
100.0
31.6
93
424
2.5
100.0
29.0
97
284
2.0
100.0
19.4
77
49
179
2.1
100.0
12.2
82
42
0.5
23.6
47.6
319
121
163
89
207
0.2
48.8
10.5
26
1.4
67.7
26.2
176
0.7
22.2
19.2
91
0.9
35.2
35.3
104
0.5
21.0
19.3
64
1.5
73.1
44.9
179
Total
572
1.0
29.0
100.0
100
50+
35
0.2
17.6
6.2
15
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
99
0.4
100.0
6.8
17
0.8
31.5
100.0
100
$100K
&Over North East
334
2.0
56.7
58.4
195

Watched:
Hockey: NHL
Age
Household Income
Re
Total
50+
Under
$25K
$25K$49.9K
$50K$99.9K
$100K
&Over North East
343
15
15
187
139
76
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
0.1
15.5
4.5
11
35
0.2
35.6
6.2
15
0.2
8.6
4.5
30
1.6
46.8
54.5
258
77
0.7
19.3
13.5
64
0.7
30.0
40.6
119
161
0.8
34.8
28.2
83
0.0
0.3
0.4
1
334
2.0
78.7
58.4
195
0.5
26.9
22.3
89

once

least once


Watched:
Hockey: NHL
Region

at least once
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
North
Central
15639
100.0
27.9
15564
99.5
100.0
28.3
101
14048
89.8
90.3
27.7
99
943
South
15559
100.0
27.7
15008
96.5
100.0
27.3
98
14104
90.6
94.0
27.8
100
236
West
10828
100.0
19.3
10537
97.3
100.0
19.2
99
9825
90.7
93.2
19.4
101
300
Total
11336
100.0
20.2
11088
97.8
100.0
20.2
100
8312
73.3
75.0
16.4
81
1210
$1-49
5493
100.0
9.8
5267
95.9
100.0
9.6
98
3669
66.8
69.7
7.2
74
974
$50+
5842
100.0
10.4
5821
99.6
100.0
10.6
102
4643
79.5
79.8
9.2
88
236
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
6.0
6.1
46.6
167
62
0.4
0.4
9.2
33
63
1.5
1.6
11.7
42
189
1.2
1.3
28.1
101
89
2.8
2.9
14.8
77
88
0.8
0.8
13.1
68
102
10.7
10.9
59.8
296
462
4.1
4.2
68.5
339
350
17.7
18.5
48.1
492
141
2.6
2.7
20.9
213
4.0
4.1
11.7
112
321
5.5
5.5
47.6
457
350
0.8
0.4
0.6
0.9
3.1
6.0

Watched:
Hockey: NHL
Region

once

once
Total
0.8
100.0
100
633
North
Central
0.4
13.7
49
160
South
0.6
19.3
70
204
West
1.0
22.1
115
122
Total
3.2
75.8
375
296
$1-49
169
$50+
6.0
75.8
728
127
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
1.0
1.0
25.3
91
288
1.8
1.8
50.3
181
1.3
1.4
32.3
116
185
1.2
1.2
32.3
117
1.1
1.2
19.4
100
99
0.9
0.9
17.3
90
2.6
2.7
46.9
232
458
4.0
4.1
80.0
396
3.1
3.2
26.7
273
314
5.7
6.0
54.9
561
2.2
2.2
20.1
193
144
2.5
2.5
25.1
241
3826
1467
860
752
1872
1457
415
6.8
100.0
100.0
100
677
9.4
100.0
38.3
138
41
5.5
100.0
22.5
81
297
6.9
100.0
19.7
102
230
16.5
100.0
48.9
242
21
26.5
100.0
38.1
389
7.1
100.0
10.9
104
21
1.2
17.7
100.0
100
0.3
2.8
6.1
22
1.9
34.6
43.9
158
2.1
30.6
34.0
176
0.2
1.1
3.1
15
0.4
5.1
3.1
30

Watched:
Hockey: NHL
Region

at least once
Total
2024
North
Central
943
South
236
West
300
Total
1210
$1-49
974
$50+
236
3.6
52.9
100.0
100
6.0
64.3
46.6
167
1.5
27.5
11.7
42
2.8
39.9
14.8
77
10.7
64.6
59.8
296
17.7
66.8
48.1
492
4.0
56.8
11.7
112

Watched:
Hockey: NHL
Region

Total
34
North
Central
34
0.1
0.9
100.0
100
0.2
2.3
100.0
359
520
South
West
Total
$1-49
$50+
160
142
122
184
169
14
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
1.0
10.9
30.8
110
288
1.8
19.6
50.3
181
0.9
16.5
27.3
98
185
1.2
21.5
32.3
117
1.1
16.3
23.6
122
99
0.9
13.2
17.3
90
1.6
9.8
35.3
175
458
4.0
24.4
80.0
396
3.1
11.6
32.5
332
314
5.7
21.5
54.9
561
0.2
3.5
2.8
27
144
2.5
34.6
25.1
241
1975
3.5
100.0
492
3.1
100.0
726
4.7
100.0
238
2.2
100.0
1273
11.2
100.0
681
12.4
100.0
592
10.1
100.0



Watched:
Hockey: NHL
Region

Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
North
Central
24.9
89
62
0.4
12.6
9.2
33
34
South
36.7
132
212
1.4
29.2
72.7
262
189
1.2
26.1
28.1
101
West
12.0
62
14
0.1
6.1
4.9
26
88
0.8
37.2
13.1
68
Total
64.5
319
227
2.0
17.8
77.6
384
462
4.1
36.3
68.5
339
$1-49
34.5
352
227
4.1
33.3
77.6
793
141
2.6
20.7
20.9
213
$50+
30.0
288
321
5.5
54.2
47.6
457
0.1
1.7
100.0
100
0.2
7.0
100.0
359
403
108
139
36
127
127
0.7
0.7
0.9
0.3
1.1
2.2

once

once

Watched:
Hockey: NHL
Region
Total
20.4
100.0
100
North
Central
22.0
26.8
96
South
19.2
34.6
125
West
15.1
8.9
46
Total
10.0
31.6
156
$1-49
$50+
21.5
31.6
304

Watched:
Hockey: NHL
Region

Total
572
1.0
29.0
100.0
100
North
Central
288
1.8
58.5
50.3
181
South
185
1.2
25.5
32.3
117
West
99
0.9
41.7
17.3
90
Total
458
4.0
35.9
80.0
396
$1-49
314
5.7
46.1
54.9
561
$50+
144
2.5
24.3
25.1
241
335
3.1
100.0
22.8
118
47
0.4
13.9
52.4
272
102
1090
9.6
100.0
74.4
368
483
8.8
100.0
33.0
337
607
10.4
100.0
41.4
398
350
350
0.9
30.6
22.1
115
3.1
32.1
75.8
375
6.0
57.7
75.8
728
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
403
2.6
100.0
27.5
99
63
444
2.9
100.0
30.3
109
42
0.3
9.5
47.6
172
89
0.8
31.5
100.0
100
0.4
15.7
13.7
49
0.6
20.1
19.3
70

Watched:
Hockey: NHL
Region
Total
North
Central
South
West
Total
$1-49
$50+
343
52
128
87
282
169
113
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
0.3
12.9
15.2
54
288
1.8
71.4
50.3
181
0.8
28.7
37.3
134
185
1.2
41.7
32.3
117
0.8
25.9
25.3
131
99
0.9
29.6
17.3
90
2.5
25.9
82.3
407
458
4.0
42.0
80.0
396
3.1
35.0
49.4
504
314
5.7
65.0
54.9
561
1.9
18.6
32.9
316
144
2.5
23.7
25.1
241

once

least once


Watched:
Hockey: NHL

Attended 4+ Games

at least once
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1427
12542
100.0
100.0
2.5
22.4
1364
12542
95.6
100.0
100.0
100.0
2.5
22.8
98
102
900
10870
63.0
86.7
65.9
86.7
1.8
21.5
70
96
155
518
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1232
100.0
100.0
6.6
2.2
2989
1169
80.6
94.9
100.0
100.0
5.4
2.1
82
97
704
57.2
60.2
1.4
63
1272
155
Used Tablet
for Sports
769
100.0
1.4
728
94.6
100.0
1.3
96
393
51.1
54.0
0.8
57
25
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
10.9
11.4
7.7
301
71
5.0
5.2
10.5
412
89
4.1
4.1
25.6
114
457
3.6
3.6
67.8
303
233
34.3
42.6
62.9
951
439
11.8
14.7
65.1
985
150
12.6
13.3
7.7
349
71
5.7
6.0
10.5
477
89
3.3
3.4
1.2
90
71
9.2
9.7
10.5
764
89
0.8
6.3
1.9
4.0
7.2
11.6

Watched:
Hockey: NHL

Attended 4+ Games

once

once
Total
0.8
100.0
100
633
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
6.5
1.9
19.3
50.4
759
225
82
346
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
5.0
7.6
32.4
19.3
489
879
556
82
Used Tablet
for Sports
12.3
19.3
1407
82
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
5.8
6.0
13.0
510
68
4.8
5.0
11.9
467
2.8
2.8
54.6
244
117
0.9
0.9
20.5
92
15.0
18.6
87.9
1329
572
15.4
19.1
100.0
1512
6.7
7.0
13.0
591
68
5.5
5.8
11.9
541
10.7
11.3
13.0
946
68
8.8
9.3
11.9
865
3826
352
868
2754
352
201
6.8
100.0
100.0
100
677
24.7
100.0
9.2
362
63
6.9
100.0
22.7
101
74.2
100.0
72.0
1088
433
28.6
100.0
9.2
419
63
26.1
100.0
5.3
383
41
1.2
17.7
100.0
100
4.4
17.8
9.2
364
11.7
15.7
63.9
967
5.1
17.8
9.2
421
5.4
20.6
6.1
447

Watched:
Hockey: NHL

Attended 4+ Games

at least once
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
2024
155
518
3.6
52.9
100.0
100
10.9
44.0
7.7
301
4.1
59.7
25.6
114
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
1272
155
34.3
46.2
62.9
951
12.6
44.0
7.7
349
Used Tablet
for Sports
25
3.3
12.5
1.2
90

Watched:
Hockey: NHL

Attended 4+ Games

Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
34
0.1
0.9
100.0
100
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
34
Used Tablet
for Sports
0.9
1.2
100.0
1512


520
67
233
443
67
67
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
4.7
18.9
12.8
504
68
4.8
19.3
11.9
467
1.9
26.8
44.8
200
117
0.9
13.5
20.5
92
11.9
16.1
85.2
1289
572
15.4
20.8
100.0
1512
5.4
18.9
12.8
584
68
5.5
19.3
11.9
541
8.7
33.2
12.8
936
68
8.8
33.7
11.9
865
1975
3.5
100.0
168
11.8
100.0
757
6.0
100.0
1584
42.7
100.0
168
13.7
100.0
168
21.9
100.0

Watched:
Hockey: NHL

Attended 4+ Games

Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
100.0
8.5
38.3
100
335
171
292
0.5
14.8
100.0
100
674
71
457
1.2
5.0
3.6
34.1
42.0
60.4
100.0
10.5
67.8
100
412
303
34
0.1
1.7
100.0
100
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
80.2
8.5
1212
388
212
5.7
13.4
72.7
1099
439
71
11.8
5.7
27.7
42.0
65.1
10.5
985
477
34
Used Tablet
for Sports
8.5
622
71
9.2
42.0
10.5
764
0.9
2.2
100.0
1512

once

once
403
30
182
326
30
30
0.7
2.1
1.5
8.8
2.4
3.9

Watched:
Hockey: NHL
Total
20.4
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
17.7
24.1
7.4
45.2
292
202

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
20.6
17.7
81.0
7.4
1224
338
Used Tablet
for Sports
17.7
7.4
541

Watched:
Hockey: NHL

Attended 4+ Games

Total
572
1.0
29.0
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
68
117
4.8
0.9
40.3
15.5
11.9
20.5
467
92
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
225
15.7
100.0
15.3
603
627
5.0
100.0
42.8
191
89
0.8
31.5
100.0
100
6.3
39.7
19.3
759
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
572
68
15.4
5.5
36.1
40.3
100.0
11.9
1512
541
Used Tablet
for Sports
68
8.8
40.3
11.9
865
225
18.2
100.0
15.3
698
225
29.2
100.0
15.3
1118
233
1106
29.8
100.0
75.5
1142
42
1.1
3.8
47.6
719
150
89
89
1.9
37.2
50.4
225
4.0
13.5
32.4
489
7.2
39.7
19.3
879
11.6
39.7
19.3
1407

Watched:
Hockey: NHL

Attended 4+ Games

Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
Used Tablet
for Sports

once

least once

343
68
276
343
68
68
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
4.7
30.1
19.7
776
68
4.8
30.2
11.9
467
2.2
44.1
80.6
361
117
0.9
18.7
20.5
92
9.2
31.0
100.0
1512
572
15.4
51.7
100.0
1512
5.5
30.1
19.7
899
68
5.5
30.2
11.9
541
8.8
30.1
19.7
1439
68
8.8
30.2
11.9
865

Watched:
Hockey: NHL
Attended 4+ Games

at least once
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024

Phone for
Device for
Sports
Sports
1046
8901
100.0
100.0
1.9
15.9
1025
8901
98.0
100.0
100.0
100.0
1.9
16.2
100
102
600
7252
57.3
81.5
58.5
81.5
1.2
14.3
64
90
130
496
Used Tablet
for Sports
5021
100.0
9.0
5021
100.0
100.0
9.1
102
3907
77.8
77.8
7.7
86
135
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
14.1
6.1
7921
2743
100.0
80.0
100.0
100.0
14.4
5.0
102
82
6312
79.7
79.7
12.5
88
471
1103
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
12.4
12.7
6.4
344
71
6.8
6.9
10.5
562
89
5.6
5.6
24.5
154
457
5.1
5.1
67.8
428
233
2.7
2.7
6.7
75
457
9.1
9.1
67.8
758
233
5.9
5.9
23.3
165
457
5.8
5.8
67.8
480
233
32.2
40.2
54.5
892
439
12.8
16.0
65.1
1067
150
0.8
8.5
2.6
4.6
2.9
4.4

Watched:
Hockey: NHL
Attended 4+ Games

once

once
Total
0.8
100.0
100
633

Phone for
Device for
Sports
Sports
8.7
2.6
19.3
50.4
1035
318
68
346
Used Tablet
for Sports
4.6
50.4
563
172
Watched Onli

Phone for
Device for
Sports
Sports
2.9
5.5
50.4
32.4
357
530
331
556
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
6.5
6.6
10.7
573
68
6.5
6.6
11.9
637
3.9
3.9
54.6
344
117
1.3
1.3
20.5
129
3.4
3.4
27.1
303
117
2.3
2.3
20.5
229
4.2
4.2
52.3
371
117
1.5
1.5
20.5
145
16.2
20.3
87.9
1439
495
14.4
18.0
86.5
1416
3826
271
846
374
807
2471
6.8
100.0
100.0
100
677
25.9
100.0
7.1
380
21
9.5
100.0
22.1
139
7.4
100.0
9.8
109
10.2
100.0
21.1
149
72.1
100.0
64.6
1057
396
1.2
17.7
100.0
100
2.0
7.8
3.1
167
11.5
16.0
58.5
957

Watched:
Hockey: NHL
Attended 4+ Games

at least once

Phone for
Device for
Total
Sports
Sports
2024
130
496
3.6
52.9
100.0
100
12.4
47.9
6.4
344
5.6
58.6
24.5
154
Used Tablet
for Sports
135
2.7
36.1
6.7
75
Watched Onli

Phone for
Device for
Sports
Sports
471
1103
5.9
58.4
23.3
165
32.2
44.6
54.5
892

Watched:
Hockey: NHL
Attended 4+ Games


Phone for
Device for
Total
Sports
Sports
34
Used Tablet
for Sports
Watched Onli

Phone for
Device for
Sports
Sports
34
0.1
0.9
100.0
100
1.0
1.4
100.0
1637


520
52
233
122
218
443
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
5.0
19.3
10.0
539
68
6.5
25.0
11.9
637
2.6
27.5
44.8
282
117
1.3
13.9
20.5
129
2.4
32.5
23.4
261
117
2.3
31.4
20.5
229
2.8
27.1
42.0
297
117
1.5
14.6
20.5
145
12.9
17.9
85.2
1395
495
14.4
20.0
86.5
1416
1975
3.5
100.0
154
14.7
100.0
757
8.5
100.0
694
13.8
100.0
743
9.4
100.0
1507
44.0
100.0

Watched:
Hockey: NHL
Attended 4+ Games


Phone for
Device for
Total
Sports
Sports
100.0
7.8
38.3
100
418
242
292
0.5
14.8
100.0
100
674
71
457
1.2
6.8
5.1
34.1
45.9
60.4
100.0
10.5
67.8
100
562
428
34
Used Tablet
for Sports
35.2
393
457
9.1
65.9
67.8
758
Watched Onli

Phone for
Device for
Sports
Sports
37.6
76.3
266
1249
212
6.2
14.1
72.7
1190
457
439
5.8
12.8
61.6
29.2
67.8
65.1
480
1067
34
0.1
1.7
100.0
100
1.0
2.3
100.0
1637

once

once
403
15
182
119
168
326
0.7
1.5
2.0
2.4
2.1
9.5

Watched:
Hockey: NHL
Attended 4+ Games
Total
20.4
100.0
100

Phone for
Device for
Sports
Sports
10.0
24.1
3.8
45.2
205
285
Used Tablet
for Sports
17.2
29.7
331
Watched Onli

Phone for
Device for
Sports
Sports
22.6
21.6
41.6
81.0
295
1325

Watched:
Hockey: NHL
Attended 4+ Games

Total
572
1.0
29.0
100.0
100

Phone for
Device for
Sports
Sports
68
117
6.5
1.3
44.1
15.5
11.9
20.5
637
129
Used Tablet
for Sports
117
2.3
16.9
20.5
229
Watched Onli

Phone for
Device for
Sports
Sports
117
495
1.5
14.4
15.8
32.8
20.5
86.5
145
1416
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
225
21.5
100.0
15.3
822
627
7.0
100.0
42.8
269
453
9.0
100.0
30.9
345
627
7.9
100.0
42.8
303
89
233
233
233
1029
30.0
100.0
70.2
1150
42
1.2
4.1
47.6
779
150
0.8
31.5
100.0
100
8.5
39.7
19.3
1035
2.6
37.2
50.4
318
4.6
51.4
50.4
563
2.9
37.2
50.4
357
4.4
14.5
32.4
530

Watched:
Hockey: NHL
Attended 4+ Games
Phone for
Device for
Total
Sports
Sports
Used Tablet
for Sports
Watched Onli

Phone for
Device for
Sports
Sports

once

least once

343
68
276
102
276
343
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
6.5
30.1
19.7
1058
68
6.5
30.2
11.9
637
3.1
44.1
80.6
508
117
1.3
18.7
20.5
129
2.0
22.6
29.9
334
117
2.3
25.9
20.5
229
3.5
44.1
80.6
571
117
1.5
18.7
20.5
145
10.0
33.3
100.0
1637
495
14.4
48.1
86.5
1416

Watched:
Hockey: NHL

at least once
Used Tablet
for Sports
2291
100.0
4.1
1710
74.6
100.0
3.1
76
Used Smart
Phone for
Sports
3275
100.0
5.8
2632
80.4
100.0
4.8
82
348
1078
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
15.2
20.4
17.2
421
439
19.2
25.7
65.1
1595
112
32.9
41.0
53.3
913
439
13.4
16.7
65.1
1116
150
0.8
4.9
4.6
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024

Watched:
Hockey: NHL

once

once
Total
0.8
100.0
100
633
Used Tablet
for Sports
6.5
24.2
593
316
Used Smart
Phone for
Sports
5.7
32.4
555
506
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
13.8
18.5
49.9
1222
495
21.6
28.9
86.5
2119
15.4
19.2
79.9
1369
459
14.0
17.5
80.3
1376
3826
1435
2319
6.8
100.0
100.0
100
677
62.6
100.0
37.5
919
292
70.8
100.0
60.6
1038
354
1.2
17.7
100.0
100
12.8
20.4
43.2
1058
10.8
15.3
52.3
897

Watched:
Hockey: NHL

at least once
Total
2024
Used Tablet
for Sports
348
Used Smart
Phone for
Sports
1078
3.6
52.9
100.0
100
15.2
24.3
17.2
421
32.9
46.5
53.3
913

Watched:
Hockey: NHL

Total
34
Used Tablet
for Sports
34
Used Smart
Phone for
Sports
34
0.1
0.9
100.0
100
1.5
2.4
100.0
2449
1.0
1.5
100.0
1713
520
265
393
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
11.6
18.5
51.1
1251
495
21.6
34.5
86.5
2119
12.0
16.9
75.6
1295
459
14.0
19.8
80.3
1376
1975
3.5
100.0
1444
63.0
100.0
1421
43.4
100.0



Watched:
Hockey: NHL

Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
Used Tablet
for Sports
73.1
1790
212
9.3
14.7
72.7
1780
439
19.2
30.4
65.1
1595
34
Used Smart
Phone for
Sports
71.9
1232
212
6.5
14.9
72.7
1245
439
13.4
30.9
65.1
1116
34
0.1
1.7
100.0
100
1.5
2.4
100.0
2449
1.0
2.4
100.0
1713
403
263
276
0.7
11.5
8.4

once

once

Watched:
Hockey: NHL
Total
20.4
100.0
100
Used Tablet
for Sports
18.2
65.4
1602
Used Smart
Phone for
Sports
19.4
68.5
1173

Watched:
Hockey: NHL

Total
572
1.0
29.0
100.0
100
Used Tablet
for Sports
495
21.6
34.3
86.5
2119
Used Smart
Phone for
Sports
459
14.0
32.3
80.3
1376
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
751
32.8
100.0
51.3
1255
42
1.8
5.6
47.6
1165
112
994
30.3
100.0
67.8
1162
42
1.3
4.3
47.6
815
150
0.8
31.5
100.0
100
4.9
14.9
24.2
593
4.6
15.1
32.4
555

Watched:
Hockey: NHL
Total
Used Tablet
for Sports
Used Smart
Phone for
Sports
343
102
343
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
4.5
13.6
29.9
732
495
21.6
65.9
86.5
2119
10.5
34.5
100.0
1713
459
14.0
46.2
80.3
1376

once

least once


Watched:
Hockey: NHL
Attended

at least once
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
Total
8545
100.0
100.0
8364
97.9
100.0
100.0
100
6979
81.7
83.4
100.0
90
528
1
4365
100.0
51.1
4284
98.1
100.0
51.2
100
3970
91.0
92.7
56.9
101
32
2-3
2753
100.0
32.2
2716
98.7
100.0
32.5
101
2109
76.6
77.6
30.2
85
340
4+
1427
100.0
16.7
1364
95.6
100.0
16.3
98
900
63.0
65.9
12.9
70
155
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
6.2
6.3
100.0
171
297
3.5
3.6
100.0
289
152
0.7
0.7
6.1
20
86
2.0
2.0
29.1
165
63
12.4
12.5
64.5
343
140
5.1
5.2
47.1
423
10.9
11.4
29.4
301
71
5.0
5.2
23.8
412
89
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
0.8
1.8
1.5
6.3
0.8

Watched:
Hockey: NHL
Attended

once

once
Total
0.8
100.0
100
633
Total
1.8
100.0
217
215
1
1.5
41.5
176
131
2-3
4+
6.5
58.5
759
82
Total
0.8
100.0
100
633
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
2.5
2.6
100.0
223
193
2.3
2.3
100.0
222
3.0
3.1
61.2
267
0.1
0.1
0.6
4
126
4.6
4.6
64.9
447
5.8
6.0
38.2
510
68
4.8
5.0
35.1
467
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
3826
1039
182
504
352
3826
6.8
100.0
100.0
100
677
12.2
100.0
100.0
178
147
4.2
100.0
17.6
61
47
18.3
100.0
48.5
269
37
24.7
100.0
33.9
362
63
6.8
100.0
100.0
100
677
1.2
17.7
100.0
100
1.7
14.1
100.0
142
1.1
25.8
32.1
90
1.3
7.3
25.2
111
4.4
17.8
42.7
364
1.2
17.7
100.0
100

Watched:
Hockey: NHL
Attended

at least once
Total
2024
Total
528
1
32
2-3
340
4+
155
Total
2024
3.6
52.9
100.0
100
6.2
50.8
100.0
171
0.7
17.6
6.1
20
12.4
67.5
64.5
343
10.9
44.0
29.4
301
3.6
52.9
100.0
100

Watched:
Hockey: NHL
Attended

Total
34
Total
34
1
34
2-3
4+
Total
34
0.1
0.9
100.0
100
0.4
3.3
100.0
657
0.8
18.8
100.0
1285
520
137
69
67
520
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
1.6
13.2
100.0
173
193
2.3
18.6
100.0
222
1.6
37.7
50.3
170
0.1
0.3
1.0
5
126
4.6
24.9
64.9
447
4.7
18.9
48.7
504
68
4.8
19.3
35.1
467
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
1975
3.5
100.0
653
7.6
100.0
219
5.0
100.0
266
9.6
100.0
168
11.8
100.0
1975
3.5
100.0
0.1
0.9
100.0
100



Watched:
Hockey: NHL
Attended

Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
Total
100.0
217
1
33.6
143
2-3
40.6
274
4+
25.8
335
Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
297
3.5
45.5
100.0
289
34
86
2.0
39.4
29.1
165
34
140
5.1
52.7
47.1
423
71
5.0
42.0
23.8
412
0.1
1.7
100.0
100
0.4
5.3
100.0
657
0.8
15.7
100.0
1285
403
128
98
30
403
0.7
1.5
2.3
2.1
0.7
0.1
1.7
100.0
100

once

once

Watched:
Hockey: NHL
Attended
Total
20.4
100.0
100
Total
19.6
100.0
209
1
44.9
76.7
314
2-3
4+
17.7
23.3
292
Total
20.4
100.0
100

Watched:
Hockey: NHL
Attended

Total
572
1.0
29.0
100.0
100
Total
193
2.3
29.6
100.0
222
2-3
126
4.6
47.3
64.9
447
4+
68
4.8
40.3
35.1
467
Total
572
1.0
29.0
100.0
100
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
511
6.0
100.0
100.0
229
159
3.6
100.0
31.1
139
127
4.6
100.0
24.9
176
225
15.7
100.0
44.0
603
152
63
89
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
0.8
31.5
100.0
100
1.8
29.9
100.0
217
1.5
39.8
41.5
176
6.3
39.7
58.5
759
0.8
31.5
100.0
100

Watched:
Hockey: NHL
Attended
Total
Total
2-3
4+
Total
343
165
96
68
343
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
1.9
32.3
100.0
316
193
2.3
37.9
100.0
222
2.2
60.2
58.1
359
0.1
1.1
0.8
8
126
4.6
98.9
64.9
447
4.7
30.1
41.1
776
68
4.8
30.2
35.1
467
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100

once

least once


Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television

at least once
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
Total
55012
100.0
98.1
55012
100.0
100.0
100.0
102
50647
92.1
92.1
100.0
102
2024
1-2
19110
100.0
34.1
19110
100.0
100.0
34.7
102
18175
95.1
95.1
35.9
105
391
3-11
23360
100.0
41.6
23360
100.0
100.0
42.5
102
21602
92.5
92.5
42.7
102
1115
12+
12542
100.0
22.4
12542
100.0
100.0
22.8
102
10870
86.7
86.7
21.5
96
518
Total
5456
100.0
9.7
4365
80.0
100.0
7.9
82
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
3.7
3.7
100.0
102
674
1.2
1.2
100.0
102
462
2.0
2.0
19.3
57
107
0.6
0.6
15.9
47
77
4.8
4.8
55.1
132
110
0.5
0.5
16.3
39
152
4.1
4.1
25.6
114
457
3.6
3.6
67.8
303
233
37.1
46.4
100.0
1028
674
12.4
15.4
100.0
1028
462
0.8
0.8
0.4
0.7
1.9
8.5
2024

Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television

once

once
Total
0.8
100.0
100
633
Total
0.8
100.0
102
633
1-2
0.4
16.6
49
108
3-11
0.7
33.0
79
179
12+
1.9
50.4
225
346
Total
10.6
100.0
1028
633
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
1.1
1.1
100.0
102
572
1.0
1.0
100.0
102
0.6
0.6
17.1
50
252
1.3
1.3
44.0
129
0.8
0.8
28.3
68
203
0.9
0.9
35.4
85
2.8
2.8
54.6
244
117
0.9
0.9
20.5
92
11.6
14.5
100.0
1028
572
10.5
13.1
100.0
1028
3826
3115
750
1497
868
3826
6.8
100.0
100.0
100
677
5.7
100.0
81.4
83
3.9
100.0
19.6
58
6.4
100.0
39.1
94
6.9
100.0
22.7
101
70.1
100.0
100.0
1028
677
1.2
17.7
100.0
100
12.4
17.7
100.0
1028

Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television

at least once
Total
2024
Total
2024
1-2
391
3-11
1115
12+
518
Total
2024
3.6
52.9
100.0
100
3.7
65.0
100.0
102
2.0
52.0
19.3
57
4.8
74.5
55.1
132
4.1
59.7
25.6
114
37.1
52.9
100.0
1028

Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television

Total
34
Total
1-2
3-11
12+
0.1
0.9
100.0
100
Total
34
0.6
0.9
100.0
1028


520
520
108
179
233
520
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
0.9
16.7
100.0
102
572
1.0
18.4
100.0
102
0.6
14.4
20.8
61
252
1.3
33.6
44.0
129
0.8
12.0
34.4
83
203
0.9
13.5
35.4
85
1.9
26.8
44.8
200
117
0.9
13.5
20.5
92
9.5
13.6
100.0
1028
572
10.5
14.9
100.0
1028
1975
3.5
100.0
1649
3.0
100.0
467
2.4
100.0
425
1.8
100.0
757
6.0
100.0
1975
36.2
100.0

Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television

Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
Total
83.5
85
1-2
23.6
69
3-11
21.5
52
12+
38.3
171
674
1.2
40.9
100.0
102
107
0.6
22.9
15.9
47
110
0.5
25.8
16.3
39
457
3.6
60.4
67.8
303
0.1
1.7
100.0
100
Total
100.0
1028
292
5.3
14.8
100.0
1028
674
12.4
34.1
100.0
1028
34
0.6
1.7
100.0
1028

once

once
403
403
108
112
182
403
0.7
0.7
0.6
0.5
1.5
7.4

Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
20.4
100.0
100
Total
24.4
100.0
102
1-2
23.2
26.8
79
3-11
26.5
27.9
67
12+
24.1
45.2
202
Total
20.4
100.0
1028

Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television

Total
572
1.0
29.0
100.0
100
Total
572
1.0
34.7
100.0
102
1-2
252
1.3
53.9
44.0
129
3-11
203
0.9
47.7
35.4
85
12+
117
0.9
15.5
20.5
92
Total
572
10.5
29.0
100.0
1028
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
1377
2.5
100.0
93.9
96
329
1.7
100.0
22.4
66
421
1.8
100.0
28.8
69
627
5.0
100.0
42.8
191
462
77
152
233
1466
26.9
100.0
100.0
1028
89
1.6
6.1
100.0
1028
462
0.8
31.5
100.0
100
0.8
33.6
100.0
102
0.4
23.4
16.6
49
0.7
36.2
33.0
79
1.9
37.2
50.4
225
8.5
31.5
100.0
1028

Watched:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
Total
343
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
1-2
3-11
12+
Total
343
66
276
343
0.6
24.9
100.0
102
572
1.0
41.5
100.0
102
0.3
15.7
19.4
47
203
0.9
48.1
35.4
85
2.2
44.1
80.6
361
117
0.9
18.7
20.5
92
6.3
23.4
100.0
1028
572
10.5
39.0
100.0
1028

once

least once

252
1.3
76.6
44.0
129

Watched:
Hockey: NHL
Watched

at least once
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
1-2
1746
100.0
3.1
1376
78.8
100.0
2.5
80
3+
3710
100.0
6.6
2989
80.6
100.0
5.4
82

3826
2756
100.0
100.0
6.8
4.9
3115
2341
81.4
84.9
100.0
100.0
5.7
4.3
83
87
751
1272
2024
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
43.0
54.6
37.1
1193
235
13.5
17.1
34.9
1120
313
34.3
42.6
62.9
951
439
11.8
14.7
65.1
985
150
52.9
65.0
100.0
1466
0.8
17.9
4.0
674
24.5
28.8
100.0
2036
462
16.8
Tablet
1975
100.0
3.5
1649
83.5
100.0
3.0
85
674
34.1
40.9
100.0
2840

Watched:
Hockey: NHL
Watched

once

once
Total
0.8
100.0
100
633
1-2
22.7
67.6
2173
77
3+
5.0
32.4
489
556

19.7
100.0
2036
520
633
Tablet
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
4.4
5.6
12.1
390
15.0
18.6
87.9
1329
572
15.4
19.1
100.0
1512
13.6
16.7
82.2
1205
572
14.9
18.4
100.0
1466
23.0
27.0
100.0
2036
572
20.8
24.4
100.0
2036
20.4
24.4
63.7
1809
572
29.0
34.7
100.0
2840
3826
1072
2754
3826
1126
896
6.8
100.0
100.0
100
677
61.4
100.0
28.0
900
244
74.2
100.0
72.0
1088
433
100.0
100.0
100.0
1466
677
40.9
100.0
29.4
599
45.4
100.0
23.4
665
1.2
17.7
100.0
100
14.0
22.8
36.1
1159
11.7
15.7
63.9
967
17.7
17.7
100.0
1466
403

Watched:
Hockey: NHL
Watched

at least once
Total
2024
1-2
751
3+
1272
3.6
52.9
100.0
100
43.0
70.1
37.1
1193
34.3
46.2
62.9
951

2024
52.9
52.9
100.0
1466
Tablet

Watched:
Hockey: NHL
Watched

Total
34
1-2
0.1
0.9
100.0
100
3+
34

34
34
Tablet
34
0.9
1.2
100.0
1512
0.9
0.9
100.0
1466
1.2
3.1
100.0
2036
1.7
3.8
100.0
2840


520
77
443
520
520
290
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
4.4
7.2
14.8
474
11.9
16.1
85.2
1289
572
15.4
20.8
100.0
1512
13.6
13.6
100.0
1466
572
14.9
14.9
100.0
1466
18.9
46.2
100.0
2036
572
20.8
50.8
100.0
2036
14.7
32.3
55.8
1584
572
29.0
63.8
100.0
2840
1975
3.5
100.0
391
22.4
100.0
1584
42.7
100.0
896
23.4
100.0
1975
71.7
100.0
1975
100.0
100.0

Watched:
Hockey: NHL
Watched

Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
1-2
19.8
637
80
4.6
20.4
27.3
878
235
13.5
60.0
34.9
1120
0.1
1.7
100.0
100
3+
80.2
1212
212
5.7
13.4
72.7
1099
439
11.8
27.7
65.1
985
34

45.4
100.0
665
2036
292
10.6
14.8
100.0
2036
674
24.5
34.1
100.0
2036
34
34
Tablet
100.0
2840
292
14.8
14.8
100.0
2840
674
34.1
34.1
100.0
2840
34
0.9
2.2
100.0
1512
0.9
3.8
100.0
1466
1.2
1.7
100.0
2036
1.7
1.7
100.0
2840

once

once
403
77
326
290
403
403
0.7
4.4
8.8
7.6
14.6
20.4

Watched:
Hockey: NHL
Watched
Total
20.4
100.0
100
1-2
19.6
19.0
612
3+
20.6
81.0
1224

32.3
20.4
72.0
100.0
1055
2036
Tablet
20.4
100.0
2840

Watched:
Hockey: NHL
Watched

Total
572
1.0
29.0
100.0
100
1-2
3+
572
15.4
36.1
100.0
1512
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
359
20.6
100.0
24.5
788
47
2.7
13.0
52.4
1685
313
1106
29.8
100.0
75.5
1142
42
1.1
3.8
47.6
719
150
0.8
31.5
100.0
100
17.9
87.0
67.6
2173
4.0
13.5
32.4
489

572
572
14.9
20.8
63.8
29.0
100.0
100.0
1466
2036
802
21.0
100.0
54.7
802
1466
53.2
100.0
100.0
2036
89
3.2
6.1
100.0
2036
462
16.8
31.5
100.0
2036
Tablet
572
29.0
29.0
100.0
2840
685
34.7
100.0
46.7
1327

Watched:
Hockey: NHL
Watched
Total
1-2
3+
Tablet

once

least once

343
343
230
343
113
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
9.2
31.0
100.0
1512
572
15.4
51.7
100.0
1512
6.0
28.7
67.1
983
572
14.9
71.3
100.0
1466
12.4
23.4
100.0
2036
572
20.8
39.0
100.0
2036
5.7
16.5
32.9
935
572
29.0
83.5
100.0
2840

Watched:
Hockey: NHL
Watched

at least once
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
Smart
Phone
1466
100.0
2.6
1377
93.9
100.0
2.5
96
Total
Mobile
37312
100.0
66.5
36339
97.4
100.0
66.1
99
32282
86.5
88.8
63.7
96
1833
Tablet
21611
100.0
38.5
20839
96.4
100.0
37.9
98
18191
84.2
87.3
35.9
93
702
Smart
Phone
33397
100.0
59.5
32527
97.4
100.0
59.1
99
28616
85.7
88.0
56.5
95
1808
3.2
3.4
34.7
90
635
2.9
3.0
94.2
245
424
5.4
5.6
89.3
150
599
1.8
1.8
88.8
149
462
2.0
1.4
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
462
4.9
5.0
90.6
136
635
1.7
1.7
94.2
142
462
0.8
31.5
1.2

Watched:
Hockey: NHL
Watched

once

once
Total
0.8
100.0
100
633
Smart
Phone
33.6
100.0
3828
343
Total
Mobile
1.3
100.0
150
633
Tablet
2.0
91.8
238
392
Smart
Phone
1.4
100.0
168
582
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
23.4
24.9
54.2
2074
572
39.0
41.5
100.0
3828
1.7
1.7
100.0
150
495
1.3
1.4
86.5
130
1.8
1.9
62.0
161
495
2.3
2.4
86.5
225
1.7
1.8
92.1
155
459
1.4
1.4
80.3
135
3826
802
3439
1930
3287
6.8
100.0
100.0
100
677
54.7
100.0
21.0
802
9.2
100.0
89.9
135
558
8.9
100.0
50.4
131
357
9.8
100.0
85.9
144
516
1.5
16.2
82.4
124
1.7
18.5
52.8
137
1.5
15.7
76.3
128
1.2
17.7
100.0
100

Watched:
Hockey: NHL
Watched

at least once
Total
2024
3.6
52.9
100.0
100
Smart
Phone
Total
Mobile
1833
Tablet
702
Smart
Phone
1808
4.9
53.3
90.6
136
3.2
36.4
34.7
90
5.4
55.0
89.3
150

Watched:
Hockey: NHL
Watched

Total
34
Smart
Phone
0.1
0.9
100.0
100
Total
Mobile
34
Tablet
34
Smart
Phone
34
0.1
1.0
100.0
150
0.2
1.8
100.0
260
0.1
1.0
100.0
168


520
230
520
342
469
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
15.7
28.7
44.2
1693
572
39.0
71.3
100.0
3828
1.4
15.1
100.0
150
495
1.3
14.4
86.5
130
1.6
17.7
65.8
171
495
2.3
25.6
86.5
225
1.4
14.3
90.3
152
459
1.4
14.0
80.3
135
1975
3.5
100.0
685
46.7
100.0
1859
5.0
100.0
1796
8.3
100.0
1722
5.2
100.0

Watched:
Hockey: NHL
Watched

Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
Smart
Phone
34.7
1327
0.1
1.7
100.0
100
Total
Mobile
94.1
142
292
0.8
15.7
100.0
150
635
1.7
34.2
94.2
142
34
Tablet
90.9
236
292
1.4
16.3
100.0
260
635
2.9
35.4
94.2
245
34
Smart
Phone
87.2
146
278
0.8
16.1
95.1
160
599
1.8
34.8
88.8
149
34
0.1
1.8
100.0
150
0.2
1.9
100.0
260
0.1
2.0
100.0
168

once

once
403
113
403
340
352
0.7
7.7
1.1
1.6
1.1

Watched:
Hockey: NHL
Watched
Total
20.4
100.0
100
Smart
Phone
16.5
28.0
1073
Total
Mobile
21.7
100.0
150
Tablet
18.9
84.4
219
Smart
Phone
20.5
87.5
147

Watched:
Hockey: NHL
Watched

Total
572
1.0
29.0
100.0
100
Smart
Phone
572
39.0
83.5
100.0
3828
Total
Mobile
495
1.3
26.6
86.5
130
Tablet
495
2.3
27.5
86.5
225
Smart
Phone
459
1.4
26.7
80.3
135
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
1466
100.0
100.0
100.0
3828
89
6.1
6.1
100.0
3828
462
1389
3.7
100.0
94.7
142
89
0.2
6.4
100.0
150
462
1111
5.1
100.0
75.8
197
89
0.4
8.0
100.0
260
424
1306
3.9
100.0
89.1
150
42
0.1
3.2
47.6
80
462
0.8
31.5
100.0
100
31.5
31.5
100.0
3828
1.2
33.3
100.0
150
2.0
38.2
91.8
238
1.4
35.4
100.0
168

Watched:
Hockey: NHL
Watched
Total
Smart
Phone
Total
Mobile
Tablet
Smart
Phone
343
343
343
102
343
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
23.4
23.4
100.0
3828
572
39.0
39.0
100.0
3828
0.9
24.7
100.0
150
495
1.3
35.6
86.5
130
0.5
9.2
29.9
78
495
2.3
44.6
86.5
225
1.0
26.2
100.0
168
459
1.4
35.2
80.3
135

once

least once


Watched:
Hockey: NHL

at least once
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
Twitter
Twitter Users Do
Users Not Follow
17105
8695
100.0
100.0
30.5
15.5
16694
8651
97.6
99.5
100.0
100.0
30.3
15.7
100
101
14136
8343
82.6
96.0
84.7
96.4
27.9
16.5
92
106
1315
79
Total
8410
100.0
15.0
8043
95.6
100.0
14.6
98
5793
68.9
72.0
11.4
76
1236
Daily
1824
100.0
3.3
1698
93.1
100.0
3.1
95
1112
60.9
65.5
2.2
67
95
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
7.7
7.9
65.0
213
394
2.3
2.4
58.4
192
195
0.9
0.9
3.9
25
39
0.4
0.5
5.8
37
25
14.7
15.4
61.1
407
355
4.2
4.4
52.6
351
170
5.2
5.6
4.7
145
198
10.8
11.6
29.3
901
121
0.8
1.1
0.3
2.0
6.6
4-6 Days
a Week
1187
100.0
2.1
1107
93.3
100.0
2.0
95
774
65.2
69.9
1.5
72
243
1-3 Days
a Week
1369
100.0
2.4
1335
97.5
100.0
2.4
99
980
71.6
73.4
1.9
79
59
20.4
21.9
12.0
567
4.3
4.4
2.9
119
69
5.0
5.2
10.2
419

Watched:
Hockey: NHL

once

once
Total
0.8
100.0
100
633
Twitter
Twitter Users Do
Users Not Follow
1.2
0.3
42.2
5.5
138
36
257
127
Total
2.1
36.7
245
130
Daily
7.1
26.2
805
77
4-6 Days
a Week
1-3 Days
a Week
52
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
1.5
1.5
40.7
133
397
2.3
2.4
69.4
228
1.5
1.5
20.0
129
37
0.4
0.4
6.5
42
1.6
1.6
20.6
138
360
4.3
4.5
62.9
420
4.2
4.5
12.2
375
95
5.2
5.6
16.7
513
0.1
0.1
0.2
10
90
7.5
8.1
15.7
741
3.8
3.9
8.2
337
175
12.8
13.1
30.6
1252
3826
2228
287
1941
331
367
320
6.8
100.0
100.0
100
677
13.0
100.0
58.2
191
288
3.3
100.0
7.5
48
44
23.1
100.0
50.7
338
244
18.2
100.0
8.7
266
126
30.9
100.0
9.6
453
33
23.4
100.0
8.4
343
1.2
17.7
100.0
100
1.7
12.9
42.5
139
0.5
15.4
6.5
42
2.9
12.5
36.0
240
6.9
38.1
18.6
573
2.8
9.0
4.9
232

Watched:
Hockey: NHL

at least once
Total
2024
3.6
52.9
100.0
100
Twitter
Twitter Users Do
Users Not Follow
1315
79
7.7
59.0
65.0
213
0.9
27.5
3.9
25
Total
1236
Daily
95
4-6 Days
a Week
243
1-3 Days
a Week
59
14.7
63.7
61.1
407
5.2
28.8
4.7
145
20.4
66.2
12.0
567
4.3
18.4
2.9
119

Watched:
Hockey: NHL

Total
34
Twitter
Twitter Users Do
Users Not Follow
34
Total
34
Daily
4-6 Days
a Week
0.4
1.8
100.0
667
1-3 Days
a Week
34
0.1
0.9
100.0
100
0.2
1.5
100.0
328
2.5
10.7
100.0
4098
520
195
127
68
14
52
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
1.1
8.7
37.5
123
397
2.3
17.8
69.4
228
1.5
44.2
24.4
157
37
0.4
12.9
6.5
42
0.8
3.5
13.1
87
360
4.3
18.5
62.9
420
0.8
4.4
2.8
86
95
5.2
28.8
16.7
513
0.1
0.4
0.3
13
90
7.5
24.4
15.7
741
3.8
16.2
10.0
410
175
12.8
54.6
30.6
1252
1975
3.5
100.0
1003
5.9
100.0
177
2.0
100.0
826
9.8
100.0
370
20.3
100.0
90
7.5
100.0
278
20.3
100.0



Watched:
Hockey: NHL

Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
Twitter
Twitter Users Do
Users Not Follow
50.8
9.0
167
58
394
2.3
39.3
58.4
192
34
39
0.4
22.1
5.8
37
Total
41.8
279
Daily
18.7
576
355
4.2
43.0
52.6
351
34
198
10.8
53.4
29.3
901
0.1
1.7
100.0
100
0.2
3.4
100.0
328
0.4
4.2
100.0
667
403
178
101
77
77
0.7
1.0
1.2
0.9
4.2
1-3 Days
a Week
14.1
577
69
5.0
24.8
10.2
419
34
2.5
12.4
100.0
4098

once

once
4-6 Days
a Week
4.5
214

Watched:
Hockey: NHL
Total
20.4
100.0
100
Twitter
Twitter Users Do
Users Not Follow
17.7
56.9
44.1
25.0
145
161
Total
9.3
19.1
128
Daily
20.8
19.1
589
4-6 Days
a Week
1-3 Days
a Week

Watched:
Hockey: NHL

Total
572
1.0
29.0
100.0
100
Twitter
Twitter Users Do
Users Not Follow
397
37
2.3
0.4
39.6
21.0
69.4
6.5
228
42
Total
360
4.3
43.5
62.9
420
Daily
95
5.2
25.8
16.7
513
279
15.3
100.0
19.0
586
6.6
43.4
26.2
805
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
823
4.8
100.0
56.2
184
89
0.5
10.8
100.0
328
195
89
1.0
100.0
6.1
39
25
734
8.7
100.0
50.1
334
89
1.1
12.1
100.0
667
170
0.8
31.5
100.0
100
1.1
23.7
42.2
138
0.3
28.7
5.5
36
2.0
23.1
36.7
245
121
4-6 Days
a Week
90
7.5
100.0
15.7
741
1-3 Days
a Week
175
12.8
62.8
30.6
1252
138
11.6
100.0
9.4
444
47
3.9
33.9
52.4
2479
227
16.6
100.0
15.5
634

Watched:
Hockey: NHL
Total
Twitter
Twitter Users Do
Users Not Follow
Total
Daily
4-6 Days
a Week
1-3 Days
a Week

once

least once

343
142
26
116
63
52
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
0.8
17.3
41.5
136
397
2.3
48.2
69.4
228
0.3
29.5
7.7
49
37
0.4
41.8
6.5
42
1.4
15.8
33.9
226
360
4.3
49.0
62.9
420
3.4
22.5
18.3
562
95
5.2
34.2
16.7
513
0.1
1.0
0.4
19
90
7.5
65.1
15.7
741
3.8
22.9
15.2
621
175
12.8
77.1
30.6
1252

Watched:
Hockey: NHL

at least once
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
Less than
Facebook
Week
Users Not Follow
4030
40314
23996
100.0
100.0
100.0
7.2
71.9
42.8
3903
39606
23918
96.9
98.2
99.7
100.0
100.0
100.0
7.1
72.0
43.5
99
100
102
2927
36012
23310
72.6
89.3
97.1
75.0
90.9
97.5
5.8
71.1
46.0
80
99
108
839
1883
394
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
20.8
21.5
41.5
577
88
2.2
2.3
13.1
182
49
4.7
4.8
93.1
130
415
1.0
1.0
61.5
86
341
0.8
1.2
0.8
1.6
1.6
19.5
45
89
0.4
0.4
13.3
31
4-6 Days
a Week
1668
100.0
3.0
1668
100.0
100.0
3.0
102
1339
80.2
80.2
2.6
89
49
Total
16318
100.0
29.1
15688
96.1
100.0
28.5
98
12702
77.8
81.0
25.1
86
1489
Daily
3020
100.0
5.4
2935
97.2
100.0
5.3
99
2136
70.7
72.8
4.2
78
173
9.1
9.5
73.6
253
325
2.0
2.1
48.3
166
341
5.7
5.9
8.6
159
169
5.6
5.8
25.0
465
63
2.9
2.9
2.4
81
2.1
2.1
5.3
89

Watched:
Hockey: NHL

once

once
Total
0.8
100.0
100
633
Less than
Facebook
Week
Users Not Follow
1.2
0.9
10.5
73.8
146
103
441
52
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
Total
2.2
73.8
254
388
Daily
2.2
13.7
254
129
4-6 Days
a Week
5.3
19.3
649
61
1.1
1.1
69.7
97
514
1.3
1.3
89.9
125
0.2
0.2
8.3
19
73
0.3
0.3
12.7
30
2.4
2.5
61.4
211
442
2.7
2.8
77.2
266
4.3
4.4
20.4
379
265
8.8
9.0
46.3
860
3.6
3.6
9.6
322
131
7.9
7.9
22.9
772
3826
923
3362
597
2764
589
241
6.8
100.0
100.0
100
677
22.9
100.0
24.1
336
84
8.3
100.0
87.9
122
552
2.5
100.0
15.6
36
44
16.9
100.0
72.2
248
507
19.5
100.0
15.4
286
85
14.4
100.0
6.3
212
1.2
17.7
100.0
100
2.1
9.1
12.4
173
1.4
16.4
81.5
113
0.2
7.4
6.5
15
3.1
18.4
75.0
258
2.8
14.4
12.5
233

Watched:
Hockey: NHL

at least once
Less than
Facebook
Total
Week
Users Not Follow
2024
839
1883
394
3.6
52.9
100.0
100
20.8
90.9
41.5
577
4.7
56.0
93.1
130
1.6
65.9
19.5
45
Total
1489
Daily
173
4-6 Days
a Week
49
9.1
53.9
73.6
253
5.7
29.4
8.6
159
2.9
20.3
2.4
81

Watched:
Hockey: NHL

Less than
Facebook
Total
Week
Users Not Follow
34
34
34
Total
Daily
4-6 Days
a Week
0.1
0.9
100.0
100
0.1
1.0
100.0
139
0.1
5.8
100.0
234
520
378
52
326
66
61
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
0.9
11.2
72.7
101
514
1.3
15.3
89.9
125
0.2
8.7
10.0
23
73
0.3
12.2
12.7
30
2.0
11.8
62.7
216
442
2.7
16.0
77.2
266
2.2
11.3
12.8
237
265
8.8
44.9
46.3
860
3.6
25.2
11.7
392
131
7.9
54.5
22.9
772
1319
3.3
100.0
196
0.8
100.0
1123
6.9
100.0
511
16.9
100.0
131
7.9
100.0


1975
3.5
100.0
88
2.2
100.0

Watched:
Hockey: NHL

Less than
Facebook
Total
Week
Users Not Follow
100.0
4.5
66.8
9.9
100
62
93
23
292
80
0.5
0.2
14.8
6.0
100.0
27.3
100
38
674
88
415
89
1.2
2.2
1.0
0.4
34.1
100.0
31.4
45.5
100.0
13.1
61.5
13.3
100
182
86
31
34
34
34
Total
56.8
195
80
0.5
7.1
27.3
94
325
2.0
29.0
48.3
166
Daily
25.9
480
169
5.6
33.1
25.0
465
0.1
1.7
100.0
100
0.1
2.6
100.0
139
0.1
17.5
100.0
234
403
276
276
77
0.7
0.7
1.7
2.6

once

once
4-6 Days
a Week
6.6
223

Watched:
Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
20.4
20.9
100.0
68.5
100
95
Total
24.6
68.5
235
Daily
15.1
19.1
356
4-6 Days
a Week

Watched:
Hockey: NHL

Less than
Facebook
Total
Week
Users Not Follow
572
514
73
1.0
1.3
0.3
29.0
39.0
37.0
100.0
89.9
12.7
100
125
30
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
91
2.3
100.0
6.2
86
42
1.0
46.5
47.6
662
49
1125
2.8
100.0
76.8
107
42
0.1
3.8
47.6
66
341
0.8
31.5
100.0
100
1.2
53.5
10.5
146
0.8
30.3
73.8
103
125
0.5
100.0
8.5
20
Total
442
2.7
39.3
77.2
266
Daily
265
8.8
51.8
46.3
860
4-6 Days
a Week
131
7.9
100.0
22.9
772
1000
6.1
100.0
68.3
235
42
0.3
4.2
47.6
164
341
443
14.7
100.0
30.2
561
281
16.8
100.0
19.2
645
63
89
2.1
34.1
73.8
254
2.1
14.3
13.7
254
5.3
31.7
19.3
649

Watched:
Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
Total
Daily
4-6 Days
a Week

once

least once

343
227
52
175
115
61
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
0.6
20.2
66.4
92
514
1.3
45.7
89.9
125
0.2
41.8
15.2
36
73
0.3
58.2
12.7
30
1.1
17.5
51.2
176
442
2.7
44.2
77.2
266
3.8
25.9
33.5
621
265
8.8
59.8
46.3
860
3.6
21.6
17.7
595
131
7.9
46.7
22.9
772

Watched:
Hockey: NHL

at least once
Less than
Once a
Week Past Year
7625
1891
100.0
100.0
13.6
3.4
7453
1783
97.7
94.3
100.0
100.0
13.5
3.2
100
96
6222
1255
81.6
66.3
83.5
70.4
12.3
2.5
90
73
916
62
Total
56103
100.0
100.0
55012
98.1
100.0
100.0
100
50647
90.3
92.1
100.0
100
2024
1-3 Days
a Week
4004
100.0
7.1
3632
90.7
100.0
6.6
92
3005
75.0
82.7
5.9
83
352
Ever
Partic.
10426
100.0
18.6
10166
97.5
100.0
18.5
99
9166
87.9
90.2
18.1
97
306
3.6
3.7
100.0
100
674
1.2
1.2
100.0
100
462
8.8
9.7
17.4
244
107
2.7
2.9
15.9
222
86
12.0
12.3
45.2
333
49
0.6
0.7
7.3
54
102
3.3
3.5
3.1
91
62
3.3
3.5
9.2
272
63
2.9
3.0
15.1
81
62
0.6
0.6
9.2
49
63
0.8
2.2
1.3
3.3
0.6

Watched:
Hockey: NHL

once

once
Less than
Once a
Week Past Year
1.4
3.6
22.1
13.7
163
406
163
66
Total
0.8
100.0
100
633
1-3 Days
a Week
2.4
18.7
262
36
Ever
Partic.
0.6
13.7
74
207
1.1
1.1
100.0
100
572
1.0
1.0
100.0
100
0.9
1.0
5.7
79
46
1.1
1.3
8.0
112
2.1
2.2
25.8
190
3.5
3.7
10.5
310
275
14.5
15.4
48.0
1424
2.0
2.0
32.8
176
361
3.5
3.6
63.2
340
3826
726
1208
474
988
6.8
100.0
100.0
100
677
18.1
100.0
19.0
266
293
15.8
100.0
31.6
232
130
25.1
100.0
12.4
368
37
9.5
100.0
25.8
139
142
1.2
17.7
100.0
100
7.3
40.3
43.3
606
1.7
10.7
19.2
141
2.0
7.8
5.5
162
1.4
14.4
21.0
113

Watched:
Hockey: NHL

at least once
Total
2024
1-3 Days
a Week
352
3.6
52.9
100.0
100
8.8
48.4
17.4
244
Less than
Once a
Week Past Year
916
62
12.0
75.8
45.2
333
3.3
13.1
3.1
91
Ever
Partic.
306
2.9
30.9
15.1
81

Watched:
Hockey: NHL

Total
34
1-3 Days
a Week
Less than
Once a
Week Past Year
34
Ever
Partic.
34
1.8
7.2
100.0
2967
0.3
3.5
100.0
538
0.1
0.9
100.0
100

520
36
163
66
145
0.9
13.6
100.0
100
572
1.0
14.9
100.0
100
0.9
4.9
6.9
97
46
1.1
6.3
8.0
112
2.1
13.5
31.4
231
3.5
14.0
12.7
378
275
14.5
57.9
48.0
1424
1.4
14.6
27.8
150
361
3.5
36.6
63.2
340
1975
3.5
100.0
268
6.7
100.0
212
2.8
100.0
473
25.0
100.0
622
6.0
100.0

Watched:
Hockey: NHL

Total
100.0
100
292
0.5
14.8
100.0
100
674
1.2
34.1
100.0
100
34
1-3 Days
a Week
13.6
190
80
2.0
29.7
27.3
383
107
2.7
39.9
15.9
222
Less than
Once a
Week Past Year
10.8
23.9
79
710
37
2.0
7.8
12.7
376
49
62
0.6
3.3
23.3
13.1
7.3
9.2
54
272
34
Ever
Partic.
31.5
169
37
0.4
6.0
12.7
68
62
0.6
9.9
9.2
49
34
1.8
7.3
100.0
2967
0.3
5.5
100.0
538
0.1
1.7
100.0
100
once

once
403
36
163
65
127
0.7
0.9
2.1
3.4
1.2

Watched:
Hockey: NHL
Total
20.4
100.0
100
1-3 Days
a Week
13.3
8.9
125
Less than
Once a
Week Past Year
76.7
13.7
40.5
16.1
298
477
Ever
Partic.
20.5
31.6
170

Watched:
Hockey: NHL

Total
572
1.0
29.0
100.0
100
1-3 Days
a Week
46
1.1
17.1
8.0
112
1466
2.6
100.0
100.0
100
89
0.2
6.1
100.0
100
462
132
3.3
100.0
9.0
126
0.8
31.5
100.0
100
Less than
Once a
Week Past Year
275
14.5
58.1
48.0
1424
Ever
Partic.
361
3.5
58.1
63.2
340
339
17.9
100.0
23.1
687
86
145
1.9
100.0
9.9
73
42
0.6
29.2
47.6
350
102
63
614
5.9
100.0
41.9
225
47
0.4
7.6
52.4
282
63
2.2
65.3
18.7
262
1.3
70.8
22.1
163
3.3
18.7
13.7
406
0.6
10.3
13.7
74

Watched:
Hockey: NHL
Less than
Once a
Week Past Year
Ever
Partic.
343
143
0.6
23.4
100.0
100
572
1.0
39.0
100.0
100
0.1
0.4
0.4
12
275
14.5
80.9
48.0
1424
1.4
23.2
41.6
224
361
3.5
58.9
63.2
340
Total
1-3 Days
a Week

once

least once

46
1.1
34.7
8.0
112

Gender/Age of those Attended/Watched (any):
Hockey: NHL
Gender
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
Male
36920
100.0
62.0
36920
100.0
100.0
161
2061
5.6
100.0
161
10302
27.9
100.0
161
9084
24.6
100.0
161
9747
26.4
100.0
161
5724
15.5
100.0
161
Female
22659
100.0
38.0
Age
13-17
3134
100.0
5.3
2061
65.8
5.6
106
2061
65.8
100.0
1901
18-24
6743
100.0
11.3
3844
57.0
10.4
92
25-34
11190
100.0
18.8
6459
57.7
17.5
93
3844
57.0
37.3
330
6459
57.7
62.7
334
35-49
14797
100.0
24.8
9084
61.4
24.6
99
9084
61.4
100.0
403

Hockey: NHL
Gender
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
Male
Female
22659
100.0
100.0
263
1072
4.7
100.0
263
7631
33.7
100.0
263
5712
25.2
100.0
263
5868
25.9
100.0
263
2376
10.5
100.0
263
Age
13-17
1072
34.2
4.7
90
1072
34.2
100.0
1901
18-24
2900
43.0
12.8
113
25-34
4731
42.3
20.9
111
2900
43.0
38.0
336
4731
42.3
62.0
330
35-49
5712
38.6
25.2
102
5712
38.6
100.0
403

Hockey: NHL
Gender
Total
Male
Female
Age
13-17
18-24
25-34
35-49

Hockey: NHL
Age
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Household Income
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
50+
23715
100.0
39.8
15472
65.2
41.9
105
9747
41.1
100.0
251
5724
24.1
100.0
251
Under
$25K
8640
100.0
14.5
5363
62.1
14.5
100
65
0.8
3.2
22
1653
19.1
16.0
111
1224
14.2
13.5
93
1451
16.8
14.9
103
969
11.2
16.9
117
$25K$49.9K
12363
100.0
20.7
7727
62.5
20.9
101
523
4.2
25.4
122
2531
20.5
24.6
118
1375
11.1
15.1
73
1397
11.3
14.3
69
1901
15.4
33.2
160
$50K$99.9K
20424
100.0
34.3
12721
62.3
34.5
101
926
4.5
44.9
131
3741
18.3
36.3
106
3013
14.8
33.2
97
3636
17.8
37.3
109
1404
6.9
24.5
72
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
11109
9360
61.2
62.5
30.1
25.4
99
101
548
130
3.0
0.9
26.6
6.3
87
25
2378
2917
13.1
19.5
23.1
28.3
76
113
3471
2353
19.1
15.7
38.2
25.9
125
103
3262
2634
18.0
17.6
33.5
27.0
110
108
1450
1326
8.0
8.9
25.3
23.2
83
92

Hockey: NHL
Age
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Household Income
Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
50+
8244
34.8
36.4
91
5868
24.7
100.0
251
2376
10.0
100.0
251
Under
$25K
3277
37.9
14.5
100
254
2.9
23.7
164
1125
13.0
14.7
102
626
7.2
11.0
76
732
8.5
12.5
86
540
6.3
22.7
157
$25K$49.9K
4636
37.5
20.5
99
318
2.6
29.6
143
1870
15.1
24.5
118
993
8.0
17.4
84
867
7.0
14.8
71
588
4.8
24.7
119
$50K$99.9K
7703
37.7
34.0
99
298
1.5
27.8
81
2540
12.4
33.3
97
2203
10.8
38.6
113
1838
9.0
31.3
91
824
4.0
34.7
101
Re
$100K
&Over North East
7043
5606
38.8
37.5
31.1
24.7
102
98
202
142
1.1
1.0
18.8
13.3
62
53
2096
2322
11.5
15.5
27.5
30.4
90
121
1890
1197
10.4
8.0
33.1
20.9
109
83
2431
1389
13.4
9.3
41.4
23.7
136
94
424
557
2.3
3.7
17.9
23.4
59
93

Hockey: NHL
Age
Household Income
Total
50+
Under
$25K
$25K$49.9K
$50K$99.9K
Re
$100K
&Over North East

Hockey: NHL
Region
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
North
Central
16269
100.0
27.3
9955
61.2
27.0
99
1151
7.1
55.8
204
2546
15.6
24.7
90
2234
13.7
24.6
90
2344
14.4
24.1
88
1680
10.3
29.3
107
South
16625
100.0
27.9
10625
63.9
28.8
103
363
2.2
17.6
63
2748
16.5
26.7
96
2408
14.5
26.5
95
3099
18.6
31.8
114
2006
12.1
35.0
126
West
11718
100.0
19.7
6979
59.6
18.9
96
418
3.6
20.3
103
2091
17.8
20.3
103
2090
17.8
23.0
117
1669
14.2
17.1
87
712
6.1
12.4
63
Total
12933
100.0
21.7
6531
50.5
17.7
81
770
6.0
37.3
172
2240
17.3
21.7
100
1771
13.7
19.5
90
1471
11.4
15.1
70
279
2.2
4.9
22
$1-49
6237
100.0
10.5
3066
49.2
8.3
79
707
11.3
34.3
328
1119
17.9
10.9
104
653
10.5
7.2
69
507
8.1
5.2
50
82
1.3
1.4
14
$50+
6696
100.0
11.2
3465
51.7
9.4
83
63
0.9
3.1
27
1122
16.7
10.9
97
1119
16.7
12.3
110
964
14.4
9.9
88
197
2.9
3.4
31

Hockey: NHL
Region
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
North
Central
6315
38.8
27.9
102
31
0.2
2.9
11
1957
12.0
25.6
94
1861
11.4
32.6
119
1608
9.9
27.4
100
858
5.3
36.1
132
South
5999
36.1
26.5
95
523
3.1
48.8
175
2060
12.4
27.0
97
1248
7.5
21.8
78
1417
8.5
24.2
87
751
4.5
31.6
113
West
4739
40.4
20.9
106
376
3.2
35.1
178
1291
11.0
16.9
86
1407
12.0
24.6
125
1454
12.4
24.8
126
211
1.8
8.9
45
Total
6402
49.5
28.3
130
464
3.6
43.3
199
2511
19.4
32.9
152
1652
12.8
28.9
133
1216
9.4
20.7
95
560
4.3
23.6
108
$1-49
3171
50.8
14.0
134
349
5.6
32.5
311
1388
22.3
18.2
174
798
12.8
14.0
133
383
6.1
6.5
62
252
4.0
10.6
101
$50+
3232
48.3
14.3
127
115
1.7
10.7
95
1123
16.8
14.7
131
853
12.7
14.9
133
833
12.4
14.2
126
307
4.6
12.9
115

Hockey: NHL
Region
Total
North
Central
South
West
Total
$1-49
$50+

Hockey: NHL
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
1398
9381
74.5
74.8
3.8
25.4
120
121
66
0.5
3.2
15
507
2731
27.0
21.8
4.9
26.5
156
126
770
2024
41.0
16.1
8.5
22.3
269
106
66
3162
3.5
25.2
0.7
32.4
22
154
55
1398
2.9
11.1
1.0
24.4
30
116

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
2583
1170
69.6
77.0
7.0
3.2
112
124
707
19.0
34.3
551
1065
477
28.7
31.4
10.3
4.6
166
181
534
654
14.4
43.0
5.9
7.2
94
282
278
39
7.5
2.6
2.8
0.4
46
16
Used Tablet
for Sports
996
100.0
1.7
675
67.8
1.8
109
185
18.5
1.8
107
490
49.2
5.4
323

Hockey: NHL
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
478
3161
25.5
25.2
2.1
13.9
67
66
152
73
8.1
0.6
14.2
6.8
451
32
82
1181
4.4
9.4
1.1
15.5
34
74
86
647
4.6
5.2
1.5
11.3
48
54
158
818
8.4
6.5
2.7
13.9
85
66
442
3.5
18.6
88

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
1128
350
30.4
23.0
5.0
1.5
80
61
319
152
8.6
10.0
29.8
14.2
478
556
463
82
12.5
5.4
6.1
1.1
97
42
165
86
4.4
5.7
2.9
1.5
46
59
114
30
3.1
2.0
1.9
0.5
31
20
67
1.8
2.8
45
Used Tablet
for Sports
321
32.2
1.4
85
123
12.4
11.5
686
82
8.2
1.1
64
86
8.7
1.5
90
30
3.0
0.5
30

Hockey: NHL
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
Used Tablet
for Sports

Hockey: NHL
Attended 4+ Games
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
999
6476
74.8
72.8
2.7
17.5
121
117
437
32.7
4.2
189
523
39.2
5.8
257
39
3.0
0.4
18
2534
28.5
24.6
165
1641
18.4
18.1
121
2081
23.4
21.4
143
220
2.5
3.8
26
Used Tablet
for Sports
5021
100.0
8.4
3302
65.8
8.9
106
913
18.2
8.9
105
1017
20.3
11.2
133
1152
22.9
11.8
140
220
4.4
3.8
46
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
5800
2410
73.2
70.3
15.7
6.5
118
113
707
20.6
34.3
596
2494
892
31.5
26.0
24.2
8.7
182
150
1615
534
20.4
15.6
17.8
5.9
134
102
1592
278
20.1
8.1
16.3
2.8
123
50
98
1.2
1.7
13

Hockey: NHL
Attended 4+ Games
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100

Phone for
Device for
Sports
Sports
336
2425
25.2
27.2
1.5
10.7
66
72
152
73
11.4
0.8
14.2
6.8
633
46
82
1129
6.1
12.7
1.1
14.8
48
99
86
511
6.5
5.7
1.5
8.9
67
60
15
504
1.2
5.7
0.3
8.6
12
57
207
2.3
8.7
58
Used Tablet
for Sports
1720
34.2
7.6
90
73
1.5
6.8
81
747
14.9
9.8
116
340
6.8
5.9
71
406
8.1
6.9
82
153
3.0
6.4
76
Watched Onli

Phone for
Device for
Sports
Sports
2121
1017
26.8
29.7
9.4
4.5
70
78
25
319
0.3
9.3
2.3
29.8
17
518
1129
425
14.3
12.4
14.8
5.6
111
97
418
128
5.3
3.7
7.3
2.2
55
39
447
78
5.6
2.3
7.6
1.3
57
23
102
67
1.3
1.9
4.3
2.8
32
49

Hockey: NHL
Attended 4+ Games
Phone for
Device for
Total
Sports
Sports
Used Tablet
for Sports
Watched Onli

Phone for
Device for
Sports
Sports

Hockey: NHL
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
Used Tablet
for Sports
2291
100.0
3.8
1428
62.3
3.9
101
175
7.6
8.5
220
616
26.9
6.0
155
381
16.6
4.2
109
257
11.2
2.6
68
Used Smart
Phone for
Sports
3275
100.0
5.5
2272
69.4
6.2
112
671
20.5
32.6
592
892
27.2
8.7
158
431
13.2
4.7
86
278
8.5
2.8
52

Hockey: NHL
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
Used Tablet
for Sports
863
37.7
3.8
99
254
11.1
23.7
617
354
15.5
4.6
121
128
5.6
2.2
58
78
3.4
1.3
35
48
2.1
2.0
52
Used Smart
Phone for
Sports
1003
30.6
4.4
81
319
9.8
29.8
542
425
13.0
5.6
101
128
3.9
2.2
41
64
2.0
1.1
20
67
2.0
2.8
51

Hockey: NHL
Total
Used Tablet
for Sports
Used Smart
Phone for
Sports

Hockey: NHL
Attended
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
Total
12021
100.0
100.0
7280
60.6
100.0
98
1
6752
100.0
56.2
3921
58.1
53.9
94
2-3
3393
100.0
28.2
1961
57.8
26.9
93
4+
1876
100.0
15.6
1398
74.5
19.2
120
2465
20.5
100.0
119
2467
20.5
100.0
135
1832
15.2
100.0
93
515
4.3
100.0
45
1428
21.1
57.9
122
1129
16.7
45.8
110
959
14.2
52.3
87
406
6.0
78.7
63
530
15.6
21.5
90
568
16.7
23.0
110
807
23.8
44.1
145
55
1.6
10.7
17
507
27.0
20.6
156
770
41.0
31.2
269
66
3.5
3.6
22
55
2.9
10.6
30
Total
56103
100.0
100.0
35145
62.6
100.0
101
2061
3.7
100.0
106
9575
17.1
100.0
99
8366
14.9
100.0
98
9579
17.1
100.0
104
5564
9.9
100.0
103

Hockey: NHL
Attended
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
Total
4741
39.4
100.0
104
253
2.1
100.0
117
1786
14.9
100.0
116
1362
11.3
100.0
118
1232
10.3
100.0
104
107
0.9
100.0
22
1
2831
41.9
59.7
110
101
1.5
39.9
83
1046
15.5
58.6
121
912
13.5
66.9
141
713
10.6
57.9
107
59
0.9
54.7
22
2-3
1432
42.2
30.2
111
658
19.4
36.8
151
364
10.7
26.8
112
361
10.6
29.3
108
49
1.4
45.3
36
4+
478
25.5
10.1
67
152
8.1
60.1
451
82
4.4
4.6
34
86
4.6
6.3
48
158
8.4
12.8
85
Total
20958
37.4
100.0
98
922
1.6
100.0
91
7104
12.7
100.0
99
5225
9.3
100.0
97
5360
9.6
100.0
97
2348
4.2
100.0
105

Hockey: NHL
Attended
Total
Total
2-3
4+
Total

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
Total
55012
100.0
98.1
34574
62.8
98.4
101
2061
3.7
100.0
108
9382
17.1
98.0
99
8242
15.0
98.5
98
9325
17.0
97.3
104
5564
10.1
100.0
105
1-2
19110
100.0
34.1
11285
59.1
32.1
95
1071
5.6
51.9
162
3506
18.3
36.6
106
2337
12.2
27.9
80
2866
15.0
29.9
92
1505
7.9
27.1
82
3-11
23360
100.0
41.6
13908
59.5
39.6
96
925
4.0
44.9
114
3145
13.5
32.8
78
3881
16.6
46.4
109
3297
14.1
34.4
86
2661
11.4
47.8
119
12+
12542
100.0
22.4
9381
74.8
26.7
121
66
0.5
3.2
15
2731
21.8
28.5
126
2024
16.1
24.2
106
3162
25.2
33.0
154
1398
11.1
25.1
116
Total
5456
100.0
9.7
3673
67.3
10.5
109
707
13.0
34.3
374
1858
34.1
19.4
197
799
14.6
9.5
96
309
5.7
3.2
35

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
Total
20438
37.2
97.5
98
623
1.1
67.6
63
6980
12.7
98.3
99
5141
9.3
98.4
97
5346
9.7
99.7
99
2348
4.3
100.0
107
1-2
7825
40.9
37.3
108
116
0.6
12.6
34
2446
12.8
34.4
100
2132
11.2
40.8
116
2365
12.4
44.1
126
766
4.0
32.6
100
3-11
9453
40.5
45.1
106
434
1.9
47.1
103
3354
14.4
47.2
112
2363
10.1
45.2
105
2163
9.3
40.3
94
1140
4.9
48.6
122
12+
3161
25.2
15.1
66
73
0.6
7.9
32
1181
9.4
16.6
74
647
5.2
12.4
54
818
6.5
15.3
66
442
3.5
18.8
88
Total
1784
32.7
8.5
86
364
6.7
39.5
370
836
15.3
11.8
120
371
6.8
7.1
71
147
2.7
2.7
27
67
1.2
2.8
31

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
Total
1-2
3-11
12+
Total

Hockey: NHL
Watched
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
1-2
1746
100.0
3.1
1090
62.4
3.1
101
793
45.4
8.3
263
265
15.2
3.2
100
32
1.8
0.3
11
3+
3710
100.0
6.6
2583
69.6
7.3
112
707
19.0
34.3
551
1065
28.7
11.1
166
534
14.4
6.4
94
278
7.5
2.9
46

3826
2756
100.0
100.0
6.8
4.9
2896
1666
75.7
60.4
8.2
4.7
122
98
707
175
18.5
6.3
34.3
8.5
534
183
1407
835
36.8
30.3
14.7
8.7
213
175
473
601
12.4
21.8
5.7
7.2
81
143
309
55
8.1
2.0
3.2
0.6
49
12
Tablet
1975
100.0
3.5
1176
59.6
3.3
96
175
8.8
8.5
256
505
25.6
5.3
148
441
22.3
5.3
147
55
2.8
0.6
17

Hockey: NHL
Watched
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
1-2
656
37.6
3.1
99
44
2.5
4.8
141
373
21.4
5.3
167
206
11.8
3.9
123
33
1.9
0.6
19
3+
1128
30.4
5.4
80
319
8.6
34.7
478
463
12.5
6.5
97
165
4.4
3.2
46
114
3.1
2.1
31
67
1.8
2.8
45

930
1090
24.3
39.6
4.4
5.2
64
104
109
319
2.9
11.6
11.8
34.7
159
644
588
370
15.4
13.4
8.3
5.2
120
105
165
206
4.3
7.5
3.2
3.9
45
78
50
147
1.3
5.3
0.9
2.7
13
54
19
48
0.5
1.7
0.8
2.0
12
44
Tablet
799
40.4
3.8
106
212
10.7
23.0
597
370
18.7
5.2
146
71
3.6
1.4
37
98
5.0
1.8
51
48
2.4
2.0
61

Hockey: NHL
Watched
Total
1-2
3+
Tablet

Hockey: NHL
Watched
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
Smart
Phone
1466
100.0
2.6
967
66.0
2.8
106
175
11.9
8.5
345
546
37.2
5.7
215
247
16.8
2.9
110
Total
Mobile
39864
100.0
66.9
24229
60.8
65.6
98
1803
4.5
87.5
131
8431
21.1
81.8
122
6759
17.0
74.4
111
5782
14.5
59.3
89
1454
3.6
25.4
38
Tablet
23046
100.0
38.7
14034
60.9
38.0
98
737
3.2
35.8
92
4242
18.4
41.2
106
4596
19.9
50.6
131
3246
14.1
33.3
86
1213
5.3
21.2
55
Smart
Phone
35795
100.0
60.1
21601
60.3
58.5
97
1377
3.8
66.8
111
8340
23.3
81.0
135
6286
17.6
69.2
115
4817
13.5
49.4
82
782
2.2
13.7
23

Hockey: NHL
Watched
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
Smart
Phone
499
34.0
2.4
89
107
7.3
11.6
407
157
10.7
2.2
83
135
9.2
2.6
96
99
6.8
1.9
69
Total
Mobile
15635
39.2
69.0
103
750
1.9
69.9
104
6415
16.1
84.1
126
4453
11.2
78.0
117
3017
7.6
51.4
77
1000
2.5
42.1
63
Tablet
9012
39.1
39.8
103
655
2.8
61.1
158
3758
16.3
49.3
127
2557
11.1
44.8
116
1364
5.9
23.2
60
677
2.9
28.5
74
Smart
Phone
14194
39.7
62.6
104
588
1.6
54.8
91
6209
17.3
81.4
135
3979
11.1
69.7
116
2685
7.5
45.8
76
733
2.0
30.8
51

Hockey: NHL
Watched
Total
Smart
Phone
Total
Mobile
Tablet
Smart
Phone

Hockey: NHL
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
11289
5567
62.6
60.8
30.6
15.1
101
98
1444
516
8.0
5.6
70.1
25.1
232
163
4791
2101
26.6
22.9
46.5
20.4
154
133
3494
2003
19.4
21.9
38.5
22.0
127
143
1367
803
7.6
8.8
14.0
8.2
46
54
193
144
1.1
1.6
3.4
2.5
11
16
Total
8870
100.0
14.9
5722
64.5
15.5
104
927
10.5
45.0
302
2690
30.3
26.1
175
1492
16.8
16.4
110
564
6.4
5.8
39
49
0.6
0.9
6
Daily
1824
100.0
3.1
897
49.1
2.4
79
473
25.9
4.6
150
373
20.4
4.1
134
51
2.8
0.5
17
4-6 Days
a Week
1187
100.0
2.0
805
67.9
2.2
109
63
5.3
3.1
153
544
45.8
5.3
265
49
4.1
0.5
27
150
12.6
1.5
77
1-3 Days
a Week
1643
100.0
2.8
971
59.1
2.6
95
175
10.6
8.5
307
547
33.3
5.3
193
165
10.0
1.8
66
36
2.2
0.4
13
49
3.0
0.9
31

Hockey: NHL
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
Twitter
Twitter Users Do
Users Not Follow
6738
3589
37.4
39.2
29.7
15.8
98
103
272
205
1.5
2.2
25.4
19.1
84
124
3723
1601
20.7
17.5
48.8
21.0
161
137
1778
1177
9.9
12.9
31.1
20.6
103
134
881
522
4.9
5.7
15.0
8.9
50
58
84
84
0.5
0.9
3.5
3.5
12
23
Total
3148
35.5
13.9
93
67
0.8
6.2
42
2122
23.9
27.8
187
601
6.8
10.5
71
359
4.0
6.1
41
Daily
928
50.9
4.1
134
25
1.4
2.3
75
780
42.8
10.2
334
71
3.9
1.2
40
52
2.9
0.9
29
4-6 Days
a Week
382
32.1
1.7
85
1-3 Days
a Week
672
40.9
3.0
107
225
19.0
3.0
148
156
13.2
2.7
137
334
20.3
4.4
159
176
10.7
3.1
112
162
9.8
2.8
100

Hockey: NHL
Total
Twitter
Twitter Users Do
Users Not Follow
Total
Daily
4-6 Days
a Week
1-3 Days
a Week

Hockey: NHL
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
3049
24751
14985
72.3
57.8
58.8
8.3
67.0
40.6
117
93
95
690
1104
298
16.4
2.6
1.2
33.5
53.5
14.5
473
74
34
1126
8694
4631
26.7
20.3
18.2
10.9
84.4
45.0
154
117
105
905
6568
4132
21.5
15.3
16.2
10.0
72.3
45.5
141
101
106
328
5956
4097
7.8
13.9
16.1
3.4
61.1
42.0
47
85
98
2429
1828
5.7
7.2
42.4
31.9
59
75
Total
17320
100.0
29.1
9766
56.4
26.5
91
805
4.7
39.1
134
4063
23.5
39.4
136
2436
14.1
26.8
92
1860
10.7
19.1
66
602
3.5
10.5
36
Daily
3188
100.0
5.4
1818
57.0
4.9
92
139
4.4
6.8
126
792
24.8
7.7
144
634
19.9
7.0
130
210
6.6
2.1
40
44
1.4
0.8
14
4-6 Days
a Week
1931
100.0
3.2
969
50.2
2.6
81
639
33.1
6.2
191
280
14.5
3.1
95
50
2.6
0.5
16

Hockey: NHL
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
Less than
Facebook
Week
Users Not Follow
1167
18066
10512
27.7
42.2
41.2
5.2
79.7
46.4
73
111
108
42
631
280
1.0
1.5
1.1
3.9
58.8
26.1
56
82
61
782
6928
3131
18.5
16.2
12.3
10.2
90.8
41.0
145
126
96
198
4976
3292
4.7
11.6
12.9
3.5
87.1
57.6
49
121
135
145
4162
2940
3.4
9.7
11.5
2.5
70.9
50.1
35
99
117
1369
870
3.2
3.4
57.6
36.6
80
86
Total
7554
43.6
33.3
115
351
2.0
32.7
112
3798
21.9
49.8
171
1684
9.7
29.5
101
1222
7.1
20.8
72
499
2.9
21.0
72
Daily
1371
43.0
6.0
113
62
1.9
5.8
108
781
24.5
10.2
191
410
12.9
7.2
134
99
3.1
1.7
32
19
0.6
0.8
15
4-6 Days
a Week
962
49.8
4.2
131
69
3.6
6.4
199
416
21.6
5.5
168
353
18.3
6.2
191
124
6.4
2.1
65

Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
Total
Daily
4-6 Days
a Week

Hockey: NHL
Total
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
59579
100.0
100.0
36920
62.0
100.0
100
2061
3.5
100.0
100
10302
17.3
100.0
100
9084
15.2
100.0
100
9747
16.4
100.0
100
5724
9.6
100.0
100
1-3 Days
a Week
4330
100.0
7.3
2772
64.0
7.5
103
89
2.0
4.3
59
1092
25.2
10.6
146
614
14.2
6.8
93
790
18.2
8.1
111
188
4.3
3.3
45
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
4207
1460
53.5
65.3
11.4
4.0
86
105
577
202
7.3
9.0
28.0
9.8
212
261
1539
870
19.6
38.9
14.9
8.4
113
225
909
388
11.5
17.3
10.0
4.3
76
114
811
10.3
8.3
63
370
4.7
6.5
49
Ever
Partic.
11293
100.0
19.0
9244
81.9
25.0
132
314
2.8
15.3
80
2657
23.5
25.8
136
2336
20.7
25.7
136
2911
25.8
29.9
158
1025
9.1
17.9
94

Hockey: NHL
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Total
22659
38.0
100.0
100
1072
1.8
100.0
100
7631
12.8
100.0
100
5712
9.6
100.0
100
5868
9.8
100.0
100
2376
4.0
100.0
100
1-3 Days
a Week
1559
36.0
6.9
95
61
1.4
5.7
78
782
18.0
10.2
141
259
6.0
4.5
62
457
10.6
7.8
107
Less than
Once a
Week Past Year
3662
776
46.5
34.7
16.2
3.4
122
91
158
37
2.0
1.7
14.8
3.5
112
92
1819
444
23.1
19.9
23.8
5.8
180
155
663
223
8.4
10.0
11.6
3.9
88
104
542
71
6.9
3.2
9.2
1.2
70
32
480
6.1
20.2
153
Ever
Partic.
2048
18.1
9.0
48
120
1.1
11.2
59
930
8.2
12.2
64
546
4.8
9.6
50
452
4.0
7.7
41

Hockey: NHL
Total
1-3 Days
a Week
Less than
Once a
Week Past Year
Ever
Partic.

Gender of those Attended/Watched (any): Hockey:
NHL
Gender
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
Male
36920
100.0
62.0
36920
100.0
100.0
161
Age
Female
22659
100.0
38.0
22659
100.0
100.0
263
13-17
3134
100.0
5.3
2061
65.8
5.6
106
1072
34.2
4.7
90
18-24
6743
100.0
11.3
3844
57.0
10.4
92
2900
43.0
12.8
113
25-34
11190
100.0
18.8
6459
57.7
17.5
93
4731
42.3
20.9
111
35-49
14797
100.0
24.8
9084
61.4
24.6
99
5712
38.6
25.2
102

NHL
Age
Total
Male
Female

Household Income
Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
50+
23715
100.0
39.8
15472
65.2
41.9
105
8244
34.8
36.4
91
Under
$25K
8640
100.0
14.5
5363
62.1
14.5
100
3277
37.9
14.5
100
$25K$49.9K
12363
100.0
20.7
7727
62.5
20.9
101
4636
37.5
20.5
99
$50K$99.9K
20424
100.0
34.3
12721
62.3
34.5
101
7703
37.7
34.0
99
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
11109
9360
61.2
62.5
30.1
25.4
99
101
7043
5606
38.8
37.5
31.1
24.7
102
98

NHL
Region
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
North
Central
16269
100.0
27.3
9955
61.2
27.0
99
6315
38.8
27.9
102
South
16625
100.0
27.9
10625
63.9
28.8
103
5999
36.1
26.5
95
West
11718
100.0
19.7
6979
59.6
18.9
96
4739
40.4
20.9
106
Total
12933
100.0
21.7
6531
50.5
17.7
81
6402
49.5
28.3
130
$1-49
6237
100.0
10.5
3066
49.2
8.3
79
3171
50.8
14.0
134
$50+
6696
100.0
11.2
3465
51.7
9.4
83
3232
48.3
14.3
127

NHL
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
1398
9381
74.5
74.8
3.8
25.4
120
121
478
3161
25.5
25.2
2.1
13.9
67
66

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
2583
1170
69.6
77.0
7.0
3.2
112
124
1128
350
30.4
23.0
5.0
1.5
80
61
Used Tablet
for Sports
996
100.0
1.7
675
67.8
1.8
109
321
32.2
1.4
85

NHL
Attended 4+ Games
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
999
6476
74.8
72.8
2.7
17.5
121
117
336
2425
25.2
27.2
1.5
10.7
66
72
Used Tablet
for Sports
5021
100.0
8.4
3302
65.8
8.9
106
1720
34.2
7.6
90
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
5800
2410
73.2
70.3
15.7
6.5
118
113
2121
1017
26.8
29.7
9.4
4.5
70
78

NHL
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
Used Tablet
for Sports
2291
100.0
3.8
1428
62.3
3.9
101
863
37.7
3.8
99
Used Smart
Phone for
Sports
3275
100.0
5.5
2272
69.4
6.2
112
1003
30.6
4.4
81

NHL
Attended
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
Total
12021
100.0
100.0
7280
60.6
100.0
98
4741
39.4
100.0
104
1
6752
100.0
56.2
3921
58.1
53.9
94
2831
41.9
59.7
110
2-3
3393
100.0
28.2
1961
57.8
26.9
93
1432
42.2
30.2
111
4+
1876
100.0
15.6
1398
74.5
19.2
120
478
25.5
10.1
67
Total
56103
100.0
100.0
35145
62.6
100.0
101
20958
37.4
100.0
98

NHL
Watched
Computer/Tablet/Sm
Television
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
Total
55012
100.0
98.1
34574
62.8
98.4
101
20438
37.2
97.5
98
1-2
19110
100.0
34.1
11285
59.1
32.1
95
7825
40.9
37.3
108
3-11
23360
100.0
41.6
13908
59.5
39.6
96
9453
40.5
45.1
106
12+
12542
100.0
22.4
9381
74.8
26.7
121
3161
25.2
15.1
66
Total
5456
100.0
9.7
3673
67.3
10.5
109
1784
32.7
8.5
86

NHL
Watched
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
1-2
1746
100.0
3.1
1090
62.4
3.1
101
656
37.6
3.1
99
3+
3710
100.0
6.6
2583
69.6
7.3
112
1128
30.4
5.4
80

3826
2756
100.0
100.0
6.8
4.9
2896
1666
75.7
60.4
8.2
4.7
122
98
930
1090
24.3
39.6
4.4
5.2
64
104
Tablet
1975
100.0
3.5
1176
59.6
3.3
96
799
40.4
3.8
106

NHL
Watched
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
Smart
Phone
1466
100.0
2.6
967
66.0
2.8
106
499
34.0
2.4
89
Total
Mobile
39864
100.0
66.9
24229
60.8
65.6
98
15635
39.2
69.0
103
Tablet
23046
100.0
38.7
14034
60.9
38.0
98
9012
39.1
39.8
103
Smart
Phone
35795
100.0
60.1
21601
60.3
58.5
97
14194
39.7
62.6
104

NHL
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
11289
5567
62.6
60.8
30.6
15.1
101
98
6738
3589
37.4
39.2
29.7
15.8
98
103
Total
8870
100.0
14.9
5722
64.5
15.5
104
3148
35.5
13.9
93
Daily
1824
100.0
3.1
897
49.1
2.4
79
928
50.9
4.1
134
4-6 Days
a Week
1187
100.0
2.0
805
67.9
2.2
109
382
32.1
1.7
85
1-3 Days
a Week
1643
100.0
2.8
971
59.1
2.6
95
672
40.9
3.0
107

NHL
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
3049
24751
14985
72.3
57.8
58.8
8.3
67.0
40.6
117
93
95
1167
18066
10512
27.7
42.2
41.2
5.2
79.7
46.4
73
111
108
Total
17320
100.0
29.1
9766
56.4
26.5
91
7554
43.6
33.3
115
Daily
3188
100.0
5.4
1818
57.0
4.9
92
1371
43.0
6.0
113
4-6 Days
a Week
1931
100.0
3.2
969
50.2
2.6
81
962
49.8
4.2
131

NHL
Total
Male
Female

Total
59579
100.0
100.0
36920
62.0
100.0
100
22659
38.0
100.0
100
1-3 Days
a Week
4330
100.0
7.3
2772
64.0
7.5
103
1559
36.0
6.9
95
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
4207
1460
53.5
65.3
11.4
4.0
86
105
3662
776
46.5
34.7
16.2
3.4
122
91
Ever
Partic.
11293
100.0
19.0
9244
81.9
25.0
132
2048
18.1
9.0
48

Respondent Age of those Attended/Watched (any):
Hockey: NHL
Gender
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
Male
36920
100.0
62.0
2061
5.6
65.8
106
10302
27.9
57.4
93
9084
24.6
61.4
99
9747
26.4
62.4
101
5724
15.5
70.7
114
46.0
Female
22659
100.0
38.0
1072
4.7
34.2
90
7631
33.7
42.6
112
5712
25.2
38.6
102
5868
25.9
37.6
99
2376
10.5
29.3
77
43.0
Age
13-17
3134
100.0
5.3
3134
100.0
100.0
1901
18-24
6743
100.0
11.3
25-34
11190
100.0
18.8
6743
100.0
37.6
332
11190
100.0
62.4
332
35-49
14797
100.0
24.8
14797
100.0
100.0
403
15.0
23.0
29.0
43.0

Hockey: NHL
Gender
Total
Male
Female
Age
13-17
18-24
25-34
35-49

Hockey: NHL
Age
Total
13-17
18-34
35-49
50-64
65+
Median
Household Income
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
50+
23715
100.0
39.8
15615
65.8
100.0
251
8100
34.2
100.0
251
61.0
Under
$25K
8640
100.0
14.5
320
3.7
10.2
70
2778
32.1
15.5
107
1850
21.4
12.5
86
2183
25.3
14.0
96
1509
17.5
18.6
128
44.0
$25K$49.9K
12363
100.0
20.7
840
6.8
26.8
129
4401
35.6
24.5
118
2368
19.2
16.0
77
2265
18.3
14.5
70
2489
20.1
30.7
148
42.0
$50K$99.9K
20424
100.0
34.3
1224
6.0
39.1
114
6281
30.8
35.0
102
5217
25.5
35.3
103
5474
26.8
35.1
102
2228
10.9
27.5
80
42.0
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
750
272
4.1
1.8
23.9
8.7
79
35
4474
5240
24.6
35.0
24.9
29.2
82
116
5361
3549
29.5
23.7
36.2
24.0
119
95
5693
4022
31.4
26.9
36.5
25.8
120
103
1875
1883
10.3
12.6
23.1
23.2
76
93
46.0
45.0

Hockey: NHL
Age
Household Income
Total
50+
Under
$25K
$25K$49.9K
$50K$99.9K
Re
$100K
&Over North East

Hockey: NHL
Region
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
North
Central
16269
100.0
27.3
1181
7.3
37.7
138
4503
27.7
25.1
92
4095
25.2
27.7
101
3953
24.3
25.3
93
2537
15.6
31.3
115
44.0
South
16625
100.0
27.9
886
5.3
28.3
101
4808
28.9
26.8
96
3656
22.0
24.7
89
4517
27.2
28.9
104
2757
16.6
34.0
122
46.0
West
11718
100.0
19.7
794
6.8
25.3
129
3382
28.9
18.9
96
3497
29.8
23.6
120
3123
26.7
20.0
102
923
7.9
11.4
58
42.0
Total
12933
100.0
21.7
1234
9.5
39.4
181
4751
36.7
26.5
122
3423
26.5
23.1
107
2687
20.8
17.2
79
839
6.5
10.4
48
38.0
$1-49
6237
100.0
10.5
1056
16.9
33.7
322
2506
40.2
14.0
134
1451
23.3
9.8
94
890
14.3
5.7
54
334
5.4
4.1
39
29.0
$50+
6696
100.0
11.2
178
2.7
5.7
51
2245
33.5
12.5
111
1972
29.4
13.3
119
1797
26.8
11.5
102
505
7.5
6.2
55
42.0

Hockey: NHL
Region
Total
North
Central
South
West
Total
$1-49
$50+

Hockey: NHL
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
152
139
8.1
1.1
4.9
4.4
154
21
589
3912
31.4
31.2
3.3
21.8
104
104
856
2671
45.6
21.3
5.8
18.1
184
86
224
3980
11.9
31.7
1.4
25.5
46
121
55
1839
2.9
14.7
0.7
22.7
21
108
38.0
48.0

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
1026
152
27.7
10.0
32.7
4.9
526
190
1527
559
41.2
36.8
8.5
3.1
137
122
699
740
18.8
48.7
4.7
5.0
76
196
391
69
10.6
4.6
2.5
0.4
40
17
67
1.8
0.8
13
26.0
35.0
Used Tablet
for Sports
996
100.0
1.7
123
12.4
3.9
235
267
26.8
1.5
89
577
57.9
3.9
233
30
3.0
0.2
11
36.0

Hockey: NHL
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
Used Tablet
for Sports

Hockey: NHL
Attended 4+ Games
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
152
73
11.4
0.8
4.9
2.3
217
16
519
3664
38.9
41.2
2.9
20.4
129
137
609
2152
45.6
24.2
4.1
14.5
184
97
55
2585
4.1
29.0
0.4
16.6
16
111
428
4.8
5.3
35
34.0
40.0
Used Tablet
for Sports
5021
100.0
8.4
73
1.5
2.3
28
1660
33.1
9.3
110
1357
27.0
9.2
109
1558
31.0
10.0
118
373
7.4
4.6
55
45.0
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
25
1026
0.3
29.9
0.8
32.7
6
569
3623
1317
45.7
38.4
20.2
7.3
152
128
2033
662
25.7
19.3
13.7
4.5
103
78
2039
356
25.7
10.4
13.1
2.3
98
40
201
67
2.5
1.9
2.5
0.8
19
14
38.0
25.0

Hockey: NHL
Attended 4+ Games
Phone for
Device for
Total
Sports
Sports
Used Tablet
for Sports
Watched Onli

Phone for
Device for
Sports
Sports

Hockey: NHL
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
Used Tablet
for Sports
2291
100.0
3.8
429
18.7
13.7
356
970
42.3
5.4
141
509
22.2
3.4
89
335
14.6
2.1
56
48
2.1
0.6
15
30.0
Used Smart
Phone for
Sports
3275
100.0
5.5
991
30.3
31.6
575
1317
40.2
7.3
134
559
17.1
3.8
69
342
10.4
2.2
40
67
2.0
0.8
15
25.0

Hockey: NHL
Total
Used Tablet
for Sports
Used Smart
Phone for
Sports

Hockey: NHL
Attended
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
Total
12021
100.0
100.0
253
2.1
100.0
40
4252
35.4
100.0
118
3829
31.9
100.0
128
3065
25.5
100.0
97
623
5.2
100.0
38
40.0
1
6752
100.0
56.2
101
1.5
39.9
28
2474
36.6
58.2
122
2041
30.2
53.3
122
1672
24.8
54.6
94
464
6.9
74.6
51
40.0
2-3
3393
100.0
28.2
1188
35.0
27.9
116
932
27.5
24.4
111
1168
34.4
38.1
131
104
3.1
16.7
23
44.0
4+
1876
100.0
15.6
152
8.1
60.1
154
589
31.4
13.9
104
856
45.6
22.4
184
224
11.9
7.3
46
55
2.9
8.8
21
38.0
Total
56103
100.0
100.0
2983
5.3
100.0
101
16679
29.7
100.0
99
13591
24.2
100.0
98
14939
26.6
100.0
102
7911
14.1
100.0
104
45.0

Hockey: NHL
Attended
Total
Total
2-3
4+
Total

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
Total
55012
100.0
98.1
2684
4.9
90.0
93
16362
29.7
98.1
99
13383
24.3
98.5
98
14670
26.7
98.2
102
7911
14.4
100.0
106
45.0
1-2
19110
100.0
34.1
1187
6.2
39.8
118
5952
31.1
35.7
103
4469
23.4
32.9
94
5231
27.4
35.0
104
2271
11.9
28.7
87
44.0
3-11
23360
100.0
41.6
1358
5.8
45.5
111
6498
27.8
39.0
92
6244
26.7
45.9
108
5459
23.4
36.5
89
3801
16.3
48.0
120
45.0
12+
12542
100.0
22.4
139
1.1
4.7
21
3912
31.2
23.5
104
2671
21.3
19.7
86
3980
31.7
26.6
121
1839
14.7
23.2
108
48.0
Total
5456
100.0
9.7
1070
19.6
35.9
373
2694
49.4
16.1
164
1170
21.4
8.6
86
456
8.4
3.1
32
67
1.2
0.8
9
26.0

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
Total
1-2
3-11
12+
Total

Hockey: NHL
Watched
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
1-2
1746
100.0
3.1
44
2.5
1.5
48
1166
66.8
7.0
222
471
27.0
3.5
109
65
3.7
0.4
14
29.0
3+
3710
100.0
6.6
1026
27.7
34.4
526
1527
41.2
9.2
137
699
18.8
5.1
76
391
10.6
2.6
40
67
1.8
0.8
13
26.0

3826
2756
100.0
100.0
6.8
4.9
816
494
21.3
17.9
27.4
16.6
405
341
1995
1205
52.1
43.7
12.0
7.2
173
145
638
807
16.7
29.3
4.7
5.9
67
118
359
202
9.4
7.3
2.4
1.4
36
28
19
48
0.5
1.7
0.2
0.6
4
13
24.0
30.0
Tablet
1975
100.0
3.5
387
19.6
13.0
372
875
44.3
5.2
147
512
25.9
3.8
104
153
7.8
1.0
30
48
2.4
0.6
18
26.0

Hockey: NHL
Watched
Total
1-2
3+
Tablet

Hockey: NHL
Watched
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
Smart
Phone
1466
100.0
2.6
282
19.2
9.5
366
702
47.9
4.2
159
382
26.1
2.8
105
99
6.8
0.7
26
29.0
Total
Mobile
39864
100.0
66.9
2552
6.4
81.4
122
14846
37.2
82.8
124
11212
28.1
75.8
113
8799
22.1
56.4
84
2454
6.2
30.3
45
38.0
Tablet
23046
100.0
38.7
1392
6.0
44.4
115
8001
34.7
44.6
115
7153
31.0
48.3
125
4610
20.0
29.5
76
1890
8.2
23.3
60
39.0
Smart
Phone
35795
100.0
60.1
1965
5.5
62.7
104
14549
40.6
81.1
135
10265
28.7
69.4
115
7501
21.0
48.0
80
1514
4.2
18.7
31
36.0

Hockey: NHL
Watched
Total
Smart
Phone
Total
Mobile
Tablet
Smart
Phone

Hockey: NHL
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
1716
722
9.5
7.9
54.8
23.0
181
150
8514
3703
47.2
40.4
47.5
20.6
157
134
5272
3179
29.2
34.7
35.6
21.5
118
140
2248
1325
12.5
14.5
14.4
8.5
48
55
277
228
1.5
2.5
3.4
2.8
11
18
31.0
35.0
Total
8870
100.0
14.9
994
11.2
31.7
213
4811
54.2
26.8
180
2093
23.6
14.1
95
923
10.4
5.9
40
49
0.6
0.6
4
30.0
Daily
1824
100.0
3.1
25
1.4
0.8
26
1253
68.7
7.0
228
444
24.3
3.0
98
103
5.7
0.7
22
4-6 Days
a Week
1187
100.0
2.0
63
5.3
2.0
101
769
64.8
4.3
215
205
17.3
1.4
70
150
12.6
1.0
48
29.0
31.0
1-3 Days
a Week
1643
100.0
2.8
175
10.6
5.6
202
881
53.6
4.9
178
341
20.7
2.3
84
197
12.0
1.3
46
49
3.0
0.6
22
30.0

Hockey: NHL
Total
Twitter
Twitter Users Do
Users Not Follow
Total
Daily
4-6 Days
a Week
1-3 Days
a Week

Hockey: NHL
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
732
1734
578
17.4
4.1
2.3
23.4
55.3
18.5
330
77
43
1908
15622
7762
45.3
36.5
30.4
10.6
87.1
43.3
150
121
101
1103
11545
7424
26.2
27.0
29.1
7.5
78.0
50.2
105
109
117
473
10118
7036
11.2
23.6
27.6
3.0
64.8
45.1
43
90
105
3798
2697
8.9
10.6
46.9
33.3
65
78
30.0
41.0
45.0
Total
17320
100.0
29.1
1156
6.7
36.9
127
7860
45.4
43.8
151
4121
23.8
27.8
96
3082
17.8
19.7
68
1101
6.4
13.6
47
34.0
Daily
3188
100.0
5.4
201
6.3
6.4
120
1572
49.3
8.8
164
1044
32.7
7.1
132
309
9.7
2.0
37
62
2.0
0.8
14
31.0
4-6 Days
a Week
1931
100.0
3.2
69
3.6
2.2
68
1056
54.7
5.9
182
633
32.8
4.3
132
174
9.0
1.1
34
32.0

Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
Total
Daily
4-6 Days
a Week

Hockey: NHL
Total
13-17
18-34
35-49
50-64
65+
Median
Total
59579
100.0
100.0
3134
5.3
100.0
100
17933
30.1
100.0
100
14797
24.8
100.0
100
15615
26.2
100.0
100
8100
13.6
100.0
100
44.0
1-3 Days
a Week
4330
100.0
7.3
150
3.5
4.8
66
1874
43.3
10.4
144
872
20.1
5.9
81
1247
28.8
8.0
110
188
4.3
2.3
32
36.0
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
736
239
9.4
10.7
23.5
7.6
178
203
3358
1314
42.7
58.8
18.7
7.3
142
195
1572
611
20.0
27.3
10.6
4.1
80
110
1353
71
17.2
3.2
8.7
0.5
66
12
851
10.8
10.5
80
34.0
31.0
Ever
Partic.
11293
100.0
19.0
435
3.8
13.9
73
3587
31.8
20.0
106
2882
25.5
19.5
103
3363
29.8
21.5
114
1025
9.1
12.7
67
43.0

Hockey: NHL
Total
1-3 Days
a Week
Less than
Once a
Week Past Year
Ever
Partic.

Household Income of those Attended/Watched
(any): Hockey: NHL
Gender
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
Male
36920
100.0
62.0
5363
14.5
62.1
100
7727
20.9
62.5
101
12721
34.5
62.3
101
11109
30.1
61.2
99
$67.3
Female
22659
100.0
38.0
3277
14.5
37.9
100
4636
20.5
37.5
99
7703
34.0
37.7
99
7043
31.1
38.8
102
$67.2
Age
13-17
3134
100.0
5.3
320
10.2
3.7
70
840
26.8
6.8
129
1224
39.1
6.0
114
750
23.9
4.1
79
$59.3
18-24
6743
100.0
11.3
943
14.0
10.9
96
1273
18.9
10.3
91
2434
36.1
11.9
105
2093
31.0
11.5
102
$66.1
25-34
11190
100.0
18.8
1834
16.4
21.2
113
3127
27.9
25.3
135
3847
34.4
18.8
100
2381
21.3
13.1
70
$56.6
35-49
14797
100.0
24.8
1850
12.5
21.4
86
2368
16.0
19.2
77
5217
35.3
25.5
103
5361
36.2
29.5
119
$75.9

(any): Hockey: NHL
Age
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Household Income
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
50+
23715
100.0
39.8
3692
15.6
42.7
107
4753
20.0
38.5
97
7702
32.5
37.7
95
7567
31.9
41.7
105
$69.6
Under
$25K
8640
100.0
14.5
8640
100.0
100.0
690
$25K$49.9K
12363
100.0
20.7
$50K$99.9K
20424
100.0
34.3
12363
100.0
100.0
482
20424
100.0
100.0
292
$18.7
$38.5
$70.0
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
2607
17.4
30.2
120
3180
21.2
25.7
102
5253
35.1
25.7
102
18152
3928
100.0
26.2
100.0
21.6
328
86
$145.3
$63.9

(any): Hockey: NHL
Region
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
North
Central
16269
100.0
27.3
1887
11.6
21.8
80
3495
21.5
28.3
104
5623
34.6
27.5
101
5265
32.4
29.0
106
$67.5
South
16625
100.0
27.9
2399
14.4
27.8
100
3887
23.4
31.4
113
5079
30.6
24.9
89
5260
31.6
29.0
104
$68.4
West
11718
100.0
19.7
1748
14.9
20.2
103
1801
15.4
14.6
74
4469
38.1
21.9
111
3700
31.6
20.4
104
$69.1
Total
12933
100.0
21.7
1458
11.3
16.9
78
2723
21.1
22.0
101
4399
34.0
21.5
99
4353
33.7
24.0
110
$72.6
$1-49
6237
100.0
10.5
735
11.8
8.5
81
1460
23.4
11.8
113
2482
39.8
12.2
116
1559
25.0
8.6
82
$65.3
$50+
6696
100.0
11.2
723
10.8
8.4
74
1263
18.9
10.2
91
1917
28.6
9.4
84
2793
41.7
15.4
137
$84.5

(any): Hockey: NHL
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
159
1659
8.5
13.2
1.8
19.2
59
91
154
2423
8.2
19.3
1.2
19.6
39
93
643
4688
34.3
37.4
3.1
23.0
100
109
920
3771
49.1
30.1
5.1
20.8
161
99
$98.4
$67.8

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
537
133
14.5
8.7
6.2
1.5
100
60
757
104
20.4
6.8
6.1
0.8
98
33
1619
588
43.6
38.7
7.9
2.9
127
113
798
696
21.5
45.8
4.4
3.8
71
150
$60.6
$93.4
Used Tablet
for Sports
996
100.0
1.7
55
5.5
0.6
38
104
10.4
0.8
50
141
14.2
0.7
41
696
69.9
3.8
229
$129.0

(any): Hockey: NHL
Attended 4+ Games
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
93
904
7.0
10.2
1.1
10.5
48
70
104
1401
7.8
15.7
0.8
11.3
38
76
588
3587
44.0
40.3
2.9
17.6
128
118
550
3009
41.2
33.8
3.0
16.6
135
111
$88.1
$74.2
Used Tablet
for Sports
5021
100.0
8.4
416
8.3
4.8
57
634
12.6
5.1
61
1629
32.4
8.0
95
2342
46.6
12.9
153
$93.5
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
841
369
10.6
10.8
9.7
4.3
73
74
1257
642
15.9
18.7
10.2
5.2
77
90
3167
1619
40.0
47.2
15.5
7.9
117
138
2656
798
33.5
23.3
14.6
4.4
110
76
$73.8
$63.3

(any): Hockey: NHL
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
Used Tablet
for Sports
2291
100.0
3.8
309
13.5
3.6
93
386
16.8
3.1
81
908
39.6
4.4
116
688
30.0
3.8
99
$66.6
Used Smart
Phone for
Sports
3275
100.0
5.5
329
10.1
3.8
69
642
19.6
5.2
94
1583
48.3
7.8
141
720
22.0
4.0
72
$62.6

(any): Hockey: NHL
Attended
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
Total
12021
100.0
100.0
702
5.8
100.0
40
2618
21.8
100.0
105
4077
33.9
100.0
99
4625
38.5
100.0
126
$80.4
1
6752
100.0
56.2
390
5.8
55.5
40
1854
27.5
70.8
132
2038
30.2
50.0
88
2470
36.6
53.4
120
$75.4
2-3
3393
100.0
28.2
153
4.5
21.7
31
610
18.0
23.3
87
1396
41.2
34.2
120
1234
36.4
26.7
119
$79.1
4+
1876
100.0
15.6
159
8.5
22.7
59
154
8.2
5.9
39
643
34.3
15.8
100
920
49.1
19.9
161
$98.4
Total
56103
100.0
100.0
8362
14.9
100.0
103
11844
21.1
100.0
102
19081
34.0
100.0
99
16816
30.0
100.0
98
$66.2

(any): Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
Total
55012
100.0
98.1
7966
14.5
95.3
100
11643
21.2
98.3
102
18719
34.0
98.1
99
16683
30.3
99.2
100
$66.6
1-2
19110
100.0
34.1
2997
15.7
35.8
108
3834
20.1
32.4
97
6483
33.9
34.0
99
5794
30.3
34.5
100
$65.5
3-11
23360
100.0
41.6
3310
14.2
39.6
98
5385
23.1
45.5
111
7548
32.3
39.6
94
7118
30.5
42.3
100
$67.0
12+
12542
100.0
22.4
1659
13.2
19.8
91
2423
19.3
20.5
93
4688
37.4
24.6
109
3771
30.1
22.4
99
$67.8
Total
5456
100.0
9.7
1017
18.6
12.2
128
1010
18.5
8.5
89
2304
42.2
12.1
123
1125
20.6
6.7
68
$60.0

(any): Hockey: NHL
Watched
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
1-2
1746
100.0
3.1
480
27.5
5.7
190
253
14.5
2.1
70
685
39.2
3.6
114
328
18.8
1.9
62
$58.3
3+
3710
100.0
6.6
537
14.5
6.4
100
757
20.4
6.4
98
1619
43.6
8.5
127
798
21.5
4.7
71
$60.6

3826
2756
100.0
100.0
6.8
4.9
593
438
15.5
15.9
7.1
5.2
107
110
690
620
18.0
22.5
5.8
5.2
87
108
1727
1018
45.1
36.9
9.0
5.3
132
108
817
679
21.4
24.6
4.9
4.0
70
81
$61.7
$63.4
Tablet
1975
100.0
3.5
275
13.9
3.3
96
361
18.3
3.0
88
751
38.0
3.9
111
589
29.8
3.5
98
$69.2

(any): Hockey: NHL
Watched
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
Smart
Phone
1466
100.0
2.6
179
12.2
2.1
84
399
27.2
3.4
131
463
31.6
2.4
92
424
29.0
2.5
95
$72.2
Total
Mobile
39864
100.0
66.9
3968
10.0
45.9
69
7622
19.1
61.7
92
14548
36.5
71.2
106
13726
34.4
75.6
113
$72.2
Tablet
23046
100.0
38.7
2317
10.1
26.8
69
4350
18.9
35.2
91
7322
31.8
35.9
93
9056
39.3
49.9
129
$79.5
Smart
Phone
35795
100.0
60.1
3390
9.5
39.2
65
6644
18.6
53.7
89
13389
37.4
65.6
109
12371
34.6
68.2
113
$72.2

(any): Hockey: NHL
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
2163
1232
12.0
13.5
25.0
14.3
83
93
3694
1749
20.5
19.1
29.9
14.1
99
92
6742
3196
37.4
34.9
33.0
15.7
109
102
5428
2979
30.1
32.5
29.9
16.4
99
107
$68.3
$68.1
Total
8870
100.0
14.9
931
10.5
10.8
72
1945
21.9
15.7
106
3546
40.0
17.4
117
2449
27.6
13.5
91
$68.4
Daily
1824
100.0
3.1
326
17.9
3.8
123
196
10.7
1.6
52
714
39.1
3.5
114
589
32.3
3.2
106
$83.1
4-6 Days
a Week
1187
100.0
2.0
51
4.3
0.6
29
441
37.2
3.6
179
439
37.0
2.1
108
256
21.6
1.4
71
$63.3
1-3 Days
a Week
1643
100.0
2.8
109
6.7
1.3
46
409
24.9
3.3
120
535
32.6
2.6
95
589
35.9
3.2
118
$80.4

(any): Hockey: NHL
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
444
5994
3563
10.5
14.0
14.0
5.1
69.4
41.2
73
97
96
899
9600
5037
21.3
22.4
19.8
7.3
77.7
40.7
103
108
95
1858
14917
8782
44.1
34.8
34.4
9.1
73.0
43.0
129
102
100
1015
12306
8115
24.1
28.7
31.8
5.6
67.8
44.7
79
94
104
$63.2
$66.0
$70.7
Total
17320
100.0
29.1
2431
14.0
28.1
97
4563
26.3
36.9
127
6135
35.4
30.0
103
4191
24.2
23.1
79
$60.3
Daily
3188
100.0
5.4
533
16.7
6.2
115
853
26.7
6.9
129
994
31.2
4.9
91
808
25.3
4.5
83
$68.8
4-6 Days
a Week
1931
100.0
3.2
175
9.1
2.0
63
600
31.1
4.9
150
461
23.9
2.3
70
696
36.0
3.8
118
$67.3

(any): Hockey: NHL
Total
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over
Median ($000)
Total
59579
100.0
100.0
8640
14.5
100.0
100
12363
20.7
100.0
100
20424
34.3
100.0
100
18152
30.5
100.0
100
$67.2
1-3 Days
a Week
4330
100.0
7.3
717
16.6
8.3
114
1183
27.3
9.6
132
1578
36.4
7.7
106
852
19.7
4.7
65
$55.4
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
1005
199
12.8
8.9
11.6
2.3
88
61
1927
238
24.5
10.6
15.6
1.9
118
51
3102
958
39.4
42.9
15.2
4.7
115
125
1835
841
23.3
37.6
10.1
4.6
77
123
$61.0
$77.2
Ever
Partic.
11293
100.0
19.0
1273
11.3
14.7
78
2137
18.9
17.3
91
3684
32.6
18.0
95
4199
37.2
23.1
122
$79.4

Region of those Attended/Watched (any): Hockey:
NHL
Gender
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
Male
36920
100.0
62.0
9360
25.4
62.5
101
9955
27.0
61.2
99
10625
28.8
63.9
103
6979
18.9
59.6
96
Female
22659
100.0
38.0
5606
24.7
37.5
98
6315
27.9
38.8
102
5999
26.5
36.1
95
4739
20.9
40.4
106
Age
13-17
3134
100.0
5.3
272
8.7
1.8
35
1181
37.7
7.3
138
886
28.3
5.3
101
794
25.3
6.8
129
18-24
6743
100.0
11.3
2152
31.9
14.4
127
1615
23.9
9.9
88
2060
30.6
12.4
110
916
13.6
7.8
69
25-34
11190
100.0
18.8
3088
27.6
20.6
110
2888
25.8
17.8
95
2748
24.6
16.5
88
2466
22.0
21.0
112
35-49
14797
100.0
24.8
3549
24.0
23.7
95
4095
27.7
25.2
101
3656
24.7
22.0
89
3497
23.6
29.8
120

NHL
Age
Total
Northeast
North Central
South
West

Household Income
Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
50+
23715
100.0
39.8
5905
24.9
39.5
99
6490
27.4
39.9
100
7274
30.7
43.8
110
4046
17.1
34.5
87
Under
$25K
8640
100.0
14.5
2607
30.2
17.4
120
1887
21.8
11.6
80
2399
27.8
14.4
100
1748
20.2
14.9
103
$25K$49.9K
12363
100.0
20.7
3180
25.7
21.2
102
3495
28.3
21.5
104
3887
31.4
23.4
113
1801
14.6
15.4
74
$50K$99.9K
20424
100.0
34.3
5253
25.7
35.1
102
5623
27.5
34.6
101
5079
24.9
30.6
89
4469
21.9
38.1
111
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
3928
14967
21.6
100.0
26.2
100.0
86
398
5265
29.0
32.4
106
5260
29.0
31.6
104
3700
20.4
31.6
104

NHL
Region
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
North
Central
16269
100.0
27.3
South
16625
100.0
27.9
West
11718
100.0
19.7
16269
100.0
100.0
366
16625
100.0
100.0
358
11718
100.0
100.0
508
Total
12933
100.0
21.7
3912
30.2
26.1
120
3955
30.6
24.3
112
3255
25.2
19.6
90
1812
14.0
15.5
71
$1-49
6237
100.0
10.5
1315
21.1
8.8
84
2710
43.5
16.7
159
1650
26.5
9.9
95
562
9.0
4.8
46
$50+
6696
100.0
11.2
2597
38.8
17.4
154
1245
18.6
7.6
68
1605
24.0
9.7
86
1249
18.7
10.7
95

NHL
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
577
4473
30.7
35.7
3.9
29.9
122
142
247
3682
13.2
29.4
1.5
22.6
48
108
548
3065
29.2
24.4
3.3
18.4
105
88
504
1321
26.9
10.5
4.3
11.3
137
54

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
715
412
19.3
27.1
4.8
2.8
77
108
1383
247
37.3
16.2
8.5
1.5
136
59
1045
463
28.2
30.4
6.3
2.8
101
109
567
399
15.3
26.2
4.8
3.4
78
133
Used Tablet
for Sports
996
100.0
1.7
273
27.4
1.8
109
127
12.8
0.8
47
353
35.4
2.1
127
243
24.4
2.1
124

NHL
Attended 4+ Games
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
372
3407
27.9
38.3
2.5
22.8
111
152
206
2483
15.4
27.9
1.3
15.3
56
102
423
1987
31.7
22.3
2.5
12.0
114
80
335
1025
25.1
11.5
2.9
8.7
127
59
Used Tablet
for Sports
5021
100.0
8.4
2021
40.3
13.5
160
1221
24.3
7.5
89
1131
22.5
6.8
81
648
12.9
5.5
66
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
2991
678
37.8
19.8
20.0
4.5
150
79
2201
1252
27.8
36.5
13.5
7.7
102
134
1845
1045
23.3
30.5
11.1
6.3
83
109
884
452
11.2
13.2
7.5
3.9
57
67

NHL
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
Used Tablet
for Sports
2291
100.0
3.8
448
19.6
3.0
78
649
28.3
4.0
104
870
38.0
5.2
136
324
14.1
2.8
72
Used Smart
Phone for
Sports
3275
100.0
5.5
638
19.5
4.3
78
1175
35.9
7.2
131
1045
31.9
6.3
114
417
12.7
3.6
65

NHL
Attended
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
Total
12021
100.0
100.0
3587
29.8
100.0
119
2816
23.4
100.0
86
2832
23.6
100.0
84
2786
23.2
100.0
118
1
6752
100.0
56.2
1686
25.0
47.0
99
1346
19.9
47.8
73
1986
29.4
70.1
105
1734
25.7
62.3
131
2-3
3393
100.0
28.2
1323
39.0
36.9
155
1223
36.0
43.4
132
299
8.8
10.6
32
547
16.1
19.6
82
4+
1876
100.0
15.6
577
30.7
16.1
122
247
13.2
8.8
48
548
29.2
19.3
105
504
26.9
18.1
137
Total
56103
100.0
100.0
14076
25.1
100.0
100
15639
27.9
100.0
102
15559
27.7
100.0
99
10828
19.3
100.0
98

NHL
Watched
Computer/Tablet/Sm
Television
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
Total
55012
100.0
98.1
13903
25.3
98.8
101
15564
28.3
99.5
104
15008
27.3
96.5
98
10537
19.2
97.3
97
1-2
19110
100.0
34.1
3293
17.2
23.4
69
4079
21.3
26.1
78
6342
33.2
40.8
119
5396
28.2
49.8
144
3-11
23360
100.0
41.6
6137
26.3
43.6
105
7802
33.4
49.9
122
5601
24.0
36.0
86
3820
16.4
35.3
83
12+
12542
100.0
22.4
4473
35.7
31.8
142
3682
29.4
23.5
108
3065
24.4
19.7
88
1321
10.5
12.2
54
Total
5456
100.0
9.7
1405
25.8
10.0
103
1592
29.2
10.2
107
1456
26.7
9.4
96
1004
18.4
9.3
94

NHL
Watched
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
1-2
1746
100.0
3.1
690
39.5
4.9
157
209
12.0
1.3
44
410
23.5
2.6
84
436
25.0
4.0
127
3+
3710
100.0
6.6
715
19.3
5.1
77
1383
37.3
8.8
136
1045
28.2
6.7
101
567
15.3
5.2
78

3826
2756
100.0
100.0
6.8
4.9
747
753
19.5
27.3
5.3
5.4
78
109
1467
607
38.3
22.0
9.4
3.9
140
81
860
922
22.5
33.5
5.5
5.9
81
120
752
473
19.7
17.2
6.9
4.4
100
87
Tablet
1975
100.0
3.5
520
26.3
3.7
105
492
24.9
3.1
91
726
36.7
4.7
132
238
12.0
2.2
61

NHL
Watched
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
Smart
Phone
1466
100.0
2.6
284
19.4
2.0
77
403
27.5
2.6
101
444
30.3
2.9
109
335
22.8
3.1
116
Total
Mobile
39864
100.0
66.9
9925
24.9
66.3
99
10509
26.4
64.6
97
10987
27.6
66.1
99
8443
21.2
72.1
108
Tablet
23046
100.0
38.7
5915
25.7
39.5
102
5580
24.2
34.3
89
6980
30.3
42.0
109
4571
19.8
39.0
101
Smart
Phone
35795
100.0
60.1
8776
24.5
58.6
98
9428
26.3
58.0
96
9964
27.8
59.9
100
7627
21.3
65.1
108

NHL
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
4061
1506
22.5
16.5
27.1
10.1
90
65
4901
2328
27.2
25.4
30.1
14.3
100
93
5245
3119
29.1
34.1
31.5
18.8
104
122
3820
2203
21.2
24.1
32.6
18.8
108
122
Total
8870
100.0
14.9
2555
28.8
17.1
115
2573
29.0
15.8
106
2126
24.0
12.8
86
1617
18.2
13.8
93
Daily
1824
100.0
3.1
710
38.9
4.7
155
316
17.3
1.9
64
455
24.9
2.7
89
343
18.8
2.9
96
4-6 Days
a Week
1187
100.0
2.0
463
39.0
3.1
155
195
16.5
1.2
60
331
27.9
2.0
100
197
16.6
1.7
85
1-3 Days
a Week
1643
100.0
2.8
443
27.0
3.0
107
718
43.7
4.4
160
249
15.2
1.5
54
232
14.1
2.0
72

NHL
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
938
10240
5312
22.3
23.9
20.8
6.3
68.4
35.5
89
95
83
1343
12478
7189
31.8
29.1
28.2
8.3
76.7
44.2
117
107
103
1090
11898
7697
25.9
27.8
30.2
6.6
71.6
46.3
93
100
108
845
8202
5300
20.0
19.2
20.8
7.2
70.0
45.2
102
97
106
Total
17320
100.0
29.1
4927
28.5
32.9
113
5289
30.5
32.5
112
4201
24.3
25.3
87
2901
16.8
24.8
85
Daily
3188
100.0
5.4
1171
36.7
7.8
146
1085
34.0
6.7
125
574
18.0
3.5
65
358
11.2
3.1
57
4-6 Days
a Week
1931
100.0
3.2
601
31.1
4.0
124
476
24.6
2.9
90
560
29.0
3.4
104
295
15.3
2.5
78

NHL
Total
Northeast
North Central
South
West

Total
59579
100.0
100.0
14967
25.1
100.0
100
16269
27.3
100.0
100
16625
27.9
100.0
100
11718
19.7
100.0
100
1-3 Days
a Week
4330
100.0
7.3
1368
31.6
9.1
126
747
17.3
4.6
63
1211
28.0
7.3
100
1005
23.2
8.6
118
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
1788
533
22.7
23.9
11.9
3.6
90
95
2982
816
37.9
36.5
18.3
5.0
139
134
1856
707
23.6
31.6
11.2
4.3
85
113
1244
180
15.8
8.0
10.6
1.5
80
41
Ever
Partic.
11293
100.0
19.0
2935
26.0
19.6
103
3080
27.3
18.9
100
2918
25.8
17.6
93
2359
20.9
20.1
106

Participation in Hockey of those Attended/Watched
(any): Hockey: NHL
Gender
Total
Ever participated
Participated in past 12 months
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
Male
36920
100.0
62.0
9244
25.0
81.9
132
1460
4.0
15.8
65.3
105
362
24.8
45.6
70
382
26.1
63.4
97
717
49.1
85.2
130
Female
22659
100.0
38.0
2048
9.0
18.1
48
776
3.4
37.9
34.7
91
431
55.5
54.4
157
220
28.4
36.6
105
125
16.1
14.8
43
Age
13-17
3134
100.0
5.3
435
13.9
3.8
73
239
7.6
55.0
10.7
203
100
41.8
16.6
155
139
58.2
16.5
155
18-24
6743
100.0
11.3
1336
19.8
11.8
104
359
5.3
26.9
16.1
142
191
53.3
24.2
150
37
10.3
6.2
38
130
36.3
15.5
97
25-34
11190
100.0
18.8
2252
20.1
19.9
106
955
8.5
42.4
42.7
227
357
37.4
45.1
105
287
30.0
47.7
112
311
32.6
37.0
87
35-49
14797
100.0
24.8
2882
19.5
25.5
103
611
4.1
21.2
27.3
110
173
28.3
21.8
80
178
29.1
29.6
108
260
42.6
30.9
113

(any): Hockey: NHL
Gender
Total
Male
Female
Age
13-17
18-24
25-34
35-49

(any): Hockey: NHL
Age
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Household Income
Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
50+
23715
100.0
39.8
4388
18.5
38.9
98
71
0.3
1.6
3.2
8
71
100.0
9.0
282
Under
$25K
8640
100.0
14.5
1273
14.7
11.3
78
199
2.3
15.6
8.9
61
162
81.4
20.4
230
37
18.6
6.1
69
$25K$49.9K
12363
100.0
20.7
2137
17.3
18.9
91
238
1.9
11.1
10.6
51
37
15.6
4.7
44
100
42.2
16.7
157
100
42.2
11.9
112
$50K$99.9K
20424
100.0
34.3
3684
18.0
32.6
95
958
4.7
26.0
42.9
125
346
36.1
43.7
102
317
33.1
52.7
123
295
30.8
35.1
82
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
4199
2935
23.1
19.6
37.2
26.0
122
103
841
533
4.6
3.6
20.0
18.2
37.6
23.9
123
95
247
223
29.4
41.9
31.2
28.2
83
118
148
254
17.6
47.5
24.5
42.1
65
177
446
56
53.0
10.6
53.0
6.7
141
28

(any): Hockey: NHL
Age
Household Income
Total
50+
Under
$25K
$25K$49.9K
$50K$99.9K
Re
$100K
&Over North East

(any): Hockey: NHL
Region
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
North
Central
16269
100.0
27.3
3080
18.9
27.3
100
816
5.0
26.5
36.5
134
210
25.7
26.5
72
265
32.5
44.1
121
341
41.8
40.5
111
South
16625
100.0
27.9
2918
17.6
25.8
93
707
4.3
24.2
31.6
113
310
43.9
39.1
124
83
11.7
13.8
44
314
44.4
37.3
118
West
11718
100.0
19.7
2359
20.1
20.9
106
180
1.5
7.6
8.0
41
50
27.6
6.3
78
130
72.4
15.5
192
Total
12933
100.0
21.7
3383
26.2
30.0
138
1190
9.2
35.2
53.2
245
398
33.4
50.2
94
374
31.4
62.1
117
419
35.2
49.8
93
$1-49
6237
100.0
10.5
1545
24.8
13.7
131
519
8.3
33.6
23.2
222
260
50.1
32.9
141
112
21.5
18.6
80
147
28.3
17.5
75
$50+
6696
100.0
11.2
1838
27.4
16.3
145
671
10.0
36.5
30.0
267
137
20.5
17.3
58
262
39.1
43.5
145
272
40.5
32.3
108

(any): Hockey: NHL
Region
Total
North
Central
South
West
Total
$1-49
$50+

(any): Hockey: NHL
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
595
3108
31.7
24.8
5.3
27.5
167
131
235
633
12.5
5.0
39.4
20.4
10.5
28.3
333
134
25
137
10.7
21.6
3.2
17.3
30
61
83
151
35.4
23.9
13.8
25.1
131
89
127
345
53.9
54.5
15.0
41.0
143
145

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
1018
510
27.4
33.5
9.0
4.5
145
177
562
235
15.2
15.4
55.2
46.0
25.2
10.5
404
411
179
25
31.9
10.7
22.6
3.2
90
30
180
83
32.1
35.4
30.0
13.8
119
131
202
127
36.0
53.9
24.1
15.0
96
143
Used Tablet
for Sports
996
100.0
1.7
366
36.7
3.2
194
173
17.3
47.1
7.7
461
25
14.5
3.2
41
83
48.1
13.8
179
64
37.4
7.7
99

(any): Hockey: NHL
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
Used Tablet
for Sports

(any): Hockey: NHL
Attended 4+ Games
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
421
2403
31.5
27.0
3.7
21.3
166
142
145
633
10.9
7.1
34.5
26.3
6.5
28.3
290
189
137
21.6
17.3
61
83
151
57.2
23.9
13.8
25.1
212
89
62
345
42.8
54.5
7.4
41.0
114
145
Used Tablet
for Sports
5021
100.0
8.4
1195
23.8
10.6
126
416
8.3
34.8
18.6
221
137
32.9
17.3
93
109
26.2
18.1
97
170
40.9
20.2
109
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
2186
981
27.6
28.6
19.4
8.7
146
151
608
525
7.7
15.3
27.8
53.6
27.2
23.5
204
409
112
179
18.4
34.2
14.1
22.6
52
96
151
143
24.9
27.3
25.1
23.8
92
101
345
202
56.7
38.5
41.0
24.1
151
102

(any): Hockey: NHL
Attended 4+ Games
Phone for
Device for
Total
Sports
Sports
Used Tablet
for Sports
Watched Onli

Phone for
Device for
Sports
Sports

(any): Hockey: NHL
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
Used Tablet
for Sports
2291
100.0
3.8
774
33.8
6.9
178
524
22.9
67.7
23.4
610
179
34.2
22.6
97
143
27.4
23.8
102
201
38.4
23.9
102
Used Smart
Phone for
Sports
3275
100.0
5.5
956
29.2
8.5
154
500
15.3
52.3
22.4
407
154
30.9
19.5
87
143
28.7
23.8
107
202
40.5
24.1
108

(any): Hockey: NHL
Total
Used Tablet
for Sports
Used Smart
Phone for
Sports

(any): Hockey: NHL
Attended
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
Total
12021
100.0
100.0
3252
27.1
100.0
143
864
7.2
26.6
100.0
191
159
18.5
100.0
52
382
44.3
100.0
164
322
37.3
100.0
99
1
6752
100.0
56.2
1617
24.0
49.7
126
408
6.0
25.2
47.2
161
114
27.9
71.4
79
172
42.2
45.1
157
122
29.8
37.8
79
2-3
3393
100.0
28.2
1040
30.7
32.0
162
221
6.5
21.3
25.6
174
20
9.3
12.8
26
127
57.4
33.2
213
74
33.3
22.9
89
4+
1876
100.0
15.6
595
31.7
18.3
167
235
12.5
39.4
27.2
333
25
10.7
15.7
30
83
35.4
21.7
131
127
53.9
39.3
143
Total
56103
100.0
100.0
10426
18.6
100.0
98
1891
3.4
18.1
100.0
90
679
35.9
100.0
101
490
25.9
100.0
96
723
38.2
100.0
102

(any): Hockey: NHL
Attended
Total
Total
2-3
4+
Total

(any): Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
Total
55012
100.0
98.1
10166
18.5
97.5
97
1783
3.2
17.5
94.3
86
642
36.0
94.5
102
419
23.5
85.4
87
723
40.5
100.0
108
1-2
19110
100.0
34.1
2390
12.5
22.9
66
376
2.0
15.7
19.9
52
174
46.2
25.6
130
63
16.7
12.8
62
139
37.1
19.3
98
3-11
23360
100.0
41.6
4667
20.0
44.8
105
775
3.3
16.6
41.0
88
331
42.8
48.8
121
205
26.4
41.8
98
239
30.8
33.0
82
12+
12542
100.0
22.4
3108
24.8
29.8
131
633
5.0
20.4
33.4
134
137
21.6
20.2
61
151
23.9
30.9
89
345
54.5
47.7
145
Total
5456
100.0
9.7
1260
23.1
12.1
122
636
11.7
50.5
33.7
311
217
34.0
31.9
96
217
34.2
44.4
127
202
31.8
28.0
85

(any): Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
Total
1-2
3-11
12+
Total

(any): Hockey: NHL
Watched
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
1-2
1746
100.0
3.1
242
13.8
2.3
73
74
4.2
30.7
3.9
113
37
50.0
5.5
141
37
50.0
7.6
186
3+
3710
100.0
6.6
1018
27.4
9.8
145
562
15.2
55.2
29.7
404
179
31.9
26.4
90
180
32.1
36.8
119
202
36.0
28.0
96

3826
2756
100.0
100.0
6.8
4.9
988
812
25.8
29.5
9.5
7.8
136
155
474
537
12.4
19.5
48.0
66.2
25.1
28.4
330
520
179
191
37.8
35.6
26.4
28.2
107
100
154
143
32.5
26.7
31.5
29.3
121
99
141
202
29.6
37.7
19.5
28.0
79
100
Tablet
1975
100.0
3.5
622
31.5
6.0
166
473
23.9
76.0
25.0
638
191
40.5
28.2
114
80
17.0
16.4
63
201
42.5
27.8
113

(any): Hockey: NHL
Watched
Total
1-2
3+
Tablet

(any): Hockey: NHL
Watched
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
Smart
Phone
1466
100.0
2.6
614
41.9
5.9
221
339
23.1
55.3
17.9
617
90
26.4
13.2
74
109
32.2
22.3
119
141
41.4
19.5
110
Total
Mobile
39864
100.0
66.9
7685
19.3
68.1
102
2026
5.1
26.4
90.6
135
792
39.1
100.0
110
565
27.9
93.9
104
668
33.0
79.4
88
Tablet
23046
100.0
38.7
4610
20.0
40.8
106
1590
6.9
34.5
71.1
184
756
47.6
95.4
134
460
28.9
76.4
107
374
23.5
44.4
62
Smart
Phone
35795
100.0
60.1
6786
19.0
60.1
100
1787
5.0
26.3
79.9
133
696
38.9
87.8
110
487
27.3
81.0
101
604
33.8
71.8
90

(any): Hockey: NHL
Watched
Total
Smart
Phone
Total
Mobile
Tablet
Smart
Phone

(any): Hockey: NHL
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
3400
1211
18.9
13.2
30.1
10.7
99
70
958
213
5.3
2.3
28.2
17.6
42.8
9.5
142
62
461
118
48.2
55.3
58.2
14.9
136
156
231
24.2
38.4
90
265
95
27.7
44.7
31.5
11.3
74
119
Total
8870
100.0
14.9
2189
24.7
19.4
130
744
8.4
34.0
33.3
224
343
46.1
43.3
130
231
31.1
38.4
115
170
22.8
20.2
61
Daily
1824
100.0
3.1
541
29.6
4.8
156
66
3.6
12.3
3.0
97
20
30.9
2.6
87
46
69.1
7.6
257
4-6 Days
a Week
1187
100.0
2.0
295
24.8
2.6
131
205
17.3
69.6
9.2
460
90
43.7
11.3
123
114
55.6
19.0
207
1
0.7
0.2
2
1-3 Days
a Week
1643
100.0
2.8
403
24.5
3.6
129
203
12.3
50.4
9.1
329
34
16.9
5.7
63
168
83.1
20.0
221

(any): Hockey: NHL
Total
Twitter
Twitter Users Do
Users Not Follow
Total
Daily
4-6 Days
a Week
1-3 Days
a Week

(any): Hockey: NHL
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
951
7972
3872
22.5
18.6
15.2
8.4
70.6
34.3
119
98
80
270
1751
258
6.4
4.1
1.0
28.4
22.0
6.7
12.1
78.3
11.5
171
109
27
233
660
184
86.3
37.7
71.6
29.4
83.3
23.3
243
106
202
37
461
73
13.7
26.4
28.4
6.2
76.7
12.2
51
98
106
629
35.9
74.8
95
Total
17320
100.0
29.1
4101
23.7
36.3
125
1493
8.6
36.4
66.8
230
476
31.9
60.0
90
388
26.0
64.5
97
629
42.1
74.8
112
Daily
3188
100.0
5.4
1025
32.2
9.1
170
416
13.1
40.6
18.6
348
50
11.9
6.3
34
100
24.1
16.7
90
266
63.9
31.7
170
4-6 Days
a Week
1931
100.0
3.2
407
21.1
3.6
111
272
14.1
66.8
12.2
375
163
59.9
20.5
169
51
18.8
8.5
70
58
21.3
6.9
57

(any): Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
Total
Daily
4-6 Days
a Week

(any): Hockey: NHL
Total
Ever participated
1-4 Days
5-29 Days
30+ Days

Total
59579
100.0
100.0
11293
19.0
100.0
100
2235
3.8
19.8
100.0
100
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100
1-3 Days
a Week
4330
100.0
7.3
1420
32.8
12.6
173
346
8.0
24.4
15.5
213
125
36.0
15.7
102
157
45.4
26.1
169
64
18.6
7.6
49
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
1249
2235
15.9
100.0
11.1
19.8
84
528
458
2235
5.8
100.0
36.7
100.0
20.5
100.0
155
2665
139
792
30.2
35.4
17.5
100.0
85
100
79
602
17.3
26.9
13.1
100.0
64
100
241
841
52.5
37.6
28.6
100.0
140
100
Ever
Partic.
11293
100.0
19.0
11293
100.0
100.0
528
2235
19.8
19.8
100.0
528
792
35.4
100.0
100
602
26.9
100.0
100
841
37.6
100.0
100

(any): Hockey: NHL
Total
1-3 Days
a Week
Less than
Once a
Week Past Year
Ever
Partic.

Note: The Sponsorship Influence Index (SII) is calculated by dividing the Top 2 Box vertical percentage in the current column by the Top 2
Gender
Age
Total
Extremely Influential
Very Influential
Moderately Influential
Slightly Influential
Not at All Influential
Top 4 Box (Influential)
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
Male
36920
100.0
62.0
941
2.5
40.3
65
3516
9.5
63.7
103
6633
18.0
58.2
94
4717
12.8
61.5
99
20872
56.5
64.4
104
Female
22659
100.0
38.0
1394
6.2
59.7
157
2002
8.8
36.3
95
4773
21.1
41.8
110
2947
13.0
38.5
101
11543
50.9
35.6
94
13-17
3134
100.0
5.3
318
10.2
13.6
259
231
7.4
4.2
80
1092
34.8
9.6
182
318
10.2
4.2
79
1174
37.5
3.6
69
18-24
6743
100.0
11.3
584
8.7
25.0
221
742
11.0
13.4
119
1776
26.3
15.6
138
639
9.5
8.3
74
3002
44.5
9.3
82
25-34
11190
100.0
18.8
685
6.1
29.3
156
1308
11.7
23.7
126
2130
19.0
18.7
99
1439
12.9
18.8
100
5553
49.6
17.1
91
35-49
14797
100.0
24.8
434
2.9
18.6
75
1406
9.5
25.5
103
2905
19.6
25.5
103
1721
11.6
22.5
90
8331
56.3
25.7
103
26923
15807
11116
1960
3741
5562
6466

Gender
Age
Top 2 Box (Extremely/Very Influential)
Sponsorship Influence Index (SII)

Total
45.2
100.0
100
7853
13.2
100.0
100
100
Male
42.8
58.7
95
4457
12.1
56.8
92
92
Female
49.1
41.3
109
3397
15.0
43.2
114
114
13-17
62.5
7.3
138
550
17.5
7.0
133
133
18-24
55.5
13.9
123
1326
19.7
16.9
149
149
25-34
49.7
20.7
110
1993
17.8
25.4
135
135
35-49
43.7
24.0
97
1840
12.4
23.4
94
94

y dividing
Note:
theThe
TopSponsorship
2 Box vertical
Influence
percentage
Index
in(SII)
the current
is calculated
column
by by
dividing
the Top
the
2 Box
Top 2
vertical
Box vertical
percentage
percentage
in the in
Total
thecolumn
current and
column
multiplying
by the Top
the2re
Age
Household Income
Re
Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
50+
23715
100.0
39.8
315
1.3
13.5
34
1830
7.7
33.2
83
3503
14.8
30.7
77
3546
15.0
46.3
116
14355
60.5
44.3
111
Under
$25K
8640
100.0
14.5
579
6.7
24.8
171
575
6.7
10.4
72
1292
15.0
11.3
78
1556
18.0
20.3
140
4581
53.0
14.1
97
$25K$49.9K
12363
100.0
20.7
459
3.7
19.7
95
1239
10.0
22.5
108
3005
24.3
26.3
127
1234
10.0
16.1
78
6243
50.5
19.3
93
$50K$99.9K
20424
100.0
34.3
773
3.8
33.1
97
2192
10.7
39.7
116
4292
21.0
37.6
110
2190
10.7
28.6
83
10976
53.7
33.9
99
26923
9194
4001
5937
9448
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
524
596
2.9
4.0
22.5
25.5
74
102
1512
1544
8.3
10.3
27.4
28.0
90
111
2817
3344
15.5
22.3
24.7
29.3
81
117
2685
1867
14.8
12.5
35.0
24.4
115
97
10615
7557
58.5
50.5
32.7
23.3
107
93
7538
7351

y dividing
Note:
theThe
TopSponsorship
2 Box vertical
Influence
percentage
Index
in(SII)
the current
is calculated
column
by by
dividing
the Top
the
2 Box
Top 2
vertical
Box vertical
percentage
percentage
in the in
Total
thecolumn
current and
column
multiplying
by the Top
the2re
Age
Household Income
Re

Total
45.2
100.0
100
7853
13.2
100.0
100
100
50+
38.8
34.1
86
2145
9.0
27.3
69
69
Under
$25K
46.3
14.9
102
1153
13.4
14.7
101
101
$25K$49.9K
48.0
22.1
106
1698
13.7
21.6
104
104
$50K$99.9K
46.3
35.1
102
2966
14.5
37.8
110
110
$100K
&Over North East
41.5
49.1
28.0
27.3
92
109
2036
2140
11.2
14.3
25.9
27.2
85
108
85
108

by theNote:
Top 2The
BoxSponsorship
vertical percentage
Influence
inIndex
the Total
(SII)column
is calculated
and multiplying
by dividingthe
theresult
Top 2by
Box
100.
vertical percentage in the current column by the Top 2
Region
Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
North
Central
16269
100.0
27.3
483
3.0
20.7
76
1118
6.9
20.3
74
3720
22.9
32.6
119
2397
14.7
31.3
115
8443
51.9
26.0
95
South
16625
100.0
27.9
1030
6.2
44.1
158
1375
8.3
24.9
89
2842
17.1
24.9
89
1768
10.6
23.1
83
9608
57.8
29.6
106
West
11718
100.0
19.7
227
1.9
9.7
49
1480
12.6
26.8
136
1499
12.8
13.1
67
1632
13.9
21.3
108
6806
58.1
21.0
107
Total
12933
100.0
21.7
1513
11.7
64.8
298
2434
18.8
44.1
203
3560
27.5
31.2
144
1810
14.0
23.6
109
3616
28.0
11.2
51
$1-49
6237
100.0
10.5
905
14.5
38.7
370
1004
16.1
18.2
174
2067
33.1
18.1
173
971
15.6
12.7
121
1290
20.7
4.0
38
$50+
6696
100.0
11.2
608
9.1
26.0
232
1430
21.4
25.9
231
1493
22.3
13.1
116
839
12.5
10.9
97
2326
34.7
7.2
64
26923
7718
7017
4837
9318
4947
4371

by theNote:
Top 2The
BoxSponsorship
vertical percentage
Influence
inIndex
the Total
(SII)column
is calculated
and multiplying
by dividingthe
theresult
Top 2by
Box
100.
vertical percentage in the current column by the Top 2
Region

Total
45.2
100.0
100
7853
13.2
100.0
100
100
North
Central
47.4
28.7
105
1600
9.8
20.4
75
75
South
42.2
26.1
93
2406
14.5
30.6
110
110
West
41.3
18.0
91
1707
14.6
21.7
111
111
Total
72.0
34.6
159
3947
30.5
50.3
232
232
$1-49
79.3
18.4
176
1909
30.6
24.3
232
232
$50+
65.3
16.2
144
2038
30.4
26.0
231
231

Attended 4+ Games
Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
26923
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
138
658
7.4
5.2
5.9
28.2
188
134
322
1548
17.2
12.3
5.8
28.0
185
133
400
2482
21.3
19.8
3.5
21.8
111
103
374
1610
19.9
12.8
4.9
21.0
155
100
642
6135
34.2
48.9
2.0
18.9
63
90
1234
6299
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
442
138
11.9
9.1
18.9
5.9
304
232
665
244
17.9
16.0
12.0
4.4
193
173
1441
296
38.8
19.5
12.6
2.6
203
102
464
258
12.5
17.0
6.1
3.4
97
132
699
585
18.8
38.4
2.2
1.8
35
71
3011
936
Used Tablet
for Sports
996
100.0
1.7
62
6.2
2.7
159
152
15.3
2.8
165
254
25.5
2.2
133
237
23.8
3.1
185
291
29.2
0.9
54
705

Attended 4+ Games

Total
45.2
100.0
100
7853
13.2
100.0
100
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
65.8
50.2
4.6
23.4
146
111
460
2206
24.5
17.6
5.9
28.1
186
133
186
133
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
81.2
61.6
11.2
3.5
180
136
1107
382
29.8
25.1
14.1
4.9
226
191
226
191
Used Tablet
for Sports
70.8
2.6
157
214
21.5
2.7
163
163

Attended 4+ Games
Watched Onli
Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
26923

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
113
586
8.5
6.6
4.8
25.1
216
168
244
1436
18.3
16.1
4.4
26.0
197
174
296
1851
22.2
20.8
2.6
16.2
116
109
202
1123
15.1
12.6
2.6
14.7
118
98
480
3905
35.9
43.9
1.5
12.0
66
81
855
4997
Used Tablet
for Sports
5021
100.0
8.4
309
6.2
13.2
157
708
14.1
12.8
152
940
18.7
8.2
98
747
14.9
9.7
116
2318
46.2
7.2
85
2703

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
561
442
7.1
12.9
24.0
18.9
181
329
1436
623
18.1
18.2
26.0
11.3
196
196
1641
1366
20.7
39.9
14.4
12.0
108
208
976
464
12.3
13.5
12.7
6.1
96
105
3308
532
41.8
15.5
10.2
1.6
77
29
4614
2895

Attended 4+ Games
Watched Onli

Total
45.2
100.0
100
7853
13.2
100.0
100
100

Phone for
Device for
Sports
Sports
64.1
56.1
3.2
18.6
142
124
357
2022
26.7
22.7
4.5
25.8
203
172
203
172
Used Tablet
for Sports
53.8
10.0
119
1017
20.3
12.9
154
154

Phone for
Device for
Sports
Sports
58.2
84.5
17.1
10.8
129
187
1997
1065
25.2
31.1
25.4
13.6
191
236
191
236

Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
Used Tablet
for Sports
2291
100.0
3.8
404
17.6
17.3
450
445
19.4
8.1
210
686
29.9
6.0
156
441
19.3
5.8
150
314
13.7
1.0
25
Used Smart
Phone for
Sports
3275
100.0
5.5
417
12.7
17.8
325
623
19.0
11.3
205
1366
41.7
12.0
218
372
11.4
4.9
88
496
15.2
1.5
28
26923
1977
2778


Total
45.2
100.0
100
7853
13.2
100.0
100
100
Used Tablet
for Sports
86.3
7.3
191
849
37.1
10.8
281
281
Used Smart
Phone for
Sports
84.8
10.3
188
1040
31.8
13.2
241
241

Attended
Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
Total
12021
100.0
100.0
590
4.9
100.0
125
1728
14.4
100.0
155
2459
20.5
100.0
107
1719
14.3
100.0
111
5450
45.3
100.0
83
1
6752
100.0
56.2
322
4.8
54.6
122
860
12.7
49.8
138
1347
19.9
54.8
104
992
14.7
57.7
114
3157
46.7
57.9
86
2-3
3393
100.0
28.2
129
3.8
21.9
97
546
16.1
31.6
174
712
21.0
29.0
110
353
10.4
20.6
81
1652
48.7
30.3
90
4+
1876
100.0
15.6
138
7.4
23.4
188
322
17.2
18.6
185
400
21.3
16.3
111
374
19.9
21.7
155
642
34.2
11.8
63
Total
56103
100.0
100.0
2268
4.0
100.0
103
4864
8.7
100.0
94
10751
19.2
100.0
100
7327
13.1
100.0
102
30652
54.6
100.0
100
26923
6496
3521
1740
1234
25211

Attended

Total
45.2
100.0
100
7853
13.2
100.0
100
100
Total
54.0
100.0
120
2318
19.3
100.0
146
146
1
52.1
54.2
115
1182
17.5
51.0
133
133
2-3
51.3
26.8
114
675
19.9
29.1
151
151
4+
65.8
19.0
146
460
24.5
19.9
186
186
Total
44.9
100.0
99
7132
12.7
100.0
96
96

Watched
Television
Computer/Tablet/Sm
Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
Total
55012
100.0
98.1
2056
3.7
90.6
95
4672
8.5
96.1
92
10262
18.7
95.5
97
7250
13.2
98.9
102
30530
55.5
99.6
102
1-2
19110
100.0
34.1
533
2.8
23.5
71
1474
7.7
30.3
83
2471
12.9
23.0
68
2725
14.3
37.2
111
11848
62.0
38.7
114
3-11
23360
100.0
41.6
864
3.7
38.1
94
1650
7.1
33.9
76
5310
22.7
49.4
119
2915
12.5
39.8
97
12547
53.7
40.9
99
12+
12542
100.0
22.4
658
5.2
29.0
134
1548
12.3
31.8
133
2482
19.8
23.1
103
1610
12.8
22.0
100
6135
48.9
20.0
90
Total
5456
100.0
9.7
641
11.7
28.3
300
1025
18.8
21.1
203
1675
30.7
15.6
160
700
12.8
9.6
100
1414
25.9
4.6
48
26923
24241
7203
10739
6299
4042

Watched
Television
Computer/Tablet/Sm

Total
45.2
100.0
100
7853
13.2
100.0
100
100
Total
44.1
96.2
98
6728
12.2
94.3
93
93
1-2
37.7
28.6
83
2008
10.5
28.1
80
80
3-11
46.0
42.6
102
2514
10.8
35.3
82
82
12+
50.2
25.0
111
2206
17.6
30.9
133
133
Total
74.1
16.0
164
1666
30.5
23.4
232
232

Watched
Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
1-2
1746
100.0
3.1
199
11.4
8.8
291
360
20.6
7.4
223
234
13.4
2.2
70
237
13.5
3.2
105
716
41.0
2.3
75
3+
3710
100.0
6.6
442
11.9
19.5
304
665
17.9
13.7
193
1441
38.8
13.4
203
464
12.5
6.3
97
699
18.8
2.3
35
26923
1030
3011

3826
2756
100.0
100.0
6.8
4.9
391
250
10.2
9.1
17.2
11.0
261
231
552
793
14.4
28.8
11.4
16.3
156
311
1340
544
35.0
19.7
12.5
5.1
183
103
599
531
15.7
19.3
8.2
7.3
122
150
944
638
24.7
23.1
3.1
2.1
45
43
2882
2118
Tablet
1975
100.0
3.5
212
10.7
9.4
274
440
22.3
9.1
241
413
20.9
3.8
109
478
24.2
6.5
188
432
21.9
1.4
40
1543

Watched

Total
45.2
100.0
100
7853
13.2
100.0
100
100
1-2
59.0
4.1
131
560
32.0
7.8
243
243
3+
81.2
11.9
180
1107
29.8
15.5
226
226

75.3
76.9
11.4
8.4
167
170
943
1043
24.7
37.8
13.2
14.6
187
287
187
287
Tablet
78.1
6.1
173
653
33.0
9.1
251
251

Watched
Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
Smart
Phone
1466
100.0
2.6
38
2.6
1.7
66
555
37.9
11.4
409
270
18.4
2.5
96
274
18.7
3.7
145
329
22.4
1.1
41
Total
Mobile
39864
100.0
66.9
2148
5.4
92.0
137
4578
11.5
83.0
124
8419
21.1
73.8
110
4694
11.8
61.2
92
19951
50.0
61.5
92
Tablet
23046
100.0
38.7
1465
6.4
62.7
162
2969
12.9
53.8
139
4864
21.1
42.6
110
2984
12.9
38.9
101
10764
46.7
33.2
86
Smart
Phone
35795
100.0
60.1
2024
5.7
86.6
144
4455
12.4
80.7
134
7676
21.4
67.3
112
4109
11.5
53.6
89
17456
48.8
53.9
90
26923
1137
19838
12282
18264

Watched

Total
45.2
100.0
100
7853
13.2
100.0
100
100
Smart
Phone
77.6
4.5
172
593
40.5
8.3
307
307
Total
Mobile
49.8
73.7
110
6726
16.9
85.6
128
128
Tablet
53.3
45.6
118
4434
19.2
56.5
146
146
Smart
Phone
51.0
67.8
113
6478
18.1
82.5
137
137

Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
26923
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
942
337
5.2
3.7
40.3
14.4
133
94
1885
329
10.5
3.6
34.2
6.0
113
39
4503
1893
25.0
20.7
39.5
16.6
130
108
2511
1291
13.9
14.1
32.8
16.8
108
110
8186
5307
45.4
58.0
25.3
16.4
83
107
9841
3849
Total
8870
100.0
14.9
605
6.8
25.9
174
1557
17.5
28.2
189
2610
29.4
22.9
154
1220
13.8
15.9
107
2879
32.5
8.9
60
Daily
1824
100.0
3.1
276
15.1
11.8
385
314
17.2
5.7
186
471
25.8
4.1
135
247
13.5
3.2
105
517
28.3
1.6
52
4-6 Days
a Week
1187
100.0
2.0
153
12.9
6.5
329
392
33.0
7.1
357
234
19.7
2.0
103
172
14.5
2.2
113
236
19.9
0.7
37
1-3 Days
a Week
1643
100.0
2.8
54
3.3
2.3
83
326
19.8
5.9
214
490
29.8
4.3
156
484
29.5
6.3
229
290
17.7
0.9
32
5992
1307
951
1353


Total
45.2
100.0
100
7853
13.2
100.0
100
100
Twitter
Twitter Users Do
Users Not Follow
54.6
42.0
36.6
14.3
121
93
2827
666
15.7
7.3
36.0
8.5
119
55
119
55
Total
67.5
22.3
149
2161
24.4
27.5
185
185
Daily
71.7
4.9
159
589
32.3
7.5
245
245
4-6 Days
a Week
80.1
3.5
177
545
45.9
6.9
348
348
1-3 Days
a Week
82.3
5.0
182
379
23.1
4.8
175
175

Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
26923
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
123
1736
534
2.9
4.1
2.1
5.3
74.3
22.9
74
103
53
525
4078
1456
12.5
9.5
5.7
9.5
73.9
26.4
135
103
62
1415
9949
4443
33.6
23.2
17.4
12.4
87.2
39.0
175
121
91
317
5101
2868
7.5
11.9
11.2
4.1
66.6
37.4
58
93
87
1836
21771
16013
43.5
50.8
62.8
5.7
67.2
49.4
80
93
115
2381
20864
9302
Total
17320
100.0
29.1
1202
6.9
51.4
177
2622
15.1
47.5
163
5507
31.8
48.3
166
2233
12.9
29.1
100
5757
33.2
17.8
61
Daily
3188
100.0
5.4
433
13.6
18.5
346
438
13.8
7.9
148
1138
35.7
10.0
186
381
11.9
5.0
93
799
25.1
2.5
46
4-6 Days
a Week
1931
100.0
3.2
378
19.6
16.2
499
445
23.1
8.1
249
427
22.1
3.7
115
65
3.4
0.8
26
616
31.9
1.9
59
11562
2389
1315


Total
45.2
100.0
100
7853
13.2
100.0
100
100
Less than
Facebook
Week
Users Not Follow
56.5
48.7
36.5
8.8
77.5
34.5
125
108
81
648
5814
1991
15.4
13.6
7.8
8.3
74.0
25.3
117
103
59
117
103
59
Total
66.8
42.9
148
3823
22.1
48.7
167
167
Daily
74.9
8.9
166
871
27.3
11.1
207
207
4-6 Days
a Week
68.1
4.9
151
823
42.6
10.5
323
323

Total
Very Influential
Total
59579
100.0
100.0
2336
3.9
100.0
100
5518
9.3
100.0
100
11406
19.1
100.0
100
7664
12.9
100.0
100
32415
54.4
100.0
100
1-3 Days
a Week
4330
100.0
7.3
176
4.1
7.5
104
875
20.2
15.9
218
1418
32.8
12.4
171
420
9.7
5.5
75
1441
33.3
4.4
61
26923
2890
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
215
112
2.7
5.0
9.2
4.8
70
128
863
673
11.0
30.1
15.6
12.2
118
325
2524
298
32.1
13.4
22.1
2.6
168
70
1367
395
17.4
17.7
17.8
5.2
135
137
2901
757
36.9
33.9
8.9
2.3
68
62
4968
1478
Ever
Partic.
11293
100.0
19.0
210
1.9
9.0
47
1455
12.9
26.4
139
2462
21.8
21.6
114
1317
11.7
17.2
91
5850
51.8
18.0
95
5443


Total
45.2
100.0
100
7853
13.2
100.0
100
100
1-3 Days
a Week
66.7
10.7
148
1052
24.3
13.4
184
184
Less than
Once a
Week Past Year
63.1
66.1
18.5
5.5
140
146
1077
785
13.7
35.1
13.7
10.0
104
266
104
266
Ever
Partic.
48.2
20.2
107
1664
14.7
21.2
112
112

Facebook and Twitter Usage of those
Attended/Watched (any): Hockey: NHL
Gender
Total
Facebook and Twitter (net)
Used Facebook
Used Twitter
Have not used either

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
Male
36920
100.0
62.0
26200
71.0
58.5
94
24751
67.0
57.8
93
11289
30.6
62.6
101
10719
29.0
72.6
117
Female
22659
100.0
38.0
18605
82.1
41.5
109
18066
79.7
42.2
111
6738
29.7
37.4
98
4055
17.9
27.4
72
Age
13-17
3134
100.0
5.3
2260
72.1
5.0
96
1734
55.3
4.1
77
1716
54.8
9.5
181
873
27.9
5.9
112
18-24
6743
100.0
11.3
6244
92.6
13.9
123
6003
89.0
14.0
124
3948
58.5
21.9
193
499
7.4
3.4
30
25-34
11190
100.0
18.8
10152
90.7
22.7
121
9619
86.0
22.5
120
4566
40.8
25.3
135
1038
9.3
7.0
37
35-49
14797
100.0
24.8
11925
80.6
26.6
107
11545
78.0
27.0
109
5272
35.6
29.2
118
2872
19.4
19.4
78

Age
Total
Used Facebook
Used Twitter

Household Income
Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
50+
23715
100.0
39.8
14224
60.0
31.7
80
13916
58.7
32.5
82
2525
10.6
14.0
35
9491
40.0
64.2
161
Under
$25K
8640
100.0
14.5
6210
71.9
13.9
96
5994
69.4
14.0
97
2163
25.0
12.0
83
2430
28.1
16.4
113
$25K$49.9K
12363
100.0
20.7
9937
80.4
22.2
107
9600
77.7
22.4
108
3694
29.9
20.5
99
2426
19.6
16.4
79
$50K$99.9K
20424
100.0
34.3
15874
77.7
35.4
103
14917
73.0
34.8
102
6742
33.0
37.4
109
4550
22.3
30.8
90
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
12784
10740
70.4
71.8
28.5
24.0
94
95
12306
10240
67.8
68.4
28.7
23.9
94
95
5428
4061
29.9
27.1
30.1
22.5
99
90
5368
4227
29.6
28.2
36.3
28.6
119
114

Region
Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
North
Central
16269
100.0
27.3
12855
79.0
28.7
105
12478
76.7
29.1
107
4901
30.1
27.2
100
3414
21.0
23.1
85
South
16625
100.0
27.9
12221
73.5
27.3
98
11898
71.6
27.8
100
5245
31.5
29.1
104
4404
26.5
29.8
107
West
11718
100.0
19.7
8989
76.7
20.1
102
8202
70.0
19.2
97
3820
32.6
21.2
108
2729
23.3
18.5
94
Total
12933
100.0
21.7
10283
79.5
23.0
106
9587
74.1
22.4
103
5291
40.9
29.4
135
2650
20.5
17.9
83
$1-49
6237
100.0
10.5
5340
85.6
11.9
114
5123
82.1
12.0
114
3313
53.1
18.4
176
897
14.4
6.1
58
$50+
6696
100.0
11.2
4943
73.8
11.0
98
4464
66.7
10.4
93
1978
29.5
11.0
98
1753
26.2
11.9
106

Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
1305
9245
69.6
73.7
2.9
20.6
93
98
1224
8712
65.2
69.5
2.9
20.3
91
97
668
3812
35.6
30.4
3.7
21.1
118
100
571
3297
30.4
26.3
3.9
22.3
123
106

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
3192
1174
86.0
77.2
7.1
2.6
114
103
3015
1092
81.3
71.8
7.0
2.6
113
100
2087
668
56.3
43.9
11.6
3.7
186
145
518
347
14.0
22.8
3.5
2.3
56
92
Used Tablet
for Sports
996
100.0
1.7
895
89.8
2.0
119
813
81.6
1.9
114
496
49.7
2.7
164
102
10.2
0.7
41

Attended 4+ Games
Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
1053
7482
78.9
84.1
2.3
16.7
105
112
1053
6964
78.9
78.2
2.5
16.3
110
109
547
3485
41.0
39.2
3.0
19.3
135
129
282
1419
21.1
15.9
1.9
9.6
85
64
Used Tablet
for Sports
5021
100.0
8.4
4123
82.1
9.2
109
3677
73.2
8.6
102
1910
38.0
10.6
126
898
17.9
6.1
72
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
6730
2909
85.0
84.9
15.0
6.5
113
113
6301
2732
79.5
79.7
14.7
6.4
111
111
3280
2087
41.4
60.9
18.2
11.6
137
201
1192
518
15.0
15.1
8.1
3.5
61
61

Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
Used Tablet
for Sports
2291
100.0
3.8
1838
80.2
4.1
107
1730
75.5
4.0
105
1140
49.8
6.3
164
453
19.8
3.1
80
Used Smart
Phone for
Sports
3275
100.0
5.5
2756
84.2
6.2
112
2657
81.1
6.2
113
1935
59.1
10.7
195
518
15.8
3.5
64

Attended
Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
Total
12021
100.0
100.0
9170
76.3
100.0
101
8679
72.2
100.0
100
4060
33.8
100.0
112
2851
23.7
100.0
96
1
6752
100.0
56.2
5189
76.8
56.6
102
4975
73.7
57.3
103
2190
32.4
53.9
107
1564
23.2
54.8
93
2-3
3393
100.0
28.2
2676
78.9
29.2
105
2480
73.1
28.6
102
1202
35.4
29.6
117
717
21.1
25.1
85
4+
1876
100.0
15.6
1305
69.6
14.2
93
1224
65.2
14.1
91
668
35.6
16.5
118
571
30.4
20.0
123
Total
56103
100.0
100.0
42181
75.2
100.0
100
40314
71.9
100.0
100
17105
30.5
100.0
101
13922
24.8
100.0
100

Watched
Computer/Tablet/Sm
Television
Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
Total
55012
100.0
98.1
41350
75.2
98.0
100
39606
72.0
98.2
100
16694
30.3
97.6
100
13662
24.8
98.1
100
1-2
19110
100.0
34.1
14447
75.6
34.2
101
13617
71.3
33.8
99
5207
27.2
30.4
90
4663
24.4
33.5
98
3-11
23360
100.0
41.6
17658
75.6
41.9
101
17277
74.0
42.9
103
7675
32.9
44.9
109
5702
24.4
41.0
98
12+
12542
100.0
22.4
9245
73.7
21.9
98
8712
69.5
21.6
97
3812
30.4
22.3
100
3297
26.3
23.7
106
Total
5456
100.0
9.7
4784
87.7
11.3
117
4302
78.8
10.7
110
2969
54.4
17.4
180
672
12.3
4.8
50

Watched
Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
1-2
1746
100.0
3.1
1592
91.2
3.8
121
1287
73.7
3.2
103
881
50.5
5.2
167
154
8.8
1.1
36
3+
3710
100.0
6.6
3192
86.0
7.6
114
3015
81.3
7.5
113
2087
56.3
12.2
186
518
14.0
3.7
56

3826
2756
100.0
100.0
6.8
4.9
3585
2161
93.7
78.4
8.5
5.1
125
104
3362
1867
87.9
67.8
8.3
4.6
122
94
2228
1366
58.2
49.6
13.0
8.0
192
164
241
595
6.3
21.6
1.7
4.3
25
87
Tablet
1975
100.0
3.5
1445
73.2
3.4
97
1319
66.8
3.3
93
1003
50.8
5.9
168
530
26.8
3.8
108

Watched
Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
Smart
Phone
1466
100.0
2.6
1328
90.6
3.1
121
1125
76.8
2.8
107
823
56.2
4.8
186
137
9.4
1.0
38
Total
Mobile
39864
100.0
66.9
32905
82.5
73.4
110
31037
77.9
72.5
108
15467
38.8
85.8
128
6959
17.5
47.1
70
Tablet
23046
100.0
38.7
19068
82.7
42.6
110
18053
78.3
42.2
109
9228
40.0
51.2
132
3978
17.3
26.9
70
Smart
Phone
35795
100.0
60.1
30106
84.1
67.2
112
28520
79.7
66.6
111
14734
41.2
81.7
136
5689
15.9
38.5
64

Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
18027
9157
100.0
100.0
40.2
20.4
133
133
16039
8156
89.0
89.1
37.5
19.0
124
124
18027
9157
100.0
100.0
100.0
50.8
331
331
Total
8870
100.0
14.9
8870
100.0
19.8
133
7883
88.9
18.4
124
8870
100.0
49.2
331
Daily
1824
100.0
3.1
1824
100.0
4.1
133
1479
81.1
3.5
113
1824
100.0
10.1
331
4-6 Days
a Week
1187
100.0
2.0
1187
100.0
2.6
133
954
80.4
2.2
112
1187
100.0
6.6
331
1-3 Days
a Week
1643
100.0
2.8
1643
100.0
3.7
133
1424
86.7
3.3
121
1643
100.0
9.1
331

Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
4216
42817
25498
100.0
100.0
100.0
9.4
95.6
56.9
133
133
133
4026
42817
25498
95.5
100.0
100.0
9.4
100.0
59.6
133
139
139
4216
16039
8284
100.0
37.5
32.5
23.4
89.0
46.0
331
124
107
Total
17320
100.0
29.1
17320
100.0
38.7
133
17320
100.0
40.4
139
7755
44.8
43.0
148
Daily
3188
100.0
5.4
3188
100.0
7.1
133
3188
100.0
7.4
139
1489
46.7
8.3
154
4-6 Days
a Week
1931
100.0
3.2
1931
100.0
4.3
133
1931
100.0
4.5
139
1064
55.1
5.9
182

Total
Used Facebook
Used Twitter

Total
59579
100.0
100.0
44805
75.2
100.0
100
42817
71.9
100.0
100
18027
30.3
100.0
100
14774
24.8
100.0
100
1-3 Days
a Week
4330
100.0
7.3
4330
100.0
9.7
133
4330
100.0
10.1
139
1577
36.4
8.7
120
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
7869
1946
100.0
87.0
17.6
4.3
133
116
7869
1751
100.0
78.3
18.4
4.1
139
109
3624
958
46.1
42.8
20.1
5.3
152
142
290
13.0
2.0
52
Ever
Partic.
11293
100.0
19.0
8482
75.1
18.9
100
7972
70.6
18.6
98
3400
30.1
18.9
99
2811
24.9
19.0
100

Facebook Usage of those Attended/Watched (any):
Hockey: NHL
Gender
Total
Follow players, coaches, teams, or leagues or

writers, broadcasters or bloggers (net)
Follow players, coaches, teams, or leagues
Daily
4-6 days a week
1-3 days a week
Age
Total
59579
100.0
100.0
17320
Male
36920
100.0
62.0
9766
Female
22659
100.0
38.0
7554
13-17
3134
100.0
5.3
1156
18-24
6743
100.0
11.3
3138
25-34
11190
100.0
18.8
4722
35-49
14797
100.0
24.8
4121
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
26.5
56.4
91
8702
23.6
100.0
57.2
92
1301
3.5
14.9
50.1
81
852
2.3
9.8
53.5
86
2379
6.4
27.3
69.1
33.3
43.6
115
6514
28.7
100.0
42.8
113
1298
5.7
19.9
49.9
131
740
3.3
11.4
46.5
122
1062
4.7
16.3
30.9
36.9
6.7
127
1156
36.9
100.0
7.6
144
62
2.0
5.4
2.4
45
208
6.6
18.0
13.1
249
89
2.8
7.7
2.6
46.5
18.1
160
2778
41.2
100.0
18.3
161
632
9.4
22.7
24.3
215
452
6.7
16.3
28.4
251
317
4.7
11.4
9.2
42.2
27.3
145
4091
36.6
100.0
26.9
143
760
6.8
18.6
29.2
156
356
3.2
8.7
22.3
119
1191
10.6
29.1
34.6
27.8
23.8
96
3637
24.6
100.0
23.9
96
774
5.2
21.3
29.8
120
429
2.9
11.8
26.9
108
899
6.1
24.7
26.1

Hockey: NHL
Gender
1-3 days a month
Less than once a month
Follow writers, broadcasters or bloggers
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
Male
112
1687
4.6
19.4
50.0
81
2482
6.7
28.5
58.9
95
7930
21.5
100.0
58.6
95
1264
3.4
15.9
61.1
99
517
1.4
6.5
53.8
87
Female
81
1685
7.4
25.9
50.0
131
1729
7.6
26.5
41.1
108
5603
24.7
100.0
41.4
109
806
3.6
14.4
38.9
102
444
2.0
7.9
46.2
122
Age
13-17
49
752
24.0
65.0
22.3
424
45
1.4
3.9
1.1
21
1119
35.7
100.0
8.3
157
201
6.4
18.0
9.7
185
69
2.2
6.2
7.2
137
18-24
81
541
8.0
19.5
16.0
142
837
12.4
30.1
19.9
176
2193
32.5
100.0
16.2
143
406
6.0
18.5
19.6
173
42
0.6
1.9
4.3
38
25-34
184
617
5.5
15.1
18.3
97
1168
10.4
28.5
27.7
148
3774
33.7
100.0
27.9
148
521
4.7
13.8
25.2
134
368
3.3
9.8
38.3
204
35-49
105
484
3.3
13.3
14.4
58
1052
7.1
28.9
25.0
101
3055
20.6
100.0
22.6
91
784
5.3
25.7
37.9
153
406
2.7
13.3
42.3
170

Hockey: NHL
Gender
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
Male
1943
5.3
24.5
58.8
95
1235
3.3
15.6
45.8
74
2970
8.0
37.5
66.0
107
Female
1363
6.0
24.3
41.2
108
1461
6.4
26.1
54.2
143
1528
6.7
27.3
34.0
89
Age
13-17
150
4.8
13.4
4.5
86
122
3.9
10.9
4.5
86
577
18.4
51.6
12.8
244
18-24
515
7.6
23.5
15.6
138
335
5.0
15.3
12.4
110
897
13.3
40.9
19.9
176
25-34
1160
10.4
30.7
35.1
187
800
7.2
21.2
29.7
158
924
8.3
24.5
20.5
109
35-49
464
3.1
15.2
14.0
56
614
4.2
20.1
22.8
92
786
5.3
25.7
17.5
70

Hockey: NHL
Age
Total

Daily
4-6 days a week
1-3 days a week
Household Income
Total
59579
100.0
100.0
17320
50+
23715
100.0
39.8
4183
Under
$25K
8640
100.0
14.5
2431
$25K$49.9K
12363
100.0
20.7
4563
$50K$99.9K
20424
100.0
34.3
6135
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
17.6
24.2
61
3553
15.0
100.0
23.4
59
371
1.6
10.4
14.3
36
147
0.6
4.1
9.2
23
947
4.0
26.6
27.5
28.1
14.0
97
2283
26.4
100.0
15.0
103
454
5.2
19.9
17.5
120
123
1.4
5.4
7.7
53
532
6.2
23.3
15.5
36.9
26.3
127
3985
32.2
100.0
26.2
126
806
6.5
20.2
31.0
149
350
2.8
8.8
22.0
106
952
7.7
23.9
27.6
30.0
35.4
103
5154
25.2
100.0
33.9
99
828
4.1
16.1
31.9
93
463
2.3
9.0
29.1
85
1316
6.4
25.5
38.2
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
4191
4927
23.1
24.2
79
3794
20.9
100.0
24.9
82
511
2.8
13.5
19.7
65
657
3.6
17.3
41.3
135
641
3.5
16.9
18.6
32.9
28.5
113
4135
27.6
100.0
27.2
108
961
6.4
23.2
37.0
147
526
3.5
12.7
33.0
132
1029
6.9
24.9
29.9

Hockey: NHL
Age
1-3 days a month
Daily
4-6 days a week
Household Income
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
50+
69
979
4.1
27.5
29.0
73
1110
4.7
31.2
26.4
66
3391
14.3
100.0
25.1
63
158
0.7
4.7
7.6
19
76
0.3
2.3
7.9
20
Under
$25K
107
496
5.7
21.7
14.7
102
678
7.8
29.7
16.1
111
1961
22.7
100.0
14.5
100
347
4.0
17.7
16.8
116
52
0.6
2.7
5.5
38
$25K$49.9K
133
822
6.6
20.6
24.4
117
1056
8.5
26.5
25.1
121
4028
32.6
100.0
29.8
143
457
3.7
11.3
22.1
106
463
3.7
11.5
48.2
232
$50K$99.9K
112
1277
6.3
24.8
37.9
110
1269
6.2
24.6
30.1
88
4496
22.0
100.0
33.2
97
661
3.2
14.7
31.9
93
161
0.8
3.6
16.7
49
Re
$100K
&Over North East
61
119
777
753
4.3
5.0
20.5
18.2
23.0
22.3
76
89
1208
866
6.7
5.8
31.8
21.0
28.7
20.6
94
82
3048
3805
16.8
25.4
100.0
100.0
22.5
28.1
74
112
605
775
3.3
5.2
19.9
20.4
29.2
37.5
96
149
285
300
1.6
2.0
9.4
7.9
29.7
31.2
97
124

Hockey: NHL
Age
1-3 days a week
1-3 days a month

Household Income
Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
50+
1017
4.3
30.0
30.8
77
825
3.5
24.3
30.6
77
1314
5.5
38.7
29.2
73
Under
$25K
590
6.8
30.1
17.9
123
499
5.8
25.4
18.5
128
473
5.5
24.1
10.5
72
$25K$49.9K
965
7.8
23.9
29.2
141
937
7.6
23.3
34.7
167
1206
9.8
30.0
26.8
129
$50K$99.9K
1039
5.1
23.1
31.4
92
808
4.0
18.0
30.0
87
1827
8.9
40.6
40.6
118
Re
$100K
&Over North East
712
896
3.9
6.0
23.4
23.6
21.5
27.1
71
108
452
742
2.5
5.0
14.8
19.5
16.8
27.5
55
110
993
1091
5.5
7.3
32.6
28.7
22.1
24.3
72
97

Hockey: NHL
Region
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
North
Central
16269
100.0
27.3
5289
South
16625
100.0
27.9
4201
West
11718
100.0
19.7
2901
Total
12933
100.0
21.7
7218
$1-49
6237
100.0
10.5
3949
$50+
6696
100.0
11.2
3269
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
32.5
30.5
112
4846
29.8
100.0
31.8
117
809
5.0
16.7
31.1
114
551
3.4
11.4
34.6
127
763
4.7
15.7
22.2
25.3
24.3
87
3651
22.0
100.0
24.0
86
574
3.5
15.7
22.1
79
434
2.6
11.9
27.2
98
961
5.8
26.3
27.9
24.8
16.8
85
2583
22.0
100.0
17.0
86
254
2.2
9.8
9.8
50
81
0.7
3.1
5.1
26
689
5.9
26.7
20.0
55.8
41.7
192
6688
51.7
100.0
44.0
202
1494
11.6
22.3
57.5
265
965
7.5
14.4
60.6
279
1366
10.6
20.4
39.7
63.3
22.8
218
3743
60.0
100.0
24.6
235
810
13.0
21.6
31.2
298
751
12.0
20.1
47.1
450
689
11.0
18.4
20.0
48.8
18.9
168
2945
44.0
100.0
19.4
172
685
10.2
23.2
26.4
234
215
3.2
7.3
13.5
120
678
10.1
23.0
19.7

Hockey: NHL
Region
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
North
Central
81
1360
8.4
28.1
40.3
148
1362
8.4
28.1
32.3
118
3957
24.3
100.0
29.2
107
660
4.1
16.7
31.9
117
167
1.0
4.2
17.4
64
South
100
765
4.6
21.0
22.7
81
916
5.5
25.1
21.8
78
3470
20.9
100.0
25.6
92
319
1.9
9.2
15.4
55
199
1.2
5.7
20.7
74
West
102
494
4.2
19.1
14.6
74
1066
9.1
41.3
25.3
129
2300
19.6
100.0
17.0
86
316
2.7
13.7
15.3
78
295
2.5
12.8
30.7
156
Total
183
1902
14.7
28.4
56.4
260
960
7.4
14.4
22.8
105
6200
47.9
100.0
45.8
211
1429
11.1
23.1
69.0
318
517
4.0
8.3
53.7
248
$1-49
191
1179
18.9
31.5
35.0
334
315
5.1
8.4
7.5
71
3325
53.3
100.0
24.6
235
631
10.1
19.0
30.5
291
164
2.6
4.9
17.0
163
$50+
175
723
10.8
24.5
21.4
191
645
9.6
21.9
15.3
136
2875
42.9
100.0
21.2
189
799
11.9
27.8
38.6
343
353
5.3
12.3
36.7
327

Hockey: NHL
Region
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
North
Central
631
3.9
15.9
19.1
70
582
3.6
14.7
21.6
79
1917
11.8
48.4
42.6
156
South
1008
6.1
29.0
30.5
109
946
5.7
27.3
35.1
126
998
6.0
28.8
22.2
80
West
771
6.6
33.5
23.3
119
427
3.6
18.5
15.8
80
492
4.2
21.4
10.9
56
Total
1315
10.2
21.2
39.8
183
1275
9.9
20.6
47.3
218
1664
12.9
26.8
37.0
170
$1-49
587
9.4
17.6
17.7
170
799
12.8
24.0
29.7
283
1145
18.4
34.4
25.4
243
$50+
728
10.9
25.3
22.0
196
476
7.1
16.6
17.6
157
519
7.8
18.1
11.5
103

Hockey: NHL

Attended 4+ Games
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
832
4931
44.3
4.8
153
804
42.9
100.0
5.3
168
197
10.5
24.4
7.6
240
76
4.1
9.5
4.8
152
332
17.7
41.2
9.6
39.3
28.5
135
4355
34.7
100.0
28.6
136
1338
10.7
30.7
51.5
245
563
4.5
12.9
35.4
168
1028
8.2
23.6
29.9
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
2699
755
72.7
15.6
250
2571
69.3
100.0
16.9
271
554
14.9
21.5
21.3
342
298
8.0
11.6
18.7
301
768
20.7
29.9
22.3
49.7
4.4
171
728
47.9
100.0
4.8
187
147
9.7
20.2
5.7
222
76
5.0
10.5
4.8
187
332
21.8
45.6
9.6
Used Tablet
for Sports
996
100.0
1.7
567
56.9
3.3
196
540
54.2
100.0
3.5
212
147
14.8
27.2
5.7
338
76
7.6
14.1
4.8
286
203
20.4
37.6
5.9

Hockey: NHL
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
306
142
200
659
10.7
5.3
24.9
15.1
5.9
19.5
188
93
767
6.1
17.6
18.2
87
708
3326
37.7
26.5
100.0
100.0
5.2
24.6
166
117
223
939
11.9
7.5
31.5
28.2
10.8
45.4
342
216
139
99
7.4
0.8
19.6
3.0
14.4
10.3
459
49

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
358
378
761
173
20.5
11.4
29.6
23.8
22.6
5.1
362
201
190
5.1
7.4
4.5
73
2509
631
67.6
41.5
100.0
100.0
18.5
4.7
298
183
684
223
18.4
14.7
27.3
35.4
33.0
10.8
531
422
76
89
2.0
5.9
3.0
14.1
7.9
9.3
127
364
Used Tablet
for Sports
353
114
11.4
21.1
3.4
202
567
56.9
100.0
4.2
251
223
22.4
39.3
10.8
645
89
9.0
15.7
9.3
555

Hockey: NHL
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
239
850
12.7
6.8
33.7
25.6
7.2
25.7
229
122
79
857
4.2
6.8
11.2
25.8
2.9
31.8
94
151
27
581
1.5
4.6
3.9
17.5
0.6
12.9
19
61

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
661
239
17.8
15.7
26.3
37.8
20.0
7.2
321
283
289
53
7.8
3.5
11.5
8.3
10.7
2.0
172
76
798
27
21.5
1.8
31.8
4.3
17.7
0.6
285
24
Used Tablet
for Sports
175
17.6
30.9
5.3
317
53
5.3
9.3
2.0
117
27
2.7
4.8
0.6
36

Hockey: NHL
Attended 4+ Games
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
716
4329
53.6
4.1
184
688
51.6
100.0
4.5
202
133
9.9
19.3
5.1
228
76
5.7
11.1
4.8
214
307
23.0
44.5
8.9
48.6
25.0
167
3799
42.7
100.0
25.0
167
1104
12.4
29.0
42.5
284
465
5.2
12.3
29.2
196
1028
11.5
27.1
29.9
Used Tablet
for Sports
5021
100.0
8.4
2179
43.4
12.6
149
1850
36.8
100.0
12.2
144
422
8.4
22.8
16.2
193
395
7.9
21.4
24.8
295
418
8.3
22.6
12.1
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
4059
2489
51.2
23.4
176
3642
46.0
100.0
23.9
180
1089
13.7
29.9
41.9
315
465
5.9
12.8
29.2
220
1003
12.7
27.5
29.1
72.6
14.4
250
2361
68.9
100.0
15.5
270
554
16.2
23.4
21.3
370
256
7.5
10.9
16.1
280
637
18.6
27.0
18.5

Hockey: NHL
Attended 4+ Games
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100

Phone for
Device for
Sports
Sports
398
200
173
540
13.0
6.1
25.1
14.2
5.1
16.0
229
107
663
7.4
17.4
15.7
105
591
3021
44.3
33.9
100.0
100.0
4.4
22.3
195
149
209
873
15.6
9.8
35.3
28.9
10.1
42.2
450
282
89
99
6.7
1.1
15.1
3.3
9.3
10.3
414
69
Used Tablet
for Sports
144
295
5.9
16.0
8.8
104
320
6.4
17.3
7.6
90
1513
30.1
100.0
11.2
133
539
10.7
35.6
26.0
309
66
1.3
4.4
6.9
81
Watched Onli

Phone for
Device for
Sports
Sports
219
322
540
761
6.8
22.2
14.8
32.2
16.0
22.6
120
392
546
153
6.9
4.5
15.0
6.5
13.0
3.6
97
63
2844
2299
35.9
67.1
100.0
100.0
21.0
17.0
158
295
858
684
10.8
20.0
30.2
29.8
41.5
33.0
312
574
99
34
1.2
1.0
3.5
1.5
10.3
3.6
77
62

Hockey: NHL
Attended 4+ Games
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100

Phone for
Device for
Sports
Sports
214
804
16.0
9.0
36.1
26.6
6.5
24.3
288
163
53
738
3.9
8.3
8.9
24.4
2.0
27.4
87
183
27
507
2.0
5.7
4.6
16.8
0.6
11.3
27
75
Used Tablet
for Sports
420
8.4
27.8
12.7
151
266
5.3
17.6
9.9
117
222
4.4
14.7
4.9
58
Watched Onli

Phone for
Device for
Sports
Sports
751
493
9.5
14.4
26.4
21.4
22.7
14.9
171
259
738
289
9.3
8.4
25.9
12.6
27.4
10.7
206
187
398
798
5.0
23.3
14.0
34.7
8.9
17.7
67
309

Hockey: NHL
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
Used Tablet
for Sports
2291
100.0
3.8
1487
Used Smart
Phone for
Sports
3275
100.0
5.5
2413
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
64.9
8.6
223
1360
59.3
100.0
8.9
232
274
12.0
20.1
10.5
274
229
10.0
16.8
14.4
374
566
24.7
41.6
16.4
73.7
13.9
254
2286
69.8
100.0
15.0
273
539
16.5
23.6
20.8
378
256
7.8
11.2
16.1
293
576
17.6
25.2
16.7

Hockey: NHL
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
Used Tablet
for Sports
428
137
6.0
10.1
4.1
106
153
6.7
11.3
3.6
95
1381
60.3
100.0
10.2
265
475
20.7
34.4
22.9
597
Used Smart
Phone for
Sports
304
761
23.2
33.3
22.6
410
153
4.7
6.7
3.6
66
2224
67.9
100.0
16.4
299
670
20.4
30.1
32.3
588
34
1.1
1.5
3.6
65

Hockey: NHL
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
Used Tablet
for Sports
420
18.3
30.4
12.7
330
219
9.6
15.9
8.1
212
266
11.6
19.3
5.9
154
Used Smart
Phone for
Sports
468
14.3
21.0
14.1
257
253
7.7
11.4
9.4
171
798
24.4
35.9
17.7
323

Hockey: NHL
Attended
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
Total
12021
100.0
100.0
4411
1
6752
100.0
56.2
2269
2-3
3393
100.0
28.2
1310
4+
1876
100.0
15.6
832
Total
56103
100.0
100.0
16318
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
36.7
100.0
126
4229
35.2
100.0
100.0
138
1259
10.5
29.8
100.0
240
475
4.0
11.2
100.0
148
1142
9.5
27.0
100.0
33.6
51.4
116
2213
32.8
100.0
52.3
128
810
12.0
36.6
64.3
275
239
3.5
10.8
50.2
132
391
5.8
17.7
34.3
38.6
29.7
133
1212
35.7
100.0
28.7
140
252
7.4
20.8
20.0
170
160
4.7
13.2
33.7
177
419
12.3
34.6
36.7
44.3
18.9
153
804
42.9
100.0
19.0
168
197
10.5
24.4
15.6
240
76
4.1
9.5
16.0
152
332
17.7
41.2
29.1
29.1
100.0
100
14287
25.5
100.0
100.0
100
2506
4.5
17.5
100.0
102
1317
2.3
9.2
100.0
88
3306
5.9
23.1
100.0

Hockey: NHL
Attended
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
Total
164
770
6.4
18.2
100.0
113
584
4.9
13.8
100.0
69
3679
30.6
100.0
100.0
135
912
7.6
24.8
100.0
218
580
4.8
15.8
100.0
299
1
100
512
7.6
23.1
66.4
134
262
3.9
11.8
44.8
55
1886
27.9
100.0
51.3
123
467
6.9
24.7
51.2
199
359
5.3
19.0
61.9
329
2-3
214
59
1.7
4.8
7.6
30
322
9.5
26.6
55.2
134
1086
32.0
100.0
29.5
141
222
6.6
20.5
24.4
189
82
2.4
7.6
14.2
150
4+
306
200
10.7
24.9
26.0
188
708
37.7
100.0
19.2
166
223
11.9
31.5
24.5
342
139
7.4
19.6
23.9
459
Total
102
3062
5.5
21.4
100.0
96
4097
7.3
28.7
100.0
103
12587
22.4
100.0
100.0
99
1957
3.5
15.5
100.0
100
824
1.5
6.5
100.0
91

Hockey: NHL
Attended
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
Total
862
7.2
23.4
100.0
129
903
7.5
24.5
100.0
166
422
3.5
11.5
100.0
47
1
367
5.4
19.5
42.6
98
491
7.3
26.0
54.4
161
203
3.0
10.7
48.0
40
2-3
256
7.6
23.6
29.7
136
332
9.8
30.6
36.8
217
192
5.7
17.7
45.6
75
4+
239
12.7
33.7
27.7
229
79
4.2
11.2
8.8
94
27
1.5
3.9
6.5
19
Total
2980
5.3
23.7
100.0
96
2532
4.5
20.1
100.0
100
4295
7.7
34.1
100.0
101

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
Total
55012
100.0
98.1
15688
1-2
19110
100.0
34.1
3509
3-11
23360
100.0
41.6
7249
12+
12542
100.0
22.4
4931
Total
5456
100.0
9.7
3616
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
28.5
96.1
98
13658
24.8
100.0
95.6
97
2422
4.4
17.7
96.6
101
1317
2.4
9.6
100.0
90
3061
5.6
22.4
92.6
18.4
21.5
63
3060
16.0
100.0
21.4
63
152
0.8
5.0
6.1
18
260
1.4
8.5
19.7
51
702
3.7
22.9
21.2
31.0
44.4
107
6243
26.7
100.0
43.7
105
932
4.0
14.9
37.2
91
494
2.1
7.9
37.5
79
1332
5.7
21.3
40.3
39.3
30.2
135
4355
34.7
100.0
30.5
136
1338
10.7
30.7
53.4
245
563
4.5
12.9
42.8
168
1028
8.2
23.6
31.1
66.3
22.2
228
3313
60.7
100.0
23.2
238
683
12.5
20.6
27.2
287
347
6.4
10.5
26.3
238
1014
18.6
30.6
30.7

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
Total
96
2928
5.3
21.4
95.6
94
3930
7.1
28.8
95.9
101
12070
21.9
100.0
95.9
97
1910
3.5
15.8
97.6
100
824
1.5
6.8
100.0
93
1-2
64
514
2.7
16.8
16.8
47
1432
7.5
46.8
35.0
106
2803
14.7
100.0
22.3
65
249
1.3
8.9
12.7
37
67
0.4
2.4
8.2
22
3-11
99
1755
7.5
28.1
57.3
133
1730
7.4
27.7
42.2
105
5940
25.4
100.0
47.2
112
722
3.1
12.1
36.9
89
657
2.8
11.1
79.8
174
12+
142
659
5.3
15.1
21.5
93
767
6.1
17.6
18.7
87
3326
26.5
100.0
26.4
117
939
7.5
28.2
48.0
216
99
0.8
3.0
12.0
49
Total
322
904
16.6
27.3
29.5
293
366
6.7
11.1
8.9
95
3220
59.0
100.0
25.6
260
684
12.5
21.2
35.0
361
165
3.0
5.1
20.1
188

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
Total
2650
4.8
22.0
88.9
87
2489
4.5
20.6
98.3
100
4197
7.6
34.8
97.7
101
1-2
617
3.2
22.0
20.7
58
504
2.6
18.0
19.9
58
1365
7.1
48.7
31.8
95
3-11
1183
5.1
19.9
39.7
91
1128
4.8
19.0
44.5
107
2251
9.6
37.9
52.4
128
12+
850
6.8
25.6
28.5
122
857
6.8
25.8
33.9
151
581
4.6
17.5
13.5
61
Total
840
15.4
26.1
28.2
278
533
9.8
16.6
21.1
216
997
18.3
31.0
23.2
242

Hockey: NHL
Watched
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
1-2
1746
100.0
3.1
917
3+
3710
100.0
6.6
2699
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
52.5
5.6
181
742
42.5
100.0
5.2
166
129
7.4
17.4
5.1
170
49
2.8
6.6
3.7
105
246
14.1
33.1
7.4
72.7
16.5
250
2571
69.3
100.0
18.0
271
554
14.9
21.5
22.1
342
298
8.0
11.6
22.6
301
768
20.7
29.9
23.2

3826
2756
100.0
100.0
6.8
4.9
2764
1619
72.2
16.9
249
2564
67.0
100.0
17.9
262
450
11.8
17.5
17.9
270
347
9.1
13.5
26.3
339
626
16.4
24.4
18.9
58.7
9.9
202
1452
52.7
100.0
10.2
206
425
15.4
29.3
17.0
353
298
10.8
20.5
22.6
405
502
18.2
34.6
15.2
Tablet
1975
100.0
3.5
1123
56.8
6.9
196
1058
53.6
100.0
7.4
210
310
15.7
29.3
12.4
359
270
13.7
25.6
20.5
512
293
14.8
27.7
8.9

Hockey: NHL
Watched
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
1-2
243
143
8.2
19.2
4.7
144
176
10.1
23.7
4.3
142
711
40.7
100.0
5.6
179
89
5.1
12.5
10.8
317
3+
358
761
20.5
29.6
24.8
362
190
5.1
7.4
4.6
73
2509
67.6
100.0
19.9
298
684
18.4
27.3
35.0
531
76
2.0
3.0
9.2
127

283
315
824
123
21.5
4.5
32.1
8.4
26.9
4.0
381
79
317
104
8.3
3.8
12.4
7.2
7.7
2.5
117
54
2447
1459
64.0
52.9
100.0
100.0
19.4
11.6
282
233
426
538
11.1
19.5
17.4
36.9
21.7
27.5
320
561
76
165
2.0
6.0
3.1
11.3
9.2
20.1
123
372
Tablet
257
80
4.1
7.6
2.6
72
104
5.3
9.9
2.5
75
989
50.1
100.0
7.9
220
474
24.0
48.0
24.2
691
42
2.1
4.2
5.1
131

Hockey: NHL
Watched
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
1-2
179
10.3
25.2
6.0
185
244
14.0
34.3
9.6
308
199
11.4
28.0
4.6
151
3+
661
17.8
26.3
22.2
321
289
7.8
11.5
11.4
172
798
21.5
31.8
18.6
285

696
242
18.2
8.8
28.4
16.6
23.4
8.1
328
158
329
283
8.6
10.3
13.5
19.4
13.0
11.2
190
227
920
231
24.1
8.4
37.6
15.9
21.4
5.4
319
111
Tablet
190
9.6
19.2
6.4
173
129
6.5
13.0
5.1
144
154
7.8
15.6
3.6
104

Hockey: NHL
Watched
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
Smart
Phone
1466
100.0
2.6
1000
Total
Mobile
39864
100.0
66.9
14533
Tablet
23046
100.0
38.7
8962
Smart
Phone
35795
100.0
60.1
13720
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
68.3
6.1
235
898
61.3
100.0
6.3
240
303
20.7
33.8
12.1
475
298
20.3
33.2
22.6
761
254
17.4
28.3
7.7
36.5
83.9
125
12728
31.9
100.0
83.7
125
2181
5.5
17.1
83.9
125
1303
3.3
10.2
81.9
122
3082
7.7
24.2
89.5
38.9
51.7
134
7714
33.5
100.0
50.7
131
1139
4.9
14.8
43.8
113
1006
4.4
13.0
63.2
163
1851
8.0
24.0
53.8
38.3
79.2
132
12056
33.7
100.0
79.2
132
2075
5.8
17.2
79.9
133
1234
3.4
10.2
77.5
129
2918
8.2
24.2
84.8

Hockey: NHL
Watched
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
Smart
Phone
300
42
2.9
4.7
1.4
51
974
66.5
100.0
7.7
293
391
26.7
40.1
20.0
767
165
11.3
17.0
20.1
699
Total
Mobile
134
2976
7.5
23.4
88.2
132
3187
8.0
25.0
75.7
113
11447
28.7
100.0
84.6
126
1908
4.8
16.7
92.2
138
725
1.8
6.3
75.4
113
Tablet
139
1816
7.9
23.5
53.8
139
1901
8.2
24.6
45.1
117
7309
31.7
100.0
54.0
140
1369
5.9
18.7
66.1
171
539
2.3
7.4
56.1
145
Smart
Phone
141
2894
8.1
24.0
85.8
143
2935
8.2
24.3
69.7
116
10824
30.2
100.0
80.0
133
1894
5.3
17.5
91.5
152
656
1.8
6.1
68.2
114

Hockey: NHL
Watched
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
Smart
Phone
98
6.7
10.0
3.3
120
154
10.5
15.8
6.1
232
166
11.4
17.1
3.9
150
Total
Mobile
2854
7.2
24.9
86.3
129
2373
6.0
20.7
88.0
132
3588
9.0
31.3
79.8
119
Tablet
2039
8.8
27.9
61.7
159
1465
6.4
20.0
54.3
140
1897
8.2
26.0
42.2
109
Smart
Phone
2711
7.6
25.0
82.0
137
2247
6.3
20.8
83.3
139
3317
9.3
30.6
73.7
123

Hockey: NHL
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
7755
1638
43.0
44.8
148
6974
38.7
100.0
45.8
151
1195
6.6
17.1
46.0
152
796
4.4
11.4
50.0
165
1546
8.6
22.2
44.9
17.9
9.5
62
1231
13.4
100.0
8.1
53
216
2.4
17.5
8.3
54
179
2.0
14.5
11.2
73
355
3.9
28.9
10.3
Total
8870
100.0
14.9
6117
Daily
1824
100.0
3.1
1307
69.0
35.3
237
5743
64.7
100.0
37.7
254
980
11.0
17.1
37.7
253
617
7.0
10.7
38.7
260
1190
13.4
20.7
34.6
71.6
7.5
246
1180
64.7
100.0
7.8
253
889
48.7
75.4
34.2
1118
175
9.6
14.9
11.0
360
115
6.3
9.7
3.3
4-6 Days
a Week
1187
100.0
2.0
654
1-3 Days
a Week
1643
100.0
2.8
1023
55.1
3.8
190
654
55.1
100.0
4.3
216
62.3
5.9
214
992
60.4
100.0
6.5
237
52
3.2
5.2
2.0
73
219
13.3
22.0
13.7
498
463
28.2
46.6
13.4
223
18.8
34.1
14.0
704
318
26.8
48.7
9.3

Hockey: NHL
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
Twitter
Twitter Users Do
Users Not Follow
148
67
1567
81
8.7
0.9
22.5
6.6
46.5
2.4
154
16
1870
400
10.4
4.4
26.8
32.5
44.4
9.5
147
62
6353
947
35.2
10.3
100.0
100.0
46.9
7.0
155
46
1042
28
5.8
0.3
16.4
2.9
50.3
1.3
166
9
490
36
2.7
0.4
7.7
3.8
51.0
3.8
169
24
Total
232
1486
16.8
25.9
44.1
296
1470
16.6
25.6
34.9
235
5406
60.9
100.0
39.9
268
1015
11.4
18.8
49.0
329
454
5.1
8.4
47.3
317
Daily
109
1058
58.0
100.0
7.8
255
837
45.9
79.1
40.4
1321
56
3.1
5.3
5.9
192
4-6 Days
a Week
465
113
9.5
17.2
3.3
168
622
52.4
100.0
4.6
231
178
15.0
28.6
18.5
930
1-3 Days
a Week
488
144
8.7
14.5
4.3
154
116
7.0
11.6
2.7
100
969
59.0
100.0
7.2
260
139
8.5
14.4
6.7
244
128
7.8
13.2
13.3
483

Hockey: NHL
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
Twitter
Twitter Users Do
Users Not Follow
1254
328
7.0
3.6
19.7
34.6
37.9
9.9
125
65
1334
104
7.4
1.1
21.0
11.0
49.5
3.9
164
25
2232
451
12.4
4.9
35.1
47.6
49.6
10.0
164
65
Total
926
10.4
17.1
28.0
188
1230
13.9
22.7
45.6
306
1781
20.1
32.9
39.6
266
Daily
164
9.0
15.5
5.0
162
4-6 Days
a Week
176
14.8
28.2
5.3
267
179
15.1
28.8
6.6
333
90
7.5
14.4
2.0
100
1-3 Days
a Week
361
22.0
37.2
10.9
396
315
19.2
32.5
11.7
424
26
1.6
2.7
0.6
21

Hockey: NHL
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
3133
17320
74.3
18.1
256
2917
69.2
100.0
19.2
271
38
0.9
1.3
1.5
21
294
7.0
10.1
8.5
40.4
100.0
139
15216
35.5
100.0
100.0
139
2598
6.1
17.1
100.0
139
1592
3.7
10.5
100.0
139
3442
8.0
22.6
100.0
Total
17320
100.0
29.1
17320
Daily
3188
100.0
5.4
3188
100.0
100.0
344
15216
87.9
100.0
100.0
344
2598
15.0
17.1
100.0
344
1592
9.2
10.5
100.0
344
3442
19.9
22.6
100.0
100.0
18.4
344
2932
92.0
100.0
19.3
360
2598
81.5
88.6
100.0
1869
253
7.9
8.6
15.9
297
80
2.5
2.7
2.3
4-6 Days
a Week
1931
100.0
3.2
1931
100.0
11.2
344
1870
96.8
100.0
12.3
379
1339
69.3
71.6
84.1
2594
375
19.4
20.1
10.9

Hockey: NHL
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
Less than
Facebook
Week
Users Not Follow
121
139
1230
3373
29.2
7.9
42.2
22.2
36.5
100.0
515
139
1355
4211
32.1
9.8
46.4
27.7
32.2
100.0
455
139
2756
13533
65.4
31.6
100.0
100.0
20.4
100.0
288
139
38
2070
0.9
4.8
1.4
15.3
1.9
100.0
26
139
92
961
2.2
2.2
3.3
7.1
9.5
100.0
135
139
Total
344
3373
19.5
22.2
100.0
344
4211
24.3
27.7
100.0
344
13533
78.1
100.0
100.0
344
2070
12.0
15.3
100.0
344
961
5.5
7.1
100.0
344
Daily
44
2577
80.8
100.0
19.0
356
2070
64.9
80.3
100.0
1869
79
2.5
3.1
8.3
154
4-6 Days
a Week
336
156
8.1
8.3
3.7
114
1312
67.9
100.0
9.7
299
882
45.7
67.2
91.7
2830

Hockey: NHL
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
Less than
Facebook
Week
Users Not Follow
226
3306
5.4
7.7
8.2
24.4
6.8
100.0
96
139
735
2696
17.4
6.3
26.7
19.9
27.3
100.0
385
139
1665
4499
39.5
10.5
60.4
33.2
37.0
100.0
523
139
Total
3306
19.1
24.4
100.0
344
2696
15.6
19.9
100.0
344
4499
26.0
33.2
100.0
344
Daily
174
5.5
6.8
5.3
99
253
8.0
9.8
9.4
176
4-6 Days
a Week
202
10.4
15.4
6.1
188
44
2.3
3.4
1.6
51
184
9.5
14.0
4.1
126

Hockey: NHL
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
17320
29.1
100.0
100
15216
25.5
100.0
100.0
100
2598
4.4
17.1
100.0
100
1592
2.7
10.5
100.0
100
3442
5.8
22.6
100.0
1-3 Days
a Week
4330
100.0
7.3
4330
100.0
25.0
344
4280
98.8
100.0
28.1
387
2986
69.0
69.8
86.8
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
7869
1493
100.0
45.4
344
6134
78.0
100.0
40.3
305
66.8
8.6
230
1428
63.9
100.0
9.4
250
215
9.6
15.1
8.3
221
411
18.4
28.8
25.8
688
260
11.6
18.2
7.5
Ever
Partic.
11293
100.0
19.0
4101
36.3
23.7
125
3900
34.5
100.0
25.6
135
824
7.3
21.1
31.7
167
519
4.6
13.3
32.6
172
1021
9.0
26.2
29.7

Hockey: NHL
1-3 days a month
Daily
4-6 days a week
Total
100
3373
5.7
22.2
100.0
100
4211
7.1
27.7
100.0
100
13533
22.7
100.0
100.0
100
2070
3.5
15.3
100.0
100
961
1.6
7.1
100.0
100
1-3 Days
a Week
1194
844
19.5
19.7
25.0
344
449
10.4
10.5
10.7
147
3687
85.1
100.0
27.2
375
Less than
Once a
Week Past Year
201
2528
191
32.1
8.5
41.2
13.4
75.0
5.7
568
151
3606
351
45.8
15.7
58.8
24.6
85.6
8.3
648
222
5956
1228
75.7
54.9
100.0
100.0
44.0
9.1
333
242
416
18.6
33.9
20.1
536
126
5.6
10.2
13.1
349
Ever
Partic.
157
592
5.2
15.2
17.6
93
942
8.3
24.2
22.4
118
3128
27.7
100.0
23.1
122
869
7.7
27.8
42.0
221
153
1.4
4.9
15.9
84

Hockey: NHL
1-3 days a week
1-3 days a month

Total
3306
5.5
24.4
100.0
100
2696
4.5
19.9
100.0
100
4499
7.6
33.2
100.0
100
1-3 Days
a Week
2930
67.7
79.5
88.6
1219
712
16.4
19.3
26.4
363
45
1.0
1.2
1.0
14
Less than
Once a
Week Past Year
282
12.6
23.0
8.5
227
1687
66
21.4
3.0
28.3
5.4
62.6
2.5
474
66
4269
337
54.2
15.1
71.7
27.5
94.9
7.5
718
200
Ever
Partic.
903
8.0
28.9
27.3
144
388
3.4
12.4
14.4
76
815
7.2
26.1
18.1
96

Twitter Usage of those Attended/Watched (any):
Hockey: NHL
Gender
Total

Daily
4-6 days a week
1-3 days a week
Age
Total
59579
100.0
100.0
8870
Male
36920
100.0
62.0
5722
Female
22659
100.0
38.0
3148
13-17
3134
100.0
5.3
994
18-24
6743
100.0
11.3
2111
25-34
11190
100.0
18.8
2701
35-49
14797
100.0
24.8
2093
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
15.5
64.5
104
4789
13.0
100.0
61.8
100
828
2.2
17.3
51.1
82
546
1.5
11.4
63.6
103
1113
3.0
23.2
70.9
13.9
35.5
93
2960
13.1
100.0
38.2
100
792
3.5
26.8
48.9
129
313
1.4
10.6
36.4
96
457
2.0
15.5
29.1
31.7
11.2
213
462
14.8
100.0
6.0
113
25
0.8
5.3
1.5
29
31.3
23.8
210
2046
30.3
100.0
26.4
233
637
9.4
31.1
39.3
347
163
2.4
7.9
18.9
167
316
4.7
15.4
20.1
24.1
30.4
162
2632
23.5
100.0
34.0
181
480
4.3
18.3
29.6
158
371
3.3
14.1
43.2
230
548
4.9
20.8
34.9
14.1
23.6
95
1810
12.2
100.0
23.4
94
402
2.7
22.2
24.8
100
175
1.2
9.6
20.3
82
307
2.1
17.0
19.6
238
7.6
51.4
15.1

Hockey: NHL
Gender
1-3 days a month
Daily
4-6 days a week
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
Male
114
839
2.3
17.5
53.7
87
1462
4.0
30.5
68.4
110
5107
13.8
100.0
66.6
108
835
2.3
16.4
55.2
89
385
1.0
7.5
53.5
86
Female
77
723
3.2
24.4
46.3
122
674
3.0
22.8
31.6
83
2558
11.3
100.0
33.4
88
678
3.0
26.5
44.8
118
335
1.5
13.1
46.5
122
Age
13-17
288
158
5.0
34.1
10.1
192
42
1.3
9.1
2.0
38
994
31.7
100.0
13.0
247
25
0.8
2.5
1.6
31
63
2.0
6.3
8.7
166
18-24
178
341
5.1
16.7
21.9
193
589
8.7
28.8
27.6
244
1684
25.0
100.0
22.0
194
530
7.9
31.5
35.0
309
233
3.5
13.9
32.4
286
25-34
186
389
3.5
14.8
24.9
133
844
7.5
32.0
39.5
210
2248
20.1
100.0
29.3
156
449
4.0
20.0
29.7
158
219
2.0
9.7
30.4
162
35-49
79
472
3.2
26.1
30.2
122
454
3.1
25.1
21.3
86
1977
13.4
100.0
25.8
104
407
2.8
20.6
26.9
108
205
1.4
10.4
28.5
115

Hockey: NHL
Gender
1-3 days a week
1-3 days a month

Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
Male
988
2.7
19.3
64.4
104
1440
3.9
28.2
88.6
143
1459
4.0
28.6
64.2
104
Female
545
2.4
21.3
35.6
93
185
0.8
7.2
11.4
30
815
3.6
31.9
35.8
94
Age
13-17
139
4.4
14.0
9.1
173
532
17.0
53.5
32.8
623
236
7.5
23.7
10.4
197
18-24
288
4.3
17.1
18.8
166
221
3.3
13.2
13.6
120
412
6.1
24.4
18.1
160
25-34
513
4.6
22.8
33.5
178
481
4.3
21.4
29.6
158
585
5.2
26.0
25.7
137
35-49
265
1.8
13.4
17.3
70
229
1.5
11.6
14.1
57
871
5.9
44.1
38.3
154

Hockey: NHL
Age
Total

Daily
4-6 days a week
1-3 days a week
Household Income
Total
59579
100.0
100.0
8870
50+
23715
100.0
39.8
972
Under
$25K
8640
100.0
14.5
931
$25K$49.9K
12363
100.0
20.7
1945
$50K$99.9K
20424
100.0
34.3
3546
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
4.1
11.0
28
797
3.4
100.0
10.3
26
76
0.3
9.6
4.7
12
150
0.6
18.8
17.5
44
162
0.7
20.3
10.3
10.8
10.5
72
931
10.8
100.0
12.0
83
262
3.0
28.2
16.2
112
51
0.6
5.4
5.9
41
116
1.3
12.4
7.4
15.7
21.9
106
1810
14.6
100.0
23.4
113
196
1.6
10.8
12.1
58
378
3.1
20.9
44.0
212
310
2.5
17.1
19.8
17.4
40.0
117
2745
13.4
100.0
35.4
103
714
3.5
26.0
44.0
128
326
1.6
11.9
38.0
111
555
2.7
20.2
35.4
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
2449
2555
13.5
27.6
91
2263
12.5
100.0
29.2
96
449
2.5
19.9
27.7
91
104
0.6
4.6
12.2
40
589
3.2
26.0
37.5
17.1
28.8
115
2455
16.4
100.0
31.7
126
643
4.3
26.2
39.7
158
323
2.2
13.1
37.6
150
441
2.9
18.0
28.1

Hockey: NHL
Age
1-3 days a month
Daily
4-6 days a week
Household Income
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
50+
26
201
0.8
25.3
12.9
32
207
0.9
26.0
9.7
24
763
3.2
100.0
9.9
25
103
0.4
13.5
6.8
17
Under
$25K
51
228
2.6
24.5
14.6
101
274
3.2
29.4
12.8
88
735
8.5
100.0
9.6
66
265
3.1
36.1
17.5
121
$25K$49.9K
95
356
2.9
19.7
22.8
110
571
4.6
31.5
26.7
129
1799
14.5
100.0
23.5
113
196
1.6
10.9
12.9
62
143
1.2
7.9
19.8
95
$50K$99.9K
103
457
2.2
16.6
29.2
85
693
3.4
25.3
32.5
95
2883
14.1
100.0
37.6
110
464
2.3
16.1
30.7
89
321
1.6
11.1
44.6
130
Re
$100K
&Over North East
123
112
521
506
2.9
3.4
23.0
20.6
33.3
32.4
109
129
599
542
3.3
3.6
26.5
22.1
28.0
25.4
92
101
2249
2127
12.4
14.2
100.0
100.0
29.3
27.7
96
110
589
613
3.2
4.1
26.2
28.8
38.9
40.5
128
161
256
202
1.4
1.4
11.4
9.5
35.6
28.1
117
112

Hockey: NHL
Age
1-3 days a week
1-3 days a month

Household Income
Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
50+
328
1.4
43.0
21.4
54
161
0.7
21.1
9.9
25
171
0.7
22.4
7.5
19
Under
$25K
84
1.0
11.4
5.5
38
224
2.6
30.5
13.8
95
162
1.9
22.0
7.1
49
$25K$49.9K
365
3.0
20.3
23.8
115
497
4.0
27.6
30.6
147
598
4.8
33.2
26.3
127
$50K$99.9K
575
2.8
19.9
37.5
109
764
3.7
26.5
47.0
137
758
3.7
26.3
33.3
97
Re
$100K
&Over North East
509
387
2.8
2.6
22.6
18.2
33.2
25.3
109
101
139
419
0.8
2.8
6.2
19.7
8.5
25.8
28
103
756
505
4.2
3.4
33.6
23.7
33.3
22.2
109
88

Hockey: NHL
Region
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
North
Central
16269
100.0
27.3
2573
South
16625
100.0
27.9
2126
West
11718
100.0
19.7
1617
Total
12933
100.0
21.7
4191
$1-49
6237
100.0
10.5
2742
$50+
6696
100.0
11.2
1448
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
15.8
29.0
106
1830
11.2
100.0
23.6
86
207
1.3
11.3
12.8
47
156
1.0
8.5
18.2
67
654
4.0
35.8
41.7
12.8
24.0
86
1951
11.7
100.0
25.2
90
455
2.7
23.3
28.1
101
242
1.5
12.4
28.2
101
240
1.4
12.3
15.3
13.8
18.2
93
1513
12.9
100.0
19.5
99
316
2.7
20.9
19.5
99
138
1.2
9.1
16.0
82
236
2.0
15.6
15.0
32.4
47.2
218
3394
26.2
100.0
43.8
202
1215
9.4
35.8
75.0
345
431
3.3
12.7
50.1
231
810
6.3
23.9
51.6
44.0
30.9
295
2082
33.4
100.0
26.9
257
578
9.3
27.8
35.7
341
285
4.6
13.7
33.2
317
683
10.9
32.8
43.5
21.6
16.3
145
1312
19.6
100.0
16.9
151
637
9.5
48.6
39.3
350
146
2.2
11.1
17.0
151
127
1.9
9.7
8.1

Hockey: NHL
Region
1-3 days a month
Daily
4-6 days a week
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
North
Central
153
359
2.2
19.6
23.0
84
453
2.8
24.8
21.2
78
2371
14.6
100.0
30.9
113
206
1.3
8.7
13.6
50
225
1.4
9.5
31.3
115
South
55
372
2.2
19.1
23.8
85
643
3.9
32.9
30.1
108
1790
10.8
100.0
23.3
84
455
2.7
25.4
30.0
108
138
0.8
7.7
19.2
69
West
76
324
2.8
21.4
20.8
106
499
4.3
33.0
23.3
119
1378
11.8
100.0
18.0
91
240
2.1
17.4
15.9
81
154
1.3
11.2
21.4
109
Total
238
697
5.4
20.5
44.6
206
241
1.9
7.1
11.3
52
4015
31.0
100.0
52.4
241
1228
9.5
30.6
81.1
374
391
3.0
9.7
54.3
250
$1-49
415
295
4.7
14.2
18.9
181
241
3.9
11.6
11.3
108
2599
41.7
100.0
33.9
324
561
9.0
21.6
37.1
354
245
3.9
9.4
34.0
325
$50+
72
402
6.0
30.6
25.7
229
1416
21.1
100.0
18.5
164
667
10.0
47.1
44.0
392
147
2.2
10.4
20.4
181

Hockey: NHL
Region
1-3 days a week
1-3 days a month

Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
North
Central
576
3.5
24.3
37.6
138
790
4.9
33.3
48.6
178
574
3.5
24.2
25.2
92
South
374
2.2
20.9
24.4
87
218
1.3
12.2
13.4
48
605
3.6
33.8
26.6
95
West
196
1.7
14.3
12.8
65
197
1.7
14.3
12.1
62
590
5.0
42.8
25.9
132
Total
813
6.3
20.3
53.1
244
823
6.4
20.5
50.7
234
760
5.9
18.9
33.4
154
$1-49
618
9.9
23.8
40.3
385
722
11.6
27.8
44.4
424
454
7.3
17.5
20.0
191
$50+
195
2.9
13.8
12.7
113
102
1.5
7.2
6.3
56
306
4.6
21.6
13.4
120

Hockey: NHL

Attended 4+ Games
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
519
2518
27.7
5.9
186
479
25.6
100.0
6.2
196
198
10.6
41.3
12.2
388
43
2.3
9.0
5.0
160
41
2.2
8.7
2.6
20.1
28.4
135
2395
19.1
100.0
30.9
147
1165
9.3
48.6
71.9
341
376
3.0
15.7
43.8
208
384
3.1
16.0
24.5
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
1867
519
50.3
21.0
338
1299
35.0
100.0
16.8
269
386
10.4
29.7
23.8
382
1
0.0
0.1
0.2
3
496
13.4
38.2
31.6
34.2
5.9
229
479
31.5
100.0
6.2
242
198
13.0
41.3
12.2
479
43
2.8
9.0
5.0
197
41
2.7
8.7
2.6
Used Tablet
for Sports
996
100.0
1.7
385
38.7
4.3
260
345
34.6
100.0
4.5
266
156
15.6
45.1
9.6
574
43
4.3
12.5
5.0
300
41
4.2
12.0
2.6

Hockey: NHL
1-3 days a month
Daily
4-6 days a week
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
84
116
169
470
9.0
3.7
35.3
19.6
10.8
30.1
344
143
27
1.5
5.7
1.3
41
492
2282
26.2
18.2
100.0
100.0
6.4
29.8
204
141
240
1133
12.8
9.0
48.7
49.7
15.8
74.9
503
356
24
0.2
1.1
3.4
16

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
507
103
223
169
6.0
11.1
17.1
35.3
14.3
10.8
229
425
194
27
5.2
1.8
14.9
5.7
9.1
1.3
145
50
1678
492
45.2
32.4
100.0
100.0
21.9
6.4
351
252
427
240
11.5
15.8
25.5
48.7
28.2
15.8
453
620
195
5.3
11.6
27.1
435
Used Tablet
for Sports
158
78
7.8
22.5
5.0
297
27
2.7
7.9
1.3
76
358
35.9
100.0
4.7
279
197
19.8
55.1
13.0
778

Hockey: NHL
1-3 days a week
1-3 days a month

Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
40
615
2.1
4.9
8.1
26.9
2.6
40.1
83
191
43
159
2.3
1.3
8.8
7.0
2.7
9.8
84
47
169
350
9.0
2.8
34.4
15.3
7.4
15.4
237
73

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
250
40
6.7
2.6
14.9
8.1
16.3
2.6
262
103
566
43
15.3
2.8
33.8
8.8
34.9
2.7
560
104
239
169
6.4
11.1
14.3
34.4
10.5
7.4
169
292
Used Tablet
for Sports
40
4.0
11.2
2.6
156
43
4.3
12.0
2.7
159
78
7.8
21.7
3.4
204

Hockey: NHL
Attended 4+ Games
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
398
2494
29.8
4.5
200
398
29.8
100.0
5.1
229
184
13.8
46.1
11.3
506
43
3.2
10.8
5.0
224
28.0
28.1
188
2371
26.6
100.0
30.6
205
1141
12.8
48.1
70.4
471
376
4.2
15.9
43.8
293
384
4.3
16.2
24.5
Used Tablet
for Sports
5021
100.0
8.4
1366
27.2
15.4
183
1326
26.4
100.0
17.1
203
701
14.0
52.9
43.3
513
132
2.6
10.0
15.4
183
153
3.0
11.5
9.7
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
2365
1867
29.9
26.7
201
2283
28.8
100.0
29.5
222
1126
14.2
49.3
69.5
523
376
4.7
16.5
43.8
329
336
4.2
14.7
21.4
54.5
21.0
366
1299
37.9
100.0
16.8
292
386
11.3
29.7
23.8
414
1
0.0
0.1
0.2
3
496
14.5
38.2
31.6

Hockey: NHL
Attended 4+ Games
1-3 days a month
Daily
4-6 days a week

Phone for
Device for
Total
Sports
Sports
100
164
1562
144
470
2.6
10.8
5.3
20.2
36.2
19.8
100.0
9.2
30.1
100
412
201
2137
27
3.6
2.0
27.6
6.9
100.0
1.3
100
57
7666
371
2257
12.9
27.8
25.4
100.0
100.0
100.0
100.0
4.8
29.4
100
216
197
1514
184
1109
2.5
13.8
12.5
19.7
49.5
49.1
100.0
12.1
73.3
100
541
490
720
24
1.2
0.3
9.4
1.1
100.0
3.4
100
23
Used Tablet
for Sports
115
340
6.8
25.6
21.8
258
1234
24.6
100.0
16.1
191
731
14.6
59.2
48.3
573
24
0.5
2.0
3.4
40
Watched Onli

Phone for
Device for
Sports
Sports
161
549
445
223
5.6
6.5
19.5
17.1
28.5
14.3
214
248
194
5.6
14.9
9.1
157
2129
1678
26.9
49.0
100.0
100.0
27.8
21.9
209
381
1095
427
13.8
12.5
51.4
25.5
72.3
28.2
544
491
24
195
0.3
5.7
1.1
11.6
3.4
27.1
25
471

Hockey: NHL
Attended 4+ Games
1-3 days a week
1-3 days a month


Phone for
Device for
Total
Sports
Sports
1533
615
2.6
6.9
20.0
27.2
100.0
40.1
100
268
1624
43
159
2.7
3.2
1.8
21.2
11.6
7.1
100.0
2.7
9.8
100
118
66
2274
144
350
3.8
10.8
3.9
29.7
38.9
15.5
100.0
6.3
15.4
100
283
103
Used Tablet
for Sports
233
4.6
18.9
15.2
180
109
2.2
8.8
6.7
80
137
2.7
11.1
6.0
71
Watched Onli

Phone for
Device for
Sports
Sports
526
250
6.6
7.3
24.7
14.9
34.3
16.3
258
284
159
566
2.0
16.5
7.5
33.8
9.8
34.9
74
606
325
239
4.1
7.0
15.2
14.3
14.3
10.5
107
183

Hockey: NHL
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
Used Tablet
for Sports
2291
100.0
3.8
1002
43.8
11.3
294
1002
43.8
100.0
12.9
336
180
7.9
18.0
11.1
290
444
19.4
44.3
28.3
Used Smart
Phone for
Sports
3275
100.0
5.5
1750
53.4
19.7
359
1183
36.1
100.0
15.3
278
371
11.3
31.4
22.9
417
1
0.0
0.1
0.2
3
419
12.8
35.4
26.7

Hockey: NHL
1-3 days a month
Daily
4-6 days a week
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
Used Tablet
for Sports
736
184
8.0
18.4
11.8
307
194
8.4
19.3
9.1
236
814
35.5
100.0
10.6
276
222
9.7
27.3
14.7
381
194
8.5
23.8
26.9
699
Used Smart
Phone for
Sports
486
198
6.0
16.7
12.6
230
194
5.9
16.4
9.1
165
1561
47.7
100.0
20.4
371
371
11.3
23.8
24.5
446
195
6.0
12.5
27.1
493

Hockey: NHL
1-3 days a week
1-3 days a month

Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
Used Tablet
for Sports
198
8.6
24.3
12.9
336
34
1.5
4.2
2.1
55
166
7.2
20.4
7.3
190
Used Smart
Phone for
Sports
250
7.6
16.0
16.3
297
566
17.3
36.3
34.9
634
179
5.5
11.4
7.9
143

Hockey: NHL
Attended
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
Total
12021
100.0
100.0
2722
1
6752
100.0
56.2
1190
2-3
3393
100.0
28.2
1013
4+
1876
100.0
15.6
519
Total
56103
100.0
100.0
8410
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
22.6
100.0
152
2577
21.4
100.0
100.0
165
716
6.0
27.8
100.0
219
416
3.5
16.1
100.0
240
491
4.1
19.1
100.0
17.6
43.7
118
1125
16.7
100.0
43.7
128
262
3.9
23.2
36.5
142
168
2.5
15.0
40.5
173
221
3.3
19.7
45.1
29.9
37.2
201
973
28.7
100.0
37.7
220
257
7.6
26.4
35.8
278
204
6.0
21.0
49.1
417
228
6.7
23.5
46.5
27.7
19.1
186
479
25.6
100.0
18.6
196
198
10.6
41.3
27.7
388
43
2.3
9.0
10.4
160
41
2.2
8.7
8.4
15.0
100.0
101
7288
13.0
100.0
100.0
100
1621
2.9
22.2
100.0
106
859
1.5
11.8
100.0
106
1350
2.4
18.5
100.0

Hockey: NHL
Attended
1-3 days a month
Daily
4-6 days a week
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
Total
155
721
6.0
28.0
100.0
229
233
1.9
9.0
100.0
54
2620
21.8
100.0
100.0
169
856
7.1
32.7
100.0
280
245
2.0
9.3
100.0
168
1
124
353
5.2
31.3
48.9
199
121
1.8
10.8
52.0
50
1190
17.6
100.0
45.4
137
330
4.9
27.7
38.5
192
72
1.1
6.0
29.3
88
2-3
255
199
5.9
20.5
27.6
224
85
2.5
8.7
36.3
70
938
27.6
100.0
35.8
215
286
8.4
30.5
33.5
332
173
5.1
18.4
70.7
422
4+
84
169
9.0
35.3
23.5
344
27
1.5
5.7
11.7
41
492
26.2
100.0
18.8
204
240
12.8
48.7
28.0
503
Total
91
1425
2.5
19.6
100.0
97
2033
3.6
27.9
100.0
101
7205
12.8
100.0
100.0
100
1514
2.7
21.0
100.0
106
720
1.3
10.0
100.0
106

Hockey: NHL
Attended
1-3 days a week
1-3 days a month

Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
Total
647
5.4
24.7
100.0
209
303
2.5
11.6
100.0
92
569
4.7
21.7
100.0
124
1
393
5.8
33.1
60.8
226
108
1.6
9.1
35.6
59
287
4.2
24.1
50.4
111
2-3
213
6.3
22.8
33.0
245
152
4.5
16.2
50.2
164
113
3.3
12.1
19.9
87
4+
40
2.1
8.1
6.2
83
43
2.3
8.8
14.2
84
169
9.0
34.4
29.7
237
Total
1289
2.3
17.9
100.0
89
1500
2.7
20.8
100.0
98
2181
3.9
30.3
100.0
102

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
Total
55012
100.0
98.1
8043
1-2
19110
100.0
34.1
1506
3-11
23360
100.0
41.6
4019
12+
12542
100.0
22.4
2518
Total
5456
100.0
9.7
2617
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
14.6
95.6
98
6956
12.6
100.0
95.4
97
1573
2.9
22.6
97.1
105
812
1.5
11.7
94.6
102
1275
2.3
18.3
94.4
7.9
17.9
53
1506
7.9
100.0
20.7
61
75
0.4
5.0
4.6
14
47
0.2
3.1
5.4
17
365
1.9
24.2
27.0
17.2
47.8
116
3054
13.1
100.0
41.9
101
333
1.4
10.9
20.6
52
389
1.7
12.7
45.4
116
525
2.2
17.2
38.9
20.1
29.9
135
2395
19.1
100.0
32.9
147
1165
9.3
48.6
71.9
341
376
3.0
15.7
43.8
208
384
3.1
16.0
28.5
48.0
31.1
322
2050
37.6
100.0
28.1
289
634
11.6
30.9
39.1
427
187
3.4
9.1
21.7
237
565
10.4
27.6
41.9

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
1-3 days a month
Daily
4-6 days a week
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
Total
88
1355
2.5
19.5
95.0
94
1942
3.5
27.9
95.5
98
6838
12.4
100.0
94.9
97
1388
2.5
20.3
91.7
99
640
1.2
9.4
88.9
96
1-2
72
196
1.0
13.0
13.7
39
824
4.3
54.7
40.5
120
1087
5.7
100.0
15.1
44
75
0.4
6.9
5.0
15
110
0.6
10.1
15.2
47
3-11
85
689
2.9
22.5
48.3
112
1118
4.8
36.6
55.0
133
3470
14.9
100.0
48.2
115
179
0.8
5.2
11.8
30
507
2.2
14.6
70.3
179
12+
116
470
3.7
19.6
33.0
143
2282
18.2
100.0
31.7
141
1133
9.0
49.7
74.9
356
24
0.2
1.1
3.4
16
Total
393
385
7.1
18.8
27.0
269
280
5.1
13.6
13.8
143
2312
42.4
100.0
32.1
329
676
12.4
29.3
44.7
488
370
6.8
16.0
51.4
561

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
1-3 days a week
1-3 days a month

Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
Total
1289
2.3
18.9
100.0
91
1466
2.7
21.4
97.7
98
2055
3.7
30.0
94.2
98
1-2
217
1.1
19.9
16.8
44
157
0.8
14.5
10.5
30
529
2.8
48.6
24.2
72
3-11
458
2.0
13.2
35.5
76
1150
4.9
33.1
76.6
181
1176
5.0
33.9
53.9
132
12+
615
4.9
26.9
47.7
191
159
1.3
7.0
10.6
47
350
2.8
15.3
16.0
73
Total
269
4.9
11.6
20.8
191
617
11.3
26.7
41.1
415
380
7.0
16.4
17.4
182

Hockey: NHL
Watched
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
1-2
1746
100.0
3.1
751
3+
3710
100.0
6.6
1867
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
43.0
8.9
289
751
43.0
100.0
10.3
331
248
14.2
33.0
15.3
522
185
10.6
24.7
21.6
736
69
4.0
9.2
5.1
50.3
22.2
338
1299
35.0
100.0
17.8
269
386
10.4
29.7
23.8
382
1
0.0
0.1
0.2
3
496
13.4
38.2
36.7

3826
2756
100.0
100.0
6.8
4.9
1941
1138
50.7
23.1
341
1374
35.9
100.0
18.9
276
252
6.6
18.4
15.6
243
140
3.7
10.2
16.3
254
496
13.0
36.1
36.7
41.3
13.5
277
1138
41.3
100.0
15.6
317
491
17.8
43.2
30.3
655
48
1.7
4.2
5.6
121
420
15.2
36.9
31.1
Tablet
1975
100.0
3.5
826
41.8
9.8
281
826
41.8
100.0
11.3
322
370
18.7
44.8
22.8
689
368
18.6
44.5
27.2

Hockey: NHL
Watched
1-3 days a month
Daily
4-6 days a week
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
1-2
150
162
9.3
21.6
11.4
355
86
4.9
11.5
4.2
138
634
36.3
100.0
8.8
282
249
14.3
39.3
16.5
562
175
10.0
27.6
24.3
830
3+
507
223
6.0
17.1
15.6
229
194
5.2
14.9
9.5
145
1678
45.2
100.0
23.3
351
427
11.5
25.5
28.2
453
195
5.3
11.6
27.1
435

492
578
336
49
8.8
1.8
24.5
4.3
23.6
3.4
335
67
149
131
3.9
4.7
10.8
11.5
7.3
6.4
109
132
1809
965
47.3
35.0
100.0
100.0
25.1
13.4
368
272
331
455
8.7
16.5
18.3
47.1
21.9
30.0
341
649
324
138
8.5
5.0
17.9
14.3
44.9
19.1
700
413
Tablet
706
88
4.5
10.7
4.3
125
701
35.5
100.0
9.7
276
334
16.9
47.6
22.0
665
90
4.5
12.8
12.4
375

Hockey: NHL
Watched
1-3 days a week
1-3 days a month

Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
1-2
19
1.1
2.9
1.4
42
50
2.9
7.9
3.4
106
141
8.1
22.2
6.5
211
3+
250
6.7
14.9
19.4
262
566
15.3
33.8
37.8
560
239
6.4
14.3
11.0
169

250
210
6.5
7.6
13.8
21.7
19.4
16.3
254
296
566
85
14.8
3.1
31.3
8.8
37.8
5.6
543
113
338
78
8.8
2.8
18.7
8.1
15.5
3.6
231
74
Tablet
158
8.0
22.5
12.2
311
85
4.3
12.1
5.6
157
36
1.8
5.1
1.6
47

Hockey: NHL
Watched
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
Smart
Phone
1466
100.0
2.6
734
Total
Mobile
39864
100.0
66.9
8135
Tablet
23046
100.0
38.7
4957
Smart
Phone
35795
100.0
60.1
7811
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
50.1
8.7
336
734
50.1
100.0
10.1
385
279
19.0
38.0
17.2
700
48
3.3
6.5
5.6
227
316
21.6
43.1
23.4
20.4
91.7
137
7045
17.7
100.0
90.9
136
1555
3.9
22.1
96.0
143
766
1.9
10.9
89.2
133
1449
3.6
20.6
92.3
21.5
55.9
144
4775
20.7
100.0
61.6
159
1034
4.5
21.7
63.8
165
445
1.9
9.3
51.9
134
1071
4.6
22.4
68.2
21.8
88.1
147
6761
18.9
100.0
87.3
145
1504
4.2
22.3
92.8
155
719
2.0
10.6
83.8
139
1288
3.6
19.0
82.0

Hockey: NHL
Watched
1-3 days a month
Daily
4-6 days a week
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
Smart
Phone
819
49
3.3
6.6
3.4
126
42
2.9
5.8
2.1
80
686
46.8
100.0
9.5
364
279
19.0
40.7
18.4
749
138
9.4
20.1
19.1
777
Total
Mobile
138
1454
3.6
20.6
93.1
139
1820
4.6
25.8
85.2
127
7002
17.6
100.0
91.3
137
1411
3.5
20.2
93.2
139
720
1.8
10.3
100.0
149
Tablet
176
981
4.3
20.5
62.8
162
1244
5.4
26.0
58.2
150
4097
17.8
100.0
53.4
138
959
4.2
23.4
63.3
164
589
2.6
14.4
81.7
211
Smart
Phone
136
1429
4.0
21.1
91.5
152
1820
5.1
26.9
85.2
142
6714
18.8
100.0
87.6
146
1355
3.8
20.2
89.5
149
674
1.9
10.0
93.5
156

Hockey: NHL
Watched
1-3 days a week
1-3 days a month

Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
Smart
Phone
191
13.0
27.9
14.8
507
78
5.3
11.4
3.6
139
Total
Mobile
1299
3.3
18.5
84.7
127
1604
4.0
22.9
98.8
148
1968
4.9
28.1
86.5
129
Tablet
829
3.6
20.2
54.1
140
722
3.1
17.6
44.4
115
999
4.3
24.4
43.9
114
Smart
Phone
1210
3.4
18.0
78.9
131
1568
4.4
23.4
96.6
161
1907
5.3
28.4
83.9
140

Hockey: NHL
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
8870
49.2
100.0
331
7748
43.0
100.0
100.0
331
1621
9.0
20.9
100.0
331
859
4.8
11.1
100.0
331
1570
8.7
20.3
100.0
Total
8870
100.0
14.9
8870
Daily
1824
100.0
3.1
1824
100.0
100.0
672
7748
87.4
100.0
100.0
672
1621
18.3
20.9
100.0
672
859
9.7
11.1
100.0
672
1570
17.7
20.3
100.0
100.0
20.6
672
1824
100.0
100.0
23.5
769
1621
88.8
88.8
100.0
3266
30
1.6
1.6
3.5
113
68
3.7
3.7
4.3
4-6 Days
a Week
1187
100.0
2.0
1187
1-3 Days
a Week
1643
100.0
2.8
1643
100.0
13.4
672
1187
100.0
100.0
15.3
769
100.0
18.5
672
1511
91.9
100.0
19.5
707
829
69.8
69.8
96.5
4846
256
21.6
21.6
16.3
1246
75.8
82.5
79.3

Hockey: NHL
1-3 days a month
Daily
4-6 days a week
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
Twitter
Twitter Users Do
Users Not Follow
331
1562
8.7
20.2
100.0
331
2137
11.9
27.6
100.0
331
7666
42.5
100.0
100.0
331
1514
8.4
19.7
100.0
331
720
4.0
9.4
100.0
331
Total
672
1562
17.6
20.2
100.0
672
2137
24.1
27.6
100.0
672
7666
86.4
100.0
100.0
672
1514
17.1
19.7
100.0
672
720
8.1
9.4
100.0
672
Daily
142
106
5.8
5.8
6.8
221
1624
89.0
100.0
21.2
692
1514
83.0
93.2
100.0
3266
111
6.1
6.8
15.4
502
4-6 Days
a Week
820
101
8.5
8.5
6.5
326
1073
90.4
100.0
14.0
703
610
51.4
56.8
84.6
4249
1-3 Days
a Week
2877
211
12.9
14.0
13.5
490
54
3.3
3.5
2.5
91
1602
97.5
100.0
20.9
758

Hockey: NHL
1-3 days a week
1-3 days a month

Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
Twitter
Twitter Users Do
Users Not Follow
1533
8.5
20.0
100.0
331
1624
9.0
21.2
100.0
331
2274
12.6
29.7
100.0
331
Total
1533
17.3
20.0
100.0
672
1624
18.3
21.2
100.0
672
2274
25.6
29.7
100.0
672
Daily
4-6 Days
a Week
286
24.1
26.6
18.6
936
131
11.1
12.2
8.1
406
46
3.9
4.3
2.0
102
1-3 Days
a Week
1247
75.9
77.8
81.4
2950
220
13.4
13.7
13.5
490
136
8.3
8.5
6.0
216

Hockey: NHL
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
4216
7883
1766
100.0
47.5
672
3227
76.5
100.0
41.6
588
18.4
88.9
124
6836
16.0
100.0
88.2
123
1316
3.1
19.3
81.2
113
719
1.7
10.5
83.8
117
1311
3.1
19.2
83.5
6.9
19.9
47
1563
6.1
100.0
20.2
47
172
0.7
11.0
10.6
25
187
0.7
12.0
21.8
51
356
1.4
22.8
22.7
Total
17320
100.0
29.1
6117
Daily
3188
100.0
5.4
1246
4-6 Days
a Week
1931
100.0
3.2
850
35.3
69.0
237
5274
30.4
100.0
68.1
234
1145
6.6
21.7
70.6
243
532
3.1
10.1
62.0
213
955
5.5
18.1
60.8
39.1
14.0
263
1246
39.1
100.0
16.1
301
881
27.6
70.7
54.4
1016
30
0.9
2.4
3.5
65
191
6.0
15.3
12.2
44.0
9.6
295
786
40.7
100.0
10.1
313
175
9.1
22.3
10.8
334
259
13.4
32.9
30.2
930
260
13.5
33.1
16.6

Hockey: NHL
1-3 days a month
Daily
4-6 days a week
Less than
Facebook
Total
Week
Users Not Follow
100
116
53
1562
1143
1521
394
2.6
27.1
3.6
1.5
20.2
35.4
22.3
25.2
100.0
73.2
97.4
25.2
100
1035
136
59
2137
2083
1969
454
3.6
49.4
4.6
1.8
27.6
64.6
28.8
29.1
100.0
97.5
92.1
21.3
100
1378
128
50
7666
3366
6719
1286
12.9
79.8
15.7
5.0
100.0
100.0
100.0
100.0
100.0
43.9
87.6
16.8
100
620
122
39
1514
1168
69
2.5
2.7
0.3
19.7
17.4
5.4
100.0
77.2
4.6
100
107
11
720
534
137
1.2
1.2
0.5
9.4
7.9
10.7
100.0
74.1
19.1
100
103
45
Total
209
1128
6.5
21.4
72.2
248
1515
8.7
28.7
70.9
244
5433
31.4
100.0
70.9
244
1099
6.3
20.2
72.6
250
396
2.3
7.3
55.1
189
Daily
227
144
4.5
11.6
9.2
172
1149
36.0
100.0
15.0
280
809
25.4
70.4
53.4
998
111
3.5
9.6
15.4
287
4-6 Days
a Week
511
92
4.7
11.7
4.3
132
817
42.3
100.0
10.7
329
202
10.5
24.7
13.3
411
224
11.6
27.4
31.1
958

Hockey: NHL
1-3 days a week
1-3 days a month

Less than
Facebook
Total
Week
Users Not Follow
1533
1390
330
2.6
3.2
1.3
20.0
20.7
25.7
100.0
90.7
21.5
100
126
50
1624
1273
1510
152
2.7
30.2
3.5
0.6
21.2
37.8
22.5
11.8
100.0
78.4
92.9
9.4
100
1108
129
22
2274
2093
2117
597
3.8
49.6
4.9
2.3
29.7
62.2
31.5
46.4
100.0
92.0
93.1
26.2
100
1300
130
61
Total
1060
6.1
19.5
69.2
238
1358
7.8
25.0
83.6
288
1520
8.8
28.0
66.8
230
Daily
191
6.0
16.6
12.5
233
38
1.2
3.3
1.7
31
4-6 Days
a Week
274
14.2
33.6
17.9
552
117
6.1
14.4
7.2
223

Hockey: NHL
Total

Daily
4-6 days a week
1-3 days a week
Total
59579
100.0
100.0
8870
1-3 Days
a Week
4330
100.0
7.3
1222
14.9
100.0
100
7748
13.0
100.0
100.0
100
1621
2.7
20.9
100.0
100
859
1.4
11.1
100.0
100
1570
2.6
20.3
100.0
28.2
13.8
189
1166
26.9
100.0
15.0
207
88
2.0
7.6
5.4
75
244
5.6
20.9
28.4
390
350
8.1
30.0
22.3
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
2800
744
35.6
31.6
239
2076
26.4
100.0
26.8
203
154
2.0
7.4
9.8
33.3
8.4
224
744
33.3
100.0
9.6
256
66
3.0
8.9
4.1
109
53
2.4
7.1
6.1
163
355
15.9
47.7
22.6
Ever
Partic.
11293
100.0
19.0
2189
19.4
24.7
130
2053
18.2
100.0
26.5
140
446
3.9
21.7
27.5
145
142
1.3
6.9
16.6
87
469
4.2
22.9
29.9

Hockey: NHL
1-3 days a month
Daily
4-6 days a week
Total
100
1562
2.6
20.2
100.0
100
2137
3.6
27.6
100.0
100
7666
12.9
100.0
100.0
100
1514
2.5
19.7
100.0
100
720
1.2
9.4
100.0
100
1-3 Days
a Week
306
323
7.5
27.8
20.7
285
161
3.7
13.8
7.5
103
1085
25.1
100.0
14.2
195
88
2.0
8.1
5.8
80
33
0.8
3.1
4.6
63
Less than
Once a
Week Past Year
74
603
660
126
8.4
5.6
31.8
16.9
42.3
8.0
320
214
1262
144
16.0
6.5
60.8
19.4
59.1
6.8
447
180
2382
611
30.3
27.3
100.0
100.0
31.1
8.0
235
212
66
3.0
10.9
4.4
117
29
205
0.4
9.2
1.2
33.6
4.0
28.5
31
759
Ever
Partic.
158
603
5.3
29.4
38.6
204
392
3.5
19.1
18.4
97
1912
16.9
100.0
24.9
132
541
4.8
28.3
35.7
188
252
2.2
13.2
34.9
184

Hockey: NHL
1-3 days a week
1-3 days a month

Total
1533
2.6
20.0
100.0
100
1624
2.7
21.2
100.0
100
2274
3.8
29.7
100.0
100
1-3 Days
a Week
530
12.2
48.8
34.6
475
207
4.8
19.1
12.8
176
226
5.2
20.9
10.0
137
Less than
Once a
Week Past Year
65
168
0.8
7.5
2.7
27.6
4.2
11.0
32
293
1033
105
13.1
4.7
43.4
17.3
63.6
6.5
481
173
1255
66
16.0
2.9
52.7
10.8
55.2
2.9
418
77
Ever
Partic.
330
2.9
17.3
21.5
114
192
1.7
10.1
11.8
62
598
5.3
31.2
26.3
139

Cell Phone/Tablet Ownership of those
Gender
Total
Age
Total
59579
100.0
100.0
Male
36920
100.0
62.0
Female
22659
100.0
38.0
13-17
3134
100.0
5.3
18-24
6743
100.0
11.3
25-34
11190
100.0
18.8
35-49
14797
100.0
24.8
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
29019
78.6
59.4
96
7068
19.1
73.5
119
306
0.8
55.5
90
526
1.4
91.1
147
19820
87.5
40.6
107
2542
11.2
26.5
70
246
1.1
44.5
117
51
0.2
8.9
23
2548
81.3
5.2
99
221
7.0
2.3
44
158
5.0
28.6
543
208
6.6
36.0
684
6416
95.1
13.1
116
315
4.7
3.3
29
10721
95.8
22.0
117
418
3.7
4.3
23
12
0.2
2.1
18
51
0.5
8.9
47
13327
90.1
27.3
110
1392
9.4
14.5
58
47
0.3
8.4
34
31
0.2
5.4
22
35511
59.6
21140
57.3
14371
63.4
1808
57.7
3389
50.3
7645
68.3
10007
67.6
Own Cell Phone with Internet Access:
Yes
No
Don't know
Don't have a cell/mobile phone
Own Tablet:
Yes

Gender
No

Total
100.0
100
24068
40.4
100.0
100
Male
59.5
96
15780
42.7
65.6
106
Female
40.5
106
8288
36.6
34.4
91
Age
13-17
5.1
97
1326
42.3
5.5
105
18-24
9.5
84
3354
49.7
13.9
123
25-34
21.5
115
3545
31.7
14.7
78
35-49
28.2
113
4789
32.4
19.9
80

Age
Total
Household Income
Re
Total
59579
100.0
100.0
50+
23715
100.0
39.8
Under
$25K
8640
100.0
14.5
$25K$49.9K
12363
100.0
20.7
$50K$99.9K
20424
100.0
34.3
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
15828
66.7
32.4
81
7265
30.6
75.6
190
348
1.5
63.0
158
275
1.2
47.7
120
5758
66.6
11.8
81
2533
29.3
26.4
182
117
1.4
21.2
146
232
2.7
40.2
277
9419
76.2
19.3
93
2548
20.6
26.5
128
204
1.7
37.0
178
191
1.5
33.0
159
17265
84.5
35.4
103
2839
13.9
29.5
86
231
1.1
41.8
122
89
0.4
15.4
45
16397
90.3
33.6
110
1690
9.3
17.6
58
66
0.4
11.4
37
12009
80.2
24.6
98
2648
17.7
27.6
110
172
1.1
31.2
124
138
0.9
23.9
95
35511
59.6
12662
53.4
3921
45.4
6853
55.4
11269
55.2
13467
74.2
9003
60.2
Yes
No
Don't know
Own Tablet:
Yes

Age
No

Household Income
Total
100.0
100
24068
40.4
100.0
100
50+
35.7
90
11054
46.6
45.9
115
Under
$25K
11.0
76
4719
54.6
19.6
135
$25K$49.9K
19.3
93
5509
44.6
22.9
110
$50K$99.9K
31.7
93
9155
44.8
38.0
111
Re
$100K
&Over North East
37.9
25.4
124
101
4685
5963
25.8
39.8
19.5
24.8
64
99

Region
Total
Total
59579
100.0
100.0
North
Central
16269
100.0
27.3
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
35511
59.6
South
16625
100.0
27.9
West
11718
100.0
19.7
Total
12933
100.0
21.7
$1-49
6237
100.0
10.5
$50+
6696
100.0
11.2
12642
77.7
25.9
95
3109
19.1
32.3
118
300
1.8
54.4
199
219
1.3
37.9
139
14026
84.4
28.7
103
2418
14.5
25.2
90
11716
90.6
24.0
111
1198
9.3
12.5
57
20
0.2
3.6
17
5713
91.6
11.7
112
504
8.1
5.2
50
20
0.3
3.6
35
6003
89.6
12.3
109
693
10.4
7.2
64
182
1.1
31.4
113
10163
86.7
20.8
106
1435
12.2
14.9
76
80
0.7
14.5
73
39
0.3
6.8
35
8743
53.7
10470
63.0
7295
62.3
8946
69.2
4077
65.4
4869
72.7
Yes
No
Don't know
Own Tablet:
Yes

Region
No

Total
100.0
100
24068
40.4
100.0
100
North
Central
24.6
90
7526
46.3
31.3
115
South
29.5
106
6155
37.0
25.6
92
West
20.5
104
4423
37.7
18.4
93
Total
25.2
116
3987
30.8
16.6
76
$1-49
11.5
110
2160
34.6
9.0
86
$50+
13.7
122
1827
27.3
7.6
68


Attended 4+ Games
Total
Total
59579
100.0
100.0
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
Used Tablet
for Sports
996
100.0
1.7
Yes
No
Don't know
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
1559
83.1
3.2
101
317
16.9
3.3
105
9850
78.5
20.2
96
2394
19.1
24.9
118
123
1.0
22.3
106
175
1.4
30.3
144
3542
95.5
7.3
116
169
4.5
1.8
28
1400
92.1
2.9
112
120
7.9
1.3
49
876
87.9
1.8
107
120
12.1
1.3
75
35511
59.6
1309
69.8
7610
60.7
2569
69.2
1151
75.7
996
100.0
Own Tablet:
Yes

No

Total
100.0
100
24068
40.4
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
3.7
21.4
117
102
567
4932
30.2
39.3
2.4
20.5
75
97

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
7.2
3.2
116
127
1141
370
30.8
24.3
4.7
1.5
76
60
Used Tablet
for Sports
2.8
168

Attended 4+ Games
Total
Total
59579
100.0
100.0

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
Used Tablet
for Sports
5021
100.0
8.4
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
Yes
No
Don't know
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
1335
100.0
2.7
122
8503
95.5
17.4
117
398
4.5
4.1
28
4623
92.1
9.5
112
398
7.9
4.1
49
7921
100.0
16.2
122
3336
97.3
6.8
119
91
2.7
1.0
17
35511
59.6
965
72.3
6355
71.4
5021
100.0
5375
67.9
2438
71.1
Own Tablet:
Yes

Attended 4+ Games
No

Total
100.0
100
24068
40.4
100.0
100

Phone for
Device for
Sports
Sports
2.7
17.9
121
120
370
2546
27.7
28.6
1.5
10.6
69
71
Used Tablet
for Sports
14.1
168
Watched Onli

Phone for
Device for
Sports
Sports
15.1
6.9
114
119
2546
989
32.1
28.9
10.6
4.1
80
71

Total
Total
59579
100.0
100.0
Used Tablet
for Sports
2291
100.0
3.8
Used Smart
Phone for
Sports
3275
100.0
5.5
Yes
No
Don't know
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
2199
96.0
4.5
117
91
4.0
1.0
25
3275
100.0
6.7
122
35511
59.6
2291
100.0
2286
69.8
Own Tablet:
Yes

No

Total
100.0
100
24068
40.4
100.0
100
Used Tablet
for Sports
6.5
168
Used Smart
Phone for
Sports
6.4
117
989
30.2
4.1
75

Attended
Total
Total
59579
100.0
100.0
Total
12021
100.0
100.0
1
6752
100.0
56.2
2-3
3393
100.0
28.2
4+
1876
100.0
15.6
Total
56103
100.0
100.0
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
10746
89.4
100.0
109
1224
10.2
100.0
63
6070
89.9
56.5
110
631
9.3
51.6
58
3117
91.9
29.0
112
275
8.1
22.5
50
1559
83.1
14.5
101
317
16.9
25.9
105
51
0.4
100.0
44
51
0.8
100.0
79
45709
81.5
100.0
99
9265
16.5
100.0
102
552
1.0
100.0
106
578
1.0
100.0
106
35511
59.6
7655
63.7
3775
55.9
2571
75.8
1309
69.8
33220
59.2
Yes
No
Don't know
Own Tablet:
Yes

Attended
No

Total
100.0
100
24068
40.4
100.0
100
Total
100.0
107
4366
36.3
100.0
90
1
49.3
94
2978
44.1
68.2
109
2-3
33.6
127
821
24.2
18.8
60
4+
17.1
117
567
30.2
13.0
75
Total
100.0
99
22883
40.8
100.0
101

Watched
Computer/Tablet/Sm
Television
Total
Total
59579
100.0
100.0
Total
55012
100.0
98.1
1-2
19110
100.0
34.1
3-11
23360
100.0
41.6
12+
12542
100.0
22.4
Total
5456
100.0
9.7
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
44743
81.3
97.9
99
9186
16.7
99.1
104
506
0.9
91.6
99
578
1.0
100.0
108
16251
85.0
35.6
104
2656
13.9
28.7
86
94
0.5
17.1
53
108
0.6
18.7
58
18642
79.8
40.8
97
4136
17.7
44.6
110
288
1.2
52.1
133
294
1.3
51.0
130
9850
78.5
21.5
96
2394
19.1
25.8
118
123
1.0
22.3
106
175
1.4
30.3
144
5167
94.7
11.3
116
242
4.4
2.6
28
47
0.9
8.4
92
35511
59.6
32357
58.8
10778
56.4
13969
59.8
7610
60.7
3835
70.3
Yes
No
Don't know
Own Tablet:
Yes

Watched
Computer/Tablet/Sm
Television
No

Total
100.0
100
24068
40.4
100.0
100
Total
97.4
99
22655
41.2
99.0
102
1-2
32.4
95
8331
43.6
36.4
108
3-11
42.0
100
9391
40.2
41.0
100
12+
22.9
102
4932
39.3
21.6
97
Total
11.5
118
1621
29.7
7.1
74

Watched
Total
Total
59579
100.0
100.0
1-2
1746
100.0
3.1
3+
3710
100.0
6.6

3826
2756
100.0
100.0
6.8
4.9
Tablet
1975
100.0
3.5
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
1626
93.1
3.6
114
74
4.2
0.8
26
47
2.7
8.4
288
3542
95.5
7.7
116
169
4.5
1.8
28
3620
94.6
7.9
115
206
5.4
2.2
33
2546
92.4
5.6
113
163
5.9
1.8
37
47
1.7
8.4
182
1812
91.7
4.0
112
163
8.3
1.8
51
35511
59.6
1266
72.5
2569
69.2
2307
60.3
2401
87.1
1796
90.9
Yes
No
Don't know
Own Tablet:
Yes

Watched
No

Total
100.0
100
24068
40.4
100.0
100
1-2
3.8
122
480
27.5
2.1
68
3+
7.7
116
1141
30.8
5.0
76

6.9
7.2
101
146
1519
355
39.7
12.9
6.6
1.6
98
32
Tablet
5.4
153
179
9.1
0.8
22

Watched
Total
Smart
Phone
1466
100.0
2.6
Total
Mobile
39864
100.0
66.9
Tablet
23046
100.0
38.7
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
1306
89.1
2.9
109
113
7.7
1.2
48
47
3.2
8.4
343
37954
95.2
77.7
116
1640
4.1
17.1
26
204
0.5
37.0
55
65
0.2
11.3
17
21137
91.7
43.3
112
1640
7.1
17.1
44
204
0.9
37.0
96
65
0.3
11.3
29
35795
100.0
73.3
122
35511
59.6
1150
78.4
28256
70.9
23046
100.0
24187
67.6
Total
59579
100.0
100.0
Smart
Phone
35795
100.0
60.1
Yes
No
Don't know
Own Tablet:
Yes

Watched
No

Total
100.0
100
24068
40.4
100.0
100
Smart
Phone
3.5
132
316
21.6
1.4
53
Total
Mobile
79.6
119
11608
29.1
48.2
72
Tablet
64.9
168
Smart
Phone
68.1
113
11608
32.4
48.2
80

Total
Total
59579
100.0
100.0
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
Total
8870
100.0
14.9
Daily
1824
100.0
3.1
4-6 Days
a Week
1187
100.0
2.0
1-3 Days
a Week
1643
100.0
2.8
1140
96.1
2.3
117
47
3.9
8.4
424
1529
93.1
3.1
114
94
5.7
1.0
35
20
1.2
3.6
132
957
80.7
1375
83.7
Yes
No
Don't know
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
17162
95.2
35.1
116
709
3.9
7.4
24
155
0.9
28.2
93
8618
94.1
17.6
115
450
4.9
4.7
30
89
1.0
16.1
105
8544
96.3
17.5
118
259
2.9
2.7
18
67
0.8
12.1
81
1695
92.9
3.5
113
130
7.1
1.4
44
35511
59.6
12329
68.4
6265
68.4
6064
68.4
1361
74.6
Own Tablet:
Yes

No

Total
100.0
100
24068
40.4
100.0
100
Twitter
Twitter Users Do
Users Not Follow
34.7
17.6
115
115
5698
2891
31.6
31.6
23.7
12.0
78
78
Total
17.1
115
2807
31.6
11.7
78
Daily
3.8
125
464
25.4
1.9
63
4-6 Days
a Week
2.7
135
229
19.3
1.0
48
1-3 Days
a Week
3.9
140
267
16.3
1.1
40

Total
Total
59579
100.0
100.0
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
Total
17320
100.0
29.1
Daily
3188
100.0
5.4
4-6 Days
a Week
1931
100.0
3.2
Yes
No
Don't know
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
4181
99.2
8.6
121
36
0.8
0.4
5
37547
87.7
76.9
107
4508
10.5
46.9
65
382
0.9
69.2
96
379
0.9
65.7
91
21707
85.1
44.4
104
3207
12.6
33.4
78
204
0.8
37.0
86
379
1.5
65.7
153
15841
91.5
32.4
112
1301
7.5
13.5
47
178
1.0
32.2
111
2947
92.4
6.0
113
242
7.6
2.5
47
1745
90.4
3.6
110
117
6.1
1.2
38
69
3.6
12.5
386
35511
59.6
2370
56.2
27140
63.4
15461
60.6
11679
67.4
2152
67.5
1103
57.1
Own Tablet:
Yes

No

Total
100.0
100
24068
40.4
100.0
100
Less than
Facebook
Week
Users Not Follow
6.7
76.4
43.5
94
106
102
1846
15677
10037
43.8
36.6
39.4
7.7
65.1
41.7
108
91
97
Total
32.9
113
5640
32.6
23.4
81
Daily
6.1
113
1036
32.5
4.3
80
4-6 Days
a Week
3.1
96
828
42.9
3.4
106

Total
Total
59579
100.0
100.0
1-3 Days
a Week
4330
100.0
7.3
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
Ever
Partic.
11293
100.0
19.0
Yes
No
Don't know
48839
82.0
100.0
100
9610
16.1
100.0
100
552
0.9
100.0
100
578
1.0
100.0
100
4032
93.1
8.3
114
210
4.8
2.2
30
89
2.0
16.1
221
7117
90.4
14.6
110
732
9.3
7.6
58
20
0.3
3.6
28
2094
93.6
4.3
114
142
6.4
1.5
39
9254
82.0
18.9
100
1878
16.6
19.5
103
137
1.2
24.7
131
24
0.2
4.1
22
35511
59.6
3302
76.2
5122
65.1
1786
79.9
7181
63.6
Own Tablet:
Yes

No

Total
100.0
100
24068
40.4
100.0
100
1-3 Days
a Week
9.3
128
1029
23.8
4.3
59
Less than
Once a
Week Past Year
14.4
5.0
109
134
2747
450
34.9
20.1
11.4
1.9
86
50
Ever
Partic.
20.2
107
4112
36.4
17.1
90

Smart Phone/Tablet Usage While Attending of those
Attended: Hockey: NHL
Base: Own a Tablet or Smart Phone
Gender
Age
Total
11296
100.0
100.0
3920
Male
6585
100.0
58.3
2086
Female
4711
100.0
41.7
1834
13-17
253
100.0
2.2
115
18-24
1290
100.0
11.4
683
25-34
2897
100.0
25.6
1368
35-49
3667
100.0
32.5
1239
Use Facebook to like/follow/post about this event
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
31.7
53.2
91
1805
27.4
54.4
93
1504
22.8
51.2
88
1219
38.9
46.8
112
1513
32.1
45.6
109
1432
30.4
48.8
117
1048
45.4
2.9
131
115
45.4
3.5
155
115
45.4
3.9
175
86
52.9
17.4
153
581
45.0
17.5
153
583
45.2
19.9
174
231
47.2
34.9
136
1288
44.5
38.8
151
1086
37.5
37.0
144
953
33.8
31.6
97
1124
30.7
33.9
104
970
26.4
33.0
102
815
Use Instagram to follow/post about this event
20.1
100.0
100
1164
18.5
53.8
92
561
22.2
46.2
111
604
33.9
3.8
169
90
17.9
10.2
89
372
32.9
42.0
164
569
22.2
36.0
111
133
10.3
100.0
100
8.5
48.2
83
12.8
51.8
124
35.7
7.8
346
28.8
32.0
280
19.6
48.9
191
3.6
11.4
35
Total
Have used for activities related to

games/matches/races attending (Net)
Take pictures at game attending
Total Social Media (Net)

Gender
Age
Total
850
Male
443
Female
408
13-17
25
18-24
406
25-34
251
35-49
169
Use Google+ to follow/post about this event
7.5
100.0
100
396
6.7
52.1
89
254
8.7
47.9
115
142
9.8
2.9
130
29
31.4
47.7
418
59
8.7
29.5
115
49
4.6
19.9
61
259
3.9
64.2
110
127
3.0
35.8
86
91
11.5
7.4
328
Use Tumblr to follow/post about this event
3.5
100.0
100
218
4.6
14.9
130
91
1.7
12.5
49
51
7.1
65.3
201
76
1.9
58.4
100
127
1.9
41.6
100
7.0
41.6
364
Use Pinterest to pin/follow/post about this event
1.9
100.0
100
127
1.8
23.5
92
51
2.1
35.0
108
76
1.1
100.0
100
2497
1.9
100.0
172
1379
1118
29
602
1.8
40.2
157
1044
2.1
59.8
184
668
22.1
100.0
100
1844
20.9
55.2
95
1024
23.7
44.8
107
821
11.5
1.2
52
25
46.6
24.1
211
336
36.0
41.8
163
742
18.2
26.7
82
574
Use Twitter to follow/post about this event
Text or talk to family or friends about game

attending
Check scores of other games

Gender
Check statistics for game attending
Visit specific team website
Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
Male
15.5
55.5
95
948
14.4
61.1
105
808
12.3
58.3
100
Female
17.4
44.5
107
604
12.8
38.9
93
577
12.2
41.7
100
Age
13-17
9.8
1.3
60
25
9.8
1.6
71
29
11.5
2.1
94
18-24
26.0
18.2
159
356
27.6
23.0
201
135
10.4
9.7
85
25-34
25.6
40.2
157
453
15.6
29.2
114
518
17.9
37.4
146
35-49
15.6
31.1
96
477
13.0
30.8
95
509
13.9
36.7
113

Gender
Visit league website
Watch video replays for game attending
Read sports articles/blogs about this event
Order food and/or beverage at game attending
Follow fantasy teams
Watch live video from game attending
Watch other sports live
Age
Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
Male
497
7.5
48.7
84
617
9.4
61.2
105
582
8.8
60.7
104
338
Female
523
11.1
51.3
123
392
8.3
38.8
93
377
8.0
39.3
94
113
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
5.1
75.0
129
339
5.1
76.2
131
341
5.2
80.2
138
154
2.4
25.0
60
106
2.2
23.8
57
84
1.8
19.8
47
213
13-17
29
11.5
2.9
128
54
21.3
5.6
251
25
9.8
5.6
248
29
18-24
166
12.9
16.3
143
275
21.3
27.2
238
68
5.3
7.1
62
38
3.0
8.6
75
151
11.7
35.6
312
25-34
306
10.6
30.0
117
269
9.3
26.7
104
331
11.4
34.5
134
156
35-49
419
11.4
41.1
127
424
11.6
42.1
130
477
13.0
49.7
153
295
5.4
34.6
135
97
3.4
21.9
85
84
2.9
19.8
77
120
8.0
65.4
202
284
7.8
64.0
197
190
5.2
44.6
138
217

Gender
Other
Have not used for activities related to

games/matches/races attending

Total
3.2
100.0
100
126
1.1
100.0
100
7376
65.3
100.0
100
Male
2.3
42.0
72
Age
13-17
11.5
8.0
355
4499
Female
4.5
58.0
139
126
2.7
100.0
240
2877
68.3
61.0
105
61.1
39.0
94
18-24
35-49
5.9
59.3
183
138
62
4.8
49.0
428
607
25-34
4.1
32.8
128
64
2.2
51.0
199
1529
54.6
1.9
84
47.1
8.2
72
52.8
20.7
81
66.2
32.9
101
2428

Age
Household Income
Re
Total
11296
100.0
100.0
3920
50+
3188
100.0
28.2
515
Under
$25K
570
100.0
5.0
68
$25K$49.9K
2494
100.0
22.1
940
$50K$99.9K
3830
100.0
33.9
1433
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
16.1
13.1
47
209
6.6
6.3
22
182
5.7
6.2
22
182
12.0
1.7
34
68
12.0
2.1
41
14
2.5
0.5
10
14
37.7
24.0
109
763
30.6
23.0
104
899
36.0
30.6
139
669
37.4
36.6
108
1222
31.9
36.8
109
1001
26.1
34.1
100
740
33.6
37.7
97
1264
28.7
38.1
98
1022
23.2
34.8
89
844
33.8
27.5
98
1005
31.5
30.3
107
878
27.5
29.9
106
753
5.7
8.0
28
2.5
0.6
13
20.1
100.0
100
1164
26.8
29.5
134
369
19.3
32.6
96
481
19.2
37.2
96
315
23.6
33.2
118
459
14.8
31.7
143
12.6
41.3
122
7.1
27.0
69
14.4
39.5
140
Total

10.3
100.0
100
$100K
&Over North East
4402
3191
100.0
100.0
39.0
28.2
1479
1080

Age
Household Income
$25K$49.9K
206
$50K$99.9K
375
7.5
100.0
100
396
8.3
24.2
110
172
9.8
44.1
130
107
6.1
31.6
81
118
7.0
26.4
94
126
6.9
43.3
196
3.5
100.0
100
218
2.8
27.0
80
142
2.7
29.7
76
76
3.9
31.7
112
167
1.9
100.0
100
127
3.7
65.0
192
51
1.7
35.0
90
76
5.2
76.5
271
76
1.1
100.0
100
2497
154
30
644
1.3
40.2
119
842
1.7
59.8
153
981
2.4
59.8
212
877
22.1
100.0
100
1844
4.8
6.2
22
168
5.2
1.2
24
68
25.8
25.8
117
303
22.0
33.7
99
712
22.3
39.3
101
761
27.5
35.1
124
606

attending
Total
850
50+
Under
$25K
Re
$100K
&Over North East
269
225

Age
Household Income
Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
50+
5.3
9.1
32
241
7.5
15.5
55
194
6.1
14.0
50
Under
$25K
12.0
3.7
73
30
5.2
1.9
38
15
2.7
1.1
22
$25K$49.9K
12.2
16.4
74
375
15.0
24.2
110
356
14.3
25.7
116
$50K$99.9K
18.6
38.6
114
571
14.9
36.8
109
563
14.7
40.6
120
Re
$100K
&Over North East
17.3
19.0
41.3
32.8
106
116
575
615
13.1
19.3
37.1
39.6
95
140
451
334
10.2
10.5
32.6
24.2
84
86

Age
Household Income
Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
50+
99
3.1
9.7
34
41
1.3
4.1
14
30
0.9
3.1
11
Under
$25K
15
2.7
1.5
30
30
5.2
3.1
62
38
6.7
8.6
171
$25K$49.9K
110
4.4
10.8
49
189
7.6
18.7
85
200
8.0
20.9
95
39
$50K$99.9K
449
11.7
44.0
130
408
10.6
40.4
119
352
9.2
36.7
108
307
1.6
8.8
40
25
1.0
5.6
25
186
7.5
43.8
198
183
8.0
68.2
201
225
5.9
50.6
149
78
2.0
18.3
54
107
Re
$100K
&Over North East
446
349
10.1
10.9
43.7
34.2
112
121
412
397
9.4
12.5
40.9
39.4
105
139
377
255
8.6
8.0
39.3
26.6
101
94
104
215
2.4
23.1
59
157
3.6
35.2
90
161
3.7
38.0
97
76
6.7
47.6
169
135
4.2
30.4
108
160
5.0
37.7
133
160

Age
Other


Household Income
Total
3.2
100.0
100
126
1.1
100.0
100
7376
50+
Under
$25K
$25K$49.9K
7.4
50.1
227
$50K$99.9K
2.8
29.1
86
2674
502
1554
2398
65.3
100.0
100
83.9
36.3
128
88.0
6.8
135
62.3
21.1
95
62.6
32.5
96
Re
$100K
&Over North East
1.7
5.0
20.8
43.7
53
155
126
62
2.9
1.9
100.0
49.0
257
173
2923
2111
66.4
39.6
102
66.2
28.6
101

Region
Total
11296
100.0
100.0
3920
North
Central
2600
100.0
23.0
933
South
2746
100.0
24.3
810
West
2759
100.0
24.4
1098
Total
5881
100.0
52.1
2487
$1-49
2301
100.0
20.4
992
$50+
3580
100.0
31.7
1496
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
35.9
23.8
103
891
34.3
26.9
117
684
26.3
23.3
101
511
29.5
20.7
85
632
23.0
19.0
78
604
22.0
20.6
85
374
39.8
28.0
115
790
28.6
23.8
97
770
27.9
26.2
107
629
42.3
63.4
122
2271
38.6
68.5
132
1962
33.4
66.8
128
1491
43.1
25.3
124
816
35.5
24.6
121
766
33.3
26.1
128
478
41.8
38.1
120
1455
40.6
43.9
138
1196
33.4
40.7
128
1013
20.1
100.0
100
1164
19.6
22.5
98
162
13.6
16.5
68
333
22.8
27.8
114
209
25.3
65.7
126
738
20.8
21.1
103
365
28.3
44.7
141
373
10.3
100.0
100
6.3
14.0
61
12.1
28.6
118
7.6
17.9
73
12.5
63.4
122
15.8
31.3
154
10.4
32.1
101
Total


Region
Total
850
North
Central
162
South
257
West
206
Total
660
$1-49
246
$50+
413
7.5
100.0
100
396
6.3
19.1
83
105
9.3
30.2
124
59
7.5
24.3
99
107
11.2
77.6
149
355
10.7
29.0
142
184
11.5
48.6
153
170
4.0
26.5
115
51
2.1
14.9
61
3.9
27.0
110
3.5
100.0
100
218
6.0
89.5
172
218
8.0
46.6
229
76
4.8
42.9
136
142
1.9
100.0
100
127
2.0
23.5
102
51
3.7
100.0
192
127
3.3
35.0
172
76
4.0
65.0
205
51
1.1
100.0
100
2497
2.0
40.2
175
581
647
393
2.2
100.0
192
1814
3.3
59.8
294
753
1.4
40.2
127
1061
22.1
100.0
100
1844
22.3
23.3
101
473
23.6
25.9
107
290
14.2
15.7
64
475
30.8
72.6
140
1375
32.7
30.2
148
496
29.6
42.5
134
879

attending

Region
Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
North
Central
18.2
25.7
112
322
12.4
20.7
90
362
13.9
26.2
114
South
10.6
15.7
65
296
10.8
19.1
79
237
8.6
17.1
70
West
17.2
25.8
105
318
11.5
20.5
84
451
16.4
32.6
133
Total
23.4
74.5
143
1130
19.2
72.8
140
956
16.3
69.0
133
$1-49
21.5
26.9
132
461
20.0
29.7
146
248
10.8
17.9
88
$50+
24.6
47.7
150
670
18.7
43.2
136
708
19.8
51.1
161

Region
Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
North
Central
224
8.6
21.9
95
165
6.3
16.3
71
210
8.1
21.9
95
86
3.3
19.0
82
51
2.0
11.5
50
63
South
156
5.7
15.3
63
198
7.2
19.6
81
222
8.1
23.1
95
123
West
291
10.6
28.6
117
249
9.0
24.7
101
272
9.9
28.4
116
28
Total
734
12.5
72.0
138
867
14.7
86.0
165
816
13.9
85.0
163
332
$1-49
184
8.0
18.1
89
234
10.2
23.2
114
365
15.9
38.1
187
241
$50+
550
15.4
53.9
170
633
17.7
62.8
198
450
12.6
46.9
148
91
4.5
27.2
112
50
1.8
11.2
46
59
2.1
13.8
57
36
1.0
6.2
25
208
7.6
46.9
192
206
7.5
48.5
198
107
5.6
73.7
141
398
6.8
89.5
172
305
5.2
71.9
138
332
10.5
53.6
263
126
5.5
28.3
139
228
9.9
53.6
263
162
2.5
20.1
63
272
7.6
61.2
193
78
2.2
18.3
58
170

Region
Other

Total
3.2
100.0
100
126
1.1
100.0
100
7376
65.3
100.0
100

North
Central
2.4
17.3
75
South
1.3
9.9
41
1667
64.1
22.6
98
1936
West
3.9
29.1
119
64
2.3
51.0
209
1661
Total
5.6
90.6
174
126
2.1
100.0
192
3394
$1-49
7.0
44.2
217
62
2.7
49.0
240
1309
$50+
4.8
46.4
146
64
1.8
51.0
161
2084
70.5
26.3
108
60.2
22.5
92
57.7
46.0
88
56.9
17.8
87
58.2
28.3
89


Attended 4+ Games
Total
11296
100.0
100.0
3920
Total
Attended 4+
Games
1679
100.0
14.9
912
Total
Watched
Television
12+ Games
3857
100.0
34.1
1355
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
54.3
23.3
157
827
49.3
24.9
168
689
41.0
23.5
158
484
35.1
34.6
101
1217
31.6
36.7
107
952
24.7
32.4
95
657
84.2
24.2
243
848
75.3
25.6
256
786
69.8
26.8
269
573
60.0
23.3
173
827
54.4
24.9
185
689
45.3
23.5
174
484
59.3
15.1
171
506
50.8
15.2
173
526
52.8
17.9
203
441
20.1
100.0
100
1164
28.8
21.3
144
258
17.0
29.0
85
333
50.9
25.3
254
283
31.8
21.3
158
258
44.3
19.5
221
137
10.3
100.0
100
15.4
22.2
149
8.6
28.6
84
25.1
24.3
244
17.0
22.2
165
13.8
11.8
134
Total

Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
1125
1521
100.0
100.0
10.0
13.5
948
912
Used Tablet
for Sports
996
100.0
8.8
591


Attended 4+ Games
Total
Attended 4+
Total
Games
850
289
Total
Watched
Television
12+ Games
362
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
147
289
Used Tablet
for Sports
155
7.5
100.0
100
396
17.2
34.0
229
147
9.4
42.5
125
113
13.0
17.2
173
213
19.0
34.0
252
147
15.5
18.2
206
118
8.7
37.1
249
76
2.9
28.5
83
91
18.9
53.8
540
3.5
100.0
100
218
9.7
37.1
275
76
11.8
29.7
337
76
4.5
35.0
235
76
2.3
41.6
122
1.9
100.0
100
127
5.0
35.0
260
76
7.6
35.0
396
76
1.1
100.0
100
2497
4.5
59.8
402
618
969
737
5.0
59.8
444
618
7.6
59.8
678
393
22.1
100.0
100
1844
36.8
24.8
167
576
25.1
38.8
114
699
65.5
29.5
296
660
40.6
24.8
184
576
39.4
15.7
178
417

attending

Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
Total
Attended 4+
Games
34.3
31.2
210
512
30.5
33.0
222
487
29.0
35.2
237
Total
Watched
Television
12+ Games
18.1
37.9
111
612
15.9
39.4
115
455
11.8
32.9
96

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
58.6
37.8
35.8
31.2
359
232
597
512
53.1
33.7
38.5
33.0
386
245
482
487
42.8
32.0
34.8
35.2
349
261
Used Tablet
for Sports
41.9
22.6
257
412
41.3
26.5
301
338
34.0
24.4
277


Attended 4+ Games
Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
Total
Attended 4+
Games
315
18.8
30.9
208
245
14.6
24.3
163
424
25.2
44.2
297
119
Total
Watched
Television
12+ Games
249
6.5
24.5
72
345
8.9
34.2
100
312
8.1
32.5
95
92
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
7.1
26.3
177
196
11.6
44.0
296
119
7.1
28.1
189
142
2.4
20.4
60
120
3.1
27.0
79
49
1.3
11.6
34
149
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
203
315
18.1
20.7
19.9
30.9
200
229
292
245
25.9
16.1
28.9
24.3
290
180
280
424
24.9
27.9
29.2
44.2
293
328
84
119
7.5
18.6
187
144
12.8
32.4
326
144
12.8
33.9
341
149
7.8
26.3
195
196
12.9
44.0
327
119
7.8
28.1
209
142
Used Tablet
for Sports
286
28.7
28.0
318
187
18.8
18.6
211
352
35.3
36.7
416
76
7.6
16.9
192
157
15.8
35.4
401
119
12.0
28.1
318
112


Attended 4+ Games
Other

Total
3.2
100.0
100
126
1.1
100.0
100
7376
65.3
100.0
100

Total
Attended 4+
Games
8.4
38.6
260
Total
Watched
Television
12+ Games
3.9
40.7
119
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
13.2
9.3
40.7
38.6
408
287
767
2502
177
609
406
45.7
10.4
70
64.9
33.9
99
15.8
2.4
24
40.0
8.3
61
40.7
5.5
62
Used Tablet
for Sports
11.3
30.7
348

Attended 4+ Games
Total

Total
11296
100.0
100.0
3920

Phone for
Device for
Sports
Sports
1335
3314
100.0
100.0
11.8
29.3
856
1355
Used Tablet
for Sports
1636
100.0
14.5
741
Watched Onli

Phone for
Device for
Sports
Sports
3084
1088
100.0
100.0
27.3
9.6
1340
948
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
64.1
21.8
185
813
60.9
24.5
207
633
47.4
21.6
182
469
40.9
34.6
118
1217
36.7
36.7
125
952
28.7
32.4
111
657
45.3
18.9
131
604
36.9
18.2
126
480
29.3
16.3
113
276
43.5
34.2
125
1203
39.0
36.3
133
938
30.4
31.9
117
643
87.1
24.2
251
848
77.9
25.6
265
786
72.2
26.8
278
573
20.1
100.0
100
1164
35.1
20.7
175
258
19.8
29.0
99
333
16.9
12.2
84
140
20.8
28.4
104
333
52.6
25.3
262
283
10.3
100.0
100
19.3
22.2
188
10.0
28.6
97
8.6
12.0
83
10.8
28.6
105
26.0
24.3
252

Attended 4+ Games

Phone for
Device for
Total
Sports
Sports
850
289
362
Used Tablet
for Sports
165
Watched Onli

Phone for
Device for
Sports
Sports
362
147
7.5
100.0
100
396
21.6
34.0
288
105
10.9
42.5
145
113
10.1
19.4
134
113
11.7
42.5
156
113
13.5
17.2
179
213
7.9
26.6
225
76
3.4
28.5
97
91
6.9
28.5
197
91
3.7
28.5
104
91
19.6
53.8
558
3.5
100.0
100
218
5.7
35.0
296
76
2.7
41.6
142
5.5
41.6
287
2.9
41.6
152
1.9
100.0
100
127
1.1
100.0
100
2497
5.7
59.8
506
604
969
516
954
737
22.1
100.0
100
1844
45.2
24.2
205
561
29.2
38.8
132
699
31.5
20.7
143
430
30.9
38.2
140
684
67.7
29.5
306
660

attending

Attended 4+ Games
Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100

Phone for
Device for
Sports
Sports
42.0
21.1
30.4
37.9
257
129
456
612
34.1
18.5
29.4
39.4
249
134
446
455
33.4
13.7
32.2
32.9
272
112
Used Tablet
for Sports
26.3
23.3
161
333
20.3
21.4
148
326
19.9
23.5
163
Watched Onli

Phone for
Device for
Sports
Sports
22.2
60.6
37.1
35.8
136
371
597
597
19.4
54.9
38.5
38.5
141
400
455
482
14.8
44.3
32.9
34.8
120
361

Attended 4+ Games
Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366

Phone for
Device for
Sports
Sports
273
249
20.5
7.5
26.8
24.5
227
83
245
345
18.4
10.4
24.3
34.2
206
116
409
312
30.6
9.4
42.6
32.5
361
111
119
92
8.9
26.3
223
196
14.6
44.0
372
119
8.9
28.1
238
142
2.8
20.4
70
120
3.6
27.0
92
49
1.5
11.6
40
149
Used Tablet
for Sports
166
10.2
16.3
112
287
17.6
28.5
196
269
16.5
28.0
194
50
3.0
11.0
76
120
7.3
27.0
187
49
3.0
11.6
80
149
Watched Onli

Phone for
Device for
Sports
Sports
249
203
8.1
18.7
24.5
19.9
90
207
345
292
11.2
26.8
34.2
28.9
125
300
297
280
9.6
25.7
31.0
29.2
113
303
92
84
3.0
20.4
75
120
3.9
27.0
99
49
1.6
11.6
43
149
7.7
18.6
193
144
13.3
32.4
337
144
13.2
33.9
352
149

Attended 4+ Games
Other

Total
3.2
100.0
100
126
1.1
100.0
100
7376
65.3
100.0
100


Phone for
Device for
Sports
Sports
10.6
4.5
38.6
40.7
327
139
Used Tablet
for Sports
9.1
40.7
281
Watched Onli

Phone for
Device for
Sports
Sports
4.8
13.7
40.7
40.7
149
422
479
1959
894
1743
141
35.9
6.5
55
59.1
26.6
91
54.7
12.1
84
56.5
23.6
87
12.9
1.9
20

Total
11296
100.0
100.0
3920
Used Tablet
for Sports
815
100.0
7.2
744
Used Smart
Phone for
Sports
972
100.0
8.6
856
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
91.3
19.0
263
643
79.0
19.4
269
620
76.1
21.1
293
407
88.1
21.8
254
797
82.1
24.0
279
694
71.4
23.6
275
522
20.1
100.0
100
1164
49.9
17.9
249
182
53.8
23.0
268
283
10.3
100.0
100
22.3
15.6
217
29.1
24.3
283
Total


Total
850
Used Tablet
for Sports
84
Used Smart
Phone for
Sports
147
7.5
100.0
100
396
10.3
9.9
137
213
15.1
17.2
200
172
26.2
53.8
746
17.7
43.3
504
3.5
100.0
100
218
1.9
100.0
100
127
1.1
100.0
100
2497
603
723
22.1
100.0
100
1844
74.0
24.2
335
494
74.4
28.9
336
609

attending

Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
Used Tablet
for Sports
60.6
26.8
371
502
61.6
32.3
448
411
50.4
29.7
411
Used Smart
Phone for
Sports
62.7
33.0
384
541
55.7
34.9
406
405
41.7
29.2
340

Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
Used Tablet
for Sports
203
25.0
19.9
277
292
35.8
28.9
401
280
34.4
29.2
405
84
Used Smart
Phone for
Sports
162
16.7
15.9
185
256
26.3
25.4
295
230
23.7
24.0
279
84
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
10.3
18.6
258
106
13.0
23.8
331
144
17.7
33.9
470
149
8.6
18.6
216
144
14.8
32.4
377
108
11.1
25.5
296
149

Other

Total
3.2
100.0
100
126
1.1
100.0
100
7376
65.3
100.0
100

Used Tablet
for Sports
18.3
40.7
564
Used Smart
Phone for
Sports
15.3
40.7
473
71
115
8.7
1.0
13
11.9
1.6
18

Attended
Total
11296
100.0
100.0
3920
Total
11296
100.0
100.0
3920
1
6340
100.0
56.1
1841
2-3
3278
100.0
29.0
1167
4+
1679
100.0
14.9
912
Total
8111
100.0
100.0
3128
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
29.0
47.0
84
1457
23.0
43.9
78
1394
22.0
47.5
85
1232
35.6
29.8
103
1034
31.5
31.2
107
854
26.1
29.1
100
552
54.3
23.3
157
827
49.3
24.9
168
689
41.0
23.5
158
484
38.6
100.0
111
2645
32.6
100.0
111
2367
29.2
100.0
112
1728
20.1
100.0
100
1164
20.1
100.0
100
1164
19.4
54.3
97
441
16.8
24.3
84
465
28.8
21.3
144
258
21.3
100.0
106
810
10.3
100.0
100
10.3
100.0
100
7.0
37.8
67
14.2
40.0
138
15.4
22.2
149
10.0
100.0
97
Total


Attended
Total
850
Total
850
1
370
2-3
191
4+
289
Total
733
7.5
100.0
100
396
7.5
100.0
100
396
5.8
43.5
78
141
5.8
22.5
78
108
17.2
34.0
229
147
9.0
100.0
120
320
3.5
100.0
100
218
2.2
35.6
63
3.5
100.0
100
218
3.3
27.3
94
142
8.7
37.1
249
76
3.9
100.0
112
142
1.9
100.0
100
127
1.9
100.0
100
127
4.3
65.0
224
51
4.5
35.0
235
76
1.7
100.0
91
51
1.1
100.0
100
2497
1.1
100.0
100
2497
935
1.6
40.2
139
944
4.5
59.8
402
618
0.6
100.0
56
2025
22.1
100.0
100
1844
22.1
100.0
100
1844
14.7
37.4
67
533
28.8
37.8
130
735
36.8
24.8
167
576
25.0
100.0
113
1589

attending

Attended
Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
1
8.4
28.9
52
402
6.3
25.9
46
640
10.1
46.2
82
2-3
22.4
39.9
137
638
19.5
41.1
142
257
7.8
18.6
64
4+
34.3
31.2
210
512
30.5
33.0
222
487
29.0
35.2
237
Total
19.6
100.0
120
1432
17.7
100.0
129
1048
12.9
100.0
105

Attended
Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
1
321
5.1
31.4
56
364
5.7
36.1
64
358
5.6
37.3
66
204
2-3
385
11.7
37.7
130
400
12.2
39.6
137
178
5.4
18.6
64
129
4+
315
18.8
30.9
208
245
14.6
24.3
163
424
25.2
44.2
297
119
Total
766
9.4
100.0
105
771
9.5
100.0
106
800
9.9
100.0
116
245
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
3.2
45.1
80
102
1.6
22.8
41
163
2.6
38.3
68
141
3.9
28.5
98
147
4.5
33.2
114
143
4.4
33.6
116
84
7.1
26.3
177
196
11.6
44.0
296
119
7.1
28.1
189
142
3.0
100.0
76
368
4.5
100.0
115
349
4.3
100.0
114
290

Attended
Other


Total
3.2
100.0
100
126
1.1
100.0
100
7376
Total
3.2
100.0
100
126
1.1
100.0
100
7376
1
2.2
38.5
69
64
1.0
51.0
91
4499
2-3
2.6
22.9
79
62
1.9
49.0
169
2110
4+
8.4
38.6
260
767
Total
3.6
100.0
110
62
0.8
100.0
68
4982
65.3
100.0
100
65.3
100.0
100
71.0
61.0
109
64.4
28.6
99
45.7
10.4
70
61.4
100.0
94

Watched
Computer/Tablet/Sm
Television
Total
11296
100.0
100.0
3920
Total
7930
100.0
97.8
3053
1-2
1028
100.0
12.7
497
3-11
3044
100.0
37.5
1200
12+
3857
100.0
47.6
1355
Total
1567
100.0
19.3
1266
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
38.5
97.6
111
2611
32.9
98.7
112
2291
28.9
96.8
111
1694
48.4
15.9
139
311
30.2
11.8
103
333
32.4
14.1
124
205
39.4
38.4
114
1082
35.6
40.9
121
1006
33.1
42.5
127
831
35.1
43.3
101
1217
31.6
46.0
107
952
24.7
40.2
95
657
80.8
40.5
233
1166
74.4
44.1
253
1057
67.5
44.7
260
662
20.1
100.0
100
1164
21.4
98.0
106
810
19.9
11.9
99
128
27.3
48.1
136
349
17.0
38.0
85
333
42.2
38.3
210
465
10.3
100.0
100
10.2
100.0
99
12.4
15.8
121
11.5
43.2
111
8.6
41.1
84
29.7
57.4
288
Total


Watched
Computer/Tablet/Sm
Television
Total
850
Total
733
7.5
100.0
100
396
9.2
100.0
123
278
3.5
100.0
100
218
3.5
87.0
100
142
1.9
100.0
100
127

attending
1-2
3-11
372
12+
362
Total
329
12.2
50.7
162
29
9.4
49.3
125
113
21.0
44.8
279
213
1.0
9.1
27
51
2.9
35.3
83
91
13.6
66.6
388
91
1.8
100.0
93
51
1.7
36.1
87
51
2.3
63.9
122
5.8
63.9
300
1.1
100.0
100
2497
0.6
100.0
57
1991
128
1.7
100.0
149
894
969
1009
22.1
100.0
100
1844
25.1
98.3
114
1555
12.4
6.3
56
264
29.4
44.2
133
591
25.1
47.8
114
699
64.4
49.8
291
839
136
13.3
42.7
379

Watched
Computer/Tablet/Sm
Television
Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
Total
19.6
97.8
120
1391
17.5
97.1
128
972
12.3
92.8
100
1-2
25.7
16.6
157
264
25.7
18.4
187
136
13.3
13.0
108
3-11
19.4
37.2
119
515
16.9
36.0
123
381
12.5
36.3
102
12+
18.1
44.0
111
612
15.9
42.7
115
455
11.8
43.4
96
Total
53.6
52.8
328
777
49.6
54.3
361
571
36.5
54.5
298

Watched
Computer/Tablet/Sm
Television
Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
Total
690
8.7
90.1
96
771
9.7
100.0
109
800
10.1
100.0
119
211
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
2.7
86.0
67
368
4.6
100.0
118
349
4.4
100.0
117
290
1-2
124
12.1
16.2
134
136
13.3
17.7
149
78
7.6
9.7
89
124
12.1
33.7
307
136
13.3
39.2
353
78
3-11
316
10.4
41.3
115
290
9.5
37.6
107
411
13.5
51.4
159
119
12+
249
6.5
32.6
72
345
8.9
44.7
100
312
8.1
38.9
95
92
Total
430
27.4
56.1
304
471
30.1
61.1
337
369
23.6
46.2
278
84
3.9
48.4
98
124
4.1
33.6
103
163
5.3
46.7
142
64
2.4
37.6
60
120
3.1
32.6
79
49
1.3
14.2
34
149
5.4
34.3
134
191
12.2
51.8
310
144
9.2
41.3
245
149

Watched
Computer/Tablet/Sm
Television
Other


Total
3.2
100.0
100
126
1.1
100.0
100
7376
Total
3.7
100.0
113
62
0.8
100.0
70
4877
1-2
7.6
26.7
233
12+
3.9
51.3
119
Total
9.5
51.3
293
531
3-11
2.1
21.9
64
62
2.0
100.0
182
1844
2502
301
65.3
100.0
100
61.5
97.9
94
51.6
10.7
79
60.6
37.0
93
64.9
50.2
99
19.2
6.0
29

Watched
Total
11296
100.0
100.0
3920
1-2
441
100.0
5.4
318
3+
1125
100.0
13.9
948
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
72.1
10.2
208
318
72.1
12.0
246
271
61.5
11.5
237
89
84.2
30.3
243
848
75.3
32.0
256
786
69.8
33.2
269
573
71.1
23.6
205
638
61.4
24.1
209
631
60.8
26.7
234
390
94.7
27.0
273
845
94.7
31.9
322
721
80.8
30.5
311
518
93.0
19.4
268
607
93.0
23.0
317
483
74.0
20.4
285
343
20.1
100.0
100
1164
20.2
5.2
101
182
50.9
33.1
254
283
37.5
22.6
187
263
58.0
30.0
289
203
52.6
19.9
262
203
10.3
100.0
100
41.3
22.5
401
25.1
34.9
244
25.3
32.4
245
22.7
25.0
220
31.0
25.0
301
Total


1039
892
100.0
100.0
12.8
11.0
738
845
Tablet
653
100.0
8.1
607

Watched
Total
850
1-2
182
3+
147
41.3
24.9
549
7.5
100.0
100
396
13.0
20.0
173
213
13.6
19.3
181
100
26.6
32.3
353
113
36.3
32.3
482
49
18.9
66.6
540
9.7
31.4
275
3.5
100.0
100
218
91
12.6
35.3
360
91
7.6
15.5
216
91
20.5
63.9
1064
10.1
63.9
526
13.9
63.9
719
1.9
100.0
100
127

attending

141
237
Tablet
237
1.1
100.0
100
2497
271
737
544
746
572
22.1
100.0
100
1844
61.5
13.4
278
180
65.5
36.4
296
660
52.4
26.9
237
461
83.6
36.8
378
695
87.5
28.2
396
521

Watched
Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
1-2
40.7
11.3
250
180
40.7
12.6
297
89
20.2
8.5
165
3+
58.6
41.5
359
597
53.1
41.7
386
482
42.8
46.0
349

44.4
77.9
29.0
43.8
272
477
399
603
38.4
67.6
27.9
42.1
280
492
318
433
30.6
48.5
30.3
41.3
249
396
Tablet
79.7
32.8
488
429
65.6
29.9
478
247
37.8
23.6
309

Watched
Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
1-2
226
51.3
29.6
568
180
40.7
23.3
456
89
20.2
11.1
238
47
10.6
12.7
269
3+
203
18.1
26.6
200
292
25.9
37.8
290
280
24.9
35.0
293
84
7.5
34.3
187
144
12.8
39.2
326
144
12.8
41.3
341
149

198
342
19.1
38.3
25.9
44.6
212
424
242
413
23.3
46.2
31.4
53.5
261
518
152
369
14.6
41.4
19.0
46.2
172
487
84
84
8.1
34.3
202
157
15.1
42.5
383
95
9.1
27.1
242
9.4
34.3
236
106
11.9
28.8
302
85
9.6
24.5
254
149
Tablet
253
38.7
33.0
428
323
49.5
41.9
554
165
25.2
20.6
297
84
12.8
34.3
322
106
16.2
28.8
412
85
13.1
24.5
347
86

Watched
Other


Total
3.2
100.0
100
126
1.1
100.0
100
7376
1-2
3+
13.2
51.3
408

16.7
51.3
515
Tablet
13.1
29.5
405
123
177
301
47
46
65.3
100.0
100
27.9
2.5
43
15.8
3.6
24
28.9
6.0
44
5.3
0.9
8
7.0
0.9
11

Watched
Total
11296
100.0
100.0
3920
Smart
Phone
511
100.0
6.3
463
Total
Mobile
9513
100.0
84.2
3920
Tablet
4874
100.0
43.2
2377
Smart
Phone
8806
100.0
78.0
3828
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
90.8
14.8
262
463
90.8
17.5
309
426
83.4
18.0
321
313
41.2
100.0
119
3318
34.9
100.0
119
2937
30.9
100.0
119
2267
48.8
60.6
141
1942
39.8
58.5
136
1842
37.8
62.7
145
1362
43.5
97.7
125
3267
37.1
98.5
126
2845
32.3
96.9
124
2217
20.1
100.0
100
1164
61.3
18.1
305
63
23.8
100.0
119
1164
27.9
60.1
139
727
25.2
97.8
125
1164
10.3
100.0
100
12.3
7.7
119
12.2
100.0
119
14.9
62.5
145
13.2
100.0
128
Total


Watched
Total
850
Smart
Phone
112
Total
Mobile
850
Tablet
621
Smart
Phone
850
7.5
100.0
100
396
22.0
15.3
292
63
8.9
100.0
119
396
12.7
73.0
169
367
9.7
100.0
128
355
12.4
19.8
354
3.5
100.0
100
218
4.2
100.0
119
218
7.5
92.6
215
218
4.0
89.5
115
218
1.9
100.0
100
127
2.3
100.0
119
127
4.5
100.0
232
127
2.5
100.0
128
127
1.1
100.0
100
2497
400
1.3
100.0
119
2497
2.6
100.0
232
1610
1.4
100.0
128
2482
22.1
100.0
100
1844
78.4
19.8
354
400
26.2
100.0
119
1844
33.0
64.5
149
1228
28.2
99.4
128
1794

attending

Watched
Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
Smart
Phone
78.4
25.2
480
378
74.0
26.4
539
277
54.2
26.4
442
Total
Mobile
19.4
100.0
119
1552
16.3
100.0
119
1385
14.6
100.0
119
Tablet
25.2
66.6
154
1084
22.2
69.9
162
1125
23.1
81.2
188
Smart
Phone
20.4
97.3
125
1496
17.0
96.4
124
1307
14.8
94.4
121

Watched
Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
Smart
Phone
181
35.4
23.6
392
237
46.4
30.7
519
270
52.8
33.7
622
50
Total
Mobile
1020
10.7
100.0
119
1009
10.6
100.0
119
960
10.1
100.0
119
451
Tablet
908
18.6
89.0
206
855
17.5
84.8
196
827
17.0
86.2
200
285
Smart
Phone
979
11.1
95.9
123
973
11.1
96.5
124
909
10.3
94.8
122
451
9.7
20.2
243
72
14.0
19.4
356
4.7
100.0
119
445
4.7
100.0
119
425
4.5
100.0
119
366
5.8
63.1
146
406
8.3
91.4
212
425
8.7
100.0
232
337
5.1
100.0
128
445
5.0
100.0
128
389
4.4
91.6
117
366
63

Watched
Other

Total
3.2
100.0
100
126
1.1
100.0
100
7376
65.3
100.0
100

Smart
Phone
12.4
21.8
382
47
Total
Mobile
3.9
100.0
119
126
1.3
100.0
119
5593
Tablet
6.9
92.0
213
64
1.3
51.0
118
2497
Smart
Phone
4.2
100.0
128
126
1.4
100.0
128
4977
9.2
0.9
14
58.8
75.8
90
51.2
33.9
78
56.5
67.5
87

Total

Total
11296
100.0
100.0
3920
Twitter
Twitter Users Do
Users Not Follow
4030
1308
100.0
100.0
35.7
11.6
1909
395
Total
2722
100.0
24.1
1514
Daily
856
100.0
7.6
585
4-6 Days
a Week
499
100.0
4.4
290
1-3 Days
a Week
619
100.0
5.5
280
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
47.4
48.7
136
1690
41.9
50.9
143
1734
43.0
59.0
165
1156
30.2
10.1
87
395
30.2
11.9
103
294
22.5
10.0
86
225
55.6
38.6
160
1296
47.6
39.1
162
1440
52.9
49.0
203
932
68.4
14.9
197
544
63.6
16.4
216
585
68.4
19.9
263
336
58.2
7.4
168
247
49.6
7.4
169
244
48.8
8.3
188
200
45.3
7.1
130
221
35.8
6.7
122
280
45.3
9.5
174
191
20.1
100.0
100
1164
28.7
51.0
143
851
17.2
9.9
86
159
34.2
41.1
171
693
39.2
14.8
195
271
40.2
8.8
200
125
30.9
8.4
154
132
10.3
100.0
100
21.1
73.1
205
12.1
13.6
118
25.4
59.5
247
31.7
23.3
308
25.0
10.7
243
21.4
11.4
207

Total
850
Twitter
Twitter Users Do
Users Not Follow
850
Total
850
Daily
422
7.5
100.0
100
396
21.1
100.0
280
100
31.2
100.0
415
100
49.4
49.7
656
41
3.5
100.0
100
218
2.5
25.3
71
142
3.7
25.3
105
142
4.8
10.5
138
91
3.5
65.0
182
51
5.2
65.0
270
51
10.6
41.6
548
1.9
100.0
100
127
1.1
100.0
100
2497
1.3
40.2
113
1294
69
1.9
40.2
167
1225
22.1
100.0
100
1844
32.1
51.8
145
960
5.3
2.8
24
206
45.0
49.1
204
754

attending
4-6 Days
a Week
127
1-3 Days
a Week
157
25.4
14.9
338
25.3
18.4
336
59
9.5
14.9
271
51
10.3
23.5
532
51
448
10.3
40.2
910
200
280
52.4
18.0
237
381
40.2
8.0
182
157
45.3
11.2
205
99

Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
Twitter
Twitter Users Do
Users Not Follow
23.8
15.7
52.0
11.2
146
96
786
19.5
50.7
142
473
36
11.7
2.7
34.2
2.6
96
22
Total
27.7
40.9
170
786
28.9
50.7
210
438
16.1
31.6
131
Daily
44.5
20.6
273
465
54.3
30.0
395
127
14.9
9.2
121
4-6 Days
a Week
31.6
8.5
193
157
31.6
10.1
230
1-3 Days
a Week
15.9
5.4
98
59
9.5
3.8
69
158
25.4
11.4
208

Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
Twitter
Twitter Users Do
Users Not Follow
464
11.5
45.5
128
348
36
8.6
2.7
34.5
3.5
97
31
479
36
11.9
2.7
49.9
3.7
140
32
178
4.4
39.4
110
245
6.1
55.1
154
221
5.5
52.1
146
71
38
2.9
8.6
74
36
2.7
8.4
73
Total
464
17.1
45.5
189
313
11.5
31.0
129
443
16.3
46.2
192
178
Daily
218
25.5
21.4
282
140
16.4
13.9
183
249
29.1
26.0
343
92
6.5
39.4
163
207
7.6
46.5
193
186
6.8
43.7
181
71
10.8
20.4
269
109
12.7
24.4
323
36
4-6 Days
a Week
47
9.4
4.6
104
84
16.8
8.7
198
51
10.3
11.4
257
98
19.6
22.0
499
43
8.6
10.2
230
1-3 Days
a Week
129
20.9
12.7
231
172
27.9
17.1
312
30
4.9
3.2
58
34
5.6
7.6
139
108
17.5
25.4
464

Other

Total
3.2
100.0
100
126
1.1
100.0
100
7376
65.3
100.0
100

Twitter
Twitter Users Do
Users Not Follow
1.8
19.3
54
64
1.6
51.0
143
2122
913
52.6
28.8
81
69.8
12.4
107
4-6 Days
a Week
1-3 Days
a Week
270
208
64
10.4
51.0
932
339
31.6
3.7
48
41.8
2.8
64
54.7
4.6
84
Total
2.6
19.3
80
64
2.4
51.0
212
1209
Daily
4.2
9.9
131
44.4
16.4
68

Total

Total
11296
100.0
100.0
3920
Less than
Facebook
Week
Users Not Follow
749
8475
4135
100.0
100.0
100.0
6.6
75.0
36.6
358
3306
1048
Total
4340
100.0
38.4
2259
Daily
1291
100.0
11.4
805
4-6 Days
a Week
773
100.0
6.8
515
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
47.8
9.1
138
283
37.8
8.5
129
331
44.2
11.3
170
204
39.0
84.3
112
2745
32.4
82.7
110
2752
32.5
93.7
125
2243
25.3
26.7
73
696
16.8
21.0
57
735
17.8
25.0
68
575
52.0
57.6
150
2049
47.2
61.8
161
2016
46.5
68.7
179
1668
62.4
20.5
180
805
62.4
24.3
212
805
62.4
27.4
240
624
66.7
13.1
192
442
57.2
13.3
195
442
57.2
15.1
220
442
20.1
100.0
100
1164
27.3
9.0
136
164
26.5
98.9
132
1044
13.9
25.4
69
324
38.4
73.6
192
720
48.4
27.5
241
295
57.2
19.5
285
108
10.3
100.0
100
22.0
14.1
213
12.3
89.7
120
7.8
27.8
76
16.6
61.9
161
22.9
25.4
222
13.9
9.2
135

Less than
Facebook
Total
Week
Users Not Follow
850
144
760
92
2.2
10.8
29
15.4
78.6
204
325
22.4
34.0
298
139
4-6 Days
a Week
148
3.5
100.0
100
218
3.8
82.2
110
127
7.5
82.2
214
127
10.8
35.2
308
76
51
1.9
100.0
100
127
1.5
58.4
78
127
2.9
58.4
152
127
5.9
35.0
306
76
6.6
23.5
343
51
1.1
100.0
100
2497
296
1.5
100.0
133
2084
551
2.9
100.0
260
1533
5.9
59.8
523
647
6.6
40.2
587
402
22.1
100.0
100
1844
39.6
11.9
179
117
24.6
83.5
111
1458
13.3
22.1
60
257
35.3
61.4
160
1201
50.1
25.9
227
442
52.0
16.1
235
346
9.0
89.3
119
325
Daily
289
7.5
100.0
100
396

attending
19.3
17.0
256
Total
668
19.2
17.4
255

Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
Less than
Facebook
Week
Users Not Follow
15.6
17.2
6.2
6.3
79.1
13.9
96
105
38
105
1263
281
14.0
14.9
6.8
6.8
81.4
18.1
102
109
50
153
1155
172
20.4
13.6
4.2
11.0
83.4
12.4
166
111
34
Total
27.7
65.1
170
982
22.6
63.3
165
983
22.6
71.0
185
Daily
34.3
24.0
210
442
34.3
28.5
249
379
29.4
27.4
240
4-6 Days
a Week
44.7
18.7
274
206
26.6
13.3
194
187
24.1
13.5
197

Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
Less than
Facebook
Week
Users Not Follow
71
690
34
9.4
8.1
0.8
6.9
67.6
3.4
104
90
9
839
9.9
83.1
111
80
915
80
10.7
10.8
1.9
8.3
95.4
8.4
126
127
23
451
62
34
4.6
8.1
122
34
5.3
100.0
133
352
4.2
79.2
106
425
5.0
100.0
133
337
1.5
13.8
38
Total
655
15.1
64.2
167
839
19.3
83.1
216
835
19.2
87.0
226
389
Daily
238
18.4
23.3
204
241
18.7
23.9
209
346
26.8
36.1
316
165
9.0
86.2
224
352
8.1
79.2
206
425
9.8
100.0
260
337
12.8
36.6
321
185
14.3
41.6
364
76
5.9
17.9
157
176
4-6 Days
a Week
154
19.9
15.1
220
285
36.9
28.3
413
173
22.4
18.0
263
181
23.4
40.1
586
51
6.6
11.5
168

Other

Total
3.2
100.0
100
126
1.1
100.0
100
7376
65.3
100.0
100

Less than
Facebook
Week
Users Not Follow
4.6
4.0
9.4
92.0
142
123
126
62
1.5
1.5
100.0
49.0
133
134
391
5169
3087
52.2
5.3
80
61.0
70.1
93
74.7
41.9
114
4-6 Days
a Week
Total
7.8
92.0
240
64
1.5
51.0
133
2081
Daily
13.6
48.0
420
486
64
8.3
51.0
746
258
48.0
28.2
73
37.6
6.6
58
33.3
3.5
51

Less than
Once a
Week Past Year
1055
864
100.0
100.0
9.3
7.6
529
380
Total
11296
100.0
100.0
3920
1-3 Days
a Week
1220
100.0
10.8
408
34.7
100.0
100
3318
29.4
100.0
100
2937
26.0
100.0
100
2267
33.5
10.4
96
307
25.1
9.2
86
408
33.5
13.9
129
307
50.1
13.5
145
495
46.9
14.9
160
360
34.1
12.3
131
295
43.9
9.7
127
306
35.5
9.2
121
205
23.8
7.0
91
142
37.1
29.2
107
886
28.7
26.7
98
943
30.6
32.1
118
703
20.1
100.0
100
1164
25.1
13.5
125
160
28.0
13.0
139
157
16.4
6.3
82
108
22.8
31.0
114
297
10.3
100.0
100
13.1
13.8
127
14.9
13.5
145
12.5
9.2
121
9.6
25.5
94
Total

Ever
Partic.
3085
100.0
27.3
1145

Less than
Once a
Week Past Year
96
51
Total
850
1-3 Days
a Week
135
7.5
100.0
100
396
11.1
15.9
147
136
9.1
11.2
120
49
5.9
6.0
79
63
10.5
38.0
139
122
11.2
34.5
319
4.7
12.5
134
3.5
100.0
100
218
7.3
16.0
209
51
4.0
30.8
113
51
1.9
100.0
100
127
5.9
23.5
307
51
1.7
23.5
86
51
1.1
100.0
100
2497
191
293
5.9
40.2
526
243
1.7
40.2
147
783
22.1
100.0
100
1844
15.6
7.6
71
113
27.8
11.8
126
300
28.1
9.7
127
148
25.4
31.3
115
439

attending
Ever
Partic.
323

Total
16.3
100.0
100
1552
13.7
100.0
100
1385
12.3
100.0
100
1-3 Days
a Week
9.3
6.2
57
179
14.7
11.5
107
212
17.4
15.3
142
Less than
Once a
Week Past Year
28.4
17.1
16.2
8.0
174
105
155
51
14.6
5.9
10.0
3.3
107
43
205
160
19.4
18.5
14.8
11.5
158
151
Ever
Partic.
14.2
23.8
87
541
17.5
34.8
128
243
7.9
17.5
64

Total
1020
9.0
100.0
100
1009
8.9
100.0
100
960
8.5
100.0
100
451
1-3 Days
a Week
118
9.7
11.6
107
222
18.2
22.0
203
156
12.8
16.2
150
42
4.0
100.0
100
445
3.9
100.0
100
425
3.8
100.0
100
366
3.5
9.4
87
78
6.4
17.5
162
265
21.7
62.3
577
78
Less than
Once a
Week Past Year
146
34
13.8
4.0
14.3
3.4
153
44
90
56
8.6
6.5
9.0
5.6
96
73
160
114
15.1
13.3
16.6
11.9
178
156
215
38
3.6
8.6
92
84
8.0
19.8
211
84
24.9
47.7
624
51
5.9
11.5
151
63
Ever
Partic.
58
1.9
5.7
21
245
8.0
24.3
89
355
11.5
37.0
135
335
10.9
74.4
272
125
4.0
28.0
103
108
3.5
25.4
93
63

Other

Total
3.2
100.0
100
126
1.1
100.0
100
7376
65.3
100.0
100

1-3 Days
a Week
6.4
21.2
196
Less than
Once a
Week Past Year
8.0
7.3
22.9
17.3
245
226
Ever
Partic.
2.1
17.3
63
812
526
484
1939
66.5
11.0
102
49.9
7.1
76
56.1
6.6
86
62.9
26.3
96

Smart Phone/Tablet Usage While Watching of those
Watched on Television: Hockey: NHL
Gender
Age
Total
48683
100.0
100.0
8424
Male
29543
100.0
60.7
5003
Female
19141
100.0
39.3
3421
13-17
2492
100.0
5.1
457
18-24
5999
100.0
12.3
1782
25-34
10137
100.0
20.8
2750
35-49
12544
100.0
25.8
1887
16.9
59.4
98
3282
11.1
57.3
94
1785
17.9
40.6
103
2442
12.8
42.7
109
1346
18.3
5.4
106
305
12.3
5.3
104
17.3
100.0
100
5724
11.8
100.0
100
3130
29.7
21.2
172
1362
22.7
23.8
193
658
27.1
32.6
157
1921
19.0
33.6
161
1406
15.0
22.4
87
1256
10.0
21.9
85
657
6.4
100.0
100
1969
6.0
57.0
94
1145
7.0
43.0
109
824
252
11.0
21.0
171
524
13.9
44.9
216
650
5.2
21.0
81
398
4.0
100.0
100
1942
4.0
100.0
3.9
58.2
96
1114
3.8
57.4
4.3
41.8
106
828
4.3
42.6
10.1
12.8
250
54
2.2
2.8
8.7
26.6
216
415
6.9
21.4
6.4
33.0
159
528
5.2
27.2
3.2
20.2
78
713
5.7
36.7
Total

games/matches/races watching (Net)
Watch sports related video on YouTube

Gender
Age
Total
100
1100
Male
95
394
Female
108
706
13-17
54
29
18-24
173
339
25-34
130
663
35-49
143
50
2.3
100.0
100
1012
1.3
35.9
59
564
3.7
64.1
163
448
1.2
2.6
52
139
5.7
30.8
250
61
6.5
60.3
290
35
0.4
4.5
18
360
1.9
55.7
92
498
2.3
44.3
113
189
5.6
13.8
269
2.1
100.0
100
686
1.0
6.0
49
183
0.3
3.4
16
369
2.9
35.6
138
116
1.4
100.0
100
666
1.7
72.5
119
449
1.0
27.5
70
217
3.0
26.6
216
314
3.6
53.8
258
174
0.9
16.9
66
142
1.4
100.0
100
5112
10.5
100.0
100
1.5
67.5
111
3211
10.9
62.8
104
1.1
32.5
83
1901
9.9
37.2
95
5.2
47.2
383
899
15.0
17.6
143
1.7
26.1
125
1484
14.6
29.0
139
1.1
21.3
83
1287
10.3
25.2
98
205
8.2
4.0
79

Gender

watching
Age
Total
4299
Male
2347
Female
1952
13-17
92
18-24
904
25-34
1753
35-49
778
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
7.9
54.6
90
2140
7.2
57.2
94
1963
6.6
59.6
98
10.2
45.4
116
1604
8.4
42.8
109
1330
6.9
40.4
103
3.7
2.1
42
139
5.6
3.7
73
63
2.5
1.9
37
15.1
21.0
171
653
10.9
17.4
141
719
12.0
21.8
177
17.3
40.8
196
1038
10.2
27.7
133
868
8.6
26.4
127
6.2
18.1
70
1002
8.0
26.8
104
965
7.7
29.3
114

Gender
Listen to radio broadcast of game, race, sports

event
Buy sports logo apparel
Buy tickets to other games
Age
Total
3069
6.3
100.0
100
1526
Male
1627
5.5
53.0
87
974
Female
1442
7.5
47.0
119
552
13-17
193
7.7
6.3
123
63
18-24
486
8.1
15.8
128
222
25-34
801
7.9
26.1
125
524
35-49
809
6.5
26.4
102
410
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
3.3
63.8
105
813
2.8
73.9
122
560
1.9
51.0
84
669
2.3
62.1
102
189
0.6
32.9
54
2.9
36.2
92
288
1.5
26.1
66
538
2.8
49.0
125
409
2.1
37.9
96
386
2.0
67.1
171
2.5
4.1
81
202
8.1
18.4
359
202
8.1
18.4
360
29
1.2
2.7
53
25
1.0
4.3
84
3.7
14.5
118
151
2.5
13.7
111
402
6.7
36.7
298
318
5.3
29.5
239
166
2.8
29.0
235
5.2
34.3
165
338
3.3
30.7
148
295
2.9
26.9
129
224
2.2
20.8
100
333
3.3
58.0
278
3.3
26.8
104
395
3.2
35.9
139
50
0.4
4.5
18
247
2.0
22.9
89

Gender
Watch other sports on demand
Buy sports footwear
Other

games/matches/races watching

Age
Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
Male
271
0.9
54.0
89
180
0.6
41.1
68
195
0.7
79.5
131
24540
Female
230
1.2
46.0
117
257
1.3
58.9
150
50
0.3
20.5
52
15720
13-17
18-24
70
1.2
14.1
114
25-34
199
2.0
39.8
191
135
1.3
30.9
149
25
1.0
5.7
110
89
3.6
36.1
705
2035
69
1.2
28.2
229
4217
7388
35-49
198
1.6
39.5
153
93
0.7
21.3
83
37
0.3
15.2
59
10657
82.7
100.0
100
83.1
61.0
100
82.1
39.0
99
81.7
5.1
99
70.3
10.5
85
72.9
18.4
88
85.0
26.5
103

Age
Household Income
Re
Total
48683
100.0
100.0
8424
50+
17511
100.0
36.0
1548
Under
$25K
6148
100.0
12.6
804
$25K$49.9K
9849
100.0
20.2
2256
$50K$99.9K
16881
100.0
34.7
2691
17.3
100.0
100
5724
11.8
100.0
100
3130
8.8
18.4
51
879
5.0
15.4
43
409
13.1
9.5
76
636
10.4
11.1
88
520
22.9
26.8
132
1370
13.9
23.9
118
1134
15.9
31.9
92
2105
12.5
36.8
106
1015
16.9
31.7
98
1612
10.2
28.2
87
460
20.2
29.8
117
1559
12.5
27.2
107
963
6.4
100.0
100
1969
2.3
13.1
36
145
8.5
16.6
132
258
11.5
36.2
179
294
6.0
32.4
94
887
2.9
14.7
45
530
7.7
30.8
120
558
4.0
100.0
100
1942
4.0
100.0
0.8
7.4
20
232
1.3
12.0
4.2
13.1
104
225
3.7
11.6
3.0
14.9
74
187
1.9
9.6
5.3
45.0
130
947
5.6
48.8
3.4
26.9
83
584
3.7
30.1
4.5
28.4
111
498
4.0
25.6
Total

$100K
&Over North East
15805
12429
100.0
100.0
32.5
25.5
2673
2512

Age
Household Income
Re
Total
100
1100
50+
33
19
Under
$25K
92
192
$25K$49.9K
48
303
$50K$99.9K
141
502
2.3
100.0
100
1012
0.1
1.7
5
417
3.1
17.5
138
93
3.1
27.6
136
181
3.0
45.7
132
213
0.6
9.3
29
526
3.8
42.9
168
167
2.1
100.0
100
686
2.4
41.2
115
19
1.5
9.2
73
163
1.8
17.8
88
32
1.3
21.0
61
340
3.3
52.0
160
151
1.3
16.5
65
276
1.4
100.0
100
666
0.1
2.7
8
36
2.7
23.8
189
50
0.3
4.7
23
198
2.0
49.6
143
230
1.0
21.9
68
188
2.2
40.3
158
125
1.4
100.0
100
5112
10.5
100.0
100
0.2
5.4
15
1238
7.1
24.2
67
0.8
7.5
59
512
8.3
10.0
79
2.0
29.8
147
1326
13.5
25.9
128
1.4
34.6
100
1625
9.6
31.8
92
1.2
28.2
87
1649
10.4
32.2
99
1.0
18.8
74
1534
12.3
30.0
118
$100K
&Over North East
93
100
102
472

Age

watching
Household Income
Total
4299
50+
773
Under
$25K
501
$25K$49.9K
1071
$50K$99.9K
1686
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
4.4
18.0
50
913
5.2
24.4
68
677
3.9
20.6
57
8.2
11.7
92
388
6.3
10.4
82
547
8.9
16.6
131
10.9
24.9
123
785
8.0
21.0
104
654
6.6
19.9
98
10.0
39.2
113
1156
6.8
30.9
89
898
5.3
27.3
79
Re
$100K
&Over North East
1040
1032
6.6
24.2
75
1416
9.0
37.8
116
1194
7.6
36.3
112
8.3
24.0
94
1039
8.4
27.7
109
764
6.1
23.2
91

Age

event
Household Income
Total
3069
6.3
100.0
100
1526
50+
780
4.5
25.4
71
307
Under
$25K
333
5.4
10.8
86
228
$25K$49.9K
658
6.7
21.4
106
361
$50K$99.9K
1166
6.9
38.0
110
486
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
1.8
20.2
56
14
0.1
1.3
4
149
0.8
13.5
38
261
1.5
24.2
67
50
0.3
8.7
24
3.7
15.0
118
76
1.2
6.9
54
147
2.4
13.4
106
278
4.5
25.7
204
77
1.3
13.4
106
3.7
23.7
117
30
0.3
2.8
14
147
1.5
13.4
66
224
2.3
20.8
103
97
1.0
16.8
83
2.9
31.9
92
366
2.2
33.3
96
383
2.3
34.9
101
226
1.3
21.0
61
345
2.0
60.2
174
Re
$100K
&Over North East
912
842
5.8
6.8
29.7
27.5
92
108
450
575
2.8
29.5
91
628
4.0
57.1
176
421
2.7
38.3
118
350
2.2
32.5
100
55
0.3
9.6
30
4.6
37.7
148
399
3.2
36.3
142
245
2.0
22.3
87
345
2.8
32.0
125
180
1.4
31.3
123

Age
Buy sports footwear
Other


Household Income
Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
50+
33
0.2
6.6
18
184
1.1
42.1
117
50
0.3
20.5
57
15963
Under
$25K
83
1.3
16.5
131
50
0.8
11.4
90
105
1.7
42.8
339
5344
$25K$49.9K
192
2.0
38.4
190
138
1.4
31.6
156
89
0.9
36.1
178
7593
$50K$99.9K
202
1.2
40.3
116
133
0.8
30.4
88
16
0.1
6.6
19
14190
82.7
100.0
100
91.2
39.6
110
86.9
13.3
105
77.1
18.9
93
84.1
35.2
102
Re
$100K
&Over North East
24
207
0.2
1.7
4.8
41.4
15
162
116
59
0.7
0.5
26.6
13.5
82
53
36
50
0.2
0.4
14.5
20.5
45
80
13132
9917
83.1
32.6
100
79.8
24.6
96

Region
Total
48683
100.0
100.0
8424
North
Central
12998
100.0
26.7
2609
South
13650
100.0
28.0
1786
West
9606
100.0
19.7
1517
Total
10780
100.0
22.1
4457
$1-49
5107
100.0
10.5
1899
$50+
5673
100.0
11.7
2558
17.3
100.0
100
5724
11.8
100.0
100
3130
20.1
31.0
116
1812
13.9
31.7
119
1021
13.1
21.2
76
1211
8.9
21.2
75
576
15.8
18.0
91
1142
11.9
20.0
101
571
41.3
52.9
239
3505
32.5
61.2
277
1863
37.2
22.5
215
1515
29.7
26.5
252
945
45.1
30.4
261
1991
35.1
34.8
298
918
6.4
100.0
100
1969
7.9
32.6
122
647
4.2
18.4
66
431
5.9
18.3
93
332
17.3
59.5
269
1246
18.5
30.2
288
635
16.2
29.3
252
611
4.0
100.0
100
1942
4.0
100.0
5.0
32.9
123
321
2.5
16.5
3.2
21.9
78
502
3.7
25.9
3.5
16.9
86
621
6.5
32.0
11.6
63.3
286
1187
11.0
61.1
12.4
32.3
308
539
10.5
27.7
10.8
31.0
266
649
11.4
33.4
Total


Region
Total
100
1100
North
Central
62
356
South
92
144
West
162
129
Total
276
742
$1-49
264
283
$50+
287
459
2.3
100.0
100
1012
2.7
32.3
121
314
1.1
13.1
47
159
1.3
11.7
59
372
6.9
67.4
305
873
5.5
25.7
245
322
8.1
41.8
358
551
2.1
100.0
100
686
2.4
31.1
116
109
1.2
15.7
56
108
3.9
36.7
186
193
8.1
86.2
389
509
6.3
31.8
303
169
9.7
54.4
467
340
1.4
100.0
100
666
0.8
15.9
59
136
0.8
15.8
56
138
2.0
28.1
142
266
4.7
74.2
335
451
3.3
24.7
235
259
6.0
49.6
425
191
1.4
100.0
100
5112
10.5
100.0
100
1.0
20.5
77
1804
13.9
35.3
132
1.0
20.8
74
839
6.1
16.4
59
2.8
40.0
203
934
9.7
18.3
93
4.2
67.7
306
2813
26.1
55.0
248
5.1
38.9
371
935
18.3
18.3
174
3.4
28.7
247
1878
33.1
36.7
315

Region

watching
Total
4299
North
Central
1514
South
1046
West
707
Total
2802
$1-49
997
$50+
1805
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
11.6
35.2
132
1371
10.6
36.6
137
993
7.6
30.2
113
7.7
24.3
87
552
4.0
14.8
53
823
6.0
25.0
89
7.4
16.5
83
782
8.1
20.9
106
712
7.4
21.6
110
26.0
65.2
294
2384
22.1
63.7
288
1921
17.8
58.3
263
19.5
23.2
221
850
16.6
22.7
216
824
16.1
25.0
238
31.8
42.0
360
1535
27.0
41.0
352
1097
19.3
33.3
286

Region

event
Total
3069
6.3
100.0
100
1526
North
Central
1117
8.6
36.4
136
208
South
415
3.0
13.5
48
330
West
694
7.2
22.6
115
412
Total
1968
18.3
64.1
290
1126
$1-49
638
12.5
20.8
198
436
$50+
1330
23.4
43.3
372
691
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
1.6
13.6
51
319
2.5
29.0
109
442
3.4
40.3
151
89
0.7
8.3
31
107
0.8
18.7
70
2.4
21.7
77
90
0.7
8.1
29
115
0.8
10.5
37
286
2.1
26.5
95
99
0.7
17.2
61
4.3
27.0
137
293
3.0
26.6
135
295
3.1
26.9
136
358
3.7
33.2
168
189
2.0
32.9
167
10.4
73.8
333
703
6.5
63.9
288
1048
9.7
95.5
431
745
6.9
69.1
312
524
4.9
91.3
412
8.5
28.6
272
414
8.1
37.6
358
462
9.0
42.1
401
346
6.8
32.1
306
200
3.9
34.8
332
12.2
45.3
388
289
5.1
26.3
226
586
10.3
53.4
458
400
7.0
37.1
318
324
5.7
56.5
485

Region
Buy sports footwear
Other


Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
North
Central
113
0.9
22.5
84
43
0.3
9.9
37
126
1.0
51.3
192
10389
South
107
0.8
21.4
76
56
0.4
12.8
46
69
0.5
28.2
101
11863
82.7
100.0
100
79.9
25.8
97
86.9
29.5
105
West
74
0.8
14.7
74
279
2.9
63.7
323
$1-49
97
1.9
19.4
184
36
0.7
8.2
78
8090
Total
185
1.7
36.9
167
359
3.3
82.2
371
53
0.5
21.6
98
6323
3208
$50+
88
1.6
17.6
151
324
5.7
74.1
635
53
0.9
21.6
185
3115
84.2
20.1
102
58.7
15.7
71
62.8
8.0
76
54.9
7.7
66


Attended 4+ Games
Total

Total
48683
100.0
100.0
8424
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1249
10990
100.0
100.0
2.6
22.6
753
3655
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
2912
1169
100.0
100.0
6.0
2.4
1474
753
Used Tablet
for Sports
728
100.0
1.5
532
17.3
100.0
100
5724
11.8
100.0
100
3130
60.3
8.9
348
605
48.4
10.6
412
205
33.3
43.4
192
2422
22.0
42.3
187
1432
50.6
17.5
292
1238
42.5
21.6
362
810
64.4
8.9
372
605
51.7
10.6
440
205
73.0
6.3
422
384
52.7
6.7
449
162
6.4
100.0
100
1969
16.4
6.5
255
169
13.0
45.7
203
957
27.8
25.9
432
437
17.5
6.5
273
169
22.3
5.2
347
34
4.0
100.0
100
1942
4.0
100.0
13.5
8.6
334
285
22.8
14.7
8.7
48.6
215
876
8.0
45.1
15.0
22.2
371
368
12.6
19.0
14.4
8.6
357
285
24.4
14.7
4.7
1.7
117
256
35.1
13.2


Attended 4+ Games
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
100
572
200
1100
87
425
3.9
38.7
171
263
6.0
15.9
265
262
9.0
25.9
433
189
58
Used Tablet
for Sports
880
2.3
100.0
100
1012
2.1
100.0
100
686
58
2.4
26.0
115
223
1.4
100.0
100
666
4.6
8.4
328
43
2.0
32.5
144
91
6.5
27.5
460
221
4.9
8.4
350
43
43
1.4
100.0
100
5112
10.5
100.0
100
3.5
6.5
252
599
48.0
11.7
457
0.8
13.6
60
2786
25.3
54.5
241
7.6
33.2
556
969
33.3
19.0
317
3.7
6.5
270
599
51.3
11.7
488
5.9
6.5
433
378
52.0
7.4
495
7.0
7.9
308
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
317
611
175
87
7.4
7.9
329


Attended 4+ Games

watching
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
4299
552
2114
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
44.2
12.9
501
314
25.2
8.4
327
428
34.3
13.0
507
19.2
49.2
218
1785
16.2
47.7
211
1663
15.1
50.5
224
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
898
552
30.9
20.9
349
791
27.2
21.1
353
709
24.3
21.5
360
47.3
12.9
535
314
26.9
8.4
350
428
36.6
13.0
541
Used Tablet
for Sports
331
45.5
7.7
516
257
35.3
6.9
459
328
45.0
10.0
666


Attended 4+ Games

event
Total
3069
6.3
100.0
100
1526
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
234
1265
18.8
11.5
7.6
41.2
298
183
397
662
31.8
26.0
1015
71
5.7
6.4
251
110
8.8
10.0
390
95
7.6
8.8
345
128
10.2
22.2
867
6.0
43.4
192
509
4.6
46.2
205
266
2.4
24.2
107
318
2.9
29.5
131
336
3.1
58.5
259
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
711
234
24.4
20.0
23.2
7.6
387
318
640
397
22.0
41.9
701
465
16.0
42.2
706
250
8.6
22.8
381
384
13.2
35.6
595
103
3.5
17.9
300
34.0
26.0
1084
71
6.1
6.4
268
110
9.4
10.0
417
95
8.1
8.8
368
128
10.9
22.2
926
Used Tablet
for Sports
205
28.2
6.7
447
297
40.8
19.5
1302
71
9.7
6.4
431
52
7.2
4.8
318
66
9.1
6.1
410
128
17.5
22.2
1487


Attended 4+ Games
Buy sports footwear
Other

Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
82.7
100.0
100

Total
Total
Watched
Attended 4+
Television
Games 12+ Games
14
91
1.2
0.8
2.9
18.1
113
80
25
49
2.0
0.4
5.7
11.1
220
49
88
0.8
35.7
158
496
7335
39.7
1.2
48
66.7
18.2
81
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
14
14
0.5
1.2
2.9
2.9
48
120
43
25
1.5
2.1
9.9
5.7
166
235
Used Tablet
for Sports
14
2.0
2.9
193
25
3.4
5.7
378
1438
416
196
49.4
3.6
60
35.6
1.0
43
27.0
0.5
33

Attended 4+ Games
Total

Total
48683
100.0
100.0
8424

Phone for
Device for
Sports
Sports
1025
8901
100.0
100.0
2.1
18.3
649
3655
Used Tablet
for Sports
5021
100.0
10.3
2131
Watched Onli

Phone for
Device for
Sports
Sports
7921
2743
100.0
100.0
16.3
5.6
3482
1474
17.3
100.0
100
5724
11.8
100.0
100
3130
63.3
7.7
366
501
48.9
8.8
416
165
41.1
43.4
237
2422
27.2
42.3
231
1432
42.4
25.3
245
1398
27.8
24.4
237
649
44.0
41.3
254
2342
29.6
40.9
252
1352
53.7
17.5
310
1238
45.1
21.6
384
810
6.4
100.0
100
1969
16.1
5.3
251
169
16.1
45.7
250
957
12.9
20.7
201
544
17.1
43.2
266
957
29.5
25.9
459
437
4.0
100.0
100
1942
4.0
100.0
16.4
8.6
407
195
19.1
10.1
10.7
48.6
266
876
9.8
45.1
10.8
27.6
268
623
12.4
32.1
12.1
48.6
299
851
10.7
43.8
15.9
22.2
394
368
13.4
19.0

Attended 4+ Games

Phone for
Device for
Total
Sports
Sports
100
478
247
1100
87
425

Phone for
Device for
Sports
Sports
269
337
425
175
2.3
100.0
100
1012
2.1
100.0
100
686
58
3.0
26.0
142
223
1.4
100.0
100
666
5.6
8.4
399
43
2.5
32.5
178
91
1.3
9.7
94
91
2.8
32.5
200
91
6.9
27.5
488
221
1.4
100.0
100
5112
10.5
100.0
100
4.2
6.5
308
495
48.3
9.7
460
1.0
13.6
74
2786
31.3
54.5
298
1.8
13.6
132
1504
30.0
29.4
285
1.1
13.6
84
2653
33.5
51.9
319
8.1
33.2
590
969
35.3
19.0
336
8.5
7.9
375
Used Tablet
for Sports
311
153
Watched Onli
4.8
38.7
211
263
3.0
13.9
135
133
5.4
38.7
238
263
6.4
15.9
282
262
2.7
13.2
128
66
3.3
26.0
160
223
9.6
25.9
460
189

Attended 4+ Games

watching

Phone for
Device for
Total
Sports
Sports
4299
448
2114
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
43.8
10.4
496
210
20.5
5.6
267
324
31.6
9.8
467
23.7
49.2
269
1785
20.1
47.7
261
1663
18.7
50.5
276
Watched Onli

Used Tablet
Phone for
Device for
for Sports
Sports
Sports
980
2074
898
19.5
22.8
221
1140
22.7
30.4
295
1018
20.3
30.9
300
26.2
48.2
297
1612
20.3
43.1
265
1530
19.3
46.5
286
32.8
20.9
371
791
28.8
21.1
375
709
25.8
21.5
382

Attended 4+ Games

event
Total
3069
6.3
100.0
100
1526
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100

Phone for
Device for
Sports
Sports
195
1265
19.0
14.2
6.3
41.2
301
225
293
662
28.6
19.2
913
56
5.5
5.1
244
110
10.7
10.0
476
81
7.9
7.5
356
113
11.0
19.7
936
7.4
43.4
237
509
5.7
46.2
253
266
3.0
24.2
133
318
3.6
29.5
161
336
3.8
58.5
320
Used Tablet
for Sports
950
18.9
30.9
300
279
5.6
18.3
177
345
6.9
31.3
304
167
3.3
15.2
147
194
3.9
18.0
175
336
6.7
58.5
567
Watched Onli

Phone for
Device for
Sports
Sports
1185
711
15.0
25.9
38.6
23.2
237
411
623
640
7.9
40.8
251
401
5.1
36.4
224
266
3.4
24.2
149
304
3.8
28.2
173
321
4.1
56.0
344
23.3
41.9
744
465
16.9
42.2
749
250
9.1
22.8
405
384
14.0
35.6
632
103
3.8
17.9
318

Attended 4+ Games
Buy sports footwear
Other


Phone for
Device for
Total
Sports
Sports
501
91
1.0
1.0
100.0
18.1
100
99
437
25
49
0.9
2.4
0.5
100.0
5.7
11.1
100
269
61
246
88
0.5
1.0
100.0
35.7
100
195
40259
376
5247
82.7
100.0
100

36.7
0.9
44
58.9
13.0
71
Used Tablet
for Sports
38
0.8
7.7
74
49
1.0
11.1
108
2891
57.6
7.2
70
Watched Onli

Phone for
Device for
Sports
Sports
76
14
1.0
0.5
15.2
2.9
94
51
49
43
0.6
1.6
11.1
9.9
68
176
88
1.1
35.7
220
4440
1269
56.0
11.0
68
46.3
3.2
56

Total
48683
100.0
100.0
8424
Used Tablet
for Sports
1710
100.0
3.5
1147
Used Smart
Phone for
Sports
2632
100.0
5.4
1398
17.3
100.0
100
5724
11.8
100.0
100
3130
67.1
13.6
388
938
54.9
16.4
467
563
53.1
16.6
307
1163
44.2
20.3
376
734
6.4
100.0
100
1969
32.9
18.0
512
340
27.9
23.5
434
437
4.0
100.0
100
1942
4.0
100.0
19.9
17.3
492
255
14.9
13.1
16.6
22.2
411
343
13.0
17.7
Total


Total
100
1100
Used Tablet
for Sports
374
74
Used Smart
Phone for
Sports
327
175
2.3
100.0
100
1012
4.3
6.7
191
183
6.6
15.9
294
262
2.1
100.0
100
686
10.7
18.0
513
90
10.0
25.9
479
189
1.4
100.0
100
666
5.2
13.1
372
221
7.2
27.5
509
221
1.4
100.0
100
5112
10.5
100.0
100
12.9
33.2
946
643
37.6
12.6
358
8.4
33.2
615
894
34.0
17.5
323


watching
Total
4299
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
Used Smart
Used Tablet
Phone for
for Sports
Sports
650
859
38.0
15.1
430
640
37.4
17.1
486
551
32.2
16.7
476
32.6
20.0
370
715
27.2
19.1
353
634
24.1
19.2
356


event
Total
3069
6.3
100.0
100
1526
Used Tablet
for Sports
612
35.8
19.9
568
514
Used Smart
Phone for
Sports
636
24.2
20.7
383
600
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
30.1
33.7
960
404
23.6
36.7
1044
250
14.6
22.8
649
260
15.2
24.1
687
103
6.0
17.9
510
22.8
39.3
728
450
17.1
40.9
757
250
9.5
22.8
422
369
14.0
34.3
634
88
3.4
15.4
285

Buy sports footwear
Other

Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
82.7
100.0
100

Used Smart
Used Tablet
Phone for
for Sports
Sports
14
0.8
2.9
82
43
43
2.5
1.6
9.9
9.9
282
183
563
1234
32.9
1.4
40
46.9
3.1
57

Attended
Total
48683
100.0
100.0
8424
Total
7930
100.0
100.0
2852
1
4037
100.0
50.9
1247
2-3
2644
100.0
33.3
852
4+
1249
100.0
15.7
753
Total
48683
100.0
100.0
8424
17.3
100.0
100
5724
11.8
100.0
100
3130
36.0
100.0
208
2312
29.2
100.0
248
1285
30.9
43.7
178
1043
25.8
45.1
220
641
32.2
29.9
186
664
25.1
28.7
214
439
60.3
26.4
348
605
48.4
26.2
412
205
17.3
100.0
100
5724
11.8
100.0
100
3130
6.4
100.0
100
1969
16.2
100.0
252
846
15.9
49.9
247
384
16.6
34.2
258
294
16.4
15.9
255
169
6.4
100.0
100
1969
4.0
100.0
100
1942
4.0
100.0
10.7
100.0
264
731
9.2
100.0
9.5
45.3
235
244
6.0
33.3
11.1
34.8
275
202
7.7
27.7
13.5
19.9
334
285
22.8
39.0
4.0
100.0
100
1942
4.0
100.0
Total


Attended
Total
100
1100
Total
231
582
1
151
224
2-3
192
271
4+
572
87
Total
100
1100
7.3
100.0
325
237
5.5
38.5
245
170
10.3
46.6
454
67
7.0
14.9
308
2.3
100.0
100
1012
2.3
100.0
100
1012
3.0
100.0
144
147
4.2
71.7
203
2.1
100.0
100
686
2.5
28.3
122
90
58
2.1
100.0
100
686
1.4
100.0
100
666
1.9
100.0
132
269
49
3.4
60.8
240
176
4.6
39.2
328
43
1.4
100.0
100
666
1.4
100.0
100
5112
10.5
100.0
100
3.4
100.0
248
2085
26.3
100.0
250
1.2
18.3
89
876
21.7
42.0
207
6.7
65.6
487
609
23.0
29.2
219
3.5
16.1
252
599
48.0
28.7
457
1.4
100.0
100
5112
10.5
100.0
100

Attended

watching
Total
4299
Total
2016
1
836
2-3
627
4+
552
Total
4299
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
25.4
100.0
288
1337
16.9
100.0
219
1213
15.3
100.0
226
20.7
41.5
235
638
15.8
47.7
206
542
13.4
44.7
198
23.7
31.1
268
385
14.6
28.8
189
243
9.2
20.1
136
44.2
27.4
501
314
25.2
23.5
327
428
34.3
35.3
507
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100

Attended

event
Total
3069
6.3
100.0
100
1526
Total
1104
13.9
100.0
221
812
1
504
12.5
45.6
198
132
2-3
366
13.8
33.1
220
283
4+
234
18.8
21.2
298
397
Total
3069
6.3
100.0
100
1526
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
10.2
100.0
327
271
3.4
100.0
151
478
6.0
100.0
267
519
6.5
100.0
296
273
3.4
100.0
292
3.3
16.2
104
61
1.5
22.5
67
185
4.6
38.6
203
306
7.6
58.9
342
24
0.6
8.7
50
10.7
34.9
342
139
5.3
51.3
233
184
6.9
38.4
308
118
4.5
22.8
202
122
4.6
44.5
390
31.8
48.9
1015
71
5.7
26.2
251
110
8.8
23.0
390
95
7.6
18.3
345
128
10.2
46.7
867
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100

Attended
Buy sports footwear
Other


Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
Total
118
1.5
100.0
144
176
2.2
100.0
246
1
24
0.6
20.3
58
116
2.9
66.3
321
2-3
79
3.0
67.4
291
34
1.3
19.6
145
4+
14
1.2
12.3
113
25
2.0
14.1
220
5078
2791
1792
496
Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
82.7
100.0
100
64.0
100.0
77
69.1
55.0
84
67.8
35.3
82
39.7
9.8
48
82.7
100.0
100

Watched
Computer/Tablet/Sm
Television
Total
48683
100.0
100.0
8424
Total
48683
100.0
100.0
8424
1-2
16857
100.0
34.6
1566
3-11
20837
100.0
42.8
3203
12+
10990
100.0
22.6
3655
Total
4287
100.0
8.8
2202
17.3
100.0
100
5724
11.8
100.0
100
3130
17.3
100.0
100
5724
11.8
100.0
100
3130
9.3
18.6
54
1100
6.5
19.2
56
469
15.4
38.0
89
2202
10.6
38.5
90
1229
33.3
43.4
192
2422
22.0
42.3
187
1432
51.4
26.1
297
1883
43.9
32.9
374
1183
6.4
100.0
100
1969
6.4
100.0
100
1969
2.8
15.0
43
237
5.9
39.3
92
775
13.0
45.7
203
957
27.6
37.8
429
687
4.0
100.0
100
1942
4.0
100.0
4.0
100.0
100
1942
4.0
100.0
1.4
12.0
35
170
1.0
8.8
3.7
39.4
92
896
4.3
46.1
8.7
48.6
215
876
8.0
45.1
16.0
34.9
396
599
14.0
30.8
Total


Watched
Computer/Tablet/Sm
Television
Total
100
1100
Total
100
1100
1-2
25
87
3-11
108
587
12+
200
425
Total
350
284
2.3
100.0
100
1012
2.3
100.0
100
1012
0.5
7.9
23
513
2.8
53.4
125
236
3.9
38.7
171
263
6.6
25.8
293
330
2.1
100.0
100
686
2.1
100.0
100
686
3.0
50.7
146
240
1.1
23.3
55
223
2.4
26.0
115
223
7.7
32.6
370
379
1.4
100.0
100
666
1.4
100.0
100
666
1.4
35.0
101
167
1.1
32.4
76
408
2.0
32.5
144
91
8.9
55.3
628
361
1.4
100.0
100
5112
10.5
100.0
100
1.4
100.0
100
5112
10.5
100.0
100
1.0
25.1
73
537
3.2
10.5
30
2.0
61.3
143
1789
8.6
35.0
82
0.8
13.6
60
2786
25.3
54.5
241
8.4
54.2
615
1435
33.5
28.1
319

Watched
Computer/Tablet/Sm
Television

watching
Total
4299
Total
4299
1-2
699
3-11
1486
12+
2114
Total
1358
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
4.1
16.3
47
652
3.9
17.4
50
513
3.0
15.6
45
7.1
34.6
81
1307
6.3
34.9
82
1116
5.4
33.9
79
19.2
49.2
218
1785
16.2
47.7
211
1663
15.1
50.5
224
31.7
31.6
359
1121
26.1
29.9
340
1067
24.9
32.4
368

Watched
Computer/Tablet/Sm
Television

event
Total
3069
6.3
100.0
100
1526
Total
3069
6.3
100.0
100
1526
1-2
705
4.2
23.0
66
467
3-11
1099
5.3
35.8
84
397
12+
1265
11.5
41.2
183
662
Total
1079
25.2
35.1
399
796
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
2.8
30.6
88
286
1.7
26.0
75
552
3.3
50.3
145
354
2.1
32.8
95
162
1.0
28.3
82
1.9
26.0
61
306
1.5
27.8
65
280
1.3
25.5
60
406
2.0
37.7
88
76
0.4
13.2
31
6.0
43.4
192
509
4.6
46.2
205
266
2.4
24.2
107
318
2.9
29.5
131
336
3.1
58.5
259
18.6
52.2
593
465
10.8
42.2
479
514
12.0
46.9
532
553
12.9
51.3
582
270
6.3
47.1
535

Watched
Computer/Tablet/Sm
Television
Buy sports footwear
Other


Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
82.7
100.0
100
82.7
100.0
100
1-2
141
0.8
28.1
81
248
1.5
56.8
164
15290
3-11
269
1.3
53.8
126
140
0.7
32.1
75
158
0.8
64.3
150
17634
12+
91
0.8
18.1
80
49
0.4
11.1
49
88
0.8
35.7
158
7335
Total
33
0.8
6.6
75
120
2.8
27.5
312
2086
90.7
38.0
110
84.6
43.8
102
66.7
18.2
81
48.6
5.2
59

Watched
Total
48683
100.0
100.0
8424
1-2
1376
100.0
2.8
728
3+
2912
100.0
6.0
1474
17.3
100.0
100
5724
11.8
100.0
100
3130
52.9
8.6
306
645
46.9
11.3
399
373
50.6
17.5
292
1238
42.5
21.6
362
810
47.9
17.3
277
1261
41.5
22.0
353
829
63.3
17.0
366
1262
55.7
22.0
474
707
64.6
12.1
373
895
57.0
15.6
485
430
6.4
100.0
100
1969
27.1
11.9
422
250
27.8
25.9
432
437
27.3
26.5
424
481
31.2
22.6
486
438
27.3
13.7
425
438
4.0
100.0
100
1942
4.0
100.0
18.2
12.7
449
230
16.7
11.9
15.0
22.2
371
368
12.6
19.0
15.8
24.4
391
509
16.8
26.2
19.4
22.3
479
298
13.2
15.3
27.9
22.3
690
104
6.6
5.4
Total


3038
2264
100.0
100.0
6.2
4.7
1456
1434
Tablet
1572
100.0
3.2
1016

Watched
Total
100
1100
1-2
420
109
3+
317
175
2.3
100.0
100
1012
7.9
9.9
351
68
6.0
15.9
265
262
3.7
10.2
163
311
7.6
15.6
336
201
10.9
15.6
484
201
2.1
100.0
100
686
4.9
6.7
236
191
9.0
25.9
433
189
10.2
30.7
492
284
8.9
19.9
427
185
12.8
19.9
616
108
1.4
100.0
100
666
13.9
27.8
983
139
6.5
27.5
460
221
9.3
41.4
663
182
8.2
27.0
580
312
6.9
15.8
489
312
1.4
100.0
100
5112
10.5
100.0
100
10.1
20.9
741
466
33.9
9.1
323
7.6
33.2
556
969
33.3
19.0
317
6.0
27.3
437
953
31.4
18.6
299
13.8
46.8
1007
942
41.6
18.4
396
19.8
46.8
1450
664
42.2
13.0
402

420
330
112
172
Tablet
166
172

Watched

watching
Total
4299
1-2
459
3+
898
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
33.4
10.7
378
330
24.0
8.8
312
358
26.0
10.9
385
30.9
20.9
349
791
27.2
21.1
353
709
24.3
21.5
360

789
911
26.0
18.4
294
775
25.5
20.7
332
658
21.7
20.0
320
40.2
21.2
456
832
36.8
22.2
478
696
30.8
21.1
455
Tablet
641
40.8
14.9
461
570
36.3
15.2
471
544
34.6
16.5
511

Watched

event
Total
3069
6.3
100.0
100
1526
1-2
368
26.7
12.0
424
157
3+
711
24.4
23.2
387
640
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
11.4
10.3
363
22.0
41.9
701
465
16.0
42.2
706
250
8.6
22.8
381
384
13.2
35.6
595
103
3.5
17.9
300
264
19.2
24.1
852
169
12.3
15.7
554
167
12.2
29.2
1032

626
862
20.6
38.1
20.4
28.1
327
604
549
564
18.1
36.0
576
430
14.2
39.1
626
347
11.4
31.6
507
420
13.8
38.9
624
67
2.2
11.6
186
24.9
37.0
796
300
13.2
27.2
586
359
15.9
32.7
703
341
15.1
31.7
681
270
11.9
47.1
1013
Tablet
633
40.2
20.6
638
397
25.2
26.0
805
300
19.1
27.2
843
230
14.6
20.9
648
341
21.7
31.7
981
141
9.0
24.6
762

Watched
Buy sports footwear
Other


Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
1-2
19
1.4
3.7
132
77
5.6
17.6
622
3+
14
0.5
2.9
48
43
1.5
9.9
166

14
33
0.5
1.5
2.9
6.6
46
142
43
120
1.4
5.3
9.9
27.5
159
591
Tablet
33
2.1
6.6
205
43
2.8
9.9
307
647
1438
1582
830
556
82.7
100.0
100
47.1
1.6
57
49.4
3.6
60
52.1
3.9
63
36.7
2.1
44
35.4
1.4
43

Watched
Total
48683
100.0
100.0
8424
Smart
Phone
1300
100.0
2.7
907
Total
Mobile
36339
100.0
74.6
8424
Tablet
20839
100.0
42.8
5602
Smart
Phone
32527
100.0
66.8
7826
17.3
100.0
100
5724
11.8
100.0
100
3130
69.8
10.8
403
784
60.3
13.7
513
506
23.2
100.0
134
5724
15.8
100.0
134
3130
26.9
66.5
155
3742
18.0
65.4
153
1812
24.1
92.9
139
5359
16.5
93.6
140
2979
6.4
100.0
100
1969
38.9
16.2
605
251
8.6
100.0
134
1969
8.7
57.9
135
1353
9.2
95.2
142
1933
4.0
100.0
100
1942
4.0
100.0
19.3
12.8
478
243
18.7
12.5
5.4
100.0
134
1942
5.3
100.0
6.5
68.7
160
1405
6.7
72.3
5.9
98.2
147
1775
5.5
91.4
Total


Watched
Total
100
1100
Smart
Phone
469
63
Total
Mobile
134
1100
Tablet
169
712
Smart
Phone
137
1100
2.3
100.0
100
1012
4.8
5.7
213
139
3.0
100.0
134
1012
3.4
64.7
151
677
3.4
100.0
150
905
2.1
100.0
100
686
10.7
13.8
515
166
2.8
100.0
134
686
3.2
66.9
156
529
2.8
89.4
134
686
1.4
100.0
100
666
12.8
24.3
909
90
1.9
100.0
134
666
2.5
77.1
180
666
2.1
100.0
150
630
1.4
100.0
100
5112
10.5
100.0
100
6.9
13.5
504
504
38.8
9.9
369
1.8
100.0
134
5112
14.1
100.0
134
3.2
100.0
234
3202
15.4
62.6
146
1.9
94.6
142
4662
14.3
91.2
136

Watched

watching
Total
4299
Smart
Phone
509
Total
Mobile
4299
Tablet
2459
Smart
Phone
4159
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
39.1
11.8
443
567
43.6
15.1
567
404
31.1
12.3
460
11.8
100.0
134
3744
10.3
100.0
134
3293
9.1
100.0
134
11.8
57.2
134
2743
13.2
73.3
171
2175
10.4
66.1
154
12.8
96.8
145
3420
10.5
91.3
137
2931
9.0
89.0
133

Watched

event
Total
3069
6.3
100.0
100
1526
Smart
Phone
549
42.3
17.9
671
309
Total
Mobile
3069
8.4
100.0
134
1526
Tablet
2364
11.3
77.0
180
948
Smart
Phone
2789
8.6
90.9
136
1386
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
23.7
20.2
757
251
19.3
22.8
854
268
20.6
24.4
916
217
16.7
20.1
755
129
9.9
22.5
842
4.2
100.0
134
1101
3.0
100.0
134
1097
3.0
100.0
134
1078
3.0
100.0
134
574
1.6
100.0
134
4.5
62.1
145
873
4.2
79.4
185
732
3.5
66.7
156
778
3.7
72.1
169
574
2.8
100.0
234
4.3
90.8
136
915
2.8
83.2
124
1097
3.4
100.0
150
1028
3.2
95.4
143
524
1.6
91.3
137

Watched
Buy sports footwear
Other

Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
82.7
100.0
100

Smart
Phone
392
Total
Mobile
501
1.4
100.0
134
437
1.2
100.0
134
246
0.7
100.0
134
27915
Tablet
325
1.6
65.0
152
289
1.4
66.0
154
89
0.4
36.1
84
15237
Smart
Phone
486
1.5
97.1
145
402
1.2
91.8
137
157
0.5
63.9
96
24700
30.2
1.0
36
76.8
69.3
93
73.1
37.8
88
75.9
61.4
92
77
5.9
17.6
659

Total

Total
48683
100.0
100.0
8424
Twitter
Twitter Users Do
Users Not Follow
16350
8420
100.0
100.0
33.6
17.3
4286
953
Total
7929
100.0
16.3
3333
Daily
1698
100.0
3.5
1142
4-6 Days
a Week
1107
100.0
2.3
549
1-3 Days
a Week
1257
100.0
2.6
807
17.3
100.0
100
5724
11.8
100.0
100
3130
26.2
50.9
151
3342
20.4
58.4
174
1627
11.3
11.3
65
584
6.9
10.2
59
255
42.0
39.6
243
2757
34.8
48.2
296
1372
67.2
13.6
389
1054
62.1
18.4
528
397
49.6
6.5
287
385
34.8
6.7
296
245
64.2
9.6
371
605
48.2
10.6
410
310
6.4
100.0
100
1969
9.9
52.0
155
1813
3.0
8.1
47
132
17.3
43.8
269
1681
23.4
12.7
363
674
22.1
7.8
344
252
24.7
9.9
384
409
4.0
100.0
100
1942
4.0
100.0
11.1
92.1
274
1209
7.4
62.2
1.6
6.7
39
248
2.9
12.8
21.2
85.4
524
961
12.1
49.5
39.7
34.2
981
499
29.4
25.7
22.8
12.8
564
122
11.1
6.3
32.5
20.8
804
121
9.6
6.2

Total
100
1100
Twitter
Twitter Users Do
Users Not Follow
185
74
867
Total
304
867
Daily
737
442
4-6 Days
a Week
277
74
1-3 Days
a Week
241
114
26.1
40.2
1153
127
6.7
6.7
294
49
9.1
10.4
402
193
2.3
100.0
100
1012
5.3
78.8
235
505
136
10.9
78.8
484
370
2.1
100.0
100
686
3.1
49.9
149
357
1.6
13.4
78
32
4.7
36.5
224
325
7.5
12.6
360
127
4.4
4.8
212
141
15.4
19.1
741
19
2.2
52.0
155
573
0.4
4.7
27
1.4
100.0
100
666
4.1
47.4
291
573
7.5
18.5
531
91
12.7
20.5
902
233
1.5
2.7
105
85
1.4
100.0
100
5112
10.5
100.0
100
3.5
86.0
256
2382
14.6
46.6
139
7.2
86.0
528
1780
22.4
34.8
214
5.3
13.6
390
852
50.2
16.7
478
21.0
34.9
1537
259
23.4
5.1
223
6.8
12.7
494
411
32.7
8.0
312
602
7.2
11.8
68


watching
Total
4299
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
Twitter
Twitter Users Do
Users Not Follow
2232
450
13.7
51.9
155
1483
9.1
39.6
118
1720
10.5
52.2
156
5.3
10.5
61
390
4.6
10.4
60
231
2.7
7.0
41
Total
1782
Daily
753
4-6 Days
a Week
283
1-3 Days
a Week
291
22.5
41.4
254
1094
13.8
29.2
179
1488
18.8
45.2
278
44.4
17.5
502
303
17.9
8.1
232
858
50.5
26.1
747
25.5
6.6
289
222
20.0
5.9
260
152
13.8
4.6
204
23.1
6.8
262
371
29.5
9.9
383
135
10.7
4.1
159


event
Total
3069
6.3
100.0
100
1526
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
Twitter
Twitter Users Do
Users Not Follow
1673
406
10.2
4.8
54.5
13.2
162
77
889
133
5.4
58.3
173
761
4.7
69.1
206
602
3.7
54.9
163
648
4.0
60.1
179
278
1.7
48.3
144
1.6
8.7
51
37
0.4
3.4
19
92
1.1
8.4
49
163
1.9
15.1
87
Total
1267
16.0
41.3
253
756
Daily
408
24.0
13.3
381
265
9.5
49.5
304
724
9.1
65.8
404
510
6.4
46.5
285
486
6.1
45.0
277
278
3.5
48.3
297
15.6
17.4
498
328
19.3
29.8
854
193
11.4
17.6
504
258
15.2
23.9
686
242
14.2
42.1
1208
4-6 Days
a Week
180
16.2
5.9
257
112
1-3 Days
a Week
422
33.6
13.8
533
227
10.1
7.3
322
256
23.2
23.3
1025
63
5.7
5.7
252
90
8.1
8.3
365
18.1
14.9
577
139
11.1
12.6
490
198
15.8
18.0
699
104
8.2
9.6
372
36
2.8
6.2
241

Buy sports footwear
Other

Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
82.7
100.0
100

Twitter
Twitter Users Do
Users Not Follow
225
70
1.4
0.8
44.9
14.0
134
81
243
92
1.5
1.1
55.7
21.1
166
122
120
103
0.7
1.2
48.7
42.1
145
243
12064
7468
73.8
30.0
89
88.7
18.5
107
Total
155
2.0
30.9
190
151
1.9
34.5
212
16
0.2
6.6
40
4596
Daily
49
2.9
9.8
281
25
1.5
5.7
162
4-6 Days
a Week
556
558
1-3 Days
a Week
71
5.7
14.2
550
36
2.8
8.2
316
16
1.3
6.6
255
450
58.0
11.4
70
32.8
1.4
40
50.4
1.4
61
35.8
1.1
43

Total

Total
48683
100.0
100.0
8424
Less than
Facebook
Week
Users Not Follow
3867
36913
21922
100.0
100.0
100.0
7.9
75.8
45.0
834
7358
1853
Total
14991
100.0
30.8
5505
Daily
2837
100.0
5.8
1783
4-6 Days
a Week
1551
100.0
3.2
935
17.3
100.0
100
5724
11.8
100.0
100
3130
21.6
9.9
125
713
18.4
12.4
157
420
19.9
87.3
115
5207
14.1
91.0
120
3130
8.5
22.0
49
981
4.5
17.1
38
436
36.7
65.4
212
4226
28.2
73.8
240
2695
62.9
21.2
363
1672
59.0
29.2
501
1161
60.3
11.1
349
711
45.8
12.4
390
359
6.4
100.0
100
1969
10.9
13.4
169
346
8.5
100.0
132
1798
2.0
13.9
31
500
18.0
86.1
280
1298
40.9
37.1
636
657
23.1
11.5
360
169
4.0
100.0
100
1942
4.0
100.0
9.0
17.6
221
218
5.6
11.2
4.9
91.3
120
1655
4.5
85.2
2.3
25.4
56
278
1.3
14.3
8.7
65.9
214
1376
9.2
70.9
23.2
33.4
573
443
15.6
22.8
10.9
8.6
269
313
20.2
16.1

Less than
Facebook
Total
Week
Users Not Follow
100
142
112
32
1100
236
923
108
2.3
100.0
100
1012
2.1
100.0
100
686
38
2.5
90.9
120
629
1.4
100.0
100
666
1.0
5.6
70
165
1.7
91.6
121
575
1.4
100.0
100
5112
10.5
100.0
100
4.3
24.7
311
258
6.7
5.0
63
1.6
86.4
114
4215
11.4
82.4
109
6.1
21.5
270
Total
230
814
Daily
391
474
4-6 Days
a Week
506
2.5
83.9
111
920
0.5
9.9
22
96
5.4
74.0
240
824
16.7
43.1
740
369
49
0.4
9.5
21
32
5.5
81.4
264
597
13.0
36.5
626
215
3.1
4.8
151
141
0.1
4.7
10
4.0
86.9
282
575
7.6
31.4
538
50
9.1
20.5
644
190
3.8
86.4
281
3222
21.5
63.0
205
1.8
7.5
128
1381
48.7
27.0
463
12.2
28.5
894
500
32.2
9.8
307
993
4.5
19.4
43


watching
Less than
Facebook
Total
Week
Users Not Follow
4299
455
3658
850
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
11.8
10.6
133
198
5.1
5.3
67
343
8.9
10.4
131
9.9
85.1
112
3226
8.7
86.2
114
2802
7.6
85.1
112
3.9
19.8
44
585
2.7
15.6
35
353
1.6
10.7
24
Total
2808
Daily
1199
4-6 Days
a Week
386
18.7
65.3
212
2641
17.6
70.5
229
2449
16.3
74.4
242
42.3
27.9
479
1088
38.3
29.1
499
963
34.0
29.3
502
24.9
9.0
282
568
36.6
15.2
476
477
30.7
14.5
454


event
Total
3069
6.3
100.0
100
1526
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
Less than
Facebook
Week
Users Not Follow
257
2583
604
6.6
7.0
2.8
8.4
84.2
19.7
105
111
44
152
1233
96
3.9
9.9
125
56
1.4
5.1
64
34
0.9
3.2
40
3.3
80.8
107
884
2.4
80.3
106
770
2.1
70.2
93
917
2.5
85.1
112
460
1.2
80.1
106
0.4
6.3
14
74
0.3
6.7
15
52
0.2
4.8
11
29
0.1
2.7
6
52
0.2
9.1
20
Total
1979
13.2
64.5
209
1137
Daily
894
31.5
29.1
500
460
7.6
74.5
242
810
5.4
73.6
239
718
4.8
65.4
212
888
5.9
82.4
268
408
2.7
71.0
230
16.2
30.2
518
467
16.5
42.5
728
346
12.2
31.6
542
363
12.8
33.7
578
151
5.3
26.4
452
4-6 Days
a Week
410
26.4
13.4
419
195
12.6
12.8
402
121
7.8
11.0
344
90
5.8
8.3
261
31
2.0
5.4
170

Buy sports footwear
Other

Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
82.7
100.0
100

Less than
Facebook
Week
Users Not Follow
34
477
0.9
1.3
6.9
95.2
87
126
91
321
2.3
0.9
20.7
73.4
261
97
208
103
0.6
0.5
84.8
42.1
112
93
3033
29555
20070
78.4
7.5
95
80.1
73.4
97
91.5
49.9
111
Daily
99
3.5
19.7
339
74
2.6
17.0
292
4-6 Days
a Week
Total
477
3.2
95.2
309
321
2.1
73.4
238
105
0.7
42.7
139
9486
1054
616
63.3
23.6
77
37.1
2.6
45
39.7
1.5
48

Less than
Once a
Week Past Year
7153
1705
100.0
100.0
14.7
3.5
1481
1019
Total
48683
100.0
100.0
8424
1-3 Days
a Week
3450
100.0
7.1
1305
17.3
100.0
100
5724
11.8
100.0
100
3130
37.8
15.5
219
1059
30.7
18.5
261
722
20.7
17.6
120
784
11.0
13.7
93
453
59.8
12.1
345
875
51.3
15.3
437
356
23.9
26.1
138
1720
18.7
30.1
159
897
6.4
100.0
100
1969
20.9
23.1
325
242
6.3
14.5
98
230
20.9
11.4
325
332
9.8
28.7
152
704
4.0
100.0
100
1942
4.0
100.0
7.0
12.3
174
277
8.0
14.3
3.2
11.7
79
343
4.8
17.6
19.5
16.9
481
283
16.6
14.5
7.7
35.8
189
469
5.1
24.2
Total

Ever
Partic.
9194
100.0
18.9
2195

Less than
Once a
Week Past Year
120
415
119
112
Total
100
1100
1-3 Days
a Week
202
220
2.3
100.0
100
1012
6.4
20.0
283
213
1.7
10.9
74
192
6.6
10.2
291
285
3.6
30.0
159
413
2.1
100.0
100
686
6.2
21.1
297
114
2.7
19.0
129
127
16.7
28.1
804
190
4.5
40.8
216
251
1.4
100.0
100
666
3.3
16.6
234
181
1.8
18.5
126
155
11.2
27.8
792
190
2.7
36.6
194
240
1.4
100.0
100
5112
10.5
100.0
100
5.2
27.1
383
597
17.3
11.7
165
2.2
23.3
159
745
10.4
14.6
99
11.2
28.6
817
488
28.6
9.5
272
2.6
36.0
191
1166
12.7
22.8
121
Ever
Partic.
128
330


watching
Total
4299
8.8
100.0
100
3744
7.7
100.0
100
3293
6.8
100.0
100
Less than
1-3 Days
Once a
a Week
Week Past Year
553
670
454
16.0
12.9
181
335
9.7
8.9
126
517
15.0
15.7
221
9.4
15.6
106
651
9.1
17.4
118
493
6.9
15.0
102
26.6
10.6
301
586
34.4
15.7
447
457
26.8
13.9
396
Ever
Partic.
1050
11.4
24.4
129
1034
11.2
27.6
146
823
9.0
25.0
132


event
Total
3069
6.3
100.0
100
1526
1-3 Days
a Week
324
9.4
10.5
149
347
3.1
100.0
100
1101
2.3
100.0
100
1097
2.3
100.0
100
1078
2.2
100.0
100
574
1.2
100.0
100
10.1
22.8
321
37
1.1
3.4
47
157
4.5
14.3
201
241
7.0
22.3
315
63
1.8
10.9
154
Less than
Once a
Week Past Year
352
623
4.9
36.5
11.5
20.3
78
580
134
231
1.9
8.8
60
185
2.6
16.8
115
215
3.0
19.6
133
195
2.7
18.1
123
162
2.3
28.3
193
13.6
15.2
433
411
24.1
37.4
1067
252
14.8
22.9
655
139
8.2
12.9
369
63
3.7
10.9
311
Ever
Partic.
902
9.8
29.4
156
553
6.0
36.2
192
564
6.1
51.3
271
455
4.9
41.5
220
386
4.2
35.8
189
170
1.8
29.6
157

Buy sports footwear
Other


Total
501
1.0
100.0
100
437
0.9
100.0
100
246
0.5
100.0
100
40259
1-3 Days
a Week
105
3.0
20.9
295
56
1.6
12.8
181
105
3.0
42.7
602
2145
82.7
100.0
100
62.2
5.3
75
Less than
Once a
Week Past Year
274
50
3.8
2.9
54.6
9.9
372
283
190
50
2.7
2.9
43.5
11.4
296
325
5672
686
Ever
Partic.
74
0.8
14.7
78
74
0.8
16.8
89
37
0.4
15.2
81
6998
79.3
14.1
96
40.2
1.7
49
76.1
17.4
92

Activities on Computer, Tablet or Smart Phone of
those Attended/Watched (any): Hockey: NHL
Gender
Total
Have used for activities related to sports (Net)
Check scores of games
Use Facebook to like/follow/post about a sport

(player, team, league, etc.)
Age
Total
59579
100.0
100.0
50798
Male
36920
100.0
62.0
32138
Female
22659
100.0
38.0
18660
13-17
3134
100.0
5.3
2950
18-24
6743
100.0
11.3
6172
25-34
11190
100.0
18.8
10007
35-49
14797
100.0
24.8
13234
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
87.0
63.3
102
28035
75.9
63.9
103
22183
60.1
62.5
101
22329
60.5
62.9
102
16678
45.2
66.9
108
11087
82.3
36.7
97
15856
70.0
36.1
95
13322
58.8
37.5
99
13161
58.1
37.1
98
8270
36.5
33.1
87
9442
94.1
5.8
110
2478
79.1
5.6
107
1698
54.2
4.8
91
2653
84.6
7.5
142
1516
48.4
6.1
116
1391
91.5
12.2
107
5381
79.8
12.3
108
4242
62.9
11.9
106
5483
81.3
15.4
136
4012
59.5
16.1
142
2998
89.4
19.7
105
8472
75.7
19.3
103
7226
64.6
20.4
108
7697
68.8
21.7
115
5452
48.7
21.9
116
5622
89.4
26.1
105
11268
76.2
25.7
103
9853
66.6
27.7
112
9321
63.0
26.3
106
6775
45.8
27.2
109
6410

Gender
Use Google+ to follow/post about a sport (player,

team, league, etc.)
Use Instagram to follow/post about a sport

Use Twitter to follow/post about a sport (player,

team, league, etc.)
Use Pinterest to pin/follow/post about a sport

Use Tumblr to follow/post about a sport (player,

team, league, etc.)
Age
Total
34.5
100.0
100
11997
Male
30.0
54.0
87
7506
Female
41.7
46.0
121
4491
13-17
44.4
6.8
129
865
18-24
44.5
14.6
129
1168
25-34
50.2
27.4
146
2189
35-49
43.3
31.2
126
3032
20.1
100.0
100
11446
20.3
62.6
101
5922
19.8
37.4
98
5524
27.6
7.2
137
1387
17.3
9.7
86
2256
19.6
18.2
97
3276
20.5
25.3
102
3154
19.2
100.0
100
10170
16.0
51.7
83
6663
24.4
48.3
127
3508
44.3
12.1
230
955
33.5
19.7
174
2506
29.3
28.6
152
2573
21.3
27.6
111
3116
17.1
100.0
100
9155
18.0
65.5
106
4185
15.5
34.5
91
4970
30.5
9.4
179
892
37.2
24.6
218
1888
23.0
25.3
135
1929
21.1
30.6
123
2756
15.4
100.0
100
8234
11.3
45.7
74
4480
21.9
54.3
143
3754
28.5
9.7
185
1117
28.0
20.6
182
1363
17.2
21.1
112
1745
18.6
30.1
121
2637
13.8
12.1
16.6
35.6
20.2
15.6
17.8

Gender
Read sports articles/blogs
Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
Male
54.4
88
23258
63.0
68.7
111
22062
59.8
65.8
106
Female
45.6
120
10606
46.8
31.3
82
11475
50.6
34.2
90
Age
13-17
13.6
258
1636
52.2
4.8
92
2299
73.4
6.9
130
18-24
16.6
146
4161
61.7
12.3
109
4150
61.6
12.4
109
25-34
21.2
113
6901
61.7
20.4
109
6884
61.5
20.5
109
35-49
32.0
129
9143
61.8
27.0
109
8600
58.1
25.6
103

Gender
Watch sports
Buy tickets to games

event
Buy sports footwear
Age
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
Male
18947
51.3
65.5
106
16976
46.0
62.6
101
14954
40.5
57.7
93
12091
32.7
58.6
95
11496
Female
9960
44.0
34.5
91
10157
44.8
37.4
98
10984
48.5
42.3
111
8530
37.6
41.4
109
7135
13-17
2125
67.8
7.3
140
1550
49.5
5.7
109
1940
61.9
7.5
142
1586
50.6
7.7
146
1566
18-24
4306
63.9
14.9
132
3902
57.9
14.4
127
4229
62.7
16.3
144
3238
48.0
15.7
139
2219
25-34
6550
58.5
22.7
121
5988
53.5
22.1
118
6279
56.1
24.2
129
4494
40.2
21.8
116
3928
35-49
7901
53.4
27.3
110
7343
49.6
27.1
109
7455
50.4
28.7
116
5713
38.6
27.7
112
5414
31.3
100.0
100
17733
29.8
100.0
100
13958
31.1
61.7
100
12786
34.6
72.1
116
8127
31.5
38.3
101
4948
21.8
27.9
73
5832
50.0
8.4
160
2030
64.8
11.4
218
1355
32.9
11.9
105
2549
37.8
14.4
127
1818
35.1
21.1
112
4272
38.2
24.1
128
2743
36.6
29.1
117
5352
36.2
30.2
122
4339

Gender
Other
Have not used for activities related to sports

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
Male
22.0
58.2
94
1002
2.7
56.8
92
4781
13.0
54.5
88
Female
25.7
41.8
110
761
3.4
43.2
114
4000
17.7
45.5
120
Age
13-17
43.2
9.7
185
139
4.4
7.9
150
184
5.9
2.1
40
18-24
27.0
13.0
115
254
3.8
14.4
127
571
8.5
6.5
57
25-34
24.5
19.7
105
284
2.5
16.1
86
1183
10.6
13.5
72
35-49
29.3
31.1
125
511
3.5
29.0
117
1563
10.6
17.8
72

Age
Total

Household Income
Total
59579
100.0
100.0
50798
50+
23715
100.0
39.8
18435
Under
$25K
8640
100.0
14.5
6636
$25K$49.9K
12363
100.0
20.7
10315
$50K$99.9K
20424
100.0
34.3
17824
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
77.7
36.3
91
16292
68.7
37.1
93
12486
52.7
35.2
88
10337
43.6
29.1
73
7193
30.3
28.8
72
4108
76.8
13.1
90
5348
61.9
12.2
84
4154
48.1
11.7
81
4362
50.5
12.3
85
2888
33.4
11.6
80
2898
83.4
20.3
98
8890
71.9
20.3
98
7383
59.7
20.8
100
7311
59.1
20.6
99
5242
42.4
21.0
101
4595
87.3
35.1
102
15512
76.0
35.3
103
12831
62.8
36.1
105
12728
62.3
35.9
105
8407
41.2
33.7
98
7551
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
16023
12833
88.3
31.5
104
14140
77.9
32.2
106
11139
61.4
31.4
103
11089
61.1
31.2
103
8411
46.3
33.7
111
5486
85.7
25.3
101
11252
75.2
25.6
102
9686
64.7
27.3
109
8500
56.8
24.0
95
6021
40.2
24.1
96
5144

Age

team, league, etc.)


team, league, etc.)


team, league, etc.)
Household Income
Re
Total
34.5
100.0
100
11997
50+
17.3
20.0
50
4743
Under
$25K
33.5
14.1
97
1849
$25K$49.9K
37.2
22.4
108
2658
$50K$99.9K
37.0
36.8
107
3654
$100K
&Over North East
30.2
34.4
26.7
25.1
88
100
3836
2857
20.1
100.0
100
11446
20.0
39.5
99
1373
21.4
15.4
106
1337
21.5
22.2
107
2888
17.9
30.5
89
3857
21.1
32.0
105
3364
19.1
23.8
95
2929
19.2
100.0
100
10170
5.8
12.0
30
1020
15.5
11.7
81
1163
23.4
25.2
122
1898
18.9
33.7
98
3693
18.5
29.4
96
3416
19.6
25.6
102
2424
17.1
100.0
100
9155
4.3
10.0
25
1690
13.5
11.4
79
1351
15.4
18.7
90
2222
18.1
36.3
106
2834
18.8
33.6
110
2748
16.2
23.8
95
2042
15.4
100.0
100
8234
7.1
18.5
46
1373
15.6
14.8
102
1294
18.0
24.3
117
1934
13.9
31.0
90
2814
15.1
30.0
99
2191
13.6
22.3
89
1947
13.8
5.8
15.0
15.6
13.8
12.1
13.0

Age
Household Income
Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
50+
16.7
42
12024
50.7
35.5
89
11603
48.9
34.6
87
Under
$25K
15.7
108
4127
47.8
12.2
84
3923
45.4
11.7
81
$25K$49.9K
23.5
113
6998
56.6
20.7
100
6443
52.1
19.2
93
$50K$99.9K
34.2
100
11106
54.4
32.8
96
12592
61.7
37.5
110
Re
$100K
&Over North East
26.6
23.6
87
94
11633
9013
64.1
60.2
34.4
26.6
113
106
10578
8961
58.3
59.9
31.5
26.7
104
106

Age
Watch sports

event
Buy sports footwear
Household Income
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
50+
8025
33.8
27.8
70
8350
35.2
30.8
77
6034
25.4
23.3
58
5590
23.6
27.1
68
5505
Under
$25K
3638
42.1
12.6
87
2424
28.1
8.9
62
2256
26.1
8.7
60
1944
22.5
9.4
65
2534
$25K$49.9K
5775
46.7
20.0
96
4695
38.0
17.3
83
4888
39.5
18.8
91
4228
34.2
20.5
99
4127
$50K$99.9K
9741
47.7
33.7
98
10295
50.4
37.9
111
9331
45.7
36.0
105
7051
34.5
34.2
100
6545
31.3
100.0
100
17733
29.8
100.0
100
13958
23.2
29.5
74
3530
14.9
19.9
50
3703
29.3
13.6
94
2042
23.6
11.5
79
1435
33.4
22.2
107
3442
27.8
19.4
94
2907
32.0
35.1
102
6798
33.3
38.3
112
4375
Re
$100K
&Over North East
9752
6722
53.7
44.9
33.7
23.3
111
93
9717
6468
53.5
43.2
35.8
23.8
118
95
9462
6006
52.1
40.1
36.5
23.2
120
92
7398
4873
40.8
32.6
35.9
23.6
118
94
5424
4356
29.9
29.1
96
5452
30.0
30.7
101
5242
29.1
23.4
93
4557
30.4
25.7
102
3137

Age
Other

Household Income
Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
50+
15.6
26.5
67
574
2.4
32.6
82
5280
22.3
60.1
151
Under
$25K
16.6
10.3
71
309
3.6
17.5
121
2004
23.2
22.8
157
$25K$49.9K
23.5
20.8
100
439
3.5
24.9
120
2048
16.6
23.3
112
$50K$99.9K
21.4
31.3
91
494
2.4
28.0
82
2600
12.7
29.6
86
Re
$100K
&Over North East
28.9
21.0
37.6
22.5
123
89
521
377
2.9
2.5
29.6
21.4
97
85
2129
2134
11.7
14.3
24.2
24.3
80
97

Region
Total

Total
59579
100.0
100.0
50798
North
Central
16269
100.0
27.3
13155
South
16625
100.0
27.9
14095
West
11718
100.0
19.7
10715
Total
12933
100.0
21.7
11937
$1-49
6237
100.0
10.5
5609
$50+
6696
100.0
11.2
6328
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
80.9
25.9
95
11652
71.6
26.5
97
9035
55.5
25.4
93
9217
56.7
26.0
95
6081
37.4
24.4
89
5554
84.8
27.7
99
12022
72.3
27.4
98
9409
56.6
26.5
95
10066
60.5
28.4
102
7134
42.9
28.6
102
5277
91.4
21.1
107
8964
76.5
20.4
104
7375
62.9
20.8
106
7708
65.8
21.7
110
5713
48.8
22.9
116
4554
92.3
23.5
108
10605
82.0
24.2
111
9192
71.1
25.9
119
10393
80.4
29.3
135
6890
53.3
27.6
127
7147
89.9
11.0
105
4989
80.0
11.4
109
3876
62.2
10.9
104
5302
85.0
14.9
143
3394
54.4
13.6
130
3818
94.5
12.5
111
5617
83.9
12.8
114
5316
79.4
15.0
133
5091
76.0
14.3
128
3496
52.2
14.0
125
3329

Region

team, league, etc.)


team, league, etc.)


team, league, etc.)
Total
34.5
100.0
100
11997
North
Central
34.1
27.1
99
2462
South
31.7
25.7
92
4579
West
38.9
22.2
113
2098
Total
55.3
34.8
160
4079
$1-49
61.2
18.6
178
2170
$50+
49.7
16.2
144
1909
20.1
100.0
100
11446
15.1
20.5
75
2508
27.5
38.2
137
3650
17.9
17.5
89
2359
31.5
34.0
157
4485
34.8
18.1
173
2956
28.5
15.9
142
1529
19.2
100.0
100
10170
15.4
21.9
80
2981
22.0
31.9
114
2876
20.1
20.6
105
1889
34.7
39.2
181
4005
47.4
25.8
247
2595
22.8
13.4
119
1410
17.1
100.0
100
9155
18.3
29.3
107
1878
17.3
28.3
101
3246
16.1
18.6
94
1989
31.0
39.4
181
3846
41.6
25.5
244
2343
21.1
13.9
123
1502
15.4
100.0
100
8234
11.5
20.5
75
1674
19.5
35.5
127
2630
17.0
21.7
110
1982
29.7
42.0
194
3062
37.6
25.6
244
2027
22.4
16.4
146
1035
13.8
10.3
15.8
16.9
23.7
32.5
15.5

Region
Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
North
Central
20.3
74
9027
55.5
26.7
98
8855
54.4
26.4
97
South
31.9
114
9166
55.1
27.1
97
8945
53.8
26.7
96
West
24.1
122
6658
56.8
19.7
100
6776
57.8
20.2
103
Total
37.2
171
8924
69.0
26.4
121
9252
71.5
27.6
127
$1-49
24.6
235
4230
67.8
12.5
119
4912
78.8
14.6
140
$50+
12.6
112
4694
70.1
13.9
123
4340
64.8
12.9
115

Region
Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
North
Central
6802
41.8
23.5
86
7372
45.3
27.2
100
7232
44.4
27.9
102
5265
32.4
25.5
93
5298
South
8717
52.4
30.2
108
7783
46.8
28.7
103
7205
43.3
27.8
100
6556
39.4
31.8
114
4923
West
6665
56.9
23.1
117
5509
47.0
20.3
103
5494
46.9
21.2
108
3928
33.5
19.0
97
4054
Total
8440
65.3
29.2
135
8966
69.3
33.0
152
8397
64.9
32.4
149
8160
63.1
39.6
182
6503
$1-49
4281
68.6
14.8
141
4560
73.1
16.8
161
3988
63.9
15.4
147
3742
60.0
18.1
173
3757
$50+
4158
62.1
14.4
128
4406
65.8
16.2
144
4410
65.9
17.0
151
4418
66.0
21.4
191
2746
31.3
100.0
100
17733
29.8
100.0
100
13958
32.6
28.4
104
4484
27.6
25.3
93
3607
29.6
26.4
95
5073
30.5
28.6
103
4542
34.6
21.8
111
3619
30.9
20.4
104
2673
50.3
34.9
161
5700
44.1
32.1
148
5744
60.2
20.2
193
3124
50.1
17.6
168
3144
41.0
14.7
131
2576
38.5
14.5
129
2600

Region
Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
North
Central
22.2
25.8
95
635
3.9
36.0
132
3114
19.1
35.5
130
South
27.3
32.5
117
438
2.6
24.8
89
2530
15.2
28.8
103
West
22.8
19.1
97
313
2.7
17.8
90
1003
8.6
11.4
58
Total
44.4
41.1
190
553
4.3
31.3
144
997
7.7
11.3
52
$1-49
50.4
22.5
215
284
4.5
16.1
154
628
10.1
7.1
68
$50+
38.8
18.6
166
269
4.0
15.3
136
369
5.5
4.2
37


Attended 4+ Games
Total

Total
59579
100.0
100.0
50798
Total
Attended 4+
Games
1876
100.0
3.1
1713
Total
Watched
Television
12+ Games
12542
100.0
21.1
11122
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
91.3
3.4
107
1576
84.0
3.6
114
1472
78.5
4.1
132
1254
66.8
3.5
112
887
47.3
3.6
113
814
88.7
21.9
104
10000
79.7
22.8
108
9060
72.2
25.5
121
7922
63.2
22.3
106
5819
46.4
23.3
111
5119
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
3710
1521
100.0
7.3
117
3287
88.6
7.5
120
2177
58.7
6.1
98
3219
86.8
9.1
146
2061
55.6
8.3
133
2168
100.0
3.0
117
1383
91.0
3.2
123
1280
84.2
3.6
141
1204
79.2
3.4
133
838
55.1
3.4
132
764
Used Tablet
for Sports
996
100.0
1.7
996
100.0
2.0
117
859
86.2
2.0
117
794
79.7
2.2
134
867
87.0
2.4
146
606
60.9
2.4
145
614


Attended 4+ Games

team, league, etc.)


team, league, etc.)


team, league, etc.)
Total
34.5
100.0
100
11997
Total
Attended 4+
Games
43.4
4.0
126
446
Total
Watched
Television
12+ Games
40.8
24.9
118
2530
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
58.4
50.2
10.6
3.7
170
146
1136
396
20.1
100.0
100
11446
23.8
3.7
118
477
20.2
21.1
100
2262
30.6
9.5
152
1632
26.0
3.3
129
477
32.1
2.7
160
309
19.2
100.0
100
10170
25.4
4.2
132
524
18.0
19.8
94
2488
44.0
14.3
229
1721
31.4
4.2
163
524
31.0
2.7
162
351
17.1
100.0
100
9155
27.9
5.1
164
187
19.8
24.5
116
1415
46.4
16.9
272
862
34.4
5.1
202
138
35.3
3.5
207
119
15.4
100.0
100
8234
10.0
2.0
65
214
11.3
15.5
73
1099
23.2
9.4
151
804
9.1
1.5
59
214
12.0
1.3
78
196
13.8
11.4
8.8
21.7
14.1
19.6
Used Tablet
for Sports
61.7
3.0
179
320

Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
Total
Attended 4+
Games
2.6
83
1154
61.5
3.4
108
1170
62.4
3.5
111
Total
Watched
Television
12+ Games
13.3
63
8246
65.7
24.3
116
9014
71.9
26.9
128

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
9.8
2.6
157
102
2643
1012
71.2
66.5
7.8
3.0
125
117
2879
978
77.6
64.3
8.6
2.9
138
114
Used Tablet
for Sports
2.4
142
621
62.4
1.8
110
588
59.0
1.8
105


Attended 4+ Games
Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
Total
Attended 4+
Games
1111
59.2
3.8
122
1450
77.3
5.3
170
946
50.4
3.6
116
1031
54.9
5.0
159
543
Total
Watched
Television
12+ Games
6636
52.9
23.0
109
6852
54.6
25.3
120
5882
46.9
22.7
108
4938
39.4
23.9
114
4594
31.3
100.0
100
17733
29.8
100.0
100
13958
29.0
2.9
93
813
43.4
4.6
146
583
36.6
24.7
117
4713
37.6
26.6
126
3259
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1035
100.0
68.0
12.8
3.6
206
140
2806
1258
75.6
82.7
10.3
4.6
166
182
2460
946
66.3
62.2
9.5
3.6
152
143
2723
839
73.4
55.1
13.2
4.1
212
159
2500
467
67.4
13.4
215
2440
65.8
13.8
221
2139
30.7
2.5
98
764
50.2
4.3
169
533
Used Tablet
for Sports
736
73.9
2.5
152
863
86.6
3.2
190
585
58.7
2.3
135
682
68.4
3.3
198
340
34.2
1.8
109
381
38.3
2.2
129
365

Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
Total
Attended 4+
Games
31.1
4.2
133
58
3.1
3.3
104
163
8.7
1.9
59
Total
Watched
Television
12+ Games
26.0
23.3
111
586
4.7
33.2
158
1419
11.3
16.2
77

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
57.6
35.0
15.3
3.8
246
150
194
58
5.2
3.8
11.0
3.3
177
128
Used Tablet
for Sports
36.7
2.6
156

Attended 4+ Games
Total

Total
59579
100.0
100.0
50798
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
1335
8901
100.0
2.6
117
1198
89.7
2.7
122
1095
82.0
3.1
138
1059
79.3
3.0
133
692
51.8
2.8
124
725
100.0
17.5
117
8343
93.7
19.0
127
7652
86.0
21.6
144
7013
78.8
19.8
132
5201
58.4
20.8
140
4840
Used Tablet
for Sports
5021
100.0
8.4
5021
100.0
9.9
117
4809
95.8
11.0
130
4217
84.0
11.9
141
3825
76.2
10.8
128
3110
61.9
12.5
148
2720
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
7921
3427
100.0
15.6
117
7488
94.5
17.1
128
6783
85.6
19.1
144
6488
81.9
18.3
138
4749
60.0
19.0
143
4496
100.0
6.7
117
3287
95.9
7.5
130
2177
63.5
6.1
107
3219
93.9
9.1
158
2061
60.2
8.3
144
2168

Attended 4+ Games

team, league, etc.)


team, league, etc.)


team, league, etc.)
Total
34.5
100.0
100
11997

Phone for
Device for
Sports
Sports
54.3
54.4
3.5
23.6
157
158
355
2139
Used Tablet
for Sports
54.2
13.2
157
1530
Watched Onli

Phone for
Device for
Sports
Sports
56.8
63.3
21.9
10.6
165
184
1903
1136
20.1
100.0
100
11446
26.6
3.0
132
477
24.0
17.8
119
2238
30.5
12.8
151
1298
24.0
15.9
119
2088
33.1
9.5
165
1632
19.2
100.0
100
10170
35.7
4.2
186
468
25.1
19.6
131
2442
25.8
11.3
135
1165
26.4
18.2
137
2378
47.6
14.3
248
1721
17.1
100.0
100
9155
35.0
4.6
205
138
27.4
24.0
161
1391
23.2
11.5
136
1022
30.0
23.4
176
1241
50.2
16.9
294
862
15.4
100.0
100
8234
10.3
1.5
67
214
15.6
15.2
102
1075
20.4
11.2
133
745
15.7
13.6
102
925
25.1
9.4
164
804
13.8
16.0
12.1
14.8
11.7
23.5

Attended 4+ Games
Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100

Phone for
Device for
Sports
Sports
2.6
13.1
116
87
866
6919
64.9
77.7
2.6
20.4
114
137
857
7398
64.2
83.1
2.6
22.1
114
148
Used Tablet
for Sports
9.0
107
3897
77.6
11.5
137
4319
86.0
12.9
153
Watched Onli

Phone for
Device for
Sports
Sports
11.2
9.8
84
170
6185
2643
78.1
77.1
18.3
7.8
137
136
6661
2879
84.1
84.0
19.9
8.6
149
149

Attended 4+ Games
Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
31.3
100.0
100
17733
29.8
100.0
100
13958

Phone for
Device for
Sports
Sports
914
5998
68.4
67.4
3.2
20.8
141
139
1114
5925
83.4
66.6
4.1
21.8
183
146
946
5882
70.8
66.1
3.6
22.7
163
152
695
4334
52.0
48.7
3.4
21.0
150
141
363
4142
27.2
1.9
87
724
54.2
4.1
182
469
46.5
22.2
149
4398
49.4
24.8
166
3096
Used Tablet
for Sports
3728
74.2
12.9
153
3541
70.5
13.1
155
3224
64.2
12.4
147
2613
52.0
12.7
150
2506
49.9
13.4
160
2527
50.3
14.3
169
2105
Watched Onli

Phone for
Device for
Sports
Sports
5508
3427
69.5
100.0
19.1
11.9
143
206
5502
2806
69.5
81.9
20.3
10.3
153
180
5872
2460
74.1
71.8
22.6
9.5
170
165
3956
2723
49.9
79.5
19.2
13.2
144
230
3810
2500
48.1
20.4
154
3895
49.2
22.0
165
2888
72.9
13.4
233
2440
71.2
13.8
239
2139

Attended 4+ Games
Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100

Phone for
Device for
Sports
Sports
35.1
34.8
3.4
22.2
150
148
58
472
4.3
5.3
3.3
26.7
146
179
Used Tablet
for Sports
41.9
15.1
179
217
4.3
12.3
146
Watched Onli

Phone for
Device for
Sports
Sports
36.5
62.4
20.7
15.3
156
266
346
194
4.4
5.7
19.6
11.0
148
191

Total

Total
59579
100.0
100.0
50798
Used Tablet
for Sports
2291
100.0
3.8
2291
Used Smart
Phone for
Sports
3275
100.0
5.5
3275
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
100.0
4.5
117
2152
93.9
4.9
127
1730
75.5
4.9
127
2085
91.0
5.9
153
1548
67.6
6.2
161
1279
100.0
6.4
117
3134
95.7
7.1
130
2060
62.9
5.8
106
3067
93.7
8.6
157
1945
59.4
7.8
142
2093


team, league, etc.)


team, league, etc.)


team, league, etc.)
Total
34.5
100.0
100
11997
Used Tablet
for Sports
55.8
6.2
162
1117
Used Smart
Phone for
Sports
63.9
10.2
185
1094
20.1
100.0
100
11446
48.8
9.3
242
903
33.4
9.1
166
1632
19.2
100.0
100
10170
39.4
7.9
205
919
49.8
14.3
259
1594
17.1
100.0
100
9155
40.1
9.0
235
823
48.7
15.7
285
862
15.4
100.0
100
8234
35.9
9.0
234
804
26.3
9.4
171
804
13.8
35.1
24.5

Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
Used Tablet
for Sports
9.8
254
1709
74.6
5.0
131
1924
84.0
5.7
149
Used Smart
Phone for
Sports
9.8
178
2526
77.1
7.5
136
2726
83.3
8.1
148

Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
Used Tablet
for Sports
2291
100.0
7.9
206
1846
80.6
6.8
177
1379
60.2
5.3
138
1841
80.4
8.9
232
1503
Used Smart
Phone for
Sports
3275
100.0
11.3
206
2731
83.4
10.1
183
2424
74.0
9.3
170
2648
80.9
12.8
234
2389
31.3
100.0
100
17733
29.8
100.0
100
13958
65.6
8.1
210
1570
68.5
8.9
230
1429
72.9
12.8
233
2364
72.2
13.3
243
2139

Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
Used Tablet
for Sports
62.4
10.2
266
194
8.5
11.0
286
Used Smart
Phone for
Sports
65.3
15.3
279
194
5.9
11.0
200

Attended
Total

Total
59579
100.0
100.0
50798
Total
12021
100.0
100.0
11095
1
6752
100.0
56.2
6212
2-3
3393
100.0
28.2
3170
4+
1876
100.0
15.6
1713
Total
56103
100.0
100.0
47812
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
92.3
100.0
108
9335
77.7
100.0
105
8173
68.0
100.0
114
8637
71.8
100.0
121
6101
50.8
100.0
121
5118
92.0
56.0
108
4950
73.3
53.0
100
4268
63.2
52.2
106
4991
73.9
57.8
124
3413
50.5
55.9
121
2870
93.4
28.6
110
2809
82.8
30.1
112
2432
71.7
29.8
120
2391
70.5
27.7
118
1801
53.1
29.5
127
1434
91.3
15.4
107
1576
84.0
16.9
114
1472
78.5
18.0
132
1254
66.8
14.5
112
887
47.3
14.5
113
814
85.2
100.0
100
41798
74.5
100.0
101
33689
60.0
100.0
101
33292
59.3
100.0
100
23540
42.0
100.0
100
19260

Attended

team, league, etc.)


team, league, etc.)


team, league, etc.)
Total
34.5
100.0
100
11997
Total
42.6
100.0
124
2846
1
42.5
56.1
123
1667
2-3
42.3
28.0
123
733
4+
43.4
15.9
126
446
Total
34.3
100.0
100
11146
20.1
100.0
100
11446
23.7
100.0
118
2789
24.7
58.6
123
1553
21.6
25.8
107
759
23.8
15.7
118
477
19.9
100.0
99
10502
19.2
100.0
100
10170
23.2
100.0
121
2571
23.0
55.7
120
1205
22.4
27.2
116
842
25.4
17.1
132
524
18.7
100.0
97
9723
17.1
100.0
100
9155
21.4
100.0
125
2108
17.8
46.9
105
1309
24.8
32.8
145
611
27.9
20.4
164
187
17.3
100.0
102
8409
15.4
100.0
100
8234
17.5
100.0
114
2279
19.4
62.1
126
1360
18.0
29.0
117
705
10.0
8.9
65
214
15.0
100.0
98
7311
13.8
19.0
20.1
20.8
11.4
13.0

Attended
Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
Total
100.0
137
7253
60.3
100.0
106
7574
63.0
100.0
112
1
59.7
146
3991
59.1
55.0
104
4303
63.7
56.8
113
2-3
30.9
150
2108
62.1
29.1
109
2101
61.9
27.7
110
4+
9.4
83
1154
61.5
15.9
108
1170
62.4
15.4
111
Total
100.0
94
31980
57.0
100.0
100
31967
57.0
100.0
101

Attended
Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
Total
6319
52.6
100.0
108
8357
69.5
100.0
153
7784
64.8
100.0
149
5844
48.6
100.0
140
4538
1
3389
50.2
53.6
103
4620
68.4
55.3
150
4409
65.3
56.6
150
3273
48.5
56.0
140
2551
2-3
1819
53.6
28.8
111
2287
67.4
27.4
148
2430
71.6
31.2
165
1540
45.4
26.4
131
1444
4+
1111
59.2
17.6
122
1450
77.3
17.4
170
946
50.4
12.1
116
1031
54.9
17.6
159
543
Total
27443
48.9
100.0
101
25056
44.7
100.0
98
23878
42.6
100.0
98
19242
34.3
100.0
99
17642
31.3
100.0
100
17733
29.8
100.0
100
13958
37.8
100.0
121
4477
37.2
100.0
125
3232
37.8
56.2
121
2418
35.8
54.0
120
1732
42.6
31.8
136
1245
36.7
27.8
123
918
29.0
12.0
93
813
43.4
18.2
146
583
31.4
100.0
101
16639
29.7
100.0
100
12830

Attended
Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
Total
26.9
100.0
115
356
3.0
100.0
100
926
7.7
100.0
52
1
25.6
53.6
109
222
3.3
62.3
111
540
8.0
58.3
54
2-3
27.1
28.4
115
76
2.3
21.5
76
223
6.6
24.1
45
4+
31.1
18.0
133
58
3.1
16.2
104
163
8.7
17.6
59
Total
22.9
100.0
98
1622
2.9
100.0
98
8291
14.8
100.0
100

Watched
Computer/Tablet/Sm
Television
Total

Total
59579
100.0
100.0
50798
Total
55012
100.0
98.1
46721
1-2
19110
100.0
34.1
15201
3-11
23360
100.0
41.6
20398
12+
12542
100.0
22.4
11122
Total
5456
100.0
9.7
5456
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
84.9
97.7
100
40883
74.3
97.8
101
33009
60.0
98.0
101
32282
58.7
97.0
99
22928
41.7
97.4
100
18931
79.5
31.8
93
12704
66.5
30.4
90
10023
52.5
29.8
88
10326
54.0
31.0
91
7527
39.4
32.0
94
5564
87.3
42.7
102
18179
77.8
43.5
106
13926
59.6
41.3
100
14034
60.1
42.2
101
9581
41.0
40.7
98
8247
88.7
23.3
104
10000
79.7
23.9
108
9060
72.2
26.9
121
7922
63.2
23.8
106
5819
46.4
24.7
111
5119
100.0
11.4
117
4755
87.2
11.4
118
3601
66.0
10.7
111
4772
87.5
14.3
147
3374
61.8
14.3
148
3198

Watched
Computer/Tablet/Sm
Television

team, league, etc.)


team, league, etc.)


team, league, etc.)
Total
34.5
100.0
100
11997
Total
34.4
98.3
100
10516
1-2
29.1
28.9
85
3859
3-11
35.3
42.8
102
4127
12+
40.8
26.6
118
2530
Total
58.6
16.6
170
1633
20.1
100.0
100
11446
19.1
94.4
95
9874
20.2
34.6
100
3445
17.7
37.0
88
4167
20.2
22.7
100
2262
29.9
14.6
149
2596
19.2
100.0
100
10170
17.9
94.0
93
9436
18.0
32.8
94
2279
17.8
39.7
93
4669
18.0
21.5
94
2488
47.6
24.7
248
2453
17.1
100.0
100
9155
17.2
97.1
100
7925
11.9
23.4
70
3289
20.0
48.0
117
3220
19.8
25.6
116
1415
45.0
25.2
263
1624
15.4
100.0
100
8234
14.4
94.2
94
6911
17.2
39.1
112
3117
13.8
38.3
90
2694
11.3
16.8
73
1099
29.8
19.3
194
1350
13.8
12.6
16.3
11.5
8.8
24.7

Watched
Computer/Tablet/Sm
Television
Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
Total
94.5
91
31342
57.0
98.0
100
31181
56.7
97.5
101
1-2
42.6
118
9051
47.4
28.3
83
8880
46.5
27.8
83
3-11
36.9
83
14045
60.1
43.9
106
13287
56.9
41.6
101
12+
15.0
63
8246
65.7
25.8
116
9014
71.9
28.2
128
Total
18.5
179
4120
75.5
12.9
133
4113
75.4
12.9
134

Watched
Computer/Tablet/Sm
Television
Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
Total
26351
47.9
96.0
99
24251
44.1
96.8
97
23312
42.4
97.6
97
18533
33.7
96.3
97
17103
1-2
9076
47.5
33.1
98
7894
41.3
31.5
91
7841
41.0
32.8
94
5470
28.6
28.4
83
4980
3-11
10639
45.5
38.8
94
9506
40.7
37.9
89
9588
41.0
40.2
94
8125
34.8
42.2
100
7530
12+
6636
52.9
24.2
109
6852
54.6
27.3
120
5882
46.9
24.6
108
4938
39.4
25.7
114
4594
Total
5456
100.0
19.9
206
3982
73.0
15.9
160
3493
64.0
14.6
147
3726
68.3
19.4
197
3437
31.3
100.0
100
17733
29.8
100.0
100
13958
31.1
96.9
99
15929
29.0
95.7
97
12213
26.1
28.2
83
5075
26.6
30.5
89
4130
32.2
42.7
103
6142
26.3
36.9
88
4824
36.6
26.0
117
4713
37.6
28.3
126
3259
63.0
19.5
201
3282
60.1
19.7
202
2911

Watched
Computer/Tablet/Sm
Television
Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
Total
22.2
95.2
95
1584
2.9
97.7
97
8291
15.1
100.0
102
1-2
21.6
32.2
92
397
2.1
24.5
70
3909
20.5
47.1
139
3-11
20.7
37.6
88
601
2.6
37.1
87
2963
12.7
35.7
86
12+
26.0
25.4
111
586
4.7
36.1
158
1419
11.3
17.1
77
Total
53.4
22.7
228
287
5.3
17.7
178

Watched
Total

Total
59579
100.0
100.0
50798
1-2
1746
100.0
3.1
1746
3+
3710
100.0
6.6
3710
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
100.0
3.7
117
1469
84.1
3.5
114
1424
81.6
4.2
137
1553
88.9
4.7
149
1313
75.2
5.6
180
1030
100.0
7.8
117
3287
88.6
7.9
120
2177
58.7
6.5
98
3219
86.8
9.7
146
2061
55.6
8.8
133
2168

3826
2756
100.0
100.0
6.8
4.9
3826
2756
100.0
8.0
117
3222
84.2
7.7
114
2059
53.8
6.1
90
3377
88.3
10.1
148
2273
59.4
9.7
142
2396
100.0
5.8
117
2442
88.6
5.8
120
2393
86.8
7.1
146
2344
85.1
7.0
143
1934
70.2
8.2
168
1522
Tablet
1975
100.0
3.5
1975
100.0
4.1
117
1709
86.5
4.1
117
1651
83.6
4.9
140
1565
79.2
4.7
133
1201
60.8
5.1
145
1001

Watched

team, league, etc.)


team, league, etc.)


team, league, etc.)
Total
34.5
100.0
100
11997
1-2
59.0
5.3
171
497
3+
58.4
11.3
170
1136

62.6
55.2
12.4
7.9
182
160
1085
970
Tablet
50.7
5.2
147
816
20.1
100.0
100
11446
28.4
4.5
141
965
30.6
10.2
152
1632
28.3
9.7
141
1696
35.2
8.7
175
1134
41.3
7.3
205
982
19.2
100.0
100
10170
55.2
9.2
288
732
44.0
15.5
229
1721
44.3
16.1
231
1900
41.1
10.8
214
1100
49.7
9.3
259
864
17.1
100.0
100
9155
41.9
7.5
246
762
46.4
17.7
272
862
49.6
19.5
291
993
39.9
11.3
234
958
43.8
8.9
256
775
15.4
100.0
100
8234
43.7
9.1
284
546
23.2
10.2
151
804
26.0
11.8
169
801
34.7
11.4
226
876
39.2
9.2
255
770
13.8
31.3
21.7
20.9
31.8
39.0

Watched
Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
1-2
7.5
226
1477
84.6
4.6
149
1235
70.7
3.9
126
3+
11.0
157
2643
71.2
8.3
125
2879
77.6
9.0
138

11.0
12.0
151
230
2747
2181
71.8
79.1
8.6
6.8
126
139
2849
2225
74.5
80.7
8.9
7.0
132
143
Tablet
10.5
282
1565
79.3
4.9
139
1581
80.0
4.9
142

Watched
Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
1-2
1746
100.0
6.4
206
1176
67.3
4.7
148
1033
59.2
4.3
136
1002
57.4
5.2
166
937
3+
3710
100.0
13.5
206
2806
75.6
11.2
166
2460
66.3
10.3
152
2723
73.4
14.2
212
2500
31.3
100.0
100
17733
29.8
100.0
100
13958
53.7
5.3
172
842
48.2
5.1
162
772
67.4
14.2
215
2440
65.8
14.7
221
2139

3826
2756
100.0
100.0
13.9
10.0
206
206
2669
2184
69.8
79.2
10.7
8.7
153
174
2380
1868
62.2
67.8
10.0
7.8
143
156
2626
1986
68.6
72.1
13.6
10.3
198
208
2511
1828
65.6
14.2
210
2477
64.7
14.9
218
2208
66.3
10.4
212
1539
55.8
9.2
188
1355
Tablet
1975
100.0
7.2
206
1476
74.7
5.9
164
1237
62.6
5.2
144
1487
75.3
7.7
218
1284
65.0
7.3
208
1200
60.7
7.2
204
1007

Watched
Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
1-2
44.2
6.0
189
93
5.3
5.7
180
3+
57.6
16.7
246
194
5.2
12.0
177

57.7
49.2
17.2
10.6
246
210
287
194
7.5
7.0
17.7
12.0
253
238
Tablet
51.0
7.8
218
194
9.8
12.0
332

Watched
Total

Total
59579
100.0
100.0
50798
Smart
Phone
1466
100.0
2.6
1466
Total
Mobile
39864
100.0
66.9
39864
Tablet
23046
100.0
38.7
23046
Smart
Phone
35795
100.0
60.1
35795
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
100.0
3.1
117
1201
82.0
2.9
111
1153
78.6
3.4
132
1350
92.1
4.1
155
1187
81.0
5.0
193
983
100.0
78.5
117
35396
88.8
80.6
121
29513
74.0
83.1
124
30592
76.7
86.2
129
21803
54.7
87.4
131
18951
100.0
45.4
117
20756
90.1
47.3
122
17554
76.2
49.4
128
18129
78.7
51.1
132
13538
58.7
54.3
140
11905
100.0
70.5
117
32183
89.9
73.3
122
26757
74.8
75.4
125
28330
79.1
79.8
133
20365
56.9
81.6
136
17796

Watched

team, league, etc.)


team, league, etc.)


team, league, etc.)
Total
34.5
100.0
100
11997
Smart
Phone
67.1
5.1
195
478
Total
Mobile
47.5
92.3
138
10038
Tablet
51.7
58.0
150
7324
Smart
Phone
49.7
86.7
144
9167
20.1
100.0
100
11446
32.6
4.3
162
385
25.2
83.7
125
10968
31.8
61.1
158
7006
25.6
76.4
127
10487
19.2
100.0
100
10170
26.3
3.7
137
695
27.5
95.8
143
9686
30.4
61.2
158
6265
29.3
91.6
153
9296
17.1
100.0
100
9155
47.4
7.1
278
411
24.3
95.2
142
8560
27.2
61.6
159
6073
26.0
91.4
152
8051
15.4
100.0
100
8234
28.1
4.9
183
334
21.5
93.5
140
7756
26.4
66.3
171
5528
22.5
87.9
146
7371
13.8
22.8
19.5
24.0
20.6

Watched
Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
Smart
Phone
4.6
165
1166
79.5
3.6
140
1132
77.2
3.5
137
Total
Mobile
94.2
141
27799
69.7
82.1
123
27869
69.9
83.1
124
Tablet
67.1
174
16897
73.3
49.9
129
16624
72.1
49.6
128
Smart
Phone
89.5
149
25668
71.7
75.8
126
25579
71.5
76.3
127

Watched
Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
Smart
Phone
1466
100.0
5.3
206
1229
83.9
4.9
184
1033
70.4
4.3
162
1049
71.6
5.5
207
1071
Total
Mobile
25287
63.4
87.5
131
23478
58.9
86.5
129
25937
65.1
100.0
149
18641
46.8
90.4
135
16456
Tablet
16208
70.3
56.1
145
14230
61.7
52.4
136
13555
58.8
52.3
135
11886
51.6
57.6
149
10426
Smart
Phone
23271
65.0
80.5
134
22102
61.7
81.5
136
25657
71.7
98.9
165
17374
48.5
84.3
140
15206
31.3
100.0
100
17733
29.8
100.0
100
13958
73.1
6.1
234
785
53.5
4.7
180
785
41.3
88.3
132
16016
40.2
90.3
135
12721
45.2
56.0
145
9629
41.8
54.3
140
8838
42.5
81.6
136
14981
41.9
84.5
141
11897

Watched
Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
Smart
Phone
53.6
6.1
229
139
9.5
8.6
321
Total
Mobile
31.9
91.1
136
1467
3.7
83.2
124
Tablet
38.4
63.3
164
843
3.7
47.8
124
Smart
Phone
33.2
85.2
142
1341
3.7
76.1
127

Total

Total
59579
100.0
100.0
50798
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
16765
8255
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
93.0
33.0
109
14860
82.4
33.9
112
12016
66.7
33.8
112
14651
81.3
41.3
136
10524
58.4
42.2
139
9571
90.2
16.3
106
6925
75.6
15.8
103
5417
59.2
15.3
99
6598
72.1
18.6
121
4483
49.0
18.0
117
3664
Total
8870
100.0
14.9
8510
Daily
1824
100.0
3.1
1824
4-6 Days
a Week
1187
100.0
2.0
1094
1-3 Days
a Week
1643
100.0
2.8
1580
95.9
16.8
113
7934
89.4
18.1
121
6600
74.4
18.6
125
8053
90.8
22.7
152
6041
68.1
24.2
163
5907
100.0
3.6
117
1783
97.8
4.1
133
1540
84.4
4.3
142
1783
97.8
5.0
164
1636
89.7
6.6
214
1321
92.2
2.2
108
1046
88.1
2.4
120
912
76.9
2.6
129
1054
88.8
3.0
149
875
73.7
3.5
176
740
96.2
3.1
113
1217
74.1
2.8
101
1127
68.6
3.2
115
1449
88.2
4.1
148
1006
61.2
4.0
146
1011


team, league, etc.)


team, league, etc.)


team, league, etc.)
Total
34.5
100.0
100
11997
Twitter
Twitter Users Do
Users Not Follow
53.1
40.0
46.6
17.8
154
116
4063
1583
Total
66.6
28.8
193
2480
Daily
72.4
6.4
210
612
4-6 Days
a Week
62.4
3.6
181
458
1-3 Days
a Week
61.5
4.9
179
518
20.1
100.0
100
11446
22.5
33.9
112
6386
17.3
13.2
86
1534
28.0
20.7
139
4852
33.5
5.1
167
1191
38.6
3.8
192
714
31.5
4.3
157
600
19.2
100.0
100
10170
35.4
55.8
184
10170
16.7
13.4
87
3214
54.7
42.4
285
6957
65.3
10.4
340
1670
60.1
6.2
313
926
36.5
5.2
190
1186
17.1
100.0
100
9155
56.4
100.0
331
3991
35.1
31.6
206
1192
78.4
68.4
459
2800
91.5
16.4
536
743
78.0
9.1
457
460
72.2
11.7
423
583
15.4
100.0
100
8234
22.1
43.6
144
3780
13.0
13.0
85
1444
31.6
30.6
205
2336
40.7
8.1
265
536
38.7
5.0
252
503
35.5
6.4
231
504
13.8
21.0
15.8
26.3
29.4
42.4
30.7

Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
Twitter
Twitter Users Do
Users Not Follow
45.9
17.5
152
114
12019
4582
66.7
50.0
35.5
13.5
117
88
12303
5009
68.2
54.7
36.7
14.9
121
97
Total
28.4
191
7437
83.8
22.0
148
7294
82.2
21.7
146
Daily
6.5
213
1636
89.7
4.8
158
1644
90.1
4.9
160
4-6 Days
a Week
6.1
307
916
77.2
2.7
136
741
62.4
2.2
111
1-3 Days
a Week
6.1
222
1208
73.5
3.6
129
1385
84.3
4.1
150

Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
31.3
100.0
100
17733
29.8
100.0
100
13958
Twitter
Twitter Users Do
Users Not Follow
11279
4317
62.6
47.1
39.0
14.9
129
97
10400
4181
57.7
45.7
38.3
15.4
127
100
11269
5215
62.5
57.0
43.4
20.1
144
131
8761
3575
48.6
39.0
42.5
17.3
140
113
7235
2077
40.1
38.8
128
7850
43.5
44.3
146
5998
22.7
11.1
73
3197
34.9
18.0
117
2012
Total
6963
78.5
24.1
162
6218
70.1
22.9
154
6054
68.2
23.3
157
5186
58.5
25.2
169
5157
Daily
1535
84.1
5.3
173
1439
78.9
5.3
173
1471
80.6
5.7
185
1149
63.0
5.6
182
1080
4-6 Days
a Week
910
76.7
3.1
158
858
72.3
3.2
159
567
47.8
2.2
110
672
56.6
3.3
164
688
1-3 Days
a Week
1243
75.7
4.3
156
1056
64.3
3.9
141
1050
63.9
4.0
147
928
56.5
4.5
163
922
58.1
27.7
186
4653
52.5
26.2
176
3986
59.2
5.8
189
1128
61.8
6.4
208
815
58.0
3.7
185
742
62.5
4.2
210
530
56.1
4.9
179
751
45.7
4.2
154
807

Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
Twitter
Twitter Users Do
Users Not Follow
33.3
22.0
43.0
14.4
142
94
423
73
2.3
0.8
24.0
4.1
79
27
1262
902
7.0
9.8
14.4
10.3
47
67
Total
44.9
28.6
192
349
3.9
19.8
133
360
4.1
4.1
28
Daily
44.7
5.8
191
102
5.6
5.8
189
4-6 Days
a Week
44.7
3.8
191
93
7.8
1.1
53
1-3 Days
a Week
49.1
5.8
210
165
10.0
9.4
339
63
3.8
0.7
26

Total

Total
59579
100.0
100.0
50798
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
4012
37036
20745
95.2
7.9
112
3888
92.2
8.9
125
3020
71.6
8.5
120
3767
89.3
10.6
150
2525
59.9
10.1
143
2835
86.5
72.9
101
32153
75.1
73.3
102
25585
59.8
72.1
100
28324
66.2
79.8
111
19249
45.0
77.2
107
20529
81.4
40.8
95
17403
68.3
39.7
93
13589
53.3
38.3
89
12989
50.9
36.6
86
9027
35.4
36.2
85
7118
Total
17320
100.0
29.1
16292
Daily
3188
100.0
5.4
3140
4-6 Days
a Week
1931
100.0
3.2
1765
94.1
32.1
110
14750
85.2
33.6
116
11996
69.3
33.8
116
15336
88.5
43.2
149
10222
59.0
41.0
141
13411
98.5
6.2
116
2837
89.0
6.5
121
2556
80.2
7.2
134
3065
96.1
8.6
161
2245
70.4
9.0
168
2805
91.4
3.5
107
1579
81.7
3.6
111
1278
66.2
3.6
111
1722
89.1
4.9
150
1052
54.5
4.2
130
1562


team, league, etc.)


team, league, etc.)


team, league, etc.)
Total
34.5
100.0
100
11997
Less than
Facebook
Week
Users Not Follow
67.2
47.9
27.9
13.8
100.0
34.7
195
139
81
892
8957
3004
Total
77.4
65.3
225
5952
Daily
88.0
13.7
255
1470
4-6 Days
a Week
80.9
7.6
235
474
20.1
100.0
100
11446
21.1
7.4
105
2348
20.9
74.7
104
9530
11.8
25.0
59
3205
34.4
49.6
171
6324
46.1
12.3
229
1183
24.6
4.0
122
591
19.2
100.0
100
10170
55.7
20.5
290
3175
22.3
83.3
116
8998
12.6
28.0
65
3415
36.5
55.3
190
5583
37.1
10.3
193
1097
30.6
5.2
159
750
17.1
100.0
100
9155
75.3
31.2
441
1014
21.0
88.5
123
7171
13.4
33.6
78
2430
32.2
54.9
189
4740
34.4
10.8
202
999
38.8
7.4
227
672
15.4
100.0
100
8234
24.1
11.1
157
793
16.7
78.3
109
6197
9.5
26.5
62
2038
27.4
51.8
178
4159
31.3
10.9
204
935
34.8
7.3
226
489
13.8
18.8
14.5
8.0
24.0
29.3
25.3

Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
Less than
Facebook
Week
Users Not Follow
9.6
75.3
24.8
136
105
58
3678
24644
12296
87.2
57.6
48.2
10.9
72.8
36.3
153
101
85
3523
24388
12206
83.6
57.0
47.9
10.5
72.7
36.4
148
101
85
Total
50.5
174
12348
71.3
36.5
125
12182
70.3
36.3
125
Daily
11.4
212
2584
81.0
7.6
143
2481
77.8
7.4
138
4-6 Days
a Week
5.9
183
1276
66.1
3.8
116
1195
61.9
3.6
110

Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
31.3
100.0
100
17733
29.8
100.0
100
13958
Less than
Facebook
Week
Users Not Follow
3274
21863
10138
77.7
51.1
39.8
11.3
75.6
35.1
160
105
82
2866
20668
10343
68.0
48.3
40.6
10.6
76.2
38.1
149
106
89
2966
20799
10731
70.3
48.6
42.1
11.4
80.2
41.4
162
112
97
2438
16027
6598
57.8
37.4
25.9
11.8
77.7
32.0
167
108
75
2468
13974
5606
58.5
13.2
187
2032
48.2
11.5
162
1834
32.6
75.0
104
13086
30.6
73.8
103
11160
22.0
30.1
70
5666
22.2
32.0
75
4192
Total
11725
67.7
40.6
140
10325
59.6
38.1
131
10068
58.1
38.8
134
9429
54.4
45.7
157
8369
Daily
2209
69.3
7.6
143
1970
61.8
7.3
136
2157
67.7
8.3
155
1755
55.0
8.5
159
1762
4-6 Days
a Week
1119
57.9
3.9
119
1237
64.0
4.6
141
1152
59.7
4.4
137
1060
54.9
5.1
159
1096
48.3
44.9
155
7420
42.8
41.8
144
6967
55.2
9.5
177
1409
44.2
7.9
148
1147
56.7
5.9
181
715
37.0
4.0
124
756

Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
Less than
Facebook
Week
Users Not Follow
43.5
26.1
16.4
13.1
79.9
30.0
186
111
70
83
1422
509
2.0
3.3
2.0
4.7
80.7
28.9
66
112
67
204
5781
4753
4.8
13.5
18.6
2.3
65.8
54.1
33
92
126
Total
40.2
49.9
172
914
5.3
51.8
178
1028
5.9
11.7
40
Daily
36.0
8.2
154
310
9.7
17.6
329
49
1.5
0.6
10
4-6 Days
a Week
39.1
5.4
167
156
8.1
8.8
273
167
8.6
1.9
59

Total

Total
59579
100.0
100.0
50798
1-3 Days
a Week
4330
100.0
7.3
4330
85.3
100.0
100
43891
73.7
100.0
100
35506
59.6
100.0
100
35490
59.6
100.0
100
24948
41.9
100.0
100
20529
100.0
8.5
117
3827
88.4
8.7
120
3038
70.1
8.6
118
4134
95.5
11.6
160
2569
59.3
10.3
142
3550
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
7057
2140
89.7
13.9
105
6508
82.7
14.8
112
5124
65.1
14.4
109
6415
81.5
18.1
137
4357
55.4
17.5
132
5494
95.7
4.2
112
1673
74.8
3.8
102
1589
71.1
4.5
119
1873
83.8
5.3
141
1346
60.2
5.4
144
1345
Ever
Partic.
11293
100.0
19.0
9817
86.9
19.3
102
8556
75.8
19.5
103
7070
62.6
19.9
105
7583
67.1
21.4
113
5438
48.2
21.8
115
4026


team, league, etc.)


team, league, etc.)


team, league, etc.)
Less than
Once a
Week Past Year
69.8
60.2
26.8
6.6
203
175
1912
971
Total
34.5
100.0
100
11997
1-3 Days
a Week
82.0
17.3
238
2096
Ever
Partic.
35.7
19.6
103
2813
20.1
100.0
100
11446
48.4
17.5
240
1769
24.3
15.9
121
2782
43.4
8.1
216
854
24.9
23.4
124
2138
19.2
100.0
100
10170
40.8
15.5
213
965
35.4
24.3
184
2771
38.2
7.5
199
720
18.9
18.7
99
2188
17.1
100.0
100
9155
22.3
9.5
131
1195
35.2
27.2
206
1874
32.2
7.1
189
835
19.4
21.5
113
1721
15.4
100.0
100
8234
27.6
13.1
180
1137
23.8
20.5
155
1598
37.4
9.1
243
871
15.2
18.8
99
1548
13.8
26.3
20.3
39.0
13.7

Total
100.0
100
33864
56.8
100.0
100
33536
56.3
100.0
100
1-3 Days
a Week
13.8
190
3060
70.7
9.0
124
3048
70.4
9.1
125
Less than
Once a
Week Past Year
19.4
10.6
147
282
5428
1731
69.0
77.4
16.0
5.1
121
136
5458
1683
69.4
75.3
16.3
5.0
123
134
Ever
Partic.
18.8
99
7041
62.4
20.8
110
6763
59.9
20.2
106

Watch sports

event
Buy sports footwear
Total
28906
48.5
100.0
100
27132
45.5
100.0
100
25937
43.5
100.0
100
20621
34.6
100.0
100
18631
1-3 Days
a Week
3384
78.1
11.7
161
2759
63.7
10.2
140
2311
53.4
8.9
123
2275
52.5
11.0
152
1891
31.3
100.0
100
17733
29.8
100.0
100
13958
43.7
10.1
140
2239
51.7
12.6
174
1892
Less than
Once a
Week Past Year
5013
1699
63.7
76.0
17.3
5.9
131
157
4359
1283
55.4
57.4
16.1
4.7
122
126
4447
1319
56.5
59.0
17.1
5.1
130
136
4339
1249
55.1
55.9
21.0
6.1
159
161
3620
1138
46.0
19.4
147
3057
38.8
17.2
131
3172
50.9
6.1
163
1277
57.1
7.2
192
1164
Ever
Partic.
6257
55.4
21.6
114
5322
47.1
19.6
103
4904
43.4
18.9
100
4062
36.0
19.7
104
3560
31.5
19.1
101
4047
35.8
22.8
120
3056

Other

Total
23.4
100.0
100
1763
3.0
100.0
100
8781
14.7
100.0
100
1-3 Days
a Week
43.7
13.6
186
37
0.9
2.1
29
Less than
Once a
Week Past Year
40.3
52.1
22.7
8.3
172
222
411
235
5.2
10.5
23.3
13.3
177
355
813
95
10.3
4.3
9.3
1.1
70
29
Ever
Partic.
27.1
21.9
116
460
4.1
26.1
138
1475
13.1
16.8
89

Activities on Computer of those Attended/Watched
(any): Hockey: NHL
Gender
Total


team, league, etc.)
Age
Total
59579
100.0
100.0
47821
Male
36920
100.0
62.0
31010
Female
22659
100.0
38.0
16811
13-17
3134
100.0
5.3
2906
18-24
6743
100.0
11.3
5732
25-34
11190
100.0
18.8
9477
35-49
14797
100.0
24.8
12200
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
84.0
64.8
105
23385
63.3
68.2
110
19228
52.1
64.7
104
13657
37.0
70.4
114
8151
74.2
35.2
92
10927
48.2
31.8
84
10509
46.4
35.3
93
5748
25.4
29.6
78
6327
92.7
6.1
116
2326
74.2
6.8
129
2503
79.9
8.4
160
1455
46.4
7.5
143
985
85.0
12.0
106
3852
57.1
11.2
99
4528
67.2
15.2
135
3063
45.4
15.8
139
2246
84.7
19.8
106
6272
56.0
18.3
97
6164
55.1
20.7
110
3882
34.7
20.0
107
4114
82.5
25.5
103
8158
55.1
23.8
96
7157
48.4
24.1
97
4817
32.6
24.8
100
3943
24.3
100.0
100
7162
22.1
56.3
91
4243
27.9
43.7
115
2919
31.4
6.8
129
322
33.3
15.5
137
284
36.8
28.4
151
1186
26.6
27.2
110
1484

(any): Hockey: NHL
Gender

team, league, etc.)



team, league, etc.)
Age
Total
12.0
100.0
100
5948
Male
11.5
59.2
96
4284
Female
12.9
40.8
107
1664
13-17
10.3
4.5
85
955
18-24
4.2
4.0
35
1477
25-34
10.6
16.6
88
1356
35-49
10.0
20.7
83
1505
10.0
100.0
100
4320
11.6
72.0
116
2095
7.3
28.0
74
2225
30.5
16.1
305
558
21.9
24.8
219
964
12.1
22.8
121
821
10.2
25.3
102
1028
7.3
100.0
100
4003
5.7
48.5
78
2533
9.8
51.5
135
1471
17.8
12.9
246
207
14.3
22.3
197
668
7.3
19.0
101
1216
6.9
23.8
96
1154
6.7
100.0
100
3796
6.9
63.3
102
2263
6.5
36.7
97
1533
6.6
5.2
98
735
9.9
16.7
147
496
10.9
30.4
162
793
7.8
28.8
116
990
6.4
100.0
100
29279
49.1
100.0
100
6.1
59.6
96
19497
52.8
66.6
107
6.8
40.4
106
9782
43.2
33.4
88
23.5
19.4
368
1159
37.0
4.0
75
7.4
13.1
115
3162
46.9
10.8
95
7.1
20.9
111
5669
50.7
19.4
103
6.7
26.1
105
7808
52.8
26.7
107

(any): Hockey: NHL
Gender
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
Male
19509
52.8
71.8
116
18340
49.7
67.8
109
Female
7648
33.8
28.2
74
8724
38.5
32.2
85
Age
13-17
942
30.1
3.5
66
1909
60.9
7.1
134
18-24
3366
49.9
12.4
110
3370
50.0
12.5
110
25-34
4908
43.9
18.1
96
5143
46.0
19.0
101
35-49
7294
49.3
26.9
108
6754
45.6
25.0
100

(any): Hockey: NHL
Gender
Watch sports

event
Buy sports footwear
Age
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
Male
16348
44.3
67.7
109
14765
40.0
64.6
104
9447
25.6
59.4
96
10448
28.3
79.3
128
7044
Female
7788
34.4
32.3
85
8078
35.6
35.4
93
6468
28.5
40.6
107
2732
12.1
20.7
55
3577
13-17
1853
59.1
7.7
146
1191
38.0
5.2
99
1290
41.1
8.1
154
1532
48.9
11.6
221
432
18-24
3767
55.9
15.6
138
3424
50.8
15.0
132
2673
39.6
16.8
148
1761
26.1
13.4
118
957
25-34
5542
49.5
23.0
122
4576
40.9
20.0
107
3239
28.9
20.4
108
3300
29.5
25.0
133
2177
35-49
6114
41.3
25.3
102
6026
40.7
26.4
106
4170
28.2
26.2
106
3668
24.8
27.8
112
3182
17.8
100.0
100
10382
17.4
100.0
100
19.1
66.3
107
6142
16.6
59.2
95
15.8
33.7
89
4241
18.7
40.8
107
13.8
4.1
77
1072
34.2
10.3
196
14.2
9.0
80
1372
20.3
13.2
117
19.5
20.5
109
1700
15.2
16.4
87
21.5
30.0
121
3012
20.4
29.0
117

(any): Hockey: NHL
Gender
Other

Age
Total
Male
Female
1108
1.9
100.0
100
11758
19.7
100.0
100
623
1.7
56.2
91
5910
16.0
50.3
81
485
2.1
43.8
115
5848
25.8
49.7
131
13-17
18-24
25-34
35-49
228
7.3
1.9
37
216
3.2
19.5
172
1011
15.0
8.6
76
247
2.2
22.3
119
1713
15.3
14.6
78
278
1.9
25.1
101
2597
17.5
22.1
89

(any): Hockey: NHL
Age
Total


team, league, etc.)
Household Income
Re
Total
59579
100.0
100.0
47821
50+
23715
100.0
39.8
17506
Under
$25K
8640
100.0
14.5
5916
$25K$49.9K
12363
100.0
20.7
9527
$50K$99.9K
20424
100.0
34.3
17073
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
15305
12109
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
73.8
36.6
92
13705
57.8
39.9
100
9385
39.6
31.6
79
6188
26.1
31.9
80
3189
68.5
12.4
85
4419
51.1
12.9
89
3579
41.4
12.0
83
2159
25.0
11.1
77
2122
77.1
19.9
96
6930
56.1
20.2
97
5962
48.2
20.0
97
4150
33.6
21.4
103
3005
83.6
35.7
104
12347
60.5
36.0
105
10837
53.1
36.4
106
6823
33.4
35.2
103
5540
84.3
32.0
105
10616
58.5
30.9
102
9359
51.6
31.5
103
6273
34.6
32.3
106
3811
80.9
25.3
101
8873
59.3
25.9
103
7247
48.4
24.4
97
4635
31.0
23.9
95
3869
24.3
100.0
100
7162
13.4
22.0
55
3886
24.6
14.7
101
997
24.3
20.8
100
1509
27.1
38.3
112
2456
21.0
26.3
86
2200
25.8
26.7
106
1599

(any): Hockey: NHL
Age

team, league, etc.)



team, league, etc.)
Household Income
Re
Total
12.0
100.0
100
5948
50+
16.4
54.3
136
654
Under
$25K
11.5
13.9
96
735
$25K$49.9K
12.2
21.1
102
1044
$50K$99.9K
12.0
34.3
100
2296
$100K
&Over North East
12.1
10.7
30.7
22.3
101
89
1873
1399
10.0
100.0
100
4320
2.8
11.0
28
950
8.5
12.4
85
810
8.4
17.5
85
1143
11.2
38.6
113
1342
10.3
31.5
103
1025
9.3
23.5
94
1107
7.3
100.0
100
4003
4.0
22.0
55
759
9.4
18.7
129
570
9.2
26.5
128
1306
6.6
31.1
91
1330
5.6
23.7
78
798
7.4
25.6
102
1383
6.7
100.0
100
3796
3.2
19.0
48
783
6.6
14.2
98
745
10.6
32.6
157
859
6.5
33.2
97
1552
4.4
19.9
65
640
9.2
34.5
137
1062
6.4
100.0
100
29279
49.1
100.0
100
3.3
20.6
52
11482
48.4
39.2
99
8.6
19.6
135
3087
35.7
10.5
73
7.0
22.6
109
5647
45.7
19.3
93
7.6
40.9
119
11263
55.1
38.5
112
3.5
16.9
55
9283
51.1
31.7
104
7.1
28.0
111
8012
53.5
27.4
109

(any): Hockey: NHL
Age
Household Income
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
50+
10646
44.9
39.2
98
9887
41.7
36.5
92
Under
$25K
2887
33.4
10.6
73
3084
35.7
11.4
79
$25K$49.9K
5379
43.5
19.8
95
4959
40.1
18.3
88
$50K$99.9K
9329
45.7
34.4
100
10334
50.6
38.2
111
Re
$100K
&Over North East
9561
7283
52.7
48.7
35.2
26.8
116
107
8686
7064
47.9
47.2
32.1
26.1
105
104

(any): Hockey: NHL
Age
Watch sports

event
Buy sports footwear
Household Income
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
50+
6859
28.9
28.4
71
7626
32.2
33.4
84
4543
19.2
28.5
72
2919
12.3
22.1
56
3874
Under
$25K
3294
38.1
13.6
94
1502
17.4
6.6
45
1193
13.8
7.5
52
1443
16.7
10.9
75
1610
$25K$49.9K
4531
36.7
18.8
90
3661
29.6
16.0
77
2971
24.0
18.7
90
2514
20.3
19.1
92
2371
$50K$99.9K
8417
41.2
34.9
102
8861
43.4
38.8
113
5958
29.2
37.4
109
5452
26.7
41.4
121
3725
17.8
100.0
100
10382
17.4
100.0
100
16.3
36.5
92
3227
13.6
31.1
78
18.6
15.2
105
910
10.5
8.8
60
19.2
22.3
108
2006
16.2
19.3
93
18.2
35.1
102
3377
16.5
32.5
95
Re
$100K
&Over North East
7893
5375
43.5
35.9
32.7
22.3
107
89
8819
5712
48.6
38.2
38.6
25.0
127
100
5793
3698
31.9
24.7
36.4
23.2
119
93
3771
3573
20.8
23.9
28.6
27.1
94
108
2915
2356
16.1
27.4
90
4089
22.5
39.4
129
15.7
22.2
88
2204
14.7
21.2
85

(any): Hockey: NHL
Age
Other

Household Income
Total
50+
Under
$25K
$25K$49.9K
$50K$99.9K
1108
1.9
100.0
100
11758
19.7
100.0
100
366
1.5
33.1
83
6209
26.2
52.8
133
189
2.2
17.1
118
2724
31.5
23.2
160
282
2.3
25.4
123
2836
22.9
24.1
116
363
1.8
32.8
96
3351
16.4
28.5
83
Re
$100K
&Over North East
274
1.5
24.7
81
2848
15.7
24.2
79
216
1.4
19.5
78
2858
19.1
24.3
97

(any): Hockey: NHL
Region
Total


team, league, etc.)
Total
59579
100.0
100.0
47821
North
Central
16269
100.0
27.3
12026
South
16625
100.0
27.9
13348
West
11718
100.0
19.7
10339
Total
12933
100.0
21.7
11245
$1-49
6237
100.0
10.5
5211
$50+
6696
100.0
11.2
6034
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
73.9
25.1
92
8624
53.0
25.1
92
7240
44.5
24.3
89
4817
29.6
24.8
91
3701
80.3
27.9
100
9155
55.1
26.7
96
8803
53.0
29.6
106
5631
33.9
29.0
104
3557
88.2
21.6
110
7659
65.4
22.3
113
6446
55.0
21.7
110
4322
36.9
22.3
113
3350
86.9
23.5
108
7839
60.6
22.8
105
8564
66.2
28.8
133
4772
36.9
24.6
113
4808
83.6
10.9
104
3731
59.8
10.9
104
4476
71.8
15.1
144
2422
38.8
12.5
119
2738
90.1
12.6
112
4107
61.3
12.0
107
4088
61.0
13.7
122
2351
35.1
12.1
108
2070
24.3
100.0
100
7162
22.8
25.6
94
1404
21.4
24.6
88
2837
28.6
23.1
118
1322
37.2
33.2
153
2193
43.9
18.9
181
859
30.9
14.3
127
1333

(any): Hockey: NHL
Region

team, league, etc.)



team, league, etc.)
Total
12.0
100.0
100
5948
North
Central
8.6
19.6
72
1753
South
17.1
39.6
142
1760
West
11.3
18.5
94
1036
Total
17.0
30.6
141
2368
$1-49
13.8
12.0
115
1696
$50+
19.9
18.6
166
672
10.0
100.0
100
4320
10.8
29.5
108
743
10.6
29.6
106
1874
8.8
17.4
89
597
18.3
39.8
183
1936
27.2
28.5
272
1095
10.0
11.3
101
841
7.3
100.0
100
4003
4.6
17.2
63
551
11.3
43.4
155
1588
5.1
13.8
70
482
15.0
44.8
206
1004
17.6
25.3
242
585
12.6
19.5
173
420
6.7
100.0
100
3796
3.4
13.8
50
597
9.6
39.7
142
1341
4.1
12.0
61
796
7.8
25.1
116
1225
9.4
14.6
139
848
6.3
10.5
93
377
6.4
100.0
100
29279
49.1
100.0
100
3.7
15.7
58
7186
44.2
24.5
90
8.1
35.3
127
7891
47.5
26.9
97
6.8
21.0
107
6191
52.8
21.1
108
9.5
32.3
149
6988
54.0
23.9
110
13.6
22.3
213
2716
43.5
9.3
89
5.6
9.9
88
4272
63.8
14.6
130

(any): Hockey: NHL
Region
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
North
Central
6871
42.2
25.3
93
7073
43.5
26.1
96
South
7452
44.8
27.4
98
7443
44.8
27.5
99
West
5550
47.4
20.4
104
5483
46.8
20.3
103
Total
6310
48.8
23.2
107
6995
54.1
25.8
119
$1-49
3128
50.2
11.5
110
3693
59.2
13.6
130
$50+
3182
47.5
11.7
104
3302
49.3
12.2
109

(any): Hockey: NHL
Region
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
North
Central
5665
34.8
23.5
86
6528
40.1
28.6
105
4132
25.4
26.0
95
3387
20.8
25.7
94
3011
South
7250
43.6
30.0
108
5919
35.6
25.9
93
4977
29.9
31.3
112
3504
21.1
26.6
95
2791
West
5846
49.9
24.2
123
4683
40.0
20.5
104
3108
26.5
19.5
99
2715
23.2
20.6
105
2463
Total
7043
54.5
29.2
134
7571
58.5
33.1
153
5974
46.2
37.5
173
4308
33.3
32.7
151
3268
$1-49
3639
58.3
15.1
144
3655
58.6
16.0
153
2502
40.1
15.7
150
2239
35.9
17.0
162
1754
$50+
3404
50.8
14.1
125
3916
58.5
17.1
153
3472
51.8
21.8
194
2069
30.9
15.7
140
1514
17.8
100.0
100
10382
17.4
100.0
100
18.5
28.4
104
2762
17.0
26.6
97
16.8
26.3
94
3301
19.9
31.8
114
21.0
23.2
118
2115
18.1
20.4
104
25.3
30.8
142
4162
32.2
40.1
185
28.1
16.5
158
2049
32.9
19.7
189
22.6
14.3
127
2113
31.6
20.3
181

(any): Hockey: NHL
Region
Other

Total
North
Central
South
West
Total
$1-49
$50+
1108
1.9
100.0
100
11758
19.7
100.0
100
415
2.6
37.5
137
4244
26.1
36.1
132
336
2.0
30.4
109
3277
19.7
27.9
100
140
1.2
12.6
64
1379
11.8
11.7
60
337
2.6
30.4
140
1688
13.1
14.4
66
92
1.5
8.3
79
1026
16.4
8.7
83
245
3.7
22.1
197
662
9.9
5.6
50

(any): Hockey: NHL

Attended 4+ Games
Total


team, league, etc.)
Total
59579
100.0
100.0
47821
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
1698
10511
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
3546
1505
Used Tablet
for Sports
996
100.0
1.7
981
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
90.5
3.5
113
1335
71.1
3.9
124
969
51.6
3.3
103
585
31.2
3.0
96
430
83.8
22.0
104
8472
67.6
24.7
117
6855
54.7
23.1
110
4734
37.7
24.4
116
4108
95.6
7.4
119
2490
67.1
7.3
117
2884
77.7
9.7
156
1754
47.3
9.0
145
1598
99.0
3.1
123
1142
75.1
3.3
130
919
60.4
3.1
121
535
35.2
2.8
108
381
98.5
2.1
123
647
64.9
1.9
113
582
58.4
2.0
117
304
30.5
1.6
94
249
24.3
100.0
100
7162
22.9
3.0
94
219
32.8
28.4
135
1739
43.1
11.0
177
448
25.0
2.6
103
170
25.0
1.7
103
112

(any): Hockey: NHL

Attended 4+ Games

team, league, etc.)



team, league, etc.)
Total
12.0
100.0
100
5948
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
11.7
13.9
3.1
24.3
97
115
378
1705
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
12.1
11.2
6.3
2.4
100
93
1316
378
Used Tablet
for Sports
11.2
1.6
93
206
10.0
100.0
100
4320
20.2
6.4
202
86
13.6
28.7
136
826
35.5
22.1
355
591
24.9
6.4
249
36
20.7
3.5
207
36
7.3
100.0
100
4003
4.6
2.0
63
278
6.6
19.1
91
954
15.9
13.7
220
241
2.4
0.8
33
278
3.6
0.8
50
129
6.7
100.0
100
3796
14.8
6.9
221
7.6
23.8
113
493
6.5
6.0
97
329
18.3
6.9
272
12.9
3.2
192
3.9
13.0
62
7787
62.1
26.6
126
8.9
8.7
139
1566
42.2
5.3
86
1004
66.0
3.4
134
517
51.9
1.8
106
6.4
100.0
100
29279
49.1
100.0
100
1196
63.7
4.1
130

(any): Hockey: NHL
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1066
6822
56.8
54.4
3.9
25.1
125
119
1006
7693
53.6
61.3
3.7
28.4
118
135

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
1840
924
49.6
60.8
6.8
3.4
109
133
2151
814
58.0
53.5
7.9
3.0
128
118
Used Tablet
for Sports
581
58.3
2.1
128
453
45.4
1.7
100

(any): Hockey: NHL

Attended 4+ Games
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
17.8
100.0
100
10382
17.4
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
888
5401
47.3
43.1
3.7
22.4
117
106
1216
6183
64.8
49.3
5.3
27.1
169
129
815
4289
43.5
34.2
5.1
26.9
163
128
557
3819
29.7
30.5
4.2
29.0
134
138
379
2756
20.2
3.6
113
530
28.3
5.1
162
22.0
25.9
123
2579
20.6
24.8
118
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3411
811
91.9
53.3
14.1
3.4
227
132
2102
1024
56.6
67.3
9.2
4.5
148
176
1984
623
53.5
41.0
12.5
3.9
200
153
2002
508
54.0
33.4
15.2
3.9
244
151
997
303
26.9
9.4
151
1861
50.1
17.9
288
19.9
2.8
112
480
31.6
4.6
181
Used Tablet
for Sports
542
54.4
2.2
134
629
63.2
2.8
165
509
51.1
3.2
191
144
14.4
1.1
65
206
20.6
1.9
116
313
31.4
3.0
180

(any): Hockey: NHL

Attended 4+ Games

Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
Other

1108
1.9
100.0
100
11758
19.7
100.0
100
58
3.1
5.2
165
178
9.5
1.5
48
507
4.0
45.8
217
2031
16.2
17.3
82
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
Used Tablet
for Sports
58
3.8
5.2
204
15
1.0
0.1
5
15
1.5
0.1
8
165
4.4
1.4
22

(any): Hockey: NHL
Attended 4+ Games
Total


team, league, etc.)
Total
59579
100.0
100.0
47821

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
1320
8290
Used Tablet
for Sports
5021
100.0
8.4
4508
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
7391
3263
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
98.8
2.8
123
957
71.7
2.8
124
774
57.9
2.6
116
431
32.3
2.2
99
341
93.1
17.3
116
6816
76.6
19.9
133
5946
66.8
20.0
134
4116
46.2
21.2
142
3829
89.8
9.4
112
3728
74.2
10.9
129
2994
59.6
10.1
119
2271
45.2
11.7
139
1942
93.3
15.5
116
6090
76.9
17.7
133
5480
69.2
18.4
139
3699
46.7
19.1
143
3509
95.2
6.8
119
2490
72.7
7.3
126
2884
84.1
9.7
169
1754
51.2
9.0
157
1598
24.3
100.0
100
7162
25.5
2.4
105
128
43.0
26.4
177
1348
38.7
13.4
159
912
44.3
24.2
182
1161
46.6
11.0
192
448

(any): Hockey: NHL
Attended 4+ Games

team, league, etc.)



team, league, etc.)
Total
12.0
100.0
100
5948

Phone for
Device for
Sports
Sports
9.6
15.1
1.8
18.8
80
126
322
1658
Used Tablet
for Sports
18.2
12.7
151
739
Watched Onli

Phone for
Device for
Sports
Sports
14.7
13.1
16.2
6.3
122
109
1594
1316
10.0
100.0
100
4320
24.1
5.4
242
36
18.6
27.9
187
802
14.7
12.4
147
536
20.1
26.8
202
753
38.4
22.1
385
591
7.3
100.0
100
4003
2.7
0.8
37
278
9.0
18.6
124
930
10.7
12.4
147
440
9.5
17.4
131
780
17.2
13.7
238
241
6.7
100.0
100
3796
20.8
6.9
310
10.4
23.2
155
468
8.8
11.0
131
241
9.8
19.5
147
318
7.0
6.0
105
329
5.3
12.3
83
6379
71.7
21.8
146
4.8
6.3
75
3102
61.8
10.6
126
4.0
8.4
63
5616
70.9
19.2
144
9.6
8.7
151
1566
45.7
5.3
93
6.4
100.0
100
29279
49.1
100.0
100
818
61.3
2.8
125

(any): Hockey: NHL
Attended 4+ Games
Total
27157
45.6
100.0
100
27063
45.4
100.0
100

Phone for
Device for
Sports
Sports
779
5495
58.3
61.7
2.9
20.2
128
135
693
6077
51.9
68.3
2.6
22.5
114
150
Used Tablet
for Sports
2870
57.2
10.6
125
3126
62.3
11.6
137
Watched Onli

Phone for
Device for
Sports
Sports
4785
1840
60.4
53.7
17.6
6.8
133
118
5500
2151
69.4
62.8
20.3
7.9
153
138

(any): Hockey: NHL
Attended 4+ Games
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
17.8
100.0
100
10382
17.4
100.0
100

Phone for
Device for
Sports
Sports
690
4763
51.7
53.5
2.9
19.7
128
132
920
5256
68.9
59.0
4.0
23.0
180
154
519
3685
38.9
41.4
3.3
23.2
146
155
468
3505
35.1
39.4
3.6
26.6
159
178
199
2304
14.9
1.9
83
416
31.2
4.0
179
25.9
21.7
145
2416
27.1
23.3
156
Used Tablet
for Sports
2872
57.2
11.9
141
2913
58.0
12.8
151
2091
41.6
13.1
156
1693
33.7
12.8
152
1290
25.7
12.1
144
1509
30.1
14.5
172
Watched Onli

Phone for
Device for
Sports
Sports
4379
3128
55.3
91.3
18.1
13.0
136
225
4921
2102
62.1
61.3
21.5
9.2
162
160
3370
1984
42.5
57.9
21.2
12.5
159
217
3199
2002
40.4
58.4
24.3
15.2
183
264
2020
997
25.5
19.0
143
2369
29.9
22.8
172
29.1
9.4
163
1861
54.3
17.9
312

(any): Hockey: NHL
Attended 4+ Games
Phone for
Device for
Total
Sports
Sports
Other

1108
1.9
100.0
100
11758
19.7
100.0
100
58
4.3
5.2
232
15
1.2
0.1
6
393
4.4
35.5
237
611
6.9
5.2
35
Used Tablet
for Sports
139
2.8
12.5
148
513
10.2
4.4
52
Watched Onli

Phone for
Device for
Sports
Sports
291
3.7
26.3
198
530
6.7
4.5
34
165
4.8
1.4
24

(any): Hockey: NHL
Total


team, league, etc.)
Total
59579
100.0
100.0
47821
Used Tablet
for Sports
2291
100.0
3.8
2164
Used Smart
Phone for
Sports
3275
100.0
5.5
3110
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
94.5
4.5
118
1490
65.0
4.3
113
1787
78.0
6.0
156
1278
55.8
6.6
171
747
95.0
6.5
118
2373
72.5
6.9
126
2731
83.4
9.2
167
1678
51.3
8.6
157
1522
24.3
100.0
100
7162
32.6
5.2
134
429
46.5
10.5
191
406

(any): Hockey: NHL

team, league, etc.)



team, league, etc.)
Total
12.0
100.0
100
5948
Used Tablet
for Sports
18.7
6.0
156
648
Used Smart
Phone for
Sports
12.4
5.7
103
1189
10.0
100.0
100
4320
28.3
10.9
283
553
36.3
20.0
364
591
7.3
100.0
100
4003
24.1
12.8
333
206
18.0
13.7
249
241
6.7
100.0
100
3796
9.0
5.1
134
329
7.4
6.0
109
329
6.4
100.0
100
29279
49.1
100.0
100
14.4
8.7
225
1118
48.8
3.8
99
10.1
8.7
158
1449
44.2
4.9
90

(any): Hockey: NHL
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
Used Tablet
for Sports
945
41.2
3.5
90
1234
53.9
4.6
119
Used Smart
Phone for
Sports
1724
52.6
6.3
115
1998
61.0
7.4
134

(any): Hockey: NHL
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
Used Tablet
for Sports
2030
88.6
8.4
219
1179
51.5
5.2
134
1102
48.1
6.9
180
1170
51.1
8.9
231
728
Used Smart
Phone for
Sports
2976
90.9
12.3
224
2027
61.9
8.9
161
1908
58.3
12.0
218
1927
58.8
14.6
266
922
17.8
100.0
100
10382
17.4
100.0
100
31.8
6.9
178
1151
50.2
11.1
288
28.2
8.7
158
1861
56.8
17.9
326

(any): Hockey: NHL
Other

Total
Used Tablet
for Sports
Used Smart
Phone for
Sports
1108
1.9
100.0
100
11758
19.7
100.0
100
127
5.5
1.1
28
165
5.0
1.4
25

(any): Hockey: NHL
Attended
Total


team, league, etc.)
Total
59579
100.0
100.0
47821
Total
12021
100.0
100.0
10601
1
6752
100.0
56.2
5907
2-3
3393
100.0
28.2
2996
4+
1876
100.0
15.6
1698
Total
56103
100.0
100.0
45052
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
88.2
100.0
110
7483
62.3
100.0
108
6981
58.1
100.0
116
4386
36.5
100.0
112
3353
87.5
55.7
109
3813
56.5
50.9
98
4030
59.7
57.7
120
2436
36.1
55.5
111
1921
88.3
28.3
110
2336
68.9
31.2
120
1982
58.4
28.4
117
1366
40.3
31.1
124
1002
90.5
16.0
113
1335
71.1
17.8
124
969
51.6
13.9
103
585
31.2
13.3
96
430
80.3
100.0
100
32843
58.5
100.0
102
28165
50.2
100.0
101
18712
33.4
100.0
102
13719
24.3
100.0
100
7162
27.9
100.0
115
1436
28.4
57.3
117
901
29.5
29.9
122
315
22.9
12.8
94
219
24.5
100.0
101
6915

(any): Hockey: NHL
Attended

team, league, etc.)



team, league, etc.)
Total
12.0
100.0
100
5948
Total
11.9
100.0
99
1489
1
13.4
62.8
111
588
2-3
9.3
22.0
77
523
4+
11.7
15.3
97
378
Total
12.3
100.0
103
5878
10.0
100.0
100
4320
12.4
100.0
124
873
8.7
39.5
87
455
15.4
35.1
155
332
20.2
25.4
202
86
10.5
100.0
105
4021
7.3
100.0
100
4003
7.3
100.0
100
851
6.7
52.1
93
337
9.8
38.0
135
236
4.6
9.8
63
278
7.2
100.0
99
3676
6.7
100.0
100
3796
7.1
100.0
105
954
5.0
39.6
74
447
7.0
27.7
104
507
14.8
32.7
221
6.6
100.0
98
3360
6.4
100.0
100
29279
49.1
100.0
100
7.9
100.0
125
6608
55.0
100.0
112
6.6
46.8
104
3311
49.0
50.1
100
15.0
53.2
235
2101
61.9
31.8
126
1196
63.7
18.1
130
6.0
100.0
94
28050
50.0
100.0
102

(any): Hockey: NHL
Attended
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
Total
5600
46.6
100.0
102
5827
48.5
100.0
107
1
3038
45.0
54.2
99
3364
49.8
57.7
110
2-3
1496
44.1
26.7
97
1456
42.9
25.0
95
4+
1066
56.8
19.0
125
1006
53.6
17.3
118
Total
25902
46.2
100.0
101
26085
46.5
100.0
102

(any): Hockey: NHL
Attended
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
Total
4929
41.0
100.0
101
7350
61.1
100.0
159
4222
35.1
100.0
131
3119
25.9
100.0
117
2268
1
2564
38.0
52.0
94
4013
59.4
54.6
155
2315
34.3
54.8
128
1611
23.9
51.6
108
1228
2-3
1478
43.6
30.0
108
2121
62.5
28.9
163
1092
32.2
25.9
120
951
28.0
30.5
127
660
4+
888
47.3
18.0
117
1216
64.8
16.5
169
815
43.5
19.3
163
557
29.7
17.9
134
379
Total
22825
40.7
100.0
100
21200
37.8
100.0
99
15096
26.9
100.0
101
12615
22.5
100.0
102
10035
17.8
100.0
100
10382
17.4
100.0
100
18.9
100.0
106
1997
16.6
100.0
95
18.2
54.2
102
892
13.2
44.6
76
19.5
29.1
109
575
17.0
28.8
97
20.2
16.7
113
530
28.3
26.5
162
17.9
100.0
100
9807
17.5
100.0
100

(any): Hockey: NHL
Attended
Other

Total
Total
2-3
4+
Total
1108
1.9
100.0
100
11758
19.7
100.0
100
255
2.1
100.0
114
1420
11.8
100.0
60
121
1.8
47.5
96
845
12.5
59.5
63
76
2.3
29.9
121
396
11.7
27.9
59
58
3.1
22.6
165
178
9.5
12.6
48
1067
1.9
100.0
102
11051
19.7
100.0
100

(any): Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total


team, league, etc.)
Total
59579
100.0
100.0
47821
Total
55012
100.0
98.1
43961
1-2
19110
100.0
34.1
14310
3-11
23360
100.0
41.6
19140
12+
12542
100.0
22.4
10511
Total
5456
100.0
9.7
5292
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
79.9
97.6
100
32258
58.6
98.2
102
27230
49.5
96.7
99
18238
33.2
97.5
102
13419
74.9
31.8
93
9699
50.8
29.5
88
8668
45.4
30.8
91
6069
31.8
32.4
98
3347
81.9
42.5
102
14086
60.3
42.9
105
11707
50.1
41.6
100
7435
31.8
39.7
98
5964
83.8
23.3
104
8472
67.6
25.8
117
6855
54.7
24.3
110
4734
37.7
25.3
116
4108
97.0
11.7
121
3655
67.0
11.1
116
4151
76.1
14.7
152
2591
47.5
13.8
146
2415
24.3
100.0
100
7162
24.4
97.8
100
6549
17.5
24.4
72
2326
25.5
43.5
105
2485
32.8
29.9
135
1739
44.3
17.6
182
724

(any): Hockey: NHL
Watched
Computer/Tablet/Sm
Television

team, league, etc.)



team, league, etc.)
Total
12.0
100.0
100
5948
Total
11.9
94.7
99
5638
1-2
12.2
33.6
101
978
3-11
10.6
35.9
88
2955
12+
13.9
25.1
115
1705
Total
13.3
10.5
110
1844
10.0
100.0
100
4320
10.2
95.9
103
3586
5.1
16.6
51
1579
12.7
50.3
127
1181
13.6
29.0
136
826
33.8
31.4
339
1126
7.3
100.0
100
4003
6.5
89.2
90
3503
8.3
39.3
114
1174
5.1
29.4
70
1374
6.6
20.5
91
954
20.6
28.0
285
646
6.7
100.0
100
3796
6.4
95.3
95
3116
6.1
31.9
91
1482
5.9
37.4
88
1141
7.6
26.0
113
493
11.8
17.6
176
681
6.4
100.0
100
29279
49.1
100.0
100
5.7
92.7
89
27625
50.2
98.5
102
7.8
44.1
122
8315
43.5
29.6
89
4.9
34.0
77
11523
49.3
41.1
100
3.9
14.7
62
7787
62.1
27.8
126
12.5
20.3
196
2731
50.1
9.7
102

(any): Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
Total
25476
46.3
98.4
102
25543
46.4
97.9
102
1-2
7154
37.4
27.6
82
6842
35.8
26.2
79
3-11
11499
49.2
44.4
108
11008
47.1
42.2
104
12+
6822
54.4
26.3
119
7693
61.3
29.5
135
Total
3111
57.0
12.0
125
3247
59.5
12.4
131

(any): Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
Total
21733
39.5
95.2
98
20885
38.0
98.5
99
14800
26.9
98.0
101
12155
22.1
96.3
100
9851
1-2
7726
40.4
33.9
100
6349
33.2
30.0
87
4279
22.4
28.3
84
3639
19.0
28.8
86
2818
3-11
8606
36.8
37.7
91
8353
35.8
39.4
93
6232
26.7
41.3
100
4697
20.1
37.2
91
4278
12+
5401
43.1
23.7
106
6183
49.3
29.2
129
4289
34.2
28.4
128
3819
30.5
30.3
138
2756
Total
5067
92.9
22.2
229
3075
56.4
14.5
147
2943
53.9
19.5
202
2656
48.7
21.1
220
1566
17.8
100.0
100
10382
17.4
100.0
100
17.9
98.2
100
9219
16.8
94.0
96
14.7
28.1
83
2869
15.0
29.3
86
18.3
42.6
103
3770
16.1
38.4
93
22.0
27.5
123
2579
20.6
26.3
118
28.7
15.6
161
2436
44.6
24.8
256

(any): Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Other

Total
Total
1-2
3-11
12+
Total
1108
1.9
100.0
100
11758
19.7
100.0
100
1030
1.9
96.5
101
11051
20.1
100.0
102
158
0.8
14.8
44
4800
25.1
43.4
127
365
1.6
34.2
84
4221
18.1
38.2
92
507
4.0
47.5
217
2031
16.2
18.4
82
93
1.7
8.7
91
165
3.0
1.5
15

(any): Hockey: NHL
Watched
Total


team, league, etc.)
Total
59579
100.0
100.0
47821
1-2
1746
100.0
3.1
1746
3+
3710
100.0
6.6
3546

3826
2756
100.0
100.0
6.8
4.9
3826
2592
Tablet
1975
100.0
3.5
1848
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
100.0
3.9
125
1165
66.7
3.5
116
1268
72.6
4.5
145
838
48.0
4.5
147
817
95.6
7.9
119
2490
67.1
7.6
117
2884
77.7
10.2
156
1754
47.3
9.4
145
1598
100.0
8.5
125
2637
68.9
8.0
120
3377
88.3
12.0
177
1978
51.7
10.6
159
1979
94.0
5.8
117
1801
65.4
5.5
113
1723
62.5
6.1
125
1447
52.5
7.7
161
834
93.6
4.1
117
1155
58.5
3.5
102
1302
65.9
4.6
132
1025
51.9
5.5
159
504
24.3
100.0
100
7162
46.8
6.0
193
276
43.1
11.6
177
448
51.7
14.4
213
539
30.3
6.1
125
231
25.5
3.7
105
140

(any): Hockey: NHL
Watched

team, league, etc.)



team, league, etc.)
Total
12.0
100.0
100
5948
1-2
15.8
4.0
132
528
3+
12.1
6.5
100
1316

14.1
8.4
7.8
3.3
117
70
1529
707
Tablet
7.1
2.0
59
639
10.0
100.0
100
4320
30.2
9.0
303
535
35.5
22.4
355
591
40.0
26.0
400
559
25.6
12.0
257
750
32.4
10.9
324
631
7.3
100.0
100
4003
30.7
13.3
423
405
15.9
14.7
220
241
14.6
13.9
201
495
27.2
18.6
375
251
31.9
15.7
440
209
6.7
100.0
100
3796
23.2
11.0
345
352
6.5
6.6
97
329
12.9
13.5
193
339
9.1
6.8
136
385
10.6
5.7
158
385
6.4
100.0
100
29279
49.1
100.0
100
20.1
10.5
316
1165
66.7
4.2
136
8.9
9.8
139
1566
42.2
5.6
86
8.9
10.1
139
1875
49.0
6.7
100
14.0
11.5
219
1618
58.7
5.8
119
19.5
11.5
306
1109
56.1
4.0
114

(any): Hockey: NHL
Watched
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
1-2
1270
72.8
4.9
160
1097
62.8
4.2
138
3+
1840
49.6
7.1
109
2151
58.0
8.2
128

2372
1288
62.0
46.7
9.2
5.0
136
103
2364
1656
61.8
60.1
9.1
6.3
136
132
Tablet
894
45.3
3.5
99
1098
55.6
4.2
122

(any): Hockey: NHL
Watched
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
1-2
1655
94.8
7.3
234
973
55.7
4.6
145
959
54.9
6.4
206
654
37.4
5.2
169
569
3+
3411
91.9
14.9
227
2102
56.6
9.9
148
1984
53.5
13.1
200
2002
54.0
15.9
244
997
17.8
100.0
100
10382
17.4
100.0
100
32.6
5.7
183
575
32.9
5.9
189
26.9
9.9
151
1861
50.1
19.0
288

3826
2367
100.0
85.9
16.8
10.4
247
212
2263
1683
59.1
61.1
10.7
7.9
154
159
2190
1507
57.2
54.7
14.5
10.0
214
205
2262
1039
59.1
37.7
17.9
8.2
267
170
1413
783
36.9
14.1
207
1811
47.3
18.5
272
28.4
7.8
159
1049
38.0
10.7
218
Tablet
1623
82.2
7.1
203
1062
53.8
5.0
140
1008
51.0
6.7
191
827
41.9
6.6
189
493
24.9
4.9
140
701
35.5
7.1
204

(any): Hockey: NHL
Watched
Other

Total
1-2
1108
1.9
100.0
100
11758
19.7
100.0
100
93
5.3
8.7
286
3+
Tablet
93
2.4
8.7
130
165
4.4
1.5
22
165
6.0
1.5
30
127
6.4
1.1
33

(any): Hockey: NHL
Watched
Total


team, league, etc.)
Total
59579
100.0
100.0
47821
Smart
Phone
1466
100.0
2.6
1412
Total
Mobile
39864
100.0
66.9
36887
Tablet
23046
100.0
38.7
21623
Smart
Phone
35795
100.0
60.1
33386
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
96.4
3.1
120
877
59.8
2.7
104
957
65.3
3.4
131
876
59.7
4.7
183
515
92.5
77.1
115
25817
64.8
75.2
112
24838
62.3
83.5
125
16260
40.8
83.8
125
12900
93.8
45.2
117
15044
65.3
43.8
113
13874
60.2
46.7
121
9433
40.9
48.6
126
7569
93.3
69.8
116
23319
65.1
68.0
113
23016
64.3
77.4
129
15054
42.1
77.6
129
11959
24.3
100.0
100
7162
35.1
3.8
145
137
32.4
89.1
133
5202
32.8
52.3
135
3550
33.4
82.6
137
4772

(any): Hockey: NHL
Watched

team, league, etc.)



team, league, etc.)
Total
12.0
100.0
100
5948
Smart
Phone
9.3
2.0
78
438
Total
Mobile
13.1
72.6
109
5464
Tablet
15.4
49.6
128
3165
Smart
Phone
13.3
66.6
111
5156
10.0
100.0
100
4320
29.9
7.4
299
258
13.7
91.9
137
3725
13.7
53.2
138
2635
14.4
86.7
144
3566
7.3
100.0
100
4003
17.6
6.4
243
88
9.3
86.2
129
3525
11.4
61.0
158
2328
10.0
82.5
137
3174
6.7
100.0
100
3796
6.0
2.4
89
8.8
88.1
132
3318
10.1
58.2
150
2255
8.9
79.3
132
3072
8.3
87.4
131
23287
58.4
79.5
119
9.8
59.4
154
12836
55.7
43.8
113
8.6
80.9
135
21192
59.2
72.4
120
6.4
100.0
100
29279
49.1
100.0
100
780
53.2
2.8
108

(any): Hockey: NHL
Watched
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
Smart
Phone
678
46.3
2.6
102
841
57.4
3.2
126
Total
Mobile
21091
52.9
77.7
116
21396
53.7
79.1
118
Tablet
12150
52.7
44.7
116
11659
50.6
43.1
111
Smart
Phone
19342
54.0
71.2
119
19737
55.1
72.9
121

(any): Hockey: NHL
Watched
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
Smart
Phone
1412
96.4
6.2
238
1143
78.0
5.4
203
910
62.1
6.0
232
569
38.8
4.5
175
613
Total
Mobile
20516
51.5
85.0
127
19188
48.1
84.0
126
13936
35.0
87.6
131
11462
28.8
87.0
130
8446
Tablet
13139
57.0
54.4
141
11134
48.3
48.7
126
8204
35.6
51.5
133
6286
27.3
47.7
123
5680
Smart
Phone
19009
53.1
78.8
131
17966
50.2
78.7
131
13037
36.4
81.9
136
10763
30.1
81.7
136
7464
17.8
100.0
100
10382
17.4
100.0
100
41.8
6.1
235
556
38.0
5.7
218
21.2
79.5
119
9145
22.9
88.1
132
24.6
53.5
138
6082
26.4
58.6
151
20.9
70.3
117
8685
24.3
83.7
139

(any): Hockey: NHL
Watched
Total
Other

1108
1.9
100.0
100
11758
19.7
100.0
100
Smart
Phone
Total
Mobile
Tablet
Smart
Phone
53
3.6
0.5
18
812
2.0
73.3
109
2977
7.5
25.3
38
461
2.0
41.6
108
1423
6.2
12.1
31
710
2.0
64.1
107
2408
6.7
20.5
34

(any): Hockey: NHL
Total


team, league, etc.)
Total
59579
100.0
100.0
47821
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
15881
7579
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
88.1
33.2
110
11171
62.0
32.6
108
12326
68.4
41.5
137
8166
45.3
42.1
139
6848
24.3
100.0
100
7162
38.0
47.3
156
1805
Total
8870
100.0
14.9
8302
Daily
1824
100.0
3.1
1824
4-6 Days
a Week
1187
100.0
2.0
1094
1-3 Days
a Week
1643
100.0
2.8
1512
82.8
15.8
103
5262
57.5
15.3
100
5319
58.1
17.9
116
3842
42.0
19.8
129
2448
93.6
17.4
117
5909
66.6
17.2
116
7007
79.0
23.6
158
4323
48.7
22.3
150
4400
100.0
3.8
125
1502
82.3
4.4
143
1510
82.8
5.1
166
1165
63.8
6.0
196
1027
92.2
2.3
115
730
61.5
2.1
107
905
76.2
3.0
153
628
52.9
3.2
162
393
92.0
3.2
115
815
49.6
2.4
86
1166
71.0
3.9
142
631
38.4
3.3
118
572
26.7
16.9
110
395
49.6
30.4
204
1410
56.3
7.1
232
369
33.1
2.7
136
326
34.8
4.0
143
226

(any): Hockey: NHL

team, league, etc.)



team, league, etc.)
Total
12.0
100.0
100
5948
Twitter
Twitter Users Do
Users Not Follow
10.0
4.3
25.2
5.5
83
36
5948
1341
Total
15.9
19.7
132
4607
Daily
20.2
5.2
168
1020
4-6 Days
a Week
27.5
4.5
228
646
1-3 Days
a Week
13.8
3.2
115
732
10.0
100.0
100
4320
33.0
100.0
331
1807
14.6
22.5
147
366
51.9
77.5
520
1440
55.9
17.1
560
525
54.4
10.9
545
278
44.6
12.3
446
193
7.3
100.0
100
4003
10.0
41.8
138
2079
4.0
8.5
55
419
16.2
33.3
224
1660
28.8
12.2
397
348
23.4
6.4
323
234
11.8
4.5
162
134
6.7
100.0
100
3796
11.5
51.9
172
1627
4.6
10.5
68
602
18.7
41.5
278
1025
19.1
8.7
284
282
19.7
5.9
294
370
8.2
3.3
121
89
6.4
100.0
100
29279
49.1
100.0
100
9.0
42.9
142
9700
53.8
33.1
109
6.6
15.9
103
4530
49.5
15.5
101
11.6
27.0
181
5171
58.3
17.7
119
15.5
7.4
243
1158
63.4
4.0
129
31.2
9.8
490
674
56.8
2.3
116
5.4
2.4
85
798
48.6
2.7
99

(any): Hockey: NHL
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
Twitter
Twitter Users Do
Users Not Follow
9556
3708
53.0
40.5
35.2
13.7
116
89
9650
4023
53.5
43.9
35.7
14.9
118
97
Total
5848
65.9
21.5
145
5627
63.4
20.8
140
Daily
1367
74.9
5.0
164
1412
77.4
5.2
170
4-6 Days
a Week
726
61.2
2.7
134
619
52.2
2.3
115
1-3 Days
a Week
746
45.4
2.7
100
767
46.7
2.8
103

(any): Hockey: NHL
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
17.8
100.0
100
10382
17.4
100.0
100
Twitter
Twitter Users Do
Users Not Follow
9709
3513
53.9
38.4
40.2
14.6
133
95
8659
3297
48.0
36.0
37.9
14.4
125
94
6747
2790
37.4
30.5
42.4
17.5
140
114
6014
2338
33.4
25.5
45.6
17.7
151
115
3811
1125
21.1
35.9
119
4559
25.3
43.9
145
12.3
10.6
69
1632
17.8
15.7
102
Total
6196
69.9
25.7
172
5361
60.4
23.5
158
3957
44.6
24.9
167
3676
41.4
27.9
187
2686
Daily
1420
77.8
5.9
192
1344
73.7
5.9
192
957
52.4
6.0
196
932
51.1
7.1
231
562
4-6 Days
a Week
842
71.0
3.5
175
741
62.4
3.2
163
450
37.9
2.8
142
615
51.8
4.7
234
519
1-3 Days
a Week
1109
67.5
4.6
167
873
53.1
3.8
139
560
34.1
3.5
127
494
30.1
3.8
136
547
30.3
25.3
170
2928
33.0
28.2
189
30.8
5.3
173
724
39.7
7.0
228
43.8
4.9
246
398
33.5
3.8
192
33.3
5.1
187
398
24.2
3.8
139

(any): Hockey: NHL
Total
Other

1108
1.9
100.0
100
11758
19.7
100.0
100
Twitter
Twitter Users Do
Users Not Follow
195
1.1
17.6
58
2146
11.9
18.2
60
37
0.4
3.3
22
1577
17.2
13.4
87
Total
Daily
158
1.8
14.2
96
568
6.4
4.8
32
75
4.1
6.8
221
4-6 Days
a Week
1-3 Days
a Week
93
7.8
0.8
40
131
8.0
1.1
40

(any): Hockey: NHL
Total


team, league, etc.)
Total
59579
100.0
100.0
47821
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
3872
34567
18981
Total
17320
100.0
29.1
15586
Daily
3188
100.0
5.4
3003
4-6 Days
a Week
1931
100.0
3.2
1713
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
91.8
8.1
114
2862
67.9
8.3
118
3426
81.3
11.5
163
1899
45.0
9.8
138
2407
80.7
72.3
101
24048
56.2
70.1
98
23452
54.8
78.9
110
14777
34.5
76.2
106
14478
74.4
39.7
93
13071
51.3
38.1
89
10382
40.7
34.9
82
7246
28.4
37.3
87
4582
90.0
32.6
112
10977
63.4
32.0
110
13071
75.5
44.0
151
7532
43.5
38.8
134
9896
94.2
6.3
117
2265
71.0
6.6
123
2673
83.8
9.0
168
1842
57.8
9.5
177
1973
88.7
3.6
111
1185
61.4
3.5
107
1342
69.5
4.5
139
708
36.7
3.6
113
1056
24.3
100.0
100
7162
57.1
16.6
235
489
33.8
100.0
139
5150
18.0
31.6
74
1416
57.1
68.4
235
3734
61.9
13.6
255
699
54.7
7.3
225
238

(any): Hockey: NHL

team, league, etc.)



team, league, etc.)
Total
12.0
100.0
100
5948
Less than
Facebook
Week
Users Not Follow
11.6
12.0
5.6
6.8
71.9
19.8
96
100
46
2209
5364
1846
Total
21.6
52.1
179
3518
Daily
21.9
9.8
182
719
4-6 Days
a Week
12.3
3.3
103
430
10.0
100.0
100
4320
52.4
37.1
525
444
12.5
90.2
125
3251
7.2
31.0
73
784
20.3
59.1
203
2468
22.5
12.1
226
535
22.3
7.2
223
323
7.3
100.0
100
4003
10.5
10.3
145
943
7.6
75.3
105
3497
3.1
18.1
42
1135
14.2
57.1
196
2362
16.8
12.4
231
465
16.7
7.5
231
130
6.7
100.0
100
3796
22.4
23.6
333
284
8.2
87.3
122
2596
4.5
28.3
66
815
13.6
59.0
203
1781
14.6
11.6
217
303
6.7
3.3
100
252
6.4
100.0
100
29279
49.1
100.0
100
6.7
7.5
106
2541
60.3
8.7
123
6.1
68.4
95
20663
48.3
70.6
98
3.2
21.5
50
11280
44.2
38.5
90
10.3
46.9
161
9383
54.2
32.0
110
9.5
8.0
149
2046
64.2
7.0
131
13.1
6.6
205
875
45.3
3.0
92

(any): Hockey: NHL
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
Less than
Facebook
Week
Users Not Follow
3009
19442
10040
71.4
45.4
39.4
11.1
71.6
37.0
157
100
86
2829
19160
10027
67.1
44.7
39.3
10.5
70.8
37.0
148
99
87
Total
9401
54.3
34.6
119
9133
52.7
33.7
116
Daily
1976
62.0
7.3
136
2001
62.7
7.4
138
4-6 Days
a Week
999
51.7
3.7
113
867
44.9
3.2
99

(any): Hockey: NHL
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
17.8
100.0
100
10382
17.4
100.0
100
Less than
Facebook
Week
Users Not Follow
2825
18327
8050
67.0
42.8
31.6
11.7
75.9
33.4
165
106
78
2403
17366
8662
57.0
40.6
34.0
10.5
76.0
37.9
149
106
89
1991
12544
5432
47.2
29.3
21.3
12.5
78.8
34.1
177
110
80
1635
9461
3778
38.8
22.1
14.8
12.4
71.8
28.7
175
100
67
1058
7510
3085
25.1
10.0
141
1407
33.4
13.6
192
17.5
70.7
98
8106
18.9
78.1
109
12.1
29.0
68
3112
12.2
30.0
70
Total
10278
59.3
42.6
146
8703
50.3
38.1
131
7112
41.1
44.7
154
5683
32.8
43.1
148
4425
Daily
2008
63.0
8.3
155
1788
56.1
7.8
146
1387
43.5
8.7
163
1118
35.1
8.5
159
1153
4-6 Days
a Week
1056
54.7
4.4
135
1155
59.8
5.1
156
773
40.0
4.9
150
434
22.5
3.3
102
681
25.5
41.7
143
4994
28.8
48.1
165
36.2
10.9
203
774
24.3
7.5
139
35.3
6.4
198
446
23.1
4.3
133

(any): Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
Other

1108
1.9
100.0
100
11758
19.7
100.0
100
83
2.0
7.5
105
345
8.2
2.9
41
846
2.0
76.4
106
8251
19.3
70.2
98
321
1.3
29.0
68
6517
25.6
55.4
130
Total
Daily
4-6 Days
a Week
525
3.0
47.4
163
1734
10.0
14.7
51
171
5.4
15.4
288
185
5.8
1.6
29
47
2.4
4.2
131
218
11.3
1.9
57

(any): Hockey: NHL
Total


team, league, etc.)
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
6679
2078
Total
59579
100.0
100.0
47821
1-3 Days
a Week
4330
100.0
7.3
4190
Ever
Partic.
11293
100.0
19.0
9546
80.3
100.0
100
34312
57.6
100.0
100
29737
49.9
100.0
100
19405
32.6
100.0
100
14478
96.8
8.8
121
2612
60.3
7.6
105
3541
81.8
11.9
164
1649
38.1
8.5
117
2597
84.9
14.0
106
4915
62.5
14.3
108
5516
70.1
18.5
140
3332
42.3
17.2
130
4270
93.0
4.3
116
1108
49.5
3.2
86
1630
72.9
5.5
146
881
39.4
4.5
121
782
84.5
20.0
105
6843
60.6
19.9
105
6762
59.9
22.7
120
4571
40.5
23.6
124
2932
24.3
100.0
100
7162
60.0
17.9
247
1499
54.3
29.5
223
1299
35.0
5.4
144
373
26.0
20.3
107
1380

(any): Hockey: NHL

team, league, etc.)



team, league, etc.)
Less than
Once a
Week Past Year
16.5
16.7
18.1
5.2
137
139
1781
504
Total
12.0
100.0
100
5948
1-3 Days
a Week
34.6
20.9
288
588
Ever
Partic.
12.2
19.3
102
1375
10.0
100.0
100
4320
13.6
9.9
136
742
22.6
29.9
227
868
22.6
8.5
226
264
12.2
23.1
122
708
7.3
100.0
100
4003
17.1
17.2
236
756
11.0
20.1
152
1010
11.8
6.1
163
306
6.3
16.4
87
848
6.7
100.0
100
3796
17.5
18.9
260
577
12.8
25.2
191
649
13.7
7.6
204
124
7.5
21.2
112
520
6.4
100.0
100
29279
49.1
100.0
100
13.3
15.2
209
2372
54.8
8.1
111
8.2
17.1
129
4090
52.0
14.0
106
5.6
3.3
87
1037
46.4
3.5
94
4.6
13.7
72
6066
53.7
20.7
109

(any): Hockey: NHL
Total
27157
45.6
100.0
100
27063
45.4
100.0
100
1-3 Days
a Week
2254
52.1
8.3
114
1999
46.2
7.4
102
Less than
Once a
Week Past Year
4172
891
53.0
39.8
15.4
3.3
116
87
4266
982
54.2
43.9
15.8
3.6
119
97
Ever
Partic.
5620
49.8
20.7
109
5258
46.6
19.4
103

(any): Hockey: NHL
Watch sports

event
Buy sports footwear
Total
24135
40.5
100.0
100
22843
38.3
100.0
100
15915
26.7
100.0
100
13180
22.1
100.0
100
10621
1-3 Days
a Week
2654
61.3
11.0
151
1960
45.3
8.6
118
1512
34.9
9.5
131
1789
41.3
13.6
187
1175
17.8
100.0
100
10382
17.4
100.0
100
27.1
11.1
152
1360
31.4
13.1
180
Less than
Once a
Week Past Year
4559
1514
57.9
67.7
18.9
6.3
143
167
3802
976
48.3
43.7
16.6
4.3
126
114
3440
786
43.7
35.2
21.6
4.9
164
132
2341
819
29.7
36.7
17.8
6.2
134
166
1415
568
18.0
13.3
101
2413
30.7
23.2
176
25.4
5.3
143
556
24.9
5.4
143
Ever
Partic.
5473
48.5
22.7
120
4752
42.1
20.8
110
3010
26.7
18.9
100
3200
28.3
24.3
128
2161
19.1
20.3
107
2179
19.3
21.0
111

(any): Hockey: NHL
Other

Total
1-3 Days
a Week
1108
1.9
100.0
100
11758
19.7
100.0
100
37
0.9
3.3
46
140
3.2
1.2
16
Less than
Once a
Week Past Year
270
3.4
24.4
185
1190
15.1
10.1
77
39
1.7
3.5
93
157
7.0
1.3
36
Ever
Partic.
214
1.9
19.3
102
1747
15.5
14.9
78

Activities on Tablet of those Attended/Watched
(any): Hockey: NHL
Base: Own a Tablet
Gender
Total

Age
Total
35511
100.0
100.0
23046
Male
21140
100.0
59.5
14034
Female
14371
100.0
40.5
9012
13-17
1808
100.0
5.1
1392
18-24
3389
100.0
9.5
2712
25-34
7645
100.0
21.5
5289
35-49
10007
100.0
28.2
7153
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
66.4
60.9
102
9801
46.4
65.8
111
8172
38.7
60.3
101
4935
23.3
65.1
109
3975
62.7
39.1
97
5092
35.4
34.2
84
5376
37.4
39.7
98
2640
18.4
34.9
86
3121
77.0
6.0
119
522
28.8
3.5
69
1064
58.8
7.9
154
251
13.9
3.3
65
417
80.0
11.8
123
1505
44.4
10.1
106
1864
55.0
13.8
144
926
27.3
12.2
128
839
69.2
22.9
107
3629
47.5
24.4
113
3731
48.8
27.5
128
2283
29.9
30.1
140
2201
71.5
31.0
110
4958
49.5
33.3
118
4367
43.6
32.2
114
2933
29.3
38.7
137
2443
20.0
100.0
100
18.8
56.0
94
21.7
44.0
109
23.1
5.9
116
24.7
11.8
124
28.8
31.0
144
24.4
34.4
122

(any): Hockey: NHL
Base: Own a Tablet
Gender

team, league, etc.)

team, league, etc.)



team, league, etc.)
Age
Total
3593
Male
2245
Female
1348
13-17
549
18-24
318
25-34
667
35-49
997
10.1
100.0
100
3049
10.6
62.5
105
1722
9.4
37.5
93
1328
30.3
15.3
300
25
9.4
8.9
93
604
8.7
18.6
86
1200
10.0
27.7
98
960
8.6
100.0
100
2668
8.1
56.5
95
1335
9.2
43.5
108
1333
1.4
0.8
16
120
17.8
19.8
207
427
15.7
39.3
183
860
9.6
31.5
112
949
7.5
100.0
100
2250
6.3
50.0
84
1204
9.3
50.0
123
1046
6.7
4.5
89
239
12.6
16.0
168
398
11.2
32.2
150
542
9.5
35.6
126
677
6.3
100.0
100
2002
5.7
53.5
90
995
7.3
46.5
115
1007
13.2
10.6
208
418
11.7
17.7
185
418
7.1
24.1
112
495
6.8
30.1
107
367
5.6
100.0
100
11464
4.7
49.7
83
7041
7.0
50.3
124
4423
23.1
20.9
410
522
12.3
20.9
219
1068
6.5
24.7
115
2935
3.7
18.3
65
3610

(any): Hockey: NHL
Base: Own a Tablet
Gender
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
Male
33.3
61.4
103
7774
36.8
68.4
115
7378
34.9
65.0
109
Female
30.8
38.6
95
3590
25.0
31.6
78
3965
27.6
35.0
86
Age
13-17
28.9
4.6
89
483
26.7
4.2
83
786
43.5
6.9
136
18-24
31.5
9.3
98
1234
36.4
10.9
114
1467
43.3
12.9
136
25-34
38.4
25.6
119
2584
33.8
22.7
106
3004
39.3
26.5
123
35-49
36.1
31.5
112
4171
41.7
36.7
130
3743
37.4
33.0
117

(any): Hockey: NHL
Base: Own a Tablet
Gender

event
Buy sports footwear
Age
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
Male
6967
33.0
67.1
113
3966
18.8
71.7
120
3005
14.2
63.5
107
2111
10.0
50.4
85
2153
Female
3411
23.7
32.9
81
1566
10.9
28.3
70
1725
12.0
36.5
90
2076
14.4
49.6
122
1606
13-17
517
28.6
5.0
98
261
14.4
4.7
93
110
6.1
2.3
46
296
16.4
7.1
139
177
18-24
1063
31.4
10.2
107
451
13.3
8.2
86
399
11.8
8.4
88
314
9.3
7.5
78
352
25-34
2764
36.1
26.6
124
1780
23.3
32.2
149
1716
22.4
36.3
169
1392
18.2
33.2
154
1012
35-49
3380
33.8
32.6
116
2467
24.7
44.6
158
1631
16.3
34.5
122
1407
14.1
33.6
119
1319
10.6
100.0
100
3526
9.9
100.0
100
2585
10.2
57.3
96
2375
11.2
67.4
113
1773
11.2
42.7
106
1151
8.0
32.6
81
813
9.8
4.7
92
247
13.7
7.0
138
176
10.4
9.4
98
303
8.9
8.6
90
163
13.2
26.9
125
769
10.1
21.8
101
629
13.2
35.1
125
1489
14.9
42.2
150
983

(any): Hockey: NHL
Base: Own a Tablet
Gender
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
Male
8.4
68.6
115
279
1.3
85.9
144
7106
33.6
57.0
96
Female
5.7
31.4
78
46
0.3
14.1
35
5359
37.3
43.0
106
Age
13-17
9.8
6.8
134
139
7.7
42.8
841
415
23.0
3.3
65
18-24
4.8
6.3
66
677
20.0
5.4
57
25-34
8.2
24.3
113
39
0.5
12.0
56
2356
30.8
18.9
88
35-49
9.8
38.0
135
83
0.8
25.4
90
2854
28.5
22.9
81

(any): Hockey: NHL
Base: Own a Tablet
Age
Total

Household Income
Re
Total
35511
100.0
100.0
23046
50+
12662
100.0
35.7
6500
Under
$25K
3921
100.0
11.0
2317
$25K$49.9K
6853
100.0
19.3
4350
$50K$99.9K
11269
100.0
31.7
7322
$100K
&Over North East
13467
9003
100.0
100.0
37.9
25.4
9056
5915
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
51.3
28.2
79
4279
33.8
28.7
81
2522
19.9
18.6
52
1182
9.3
15.6
44
1196
59.1
10.1
91
1520
38.8
10.2
92
1486
37.9
11.0
99
520
13.3
6.9
62
630
63.5
18.9
98
2482
36.2
16.7
86
2659
38.8
19.6
102
1543
22.5
20.4
106
1379
65.0
31.8
100
4502
39.9
30.2
95
4253
37.7
31.4
99
2341
20.8
30.9
97
2415
67.2
39.3
104
6389
47.4
42.9
113
5150
38.2
38.0
100
3171
23.5
41.9
110
2672
65.7
25.7
101
3838
42.6
25.8
102
3096
34.4
22.9
90
1781
19.8
23.5
93
1570
20.0
100.0
100
9.4
16.9
47
16.1
8.9
80
20.1
19.4
101
21.4
34.0
107
19.8
37.7
99
17.4
22.1
87

(any): Hockey: NHL
Base: Own a Tablet
Age

team, league, etc.)

team, league, etc.)



team, league, etc.)
Household Income
Re
Total
3593
50+
1063
Under
$25K
724
$25K$49.9K
733
$50K$99.9K
840
$100K
&Over North East
1296
913
10.1
100.0
100
3049
8.4
29.6
83
261
18.5
20.2
182
300
10.7
20.4
106
500
7.5
23.4
74
847
9.6
36.1
95
1403
10.1
25.4
100
950
8.6
100.0
100
2668
2.1
8.6
24
311
7.6
9.8
89
164
7.3
16.4
85
1120
7.5
27.8
88
748
10.4
46.0
121
636
10.5
31.1
123
925
7.5
100.0
100
2250
2.5
11.7
33
395
4.2
6.2
56
196
16.3
42.0
218
579
6.6
28.0
88
781
4.7
23.8
63
694
10.3
34.7
137
500
6.3
100.0
100
2002
3.1
17.6
49
304
5.0
8.7
79
352
8.5
25.7
133
445
6.9
34.7
109
633
5.2
30.8
81
571
5.6
22.2
88
605
5.6
100.0
100
11464
2.4
15.2
43
3330
9.0
17.6
159
1316
6.5
22.3
115
2190
5.6
31.6
100
3515
4.2
28.5
75
4443
6.7
30.2
119
3078

(any): Hockey: NHL
Base: Own a Tablet
Age
Watch sports
Household Income
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
50+
26.3
29.0
81
2892
22.8
25.4
71
2342
18.5
20.6
58
Under
$25K
33.6
11.5
104
969
24.7
8.5
77
1131
28.8
10.0
90
$25K$49.9K
32.0
19.1
99
2149
31.4
18.9
98
2036
29.7
18.0
93
$50K$99.9K
31.2
30.7
97
3202
28.4
28.2
89
3441
30.5
30.3
96
Re
$100K
&Over North East
33.0
34.2
38.8
26.8
102
106
5045
2907
37.5
32.3
44.4
25.6
117
101
4734
2650
35.2
29.4
41.7
23.4
110
92

(any): Hockey: NHL
Base: Own a Tablet
Age

event
Buy sports footwear
Household Income
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
50+
2654
21.0
25.6
72
572
4.5
10.3
29
874
6.9
18.5
52
778
6.1
18.6
52
900
Under
$25K
1061
27.1
10.2
93
658
16.8
11.9
108
407
10.4
8.6
78
427
10.9
10.2
92
324
$25K$49.9K
1696
24.7
16.3
85
793
11.6
14.3
74
1023
14.9
21.6
112
962
14.0
23.0
119
828
$50K$99.9K
3775
33.5
36.4
115
1541
13.7
27.8
88
1834
16.3
38.8
122
1228
10.9
29.3
92
1311
10.6
100.0
100
3526
9.9
100.0
100
2585
7.1
23.9
67
718
5.7
20.3
57
634
8.3
8.6
78
39
1.0
1.1
10
128
12.1
22.0
114
867
12.6
24.6
127
786
11.6
34.9
110
954
8.5
27.1
85
851
Re
$100K
&Over North East
3846
3178
28.6
35.3
37.1
30.6
98
121
2540
1278
18.9
14.2
45.9
23.1
121
91
1466
1232
10.9
13.7
31.0
26.0
82
103
1569
1098
11.7
12.2
37.5
26.2
99
103
1295
1309
9.6
34.5
91
1667
12.4
47.3
125
821
14.5
34.8
137
1068
11.9
30.3
119
960

(any): Hockey: NHL
Base: Own a Tablet
Age
Other

Household Income
Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
50+
5.0
24.5
69
64
0.5
19.8
55
6162
48.7
49.4
139
Under
$25K
3.3
5.0
45
24
0.6
7.3
66
1604
40.9
12.9
117
$25K$49.9K
11.5
30.4
158
86
1.3
26.6
138
2503
36.5
20.1
104
$50K$99.9K
7.5
32.9
104
3947
35.0
31.7
100
Re
$100K
&Over North East
6.1
10.7
31.7
37.1
84
146
215
24
1.6
0.3
66.1
7.3
174
29
4411
3089
32.8
34.3
35.4
24.8
93
98

(any): Hockey: NHL
Base: Own a Tablet
Region
Total

Total
35511
100.0
100.0
23046
North
Central
8743
100.0
24.6
5580
South
10470
100.0
29.5
6980
West
7295
100.0
20.5
4571
Total
8946
100.0
25.2
6801
$1-49
4077
100.0
11.5
3189
$50+
4869
100.0
13.7
3612
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
63.8
24.2
98
3748
42.9
25.2
102
3562
40.7
26.3
107
1825
20.9
24.1
98
1774
66.7
30.3
103
4353
41.6
29.2
99
3991
38.1
29.5
100
1803
17.2
23.8
81
2179
62.7
19.8
97
2954
40.5
19.8
97
2899
39.7
21.4
104
2166
29.7
28.6
139
1573
76.0
29.5
117
3880
43.4
26.1
103
4507
50.4
33.3
132
2103
23.5
27.8
110
2576
78.2
13.8
121
1704
41.8
11.4
100
2346
57.5
17.3
151
874
21.4
11.5
100
1310
74.2
15.7
114
2176
44.7
14.6
107
2161
44.4
16.0
116
1230
25.3
16.2
118
1266
20.0
100.0
100
20.3
25.0
102
20.8
30.7
104
21.6
22.2
108
28.8
36.3
144
32.1
18.5
161
26.0
17.8
130

(any): Hockey: NHL
Base: Own a Tablet
Region

team, league, etc.)

team, league, etc.)



team, league, etc.)
Total
3593
North
Central
767
South
1464
West
450
Total
1533
$1-49
968
$50+
564
10.1
100.0
100
3049
8.8
21.3
87
602
14.0
40.7
138
876
6.2
12.5
61
622
17.1
42.7
169
1046
23.8
27.0
235
521
11.6
15.7
115
525
8.6
100.0
100
2668
6.9
19.8
80
527
8.4
28.7
97
639
8.5
20.4
99
577
11.7
34.3
136
921
12.8
17.1
149
537
10.8
17.2
126
384
7.5
100.0
100
2250
6.0
19.7
80
548
6.1
24.0
81
821
7.9
21.6
105
381
10.3
34.5
137
835
13.2
20.1
175
543
7.9
14.4
105
292
6.3
100.0
100
2002
6.3
24.3
99
331
7.8
36.5
124
802
5.2
16.9
82
264
9.3
37.1
147
1021
13.3
24.1
210
685
6.0
13.0
95
336
5.6
100.0
100
11464
3.8
16.5
67
2525
7.7
40.1
136
3530
3.6
13.2
64
2332
11.4
51.0
202
3525
16.8
34.2
298
1432
6.9
16.8
122
2093

(any): Hockey: NHL
Base: Own a Tablet
Region
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
North
Central
28.9
22.0
89
2746
31.4
24.2
98
2230
25.5
19.7
80
South
33.7
30.8
104
3266
31.2
28.7
97
4052
38.7
35.7
121
West
32.0
20.3
99
2445
33.5
21.5
105
2412
33.1
21.3
104
Total
39.4
30.8
122
3093
34.6
27.2
108
3553
39.7
31.3
124
$1-49
35.1
12.5
109
1404
34.4
12.4
108
1841
45.2
16.2
141
$50+
43.0
18.3
133
1688
34.7
14.9
108
1712
35.2
15.1
110

(any): Hockey: NHL
Base: Own a Tablet
Region

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
North
Central
2600
29.7
25.1
102
1187
13.6
21.5
87
1193
13.6
25.2
102
1005
11.5
24.0
97
748
South
2232
21.3
21.5
73
1875
17.9
33.9
115
1262
12.1
26.7
90
1278
12.2
30.5
104
855
West
2368
32.5
22.8
111
1192
16.3
21.5
105
1043
14.3
22.1
107
806
11.0
19.2
94
847
Total
3093
34.6
29.8
118
1532
17.1
27.7
110
1764
19.7
37.3
148
1974
22.1
47.1
187
1495
$1-49
1363
33.4
13.1
114
707
17.3
12.8
111
704
17.3
14.9
130
809
19.8
19.3
168
742
$50+
1730
35.5
16.7
122
825
16.9
14.9
109
1060
21.8
22.4
163
1165
23.9
27.8
203
753
10.6
100.0
100
3526
9.9
100.0
100
2585
8.6
19.9
81
990
11.3
28.1
114
479
8.2
22.7
77
941
9.0
26.7
91
626
11.6
22.5
110
527
7.2
15.0
73
520
16.7
39.8
158
1550
17.3
43.9
174
908
18.2
19.7
172
759
18.6
21.5
188
632
15.5
20.0
146
791
16.2
22.4
164
276

(any): Hockey: NHL
Base: Own a Tablet
Region
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
North
Central
5.5
18.5
75
261
3.0
80.2
326
3163
36.2
25.4
103
South
6.0
24.2
82
3489
33.3
28.0
95
West
7.1
20.1
98
41
0.6
12.5
61
2724
37.3
21.9
106
Total
10.1
35.1
139
239
2.7
73.4
291
2145
24.0
17.2
68
$1-49
15.5
24.4
213
176
4.3
54.2
472
888
21.8
7.1
62
$50+
5.7
10.7
78
62
1.3
19.2
140
1257
25.8
10.1
74

(any): Hockey: NHL
Base: Own a Tablet

Attended 4+ Games
Total

Total
35511
100.0
100.0
23046
Total
Attended 4+
Games
1309
100.0
3.7
996
Total
Watched
Television
12+ Games
7610
100.0
21.4
5021
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
2569
1151
100.0
100.0
7.2
3.2
2291
996
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
76.1
4.3
117
822
62.8
5.5
150
824
62.9
6.1
165
517
39.5
6.8
185
417
66.0
21.8
102
3685
48.4
24.7
115
2862
37.6
21.1
99
1551
20.4
20.5
96
1585
89.2
9.9
137
1159
45.1
7.8
108
1561
60.8
11.5
159
845
32.9
11.2
154
836
86.6
4.3
133
822
71.4
5.5
170
824
71.6
6.1
188
517
44.9
6.8
210
417
100.0
4.3
154
822
82.5
5.5
197
824
82.7
6.1
217
517
51.8
6.8
243
417
20.0
100.0
100
31.9
5.9
159
20.8
22.3
104
32.5
11.8
163
36.2
5.9
181
41.9
5.9
209
Used Tablet
for Sports
996
100.0
2.8
996

(any): Hockey: NHL
Base: Own a Tablet

Attended 4+ Games

team, league, etc.)

team, league, etc.)



team, league, etc.)
Total
Attended 4+
Total
Games
3593
191
Total
Watched
Television
12+ Games
646
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
515
191
Used Tablet
for Sports
191
10.1
100.0
100
3049
14.6
5.3
144
112
8.5
18.0
84
842
20.0
14.3
198
438
16.6
5.3
164
112
19.2
5.3
190
112
8.6
100.0
100
2668
8.6
3.7
100
153
11.1
27.6
129
486
17.0
14.4
198
336
9.7
3.7
113
153
11.2
3.7
131
153
7.5
100.0
100
2250
11.7
5.8
156
25
6.4
18.2
85
293
13.1
12.6
174
183
13.3
5.8
178
25
15.4
5.8
205
25
6.3
100.0
100
2002
1.9
1.1
30
25
3.8
13.0
61
237
7.1
8.1
113
669
2.1
1.1
34
25
2.5
1.1
39
25
5.6
100.0
100
11464
1.9
1.2
33
522
3.1
11.8
55
2622
26.1
33.4
462
1198
2.1
1.2
38
522
2.5
1.2
44
522

(any): Hockey: NHL
Base: Own a Tablet
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
Total
Attended 4+
Games
39.9
4.6
124
532
40.6
4.7
127
575
43.9
5.1
137
Total
Watched
Television
12+ Games
34.5
22.9
107
2557
33.6
22.5
105
2402
31.6
21.2
99

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
46.6
45.4
10.5
4.6
144
141
917
532
35.7
46.2
8.1
4.7
112
144
2078
575
80.9
49.9
18.3
5.1
253
156
Used Tablet
for Sports
52.4
4.6
162
532
53.4
4.7
167
575
57.7
5.1
181

(any): Hockey: NHL
Base: Own a Tablet

Attended 4+ Games

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
Total
Attended 4+
Games
345
26.3
3.3
90
225
17.2
4.1
110
411
31.4
8.7
235
308
23.5
7.4
199
288
Total
Watched
Television
12+ Games
2512
33.0
24.2
113
1597
21.0
28.9
135
1043
13.7
22.1
103
683
9.0
16.3
76
981
10.6
100.0
100
3526
9.9
100.0
100
2585
22.0
7.7
208
258
19.7
7.3
199
194
12.9
26.1
122
786
10.3
22.3
104
484
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
976
345
38.0
30.0
9.4
3.3
130
103
795
225
30.9
19.5
14.4
4.1
199
125
541
411
21.0
35.7
11.4
8.7
158
268
904
308
35.2
26.7
21.6
7.4
298
227
559
288
21.8
14.9
206
315
12.3
8.9
124
511
25.1
7.7
237
258
22.5
7.3
226
194
Used Tablet
for Sports
345
34.6
3.3
118
225
22.6
4.1
145
411
41.2
8.7
309
308
30.9
7.4
262
288
28.9
7.7
273
258
25.9
7.3
261
194

(any): Hockey: NHL
Base: Own a Tablet
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
Total
Attended 4+
Games
14.9
7.5
204
313
23.9
2.5
68
Total
Watched
Television
12+ Games
6.4
18.7
87
60
0.8
18.6
87
2588
34.0
20.8
97

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
19.9
16.9
19.8
7.5
273
232
139
5.4
42.8
592
278
155
10.8
13.4
2.2
1.2
31
38
Used Tablet
for Sports
19.5
7.5
268

(any): Hockey: NHL
Base: Own a Tablet
Attended 4+ Games
Total

Total
35511
100.0
100.0
23046

Phone for
Device for
Sports
Sports
965
6355
100.0
100.0
2.7
17.9
811
5021
Used Tablet
for Sports
5021
100.0
14.1
5021
Watched Onli

Phone for
Device for
Sports
Sports
5375
2438
100.0
100.0
15.1
6.9
4041
2291
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
84.0
3.5
129
636
65.9
4.3
157
678
70.3
5.0
184
371
38.4
4.9
180
403
79.0
21.8
122
3685
58.0
24.7
138
2862
45.0
21.1
118
1551
24.4
20.5
114
1585
100.0
21.8
154
3685
73.4
24.7
175
2862
57.0
21.1
149
1551
30.9
20.5
145
1585
75.2
17.5
116
3060
56.9
20.5
136
2529
47.1
18.7
123
1477
27.5
19.5
129
1547
94.0
9.9
145
1159
47.5
7.8
113
1561
64.0
11.5
168
845
34.7
11.2
163
836
20.0
100.0
100
41.7
5.7
209
24.9
22.3
125
31.6
22.3
158
28.8
21.8
144
34.3
11.8
172

(any): Hockey: NHL
Base: Own a Tablet
Attended 4+ Games

team, league, etc.)

team, league, etc.)



team, league, etc.)

Phone for
Device for
Total
Sports
Sports
3593
150
646
Used Tablet
for Sports
646
Watched Onli

Phone for
Device for
Sports
Sports
512
515
10.1
100.0
100
3049
15.5
4.2
153
71
10.2
18.0
100
842
12.9
18.0
127
842
9.5
14.2
94
842
21.1
14.3
209
438
8.6
100.0
100
2668
7.3
2.3
85
153
13.3
27.6
154
486
16.8
27.6
195
486
15.7
27.6
183
486
18.0
14.4
209
336
7.5
100.0
100
2250
15.9
5.8
212
25
7.7
18.2
102
293
9.7
18.2
129
293
9.0
18.2
120
191
13.8
12.6
184
183
6.3
100.0
100
2002
2.6
1.1
40
25
4.6
13.0
73
237
5.8
13.0
92
237
3.6
8.5
56
237
7.5
8.1
119
669
5.6
100.0
100
11464
2.6
1.2
45
337
3.7
11.8
66
2622
4.7
11.8
84
2622
4.4
11.8
78
2210
27.5
33.4
487
1198

(any): Hockey: NHL
Base: Own a Tablet
Attended 4+ Games
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100

Phone for
Device for
Sports
Sports
34.9
41.3
2.9
22.9
108
128
387
2557
40.0
40.2
3.4
22.5
125
126
535
2402
55.4
37.8
4.7
21.2
173
118
Used Tablet
for Sports
52.2
22.9
162
2557
50.9
22.5
159
2402
47.8
21.2
150
Watched Onli

Phone for
Device for
Sports
Sports
41.1
49.1
19.3
10.5
127
152
2137
917
39.8
37.6
18.8
8.1
124
118
2144
2078
39.9
85.2
18.9
18.3
125
267

(any): Hockey: NHL
Base: Own a Tablet
Attended 4+ Games

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
10.6
100.0
100
3526
9.9
100.0
100
2585

Phone for
Device for
Sports
Sports
224
2512
23.2
39.5
2.2
24.2
79
135
185
1597
19.2
25.1
3.3
28.9
123
161
306
1043
31.7
16.4
6.5
22.1
238
123
203
683
21.1
10.8
4.9
16.3
179
91
184
981
19.1
4.9
180
194
20.1
5.5
202
194
15.4
26.1
146
786
12.4
22.3
125
484
Used Tablet
for Sports
2512
50.0
24.2
171
1597
31.8
28.9
204
1043
20.8
22.1
156
683
13.6
16.3
115
981
19.5
26.1
185
786
15.7
22.3
158
484
Watched Onli

Phone for
Device for
Sports
Sports
1958
976
36.4
40.0
18.9
9.4
125
137
1222
795
22.7
32.6
22.1
14.4
146
209
944
541
17.6
22.2
20.0
11.4
132
166
572
904
10.6
37.1
13.7
21.6
90
314
809
559
15.1
21.5
142
626
11.6
17.8
117
473
22.9
14.9
217
315
12.9
8.9
130
511

(any): Hockey: NHL
Base: Own a Tablet
Attended 4+ Games
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100

Phone for
Device for
Sports
Sports
20.1
7.6
7.5
18.7
277
105
60
1.0
18.6
104
155
1334
16.0
21.0
1.2
10.7
46
60
Used Tablet
for Sports
9.6
18.7
132
60
1.2
18.6
132
Watched Onli

Phone for
Device for
Sports
Sports
8.8
20.9
18.3
19.8
121
288
37
139
0.7
5.7
11.4
42.8
75
624
1334
147
24.8
6.0
10.7
1.2
71
17

(any): Hockey: NHL
Base: Own a Tablet
Total

Total
35511
100.0
100.0
23046
Used Tablet
for Sports
2291
100.0
6.5
2291
Used Smart
Phone for
Sports
2286
100.0
6.4
2139
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
100.0
9.9
154
1159
50.6
7.8
121
1561
68.1
11.5
179
845
36.9
11.2
173
836
93.6
9.3
144
1007
44.1
6.8
105
1444
63.2
10.7
166
729
31.9
9.6
149
786
20.0
100.0
100
36.5
11.8
183
34.4
11.1
172

(any): Hockey: NHL
Base: Own a Tablet

team, league, etc.)

team, league, etc.)



team, league, etc.)
Total
3593
Used Tablet
for Sports
515
Used Smart
Phone for
Sports
473
10.1
100.0
100
3049
22.5
14.3
222
438
20.7
13.2
205
360
8.6
100.0
100
2668
19.1
14.4
223
336
15.8
11.8
184
336
7.5
100.0
100
2250
14.7
12.6
195
183
14.7
12.6
196
183
6.3
100.0
100
2002
8.0
8.1
126
669
8.0
8.1
127
669
5.6
100.0
100
11464
29.2
33.4
518
1198
29.3
33.4
519
1081

(any): Hockey: NHL
Base: Own a Tablet
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
Used Tablet
for Sports
52.3
10.5
162
917
40.0
8.1
125
2078
90.7
18.3
284
Used Smart
Phone for
Sports
47.3
9.4
147
800
35.0
7.0
109
1967
86.0
17.3
269

(any): Hockey: NHL
Base: Own a Tablet

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
Used Tablet
for Sports
976
42.6
9.4
146
795
34.7
14.4
223
541
23.6
11.4
177
904
39.4
21.6
335
559
Used Smart
Phone for
Sports
824
36.0
7.9
123
719
31.5
13.0
202
505
22.1
10.7
166
868
38.0
20.7
322
484
10.6
100.0
100
3526
9.9
100.0
100
2585
24.4
14.9
231
315
13.8
8.9
139
511
21.2
12.9
200
315
13.8
8.9
139
475

(any): Hockey: NHL
Base: Own a Tablet
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
Used Tablet
for Sports
22.3
19.8
306
139
6.1
42.8
664
Used Smart
Phone for
Sports
20.8
18.4
285
139
6.1
42.8
665
147
6.4
1.2
18

(any): Hockey: NHL
Base: Own a Tablet
Attended
Total

Total
35511
100.0
100.0
23046
Total
7655
100.0
100.0
4874
1
3775
100.0
49.3
2372
2-3
2571
100.0
33.6
1505
4+
1309
100.0
17.1
996
Total
33220
100.0
100.0
21611
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
63.7
100.0
98
3268
42.7
100.0
102
3742
48.9
100.0
128
2263
29.6
100.0
139
1933
62.9
48.7
97
1333
35.3
40.8
84
1784
47.3
47.7
124
1167
30.9
51.5
145
911
58.6
30.9
90
1113
43.3
34.1
103
1134
44.1
30.3
116
580
22.6
25.6
106
605
76.1
20.4
117
822
62.8
25.1
150
824
62.9
22.0
165
517
39.5
22.8
185
417
65.1
100.0
100
14334
43.1
100.0
103
12538
37.7
100.0
99
7263
21.9
100.0
102
6518
20.0
100.0
100
25.3
100.0
126
24.1
47.1
121
23.5
31.3
118
31.9
21.6
159
19.6
100.0
98

(any): Hockey: NHL
Base: Own a Tablet
Attended

team, league, etc.)

team, league, etc.)



team, league, etc.)
Total
3593
Total
1059
1
515
2-3
352
4+
191
Total
3139
10.1
100.0
100
3049
13.8
100.0
137
937
13.7
48.7
135
444
13.7
33.3
135
382
14.6
18.1
144
112
9.4
100.0
93
2985
8.6
100.0
100
2668
12.2
100.0
143
767
11.7
47.3
137
283
14.8
40.7
173
331
8.6
11.9
100
153
9.0
100.0
105
2506
7.5
100.0
100
2250
10.0
100.0
133
667
7.5
36.9
100
355
12.9
43.1
171
288
11.7
20.0
156
25
7.5
100.0
100
1965
6.3
100.0
100
2002
8.7
100.0
137
792
9.4
53.2
148
500
11.2
43.1
176
268
1.9
3.7
30
25
5.9
100.0
93
1635
5.6
100.0
100
11464
10.3
100.0
184
2667
13.2
63.1
235
1375
10.4
33.8
185
770
1.9
3.1
33
522
4.9
100.0
87
10945

(any): Hockey: NHL
Base: Own a Tablet
Attended
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
Total
34.8
100.0
108
2634
34.4
100.0
108
2789
36.4
100.0
114
1
36.4
51.6
113
1257
33.3
47.7
104
1231
32.6
44.1
102
2-3
30.0
28.9
93
844
32.8
32.1
103
984
38.3
35.3
120
4+
39.9
19.6
124
532
40.6
20.2
127
575
43.9
20.6
137
Total
32.9
100.0
102
10798
32.5
100.0
102
10594
31.9
100.0
100

(any): Hockey: NHL
Base: Own a Tablet
Attended

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
Total
2173
28.4
100.0
97
1631
21.3
100.0
137
1560
20.4
100.0
153
1449
18.9
100.0
160
1225
1
1100
29.2
50.6
100
928
24.6
56.9
158
650
17.2
41.7
129
738
19.6
51.0
166
628
2-3
728
28.3
33.5
97
479
18.6
29.3
120
499
19.4
32.0
146
403
15.7
27.8
133
309
4+
345
26.3
15.9
90
225
17.2
13.8
110
411
31.4
26.3
235
308
23.5
21.3
199
288
Total
10033
30.2
100.0
103
5223
15.7
100.0
101
4406
13.3
100.0
100
3818
11.5
100.0
97
3480
10.6
100.0
100
3526
9.9
100.0
100
2585
16.0
100.0
151
1167
15.3
100.0
154
690
16.6
51.2
157
626
16.6
53.6
167
237
12.0
25.2
114
283
11.0
24.3
111
258
22.0
23.5
208
258
19.7
22.1
199
194
10.5
100.0
99
3087
9.3
100.0
94
2384

(any): Hockey: NHL
Base: Own a Tablet
Attended
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
Total
9.0
100.0
124
76
1.0
100.0
108
2780
36.3
100.0
103
1
6.3
34.4
86
37
1.0
48.7
107
1402
37.1
50.4
106
2-3
10.0
37.4
138
39
1.5
51.3
165
1066
41.4
38.3
118
4+
14.9
28.2
204
313
23.9
11.2
68
Total
7.2
100.0
99
325
1.0
100.0
107
11609
34.9
100.0
100

(any): Hockey: NHL
Base: Own a Tablet
Watched
Computer/Tablet/Sm
Television
Total

Total
35511
100.0
100.0
23046
Total
32357
100.0
97.4
20839
1-2
10778
100.0
32.4
6603
3-11
13969
100.0
42.0
9215
12+
7610
100.0
22.9
5021
Total
3835
100.0
11.5
3420
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
64.4
96.4
99
14164
43.8
98.8
104
12061
37.3
96.2
98
7093
21.9
97.7
103
6446
61.3
30.6
94
4138
38.4
28.9
92
3575
33.2
28.5
87
2439
22.6
33.6
106
2106
66.0
42.6
102
6342
45.4
44.2
108
5623
40.3
44.8
106
3104
22.2
42.7
104
2755
66.0
23.2
102
3685
48.4
25.7
115
2862
37.6
22.8
99
1551
20.4
21.3
96
1585
89.2
15.8
137
1731
45.1
12.1
108
2327
60.7
18.6
159
1282
33.4
17.6
157
1049
20.0
100.0
100
19.9
98.9
100
19.5
32.3
98
19.7
42.3
99
20.8
24.3
104
27.4
16.1
137

(any): Hockey: NHL
Base: Own a Tablet
Watched
Computer/Tablet/Sm
Television

team, league, etc.)

team, league, etc.)



team, league, etc.)
Total
3593
Total
2791
1-2
967
3-11
1179
12+
646
Total
680
10.1
100.0
100
3049
8.6
88.9
85
2862
9.0
30.8
89
500
8.4
37.6
83
1520
8.5
20.6
84
842
17.7
21.7
175
813
8.6
100.0
100
2668
8.8
95.9
103
2373
4.6
16.7
54
754
10.9
50.9
127
1133
11.1
28.2
129
486
21.2
27.3
247
684
7.5
100.0
100
2250
7.3
94.7
98
1965
7.0
30.1
93
586
8.1
45.2
108
1087
6.4
19.4
85
293
17.8
27.3
238
239
6.3
100.0
100
2002
6.1
100.0
96
1295
5.4
29.8
86
379
7.8
55.3
123
679
3.8
14.9
61
237
6.2
12.2
98
797
5.6
100.0
100
11464
4.0
79.2
71
10572
3.5
23.2
62
2997
4.9
41.5
86
4953
3.1
14.5
55
2622
20.8
48.7
369
1757

(any): Hockey: NHL
Base: Own a Tablet
Watched
Computer/Tablet/Sm
Television
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
Total
32.7
96.6
101
10621
32.8
98.4
103
9928
30.7
93.7
96
1-2
27.8
27.4
86
3413
31.7
31.6
99
3484
32.3
32.9
101
3-11
35.5
45.3
110
4650
33.3
43.1
104
4042
28.9
38.2
91
12+
34.5
24.0
107
2557
33.6
23.7
105
2402
31.6
22.7
99
Total
45.8
16.1
142
1311
34.2
12.1
107
3036
79.1
28.7
248

(any): Hockey: NHL
Base: Own a Tablet
Watched
Computer/Tablet/Sm
Television

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
Total
9869
30.5
98.4
104
4940
15.3
94.6
98
4142
12.8
94.0
96
3369
10.4
88.3
88
3466
1-2
2929
27.2
29.2
93
1485
13.8
28.4
88
1337
12.4
30.3
93
980
9.1
25.7
77
846
3-11
4428
31.7
44.1
108
1857
13.3
35.5
85
1761
12.6
40.0
95
1706
12.2
44.7
104
1639
12+
2512
33.0
25.0
113
1597
21.0
30.6
135
1043
13.7
23.7
103
683
9.0
17.9
76
981
Total
1563
40.8
15.6
139
1220
31.8
23.3
204
944
24.6
21.4
185
1127
29.4
29.5
249
629
10.6
100.0
100
3526
9.9
100.0
100
2585
10.7
99.6
101
3059
9.5
99.1
95
2255
7.9
24.3
74
965
9.0
31.3
90
961
11.7
47.1
111
1308
9.4
42.4
94
810
12.9
28.2
122
786
10.3
25.5
104
484
16.4
18.1
155
399
10.4
12.9
105
735

(any): Hockey: NHL
Base: Own a Tablet
Watched
Computer/Tablet/Sm
Television
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
Total
7.0
94.6
96
325
1.0
100.0
110
11518
35.6
99.2
101
1-2
8.9
40.3
123
139
1.3
42.8
141
4176
38.7
36.0
110
3-11
5.8
34.0
80
125
0.9
38.5
98
4754
34.0
41.0
97
12+
6.4
20.3
87
60
0.8
18.6
87
2588
34.0
22.3
97
Total
19.2
30.8
263
139
3.6
42.8
397
415
10.8
3.6
31

(any): Hockey: NHL
Base: Own a Tablet
Watched
Total

Total
35511
100.0
100.0
23046
1-2
1266
100.0
3.8
1130
3+
2569
100.0
7.7
2291

2307
2401
100.0
100.0
6.9
7.2
1930
2362
Tablet
1796
100.0
5.4
1796
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
89.2
5.2
137
571
45.1
4.0
108
766
60.5
6.1
159
436
34.5
6.0
162
213
89.2
10.6
137
1159
45.1
8.1
108
1561
60.8
12.4
159
845
32.9
11.6
154
836
83.7
8.9
129
953
41.3
6.6
98
1271
55.1
10.1
144
722
31.3
9.9
147
786
98.4
10.9
152
1259
52.4
8.8
125
1793
74.7
14.3
196
890
37.0
12.2
174
843
100.0
8.3
154
929
51.7
6.5
123
1276
71.0
10.2
186
419
23.3
5.8
109
766
20.0
100.0
100
16.8
3.3
84
32.5
12.8
163
34.1
12.1
170
35.1
12.9
176
42.6
11.7
213

(any): Hockey: NHL
Base: Own a Tablet
Watched

team, league, etc.)

team, league, etc.)



team, league, etc.)
Total
3593
1-2
165
3+
515

319
543
Tablet
501
10.1
100.0
100
3049
13.0
5.3
129
376
20.0
16.4
198
438
13.8
10.2
137
475
22.6
17.3
224
631
27.9
16.0
276
438
8.6
100.0
100
2668
29.7
12.6
346
348
17.0
14.7
198
336
20.6
15.9
240
433
26.3
21.1
306
395
24.4
14.7
284
285
7.5
100.0
100
2250
27.5
13.9
366
56
13.1
13.4
174
183
18.8
17.3
250
157
16.5
15.8
219
172
15.9
11.4
212
108
6.3
100.0
100
2002
4.4
2.8
69
128
7.1
9.3
113
669
6.8
8.0
107
352
7.1
8.7
113
674
6.0
5.5
95
569
5.6
100.0
100
11464
10.1
7.8
179
559
26.1
40.9
462
1198
15.2
21.5
270
821
28.1
41.2
498
1513
31.6
34.8
561
1220

(any): Hockey: NHL
Base: Own a Tablet
Watched
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
1-2
44.1
5.1
137
394
31.2
3.7
97
958
75.7
9.0
237
3+
46.6
10.9
144
917
35.7
8.5
112
2078
80.9
19.6
253

35.6
63.0
7.5
13.8
110
195
696
1015
30.2
42.3
6.4
9.4
94
132
1608
2299
69.7
95.7
15.2
21.7
218
300
Tablet
67.9
11.1
210
869
48.4
8.0
151
1796
100.0
17.0
313

(any): Hockey: NHL
Base: Own a Tablet
Watched

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
1-2
587
46.4
5.9
159
425
33.5
8.1
215
403
31.9
9.2
239
223
17.6
5.8
149
70
3+
976
38.0
9.7
130
795
30.9
15.2
199
541
21.0
12.3
158
904
35.2
23.7
298
559
10.6
100.0
100
3526
9.9
100.0
100
2585
5.5
2.0
52
84
6.6
2.7
67
224
21.8
16.1
206
315
12.3
10.2
124
511

873
1288
37.8
53.6
8.7
12.8
129
184
694
842
30.1
35.1
13.3
16.1
193
225
525
601
22.7
25.0
11.9
13.6
171
188
629
784
27.3
32.6
16.5
20.5
231
277
495
474
21.5
14.2
203
303
13.1
9.8
132
587
19.7
13.6
186
362
15.1
11.7
152
397
Tablet
970
54.0
9.7
185
721
40.1
13.8
257
351
19.5
8.0
147
707
39.3
18.5
334
422
23.5
12.1
222
362
20.2
11.7
203
345

(any): Hockey: NHL
Base: Own a Tablet
Watched
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
1-2
17.7
9.4
243
137
10.8
1.2
31
3+
19.9
21.4
273
139
5.4
42.8
592
278
10.8
2.4
31

25.4
16.5
24.6
16.7
350
227
139
139
6.0
5.8
42.8
42.8
659
634
377
39
16.3
1.6
3.2
0.3
47
5
Tablet
19.2
14.5
264
139
7.7
42.8
847

(any): Hockey: NHL
Base: Own a Tablet
Watched
Total

Total
35511
100.0
100.0
23046
Smart
Phone
1150
100.0
3.5
1111
Total
Mobile
28256
100.0
79.6
23046
Tablet
23046
100.0
64.9
23046
Smart
Phone
24187
100.0
68.1
18977
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
96.6
5.1
149
660
57.4
4.6
137
954
83.0
7.6
218
633
55.1
8.7
258
478
81.6
100.0
126
14893
52.7
100.0
126
13548
47.9
100.0
126
7575
26.8
100.0
126
7096
100.0
100.0
154
14893
64.6
100.0
154
13548
58.8
100.0
154
7575
32.9
100.0
154
7096
78.5
82.3
121
12368
51.1
83.0
122
12136
50.2
89.6
132
7130
29.5
94.1
138
6777
20.0
100.0
100
41.6
7.3
208
25.1
100.0
126
30.8
100.0
154
28.0
95.5
140

(any): Hockey: NHL
Base: Own a Tablet
Watched

team, league, etc.)

team, league, etc.)



team, league, etc.)
Total
3593
Smart
Phone
181
Total
Mobile
3593
Tablet
3593
Smart
Phone
3008
10.1
100.0
100
3049
15.8
5.8
156
415
12.7
100.0
126
3049
15.6
100.0
154
3049
12.4
83.7
123
2863
8.6
100.0
100
2668
36.1
13.9
421
156
10.8
100.0
126
2668
13.2
100.0
154
2668
11.8
93.9
138
2502
7.5
100.0
100
2250
13.5
6.2
180
153
9.4
100.0
126
2250
11.6
100.0
154
2250
10.3
93.8
138
1900
6.3
100.0
100
2002
13.3
7.8
210
334
8.0
100.0
126
2002
9.8
100.0
154
2002
7.9
84.4
124
1863
5.6
100.0
100
11464
29.1
20.4
516
606
7.1
100.0
126
11464
8.7
100.0
154
11464
7.7
93.1
137
9818

(any): Hockey: NHL
Base: Own a Tablet
Watched
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
Smart
Phone
52.7
5.5
163
434
37.7
4.0
118
1047
91.1
9.9
285
Total
Mobile
40.6
100.0
126
11364
40.2
100.0
126
11343
40.1
100.0
126
Tablet
49.7
100.0
154
11364
49.3
100.0
154
11343
49.2
100.0
154
Smart
Phone
40.6
85.6
126
10004
41.4
88.0
129
10090
41.7
89.0
131

(any): Hockey: NHL
Base: Own a Tablet
Watched

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
Smart
Phone
716
62.3
7.1
213
276
24.0
5.3
154
309
26.9
7.0
202
265
23.0
6.9
195
305
Total
Mobile
10378
36.7
100.0
126
5532
19.6
100.0
126
4730
16.7
100.0
126
4187
14.8
100.0
126
3759
Tablet
10378
45.0
100.0
154
5532
24.0
100.0
154
4730
20.5
100.0
154
4187
18.2
100.0
154
3759
Smart
Phone
8637
35.7
83.2
122
4769
19.7
86.2
127
4338
17.9
91.7
135
3640
15.1
86.9
128
3272
10.6
100.0
100
3526
9.9
100.0
100
2585
26.5
8.8
250
266
23.1
8.6
233
213
13.3
100.0
126
3526
12.5
100.0
126
2585
16.3
100.0
154
3526
15.3
100.0
154
2585
13.5
87.1
128
3097
12.8
87.8
129
2305

(any): Hockey: NHL
Base: Own a Tablet
Watched
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
Smart
Phone
18.6
9.0
255
139
12.1
42.8
1323
39
3.4
0.3
10
Total
Mobile
9.1
100.0
126
325
1.1
100.0
126
5210
18.4
41.8
53
Tablet
11.2
100.0
154
325
1.4
100.0
154
Smart
Phone
9.5
89.2
131
301
1.2
92.7
136
5210
21.5
41.8
61

(any): Hockey: NHL
Base: Own a Tablet
Total

Total
35511
100.0
100.0
23046
Twitter
Twitter Users Do
Users Not Follow
12329
6265
100.0
100.0
34.7
17.6
9228
4271
Total
6064
100.0
17.1
4957
Daily
1361
100.0
3.8
1173
4-6 Days
a Week
957
100.0
2.7
711
1-3 Days
a Week
1375
100.0
3.9
1184
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
74.8
40.0
115
6515
52.8
43.7
126
6763
54.9
49.9
144
4203
34.1
55.5
160
3897
68.2
18.5
105
3181
50.8
21.4
121
2994
47.8
22.1
125
1977
31.5
26.1
148
1712
81.7
21.5
126
3335
55.0
22.4
131
3769
62.2
27.8
163
2226
36.7
29.4
172
2185
86.2
5.1
133
912
67.0
6.1
160
946
69.5
7.0
182
643
47.3
8.5
222
501
74.2
3.1
114
468
48.9
3.1
117
515
53.7
3.8
141
268
28.0
3.5
131
307
86.1
5.1
133
762
55.4
5.1
132
929
67.6
6.9
177
436
31.7
5.8
149
541
20.0
100.0
100
31.6
54.9
158
27.3
24.1
137
36.0
30.8
180
36.9
7.1
184
32.1
4.3
161
39.3
7.6
197

(any): Hockey: NHL
Base: Own a Tablet

team, league, etc.)

team, league, etc.)



team, league, etc.)
Total
3593
Twitter
Twitter Users Do
Users Not Follow
1332
469
Total
863
Daily
178
4-6 Days
a Week
51
1-3 Days
a Week
343
10.1
100.0
100
3049
10.8
37.1
107
3049
7.5
13.0
74
880
14.2
24.0
141
2169
13.1
5.0
129
685
5.3
1.4
53
377
24.9
9.5
246
430
8.6
100.0
100
2668
24.7
100.0
288
1294
14.0
28.9
164
316
35.8
71.1
417
979
50.3
22.5
586
257
39.4
12.4
459
124
31.2
14.1
364
151
7.5
100.0
100
2250
10.5
48.5
140
1092
5.0
11.8
67
345
16.1
36.7
215
747
18.9
9.6
251
59
12.9
4.6
172
171
11.0
5.7
146
216
6.3
100.0
100
2002
8.9
48.5
140
940
5.5
15.3
87
31
12.3
33.2
194
909
4.3
2.6
68
115
17.9
7.6
282
163
15.7
9.6
248
331
5.6
100.0
100
11464
7.6
46.9
135
4625
0.5
1.5
9
2290
15.0
45.4
266
2335
8.5
5.8
150
680
17.1
8.2
302
119
24.1
16.5
427
416

(any): Hockey: NHL
Base: Own a Tablet
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
Twitter
Twitter Users Do
Users Not Follow
37.5
36.6
40.3
20.0
116
113
5736
2668
46.5
42.6
50.5
23.5
145
133
5392
2199
43.7
35.1
47.5
19.4
137
110
Total
38.5
20.4
119
3068
50.6
27.0
158
3193
52.7
28.1
165
Daily
50.0
5.9
155
843
62.0
7.4
194
847
62.2
7.5
195
4-6 Days
a Week
12.4
1.0
38
225
23.5
2.0
73
406
42.4
3.6
133
1-3 Days
a Week
30.3
3.6
94
639
46.4
5.6
145
785
57.1
6.9
179

(any): Hockey: NHL
Base: Own a Tablet

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
10.6
100.0
100
3526
9.9
100.0
100
2585
Twitter
Twitter Users Do
Users Not Follow
4923
2062
39.9
32.9
47.4
19.9
137
113
2736
1124
22.2
17.9
49.4
20.3
142
115
2460
1106
20.0
17.6
52.0
23.4
150
132
2220
1069
18.0
17.1
53.0
25.5
153
145
1393
604
11.3
37.1
107
1690
13.7
47.9
138
1047
9.6
16.1
91
729
11.6
20.7
117
506
Total
2861
47.2
27.6
161
1611
26.6
29.1
171
1354
22.3
28.6
168
1151
19.0
27.5
161
790
Daily
678
49.8
6.5
170
538
39.6
9.7
254
527
38.7
11.1
291
279
20.5
6.7
174
150
4-6 Days
a Week
198
20.7
1.9
71
217
22.7
3.9
146
162
17.0
3.4
127
178
18.6
4.3
158
120
1-3 Days
a Week
689
50.1
6.6
171
336
24.4
6.1
157
241
17.5
5.1
131
424
30.8
10.1
261
51
13.0
21.0
123
961
15.9
27.3
160
541
11.0
4.0
104
66
4.9
1.9
49
57
12.5
3.2
118
141
14.7
4.0
148
104
3.7
1.4
35
393
28.6
11.1
288
249

(any): Hockey: NHL
Base: Own a Tablet
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
Twitter
Twitter Users Do
Users Not Follow
8.5
8.1
40.5
19.6
117
111
176
37
1.4
0.6
54.2
11.4
156
64
3101
1995
25.2
31.8
24.9
16.0
72
91
Total
8.9
20.9
123
139
2.3
42.8
251
1107
18.3
8.9
52
Daily
4.2
2.2
57
4-6 Days
a Week
10.9
4.0
149
187
13.8
1.5
39
247
25.8
2.0
73
1-3 Days
a Week
18.1
9.6
249
139
10.1
42.8
1106
191
13.9
1.5
40

(any): Hockey: NHL
Base: Own a Tablet
Total

Total
35511
100.0
100.0
23046
Less than
Facebook
Week
Users Not Follow
2370
27140
15461
100.0
100.0
100.0
6.7
76.4
43.5
1889
18053
9091
Total
11679
100.0
32.9
8962
Daily
2152
100.0
6.1
1640
4-6 Days
a Week
1103
100.0
3.1
1069
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
79.7
8.2
123
1192
50.3
8.0
120
1379
58.2
10.2
152
879
37.1
11.6
174
835
66.5
78.3
102
11582
42.7
77.8
102
11556
42.6
85.3
112
6518
24.0
86.0
113
7096
58.8
39.4
91
6765
43.8
45.4
104
5018
32.5
37.0
85
3310
21.4
43.7
100
2550
76.7
38.9
118
4817
41.2
32.3
98
6538
56.0
48.3
147
3208
27.5
42.4
129
4546
76.2
7.1
117
654
30.4
4.4
72
1403
65.2
10.4
171
671
31.2
8.9
146
972
96.9
4.6
149
837
75.8
5.6
181
810
73.4
6.0
192
481
43.6
6.3
204
657
20.0
100.0
100
35.2
11.8
176
26.1
100.0
131
16.5
35.9
83
38.9
64.1
195
45.2
13.7
226
59.5
9.3
298

(any): Hockey: NHL
Base: Own a Tablet

team, league, etc.)

team, league, etc.)



team, league, etc.)
Less than
Facebook
Total
Week
Users Not Follow
3593
291
2825
745
Total
2079
Daily
561
4-6 Days
a Week
110
10.1
100.0
100
3049
12.3
8.1
121
677
10.4
78.6
103
2581
4.8
20.7
48
1259
17.8
57.9
176
1323
26.1
15.6
257
190
10.0
3.1
99
355
8.6
100.0
100
2668
28.6
22.2
333
447
9.5
84.7
111
2215
8.1
41.3
95
445
11.3
43.4
132
1769
8.8
6.2
103
387
32.2
11.6
375
7.5
100.0
100
2250
18.8
16.7
251
301
8.2
83.0
109
1883
2.9
16.7
38
437
15.1
66.3
202
1446
18.0
14.5
240
197
141
6.3
100.0
100
2002
12.7
13.4
201
300
6.9
83.7
109
1364
2.8
19.4
45
146
12.4
64.2
195
1218
9.2
8.8
144
262
12.8
6.3
201
154
5.6
100.0
100
11464
12.6
15.0
224
1120
5.0
68.1
89
9164
0.9
7.3
17
4490
10.4
60.8
185
4674
12.2
13.1
216
931
14.0
7.7
248
452

(any): Hockey: NHL
Base: Own a Tablet
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
Less than
Facebook
Week
Users Not Follow
47.3
33.8
29.0
9.8
79.9
39.2
146
105
90
1362
9134
4559
57.4
33.7
29.5
12.0
80.4
40.1
180
105
92
1155
8893
3606
48.7
32.8
23.3
10.2
78.4
31.8
153
103
73
Total
40.0
40.8
124
4576
39.2
40.3
122
5287
45.3
46.6
142
Daily
43.3
8.1
134
955
44.4
8.4
139
1001
46.5
8.8
146
4-6 Days
a Week
41.0
3.9
127
503
45.6
4.4
142
582
52.8
5.1
165

(any): Hockey: NHL
Base: Own a Tablet

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
10.6
100.0
100
3526
9.9
100.0
100
2585
Less than
Facebook
Week
Users Not Follow
1296
8283
4109
54.7
30.5
26.6
12.5
79.8
39.6
187
104
91
520
4374
2277
21.9
16.1
14.7
9.4
79.1
41.2
141
103
95
425
3876
1655
17.9
14.3
10.7
9.0
81.9
35.0
134
107
80
270
3431
1368
11.4
12.6
8.9
6.4
81.9
32.7
96
107
75
469
2851
664
19.8
12.5
187
362
15.3
10.3
154
132
10.5
75.8
99
2886
10.6
81.8
107
2126
4.3
17.7
41
1075
7.0
30.5
70
746
Total
4174
35.7
40.2
122
2097
18.0
37.9
115
2221
19.0
46.9
143
2062
17.7
49.3
150
2187
Daily
850
39.5
8.2
135
358
16.6
6.5
107
387
18.0
8.2
135
273
12.7
6.5
107
476
4-6 Days
a Week
311
28.2
3.0
97
184
16.6
3.3
107
51
4.6
1.1
35
236
21.4
5.6
182
262
18.7
58.2
177
1811
15.5
51.4
156
1380
22.1
12.7
209
260
12.1
7.4
122
233
23.7
7.0
224
278
25.2
7.9
254
31

(any): Hockey: NHL
Base: Own a Tablet
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
Less than
Facebook
Week
Users Not Follow
5.5
7.8
4.8
5.1
82.2
28.9
76
108
66
279
39
1.0
0.3
85.9
12.0
112
27
482
9087
6370
20.3
33.5
41.2
3.9
72.9
51.1
58
95
117
Total
11.8
53.4
162
240
2.1
74.0
225
2717
23.3
21.8
66
Daily
10.8
9.0
149
139
6.5
42.8
707
512
23.8
4.1
68
4-6 Days
a Week
2.8
1.2
39
34
3.1
0.3
9

(any): Hockey: NHL
Base: Own a Tablet
Total

Less than
Once a
Week Past Year
5122
1786
100.0
100.0
14.4
5.0
3884
1590
Total
35511
100.0
100.0
23046
1-3 Days
a Week
3302
100.0
9.3
2368
Ever
Partic.
7181
100.0
20.2
4610
64.9
100.0
100
14893
41.9
100.0
100
13548
38.2
100.0
100
7575
21.3
100.0
100
7096
71.7
10.3
111
1105
33.5
7.4
80
1524
46.2
11.2
121
612
18.5
8.1
87
1239
75.8
16.9
117
2221
43.4
14.9
103
2802
54.7
20.7
143
1444
28.2
19.1
132
1677
89.0
6.9
137
800
44.8
5.4
107
1271
71.2
9.4
187
590
33.0
7.8
155
628
64.2
20.0
99
2791
38.9
18.7
93
3161
44.0
23.3
115
1658
23.1
21.9
108
1514
20.0
100.0
100
37.5
17.5
188
32.7
23.6
164
35.2
8.9
176
21.1
21.3
105

(any): Hockey: NHL
Base: Own a Tablet

team, league, etc.)

team, league, etc.)



team, league, etc.)
Less than
Once a
Week Past Year
702
367
Total
3593
1-3 Days
a Week
706
Ever
Partic.
1048
10.1
100.0
100
3049
21.4
19.7
211
223
13.7
19.5
135
554
20.6
10.2
203
358
14.6
29.2
144
686
8.6
100.0
100
2668
6.8
7.3
79
527
10.8
18.2
126
854
20.1
11.7
234
243
9.6
22.5
111
626
7.5
100.0
100
2250
16.0
19.8
213
402
16.7
32.0
222
706
13.6
9.1
181
382
8.7
23.5
116
726
6.3
100.0
100
2002
12.2
17.9
192
377
13.8
31.4
217
425
21.4
17.0
337
444
10.1
32.3
160
689
5.6
100.0
100
11464
11.4
18.8
203
1184
8.3
21.2
147
2107
24.9
22.2
441
822
9.6
34.4
170
2411

(any): Hockey: NHL
Base: Own a Tablet
Watch sports
Total
32.3
100.0
100
11364
32.0
100.0
100
11343
31.9
100.0
100
1-3 Days
a Week
35.9
10.3
111
1218
36.9
10.7
115
1731
52.4
15.3
164
Less than
Once a
Week Past Year
41.1
46.0
18.4
7.2
127
143
1900
821
37.1
46.0
16.7
7.2
116
144
1973
1020
38.5
57.1
17.4
9.0
121
179
Ever
Partic.
33.6
21.0
104
2689
37.4
23.7
117
2515
35.0
22.2
110

(any): Hockey: NHL
Base: Own a Tablet

event
Buy sports footwear
Total
10378
29.2
100.0
100
5532
15.6
100.0
100
4730
13.3
100.0
100
4187
11.8
100.0
100
3759
1-3 Days
a Week
1123
34.0
10.8
116
870
26.3
15.7
169
812
24.6
17.2
185
752
22.8
18.0
193
621
10.6
100.0
100
3526
9.9
100.0
100
2585
18.8
16.5
178
600
18.2
17.0
183
512
Less than
Once a
Week Past Year
1889
972
36.9
54.5
18.2
9.4
126
186
686
404
13.4
22.6
12.4
7.3
86
145
971
335
19.0
18.8
20.5
7.1
142
141
801
565
15.6
31.6
19.1
13.5
133
268
828
568
16.2
22.0
153
672
13.1
19.0
132
604
31.8
15.1
300
495
27.7
14.0
279
213
Ever
Partic.
2384
33.2
23.0
114
1467
20.4
26.5
131
1130
15.7
23.9
118
1046
14.6
25.0
124
1181
16.4
31.4
155
1090
15.2
30.9
153
745

(any): Hockey: NHL
Base: Own a Tablet
Other

Total
7.3
100.0
100
325
0.9
100.0
100
12465
35.1
100.0
100
1-3 Days
a Week
15.5
19.8
213
37
1.1
11.4
122
934
28.3
7.5
81
Less than
Once a
Week Past Year
11.8
11.9
23.4
8.3
162
164
64
178
1.3
10.0
19.8
54.8
137
1090
1238
196
24.2
11.0
9.9
1.6
69
31
Ever
Partic.
10.4
28.8
143
239
3.3
73.4
363
2571
35.8
20.6
102

Activities on Smart Phone of those
Base: Own a Smart Phone
Gender
Total

Age
Total
48839
100.0
100.0
35795
Male
29019
100.0
59.4
21601
Female
19820
100.0
40.6
14194
13-17
2548
100.0
5.2
1965
18-24
6416
100.0
13.1
5497
25-34
10721
100.0
22.0
9052
35-49
13327
100.0
27.3
10265
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
74.4
60.3
102
17853
61.5
63.0
106
14119
48.7
57.4
97
12367
42.6
57.3
96
6941
71.6
39.7
98
10497
53.0
37.0
91
10485
52.9
42.6
105
9224
46.5
42.7
105
5996
77.1
5.5
105
1351
53.0
4.8
91
1763
69.2
7.2
137
1333
52.3
6.2
118
752
85.7
15.4
117
4426
69.0
15.6
119
4104
64.0
16.7
127
4007
62.5
18.6
141
2214
84.4
25.3
115
7457
69.6
26.3
120
6019
56.1
24.5
111
6487
60.5
30.0
137
4247
77.0
28.7
105
7788
58.4
27.5
101
6972
52.3
28.3
104
5851
43.9
27.1
99
3868
26.5
100.0
100
11341
23.9
53.7
90
7148
30.3
46.3
114
4193
29.5
5.8
111
441
34.5
17.1
130
2321
39.6
32.8
150
3590
29.0
29.9
110
3236

Gender


team, league, etc.)

team, league, etc.)


team, league, etc.)
Age
Total
23.2
100.0
100
8435
Male
24.6
63.0
106
3814
Female
21.2
37.0
91
4622
13-17
17.3
3.9
74
1139
18-24
36.2
20.5
156
1957
25-34
33.5
31.7
144
2553
35-49
24.3
28.5
105
2108
17.3
100.0
100
7548
13.1
45.2
76
4679
23.3
54.8
135
2869
44.7
13.5
259
711
30.5
23.2
177
1997
23.8
30.3
138
2205
15.8
25.0
92
2092
15.5
100.0
100
4943
16.1
62.0
104
3015
14.5
38.0
94
1928
27.9
9.4
181
79
31.1
26.5
201
706
20.6
29.2
133
1237
15.7
27.7
102
1615
10.1
100.0
100
4893
10.4
61.0
103
2045
9.7
39.0
96
2848
3.1
1.6
31
218
11.0
14.3
109
1112
11.5
25.0
114
1053
12.1
32.7
120
1720
10.0
100.0
100
4096
7.0
41.8
70
2103
14.4
58.2
143
1992
8.5
4.4
85
175
17.3
22.7
173
862
9.8
21.5
98
892
12.9
35.2
129
1591
8.4
7.2
10.1
6.9
13.4
8.3
11.9

Gender
Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
Male
51.4
86
11789
40.6
67.5
114
9697
33.4
59.8
101
Female
48.6
120
5671
28.6
32.5
80
6508
32.8
40.2
99
Age
13-17
4.3
82
1027
40.3
5.9
113
420
16.5
2.6
50
18-24
21.0
160
2996
46.7
17.2
131
2454
38.2
15.1
115
25-34
21.8
99
4967
46.3
28.4
130
4482
41.8
27.7
126
35-49
38.9
142
4816
36.1
27.6
101
4615
34.6
28.5
104

Gender
Watch sports

event
Buy sports footwear
Age
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
Male
10084
34.7
65.3
110
7719
26.6
58.9
99
7946
27.4
78.1
132
5237
Female
5364
27.1
34.7
86
5395
27.2
41.1
101
2222
11.2
21.9
54
3909
13-17
844
33.1
5.5
105
1118
43.9
8.5
163
1303
51.2
12.8
246
956
18-24
2151
33.5
13.9
106
2264
35.3
17.3
131
1592
24.8
15.7
119
1281
25-34
4304
40.2
27.9
127
3898
36.4
29.7
135
2879
26.9
28.3
129
2414
35-49
4178
31.4
27.0
99
3744
28.1
28.5
105
3228
24.2
31.7
116
2786
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
18.0
57.3
96
4291
14.8
61.2
103
2982
10.3
57.0
96
2239
19.7
42.7
105
2726
13.8
38.8
96
2251
11.4
43.0
106
1519
37.5
10.5
200
852
33.4
12.1
233
79
3.1
1.5
29
79
20.0
14.0
107
828
12.9
11.8
90
799
12.5
15.3
116
629
22.5
26.4
120
2206
20.6
31.4
143
1768
16.5
33.8
154
1148
20.9
30.5
112
1942
14.6
27.7
101
1708
12.8
32.6
120
1486

Gender
Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
Male
7.7
59.6
100
335
1.2
51.7
87
7418
25.6
56.9
96
Female
7.7
40.4
100
314
1.6
48.3
119
5626
28.4
43.1
106
Age
13-17
3.1
2.1
40
583
22.9
4.5
86
18-24
9.8
16.7
127
38
0.6
5.9
45
919
14.3
7.0
54
25-34
10.7
30.6
139
36
0.3
5.6
25
1669
15.6
12.8
58
35-49
11.1
39.5
145
353
2.6
54.4
199
3062
23.0
23.5
86

Age
Total

Household Income
Re
Total
48839
100.0
100.0
35795
50+
15828
100.0
32.4
9016
Under
$25K
5758
100.0
11.8
3390
$25K$49.9K
9419
100.0
19.3
6644
$50K$99.9K
17265
100.0
35.4
13389
$100K
&Over North East
16397
12009
100.0
100.0
33.6
24.6
12371
8776
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
57.0
25.2
78
7327
46.3
25.8
80
5745
36.3
23.4
72
3912
24.7
18.1
56
1858
58.9
9.5
80
2673
46.4
9.4
80
2147
37.3
8.7
74
2423
42.1
11.2
95
1561
70.5
18.6
96
4760
50.5
16.8
87
4346
46.1
17.7
92
3930
41.7
18.2
94
2620
77.6
37.4
106
11081
64.2
39.1
111
9020
52.2
36.7
104
8228
47.7
38.1
108
5345
75.4
34.6
103
9835
60.0
34.7
103
9091
55.4
37.0
110
7011
42.8
32.5
97
3411
73.1
24.5
100
7012
58.4
24.7
101
5593
46.6
22.7
92
4886
40.7
22.6
92
2866
26.5
100.0
100
11341
11.7
14.4
44
1753
27.1
12.1
102
1173
27.8
20.2
105
2118
31.0
41.3
117
3810
20.8
26.4
79
4240
23.9
22.2
90
2936

Age


team, league, etc.)

team, league, etc.)


team, league, etc.)
Household Income
Re
Total
23.2
100.0
100
8435
50+
11.1
15.5
48
678
Under
$25K
20.4
10.3
88
1003
$25K$49.9K
22.5
18.7
97
1785
$50K$99.9K
22.1
33.6
95
2828
$100K
&Over North East
25.9
24.5
37.4
25.9
111
105
2820
2066
17.3
100.0
100
7548
4.3
8.0
25
543
17.4
11.9
101
668
18.9
21.2
110
1310
16.4
33.5
95
2852
17.2
33.4
100
2717
17.2
24.5
100
1847
15.5
100.0
100
4943
3.4
7.2
22
1306
11.6
8.9
75
813
13.9
17.4
90
970
16.5
37.8
107
1641
16.6
36.0
107
1519
15.4
24.5
100
1089
10.1
100.0
100
4893
8.3
26.4
82
790
14.1
16.4
140
527
10.3
19.6
102
940
9.5
33.2
94
1748
9.3
30.7
92
1678
9.1
22.0
90
921
10.0
100.0
100
4096
5.0
16.1
50
575
9.2
10.8
91
478
10.0
19.2
100
1002
10.1
35.7
101
1292
10.2
34.3
102
1324
7.7
18.8
77
811
8.4
3.6
8.3
10.6
7.5
8.1
6.8

Age
Household Income
Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
50+
14.0
43
3654
23.1
20.9
65
4233
26.7
26.1
81
Under
$25K
11.7
99
2072
36.0
11.9
101
1480
25.7
9.1
77
$25K$49.9K
24.5
127
3315
35.2
19.0
98
3398
36.1
21.0
109
$50K$99.9K
31.5
89
5806
33.6
33.3
94
5589
32.4
34.5
98
Re
$100K
&Over North East
32.3
19.8
96
81
6268
4305
38.2
35.9
35.9
24.7
107
100
5737
3969
35.0
33.0
35.4
24.5
105
100

Age
Watch sports

event
Buy sports footwear
Household Income
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
50+
3970
25.1
25.7
79
2090
13.2
15.9
49
1165
7.4
11.5
35
1709
Under
$25K
1517
26.3
9.8
83
1056
18.3
8.0
68
813
14.1
8.0
68
1047
$25K$49.9K
2619
27.8
17.0
88
2666
28.3
20.3
105
1515
16.1
14.9
77
1953
$50K$99.9K
5839
33.8
37.8
107
5292
30.7
40.4
114
4233
24.5
41.6
118
3384
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
10.8
18.7
58
1188
7.5
16.9
52
879
5.6
16.8
52
416
18.2
11.5
97
1023
17.8
14.6
124
704
12.2
13.5
114
617
20.7
21.4
111
1216
12.9
17.3
90
1297
13.8
24.8
129
823
19.6
37.0
105
2633
15.3
37.5
106
1493
8.6
28.5
81
1128
Re
$100K
&Over North East
5473
3639
33.4
30.3
35.4
23.6
106
96
4100
3013
25.0
25.1
31.3
23.0
93
93
3608
2455
22.0
20.4
35.5
24.1
106
98
2762
1984
16.8
30.2
90
2145
13.1
30.6
91
1739
10.6
33.2
99
1189
16.5
21.7
88
1443
12.0
20.6
84
1375
11.5
26.3
107
902

Age
Other

Household Income
Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
50+
2.6
11.1
34
222
1.4
34.1
105
6812
43.0
52.2
161
Under
$25K
10.7
16.4
139
96
1.7
14.8
126
2368
41.1
18.2
154
$25K$49.9K
8.7
21.9
114
194
2.1
29.9
155
2776
29.5
21.3
110
$50K$99.9K
6.5
30.0
85
131
0.8
20.2
57
3876
22.4
29.7
84
Re
$100K
&Over North East
7.3
7.5
31.6
24.0
94
98
228
137
1.4
1.1
35.1
21.1
104
86
4025
3233
24.6
26.9
30.9
24.8
92
101

Region
Total

Total
48839
100.0
100.0
35795
North
Central
12642
100.0
25.9
9428
South
14026
100.0
28.7
9964
West
10163
100.0
20.8
7627
Total
11716
100.0
24.0
10242
$1-49
5713
100.0
11.7
5176
$50+
6003
100.0
12.3
5066
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
74.6
26.3
102
8117
64.2
28.6
111
6912
54.7
28.1
109
6100
48.2
28.3
109
3770
71.0
27.8
97
7533
53.7
26.6
93
6888
49.1
28.0
97
5978
42.6
27.7
96
3721
75.0
21.3
102
5687
56.0
20.1
96
5210
51.3
21.2
102
4628
45.5
21.4
103
2580
87.4
28.6
119
7532
64.3
26.6
111
7954
67.9
32.3
135
7542
64.4
34.9
146
4553
90.6
14.5
124
3657
64.0
12.9
110
3588
62.8
14.6
125
3948
69.1
18.3
156
2323
84.4
14.2
115
3874
64.5
13.7
111
4366
72.7
17.7
144
3594
59.9
16.6
135
2230
26.5
100.0
100
11341
29.8
29.1
113
2601
26.5
28.8
100
3230
25.4
19.9
96
2574
38.9
35.2
147
3320
40.7
18.0
154
1718
37.1
17.2
140
1602

Region


team, league, etc.)

team, league, etc.)


team, league, etc.)
Total
23.2
100.0
100
8435
North
Central
20.6
22.9
89
1889
South
23.0
28.5
99
2530
West
25.3
22.7
109
1950
Total
28.3
29.3
122
3565
$1-49
30.1
15.1
129
2426
$50+
26.7
14.1
115
1139
17.3
100.0
100
7548
14.9
22.4
87
2493
18.0
30.0
104
1963
19.2
23.1
111
1244
30.4
42.3
176
2714
42.5
28.8
246
1645
19.0
13.5
110
1069
15.5
100.0
100
4943
19.7
33.0
128
1120
14.0
26.0
91
1603
12.2
16.5
79
1131
23.2
36.0
150
1874
28.8
21.8
186
976
17.8
14.2
115
898
10.1
100.0
100
4893
8.9
22.7
88
928
11.4
32.4
113
1673
11.1
22.9
110
1370
16.0
37.9
158
1738
17.1
19.7
169
835
15.0
18.2
148
903
10.0
100.0
100
4096
7.3
19.0
73
992
11.9
34.2
119
1169
13.5
28.0
135
1124
14.8
35.5
148
1420
14.6
17.1
146
845
15.0
18.5
150
576
8.4
7.8
8.3
11.1
12.1
14.8
9.6

Region
Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
North
Central
24.2
94
5592
44.2
32.0
124
4580
36.2
28.3
109
South
28.5
99
4650
33.2
26.6
93
4232
30.2
26.1
91
West
27.4
132
2913
28.7
16.7
80
3424
33.7
21.1
102
Total
34.7
145
5308
45.3
30.4
127
4495
38.4
27.7
116
$1-49
20.6
176
2574
45.1
14.7
126
1857
32.5
11.5
98
$50+
14.1
114
2734
45.5
15.7
127
2637
43.9
16.3
132

Region
Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
North
Central
4506
35.6
29.2
113
3303
26.1
25.2
97
3145
24.9
30.9
119
2979
South
3767
26.9
24.4
85
3756
26.8
28.6
100
2701
19.3
26.6
93
2294
West
3536
34.8
22.9
110
3041
29.9
23.2
111
1866
18.4
18.4
88
1888
Total
4782
40.8
31.0
129
5179
44.2
39.5
165
3089
26.4
30.4
127
3662
$1-49
2526
44.2
16.3
140
2938
51.4
22.4
192
1587
27.8
15.6
133
2103
$50+
2256
37.6
14.6
119
2241
37.3
17.1
139
1502
25.0
14.8
120
1559
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
23.6
32.6
126
2042
16.1
29.1
112
960
7.6
18.3
71
766
16.4
25.1
87
2043
14.6
29.1
101
1898
13.5
36.3
126
1261
18.6
20.6
99
1489
14.7
21.2
102
999
9.8
19.1
92
829
31.3
40.0
167
2859
24.4
40.7
170
2119
18.1
40.5
169
1302
36.8
23.0
197
1726
30.2
24.6
210
853
14.9
16.3
139
527
26.0
17.1
139
1134
18.9
16.2
131
1266
21.1
24.2
197
775

Region
Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
North
Central
6.1
20.4
79
237
1.9
36.5
141
3213
25.4
24.6
95
South
9.0
33.5
117
102
0.7
15.7
55
4062
29.0
31.1
108
West
8.2
22.0
106
173
1.7
26.7
128
2537
25.0
19.4
93
Total
11.1
34.6
144
127
1.1
19.5
81
1474
12.6
11.3
47
$1-49
9.2
14.0
120
89
1.6
13.8
118
537
9.4
4.1
35
$50+
12.9
20.6
168
38
0.6
5.8
47
937
15.6
7.2
58


Attended 4+ Games
Total

Total
48839
100.0
100.0
35795
Total
Attended 4+
Games
1559
100.0
3.2
1335
Total
Watched
Television
12+ Games
9850
100.0
20.2
7921
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3542
1400
100.0
100.0
7.3
2.9
3275
1335
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
85.7
3.7
117
1100
70.6
3.9
122
908
58.3
3.7
116
890
57.1
4.1
129
409
80.4
22.1
110
6600
67.0
23.3
115
5815
59.0
23.6
117
5156
52.3
23.9
118
2895
92.5
9.1
126
2520
71.2
8.9
123
2147
60.6
8.7
120
2438
68.8
11.3
156
1449
95.3
3.7
130
1100
78.5
3.9
135
908
64.9
3.7
129
890
63.5
4.1
144
409
92.6
2.3
126
575
65.7
2.0
113
548
62.5
2.2
124
641
73.2
3.0
166
348
26.5
100.0
100
11341
26.2
3.2
99
514
29.4
22.4
111
2829
40.9
11.2
154
797
29.2
3.2
110
514
39.7
2.7
150
304
Used Tablet
for Sports
876
100.0
1.8
811


Attended 4+ Games


team, league, etc.)

team, league, etc.)


team, league, etc.)
Total
23.2
100.0
100
8435
Total
Attended 4+
Games
33.0
4.5
142
395
Total
Watched
Television
12+ Games
28.7
24.9
124
1682
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
22.5
36.7
7.0
4.5
97
158
1445
395
17.3
100.0
100
7548
25.3
4.7
147
388
17.1
19.9
99
1895
40.8
17.1
236
1261
28.2
4.7
163
388
32.5
3.4
188
216
15.5
100.0
100
4943
24.9
5.1
161
77
19.2
25.1
124
1307
35.6
16.7
230
318
27.7
5.1
179
77
24.7
2.9
160
58
10.1
100.0
100
4893
4.9
1.6
49
77
13.3
26.4
131
662
9.0
6.4
89
198
5.5
1.6
54
77
6.7
1.2
66
58
10.0
100.0
100
4096
4.9
1.6
49
189
6.7
13.5
67
628
5.6
4.1
56
165
5.5
1.6
55
189
6.7
1.2
67
171
8.4
12.1
6.4
4.7
13.5
19.5
Used Tablet
for Sports
34.7
2.7
150
285

Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
Total
Attended 4+
Games
4.6
145
673
43.2
3.9
121
755
48.4
4.7
146
Total
Watched
Television
12+ Games
15.3
76
4542
46.1
26.0
129
4438
45.1
27.4
136

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
4.0
4.6
55
161
1655
673
46.7
48.1
9.5
3.9
131
134
979
755
27.6
53.9
6.0
4.7
83
162
Used Tablet
for Sports
4.2
233
372
42.4
2.1
119
461
52.6
2.8
159


Attended 4+ Games
Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
Total
Attended 4+
Games
733
47.1
4.7
149
708
45.4
5.4
169
563
36.1
5.5
173
213
Total
Watched
Television
12+ Games
4196
42.6
27.2
135
3073
31.2
23.4
116
2945
29.9
29.0
144
2262
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
13.7
2.3
73
558
35.8
8.0
249
273
17.5
5.2
164
141
23.0
24.7
123
1289
13.1
18.4
91
1109
11.3
21.2
105
656
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
1236
733
34.9
52.4
8.0
4.7
110
166
2269
708
64.1
50.6
17.3
5.4
239
188
1487
563
42.0
40.2
14.6
5.5
202
193
1639
213
46.3
17.9
247
1361
38.4
19.4
267
129
3.6
2.5
34
42
15.2
2.3
81
558
39.9
8.0
277
273
19.5
5.2
182
141
Used Tablet
for Sports
343
39.2
2.2
124
579
66.0
4.4
246
306
34.9
3.0
168
126
14.4
1.4
77
471
53.8
6.7
374
231
26.3
4.4
246
141

Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
Total
Attended 4+
Games
9.1
3.8
118
223
14.3
1.7
54
Total
Watched
Television
12+ Games
6.7
17.4
87
212
2.2
32.6
162
1928
19.6
14.8
73

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
1.2
10.1
1.1
3.8
16
131
55
1.5
8.4
116
267
65
7.5
4.7
2.0
0.5
28
17
Used Tablet
for Sports
16.1
3.8
210
65
7.4
0.5
28

Attended 4+ Games
Total

Total
48839
100.0
100.0
35795

Phone for
Device for
Sports
Sports
1335
8503
100.0
100.0
2.7
17.4
1335
7921
Used Tablet
for Sports
4623
100.0
9.5
4041
Watched Onli

Phone for
Device for
Sports
Sports
7921
3336
100.0
100.0
16.2
6.8
7921
3275
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
100.0
3.7
136
1100
82.4
3.9
142
908
68.0
3.7
135
890
66.6
4.1
151
409
93.2
22.1
127
6600
77.6
23.3
134
5815
68.4
23.6
136
5156
60.6
23.9
137
2895
87.4
11.3
119
3445
74.5
12.2
128
3157
68.3
12.8
136
2730
59.0
12.6
134
1343
100.0
22.1
136
6600
83.3
23.3
144
5815
73.4
23.6
146
5156
65.1
23.9
147
2895
98.2
9.1
134
2520
75.6
8.9
130
2147
64.4
8.7
128
2438
73.1
11.3
165
1449
26.5
100.0
100
11341
30.6
3.2
116
514
34.0
22.4
129
2829
29.1
10.4
110
1439
36.5
22.4
138
2829
43.4
11.2
164
797

Attended 4+ Games


team, league, etc.)

team, league, etc.)


team, league, etc.)
Total
23.2
100.0
100
8435

Phone for
Device for
Sports
Sports
38.5
33.3
4.5
24.9
166
143
395
1682
Used Tablet
for Sports
31.1
12.7
134
1001
Watched Onli

Phone for
Device for
Sports
Sports
35.7
23.9
24.9
7.0
154
103
1682
1445
17.3
100.0
100
7548
29.6
4.7
171
388
19.8
19.9
115
1895
21.7
11.9
125
890
21.2
19.9
123
1895
43.3
17.1
251
1261
15.5
100.0
100
4943
29.1
5.1
188
77
22.3
25.1
144
1307
19.2
11.8
125
827
23.9
25.1
155
1307
37.8
16.7
245
318
10.1
100.0
100
4893
5.8
1.6
57
77
15.4
26.4
152
662
17.9
16.7
177
444
16.5
26.4
163
662
9.5
6.4
94
198
10.0
100.0
100
4096
5.8
1.6
57
189
7.8
13.5
78
628
9.6
9.1
96
448
8.4
13.5
83
628
5.9
4.1
59
165
8.4
14.2
7.4
9.7
7.9
4.9

Attended 4+ Games
Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100

Phone for
Device for
Sports
Sports
4.6
15.3
169
88
673
4542
50.4
53.4
3.9
26.0
141
149
755
4438
56.5
52.2
4.7
27.4
170
157
Used Tablet
for Sports
10.9
116
2224
48.1
12.7
135
2182
47.2
13.5
142
Watched Onli

Phone for
Device for
Sports
Sports
15.3
4.0
95
59
4542
1655
57.3
49.6
26.0
9.5
160
139
4438
979
56.0
29.3
27.4
6.0
169
88

Attended 4+ Games
Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758

Phone for
Device for
Sports
Sports
733
4196
54.9
49.3
4.7
27.2
174
156
708
3073
53.0
36.1
5.4
23.4
197
135
563
2945
42.1
34.6
5.5
29.0
202
166
213
2262
16.0
2.3
85
558
41.8
8.0
291
273
20.5
5.2
191
141
26.6
24.7
142
1289
15.2
18.4
106
1109
13.0
21.2
122
656
Used Tablet
for Sports
1993
43.1
12.9
136
1757
38.0
13.4
142
1537
33.2
15.1
160
1192
25.8
13.0
138
743
16.1
10.6
112
626
13.5
12.0
126
494
Watched Onli

Phone for
Device for
Sports
Sports
4196
1236
53.0
37.1
27.2
8.0
167
117
3073
2269
38.8
68.0
23.4
17.3
144
253
2945
1487
37.2
44.6
29.0
14.6
179
214
2262
1639
28.6
24.7
153
1289
16.3
18.4
113
1109
14.0
21.2
131
656
49.1
17.9
262
1361
40.8
19.4
284
129
3.9
2.5
36
42

Attended 4+ Games
Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100

Phone for
Device for
Sports
Sports
10.6
7.7
3.8
17.4
138
100
212
2.5
32.6
188
582
6.8
4.5
26
Used Tablet
for Sports
10.7
13.1
139
92
2.0
14.1
149
582
12.6
4.5
47
Watched Onli

Phone for
Device for
Sports
Sports
8.3
1.3
17.4
1.1
108
16
212
55
2.7
1.6
32.6
8.4
201
124
61
1.8
0.5
7

Total

Total
48839
100.0
100.0
35795
Used Tablet
for Sports
2199
100.0
4.5
2139
Used Smart
Phone for
Sports
3275
100.0
6.7
3275
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
97.2
6.0
133
1420
64.6
5.0
111
1066
48.4
4.3
96
1324
60.2
6.1
136
600
100.0
9.1
136
2520
77.0
8.9
133
2147
65.5
8.7
130
2438
74.4
11.3
168
1449
26.5
100.0
100
11341
27.3
4.6
103
339
44.2
11.2
167
797



team, league, etc.)

team, league, etc.)


team, league, etc.)
Total
23.2
100.0
100
8435
Used Tablet
for Sports
15.4
3.0
66
716
Used Smart
Phone for
Sports
24.4
7.0
105
1445
17.3
100.0
100
7548
32.6
8.5
189
460
44.1
17.1
256
1261
15.5
100.0
100
4943
20.9
6.1
135
300
38.5
16.7
249
318
10.1
100.0
100
4893
13.6
6.1
135
160
9.7
6.4
96
198
10.0
100.0
100
4096
7.3
3.3
73
165
6.1
4.1
60
165
8.4
7.5
5.0

Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
Used Tablet
for Sports
4.0
89
743
33.8
4.3
94
684
31.1
4.2
94
Used Smart
Phone for
Sports
4.0
60
1655
50.5
9.5
141
979
29.9
6.0
90

Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
Used Tablet
for Sports
522
23.7
3.4
75
1420
64.6
10.8
240
682
31.0
6.7
149
796
Used Smart
Phone for
Sports
1236
37.8
8.0
119
2269
69.3
17.3
258
1487
45.4
14.6
218
1639
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
36.2
8.7
193
739
33.6
10.5
234
77
3.5
1.5
33
42
50.1
17.9
267
1361
41.6
19.4
289
129
3.9
2.5
37
42

Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
Used Tablet
for Sports
1.9
1.1
25
55
2.5
8.4
188
61
2.8
0.5
10
Used Smart
Phone for
Sports
1.3
1.1
17
55
1.7
8.4
126

Attended
Total

Total
48839
100.0
100.0
35795
Total
10746
100.0
100.0
8806
1
6070
100.0
56.5
4780
2-3
3117
100.0
29.0
2690
4+
1559
100.0
14.5
1335
Total
45709
100.0
100.0
33397
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
81.9
100.0
112
6881
64.0
100.0
110
7539
70.2
100.0
139
5547
51.6
100.0
117
3145
78.8
54.3
107
3510
57.8
51.0
100
4260
70.2
56.5
139
2964
48.8
53.4
110
1851
86.3
30.5
118
2271
72.8
33.0
125
2371
76.1
31.4
151
1692
54.3
30.5
123
886
85.7
15.2
117
1100
70.6
16.0
122
908
58.3
12.0
116
890
57.1
16.0
129
409
73.1
100.0
100
26976
59.0
100.0
102
22612
49.5
100.0
98
20188
44.2
100.0
100
12172
26.5
100.0
100
11341
29.3
100.0
111
3137
30.5
58.8
115
1558
28.4
28.2
107
1064
26.2
13.0
99
514
26.6
100.0
101
10483

Attended


team, league, etc.)

team, league, etc.)


team, league, etc.)
Total
23.2
100.0
100
8435
Total
29.2
100.0
126
1984
1
25.7
49.7
111
1088
2-3
34.1
33.9
147
502
4+
33.0
16.4
142
395
Total
22.9
100.0
99
7818
17.3
100.0
100
7548
18.5
100.0
107
1912
17.9
54.8
104
940
16.1
25.3
93
584
25.3
19.9
147
388
17.1
100.0
99
7170
15.5
100.0
100
4943
17.8
100.0
115
1132
15.5
49.2
100
646
18.7
30.5
121
409
24.9
20.3
161
77
15.7
100.0
102
4586
10.1
100.0
100
4893
10.5
100.0
104
1115
10.6
57.1
105
720
13.1
36.1
130
318
4.9
6.8
49
77
10.0
100.0
99
4449
10.0
100.0
100
4096
10.4
100.0
104
1120
11.9
64.6
118
589
10.2
28.5
102
341
4.9
6.9
49
189
9.7
100.0
97
3755
8.4
10.4
9.7
10.9
12.1
8.2

Attended
Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
Total
100.0
124
3823
35.6
100.0
100
3843
35.8
100.0
108
1
52.6
116
1919
31.6
50.2
88
1845
30.4
48.0
92
2-3
30.5
130
1231
39.5
32.2
110
1243
39.9
32.3
120
4+
16.9
145
673
43.2
17.6
121
755
48.4
19.6
146
Total
100.0
98
16747
36.6
100.0
102
15471
33.8
100.0
102

Attended
Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
Total
3607
33.6
100.0
106
3533
32.9
100.0
122
2695
25.1
100.0
120
2690
1
1591
26.2
44.1
83
1900
31.3
53.8
117
1436
23.7
53.3
114
1368
2-3
1283
41.2
35.6
130
925
29.7
26.2
110
696
22.3
25.8
107
1109
4+
733
47.1
20.3
149
708
45.4
20.0
169
563
36.1
20.9
173
213
Total
14744
32.3
100.0
102
12343
27.0
100.0
101
9637
21.1
100.0
101
8781
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
25.0
100.0
134
2183
20.3
100.0
141
1629
15.2
100.0
141
943
22.5
50.8
120
969
16.0
44.4
111
796
13.1
48.9
122
478
35.6
41.2
190
656
21.0
30.1
146
560
17.9
34.4
168
323
13.7
7.9
73
558
35.8
25.6
249
273
17.5
16.8
164
141
19.2
100.0
103
6547
14.3
100.0
100
4891
10.7
100.0
100
3446

Attended
Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
Total
8.8
100.0
114
175
1.6
100.0
122
1940
18.1
100.0
68
1
7.9
50.7
102
137
2.3
78.5
170
1289
21.2
66.5
80
2-3
10.4
34.3
135
38
1.2
21.5
91
427
13.7
22.0
51
4+
9.1
15.0
118
223
14.3
11.5
54
Total
7.5
100.0
98
549
1.2
100.0
90
12312
26.9
100.0
101

Watched
Computer/Tablet/Sm
Television
Total

Total
48839
100.0
100.0
35795
Total
44743
100.0
97.9
32527
1-2
16251
100.0
35.6
11201
3-11
18642
100.0
40.8
13404
12+
9850
100.0
21.5
7921
Total
5167
100.0
11.3
4781
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
72.7
97.4
99
26482
59.2
98.2
102
22137
49.5
97.9
98
19590
43.8
97.0
99
11997
68.9
33.5
94
8795
54.1
32.6
93
7276
44.8
32.2
89
6108
37.6
30.3
85
3633
71.9
40.1
98
11086
59.5
41.1
102
9046
48.5
40.0
96
8326
44.7
41.2
101
5468
80.4
23.7
110
6600
67.0
24.5
115
5815
59.0
25.7
117
5156
52.3
25.5
118
2895
92.5
14.3
126
3648
70.6
13.5
122
3011
58.3
13.3
116
3657
70.8
18.1
160
1971
26.5
100.0
100
11341
26.8
98.6
101
10240
22.4
29.8
84
3323
29.3
44.9
111
4088
29.4
23.8
111
2829
38.1
16.2
144
1607

Watched
Computer/Tablet/Sm
Television


team, league, etc.)

team, league, etc.)


team, league, etc.)
Total
23.2
100.0
100
8435
Total
22.9
97.7
99
7383
1-2
20.4
31.7
88
2442
3-11
21.9
39.0
94
3259
12+
28.7
27.0
124
1682
Total
31.1
15.3
134
2097
17.3
100.0
100
7548
16.5
94.4
96
7058
15.0
31.2
87
1639
17.5
41.7
101
3525
17.1
21.5
99
1895
40.6
26.8
235
1689
15.5
100.0
100
4943
15.8
98.4
102
4507
10.1
22.9
65
1707
18.9
49.2
122
1493
19.2
26.4
124
1307
32.7
23.6
211
448
10.1
100.0
100
4893
10.1
98.3
100
4320
10.5
37.2
104
1988
8.0
32.5
79
1670
13.3
28.5
131
662
8.7
9.8
86
732
10.0
100.0
100
4096
9.7
97.1
96
3690
12.2
44.7
122
1634
9.0
37.5
89
1428
6.7
14.9
67
628
14.2
16.5
141
450
8.4
8.2
10.1
7.7
6.4
8.7

Watched
Computer/Tablet/Sm
Television
Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
Total
98.3
98
16353
36.5
97.6
102
15370
34.4
99.4
104
1-2
43.5
120
4505
27.7
26.9
78
4609
28.4
29.8
85
3-11
38.0
91
7306
39.2
43.6
110
6323
33.9
40.9
102
12+
16.7
76
4542
46.1
27.1
129
4438
45.1
28.7
136
Total
12.0
104
2566
49.7
15.3
139
1826
35.3
11.8
107

Watched
Computer/Tablet/Sm
Television
Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
Total
14379
32.1
97.5
102
12023
26.9
97.4
100
9485
21.2
98.4
102
8440
1-2
4016
24.7
27.2
78
4199
25.8
34.0
96
2956
18.2
30.7
87
2382
3-11
6167
33.1
41.8
105
4751
25.5
38.5
95
3584
19.2
37.2
92
3796
12+
4196
42.6
28.5
135
3073
31.2
24.9
116
2945
29.9
30.6
144
2262
Total
2049
39.7
13.9
125
3073
59.5
24.9
221
1949
37.7
20.2
181
2193
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
18.9
96.1
101
6244
14.0
95.4
97
4848
10.8
99.1
101
3403
14.7
27.1
78
2270
14.0
34.7
97
2103
12.9
43.0
121
1755
20.4
43.2
109
2685
14.4
41.0
100
1637
8.8
33.5
82
993
23.0
25.8
123
1289
13.1
19.7
91
1109
11.3
22.7
105
656
42.4
25.0
227
1927
37.3
29.4
260
607
11.7
12.4
110
288

Watched
Computer/Tablet/Sm
Television
Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
Total
7.6
98.8
99
549
1.2
100.0
92
12216
27.3
99.2
102
1-2
10.8
50.9
140
101
0.6
18.3
47
5050
31.1
41.0
116
3-11
5.3
28.8
69
236
1.3
43.1
95
5238
28.1
42.5
105
12+
6.7
19.0
87
212
2.2
38.6
162
1928
19.6
15.7
73
Total
5.6
8.4
72
55
1.1
10.0
80
387
7.5
3.1
28

Watched
Total

Total
48839
100.0
100.0
35795
1-2
1626
100.0
3.6
1506
3+
3542
100.0
7.7
3275

3620
2546
100.0
100.0
7.9
5.6
3287
2457
Tablet
1812
100.0
4.0
1722
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
92.6
4.5
126
1128
69.4
4.2
120
865
53.2
3.8
106
1219
75.0
6.0
170
522
92.5
9.8
126
2520
71.2
9.3
123
2147
60.6
9.5
120
2438
68.8
12.1
156
1449
90.8
9.8
124
2517
69.5
9.3
120
1940
53.6
8.6
106
2447
67.6
12.1
153
1344
96.5
7.4
132
1766
69.4
6.5
120
1650
64.8
7.3
129
1854
72.8
9.2
165
924
95.1
5.2
130
1097
60.5
4.1
104
1019
56.3
4.5
112
1169
64.5
5.8
146
452
26.5
100.0
100
11341
32.1
4.3
121
810
40.9
11.9
154
797
37.1
11.0
140
1101
36.3
7.6
137
860
25.0
3.7
94
316

Watched


team, league, etc.)

team, league, etc.)


team, league, etc.)
Total
23.2
100.0
100
8435
1-2
49.8
7.7
215
652
3+
22.5
7.6
97
1445

30.4
33.8
10.5
8.2
131
145
1397
891
Tablet
17.4
3.0
75
848
17.3
100.0
100
7548
40.1
8.3
232
428
40.8
18.5
236
1261
38.6
17.9
223
1294
35.0
11.4
203
590
46.8
10.9
271
401
15.5
100.0
100
4943
26.3
6.0
170
130
35.6
17.6
230
318
35.7
18.0
231
287
23.2
8.2
150
355
22.1
5.6
143
250
10.1
100.0
100
4893
8.0
2.8
79
534
9.0
6.9
89
198
7.9
6.3
78
467
14.0
7.7
138
320
13.8
5.4
136
201
10.0
100.0
100
4096
32.8
12.0
328
285
5.6
4.5
56
165
12.9
10.5
129
258
12.6
7.2
126
247
11.1
4.5
111
247
8.4
17.5
4.7
7.1
9.7
13.6

Watched
Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
1-2
7.6
209
911
56.0
5.4
157
847
52.1
5.5
157
3+
4.4
55
1655
46.7
9.9
131
979
27.6
6.3
83

6.9
6.6
85
116
1623
1297
44.8
50.9
9.7
7.7
125
143
954
1387
26.4
54.5
6.2
9.0
79
164
Tablet
6.6
163
730
40.3
4.4
113
718
39.6
4.6
119

Watched
Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
1-2
812
50.0
5.5
158
804
49.5
6.5
184
462
28.4
4.8
137
554
3+
1236
34.9
8.4
110
2269
64.1
18.4
239
1487
42.0
15.4
202
1639
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
34.1
6.3
182
566
34.8
8.6
242
478
29.4
9.8
274
246
46.3
18.7
247
1361
38.4
20.8
267
129
3.6
2.6
34
42

1471
872
40.6
34.3
10.0
5.9
128
108
1749
2187
48.3
85.9
14.2
17.7
180
320
1446
884
39.9
34.7
15.0
9.2
192
167
1468
1074
40.6
16.7
217
1072
29.6
16.4
206
229
6.3
4.7
59
169
42.2
12.2
225
1031
40.5
15.7
282
430
16.9
8.8
158
119
Tablet
383
21.1
2.6
67
1453
80.2
11.8
299
610
33.7
6.3
162
691
38.1
7.9
204
511
28.2
7.8
196
144
7.9
2.9
74

Watched
Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
1-2
15.1
7.1
197
120
7.4
1.0
28
3+
1.2
1.2
16
55
1.5
10.0
116
267
7.5
2.2
28

4.7
4.7
4.9
3.5
61
61
55
55
1.5
2.2
10.0
10.0
114
162
333
89
9.2
3.5
2.7
0.7
34
13
Tablet
55
3.0
10.0
228
89
4.9
0.7
18

Watched
Total

Total
48839
100.0
100.0
35795
Smart
Phone
1306
100.0
2.9
1306
Total
Mobile
37954
100.0
77.7
35795
Tablet
21137
100.0
43.3
18977
Smart
Phone
35795
100.0
73.3
35795
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
100.0
3.9
136
1013
77.5
3.8
134
893
68.4
4.0
136
1043
79.8
5.2
181
660
94.3
100.0
129
28350
74.7
100.0
129
24604
64.8
100.0
129
21591
56.9
100.0
129
12937
89.8
53.0
123
14924
70.6
52.6
122
12221
57.8
49.7
115
12461
59.0
57.7
133
7204
100.0
100.0
136
28350
79.2
100.0
136
24604
68.7
100.0
136
21591
60.3
100.0
136
12937
26.5
100.0
100
11341
50.5
5.4
191
732
34.1
100.0
129
11341
34.1
55.7
129
6713
36.1
100.0
136
11341

Watched


team, league, etc.)

team, league, etc.)


team, league, etc.)
Total
23.2
100.0
100
8435
Smart
Phone
56.1
7.0
241
275
Total
Mobile
29.9
100.0
129
8435
Tablet
31.8
59.2
137
4993
Smart
Phone
31.7
100.0
136
8435
17.3
100.0
100
7548
21.1
3.5
122
347
22.2
100.0
129
7548
23.6
59.2
137
4598
23.6
100.0
136
7548
15.5
100.0
100
4943
26.5
4.8
172
245
19.9
100.0
129
4943
21.8
60.9
141
3173
21.1
100.0
136
4943
10.1
100.0
100
4893
18.7
5.3
185
119
13.0
100.0
129
4893
15.0
64.2
148
2950
13.8
100.0
136
4893
10.0
100.0
100
4096
9.1
2.7
91
12.9
100.0
129
4096
14.0
60.3
139
2694
13.7
100.0
136
4096
10.8
12.7
11.4
8.4

Watched
Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
Smart
Phone
889
68.0
5.3
190
953
73.0
6.2
220
Total
Mobile
100.0
129
17460
46.0
100.0
129
16205
42.7
100.0
129
Tablet
65.8
152
9711
45.9
55.6
129
8833
41.8
54.5
126
Smart
Phone
100.0
136
17460
48.8
100.0
136
16205
45.3
100.0
136

Watched
Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
Smart
Phone
550
42.1
3.7
133
1306
100.0
10.6
372
581
44.4
6.0
213
555
Total
Mobile
15448
40.7
100.0
129
13114
34.6
100.0
129
10168
26.8
100.0
129
9146
Tablet
8306
39.3
53.8
124
8090
38.3
61.7
143
5327
25.2
52.4
121
5155
Smart
Phone
15448
43.2
100.0
136
13114
36.6
100.0
136
10168
28.4
100.0
136
9146
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
42.5
6.3
227
592
45.3
9.0
315
321
24.5
6.6
229
119
24.1
100.0
129
7017
18.5
100.0
129
5232
13.8
100.0
129
3758
24.4
56.4
130
4115
19.5
58.7
136
3323
15.7
63.5
147
2620
25.6
100.0
136
7017
19.6
100.0
136
5232
14.6
100.0
136
3758

Watched
Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
Smart
Phone
9.1
3.5
119
Total
Mobile
9.9
100.0
129
649
1.7
100.0
129
2160
5.7
16.6
21
Tablet
12.4
69.7
161
256
1.2
39.5
91
2160
10.2
16.6
38
Smart
Phone
10.5
100.0
136
649
1.8
100.0
136

Total

Total
48839
100.0
100.0
35795
Twitter
Twitter Users Do
Users Not Follow
17162
8618
100.0
100.0
35.1
17.6
14734
6923
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
85.9
41.2
117
12076
70.4
42.6
121
10706
62.4
43.5
124
10696
62.3
49.5
141
6549
26.5
100.0
100
11341
38.2
50.6
144
5885
Total
8544
100.0
17.5
7811
Daily
1695
100.0
3.5
1629
4-6 Days
a Week
1140
100.0
2.3
1047
1-3 Days
a Week
1529
100.0
3.1
1341
80.3
19.3
110
5516
64.0
19.5
110
4970
57.7
20.2
114
3921
45.5
18.2
103
2367
91.4
21.8
125
6561
76.8
23.1
132
5737
67.1
23.3
133
6775
79.3
31.4
179
4183
96.1
4.6
131
1414
83.4
5.0
144
1414
83.5
5.7
166
1558
92.0
7.2
208
779
91.9
2.9
125
649
56.9
2.3
98
536
47.0
2.2
93
909
79.7
4.2
180
534
87.7
3.7
120
921
60.2
3.2
104
820
53.6
3.3
106
1008
65.9
4.7
149
569
27.5
18.3
104
1896
49.0
32.3
185
3989
46.0
6.0
174
1062
46.9
4.1
177
528
37.2
4.4
141
675



team, league, etc.)

team, league, etc.)


team, league, etc.)
Total
23.2
100.0
100
8435
Twitter
Twitter Users Do
Users Not Follow
34.3
22.0
51.9
16.7
148
95
5329
1249
Total
46.7
35.2
201
4080
Daily
62.7
9.4
270
1045
4-6 Days
a Week
46.3
4.7
200
402
1-3 Days
a Week
44.2
6.0
190
481
17.3
100.0
100
7548
31.1
63.2
180
7548
14.5
14.8
84
2507
47.7
48.4
276
5041
61.6
12.4
357
1291
35.3
4.8
204
344
31.5
5.7
182
697
15.5
100.0
100
4943
44.0
100.0
285
2627
29.1
33.2
188
1283
59.0
66.8
382
1344
76.2
17.1
493
271
30.2
4.6
195
334
45.6
9.2
295
261
10.1
100.0
100
4893
15.3
53.1
151
2244
14.9
26.0
147
891
15.7
27.2
155
1353
16.0
5.5
158
287
29.3
6.8
289
139
17.1
5.3
169
326
10.0
100.0
100
4096
13.1
45.9
130
2050
10.3
18.2
103
933
15.8
27.7
158
1117
16.9
5.9
169
392
12.2
2.8
121
117
21.3
6.7
213
137
8.4
11.9
10.8
13.1
23.1
10.2
9.0

Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
Twitter
Twitter Users Do
Users Not Follow
50.0
22.8
142
129
8111
2975
47.3
34.5
46.5
17.0
132
97
6774
2726
39.5
31.6
41.8
16.8
119
95
Total
27.3
156
5136
60.1
29.4
168
4048
47.4
25.0
143
Daily
9.6
276
1221
72.0
7.0
201
872
51.5
5.4
155
4-6 Days
a Week
2.8
122
579
50.8
3.3
142
423
37.1
2.6
112
1-3 Days
a Week
3.3
107
667
43.6
3.8
122
739
48.3
4.6
146

Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
Twitter
Twitter Users Do
Users Not Follow
7128
2677
41.5
31.1
46.1
17.3
131
98
6572
2328
38.3
27.0
50.1
17.8
143
101
5509
2328
32.1
27.0
54.2
22.9
154
130
4204
1104
24.5
46.0
131
3761
21.9
53.6
153
2760
16.1
52.8
150
1810
12.8
12.1
68
1390
16.1
19.8
112
1268
14.7
24.2
137
815
Total
4451
52.1
28.8
165
4244
49.7
32.4
185
3181
37.2
31.3
179
3100
Daily
851
50.2
5.5
159
1020
60.2
7.8
224
762
45.0
7.5
216
645
4-6 Days
a Week
396
34.7
2.6
110
392
34.4
3.0
128
466
40.9
4.6
196
293
1-3 Days
a Week
610
39.9
3.9
126
797
52.1
6.1
194
357
23.3
3.5
112
530
36.3
33.9
194
2370
27.7
33.8
193
1492
17.5
28.5
163
995
38.1
7.1
203
434
25.6
6.2
178
254
15.0
4.9
140
195
25.7
3.2
137
271
23.8
3.9
165
94
8.3
1.8
77
94
34.7
5.8
185
228
14.9
3.2
104
307
20.1
5.9
187
130

Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
Twitter
Twitter Users Do
Users Not Follow
10.5
9.5
48.2
21.7
137
123
246
73
1.4
0.8
37.9
11.3
108
64
2428
1695
14.1
19.7
18.6
13.0
53
74
Total
11.6
26.5
151
173
2.0
26.6
152
733
8.6
5.6
32
Daily
11.5
5.2
149
64
3.8
9.9
285
65
3.9
0.5
14
4-6 Days
a Week
8.3
2.5
107
93
8.1
0.7
30
1-3 Days
a Week
8.5
3.4
110
26
1.7
4.0
127
188
12.3
1.4
46

Total

Total
48839
100.0
100.0
35795
Less than
Facebook
Week
Users Not Follow
4181
37547
21707
100.0
100.0
100.0
8.6
76.9
44.4
3794
28520
14800
Total
15841
100.0
32.4
13720
Daily
2947
100.0
6.0
2637
4-6 Days
a Week
1745
100.0
3.6
1481
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
90.7
10.6
124
3578
85.6
12.6
147
2966
70.9
12.1
141
3300
78.9
15.3
179
2300
76.0
79.7
104
22518
60.0
79.4
103
19678
52.4
80.0
104
18599
49.5
86.1
112
12937
68.2
41.3
93
11702
53.9
41.3
93
10384
47.8
42.2
95
7721
35.6
35.8
80
4642
86.6
38.3
118
10816
68.3
38.2
118
9294
58.7
37.8
116
10878
68.7
50.4
155
8295
89.5
7.4
122
2031
68.9
7.2
119
1924
65.3
7.8
130
2138
72.5
9.9
164
1637
84.9
4.1
116
1114
63.8
3.9
110
1152
66.0
4.7
131
1218
69.8
5.6
158
894
26.5
100.0
100
11341
55.0
17.8
208
1723
34.5
100.0
130
9477
21.4
35.9
81
4165
52.4
64.1
198
5312
55.5
12.7
210
1155
51.2
6.9
193
693



team, league, etc.)

team, league, etc.)


team, league, etc.)
Total
23.2
100.0
100
8435
Less than
Facebook
Week
Users Not Follow
41.2
25.2
19.2
15.2
83.6
36.7
178
109
83
2152
7229
2578
Total
33.5
46.8
144
4652
Daily
39.2
10.2
169
903
4-6 Days
a Week
39.7
6.1
171
460
17.3
100.0
100
7548
51.5
25.5
298
2709
19.3
85.7
111
6756
11.9
30.6
69
2787
29.4
55.1
170
3969
30.7
10.7
177
647
26.4
5.5
153
472
15.5
100.0
100
4943
64.8
35.9
419
478
18.0
89.5
116
4199
12.8
36.9
83
1661
25.1
52.6
162
2538
22.0
8.6
142
723
27.0
6.2
175
287
10.1
100.0
100
4893
11.4
9.7
113
601
11.2
84.9
110
3825
7.7
33.6
76
1689
16.0
51.4
158
2136
24.5
14.6
242
345
16.5
5.8
163
259
10.0
100.0
100
4096
14.4
12.3
143
471
10.2
78.2
102
3323
7.8
34.5
78
1391
13.5
43.7
135
1932
11.7
7.1
117
480
14.9
5.3
148
82
8.4
11.3
8.8
6.4
12.2
16.3
4.7

Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
Less than
Facebook
Week
Users Not Follow
11.5
81.1
34.0
134
106
76
2670
14248
6477
63.9
37.9
29.8
15.3
81.6
37.1
179
106
83
2014
13026
6714
48.2
34.7
30.9
12.4
80.4
41.4
145
105
93
Total
47.2
145
7771
49.1
44.5
137
6312
39.8
39.0
120
Daily
11.7
194
1735
58.9
9.9
165
1352
45.9
8.3
138
4-6 Days
a Week
2.0
56
1067
61.2
6.1
171
660
37.8
4.1
114

Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
Less than
Facebook
Week
Users Not Follow
2594
12305
6003
62.0
32.8
27.7
16.8
79.7
38.9
196
104
87
2035
10798
3892
48.7
28.8
17.9
15.5
82.3
29.7
181
107
67
1596
7952
3685
38.2
21.2
17.0
15.7
78.2
36.2
183
102
82
1631
7575
3004
39.0
17.8
208
1438
34.4
20.5
239
837
20.0
16.0
187
576
20.2
82.8
108
5796
15.4
82.6
107
4382
11.7
83.8
109
3288
13.8
32.8
74
2613
12.0
37.2
84
1872
8.6
35.8
80
1245
Total
6302
39.8
40.8
126
6906
43.6
52.7
162
4266
26.9
42.0
129
4571
Daily
1023
34.7
6.6
110
1575
53.5
12.0
199
786
26.7
7.7
128
1058
4-6 Days
a Week
558
32.0
3.6
101
703
40.3
5.4
150
587
33.6
5.8
161
411
28.9
50.0
154
3183
20.1
45.4
140
2511
15.8
48.0
148
2043
35.9
11.6
192
494
16.8
7.0
117
349
11.8
6.7
111
382
23.6
4.5
126
240
13.8
3.4
96
280
16.1
5.4
150
133

Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
Less than
Facebook
Week
Users Not Follow
13.8
8.8
5.7
15.3
87.5
33.1
179
114
75
83
533
187
2.0
1.4
0.9
12.7
82.1
28.9
149
107
65
387
9027
6907
9.3
24.0
31.8
3.0
69.2
52.9
35
90
119
Total
12.9
54.4
168
346
2.2
53.2
164
2121
13.4
16.3
50
Daily
13.0
10.2
169
309
10.5
2.4
39
4-6 Days
a Week
7.6
3.6
99
109
6.2
16.8
470
264
15.1
2.0
57

Total

Less than
Once a
Week Past Year
7117
2094
100.0
100.0
14.6
4.3
5949
1787
Total
48839
100.0
100.0
35795
1-3 Days
a Week
4032
100.0
8.3
3652
Ever
Partic.
9254
100.0
18.9
6786
73.3
100.0
100
28350
58.0
100.0
100
24604
50.4
100.0
100
21591
44.2
100.0
100
12937
90.6
10.2
124
2748
68.2
9.7
117
1943
48.2
7.9
96
2813
69.8
13.0
158
2160
83.6
16.6
114
4923
69.2
17.4
119
4274
60.1
17.4
119
4709
66.2
21.8
150
3605
85.4
5.0
116
1138
54.4
4.0
94
1143
54.6
4.6
108
1356
64.8
6.3
147
727
73.3
19.0
100
5370
58.0
18.9
100
4555
49.2
18.5
98
4046
43.7
18.7
99
1894
26.5
100.0
100
11341
53.6
16.7
202
1474
50.7
27.9
191
1990
34.7
5.6
131
619
20.5
14.6
77
2205



team, league, etc.)

team, league, etc.)


team, league, etc.)
Less than
Once a
Week Past Year
28.0
29.6
17.5
5.5
120
127
2211
628
Total
23.2
100.0
100
8435
1-3 Days
a Week
36.6
13.0
157
1077
Ever
Partic.
23.8
19.4
103
1607
17.3
100.0
100
7548
26.7
12.8
155
558
31.1
26.2
180
2292
30.0
7.4
174
440
17.4
19.1
101
1495
15.5
100.0
100
4943
13.8
7.4
90
893
32.2
30.4
208
635
21.0
5.8
136
506
16.2
19.8
105
1238
10.1
100.0
100
4893
22.1
18.1
219
543
8.9
12.9
88
989
24.2
10.2
239
389
13.4
25.1
132
946
10.0
100.0
100
4096
13.5
11.1
134
549
13.9
20.2
139
821
18.6
7.9
185
339
10.2
19.3
102
795
8.4
13.6
11.5
16.2
8.6

Total
100.0
100
17460
35.8
100.0
100
16205
33.2
100.0
100
1-3 Days
a Week
13.4
162
1478
36.7
8.5
103
1729
42.9
10.7
129
Less than
Once a
Week Past Year
20.0
8.3
138
193
3491
1052
49.1
50.3
20.0
6.0
137
141
2572
824
36.1
39.3
15.9
5.1
109
119
Ever
Partic.
19.4
102
3540
38.2
20.3
107
3113
33.6
19.2
101

Watch sports

event
Buy sports footwear
Total
15448
31.6
100.0
100
13114
26.9
100.0
100
10168
20.8
100.0
100
9146
1-3 Days
a Week
1579
39.2
10.2
124
1658
41.1
12.6
153
766
19.0
7.5
91
767
18.7
100.0
100
7017
14.4
100.0
100
5232
10.7
100.0
100
3758
19.0
8.4
102
750
18.6
10.7
129
550
13.6
10.5
127
501
Less than
Once a
Week Past Year
3143
864
44.2
41.3
20.3
5.6
140
130
2970
1053
41.7
50.3
22.6
8.0
155
187
2127
808
29.9
38.6
20.9
7.9
144
185
2335
565
32.8
25.5
175
1698
23.9
24.2
166
1331
18.7
25.4
175
1026
27.0
6.2
144
211
10.1
3.0
70
295
14.1
5.6
132
316
Ever
Partic.
3089
33.4
20.0
106
2943
31.8
22.4
118
2365
25.6
23.3
123
1640
17.7
17.9
95
1090
11.8
15.5
82
1135
12.3
21.7
114
689

Other

Total
7.7
100.0
100
649
1.3
100.0
100
13045
26.7
100.0
100
1-3 Days
a Week
12.4
13.3
161
37
0.9
5.7
69
379
9.4
2.9
35
Less than
Once a
Week Past Year
14.4
15.1
27.3
8.4
187
196
200
56
2.8
2.7
30.8
8.7
211
203
1168
306
16.4
14.6
9.0
2.3
61
55
Ever
Partic.
7.4
18.3
97
158
1.7
24.3
128
2468
26.7
18.9
100

Activities on Mobile Device (Tablet/Smart Phone) of
Gender
Total

Age
Total
52923
100.0
100.0
39864
Male
31598
100.0
59.7
24229
Female
21324
100.0
40.3
15635
13-17
2941
100.0
5.6
2552
18-24
6416
100.0
12.1
5548
25-34
11190
100.0
21.1
9299
35-49
13911
100.0
26.3
11212
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
76.7
60.8
102
20277
64.2
63.3
106
14954
47.3
57.7
97
14845
47.0
59.6
100
8461
73.3
39.2
97
11738
55.0
36.7
91
10984
51.5
42.3
105
10049
47.1
40.4
100
6697
86.8
6.4
115
1727
58.7
5.4
97
1940
66.0
7.5
135
1836
62.4
7.4
133
1071
86.5
13.9
115
4585
71.5
14.3
118
4229
65.9
16.3
135
4310
67.2
17.3
143
2370
83.1
23.3
110
7810
69.8
24.4
115
6279
56.1
24.2
114
6869
61.4
27.6
131
4857
80.6
28.1
107
8731
62.8
27.3
104
7455
53.6
28.7
109
7067
50.8
28.4
108
4652
28.6
100.0
100
26.8
55.8
93
31.4
44.2
110
36.4
7.1
127
36.9
15.6
129
43.4
32.0
152
33.4
30.7
117

Gender


team, league, etc.)

team, league, etc.)

Age
Total
14336
27.1
100.0
100
9557
Male
9258
29.3
64.6
108
4480
Female
5079
23.8
35.4
88
5077
13-17
465
15.8
3.2
58
1223
18-24
2641
41.2
18.4
152
2125
25-34
4212
37.6
29.4
139
2825
35-49
4562
32.8
31.8
121
2469
18.1
100.0
100
8350
14.2
46.9
79
5197
23.8
53.1
132
3152
41.6
12.8
230
711
33.1
22.2
183
2135
25.2
29.6
140
2374
17.8
25.8
98
2512
15.8
100.0
100
7152
16.4
62.2
104
4438
14.8
37.8
94
2714
24.2
8.5
153
585
33.3
25.6
211
925
21.2
28.4
134
1547
18.1
30.1
114
2189
13.5
100.0
100
6327
14.0
62.1
104
2731
12.7
37.9
94
3596
19.9
8.2
147
377
14.4
12.9
107
1379
13.8
21.6
102
1389
15.7
30.6
116
2119
12.0
100.0
100
8.6
43.2
72
16.9
56.8
141
12.8
6.0
107
21.5
21.8
180
12.4
22.0
104
15.2
33.5
127

Gender

team, league, etc.)
Age
Total
5589
Male
2792
Female
2796
13-17
594
18-24
1111
25-34
1239
35-49
1870
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
8.8
50.0
84
15031
47.6
69.1
116
12435
39.4
59.4
99
13.1
50.0
124
6717
31.5
30.9
77
8497
39.8
40.6
101
20.2
10.6
191
1443
49.1
6.6
119
863
29.3
4.1
74
17.3
19.9
164
3134
48.8
14.4
119
2870
44.7
13.7
113
11.1
22.2
105
5403
48.3
24.8
117
5311
47.5
25.4
120
13.4
33.5
127
6333
45.5
29.1
111
6032
43.4
28.8
110

Gender
Watch sports

event
Age
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
Male
13223
41.8
65.8
110
11077
35.1
62.2
104
9033
28.6
73.5
123
6459
Female
6871
32.2
34.2
85
6726
31.5
37.8
94
3250
15.2
26.5
66
4708
13-17
1215
41.3
6.0
109
1449
49.3
8.1
146
1564
53.2
12.7
229
1133
18-24
2531
39.5
12.6
104
2602
40.6
14.6
121
1731
27.0
14.1
116
1596
25-34
5292
47.3
26.3
125
4823
43.1
27.1
128
3188
28.5
26.0
123
2769
35-49
5502
39.6
27.4
104
5272
37.9
29.6
113
4134
29.7
33.7
128
3301
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
20.4
57.8
97
5706
18.1
60.6
101
4408
14.0
55.0
92
22.1
42.2
105
3713
17.4
39.4
98
3604
16.9
45.0
112
38.5
10.1
183
962
32.7
10.2
184
375
12.7
4.7
84
24.9
14.3
118
1039
16.2
11.0
91
985
15.3
12.3
101
24.7
24.8
117
2873
25.7
30.5
144
2487
22.2
31.0
147
23.7
29.6
112
2846
20.5
30.2
115
2645
19.0
33.0
126

Gender
Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
Male
3832
12.1
61.5
103
578
1.8
61.6
103
7369
23.3
56.4
95
Female
2398
11.2
38.5
96
359
1.7
38.4
95
5689
26.7
43.6
108
Age
13-17
326
11.1
5.2
94
139
4.7
14.9
267
389
13.2
3.0
54
18-24
875
13.6
14.0
116
38
0.6
4.1
34
868
13.5
6.6
55
25-34
1651
14.8
26.5
125
75
0.7
8.0
38
1891
16.9
14.5
69
35-49
2353
16.9
37.8
144
399
2.9
42.5
162
2699
19.4
20.7
79

Age
Total

Household Income
Re
Total
52923
100.0
100.0
39864
50+
18464
100.0
34.9
11253
Under
$25K
6701
100.0
12.7
3968
$25K$49.9K
10569
100.0
20.0
7622
$50K$99.9K
18442
100.0
34.8
14548
$100K
&Over North East
17210
13302
100.0
100.0
32.5
25.1
13726
9925
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
60.9
28.2
81
9162
49.6
28.6
82
6034
32.7
23.3
67
4812
26.1
19.3
55
2207
59.2
10.0
79
3160
47.2
9.9
78
2256
33.7
8.7
69
2808
41.9
11.3
89
1870
72.1
19.1
96
5582
52.8
17.4
87
4888
46.2
18.8
94
4537
42.9
18.2
91
3065
78.9
36.5
105
11883
64.4
37.1
107
9331
50.6
36.0
103
9110
49.4
36.6
105
5861
79.8
34.4
106
11389
66.2
35.6
109
9462
55.0
36.5
112
8439
49.0
33.9
104
4362
74.6
24.9
99
8105
60.9
25.3
101
6006
45.2
23.2
92
5504
41.4
22.1
88
3373
28.6
100.0
100
12.0
14.6
42
27.9
12.3
97
29.0
20.2
101
31.8
38.7
111
25.3
28.8
88
25.4
22.3
89

Age


team, league, etc.)

team, league, etc.)

Household Income
Re
Total
14336
27.1
100.0
100
9557
50+
2455
13.3
17.1
49
915
Under
$25K
1435
21.4
10.0
79
1098
$25K$49.9K
2721
25.7
19.0
95
2277
$50K$99.9K
4799
26.0
33.5
96
3051
$100K
&Over North East
5382
3465
31.3
26.0
37.5
24.2
115
96
3131
2454
18.1
100.0
100
8350
5.0
9.6
27
617
16.4
11.5
91
762
21.5
23.8
119
1450
16.5
31.9
92
3002
18.2
32.8
101
3135
18.4
25.7
102
1942
15.8
100.0
100
7152
3.3
7.4
21
1906
11.4
9.1
72
1306
13.7
17.4
87
1437
16.3
36.0
103
2052
18.2
37.5
115
2356
14.6
23.3
93
1633
13.5
100.0
100
6327
10.3
26.6
76
1063
19.5
18.3
144
705
13.6
20.1
101
1330
11.1
28.7
82
2283
13.7
32.9
101
2009
12.3
22.8
91
1282
12.0
100.0
100
5.8
16.8
48
10.5
11.1
88
12.6
21.0
105
12.4
36.1
104
11.7
31.7
98
9.6
20.3
81

Age

team, league, etc.)
Household Income
Total
5589
50+
776
Under
$25K
830
$25K$49.9K
1314
$50K$99.9K
1686
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
4.2
13.9
40
5436
29.4
25.0
72
5856
31.7
28.0
80
12.4
14.9
117
2448
36.5
11.3
89
2058
30.7
9.8
78
12.4
23.5
118
4252
40.2
19.6
98
4402
41.6
21.0
105
9.1
30.2
87
7041
38.2
32.4
93
6860
37.2
32.8
94
Re
$100K
&Over North East
1759
1160
10.2
31.5
97
8006
46.5
36.8
113
7612
44.2
36.4
112
8.7
20.8
83
5222
39.3
24.0
96
5331
40.1
25.5
101

Age
Watch sports

event
Household Income
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
50+
5554
30.1
27.6
79
3658
19.8
20.5
59
1666
9.0
13.6
39
2368
Under
$25K
2080
31.0
10.4
82
1611
24.0
9.0
71
1234
18.4
10.0
79
1230
$25K$49.9K
3394
32.1
16.9
85
3562
33.7
20.0
100
1932
18.3
15.7
79
2412
$50K$99.9K
7528
40.8
37.5
108
6123
33.2
34.4
99
4744
25.7
38.6
111
3976
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
12.8
21.2
61
1699
9.2
18.0
52
1521
8.2
19.0
54
18.3
11.0
87
1174
17.5
12.5
98
1113
16.6
13.9
110
22.8
21.6
108
1698
16.1
18.0
90
1959
18.5
24.4
122
21.6
35.6
102
3684
20.0
39.1
112
1991
10.8
24.9
71
Re
$100K
&Over North East
7092
5107
41.2
38.4
35.3
25.4
109
101
6507
4090
37.8
30.7
36.5
23.0
112
91
4373
2959
25.4
22.2
35.6
24.1
109
96
3550
2880
20.6
31.8
98
2863
16.6
30.4
93
2949
17.1
36.8
113
21.7
25.8
103
1837
13.8
19.5
78
1912
14.4
23.9
95

Age
Buy sports footwear
Other

Household Income
Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
50+
1026
5.6
16.5
47
286
1.5
30.5
87
7212
39.1
55.2
158
Under
$25K
656
9.8
10.5
83
120
1.8
12.8
101
2733
40.8
20.9
165
$25K$49.9K
1396
13.2
22.4
112
280
2.7
29.9
150
2948
27.9
22.6
113
$50K$99.9K
1634
8.9
26.2
75
131
0.7
14.0
40
3894
21.1
29.8
86
Re
$100K
&Over North East
2544
1626
14.8
12.2
40.8
26.1
126
104
406
161
2.4
1.2
43.3
17.1
133
68
3484
3378
20.2
25.4
26.7
25.9
82
103

Region
Total

Total
52923
100.0
100.0
39864
North
Central
13680
100.0
25.8
10509
South
15180
100.0
28.7
10987
West
10760
100.0
20.3
8443
Total
12477
100.0
23.6
10933
$1-49
6077
100.0
11.5
5384
$50+
6400
100.0
12.1
5550
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
76.8
26.4
102
8980
65.6
28.1
109
7232
52.9
27.9
108
7051
51.5
28.3
110
4333
72.4
27.6
96
8515
56.1
26.6
93
7205
47.5
27.8
97
7128
47.0
28.6
100
4396
78.5
21.2
104
6414
59.6
20.0
99
5494
51.1
21.2
104
5211
48.4
20.9
103
3056
87.6
27.4
116
8368
67.1
26.1
111
8397
67.3
32.4
137
8291
66.4
33.3
141
5334
88.6
13.5
118
3971
65.3
12.4
108
3988
65.6
15.4
134
4350
71.6
17.5
152
2741
86.7
13.9
115
4397
68.7
13.7
114
4410
68.9
17.0
141
3941
61.6
15.8
131
2593
28.6
100.0
100
31.7
28.6
111
29.0
29.0
101
28.4
20.2
99
42.8
35.2
149
45.1
18.1
157
40.5
17.1
141

Region


team, league, etc.)

team, league, etc.)

Total
14336
27.1
100.0
100
9557
North
Central
3494
25.5
24.4
94
2126
South
3804
25.1
26.5
93
2806
West
3574
33.2
24.9
123
2171
Total
4052
32.5
28.3
120
3928
$1-49
1999
32.9
13.9
121
2575
$50+
2052
32.1
14.3
118
1352
18.1
100.0
100
8350
15.5
22.2
86
2596
18.5
29.4
102
2267
20.2
22.7
112
1545
31.5
41.1
174
2987
42.4
26.9
235
1859
21.1
14.2
117
1128
15.8
100.0
100
7152
19.0
31.1
120
1639
14.9
27.2
95
2556
14.4
18.5
91
1324
23.9
35.8
152
2770
30.6
22.3
194
1670
17.6
13.5
112
1100
13.5
100.0
100
6327
12.0
22.9
89
1329
16.8
35.7
125
2107
12.3
18.5
91
1608
22.2
38.7
164
2436
27.5
23.3
203
1297
17.2
15.4
127
1139
12.0
100.0
100
9.7
21.0
81
13.9
33.3
116
14.9
25.4
125
19.5
38.5
163
21.3
20.5
179
17.8
18.0
149

Region

team, league, etc.)
Total
5589
North
Central
1282
South
1793
West
1353
Total
2254
$1-49
1433
$50+
821
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
9.4
22.9
89
6496
47.5
29.9
116
5573
40.7
26.6
103
11.8
32.1
112
5947
39.2
27.3
95
5813
38.3
27.8
97
12.6
24.2
119
4083
37.9
18.8
92
4215
39.2
20.1
99
18.1
40.3
171
6609
53.0
30.4
129
6020
48.3
28.8
122
23.6
25.6
223
3242
53.3
14.9
130
2582
42.5
12.3
107
12.8
14.7
121
3368
52.6
15.5
128
3438
53.7
16.4
136

Region
Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
North
Central
5847
42.7
29.1
113
4414
32.3
24.8
96
3509
25.7
28.6
111
3309
South
4859
32.0
24.2
84
5395
35.5
30.3
106
3365
22.2
27.4
96
2701
West
4282
39.8
21.3
105
3904
36.3
21.9
108
2449
22.8
19.9
98
2277
Total
6037
48.4
30.0
127
6052
48.5
34.0
144
3700
29.7
30.1
128
4708
$1-49
3126
51.4
15.6
135
3367
55.4
18.9
165
2031
33.4
16.5
144
2586
$50+
2911
45.5
14.5
120
2685
42.0
15.1
125
1669
26.1
13.6
112
2122
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
24.2
29.6
115
2791
20.4
29.6
115
1753
12.8
21.9
85
17.8
24.2
84
2790
18.4
29.6
103
2745
18.1
34.3
119
21.2
20.4
100
2001
18.6
21.2
105
1602
14.9
20.0
98
37.7
42.2
179
3678
29.5
39.1
166
3512
28.1
43.8
186
42.6
23.2
202
2033
33.5
21.6
188
1544
25.4
19.3
168
33.2
19.0
157
1645
25.7
17.5
144
1968
30.7
24.6
203

Region
Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
North
Central
1484
10.9
23.8
92
461
3.4
49.2
190
3171
23.2
24.3
94
South
1937
12.8
31.1
108
102
0.7
10.9
38
4193
27.6
32.1
112
West
1183
11.0
19.0
93
214
2.0
22.8
112
2317
21.5
17.7
87
Total
2479
19.9
39.8
169
329
2.6
35.1
149
1544
12.4
11.8
50
$1-49
1197
19.7
19.2
167
229
3.8
24.4
212
693
11.4
5.3
46
$50+
1282
20.0
20.6
170
100
1.6
10.7
88
851
13.3
6.5
54


Attended 4+ Games
Total

Total
52923
100.0
100.0
39864
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1679
10990
100.0
100.0
3.2
20.8
1521
8901
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3633
1521
100.0
100.0
6.9
2.9
3427
1521
Used Tablet
for Sports
996
100.0
1.9
996
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
90.6
3.8
120
1346
80.2
4.2
133
946
56.3
3.6
115
1072
63.9
4.3
136
625
81.0
22.3
108
7378
67.1
23.0
111
5882
53.5
22.7
109
5761
52.4
23.1
111
3407
94.3
8.6
125
2798
77.0
8.7
127
2460
67.7
9.5
138
2913
80.2
11.7
170
1853
100.0
3.8
133
1346
88.5
4.2
146
946
62.2
3.6
127
1072
70.5
4.3
150
625
100.0
2.5
133
822
82.5
2.6
136
585
58.7
2.3
120
824
82.7
3.3
176
565
28.6
100.0
100
37.3
4.1
130
31.0
22.5
108
51.0
12.2
178
41.1
4.1
144
56.7
3.7
198


Attended 4+ Games


team, league, etc.)

team, league, etc.)

Total
14336
27.1
100.0
100
9557
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
779
3363
46.4
30.6
5.4
23.5
171
113
419
1829
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
1304
779
35.9
51.2
9.1
5.4
132
189
1632
419
Used Tablet
for Sports
569
57.1
4.0
211
309
18.1
100.0
100
8350
25.0
4.4
138
430
16.6
19.1
92
1978
44.9
17.1
249
1496
27.6
4.4
153
430
31.0
3.2
172
257
15.8
100.0
100
7152
25.6
5.1
162
268
18.0
23.7
114
1595
41.2
17.9
261
791
28.3
5.1
179
268
25.8
3.1
164
250
13.5
100.0
100
6327
16.0
3.7
118
102
14.5
22.3
107
915
21.8
11.1
161
382
17.6
3.7
130
102
25.0
3.5
185
83
12.0
100.0
100
6.0
1.6
51
8.3
14.5
70
10.5
6.0
88
6.7
1.6
56
8.3
1.3
70


Attended 4+ Games

team, league, etc.)
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
5589
214
775
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
12.7
3.8
121
923
55.0
4.2
134
1053
62.7
5.0
159
7.0
13.9
67
5459
49.7
25.1
121
5420
49.3
25.9
125
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
760
214
20.9
13.6
198
2258
62.2
10.4
151
1640
45.1
7.8
114
14.1
3.8
133
923
60.7
4.2
148
1053
69.2
5.0
175
Used Tablet
for Sports
196
19.6
3.5
186
621
62.4
2.9
152
760
76.2
3.6
193


Attended 4+ Games
Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
855
5372
50.9
48.9
4.3
26.7
134
129
784
4009
46.7
36.5
4.4
22.5
139
108
602
3485
35.9
31.7
4.9
28.4
155
137
427
2868
25.4
3.8
121
725
43.2
7.7
242
498
29.7
6.2
196
26.1
25.7
124
1859
16.9
19.7
95
1497
13.6
18.7
90
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
1977
855
54.4
56.2
9.8
4.3
143
148
2989
784
82.3
51.5
16.8
4.4
245
153
1804
602
49.7
39.6
14.7
4.9
214
171
2025
427
55.7
18.1
264
1670
46.0
17.7
258
1033
28.4
12.9
188
28.1
3.8
133
725
47.6
7.7
268
498
32.7
6.2
216
Used Tablet
for Sports
464
46.6
2.3
123
654
65.7
3.7
195
345
34.6
2.8
149
340
34.2
3.0
162
638
64.0
6.8
360
456
45.7
5.7
302

Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
258
1293
15.4
11.8
4.1
20.8
131
100
236
2.1
25.1
121
158
2088
9.4
19.0
1.2
16.0
38
77

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
358
258
9.8
17.0
5.7
4.1
84
144
194
5.3
20.7
302
206
5.7
1.6
23
Used Tablet
for Sports
258
25.9
4.1
220

Attended 4+ Games
Total

Total
52923
100.0
100.0
39864

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.5
16.8
1335
8901
Used Tablet
for Sports
5021
100.0
9.5
5021
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
15.0
6.5
7921
3427
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
100.0
3.3
133
1161
86.9
3.6
144
946
70.8
3.6
144
927
69.4
3.7
148
611
100.0
22.3
133
7378
82.9
23.0
137
5882
66.1
22.7
135
5761
64.7
23.1
138
3407
100.0
12.6
133
4223
84.1
13.2
139
3224
64.2
12.4
131
3335
66.4
13.4
141
1855
100.0
19.9
133
6753
85.3
21.1
141
5872
74.1
22.6
151
5428
68.5
21.8
146
3369
100.0
8.6
133
2798
81.7
8.7
135
2460
71.8
9.5
146
2913
85.0
11.7
181
1853
28.6
100.0
100
45.8
4.0
160
38.3
22.5
134
36.9
12.2
129
42.5
22.2
148
54.1
12.2
189

Attended 4+ Games


team, league, etc.)

team, league, etc.)

Total
14336
27.1
100.0
100
9557

Phone for
Device for
Sports
Sports
634
3363
47.5
37.8
4.4
23.5
175
139
419
1829
Used Tablet
for Sports
1973
39.3
13.8
145
1148
Watched Onli

Phone for
Device for
Sports
Sports
3289
1304
41.5
38.0
22.9
9.1
153
140
1829
1632
18.1
100.0
100
8350
31.4
4.4
174
388
20.5
19.1
114
1978
22.9
12.0
127
973
23.1
19.1
128
1978
47.6
17.1
264
1496
15.8
100.0
100
7152
29.1
4.7
184
226
22.2
23.7
141
1595
19.4
11.6
123
1115
25.0
23.7
158
1461
43.6
17.9
277
791
13.5
100.0
100
6327
17.0
3.2
125
102
17.9
22.3
133
915
22.2
15.6
164
696
18.4
20.4
136
813
23.1
11.1
171
382
12.0
100.0
100
7.6
1.6
64
10.3
14.5
86
13.9
11.0
116
10.3
12.8
86
11.1
6.0
93

Attended 4+ Games

team, league, etc.)

Phone for
Device for
Total
Sports
Sports
5589
214
775
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
16.0
3.8
152
777
58.2
3.6
142
867
65.0
4.1
164
8.7
13.9
82
5459
61.3
25.1
149
5420
60.9
25.9
154
Watched Onli

Used Tablet
Phone for
Device for
for Sports
Sports
Sports
594
775
760
11.8
10.6
112
3141
62.6
14.4
152
3164
63.0
15.1
159
9.8
13.9
93
5038
63.6
23.2
155
5008
63.2
23.9
160
22.2
13.6
210
2258
65.9
10.4
160
1640
47.8
7.8
121

Attended 4+ Games
Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100

Phone for
Device for
Sports
Sports
733
5372
54.9
60.4
3.6
26.7
145
159
744
4009
55.7
45.0
4.2
22.5
166
134
563
3485
42.1
39.1
4.6
28.4
182
169
323
2868
24.2
2.9
115
620
46.4
6.6
261
393
29.5
4.9
195
32.2
25.7
153
1859
20.9
19.7
117
1497
16.8
18.7
111
Used Tablet
for Sports
3170
63.1
15.8
166
2693
53.6
15.1
159
2077
41.4
16.9
178
1797
35.8
16.1
170
1313
26.1
13.9
147
1014
20.2
12.7
133
Watched Onli

Phone for
Device for
Sports
Sports
4819
1977
60.8
57.7
24.0
9.8
160
152
3752
2989
47.4
87.2
21.1
16.8
141
259
3109
1804
39.3
52.7
25.3
14.7
169
227
2696
2025
34.0
24.1
161
1760
22.2
18.7
125
1386
17.5
17.3
116
59.1
18.1
280
1670
48.7
17.7
274
1033
30.1
12.9
199

Attended 4+ Games
Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100

Phone for
Device for
Sports
Sports
194
1293
14.5
14.5
3.1
20.8
123
123
236
2.6
25.1
149
Used Tablet
for Sports
1131
22.5
18.2
191
115
2.3
12.3
130
Watched Onli

Phone for
Device for
Sports
Sports
1132
358
14.3
10.4
18.2
5.7
121
89
212
194
2.7
5.7
22.6
20.7
151
320

Total

Total
52923
100.0
100.0
39864
Used Tablet
for Sports
2291
100.0
4.3
2291
Used Smart
Phone for
Sports
3275
100.0
6.2
3275
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
100.0
5.7
133
1699
74.1
5.3
123
1379
60.2
5.3
123
1799
78.5
7.2
167
1004
100.0
8.2
133
2646
80.8
8.3
134
2424
74.0
9.3
151
2796
85.4
11.2
181
1803
28.6
100.0
100
43.8
6.6
153
55.1
11.9
192



team, league, etc.)

team, league, etc.)

Total
14336
27.1
100.0
100
9557
Used Tablet
for Sports
845
36.9
5.9
136
903
Used Smart
Phone for
Sports
1187
36.2
8.3
134
1632
18.1
100.0
100
8350
39.4
9.4
218
694
49.8
17.1
276
1418
15.8
100.0
100
7152
30.3
8.3
192
772
43.3
17.0
275
749
13.5
100.0
100
6327
33.7
10.8
249
343
22.9
10.5
169
382
12.0
100.0
100
15.0
5.4
125
11.7
6.0
97


team, league, etc.)
Total
5589
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
Used Smart
Used Tablet
Phone for
for Sports
Sports
760
760
33.2
13.6
314
1345
58.7
6.2
143
1345
58.7
6.4
148
23.2
13.6
220
2141
65.4
9.8
159
1523
46.5
7.3
118

Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
Used Tablet
for Sports
1263
55.1
6.3
145
2141
93.5
12.0
278
999
43.6
8.1
188
1182
Used Smart
Phone for
Sports
1824
55.7
9.1
147
2878
87.9
16.2
261
1729
52.8
14.1
228
1950
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
51.6
10.6
245
1048
45.8
11.1
257
981
42.8
12.2
283
59.5
17.5
282
1634
49.9
17.4
280
997
30.4
12.4
201

Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
Used Tablet
for Sports
358
15.6
5.7
133
194
8.5
20.7
478
Used Smart
Phone for
Sports
358
10.9
5.7
93
194
5.9
20.7
335

Attended
Total

Total
52923
100.0
100.0
39864
Total
11296
100.0
100.0
9513
1
6340
100.0
56.1
5235
2-3
3278
100.0
29.0
2757
4+
1679
100.0
14.9
1521
Total
49737
100.0
100.0
37312
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
84.2
100.0
112
7526
66.6
100.0
110
7784
68.9
100.0
141
6294
55.7
100.0
118
3644
82.6
55.0
110
3810
60.1
50.6
99
4409
69.5
56.6
142
3374
53.2
53.6
113
2039
84.1
29.0
112
2370
72.3
31.5
120
2430
74.1
31.2
151
1848
56.4
29.4
120
979
90.6
16.0
120
1346
80.2
17.9
133
946
56.3
12.1
115
1072
63.9
17.0
136
625
75.0
100.0
100
30561
61.4
100.0
102
23878
48.0
100.0
98
23310
46.9
100.0
100
14235
28.6
100.0
100
32.3
100.0
113
32.2
56.0
112
29.9
26.9
104
37.3
17.2
130
28.6
100.0
100

Attended


team, league, etc.)

team, league, etc.)

Total
14336
27.1
100.0
100
9557
Total
4091
36.2
100.0
134
2325
1
2008
31.7
49.1
117
1266
2-3
1304
39.8
31.9
147
640
4+
779
46.4
19.1
171
419
Total
13445
27.0
100.0
100
8894
18.1
100.0
100
8350
20.6
100.0
114
2097
20.0
54.4
111
1025
19.5
27.5
108
642
25.0
18.0
138
430
17.9
100.0
99
7972
15.8
100.0
100
7152
18.6
100.0
118
1837
16.2
48.9
103
1017
19.6
30.6
124
552
25.6
20.5
162
268
16.0
100.0
102
6502
13.5
100.0
100
6327
16.3
100.0
120
1632
16.0
55.4
119
987
16.8
30.1
125
544
16.0
14.6
118
102
13.1
100.0
97
5747
12.0
100.0
100
14.5
100.0
121
15.6
60.5
130
16.6
33.3
139
6.0
6.2
51
11.6
100.0
97

Attended

team, league, etc.)
Total
5589
Total
1659
1
1001
2-3
445
4+
214
Total
4970
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
14.7
100.0
139
4829
42.7
100.0
104
5181
45.9
100.0
116
15.8
60.3
149
2347
37.0
48.6
90
2540
40.1
49.0
101
13.6
26.8
129
1559
47.6
32.3
116
1588
48.5
30.7
123
12.7
12.9
121
923
55.0
19.1
134
1053
62.7
20.3
159
10.0
100.0
95
20771
41.8
100.0
102
19831
39.9
100.0
101

Attended
Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
Total
4676
41.4
100.0
109
4583
40.6
100.0
121
3188
28.2
100.0
122
3461
1
2216
35.0
47.4
92
2478
39.1
54.1
116
1797
28.3
56.4
122
1715
2-3
1605
49.0
34.3
129
1321
40.3
28.8
120
789
24.1
24.7
104
1319
4+
855
50.9
18.3
134
784
46.7
17.1
139
602
35.9
18.9
155
427
Total
19225
38.7
100.0
102
16822
33.8
100.0
101
11591
23.3
100.0
100
10611
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
30.6
100.0
145
3018
26.7
100.0
150
2598
23.0
100.0
152
27.0
49.5
128
1417
22.4
47.0
126
1355
21.4
52.2
141
40.3
38.1
191
877
26.7
29.0
150
744
22.7
28.7
150
25.4
12.3
121
725
43.2
24.0
242
498
29.7
19.2
196
21.3
100.0
101
8807
17.7
100.0
99
7389
14.9
100.0
98

Attended
Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
Total
1740
15.4
100.0
131
214
1.9
100.0
107
1783
15.8
100.0
64
1
971
15.3
55.8
130
137
2.2
64.2
122
1105
17.4
62.0
71
2-3
511
15.6
29.3
132
76
2.3
35.8
132
520
15.9
29.2
64
4+
258
15.4
14.9
131
158
9.4
8.9
38
Total
5578
11.2
100.0
95
837
1.7
100.0
95
12425
25.0
100.0
101

Watched
Computer/Tablet/Sm
Television
Total

Total
52923
100.0
100.0
39864
Total
48683
100.0
97.9
36339
1-2
16857
100.0
33.9
12163
3-11
20837
100.0
41.9
15275
12+
10990
100.0
22.1
8901
Total
5342
100.0
10.7
5030
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
74.6
97.4
99
30011
61.6
98.2
102
23312
47.9
97.6
98
22560
46.3
96.8
99
14060
72.2
32.6
96
9501
56.4
31.1
93
7841
46.5
32.8
95
6954
41.3
29.8
88
4347
73.3
40.9
97
13131
63.0
43.0
104
9588
46.0
40.2
94
9845
47.2
42.2
100
6306
81.0
23.9
108
7378
67.1
24.1
111
5882
53.5
24.6
109
5761
52.4
24.7
111
3407
94.2
13.5
125
4021
75.3
13.2
124
3493
65.4
14.6
133
4229
79.2
18.1
168
2471
28.6
100.0
100
28.9
98.8
101
25.8
30.5
90
30.3
44.3
106
31.0
23.9
108
46.3
17.4
161

Watched
Computer/Tablet/Sm
Television


team, league, etc.)

team, league, etc.)

Total
14336
27.1
100.0
100
9557
Total
13111
26.9
97.5
99
8363
1-2
4439
26.3
33.0
97
2799
3-11
5309
25.5
39.5
94
3736
12+
3363
30.6
25.0
113
1829
Total
2240
41.9
16.7
155
2461
18.1
100.0
100
8350
17.2
94.0
95
7772
16.6
31.5
92
1853
17.9
42.0
99
3941
16.6
20.6
92
1978
46.1
27.7
255
2006
15.8
100.0
100
7152
16.0
97.5
101
6155
11.0
23.2
70
2363
18.9
49.4
120
2197
18.0
24.8
114
1595
37.6
25.2
238
1030
13.5
100.0
100
6327
12.6
94.7
94
5618
14.0
36.3
104
2293
10.5
33.8
78
2411
14.5
24.5
107
915
19.3
15.8
143
916
12.0
100.0
100
11.5
97.8
97
13.6
39.9
114
11.6
42.0
97
8.3
15.9
70
17.1
15.9
143

Watched
Computer/Tablet/Sm
Television

team, league, etc.)
Total
5589
Total
4601
1-2
1939
3-11
1888
12+
775
Total
1045
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
9.5
92.6
89
20304
41.7
97.8
101
19399
39.8
97.8
101
11.5
39.0
109
5859
34.8
28.2
85
5551
32.9
28.0
83
9.1
38.0
86
8986
43.1
43.3
105
8428
40.4
42.5
102
7.0
15.6
67
5459
49.7
26.3
121
5420
49.3
27.3
125
19.6
21.0
185
3219
60.3
15.5
147
2624
49.1
13.2
124

Watched
Computer/Tablet/Sm
Television
Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
Total
18773
38.6
97.6
102
16156
33.2
96.0
99
11228
23.1
96.9
99
10256
1-2
5364
31.8
27.9
84
5860
34.8
34.8
103
3318
19.7
28.6
85
2694
3-11
8036
38.6
41.8
102
6286
30.2
37.4
90
4425
21.2
38.2
91
4695
12+
5372
48.9
27.9
129
4009
36.5
23.8
108
3485
31.7
30.1
137
2868
Total
2930
54.9
15.2
144
4063
76.1
24.2
226
2362
44.2
20.4
191
2594
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
21.1
96.7
100
8240
16.9
93.6
95
6899
14.2
93.4
94
16.0
25.4
76
2874
17.0
32.6
96
2521
15.0
34.1
99
22.5
44.2
107
3508
16.8
39.8
95
2880
13.8
39.0
91
26.1
27.0
124
1859
16.9
21.1
95
1497
13.6
20.3
90
48.6
24.4
230
2386
44.7
27.1
251
1510
28.3
20.4
187

Watched
Computer/Tablet/Sm
Television
Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
Total
5508
11.3
98.7
96
837
1.7
100.0
97
12344
25.4
99.3
103
1-2
2300
13.6
41.2
116
240
1.4
28.6
80
4694
27.8
37.8
113
3-11
1915
9.2
34.3
78
362
1.7
43.2
98
5562
26.7
44.8
108
12+
1293
11.8
23.2
100
236
2.1
28.1
121
2088
19.0
16.8
77
Total
688
12.9
12.3
109
194
3.6
23.2
205
311
5.8
2.5
24

Watched
Total

Total
52923
100.0
100.0
39864
1-2
1708
100.0
3.4
1603
3+
3633
100.0
7.3
3427

3712
2679
100.0
100.0
7.5
5.4
3439
2640
Tablet
1898
100.0
3.8
1859
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
93.8
4.3
125
1222
71.6
4.0
118
1033
60.5
4.3
123
1317
77.1
5.6
164
617
94.3
9.2
125
2798
77.0
9.2
127
2460
67.7
10.3
138
2913
80.2
12.5
170
1853
92.7
9.2
123
2839
76.5
9.3
126
2380
64.1
10.0
131
2921
78.7
12.5
167
1807
98.5
7.1
131
1992
74.4
6.5
123
1868
69.7
7.8
142
2221
82.9
9.5
176
1329
97.9
5.0
130
1323
69.7
4.3
115
1237
65.2
5.2
133
1490
78.5
6.4
167
857
28.6
100.0
100
36.1
4.3
126
51.0
13.0
178
48.7
12.7
170
49.6
9.3
173
45.1
6.0
158

Watched


team, league, etc.)

team, league, etc.)

Total
14336
27.1
100.0
100
9557
1-2
936
54.8
7.0
202
830
3+
1304
35.9
9.7
132
1632

1489
1257
40.1
46.9
11.1
9.3
148
173
1614
1080
Tablet
572
30.2
4.3
111
928
18.1
100.0
100
8350
48.6
9.3
269
510
44.9
18.3
249
1496
43.5
18.2
241
1528
40.3
12.1
223
835
48.9
10.4
271
600
15.8
100.0
100
7152
29.9
6.4
189
239
41.2
18.8
261
791
41.2
19.2
261
606
31.2
10.5
198
801
31.6
7.5
200
695
13.5
100.0
100
6327
14.0
3.7
104
534
21.8
12.2
161
382
16.3
9.3
121
587
29.9
12.3
221
473
36.6
10.7
271
291
12.0
100.0
100
31.3
9.3
261
10.5
6.6
88
15.8
10.2
132
17.7
8.2
148
15.3
5.1
128

Watched

team, league, etc.)
Total
5589
1-2
285
3+
760
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
16.7
5.7
158
961
56.2
4.6
137
985
57.7
5.0
146
20.9
15.3
198
2258
62.2
10.9
151
1640
45.1
8.3
114

536
793
14.4
10.8
137
1984
53.5
9.6
130
1327
35.8
6.7
90
29.6
16.0
280
1822
68.0
8.8
165
2024
75.5
10.2
191
Tablet
688
36.2
13.8
343
1254
66.1
6.0
161
1355
71.4
6.8
180

Watched
Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
1-2
953
55.8
5.0
147
1074
62.9
6.4
187
557
32.6
4.8
141
569
3+
1977
54.4
10.3
143
2989
82.3
17.8
245
1804
49.7
15.6
214
2025
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
33.3
5.4
158
716
41.9
8.1
235
478
28.0
6.5
185
55.7
19.1
264
1670
46.0
19.0
258
1033
28.4
14.0
188

2051
1561
55.3
58.3
10.7
8.1
146
153
2472
2640
66.6
98.5
14.7
15.7
198
293
1647
1147
44.4
42.8
14.2
9.9
191
184
1802
1356
48.6
17.0
230
1412
38.0
16.0
214
821
22.1
11.1
146
50.6
12.8
240
1257
46.9
14.3
264
1027
38.3
13.9
253
Tablet
1071
56.4
5.6
149
1859
97.9
11.1
291
873
46.0
7.5
198
972
51.2
9.2
243
737
38.8
8.4
218
741
39.1
10.0
258

Watched
Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
1-2
330
19.3
5.9
164
105
6.2
0.8
25
3+
358
9.8
6.4
84
194
5.3
23.2
302
206
5.7
1.7
23

472
482
12.7
18.0
8.5
8.6
108
153
194
194
5.2
7.2
23.2
23.2
295
409
272
39
7.3
1.5
2.2
0.3
30
6
Tablet
362
19.1
6.5
162
194
10.2
23.2
577
39
2.1
0.3
8

Watched
Total

Total
52923
100.0
100.0
39864
Smart
Phone
1389
100.0
2.8
1389
Total
Mobile
39864
100.0
75.3
39864
Tablet
23046
100.0
43.5
23046
Smart
Phone
35795
100.0
67.6
35795
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
100.0
3.7
133
1138
82.0
3.7
135
1033
74.4
4.3
152
1266
91.1
5.4
194
935
100.0
100.0
133
32015
80.3
100.0
133
25937
65.1
100.0
133
24895
62.4
100.0
133
15157
100.0
57.8
133
18588
80.7
58.1
133
13555
58.8
52.3
120
15764
68.4
63.3
145
9425
100.0
89.8
133
29490
82.4
92.1
136
25657
71.7
98.9
146
23483
65.6
94.3
139
14838
28.6
100.0
100
67.3
6.6
235
38.0
100.0
133
40.9
62.2
143
41.5
97.9
145

Watched


team, league, etc.)

team, league, etc.)

Total
14336
27.1
100.0
100
9557
Smart
Phone
910
65.5
6.8
242
385
Total
Mobile
14336
36.0
100.0
133
9557
Tablet
9708
42.1
67.7
156
6115
Smart
Phone
13891
38.8
96.9
143
9391
18.1
100.0
100
8350
27.7
4.3
154
520
24.0
100.0
133
8350
26.5
64.0
147
5400
26.2
98.3
145
8163
15.8
100.0
100
7152
37.5
6.5
237
384
20.9
100.0
133
7152
23.4
64.7
149
5382
22.8
97.8
145
6566
13.5
100.0
100
6327
27.6
5.9
205
272
17.9
100.0
133
6327
23.4
75.2
173
4385
18.3
91.8
136
5977
12.0
100.0
100
19.6
4.7
164
15.9
100.0
133
19.0
69.3
159
16.7
94.5
140

Watched

team, league, etc.)
Total
5589
Smart
Phone
334
Total
Mobile
5589
Tablet
4187
Smart
Phone
5450
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
24.1
6.7
228
1028
74.0
4.9
180
1080
77.8
5.4
197
14.0
100.0
133
21748
54.6
100.0
133
20932
52.5
100.0
133
18.2
74.9
172
13999
60.7
64.4
148
13560
58.8
64.8
149
15.2
97.5
144
20387
57.0
93.7
139
19285
53.9
92.1
136

Watched
Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
Smart
Phone
888
63.9
4.6
168
1389
100.0
8.3
297
581
41.8
5.0
180
736
Total
Mobile
20094
50.4
100.0
133
17803
44.7
100.0
133
12283
30.8
100.0
133
11167
Tablet
12952
56.2
64.5
148
12780
55.5
71.8
165
7441
32.3
60.6
139
7176
Smart
Phone
18354
51.3
91.3
135
16551
46.2
93.0
137
11519
32.2
93.8
139
10680
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
53.0
6.9
251
629
45.3
7.1
254
509
36.6
6.9
242
28.0
100.0
133
9419
23.6
100.0
133
8012
20.1
100.0
133
31.1
64.3
148
6517
28.3
69.2
159
6103
26.5
76.2
175
29.8
95.6
141
9026
25.2
95.8
142
7466
20.9
93.2
138

Watched
Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
Smart
Phone
385
27.7
6.9
236
139
10.0
16.6
566
Total
Mobile
6230
15.6
100.0
133
937
2.4
100.0
133
Tablet
5092
22.1
81.7
188
544
2.4
58.1
133
Smart
Phone
5801
16.2
93.1
138
914
2.6
97.5
144

Total

Total
52923
100.0
100.0
39864
Twitter
Twitter Users Do
Users Not Follow
17645
8926
100.0
100.0
33.3
16.9
15467
7331
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
87.7
38.8
116
13012
73.7
40.6
122
11269
63.9
43.4
130
12050
68.3
48.4
145
7690
28.6
100.0
100
43.6
50.7
152
Total
8719
100.0
16.5
8135
Daily
1787
100.0
3.4
1721
4-6 Days
a Week
1187
100.0
2.2
1094
1-3 Days
a Week
1565
100.0
3.0
1501
82.1
18.4
109
5878
65.9
18.4
109
5215
58.4
20.1
119
4758
53.3
19.1
113
2822
93.3
20.4
124
7134
81.8
22.3
135
6054
69.4
23.3
142
7292
83.6
29.3
178
4869
96.3
4.3
128
1531
85.7
4.8
142
1471
82.3
5.7
168
1651
92.4
6.6
196
942
92.2
2.7
122
819
69.0
2.6
114
567
47.8
2.2
97
1011
85.2
4.1
181
649
96.0
3.8
127
1103
70.5
3.4
117
1050
67.1
4.0
137
1206
77.1
4.8
164
797
31.6
18.6
110
55.8
32.1
195
52.7
6.2
184
54.6
4.3
191
50.9
5.3
178



team, league, etc.)

team, league, etc.)

Total
14336
27.1
100.0
100
9557
Twitter
Twitter Users Do
Users Not Follow
7455
2823
42.3
31.6
52.0
19.7
156
117
5673
1282
Total
4632
53.1
32.3
196
4391
Daily
1213
67.9
8.5
251
1140
4-6 Days
a Week
588
49.5
4.1
183
479
1-3 Days
a Week
753
48.1
5.3
178
513
18.1
100.0
100
8350
32.2
59.4
178
8350
14.4
13.4
80
2832
50.4
46.0
279
5517
63.8
11.9
353
1369
40.4
5.0
224
535
32.8
5.4
182
804
15.8
100.0
100
7152
47.3
100.0
300
3263
31.7
33.9
201
1444
63.3
66.1
401
1819
76.6
16.4
486
383
45.1
6.4
286
334
51.4
9.6
326
433
13.5
100.0
100
6327
18.5
45.6
137
2861
16.2
20.2
120
1006
20.9
25.4
154
1855
21.4
5.4
159
346
28.1
4.7
208
310
27.7
6.1
205
408
12.0
100.0
100
16.2
45.2
136
11.3
15.9
94
21.3
29.3
178
19.4
5.5
162
26.1
4.9
218
26.1
6.4
218


team, league, etc.)
Total
5589
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
Twitter
Twitter Users Do
Users Not Follow
2709
964
15.4
48.5
145
9644
54.7
44.3
133
8140
46.1
38.9
117
10.8
17.2
102
3548
39.7
16.3
97
3300
37.0
15.8
93
Total
1746
Daily
417
4-6 Days
a Week
206
1-3 Days
a Week
468
20.0
31.2
190
6096
69.9
28.0
170
4840
55.5
23.1
140
23.3
7.5
221
1338
74.9
6.2
182
1090
61.0
5.2
154
17.4
3.7
165
653
55.0
3.0
134
542
45.7
2.6
115
29.9
8.4
283
968
61.8
4.4
151
887
56.7
4.2
143

Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
Twitter
Twitter Users Do
Users Not Follow
8760
3283
49.6
36.8
43.6
16.3
131
97
8198
3281
46.5
36.8
46.0
18.4
138
109
6222
2546
35.3
28.5
50.7
20.7
152
123
4757
1268
27.0
42.6
128
4630
26.2
49.2
147
3959
22.4
49.4
148
14.2
11.4
67
1781
19.9
18.9
112
1808
20.3
22.6
134
Total
5477
62.8
27.3
165
4917
56.4
27.6
168
3677
42.2
29.9
182
3489
Daily
957
53.6
4.8
141
1107
62.0
6.2
184
913
51.1
7.4
220
696
4-6 Days
a Week
466
39.3
2.3
103
540
45.5
3.0
135
496
41.8
4.0
180
413
1-3 Days
a Week
1095
70.0
5.4
184
1024
65.4
5.7
194
505
32.2
4.1
139
562
40.0
31.2
190
2849
32.7
30.3
184
2151
24.7
26.8
163
39.0
6.2
185
650
36.4
6.9
204
443
24.8
5.5
164
34.8
3.7
165
322
27.1
3.4
152
221
18.7
2.8
123
35.9
5.0
170
334
21.4
3.6
120
580
37.1
7.2
245

Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
Twitter
Twitter Users Do
Users Not Follow
2810
1151
15.9
12.9
45.1
18.5
135
110
385
73
2.2
0.8
41.1
7.8
123
46
2178
1595
12.3
17.9
16.7
12.2
50
72
Total
1659
19.0
26.6
162
312
3.6
33.3
202
583
6.7
4.5
27
Daily
195
10.9
3.1
93
64
3.6
6.9
203
65
3.7
0.5
15
4-6 Days
a Week
184
15.5
3.0
132
93
7.8
0.7
32
1-3 Days
a Week
481
30.7
7.7
261
165
10.5
17.6
595
63
4.0
0.5
16

Total

Total
52923
100.0
100.0
39864
Less than
Facebook
Week
Users Not Follow
4181
40006
23448
100.0
100.0
100.0
7.9
75.6
44.3
3819
31037
16504
Total
16558
100.0
31.3
14533
Daily
3052
100.0
5.8
2743
4-6 Days
a Week
1814
100.0
3.4
1550
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
91.3
9.6
121
3681
88.0
11.5
146
2966
70.9
11.4
145
3426
81.9
13.8
174
2481
77.6
77.9
103
24963
62.4
78.0
103
20799
52.0
80.2
106
21350
53.4
85.8
113
15157
70.4
41.4
93
13155
56.1
41.1
93
10731
45.8
41.4
93
9332
39.8
37.5
85
5371
87.8
36.5
117
11808
71.3
36.9
118
10068
60.8
38.8
124
12019
72.6
48.3
154
9786
89.9
6.9
119
2106
69.0
6.6
114
2157
70.7
8.3
144
2495
81.7
10.0
174
2078
85.4
3.9
113
1310
72.2
4.1
119
1152
63.5
4.4
130
1277
70.4
5.1
150
1068
28.6
100.0
100
59.4
16.4
207
37.9
100.0
132
22.9
35.4
80
59.1
64.6
206
68.1
13.7
238
58.9
7.0
206



team, league, etc.)

team, league, etc.)

Total
14336
27.1
100.0
100
9557
Less than
Facebook
Week
Users Not Follow
2078
12043
5632
49.7
30.1
24.0
14.5
84.0
39.3
184
111
89
2259
8030
2610
Total
6411
38.7
44.7
143
5420
Daily
1346
44.1
9.4
163
1062
4-6 Days
a Week
693
38.2
4.8
141
460
18.1
100.0
100
8350
54.0
23.6
299
2809
20.1
84.0
111
7440
11.1
27.3
62
3143
32.7
56.7
181
4296
34.8
11.1
193
684
25.4
4.8
140
587
15.8
100.0
100
7152
67.2
33.6
426
669
18.6
89.1
118
5838
13.4
37.6
85
2092
25.9
51.5
164
3746
22.4
8.2
142
1100
32.3
7.0
205
346
13.5
100.0
100
6327
16.0
9.4
118
791
14.6
81.6
108
4945
8.9
29.3
66
1968
22.6
52.4
167
2978
36.0
15.4
267
542
19.1
4.8
141
400
12.0
100.0
100
18.9
12.5
158
12.4
78.2
103
8.4
31.1
70
18.0
47.1
150
17.8
8.6
149
22.0
6.3
184


team, league, etc.)
Less than
Facebook
Total
Week
Users Not Follow
5589
654
4269
1463
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
15.6
11.7
148
3138
75.1
14.4
183
2322
55.5
11.1
140
10.7
76.4
101
17352
43.4
79.8
106
16564
41.4
79.1
105
6.2
26.2
59
7909
33.7
36.4
82
8429
35.9
40.3
91
Total
2805
Daily
741
4-6 Days
a Week
236
16.9
50.2
160
9443
57.0
43.4
139
8136
49.1
38.9
124
24.3
13.3
230
2040
66.8
9.4
163
1711
56.1
8.2
142
13.0
4.2
123
1067
58.8
4.9
143
877
48.4
4.2
122

Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
Less than
Facebook
Week
Users Not Follow
2959
15997
7706
70.8
40.0
32.9
14.7
79.6
38.4
186
105
87
2246
14146
5576
53.7
35.4
23.8
12.6
79.5
31.3
160
105
71
1763
9412
4275
42.2
23.5
18.2
14.4
76.6
34.8
182
101
79
1817
8833
3174
43.5
16.3
206
1543
36.9
16.4
207
906
21.7
11.3
143
22.1
79.1
105
7643
19.1
81.1
107
6531
16.3
81.5
108
13.5
28.4
64
3401
14.5
36.1
82
2623
11.2
32.7
74
Total
8290
50.1
41.3
132
8570
51.8
48.1
154
5137
31.0
41.8
134
5659
Daily
1417
46.4
7.0
122
1717
56.3
9.6
167
889
29.1
7.2
126
1232
4-6 Days
a Week
642
35.4
3.2
93
815
44.9
4.6
134
587
32.3
4.8
139
673
34.2
50.7
162
4242
25.6
45.0
144
3908
23.6
48.8
156
40.4
11.0
191
657
21.5
7.0
121
622
20.4
7.8
135
37.1
6.0
176
292
16.1
3.1
90
434
23.9
5.4
158

Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
Less than
Facebook
Week
Users Not Follow
800
5165
1897
19.1
12.9
8.1
12.8
82.9
30.5
162
110
69
83
775
226
2.0
1.9
1.0
8.8
82.7
24.1
112
109
54
362
8968
6944
8.7
22.4
29.6
2.8
68.7
53.2
35
91
120
Total
3267
19.7
52.4
168
549
3.3
58.6
187
2025
12.2
15.5
50
Daily
576
18.9
9.3
160
139
4.6
14.9
257
309
10.1
2.4
41
4-6 Days
a Week
361
19.9
5.8
169
109
6.0
11.6
339
264
14.6
2.0
59

Total

Less than
Once a
Week Past Year
7543
2158
100.0
100.0
14.3
4.1
6395
2026
Total
52923
100.0
100.0
39864
1-3 Days
a Week
4149
100.0
7.8
3845
Ever
Partic.
10202
100.0
19.3
7685
75.3
100.0
100
32015
60.5
100.0
100
25937
49.0
100.0
100
24895
47.0
100.0
100
15157
92.7
9.6
123
2973
71.7
9.3
118
2311
55.7
8.9
114
3036
73.2
12.2
156
2596
84.8
16.0
113
5419
71.8
16.9
119
4447
59.0
17.1
120
5210
69.1
20.9
147
4044
93.9
5.1
125
1355
62.8
4.2
104
1319
61.1
5.1
125
1651
76.5
6.6
163
1074
75.3
19.3
100
6022
59.0
18.8
98
4904
48.1
18.9
98
5088
49.9
20.4
106
2667
28.6
100.0
100
62.6
17.1
218
53.6
26.7
187
49.8
7.1
174
26.1
17.6
91



team, league, etc.)

team, league, etc.)

Less than
Once a
Week Past Year
2667
903
35.4
41.8
18.6
6.3
131
154
2590
691
Total
14336
27.1
100.0
100
9557
1-3 Days
a Week
1704
41.1
11.9
152
1307
Ever
Partic.
2932
28.7
20.4
106
1820
18.1
100.0
100
8350
31.5
13.7
174
676
34.3
27.1
190
2350
32.0
7.2
177
529
17.8
19.0
99
1800
15.8
100.0
100
7152
16.3
8.1
103
1204
31.2
28.1
197
1095
24.5
6.3
155
761
17.6
21.6
112
1877
13.5
100.0
100
6327
29.0
16.8
215
687
14.5
15.3
107
1349
35.3
10.6
261
696
18.4
26.2
136
1360
12.0
100.0
100
16.6
10.9
138
17.9
21.3
150
32.2
11.0
270
13.3
21.5
111


team, league, etc.)
Total
5589
10.6
100.0
100
21748
41.1
100.0
100
20932
39.6
100.0
100
Less than
1-3 Days
Once a
a Week
Week Past Year
697
1130
747
16.8
12.5
159
1989
47.9
9.1
117
2215
53.4
10.6
135
15.0
20.2
142
4347
57.6
20.0
140
3332
44.2
15.9
112
34.6
13.4
328
1486
68.9
6.8
168
1240
57.5
5.9
145
Ever
Partic.
1256
12.3
22.5
117
4818
47.2
22.2
115
4246
41.6
20.3
105

Watch sports

event
Total
20094
38.0
100.0
100
17803
33.6
100.0
100
12283
23.2
100.0
100
11167
1-3 Days
a Week
2383
57.4
11.9
151
2429
58.5
13.6
174
1234
29.7
10.0
128
1115
21.1
100.0
100
9419
17.8
100.0
100
8012
15.1
100.0
100
26.9
10.0
127
1318
31.8
14.0
179
1124
27.1
14.0
179
Less than
Once a
Week Past Year
3848
1451
51.0
67.3
19.1
7.2
134
177
3608
1243
47.8
57.6
20.3
7.0
142
171
2427
951
32.2
44.1
19.8
7.7
139
190
2639
922
35.0
23.6
166
1975
26.2
21.0
147
1728
22.9
21.6
151
42.7
8.3
202
502
23.2
5.3
131
712
33.0
8.9
218
Ever
Partic.
4394
43.1
21.9
113
3727
36.5
20.9
109
2939
28.8
23.9
124
2302
22.6
20.6
107
1658
16.3
17.6
91
1831
17.9
22.9
119

Buy sports footwear
Other

Total
6230
11.8
100.0
100
937
1.8
100.0
100
13059
24.7
100.0
100
1-3 Days
a Week
898
21.6
14.4
184
37
0.9
3.9
50
304
7.3
2.3
30
Less than
Once a
Week Past Year
1433
760
19.0
35.2
23.0
12.2
161
299
264
235
3.5
10.9
28.2
25.0
198
614
1147
132
15.2
6.1
8.8
1.0
62
25
Ever
Partic.
1532
15.0
24.6
128
359
3.5
38.3
199
2517
24.7
19.3
100

Hockey: NHL
Gender
Attended/Watched (any)
Spent $0
Spent $1 or more
$1-$49
$50 and over
Avg. spent per buyer

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
Male
36920
100.0
62.0
30389
82.3
65.1
105
6531
17.7
100.0
50.5
81
3066
8.3
47.0
49.2
79
3465
9.4
53.0
51.7
83
$76.3
Female
22659
100.0
38.0
16257
71.7
34.9
92
6402
28.3
100.0
49.5
130
3171
14.0
49.5
50.8
134
3232
14.3
50.5
48.3
127
$71.7
Age
13-17
3134
100.0
5.3
1900
60.6
4.1
77
1234
39.4
100.0
9.5
181
1056
33.7
85.6
16.9
322
178
5.7
14.4
2.7
51
$36.8
18-24
6743
100.0
11.3
4439
65.8
9.5
84
2304
34.2
100.0
17.8
157
1482
22.0
64.3
23.8
210
822
12.2
35.7
12.3
108
$69.1
25-34
11190
100.0
18.8
8743
78.1
18.7
100
2447
21.9
100.0
18.9
101
1024
9.2
41.9
16.4
87
1423
12.7
58.1
21.2
113
$94.5
35-49
14797
100.0
24.8
11374
76.9
24.4
98
3423
23.1
100.0
26.5
107
1451
9.8
42.4
23.3
94
1972
13.3
57.6
29.4
119
$78.8

Hockey: NHL
Gender
Total
Male
Female
Age
13-17
18-24
25-34
35-49

Hockey: NHL
Age
Spent $0
Spent $1 or more
$1-$49
$50 and over

Household Income
Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
50+
23715
100.0
39.8
20189
85.1
43.3
109
3526
14.9
100.0
27.3
68
1224
5.2
34.7
19.6
49
2302
9.7
65.3
34.4
86
$71.5
Under
$25K
8640
100.0
14.5
7182
83.1
15.4
106
1458
16.9
100.0
11.3
78
735
8.5
50.4
11.8
81
723
8.4
49.6
10.8
74
$62.2
$25K$49.9K
12363
100.0
20.7
9639
78.0
20.7
100
2723
22.0
100.0
21.1
101
1460
11.8
53.6
23.4
113
1263
10.2
46.4
18.9
91
$54.8
$50K$99.9K
20424
100.0
34.3
16025
78.5
34.4
100
4399
21.5
100.0
34.0
99
2482
12.2
56.4
39.8
116
1917
9.4
43.6
28.6
84
$78.6
Re
$100K
&Over North East
18152
14967
100.0
100.0
30.5
25.1
13799
11055
76.0
73.9
29.6
23.7
97
94
4353
3912
24.0
26.1
100.0
100.0
33.7
30.2
110
120
1559
1315
8.6
8.8
35.8
33.6
25.0
21.1
82
84
2793
2597
15.4
17.4
64.2
66.4
41.7
38.8
137
154
$85.5
$78.6

Hockey: NHL
Age
Household Income
Total
50+
Under
$25K
$25K$49.9K
$50K$99.9K
Re
$100K
&Over North East

Hockey: NHL
Region
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
North
Central
16269
100.0
27.3
12315
75.7
26.4
97
3955
24.3
100.0
30.6
112
2710
16.7
68.5
43.5
159
1245
7.6
31.5
18.6
68
$57.4
South
16625
100.0
27.9
13370
80.4
28.7
103
3255
19.6
100.0
25.2
90
1650
9.9
50.7
26.5
95
1605
9.7
49.3
24.0
86
$72.0
West
11718
100.0
19.7
9906
84.5
21.2
108
1812
15.5
100.0
14.0
71
562
4.8
31.0
9.0
46
1249
10.7
69.0
18.7
95
$104.4
Total
12933
100.0
21.7
$1-49
6237
100.0
10.5
$50+
6696
100.0
11.2
12933
100.0
100.0
100.0
461
6237
48.2
48.2
100.0
461
6696
51.8
51.8
100.0
461
$74.1
6237
100.0
100.0
48.2
461
6237
100.0
100.0
100.0
955
6696
100.0
100.0
51.8
461
$23.7
6696
100.0
100.0
100.0
890
$121.0

Hockey: NHL
Region
Total
North
Central
South
West
Total
$1-49
$50+

Hockey: NHL
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1876
12542
100.0
100.0
3.1
21.1
541
7601
28.8
60.6
1.2
16.3
37
77
1335
4941
71.2
39.4
100.0
100.0
10.3
38.2
328
181
382
1762
20.4
14.0
28.6
35.7
6.1
28.3
195
134
952
3179
50.8
25.3
71.4
64.3
14.2
47.5
452
225
$140.4
$97.4

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3710
1521
100.0
100.0
6.2
2.6
1411
433
38.0
28.4
3.0
0.9
49
36
2299
1088
62.0
71.6
100.0
100.0
17.8
8.4
285
330
1577
382
42.5
25.1
68.6
35.1
25.3
6.1
406
240
722
706
19.5
46.4
31.4
64.9
10.8
10.5
173
413
$77.2
$123.9
Used Tablet
for Sports
996
100.0
1.7
183
18.4
0.4
23
814
81.6
100.0
6.3
376
272
27.3
33.5
4.4
261
541
54.3
66.5
8.1
483
$130.3

Hockey: NHL
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
Used Tablet
for Sports

Hockey: NHL
Attended 4+ Games
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1

Phone for
Device for
Sports
Sports
1335
8901
100.0
100.0
2.2
14.9
391
4651
29.3
52.3
0.8
10.0
37
67
944
4250
70.7
47.7
100.0
100.0
7.3
32.9
326
220
382
1510
28.6
17.0
40.5
35.5
6.1
24.2
274
162
562
2740
42.1
30.8
59.5
64.5
8.4
40.9
374
274
$124.9
$96.6
Used Tablet
for Sports
5021
100.0
8.4
2427
48.3
5.2
62
2594
51.7
100.0
20.1
238
797
15.9
30.7
12.8
152
1797
35.8
69.3
26.8
318
$105.8
Watched Onli

Phone for
Device for
Sports
Sports
7921
3427
100.0
100.0
13.3
5.8
3893
1128
49.2
32.9
8.3
2.4
63
42
4028
2299
50.8
67.1
100.0
100.0
31.1
17.8
234
309
1510
1577
19.1
46.0
37.5
68.6
24.2
25.3
182
440
2518
722
31.8
21.1
62.5
31.4
37.6
10.8
283
188
$96.7
$77.2

Hockey: NHL
Attended 4+ Games
Phone for
Device for
Total
Sports
Sports
Used Tablet
for Sports
Watched Onli

Phone for
Device for
Sports
Sports

Hockey: NHL
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
Used Tablet
for Sports
2291
100.0
3.8
947
41.4
2.0
53
1343
58.6
100.0
10.4
270
816
35.6
60.7
13.1
340
527
23.0
39.3
7.9
205
$95.0
Used Smart
Phone for
Sports
3275
100.0
5.5
1051
32.1
2.3
41
2224
67.9
100.0
17.2
313
1541
47.1
69.3
24.7
450
683
20.8
30.7
10.2
185
$76.5

Hockey: NHL
Total
Used Tablet
for Sports
Used Smart
Phone for
Sports

Hockey: NHL
Attended
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
Total
12021
100.0
100.0
5876
48.9
100.0
62
6145
51.1
100.0
100.0
235
2301
19.1
37.4
100.0
183
3844
32.0
62.6
100.0
284
$95.7
1
6752
100.0
56.2
4022
59.6
68.5
76
2730
40.4
100.0
44.4
186
1287
19.1
47.1
55.9
182
1443
21.4
52.9
37.5
190
$62.9
2-3
3393
100.0
28.2
1313
38.7
22.3
49
2080
61.3
100.0
33.8
282
632
18.6
30.4
27.4
178
1448
42.7
69.6
37.7
380
$110.0
4+
1876
100.0
15.6
541
28.8
9.2
37
1335
71.2
100.0
21.7
328
382
20.4
28.6
16.6
195
952
50.8
71.4
24.8
452
$140.4
Total
56103
100.0
100.0
44768
79.8
100.0
102
11336
20.2
100.0
100.0
93
5493
9.8
48.5
100.0
94
5842
10.4
51.5
100.0
93
$75.4

Hockey: NHL
Attended
Total
Total
2-3
4+
Total

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
Total
55012
100.0
98.1
43924
79.8
98.1
102
11088
20.2
100.0
97.8
93
5267
9.6
47.5
95.9
91
5821
10.6
52.5
99.6
94
$76.8
1-2
19110
100.0
34.1
17367
90.9
38.8
116
1742
9.1
100.0
15.4
42
977
5.1
56.1
17.8
49
766
4.0
43.9
13.1
36
$72.9
3-11
23360
100.0
41.6
18955
81.1
42.3
104
4405
18.9
100.0
38.9
87
2528
10.8
57.4
46.0
103
1877
8.0
42.6
32.1
71
$55.2
12+
12542
100.0
22.4
7601
60.6
17.0
77
4941
39.4
100.0
43.6
181
1762
14.0
35.7
32.1
134
3179
25.3
64.3
54.4
225
$97.4
Total
5456
100.0
9.7
2432
44.6
5.4
57
3024
55.4
100.0
26.7
255
1824
33.4
60.3
33.2
319
1200
22.0
39.7
20.5
196
$106.8

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
Total
1-2
3-11
12+
Total

Hockey: NHL
Watched
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
1-2
1746
100.0
3.1
1021
58.5
2.3
75
725
41.5
100.0
6.4
191
247
14.2
34.1
4.5
135
477
27.3
65.9
8.2
243
$200.4
3+
3710
100.0
6.6
1411
38.0
3.2
49
2299
62.0
100.0
20.3
285
1577
42.5
68.6
28.7
406
722
19.5
31.4
12.4
173
$77.2

3826
2756
100.0
100.0
6.8
4.9
1954
963
51.1
34.9
4.4
2.2
65
45
1872
1793
48.9
65.1
100.0
100.0
16.5
15.8
225
300
1457
850
38.1
30.9
77.8
47.4
26.5
15.5
364
295
415
943
10.9
34.2
22.2
52.6
7.1
16.1
97
304
$73.5
$138.8
Tablet
1975
100.0
3.5
702
35.5
1.6
45
1273
64.5
100.0
11.2
297
681
34.5
53.5
12.4
329
592
30.0
46.5
10.1
267
$125.2

Hockey: NHL
Watched
Total
1-2
3+
Tablet

Hockey: NHL
Watched
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
Smart
Phone
1466
100.0
2.6
376
25.6
0.8
33
1090
74.4
100.0
9.6
343
483
33.0
44.3
8.8
315
607
41.4
55.7
10.4
369
$143.2
Total
Mobile
39864
100.0
66.9
28930
72.6
62.0
93
10933
27.4
100.0
84.5
126
5384
13.5
49.2
86.3
129
5550
13.9
50.8
82.9
124
$73.1
Tablet
23046
100.0
38.7
16246
70.5
34.8
90
6801
29.5
100.0
52.6
136
3189
13.8
46.9
51.1
132
3612
15.7
53.1
53.9
139
$78.5
Smart
Phone
35795
100.0
60.1
25553
71.4
54.8
91
10242
28.6
100.0
79.2
132
5176
14.5
50.5
83.0
138
5066
14.2
49.5
75.7
126
$73.9

Hockey: NHL
Watched
Total
Smart
Phone
Total
Mobile
Tablet
Smart
Phone

Hockey: NHL
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
Twitter
Twitter Users Do
Users Not Follow
18027
9157
100.0
100.0
30.3
15.4
12736
8056
70.6
88.0
27.3
17.3
90
112
5291
1100
29.4
12.0
100.0
100.0
40.9
8.5
135
55
3313
570
18.4
6.2
62.6
51.8
53.1
9.1
176
59
1978
530
11.0
5.8
37.4
48.2
29.5
7.9
98
52
$62.8
$50.2
Total
8870
100.0
14.9
4680
52.8
10.0
67
4191
47.2
100.0
32.4
218
2742
30.9
65.4
44.0
295
1448
16.3
34.6
21.6
145
$66.1
Daily
1824
100.0
3.1
484
26.6
1.0
34
1340
73.4
100.0
10.4
338
673
36.9
50.2
10.8
353
667
36.5
49.8
10.0
325
$116.4
4-6 Days
a Week
1187
100.0
2.0
603
50.8
1.3
65
584
49.2
100.0
4.5
227
405
34.1
69.4
6.5
326
179
15.1
30.6
2.7
134
$44.5
1-3 Days
a Week
1643
100.0
2.8
769
46.8
1.6
60
874
53.2
100.0
6.8
245
679
41.3
77.7
10.9
395
195
11.9
22.3
2.9
106
$39.2

Hockey: NHL
Total
Twitter
Twitter Users Do
Users Not Follow
Total
Daily
4-6 Days
a Week
1-3 Days
a Week

Hockey: NHL
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
Less than
Facebook
Week
Users Not Follow
4216
42817
25498
100.0
100.0
100.0
7.1
71.9
42.8
2823
33231
23129
67.0
77.6
90.7
6.1
71.2
49.6
86
99
116
1393
9587
2368
33.0
22.4
9.3
100.0
100.0
100.0
10.8
74.1
18.3
152
103
43
986
5123
1174
23.4
12.0
4.6
70.7
53.4
49.6
15.8
82.1
18.8
223
114
44
408
4464
1195
9.7
10.4
4.7
29.3
46.6
50.4
6.1
66.7
17.8
86
93
42
$43.6
$68.2
$54.3
Total
17320
100.0
29.1
10101
58.3
21.7
74
7218
41.7
100.0
55.8
192
3949
22.8
54.7
63.3
218
3269
18.9
45.3
48.8
168
$72.7
Daily
3188
100.0
5.4
1285
40.3
2.8
51
1903
59.7
100.0
14.7
275
1025
32.1
53.9
16.4
307
878
27.5
46.1
13.1
245
$75.9
4-6 Days
a Week
1931
100.0
3.2
869
45.0
1.9
57
1062
55.0
100.0
8.2
253
626
32.4
58.9
10.0
309
437
22.6
41.1
6.5
201
$64.9

Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
Total
Daily
4-6 Days
a Week

Hockey: NHL
Spent $0
Spent $1 or more
$1-$49
$50 and over

Total
59579
100.0
100.0
46646
78.3
100.0
100
12933
21.7
100.0
100.0
100
6237
10.5
48.2
100.0
100
6696
11.2
51.8
100.0
100
$74.1
1-3 Days
a Week
4330
100.0
7.3
2699
62.3
5.8
80
1631
37.7
100.0
12.6
174
749
17.3
45.9
12.0
165
882
20.4
54.1
13.2
181
$80.8
Less than
Once a
Week Past Year
7869
2235
100.0
100.0
13.2
3.8
5248
1045
66.7
46.8
11.3
2.2
85
60
2621
1190
33.3
53.2
100.0
100.0
20.3
9.2
153
245
1549
519
19.7
23.2
59.1
43.6
24.8
8.3
188
222
1072
671
13.6
30.0
40.9
56.4
16.0
10.0
121
267
$68.6
$71.9
Ever
Partic.
11293
100.0
19.0
7910
70.0
17.0
89
3383
30.0
100.0
26.2
138
1545
13.7
45.7
24.8
131
1838
16.3
54.3
27.4
145
$76.0

Hockey: NHL
Total
1-3 Days
a Week
Less than
Once a
Week Past Year
Ever
Partic.

Sports Logo Apparel Bought at Store/Stadium/Arena
or Online:
Hockey: NHL
Gender
Total Purchasing
Bought at a Store/Stadium/Arena
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
Male
6531
100.0
50.5
3090
47.3
49.0
97
3060
46.9
52.8
105
380
5.8
45.7
91
Female
6402
100.0
49.5
3214
50.2
51.0
103
2736
42.7
47.2
95
452
7.1
54.3
110
Age
13-17
1234
100.0
9.5
202
16.4
3.2
34
784
63.5
13.5
142
248
20.1
29.8
312
18-24
2304
100.0
17.8
828
35.9
13.1
74
1369
59.4
23.6
133
107
4.7
12.9
72
25-34
2447
100.0
18.9
1520
62.1
24.1
127
852
34.8
14.7
78
75
3.0
9.0
47
35-49
3423
100.0
26.5
1947
56.9
30.9
117
1331
38.9
23.0
87
145
4.2
17.4
66

or Online:
Hockey: NHL
Age
Total Purchasing
Bought Online
Don't Know

Household Income
Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
50+
3526
100.0
27.3
1808
51.3
28.7
105
1460
41.4
25.2
92
258
7.3
31.0
114
Under
$25K
1458
100.0
11.3
807
55.4
12.8
114
360
24.7
6.2
55
291
20.0
35.0
310
$25K$49.9K
2723
100.0
21.1
1666
61.2
26.4
126
1024
37.6
17.7
84
34
1.2
4.0
19
$50K$99.9K
4399
100.0
34.0
1578
35.9
25.0
74
2672
60.7
46.1
136
149
3.4
17.9
53
Re
$100K
&Over North East
4353
3912
100.0
100.0
33.7
30.2
2253
2336
51.8
59.7
35.7
37.0
106
122
1742
1284
40.0
32.8
30.0
22.1
89
73
358
292
8.2
7.5
43.1
35.2
128
116

or Online:
Hockey: NHL
Region
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
North
Central
3955
100.0
30.6
1991
50.4
31.6
103
1826
46.2
31.5
103
137
3.5
16.5
54
South
3255
100.0
25.2
1081
33.2
17.1
68
1892
58.1
32.6
130
282
8.7
33.9
135
West
1812
100.0
14.0
897
49.5
14.2
102
795
43.9
13.7
98
120
6.6
14.4
103
Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
$1-49
6237
100.0
48.2
2947
47.3
46.7
97
2714
43.5
46.8
97
576
9.2
69.2
144
$50+
6696
100.0
51.8
3357
50.1
53.3
103
3083
46.0
53.2
103
256
3.8
30.8
59

or Online:
Hockey: NHL
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
Total
Attended 4+
Games
1335
100.0
10.3
880
65.9
14.0
135
434
32.5
7.5
73
21
1.6
2.5
25
Total
Watched
Television
12+ Games
4941
100.0
38.2
2360
47.8
37.4
98
2386
48.3
41.2
108
194
3.9
23.3
61

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
2299
1088
100.0
100.0
17.8
8.4
779
710
33.9
65.2
12.4
11.3
70
134
1251
357
54.4
32.8
21.6
6.2
121
73
269
21
11.7
1.9
32.3
2.5
182
30
Used Tablet
for Sports
814
100.0
6.3
523
64.3
8.3
132
290
35.7
5.0
80

or Online:
Hockey: NHL
Attended 4+ Games
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100

Phone for
Device for
Sports
Sports
944
4250
100.0
100.0
7.3
32.9
620
1882
65.7
44.3
9.8
29.9
135
91
303
2189
32.1
51.5
5.2
37.8
72
115
21
179
2.2
4.2
2.5
21.5
35
65
Used Tablet
for Sports
2594
100.0
20.1
1238
47.7
19.6
98
1178
45.4
20.3
101
179
6.9
21.5
107
Watched Onli

Phone for
Device for
Sports
Sports
4028
2299
100.0
100.0
31.1
17.8
1714
779
42.6
33.9
27.2
12.4
87
70
2135
1251
53.0
54.4
36.8
21.6
118
121
179
269
4.4
11.7
21.5
32.3
69
182

or Online:
Hockey: NHL
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
Used Tablet
for Sports
1343
100.0
10.4
690
51.4
10.9
105
406
30.2
7.0
67
248
18.4
29.8
287
Used Smart
Phone for
Sports
2224
100.0
17.2
754
33.9
12.0
70
1237
55.6
21.3
124
233
10.5
28.0
163

or Online:
Hockey: NHL
Attended
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
Total
6145
100.0
100.0
3008
48.9
100.0
100
2818
45.9
100.0
102
320
5.2
100.0
81
1
2730
100.0
44.4
1240
45.4
41.2
93
1230
45.1
43.7
101
259
9.5
81.2
148
2-3
2080
100.0
33.8
887
42.7
29.5
88
1153
55.5
40.9
124
39
1.9
12.2
29
4+
1335
100.0
21.7
880
65.9
29.3
135
434
32.5
15.4
73
21
1.6
6.6
25
Total
11336
100.0
100.0
5719
50.4
100.0
103
4982
43.9
100.0
98
635
5.6
100.0
87

or Online:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
Total
11088
100.0
97.8
5719
51.6
100.0
106
4982
44.9
100.0
100
388
3.5
61.0
54
1-2
1742
100.0
15.4
943
54.1
16.5
111
764
43.8
15.3
98
36
2.0
5.6
32
3-11
4405
100.0
38.9
2416
54.8
42.2
112
1832
41.6
36.8
93
158
3.6
24.9
56
12+
4941
100.0
43.6
2360
47.8
41.3
98
2386
48.3
47.9
108
194
3.9
30.6
61
Total
3024
100.0
26.7
1109
36.7
19.4
75
1631
53.9
32.7
120
283
9.4
44.6
146

or Online:
Hockey: NHL
Watched
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
1-2
725
100.0
6.4
330
45.6
5.8
93
380
52.5
7.6
117
14
2.0
2.3
31
3+
2299
100.0
20.3
779
33.9
13.6
70
1251
54.4
25.1
121
269
11.7
42.3
182

1872
1793
100.0
100.0
16.5
15.8
599
859
32.0
47.9
10.5
15.0
66
98
1216
672
65.0
37.5
24.4
13.5
145
84
57
262
3.0
14.6
8.9
41.3
47
227
Tablet
1273
100.0
11.2
456
35.8
8.0
73
555
43.6
11.1
97
262
20.6
41.3
320

or Online:
Hockey: NHL
Watched
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
Smart
Phone
1090
100.0
9.6
715
65.6
12.5
134
340
31.2
6.8
70
36
3.3
5.6
51
Total
Mobile
10933
100.0
84.5
4867
44.5
77.2
91
5284
48.3
91.1
108
783
7.2
94.1
111
Tablet
6801
100.0
52.6
3441
50.6
54.6
104
2665
39.2
46.0
87
695
10.2
83.5
159
Smart
Phone
10242
100.0
79.2
4468
43.6
70.9
90
5095
49.7
87.9
111
678
6.6
81.5
103

or Online:
Hockey: NHL
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
Twitter
Twitter Users Do
Users Not Follow
5291
1100
100.0
100.0
40.9
8.5
2481
471
46.9
42.8
39.4
7.5
96
88
2595
519
49.1
47.2
44.8
9.0
109
105
214
110
4.0
10.0
25.7
13.3
63
156
Total
4191
100.0
32.4
2011
48.0
31.9
98
2076
49.5
35.8
111
104
2.5
12.5
39
Daily
1340
100.0
10.4
583
43.5
9.2
89
689
51.4
11.9
115
68
5.1
8.2
79
4-6 Days
a Week
584
100.0
4.5
353
60.4
5.6
124
231
39.6
4.0
88
1-3 Days
a Week
874
100.0
6.8
542
62.1
8.6
127
296
33.8
5.1
76
36
4.1
4.3
63

or Online:
Hockey: NHL
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
Less than
Facebook
Week
Users Not Follow
1393
9587
2368
100.0
100.0
100.0
10.8
74.1
18.3
533
4991
1706
38.3
52.1
72.0
8.5
79.2
27.1
78
107
148
860
4234
534
61.7
44.2
22.5
14.8
73.0
9.2
138
99
50
362
129
3.8
5.4
43.5
15.5
59
84
Total
7218
100.0
55.8
3285
45.5
52.1
93
3700
51.3
63.8
114
233
3.2
28.0
50
Daily
1903
100.0
14.7
879
46.2
13.9
95
901
47.4
15.5
106
123
6.5
14.8
101
4-6 Days
a Week
1062
100.0
8.2
628
59.1
10.0
121
434
40.9
7.5
91

or Online:
Hockey: NHL
Total Purchasing
Bought Online
Don't Know

Total
12933
100.0
100.0
6304
48.7
100.0
100
5797
44.8
100.0
100
832
6.4
100.0
100
1-3 Days
a Week
1631
100.0
12.6
678
41.5
10.7
85
844
51.7
14.6
115
110
6.7
13.2
105
Less than
Once a
Week Past Year
2621
1190
100.0
100.0
20.3
9.2
1101
699
42.0
58.7
17.5
11.1
86
120
1521
417
58.0
35.0
26.2
7.2
129
78
75
6.3
9.0
97
Ever
Partic.
3383
100.0
26.2
1589
47.0
25.2
96
1575
46.6
27.2
104
219
6.5
26.3
101

Device Used to Purchase Sports Logo Apparel
Online:
Hockey: NHL
Gender
Total Purchasing Online
Bought Using a Computer/Laptop
Bought Using a Tablet
Bought Using a Smart Phone
Don't Know/Don't Remember

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
Male
3060
100.0
52.8
2517
82.3
55.6
105
34
1.1
12.1
23
157
5.1
29.7
56
352
11.5
75.7
143
Female
2736
100.0
47.2
2007
73.4
44.4
94
245
8.9
87.9
186
372
13.6
70.3
149
113
4.1
24.3
51
Age
13-17
784
100.0
13.5
712
90.8
15.7
116
18-24
1369
100.0
23.6
1163
84.9
25.7
109
37
4.7
7.0
52
35
4.4
7.4
55
77
5.7
14.6
62
129
9.4
27.7
117
25-34
852
100.0
14.7
564
66.1
12.5
85
181
21.3
65.1
443
59
6.9
11.1
75
49
5.7
10.5
71
35-49
1331
100.0
23.0
836
62.8
18.5
80
45
3.4
16.1
70
198
14.9
37.5
163
253
19.0
54.4
237

Online:
Hockey: NHL
Age

Household Income
Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
50+
1460
100.0
25.2
1250
85.6
27.6
110
52
3.6
18.8
75
158
10.8
29.8
118
Under
$25K
360
100.0
6.2
195
54.2
4.3
69
115
32.0
41.3
666
50
13.8
9.4
152
$25K$49.9K
1024
100.0
17.7
789
77.1
17.4
99
84
8.2
30.2
171
48
4.7
9.2
52
102
10.0
22.0
124
$50K$99.9K
2672
100.0
46.1
2091
78.2
46.2
100
79
3.0
28.5
62
324
12.1
61.2
133
178
6.7
38.3
83
Re
$100K
&Over North East
1742
1284
100.0
100.0
30.0
22.1
1450
952
83.3
74.1
32.1
21.0
107
95
84
6.5
30.2
136
107
94
6.2
7.3
20.3
17.8
67
80
184
154
10.6
12.0
39.7
33.1
132
150

Online:
Hockey: NHL
Region

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
North
Central
1826
100.0
31.5
1550
84.9
34.3
109
79
4.4
28.5
91
197
10.8
37.2
118
South
1892
100.0
32.6
1502
79.4
33.2
102
115
6.1
41.3
127
115
6.1
21.7
66
160
8.5
34.4
105
West
795
100.0
13.7
521
65.5
11.5
84
124
15.5
23.4
170
151
19.0
32.5
237
Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
$1-49
2714
100.0
46.8
2073
76.4
45.8
98
181
6.7
65.1
139
222
8.2
42.0
90
237
8.7
51.0
109
$50+
3083
100.0
53.2
2451
79.5
54.2
102
97
3.1
34.9
66
307
9.9
58.0
109
228
7.4
49.0
92

Online:
Hockey: NHL

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
Total
Attended 4+
Games
434
100.0
7.5
397
91.4
8.8
117
37
8.6
7.0
94
Total
Watched
Television
12+ Games
2386
100.0
41.2
2049
85.9
45.3
110
112
4.7
40.2
98
159
6.6
30.0
73
67
2.8
14.3
35

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
1251
357
100.0
100.0
21.6
6.2
1108
320
88.6
89.6
24.5
7.1
113
115
49
4.0
17.8
82
35
37
2.8
10.4
6.6
7.0
30
114
59
4.7
12.7
59
Used Tablet
for Sports
290
100.0
5.0
253
87.2
5.6
112
37
12.8
7.0
140

Online:
Hockey: NHL
Attended 4+ Games

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100

Phone for
Device for
Sports
Sports
303
2189
100.0
100.0
5.2
37.8
266
1852
87.7
84.6
5.9
40.9
112
108
112
5.1
40.2
107
37
159
12.3
7.2
7.0
30.0
135
79
67
3.0
14.3
38
Used Tablet
for Sports
1178
100.0
20.3
940
79.9
20.8
102
112
9.5
40.2
198
59
5.0
11.1
55
67
5.6
14.3
70
Watched Onli

Phone for
Device for
Sports
Sports
2135
1251
100.0
100.0
36.8
21.6
1797
1108
84.2
88.6
39.7
24.5
108
113
112
49
5.2
4.0
40.2
17.8
109
82
159
35
7.4
2.8
30.0
6.6
81
30
67
59
3.1
4.7
14.3
12.7
39
59

Online:
Hockey: NHL

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
Used Tablet
for Sports
406
100.0
7.0
263
64.7
5.8
83
49
12.2
17.8
254
35
8.6
6.6
94
59
14.5
12.7
181
Used Smart
Phone for
Sports
1237
100.0
21.3
1094
88.4
24.2
113
49
4.0
17.8
83
35
2.8
6.6
31
59
4.8
12.7
59

Online:
Hockey: NHL
Attended

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
Total
2818
100.0
100.0
2162
76.7
100.0
98
94
3.3
100.0
70
189
6.7
100.0
73
373
13.2
100.0
165
1
1230
100.0
43.7
1019
82.8
47.1
106
101
8.2
53.7
90
111
9.0
29.6
112
2-3
1153
100.0
40.9
747
64.7
34.5
83
94
8.2
100.0
170
50
4.3
26.6
48
262
22.7
70.4
284
4+
434
100.0
15.4
397
91.4
18.3
117
37
8.6
19.7
94
Total
4982
100.0
100.0
4001
80.3
100.0
103
278
5.6
100.0
116
414
8.3
100.0
91
287
5.8
100.0
72

Online:
Hockey: NHL
Watched
Computer/Tablet/Sm
Television

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
Total
4982
100.0
100.0
4001
80.3
100.0
103
278
5.6
100.0
116
414
8.3
100.0
91
287
5.8
100.0
72
1-2
764
100.0
15.3
497
65.1
12.4
83
53
7.0
19.1
145
59
7.8
14.3
85
154
20.1
53.6
251
3-11
1832
100.0
36.8
1455
79.4
36.4
102
113
6.2
40.7
129
196
10.7
47.4
118
67
3.6
23.3
46
12+
2386
100.0
47.9
2049
85.9
51.2
110
112
4.7
40.2
98
159
6.6
38.3
73
67
2.8
23.2
35
Total
1631
100.0
32.7
1470
90.1
36.7
115
68
4.2
24.5
87
35
2.1
8.4
23
59
3.6
20.5
45

Online:
Hockey: NHL
Watched

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
1-2
380
100.0
7.6
361
95.1
9.0
122
19
4.9
6.7
102
3+
1251
100.0
25.1
1108
88.6
27.7
113
49
4.0
17.8
82
35
2.8
8.4
30
59
4.7
20.5
59

1216
672
100.0
100.0
24.4
13.5
1157
569
95.2
84.7
28.9
14.2
122
108
68
10.1
24.5
211
35
5.2
8.4
57
59
4.8
20.5
60
Tablet
555
100.0
11.1
452
81.5
11.3
104
68
12.3
24.5
255
35
6.3
8.4
69

Online:
Hockey: NHL
Watched

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
Smart
Phone
340
100.0
6.8
305
89.8
7.6
115
35
10.2
8.4
112
Total
Mobile
5284
100.0
91.1
4192
79.3
92.6
102
278
5.3
100.0
110
514
9.7
97.2
107
299
5.7
64.3
71
Tablet
2665
100.0
46.0
1810
67.9
40.0
87
278
10.4
100.0
218
277
10.4
52.4
114
299
11.2
64.3
140
Smart
Phone
5095
100.0
87.9
4003
78.6
88.5
101
278
5.5
100.0
114
514
10.1
97.2
111
299
5.9
64.3
73

Online:
Hockey: NHL

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
Twitter
Twitter Users Do
Users Not Follow
2595
519
100.0
100.0
44.8
9.0
2088
361
80.4
69.6
46.1
8.0
103
89
53
2.1
19.2
43
126
126
4.8
24.2
23.8
23.8
53
266
329
32
12.7
6.2
70.7
6.9
158
77
Total
2076
100.0
35.8
1726
83.2
38.2
107
53
2.6
19.2
54
296
14.3
63.8
178
Daily
689
100.0
11.9
689
100.0
15.2
128
4-6 Days
a Week
231
100.0
4.0
231
100.0
5.1
128
1-3 Days
a Week
296
100.0
5.1
218
73.8
4.8
95
19
6.3
6.7
131
59
19.9
12.7
248

Online:
Hockey: NHL

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
Less than
Facebook
Week
Users Not Follow
860
4234
534
100.0
100.0
100.0
14.8
73.0
9.2
588
3374
326
68.4
79.7
61.1
13.0
74.6
7.2
88
102
78
35
245
35
4.0
5.8
6.5
12.5
87.9
12.5
84
120
135
328
141
7.7
26.4
61.9
26.6
85
289
237
288
32
27.6
6.8
6.0
51.1
61.9
6.9
344
85
75
Total
3700
100.0
63.8
3047
82.4
67.4
106
210
5.7
75.4
118
187
5.1
35.3
55
256
6.9
55.0
86
Daily
901
100.0
15.5
780
86.5
17.2
111
35
3.8
12.4
80
87
9.6
16.4
106
4-6 Days
a Week
434
100.0
7.5
434
100.0
9.6
128

Online:
Hockey: NHL

Total
5797
100.0
100.0
4525
78.1
100.0
100
278
4.8
100.0
100
529
9.1
100.0
100
465
8.0
100.0
100
1-3 Days
a Week
844
100.0
14.6
604
71.5
13.3
92
81
9.6
29.2
200
100
11.9
18.9
130
59
7.0
12.7
87
Less than
Once a
Week Past Year
1521
417
100.0
100.0
26.2
7.2
1230
218
80.9
52.4
27.2
4.8
104
67
94
63
6.2
15.0
33.8
22.5
129
313
87
20.9
16.4
229
197
49
12.9
11.7
42.3
10.5
161
146
Ever
Partic.
1575
100.0
27.2
942
59.8
20.8
77
96
6.1
34.6
127
244
15.5
46.2
170
293
18.6
63.1
232

Hockey: NHL
Gender
Total Purchasing and Answering Outlets
Sporting Goods Stores/Sport Specialty Stores (Net)
Dick's Sporting Goods
Sports Authority
Academy Sports + Outdoor
Big 5 Sporting Goods
Dunham Sports
Age
Total
12933
100.0
100.0
4317
Male
6531
100.0
50.5
2435
Female
6402
100.0
49.5
1882
13-17
1234
100.0
9.5
858
18-24
2304
100.0
17.8
681
25-34
2447
100.0
18.9
522
35-49
3423
100.0
26.5
1147
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
37.3
56.4
112
684
10.5
47.6
94
663
10.2
67.5
134
192
2.9
100.0
198
326
5.0
83.8
166
101
1.5
58.9
29.4
43.6
88
752
11.7
52.4
106
319
5.0
32.5
66
69.6
19.9
208
153
12.4
10.6
111
532
43.1
54.1
568
139
11.3
72.6
761
35
2.8
8.9
93
29.6
15.8
89
389
16.9
27.1
152
63
2.7
6.4
36
21.3
12.1
64
110
4.5
7.7
41
88
3.6
9.0
47
33.5
26.6
100
364
10.6
25.4
96
262
7.7
26.7
101
53
1.5
27.4
104
176
5.1
45.2
171
76
2.2
44.6
63
1.0
16.2
33
70
1.1
41.1

Hockey: NHL
Gender
Champ's Sports
Hibbett Sports
Other Sporting Goods Store/Sport Specialty Store
Specialty Athletic Footwear Stores (Net)
Age
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
Male
117
62
1.0
20.9
41
43
0.7
49.7
98
365
Female
83
235
3.7
79.1
160
43
0.7
50.3
102
400
5.9
100.0
100
5.6
47.7
94
6.3
52.3
106
314
2.4
100.0
100
103
1.6
32.9
65
211
3.3
67.1
136
13-17
36
2.9
11.3
119
18-24
25-34
35-49
169
69
2.0
23.1
87
62
2.7
20.9
117
166
72
3.0
24.3
129
43
1.8
50.3
266
208
7.2
21.8
122
8.5
27.2
144
4.3
19.2
72
180
7.4
57.4
304
30
0.9
9.7
37
111
4.6
78.6
415
30
0.9
21.4
81
147
Athletes Foot
Finish Line
142
1.1
100.0
100
142
2.2
100.0
202

Hockey: NHL
Gender
Foot Locker
Other Specialty Athletic Footwear Store
Discount/Department Stores (Net)
Walmart
Target
Kmart
Macy's
Age
Total
36
0.3
100.0
100
137
1.1
100.0
100
Male
36
0.5
100.0
198
68
1.0
49.6
98
Female
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
657
10.1
29.4
58
110
1.7
19.6
39
247
3.8
52.7
104
1579
24.7
70.6
143
451
7.1
80.4
162
222
3.5
47.3
96
32
0.5
100.0
202
133
2.0
13-17
36
2.9
100.0
1048
18-24
69
1.1
50.4
102
25-34
35-49
69
2.8
50.4
266
332
14.4
14.9
83
38
1.6
6.7
38
63
2.7
13.4
75
90
3.9
498
20.4
22.3
118
75
3.0
13.3
70
119
4.9
25.5
135
549
16.0
24.6
93
255
7.5
45.5
172
138
4.0
29.5
111
43
1.3

Hockey: NHL
Gender
Age
Total
100.0
100
Male
100.0
198
Female
293
2.3
100.0
100
746
5.8
100.0
100
52
0.8
17.9
35
114
1.7
15.2
30
241
3.8
82.1
166
632
9.9
84.8
171
1797
13.9
100.0
100
796
6.2
100.0
100
1207
18.5
67.2
133
643
9.8
80.8
160
589
9.2
32.8
66
153
2.4
19.2
39
13-17
18-24
67.4
378
25-34
35-49
32.6
123
Nordstrom's
Sears
Kohl's
Other Department/Discount Store
Online Retailers (Net)
Amazon
142
6.2
19.0
107
106
4.3
36.1
191
199
8.1
26.6
141
112
3.3
15.0
57
472
20.5
26.3
148
227
9.8
28.5
160
231
9.4
12.8
68
101
4.1
12.7
67
397
11.6
22.1
83
214
6.3
26.9
102

Hockey: NHL
Gender
eBay
Other Online Retailer
Other Types of Outlets (Net)
At Stadium/Arena
League/Team store
Company/Brand Store/Outlet (Nike, Adidas,

Reebok, Under Armour, etc.)
Specialty Apparel Stores
Age
Total
366
2.8
100.0
100
634
4.9
100.0
100
Male
195
3.0
53.2
105
370
5.7
58.3
115
Female
172
2.7
46.8
95
265
4.1
41.7
84
13-17
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
1685
25.8
44.0
87
453
6.9
37.5
74
769
11.8
56.2
111
24
2142
33.5
56.0
113
756
11.8
62.5
126
598
9.3
43.8
88
85
340
27.5
8.9
93
0.8
100.0
100
518
0.4
21.7
43
240
1.3
78.3
158
278
3.0
34.2
358
90
7.3
6.6
69
37
18-24
246
10.7
38.7
217
25-34
63
2.6
17.1
90
67
2.7
10.5
56
35-49
128
3.7
34.9
132
55
1.6
8.6
32
819
35.5
21.4
120
140
6.1
11.6
65
336
14.6
24.6
138
861
35.2
22.5
119
148
6.0
12.2
65
379
15.5
27.8
147
1074
31.4
28.1
106
504
14.7
41.7
158
433
12.7
31.7
120
34
243
159
1.0
30.9
117
49

Hockey: NHL
Gender
Other outlet
Dont know

Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
Male
3.7
46.4
92
199
3.1
31.9
63
444
6.8
100.0
198
Female
4.3
53.6
108
425
6.6
68.1
137
Age
13-17
212
17.2
34.0
356
18-24
10.6
47.0
264
99
4.3
15.9
89
25-34
6.5
30.7
162
174
7.1
27.9
147
155
6.3
34.9
184
35-49
1.4
9.4
36
54
1.6
8.7
33
226
6.6
50.9
192

Hockey: NHL
Age
Sports Authority
Dunham Sports
Household Income
Total
12933
100.0
100.0
4317
50+
3526
100.0
27.3
1109
Under
$25K
1458
100.0
11.3
386
$25K$49.9K
2723
100.0
21.1
774
$50K$99.9K
4399
100.0
34.0
1419
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
31.5
25.7
94
419
11.9
29.2
107
37
1.0
3.8
14
26.5
8.9
79
77
5.3
5.4
48
37
2.5
3.8
33
28.4
17.9
85
300
11.0
20.9
99
50
1.8
5.1
24
32.3
32.9
97
289
6.6
20.2
59
655
14.9
66.7
196
178
5.1
45.9
168
95
2.7
55.4
28
1.9
7.3
64
51
3.5
29.8
55
2.0
14.0
67
44
1.6
25.6
251
5.7
64.6
190
Re
$100K
&Over North East
4353
3912
100.0
100.0
33.7
30.2
1738
1288
39.9
40.3
120
769
17.7
53.5
159
240
5.5
24.5
73
192
4.4
100.0
297
55
1.3
14.1
42
76
1.8
44.6
32.9
29.8
99
620
15.8
43.2
143
63
1.6
6.4
21
55
1.4
14.0
46
120
3.1
70.2

Hockey: NHL
Age
Champ's Sports
Hibbett Sports
Household Income
$50K$99.9K
193
$25K$49.9K
122
38
1.4
12.8
61
43
1.6
50.3
239
244
6.9
31.9
117
13.2
25.2
223
9.0
31.9
152
2.0
11.4
33
5.5
31.5
94
5.8
29.5
97
68
1.9
21.6
79
34
2.3
10.8
96
101
3.7
32.2
153
110
2.5
35.1
103
69
1.6
21.9
65
109
2.8
34.8
115
101
3.7
71.3
339
41
0.9
28.7
84
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
50+
203
94
2.7
31.7
116
43
1.2
49.7
182
244
5.9
100.0
100
314
2.4
100.0
100
Under
$25K
264
Re
94
2.1
31.7
93
43
1.0
49.7
146
87
$100K
&Over North East
133
232
165
163
3.8
4.2
55.5
54.8
165
181
43
1.1
49.7
164
241
225
Athletes Foot
Finish Line
142
1.1
100.0
100
75
1.9
53.0
175

Hockey: NHL
Age
Foot Locker
Walmart
Target
Kmart
Macy's
Household Income
Total
36
0.3
100.0
100
137
1.1
100.0
100
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
50+
Under
$25K
68
1.9
49.6
182
34
2.3
24.8
220
856
24.3
38.3
140
194
5.5
34.6
127
148
4.2
31.6
116
32
0.9
100.0
367
415
28.5
18.6
165
119
8.1
21.1
187
50
3.4
10.6
94
$25K$49.9K
649
23.8
29.1
138
71
2.6
12.7
60
48
1.8
10.2
48
32
1.2
100.0
475
43
1.6
$50K$99.9K
36
0.8
100.0
294
34
0.8
24.8
73
693
15.7
31.0
91
372
8.4
66.2
195
121
2.8
25.8
76
Re
$100K
&Over North East
69
1.6
50.4
150
34
0.9
24.8
82
478
11.0
21.4
63
952
24.3
42.6
141
175
4.5
31.2
103
168
4.3
35.9
119
32
0.8
100.0
331
43
1.1
251
5.8
53.4
159
90
2.1

Hockey: NHL
Age
Household Income
Total
100.0
100
50+
293
2.3
100.0
100
746
5.8
100.0
100
187
5.3
63.9
235
294
8.3
39.4
144
1797
13.9
100.0
100
796
6.2
100.0
100
697
19.8
38.8
142
253
7.2
31.8
117
Under
$25K
Re
$25K$49.9K
32.6
155
$50K$99.9K
$100K
&Over North East
67.4
32.6
200
108
247
16.9
33.1
294
184
6.8
62.9
299
270
9.9
36.2
172
91
2.1
30.9
91
109
2.5
14.7
43
18
0.4
6.1
18
119
2.7
16.0
48
84
2.1
28.6
95
449
11.5
60.2
199
128
8.8
7.1
63
38
2.6
4.8
43
447
16.4
24.9
118
268
9.8
33.6
160
958
21.8
53.3
157
280
6.4
35.2
104
264
6.1
14.7
44
210
4.8
26.3
78
462
11.8
25.7
85
61
1.6
7.7
25
Nordstrom's
Sears
Kohl's
Amazon

Hockey: NHL
Age
eBay
At Stadium/Arena
League/Team store

Household Income
Total
366
2.8
100.0
100
634
4.9
100.0
100
50+
176
5.0
48.1
176
268
7.6
42.2
155
Under
$25K
63
4.3
17.1
152
27
1.8
4.2
38
$25K$49.9K
117
4.3
31.9
151
63
2.3
9.9
47
$50K$99.9K
187
4.3
51.1
150
490
11.1
77.3
227
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
733
20.8
19.2
70
416
11.8
34.4
126
128
3.6
9.4
34
38
405
27.8
10.6
94
65
4.5
5.4
48
53
3.7
3.9
35
38
705
25.9
18.4
87
256
9.4
21.2
101
154
5.6
11.2
53
34
1085
24.7
28.4
83
420
9.5
34.7
102
531
12.1
38.9
114
37
0.8
100.0
100
518
1.1
35.0
128
67
2.6
35.0
310
1.2
30.9
147
77
0.8
34.2
101
8
Re
$100K
&Over North East
109
2.8
29.7
98
55
293
1.3
7.5
8.6
46.1
26
152
1632
37.5
42.6
127
468
10.8
38.8
115
629
14.4
46.0
137
434
971
24.8
25.4
84
241
6.2
19.9
66
477
12.2
34.9
115
24
0.6
21.7
72
77

Hockey: NHL
Age
Other outlet
Dont know

Household Income
Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
50+
1.9
12.9
47
84
2.4
13.5
50
63
1.8
14.2
52
Under
$25K
249
17.1
39.9
354
90
6.2
20.3
180
$25K$49.9K
2.8
14.8
70
185
6.8
29.7
141
47
1.7
10.6
50
$50K$99.9K
0.2
1.5
5
89
2.0
14.3
42
134
3.1
30.3
89
Re
$100K
&Over North East
10.0
2.0
83.7
14.8
249
49
101
153
2.3
3.9
16.1
24.5
48
81
173
129
4.0
3.3
38.9
29.2
116
96

Hockey: NHL
Region
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
North
Central
3955
100.0
30.6
1694
42.8
39.2
128
439
11.1
30.6
100
532
13.5
54.1
177
139
3.5
72.6
237
51
1.3
29.8
South
3255
100.0
25.2
810
West
1812
100.0
14.0
525
Total
12933
100.0
100.0
4317
$1-49
6237
100.0
48.2
2445
$50+
6696
100.0
51.8
1872
24.9
18.8
75
227
7.0
15.8
63
199
6.1
20.3
81
53
1.6
27.4
109
239
7.4
61.6
245
29.0
12.2
87
149
8.2
10.4
74
188
10.4
19.2
137
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
39.2
56.6
117
655
10.5
45.6
95
674
10.8
68.6
142
139
2.2
72.6
151
322
5.2
82.9
172
127
2.0
74.4
28.0
43.4
84
781
11.7
54.4
105
309
4.6
31.4
61
53
0.8
27.4
53
66
1.0
17.1
33
44
0.7
25.6
94
5.2
24.3
174

Hockey: NHL
Region
Champ's Sports
Hibbett Sports
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
North
Central
97
96
2.4
32.4
106
43
1.1
50.3
165
393
5.9
100.0
100
314
2.4
100.0
100
South
West
53
94
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
9.9
51.3
168
1.6
6.9
28
5.2
12.3
88
5.9
100.0
100
3.6
29.0
60
8.1
71.0
137
36
0.9
11.3
37
70
2.2
22.3
89
99
5.5
31.6
226
314
2.4
100.0
100
246
3.9
78.2
162
68
1.0
21.8
42
36
1.1
25.6
102
30
1.7
21.4
153
142
1.1
100.0
100
107
1.7
75.7
157
35
0.5
24.3
47
38
1.2
12.8
51
$1-49
154
263
4.2
88.5
184
43
0.7
50.3
104
222
$50+
49
34
0.5
11.5
22
43
0.6
49.7
96
543
Athletes Foot
Finish Line
142
1.1
100.0
100

Hockey: NHL
Region
Foot Locker
Walmart
Target
Kmart
Macy's
Total
36
0.3
100.0
100
137
1.1
100.0
100
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
North
Central
36
0.9
100.0
327
670
16.9
30.0
98
282
7.1
50.2
164
199
5.0
42.5
139
South
West
34
1.0
24.8
98
69
3.8
50.4
360
510
15.7
22.8
91
69
2.1
12.3
49
52
1.6
11.0
44
103
5.7
4.6
33
36
2.0
6.3
45
50
2.7
10.6
76
90
2.8
Total
36
0.3
100.0
100
137
1.1
100.0
100
$1-49
36
0.6
100.0
207
103
1.6
75.2
156
$50+
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
1168
18.7
52.3
108
437
7.0
77.8
161
179
2.9
38.2
79
32
0.5
100.0
207
90
1.4
1067
15.9
47.7
92
125
1.9
22.2
43
290
4.3
61.8
119
34
0.5
24.8
48
43
0.6

Hockey: NHL
Region
Total
100.0
100
North
Central
South
67.4
268
West
Total
100.0
100
$1-49
67.4
140
$50+
32.6
63
Nordstrom's
Sears
Kohl's
Amazon
293
2.3
100.0
100
746
5.8
100.0
100
135
3.4
46.1
151
54
1.4
7.2
23
56
1.7
19.2
76
243
7.5
32.6
130
18
1.0
6.1
44
293
2.3
100.0
100
746
5.8
100.0
100
106
1.7
36.1
75
325
5.2
43.6
90
187
2.8
63.9
123
421
6.3
56.4
109
1797
13.9
100.0
100
796
6.2
100.0
100
387
9.8
21.5
70
267
6.8
33.6
110
747
23.0
41.6
165
372
11.4
46.7
186
200
11.0
11.1
79
96
5.3
12.0
86
1797
13.9
100.0
100
796
6.2
100.0
100
559
9.0
31.1
65
445
7.1
56.0
116
1237
18.5
68.9
133
350
5.2
44.0
85

Hockey: NHL
Region
eBay
At Stadium/Arena
League/Team store

Total
366
2.8
100.0
100
634
4.9
100.0
100
North
Central
50
1.3
13.7
45
69
1.8
11.0
36
South
130
4.0
35.4
141
246
7.5
38.7
154
West
78
4.3
21.2
151
27
1.5
4.2
30
Total
366
2.8
100.0
100
634
4.9
100.0
100
$1-49
59
1.0
16.2
34
55
0.9
8.6
18
$50+
307
4.6
83.8
162
580
8.7
91.4
177
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
1122
28.4
29.3
96
271
6.8
22.4
73
423
10.7
31.0
101
34
1044
32.1
27.3
108
210
6.5
17.4
69
278
8.5
20.3
81
37
690
38.1
18.0
129
486
26.8
40.2
287
189
10.4
13.8
99
14
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
1595
25.6
41.7
86
556
8.9
46.0
95
171
2.7
12.5
26
85
2232
33.3
58.3
113
653
9.8
54.0
104
1196
17.9
87.5
169
24
0.8
100.0
100
518
0.8
30.9
101
135
1.1
34.2
136
307
0.8
13.2
95
0.8
100.0
100
518
1.4
78.3
162
367
0.4
21.7
42
151

Hockey: NHL
Region
Other outlet
Dont know

Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
North
Central
3.4
26.0
85
259
6.5
41.5
136
47
1.2
10.6
35
South
9.4
59.2
235
212
6.5
34.0
135
74
2.3
16.6
66
West
194
10.7
43.6
312
Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
$1-49
5.9
70.8
147
416
6.7
66.6
138
223
3.6
50.4
104
$50+
2.3
29.2
56
208
3.1
33.4
64
220
3.3
49.6
96

Hockey: NHL

Attended 4+ Games
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
1335
4941
100.0
100.0
10.3
38.2
383
1376
28.7
8.9
86
25
1.9
1.7
17
108
8.1
10.9
106
53
3.9
27.4
266
76
5.7
44.6
27.9
31.9
83
661
13.4
46.1
121
92
1.9
9.4
25
216
4.4
55.7
146
51
1.0
29.8
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
2299
1088
100.0
100.0
17.8
8.4
847
383
36.9
19.6
110
176
7.7
12.3
69
532
23.1
54.1
305
139
6.1
72.6
408
Used Tablet
for Sports
814
100.0
6.3
307
35.2
8.9
105
25
2.3
1.7
20
108
9.9
10.9
130
53
4.8
27.4
326
37.8
7.1
113
25
3.0
1.7
27
89
11.0
9.1
144
53
6.5
27.4
436
76
7.0
44.6
76
9.4
44.6

Hockey: NHL

Attended 4+ Games
Champ's Sports
Hibbett Sports
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
100
432
78
297
69
2.3
1.4
100.0
23.1
100
60
86
0.7
100.0
100
765
122
287
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
530
Used Tablet
for Sports
710
122
64
11.2
16.0
190
7.9
8.4
134
5.9
100.0
100
9.2
16.0
155
5.8
37.5
98
314
2.4
100.0
100
36
2.7
11.5
112
70
1.4
22.3
59
102
4.4
32.5
183
36
3.3
11.5
137
36
4.5
11.5
184
142
1.1
100.0
100
36
2.7
25.6
248
36
0.7
25.6
67
67
2.9
47.0
264
36
3.3
25.6
304
36
4.5
25.6
406
Athletes Foot
Finish Line

Hockey: NHL

Attended 4+ Games
Foot Locker
Walmart
Target
Kmart
Macy's
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
36
0.3
100.0
100
137
34
1.1
0.7
100.0
24.8
100
65
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
79
5.9
3.5
34
79
5.9
16.9
163
690
14.0
30.9
81
138
2.8
24.6
64
154
3.1
32.8
86
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
36
1.5
100.0
563
305
13.3
13.6
77
19
0.8
3.3
19
115
5.0
24.5
138
90
3.9
Used Tablet
for Sports
79
7.3
3.5
42
79
9.7
3.5
56
79
7.3
16.9
200
79
9.7
16.9
268

Hockey: NHL

Attended 4+ Games

Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games
100.0
100
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
67.4
379
Nordstrom's
Sears
Kohl's
Amazon
293
2.3
100.0
100
746
5.8
100.0
100
1797
13.9
100.0
100
796
6.2
100.0
100
115
8.6
6.4
62
38
2.9
4.8
47
84
1.7
28.6
75
314
6.4
42.1
110
49
2.2
16.9
95
32
1.4
4.3
24
998
20.2
55.6
145
409
8.3
51.4
135
305
13.3
17.0
95
208
9.0
26.1
147
38
3.5
2.1
25
38
3.5
4.8
57
Used Tablet
for Sports

Hockey: NHL

Attended 4+ Games
eBay
At Stadium/Arena
League/Team store

Total
366
2.8
100.0
100
634
4.9
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
50
180
3.7
3.6
13.5
49.1
131
128
27
410
2.0
8.3
4.2
64.6
41
169
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
648
48.6
16.9
164
283
21.2
23.4
227
274
20.5
20.0
194
37
1577
31.9
41.2
108
324
6.6
26.8
70
893
18.1
65.3
171
24
0.8
100.0
100
518
2.8
34.2
331
40
0.5
21.7
57
300
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
Used Tablet
for Sports
97
4.2
15.4
86
667
29.0
17.4
98
75
3.3
6.2
35
365
15.9
26.7
150
478
43.9
12.5
148
228
21.0
18.9
224
158
14.5
11.6
138
37
339
41.6
8.9
141
118
14.5
9.8
155
129
15.9
9.4
150
37
3.4
34.2
406
40
4.6
34.2
544
40

Hockey: NHL
Other outlet
Dont know

Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
3.0
6.1
7.7
57.9
75
152
14
37
1.1
0.7
2.3
5.9
22
16
73
228
5.5
4.6
16.5
51.5
160
135

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
3.7
7.7
92
227
14
9.9
1.3
36.3
2.3
204
28
73
73
3.2
6.7
16.5
16.5
93
196
Used Tablet
for Sports
4.9
7.7
123
14
1.8
2.3
37
52
6.4
11.8
187

Hockey: NHL
Attended 4+ Games
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0

Phone for
Device for
Sports
Sports
944
4250
100.0
100.0
7.3
32.9
319
1204
33.8
7.4
101
25
2.6
1.7
24
108
11.4
10.9
150
53
5.6
27.4
376
76
8.1
44.6
Used Tablet
for Sports
2594
100.0
20.1
882
Watched Onli

Phone for
Device for
Sports
Sports
4028
2299
100.0
100.0
31.1
17.8
1204
847
28.3
27.9
85
584
13.7
40.7
124
92
2.2
9.4
29
34.0
20.4
102
584
22.5
40.7
203
24
0.9
2.4
12
29.9
27.9
90
584
14.5
40.7
131
92
2.3
9.4
30
216
5.1
55.7
169
66
2.6
17.1
85
216
5.4
55.7
179
36.9
19.6
110
176
7.7
12.3
69
532
23.1
54.1
305
139
6.1
72.6
408

Hockey: NHL
Attended 4+ Games
Champ's Sports
Hibbett Sports

Phone for
Device for
Total
Sports
Sports
100
611
297
69
2.3
1.6
100.0
23.1
100
70
86
0.7
100.0
100
765
58
243
Used Tablet
for Sports
Watched Onli

Phone for
Device for
Sports
Sports
69
2.6
23.1
115
69
1.7
23.1
74
140
243
5.9
100.0
100
6.1
7.5
103
5.7
31.7
97
5.4
18.2
91
6.0
31.7
102
314
2.4
100.0
100
36
3.8
11.5
158
70
1.7
22.3
68
36
1.4
11.5
58
70
1.7
22.3
72
102
4.4
32.5
183
142
1.1
100.0
100
36
3.8
25.6
350
36
0.9
25.6
78
36
1.4
25.6
127
36
0.9
25.6
82
67
2.9
47.0
264
Athletes Foot
Finish Line

Hockey: NHL
Attended 4+ Games
Foot Locker
Walmart
Target
Kmart
Macy's

Phone for
Device for
Total
Sports
Sports
36
0.3
100.0
100
137
34
1.1
0.8
100.0
24.8
100
76
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
79
8.4
3.5
49
79
8.4
16.9
231
523
12.3
23.4
71
19
0.4
3.3
10
106
2.5
22.6
69
Used Tablet
for Sports
378
14.6
16.9
84
54
2.1
11.5
58
Watched Onli

Phone for
Device for
Sports
Sports
36
1.5
100.0
563
34
0.8
24.8
80
404
10.0
18.1
58
19
0.5
3.3
11
89
2.2
18.9
61
305
13.3
13.6
77
19
0.8
3.3
19
115
5.0
24.5
138
90
3.9

Hockey: NHL
Attended 4+ Games
Phone for
Device for
Total
Sports
Sports
100.0
100
Used Tablet
for Sports
Watched Onli

Phone for
Device for
Sports
Sports
67.4
379
Nordstrom's
Sears
Kohl's
Amazon
293
2.3
100.0
100
746
5.8
100.0
100
1797
13.9
100.0
100
796
6.2
100.0
100
38
4.0
2.1
29
38
4.0
4.8
66
84
2.0
28.6
87
314
7.4
42.1
128
84
3.2
28.6
143
240
9.3
32.2
160
49
1.2
16.9
54
247
6.1
33.1
106
49
2.2
16.9
95
32
1.4
4.3
24
801
18.9
44.6
136
212
5.0
26.6
81
301
11.6
16.7
83
50
1.9
6.2
31
801
19.9
44.6
143
212
5.3
26.6
85
305
13.3
17.0
95
208
9.0
26.1
147

Hockey: NHL
Attended 4+ Games
eBay
At Stadium/Arena
League/Team store


Phone for
Device for
Total
Sports
Sports
366
180
2.8
4.2
100.0
49.1
100
149
634
410
4.9
9.6
100.0
64.6
100
197
Used Tablet
for Sports
130
5.0
35.4
176
121
4.7
19.1
95
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
398
42.2
10.4
143
203
21.5
16.8
230
158
16.8
11.6
159
37
1439
33.9
37.6
114
324
7.6
26.8
82
777
18.3
56.8
173
24
784
30.2
20.5
102
72
2.8
5.9
30
451
17.4
33.0
164
24
0.8
100.0
100
518
3.9
34.2
468
0.6
21.7
66
300
0.9
21.7
108
223
Watched Onli

Phone for
Device for
Sports
Sports
180
4.5
49.1
158
410
97
10.2
4.2
64.6
15.4
207
86
1336
33.2
34.9
112
299
7.4
24.7
79
777
19.3
56.8
183
260
667
29.0
17.4
98
75
3.3
6.2
35
365
15.9
26.7
150

Hockey: NHL
Attended 4+ Games
Other outlet
Dont know


Phone for
Device for
Total
Sports
Sports
4.0
7.1
100.0
57.9
100
176
624
14
4.8
0.3
100.0
2.3
100
7
444
73
213
3.4
7.8
5.0
100.0
16.5
48.1
100
226
146
Used Tablet
for Sports
8.6
43.1
215
14
0.6
2.3
12
213
8.2
48.1
240
Watched Onli

Phone for
Device for
Sports
Sports
6.5
50.1
161
227
9.9
36.3
204
213
73
5.3
3.2
48.1
16.5
154
93

Hockey: NHL
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
Used Tablet
for Sports
1343
100.0
10.4
250
18.6
5.8
56
111
8.3
7.7
75
139
10.4
72.6
699
Used Smart
Phone for
Sports
2224
100.0
17.2
847
38.1
19.6
114
176
7.9
12.3
71
532
23.9
54.1
315
139
6.3
72.6
422

Hockey: NHL
Champ's Sports
Hibbett Sports
Used Tablet
for Sports
Used Smart
Phone for
Sports
314
2.4
100.0
100
102
7.6
32.5
313
67
3.0
21.2
123
142
1.1
100.0
100
67
5.0
47.0
452
67
3.0
47.0
273
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
5.9
100.0
100
Athletes Foot
Finish Line

Hockey: NHL
Foot Locker
Walmart
Target
Kmart
Macy's
Total
36
0.3
100.0
100
137
1.1
100.0
100
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
Used Tablet
for Sports
36
2.6
100.0
963
202
15.0
9.0
87
Used Smart
Phone for
Sports
63
4.7
13.4
129
305
13.7
13.6
79
19
0.8
3.3
19
115
5.2
24.5
142
90
6.7
90
4.0

Hockey: NHL
Total
100.0
100
Used Tablet
for Sports
67.4
649
Used Smart
Phone for
Sports
67.4
392
Nordstrom's
Sears
Kohl's
Amazon
293
2.3
100.0
100
746
5.8
100.0
100
49
3.7
16.9
162
49
2.2
16.9
98
32
1.4
4.3
25
1797
13.9
100.0
100
796
6.2
100.0
100
143
10.7
8.0
77
108
8.1
13.6
131
305
13.7
17.0
99
208
9.3
26.1
152

Hockey: NHL
eBay
At Stadium/Arena
League/Team store

Total
366
2.8
100.0
100
634
4.9
100.0
100
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
0.8
100.0
100
518
Used Tablet
for Sports
Used Smart
Phone for
Sports
35
2.6
5.5
53
97
4.4
15.4
89
594
44.2
15.5
149
75
5.6
6.2
60
292
21.7
21.4
206
627
28.2
16.4
95
50
2.2
4.1
24
365
16.4
26.7
155

Hockey: NHL
Other outlet
Dont know

Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
Used Tablet
for Sports
Used Smart
Phone for
Sports
227
16.9
36.3
350
52
3.9
11.8
113
212
9.5
34.0
198
73
3.3
16.5
96

Hockey: NHL
Attended
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
Total
6145
100.0
100.0
1548
1
2730
100.0
44.4
729
2-3
2080
100.0
33.8
436
4+
1335
100.0
21.7
383
Total
11336
100.0
100.0
3728
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
25.2
100.0
75
504
8.2
100.0
74
319
5.2
100.0
68
53
0.9
100.0
58
138
2.2
100.0
75
101
1.6
100.0
26.7
47.1
80
251
9.2
49.8
83
212
7.7
66.3
102
21.0
28.2
63
228
11.0
45.3
99
28.7
24.8
86
25
1.9
4.9
17
108
8.1
33.7
106
53
3.9
100.0
266
24
1.2
24.2
76
5.7
75.8
32.9
100.0
99
1397
12.3
100.0
111
845
7.5
100.0
98
139
1.2
100.0
83
251
2.2
100.0
74
95
0.8
100.0
138
5.0
100.0
168

Hockey: NHL
Attended
Champ's Sports
Hibbett Sports
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
Total
124
96
1.6
100.0
68
86
1.4
100.0
210
252
5.9
100.0
100
4+
432
43
1.6
50.3
238
86
2-3
89
96
4.6
100.0
202
43
2.0
49.7
309
44
122
Total
63
235
2.1
100.0
90
43
0.4
100.0
57
724
4.1
100.0
69
3.1
34.0
53
2.1
17.6
36
9.2
48.4
155
6.4
100.0
108
314
2.4
100.0
100
146
2.4
100.0
98
41
1.5
27.9
61
69
3.3
47.2
136
36
2.7
24.9
112
273
2.4
100.0
99
142
1.1
100.0
100
77
1.3
100.0
114
41
1.5
52.9
136
36
2.7
47.1
248
101
0.9
100.0
81
Athletes Foot
Finish Line

Hockey: NHL
Attended
Foot Locker
Walmart
Target
Kmart
Macy's
Total
36
0.3
100.0
100
137
1.1
100.0
100
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
Total
69
1.1
100.0
106
652
10.6
100.0
61
112
1.8
100.0
42
156
2.5
100.0
70
43
0.7
2-3
4+
Total
36
0.3
100.0
114
137
1.2
100.0
114
79
5.9
12.1
34
2000
17.6
100.0
102
487
4.3
100.0
99
429
3.8
100.0
104
32
0.3
100.0
114
90
0.8
69
3.3
100.0
314
373
13.6
57.1
79
112
4.1
100.0
95
77
2.8
49.3
78
200
9.6
30.7
56
79
5.9
50.7
163
43
2.1

Hockey: NHL
Attended
Total
100.0
100
Total
100.0
69
2-3
100.0
203
293
2.3
100.0
100
746
5.8
100.0
100
84
1.4
100.0
60
256
4.2
100.0
72
34
1.3
41.0
56
149
5.5
58.1
95
49
2.4
59.0
105
108
5.2
41.9
90
1797
13.9
100.0
100
796
6.2
100.0
100
1165
19.0
100.0
136
573
9.3
100.0
152
518
19.0
44.5
137
378
13.8
65.9
225
532
25.6
45.7
184
157
7.5
27.4
123
4+
Total
100.0
77
Nordstrom's
Sears
Kohl's
Amazon
293
2.6
100.0
114
669
5.9
100.0
102
115
8.6
9.8
62
38
2.9
6.7
47
1642
14.5
100.0
104
668
5.9
100.0
96

Hockey: NHL
Attended
eBay
At Stadium/Arena
League/Team store

Total
366
2.8
100.0
100
634
4.9
100.0
100
Total
244
4.0
100.0
140
347
5.7
100.0
115
1
78
2.8
31.8
100
63
2.3
18.0
47
2-3
117
5.6
47.9
199
258
12.4
74.2
253
4+
50
3.7
20.3
131
27
2.0
7.7
41
Total
366
3.2
100.0
114
608
5.4
100.0
109
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
2389
38.9
100.0
131
1150
18.7
100.0
200
815
13.3
100.0
126
37
1070
39.2
44.8
132
653
23.9
56.8
256
248
9.1
30.4
86
670
32.2
28.1
109
214
10.3
18.6
110
294
14.1
36.0
134
648
48.6
27.1
164
283
21.2
24.6
227
274
20.5
33.6
194
37
3342
29.5
100.0
100
923
8.1
100.0
87
1306
11.5
100.0
109
72
0.8
100.0
100
518
0.6
100.0
72
116
2.8
100.0
331
40
0.6
100.0
75
518
68

Hockey: NHL
Attended
Other outlet
Dont know

Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
Total
1.9
100.0
47
270
4.4
100.0
91
246
4.0
100.0
117
1
2.5
58.7
62
100
3.7
37.2
76
2-3
0.4
6.9
10
155
7.4
57.4
154
173
8.3
70.2
242
4+
3.0
34.5
75
14
1.1
5.4
22
73
5.5
29.8
160
Total
4.6
100.0
114
523
4.6
100.0
96
350
3.1
100.0
90

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
Total
11088
100.0
97.8
3728
1-2
1742
100.0
15.4
529
3-11
4405
100.0
38.9
1823
12+
4941
100.0
43.6
1376
Total
3024
100.0
26.7
1190
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
33.6
100.0
101
1397
12.6
100.0
113
845
7.6
100.0
100
139
1.3
100.0
85
251
2.3
100.0
75
95
0.9
100.0
30.3
14.2
91
292
16.8
20.9
151
19
1.1
2.2
14
139
8.0
100.0
539
41.4
48.9
124
443
10.1
31.7
91
734
16.7
86.9
219
27.9
36.9
83
661
13.4
47.4
121
92
1.9
10.9
25
39.3
31.9
118
289
9.6
20.7
86
640
21.2
75.7
279
139
4.6
100.0
310
35
0.8
13.8
26
44
1.0
46.2
216
4.4
86.2
146
51
1.0
53.8

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Champ's Sports
Hibbett Sports
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
Total
65
235
2.1
100.0
92
43
0.4
100.0
59
724
5.9
100.0
100
1-2
12+
78
69
1.4
29.2
60
Total
45
3-11
75
132
3.0
56.3
131
43
1.0
100.0
148
392
287
121
6.5
100.0
110
2.6
6.2
43
8.9
54.2
151
5.8
39.6
98
4.0
16.7
68
314
2.4
100.0
100
273
2.5
100.0
102
139
8.0
50.8
329
64
1.5
23.5
60
70
1.4
25.7
59
102
3.4
37.4
139
142
1.1
100.0
100
101
0.9
100.0
83
35
2.0
34.1
181
30
0.7
30.0
63
36
0.7
35.8
67
67
2.2
65.9
201
34
2.0
14.5
85
Athletes Foot
Finish Line

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Foot Locker
Walmart
Target
Kmart
Macy's
Total
36
0.3
100.0
100
137
1.1
100.0
100
Total
36
0.3
100.0
117
137
1.2
100.0
117
1-2
36
2.0
100.0
742
69
4.0
50.4
374
3-11
12+
34
0.8
24.8
73
34
0.7
24.8
65
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
2000
18.0
100.0
104
487
4.4
100.0
101
429
3.9
100.0
107
32
0.3
100.0
117
90
0.8
253
14.5
12.7
84
198
11.4
40.7
262
1056
24.0
52.8
139
151
3.4
31.0
79
275
6.2
64.1
172
690
14.0
34.5
81
138
2.8
28.4
64
154
3.1
35.9
86
Total
36
1.2
100.0
428
346
11.5
17.3
66
19
0.6
3.8
14
115
3.8
26.8
105
32
1.9
100.0
742
90
2.0
90
3.0

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
100.0
100
Total
100.0
79
293
2.3
100.0
100
746
5.8
100.0
100
293
2.6
100.0
117
669
6.0
100.0
105
1797
13.9
100.0
100
796
6.2
100.0
100
1642
14.8
100.0
107
668
6.0
100.0
98
1-2
3-11
100.0
198
12+
Total
100.0
288
23
1.3
3.5
23
209
4.8
71.4
210
332
7.5
49.6
131
84
1.7
28.6
75
314
6.4
46.9
110
49
1.6
16.9
72
74
2.4
11.0
42
436
25.0
26.6
180
116
6.7
17.4
108
207
4.7
12.6
34
143
3.2
21.4
53
998
20.2
60.8
145
409
8.3
61.2
135
305
10.1
18.6
73
208
6.9
31.1
112
Nordstrom's
Sears
Kohl's
Amazon

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
eBay
At Stadium/Arena
League/Team store

Total
366
2.8
100.0
100
634
4.9
100.0
100
Total
366
3.3
100.0
117
608
5.5
100.0
112
1-2
137
7.9
37.4
278
183
10.5
30.1
214
3-11
50
1.1
13.5
40
15
0.3
2.5
7
12+
180
3.6
49.1
128
410
8.3
67.4
169
Total
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
3116
28.1
93.2
95
923
8.3
100.0
89
1306
11.8
100.0
111
57
385
22.1
11.5
75
155
8.9
16.8
95
77
4.4
5.9
42
34
1153
26.2
34.5
88
444
10.1
48.1
108
336
7.6
25.7
72
1577
31.9
47.2
108
324
6.6
35.1
70
893
18.1
68.4
171
24
1008
33.3
30.1
113
118
3.9
12.8
42
600
19.8
45.9
188
14
0.8
100.0
100
518
0.5
79.9
61
518
1.9
46.9
229
35
0.5
33.0
57
300
0.5
20.1
57
49
184
97
3.2
16.0
66

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Other outlet
Dont know

Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
Total
4.7
100.0
117
311
2.8
59.5
58
329
3.0
94.0
86
1-2
2.0
6.7
49
85
4.9
16.2
101
3-11
4.2
35.5
104
190
4.3
36.2
89
100
2.3
28.7
66
12+
6.1
57.9
152
37
0.7
7.1
16
228
4.6
65.3
135
Total
1.6
9.4
40
227
7.5
43.3
155
73
2.4
20.9
71

Hockey: NHL
Watched
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
1-2
725
100.0
6.4
342
3+
2299
100.0
20.3
847
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
47.2
9.2
141
113
15.6
8.1
141
108
14.9
12.8
196
36.9
22.7
110
176
7.7
12.6
69
532
23.1
63.0
305
139
6.1
100.0
408

1872
1793
100.0
100.0
16.5
15.8
849
544
45.4
22.8
136
178
9.5
12.8
86
532
28.4
63.0
374
139
7.4
100.0
501
30.4
14.6
91
176
9.8
12.6
88
108
6.0
12.8
79
139
7.8
100.0
524
Tablet
1273
100.0
11.2
206
16.2
5.5
48
48
3.8
3.4
34
19
1.5
2.2
19
139
10.9
100.0
737

Hockey: NHL
Watched
Champ's Sports
Hibbett Sports
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
1-2
3+
121
121
5.9
100.0
100
16.7
16.7
282
6.8
16.7
114
Tablet
314
2.4
100.0
100
102
4.4
37.4
183
66
3.5
24.1
145
72
4.0
26.3
165
72
5.6
26.3
232
142
1.1
100.0
100
67
2.9
65.9
264
30
1.6
30.0
148
36
2.0
35.8
184
36
2.8
35.8
260
Athletes Foot
Finish Line

Hockey: NHL
Watched
Foot Locker
Walmart
Target
Kmart
Macy's
Total
36
0.3
100.0
100
137
1.1
100.0
100
1-2
3+
36
1.5
100.0
563

36
36
1.9
2.0
100.0
100.0
691
721
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
42
5.7
2.1
33
305
13.3
15.2
77
19
0.8
3.8
19
115
5.0
26.8
138
297
15.9
14.8
92
19
1.0
3.8
23
115
6.1
26.8
169
191
10.7
9.6
62
90
3.9
90
4.8
90
5.0
Tablet
36
2.8
100.0
1016
139
10.9
7.0
63
52
2.9
12.1
80
90
7.0

Hockey: NHL
Watched
Total
100.0
100
1-2
3+
100.0
379

100.0
100.0
466
486
Tablet
100.0
685
49
2.2
16.9
95
32
1.4
4.8
24
49
2.8
16.9
122
49
3.9
16.9
171
74
3.9
11.0
68
305
13.3
18.6
95
208
9.0
31.1
147
208
11.1
12.6
80
208
11.1
31.1
180
147
8.2
9.0
59
50
2.8
7.4
45
147
11.5
9.0
83
50
3.9
7.4
63
Nordstrom's
Sears
Kohl's
Amazon
293
2.3
100.0
100
746
5.8
100.0
100
1797
13.9
100.0
100
796
6.2
100.0
100
42
5.7
6.2
100

Hockey: NHL
Watched
eBay
At Stadium/Arena
League/Team store

Total
366
2.8
100.0
100
634
4.9
100.0
100
1-2
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
341
47.0
10.2
159
43
5.9
4.7
64
235
32.4
18.0
306
14
0.8
100.0
100
518
2.0
20.1
236
49
3+
Tablet
97
4.2
16.0
86
97
5.4
16.0
111
97
7.7
16.0
156
787
43.9
23.5
148
50
2.8
5.4
30
496
27.7
38.0
262
14
710
55.7
21.2
188
50
3.9
5.4
42
419
32.9
32.1
311
14
0.8
20.1
95
1.1
20.1
134
667
29.0
19.9
98
75
3.3
8.1
35
365
15.9
28.0
150
379
20.2
11.3
68
68
3.6
7.4
39
248
13.2
19.0
125
49

Hockey: NHL
Watched
Other outlet
Dont know

Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
1-2
6.7
9.4
168
3+
227
9.9
43.3
204
73
3.2
20.9
93

2.6
9.4
65
14
227
0.8
12.6
2.8
43.3
16
262
73
52
3.9
2.9
20.9
14.9
114
85
Tablet
227
17.8
43.3
369

Hockey: NHL
Watched
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
Smart
Phone
1090
100.0
9.6
478
Total
Mobile
10933
100.0
84.5
3752
Tablet
6801
100.0
52.6
2256
Smart
Phone
10242
100.0
79.2
3632
43.8
12.8
131
128
11.8
9.2
106
89
8.2
10.6
108
139
12.8
100.0
861
34.3
86.9
103
1206
11.0
84.0
99
933
8.5
94.9
112
192
1.8
100.0
118
354
3.2
91.1
108
120
1.1
70.2
33.2
52.3
99
758
11.1
52.8
100
332
4.9
33.8
64
192
2.8
100.0
190
176
2.6
45.2
86
120
1.8
70.2
35.5
84.1
106
1206
11.8
84.0
106
933
9.1
94.9
120
192
1.9
100.0
126
299
2.9
77.0
97
120
1.2
70.2

Hockey: NHL
Watched
Champ's Sports
Hibbett Sports
121
Total
Mobile
83
297
2.7
100.0
118
43
0.4
50.3
60
607
Tablet
134
297
4.4
100.0
190
43
0.6
50.3
96
338
Smart
Phone
89
297
2.9
100.0
126
43
0.4
50.3
64
543
5.9
100.0
100
11.1
16.7
188
5.6
79.4
94
5.0
44.2
84
5.3
71.0
90
314
2.4
100.0
100
36
3.3
13.0
134
314
2.9
100.0
118
211
3.1
67.3
128
278
2.7
88.7
112
142
1.3
100.0
118
142
2.1
100.0
190
142
1.4
100.0
126
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
Smart
Phone
Athletes Foot
Finish Line
142
1.1
100.0
100

Hockey: NHL
Watched
Foot Locker
Walmart
Target
Kmart
Macy's
Total
36
0.3
100.0
100
137
1.1
100.0
100
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
Smart
Phone
36
3.3
100.0
1186
142
13.0
7.1
75
52
4.8
12.1
131
90
8.2
Total
Mobile
36
0.3
100.0
118
137
1.2
100.0
118
Tablet
36
0.5
100.0
190
34
0.5
24.8
47
1603
14.7
71.7
85
198
1.8
35.2
42
421
3.9
89.8
106
32
0.3
100.0
118
133
1.2
1186
17.4
53.1
101
110
1.6
19.6
37
369
5.4
78.7
150
32
0.5
100.0
190
133
2.0
Smart
Phone
137
1.3
100.0
126
1313
12.8
58.8
74
162
1.6
28.9
36
404
3.9
86.1
109
32
0.3
100.0
126
133
1.3

Hockey: NHL
Watched
Total
100.0
100
Smart
Phone
100.0
800
Total
Mobile
100.0
118
Tablet
100.0
190
Smart
Phone
100.0
126
275
2.5
93.9
111
543
5.0
72.8
86
275
4.0
93.9
178
266
3.9
35.6
68
106
1.0
36.1
46
476
4.6
63.8
81
1449
13.3
80.7
95
540
4.9
67.8
80
543
8.0
30.2
57
214
3.2
26.9
51
1449
14.1
80.7
102
540
5.3
67.8
86
Nordstrom's
Sears
Kohl's
Amazon
293
2.3
100.0
100
746
5.8
100.0
100
1797
13.9
100.0
100
796
6.2
100.0
100
147
13.5
9.0
97
50
4.5
7.4
74

Hockey: NHL
Watched
eBay
At Stadium/Arena
League/Team store

Total
366
2.8
100.0
100
634
4.9
100.0
100
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
0.8
100.0
100
518
Smart
Phone
97
8.9
16.0
182
236
21.7
7.1
73
15
1.4
1.7
15
221
20.2
16.9
192
Total
Mobile
317
2.9
86.5
102
593
5.4
93.4
110
Tablet
207
3.0
56.6
108
121
1.8
19.1
36
Smart
Phone
317
3.1
86.5
109
593
5.8
93.4
118
3508
32.1
91.7
108
1130
10.3
93.5
111
1251
11.4
91.5
108
109
2345
34.5
61.3
117
561
8.2
46.4
88
896
13.2
65.5
125
109
3261
31.8
85.2
108
1074
10.5
88.8
112
1153
11.3
84.3
107
71
1.0
100.0
118
518
1.6
100.0
190
442
0.7
65.0
82
478

Hockey: NHL
Watched
Other outlet
Dont know

Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
Smart
Phone
52
4.8
14.9
140
Total
Mobile
4.7
100.0
118
500
4.6
80.1
95
308
2.8
69.4
82
Tablet
6.5
85.2
162
338
5.0
54.1
103
260
3.8
58.6
112
Smart
Phone
4.7
92.3
117
485
4.7
77.8
98
308
3.0
69.4
88

Hockey: NHL
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
Twitter
Twitter Users Do
Users Not Follow
5291
1100
100.0
100.0
40.9
8.5
2069
251
39.1
47.9
117
534
10.1
37.2
91
665
12.6
67.7
165
192
3.6
100.0
244
216
4.1
55.7
136
24
0.5
14.3
22.8
5.8
68
206
18.8
14.4
169
Total
4191
100.0
32.4
1817
Daily
1340
100.0
10.4
433
4-6 Days
a Week
584
100.0
4.5
213
1-3 Days
a Week
874
100.0
6.8
429
43.4
42.1
130
328
7.8
22.9
71
665
15.9
67.7
209
192
4.6
100.0
309
216
5.2
55.7
172
24
0.6
14.3
32.3
10.0
97
187
14.0
13.0
126
36.5
4.9
109
63
10.8
4.4
97
49.1
9.9
147
83
9.5
8.4
125
139
15.9
72.6
1074
66
4.9
17.1
165
24
1.8
14.3
150
25.7
38.6
855

Hockey: NHL
Champ's Sports
Hibbett Sports
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
Twitter
Twitter Users Do
Users Not Follow
35
134
2.5
45.2
111
43
0.8
50.3
123
259
45
4-6 Days
a Week
Daily
138
34
2.5
11.5
111
121
100
11.5
33.7
500
43
4.9
50.3
745
64
7.3
8.3
123
5.9
100.0
100
4.9
33.8
83
4.1
5.9
69
5.1
28.0
86
9.0
15.8
153
314
2.4
100.0
100
212
4.0
67.4
165
69
6.3
21.9
258
143
3.4
45.5
140
36
2.7
11.5
111
30
5.2
9.7
214
142
1.1
100.0
100
107
2.0
75.7
185
107
2.6
75.7
233
36
2.7
25.6
247
30
5.2
21.4
474
Athletes Foot
Finish Line
1-3 Days
a Week
Total
44
134
3.2
45.2
140
43
1.0
50.3
155
214
36
4.1
11.3
168

Hockey: NHL
Foot Locker
Walmart
Target
Kmart
Macy's
Total
36
0.3
100.0
100
137
1.1
100.0
100
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
Twitter
Twitter Users Do
Users Not Follow
36
0.7
100.0
244
69
69
1.3
6.3
50.4
50.4
123
593
810
15.3
36.3
89
148
2.8
26.3
64
231
4.4
49.2
120
32
0.6
100.0
244
133
2.5
290
26.4
13.0
153
54
4.9
9.7
114
89
8.1
18.9
222
Total
36
0.8
100.0
309
520
12.4
23.3
72
93
2.2
16.6
51
142
3.4
30.3
93
32
0.8
100.0
309
133
3.2
Daily
4-6 Days
a Week
1-3 Days
a Week
36
4.1
100.0
1480
90
15.3
4.0
89
219
25.1
9.8
145
56
6.4
9.9
147
52
5.9
11.1
164
32
3.7
100.0
1480
90
15.3

Hockey: NHL
Total
100.0
100
Twitter
Twitter Users Do
Users Not Follow
100.0
244
Total
100.0
309
Daily
4-6 Days
a Week
67.4
1494
1-3 Days
a Week
Nordstrom's
Sears
Kohl's
Amazon
293
2.3
100.0
100
746
5.8
100.0
100
267
5.0
35.7
87
147
13.4
19.7
232
120
2.9
16.0
50
1797
13.9
100.0
100
796
6.2
100.0
100
464
8.8
25.8
63
369
7.0
46.4
113
87
7.9
4.8
57
87
7.9
10.9
128
377
9.0
21.0
65
283
6.7
35.5
110
79
9.1
10.6
157
173
12.9
9.6
93
111
8.2
13.9
134
32
5.5
1.8
40
59
6.7
3.3
48
59
6.7
7.4
109

Hockey: NHL
eBay
At Stadium/Arena
League/Team store

Total
366
2.8
100.0
100
634
4.9
100.0
100
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
0.8
100.0
100
518
Twitter
Twitter Users Do
Users Not Follow
95
1.8
14.9
36
1615
30.5
42.2
103
653
12.3
54.0
132
558
10.5
40.8
100
332
388
35.3
10.1
119
304
27.6
25.1
295
62
5.6
4.5
53
Total
Daily
4-6 Days
a Week
1-3 Days
a Week
95
2.3
14.9
46
63
4.7
9.9
95
32
5.5
5.1
112
1227
29.3
32.1
99
349
8.3
28.9
89
496
11.8
36.3
112
650
48.5
17.0
164
77
5.7
6.4
61
316
23.6
23.1
223
219
37.5
5.7
127
119
20.4
9.8
218
51
8.8
3.7
83
131
14.9
3.4
51
332
243
49
40
90
10.4
6.6
98

Hockey: NHL
Other outlet
Dont know

Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
Twitter
Twitter Users Do
Users Not Follow
6.3
64.1
157
72
23
1.4
2.0
11.5
3.6
28
42
121
15
2.3
1.4
27.3
3.4
67
40
Total
7.9
64.1
198
49
1.2
7.9
24
106
2.5
23.8
74
Daily
18.2
47.0
453
14
1.1
2.3
22
47
3.5
10.6
103
4-6 Days
a Week
8.4
9.4
209
1-3 Days
a Week
4.6
7.7
115

Hockey: NHL
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
Less than
Facebook
Week
Users Not Follow
1393
9587
2368
100.0
100.0
100.0
10.8
74.1
18.3
742
3047
388
53.3
17.2
160
78
5.6
5.5
51
582
41.8
59.2
550
53
3.8
27.4
255
31.8
70.6
95
789
8.2
55.0
74
959
10.0
97.6
132
192
2.0
100.0
135
326
3.4
83.8
113
101
1.0
58.9
16.4
9.0
49
245
10.3
17.0
93
Total
7218
100.0
55.8
2659
Daily
1903
100.0
14.7
782
36.8
61.6
110
544
7.5
37.9
68
959
13.3
97.6
175
192
2.7
100.0
179
326
4.5
83.8
150
101
1.4
58.9
41.1
18.1
123
306
16.1
21.3
145
63
3.3
6.4
43
139
7.3
72.6
493
121
6.4
31.2
212
101
5.3
58.9
4-6 Days
a Week
1062
100.0
8.2
371
34.9
8.6
105
80
7.6
5.6
68
227
21.3
23.1
281

Hockey: NHL
Champ's Sports
Hibbett Sports
Less than
Facebook
Total
Week
Users Not Follow
100
79
297
229
2.3
2.4
100.0
76.9
100
104
86
43
0.7
0.4
100.0
50.3
100
68
765
29
409
143
Total
106
229
3.2
76.9
138
43
0.6
50.3
90
266
Daily
400
34
1.8
11.5
78
18
64
5.9
100.0
100
2.1
3.8
36
4.3
53.5
72
6.1
18.7
102
3.7
34.7
62
1.0
2.4
16
6.0
8.3
101
314
2.4
100.0
100
41
2.9
13.0
120
174
1.8
55.3
75
69
2.9
21.9
120
105
1.5
33.3
60
71
3.7
22.5
153
142
1.1
100.0
100
41
2.9
28.7
266
71
0.7
49.9
67
71
1.0
49.9
89
71
3.7
49.9
339
Athletes Foot
Finish Line
4-6 Days
a Week

Hockey: NHL
Foot Locker
Walmart
Target
Kmart
Macy's
Less than
Facebook
Total
Week
Users Not Follow
36
0.3
100.0
100
137
103
69
1.1
1.1
2.9
100.0
75.2
50.4
100
102
275
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
211
15.2
9.5
88
38
2.7
6.7
62
90
6.5
19.2
178
43
3.1
2033
21.2
90.9
123
562
5.9
100.0
135
386
4.0
82.2
111
32
0.3
100.0
135
133
1.4
684
28.9
30.6
167
199
8.4
35.5
194
117
4.9
24.9
136
Total
Daily
4-6 Days
a Week
34
0.5
24.8
44
1349
18.7
60.3
108
362
5.0
64.5
116
269
3.7
57.3
103
32
0.4
100.0
179
133
1.8
160
8.4
7.2
49
19
1.0
3.3
23
102
5.3
21.7
147
225
21.2
10.1
122
56
5.3
10.0
121
90
8.4

Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
100.0
32.6
100.0
100
303
135
Total
100.0
179
Daily
4-6 Days
a Week
67.4
820
Nordstrom's
Sears
Kohl's
Amazon
293
2.3
100.0
100
746
5.8
100.0
100
1797
13.9
100.0
100
796
6.2
100.0
100
40
2.9
5.4
50
241
2.5
82.1
111
679
7.1
91.1
123
113
8.1
6.3
59
113
8.1
14.3
132
1203
12.5
66.9
90
588
6.1
73.9
100
367
15.5
49.3
269
241
3.3
82.1
147
312
4.3
41.8
75
39
2.1
5.3
36
79
7.5
10.6
129
118
5.0
6.6
36
48
2.0
6.1
33
1085
15.0
60.4
108
540
7.5
67.8
122
324
17.0
18.0
123
212
11.1
26.6
181
101
9.5
5.6
68
69
6.5
8.7
105

Hockey: NHL
eBay
At Stadium/Arena
League/Team store

Less than
Facebook
Total
Week
Users Not Follow
366
307
2.8
3.2
100.0
83.8
100
113
634
308
69
4.9
3.2
2.9
100.0
48.5
11.0
100
65
60
Total
307
4.3
83.8
150
238
3.3
37.5
67
Daily
50
2.6
13.5
92
63
3.3
9.9
67
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
1759
24.4
46.0
82
507
7.0
41.9
75
745
10.3
54.5
98
109
438
23.0
11.4
78
34
1.8
2.8
19
283
14.9
20.7
141
37
1.5
100.0
179
292
2.0
34.2
232
68
0.8
100.0
100
518
227
16.3
5.9
55
154
11.0
12.7
118
38
2.8
2.8
26
2817
29.4
73.6
99
1077
11.2
89.1
120
951
9.9
69.6
94
109
1.1
100.0
135
369
1057
44.6
27.6
151
570
24.1
47.1
257
206
8.7
15.1
82
77
4-6 Days
a Week
32
3.0
5.1
62
339
31.9
8.9
108
64
6.0
5.3
64
51
4.8
3.7
46
224

Hockey: NHL
Other outlet
Dont know

Less than
Facebook
Total
Week
Users Not Follow
4.0
3.8
3.2
100.0
71.2
14.8
100
96
81
624
35
311
205
4.8
2.5
3.2
8.7
100.0
5.6
49.9
32.9
100
52
67
180
444
59
314
52
3.4
4.2
3.3
2.2
100.0
13.2
70.8
11.8
100
122
96
64
Total
4.0
56.4
101
106
1.5
17.0
30
262
3.6
59.1
106
Daily
3.6
13.2
89
14
0.8
2.3
16
129
6.8
29.1
198
4-6 Days
a Week
21.1
43.2
526
27
2.5
6.0
73

Hockey: NHL
Sports Authority
Dunham Sports
Total
12933
100.0
100.0
4317
33.4
100.0
100
1436
11.1
100.0
100
983
7.6
100.0
100
192
1.5
100.0
100
388
3.0
100.0
100
171
1.3
100.0
1-3 Days
a Week
1631
100.0
12.6
443
27.2
10.3
81
22
1.4
1.5
12
87
5.3
8.8
70
204
12.5
52.6
417
Less than
Once a
Week Past Year
2621
1190
100.0
100.0
20.3
9.2
1062
439
40.5
24.6
121
136
5.2
9.5
47
582
22.2
59.2
292
53
2.0
27.4
135
36.9
10.2
111
163
13.7
11.3
123
73
6.2
7.5
81
139
11.7
72.6
789
Ever
Partic.
3383
100.0
26.2
733
21.7
17.0
65
208
6.1
14.5
55
115
3.4
11.7
45
139
4.1
72.6
277
144
4.3
37.1
142
24
0.7
14.3

Hockey: NHL
Champ's Sports
Hibbett Sports
Total
100
297
2.3
100.0
100
86
0.7
100.0
100
765
5.9
100.0
100
314
2.4
100.0
100
1-3 Days
a Week
100
6.2
33.7
268
Less than
Once a
Week Past Year
Ever
Partic.
55
38
1.1
12.8
49
29
94
3.6
31.7
156
43
1.6
50.3
248
154
64
64
1.8
3.8
30
5.9
20.1
99
5.4
8.4
92
1.9
8.4
32
34
1.3
10.8
53
41
3.4
13.0
141
108
3.2
34.5
132
41
3.4
28.7
312
41
1.2
28.7
110
Athletes Foot
Finish Line
142
1.1
100.0
100

Hockey: NHL
Foot Locker
Walmart
Target
Kmart
Macy's
Total
36
0.3
100.0
100
137
1.1
100.0
100
2235
17.3
100.0
100
562
4.3
100.0
100
469
3.6
100.0
100
32
0.2
100.0
100
133
1.0
1-3 Days
a Week
Less than
Once a
Week Past Year
34
1.3
24.8
123
345
21.1
15.4
122
75
4.6
13.3
105
77
4.7
16.4
130
32
2.0
100.0
793
Ever
Partic.
68
2.0
49.6
190
619
23.6
27.7
137
213
8.1
37.9
187
90
3.4
19.2
95
214
18.0
9.6
104
75
6.3
13.3
144
50
4.2
10.6
115
499
14.7
22.3
85
75
2.2
13.3
51
170
5.0
36.2
138
43
1.7
90
7.5
90
2.6

Hockey: NHL
Total
100.0
100
1-3 Days
a Week
Less than
Once a
Week Past Year
32.6
67.4
161
732
Ever
Partic.
67.4
258
Nordstrom's
Sears
Kohl's
Amazon
293
2.3
100.0
100
746
5.8
100.0
100
161
9.9
21.6
171
241
9.2
82.1
405
32
1.2
4.3
21
1797
13.9
100.0
100
796
6.2
100.0
100
489
30.0
27.2
216
115
7.0
14.4
114
171
6.5
9.5
47
144
5.5
18.1
89
74
2.2
25.3
97
90
2.7
12.1
46
63
5.3
3.5
38
796
23.5
44.3
169
328
9.7
41.2
158

Hockey: NHL
eBay
At Stadium/Arena
League/Team store

Less than
Once a
Week Past Year
63
5.3
17.1
186
27
1.0
4.2
21
Total
366
2.8
100.0
100
634
4.9
100.0
100
1-3 Days
a Week
257
15.8
70.3
557
116
7.1
18.4
146
Ever
Partic.
180
5.3
49.1
188
288
8.5
45.5
174
3827
29.6
100.0
100
1209
9.3
100.0
100
1367
10.6
100.0
100
109
333
20.4
8.7
69
178
10.9
14.8
117
107
6.6
7.8
62
48
649
24.8
17.0
84
230
8.8
19.1
94
304
11.6
22.2
110
24
413
34.7
10.8
117
25
2.1
2.1
23
304
25.5
22.2
242
37
923
27.3
24.1
92
196
5.8
16.2
62
475
14.0
34.7
133
61
0.8
100.0
100
518
2.9
44.1
350
0.9
21.7
107
3.1
34.2
372
8
1.8
55.9
214
153

Hockey: NHL
Other outlet
Dont know

Total
4.0
100.0
100
624
4.8
100.0
100
444
3.4
100.0
100
1-3 Days
a Week
21
1.3
4.8
38
Less than
Once a
Week Past Year
0.7
1.5
17
92
39
3.5
3.3
14.7
6.2
73
68
85
20
3.3
1.7
19.2
4.6
95
50
Ever
Partic.
4.5
29.5
113
39
1.1
6.2
24
323
9.5
72.8
278

Spending on Sports Logo Apparel
Store/Stadium/Arena or Online:
Hockey: NHL
Amounts shown are dollars spent
Gender
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
Male
498573
100.0
52.1
261379
52.4
57.1
110
221393
44.4
46.6
89
15800
3.2
64.2
123
Female
459245
100.0
47.9
196382
42.8
42.9
89
254062
55.3
53.4
111
8801
1.9
35.8
75
Age
13-17
45452
100.0
4.7
5937
13.1
1.3
27
37921
83.4
8.0
168
1594
3.5
6.5
137
18-24
159226
100.0
16.6
25918
16.3
5.7
34
130432
81.9
27.4
165
2876
1.8
11.7
70
25-34
231359
100.0
24.2
178584
77.2
39.0
162
50240
21.7
10.6
44
2535
1.1
10.3
43
35-49
269651
100.0
28.2
143570
53.2
31.4
111
120556
44.7
25.4
90
5524
2.0
22.5
80

Hockey: NHL
Age
Total Purchasing
Bought Online
Don't Know

Household Income
Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
50+
252130
100.0
26.3
103751
41.1
22.7
86
136306
54.1
28.7
109
12073
4.8
49.1
186
Under
$25K
90745
100.0
9.5
41074
45.3
9.0
95
45482
50.1
9.6
101
4188
4.6
17.0
180
$25K$49.9K
149120
100.0
15.6
72869
48.9
15.9
102
74909
50.2
15.8
101
1342
0.9
5.5
35
$50K$99.9K
345613
100.0
36.1
143374
41.5
31.3
87
198002
57.3
41.6
115
4237
1.2
17.2
48
Re
$100K
&Over North East
372340
307302
100.0
100.0
38.9
32.1
200444
176633
53.8
57.5
43.8
38.6
113
120
157062
118019
42.2
38.4
33.0
24.8
85
77
14834
12650
4.0
4.1
60.3
51.4
155
160

Hockey: NHL
Region
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
North
Central
226977
100.0
23.7
87406
38.5
19.1
81
135989
59.9
28.6
121
3582
1.6
14.6
61
South
234439
100.0
24.5
106254
45.3
23.2
95
125446
53.5
26.4
108
2738
1.2
11.1
45
West
189100
100.0
19.7
87468
46.3
19.1
97
96000
50.8
20.2
102
5632
3.0
22.9
116
Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
$1-49
147525
100.0
15.4
64757
43.9
14.1
92
72030
48.8
15.1
98
10738
7.3
43.6
283
$50+
810293
100.0
84.6
393004
48.5
85.9
101
403425
49.8
84.9
100
13864
1.7
56.4
67

Hockey: NHL
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
187471
481432
100.0
100.0
19.6
50.3
140458
208131
74.9
43.2
30.7
45.5
157
90
44903
264050
24.0
54.8
9.4
55.5
48
110
2109
9250
1.1
1.9
8.6
37.6
44
75

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
177600
134813
100.0
100.0
18.5
14.1
81281
95181
45.8
70.6
17.8
20.8
96
148
92616
37522
52.1
27.8
19.5
7.9
105
56
3703
2109
2.1
1.6
15.1
8.6
81
61
Used Tablet
for Sports
105976
100.0
11.1
81021
76.5
17.7
160
24955
23.5
5.2
47

Hockey: NHL
Attended 4+ Games
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100

Phone for
Device for
Sports
Sports
117889
410726
100.0
100.0
12.3
42.9
90060
164728
76.4
40.1
19.7
36.0
160
84
25720
237052
21.8
57.7
5.4
49.9
44
116
2109
8946
1.8
2.2
8.6
36.4
70
85
Used Tablet
for Sports
274452
100.0
28.7
118844
43.3
26.0
91
146662
53.4
30.8
108
8946
3.3
36.4
127
Watched Onli

Phone for
Device for
Sports
Sports
389684
177600
100.0
100.0
40.7
18.5
155489
81281
39.9
45.8
34.0
17.8
83
96
225250
92616
57.8
52.1
47.4
19.5
116
105
8946
3703
2.3
2.1
36.4
15.1
89
81

Hockey: NHL
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
Used Tablet
for Sports
127695
100.0
13.3
72479
56.8
15.8
119
53622
42.0
11.3
85
1594
1.2
6.5
49
Used Smart
Phone for
Sports
170026
100.0
17.8
80026
47.1
17.5
98
86830
51.1
18.3
103
3170
1.9
12.9
73

Hockey: NHL
Attended
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
Total
587903
100.0
100.0
265158
45.1
100.0
94
312228
53.1
100.0
107
10517
1.8
100.0
70
1
171628
100.0
29.2
60369
35.2
22.8
74
104021
60.6
33.3
122
7238
4.2
68.8
164
2-3
228805
100.0
38.9
64331
28.1
24.3
59
163304
71.4
52.3
144
1169
0.5
11.1
20
4+
187471
100.0
31.9
140458
74.9
53.0
157
44903
24.0
14.4
48
2109
1.1
20.1
44
Total
855025
100.0
100.0
409260
47.9
100.0
100
426523
49.9
100.0
100
19243
2.3
100.0
88

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
Total
851424
100.0
99.6
409260
48.1
100.0
101
426523
50.1
100.0
101
15641
1.8
81.3
72
1-2
127004
100.0
14.9
78971
62.2
19.3
130
47499
37.4
11.1
75
533
0.4
2.8
16
3-11
242988
100.0
28.4
122157
50.3
29.8
105
114973
47.3
27.0
95
5858
2.4
30.4
94
12+
481432
100.0
56.3
208131
43.2
50.9
90
264050
54.8
61.9
110
9250
1.9
48.1
75
Total
322828
100.0
37.8
160190
49.6
39.1
104
158504
49.1
37.2
99
4135
1.3
21.5
50

Hockey: NHL
Watched
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
1-2
145228
100.0
17.0
78909
54.3
19.3
114
65888
45.4
15.4
91
432
0.3
2.2
12
3+
177600
100.0
20.8
81281
45.8
19.9
96
92616
52.1
21.7
105
3703
2.1
19.2
81

137665
248856
100.0
100.0
16.1
29.1
45648
146723
33.2
59.0
11.2
35.9
69
123
89374
100107
64.9
40.2
21.0
23.5
131
81
2642
2026
1.9
0.8
13.7
10.5
75
32
Tablet
159380
100.0
18.6
61470
38.6
15.0
81
95883
60.2
22.5
121
2026
1.3
10.5
49

Hockey: NHL
Watched
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
Smart
Phone
156074
100.0
18.3
119211
76.4
29.1
160
36330
23.3
8.5
47
533
0.3
2.8
13
Total
Mobile
798940
100.0
83.4
361734
45.3
79.0
95
414251
51.9
87.1
104
22955
2.9
93.3
112
Tablet
533769
100.0
55.7
278834
52.2
60.9
109
235540
44.1
49.5
89
19395
3.6
78.8
141
Smart
Phone
756484
100.0
79.0
341253
45.1
74.5
94
394614
52.2
83.0
105
20617
2.7
83.8
106

Hockey: NHL
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
Twitter
Twitter Users Do
Users Not Follow
332256
55264
100.0
100.0
34.7
5.8
139074
16535
41.9
29.9
30.4
3.6
88
63
186660
34447
56.2
62.3
39.3
7.2
113
126
6522
4283
2.0
7.7
26.5
17.4
76
302
Total
276992
100.0
28.9
122539
44.2
26.8
93
152213
55.0
32.0
111
2240
0.8
9.1
31
Daily
156019
100.0
16.3
64573
41.4
14.1
87
89739
57.5
18.9
116
1706
1.1
6.9
43
4-6 Days
a Week
25957
100.0
2.7
15080
58.1
3.3
122
10877
41.9
2.3
84
1-3 Days
a Week
34208
100.0
3.6
16110
47.1
3.5
99
17566
51.3
3.7
103
533
1.6
2.2
61

Hockey: NHL
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
Less than
Facebook
Week
Users Not Follow
60808
653842
128725
100.0
100.0
100.0
6.3
68.3
13.4
26776
349951
90848
44.0
53.5
70.6
5.8
76.4
19.8
92
112
148
34032
290415
32557
56.0
44.4
25.3
7.2
61.1
6.8
113
89
51
13476
5320
2.1
4.1
54.8
21.6
80
161
Total
525117
100.0
54.8
259104
49.3
56.6
103
257858
49.1
54.2
99
8155
1.6
33.1
60
Daily
144552
100.0
15.1
61565
42.6
13.4
89
79908
55.3
16.8
111
3079
2.1
12.5
83
4-6 Days
a Week
69005
100.0
7.2
56151
81.4
12.3
170
12855
18.6
2.7
38

Hockey: NHL
Total Purchasing
Bought Online
Don't Know

Total
957818
100.0
100.0
457761
47.8
100.0
100
475455
49.6
100.0
100
24602
2.6
100.0
100
1-3 Days
a Week
131860
100.0
13.8
52179
39.6
11.4
83
74605
56.6
15.7
114
5076
3.8
20.6
150
Less than
Once a
Week Past Year
179700
85524
100.0
100.0
18.8
8.9
89209
57416
49.6
67.1
19.5
12.5
104
140
90490
25573
50.4
29.9
19.0
5.4
101
60
2535
3.0
10.3
115
Ever
Partic.
257277
100.0
26.9
121930
47.4
26.6
99
127624
49.6
26.8
100
7723
3.0
31.4
117

Spending on Sports Logo Apparel Using
Computer/Tablet/Smart Phone:
Hockey: NHL
Gender

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
Male
221393
100.0
46.6
174218
78.7
45.0
97
1352
0.6
8.5
18
15146
6.8
38.0
82
30676
13.9
93.2
200
Female
254062
100.0
53.4
212537
83.7
55.0
103
14568
5.7
91.5
171
24730
9.7
62.0
116
2226
0.9
6.8
13
Age
13-17
37921
100.0
8.0
36549
96.4
9.5
118
18-24
130432
100.0
27.4
126215
96.8
32.6
119
335
0.9
0.8
11
1037
2.7
3.2
40
1934
1.5
4.9
18
2283
1.8
6.9
25
25-34
50240
100.0
10.6
28478
56.7
7.4
70
13077
26.0
82.1
777
7712
15.3
19.3
183
974
1.9
3.0
28
35-49
120556
100.0
25.4
69429
57.6
18.0
71
1118
0.9
7.0
28
21400
17.8
53.7
212
28609
23.7
87.0
343

Hockey: NHL
Age

Household Income
Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
50+
136306
100.0
28.7
126085
92.5
32.6
114
1726
1.3
10.8
38
8496
6.2
21.3
74
Under
$25K
45482
100.0
9.6
27557
60.6
7.1
74
7982
17.5
50.1
524
9943
21.9
24.9
261
$25K$49.9K
74909
100.0
15.8
65129
86.9
16.8
107
5431
7.3
34.1
217
1455
1.9
3.6
23
2893
3.9
8.8
56
$50K$99.9K
198002
100.0
41.6
173334
87.5
44.8
108
2507
1.3
15.7
38
18340
9.3
46.0
110
3820
1.9
11.6
28
Re
$100K
&Over North East
157062
118019
100.0
100.0
33.0
24.8
120735
104854
76.9
88.8
31.2
27.1
95
109
5431
4.6
34.1
137
10138
2332
6.5
2.0
25.4
5.8
77
24
26189
5402
16.7
4.6
79.6
16.4
241
66

Hockey: NHL
Region

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
North
Central
135989
100.0
28.6
119116
87.6
30.8
108
2507
1.8
15.7
55
14366
10.6
36.0
126
South
125446
100.0
26.4
107853
86.0
27.9
106
7982
6.4
50.1
190
2269
1.8
5.7
22
7343
5.9
22.3
85
West
96000
100.0
20.2
54933
57.2
14.2
70
20910
21.8
52.4
260
20158
21.0
61.3
303
Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
$1-49
72030
100.0
15.1
57387
79.7
14.8
98
6212
8.6
39.0
258
4317
6.0
10.8
71
4114
5.7
12.5
83
$50+
403425
100.0
84.9
329368
81.6
85.2
100
9709
2.4
61.0
72
35559
8.8
89.2
105
28788
7.1
87.5
103

Hockey: NHL

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
Total
Total
Watched
Attended 4+
Television
Games 12+ Games
44903
264050
100.0
100.0
9.4
55.5
44569
232090
99.3
87.9
11.5
60.0
122
108
8235
3.1
51.7
93
335
17714
0.7
6.7
0.8
44.4
9
80
6012
2.3
18.3
33

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
92616
37522
100.0
100.0
19.5
7.9
88604
37188
95.7
99.1
22.9
9.6
118
122
1979
2.1
12.4
64
1739
335
1.9
0.9
4.4
0.8
22
11
294
0.3
0.9
5
Used Tablet
for Sports
24955
100.0
5.2
24620
98.7
6.4
121
335
1.3
0.8
16

Hockey: NHL
Attended 4+ Games

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100

Phone for
Device for
Sports
Sports
25720
237052
100.0
100.0
5.4
49.9
25385
205092
98.7
86.5
6.6
53.0
121
106
8235
3.5
51.7
104
335
17714
1.3
7.5
0.8
44.4
16
89
6012
2.5
18.3
37
Used Tablet
for Sports
146662
100.0
30.8
124704
85.0
32.2
105
8235
5.6
51.7
168
7712
5.3
19.3
63
6012
4.1
18.3
59
Watched Onli

Phone for
Device for
Sports
Sports
225250
92616
100.0
100.0
47.4
19.5
193289
88604
85.8
95.7
50.0
22.9
105
118
8235
1979
3.7
2.1
51.7
12.4
109
64
17714
1739
7.9
1.9
44.4
4.4
94
22
6012
294
2.7
0.3
18.3
0.9
39
5

Hockey: NHL

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
Used Tablet
for Sports
53622
100.0
11.3
49610
92.5
12.8
114
1979
3.7
12.4
110
1739
3.2
4.4
39
294
0.5
0.9
8
Used Smart
Phone for
Sports
86830
100.0
18.3
82818
95.4
21.4
117
1979
2.3
12.4
68
1739
2.0
4.4
24
294
0.3
0.9
5

Hockey: NHL
Attended

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
Total
312228
100.0
100.0
265450
85.0
100.0
105
3097
1.0
100.0
30
13250
4.2
100.0
51
30432
9.7
100.0
141
1
104021
100.0
33.3
93311
89.7
35.2
110
7907
7.6
59.7
91
2802
2.7
9.2
39
2-3
163304
100.0
52.3
127570
78.1
48.1
96
3097
1.9
100.0
57
5008
3.1
37.8
37
27630
16.9
90.8
244
4+
44903
100.0
14.4
44569
99.3
16.8
122
335
0.7
2.5
9
Total
426523
100.0
100.0
362230
84.9
100.0
104
15920
3.7
100.0
111
37607
8.8
100.0
105
10766
2.5
100.0
36

Hockey: NHL
Watched
Computer/Tablet/Sm
Television

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
Total
426523
100.0
100.0
362230
84.9
100.0
104
15920
3.7
100.0
111
37607
8.8
100.0
105
10766
2.5
100.0
36
1-2
47499
100.0
11.1
40976
86.3
11.3
106
3826
8.1
24.0
241
593
1.2
1.6
15
2104
4.4
19.5
64
3-11
114973
100.0
27.0
89164
77.6
24.6
95
3859
3.4
24.2
100
19300
16.8
51.3
200
2650
2.3
24.6
33
12+
264050
100.0
61.9
232090
87.9
64.1
108
8235
3.1
51.7
93
17714
6.7
47.1
80
6012
2.3
55.8
33
Total
158504
100.0
37.2
154118
97.2
42.5
120
2352
1.5
14.8
44
1739
1.1
4.6
13
294
0.2
2.7
3

Hockey: NHL
Watched

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
1-2
65888
100.0
15.4
65514
99.4
18.1
122
373
0.6
2.3
17
3+
92616
100.0
21.7
88604
95.7
24.5
118
1979
2.1
12.4
64
1739
1.9
4.6
22
294
0.3
2.7
5

89374
100107
100.0
100.0
21.0
23.5
89080
96016
99.7
95.9
24.6
26.5
123
118
2352
2.3
14.8
70
1739
1.7
4.6
21
294
0.3
2.7
5
Tablet
95883
100.0
22.5
91792
95.7
25.3
118
2352
2.5
14.8
73
1739
1.8
4.6
22

Hockey: NHL
Watched

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
Smart
Phone
36330
100.0
8.5
34590
95.2
9.5
117
1739
4.8
4.6
57
Total
Mobile
414251
100.0
87.1
349425
84.4
90.3
104
15920
3.8
100.0
115
36139
8.7
90.6
104
12766
3.1
38.8
45
Tablet
235540
100.0
49.5
183245
77.8
47.4
96
15920
6.8
100.0
202
23610
10.0
59.2
120
12766
5.4
38.8
78
Smart
Phone
394614
100.0
83.0
329789
83.6
85.3
103
15920
4.0
100.0
120
36139
9.2
90.6
109
12766
3.2
38.8
47

Hockey: NHL

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
Twitter
Twitter Users Do
Users Not Follow
186660
34447
100.0
100.0
39.3
7.2
168527
29445
90.3
85.5
43.6
7.6
111
105
1763
0.9
11.1
28
3389
3389
1.8
9.8
8.5
8.5
22
117
12982
1613
7.0
4.7
39.5
4.9
100
68
Total
152213
100.0
32.0
139082
91.4
36.0
112
1763
1.2
11.1
35
11369
7.5
34.6
108
Daily
89739
100.0
18.9
89739
100.0
23.2
123
4-6 Days
a Week
10877
100.0
2.3
10877
100.0
2.8
123
1-3 Days
a Week
17566
100.0
3.7
16898
96.2
4.4
118
373
2.1
2.3
63
294
1.7
0.9
24

Hockey: NHL

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
Less than
Facebook
Week
Users Not Follow
34032
290415
32557
100.0
100.0
100.0
7.2
61.1
6.8
21568
236273
22429
63.4
81.4
68.9
5.6
61.1
5.8
78
100
85
1389
14568
1389
4.1
5.0
4.3
8.7
91.5
8.7
122
150
127
27406
7126
9.4
21.9
68.7
17.9
113
261
11075
12168
1613
32.5
4.2
5.0
33.7
37.0
4.9
470
61
72
Total
257858
100.0
54.2
213844
82.9
55.3
102
13179
5.1
82.8
153
20280
7.9
50.9
94
10555
4.1
32.1
59
Daily
79908
100.0
16.8
66177
82.8
17.1
102
3452
4.3
21.7
129
10278
12.9
25.8
153
4-6 Days
a Week
12855
100.0
2.7
12855
100.0
3.3
123

Hockey: NHL

Total
475455
100.0
100.0
386756
81.3
100.0
100
15920
3.3
100.0
100
39876
8.4
100.0
100
32903
6.9
100.0
100
1-3 Days
a Week
74605
100.0
15.7
57679
77.3
14.9
95
6630
8.9
41.6
265
10002
13.4
25.1
160
294
0.4
0.9
6
Less than
Once a
Week Past Year
90490
25573
100.0
100.0
19.0
5.4
77133
8066
85.2
31.5
19.9
2.1
105
39
3097
6256
3.4
24.5
19.5
39.3
102
731
10278
40.2
25.8
479
10261
974
11.3
3.8
31.2
3.0
164
55
Ever
Partic.
127624
100.0
26.8
72129
56.5
18.6
69
7608
6.0
47.8
178
25424
19.9
63.8
238
22463
17.6
68.3
254

Hockey: NHL
Gender
Sporting Goods Stores/Sport Specialty Stores
Specialty Athletic Footwear Stores
Discount/Department Stores
Online Retailers
Other Types of Outlets
Don't Know
Age
Total
957818
100.0
100.0
250553
Male
498573
100.0
52.1
156960
Female
459245
100.0
47.9
93593
13-17
45452
100.0
4.7
30803
18-24
159226
100.0
16.6
41261
25-34
231359
100.0
24.2
50938
35-49
269651
100.0
28.2
69723
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
31.5
62.6
120
5277
1.1
37.5
72
23463
4.7
21.5
41
83125
16.7
59.7
115
197003
39.5
47.8
92
32745
6.6
20.4
37.4
78
8799
1.9
62.5
130
85919
18.7
78.5
164
56158
12.2
40.3
84
214775
46.8
52.2
109
67.8
12.3
259
533
1.2
3.8
80
25.9
16.5
99
22.0
20.3
84
8253
3.6
58.6
243
18990
8.2
17.4
72
13230
5.7
9.5
39
137209
59.3
33.3
138
2740
1.2
25.9
27.8
99
546
0.2
3.9
14
32968
12.2
30.1
107
26112
9.7
18.7
67
112977
41.9
27.4
97
27325
10.1
14116
31.1
3.4
72
17562
11.0
16.1
97
33488
21.0
24.0
145
66915
42.0
16.3
98

Hockey: NHL
Gender
Total
100.0
100
Male
100.0
192
Female
Age
13-17
18-24
25-34
8.4
35
35-49
83.4
296

Hockey: NHL
Age
Online Retailers
Don't Know
Household Income
Re
Total
957818
100.0
100.0
250553
50+
252130
100.0
26.3
57828
Under
$25K
90745
100.0
9.5
22007
$25K$49.9K
149120
100.0
15.6
34715
$50K$99.9K
345613
100.0
36.1
65444
$100K
&Over North East
372340
307302
100.0
100.0
38.9
32.1
128388
80499
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
22.9
23.1
88
4744
1.9
33.7
128
39863
15.8
36.4
138
66454
26.4
47.7
181
80561
32.0
19.6
74
2680
1.1
24.3
8.8
93
1352
1.5
9.6
101
33301
36.7
30.4
321
12497
13.8
9.0
95
18505
20.4
4.5
47
3083
3.4
23.3
13.9
89
5231
3.5
37.2
239
27287
18.3
24.9
160
26118
17.5
18.8
120
53422
35.8
13.0
83
2346
1.6
18.9
26.1
72
4739
1.4
33.7
93
24370
7.1
22.3
62
82042
23.7
58.9
163
166893
48.3
40.5
112
2125
0.6
34.5
51.2
132
2755
0.7
19.6
50
24424
6.6
22.3
57
18626
5.0
13.4
34
172958
46.5
42.0
108
25191
6.8
26.2
32.1
100
7658
2.5
54.4
170
49404
16.1
45.2
141
29744
9.7
21.4
67
138159
45.0
33.6
105
1837
0.6

Hockey: NHL
Age
Household Income
Total
100.0
100
50+
8.2
31
Under
$25K
9.4
99
$25K$49.9K
7.2
46
$50K$99.9K
6.5
18
Re
$100K
&Over North East
76.9
5.6
198
17

Hockey: NHL
Region
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
North
Central
226977
100.0
23.7
80508
South
234439
100.0
24.5
50658
West
189100
100.0
19.7
38888
Total
957818
100.0
100.0
250553
$1-49
147525
100.0
15.4
65491
$50+
810293
100.0
84.6
185061
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
35.5
32.1
136
533
0.2
3.8
16
22381
9.9
20.5
86
27383
12.1
19.7
83
93826
41.3
22.8
96
2346
1.0
21.6
20.2
83
2585
1.1
18.4
75
26218
11.2
24.0
98
62836
26.8
45.1
184
85986
36.7
20.9
85
6156
2.6
20.6
15.5
79
3301
1.7
23.5
119
11379
6.0
10.4
53
19320
10.2
13.9
70
93807
49.6
22.8
115
22406
11.8
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
44.4
26.1
170
7233
4.9
51.4
334
24376
16.5
22.3
145
12933
8.8
9.3
60
33778
22.9
8.2
53
3714
2.5
22.8
73.9
87
6844
0.8
48.6
57
85006
10.5
77.7
92
126350
15.6
90.7
107
378000
46.6
91.8
109
29031
3.6

Hockey: NHL
Region
Total
100.0
100
North
Central
7.2
30
South
18.8
77
West
68.4
347
Total
100.0
100
$1-49
11.3
74
$50+
88.7
105

Hockey: NHL
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
Total
Attended 4+
Games
187471
100.0
19.6
45427
Total
Watched
Television
12+ Games
481432
100.0
50.3
122182
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
24.2
18.1
93
1232
0.7
8.8
45
4708
2.5
4.3
22
11203
6.0
8.0
41
121485
64.8
29.5
151
3414
1.8
25.4
48.8
97
4624
1.0
32.9
65
42178
8.8
38.6
77
82525
17.1
59.2
118
221027
45.9
53.7
107
8896
1.8

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
177600
134813
100.0
100.0
18.5
14.1
30278
45427
17.0
12.1
65
2312
1.3
16.4
89
7062
4.0
6.5
35
19371
10.9
13.9
75
115163
64.8
28.0
151
3414
1.9
33.7
18.1
129
1232
0.9
8.8
62
4708
3.5
4.3
31
3823
2.8
2.7
19
76209
56.5
18.5
131
3414
2.5
Used Tablet
for Sports
105976
100.0
11.1
34572
32.6
13.8
125
1232
1.2
8.8
79
4708
4.4
4.3
39
64159
60.5
15.6
141
1305
1.2

Hockey: NHL
Total
Attended 4+
Total
Games
100.0
10.4
100
53
Total
Watched
Television
12+ Games
27.2
54

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
10.4
10.4
56
74
Used Tablet
for Sports
4.0
36

Hockey: NHL
Attended 4+ Games
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4

Phone for
Device for
Sports
Sports
117889
410726
100.0
100.0
12.3
42.9
41560
112321
35.3
16.6
135
1232
1.0
8.8
71
4708
4.0
4.3
35
3823
3.2
2.7
22
63151
53.6
15.3
125
3414
2.9
27.3
44.8
105
4624
1.1
32.9
77
37992
9.2
34.7
81
55527
13.5
39.9
93
191670
46.7
46.5
109
8592
2.1
Used Tablet
for Sports
274452
100.0
28.7
89796
32.7
35.8
125
1232
0.4
8.8
31
23066
8.4
21.1
74
19849
7.2
14.3
50
131916
48.1
32.0
112
8592
3.1
Watched Onli

Phone for
Device for
Sports
Sports
389684
177600
100.0
100.0
40.7
18.5
112321
30278
28.8
44.8
110
4624
1.2
32.9
81
31189
8.0
28.5
70
55527
14.2
39.9
98
177432
45.5
43.1
106
8592
2.2
17.0
12.1
65
2312
1.3
16.4
89
7062
4.0
6.5
35
19371
10.9
13.9
75
115163
64.8
28.0
151
3414
1.9

Hockey: NHL
Attended 4+ Games
Phone for
Device for
Total
Sports
Sports
100.0
10.4
26.2
100
85
61
Used Tablet
for Sports
26.2
92
Watched Onli

Phone for
Device for
Sports
Sports
26.2
10.4
64
56

Hockey: NHL
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
Used Tablet
for Sports
127695
100.0
13.3
11393
Used Smart
Phone for
Sports
170026
100.0
17.8
30278
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
8.9
4.5
34
2312
1.8
16.4
123
4626
3.6
4.2
32
4016
3.1
2.9
22
104043
81.5
25.3
190
1305
1.0
17.8
12.1
68
1779
1.0
12.6
71
7062
4.2
6.5
36
19371
11.4
13.9
78
108122
63.6
26.3
148
3414
2.0

Hockey: NHL
Total
100.0
100
Used Tablet
for Sports
4.0
30
Used Smart
Phone for
Sports
10.4
59

Hockey: NHL
Attended
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
Total
587903
100.0
100.0
121292
1
171628
100.0
29.2
34763
2-3
228805
100.0
38.9
41103
4+
187471
100.0
31.9
45427
Total
855025
100.0
100.0
225329
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
20.6
100.0
79
4801
0.8
100.0
56
30468
5.2
100.0
45
98233
16.7
100.0
115
304504
51.8
100.0
120
28605
4.9
20.3
28.7
77
814
0.5
16.9
32
15803
9.2
51.9
81
42258
24.6
43.0
169
77989
45.4
25.6
106
18.0
33.9
69
2755
1.2
57.4
82
9956
4.4
32.7
38
44771
19.6
45.6
135
105029
45.9
34.5
107
25191
11.0
24.2
37.5
93
1232
0.7
25.7
45
4708
2.5
15.5
22
11203
6.0
11.4
41
121485
64.8
39.9
151
3414
1.8
26.4
100.0
101
13263
1.6
100.0
106
99099
11.6
100.0
101
132535
15.5
100.0
107
370778
43.4
100.0
101
14021
1.6

Hockey: NHL
Attended
Total
100.0
100
Total
100.0
142
2-3
88.1
322
4+
11.9
53
Total
100.0
48

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
Total
851424
100.0
99.6
225329
1-2
127004
100.0
14.9
17703
3-11
242988
100.0
28.4
85443
12+
481432
100.0
56.3
122182
Total
322828
100.0
37.8
78844
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
26.5
100.0
101
13263
1.6
100.0
106
99099
11.6
100.0
102
132535
15.6
100.0
107
369286
43.4
99.6
101
11912
1.4
13.9
7.9
53
6740
5.3
50.8
361
10137
8.0
10.2
70
30427
24.0
23.0
165
61996
48.8
16.7
114
35.2
37.9
134
1899
0.8
14.3
53
46784
19.3
47.2
169
19584
8.1
14.8
55
86263
35.5
23.3
83
3016
1.2
25.4
54.2
97
4624
1.0
34.9
65
42178
8.8
42.6
77
82525
17.1
62.3
118
221027
45.9
59.6
107
8896
1.8
24.4
35.0
93
2312
0.7
17.4
49
19551
6.1
19.7
53
19371
6.0
14.6
41
199336
61.7
53.8
144
3414
1.1

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
100.0
100
Total
85.0
41
1-2
3-11
21.5
36
12+
63.4
54
Total
24.4
31

Hockey: NHL
Watched
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
1-2
145228
100.0
17.0
48566
3+
177600
100.0
20.8
30278
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
33.4
21.6
128
17.0
13.4
65
2312
1.3
17.4
89
7062
4.0
7.1
35
19371
10.9
14.6
75
115163
64.8
31.1
151
3414
1.9
12489
8.6
12.6
75
84174
58.0
22.7
135

137665
248856
100.0
100.0
16.1
29.1
37413
44634
27.2
16.6
104
1080
0.8
8.1
53
17573
12.8
17.7
112
8232
6.0
6.2
41
69953
50.8
18.9
118
3414
2.5
17.9
19.8
69
1766
0.7
13.3
48
4353
1.7
4.4
15
13121
5.3
9.9
36
183677
73.8
49.5
172
1305
0.5
Tablet
159380
100.0
18.6
5436
3.4
2.4
13
1766
1.1
13.3
75
3054
1.9
3.1
17
13121
8.2
9.9
57
136004
85.3
36.7
198

Hockey: NHL
Watched
Total
100.0
100
1-2
3+
24.4
56

24.4
9.3
73
15
Tablet

Hockey: NHL
Watched
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
Smart
Phone
156074
100.0
18.3
39477
Total
Mobile
798940
100.0
83.4
225316
Tablet
533769
100.0
55.7
155018
Smart
Phone
756484
100.0
79.0
220077
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
25.3
17.5
97
533
0.3
4.0
23
2374
1.5
2.4
13
13121
8.4
9.9
58
99264
63.6
26.8
148
1305
0.8
28.2
89.9
108
14077
1.8
100.0
120
91432
11.4
83.6
100
98216
12.3
70.5
85
356585
44.6
86.6
104
13314
1.7
29.0
61.9
111
7930
1.5
56.3
101
62633
11.7
57.3
103
34678
6.5
24.9
45
262572
49.2
63.8
114
10938
2.0
29.1
87.8
111
13543
1.8
96.2
122
77344
10.2
70.7
90
98216
13.0
70.5
89
333990
44.2
81.1
103
13314
1.8

Hockey: NHL
Watched
Total
100.0
100
Smart
Phone
9.3
24
Total
Mobile
40.7
49
Tablet
33.4
60
Smart
Phone
40.7
51

Hockey: NHL
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
Twitter
Twitter Users Do
Users Not Follow
332256
55264
100.0
100.0
34.7
5.8
96725
12085
Total
276992
100.0
28.9
84640
Daily
156019
100.0
16.3
33787
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
29.1
38.6
111
5880
1.8
41.8
120
21777
6.6
19.9
57
29334
8.8
21.1
61
171502
51.6
41.6
120
7038
2.1
30.6
33.8
117
3126
1.1
22.2
77
13268
4.8
12.1
42
24057
8.7
17.3
60
145168
52.4
35.3
122
6733
2.4
21.7
13.5
83
1232
0.8
8.8
54
21.9
4.8
84
2755
5.0
19.6
339
8509
15.4
7.8
135
5277
9.5
3.8
66
26334
47.7
6.4
111
304
0.6
13515
8.7
9.7
60
106602
68.3
25.9
159
882
0.6
4-6 Days
a Week
25957
100.0
2.7
12108
1-3 Days
a Week
34208
100.0
3.6
13509
46.6
4.8
178
546
2.1
3.9
143
1075
4.1
1.0
36
3207
12.4
2.3
85
9020
34.8
2.2
81
39.5
5.4
151
533
1.6
3.8
106
4808
14.1
4.4
123
294
0.9
0.2
6
15064
44.0
3.7
102

Hockey: NHL
Total
100.0
100
Twitter
Twitter Users Do
Users Not Follow
21.5
0.9
62
16
Total
20.6
71
Daily
2.7
17
4-6 Days
a Week
1-3 Days
a Week

Hockey: NHL
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
Less than
Facebook
Week
Users Not Follow
60808
653842
128725
100.0
100.0
100.0
6.3
68.3
13.4
25236
173428
17713
41.5
10.1
159
814
1.3
5.8
91
7385
12.1
6.8
106
7040
11.6
5.1
80
14482
23.8
3.5
55
5852
9.6
26.5
69.2
101
10831
1.7
76.9
113
100938
15.4
92.3
135
97219
14.9
69.8
102
258325
39.5
62.7
92
13102
2.0
13.8
7.1
53
2755
2.1
19.6
146
29025
22.5
26.5
197
6828
5.3
4.9
36
71100
55.2
17.3
128
1305
1.0
Total
525117
100.0
54.8
155715
Daily
144552
100.0
15.1
38515
29.7
62.1
113
8077
1.5
57.4
105
71912
13.7
65.7
120
90391
17.2
64.9
118
187225
35.7
45.5
83
11797
2.2
26.6
15.4
102
4685
3.2
33.3
221
15845
11.0
14.5
96
20505
14.2
14.7
98
61836
42.8
15.0
100
3166
2.2
4-6 Days
a Week
69005
100.0
7.2
39147
56.7
15.6
217
5735
8.3
5.2
73
4585
6.6
3.3
46
19271
27.9
4.7
65
267
0.4

Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
100.0
17.9
40.0
4.0
100
281
59
30
Total
36.0
66
Daily
9.7
64
4-6 Days
a Week
0.8
11

Hockey: NHL
Online Retailers
Don't Know
Total
957818
100.0
100.0
250553
26.2
100.0
100
14077
1.5
100.0
100
109382
11.4
100.0
100
139283
14.5
100.0
100
411778
43.0
100.0
100
32745
3.4
1-3 Days
a Week
131860
100.0
13.8
19400
14.7
7.7
56
31722
24.1
29.0
211
45485
34.5
32.7
237
33144
25.1
8.0
58
2109
1.6
Less than
Once a
Week Past Year
179700
85524
100.0
100.0
18.8
8.9
58652
17667
32.6
23.4
125
3392
1.9
24.1
128
18611
10.4
17.0
91
19816
11.0
14.2
76
72975
40.6
17.7
94
6254
3.5
20.7
7.1
79
814
1.0
5.8
65
13553
15.8
12.4
139
6256
7.3
4.5
50
46619
54.5
11.3
127
615
0.7
Ever
Partic.
257277
100.0
26.9
34761
13.5
13.9
52
5558
2.2
39.5
147
24238
9.4
22.2
82
50673
19.7
36.4
135
117806
45.8
28.6
107
24243
9.4

Hockey: NHL
Total
100.0
100
1-3 Days
a Week
6.4
47
Less than
Once a
Week Past Year
19.1
1.9
102
21
Ever
Partic.
74.0
276

Hockey: NHL
Gender
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
Male
498573
100.0
52.1
498573
100.0
100.0
192
22432
4.5
100.0
192
193445
38.8
100.0
192
165398
33.2
100.0
192
89958
18.0
100.0
192
27340
5.5
100.0
Female
459245
100.0
47.9
Age
13-17
45452
100.0
4.7
22432
49.4
4.5
95
22432
49.4
100.0
2107
18-24
159226
100.0
16.6
56169
35.3
11.3
68
25-34
231359
100.0
24.2
137276
59.3
27.5
114
56169
35.3
29.0
175
137276
59.3
71.0
294
35-49
269651
100.0
28.2
165398
61.3
33.2
118
165398
61.3
100.0
355

Hockey: NHL
Gender
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
Male
192
Age
Female
13-17
18-24
25-34
35-49
459245
100.0
100.0
209
23020
5.0
100.0
209
197140
42.9
100.0
209
104253
22.7
100.0
209
100742
21.9
100.0
209
34090
7.4
100.0
209
23020
50.6
5.0
106
23020
50.6
100.0
2107
103057
64.7
22.4
135
94082
40.7
20.5
85
104253
38.7
22.7
81
103057
64.7
52.3
314
94082
40.7
47.7
198
104253
38.7
100.0
355

Hockey: NHL
Gender
Total
Male
Female
Age
13-17
18-24
25-34
35-49

Hockey: NHL
Age
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Household Income
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
50+
252130
100.0
26.3
117298
46.5
23.5
89
Under
$25K
90745
100.0
9.5
36866
40.6
7.4
78
$25K$49.9K
149120
100.0
15.6
60746
40.7
12.2
78
89958
35.7
100.0
380
27340
10.8
100.0
20184
22.2
10.4
110
1768
1.9
1.1
11
14610
16.1
16.2
171
304
0.3
1.1
38043
25.5
19.7
126
8416
5.6
5.1
33
11894
8.0
13.2
85
2394
1.6
8.8
$50K$99.9K
345613
100.0
36.1
180597
52.3
36.2
100
16494
4.8
73.5
204
68888
19.9
35.6
99
42661
12.3
25.8
71
31478
9.1
35.0
97
21075
6.1
77.1
Re
$100K
&Over North East
372340
307302
100.0
100.0
38.9
32.1
220364
141234
59.2
46.0
44.2
28.3
114
88
5937
5659
1.6
1.8
26.5
25.2
68
79
66331
47125
17.8
15.3
34.3
24.4
88
76
112552
42386
30.2
13.8
68.0
25.6
175
80
31977
38966
8.6
12.7
35.5
43.3
91
135
3567
7098
1.0
2.3
13.0
26.0

Hockey: NHL
Age
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Household Income
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
50+
380
134832
53.5
29.4
112
100742
40.0
100.0
380
34090
13.5
100.0
380
Under
$25K
12
53879
59.4
11.7
124
1061
1.2
4.6
49
25222
27.8
12.8
135
16275
17.9
15.6
165
10522
11.6
10.4
110
800
0.9
2.3
25
$25K$49.9K
56
88373
59.3
19.2
124
7867
5.3
34.2
220
15141
10.2
7.7
49
21017
14.1
20.2
129
35034
23.5
34.8
223
9314
6.2
27.3
175
$50K$99.9K
214
165016
47.7
35.9
100
10116
2.9
43.9
122
93178
27.0
47.3
131
33505
9.7
32.1
89
9025
2.6
9.0
25
19192
5.6
56.3
156
Re
$100K
&Over North East
34
81
151976
166068
40.8
54.0
33.1
36.2
85
113
3976
4943
1.1
1.6
17.3
21.5
44
67
63598
85208
17.1
27.7
32.3
43.2
83
135
33456
36518
9.0
11.9
32.1
35.0
83
109
46163
35549
12.4
11.6
45.8
35.3
118
110
4784
3851
1.3
1.3
14.0
11.3
36
35

Hockey: NHL
Age
Household Income
Total
50+
Under
$25K
$25K$49.9K
$50K$99.9K
Re
$100K
&Over North East

Hockey: NHL
Region
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
North
Central
226977
100.0
23.7
100577
44.3
20.2
85
16773
7.4
74.8
316
53637
23.6
27.7
117
18701
8.2
11.3
48
8799
3.9
9.8
41
2666
1.2
9.8
South
234439
100.0
24.5
138964
59.3
27.9
114
West
189100
100.0
19.7
117798
62.3
23.6
120
26860
11.5
13.9
57
58564
25.0
35.4
145
36864
15.7
41.0
167
16675
7.1
61.0
65823
34.8
34.0
172
45746
24.2
27.7
140
5329
2.8
5.9
30
901
0.5
3.3
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
$1-49
147525
100.0
15.4
78725
53.4
15.8
103
16773
11.4
74.8
485
26445
17.9
13.7
89
15529
10.5
9.4
61
17008
11.5
18.9
123
2970
2.0
10.9
$50+
810293
100.0
84.6
419848
51.8
84.2
100
5659
0.7
25.2
30
167000
20.6
86.3
102
149869
18.5
90.6
107
72950
9.0
81.1
96
24370
3.0
89.1

Hockey: NHL
Region
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
North
Central
41
126400
55.7
27.5
116
45144
19.9
22.9
97
25013
11.0
24.0
101
30788
13.6
30.6
129
25455
11.2
74.7
315
South
249
95475
40.7
20.8
85
5357
2.3
23.3
95
55504
23.7
28.2
115
11911
5.1
11.4
47
17919
7.6
17.8
73
4784
2.0
14.0
57
West
17
71302
37.7
15.5
79
12721
6.7
55.3
280
11283
6.0
5.7
29
30812
16.3
29.6
150
16486
8.7
16.4
83
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
$1-49
71
68800
46.6
15.0
97
5357
3.6
23.3
151
34381
23.3
17.4
113
19108
13.0
18.3
119
6327
4.3
6.3
41
3627
2.5
10.6
69
$50+
105
390445
48.2
85.0
100
17664
2.2
76.7
91
162758
20.1
82.6
98
85145
10.5
81.7
97
94415
11.7
93.7
111
30463
3.8
89.4
106

Hockey: NHL
Region
Total
North
Central
South
West
Total
$1-49
$50+

Hockey: NHL
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
Total
Attended 4+
Games
187471
100.0
19.6
113860
60.7
22.8
117
Total
Watched
Television
12+ Games
481432
100.0
50.3
277026
57.5
55.6
111
28943
15.4
15.0
76
61821
33.0
37.4
191
6726
3.6
7.5
38
16371
8.7
59.9
110713
23.0
57.2
114
89592
18.6
54.2
108
71445
14.8
79.4
158
5277
1.1
19.3

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
177600
134813
100.0
100.0
18.5
14.1
82117
66165
46.2
49.1
16.5
13.3
89
94
16773
9.4
74.8
403
29401
28943
16.6
21.5
15.2
15.0
82
106
33835
32915
19.1
24.4
20.5
19.9
110
141
2109
4307
1.2
3.2
2.3
4.8
13
34
Used Tablet
for Sports
105976
100.0
11.1
46074
43.5
9.2
84
15190
14.3
7.9
71
30884
29.1
18.7
169

Hockey: NHL

Attended 4+ Games
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
Total
Attended 4+
Games
306
73610
39.3
16.0
82
17998
9.6
78.2
399
24138
12.9
12.2
63
17643
9.4
16.9
86
13831
7.4
13.7
70
Total
Watched
Television
12+ Games
38
204406
42.5
44.5
89
4943
1.0
21.5
43
107494
22.3
54.5
108
18525
3.8
17.8
35
53205
11.1
52.8
105
20239
4.2
59.4
118
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
95483
53.8
20.8
112
3985
2.2
17.3
93
56559
31.8
28.7
155
20631
11.6
19.8
107
8868
5.0
8.8
47
5440
3.1
16.0
86
68648
50.9
14.9
106
17998
13.4
78.2
555
24138
17.9
12.2
87
17643
13.1
16.9
120
8868
6.6
8.8
63
Used Tablet
for Sports
59903
56.5
13.0
118
9253
8.7
40.2
363
24138
22.8
12.2
111
17643
16.6
16.9
153
8868
8.4
8.8
80

Hockey: NHL
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
Used Tablet
for Sports

Hockey: NHL
Attended 4+ Games
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0

Phone for
Device for
Sports
Sports
117889
410726
100.0
100.0
12.3
42.9
55027
224610
46.7
54.7
11.0
45.1
90
105
22926
19.4
11.9
96
27793
23.6
16.8
137
4307
3.7
4.8
39
110713
27.0
57.2
133
60686
14.8
36.7
86
50633
12.3
56.3
131
2579
0.6
9.4
Used Tablet
for Sports
274452
100.0
28.7
134907
49.2
27.1
94
63709
23.2
32.9
115
50105
18.3
30.3
106
18515
6.7
20.6
72
2579
0.9
9.4
Watched Onli

Phone for
Device for
Sports
Sports
389684
177600
100.0
100.0
40.7
18.5
210220
82117
53.9
46.2
42.2
16.5
104
89
16773
9.4
74.8
403
104696
29401
26.9
16.6
54.1
15.2
133
82
59431
33835
15.3
19.1
35.9
20.5
88
110
46093
2109
11.8
1.2
51.2
2.3
126
13

Hockey: NHL
Attended 4+ Games
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+

Phone for
Device for
Total
Sports
Sports
100
22
459245
62862
186116
47.9
53.3
45.3
100.0
13.7
40.5
100
111
95
23020
17998
4943
2.4
15.3
1.2
100.0
78.2
21.5
100
635
50
197140
24138
107494
20.6
20.5
26.2
100.0
12.2
54.5
100
99
127
104253
17643
18525
10.9
15.0
4.5
100.0
16.9
17.8
100
137
41
100742
3082
48848
10.5
2.6
11.9
100.0
3.1
48.5
100
25
113
34090
6305
3.6
1.5
100.0
18.5
100
43
Used Tablet
for Sports
33
139545
50.8
30.4
106
4943
1.8
21.5
75
85567
31.2
43.4
151
13531
4.9
13.0
45
29854
10.9
29.6
103
5649
2.1
16.6
58
Watched Onli

Phone for
Device for
Sports
Sports
179464
46.1
39.1
96
4943
1.3
21.5
53
107494
27.6
54.5
134
18525
4.8
17.8
44
43062
11.1
42.7
105
5440
1.4
16.0
39
95483
53.8
20.8
112
3985
2.2
17.3
93
56559
31.8
28.7
155
20631
11.6
19.8
107
8868
5.0
8.8
47
5440
3.1
16.0
86

Hockey: NHL
Attended 4+ Games
Phone for
Device for
Total
Sports
Sports
Used Tablet
for Sports
Watched Onli

Phone for
Device for
Sports
Sports

Hockey: NHL
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
Used Tablet
for Sports
127695
100.0
13.3
43938
34.4
8.8
66
812
0.6
3.6
27
9292
7.3
4.8
36
33835
26.5
20.5
153
Used Smart
Phone for
Sports
170026
100.0
17.8
80329
47.2
16.1
91
16240
9.6
72.4
408
29401
17.3
15.2
86
32580
19.2
19.7
111
2109
1.2
2.3
13

Hockey: NHL
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
Used Tablet
for Sports
Used Smart
Phone for
Sports
83756
65.6
18.2
137
1061
0.8
4.6
35
48413
37.9
24.6
184
20631
16.2
19.8
148
8868
6.9
8.8
66
4784
3.7
14.0
105
89697
52.8
19.5
110
3985
2.3
17.3
98
56559
33.3
28.7
162
20631
12.1
19.8
111
3082
1.8
3.1
17
5440
3.2
16.0
90

Hockey: NHL
Total
Used Tablet
for Sports
Used Smart
Phone for
Sports

Hockey: NHL
Attended
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
Total
587903
100.0
100.0
315278
53.6
100.0
103
1
171628
100.0
29.2
99925
58.2
31.7
112
2-3
228805
100.0
38.9
101493
44.4
32.2
85
4+
187471
100.0
31.9
113860
60.7
36.1
117
94746
16.1
100.0
80
140764
23.9
100.0
139
58693
10.0
100.0
106
21075
3.6
100.0
29924
17.4
31.6
86
41927
24.4
29.8
141
25494
14.9
43.4
158
2579
1.5
12.2
35879
15.7
37.9
78
37016
16.2
26.3
94
26473
11.6
45.1
123
2126
0.9
10.1
28943
15.4
30.5
76
61821
33.0
43.9
191
6726
3.6
11.5
38
16371
8.7
77.7
Total
855025
100.0
100.0
427633
50.0
100.0
96
22432
2.6
100.0
112
180705
21.1
100.0
105
131770
15.4
100.0
89
83882
9.8
100.0
104
8844
1.0
100.0

Hockey: NHL
Attended
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
Total
126
272625
46.4
100.0
97
17998
3.1
100.0
127
127047
21.6
100.0
105
53243
9.1
100.0
83
62195
10.6
100.0
101
12141
2.1
100.0
58
1
53
71703
41.8
26.3
87
2-3
33
127311
55.6
46.7
116
18904
11.0
14.9
54
27345
15.9
51.4
146
25454
14.8
40.9
141
84005
36.7
66.1
178
8254
3.6
15.5
33
22911
10.0
36.8
95
12141
5.3
100.0
149
4+
306
73610
39.3
27.0
82
17998
9.6
100.0
399
24138
12.9
19.0
63
17643
9.4
33.1
86
13831
7.4
22.2
70
Total
36
427393
50.0
100.0
104
18710
2.2
100.0
91
183573
21.5
100.0
104
97439
11.4
100.0
105
93582
10.9
100.0
104
34090
4.0
100.0
112

Hockey: NHL
Attended
Total
Total
2-3
4+
Total

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
Total
851424
100.0
99.6
425524
50.0
99.5
96
22432
2.6
100.0
112
180705
21.2
100.0
105
131770
15.5
100.0
90
81773
9.6
97.5
102
8844
1.0
100.0
1-2
127004
100.0
14.9
72622
57.2
17.0
110
6471
5.1
28.8
218
48529
38.2
26.9
189
13079
10.3
9.9
60
4543
3.6
5.4
38
3-11
242988
100.0
28.4
75875
31.2
17.7
60
15961
6.6
71.2
280
21463
8.8
11.9
44
29099
12.0
22.1
69
5785
2.4
6.9
25
3567
1.5
40.3
12+
481432
100.0
56.3
277026
57.5
64.8
111
110713
23.0
61.3
114
89592
18.6
68.0
108
71445
14.8
85.2
158
5277
1.1
59.7
Total
322828
100.0
37.8
178376
55.3
41.7
106
16773
5.2
74.8
222
106601
33.0
59.0
163
52893
16.4
40.1
95
2109
0.7
2.5
7

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
Total
36
425900
50.0
99.7
104
17649
2.1
94.3
86
183573
21.6
100.0
105
97439
11.4
100.0
105
93150
10.9
99.5
104
34090
4.0
100.0
112
1-2
54381
42.8
12.7
89
31086
24.5
16.9
119
11898
9.4
12.2
86
11019
8.7
11.8
82
379
0.3
1.1
8
3-11
51
167113
68.8
39.1
143
12706
5.2
67.9
218
44993
18.5
24.5
90
67016
27.6
68.8
253
28926
11.9
30.9
113
13472
5.5
39.5
156
12+
38
204406
42.5
47.8
89
4943
1.0
26.4
43
107494
22.3
58.6
108
18525
3.8
19.0
35
53205
11.1
56.9
105
20239
4.2
59.4
118
Total
144452
44.7
33.8
93
3985
1.2
21.3
51
103633
32.1
56.5
156
21720
6.7
22.3
62
9673
3.0
10.3
28
5440
1.7
16.0
47

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
Total
1-2
3-11
12+
Total

Hockey: NHL
Watched
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
1-2
145228
100.0
17.0
96259
66.3
22.5
127
77200
53.2
42.7
263
19059
13.1
14.5
76
3+
177600
100.0
20.8
82117
46.2
19.2
89
16773
9.4
74.8
403
29401
16.6
16.3
82
33835
19.1
25.7
110
2109
1.2
2.5
13

137665
248856
100.0
100.0
16.1
29.1
60763
130705
44.1
52.5
14.2
30.6
85
101
16773
812
12.2
0.3
74.8
3.6
520
14
37422
79476
27.2
31.9
20.7
44.0
135
158
4458
50418
3.2
20.3
3.4
38.3
19
117
2109
1.5
2.5
16
Tablet
159380
100.0
18.6
50483
31.7
11.8
61
812
0.5
3.6
22
17092
10.7
9.5
53
32580
20.4
24.7
118

Hockey: NHL
Watched
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
1-2
3+
48969
33.7
11.5
70
95483
53.8
22.3
112
3985
2.2
21.3
93
56559
31.8
30.8
155
20631
11.6
21.2
107
8868
5.0
9.5
47
5440
3.1
16.0
86
47075
32.4
25.6
157
1089
0.8
1.1
7
805
0.6
0.9
5

76902
55.9
18.0
117
2924
2.1
15.6
88
66989
48.7
36.5
236
546
0.4
0.6
4
5786
4.2
6.2
40
656
0.5
1.9
13
118151
47.5
27.6
99
3985
1.6
21.3
67
78535
31.6
42.8
153
21174
8.5
21.7
78
9673
3.9
10.3
37
4784
1.9
14.0
54
Tablet
108896
68.3
25.5
143
1061
0.7
5.7
28
78535
49.3
42.8
239
14844
9.3
15.2
86
9673
6.1
10.3
58
4784
3.0
14.0
84

Hockey: NHL
Watched
Total
1-2
3+
Tablet

Hockey: NHL
Watched
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
Smart
Phone
156074
100.0
18.3
100108
64.1
23.4
123
812
0.5
3.6
22
79476
50.9
44.0
252
19820
12.7
15.0
74
Total
Mobile
798940
100.0
83.4
392562
49.1
78.7
94
22432
2.8
100.0
120
190362
23.8
98.4
118
111453
14.0
67.4
81
63070
7.9
70.1
84
5245
0.7
19.2
Tablet
533769
100.0
55.7
259534
48.6
52.1
93
812
0.2
3.6
6
128503
24.1
66.4
119
100408
18.8
60.7
109
24567
4.6
27.3
49
5245
1.0
19.2
Smart
Phone
756484
100.0
79.0
371864
49.2
74.6
94
21899
2.9
97.6
124
184345
24.4
95.3
121
104959
13.9
63.5
80
57996
7.7
64.5
82
2666
0.4
9.8

Hockey: NHL
Watched
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
Smart
Phone
55966
35.9
13.1
75
2924
1.9
15.6
78
43630
28.0
23.8
136
6330
4.1
6.5
37
3082
2.0
3.3
19
Total
Mobile
23
406378
50.9
88.5
106
21983
2.8
95.5
114
188757
23.6
95.7
115
89276
11.2
85.6
103
91120
11.4
90.4
108
15241
1.9
44.7
54
Tablet
34
274235
51.4
59.7
107
10314
1.9
44.8
80
139472
26.1
70.7
127
66792
12.5
64.1
115
43072
8.1
42.8
77
14584
2.7
42.8
77
Smart
Phone
12
384621
50.8
83.8
106
21983
2.9
95.5
121
188132
24.9
95.4
121
81977
10.8
78.6
100
84903
11.2
84.3
107
7625
1.0
22.4
28

Hockey: NHL
Watched
Total
Smart
Phone
Total
Mobile
Tablet
Smart
Phone

Hockey: NHL
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
Twitter
Twitter Users Do
Users Not Follow
332256
55264
100.0
100.0
34.7
5.8
114741
7393
34.5
13.4
23.0
1.5
66
26
22432
6.8
100.0
288
50937
5435
15.3
9.8
26.3
2.8
76
49
32391
1202
9.7
2.2
19.6
0.7
56
13
8676
450
2.6
0.8
9.6
0.5
28
9
304
304
0.1
0.6
1.1
1.1
Total
276992
100.0
28.9
107348
38.8
21.5
74
22432
8.1
100.0
346
45502
16.4
23.5
81
31189
11.3
18.9
65
8226
3.0
9.1
32
Daily
156019
100.0
16.3
43794
28.1
8.8
54
28982
18.6
15.0
92
13569
8.7
8.2
50
1243
0.8
1.4
8
4-6 Days
a Week
25957
100.0
2.7
17650
68.0
3.5
131
5659
21.8
25.2
931
4322
16.6
2.2
82
1221
4.7
0.7
27
6449
24.8
7.2
265
1-3 Days
a Week
34208
100.0
3.6
11755
34.4
2.4
66
812
2.4
3.6
101
10408
30.4
5.4
151
535
1.6
0.6
17

Hockey: NHL
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
Twitter
Twitter Users Do
Users Not Follow
3
19
217516
47872
65.5
86.6
47.4
10.4
137
181
4943
1.5
21.5
62
107354
10466
32.3
18.9
54.5
5.3
157
92
52610
27504
15.8
49.8
50.5
26.4
145
457
51953
9246
15.6
16.7
51.6
9.2
149
159
656
656
0.2
1.2
1.9
1.9
6
33
Total
Daily
169644
61.2
36.9
128
4943
1.8
21.5
74
96887
35.0
49.1
170
25106
9.1
24.1
83
42708
15.4
42.4
147
112225
71.9
24.4
150
4943
3.2
21.5
132
67885
43.5
34.4
211
14844
9.5
14.2
87
24553
15.7
24.4
150
4-6 Days
a Week
1-3 Days
a Week
8306
32.0
1.8
67
22454
65.6
4.9
137
4499
17.3
2.3
84
3807
14.7
3.7
135
10073
29.4
5.1
143
1851
5.4
1.8
50
10529
30.8
10.5
293

Hockey: NHL
Total
Twitter
Twitter Users Do
Users Not Follow
Total
Daily
4-6 Days
a Week
1-3 Days
a Week

Hockey: NHL
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
Less than
Facebook
Week
Users Not Follow
60808
653842
128725
100.0
100.0
100.0
6.3
68.3
13.4
34149
305194
52417
56.2
46.7
40.7
6.8
61.2
10.5
108
90
78
15961
16240
26.2
2.5
71.2
72.4
1121
106
1789
140735
24772
2.9
21.5
19.2
0.9
72.8
12.8
15
107
95
16398
86476
2101
27.0
13.2
1.6
9.9
52.3
1.3
156
77
9
42979
6780
6.6
5.3
47.8
7.5
70
56
18764
18764
2.9
14.6
68.6
68.6
Total
525117
100.0
54.8
252777
48.1
50.7
92
16240
3.1
72.4
132
115963
22.1
59.9
109
84375
16.1
51.0
93
36199
6.9
40.2
73
Daily
144552
100.0
15.1
45862
31.7
9.2
61
278
0.2
1.2
8
15679
10.8
8.1
54
28928
20.0
17.5
116
976
0.7
1.1
7
4-6 Days
a Week
69005
100.0
7.2
33455
48.5
6.7
93
14129
20.5
7.3
101
19059
27.6
11.5
160
267
0.4
0.3
4

Hockey: NHL
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Less than
Facebook
Total
Week
Users Not Follow
100
101
511
459245
26659
348649
76309
47.9
43.8
53.3
59.3
100.0
5.8
75.9
16.6
100
91
111
124
23020
9253
2.4
1.4
100.0
40.2
100
59
197140
14430
142455
18404
20.6
23.7
21.8
14.3
100.0
7.3
72.3
9.3
100
115
106
69
104253
4603
102334
31233
10.9
7.6
15.7
24.3
100.0
4.4
98.2
30.0
100
70
144
223
100742
7625
68286
21690
10.5
12.5
10.4
16.8
100.0
7.6
67.8
21.5
100
119
99
160
34090
26320
4981
3.6
4.0
3.9
100.0
77.2
14.6
100
113
109
Total
Daily
272340
51.9
59.3
108
9253
1.8
40.2
73
124051
23.6
62.9
115
71101
13.5
68.2
124
46596
8.9
46.3
84
21339
4.1
62.6
114
98690
68.3
21.5
142
5277
3.7
22.9
152
44731
30.9
22.7
150
37277
25.8
35.8
237
10749
7.4
10.7
71
656
0.5
1.9
13
4-6 Days
a Week
35550
51.5
7.7
107
23223
33.7
11.8
164
12327
17.9
11.8
164

Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
Total
Daily
4-6 Days
a Week

Hockey: NHL
Total Purchasing
Males (net)
Males 13-17
Males 18-34
Males 35-49
Males 50-64
Males 65+
Total
957818
100.0
100.0
498573
52.1
100.0
100
22432
2.3
100.0
100
193445
20.2
100.0
100
165398
17.3
100.0
100
89958
9.4
100.0
100
27340
2.9
100.0
1-3 Days
a Week
131860
100.0
13.8
55606
42.2
11.2
81
7333
5.6
3.8
28
20842
15.8
12.6
92
27431
20.8
30.5
221
Less than
Once a
Week Past Year
179700
85524
100.0
100.0
18.8
8.9
117854
37407
65.6
43.7
23.6
7.5
126
84
15961
5937
8.9
6.9
71.2
26.5
379
296
78822
17375
43.9
20.3
40.7
9.0
217
101
15546
14095
8.7
16.5
9.4
8.5
50
95
7525
4.2
8.4
45
Ever
Partic.
257277
100.0
26.9
168328
65.4
33.8
126
5937
2.3
26.5
99
52100
20.3
26.9
100
47353
18.4
28.6
107
45666
17.7
50.8
189
17272
6.7
63.2

Hockey: NHL
Females (net)
Females 13-17
Females 18-34
Females 35-49
Females 50-64
Females 65+
Total
100
459245
47.9
100.0
100
23020
2.4
100.0
100
197140
20.6
100.0
100
104253
10.9
100.0
100
100742
10.5
100.0
100
34090
3.6
100.0
100
1-3 Days
a Week
76254
57.8
16.6
121
3976
3.0
17.3
125
47288
35.9
24.0
174
5833
4.4
5.6
41
19157
14.5
19.0
138
Less than
Once a
Week Past Year
61846
34.4
13.5
72
8809
4.9
4.5
24
15664
8.7
15.0
80
16690
9.3
16.6
88
20683
11.5
60.7
323
48117
56.3
10.5
117
335
0.4
1.5
16
30703
35.9
15.6
174
17079
20.0
16.4
183
Ever
Partic.
235
88949
34.6
19.4
72
1371
0.5
6.0
22
45521
17.7
23.1
86
23289
9.1
22.3
83
18767
7.3
18.6
69

Hockey: NHL
Total
1-3 Days
a Week
Less than
Once a
Week Past Year
Ever
Partic.

Hockey: NHL
Gender
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
Male
498573
100.0
52.1
498573
100.0
100.0
192
Female
459245
100.0
47.9
459245
100.0
100.0
209
Age
13-17
45452
100.0
4.7
22432
49.4
4.5
95
23020
50.6
5.0
106
18-24
159226
100.0
16.6
56169
35.3
11.3
68
103057
64.7
22.4
135
25-34
231359
100.0
24.2
137276
59.3
27.5
114
94082
40.7
20.5
85
35-49
269651
100.0
28.2
165398
61.3
33.2
118
104253
38.7
22.7
81

Hockey: NHL
Age
Total Purchasing
Male
Female

Household Income
Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
50+
252130
100.0
26.3
117298
46.5
23.5
89
134832
53.5
29.4
112
Under
$25K
90745
100.0
9.5
36866
40.6
7.4
78
53879
59.4
11.7
124
$25K$49.9K
149120
100.0
15.6
60746
40.7
12.2
78
88373
59.3
19.2
124
$50K$99.9K
345613
100.0
36.1
180597
52.3
36.2
100
165016
47.7
35.9
100
Re
$100K
&Over North East
372340
307302
100.0
100.0
38.9
32.1
220364
141234
59.2
46.0
44.2
28.3
114
88
151976
166068
40.8
54.0
33.1
36.2
85
113

Hockey: NHL
Region
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
North
Central
226977
100.0
23.7
100577
44.3
20.2
85
126400
55.7
27.5
116
South
234439
100.0
24.5
138964
59.3
27.9
114
95475
40.7
20.8
85
West
189100
100.0
19.7
117798
62.3
23.6
120
71302
37.7
15.5
79
Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
$1-49
147525
100.0
15.4
78725
53.4
15.8
103
68800
46.6
15.0
97
$50+
810293
100.0
84.6
419848
51.8
84.2
100
390445
48.2
85.0
100

Hockey: NHL
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
Total
Attended 4+
Games
187471
100.0
19.6
113860
60.7
22.8
117
73610
39.3
16.0
82
Total
Watched
Television
12+ Games
481432
100.0
50.3
277026
57.5
55.6
111
204406
42.5
44.5
89

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
177600
134813
100.0
100.0
18.5
14.1
82117
66165
46.2
49.1
16.5
13.3
89
94
95483
68648
53.8
50.9
20.8
14.9
112
106
Used Tablet
for Sports
105976
100.0
11.1
46074
43.5
9.2
84
59903
56.5
13.0
118

Hockey: NHL
Attended 4+ Games
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100

Phone for
Device for
Sports
Sports
117889
410726
100.0
100.0
12.3
42.9
55027
224610
46.7
54.7
11.0
45.1
90
105
62862
186116
53.3
45.3
13.7
40.5
111
95
Used Tablet
for Sports
274452
100.0
28.7
134907
49.2
27.1
94
139545
50.8
30.4
106
Watched Onli

Phone for
Device for
Sports
Sports
389684
177600
100.0
100.0
40.7
18.5
210220
82117
53.9
46.2
42.2
16.5
104
89
179464
95483
46.1
53.8
39.1
20.8
96
112

Hockey: NHL
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
Used Tablet
for Sports
127695
100.0
13.3
43938
34.4
8.8
66
83756
65.6
18.2
137
Used Smart
Phone for
Sports
170026
100.0
17.8
80329
47.2
16.1
91
89697
52.8
19.5
110

Hockey: NHL
Attended
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
Total
587903
100.0
100.0
315278
53.6
100.0
103
272625
46.4
100.0
97
1
171628
100.0
29.2
99925
58.2
31.7
112
71703
41.8
26.3
87
2-3
228805
100.0
38.9
101493
44.4
32.2
85
127311
55.6
46.7
116
4+
187471
100.0
31.9
113860
60.7
36.1
117
73610
39.3
27.0
82
Total
855025
100.0
100.0
427633
50.0
100.0
96
427393
50.0
100.0
104

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
Total
851424
100.0
99.6
425524
50.0
99.5
96
425900
50.0
99.7
104
1-2
127004
100.0
14.9
72622
57.2
17.0
110
54381
42.8
12.7
89
3-11
242988
100.0
28.4
75875
31.2
17.7
60
167113
68.8
39.1
143
12+
481432
100.0
56.3
277026
57.5
64.8
111
204406
42.5
47.8
89
Total
322828
100.0
37.8
178376
55.3
41.7
106
144452
44.7
33.8
93

Hockey: NHL
Watched
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
1-2
145228
100.0
17.0
96259
66.3
22.5
127
48969
33.7
11.5
70
3+
177600
100.0
20.8
82117
46.2
19.2
89
95483
53.8
22.3
112

137665
248856
100.0
100.0
16.1
29.1
60763
130705
44.1
52.5
14.2
30.6
85
101
76902
118151
55.9
47.5
18.0
27.6
117
99
Tablet
159380
100.0
18.6
50483
31.7
11.8
61
108896
68.3
25.5
143

Hockey: NHL
Watched
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
Smart
Phone
156074
100.0
18.3
100108
64.1
23.4
123
55966
35.9
13.1
75
Total
Mobile
798940
100.0
83.4
392562
49.1
78.7
94
406378
50.9
88.5
106
Tablet
533769
100.0
55.7
259534
48.6
52.1
93
274235
51.4
59.7
107
Smart
Phone
756484
100.0
79.0
371864
49.2
74.6
94
384621
50.8
83.8
106

Hockey: NHL
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
Twitter
Twitter Users Do
Users Not Follow
332256
55264
100.0
100.0
34.7
5.8
114741
7393
34.5
13.4
23.0
1.5
66
26
217516
47872
65.5
86.6
47.4
10.4
137
181
Total
276992
100.0
28.9
107348
38.8
21.5
74
169644
61.2
36.9
128
Daily
156019
100.0
16.3
43794
28.1
8.8
54
112225
71.9
24.4
150
4-6 Days
a Week
25957
100.0
2.7
17650
68.0
3.5
131
8306
32.0
1.8
67
1-3 Days
a Week
34208
100.0
3.6
11755
34.4
2.4
66
22454
65.6
4.9
137

Hockey: NHL
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
Less than
Facebook
Week
Users Not Follow
60808
653842
128725
100.0
100.0
100.0
6.3
68.3
13.4
34149
305194
52417
56.2
46.7
40.7
6.8
61.2
10.5
108
90
78
26659
348649
76309
43.8
53.3
59.3
5.8
75.9
16.6
91
111
124
Total
525117
100.0
54.8
252777
48.1
50.7
92
272340
51.9
59.3
108
Daily
144552
100.0
15.1
45862
31.7
9.2
61
98690
68.3
21.5
142
4-6 Days
a Week
69005
100.0
7.2
33455
48.5
6.7
93
35550
51.5
7.7
107

Hockey: NHL
Total Purchasing
Male
Female

Total
957818
100.0
100.0
498573
52.1
100.0
100
459245
47.9
100.0
100
1-3 Days
a Week
131860
100.0
13.8
55606
42.2
11.2
81
76254
57.8
16.6
121
Less than
Once a
Week Past Year
179700
85524
100.0
100.0
18.8
8.9
117854
37407
65.6
43.7
23.6
7.5
126
84
61846
48117
34.4
56.3
13.5
10.5
72
117
Ever
Partic.
257277
100.0
26.9
168328
65.4
33.8
126
88949
34.6
19.4
72

Hockey: NHL
Gender
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
Male
498573
100.0
52.1
22432
4.5
49.4
95
193445
38.8
49.5
95
165398
33.2
61.3
118
89958
18.0
47.2
91
27340
5.5
44.5
86
Female
459245
100.0
47.9
23020
5.0
50.6
106
197140
42.9
50.5
105
104253
22.7
38.7
81
100742
21.9
52.8
110
34090
7.4
55.5
116
Age
13-17
45452
100.0
4.7
45452
100.0
100.0
2107
18-24
159226
100.0
16.6
25-34
231359
100.0
24.2
159226
100.0
40.8
245
231359
100.0
59.2
245
35-49
269651
100.0
28.2
269651
100.0
100.0
355

Hockey: NHL
Gender
Total
Male
Female
Age
13-17
18-24
25-34
35-49

Hockey: NHL
Age
Total Purchasing
13-17
18-34
35-49
50-64
65+

Household Income
Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
50+
252130
100.0
26.3
190701
75.6
100.0
380
61430
24.4
100.0
380
Under
$25K
90745
100.0
9.5
1061
1.2
2.3
25
45406
50.0
11.6
123
18043
19.9
6.7
71
25131
27.7
13.2
139
1104
1.2
1.8
19
$25K$49.9K
149120
100.0
15.6
7867
5.3
17.3
111
53184
35.7
13.6
87
29433
19.7
10.9
70
46928
31.5
24.6
158
11708
7.9
19.1
122
$50K$99.9K
345613
100.0
36.1
26611
7.7
58.5
162
162066
46.9
41.5
115
76166
22.0
28.2
78
40503
11.7
21.2
59
40267
11.7
65.5
182
Re
$100K
&Over North East
372340
307302
100.0
100.0
38.9
32.1
9913
10602
2.7
3.4
21.8
23.3
56
73
129929
132333
34.9
43.1
33.3
33.9
86
106
146008
78904
39.2
25.7
54.1
29.3
139
91
78139
74515
21.0
24.2
41.0
39.1
105
122
8351
10949
2.2
3.6
13.6
17.8
35
56

Hockey: NHL
Age
Household Income
Total
50+
Under
$25K
$25K$49.9K
$50K$99.9K
Re
$100K
&Over North East

Hockey: NHL
Region
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
North
Central
226977
100.0
23.7
16773
7.4
36.9
156
98782
43.5
25.3
107
43714
19.3
16.2
68
39587
17.4
20.8
88
28121
12.4
45.8
193
South
234439
100.0
24.5
5357
2.3
11.8
48
82365
35.1
21.1
86
70476
30.1
26.1
107
54783
23.4
28.7
117
21459
9.2
34.9
143
West
189100
100.0
19.7
12721
6.7
28.0
142
77106
40.8
19.7
100
76557
40.5
28.4
144
21815
11.5
11.4
58
901
0.5
1.5
7
Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
$1-49
147525
100.0
15.4
22129
15.0
48.7
316
60826
41.2
15.6
101
34637
23.5
12.8
83
23335
15.8
12.2
79
6597
4.5
10.7
70
$50+
810293
100.0
84.6
23323
2.9
51.3
61
329759
40.7
84.4
100
235014
29.0
87.2
103
167366
20.7
87.8
104
54832
6.8
89.3
106

Hockey: NHL
Region
Total
North
Central
South
West
Total
$1-49
$50+

Hockey: NHL
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
Total
Attended 4+
Games
187471
100.0
19.6
17998
9.6
39.6
202
53081
28.3
13.6
69
79464
42.4
29.5
151
20556
11.0
10.8
55
16371
8.7
26.6
136
Total
Watched
Television
12+ Games
481432
100.0
50.3
4943
1.0
10.9
22
218206
45.3
55.9
111
108117
22.5
40.1
80
124650
25.9
65.4
130
25515
5.3
41.5
83

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
177600
134813
100.0
100.0
18.5
14.1
20758
17998
11.7
13.4
45.7
39.6
246
281
85959
53081
48.4
39.4
22.0
13.6
119
97
54466
50558
30.7
37.5
20.2
18.7
109
133
10977
13175
6.2
9.8
5.8
6.9
31
49
5440
3.1
8.9
48
Used Tablet
for Sports
105976
100.0
11.1
9253
8.7
20.4
184
39328
37.1
10.1
91
48527
45.8
18.0
163
8868
8.4
4.7
42

Hockey: NHL
Total
Total
Watched
Attended 4+
Television
Total
Games 12+ Games

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
Used Tablet
for Sports

Hockey: NHL
Attended 4+ Games
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100

Phone for
Device for
Sports
Sports
117889
410726
100.0
100.0
12.3
42.9
17998
4943
15.3
1.2
39.6
10.9
322
25
47065
218206
39.9
53.1
12.0
55.9
98
130
45437
79211
38.5
19.3
16.9
29.4
137
69
7389
99482
6.3
24.2
3.9
52.2
31
122
8884
2.2
14.5
34
Used Tablet
for Sports
274452
100.0
28.7
4943
1.8
10.9
38
149276
54.4
38.2
133
63636
23.2
23.6
82
48369
17.6
25.4
89
8228
3.0
13.4
47
Watched Onli

Phone for
Device for
Sports
Sports
389684
177600
100.0
100.0
40.7
18.5
4943
20758
1.3
11.7
10.9
45.7
27
246
212190
85959
54.5
48.4
54.3
22.0
134
119
77956
54466
20.0
30.7
28.9
20.2
71
109
89156
10977
22.9
6.2
46.8
5.8
115
31
5440
5440
1.4
3.1
8.9
8.9
22
48

Hockey: NHL
Attended 4+ Games
Phone for
Device for
Total
Sports
Sports
Used Tablet
for Sports
Watched Onli

Phone for
Device for
Sports
Sports

Hockey: NHL
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
Used Tablet
for Sports
127695
100.0
13.3
1872
1.5
4.1
31
57705
45.2
14.8
111
54466
42.7
20.2
152
8868
6.9
4.7
35
4784
3.7
7.8
58
Used Smart
Phone for
Sports
170026
100.0
17.8
20225
11.9
44.5
251
85959
50.6
22.0
124
53211
31.3
19.7
111
5191
3.1
2.7
15
5440
3.2
8.9
50

Hockey: NHL
Total
Used Tablet
for Sports
Used Smart
Phone for
Sports

Hockey: NHL
Attended
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
Total
587903
100.0
100.0
17998
3.1
100.0
65
221793
37.7
100.0
93
194007
33.0
100.0
117
120888
20.6
100.0
103
33216
5.6
100.0
88
1
171628
100.0
29.2
2-3
228805
100.0
38.9
48829
28.5
22.0
70
69273
40.4
35.7
143
50948
29.7
42.1
149
2579
1.5
7.8
23
119883
52.4
54.1
128
45270
19.8
23.3
70
49384
21.6
40.9
108
14267
6.2
43.0
97
4+
187471
100.0
31.9
17998
9.6
100.0
202
53081
28.3
23.9
69
79464
42.4
41.0
151
20556
11.0
17.0
55
16371
8.7
49.3
136
Total
855025
100.0
100.0
41141
4.8
100.0
101
364278
42.6
100.0
104
229209
26.8
100.0
95
177464
20.8
100.0
104
42933
5.0
100.0
78

Hockey: NHL
Attended
Total
Total
2-3
4+
Total

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
Total
851424
100.0
99.6
40081
4.7
97.4
99
364278
42.8
100.0
105
229209
26.9
100.0
96
174923
20.5
98.6
103
42933
5.0
100.0
79
1-2
127004
100.0
14.9
6471
5.1
15.7
107
79615
62.7
21.9
154
24977
19.7
10.9
70
15562
12.3
8.8
62
379
0.3
0.9
5
3-11
242988
100.0
28.4
28667
11.8
69.7
249
66456
27.3
18.2
67
96115
39.6
41.9
141
34710
14.3
19.6
72
17039
7.0
39.7
109
12+
481432
100.0
56.3
4943
1.0
12.0
22
218206
45.3
59.9
111
108117
22.5
47.2
80
124650
25.9
70.2
130
25515
5.3
59.4
83
Total
322828
100.0
37.8
20758
6.4
50.5
136
210234
65.1
57.7
160
74614
23.1
32.6
82
11782
3.6
6.6
18
5440
1.7
12.7
26

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total
Total
1-2
3-11
12+
Total

Hockey: NHL
Watched
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
1-2
145228
100.0
17.0
124275
85.6
34.1
210
20148
13.9
8.8
49
805
0.6
0.5
3
3+
177600
100.0
20.8
20758
11.7
50.5
246
85959
48.4
23.6
119
54466
30.7
23.8
109
10977
6.2
6.2
31
5440
3.1
12.7
48

137665
248856
100.0
100.0
16.1
29.1
19697
4797
14.3
1.9
47.9
11.7
302
41
104411
158011
75.8
63.5
28.7
43.4
186
156
5005
71592
3.6
28.8
2.2
31.2
13
102
7895
9673
5.7
3.9
4.4
5.5
29
20
656
4784
0.5
1.9
1.5
11.1
7
30
Tablet
159380
100.0
18.6
1872
1.2
4.6
25
95627
60.0
26.3
147
47424
29.8
20.7
106
9673
6.1
5.5
30
4784
3.0
11.1
47

Hockey: NHL
Watched
Total
1-2
3+
Tablet

Hockey: NHL
Watched
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
Smart
Phone
156074
100.0
18.3
3736
2.4
9.1
50
123105
78.9
33.8
193
26151
16.8
11.4
60
3082
2.0
1.7
10
Total
Mobile
798940
100.0
83.4
44415
5.6
97.7
117
379119
47.5
97.1
116
200729
25.1
74.4
89
154191
19.3
80.9
97
20485
2.6
33.3
40
Tablet
533769
100.0
55.7
11126
2.1
24.5
44
267975
50.2
68.6
123
167200
31.3
62.0
111
67640
12.7
35.5
64
19829
3.7
32.3
58
Smart
Phone
756484
100.0
79.0
43882
5.8
96.5
122
372477
49.2
95.4
121
186936
24.7
69.3
88
142898
18.9
74.9
95
10291
1.4
16.8
21

Hockey: NHL
Watched
Total
Smart
Phone
Total
Mobile
Tablet
Smart
Phone

Hockey: NHL
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
Twitter
Twitter Users Do
Users Not Follow
332256
55264
100.0
100.0
34.7
5.8
27375
8.2
60.2
174
158291
15902
47.6
28.8
40.5
4.1
117
71
85001
28706
25.6
51.9
31.5
10.6
91
185
60630
9696
18.2
17.5
31.8
5.1
92
88
961
961
0.3
1.7
1.6
1.6
5
27
Total
276992
100.0
28.9
27375
9.9
60.2
208
142389
51.4
36.5
126
56294
20.3
20.9
72
50934
18.4
26.7
92
Daily
156019
100.0
16.3
4943
3.2
10.9
67
96867
62.1
24.8
152
28413
18.2
10.5
65
25796
16.5
13.5
83
4-6 Days
a Week
25957
100.0
2.7
5659
21.8
12.5
459
8820
34.0
2.3
83
5028
19.4
1.9
69
6449
24.8
3.4
125
1-3 Days
a Week
34208
100.0
3.6
812
2.4
1.8
50
20481
59.9
5.2
147
1851
5.4
0.7
19
11064
32.3
5.8
162

Hockey: NHL
Total
Twitter
Twitter Users Do
Users Not Follow
Total
Daily
4-6 Days
a Week
1-3 Days
a Week

Hockey: NHL
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
Less than
Facebook
Week
Users Not Follow
60808
653842
128725
100.0
100.0
100.0
6.3
68.3
13.4
15961
25493
26.2
3.9
35.1
56.1
553
82
16220
283190
43176
26.7
43.3
33.5
4.2
72.5
11.1
65
106
82
21002
188809
33333
34.5
28.9
25.9
7.8
70.0
12.4
123
103
92
7625
111265
28470
12.5
17.0
22.1
4.0
58.3
14.9
63
85
111
45085
23745
6.9
18.4
73.4
38.7
108
288
Total
525117
100.0
54.8
25493
4.9
56.1
102
240014
45.7
61.4
112
155476
29.6
57.7
105
82795
15.8
43.4
79
21339
4.1
34.7
63
Daily
144552
100.0
15.1
5556
3.8
12.2
81
60410
41.8
15.5
102
66206
45.8
24.6
163
11724
8.1
6.1
41
656
0.5
1.1
7
4-6 Days
a Week
69005
100.0
7.2
37353
54.1
9.6
133
31385
45.5
11.6
162
267
0.4
0.1
2

Hockey: NHL
Less than
Facebook
Total
Week
Users Not Follow
Total
Daily
4-6 Days
a Week

Hockey: NHL
Total Purchasing
13-17
18-34
35-49
50-64
65+

Total
957818
100.0
100.0
45452
4.7
100.0
100
390585
40.8
100.0
100
269651
28.2
100.0
100
190701
19.9
100.0
100
61430
6.4
100.0
100
1-3 Days
a Week
131860
100.0
13.8
3976
3.0
8.7
64
54621
41.4
14.0
102
26675
20.2
9.9
72
46588
35.3
24.4
177
Less than
Once a
Week Past Year
179700
85524
100.0
100.0
18.8
8.9
15961
6272
8.9
7.3
35.1
13.8
187
155
87630
48078
48.8
56.2
22.4
12.3
120
138
31210
31174
17.4
36.5
11.6
11.6
62
129
24215
13.5
12.7
68
20683
11.5
33.7
179
Ever
Partic.
257277
100.0
26.9
7309
2.8
16.1
60
97622
37.9
25.0
93
70642
27.5
26.2
98
64433
25.0
33.8
126
17272
6.7
28.1
105

Hockey: NHL
Total
1-3 Days
a Week
Less than
Once a
Week Past Year
Ever
Partic.

Hockey: NHL
Gender
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
Male
498573
100.0
52.1
36866
7.4
40.6
78
60746
12.2
40.7
78
180597
36.2
52.3
100
220364
44.2
59.2
114
Female
459245
100.0
47.9
53879
11.7
59.4
124
88373
19.2
59.3
124
165016
35.9
47.7
100
151976
33.1
40.8
85
Age
13-17
45452
100.0
4.7
1061
2.3
1.2
25
7867
17.3
5.3
111
26611
58.5
7.7
162
9913
21.8
2.7
56
18-24
159226
100.0
16.6
21395
13.4
23.6
142
22036
13.8
14.8
89
76005
47.7
22.0
132
39790
25.0
10.7
64
25-34
231359
100.0
24.2
24011
10.4
26.5
110
31148
13.5
20.9
86
86061
37.2
24.9
103
90139
39.0
24.2
100
35-49
269651
100.0
28.2
18043
6.7
19.9
71
29433
10.9
19.7
70
76166
28.2
22.0
78
146008
54.1
39.2
139

Hockey: NHL
Age
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Household Income
Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
50+
252130
100.0
26.3
26235
10.4
28.9
110
58635
23.3
39.3
149
80769
32.0
23.4
89
86490
34.3
23.2
88
Under
$25K
90745
100.0
9.5
90745
100.0
100.0
1056
$25K$49.9K
149120
100.0
15.6
$50K$99.9K
345613
100.0
36.1
149120
100.0
100.0
642
345613
100.0
100.0
277
Re
$100K
&Over North East
372340
307302
100.0
100.0
38.9
32.1
47150
15.3
52.0
162
60582
19.7
40.6
127
95852
31.2
27.7
86
372340
103718
100.0
33.8
100.0
27.9
257
87

Hockey: NHL
Region
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
North
Central
226977
100.0
23.7
10121
4.5
11.2
47
57500
25.3
38.6
163
90228
39.8
26.1
110
69128
30.5
18.6
78
South
234439
100.0
24.5
14200
6.1
15.6
64
26220
11.2
17.6
72
63652
27.2
18.4
75
130367
55.6
35.0
143
West
189100
100.0
19.7
19274
10.2
21.2
108
4817
2.5
3.2
16
95882
50.7
27.7
141
69127
36.6
18.6
94
Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
$1-49
147525
100.0
15.4
11129
7.5
12.3
80
33171
22.5
22.2
144
64514
43.7
18.7
121
38711
26.2
10.4
68
$50+
810293
100.0
84.6
79616
9.8
87.7
104
115948
14.3
77.8
92
281099
34.7
81.3
96
333629
41.2
89.6
106

Hockey: NHL
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
Total
Attended 4+
Games
187471
100.0
19.6
20671
11.0
22.8
116
11569
6.2
7.8
40
42606
22.7
12.3
63
112625
60.1
30.2
155
Total
Watched
Television
12+ Games
481432
100.0
50.3
50161
10.4
55.3
110
80603
16.7
54.1
108
146003
30.3
42.2
84
204664
42.5
55.0
109

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
177600
134813
100.0
100.0
18.5
14.1
17115
18253
9.6
13.5
18.9
20.1
102
143
26160
6606
14.7
4.9
17.5
4.4
95
31
59581
26235
33.5
19.5
17.2
7.6
93
54
74744
83719
42.1
62.1
20.1
22.5
108
160
Used Tablet
for Sports
105976
100.0
11.1
10123
9.6
11.2
101
6606
6.2
4.4
40
5529
5.2
1.6
14
83719
79.0
22.5
203

Hockey: NHL
Attended 4+ Games
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100

Phone for
Device for
Sports
Sports
117889
410726
100.0
100.0
12.3
42.9
11212
48167
9.5
11.7
12.4
53.1
100
124
6606
74117
5.6
18.0
4.4
49.7
36
116
26235
127541
22.3
31.1
7.6
36.9
62
86
73835
160901
62.6
39.2
19.8
43.2
161
101
Used Tablet
for Sports
274452
100.0
28.7
33479
12.2
36.9
129
24480
8.9
16.4
57
64985
23.7
18.8
66
151508
55.2
40.7
142
Watched Onli

Phone for
Device for
Sports
Sports
389684
177600
100.0
100.0
40.7
18.5
39945
17115
10.3
9.6
44.0
18.9
108
102
70757
26160
18.2
14.7
47.4
17.5
117
95
124097
59581
31.8
33.5
35.9
17.2
88
93
154885
74744
39.7
42.1
41.6
20.1
102
108

Hockey: NHL
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
Used Tablet
for Sports
127695
100.0
13.3
11183
8.8
12.3
92
10382
8.1
7.0
52
33519
26.2
9.7
73
72611
56.9
19.5
146
Used Smart
Phone for
Sports
170026
100.0
17.8
10074
5.9
11.1
63
26160
15.4
17.5
99
59048
34.7
17.1
96
74744
44.0
20.1
113

Hockey: NHL
Attended
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
Total
587903
100.0
100.0
25587
4.4
100.0
46
95503
16.2
100.0
104
186909
31.8
100.0
88
279904
47.6
100.0
122
1
171628
100.0
29.2
3940
2.3
15.4
24
46471
27.1
48.7
174
31986
18.6
17.1
52
89230
52.0
31.9
134
2-3
228805
100.0
38.9
976
0.4
3.8
5
37463
16.4
39.2
105
112316
49.1
60.1
136
78049
34.1
27.9
88
4+
187471
100.0
31.9
20671
11.0
80.8
116
11569
6.2
12.1
40
42606
22.7
22.8
63
112625
60.1
40.2
155
Total
855025
100.0
100.0
84386
9.9
100.0
104
135230
15.8
100.0
102
312138
36.5
100.0
101
323271
37.8
100.0
97

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
Total
851424
100.0
99.6
80785
9.5
95.7
100
135230
15.9
100.0
102
312138
36.7
100.0
102
323271
38.0
100.0
98
1-2
127004
100.0
14.9
3168
2.5
3.8
26
10408
8.2
7.7
53
84226
66.3
27.0
184
29202
23.0
9.0
59
3-11
242988
100.0
28.4
27456
11.3
32.5
119
44219
18.2
32.7
117
81909
33.7
26.2
93
89404
36.8
27.7
95
12+
481432
100.0
56.3
50161
10.4
59.4
110
80603
16.7
59.6
108
146003
30.3
46.8
84
204664
42.5
63.3
109
Total
322828
100.0
37.8
43343
13.4
51.4
142
28224
8.7
20.9
56
140038
43.4
44.9
120
111223
34.5
34.4
89

Hockey: NHL
Watched
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
1-2
145228
100.0
17.0
26228
18.1
31.1
191
2064
1.4
1.5
9
80457
55.4
25.8
154
36479
25.1
11.3
65
3+
177600
100.0
20.8
17115
9.6
20.3
102
26160
14.7
19.3
95
59581
33.5
19.1
93
74744
42.1
23.1
108

137665
248856
100.0
100.0
16.1
29.1
26289
22840
19.1
9.2
31.2
27.1
202
97
9283
21865
6.7
8.8
6.9
16.2
43
56
48868
115275
35.5
46.3
15.7
36.9
98
128
53223
88876
38.7
35.7
16.5
27.5
99
92
Tablet
159380
100.0
18.6
10734
6.7
12.7
71
12610
7.9
9.3
51
64997
40.8
20.8
113
71039
44.6
22.0
115

Hockey: NHL
Watched
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
Smart
Phone
156074
100.0
18.3
15188
9.7
18.0
103
18654
12.0
13.8
77
73518
47.1
23.6
131
48714
31.2
15.1
80
Total
Mobile
798940
100.0
83.4
71549
9.0
78.8
95
124261
15.6
83.3
100
297028
37.2
85.9
103
306102
38.3
82.2
99
Tablet
533769
100.0
55.7
46898
8.8
51.7
93
55980
10.5
37.5
67
175415
32.9
50.8
91
255476
47.9
68.6
123
Smart
Phone
756484
100.0
79.0
62896
8.3
69.3
88
113616
15.0
76.2
96
291336
38.5
84.3
107
288636
38.2
77.5
98

Hockey: NHL
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
Twitter
Twitter Users Do
Users Not Follow
332256
55264
100.0
100.0
34.7
5.8
25900
4577
7.8
8.3
28.5
5.0
82
87
60026
4988
18.1
9.0
40.3
3.3
116
58
116945
15564
35.2
28.2
33.8
4.5
98
78
129386
30134
38.9
54.5
34.7
8.1
100
140
Total
276992
100.0
28.9
21322
7.7
23.5
81
55038
19.9
36.9
128
101380
36.6
29.3
101
99251
35.8
26.7
92
Daily
156019
100.0
16.3
19134
12.3
21.1
129
37796
24.2
25.3
156
50665
32.5
14.7
90
48424
31.0
13.0
80
4-6 Days
a Week
25957
100.0
2.7
5530
21.3
3.7
137
12471
48.0
3.6
133
7955
30.6
2.1
79
1-3 Days
a Week
34208
100.0
3.6
933
2.7
1.0
29
5273
15.4
3.5
99
1833
5.4
0.5
15
26169
76.5
7.0
197

Hockey: NHL
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
Less than
Facebook
Week
Users Not Follow
60808
653842
128725
100.0
100.0
100.0
6.3
68.3
13.4
1255
67836
11421
2.1
10.4
8.9
1.4
74.8
12.6
22
110
94
6438
108956
37427
10.6
16.7
29.1
4.3
73.1
25.1
68
107
187
36412
260485
44822
59.9
39.8
34.8
10.5
75.4
13.0
166
110
96
16703
216565
35056
27.5
33.1
27.2
4.5
58.2
9.4
71
85
70
Total
525117
100.0
54.8
56415
10.7
62.2
113
71529
13.6
48.0
87
215663
41.1
62.4
114
181510
34.6
48.7
89
Daily
144552
100.0
15.1
19746
13.7
21.8
144
38640
26.7
25.9
172
56430
39.0
16.3
108
29736
20.6
8.0
53
4-6 Days
a Week
69005
100.0
7.2
3319
4.8
3.7
51
4869
7.1
3.3
45
11820
17.1
3.4
47
48997
71.0
13.2
183

Hockey: NHL
Total Purchasing
Under $25,000
$25,000-$49,999
$50,000-$99,999
$100,000 & Over

Total
957818
100.0
100.0
90745
9.5
100.0
100
149120
15.6
100.0
100
345613
36.1
100.0
100
372340
38.9
100.0
100
1-3 Days
a Week
131860
100.0
13.8
25224
19.1
27.8
202
8408
6.4
5.6
41
52657
39.9
15.2
111
45571
34.6
12.2
89
Less than
Once a
Week Past Year
179700
85524
100.0
100.0
18.8
8.9
8126
17454
4.5
20.4
9.0
19.2
48
215
19613
6330
10.9
7.4
13.2
4.2
70
48
94756
17165
52.7
20.1
27.4
5.0
146
56
57205
44574
31.8
52.1
15.4
12.0
82
134
Ever
Partic.
257277
100.0
26.9
25939
10.1
28.6
106
59121
23.0
39.6
148
76374
29.7
22.1
82
95843
37.3
25.7
96

Hockey: NHL
Gender
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
Male
498573
100.0
52.1
141234
28.3
46.0
88
100577
20.2
44.3
85
138964
27.9
59.3
114
117798
23.6
62.3
120
Female
459245
100.0
47.9
166068
36.2
54.0
113
126400
27.5
55.7
116
95475
20.8
40.7
85
71302
15.5
37.7
79
Age
13-17
45452
100.0
4.7
10602
23.3
3.4
73
16773
36.9
7.4
156
5357
11.8
2.3
48
12721
28.0
6.7
142
18-24
159226
100.0
16.6
63450
39.8
20.6
124
57075
35.8
25.1
151
34447
21.6
14.7
88
4254
2.7
2.2
14
25-34
231359
100.0
24.2
68883
29.8
22.4
93
41706
18.0
18.4
76
47918
20.7
20.4
85
72852
31.5
38.5
159
35-49
269651
100.0
28.2
78904
29.3
25.7
91
43714
16.2
19.3
68
70476
26.1
30.1
107
76557
28.4
40.5
144

Hockey: NHL
Age
Total Purchasing
Northeast
North Central
South
West

Household Income
Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
50+
252130
100.0
26.3
85464
33.9
27.8
106
67708
26.9
29.8
113
76242
30.2
32.5
124
22716
9.0
12.0
46
Under
$25K
90745
100.0
9.5
47150
52.0
15.3
162
10121
11.2
4.5
47
14200
15.6
6.1
64
19274
21.2
10.2
108
$25K$49.9K
149120
100.0
15.6
60582
40.6
19.7
127
57500
38.6
25.3
163
26220
17.6
11.2
72
4817
3.2
2.5
16
$50K$99.9K
345613
100.0
36.1
95852
27.7
31.2
86
90228
26.1
39.8
110
63652
18.4
27.2
75
95882
27.7
50.7
141
Re
$100K
&Over North East
372340
307302
100.0
100.0
38.9
32.1
103718
307302
27.9
100.0
33.8
100.0
87
312
69128
18.6
30.5
78
130367
35.0
55.6
143
69127
18.6
36.6
94

Hockey: NHL
Region
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
North
Central
226977
100.0
23.7
South
234439
100.0
24.5
West
189100
100.0
19.7
226977
100.0
100.0
422
234439
100.0
100.0
409
189100
100.0
100.0
507
Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
$1-49
147525
100.0
15.4
29099
19.7
9.5
61
66914
45.4
29.5
191
38053
25.8
16.2
105
13460
9.1
7.1
46
$50+
810293
100.0
84.6
278203
34.3
90.5
107
160063
19.8
70.5
83
196386
24.2
83.8
99
175640
21.7
92.9
110

Hockey: NHL
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
Total
Attended 4+
Games
187471
100.0
19.6
66630
35.5
21.7
111
9476
5.1
4.2
21
76044
40.6
32.4
166
35322
18.8
18.7
95
Total
Watched
Television
12+ Games
481432
100.0
50.3
214025
44.5
69.6
139
100980
21.0
44.5
89
133848
27.8
57.1
114
32579
6.8
17.2
34

Attended 4+ Games
Total
Watched Used Mobile
Online
Device for
3+ Games
Sports
177600
134813
100.0
100.0
18.5
14.1
42900
32761
24.2
24.3
14.0
10.7
75
76
53017
9476
29.9
7.0
23.4
4.2
126
30
67282
59673
37.9
44.3
28.7
25.5
155
181
14401
32903
8.1
24.4
7.6
17.4
41
124
Used Tablet
for Sports
105976
100.0
11.1
31486
29.7
10.2
93
819
0.8
0.4
3
57475
54.2
24.5
222
16196
15.3
8.6
77

Hockey: NHL
Attended 4+ Games
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100

Phone for
Device for
Sports
Sports
117889
410726
100.0
100.0
12.3
42.9
25720
173875
21.8
42.3
8.4
56.6
68
132
9476
85584
8.0
20.8
4.2
37.7
34
88
53656
118687
45.5
28.9
22.9
50.6
186
118
29037
32579
24.6
7.9
15.4
17.2
125
40
Used Tablet
for Sports
274452
100.0
28.7
110837
40.4
36.1
126
47651
17.4
21.0
73
90410
32.9
38.6
135
25554
9.3
13.5
47
Watched Onli

Phone for
Device for
Sports
Sports
389684
177600
100.0
100.0
40.7
18.5
158851
42900
40.8
24.2
51.7
14.0
127
75
85584
53017
22.0
29.9
37.7
23.4
93
126
112670
67282
28.9
37.9
48.1
28.7
118
155
32579
14401
8.4
8.1
17.2
7.6
42
41

Hockey: NHL
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
Used Tablet
for Sports
127695
100.0
13.3
29167
22.8
9.5
71
35101
27.5
15.5
116
54958
43.0
23.4
176
8469
6.6
4.5
34
Used Smart
Phone for
Sports
170026
100.0
17.8
35860
21.1
11.7
66
52484
30.9
23.1
130
67282
39.6
28.7
162
14401
8.5
7.6
43

Hockey: NHL
Attended
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
Total
587903
100.0
100.0
198661
33.8
100.0
105
131813
22.4
100.0
95
150991
25.7
100.0
105
106438
18.1
100.0
92
1
171628
100.0
29.2
37143
21.6
18.7
67
26827
15.6
20.4
66
59923
34.9
39.7
143
47734
27.8
44.8
141
2-3
228805
100.0
38.9
94887
41.5
47.8
129
95511
41.7
72.5
176
15024
6.6
10.0
27
23382
10.2
22.0
52
4+
187471
100.0
31.9
66630
35.5
33.5
111
9476
5.1
7.2
21
76044
40.6
50.4
166
35322
18.8
33.2
95
Total
855025
100.0
100.0
289868
33.9
100.0
106
213113
24.9
100.0
105
203704
23.8
100.0
97
148340
17.3
100.0
88

Hockey: NHL
Watched
Computer/Tablet/Sm
Television
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
Total
851424
100.0
99.6
289868
34.0
100.0
106
213113
25.0
100.0
106
202643
23.8
99.5
97
145799
17.1
98.3
87
1-2
127004
100.0
14.9
14428
11.4
5.0
35
10914
8.6
5.1
36
28373
22.3
13.9
91
73288
57.7
49.4
292
3-11
242988
100.0
28.4
61415
25.3
21.2
79
101219
41.7
47.5
176
40422
16.6
19.8
68
39932
16.4
26.9
83
12+
481432
100.0
56.3
214025
44.5
73.8
139
100980
21.0
47.4
89
133848
27.8
65.7
114
32579
6.8
22.0
34
Total
322828
100.0
37.8
100278
31.1
34.6
97
73330
22.7
34.4
96
86714
26.9
42.6
110
62506
19.4
42.1
98

Hockey: NHL
Watched
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
1-2
145228
100.0
17.0
57378
39.5
19.8
123
20312
14.0
9.5
59
19432
13.4
9.5
55
48106
33.1
32.4
168
3+
177600
100.0
20.8
42900
24.2
14.8
75
53017
29.9
24.9
126
67282
37.9
33.0
155
14401
8.1
9.7
41

137665
248856
100.0
100.0
16.1
29.1
34835
71229
25.3
28.6
12.0
24.6
79
89
58026
36400
42.2
14.6
27.2
17.1
178
62
30403
85199
22.1
34.2
14.9
41.8
90
140
14401
56028
10.5
22.5
9.7
37.8
53
114
Tablet
159380
100.0
18.6
59123
37.1
20.4
116
28770
18.1
13.5
76
64437
40.4
31.6
165
7049
4.4
4.8
22

Hockey: NHL
Watched
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
Smart
Phone
156074
100.0
18.3
16927
10.8
5.8
34
27426
17.6
12.9
74
56125
36.0
27.6
147
55596
35.6
37.5
180
Total
Mobile
798940
100.0
83.4
239537
30.0
77.9
93
194828
24.4
85.8
103
198919
24.9
84.8
102
165655
20.7
87.6
105
Tablet
533769
100.0
55.7
158617
29.7
51.6
93
115871
21.7
51.0
92
131078
24.6
55.9
100
128203
24.0
67.8
122
Smart
Phone
756484
100.0
79.0
223423
29.5
72.7
92
181335
24.0
79.9
101
191529
25.3
81.7
103
160197
21.2
84.7
107

Hockey: NHL
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
Twitter
Twitter Users Do
Users Not Follow
332256
55264
100.0
100.0
34.7
5.8
130736
8532
39.3
15.4
42.5
2.8
123
48
73367
13592
22.1
24.6
32.3
6.0
93
104
77841
6592
23.4
11.9
33.2
2.8
96
49
50313
26548
15.1
48.0
26.6
14.0
77
243
Total
276992
100.0
28.9
122204
44.1
39.8
138
59775
21.6
26.3
91
71248
25.7
30.4
105
23765
8.6
12.6
43
Daily
156019
100.0
16.3
83364
53.4
27.1
167
26194
16.8
11.5
71
38149
24.5
16.3
100
8312
5.3
4.4
27
4-6 Days
a Week
25957
100.0
2.7
12127
46.7
3.9
146
4107
15.8
1.8
67
8745
33.7
3.7
138
978
3.8
0.5
19
1-3 Days
a Week
34208
100.0
3.6
10414
30.4
3.4
95
9187
26.9
4.0
113
7638
22.3
3.3
91
6970
20.4
3.7
103

Hockey: NHL
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
Less than
Facebook
Week
Users Not Follow
60808
653842
128725
100.0
100.0
100.0
6.3
68.3
13.4
16299
187790
49991
26.8
28.7
38.8
5.3
61.1
16.3
84
90
121
20287
176681
24912
33.4
27.0
19.4
8.9
77.8
11.0
141
114
82
16717
155172
35501
27.5
23.7
27.6
7.1
66.2
15.1
112
97
113
7506
134199
18322
12.3
20.5
14.2
4.0
71.0
9.7
63
104
72
Total
525117
100.0
54.8
137799
26.2
44.8
82
151769
28.9
66.9
122
119671
22.8
51.0
93
115878
22.1
61.3
112
Daily
144552
100.0
15.1
63091
43.6
20.5
136
49151
34.0
21.7
143
14322
9.9
6.1
40
17988
12.4
9.5
63
4-6 Days
a Week
69005
100.0
7.2
15586
22.6
5.1
70
19534
28.3
8.6
119
23568
34.2
10.1
140
10316
15.0
5.5
76

Hockey: NHL
Total Purchasing
Northeast
North Central
South
West

Total
957818
100.0
100.0
307302
32.1
100.0
100
226977
23.7
100.0
100
234439
24.5
100.0
100
189100
19.7
100.0
100
1-3 Days
a Week
131860
100.0
13.8
33386
25.3
10.9
79
9383
7.1
4.1
30
62005
47.0
26.4
192
27086
20.5
14.3
104
Less than
Once a
Week Past Year
179700
85524
100.0
100.0
18.8
8.9
25736
10877
14.3
12.7
8.4
3.5
45
40
73701
22040
41.0
25.8
32.5
9.7
173
109
19776
38798
11.0
45.4
8.4
16.5
45
185
60487
13810
33.7
16.1
32.0
7.3
170
82
Ever
Partic.
257277
100.0
26.9
60288
23.4
19.6
73
72274
28.1
31.8
119
80193
31.2
34.2
127
44523
17.3
23.5
88

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Table of contents

Summary Attended or Watched

Phone-Tablet Usage Attending

Summary: Attended or Watched (any)

Smart Phone/Tablet Usage While Attending of those Attended: Hockey: NHL

Sports Fan/Social Media Report 2014

Total US (age 13+)

Attended/Watched any sport at least once

Attended/Watched any sport more than once

Auto Racing: Indy Car

Auto Racing: NASCAR Sprint Cup/Nationwide Series

Baseball: Minor League

Sports Fan/Social Media Report 2014

Sports Fan/Social Media Report 2014

Football: High School

Hockey: Minor League

Lacrosse: MLL, NLL

Mixed Martial Arts

Sports Fan/Social Media Report 2014

Soccer: World Cup

Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)

Sports Fan/Social Media Report 2014

Total US (age 13+)

Attended/Watched any sport at least once

Attended/Watched any sport more than once

Auto Racing: Indy Car

Auto Racing: NASCAR Sprint Cup/Nationwide Series

Baseball: Minor League

Sports Fan/Social Media Report 2014

Sports Fan/Social Media Report 2014

Football: High School

Hockey: Minor League

Lacrosse: MLL, NLL

Mixed Martial Arts

Sports Fan/Social Media Report 2014

Soccer: World Cup

Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)

Sports Fan/Social Media Report 2014

Total US (age 13+)

Attended/Watched any sport at least once

Attended/Watched any sport more than once

Auto Racing: Indy Car

Auto Racing: NASCAR Sprint Cup/Nationwide Series

Baseball: Minor League

Sports Fan/Social Media Report 2014

Sports Fan/Social Media Report 2014

Football: High School

Hockey: Minor League

Lacrosse: MLL, NLL

Mixed Martial Arts

Sports Fan/Social Media Report 2014

Soccer: World Cup

Conducted for SBRnet by Irwin Broh Research. Figures shown in (000's)

Sports Fan/Social Media Report 2014

Attended/Watched any sport at least once

Auto Racing: Indy Car

Auto Racing: NASCAR Sprint Cup/Nationwide Series

Baseball: Minor League

Sports Fan/Social Media Report 2014

Football: High School

Sports Fan/Social Media Report 2014

Hockey: Minor League

Lacrosse: MLL, NLL

Mixed Martial Arts