ALYSSA GALVEZ

EXTRA CREDIT TEST RE-REVIEW

Test 2
Score : 44/100
Question 2
White papers are generally intended to
Describe how a technology or product solves a particular problem inform the
reader before making a purchase. Pg 128, paragraph 2
Question 3
What social network did not succeed in the U.S. but has been successful in other
countries?
Orkut. Google launched Orkut on January 22, 2004, and although the social
network never gained significant U.S. market share, it became popular in both India
and Brazil. Pg 183 paragraph 1
Question 5
Odeo was the first microblogging service.
True. The concept of microblogging, as it exists today, leapt to prominence in 2006
with the launch of Twitter by its founder Jack Dorsey. Originally an internal
company service for Odeo, Twitter grew into a public sensation. Pg 208 paragraph
3
Question 7
Why should firms consider investing in a presence on larger social network?
Marketing with social networks has several advantages for firms, allowing them to
find talent, build brand awareness, find new customers, and help conduct brand
intelligence and market research. Pg 184 paragraph 2

ALYSSA GALVEZ
EXTRA CREDIT TEST RE-REVIEW
Test 2
Score : 44/100
Question 14
What type of tweet category is described as "Look at What I've Been Doing"?
Picture Tweets. These are visual and show images of instant things to make
followers aware of what activities are being done. Pg 210 paragraph 1
Question 15
Podcasts are usually streaming content played off of a computer
Note that podcasts are not usually streaming content; they are recorded and then
published on the Internet for later access by listeners pg 105 paragraph 2

Question 18
How are podcasts delivered to an audience?
Podcasts can be consumed one of three ways: (1) played directly off the website on
a computer, (2) downloaded to a computer and listened to offline, and (3)
downloaded to portable MP3 players for listening offline. Pg 105 paragraph 2

Question 19
Why should a white paper include visual aids, short paragraphs and informative
titles?
Keep in mind some viewers will skim through the white papers before deciding to
read it in full. To draw in these readers convince unsure readers that the paper
contains valuable material that is worth the reading time. pg 131 paragraph 7,8

ALYSSA GALVEZ
EXTRA CREDIT TEST RE-REVIEW
Test 2
Score : 44/100
Question 20
How does an e-book differ from a white paper?
well executed e-books have a lot of white space, interesting graphics and images,
and copy that is typically written in a lighter style than the denser white paper pg
135 paragraph 1
Question 23
When developing a podcast, it is important to determine the length of the
podcast before you identify the content.
False. The content must first be established and then the time limit should fit
accordingly to the topic. Pg 106-107
Question 24
It is considered a best practice for companies to set up a profile on Facebook.
To begin marketing a brand on Facebook, start an account. Do NOT create a
profile; those are intended for private users and are not as helpful for marketing.
Instead, create a page that will represent the business. Pg 185 paragraph 6

Question 27
One advantage of a white label social network is that
There are several readily apparent advantages for business purposes to using a
white label social network as opposed to a mass audience social network. The first
and most obvious is the availability to customize features to suit the user base. White

ALYSSA GALVEZ
EXTRA CREDIT TEST RE-REVIEW
Test 2
Score : 44/100
label social networks are typically integrated directly into the companys home
website and can be tweaked easily. Pg 193 paragraph 3-5

Question 28
It is considered a best practice for a brand to use its logo as its Twitter avatar.
False. The first, and perhaps most important choice, is selecting a good avatar
picture, which will appear next to every tweet, so the avatar should be recognizable
and eye-catching for best results. It is very common, and perhaps the best practice,
to use a face for the avatar. Pg212 paragraph 1
Question 30
White papers typically have at least 10 pages of text, are double spaced, and
include sources.
False. White papers need to have at least 6 pages of text, spacing is up to the appeal
of the paper. pg 131 paragraph 2
Question 31
What should be considered when determining how long a podcast should be?
The format of the Podcast should be taken into consideration, whether it be a
Presentation, Q&A or Co-Hosted. Typically Podcasts run ten, thirty, or sixty
minutes depending on format and content. Pg 106 paragraph 3, 4
Question 32

ALYSSA GALVEZ
EXTRA CREDIT TEST RE-REVIEW
Test 2
Score : 44/100
What is the first step when publishing and distributing an article as part of a
marketing strategy?
The first step in article-based marketing is to produce article content that the
target audience will be interested in reading pg 124 paragraph 1
Question 33
Posting links without descriptions are unlikely to generate responses on Twitter.
True. Distributing links to interesting articles, images, or websites can be valuable
to readers and draw positive response. However, sharing a link is no guarantee
anyone will visit it, especially if the content is poorly described, is uninteresting, or
seems untrustworthy. Pg 213 paragraph 2

Question 34
Large social networks are being threatened by niche social networks that cater to
specific interests.
True. The future of publishing and content creation lies in serving niche markets
effectively on a large scale. The lesson for bloggers is to keep in mind what
specialized interests they might be able to market toward and develop content that
will appeal to such interests pg 92 paragraph 6
Question 35
The important breakthrough that made podcasting possible was

ALYSSA GALVEZ
EXTRA CREDIT TEST RE-REVIEW
Test 2
Score : 44/100
One key breakthrough was the development of RSS (Really Simple Syndication)
which enabled users to subscribe to content for automatic delivery. Pg 105
paragraph 2

Unfortunately, test taking is not my strong suit. When reading the content, and
applying the information in real life, I am completely adequate and even excel in many
areas specifically in social media. The disconnect, I feel, comes from the fine line of
correct answers listed on the multiple choice options. Although I am aware there is only
one right answer, according to the text, I know that some answers can also be applicable
as truth. Since the test is all computer generated, and made impossible to make
corrections, I am unable to use the test as a guide, or even have a tactile display of
questions. To better prepare, I could go over the practice tests more, and keep going until
I memorize the correct answer. This was a study strategy I tried to implement, however I
also found it challenging that the practice quizzes do not correct you when you are
wrong, or remind you of the wrong answer you provided.