1.

INTRODUCTION
customers are not only satisfied with the brand,which is provided by the
company.at any level of brand, the consumer expectation is more than the quality
that is other facilities like gifts .
The purpose of buying behavior facilities is to increase the satisfaction level
of the consumers. If the buying behaviour satisfaction level is high, then the
productivity is also high, this is to increases the profit also.so buying behaviour
facilities are the base for profit. So this study is to analyses the buying behaviour
facilities which are provided by Adhi Veera Garments erode. for this purpose a well
suitable questionnaires prepared which contains both open end and close and
questions.
The history of textiles in India dates back to the use of mordant dyes and
printing blocks around 3000 BC. The diversity of fibres found in India, intricate
weaving on its state-of-art manual

looms and

its organic dyes attracted

buyers from all over the world for centuries.

The British colonization of

India and its industrial policies destroyed the innovative eco-system and left it
technologically impoverished. Independent India saw the

building

up

of

textile capabilities, diversification of its product base, and its emergence,

once again as an important global player. The textile and apparel sector employs
35mn people (and is the 2nd largest employer), generates 1/5th of the total export
earnings and contributes 4 per cent to the GDP thereby making it the largest
industrial sector of the country.

1. 2.THEORETICAL BACKGROUND OF STUDY

A major area of concern in marketer-consumer relation is the
growing influence and utilization of the credit market, an outcome
of compulsive buying, which has negatively affected the
consumers, leading them to unmanageable debt levels. A study to
find whether there is any association of the following variables on
compulsive buying viz, big five Personality traits, materialism,
demographics and credit card usage. The research design is a
conclusive design which is single cross sectional descriptive in
nature. The primary data was collected using non probability
sampling technique. A quota sample of 120credit card holders
(using credit card/s above one year) was chosen.

1.3.REVIEW OF LITERATURE
J.N.SINGH in (2007) has been decided upon, it is essential to
review all relevant material, which has abearing on the topic. In fact review of
literature being with a search for a suitable topic and continues through out the
duration of research project work. Since a research report ,either is a dissertation or
a thesis is supposed to be a study in depth aiming contribution to knowledge, a
careful check shold be made that the proposed study has been carried out. Since the
related review about the topic under research is limited,an attempt was made to
compile the views given by various people relating to the study.
G.V.N.SHRISH in (2007) The purpose of this paper is to empirically
test

the consumer-centered approach to brand management theorized by Rust,

Zeithaml and Lemon in 2004 to assist companies in reducing the depreciation

of brand equity. Brand equity was operationalized in the context of conjoint
measurement.

In

total, 5,364

respondents participated in interviews testing

drivers of brand equity for six brands each in apparels. It was found that brands did
not hold much beyond their name.
DR.MAHENDRA NANAVATI in (2007) Companies holding strong brands
will

need

to

define

product

design & Faison

in

terms

of

their

perceived functionality across consumer cutting edge methodology to test mindset

segmentation by combinations of product features as a new basis for brand
management was used. In contrast to traditional segments. Companies are to
build and position brands around customer segments. The study focused on
brands in the textile industry requiring the replication to additional industries.
Data from the large-scale study revealed that across categories brand value may not
hold much beyond the name in the minds of consumers. It was found that mindset
segmentation may be a basis for brand management.
DR.N.VASUGI in (2007) The research findings indicate that status-seeking
teenagers have overall, a more positive attitude toward foreign luxury brand
apparel as compared to Australian luxury brands, with the exception of Chinese
brands. On the other hand, non-status seeking teenagers reported that they have
more positive attitude

towards Australian brands than foreign brands, and

consider Australian luxury brands superior to all three foreign brands with regards
to ease of care and comfortShuk-Ching Liu (2008) Tourism is a vital factor
for

the Hong Kong economy and tourists contribute a substantial amount of

purchases to the fashion retail industry. In the following, we review some related
literature on how tourists, especially those from themainland China, affect retail
businesses in Hong Kong. indicate that in the year 2000, shopping expenditure
accounted for more than HK$30 billion (50.2 percent) of the total tourism receipts.

PAROMITA GOSWAMI in (2003) The shopping expenditure of tourists,

therefore, has a great impact on the local economy of Hong Kong. says that the
retail sector contributes a significant proportion to the tourism industry and
is playing an important role in maintaining a destination's attractiveness.
ARUP RANJAN in (2004) The tourists spend a considerable amount of
time and money on shopping because shopping is an underlying motivation and
incentive for people to travel. According to the Tourism Receipts Report for 2001
by the Hong Kong Tourism Board (HKTB), shopping represents the largest part of
total spending by the mainland Chinese tourists, taking 63.7 percent of their total
spending In addition, the per capita spending on shopping of the mainland Chinese
tourists in Hong Kong is HK$3,295, which is ranked at the top position.
Judith Cardona Forney (2005):Judith Cardona Formation in his study said
that Emotion that encompasses affect and mood is an important factor in consumer
decision making. Typically, emotion is classified into two orthogonal dimensions
(e.g. positive, negative). Positive emotion can be elicited by an individual's preexisting mood, affective disposition, and reaction to current environmental
encounters (e.g. desired items, sales promotions).Emotion strongly influences
actions including impulse buying . Consumers in more positive emotional states
tend to have reduced decision complexity and shorter decision times). Moreover,
when compared to negative emotion, consumers with positive emotion exhibited
greater impulse buying because of feelings of being unconstrained, a desire to
reward themselves, and higher energy levels .

1.4.STATEMENT OF THE PROBLEM

Market segmentation has become an important tool used by retailers and
marketers for identifying target customers.Segmentation as the process of
partitioning markets into segments of potential customers who have similar
characteristics and who are likely to exhibit similar purchasing behavior.
5.OBJECTIVE OF THE STUDY
Objective behind this Term Paper which we are going to conduct on the buying
behavior of the male towards branded apparels are
To study the most preferred brand in the apparels segment amongst the
youth.
To study the impact of psychological factors on buying of youth regarding
apparels.
1.6.SCOPE OF THE STUDY
Scope of the study is gathering the information about the youth who like to
purchase the branded apparels & after studying the factors which influence them to
go with that specific brand, it includes demographic factors, cultural influences, &
social class. They will be able to know the taste and need of the consumer and
what will be the products & services which will help them to change the non user
into user of their brand and retain their existing customer by providing them the
products formulate which they want from the company. This study will help them
to implementing the marketing strategies.

1.7. METHODOLOGY
Research Design:A research design is exploratory in nature. A research design is
an arrangement of conditions for collection and analysis of Data in a manner that
aims

to

combine

relevance

to

the

research purpose with Economy

in

procedure. It constitutes the blueprint for collection, measurement and analysis of

data.
Sampling Size
Sample size of 80 respondents
Sampling Technique
Random sampling technique is used in this research project.
Sampling Frame
Frame is the 80 respondents.

1.8.Limitations

Buying difficulty is a particularly acute problem in the case of the national

advertiser who wishes to secure newspaper space in multiple markets.

on top of the high rates charged to national advertisers, is the fact that each
newspaper must be contacted individually.
1.9 CHAPTER SCHEME
Chapter 1: Introduction
This chapter deals with the introduction which deals with the background study,
review of literature, statement of the problem, objectives of the study, scope of the
study, methodology adopted and the limitations of the study.

Chapter 2: Organizational Profile

The chapter organization profile deals with the history of the organization, the
management, organization structure, programme profile and the market potential,
competitive strengths of the company, future plans and the description about
various functional areas.

Chapter 3: Macro-Micro Economic Analysis

The chapter micro-macro analysis gives an insight about the industry in the Global
scenario as well as the Indian scenario.
Chapter 4: Data Analysis and Interpretation
Analysis and interpretation deals with the analysis of the data collected for the
study and the interpretation for the same.
Chapter 5: Conclusion
This chapter deals with the results discussions and the suggested recommendations.

Chapter 2
ORGANIZATION PROFILE
2.1 History of the organization

MR.VS.rajan has started business in 2001 had its beginning in

manufactures resulted in popularity among the customers
especially across domestic and foreign peoples.

Adhi Veera Lakshmi Garments Are Manufactures

Outerwear,

Woven Shorts,

Woven pants

Woven shirts,

Pyjama sets.

2.2 MANAGEMENT

The management follows open office culture comprising of a flat

organizational structure with only three levels of responsibilities via Board of
Directors, Division Heads and Department Heads. The CEO of the company is
Adhi veera lakshmi. the Board Chairman, who provides a valid support is
Mr.v.s.rajan.
2.3 organization structure

2.4 PRODUCTS PROFILE AND MARKET POTENTIAL

2.4.1PRODUCTS PROFILE

The products profile of the company

Woven Shorts

Woven pants

Woven shirts

Pyjama sets

2.4.2MARKET POTENTIAL
Comparatively low costs and high paybacks for production of these commodity
goods have had a positive effect on business growth and strong export potential.
The market share of technical textiles produced in the emerging economies of Asia
on a global basis is still not significant, and the increasing domestic demand for
many of these advanced textiles is currently met through imports.
2.5 COMPETITIVE STRENGTH OF THE COMPANY

Strict work discipline for individuals and the organization

Customer orientation
Constant efforts to increase the productivity of labor and capital
2.6 FUTURE PLANS

Apart from dealing with Adhi veera garments in Erode. The company is
also trying to expand its client base through excellent service. They have

planned the number of branches will be increased. And developing their

marketing strategies.
2.7 DESCRIPTION OF VARIOUS FUNCTIONAL AREAS

Adhi veera garments provides the valuable buying behaviour service

through its active functioning of various departments.
2.7.1SALES
The sales executive does the explanation of the product to the customer.
They make arrangement for test demo for the customer. They show the various
veraities that are available. While delivering the product the sales executive and
delivery in-charge persons should be present to do all the documentation activities.
2.7.2 DELIVERY DEPARTMENT

The delivery department takes cares of delivery of the clothes at the right
time to the right customer. They ensure that the customers are highly satisfied
during the delivery of the clothes. The customers are made comfortable during the
delivery of the clothes.

CHAPTER - 3
MICRO MACRO ECONOMIC ANALYSIS

3.1 INTRODUCTION TO INDIAN SCENARIO OF TEXTILE INDUSTRY

The textile industry is undergoing a major reorientation

towards non-clothing applications of textiles, known as technical

textiles, which are growing roughly at twice rate of textiles for

clothing applications and now account for more than half of total
textile production.
The processes involved in producing technical textiles
require expensive equipments and skilled workers and are, for the
moment, concentrated in developed countries. Technical textiles
have many applications including bed sheets; filtration and
abrasive materials; furniture and healthcare upholstery; thermal
protection and blood-absorbing materials; seatbelts; adhesive
tape, and multiple other specialized products and applications.
The Indian

Textile

industry

has

been

undergoing a rapid

transformation and is in the process of integrating with the world

textile trade and industry. This change is being driven by the
progressive dismantling of the MFA and the

imperative of the

recently signed General Agreement Trade & Tariff. In this bold,

new scenario, India has to move beyond its role of being a mere
quota satisfying country.
3.1.1 History of Textile
The history of textile is almost as old as that of human
civilization and as time moves on the history of textile has further
enriched itself. In the 6th and 7th century BC, the oldest recorded
indication of using fiber comes with the invention of flax and wool
fabric at the excavation of Swiss lake inhabitants. In India the
culture of silk was introduced in 400AD, while spinning of cotton
traces back to 3000BC. In China, the discovery and consequent

development of sericulture and spin silk methods got initiated at

2640 BC while in Egypt the art of spinning linen and weaving
developed in 3400 BC. The discovery of machines and their
widespread application in processing natural fibers was a direct
outcome of the industrial revolution of the 18th and 19th
centuries. The discoveries of various synthetic fibers like nylon
created a wider market for textile products and gradually led to
the invention of new and improved sources of natural fiber.
3.1.2Textile History in India
Indian textile enjoys a rich heritage and the origin of textiles
in India traces back to the Indus valley Civilization where people
used homespun cotton for weaving their clothes. Rigveda the
earliest of the Veda contains the literary information about
textiles and it refers to weaving. Ramayana and Mahabharata, the
eminent Indian epics depict the existence of wide variety of
fabrics in ancient India. These epics refer both to rich and stylized
garment worn by the aristocrats and ordinary simple clothes worn
by the common people. requirements ofthe modern times.
3.1.3 Changes in Emphasis
There has been a distinct and positive shift from quality to
quality. Earlier Indian textiles were considered cheap and of low
quality. The industry was at that time driven by large volumes,
which were of paramount importance. The best quality was
produced in Europe and Japan. Since then, India has come a long

way, emerging as a manufacturer of high quality yarns and

fabrics.

The

leading

mills

such

as

Raymonds,Raid

and

Taylor,Aravind mills. Improved their quality standards prevailing

into the world.
3.1.4 Implementation of New Equipment
The textile industry has also become a high technology. The
textile industry has also become a high technology industry.
Nobody earlier could have concerned that the industry would
require top of the line technical skills. Present day textile
machinery is fully computerized and needs totally new skills to
effectively manage it.
3.1.5 New Marketing Trend
On the marketing side, there has been a total change with
almost all players in the industry extending their reach to
international markets. The impact of these trends on the textile
industry is profound. Increasingly any company cannot sustain
itself only on local market demand or only the exports. One has to
look at the global markets in totality.
3.1.6 Competition
This compulsion to access and compete in international
markets has been perhaps one of the saving grace for the
industry. Clearly the ability and necessity of meeting global
competition head on, has forced the industry to upgrade its

technology, product quality, cost structure and marketing skills.

Truly, we have learnt more from the competitions than from
ourselves.
The role of Textile Industry in India GDP had been undergoing
a moderate increase till the year 2004 to 2005. But ever since
2005 2006, Indian textiles industry has been witnessing a robust
growth and reached almost USD 17 billion the same period from
USD 14 billion in 2004-2005. At present, India textile industry
holds 3.5 to 4 percent share in the total textile production across
the globe and 3 percent share in the export production of
clothing. The growth in textile production is predicted to touch
USD 19.26 billion during 2006 2007. USA is known to be the
largest purchaser of Indian textiles.

Following are the statistics calculation as per the contribution of

the sectors in textile industry in India GDP:
India hold 22 percent share in the textile market in Europe
and 43 percent share in the apparel market of the country.
USA hold 10 percent and 32.6 percent shares in Indian
textiles and apparel.
Readymade garment accounts for 45 percent share holding
in the total textile exports and 8.2 percent in export
production of India.

 By 2010, India is expected to double its share in the

international technical textile market.
The entire sector of technical textiles is estimated to reach
USD 29 billion during 2005 2010.
3.1.7 Indian Textile Industry has some inherent strength
Tradition in Textiles and long operating experience
Large and growing domestic market
Strong raw material base
Production across entire textile value chain
Stable, low-risk economy, safe for business growth
Easy availability of abundant raw materials like cotton, wool,
silk, jute
Widely prevalent social customs
Variety of distinct local culture
Constructive geographic and climatic conditions

3.1.8 Conclusion

"India is presently exporting six billion U.S. Dollars worth of

garments, whereas with the WTO regime in place, we can
increase the production and export of garments to 18 to 20 billion
U.S. Dollars within the next five years. This will enable generation
of employment in general and in rural areas in particular. By
tripling the export of apparels, we can add more than 5 million
direct jobs and 7 million indirect jobs in the allied sector, primarily
in the cultivation of cotton. Concerted efforts are needed in cotton
research,

technology

generation,

transfer

of

technology,

modernization and upgrading of ginning and pressing factories

and an aggressive marketing strategy.
3.2.GLOBAL SCENARIO OF THE TEXTILE INDUSTRY
Indian textile exporters are facing stiffer competition in the US market from
countries like China, Indonesia, Vietnam and Bangladesh, findings of a new report
by the Federation of Indian Chambers of Commerce and Industry (FICCI) indicate.
In addition to China, countries like Indonesia, Vietnam and Bangladesh have
managed to perform better, despite recession, than India in US market in 2009, the
study says. Chinas global share of value-added manufacturing in both textiles and
apparel has soared in the last decade at the expense of manufactures based in both
rich and emerging economies. Although in 2010 the textile industry continues to
face a series of uncertain factors, and export growth is difficult to recover in a short
time, the domestic market will to play a significant role in the industry,structure
adjustment and industrial upgrading will be carried out further in the national. In
the condition of the gradually stable international market environment, a rebound
can be seen in Chinese textile. Based on current statistic, the global textile market
is at the moment worth a little.

Based on current statistical, the global textile market is at the moment worth a little
more than $400 billion,inspite of the fierce competition textile industry has to face,
from other industries. Between 2002 and 2010 it is estimated that the global textile
production will increase be a staggering 25 percent, with Asia being the region that
is going to bring its major contribution to this tremendous growth.
A $480 bn market which is expected to grow to about $700 bn by the year
2012, yes we are talking about the world trade of textiles and apparels barely five
years after the expiry of MFA. The Multi-Fibre Arrangement(MFA), that had
governed the extent of trade between nations since 1974, expired on 31 st
December, 2004. It is expected that, post-MFA, most tarif distortions would
gradually disappear and firms with robest capabilities wil gain in the global trade
of textile and apparel. Quotas on textile and apparel ment multi country and multi
vendor sourcing for the buyers. While the abolishmeny of quotas has presented the
buyers with an option to source from most efficient and cpst effective vendors and
countries, for the suppliers it has opened the Pandoras box stiff global competition
driven by low cost and new legislation .
The first two years of quota free trading has seen a number of changes
taking place in the apparel and textile trade a shift in the supplying bases, a decline
in the sourcing prices & re -orientation of the buyer supplier relationship. While
the phase out of quotas has seen clear emergence of supplier regions (China and
South Asia), it hasnt wiped out the vulnerable countries .The countries like
Bangladesh,Indonesia and Cambodia etc., which were expected to lose business,
Have on the contrary seen an increase in their exports to key destination in the first
two years. This is partly due to the fact that a number of buyers have not altered
their sourcing strategy drastically and also due to various step taken by apparel
industry in these countries to improve their competitiveness.

CHAPTER-4
DATA ANALYSIS AND INTERPRETATION

Table 4.1 age of respondent

Particulars
20
30
40
Total

Percentage
34
40
6
100

Source : Primary Data

Interpretation: The above table indicates that the most of the respondents 40% are 30years.

Table No 4. 2 gender of respondent

Particulars

Percentage

Male

39

Female

41

Total

100

Source: Primary Data

Interpretation: The above table indicates that the most of the respondents 41% are female.

Table No 4.3 family income of respondent

Particulars

Percentage

10000

37

15000

28

2000

15

Total

80

Source: Primary Data

Interpretation: The above table indicates most of respondents 37% Income.

Table No 4.4 maritial status

Percentage

Particulars
Married

39

Unmarried

41

Total

80

Source: Primary Data

Interpretation: The above table indicates majority of respondents 52% are Unmarried

Table 4.5 Distribution of respondents according to the Experience

Percentage

Particulars
2yrs

43.8

5yrs

41.2

7yrs

15.0

Total

100

Source: Primary Data

Interpretation: The above table indicates most of respondents 43.8% are of experience 2years

Table 4.6:Distribution of company products

Particulars

Percentage

Shorts

46.2

Shirts

43.8

Pyjama

10.0

Total

100

Source: Primary Data

Interpretation: The above table indicates majority of product 46.2% are shorts.

Table 4.7:Distribution of comfortable in the purchase

Particulars

Percentage

Average

36.2

Good

57.5

Super

6.2

Total

100

Source: Primary Data

Interpretation: The above table indicates majority of respondents 57.5% are comfortable of
purchase.

Table 4.8:Distribution of satisfaction of the buyer

Particulars

Percentage

Normal

48.8

Good

35.0

Excellent

16.2

Total

100

Source: Primary Data

Interpretation: The above table shows that most of the respondents (48.8%) satisfied of the
buyer is normal.

Table 4.9:Distribution of taking the buying decision

Particulars

Percentage

Sometimes

38.8

Often

12.5

Very often

48.8

Total

100

Source: Primary Data

Interpretation: The table shows that most of the respondents (48.8%) are very often.

Table 4.10:Distribution of loyalty of the customer

Particulars

Percentage

Most of them

33.8

One time buyer

37.4

Few are loyal

28.8

Total

100

Source: Primary Data

Interpretation: The above table shows that most of the respondents (37.4%) are just in one time
buyer.

Table 4.11:Distribution of opinion about the product

Particulars

Percentage

Excellent

50.0

Good

48.8

Average

1.2

Total

100

Source: Primary Data

Interpretation: The above table shows that most of the respondents (50%) are excellent opinion
about the product.

Table 4.12:Distribution of flexible buying in the product

Particulars

Percentage

Yes

58.8

No

41.2

Total

100

Source: Primary Data

Interpretation: The above table shows that most of the respondents (58.8%) are yes.

Table 4.13:Distribution of the product quality

Particulars

Percentage

Highly satisfied

43.8

Satisfied

46.2

Neutral

8.8

Dissatisfied

1.2

Total

80

Source: Primary Data

Interpretation: The above table shows that most of the respondents (46.2%) are satisfied the
quality of product.

Table 4.14:Distribution of change of the brand

Particulars

Percentage

Superior

50.0

Good

48.8

Average

1.2

Total

100

Source: Primary Data

Interpretation: The above table shows that most of the respondents (47.5%) are superior of
changing the brand.

Table 4.15: Distribution of product knowledge of the buyer

Particulars

Percentage

Excellent

41.2

Good

46.2

Average

7.6

Poor

5.0

Total

100

Source : Primary Data

Interpretation: The above table shows that most of the respondents (46.2%) are good
knowledge about the product.

Table 4.16:Distribution of the aadhi textiles product compared to other

product
Particulars

Percentage

Highly satisfied

42.5

Satisfied

40.0

Dissatisfied

15.0

Neutral

2.5

Total

100

Source : Primary Data

Interpretation: The above table shows that most of the respondents (42.5%) are highly satisfied
with the compared to other product.

Table 4.17:Distribution of the advertisement about the product.

Particulars

Percentage

Agree

46.2

Strongly agree

45.0

Average

8.8

Total

100

Source : Primary Data

Interpretation: The above table shows that most of the respondents (46.2%) are agree with
advertisement about product.

Table 4.18:Distribution of factors not affecting the buying

Percentage

Particulars
Price

46.2

Quality

50.0

Features

3.8

Total

100

Source : Primary Data

Interpretation: The above table shows that most of the respondents (50%) are quality is not
affecting the buying.
CHAPTER-5
5.1 RESULTS AND DISCUSSION
The finding of the present study revealed the following.
1.Majority (51.2%) of the respondents are Female.
2.Most (50.0%) of the respondents belong to (30) age group
3.Most (43.8%) of the respondents are 2years experience.
4.Most (46.2%) of the respondents are earning below Rs.10000 income, monthly.
5.Majority (51.2%) of the respondents are unmarried.
6.Most (46.2%) of the respondents are using the product of shorts.
7.Most (57.5%) of the respondents are comfortable of buying.
8.Most 48.8% of the respondents are satisfied for buying of product .
9.Most 37.5 % of the respondents are loyalty of the customers is one time buyer.
10.Most 50% of the respondents are excellent opinion about the product.
11.Most 46.2% of the respondent are satisfied in quality of the product.

5.2 RECOMMENDATION

 shirts and shorts are not good. So the shirts and shorts are maintained with good.
The private label product names are unrelated names, so most the customers think that
the private label products are new product or replica product. To make the customer
easily identify the private label products, they have to add the logo in talkers used to
highlight the special offers of private labels of more Super Market.
Customer service has to be increased to elevate the goodwill of MORE Supermarkets
among customers.
Customers required changes in Service, Quality and Quantity.

APPENDIX
QUESTIONNAIRE
Dear respondent,
I,ANAND.M doing M.B.A at SRI RAMAKRISHNA ENGINEERING
COLLEGE, COIMBATORE, have undertaken a project study on habitual
buying behavior of branded apparels in aadhi textiles. I would be grateful if
you would kindly make it convenient to spare your valuable time for filling up
the below furnished questionnaire. I assured that the data collected through
this questionnaire shall be kept confidential and will be used for project
purpose only.
1. Name (Optional)

_______________________

2. Age
(a) Below 20 years
40 years
3. Gender
(a) Male

(b) Female

(b) 21 30 years (c) 31 40 years (d)

Above

4. Income level
(a) Less than 5000

(b) 5000-7500

(c) 7500-10000

(d) Above 10,000

5. Martial Status
(a) Married

(b) Unmarried

6. Experience (In years)

(a) Below 5 years (b) 5 10 years
(c) 11 15 years

(d) Above 15years

7.How often your customers make the purchase decision making

a) Very Often
c)Often

b) Sometimes
d)Less often

8.How satisfied are you with your customer buying behavior?

a)satisfied
c)Neutral

b)Dissatisfied
d)completely Satisfied

9. Do you have flexible buying product in aadhi textiles?

a) Yes

b)No

10.What factors will influence you not to accept your customers buying
decision?
a)Price of the product
c) Features

b) Quality
d)Health Related issues

10. Do you think your customers are loyal to you?

a) most of them
b) They are just one-time buyers
c) Few are loyal
11. Do you think the advertisement of aadhi textiles
Products has a major influence in your buying decision?
a) Strongly agree
b)Agree
c) Disagree
d) Average
12.How satisfied are you with aadhi textiles Products compared with the
others substitutes available in the market?
a)Highly satisfied

b)Satisfied

c)Dissatisfied

d) Highly Dissatisfied

13. Has your friends/relatives opinions influenced you to buy aadhi textiles
Products?
a) Strongly agree

b)Agree

d) Disagree

e)Strongly disagree

15. Quality of the product?

a)highly satisfied

b) satisfied

c) neutral

d) dissatisfied

c) Average

16. Do you find any change in quality of brand?

a) superior

b)inferior

c) No change

17. state your opinion about the communication and product knowledge
Of the brand?
a) excellent

b)good

c) average

d)poor