ADMEC

MULTIMEDIA
INSTITUTE

PROJECT
TYPOGRAPHY & ANATOMY
Presented by:
KARUNA KUKREJA
Course: (Graphics Master)
Course I.d. : Ao/RH/GM/01-16/18

Means of Typography
Typography is the Art or Technique of arranging type to make written
language readable. In other words, Typography is the skill of designing
communication by means of the printed words. The arrangement of type
involves selecting typefaces, Point size, Line Length, Line-Spacing which we
called Leading, Letter-spacing which we called tracking and adjust the
space with in letters pairs which we called kerning. Typography is also
applied to the style.
In this sense, typography is the work of typesetters which means typography
Characters also have faces like humans. So, a typeface have special
impression like colors or shapes. In conclusion, we should say that
typography is means by which word's conceived in someone's mind and
then put down on paper are made available to the world at large.

Typography's Important Role In Designing

Typography plays a big role in designing because using typography we can
make our design very attractive but it is very difficult to choose appropriate
typeface for a design.
In this way, Typography is one of the important element of design. Typography
is not a independent art like Painting, music. It is connected with a definite
order like graphic designing. Typography must be clear and good in order to
communicate or to express our thoughts or ideas. So, we choose. The right
typeface for the right message.
Typography is elegant when it is attractive and Communicates the designer's
ideas. When chosen wisely and used carefully, it can be very effective in
supporting the overall design. So, by use of typographic tools, techniques
and resources we can create an effective and expressive designs.

Classification of Typography
Classification system can be helpful in identifying,choosing or combining
typefaces. On the Basis of classification typography has 2 types:
One is Serif Typeface and Second is Sans Serif Typeface.The small
decorate web places on the ends of each character are called Serifs. In
other words, Serif is a small line attached to the end of a stroke in a letter. A
typeface with serif is called Serif Typeface. eg.-Times Roman.

Sans Serif Typeface Conti..

A Typeface without serif is called Sans Serif, from the french sans, meaning
Without. eg.Grotesque and Serif from the dutch word meaning Line. In print, Sans Serif fonts
are often. Used for headlines rather than for body text. eg.- Century Gothic.

Type of Serif Typefaces are below given

Serif fonts are usually easier to read in printed works than sans serif fonts. This is
Because the Serif make the individual letters more distinctive & easier for our brains to
Recognise Quickly. The commonly used convention for printed work is to use a serif
font for the body Of the work. Some examples are:

Bracketed Serif A curved or wedge like connection between the stem & serif of
some fonts.e.g. Times Roman.

Type of Serif Typefaces

Hairline Serif- A thin stroke usually common to serif typefaces. Hairline is often used
to refer to a hairline rule,the thinnest graphic rule/line printable on a specific output.
e.g.-Bodoni, Berkeley.

Type of Serif Typefaces

Wedge Serif- Wedge serifs are triangular in shape eg.- Meridian &

Veljovic.

Type of Serif Typefaces

Slab Serif- Slab serif typeface is characterised by thick block like serifs.
Slab serif fonts are often used intypewriters, most famously courier.
e.g.- Boton & Serifa..

Examples Of Sans Serif

A sans serif font is often used for headings,table-text &
captions.some examples are:

Calibri

Candara

Cantarell

Century Gothic

Charcoal

Examples Of Sans Serif

Bell Gothic

Bell Centennial

Avenir

Avant Garde Gothic

Akzidenz- Grotesk

Anatomy Of Typography
Discription of Anatomy Typography:
X-Height- Varies from typeface to
typeface.
Capline Aline marking the height
of uppercase letters within a font.
Descender- A part of a letter that
extends below the level of a base
of a letter such as x (as in g & p)
Ascender- A part of a letter that
extends above the level of the top
of an x (as in b)
Point
sizeDescender+xheight+Ascender.
Leading- This is the distance
between successive baselines.
Baseline- A minimum or starting
point used for comparisons.

Anatomy Of Typefaces

Apex-

A point at the top character where two

strokes meet. e.g.-

Arm-

A horizontal or upward,sloping
stoke that does not connect to a
stroke or stem on one or both ends
.e.g.-

Anatomy Of Typefaces

Bar-

A horizontal line within

verticals,diagonals or curves. e.g.-

Bowl-

Curved line forming a loop,oval or

circle. e.g.-

Anatomy Of Typefaces

Bracket-

Connection between a serif and a

stroke. e.g.-

Counter or ApertureEnclosed or partially enclosed

space. e.g.-

Anatomy Of Typefaces

Cross Stroke-

Horizontal line extending outside

the primary vertical line. e.g.-

Ear-

Line projecting from the bowl of 'g'..

e.g.-

Anatomy Of Typefaces

Link-

Line connecting upper and lower

bowls of 'g'. e.g.-

Shoulder-

Curved stroke emerging from a

stem. e.g.-

Anatomy Of Typefaces

Spur-

Small projection from a stroke. e.g.-

Stem-

Prominent vertical or diagonal

stroke e.g.-

Anatomy Of Typefaces

Stress-

Direction in which a curved stroke

thickens. e.g.-

Tail-

Short stroke at an angle to9 the

main stroke. e.g.-

Anatomy Of Typefaces

Fruitger-

Different Weights in the same

family. e.g.-

LigaturesTwo or more letters are joined

together to form one glyph or
character. e.g.-

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