Professional Documents
Culture Documents
No. 820
Media Report
20142014
10%2013
201/3
1980VISA
1988VISA
Building Brand Image through Event Sponsorship: The Role of Image TransferIMD(2010/06)
Olympic
FIFA
1997-2000
2001-2004
2005-2008
2009-2012
2002
2006
2010
2014
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
McDonald
McDonald
McDonald
McDonald
McDonald's
McDonald's
McDonald's
McDonald's
Panasonic
Panasonic
Panasonic
Panasonic
Adidas
Adidas
Adidas
Adidas
Samsung
Samsung
Samsung
Samsung
Hyundai
Hyundai
Hyundai
Hyundai
VISA
VISA
VISA
VISA
JVC
Emirates
Emirates
Emirates
Kodak
Kodak
Kodak
Toyota
Budweiser
Budweiser
Sony
Sony
Lenovo
OMEGA
Avaya
Avaya
Visa
Visa
Xeror
General Electric
P&G
NTT
Continental AG
Budweiser
AnheuserBusch InBev
UPS
SWATCH
Omega
GE
Deutsche
Telekom AG
Castrol
Castrol
John Hancock
John Hancock
Manulife
DOW
Fujifilm
Fujifilm
Continental AG
Continental
IBM
Schlumberger
Atos Origin
Bridgestone
Gillette
Gillette
MTN
Johnson &
Johnson
Johnson
Johnson
Atos
MasterCard
MasterCard
Marfrig
Philips
Philips
YGE
Yingli Solar
Toshiba
Toshiba
Yahoo
Yahoo
SK Telecom
()
Oi
1928
1,000
1964
1964
1996
85
2012
1928
1948
Netherlands UK
1956
1964
Australia Japan
1984
USA
1988
1992
Canada Spain
1996
USA
2008
China
2012
UK
20
1300
1978FIFA
1950
FIFA
2006
FIFA90
2010
Wavin Flag
Wavin Flag
1950
Brazil
1966
1977 1978
1982
England Tunisia Argentina Spain
FIFA
16- FIFA
19
2010Wavin Flag
1998
France
24 171
2.67
2002
Korea &
Japan
2006
2010
Germany South
Africa
FIFA
(
)
84
50
2014
Brazil
FIFA
FIFA
1968
2012
2008
2014
1968
1976
1984
France Canada USA
1996
USA
2006 2008
1998 2000
2004
Japan Australia Greece Torino Beijing
2000
2010
2012
Canada UK
70,000
1994FIFA20
20182022
2002
1994
USA
1998
France
2002
Korea & Japan
2006
Germany
2010
South Africa
2014
Brazil
1994
FIFA
FIFA32
FIFA
FIFA
2014
FIFA
FIFA
20
: 2014 FIFA World Cup BrzailTM SponsorshipInternational Food & Beverage AllianceFIFA.com
Dole2008Doled
Dole
2014Dole200(
)
Facebook72
2,800 95.3%
Dole
: (2014/10/28)cnet(2015/02/19)
2015Dole
Red Bull
Red Bull
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