You are on page 1of 3

Federal Register / Vol. 70, No.

25 / Tuesday, February 8, 2005 / Notices 6691

* * * (d) if the applicant is not a Tribe (DTC) prescription drug print Evaluation of Consumer-Friendly
or Alaska Native Village government, advertisements. Formats for Brief Summary in Direct-
the applicant must submit proof that a to-Consumer (DTC) Print
majority of the governing board of DATES:Submit written or electronic Advertisements for Prescription Drugs:
directors is representative of the comments on the collection of Study 1
community to be served.’’ The reference information by April 11, 2005.
Section 1701(a)(4) of the Public
to Native non-profit organizations was ADDRESSES: Submit electric comments Health Service Act (42 U.S.C.
inadvertently placed in the text. This on the collection of information to: 300u(a)(4)) authorizes FDA to conduct
correction will be reflected in all three http://www.fda.gov/dockets/ecomments. research relating to health information.
FY 05 ANA program announcements. Submit written comments on the Section 903(b)(2)(c) of the Federal Food,
Technical Correction: Upon general collection of information to the Division Drug, and Cosmetic Act (the act) (21
review of the Notice, Section II. of Dockets Management (HFA–305), U.S.C. 393(b)(2)(c)) authorizes FDA to
Evaluation Criteria (a) additional text is Food and Drug Administration, 5630 conduct research relating to drugs and
needed to clarify the use of the ANA Fishers Lane, rm. 1061, Rockville, MD other FDA regulated products in
Project Abstract form in relation to 20852. All comments should be carrying out the provisions of the act.
Criteria One: Introduction and Project identified with the docket number Under the act, a drug is misbranded if
Summary/Application Format. found in brackets in the heading of this its labeling or advertising is false or
Instructional text will be inserted in the document. misleading. In addition, section 502(n)
ANA evaluation Criterion One to state of the act (21 U.S.C. 352(n)) specifies
FOR FURTHER INFORMATION CONTACT:
‘‘In addition to using the ANA Project that advertisements for prescription
Karen Nelson, Office of Management
Abstract form, applicants will submit a drugs and biological products must
Programs (HFA–250), Food and Drug
brief narrative summary of the project provide a true statement of information
Administration, 5600 Fishers Lane,
that provides more information on the ‘‘***in brief summary***’’ about the
Rockville, MD 20857, 301–827–1482.
applicant and proposed project.’’ The advertised product’s ‘‘***side effects,
additional text will provide clarity to SUPPLEMENTARY INFORMATION: Under the contraindications and
the applicant as they respond to the PRA (44 U.S.C. 3501–3520), Federal effectiveness***.’’ Generally, the
program announcement. agencies must obtain approval from the display text of an advertisement
Dated: January 31, 2005. Office of Management and Budget presents a fair and balanced disclosure
Quanah Crossland Stamps,
(OMB) for each collection of of the product’s indication and benefits
information they conduct or sponsor. and the product’s side effects and
Commissioner, Administration for Native
Americans.
‘‘Collection of information’’ is defined contraindications. The prescription drug
in 44 U.S.C. 3502(3) and 5 CFR advertising regulations (§ 202.1(e)(3)(iii)
[FR Doc. 05–2325 Filed 2–7–05; 8:45 am]
1320.3(c) and includes agency requests (21 CFR 202.1(e)(3)(iii))) specify that the
BILLING CODE 4184–01–M
or requirements that members of the information about risks must include
public submit reports, keep records, or each specific side effect and
provide information to a third party. contraindication’’ from the advertised
DEPARTMENT OF HEALTH AND
Section 3506(c)(2)(A) of the PRA (44 drug’s approved labeling. The regulation
HUMAN SERVICES
U.S.C. 3506(c)(2)(A)) requires Federal also specifies that the phrase ‘‘side
Food and Drug Administration agencies to provide a 60-day notice in effect and contraindication’’ refers to all
the Federal Register concerning each of the categories of risk information
[Docket No. 2005N–0016] proposed collection of information, required in the approved product
including each proposed extension of an labeling written for health professionals,
Agency Information Collection existing collection of information,
Activities; Proposed Collection; including the Warnings, Precautions,
before submitting the collection to OMB and Adverse Reactions sections. Thus,
Comment Request; Evaluation of for approval. To comply with this
Consumer-Friendly Formats for Brief every risk in an advertised drug’s
requirement, FDA is publishing notice approved labeling must be addressed to
Summary in Direct-to-Consumer Print of the proposed collection of
Advertisements for Prescription meet these regulations.
information set forth in this document. In recent years, FDA has become
Drugs: Study 1
With respect to each of the following concerned about the adequacy of the
AGENCY: Food and Drug Administration, collection of information, FDA invites brief summary in DTC print
HHS. comments on these topics: (1) Whether advertisements. Although advertising of
ACTION: Notice. the proposed collection of information prescription drugs was once primarily
is necessary for the proper performance addressed to health professionals,
SUMMARY: The Food and Drug of FDA’s functions, including whether consumers increasingly have become a
Administration (FDA) is announcing an the information will have practical primary target audience, and DTC
opportunity for public comment on a utility; (2) the accuracy of FDA’s advertising has dramatically increased
proposed collection of certain estimate of the burden of the proposed in the past few years. Results of the FDA
information by the agency. Under the collection of information, including the 2002 survey on DTC advertising
Paperwork Reduction Act of 1995 (the validity of the methodology and (available at www.fda.gov/cder/ddmac/
PRA), Federal agencies are required to assumptions used; (3) ways to enhance researchka.htm) provide some
publish notice in the Federal Register the quality, utility, and clarity of the information regarding the extent to
concerning each proposed collection of information to be collected; and (4) which consumers read these ads and the
information and to allow 60 days for ways to minimize the burden of the brief summary that accompanies the
public comment in response to the collection of information on main ad—41 percent of respondents in
notice. This notice solicits comments on respondents, including through the use 2002 reported they do not usually read
a study of consumer evaluations of of automated collection techniques, any of the brief summary. Use of the
various consumer-friendly formats for when appropriate, and other forms of brief summary was a function of
the brief summary in direct-to-consumer information technology. whether they have an interest in the

VerDate jul<14>2003 18:12 Feb 07, 2005 Jkt 205001 PO 00000 Frm 00080 Fmt 4703 Sfmt 4703 E:\FR\FM\08FEN1.SGM 08FEN1
6692 Federal Register / Vol. 70, No. 25 / Tuesday, February 8, 2005 / Notices

condition; about 45 percent of those display (or main) page and the brief variety of conditions varying in severity
having a particular interest in the summary, and what about each is and for which treatments range from
advertised drug read all or almost all of useful. In addition, the research will multiple over-the-counter possibilities
the brief summary. directly consider caregivers, another (allergies) to those where the
Because the regulations do not specify important audience for prescription medications are potentially quite
how to address each risk, sponsors can drug advertising. It is estimated that 46 complex and serious (weight loss).
use discretion in fulfilling the brief percent of adults help provide These conditions are likely to occur in
summary requirement under healthcare for someone else.2 Caregivers both males and females, may involve a
§ 202.1(e)(3)(iii). Frequently, sponsors provide a range of activities, from caregiver, and have fairly high
print in small type, verbatim, the risk- reminding another person to follow a prevalence rates in the general
related sections of the approved product diet to deciding whether the person in population.
labeling (also called the package insert, their care will use a prescription drug at Participants will be screened to
professional labeling, or prescribing all. About 58 percent of caregivers represent a range of education levels
information). This labeling is written for report seeking additional information (some college or less vs. completed
health professionals, using medical about the condition they are helping to college or more). Because the task
terminology. FDA believes that while manage. presumes basic reading abilities, all
this is one reasonable way to fulfill the Design Overview: This study will participants will have English as their
brief summary requirement for print employ a between-subjects crossed primary language and, as appropriate,
advertisements directed toward health factorial design using a mall-intercept be required to bring reading glasses with
professionals, this method may be protocol. Eight print advertisements will them to the site.
difficult for consumers to understand. be created using two levels of drug risk • Severity of Risk. The severity of
Consumers may use the brief severity and four medical conditions. drug side effects is an important
summary for many purposes, such as to Thus, the factors will be severity of risk attribute in consumers’ evaluation of
learn about new treatments, to compare (high versus low) and medical condition new prescription products. For
with other prescription brands or over- (high cholesterol versus obesity versus example, it may be an important
the-counter (OTC) medications, to form asthma versus allergies). Other side reference point for evaluating benefit
a benefit-risk judgment, to generate effect and risk information will be claims and for directing further
questions for their healthcare provider, constant across conditions. Participants, information search. Variation in aspects
and to verify promotional claims. All of those diagnosed with the condition and of consumer mental processing of a
these possible uses contribute to those who are caregivers for a person prescription drug advertisement, such
achieving more informed healthcare with the condition, will be asked to read as confirmation or clarification of
decisions. a single print advertisement for a new promotional claims, may be expected
These different uses likely involve prescription drug. After reading the depending on the risk information
different mental processing strategies, advertisement, they will be asked presented in the display (first) page
therefore a careful assessment of questions about their use and evaluation portion of the advertisement for a new
possible changes in the format and of information topics presented in the brand.
content of the brief summary is By incorporating variation in brand
advertisement.
necessary. FDA’s objectives for Factors: risk as a design factor in this study, we
communicating important information • Participants. Consumers will be can further our confidence in observing
and sponsors’ discretion in choosing screened and recruited by the contractor a more representative spectrum in how
what specific information to include to be either currently diagnosed with consumers use the brief summary. Risk
requires an understanding of the range one of the above conditions, at risk of will be varied to create ‘‘high’’ and
of consumer uses of the brief summary.1 developing one of the conditions, or ‘‘low’’ levels of perceived product risk
Thus, as a first step in assessing content currently giving care to someone who as follows:
and format options for the brief has been diagnosed. A caregiver will be HIGH: In rare cases, Oncor may cause
summary, the current research will defined as an adult male or female who heart damage. You should contact your
investigate the nature of consumers’ has a concern for the well-being of doctor right away if you get a severe
goals when they read prescription drug another person (parent, child, spouse, cough or chest pain.
print advertisements, and the relative LOW: In rare cases, Oncor may cause
close friend, or relative) who is
usefulness of the information topics dry mouth. You should contact your
currently receiving medication for one
presented. doctor if your dry mouth lasts for more
of the four medical conditions, and who
The current study will be the first in than 4 days.
provides a (near daily) support activity
a series of studies examining the format Procedure: Participants will be shown
for that person. The support may range
and content of the brief summary in one ad, e.g., an ad for a high risk drug
from simply reminding them to take
DTC print advertisements. Format and for asthma or an ad for a low risk drug
their medication to providing direct
other content issues will be examined in for high cholesterol. Then a structured
guidance and physical assistance with
following studies. This first study will interview will be conducted with each
their treatment regimen. Thus,
consider the full context of the ‘‘side participant to examine a number of
participants will be nested within
effect, contraindications, and important perceptions about the brief
medical condition and randomly
effectiveness’’ information presented in summary, including perceived riskiness
assigned to either high or low level of
prescription drug advertisements, in of the drug, ratings of individual
risk. Each condition will be balanced
terms of what consumers are trying to sections in the brief summary
with respect to gender.
learn from the entire ad, including the information, and perceived usefulness
Multiple disease conditions will be
of brief summary information. Finally,
incorporated to provide generality. The
1For other FDA research investigating the demographic and health care utilization
relationship between consumer processing and medical conditions chosen represent a
information will be collected.
issues of format and content, see Levy, Fein and
Schucker ‘‘Performance Characteristics of Seven 2Slaughter, E., Seventh Annual Survey on Interviews are expected to last
Nutrition Label Formats,’’ Journal of Public Policy Consumer Reaction to DTC Advertising of approximately 20 minutes and
and Marketing, (Spring) 15(1), 1-15, 1996. Prescription Medicines. Rodale, Inc., 2004. participants will be offered a $5

VerDate jul<14>2003 18:12 Feb 07, 2005 Jkt 205001 PO 00000 Frm 00081 Fmt 4703 Sfmt 4703 E:\FR\FM\08FEN1.SGM 08FEN1
Federal Register / Vol. 70, No. 25 / Tuesday, February 8, 2005 / Notices 6693

incentive for their time. A total of 432 be a one time (rather than annual) FDA estimates the burden of this
participants will be involved. This will collection of information. collection of information as follows:

TABLE 1—ESTIMATED ANNUAL REPORTING BURDEN1


No. of Annual Frequency Total Annual Hours per
Respondents per Response Responses Response Total Hours

800 (screener) 1 800 .017 14

432 (survey) 1 432 .33 143

Total 157
1 There are no capital costs or operating and maintenance costs associated with this collection of information.

Dated: February 1, 2005. written and electronic comments by Individuals who have registered to make
Jeffrey Shuren, April 21, 2005. an oral presentation will be notified of
Assistant Commissioner for Policy. Location: The public hearing will be the scheduled time for their
[FR Doc. 05–2419 Filed 2–7–05; 8:45 am] held at the Advisors and Consultants presentation prior to the hearing.
BILLING CODE 4160–01–S
Staff Conference Room, 5630 Fishers Depending on the number of
Lane, Rockville, MD 20857. presentations, FDA may need to limit
Addresses: Written or electronic the time allotted for each presentation.
DEPARTMENT OF HEALTH AND notices of participation should be Presentations will be limited to the
HUMAN SERVICES submitted to the Division of Dockets questions and subject matter identified
Management (HFA–305), Food and Drug in section III of this document.
Food and Drug Administration Administration, 5630 Fishers Lane, rm. Presenters should submit two copies of
1061, Rockville, MD 20852, e-mail: each presentation given. All participants
[Docket No. 2005N–0038] FDADockets@oc.fda.gov; or on the are encouraged to attend the entire day.
Reporting of Adverse Events to Internet at http:// If you need special accommodations
www.accessdata.fda.gov/scripts/oc/ due to a disability, please inform the
Institutional Review Boards; Public
dockets/meetings/meetingdocket.cfm. registration contact person when you
Hearing
Written or electronic comments should register.
AGENCY: Food and Drug Administration, be submitted to http://
HHS. www.accessdata.fda.gov/scripts/oc/ SUPPLEMENTARY INFORMATION:
ACTION:Notice of public hearing; request dockets/commentdocket.cfm or to the I. Background
for comment. Division of Dockets Management (see
Addresses above). Clinical investigations regulated by
SUMMARY: The Food and Drug Contacts: Nancy L. Stanisic, Center FDA under sections 505(i) (drugs and
Administration (FDA) is announcing a for Drug Evaluation and Research (HFD– biologics) and 520(g) (medical devices)
public hearing to consider the process 1), Food and Drug Administration, 5600 of the Federal Food, Drug, and Cosmetic
by which institutional review boards Fishers Lane, rm. 9–64, Rockville, MD Act (21 U.S.C. 355(i) and 360j(g)) must
(IRBs) obtain and review information on 20857, 301–827–1660, FAX: 301–443– be reviewed and approved by an IRB in
adverse events that occur during the 9718, e-mail: stanisicn@cder.fda.gov. a manner consistent with the
conduct of clinical investigations. FDA For Registration and/or to participate requirements of 21 CFR part 50 and part
is increasingly aware of concerns within in the meeting: Because of limited 56 (21 CFR part 56). To approve a
the IRB community that the process is seating, we recommend that persons proposed clinical investigation, IRBs
burdensome, inefficient, and not as interested in attending the meeting must determine, among other things,
effective as it should be in providing register at http:// that the risks to subjects are minimized;
IRBs the information they need to www.accessdata.fda.gov/scripts/oc/ the risks are reasonable in relation to
ensure that the rights and welfare of dockets/meetings/meetingdocket.cfm. anticipated benefits (if any); the
human subjects are protected during the Registration will be accepted on a first- selection of subjects is equitable; and
course of a clinical study. The purpose come, first-served basis. the informed consent process is
of the hearing is to solicit information The procedures governing the hearing adequate for the anticipated study
and views from interested persons on are found in part 15 (21 CFR part 15). population and appropriately
issues and concerns regarding the If you wish to make an oral presentation documented (see § 56.111).
submission of adverse events to and during the open public comment period After their initial review and approval
their review by IRBs. FDA is seeking of the hearing, you must state your of a clinical study, IRBs are required to
general information about the nature of intention on your registration form (see conduct continuing review of the study
the problem and possible solutions, Addresses). To participate, submit your at intervals appropriate to the degree of
responses to specific questions (see name, title, business affiliation, address, risk presented by a study (at least
section III of this document), and any telephone, fax number, and e-mail annually) (§ 56.109(f)). IRBs are required
other pertinent information stakeholders address. You should also submit a to follow written procedures for
would like to share. written statement at the time of continuing review of research and for
Date and Time: The public hearing registration for each discussion question determining which studies require
will be held on March 21, 2005, from 9 you wish to address, the names and review more often than annually
a.m. to 5 p.m. Submit written or addresses of all individuals that plan to (§ 56.108(a)), and must maintain records
electronic notices of participation by participate, and the approximate time of continuing review activities
4:30 p.m. on March 4, 2005. Submit requested to make your presentation. (§ 56.115(a)(3)).

VerDate jul<14>2003 18:12 Feb 07, 2005 Jkt 205001 PO 00000 Frm 00082 Fmt 4703 Sfmt 4703 E:\FR\FM\08FEN1.SGM 08FEN1

You might also like