Name : Riza Fitria Maulida

Nim : 2911502
Corporate Social Responsibility (CSR) main objective is to protect a companys reputation??
---FOR
Did you know about the case of PT Semen Tonasa in the demo are not transparent to
the public because the public regarding CSR? Surrounding communities are not aware of any
budget disbursed for the management of CSR, they hardly enjoy such funds. The community
is only getting daily rain of dust, heavy smoke and noise when the plant is operating.
The case shows the lack of concern and responsibility of management and owners of
the company towards society and the environment at the company site is a crucial issue that is
not realized by the company. Exploitation of natural resources for the sake of profit with no
regard to environmental factors will form a negative impression of the community against the
company that will eventually damage the reputation of the company. In fact, the continuity of
a persusahaan not only determined by the rate of profit, but also the social responsibility of
companies that can be done through CSR programs.
CSR is the obligation of any company regulated in Act 40 of 2007, article 74,
paragraph 1, of the companies running their businesses and or related to natural resources,
required to carry out its social and environmental responsibility, at least two percent of the
profits. World Business Council for Sustainable Development (WBCSD) is a global
association that consists of about 200 companies specifically engaged in the field of
"sustainable development" (sustainable development) states as follows: "CSR is an ongoing
commitment by business to act ethically and contribute to the economic development of the
local community or society at large, along with an increase in the living standards of workers
and the whole family ".
That means, CSR is the action taken by the company as a sense of corporate
responsibility towards the public interest and the environment in which they operate.
Implementation of CSR programs will create the golden circle that will be enjoyed by the
company and its stakeholders. Through CSR, welfare and socio-economic life of local
communities and society at large to be more secure. This in turn will ensure the smooth
running of the entire process or production activities of the company as well as the marketing
of the company's production. While the preservation of the environment and nature in
addition to ensure a smooth production process also ensures the availability of raw material

supply of production taken from nature. In other words, CSR is an investment program for
the company for growth and sustainability (sustainability) because it indirectly, CSR
programs will enhance the brand image of the company and strengthen the company's brand
in the eyes of the public.
example:
PT CHEVRON PACIFIC INDONESIA
1. The CSR activities of Education and Training
One of the programs according to company PT CPI the most important is to give
attention to the development of human resources (HR) community Riau. Attention to HR
issues arose because awareness of the fact Riau abundant natural resources are not balanced
with the quality of the human resources community.
2. Health Sector CSR activities.
- Working closely with health centers to address the malnutrition that affects infants
and children younger than five years of on-demand community.
- Mass treatment, the treatment of patients who suffer from birth defects, sanitation,
clean water, and mobile health services.
- Free cleft lip surgery to 250 people in Riau.
- A mass circumcision for children.
3. CSR activities in the field of Infrastructure
- Construction of the physical infrastructure of roads and bridges has been done by PT
CPI that aims to facilitate the company operates. In addition to establishing and repairing
buildings and providing means of support,
- In the field of religious spritual done in other forms such as providing social
assistance to orphans, nursing homes and less fortunate citizens.
4. CSR activities in the field of Economic Democracy
Training provided in the field of agriculture aims to help empower the community in
the fields of economy, especially farmers. In addition to receive guidance from mentors and
agricultural extension in collaboration with the Department of Agriculture local, PT CPI
equip with the assistance and facilities in the form of seeds, land preparation, building beds of
plants, and agricultural equipment such as water pumps, hand tractor, engine maker fish feed,
hoe , machetes, and atomizer pests.

5. Locale Business Development (LBD)

These activities aim to build local communities. LBD is a form of community
development with business objectives, known as community partnerships or community
partnership (CP).
6. Program Community Relations (CR).
Financial assistance to commemorate and celebrate national days such as August 17,
the company also provides assistance when the public is overwritten rausibah such as fires
and floods.
In conclusion, CSR is the concept of corporate social responsibility through the
company's contribution to sustainable development objectives by way of impact management
(minimization of negative impacts and maximizing positive impacts) for all stakeholders, and
is expected to create a goodwill in the eyes of the community and the community that will
directly enhance the company's reputation as well as strengthen the company's brand. In
essence, CSR programs are in an effort to improve the company's reputation is already bad in
the eyes of society, or improving the company's reputation in the eyes of society with social
programs. The effort has become a real brief overview that CSR is the company's strategy in
order to maintain the company's reputation.