Complete en Assignment

UBTE2013 ENTREPRENEURSHIP
1.0 Background of I Dare Us

I Dare Uis a unique, intuitive and interactive experience where teams find
mysterious clues based on various story lines to solve live puzzles and ultimately
escape the room within a time limit.The objective of this business is to let customers
to experience the challenging games and to bring excitement to them. Participants
wittiness is the key for their escape.
Basically, this concept is adopted from Escape Room. The origin of this idea
recalls back to 1988, John Wilsons text adventure, Behind Closed Doors in which the
player is locked inside a toilet. There are many examples of such game like
Noctropolis, text adventure Canon and MOTAS game. In 2004, this kind of games is
further popularised by the Japanese "Crimson Room" game by Toshimitsu Takagi.
The Japanese game can be seen on many gaming websites and it has spread so fast
throughout the internet.
Now, the firm will bring this concept to Kampar area in order to fulfil the
needs and curiosity of residents. I Dare U will be located in Econsave which will be
opened soon in Kampar. To place this game in a supermarket is easily for attracting
more customers while they are shopping.
The plants and equipment of each stage will be purchased from the key
supplier, which are Toys R Us, I-Socks and Lab Chem.
The Kampar Laser Tag and Break The Code in Ipoh are the main competitors
which will impede I Dare U to start up smoothly in Kampar. However, I Dare U
has the potential to grab the most attention of public because this is a new game in
Kampar area and the most important is the employees will put the best efforts to
promote the opening through internet and flyers. To attract more customers, early
birds will get a special entrance fee in a given period.
This business will going to have 3 stages of games which are Dreamy
Unicorn, Doctor Laboratory and Bloody Mary. The first room, Dreamy Unicorn is
categorized as the easy one which is suitable for families and children. The second
room, Doctor Laboratory requires scientific and mathematics knowledge to solve the
puzzles. This room is more difficult compared to Dreamy Unicorn. The name of our
third room is Bloody Mary. The environment of this room is under the theme of
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horror. The purpose of the theme is to frighten the participants and distract them to
break the code to the next stage.
Besides,different time will be given based on each theme.The number of

participants will be 3-6 person per stage. Rewards will be given to the participants
who manage to break all the codes.
In a nutshell, the uniqueness of the I Dare U games setting is that all of the
people who join this game are physically inside the story. Participants can experience
the real ambience and look for challenges in every particular theme rooms that can be
found in the movie. Do not miss the chance to visit I Dare U!
2.0 Identifying and Recognizing Opportunities/ Techniques for Generating Ideas
2.1 Economic forces
In the late year, according to The Star Online it shows that Bank Negara Malaysia
expects the economy in 2014 to grow at a steady rate, underpinned by the services and
manufacturing sectors but amid higher inflation due to domestic costs factors.
According to Euromonitor international (2014), Malaysia annual disposable income
has increase from 172,228.7 USD to 183,626.3 USD in the year of 2013 to 2014. This
is a good opportunity for us to open our business in Kampar since lack of
entertainment and the disposable income for each person is increase.
2.2 Political Forces
It is important to understand the local political environment before a firm enter into a
market.
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In the business, the will follow all the rules and regulation in Malaysia to prevent any
illegal business happen in our business. Last but not least,we will take note if there are
any changes in the rules and regulation.
2.3 Social Forces
According to Evelyn Cheng (2014), the new industry concept of business is in a genre
of play called Real Escape Room has becoming a real-world trend. Basically this
game is about two or more people get locked in a decorated room and must solve the
puzzle to escape before the time running out. As a thirty-two-year-old Victor Blake
says that Its a new industry . Nobody knows about this and he also said that the few
business that have opened in the city around the country in New York City. This is a
great opportunity for entreprenuer to open a Real Game Center in Kampar since it has
limited entertainment.
2.4 Technological Advance
With the advancement of mobile phone, many people have started their business
through phone application, such as, online shopping, purchase movie ticket, e-banking
and many more. These applications can be downloaded in Android google play and
itunes. Therefore, is a good opportunity for the firm to make an application to
promotion in Groupon company which is offering and sort of promotion to consumers
know and online booking the tickets for our games that provide convenience to our
customer.
3.0Feasibility analysis
3.1Product/ service feasibility analysis
Under product and service analysis, there are 2 components such as service
desirability and service demand.
3.1.1Service desirability
In order to set up the business, the firm will make a concrete promise to customers
that they willfeel excited and bring up a lot of fun. The firm is taking this opportunity
to fill the gap in the market place as Kampar is lack of entertainment. This is a good
timing to introduce this business as the residents in Kampar are increasing. So far
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there isnt any fatal flaws arise in the service basic design. The business is about real
game entertainment center with the name of I Dare U! These games consist of 3
stages which are easy, medium and hard. 3-7 people are required for each stage.
Dreamy Unicorn is the first stage that the design is related to dreamy environment
which surrounded by colorful balloons, cartoon wallpapers as well as other equipment
supplied by Toys R Us. Customers are required to find out the code which prepared
by the crew in order to complete the stage. 45 minutes are given to this stage in order
to complete the stage. Next is the medium stage with the theme Dr. Laboratory.
This stage is mainly set up by the test tubes, chemicals and the other apparatus that
will be supplied by LabChemiSdn Bhd. In order to get through the stages, participants
have to solve a number of science and mathematics questions. To challenge this stage,
1 hour is given. Lastly, the hardest and scariest stage is Bloody Mary. This stage
will be occupied by terrifying masks and costumes that will be supplied by I-Socks.
Besides, bloody footprints and fingerprints will be placed on the wall in order to
increase the horror feeling. Others, such as coffins, real zombies and mummies (acted
by the employees) will be available as well. Since it is the hardest stage, 1 hour and
30 minutes are given to the challengers to finish the stage. Mystery girt and cash
vouchers for Toys R Us and I-Socks will be given to the challengers who are able to
complete the stage on time respectively. All the roomsand games will be designed by
the sole proprietor and mainly created by own. Flyers ,social networking, mobile apps
and banner will be used to advertise the business as well.
3.1.2Service demand
Although the similar entertainment had been established by another company,
however, this concept still consider new in Kampar, Gumshoe research is conducted
to gauge customer interest in a service. This research is an investigation that
scrounges around for information and clues. The firm will approach some of the
customers and ask them what they think about our coming service idea. This will
simply create customer awareness and increase their passion in the business.
Furthermore, survey is conducted to observe the customer feedback towards this
business. 80% of the people felt that this business should be launched in Kampar.
Besides, the firm also can conduct the research through the internet, it can accumulate
related information and evidence about the demand for the service.
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3.2Industry/target market feasibility analysis
3.2.1Industry attractiveness
The firm is confident towards the new game concept which can be successfully
entered into the industry with various target market strategy. So I Dare U! will be
located at Econsave Kampar which is opening soon. With the grand opening of
Econsave, many people will pay a visit there. Besides, the firm will have the grand
opening together with Econsave in order to gain customer awareness and promote the
business. Unconsciously, the profit margin will increase. Besides, the rivalries among
competitors are Laser tag and Break The Code. However, the firm had confident that
this would not affect the business since most customers would like to try something
new.
3.2.2Target Market Attractiveness
The target markets of I DARE U! are children,family,young adults. There are 3
stages of games provided by the firm with different theme and challenges. For the
Dreamy Unicorn stage is mainly to propose the coorporation between family
members. It would increase the interaction between family members and creates fun
when they going through the games. Besides, rules and regulation also been set by the
firm. For example, age limitation for the games,such as participants for medium and
difficult stage have to be above 16 years old in order to ensure that the participants
will not be freaked out.
3.3 Organizational feasibility analysis
3.3.1 Management Prowess
The business management team, including one sole proprietor, one supervisor and two
employees. The main role of the sole proprietor is to deal with the supplier,
customers, rental and the legal issues of the firm. The role of the supervisor is to
monitor the daily operation of the working such as the cash flow of the business,
operation in the stages of the games. Besides, the other 2 employees are going to act
as the zombies in the horror stage of the games which is Bloody Mary.
3.3.2 Resource Sufficiency
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Firstly, with RM50,000of startup capital generatedfor the loan from Public Bank, the
company is going to spend RM30,000 for the plants and furniture of the decoration
and operation. Besides, the company is going to have credit term with each company
in order to have bootstrapping. For the intellectual property, the company is going to
have trademark patent and company seal with the name of I DARE U and it
registered the business under the segment of entertainment industry.
3.4 Financial Feasibility Analysis
3.4.1 Total start-up cash
I DARE U start-up Cash is RM 40,000 and RM10,000 cash in hand.The firm is
going to spend RM10,000 cash for the plants and furniture of the decorations and
operations for each room of games(totalled up RM30,000 for 3 stages). Besides, the
firm is going to have credit term of RM20,000 with each company for the plants and
furniture of each stage,so totalled up RM30,000 for each stage(RM90,000 for 3
stages). With the agreement of credit term, the company is going to use up all props
from each company for each stage of games.(Toys R Us for room 1, LabChem for
room2 and I-Socks for room 3.) Besides, the rental fees will be RM3,000 per month.
Furthermore, the company is going to spend RM400 in the first month to advertise the
company through social networking and flyers. For the intellectual property, the
company is going to spend RM 500 for the trademark, RM700 for company seal,
RM800 for the registration of the business (Entertainment Real Game Center) and
RM500 for the legal fees.
Rental
Plants and Furniture
Advertising and Program Expenses
Wages
Initial operating expenses
Total
RM3,000
RM30,000
RM400
RM4,100
RM2,500
RM40,000
3.4.2 Financial Performance of similar Business

Estimate the similar business is RM 100,000.
3.4.3 Overall Financial Attractiveness of the Proposed Venture
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The firm forecast the sales will be growing during the first 3 years. In the long run,
the firm target more consumers from other states besides Kampar and more promotion
activities such as competitions will be done in order to attract more customers.
Furthermore, it expected the high percentage of recurring revenue since the firm
provided different stages and themes to suit the tastes of customers with the rewards.
For internal fund generating, the are planning to use the sustain growth of revenue and
other income(membership fees) to expand the business. Lastly,the firm is going to
propose more stages of games in future years.
RM
Revenue
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RM
252,000
Less: cost of sales
Labour cost
Labour A- Alvin
Labour B- Susan
Labour C- Zoey
18,000
15,600
15,600
(49,200)
Other Income
Membership registration
Annual Subscription Fee
5,000
5,000
10,000
Less: Expenses
Utility (12 x 600.00)
Advertisement ( 12 x 300.00)
Rental
Member card production
Discount
7,200
3,600
36,000
500
4725
Initial operation fee

Trademark
Company seal
Application
Legal Fee
500
700
800
500
Depreciation
18,000
Net Profit
Income Statement for the year 2015
(72,525)
140,275
Note:
In the first year of the business, the wages cost are distributed to labour A, B and C at
RM 1,500, RM 1,300,RM 1,300 respectively. Besides, the company is going to create
the membership card with RM 10 annual member fees and the cost of member card
production is RM5 per member. Furthermore, the company is going to have Early
Bird with 30% promotion for each participant during the first opening week. For the
initial operation fees, it includes trademark fees, company seal, application for the
registration of business and legal fees. Moreover, there is 20%(RM6,000) depreciation
for the plants and furniture in each stage of the game. The forecasted net profit of the
year will be RM140,275.
Balance Sheet For the year 2015
RM
Fixed Asset
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RM
RM
Plant and Furniture
Room 1(Dreamy Unicorn)
Less: Provision of Depreciation on Plant
and Furniture
Room 2(Doctor Laboratory)
and Furniture
Room 3(Bloody Mary)
and Furniture
Current Asset
Bank
Cash
30,000
(6,000)
30,000
(6,000)
30,000
(6,000)
72,000
138,275
10,000
148,275
Current Liability
Creditors
Working Capital
(30,000)
118,275
190,275
Financed By
Capital as 1 Jan 2015
Net Profit
Capital as 31 Dec 2015
Note:
50,000
140,275
190,275
For the fixed asset, the company would like to use RM30,000 cash for the capital and
RM60,000 credit term with RM10,000 per year to each company(Toycity, Lab chem
and I-SOCK) for 2 years to clear up the liability.
The ROA(return on asset) in first year is 0.6368 which is 140,275/220,275(operating
income divided by total assets). The purpose of ROA is to measure how much every
ringgit of asset generates in net profit.
The ROE(return on equity) in the first year is 140,275 /50,000=2.8055(Net Profit
divided by capital). The purpose of ROA is to measure how much every ringgit of
capital generates in net profit.
Income Statement for the year of 2016

RM
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RM
Revenue
Less: cost of sales
Labour cost
Labour A- Alvin
Labour B- Susan
Labour C- Zoey
270,000
19,200
16,800
16,800
(52,800)
Other Income
5,000
5,000
10,000
Less: Expenses
Utility (12 x 600.00)
Rental
Discount
7,200
3,600
36,000
500
4725
Depreciation
18,000
Net Profit
(70,025)
157,175
Note:
In the second year of the business, the company would like to increase the salary of
each employee by RM 100 per year. Besides, it assume the membership registration
constant at 500 customers. Promotional activities will conduct 30% discount as well
to the first 900 participants in the year. Furthermore, the utility including water and
electricity bill with RM600 per month. The company going to spent RM3600 per year
in order to advertise the company through flyers, social networking and events.
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RM
Fixed Asset
Plant and Furniture
Less: Provision of Depreciation on
Plant and Furniture
Plant and Furniture
Room 3(Bloody Mary)
Plant and Furniture
Current Asset
Bank
Cash
RM
RM
30,000
(12,000)
30,000
(12,000)
30,000
(12,000)
54,000
303,540
20,000
323,540
Current Liability
Creditors
Working Capital
(30,000)
293,540
347,540
Financed By
Net Profit
Balane Sheet for the Year 2016
190,275
157,175
347,540
Note:
For the second year, the company is able to repay all creditors with RM 30,000 per
year. The cash in bank with the revenue will be able to increase to RM303,540 in
year 2016. The Net Profit is RM 157,540.
The ROA(return on asset) in second year is 0.4163 which is RM157,175
/RM377,540(operating income divided by total assets). The ROA decreased from year
2015-2016 due to the decreased of net profit.
The ROE(return on equity) in the first year is 157,175 /190,275=0.8260(Net Profit
divided by capital). The capital increased from year 2015-2017 due to the net profit
retained in capital.
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Income Statement for the year of 2017
RM
RM
270,000
Revenue
Less: cost of sales
Labour cost
Labour A- Alvin
Labour B- Susan
Labour C- Zoey
20,400
18,000
18,000
(56,400)
Other Income
5,000
5,000
10,000
Less: Expenses
Utility (12 x 600.00)
Rental
Discount
7,200
3,600
36,000
500
4725
Depreciation
18,000
Net Profit
(70,025)
153,575
Note:
In the third year of the business, the company is going to increase the wages of each
employee at RM 100 as well. Besides, the other income , expenses and depreciation
will remain the same.
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Balance Sheet for the Year 2017
RM
Fixed Asset
Plant and Furniture
Plant and Furniture
Plant and Furniture
Room 3(Bloody Mary)
Plant and Furniture
Current Asset
Bank
Cash
RM
RM
30,000
(18,000)
30,000
(18,000)
30,000
(18,000)
36,000
415,115
50,000
465,115
Current Liability
Creditors
Working Capital
465,115
501,115
Financed By
Net Profit
347,540
153,575
501,115
Note:
The ROA(return on asset) in third year is 0.3065 which is RM153,575/RM465,115
operating income divided by total assets). The ROA decreased from year 2016-2017
due to the decreased of the net profit.
The ROE(return on equity) in the first year is 153,575/347,540=0.4419s(Net Profit
divided by capital). The capital increased from year 2016-2017 due to the net profit
retained in capital.
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5.0Business Model
Key Partners /Suppliers
ToyRus
LabChem
I-SOCK
Value Propositions
Reach the target audience
Reach the real talents (mystery
gift and cash voucher refunded)
Entertainment
Channels
Internet-Webpage
Facebook, Twitter
Flyers
Mobile
applications(Mobile
Key Activities
Tournament
Relationships
Customers
Suppliers
Customer Segments
Families
Children
Young adults
game-trial version)
Cost Structure
Rental fees
Initial operating cost
Member card production cost
Plants and furniture cost
Advertising cost
Hiring cost
Revenue Streams
Entrance fees(RM20,25,30)
Annnual member fees
Early Birds promotions
Online booking
Time sections
Rewards
5.1 Core Strategy

The mission of I DARE U!to fulfil desirability of brainstorming and challenging
entertainment. The services concentrate on the people who are desired for
brainstorming and challenging activities and interactions between family members or
friends. The key selling point of the business is to provide fun brainstorming games
and interaction between team members since every stage of games team members
have to coorporate among each other in order to break the code and complete the
challenge. There are different target market for different stages of games. Children
and familywill be the target market for the Dreamy Unicorn stage(easy-room1),
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young adults are targeted for the Dr. Laboratory(medium-room2) and Bloody
Mary(difficult-room3) stage.The winners are able to claim their rewards if they
successfully completed the missions. For the aspects of basis for differentiation , I
DARE U! provides different themes of games in order to increase the number of
target markets and positioned in consumers mind when they need any brainstorming
entertainment. Besides, I DARE U! would like to create a simple mobile game with
trial version of the feature of the games in I DARE U!, this would be a competitive
advantage compares with the competitors since it has more than 1 channel to reach
customers and an effective way to create awareness and curiosity of consumers.
5.2 Strategic Resources
The core competency of I DARE U! is the specialty and funding aspect. The stages
of games are designed with the suitable level of challenge and fun.The firm provides
three different stages that emphasizes on dream-like and heavenly-like theme,
scientific and mathematical field and horror and scary scene respectively. The firm
with higher bargaining power than competitor due to the variety of choices of the
games provided.Besides, the firm able to have an agreement with 3 companies which
are ToyRus, LabChem , and I-SOCK with the purchase of plants and furniture(props)
in cash and credit term. This would strongly reduce the total start-up cost and more
cash available in hand. Furthermore, the well designed and good management team
would be one of the strength as well, since the employees are trained to be friendly to
the customers and professional when acting as zombies and mummies.
There are a few strategic assets that the firm I Dare U actually has. The first
competitive advantage is the firm starts up(rent) at a convenient and strategic location,
which is at EconsaveKampar New Town. Since that Kampar has a lot of households
and many students who are currently studying at UTAR and KTAR, and this is the
first brainstorming and challenging entertainment providing in Kampar, it will help
the firm to attract more customers as they will feel curious and wanted to try out this
challenging entertainment. Survey has been conducted as well right before we start up
our business I Dare U by asking the target customers opinions to see if our
company is able to earn profit if we open this entertainment and if the target
customers would like to pay a visit to our company if we start up our business here.
Besides that, the firm also hire highly qualified staffs by giving strict interviews and
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training right before they served the customers in order to satisfy the customers so that
they will stay loyal to our company.
5.3 Partnership Network
The firm is going to deal with 3 companies in order to get the supplies of suitable
stocks for the different theme of games. As mentioned, the firm is going to purchase
the plants and furniture from the companies with RM10,000 cash purchase and
RM20,000 in credit. The key supplier for Dreamy Unicorn is ToyRus, for Dr.
Laboratory is LabChem and for Bloody Mary is I-SOCK.
Besides, the firm would like to have an agreement with ToyRus and I-SOCK in order
to have the credit term with the term and condition that the firm I DARE U! should
advertise their company or product as well. The firm will mainly used up all the props
for the stages from the respective company. For example, for Dreamy Unicorn, all
props are mainly purchased from ToyRus and stated in the games. Besides,for anyone
who succesfully complete the stages, is going to have cash voucher from the
companies as well.
5.4 Customer Interface
The main targeted customers for I DARE U! are families, children and
young adults. There are several ways that used in to reach out the target customers.
The first one would be through the Internet, the firm would design an official website
so that the customers will be able to get any latest information easily and online
booking. Besides, Facebook and Twitter account also available so that can have quit
respond to customer questions and solve the customer problems or curiosity. The
second way would be through distributing flyers, we will distribute flyers around
Kampar New Town area in order to create awareness and people will concern and get
attracted to read the information on the flyers. We will also create a Mobile
application of the trial version of the games of I DARE U! to let the users try out
the feature of the games, if they interested, they can just direct step into I DARE U!
to have real game experience. The price being set for the entrance fees would be
RM20 for the easy stage, which is Dreamy Unicorn, RM25 for the medium stage,
which is Dr. Laboratory and RM30 for the difficult stage, which is Bloody Mary.
Besides, the firm will also like to provide membership promotion with RM10 yearly
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annual member fees such as 10% for each member. The firm will also provide
promotions during the first 7 days like giving the discount up to 30% to those early
birds. Promotions and member card will be given to the customers so that it attract
more customers and retain more loyal customers in order to gain more profits.
6.0Ethical and Legal issues
6.1 Legal Issues
6.1.1 Registration of Company Name
The firm would like to register the firms name as I Dare USdn Bhd.
through the government organization, Companies Commission of Malaysia
(Suruhanjaya Syarikat Malaysia). By using trade name(trademark), the firm will need
to complete the business registration form, which is known as Form A by referring to
guidelines provided for the new business registration. The business or company name
approval runs accordingly to Rules 15, Rules of Business Registration 1957. For the
copyright issue, since the firm is going to register under entertainment center, and the
games are all created by the sole proprietor, therefore it is not deal with any legal
copyright of other business.
6.1.2 Business License
The firm will apply the business license for I Dare U SdnBhd the local
municipal office. The firm applied the business license and get the approval or the
permission from Kampar City Hall (DewanBandaraya Kampar). The business premise
license and signboard license will also be applied from the respective State
Authorities. Business license of the company is needed in order to have personal
protection for the own firm , keeping the information of the firm private and personal
while it enables the firm to access to information more easily.
6.2Ethical Issues
6.2.1 Decision-making Issues
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Decision-making is a useful method of running a business in order to identify ethical
courses of action.All the decision that make should center on protecting employees
and customers right,ensure the operations of our business is fair and just and protect
customers values and beliefs.
6.2.2 Fundamental Issues
Fundamental issues which are face integrity and trust. Honesty conducts the business
affairs and treats each of the customers with good manners and fairly is the basic
understanding of integrity. A high level of trust can be developed for the customers
when customers perceive that the business is exhibiting commitment to ethical
business practices. Maintaining a relationship of trust with customers is also important
because it might be a key determinate for our business to success.
6.2.3 Diversity issues
Diversity issues is an ethical response to diversity will begins with recruit diverse
workforce and enforces equal opportunity in all training programs.
7.0Critical Risk Management
Running a business can be a dangerous occupation with many different types of
risk. Some of these potential hazards can destroy a business, while others can lead to
significant damage that can be costly and time consuming to repair (Davis, 2014).
Hence, it is very crucial for our business to properly and thoroughly assess and
anticipate possible risk that might be faced in the future, then manage those risks in
the best possible manner in order to minimize their impacts on the business. In short,
risk management is important to put our Escape Room business in a long run. Risk
management is the identification, assessment, and prioritization of risks, followed by
coordinated and economical application of resources to minimize, monitor and control
the impact of unfortunate events, as well as to maximize the realization of
opportunities (Storkey, 2011). Taking risks is a necessary part of growing business as
it has the ability to strategically seize business growth opportunities (Conrad & Yao,
2010). However, failure in handling risks effectively might also lead to various
irreversible negative consequences to the business (Conrad & Yao, 2010). As a result,
we would like to discuss in this part of the essay, about the possible risks our business
might face and the proposed solutions in dealing with the issues.
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Risks comes in many different forms for even a small scale business like our
Escape Room. The few most common risks faced by modern companies are
financial risks, management risks and operational risks (Storkey, 2011). First of all,
we will analyze the financial risks that might be exposed to the company. In a running
business, capital flow is a crucial part of its operation. A company often faces issues
in areas such as credit, interest rates, assets, liabilities and etc. Risks occurrence is
imminent in the mentioned financial areas. Hence, our company shall always be
prepared to cope with any problems that might arise in those sectors. Careless
handling of those risks can lead to heavy loss in the business or in worse case,
termination of operation. Many effective precautions can be taken to better equip our
business in dealing with those issues. For example, frequent and regular auditing job
can be performed to closely monitor the assets and liabilities of the company. Also,
reducing the term of business projection can help our company to be more flexible to
constant market demand changes and technology advancement.
Besides that, our company is also susceptible management risks, which usually
involve human resource and employee relations crisis. In order to run a successful
business, it is essential for our company to have strong human resource base, as well
as stable employee relationship with us. Issues like employee turnover and dissatisfied
workers have been proven lethal to many other business and these problems are
highly probable to occur in our business. Hence, our company can try maximizing
benefits provided to the employees in order to increase their loyalty to the company.
The workers are also ensured fair treatment and given equal chance in their career
progression to always keep them motivated. These measures are crucial in preventing
these risks to bring negative impact to the company. If the mentioned problems did
occur in the business, private talks can be held to further negotiate and retain the
efficient employees.
Lastly, operational risks is also a segment not to be overlooked. Most of the risks
for a business occur at the operational side of the company. Many problems can occur
in daily operations of an organization. For example, ineffective work scheduling, poor
inventory management, unprofessional customer service and many more. Weak links
in these parts of the business can usually cause chain effects and in turn lead to
unimaginable damage to the company in the end. Hence, efforts such as founding of
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an independent third party group of professional to monitor daily operations of our
Escape Room can work as a good prevention of those problems. Collecting regular
feedback from the stakeholders is also helpful in better understanding their needs and
in turn, being able to devise business strategy that is better suited to their
requirements.
In short, financial, management and operational risks are the major issues that
might be faced by our Escape Room business. Precautions as mentioned above are
crucial in maintaining our business continuity.
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UBTE2013 ENTREPRENEURSHIP

1.0 Background of I Dare Us

Besides,different time will be given based on each theme.The number of

3.4.2 Financial Performance of similar Business

Initial operation fee

Income Statement for the year of 2016

5.1 Core Strategy

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