INTRODUTION

Wipro started as a vegetable oil company in 1947 from an old mill founded by Azim
Premji's father. When his father died in 1966, Azim, a graduate in Electrical Engineering
from Stanford University, took on the leadership of the company at the age 21. He
repositioned it and transformed Wipro (Western India Vegetable Products Ltd) into a
consumer goods company that produced hydrogenated cooking oils/fat company, laundry
soap, wax and tin containers and later set up Wipro Fluid Power to manufacture hydraulic
and pneumatic cylinders in 1975. At that time, it was valued at $2 million.
In 1977, when IBM was asked to leave India, Wipro entered the information technology
sector. In 1979, Wipro began developing its own computers and in 1981, started selling the
finished product. This was the first in a string of products that would make Wipro one of
India's first computer makers. The company licensed technology from Sentinel Computers
in the United States and began building India's first mini-computers. Wipro hired managers
who were computer savvy, and strong on business experience.
In 1980 Wipro moved in software development and started developing customized software
packages for their hardware customers. This expanded their IT business and subsequently
invented the first Indian 8086 chip. Since 1992, Wipro began to grow its roots off shore in
United States and by 2000 Wipro Ltd ADRs were listed on the New York Stock Exchange.
With over 25 years in the Information Technology business, Wipro Technologies is the
largest outsourced R & D Services provider and one of the pioneers in the remote delivery
of IT services. Being a global provider of consulting, IT Services, outsourced R&D,
infrastructure outsourcing and business process services, we deliver technology-driven
business solutions that meet the strategic objectives of our Global 2000 customers. Wipro
today employs 96,000 people in over 50 countries. A career at Wipro means to learn and
grow continuously, opportunities to work on the latest technologies alongside the finest
minds in the industry, competitive salaries, stock options and excellent benefits.

Wipro Limited (Western India Products Limited) is an Indian multinational IT

Consulting and System Integration services company headquartered in Bangalore, India. As
of March 2015, the company has 158,217 employees servicing over 900 of the Fortune
1000 corporations with a presence in 67 countries. On 31 March 2015, its market
capitalization was approximately $ 35 Billion, making it one of India's largest publicly
traded companies and seventh largest IT Services firm in the World.
To focus on core IT Business, it demerged its non-IT businesses into a separate company
named Wipro Enterprises Limited with effect from 31 March 2013. [8] The demerged
companies are consumer care, lighting, healthcare and infrastructure engineering which
contributed approximately 10% of the revenues of Wipro Limited in previous financial
year.
In Later Part of 2014, Wipro's largest deal in its five decade of history and probably one of
the largest deals in the history of the Information Technology services industry was the 10
year $ 1.2 billion contract with ATCO, a Canadian Energy & Utilities corporation based out
of Calgary, Alberta. The Deal was spearheaded by Rishad Premji along with Canadian
Team.

HISTORY
Early formative years
The company was incorporated on 29 December 1945, in Mumbai by Mohamed Premji as
'Western India Vegetable Products Limited', later abbreviated to 'Wipro'. It was initially set
up as a manufacturer of vegetable and refined oilsin Mumbai, Maharashtra, India under
the trade names of Kisan, Sunflower and Camel. The company logo still contains
a sunflower to reflect products of the original business.
In 1966, after Mohamed Premjis death, his son Azim Premji returned home from Stanford
University and took over Wipro as its chairman at the age of 21.
During the 1970s and 1980s, the company shifted its focus to new business opportunities in
the IT and computing industry, which was at a nascent stage in India at the time. On 7 June

1977, the name of the company changed from Western India Vegetable Products Limited,
to Wipro Products Limited.[13]
The year 1980 marked the arrival of Wipro in the IT domain. In 1982, the name was
changed from Wipro Products Limited to Wipro Limited. Meanwhile, Wipro continued to
expand in the consumer products domain with the launch of "Ralak" a tulsi-based family
soap and "Wipro Jasmine", a toilet soap.[13]
19661997
In 1988, Wipro diversified its product line into heavy-duty industrial cylinders and mobile
hydraulic cylinders. A joint venture company with the United States' General Electric in
the name of Wipro GE Medical Systems Pvt. Ltd. was set up in 1989 for the manufacture,
sales, and service of diagnostic and imaging products. Later, in 1991, tipping systems and
Eaton hydraulic products were launched. The Wipro Fluid Power division, in 1992,
developed expertise to offer standard hydraulic cylinders for construction equipment and
truck tipping systems. The market saw the launch of the "Santoor" talcum powder and
"Wipro Baby Soft" range of baby toiletries in 1990.
19942000
In 1995, Wipro set up an overseas design centre, Odyssey 21, for undertaking projects and
product developments in advanced technologies for overseas clients. Wipro Infotech and
Wipro Systems were amalgamated with Wipro in April that year. Five of Wipro's
manufacturing and development facilities secured the ISO 9001 certification during 1994
95. In 1999, Wipro acquired Wipro Acer. Wipro became a more profitable, diversified
corporation with new products such as the Wipro SuperGenius personal computers (PCs).
In 1999, the product was the one Indian PC range to obtain US-based National Software
Testing Laboratory (NSTL) certification for the Year 2000 (Y2K) compliance in hardware
for all models.
Wipro Limited joined hands with a global telecom major KPN (Royal Dutch telecom) to
form a joint venture company "Wipro Net Limited" to provide internet services in India.
The year 2000 was the year Wipro launched solutions for convergent networks targeted at

Internet and telecom solution providers in the names of Wipro OSS Smart and Wipro WAP
Smart. In the same year, Wipro got listed on New York Stock Exchange. In early 2000
Wipro Vice Chairman Vivek Paul and Azim Premji approached KPMG Consulting Vice
Chairman Keyur Patel and CEO Rand Blazer to form an mega-outsourcing joint venture
between the two organizations..
2001present
In February 2002, Wipro became the first software technology and services company in
India to be certified for ISO 14001 certification. Wipro also achieved ISO 9000
certification to become the first software company to get SEI CMM Level 5 in 2002. Wipro
Consumer Care and Lighting Group entered the market of compact fluorescent lamps, with
the launch of a range of CFL, under the brand name of Wipro Smartlite. As the company
grew, a study revealed that Wipro was the fastest wealth creator for 5 years (19972002).
The same year witnessed the launch of Wipros own laptops with Intel's Centrino mobile
processor. Wipro also entered into an exclusive agreement with the owners of Chandrika
for marketing of their soap in select states in India. It set up a wholly owned subsidiary
company viz. Wipro Consumer Care Limited to manufacture consumer care and lighting
products. In 2004 Wipro joined the billion dollar club. It also partnered with Intel for ishiksha. The year 2006 saw Wipro acquire cMango Inc., a US-based technology
infrastructure Consulting firm Enabler, and a Europe-based retail solutions provider. In
2007, Wipro signed a large deal with Lockheed Martin. It also entered into a definitive
agreement to acquire Oki Techno Centre Singapore Pte Ltd (OTCS) and signed an R&D
partnership contract with Nokia Siemens Networks in Germany. The year 2008 saw
Wipros foray into the clean energy business with Wipro Eco Energy. In April 2011, Wipro
signed an agreement with Science Applications International Corporation (SAIC) for the
acquisition of their global oil and gas information technology practice of the commercial
business services business unit. The year 2012 saw Wipro make its 17th acquisition in IT
business when it acquired Australian analytics product firm Promax Applications Group
(PAG) for $35 million. Wipro is the No. 1 employer of H-1B visa professionals in the
United States in 2012. In 2012 Wipro Ltd. announced the demerger of its Consumer Care
& Lighting (incl Furniture business), Infrastructure Engineering (Hydraulics & Water

business), and Medical Diagnostic Product & Services business into a separate company to
be named Wipro Enterprises Ltd. Wipro's scheme of arrangement for demerger turned
effective from 31 March 2013.
O V E R VI E W
Wip r o Tec h n o l o g i e s i s t h e g l o b a l t e c h n o l o g y s e r v i c e s d i v i s i o n o f
Wip r o L t d .

( N Y S E : W I T ) . Wip r o o f f e r s a f u l l p o r t f o l i o o f s e r v i c e s

across industries, delivering measurable business benefits for their

c u s t o m e r s w i t h s i x s i g m a c o n s i s t e n c y.

WHO IS WIPRO
Ranked as 7th best software services company in the world by
B u s i n e s s Wee k ( I n f o t e c h 1 0 0 , N o v e m b e r 2 0 0 2 ) , Wip r o s e r v e s o v e r 3 0 0
global

leaders

including

Boeing,

Nationwide,

Ericsson,

Tos h i b a ,

C i s c o , S e a g a t e , P u t n a m I n v e s t m e n t s , U n i t e d Tec h n o l o g i e s , B e s t B u y,
D i g i t a l , F r i e n d s P r o v i d e n t , I B M , M i c r o s o f t , N C R , T h a m e s Wat e r,
T r a n s c o a n d S o n y.

Som e quick facts about Wipro:

I n d i a ' s m o s t v a l u a b l e c o m p a n y ( B u s i n e s s Tod a y, 2 0 0 1 ) .

L i s t e d a t N Y S E ( W I T ) . P a r t o f t h e T M T ( Tec h n o l o g y- M e d i a Tel e c o m ) I n d e x o f t h e N e w Yor k S t o c k E x c h a n g e .

Over

20

years

of

IT

Consulting,

S ys t e m s

Integration

and

Engineering Services experience.

30

offices

worldwide,

18,000

IT

practitioners

and

domain

consultants.

More than 300 customers across USA, Europe and Japan (50 of
these are Fortune 500 companies) .
5

U S D 7 3 6 M n r e v e n u e s ( Yea r 2 0 0 1 - 2 0 0 2 ) , C u m u l a t i v e An n u a l
Growth Rate (CAGR) of 45% over the last five years .

Quality leadership: Most mature Six Sigma program in the

i n d u s t r y.

Wor l d ' s

first

PCMM,

CMMi

and

CMM

level

c o m p a n y.

Milestones

1980:
1990:
1992:
1993:
1995:
1997:
1998:

D i v e r s i f i c a t i o n i n t o I n f o r m a t i o n Tec h n o l o g y
I n c o r p o r a t i o n o f Wip r o - G E m e d i c a l s ys t e m s
Going global with global IT services division
Business innovation award for offshore development
Wip r o g e t s I S O 9 0 0 1 q u a l i t y c e r t i f i c a t i o n , r e - c e r t i f i e d
twice for mature processes
Wip r o g e t s S E I C M M l e v e l 3 c e r t i f i c a t i o n , e n t e r p r i s e w i d e
processes defined
Wip r o f i r s t s o f t w a r e s e r v i c e s c o m p a n y i n t h e w o r l d t o g e t

SEI CMM level 5

1 9 9 9 : Wip r o ' s m a r k e t c a p i t a l i z a t i o n i s t h e h i g h e s t i n I n d i a
Start of the Six Sigma initiative, defects prevention
2000:
practices initiated at project level
First
Indian
company
to
achieve
the
"TL9000
2001:
certification" for industry specific quality standards
2 0 0 1 : Wor l d ' s f i r s t P C M M L e v e l 5 c o m p a n y
Ranked 87 among 100 best performing technology
2001:
c o m p a n i e s g l o b a l l y ( B u s i n e s s Wee k , J u n e 2 0 0 1 )
2 0 0 2 : Wor l d s f i r s t C M M i v e r 1 . 1 L e v e l 5 c o m p a n y
Ranked the 7th software services company in the world by
2002:
B u s i n e s s Wee k ( I n f o t e c h 1 0 0 , N o v e m b e r 2 0 0 2 )

DISASTER RECOVERY PLANNING

6

An estimated 94% of companies without a tested crisis plan go out of

business after a severe loss of service.
Wi t h i n c r e a s e d d e p e n d e n c y o n I T I n f r a s t r u c t u r e t o r u n b u s i n e s s
e f f e c t i v e l y a n d e f f i c i e n t l y, o r g a n i z a t i o n s n e e d t o k n o w h o w t o p r o t e c t
the business if the IT Infrastructure fails. 'Disaster-Recovery Plans'
articulate

the

means

to

protect

organizations

in

case

of

such

eventualities.
Wip r o o f f e r s a c o m p r e h e n s i v e s o l u t i o n t h a t h e l p s o r g a n i z a t i o n s f a c e
any eventuality of this kind and ensures that organizations recover
smoothly from the disaster in the shortest possible time
The offering covers:

Study of the existing IT Infrastructure set-up at various sites of

the organization and of the existing disaster recovery practices.

Identification of threats to the services, arising out of the faults

in IT products and services of the organization.

C o n d u c t i n g R i s k An a l ys i s a n d B u s i n e s s I m p a c t An a l y s i s ( B I A )
of various threats to the resources/functions and categorizing
the risks based on the impact.

Designing and recommending solutions to cover the resources

from the threats (risks).

Implementation of the recommended solutions including hot

s i t e s , h i g h a v a i l a b i l i t y s o l u t i o n s , n e t w o r k s a n d s t o r a g e s ys t e m
EXECUTIVE PROFILE
7

AZIM PREMJI

AZIM H PREMJI
T h e C h a i r m a n o f Wip r o C o r p o r a t i o n
A n a l u m n u s o f S t a n f o r d U n i v e r s i t y, U S A , M r. Az i m H P r e m j i j o i n e d
Wip r o i n 1 9 6 6 a t t h e a g e o f 2 1 .
U n d e r h i s l e a d e r s h i p , a R s . 7 0 m i l l i o n c o m p a n y i n h yd r o g e n a t e d
cooking fats has grown to a $500 million diversified, integrated
corporation in services, technology products and consumer products
with leadership positions in the businesses it is in.
A r o l e m o d e l f o r yo u n g e n t r e p r e n e u r s a c r o s s t h e w o r l d , M r. Az i m
Premji has integrated the country's entrepreneurial tradition with
professional management, based on sound values and uncompromising
i n t e g r i t y.

M r. Az i m P r e m j i ' s s t r e n g t h l i e s i n b r i n g i n g t o g e t h e r a n d b u i l d i n g
charged teams of high potential, high performing people. His vision
a n d p r a g m a t i s m h a v e h e l p e d Wip r o C o r p o r a t i o n b e c o m e t h e 2 n d m o s t
competitive and successful company in India as rated by Business
Tod a y, a l e a d i n g b u s i n e s s m a g a z i n e i n I n d i a . Wip r o i n t e r m s o f m a r k e t
capitalization is among the top 10 corporations in India.
M r. P r e m j i v e r y s t r o n g l y b e l i e v e s t h a t t h e m o s t i m p o r t a n t c o n t r i b u t o r s
t o Wip r o ' s s u c c e s s h a v e b e e n t h e a r t i c u l a t i o n s a n d f a i t h f u l a d h e r e n c e
to core values, a shared vision for the future, identification and
d e v e l o p m e n t o f Wip r o l e a d e r s t h r o u g h c l e a r l y d e f i n e d Wip r o l e a d e r s '
qualities.
A hands-on business leader with standards of excellence in everything
t h a t t h e c o r p o r a t i o n d o e s , M r. P r e m j i i s a l m o s t f a n a t i c a l a b o u t
delivering

value

to

customers

and

his

willingness

to

sacrifice

business and profits to hold on to "Our Promise".

M r. P r e m j i w a s t h e p r i m e m o v e r b e h i n d Wip r o ' s d e c i s i o n t o a c h i e v e
" S i x S i g m a " s t a t u s . I n h i s a d d r e s s t o t h e t o p m a n a g e m e n t o f Wip r o
Corporation on May 2, 1997, he said, "The end objective of our
'customer-in' concept is that we want to build the voice of the
customer in our products and services. This is opposite to the concept
of 'product-out', which is the way the world has been operating for
some time." In this journey of achieving the near defect-free products
and

services,

M r.

Premji

is

very

clear

that

as

world

class

o r g a n i z a t i o n , w h a t Wip r o n e e d s t o b e c o n c e r n e d a b o u t i s t h e p r o c e s s ,
not merely the results.

In 2001, he founded Azim Premji Foundation, a non-profit organisation, with a vision to

significantly contribute to achieving quality universal education that facilitates a just,
9

equitable, humane and sustainable society. The Foundation works in the area of elementary
education to pilot and develop 'proofs of concept' that have a potential for systemic change
in India's 1.3 million government-run schools. A specific focus is on working in rural areas
where the majority of these schools exist. This choice to work with elementary education
(Class I to VIII) in rural government-run is a response to evidence of educational
attainment in India.
The non-profit organisation set up by Premji in 2001 currently functions across Karnataka,
Uttarakhand, Rajasthan, Chhattisgarh, Pondicherry, Andhra Pradesh, Bihar and Madhya
Pradesh, in close partnership with various state governments. The foundation has worked
largely in rural areas, to help contribute to the improvement of quality and equity of school
education.
In December 2010, he pledged to donate $2 billion for improving school education in
India. This has been done by transferring 213 million equity shares of Wipro Ltd, held by a
few entities controlled by him, to the Azim Premji Trust. This donation is the largest of its
kind in India.
The Azim Premji University was established under an act of the Karnataka Legislative
Assembly to run programmes to develop education and development professionals, offer
alternative models for educational change and also invest in educational research to
continuously stretch the boundaries of educational thinking.
The Giving Pledge
Azim Premji has become the first Indian to sign up for The Giving Pledge, a campaign led
by Warren Buffett and Bill Gates, to encourage the wealthiest people to make a
commitment to give most of their wealth to philanthropic causes. He is the third nonAmerican after Richard Branson and David Sainsbury to join this philanthropy club.
"I strongly believe that those of us, who are privileged to have wealth, should
contribute significantly to try and create a better world for the millions who are far
less privileged"--- Azim Premji (AP)

10

In April 2013 he said that he has already given more than 25 per cent of his personal
wealth to charity and has also planned to give away the rest of 25% in the next 5 years.
In July 2015, he gave away an additional 18% of his stake in Wipro, taking his total
contribution so far to 39%.

V I V E K PAU L

11

Viv e k P a u l i s Vic e C h a i r m a n o f Wip r o , L t d . a n d t h e P r e s i d e n t o f i t s

Wip r o Tec h n o l o g i e s D i v i s i o n , b a s e d i n M o u n t a i n Vie w, C A .
Wip r o

Tec h n o l o g i e s

is

global

information

t e c h n o l o g y, p r o d u c t

development/maintenance, and business process solutions provider

with over 18,000 employees and offices in 30 locations around the
world.

Wip r o

Tec h n o l o g i e s

contributes

more

than

90%

of

the

p r o f i t a b i l i t y o f Wip r o , L t d . , a $ 7 b m a r k e t c a p c o r p o r a t i o n .
S i n c e a s s u m i n g t h i s r o l e , r e v e n u e s a t Wip r o Tec h n o l o g i e s h a v e g r o w n
at over 45% a year and operating profits have grown at over 50% a
y e a r, c o m p o u n d e d , c a t a p u l t i n g i t i n t o t h e B u s i n e s s Wee k G l o b a l
I n f o t e c h 1 0 0 , a n d a l l o w i n g a s u c c e s s f u l l i s t i n g o n t h e N e w Yor k S t o c k
Exchange.
M r. P a u l b r o u g h t a s t r o n g f o c u s o n v a l u e s , b u i l d i n g h u m a n c a p i t a l a n d
establishing leadership in quality processes. This focus transformed
Wip r o t o b e c o m e a l e a d e r i n i t s f i e l d w i t h t h e w i d e s t r a n g e o f
services, recognized quality leadership, and a transforming workforce
that went from coding to complex program management to consulting
12

a n d a r c h i t e c t i n g . L e a d i n g a n a l ys t r e s e a r c h f i r m s G a r t n e r a n d M E TA
r a t e Wip r o a s t h e l e a d e r i n t h e o f f s h o r e a p p l i c a t i o n o u t s o u r c i n g
market and a high quality solution provider who has moved up the
value chain. Recently Butler Group , a research firm focused on the
I T m a r k e t , q u o t e d i n o n e o f t h e i r r e p o r t s t h a t - " Wip r o i s w e l l p l a c e d
to compete with the largest players, having established an enviable
reputation for the quality of its delivery and the value it brings to its
business relationships".
P r i o r t o t h i s r o l e , M r. P a u l w a s b a s e d i n M i l w a u k e e , W I , a n d r a n G E ' s
G l o b a l C T ( C o m p u t e r i z e d Tom o g r a p h y) S c a n n e r b u s i n e s s w i t h n e a r l y
$1 billion in revenues, reporting directly to the current Chairman of
G E . M r. P a u l d r o v e p r o d u c t i v i t y t h r o u g h d e v e l o p i n g a d e s i g n a n d
build capability in China for the economy range, drove design
cooperation across development teams in France, Japan and the US to
step

up

the

pace

of

new

product

introductions,

and

launched

breakthrough products through the pioneering application of Six

Sigma techniques. This success was noted by the business bestseller
book, Six Sigma.
P r i o r t o t h i s r o l e , M r. P a u l w a s P r e s i d e n t a n d C E O o f G E ' s m e d i c a l
e q u i p m e n t j o i n t v e n t u r e w i t h Wip r o . M r. P a u l w a s p a r t o f t h e v e n t u r e
as a new start-up, to its becoming a global design and manufacturing
base for ultrasound equipment, as well as a leader in the distribution
a n d s e r v i c e o f m e d i c a l i m a g i n g e q u i p m e n t i n t h e S o u t h As i a n m a r k e t s .
H i s e f f o r t s i n a l l t h r e e r o l e s ( W ip r o , Wip r o G E a n d G E ) h a v e b e e n
n o t e d i n t h e b u s i n e s s m e d i a ( B u s i n e s s Wee k , E c o n o m i s t , F o r b e s ,
F o r t u n e , N Y T, W S J , e t c . ) a n d h a v e b e e n u s e d a s c a s e s t u d i e s a t
leading business schools (Harvard, Wharton, Insead, etc.). A January
2 0 0 3 s e g m e n t i n B u s i n e s s Wee k c i t e d Wip r o a s " t h e l i v e w i r e i n
13

Indian high tech", and a February 2003 issue of Economist mentioned

" Wip r o a s p i r e s t o b e a g l o b a l f o r c e i n t h e I T i n d u s t r y" . F a s t C o m p a n y
r e p o r t e d a f t e r v i s i t i n g Wip r o i n i t s F e b r u a r y 2 0 0 3 i s s u e " t h e r e a r e
c e r t a i n m o m e n t s w h e n yo u c a n s e e t h e f u t u r e w i t h s u c h c l a r i t y t h a t i t
n e a r l y t a k e s yo u r b r e a t h a w a y" .
P r i o r t o w o r k i n g a t G E , M r. P a u l w o r k e d a t B a i n & C o . , B o s t o n , a
leading strategy consulting firm and at PepsiCo Inc., Purchase, NY in
t h e i r M & A a r e a . M r. P a u l r e c e i v e d a n M B A f r o m U n i v e r s i t y o f
M a s s a c h u s e t t s a t Am h e r s t . H e r e c e i v e d a B a c h e l o r o f E n g i n e e r i n g
degree

from

B . I . T.S . ,

Pilani,

India

in

Electrical

&

Electronics

E n g i n e e r i n g , w h e r e h e w a s a l s o C a p t a i n o f t h e S w i m a n d Wat e r p o l o
teams.
M r. P a u l i s a m e m b e r o f t h e B o a r d o f t h e C a l i f o r n i a C h a m b e r o f
C o m m e r c e , a n d Vic e C h a i r m a n o f i t s Tec h n o l o g y C o m m i t t e e . H e i s a
m e m b e r o f t h e B . I . T.S S e n a t e , o n t h e a d v i s o r y b o a r d o f S t a n f o r d
U n i v e r s i t y' s R a d i o l o g y D e p a r t m e n t a n d a c h a r t e r m e m b e r o f T h e
S i l i c o n Val l e y I n d u s E n t r e p r e n e u r s O r g a n i z a t i o n .

WIPRO INFRASTRUCTURE

14

Wip r o i s g e a r e d f o r g l o b a l d e l i v e r y w i t h o f f i c e s a n d d e v e l o p m e n t
centers that span the globe.
Locations spanning the globe
27 offices worldwide
Over 1,450,000+ sq. ft. of development facilities
30 development centers worldwide
state-of-the-art communication facilities
Giga speed cabling - guaranteed 10MBPS to desktop
30+ international links - data, voice and video
D a t a , v o i c e a n d v i d e o , I S D N b a c k - u p f o r f u l l r e d u n d a n c y. Wip r o
campuses are designed to provide comfortable and productive
work environments. In addition to cutting-edge facilities, they
feature workspaces that enable creative thinking and encourage
p a r t i c i p a t o r y a n d p r o a c t i v e v a l u e s y s t e m s . Wip r o s c o m m i t m e n t
to the environment and safety consciousness is reflected in their
ISO

14001

certification.

Business continuity
Wip r o p r o v i d e m u l t i - s i t e s e r v i c e s t o g l o b a l c u s t o m e r s a n d h a v e t h e
relevant experience, processes and methodologies for a successful
transition. Robust business continuity plans are in place for data,
s ys t e m s a n d p e o p l e

WIPRO VISION IN 2008

15

Business Leadership
A m o n g t h e t o p 1 0 I n f o r m a t i o n Tec h n o l o g y S e r v i c e s c o m p a n i e s
globally and
n o . 1 I n f o r m a t i o n Tec h n o l o g y c o m p a n y i n I n d i a .
Customer Leadership
The no.1 choice of the customer through innovative solutions and Six
Sigma processes.
People Leadership
A m o n g t h e t o p 1 0 m o s t p r e f e r r e d e m p l o ye r s g l o b a l l y b y c r e a t i n g a n
environment of empowerment, intellectual challenge and wealth
sharing.
Brand Leadership
Wip r o B r a n d t o b e a m o n g t h e t o p 5 m o s t a d m i r e d b r a n d s i n I n d i a

Q U A L I T Y AT W I P R O

16

Quality consulting and software quality

A t Wip r o , q u a l i t y i s l i k e i n t e g r i t y - n o n - n e g o t i a b l e . Wip r o p u r s u e
quality with a missionary zeal and have put in place robust processes
t o e n s u r e t h a t Wip r o d e l i v e r q u a l i t y w i t h s i x - s i g m a c o n s i s t e n c y.
Vel o c i - Q , o u r h o l i s t i c , e n t e r p r i s e w i d e q u a l i t y a p p r o a c h i n t e g r a t e s
multiple quality processes like Six Sigma, SEI CMM, PCMM and
CMMi

to

deliver

measurable

business

benefits

with

enhanced

productivity upto 35%, cost savings upto 35% and faster time-tomarket upto 75%.

Salient features of our quality program

M o s t m a t u r e S i x S i g m a p r o g r a m i n t h e i n d u s t r y- e n s u r e s t h a t 9 1 %
of our projects are completed schedule, much above the industry
average of 55%
Wor l d s f i r s t c o m p a n y t o b e a w a r d e d P C M M L e v e l 5 a n d C M M I
Level 5
Wor l d s f i r s t S E I C M M v e r 1 . 1 L e v e l 5 s o f t w a r e s e r v i c e s c o m p a n y
Defect preventation-post release defect rates at less than 0.2 per
KLOC, amongst the lowest in the industry
C yc l e t i m e r e d u c t i o n d u e t o l o w e r r e w o r k r a t e
Cost of failure avoidance and high project visibility
RESEARCH METHODOLOGY

17

Meaning of Research
R e d m a n a n d M o r y d e f i n e r e s e a r c h a s a s ys t e m i z e d e f f o r t t o g a i n n e w
knowledge.

Some

people

consider

research

as

movement,

movement from the known to the unknown.

Research is an academic activity and as such the term should be used
i n a t e c h n i c a l s e n s e . Ac c o r d i n g t o C l i f f o r d Woo d y, r e s e a r c h c o m p r i s e s
defining

and

suggested

redefining

solutions;

problems,

collecting,

formulating

organizing

and

hypothesis
evaluating

or

data;

making deductions and reaching conclusions; and at last carefully

testing the conclusions to determine whether they fit the formulating
h yp o t h e s i s .
Objectives of Research
The purpose of research is to discover answers to questions through
the application of scientific procedures. The main aim of research is
to find out the truth which is hidden and which has not been
d i s c o v e r e d a s ye t . T h o u g h e a c h r e s e a r c h s t u d y h a s i t s o w n s p e c i f i c
purpose but the research objectives can be listed into a number of
broad categories, as following:1 . To g a i n f a m i l i a r i t y w i t h a p h e n o m e n o n o r t o a c h i e v e n e w
insights into it. Studies with this object in view are termed as
exploratory or formulative research studies.
2 . To

portray

accurately

the

characteristics

of

particular

individual, situation or a group. Studies with this object in view

are known as descriptive research studies.

18

3 . To d e t e r m i n e t h e f r e q u e n c y w i t h w h i c h s o m e t h i n g o c c u r s o r w i t h
which it is associated with something else. Studies with this
object in view are known as diagnostic research studies.
4 . To t e s t a h yp o t h e s i s o f a c a s u a l r e l a t i o n s h i p b e t w e e n v a r i a b l e s .
Such studies are known as hypothesis-testing research studies.
Research Methodology
Research methodology is a way to systematically solve the research
p r o b l e m . I t m a y b e u n d e r s t o o d a s a s c i e n c e o f s t u d yi n g h o w r e s e a r c h
i s d o n e s c i e n t i f i c a l l y. I n i t w e s t u d y t h e v a r i o u s s t e p s t h a t a r e
g e n e r a l l y a d o p t e d b y a r e s e a r c h e r i n s t u d yi n g h i s r e s e a r c h p r o b l e m
along with the logic behind them. It is necessary for the researcher to
know not only the research methods or techniques but also the
m e t h o d o l o g y.

Data Collection Source

Information

was

collected

through

both

primary

and

secondary

sources.
Primary Data: In some cases the researchers may realize the need for
c o l l e c t i n g t h e f i r s t h a n d i n f o r m a t i o n . As i n t h e c a s e o f e v e r yd a y l i f e ,
if we want to have first hand information or any happening or event,
we either ask someone who knows about it or we observe it ourselves,
we do the both. Thus, the two method by which primary data can be
collected is observation and questionnaire.
S e c o n d a r y D a t a : An y d a t a , w h i c h h a v e b e e n g a t h e r e d e a r l i e r f o r s o m e
o t h e r p u r p o s e , a r e s e c o n d a r y d a t a i n t h e h a n d s o f r e s e a r c h e r. T h o s e
data collected first hand, either by the researcher or by someone else,
especially for the purpose of the study is known as primary data.
19

The data collected for this project has been taken from the secondary
source.
Sources of secondary data are :

Internet

Magazines

Publications

Newspapers

Brouchers

L I M I TATI O N S

The data is collected from secondary source due to lack of time

for preparing the project.

The data is not 100% accurate

S E R VI C E S O F F E R E D B Y W I P R O LTD
IT services

20

Application Development & Maintenance

Architecture Consulting

B u s i n e s s - t o - e m p l o ye e ( B 2 E ) s o l u t i o n

Business intelligence &data warehousing

Business Process Management (BPM)

Content Management

Customer relationship management (CRM)

E-Business

Enterprise resource planning (ERP)

E-procurement & b2b Marketplaces

Enterprise security

Package selection and implementation

S ys t e m i n t e g r a t i o n

Supply chain management

Enterprise application integration

Tec h n o l o g y i n f r a s t r u c t u r e s e r v i c e s

BUSINESS PROCESS MANAGEMENT (BPM)

Wipro's Business Process Management Framework
21

An

organizations

ability

to

adapt

to

fast

changing

business

requirements and its ability to optimize turnaround times defines its

competitiveness.
processes

Increasingly

more

complex

Global

and

operations

organization

make

business

management

more

c h a l l e n g i n g . Tr a d i t i o n a l b u s i n e s s p r a c t i c e s n e e d t o k e e p p a c e a n d
upgrade with newly evolving business models to meet time and logistic
constraints such as reduced delivery times and higher customer service
levels.
Business process automation holds the key to lowering the cost of
doing

business,

enhancing

productivity

and

to

serving

widely

d i s t r i b u t e d a n d f r a g m e n t e d c u s t o m e r b a s e . Two b a s i c f e a t u r e s o f a
B u s i n e s s P r o c e s s Au t o m a t i o n s ys t e m a r e t h a t i t i n c r e a s e s c o n t r o l o v e r
t h e b u s i n e s s f l o w a n d i n c r e a s e s t h e a c c o u n t a b i l i t y o f t h e s ys t e m .
A B u s i n e s s P r o c e s s Au t o m a t i o n / Wor k f l o w s o l u t i o n h o l d s t h e k e y t o
sharing

work and

information

seamlessly with

partners,

vendors,

external customers and internal customers alike. Global Operations

and

synchronization

across

geographies

can

be

made

faster

by

consistent and well managed processes. A comprehensive Business

P r o c e s s Au t o m a t i o n a n d M a n a g e m e n t s o l u t i o n l e v e r a g e s t h e l e g a c y
s ys t e m s , i n t e g r a t e s w i t h e x t e r n a l a p p l i c a t i o n s a n d i n t e g r a t e s w i t h b e s t
o f t h e b r e e d p r o d u c t s f o r t h a t I n d u s t r y.
Wip r o ' s F l o w - b r i X i s a c o m p r e h e n s i v e B u s i n e s s P r o c e s s M a n a g e m e n t
a n d An a l ys i s f r a m e w o r k . H i g h l y c u s t o m i z a b l e a n d e x t e n d i b l e , F l o w briX is a framework not just to enhance process efficiency in your
organization but relate it to the larger goals of customer service, cost
reduction and adaptability .Flow-briX being a framework can be
e m p l o ye d t o b u i l d c u s t o m i z e d s o l u t i o n s a t t h e c o s t o f b u yi n g o n e f r o m
22

the market.
CONTENT MANAGEMENT
Wi t h t h e g l u t o f i n f o r m a t i o n e n t e r p r i s e s h a v e , e f f e c t i v e C o n t e n t
Management and the use of Portals have become very crucial in
maintaining a uniform flow of relevant information. Keeping this in
m i n d , Wip r o h a s e s t a b l i s h e d a C o m p e t e n c y C e n t e r t o o f f e r e - b u s i n e s s
Solutions for Enterprise Portals, Content Management, Document
m a n a g e m e n t , Wor k f l o w a n d K n o w l e d g e M a n a g e m e n t .
Wip r o h a s e x e c u t e d a n u m b e r o f p r o j e c t s a n d h a s p a r t n e r s h i p s w i t h
the

portal

and

Interwoven,

content

mngt.

Documentum,

Tec h n o l o g y

Vig n e t t e ,

Divine,

providers

including

FileNet,

Plumtree,

B r o a d Vis i o n , ATG D y n a m o , B E A Web l o g i c , I B M Web s p h e r e s u i t e ,

i P l a n e t P o r t a l S e r v e r a n d B E A Web l o g i c . T h e s e a l l i a n c e s c o m b i n e
Wip r o ' s e - B u s i n e s s c o n s u l t i n g a n d i n d u s t r y e x p e r t i s e w i t h t h a t o f t h e
partner's.
Wi t h t h e b u s i n e s s a n d t e c h n i c a l e x p e r i e n c e g a i n e d , Wip r o ' s E P & C M
group

offers

complete

"end-to-end"

portal

consulting

and

CM

services, including on-site business and technical needs assessment,

development

and

outsourcing

of

integration
application

services,

and

implementation,

partial

and

maintenance

total
and

migration.

C U S T O M E R R E L ATI O N S H I P M A N A G E M E N T ( C R M )

23

Wip r o s C R M s o l u t i o n s h e l p c u s t o m e r s a d d r e s s a v a r i e t y o f C R M
implementation

issues

in

areas

like

customer

retention,

account

management, campaign management or call center interactions, and

devise strategies to increase revenue, productivity and customer
satisfaction. These strategies are then brought to life by carefully
choosing

the

right

package

solution,

orchestrating

pinpoint

execution, and providing post go-live support and end user training.
Wip r o s t e c h n o l o g y p r a c t i c e s f o c u s e d o n s o l u t i o n s l i k e S A P, O r a c l e ,
Siebel and Clarify enable them to provide best-of-breed application
development services for rapid and precise CRM implementation.
C o m b i n e t h i s w i t h Wip r o s e x p e r i e n c e i n u n d e r s t a n d i n g i n d u s t r y
v e r t i c a l s a n d c u s t o m e r c a r e p r o c e s s e s , a n d yo u h a v e t h e i d e a l p a r t n e r
t o d e l i v e r t h e e l u s i v e R O I o n yo u r C R M i n v e s t m e n t s .

BUSINESS PROCESS OUTSOURCING BPO

As organizations around the world strive to improve the quality of
their processes while managing their bottom lines, Business Process
Outsourcing has become the new imperative.

Wip r o S p e c t r a m i n d ,

India's largest third-party offshore BPO provider, partners with their

clients to provide a full spectrum of BPO services covering all five
levels:
Data entry
Rules-set processing
Decision-making
Direct customer interface
Expert knowledge services
Wip r o f u r t h e r c l u b i t s v a s t I T s o l u t i o n s e x p e r i e n c e o f t w o d e c a d e s a n d
a diverse domain expertise to serve Fortune 500 customers worldwide.
24

F o r e x a m p l e , a l e a d i n g F o r t u n e g l o b a l P C m a n u f a c t u r e r c h o s e Wip r o
Spectramind for outsourcing technical support to achieve significant
cost savings while improving and maintaining the quality of service
delivery to its customers
Wip r o s B u s i n e s s P r o c e s s O u t s o u r c i n g p o r t f o l i o i n c l u d e s e n d - t o - e n d
solutions across a spectrum of industries
S E R VI C E O F F E R I N G
Customer Interaction Services
The cost of acquiring a new customer is five times the cost of
r e t a i n i n g a n o l d o n e . An d h e n c e i t i s i m p o r t a n t t h a t yo u r c u s t o m e r
i n t e r a c t i o n i s m a n a g e d i n t h e b e s t p o s s i b l e w a y. C u s t o m e r I n t e r a c t i o n
Services

at

Wip r o

are

tailored

to

provide

superior

customer

interaction and hence leverage every customer relationship to the

f u l l e s t . Wip r o s p o r t f o l i o i n c l u d e s a w h o l e g a m u t o f c u s t o m e r f a c i n g
offerings including 24/7 customer support through voice (in-bound
and

out-bound

services,

calls),

technical

e-mail

support

and

services

web
and

mediums,
employee

telemarketing
IT

helpdesk

s e r v i c e s . Wip r o s e r v e s m u l t i p l e i n d u s t r i e s i n c l u d i n g i n s u r a n c e , b a n k s ,
financial services companies, retailers and OEM's.

Customer Support Services

Tel e m a r k e t i n g S e r v i c e s
Tec h n i c a l S u p p o r t S e r v i c e s
IT Help Desk Services

BENEFITS
T h e k e y b e n e f i t s o f u s i n g Wip r o s c u s t o m e r i n t e r a c t i o n s e r v i c e s
include:

Improved customer service levels

25

Reduced customer support/marketing costs

Higher sales conversion rate
Enhanced flexibility to manage service peaks and troughs,

p r o d u c t l i f e c yc l e s
Homogeneous, clearly defined processes across

geographies
Greater coverage and number of interactions with
customers
C U S T O M E R S U P P O R T S E R VI C E S

Wip r o s c u s t o m e r s e r v i c e o f f e r i n g s a i m s a t c r e a t i n g a v i r t u a l c u s t o m e r
service center to manage customer concerns and queries through
multiple channels including voice, e-mail and chat on a 24/7 basis.
Examples of this include customers calling to check on their order
status, customers calling to check for information on products and
services, customers calling to verify their account status, customers
calling to check their reservation status etc.

T E L E M A R K E T I N G S E R VI C E S
Wip r o s t e l e s a l e s a n d t e l e m a r k e t i n g s e r v i c e s t a r g e t i n t e r a c t i o n w i t h
potential

customers

for

"prospecting"

i.e.

either

for

generating

interest in products and services, or to up-sell and cross-sell to an

existing customer base or to complete the sales process on-line.
Examples of this service include outbound calling to sell wireless
s e r v i c e s f o r a t e l e c o m p r o v i d e r, o u t b o u n d c a l l i n g t o r e t a i l h o u s e h o l d s
to sell leisure holidays, outbound calling to existing customers to sell
a new rate card for a mobile service provider or outbound calling to
sell credit/debit cards

26

T E C H N I C A L S U P P O R T S E R VI C E S
Wip r o s t e c h n i c a l s u p p o r t o f f e r i n g s i n c l u d e r o u n d - t h e - c l o c k t e c h n i c a l
support and problem resolution for OEM customers and computer
hardware,

software,

peripherals

and

Internet

infrastructure

manufacturing companies. These include installation and product

support, up & running support, troubleshooting and Usage support.
Examples of this service include customers calling to resolve a
problem with their home PC, customers calling to understand how to
d i a l u p t o t h e i r I S P, c u s t o m e r s c a l l i n g w i t h a p r o b l e m w i t h t h e i r
software or hardware.
F I N A N C E AN D AC C O U N T I N G S E R VI C E S
F i n a n c e & Ac c o u n t i n g

S e r v i c e s p r o v i d e d b y Wip r o r a n g e s f r o m

general accounting to specialized services such as treasury and cash

management services.

THEIR OFFERINGS INCLUDE:

Billing services
A c c o u n t p a ya b l e s
Account receivables
General accounting
Tax m a n a g e m e n t
T R E A S U R Y AN D C A S H M A N A G E M E N T
Benefits

One stop-shop for all finance & accounting services

Lower finance & accounting overheads
Greater accuracy and faster processing
Optimized collections, tax management, risk management,
financial reporting etc.
27

L e v e r a g e Wip r o d o m a i n e x p e r t i s e i n f i n a n c e

PAYM E N T S E R VI C E S
Wip r o s p a y m e n t P r o c e s s i n g S e r v i c e o f f e r i n g s f a l l u n d e r t h e p u r v i e w
of back office operations and they can operate virtually any laborintensive

payment

i n d u s t r y.

their

processing,

process,

services

application

even

here

those

include

processing,

that
loan
credit

are

unique

processing,
and

to

yo u r

claims

collections,

r e c o n c i l i a t i o n s , a c c o u n t s p a ya b l e , t i m e a n d e x p e n s e r e - i m b u r s e m e n t ,
v e n d o r p a y m e n t s , b e n e f i t s a d m i n i s t r a t i o n , p a yr o l l a n d o t h e r i n d u s t r y
specific functions. Their offerings include Check Processing
Credit/Debit Card Processing
Other Payment Services
Benefits
Reduce payment-processing costs
Reduce payment-processing time
Greater quality and accuracy of payments

I N D U S T R Y AD M I N I S T R ATI O N S E R VI C E S
Wip r o s

industry

administration

services

provide

transaction

processing to diverse industries in the service sector where large

transaction processing takes place on a routine basis. These include
industries like insurance, banking, financial services, mortgage etc.
Wip r o s s e r v i c e o f f e r i n g i n t h i s a r e a i n c l u d e s : Insurance Processing
Mortgage Processing
28

Benefits

L e v e r a g e i n d u s t r y/ d o m a i n e x p e r t i s e
Reduce transaction processing costs
Reduce transaction processing time
Greater quality and accuracy of transactions

Insurance Processing
Our insurance processing services provide specialized solutions to the
insurance sector and support critical business processes applicable to
the

industry

right

from

new

business

acquisition

to

policy

maintenance to claims processing.

These include:
N e w B u s i n e s s Ac q u i s i t i o n
Inbound/outbound sales
Initial Setup
Inbound/outbound sales
Initial Setup
Case Management
Underwriting
Risk assessment
Policy issuance
Policy Maintenance
R e c o r d C h a n g e s - N a m e , B e n e f i c i a r y, Ad d r e s s
Collateral verification
Surrender
Au d i t s & R e i n s t a t e m e n t
Ac c o u n t s R e c e i v a b l e
Ac c o u n t i n g & R e c o n c i l i a t i o n
29

Claim Overpayment
Customer service - voice/email
Claims Processing
Claim Set Up
Eligibility
Duplication
Val i d a t e R e s e r v e s
Medical Supplemental
Provider Excess Reinsurance
Specific Excess Reinsurance
Ad j u d i c a t i o n
Ac c o u n t S e t t l e m e n t
Mortgage Processing
Our mortgage processing services offer comprehensive solutions to
the mortgage sector mapping the complete industry business processes
ranging from business acquisition services to collections. These
include:
N e w B u s i n e s s Ac q u i s i t i o n
Inbound/outbound enquiries
Loan form data entry
Collateral checks
A p p r a i s a l Ti t l e C h e c k s
Credit checks
Property valuation
Title checks
30

Property Insurance checks

Legal clearances
Underwriting Disbursement
Credit evaluation
Ap p r a i s a l a m o u n t
Checks for all other supporting
Money disbursement
Billing
Servicing Collections Maintenance
Early and overdue collection calls
As s e t M a n a g e m e n t
Overdue payments processing
Accounting and reconciliation

H R P R O C E S S I N G S E R VI C E S
Knowledge organizations today realize that employees are the backbone of the enterprise and hence it is imperative that employee
processes,
e m p l o ye e

especially
satisfaction

those
need

impacting
to

be

employee

managed

well.

relations

and

We p r o v i d e

c o m p r e h e n s i v e s u i t e o f H R P r o c e s s i n g s e r v i c e s r a n g i n g f r o m p a yr o l l
services

to

benefits

administration

to

personnel

administration,

hiring, recruitment and training. Our HR offerings include

Payroll services

Receipt and analysis of payroll data

R e p o r t i n g a n d p a y m e n t o f p a yr o l l t a x e s
31

Issuing payments (via check or electronic payment) and reports to

employees
Issuing payments to third parties (for example, employee IRAs)
and reporting of data to end user

Benefits administration

Distribution of healthcare and retirement plan information

Managing eligibility
Answering questions regarding coverage
Leave tracking
Maintaining retirement earning histories, enrollments, retirement
or vested rights estimates, and benefits termination
administration

Personnel administration
Employee relations
E m p l o y e e l i f e c yc l e
Employee communication
Bringing new hires on board
Relocation and expatriation administration
Labor management and local compliance issues
E d u c a t i o n a n d Tra i n i n g

Training needs identification

Training administration
Specialized training requirements
Benefits
Higher employee satisfaction levels
Lower HR and Recruitment overhead
L e s s e m p l o ye e t u r n o v e r
H i g h e r yi e l d r a t e s a n d s h o r t e r h i r i n g t i m e s

32

 S U P P LY C H A I N S E R VI C E S
Supply chain management is a crucial tool for companies today to
c o n t r o l t h e i r b o t t o m l i n e s a n d h e n c e i m p r o v e p r o f i t a b i l i t y. Wip r o
provide

supply

chain

services

across

the

complete

material

management lifecycle ranging from raw material sourcing to finished

goods handling to retailing solutions. Supply chain services include:
Inventory Management
Direct Procurement
T r a n s p o r t a t i o n Ad m i n i s t r a t i o n
Logistics and Dispatch
Benefits
Better supply chain/inventory management
Services right across the supply chain spectrum
Bottom line savings and lesser procurement costs
S h o r t e n i n g o f t h e d e l i v e r y c yc l e
K N O W L E D G E S E R VI C E S
K n o w l e d g e S e r v i c e s f r o m Wip r o c o v e r t h e e n t i r e d a t a m a n a g e m e n t
n e e d s r a n g i n g f r o m d a t a e n t r y t o d a t a a n a l ys i s

and subsequent

d e c i s i o n s u p p o r t t h r o u g h d a t a m i n i n g . Wip r o a l s o p r o v i d e R & D
infrastructure and support services. Examples of this service include
assisting a pharmaceutical company in its new drug discovery through
outsourcing arrangement of its R&D lab, providing vertical specific
engineering and design support for automobiles etc.
Benefits
Productivity enhancements in terms of data processed/output
Cost savings per R&D project
High Quality engineering and design support

33

A N A LYS I S & F I N D I N G S
WIPROS ROLE BEYOND BUSINESS
A s a r e s p o n s i b l e c o r p o r a t e c i t i z e n , Wip r o i s d e e p l y c o m m i t t e d t o t h e
s o c i e t y, i n w h i c h i t l i v e s a n d w o r k . T h i s c o m m i t m e n t t a k e s t h e f o r m
of many initiatives. Some are outlined here:
Applying Thought in schools
To Wip r o , t h e f u t u r e o f t h e s o c i e t y d e p e n d s o n t h e a b i l i t y o f i t s
c h i l d r e n t o t h i n k a n a l yt i c a l l y a n d c r e a t i v e l y, a n d b e l i f e l o n g l e a r n e r s .
Wip r o

believes

that

the

conventional

education

system

is

not

equipping children with such abilities. Children must acquire the skill
of how to learn, rather than being overwhelmed with a large amount
of information, and must enjoy the process of learning, so that what is
learnt is retained.
T h e m i s s i o n o f t h e ' Wip r o Ap p l yi n g T h o u g h t i n S c h o o l s ' p r o g r a m i s
enhancing creativity and problem solving skills among children by
catalyzing systemic changes. Recognizing that the teacher has the
m o s t p r o f o u n d i n f l u e n c e o n a c h i l d ' s l e a r n i n g a b i l i t y, a t t h e h e a r t o f
34

Wip r o s p r o g r a m i s t e a c h e r e m p o w e r m e n t a n d r e - s k i l l i n g . T h e t e a c h e r
re-skilling

program

was

launched

comprehensive

training

on

methods,

support

their

and

in

innovative
active

May

2001,

teaching

to

and

provide

assessment

implementation

within

the

c l a s s r o o m . B e g u n f i r s t i n B a n g a l o r e , i t s s u c c e s s h a s e n a b l e d Wip r o t o
take it forward to other cities in India.
Wip r o i s r e a c h i n g o u t t o p a r e n t s i n a n a t t e m p t t o c h a n g e t h e i r w o r l d view of the purpose of education. A program to train parents is being
p u t t o g e t h e r, t o e n a b l e t h e m t o h e l p t h e i r c h i l d r e n a c q u i r e l i f e s k i l l s ,
and support the changes being brought about in the school.
The school management, including the Principal, is the integral part
of the program to bring about systemic changes within the school to
c r e a t e a n e n v i r o n m e n t f o r q u a l i t y e d u c a t i o n . Wip r o i s h e l p i n g t h e
school management recognize specific systemic changes and assist in
i t s i m p l e m e n t a t i o n . As t h e p r o g r a m s c a l e s u p , Wip r o w o u l d l e a d
c h a n g e s i n t h e c u r r i c u l u m a n d e x a m i n a t i o n s ys t e m . F o r a c c e l e r a t i n g
t h e s y s t e m i c c h a n g e s a t t h e n a t i o n a l l e v e l , Wip r o F o r u m o n q u a l i t y i n
education has been launched. The forum is intended to work as a
platform for sharing ideas and as a pressure group to bring about
s ys t e m i c c h a n g e s .
Promoting mind leaders
A t Wip r o , a n a t u r a l e x t e n s i o n o f " A p p l y i n g T h o u g h t " w a s t o p r o m o t e
the many talented youngsters in India, in the field of chess. While
Wip r o

took

many

promising

yo u n g s t e r s

under

their

wing,

their

ambition saw fruition when P Harikrishna, at 15, became India's

y o u n g e s t c h e s s G r a n d m a s t e r. H i s v i c t o r y b o r e t e s t i m o n y t o t h e f a c t
t h a t " A p p l yi n g T h o u g h t " i s n o t j u s t a b u s i n e s s p h i l o s o p h y, b u t a l s o a n
a p p r o a c h t o s u c c e s s i n a l l h u m a n e n d e a v o r, b e i t a t w o r k o r p l a y. T h i s
35

h a s f u r t h e r s t r e n g t h e n e d Wip r o s r e s o l v e t o m a k e I n d i a a c h e s s
s u p e r p o w e r. An d t h u s , Wip r o i s n u r t u r i n g f i v e m o r e b u d d i n g t a l e n t s i n
the future.
Wip r o i s h i g h l y s e n s i t i v e t o t h e i m p a c t o f t h e i r b u s i n e s s a c t i v i t i e s o n
e n v i r o n m e n t a n d s o c i e t y. T h i s i s r e f l e c t e d i n t h e m e a s u r e s t a k e n t o
monitor and control resources and activities that interact with nature
and people
Environment, health and safety policy
Wip r o i s c o m m i t t e d t o p r o v i d i n g a s a f e a n d h e a l t h y w o r k
environment to all the employees and associates. This is done with
t h e h e l p o f s u i t a b l e m a n a g e m e n t s ys t e m s t h a t a r e a i m e d a t :

Prevention of accidents
Conservation of natural resources
Prevention of pollution and hazards
Compliance with legislation and regulations that are relevant to

our organization
Development of safe work practices by regular training to
employees and support staff
P e r i o d i c r e v i e w o f s ys t e m s a n d p r o c e s s e s a i m e d a t c o n t i n u a l
improvement
Wip r o s e f f o r t s t o i m p r o v e t h e i r s t a n d a r d s c o n t i n u o u s l y a n d p u t a n
e f f e c t i v e E n v i r o n m e n t a l M a n a g e m e n t S ys t e m ( E M S ) i n p l a c e h a s
resulted in them being awarded the ISO 14001 certification.
T h i s i n e f f e c t c e r t i f i e s t h a t Wip r o a s a n o r g a n i z a t i o n h a s a s e r i e s o f
international standards for EMS, voluntary standards that establish
and

objectively

'Performance

evaluate

Standards',

EMS,
a

'Process

Standards'

standardized

and

and

not

just

internationally

recognized blue print for effective EMS and a frame work for setting
and establishing EMS.
36

Wipro environment initiatives are: Wip r o ' s E M S i n i t i a t i v e s a r e d e s i g n e d f o r o p t i m u m u t i l i z a t i o n o f

natural resources and constant monitoring of environmental impact
while providing service.

Some of the initiatives under this umbrella include:

Energy audit/Energy conservation
Wat e r m a n a g e m e n t
Land contamination management
Was t e m a n a g e m e n t
Employee health and safety
Adoption of parks
Effective stationery usage
Overcoming resource depletion
Benefits
The benefits of these initiatives are:

Products/services are processed under a controlled environment

Reduction of energy consumption by 10%
B e t t e r m o n i t o r i n g a n d c o n t r o l s ys t e m s
Increased awareness among employees resulting in 38% reduction

in food wastage
Quarter-on-quarter reduction of 10% in water consumption from
conservation measures

37

W I P R O I N N O VATI O N
O n e o f t h e f o u r v a l u e s a r t i c u l a t e d i n Wip r o s P r o m i s e s t a t e m e n t ,
Wip r o b e l i e v e i n n o v a t i o n i s a c r i t i c a l f a c t o r i n f u e l l i n g o u r g r o w t h .
A t Wip r o , i n n o v a t i o n i s d e f i n e d a s t h e i m p l e m e n t a t i o n o f a n e w i d e a
that results in a marketable product or service. This definition
ensures that creative brilliance is converted to business realities as a
result

of

strong

processes

and

focused

initiatives.

Wip r o h a s r e a l i z e d s i g n i f i c a n t b u s i n e s s v a l u e f r o m t a r g e t e d a n d
focused innovation programs the benefits of which have been
passed on to our customers. This enterprise-wide focus on innovation
has led to important self-sustaining initiatives that include Flow-Brix
f o r t h e p u b l i s h i n g i n d u s t r y a n d H o m e G a t e w a y, Wip r o s r e s i d e n t i a l
gateway

solution.

Wip r o s

innovation

process

comprises:

T h e m e l a b s At Wip r o , i n n o v a t i o n h a p p e n s a r o u n d s e l e c t e d c o r e t h e m e s
that are strategic to them. Each theme has a theme lab targeted
towards IP or component development. Some core themes that we have
taken up include:
Home networking
Knowledge management & collaboration
Content commerce
Innovation council
Wip r o s I n n o v a t i o n c o u n c i l i s a c o r e t e a m t h a t t a k e s i d e a s f r o m
concept to solution. It has a unique approach that involves "crossing
38

gates". Thus, the first gate is the idea gate where the idea originates.
T h i s i s f o l l o w e d b y t h e e v a l u a t i o n g a t e w h e r e i t i s a n a l yz e d i n d e p t h .
Once through this gate, the idea must go through the commitment
g a t e , w h i c h a l l o c a t e s r e s o u r c e s f o r t h e p r o j e c t . At t h e d e v e l o p m e n t
gate, the proof of concept is put up and the idea is expected to bring
i n t h e f i r s t p u r c h a s e o r d e r. O n c e t h e p r o d u c t i s l a u n c h e d , i t g o e s
through the volume gate from where it is absorbed in normal business.
Advisory board
G u i d i n g Wip r o s i n n o v a t i o n i n i t i a t i v e s i s a n a d v i s o r y b o a r d t h a t
consists of top-notch academicians, industry experts and leading
consultants from India and abroad.

39

CONCLUSION
A t Wip r o S p e c t r a m i n d , o u r y e a r s o f e x p e r i e n c e w i t h t h e w o r l d ' s
leading companies have helped us understand how technology can
help global businesses meet their needs.
Wip r o S p e c t r a m i n d S e r v i c e D e l i v e r y M o d e l . F o r B P O p r o j e c t s , Wi p r o
f o l l o w t h e Wip r o S p e c t r a m i n d S e r v i c e D e l i v e r y M o d e l , w h i c h i s a
robustly defined framework to manage the complete BPO process
migration and transition management and has been developed based
on the experience gained from migrating more than 390 remote
business processes to India over the past ten years. This proven
service transfer platform is designed to ensure process integrity and
minimize inherent migration risks.
T h e m o d e l i n c l u d e s a t r i e d a n d t e s t e d Tr a n s i t i o n Too l k i t t o s u p p o r t
transition

management

by

ensuring

that

there

is

documented

m e t h o d o l o g y w i t h f o r m a t s , t o o l s , g u i d e l i n e s a n d p a s t l e a r n i n g s i n
place to aid the transition team in de-risking the transition of a
customer's processes and reducing the pain of migration as much as
p o s s i b l e . A c o o r d i n a t e d p r o j e c t m a n a g e m e n t s ys t e m c a p t u r e s c r i t i c a l
client documentation and incorporates an extensive knowledge base
that

assists

the

transition

management

team

in

understanding,

duplicating, and migrating mission-critical business processes.

40

BIBLIOGRAPHY
BOOKS:

K o t h a r i , C . R . R e s e a r c h M e t h o d o l g y, 3 r d E d i t i o n , 1 9 9 7 , Vik a s
Publication House Pvt. Ltd. , New Delhi.

Web s i t e s : w w w.w i p r o t e c h n o l o g i e s . c o m
w w w.i n d i a b u l l s . c o m
w w w.i c i c i d i r e c t . c o m

41