Business Report

Business 32, Fall 2015

Overview
The final project, which includes an individual paper and a group presentation, is an opportunity
for you to take what you have learned this semester and apply it to a company you are interested
in. It is critical to edit your work and use the Business Tutoring Center to produce a final draft
that is of business professional level writing quality.
Formatting
The paper should be double-spaced and use 12-point Times New Roman font with 1 inch
margins.
Paper Submission & Due Date
Please submit the final paper in the eCompanion Dropbox by December 14.
Grading
Business Report 200 Points
Content, Writing Mechanics, and Formatting are all critical for this paper. You will need to spend
time researching, writing and revising to be successful.
Academic Integrity
As a member of the SMC community we are all committed to the SMC Honor Code, upholding
an environment conducive to learning characterized by academic integrity. All content and
sections of the paper should be your original work. You can use quotes and are required to do
outside research which you much cite your sources. Your instructor will use Turnitin to check
paper originality. There will be consequences if any sections of the paper are plagiarized.
Make sure you are paraphrasing properly by taking an idea and putting it in your own words
concisely. Also, make sure to cite appropriately using APA or MLA style.

Paper Structure
Title Page- Include Company name, logo, date, class name, student names, and instructor name
Table of Contents
Executive Summary-1 Page Max
Summarize your entire paper and make sure to include key points. Write after all sections are
complete.

Company History- 1/2 Page

Company Overview-1 page
A brief description of the company. What does the company do? How do they make money?
What industry are they in? Where are they located? Where and who are their customers?

Key Product Lines and Competition- 1-2 Pages

Marketing Analysis-1 Page
Describe and evaluate the companys marketing strategy. You should cover both traditional
marketing (advertising, PR, promotions) and social media marketing. Include an evaluation of
the company's social media efforts. Also, include comparisons of number of followers/likes with
competing companies.
Marketing Research- 1 Page
Conduct survey and analyze results.
Financial Information- 2 Pages including Stock Chart and Revenue & Profit Table.
You will create a stock chart analyzing the company, competitors and the overall market for the
last 5 years. Also, you will create a chart with profit and revenue for the last 5 years.
Recent Events- 1 Page
Briefly describe two to three recent events where your company was in the news and describe
how they affected the company. Make sure to have in cite these both in-text and in the references
or works cited page.
Strategic Recommendations- 1 Page
If you were the CEO of this company, what changes or new initiatives would you take on over
the next 3 years. Be bold but realistic with your ideas here. Should be written after other sections
are completed to incorporate what you have learned in researching and writing the paper.
Works Cited or ReferencesUse MLA or APA style for a citations page at the end and use in-text citations as well. You will
visual aids within the body of the report (stock analysis chart, revenue and profit tables) and
ensure to provide your source beneath the visual aid. You should reference the company's annual
10-K report and MarketLine Report. There should be references in every section and you are
required to have a minimum of 6 sources.
Appendix- Two items should be included: SWOT Analysis from MarketLine or another source
and a copy of your survey questionnaire.