Professional Documents
Culture Documents
MARKETING PLAN
GROUP 5
4/2013
Chanel Pedroza
Doug George
Sami Reme
Arooaj Kahlun
Trevor Dupree
Nicole Watson
Eric Jackson
1
TABLE OF CONTENTS
PAGE #
SECTION #
DESCRIPTION
Introduction
Section 1
4-5
Section 2
Market Analysis
Section 3
7-8
Section 4
Marketing Strategy
9-11
Section 5
Financial Projections
12-14
Section 6
Executive Summary
Executive Summary
Today, the business software market is becoming saturated with various types of
software. The purpose of software is to accommodate its user in every possible way. The
industries within this market lack an all-in-one business software that delivers convenience,
security, and ease of use. We strive to deliver a well-rounded business software product that is
unique, in that it integrates Cloud computing, Peachtree, and TurboTax.
eNovation is a company in its first year of operation within the United States, and believe
that the key to effective software is minimizing costs, time, and effort. Our goal is to assist
entrepreneurs and new companies with their business startup. Not only will we keep up with
technological advances, but we will go above and beyond to provide the best product and
services for our customers.
reliable.
Deliver systematic business and managerial software that is geared for success.
FEATURES:
Cloud computing compatible with existing Operating Systems and associated office
software
ATTRIBUTES:
BENEFITS:
Eliminates the need for an accountant, bookkeeper, and tax specialists (less expenses)
TYPE OF FACTOR
FAVORABLE
Strengths:
Cloud computing compatible with
existing reputable Operating Systems and
their associated office software
Internal
External
UNFAVORABLE
Weaknesses:
Cloud glitches could hinder reputation
if not addressed promptly
Threats:
Possibilities of cloud system
malfunction and shortage of memory
Reduces expenses of
paying for financial services
INNOVATORS (8%)
Targeted Characteristics
Our Product Benefits
Receptive to new ideas and Pioneering software that
technologies
utilizes cloud computing,
which keeps investors and
Their lives are characterized business leaders involved and
by variety
connected
EXPERIENCERS (12%)
Targeted Characteristics
Our Product Benefits
They seek variety and
Innovative software that
excitement, savoring the new, eliminates the need for an
the offbeat, and the risky.
accountant, bookkeeper, and
Quickly become enthusiastic tax specialist
has integrated cloud
about new possibilities
computing
Our product is an enterprise resource system that incorporates accounting and secure cloud
computing; therefore, providing a seamless process relative to competitors.
_____________________________________________________________________________________
Product:
GOAL: Provide business software that encompasses Accountings Peachtree software and Intuits
TurboTax, along with secure cloud computing to store business data.
o
Price:
Tactic 2: Offering $49.99 per month payment plan online only; upon month 12, customer
will have paid $599.88.
Placement:
Promotion:
Tactic 1: Advertisement
TV
Magazines
Internet
YouTube
10
11
12
Profit
13
14
We will use popular business and economic magazines, such as Fortune, The Wall
Street Journal, and Forbes. These magazines provide updates regarding politics,
economics, business, and finance.
15
MONTH 3
(WEEKS 8-9)
16. Release product to the public online:
At this point, our website is functional. eNovations website is compatible with PayPal,
and also accepts debit and credit card payment methods, along with monthly
payment plans.
17. Release product to the public, in-stores:
All stores will be stocked with our product at this point. We will have accountability of
in-store inventory
(WEEK 10)
18. Promotion:
Our full retail price is $599.99. During the first year of operation, we will offer a rebate
in stores and online for $149.99. eNovations is also offering an online promotion of
$49.99 per month payment plan, for twelve months.
(WEEKS 11 - 12)
19. Product software adjustments:
We will address any software issues customers report, and time-sensitive measures taken
address these issues
20. Review quarterly implementation plan:
By reviewing our implantation plan, this will allow us to strategically plan for the next
quarter.