2008DECAOntarioProvincials

SEM
Event2

AnAssociationofMarketingStudents

OCCUPATIONALCATEGORY
SportsandEntertainmentMarketingSeries

INSTRUCTIONALAREA
ProfessionalDevelopment

PARTICIPANTINSTRUCTIONS
PROCEDURES
1. The event will be presented to you through your reading of these instructions, including the
Performance Indicators and Event Situation. You will have up to 10 minutes to review this
informationtodeterminehowyouwillhandletheroleplaysituationanddemonstratetheperformance
indicatorsofthisevent.Duringthepreparationperiod,youmaymakenotestouseduringtheroleplay
situation.
2. YouwillgiveanIDlabeltoyouradultassistantduringthepreparationtime.
3. Youwillhaveupto10minutestoroleplayyoursituationwithajudge(youmayhavemorethanone
judge).
4. Youwillbeevaluatedonhowwellyoumeettheperformanceindicatorsofthisevent.
5. Turninallyournotesandeventmaterialswhenyouhavecompletedtheroleplay.
PERFORMANCEINDICATORS
1. Identifysourcesofcareerinformation.
2. Explainemploymentopportunitiesinbusiness.
3. Identifyskillsneededtoenhancecareerprogression.
4. Utilize resources that can contribute to professional development (e.g., trade journals/periodicals,
professional/tradeassociations,classes/seminars,tradeshows,andmentors).
5. Makeoralpresentations.
Published2008byDECARelatedMaterials.Copyright2008byDECAInc.Nopartofthispublicationmaybereproduced
forresalewithoutwrittenpermissionfromthepublisher.PrintedintheUnitedStatesofAmerica.

92
EventXX

EVENTSITUATION
YouaretoassumetheroleofmarketingmanagerforFUNLAND,alocalthemeresortpark.Theparks
managingdirector(judge)hasaskedyoutodevelopaplanforaCareerDayeventtopromotetheparks
careeropportunitiestohighschoolstudents.
FUN LAND is a 400acre theme resort park with a hotel that includes entertainment and restaurants
throughoutthepark.Attendanceattheparkhasincreasedoverthepasttwoyears,withthemajorityofthe
increasecomingduringthesummermonths.Althoughtheparkspeakseasonissummer,theresortpark
recently beganoffering yearroundentertainment. This expansion requires additional employees. The
parksmanagingdirector(judge)wouldliketoplanaCareerDayeventforhighschoolstudents. The
managingdirector(judge)hasaskedyoutodevelopaspecialeventtointroducethethemeparkindustry
to the students and identify career opportunities within the industry. The managing director (judge)
believesthatthiseventwillhelprecruitforthesummeraswellasyearroundandwouldliketopromote
employmentattheparkduringtheevent.
YourtaskistodevelopathreehourCareerDayeventfor300highschoolstudentsfromyourtown.The
eventshouldfocusonthethemeparkindustryandrelatedcareeropportunities,andshouldalsohighlight
summeremploymentopportunitiesforthestudents.Youshoulddeterminewhatinformationandactivities
shouldbeincludedintheevent,alongwithanoutlineoftheprogram.
You will present your plan to the managing director (judge) in a role-play to take place in the managing
directors (judges) office. The managing director (judge) will begin the role-play by greeting you and
asking to hear your ideas. After you have presented your plan and have answered the managing directors
(judges) questions, the director (judge) will conclude the role-play by thanking you for your work.

2008DECAOntarioProvincials

JUDGESINSTRUCTIONS

SEM
Event2

DIRECTIONS,PROCEDURESANDJUDGESROLE
Inpreparationforthisevent,youshouldreviewthefollowinginformationwithyoureventmanagerand
otherjudges:
1. ProceduresandPerformanceIndicators
2. EventSituationandJudgeRoleplayCharacterization
Participantsmayconductaslightlydifferenttypeofmeetingand/ordiscussionwithyoueach
time; however,itisimportantthattheinformationyouprovideandthequestionsyouaskbe
uniformforeveryparticipant.
3. JudgesEvaluationInstructionsandJudgesEvaluationForm
Pleaseuseacriticalandconsistenteyeinratingeachparticipant.
JUDGEROLEPLAYCHARACTERIZATION
YouaretoassumetheroleofmanagingdirectorforFUNLAND,alocalthemeresortpark.Youhaveasked
themarketingmanager(participant)todevelopaplanforaCareerDayeventtopromotetheparkscareer
opportunitiestohighschoolstudents.
FUN LAND is a 400acre theme resort park with a hotel that includes entertainment and restaurants
throughoutthepark.Attendanceattheparkhasincreasedoverthepasttwoyears,withthemajorityofthe
increasecomingduringthesummermonths.Althoughtheparkspeakseasonissummer,theresortpark
recently beganofferingyearroundentertainment. Thisexpansionrequiresadditionalemployees. You
wouldliketoplanaCareerDayeventforhighschoolstudents.Youhaveaskedyourmarketingmanager
(participant)todevelopaspecialeventtointroducethethemeparkindustrytothestudentsandidentify
careeropportunitieswithintheindustry.Youbelievethatthiseventwillhelprecruitforthesummeras
wellasyearroundandwouldliketopromoteemploymentattheparkduringtheevent.
Youhaveaskedthemarketingmanager(participant)todevelopathreehourCareerDayeventfor300
highschoolstudentsfromyourtown.Theeventshouldfocusonthethemeparkindustryandrelated
careeropportunities,andshouldalsohighlightsummeremploymentopportunitiesforthestudents.The
marketingmanager(participant)shoulddeterminewhatinformationandactivitiesshouldbeincludedin
theevent,alongwithanoutlineoftheprogram.
The marketing manager (participant) will present the plan to you in a role-play to take place in your
office. You will begin the role-play by greeting the marketing manager (participant) and asking to hear the
ideas.
Duringthecourseoftheroleplayyouaretoaskthefollowingquestionsofeachparticipant:
1. Howwillyouselectwhichstudentsareeligibletoparticipateinthisprogram?
2. Howwillyoupromotethiseventtothosestudents?
3

2008DECAOntarioProvincials

SEM
Event2

3. Howwillyouutilizethisprogramtohelpfillemploymentvacanciesduringtheupcoming
summerseason?
Once the marketing manager (participant) has presented the plan and has answered your questions, you
will conclude the role-play by thanking the marketing manager (participant) for the work.

2008DECAOntarioProvincials

SEM
Event2

JUDGESEVALUATIONINSTRUCTIONS
EvaluationFormInformation
Theparticipantsaretobeevaluatedontheirabilitytoperformthespecificperformanceindicatorsstated
onthecoversheetofthiseventandrestatedontheJudgesEvaluationForm.Althoughyoumayseeother
performanceindicatorsbeingdemonstratedbytheparticipants,thoselistedinthePerformanceIndicators
sectionarethecriticalonesyouaremeasuringforthisparticularevent.
EvaluationFormInterpretation
Theevaluationlevelslistedbelowandtheevaluationratingproceduresshouldbediscussedthoroughly
withyoureventchairpersonandtheotherjudgestoensurecompleteandcommonunderstandingfor
judgingconsistency.
LevelofEvaluation

InterpretationLevel

ExceedsExpectations

Participantdemonstrated theperformanceindicator in
an extremely professional manner; greatly exceeds
business standards; would rank in the top 10% of
business personnel performing this performance
indicator.

MeetsExpectations

Participantdemonstrated theperformanceindicator in
an acceptable and effective manner; meets at least
minimalbusinessstandards;therewouldbenoneedfor
additionalformalizedtrainingatthistime;wouldrank
in the 7089th percentile of business personnel
performingthisperformanceindicator.

BelowExpectations

Participant demonstrated the performance indicator

with limited effectiveness; performance generally fell
below minimalbusinessstandards;additionaltraining
would be required to improve knowledge, attitude
and/or skills; would rank in the 5069 th percentile of
business personnel performing this performance
indicator.

Little/NoValue

Participant demonstrated the performance indicator

withlittleornoeffectiveness;agreatdealofformal
training would be needed immediately; perhaps this
personshouldseekotheremployment;wouldrankin
the049th percentileofbusinesspersonnelperforming
thisperformanceindicator.
5

DONOTWRITEONTHISPAGE.RECORDALL

SCORESONTHESCANTRONSHEETPROVIDED.

JUDGESEVALUATIONFORM
SEM08
Event

DIDTHEPARTICIPANT:
1.Identifysourcesofcareerinformation?
Little/NoValue
0,2
Attemptsatidentifying
sourcesofcareerinformation
wereinadequateorweak.

BelowExpectations
4,6,8
Adequatelyidentified
sourcesofcareer
information.

MeetsExpectations
10,12,14
Effectivelyidentifiedsources
ofcareerinformation.

ExceedsExpectations
16,18
Veryeffectivelyidentified
sourcesofcareerinformation.

MeetsExpectations
10,12,14
Effectivelyexplained
employmentopportunitiesin
business.

ExceedsExpectations
16,18
Veryeffectivelyexplained
employmentopportunitiesin
business.

2.Explainemploymentopportunitiesinbusiness?
Little/NoValue
0,2
Attemptsatexplaining
employmentopportunitiesin
businesswereinadequateor
weak.

BelowExpectations
4,6,8
Adequatelyexplained
employmentopportunitiesin
business.

3.Identifyskillsneededtoenhancecareerprogression?
Little/NoValue
0,2
Attemptsatidentifyingskills
neededtoenhancecareer
progressionwereweakor
incorrect.

BelowExpectations
4,6,8
Adequatelyidentifiedskills
neededtoenhancecareer
progression.

MeetsExpectations
10,12,14
Effectivelyidentifiedskills
neededtoenhancecareer
progression.

ExceedsExpectations
16,18
Veryeffectivelyidentified
skillsneededtoenhancecareer
progression.

4.Utilizeresourcesthatcancontributetoprofessionaldevelopment?
Little/NoValue
0,2
Attemptsatutilizing
resourcesthatcancontribute
toprofessionaldevelopment
wereinadequateorunclear.

BelowExpectations
4,6,8
Adequatelyutilized
resourcesthatcancontribute
toprofessionaldevelopment.

MeetsExpectations
10,12,14
Effectivelyutilizedresources
thatcancontributeto
professionaldevelopment.

ExceedsExpectations
16,18
Veryeffectivelyutilized
resourcesthatcancontributeto
professionaldevelopment.

MeetsExpectations
10,12,14
Madeaneffectiveoral
presentation.

ExceedsExpectations
16,18
Madeaveryeffectiveoral
presentation.

5.Makeoralpresentations?
Little/NoValue
0,2
Attemptsatmakinganoral
presentationwereinadequate
orweak.

BelowExpectations
4,6,8
Madeanadequateoral
presentation.

6.Overallimpressionandresponsetothejudgesquestions.
Little/NoValue
0,1
Demonstratedfewskills;
couldnotanswerthejudges
questions.

BelowExpectations
2,3,4
Demonstratedlimitedability
tolinksomeskills;answered
thejudgesquestions
adequately.

MeetsExpectations
5,6,7
Demonstratedthespecified
skills;answeredthejudges
questionseffectively.

ExceedsExpectations
8,9,10
Demonstratedskillsconfi
dentlyandprofessionally;
answeredthejudgesquestions
veryeffectivelyandthoroughly.

DONOTWRITEONTHISPAGE.RECORDALL

SCORESONTHESCANTRONSHEETPROVIDED.

JudgesInitials

TOTALSCORE