DETAILED SYLLABUS

MBA-SECOND SEMESTER
Course No. MBA 201

Title: Business Ethics and Environment

MAX MARKS:- 100
a) Semester Examination: 70
b) Internal Assessment: 30

Duration of examination: 3 hrs.

Detailed Syllabus
Unit I & Unit II- Business Ethics
UNIT -1:

Business ethics; Definition & nature, Characteristics of ethical problems in management

Ethical theories; Causes of unethical behaviour; Ethical abuses; Work ethic

UNIT - II:

Management of Ethics - Ethics analysis [ Hosmer model ]; Steps/ considerations in

resolving ethical dilemma; Ethics in practice - professional ethics for functional managers;
Comparative ethical behaviour of managers; Code of ethics; Competitiveness,
organizational size, profitability and ethics; Cost of ethics in Corporate ethics evaluation.

UNIT III:

Social Responsibility of Business; Big Business and society Business and ecological /
environmental issues in the Indian context

UNIT - IV:

Political legal environment; Provisions of the Indian constitution pertaining to Business;

Political setup major characteristics and their implications for business; Prominent
features of MRTP & FERA. Social cultural environment and their impact on business
operations, Salient features of Indian culture and values.

UNIT V:

Economic Environment; Philosophy of economic grow and its implications for business,
Main features of Economic Planning with respect to business; Industrial policy and
framework of government contract over Business; Role of chamber of commerce and
confederation of Indian Industries.

Reading:
1) The Ethics of Management by Larue Tone Hosmer, Richard D. Irwin Inc.
2) Management Ethics - integrity at work by Joseph A. Petrick and John F. Quinn, Response Books:
New Delhi.
3) Ethics in Management by S.A. Sherlekar, Himalaya Publishing House.
4) Business Ethics by W.H. Shaw.
5) sturdevant, F.D. - Business and Society A Managerial Approach.
6) Doasgupta & Sangupta Government and Business in India
7) Kuthials, S.K. - from tradition to Modernity.
8) Panchanedikar & Panchanedikar Determinants of Social structure and Social change in India and
other papers.
9) Tandon, B.C - Environment and Entrepreneur.
10) Adhikari, M. Economics Environment of Business.
11) Davis, Kaith and Blostorm, Robert- Business and its Environment.
12) Beeslory, Michel and Evens Corporate Social Responsibility.

Note for the paper setting: The question paper will contain two questions from each unit (Total of 10
question) and candidates are required to answer one from each unit (five to be attempted) Hence there will
be internal choice within each unit.

DETAILED SYLLABUS
MBA-SECOND SEMESTER

Course No. MBA 202

Title: Marketing Management

Contact Hours: 45
Duration of examination : 3 hrs

MAX MARKS : 100

a) Semester Examination : 70
b) Sessival Assess : 30

OBJECTIVES:The purpose of this courses to equip the participants with the relevant tools and
techniques for application in solving Marketing problems. The focus of this course will be on applications
of Marketing tools in business situations.
UNIT - 1:

Marketing concepts, nature scope and importance of marketing Corporate orientation

towards the market place, marketing tasks, the marketing environment scanning,
Marketing Mix, MIS, Marketing research - Imp, Scope and steps in Mktg. Research
process.

UNIT -II:

Consumer market and buyer behaviour Social, Cultural, personal and psychological factors
affecting consumer behaviour, Maslows theory of motivation, Buying motives, Market
segmentation and market targeting.

UNIT -III:

Product Concepts; New Product Development Process, Product life cycle, Product mix
strategies, Brand management.
Pricing Objectives, pricing policies and Strategies, methods of fixing prices.

UNIT -IV:

Channel of Distribution - Objectives of Channels, Functions of Channels, Retailer and

Wholeselers, Choice of Distribution Channel.
Concepts of Promotion- Personal Selling, Sales process, Methods of sales promotion;
Meaning and Objectives of Advertising.

UNIT -V:

Mkt. Organization evolution of mktg. Deptt.

- Organizing the mktg. Deptt.
- Marketings relations with other Deptt..
New issues in mktg. - Direct mktg., Consumerism, mktg. in non-profit organizations
Green marketing.

Note for the paper setting:

The question paper will contain two questions from each unit (Total of 10 questions) and candidates are
required to answer one from each unit ( five to be attempted ) Hence there will be internal choice within
each unit.

DETAILEDSYLLABUS
MBA SECOND SEMESTER
Course No. MBA 203
Contact Hours: 45
Duration of examination : 3 hrs

Title : Management Science

MAX MARKS : 100
a) Semester Examination : 70
b) Sessional Assessment : 30
Syllabus for the examination to be held in May 2003,2004,2005

OBJECTIVES:
The purpose of this courses to equip the participants with the relevant tools and techniques for
applications in solving managerial problems. The focus of this course will be on applications of
quantitative methods in business situations.
SYLLABUS
UNIT - 1:

Simple decision problems under certainty, risk and uncertainly; Criteria for decisions under
uncertainly; Subjective probability and competitive situation; Decision theory with
experiments; Decision Trees; Decisions with cost pay - off; Expected value of perfect;
Expected value of sample Information; Efficiency of sample information.
Games Theory Two person, Zero sum Game, Minimax, Maximin strategies; Saddle
point and Mixed strategies.

UNIT -II:

Waiting lines: Characteristics, arrival process, structure and service process; Single and
multiple channel models; Optimum number of channels; Cost Analysis; Business
application of waiting lines.

UNIT - III:

Transportation model; H-V corner Rule, stepping stone Methods, VAM; MODI;
Applications of transportation Model Assignment Models, Transshipment and Routing
Problems.

UNIT - IV:

Linear Programming; Formulation of problems; Graphical methods; Simplex; duality in

linear programming. Sensitivity Analysis. Integer programming.

UNIT - V:

PERT / CPM, Network construction and analysis, critical path; completion Time cost,
trade-off, Crash activity analysis; Planning and scheduling project costs; controlling
project costs.
Simulation for Business: Monte Carlo Method; Applications of simulation in Business
situations. A minimum of two cases or articles of reports of projects or combination theses;
in the concerned subject.

NOTE FOR PAPER SETTING:

The question paper will contain two questions from each unit (Total 10 question) and candidates
will be required to answer one questions from each unit ( total questions to be attempted will be
five) i.e. there will be internal choice within each unit.
BOOKS RECOMMENDED:1).
2).
3).
4).
5).

ThIerauf R.C and kilohamp R.C.

Taha, H.A.
Shiv Gupta
McMilan Jr.
Srivastva, Shanoy

:
:
:
:
:

Decision making through Operation Research

An Introduction to Operation Research.
Fundamentals of Operation Research for Mgt.
Mathematical Programming
Quantitative Techniques

DETAILEDSYLLABUS
MBA-SECOND SEMESTER
TITLE: Human Resource Management

COURSE NO:-204

DURATION OF EXAM : 3 hrs

MAX MARKS: 100

a) EXTERNAL: 70
b) INTERNAL:
30

OBJECTIVES :
In a complex world of industry and business, organizational efficiency is largely. Dependent in the
continuation made by the member of the organization. The objectives of this sensitize various facets of
managing people and to create an understanding of the various policies and pract
resource
management.
SYLLABUS
UNIT - 1:

Concepts and Perspectives of Human Resource Management, the personal function its
significance. Human resource management in a changing environment, the status and Role
of Human Resource Manager. The organization of personnel department. Challenges faced
by H.R.M.

UNIT - II:

Human Resource Planning, Role of HRP Professionals. Job analysis, Job enlargement, Job
enrichment, Recruitment and Selection, Induction and Placement. Promotion and Transfer,
Training and development Assessment of training needs; Methodology of training;
Evaluation Programmes.

UNIT - III:

Performance Appraisal- Objectives and Techniques, Employee Counseling; Career

Planning, Wage and Salary Administration; Fringe Benefits; Incentive Payments; Job
Evaluation.

UNIT - IV:

Industrial Relations - Concepts and its determinants. Trade Function and structure.
Problems and prospective of Trade union Movement; Employee Discipline and Grievance
Handling; Suspension; Retrenchment and dismissals with special reference India.

UNIT - V:

Collective Bargaining - Meaning and Concepts : Features of Collective Bargaining

Workers- Participation in Management; Forms of workers participation in Management.

SUGGESTED READINGS:
1.
Biswajeet Pattanayak
2.
Dale Yoder
3.
E.B. Flippoo
4.
Tripathi P.C
5.
C.B. Mamoria
6.
R.S. Davar

Human Resources Management

Personnel Management and Industrial relations
Personnel Management
Personnel Management and Industrial relations
Personnel Management
Personnel Management

NOTE FOR THE PAPER SETTING:

The question paper will contain two question from each unit (Total of 10 question) candidates are required
to answer one from each unit (five to be attempted) Hence there will be internal choice within each unit.

DETAILED SYLLABUS

MBA-SECOND SEMESTER
TITLE: FINANCIAL MANAGEMENT

COURSE NO:-205

DURATION OF EXAM : 3hrs

MAX MARKS: 100

a) EXTERNAL: 70
b) INTERNAL: 30

UNIT - I:

Introduction

Concept, Scope, Classification and Organization of finance function. Objectives of Financial Mgt. -profit
maximization v/s Wealth maximization. Time Value of Money, Financial Modeling Concept, Scope and
its limitations.
UNIT - II:
Sources of Finance
Shares their types and characters; Debentures / Bonds / New financial Instruments; Zero coupon
Bonds, Deep Discount Bonds; SPNS and Option Bonds Public deposits Banks & financial Institutions
CC limit / OD / LOC. Leasing,Hire purchase, Venture Capital Factoring and commercial Papers.
UNIT III: Capital structure
Capital structure - concept & determinants of capital structure Approaches to establish appropriate capital
Structure EBIT-EPS; Cost of Capital & valuation, cash Flow Approach.Theories of Capital structure
NI, NOL & MM hypothesis. CapitalizationConcept of capitalization, Basis of capitalization.
Overcapitalization, and Under capitalization - their cause, effects and remedies.
UNIT IV: Capital Budgeting
Nature and concept of capital Budgeting. Techniques of capital Budgeting - traditional and discounted
cash flow (DCF). Cost of capital Cost of equity, preference shares, retained earnings and Weighted
average cost of capital. Leverage-Trading on Equity and its limitations. Indifferences Point, Operating and
Combined leverage.
UNIT V:

Working Capital and Dividend Decision.

Concept of working capital, Factors affecting working capital requirements. Computation of working
capital requirements. Dividend Decision Concept and types of dividend.Dividend Payment retention
decision.Theories of Relevance-Walters Models and Gordons ModelTheories of Irrelevance M.M.
Hypothesis
BOOKS RECOMMENDED:
1.
2
3.
4.
5.

Financial Management
Financial Management and Policy
Financial Management
Financial Management
Financial Management

I.M Pandey
Van Home
Westan & Brigham
Khan & Jain
V.K. Bhalla

DETAILEDSYLLABUS
MBA-SECOND SEMESTER
TITLE: OPERATIONS AND MATERIAL MANAGEMENT
DURATION OF EXAM : 3hrs
Contact No. : 45 (Min)

COURSE NO: 206

MAX MARKS: 100
a) EXTERNAL: 70
b) INTERNAL: 30

Syllabus for the examinations to be held in May 2003, 2005

OBJECTIVES:
To familiarize the participants with basic management decisions with respect to operations and materials
management in manufacturing and service organizations.
SYLLABUS
UNIT I:

Nature and Scope of operations management, Types of production / operation system. Facility
Location, Facility Layout, Line Balancing Capacity planning decisions.

UNIT II:

Production planning schedule and control in mass and intermitted production systems Aggregate
Planning, Scheduling, Loading and sequencing.
Productivity, Work study-Method Study and Work Measurement.

UNIT III:

Materials Management Introduction, Planning, Budgeting

Inventory Management - Concept, ECONOMIC ORDER QUANTITY, Inventory control system
( P&Q System ) ABC VED, FSN analysis.

UNIT IV:

Purchase and Stores Management - Purchasing system, Vendor analysis stores accounting systems.
New concepts of Materials Requirement Planning, Manufacturing Resource Planning (MRP II) and
Enterprise Resource Planning (ERP)

UNIT V:

New concepts in operations management - Supply chain management, Benchmarking, Quality

systems - ISO, TQM Quality circles
A minimum of two cases required to be discussed in the course. Also live project including factory
visit essential for the course

BOOKS RECOMMENDED:
1.
2.
3.
4.
5.
6.

Adam, E.E & Ebert R.J. Production management

Schroedor - Operations management
Chary, S.N. Production and operations management
Buffa E.S Modern Production Management
ILO - Work Study
Suply Chain Management - B.S. Sahay

NOTE FOR THE PAPER SETTING:

The question paper will contain two questions from each unit (Total 10 question) candidates are required
to answer one from each unit (five to be attempted) Hence there will be internal choice within each unit.

DETAILED SYLLABUS
MBS-SECOND SEMESTER
TITLE: SEMINARS ON RESEARCH METHODOLOGY

COURSE NO:-207

DURATION OF EXAM : 3hrs

Max Marks: 50
Contact hours: 25

OBJECTIVES:
To equip the students with the basic understanding of research methodology and various tools used for the
purpose of managerial decision making.
UNIT - 1:

Nature and Scope of Research Methodology. Importance of Research in important Areas.

Process of Research - Exploratory Research, Prescriptive Research, Experimental
Research.

UNIT - 2:

Methods of data collection - Primary data - Secondary data. Designing of a Questionnaire,

Sampling - Probability sampling & Non - Probability sampling methods.
Hypothesis - Test of Significance - T Text (for small samples),
F- (Association of attributes)
X2 test of attributes

UNIT - 3:

Project study Presentation.

Case study Presentation

Suggested Readings:
1.

V.P. Michael

Research Methodology in Management

2.

Dr. O.R. Krishnaswami

Methodology of Research in S. Science

3.

S.P. Gupta

Statistical Methods. Sultan Chand & Sons

NOTE FOR THE PAPER SETTING:

The question paper will contain two questions from each unit (Total of 10 question) and candidates are
required to answer one from each unit (five to be attempted) Hence there will be internal choice within
each unit.

UNIVERSITY OF JAMMU
IInd SEMESTER COURSES
FOR
MASTERS DEGREE PROGRAMME
IN
BUSINESS ADMINISTRATION
(MBA)
The following courses of study are prescribed for the second semester of the Masters Degree
Programme in Business ADMINESTRATION:
II SEMESTER (MAY 2003, MAY 2004 & MAY 2005)
Courses NO.

Title

Marks

MBA 201

Business Ethics and Environment

100

MBA 202

Marketing Management

100

MBA 203

Management science

100

MBA 204

Human Resources Management

100

MBA 205

Financial Management

100

MBA 206

Operations and Material Management

100

MBA 207

Seminar on Research Methodology

100

MBA 208

Comprehensive Viva-Voca

100
TOTAL:

---------700
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