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DVD Credits ee y ma e a i im | and just sent them messages asking it editing experience but ite knowledge Siceoreeeorst, Sheemeemmenee argument Smrmecneet ce Soo kroemeccd Seances about a font? | Repaogite red soto goes Ya ta | hey thought shoud facto, The et of or na design experiance, but sl be interviewees forthe fim consisted of entertaining fr people who deign for Deope who had historical connection living hope we were able to achieve When Ye someone that vemade a made that decision nthe rst place? tithe fpetace, or who had wale that balance fim about Heke, the fest question unk thats when | fist realzed the tue pubeized pions for or against But thoy ask mo se novtabiy,-Why?"Tve_ power of typography. | ence stared timing the interviows, Tho music in tho fim is amix of oxi ‘otto arate sre..1De | Treaizes tthe fim neodod Yo be ing tac rom bards kod and new Spo ane Is that Halveta just Over the next 10 years earned mere ‘asmuch about hase amazing artis mitra. approachod saver ari fim that | warted to a, ‘bout graphic design a got invlved ‘8 about asingle potace. couldn’ admired (Sam Prokop, Kim Hirth, inanlina mec, ad thn no im Delve that some of these designers and Ten Exver ac asked thom i "ve been intrested in grape design production and distribution. helped ad exeated 50+ years of work that we they’ ke to contribute new mus 1 @ ‘and typryaphy for over 20 years reduce a fw music documentaries, ‘ee every dy, that no-one ed ever fm about a font twas amazing to Nese ow since saw tha fist Macintosh and by 2005 fT warted to ty cect ‘nteriewed tam on camera about what what each of hess atte submited = computer ata hend'shousein 065. ing own fim. Threw wanted tobe | they do. ram very uc tohavotounca "hesound of Hevea inthe at 19800 started using the about graphic design anc typography, ‘group of such aon, humerous, and Moc for various projects Twas involved but wasn't sur exactly how fd make ‘generous peopl | was honesty not prepared forthe Inpost eotege starting independent a ir about thom. geen Lara Mail's roacton we got once we premiered ‘acord labels or promoting concerts. Inadtion othe cast the two ther the fm, an the terest nsroening When stomd into book pubis people most important tthe fim wee incites around the wold. went fo in 190, became fascnated by type. waa ving ln New York Cty at th me, tur director of photography, Lake 5c in tho ests months of tho "pont hours ying diferent fonts forthe and ne day waa waking around the Goissbanlr and ou odor, Shay sorening tour and was abi fo show it books twos wing and pubtehing, and fy. lstening ta my Ped fa some ofthe Sigel Luke hadjst ished shooting to designers and non-design audiences oven designed afew vary bad grunge samermusi that ended up in th fin) Borat belor he joined eon Helvetica, as wel Isa incre feos to fonts in the mg-T9902, which gave an sudan saw the whole fm in ry and his experience dodging angry "pend two years of your fe anc every rayon the web, [remember te frst aad sa Hatvation everyor, and interviewees with Sasha Baron Cohen ent you have mating fm, and then lime! saw one ofmy uly forts in use watched how poop wor interacting paid of aa we dedged.carsandtrucke beable to show iat sld-out events for fntlovsien, on CNN in 1095.twas with it but not way thinking about fring weeks of aet shooting. nao great audenoes Infos you ve never ‘watching the news, and suddenly thao Aci of mons of poopl ust goin ‘many shat inthe fm, we ust plain get Boon ‘ras my font deployed acoas the back- about ther ves, ting a ypelae tall ek We drove nto Berl in our rental {rop behind the newscaster My frst. thom which drcton the subway tain Car looked up, and there was aman Thee are innumerable people to thank ‘hght was, "Wow, 50,000 people was headed, where they could park, Climbing un the sda of = Weed Cup foraing mak this fm poss fone ust saw ta, wenderifTinfoeneed where the batwoom was, how much banner wih sicfoot Haves eters onthe thankyou action nthe ms end {ham somehow?" But then inotieed pay for aot dog. felt ke ed sturbled Te Not hat twas never really a prebiom crocs) but he to sng out the the word they'd satin my sear, ity, orto a secret language. fining Helvetica nthe cts we toured, folks at Ves fr haping onthe produc disgusting 4ooking font: ‘welfare.’ Why the challenge was trying to find the ‘ion side, and my girtriend, Brigid, for had CNN chosen fo uve a scaryoksng started emalng designers that eve- most intresting usage, oro capture putting up wit me very time pointed {ont or the word welare"? I mean, ing. 14 never met anyone inthe fim footage of poopie interacing wih ype, ut Hebatic ther. whats se bad about our society helping bef, but knew the hares of afow Those who ae es fortunate? Why note “famous” designars fom reading design ‘Shetoy survived si months of et Gary Hust dean, eplimistelookng font? And whe magazines aver the yoars.fouxdmost | ing the fim, andi ehe came ‘Soptemoer 2007 o2 03 Austin/New York/Ziirich/ Prague/Istanbul/ Providence/Boston/ Durham/Storrs/ New Haven/Toronto/ Laguna Beach/Cupertino/ Los Angeles/Portland/ Kansas City/Columbus/ Montreal/Calgary/Buffalo/ Rochester/Philadelphia/ Berlin/Mainz/ Braunschweig/ Saarbruecken/Paris/ Minneapolis/Copenhagen/ Oslo/San Francisco/ Chicago/Silver Spring/ Thessaloniki/Amsterdam/ 06 Dublin/Belfast/San Diego/ Auckland/Christchurch/ Melbourne/Oxford/ Seattle/Vancouver/ London/Cologne/ Washington DC/Moscow/ Brooklyn/San Antonio/ Denver/Stockholm/ Tallinn/Atlanta/ Sao Paolo/ Thanks to people who took tare of mein these se etios, ‘and to the organizers of the events in the other 50 cities | wasn't able to visit. Cheers! -Gary 07

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