FINACIAL REPORTING AND ANALYIS

Assignment-1
Topic: COMPARATIVE BALACE SHEET FOR 4 YEARS
OF NEW INDIA ASSURANCE COMPANY Pvt LTD.

Submitted to:
MS.Harinakshi
Lecturer
MBA Department

SUBMITTED BY
Kuladeepa kr
1416073
2 nd Mba

AIMIT

AIMIT

Submitted on: 5th October 2015

TARGET ADVERTISRES
INTRODUCTION
Target Advertisers commenced business in 2011 as an outdoor media company by Ajneya Kr.
Today, is one of the leading Out of Home (OOH) media organizations in India and is spreading
its footprint rapidly across Bangalore. When you need an advertising medium thats cost effective and long lasting, and that gives you the necessary reach and the frequency, think of
Target Advertisers Pvt. Ltd.
Our array of services hoardings include Railway boards, Railway panels, Transfer stickers,
Cinema slides, Promos, full train, Bus panels, Full Bus painting, Mobile sign truck, Kiosks,
Traffic Booth, Toll Naka, Gantry, Vinyl and TV Advertising spread across the length and breadth
of Bangalore will help you run targeted campaigns in consumer populated areas. And all at a
fraction of cost it takes to make your presence felt in newspapers or on TV.
After successfully promulgating the effectiveness of Out-of- Home (OOH) Advertising and
providing various novel communication solutions to clients Target Advertisers continues to offer
a plethora of futuristic services and solutions that work wonders assuring multicultural and
ethnic Outdoor Advertising campaigns that engage audiences and achieve impact, for every
creative need, idea and budget.Over the past four years, we have grown immensely and
recognized as a foremost service provider in this mode of operation because of our persistent
hard work, commitment and sincerity. Carrying these principles forward since our inception,
today we are planning to extend our business to other parts of India.
Nobody covers Bangalore like Target Advertisers. We are the privileged agency to proudly boast
of having 24 exclusive hoardings in Bangalore Metropolis.
Success is not just a matter of desire but a product of hard work. Such a mammoth success was
possible only because of one - man army, Mr. Ajneya Kr - CMD.
Target Advertisers Pvt. Ltd. is recognized by the BBMP. We assure you of the best deal with
optimum coverage in all forms of outdoor media.

BALANCE SHEET OF TARGET ADVERTISERS 2013-2012

Particulars

Mar '13

Mar '12

12 Months

Total Share Capital

Equity Share Capital
Share Application Money
Preference Share Capital
Reserves
Net worth
Secured Loans
Unsecured Loans
Total Debt
TOTAL LIABILITIES

342.33
342.33
0.00
0.00
3,072.23
3,414.56
85.27
89.32
174.59
3,589.15

12 Months

72.42
72.42
0.00
0.00
704.99
777.41
206.28
435.25
641.53
1,418.94

Change In

Change In

Amount

269.91
269.91
0
0
2367.24
2637.15
-121.01
-345.93
-466.94
2170.21

373%
373%

-23.37
0
-11.19
-12.18
-0.22
216.24
-0.04
-66.59
89.34
22.71
1928.16
0
1950.87
0
-17.87
2.36
-15.51
1966.38
0
2170.22
-13.28
-1.52

-8%

336%
339%
-59%
-79%
-73%
153%

Gross Block
Less: Revaluation Reserves
Less: Accum. Depreciation
Net Block
Capital Work in Progress
Investments
Inventories
Sundry Debtors
Cash and Bank Balance
Total Current Assets
Loans and Advances
Fixed Deposits
Total CA, Loans & Advances
Deferred Credit
Current Liabilities
Provisions
Total CL & Provisions
Net Current Assets
Miscellaneous Expenses
TOTAL ASSETS
Contingent Liabilities
Book Value (Rs)
ANALYSIS AND INTERPRETATION
LIABILITY

267.46
0.00
152.14
115.32
0.06
1,267.05
0.00
187.13
120.56
307.69
2,133.08
0.00
2,440.77
0.00
219.25
14.78
234.03
2,206.74
0.00
3,589.17
707.59
19.95

290.83
0.00
163.33
127.50
0.28
1,050.81
0.04
253.72
31.22
284.98
204.92
0.00
489.90
0.00
237.12
12.42
249.54
240.36
0.00
1,418.95
720.87
21.47

-7%
-10%
-79%
21%
-100%
-26%
286%
8%
941%
398%
-8%
19%
-6%
818%
153%
-2%
-7%

The total share capital of the company witnessed a change of 373% of 724200 due to the share
capital being invested the shareholders and venture capitalists and thus resulting in increase in
reserves by 336% which shows that the company had enough funds to meet the short term and
long term obligations and which resulted in the net worth by 339%.The company Net worth
increased by 339% i.e A consistent increase in net worth indicates good financial health of the
company .The company borrowed -59% of secured loans and 79% of unsecured loans and a total
debt of -73% thus the liability of increased 2 folds by 153%.
ASSETS
The gross block of the company depreciated by 08% and the net block of the company
depreciated by 10% i.e. Net block is the gross block less accumulated depreciation on assets.
Thus resulting in working capital of the company to be relatively low of -79%.The made
investments in Government and other Gilt edged securities. The company had a outstanding
debtors of -24% when compared to the previous year and the cash and bank balance rose by
286% due to the shareholder investments into the company, but the company had 941% of debt
raised but the current assets of the company rose by 108%.The contingent liability of the
company was decreased by 2%. A potential obligation that may be incurred depending on the
outcome of a future event. A contingent liability is one where the outcome of an existing
situation is uncertain, and this uncertainty will be resolved by a future event.

As the company is a startup due to funding from the angel investors the company had more
reserves and cash and bank balance, but the borrowing of the fund could have been avoided.
BALANCE SHEET OF TARGET ADVERTISERS AS ON 2015-2014
Particulars

Total Share Capital

Equity Share Capital
Share Application Money

Amount 2015

342.87
342.87
0.00

Amount

Chang

2014

e In

342.33
342.33
0.00

Amou

Change In

nt
0.54

%
0%

0.54
0

0%

Preference Share Capital

Reserves
Net worth
Secured Loans
Unsecured Loans

0.00
3,146.13
3,489.00
96.47
125.00

0.00
3,131.22
3,473.55
130.35
5.21

Total Debt
Total Liabilities

221.47
3,710.47

135.56
3,609.11

Application Of Funds
Gross Block
Less: Revaluation Reserves
Less: Accum. Depreciation
Net Block
Capital Work in Progress
Investments
Inventories
Sundry Debtors
Cash and Bank Balance
Total Current Assets
Loans and Advances
Fixed Deposits
Total CA, Loans & Advances
Deferred Credit
Current Liabilities
Provisions
Total CL & Provisions
Net Current Assets
Miscellaneous Expenses
Total Assets
Contingent Liabilities
Book Value (Rs)

ANALYSIS AND INTERPRETATION

LIABILITY

284.88
0.00
240.64
44.24
0.13
3,272.63
0.00
169.38
18.28
187.66
372.20
0.00
559.86
0.00
152.64
13.75
166.39
393.47
0.00
3,710.47
3,638.89
20.35

278.87
0.00
168.83
110.04
0.00
3,258.46
0.00
169.04
39.23
208.27
214.49
0.00
422.76
0.00
168.51
13.64
182.15
240.61
0.00
3,609.11
3,633.49
20.29

0
14.91

0%

15.45
-33.88
119.7

0%
-26%

2299%

85.91
101.3

63%

3%
0

6.01
0
71.81

2%
43%

-65.8
0.13

-60%

14.17
0

0%

0.34
-20.95

0%
-53%

-20.61
157.7

-10%

1
0

74%

137.1
0

32%

-15.87
0.11

-9%
1%

-15.76
152.8

-9%

6
0
101.3

64%

3%

5.4
0.06

0%
0%

The total share capital of the saw a zero growth and this resulted in 0% growth in net worth but
the reserves of the company witnessed 14910. The company had paid the loans in the year 2015
which resulted in -26% of 33880 but the company had borrowed loans form unsecured sources
amounting to 119790 thus increasing the total debt by 63% and the liabilities by 3%.
ASSETS
The gross block of the company rose by 2% and the net block of the company depreciated by
60% thus resulting in working capital of the company to be nil. The company made investments
in Government and other Gilt edged securities amounting to rs 141700 which is relatively lower
than the previous financial year and the company also witnessed the cash and bank balance to
deprecate by -53%. The company had no outstanding debtors as when compared to the previous
year and the loans and advances of the rose by 74%. The current assets of the company rose by
64%.The contingent liability of the company decreased to 0% ie A potential obligation that may
be incurred depending on the outcome of a future event. A contingent liability is one where the
outcome of an existing situation is uncertain, and this uncertainty will be resolved by a future
event.
From the above balance sheet it can be interpreted that the company has been performing well
but the asset and liability management should be focused upon for better asset management.
The company should always insist on secured loans than the unsecured loans.