Professional Documents
Culture Documents
Knowing what you have as a starting point and being able to identify what
may be missing;
Securing community understanding and engagement to be inclusive in
planning and impact;
Learning about tourist/visitor interests, behavior and needs to better serve
and inform;
Developing a comprehensive approach to planning, developing, training and
stewardship
to guiding development and maintenance;
Collaborating across multiple sites and communities for larger impact to build
destination and to conduct joint marketing;
Identifying what success will look like and developing methods and measures
to assess your success and continually improve visitors tourism experience.
Products in tourism are the places and experiences that you identify, create, and
market to visitors. Accompanying services and support systems are another
element critical to implementing your vision and planning for attracting visitors.
This includes product development, marketing, becoming a hospitable and
welcoming community, and developing and sustaining the resources and capacities
needed to keep your efforts going and successful.
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Particularly ones that have tourists from high value areas such as the UK,
EU, US
Employment
Tourism creates many various jobs via:
Direct employment
Directly involved in tourism e.g. hotel, travel agency
Indirect employment
Jobs in the tourism supply sector e.g. catering company providing food to an airline
Induced employment
Created because of an increase wealth of the locals from tourism; locals spend more
money in their local economy
Income
Money created in local economy at a destination through:
Wages and salaries
Locals employed in the local area
Profits
Local businesses benefitting from tourist spending
Rent
Leasing accommodation to tourists and migrating workforce
Tax
Value Added Tax (VAT); local or national tax gained from tourist spending
Public
Private
Can be done by zoning areas of the natural environment e.g. national parks
Strict guidelines to follow for developments, and visitors
Built or man-made constructions can also be preserved
Restricted access to certain areas
Money raised from visitors can help restorations
E.g. castles, cathedrals etc.
Enhancement of environment
Make an area look visually prettier to visitors
Can involve cleaning areas, reforestation, and installation of public spaces
(e.g. public art)
Funded by money from tourism industry
E.g. London 2010 Olympic Park
Environmental awareness
Public more aware of environmental issues
Private and public sectors inform consumers of environmental impacts
Hotels will inform customers of laundry process and how to save energy and
water etc
Tourism industry adapting to tourists needs
Sustainable tourism, ecotourism etc.
Positive economic impacts of tourism affect the quality of life locals will
experience
Increase in tourist spending in tourist destination leads to an increase in
disposable income for locals
Public sector investment in an area can improve local infrastructure (roads,
facilities etc)
Pride
Increase in local pride as:
Tourism allows people to understand and learn about new cultures and
experiences
Learning about a culture first hand can increase a better understanding of
different backgrounds and heritage
Can benefit both the locals and the tourists
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