Professional Documents
Culture Documents
Nico Vink
Nico Vink
Contents
10 PROLOGUE
Summary of 'Selva de Pedra (Jungle of Concrete) IS
List of Telenovelas used in this Study 18
21 1. TELENOVELAS AS A MAIN TELEVISION INDUSTRY PRODUCT
1. Short History of Brazilian Television Industry 22
The Fifties: T.V. for the Elite
The Sixties: Toward a Multi Class Audience
The Seventies: Globo's Monopoly
The Eighties: Export
2. Role and Influence of Advertising on the TV Industry 32
3. Role and Influence of the State on the TV Industry 40.
4. TV Industry: the Cultural Dimension 43
Conclusions and Questions 49
51 2. THE LIFE STYLE OF THE URBAN WORKING CLASS IN BRAZIL
1. Life in the Periphery and the Role of TV 52
2. Social Classes and Social Hierarchy in Brazil 55
Social Class according to Pierre Bourdieu
Social Classes in Brazil
3. The Working-Class Life Style: The Household as Unit of Labor and
Consumption 60
The Common Conditions of Existence
Household Consumption
The Consumption of Cultural Goods and Cultural Capital
4. The Working Class as Representation: Class and Gender Images 71
Working-Class Views on Class
Working-Class Views on Gender
5. Family Projects and Working-Class Discourse on Social Change 78
Family Projects
Working-Class Discourse on Social Change
Conclusions 82
165 6.
1.
2.
3.
252 NOTES
271 REFERENCES
281 SAMENVATTING: TELENOVELA EN EMANCIPATIE
Een studie naar de invloed van televisie op sociale veranderingen
287 TABLES AND FIGURES