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SUMMER PROJECT REPORT SUBMITTED

TOWARDS THE PARTIAL FULFILLMENT OF


UNDER GRADUATE DEGREE IN BUSINESS
ADMINISTRATION

CUSTOMER PREFERNCES
ON BIG
BAZZAR

SUBMITTED TO

SUBMITTED

BY
MS.SOUMYA PANDEY

HIMANSHI

AHUJA
A3923014050
BBA+MBA (DUAL)
20142018
AMITY SCHOOL OF BUSINESS, NOIDA
AMITY UNIVERSITY UTTAR PRADESH

CERTIFICATE
This is to certify that I, Ms .HIMANSHI AHUJA, a student of Under Graduate Degree in
BBA+MBA (DUAL) (2014-2018), Amity School of Business, Noida has worked under the
able guidance and supervision of Assistant professor Ms. Soumya Pandey
This Term Paper report has the requisite standard for the partial fulfillment the Under
Graduate Degree in Business Administration. To the best of our knowledge no part of this
report has been reproduced from any other report and the contents are based on original
research.

I am aware that in case of non-compliance, Amity School of Business is entitled to cancel the
report.

Signature
HIMANSHI AHUJA
Enrolment No.A3923014051

Signature of Project Coordinator

Signature
(Soumya Pandey)

ACKNOWLEDGEMENT
Thanks to the Almighty God who gave me the strength to accomplish the project with sheer
hard work and honesty.
May I observe the protocol to show my deep gratitude to the venerated
Faculty-in-charge Ms. Soumya Pandey, for his kind gesture in allotting me such a wonderful
and elucidating research topic. Her sincere and honest approach have always inspired me and
pulled me back on track whenever I went astray.
I want to gratify the authors of great books which helped me present the
project the way it is now.
It would be very unjust to forget the names of some seniors while expressing my
thanks. Honestly speaking I feel pride to have such nice and cooperating seniors.
And how can forget the contributions of all my friends which lead me accomplice
this project so successfully.

Last, but by no means the least, I would like to thank all the members of ASB
family in general and my blooming and charismatic friends in particular for their
wholehearted co-operation throughout the odyssey.
HIMANSHI AHUJA
A3923014050

TABLE OF CONTENTS
(Research Based)
Chapter No.

Subject

Page No.
Objectives of the study .
Scope of the study
Introduction
Research Methodology.
Findings.
Big bazar..
Marketing strategies..
Pantaloons
Section at big bazaar
Suggestion..
Conclusion.

OBJECTIVES OF THE STUDY


1. Primary objective
a) To identify the customer preference for big
bazaar

2. Secondary objective
a) To identify the needs of customer
b) To identify the satisfaction level of customer
c) To find out the various promotional activities
done in big bazaar
d) To study the effectiveness of promotional
activities done in big bazaar

SCOPE OF THE STUDY


The study was aimed at measuring the
customers satisfaction level towards

customer preference in big bazaar through well


designed questionnaires.
The study may help the company to device new
strategies.
The study will also help the us to know about the
demographics of the customers and their respective
choices for products.
To know the customers view and factors
related to preference that attracts them
to purchase from the hypermarket

The study will help the us to identify its


pitfalls and also how to improve them

INTRODUCTION
I think that Customer preference analysis
Is really a call to action? By understanding
the preference formation components and the
preference expectation evaluations by group or
segment of customers, companies can design

response strategies that are truly responsive to vital


customer expectations and that differentiate in the
market place Indian retail sector is witnessing one
of the most hectic Marketing activities of all
times. The companies are fighting to win the
hearts of customer who is God said by the
business tycoons .There is always a first mover
advantage in an upcoming sector. In India, that
advantage goes to BIG BAZAAR. It has
brought about many changes in the buying
habits of people. It has created formats,
which provide all items under one roof at low
rates, or so it claims. In this project, we will
study its marketing strategies and promotional
activities .The research titled
A Study on the customer preference analysis which
influences customer to purchase a product of Big
Bazaar
Helps us to understand the effect of customer
preference which is responsible for attracting
customer towards big bazaar this study helpful
to top level management to improve the
present things of BIG BAZAAR. The report deals
with the impact of customer preference which
attracting customer towards big bazaar

RESEARCH
METHODOLOGYIn this project a systematic and objective process of gathering, recording,
& analyzing data is being used, which provides information to act as a
guide for future decisions. Due to the nature of the project initially BASIC
RESEARCH has been embraced in this project and then gradually
APPLIED RESEARCH has been conducted. The research was
conducted using secondary material to gain background information
followed by collection of data.

RESEARCH PLAN:
Research approach: - SURVEY METHOD
RESEARCH INSTRUMENT
The research instrument used for collecting primary
data were the questionnaire
METHODOLOGY ADOPTED FOR THE STYDY

Observing the working of various department like


finance, safety, human resources, production,
purchasing etc.
Discussion with the company executives, managers
and employees.
Visiting and surfing website of the company
Customer survey.
Type - Descriptive research
Sampling Unit - Customers purchase at Big bazaar
wazirpur
Sample Size - 200
Sampling Method - Random Sampling
Research method - Survey
Type of data - Primary data Research instrument Structured questionnaire

FINDING 59.5% WERE ARE FEMALE RESPONDENT


AGE GROUP OF BETWEEN 21-30 VISIT
MORE IN BIG BAZAAR
HIGHEST RESPONDENDENT FAMLIY SIZE
IS MORE THAN 5 AND MINIMUMIS 2.
BIG BAZAAR PRODUCT BOUGHT BY THE
FAMILY MEMBER MORE THANTHE
MYSELF AND OFFICE
MOST OF PEOPLE VISIT IN THE BIG
BAZAAR ONCE IN A MONTH.
MOST OF PEOPLE PREFER BIG BAZAAR
DUE TO AVAILABILITY OF ALLPRODUCT
IN ONE FLOOR AND SOME PEOPLE
IGNORE DUE TO QUALITY OFPRODUCT
MAXIMUM NO. OF PEOPLE LIKE
ELECTRONICS GOODS SECTION AND
THANGARMENTS SECTION.

PEOPLE HIGHLY SATISFIED TO BAGS AND


LUGGAGES AND HIGHLYDISSATISFIED
TO TOYS AND GAMES.
83% PEOPLE PEFER OTHER SHOP APART
BIG BAZAAR.
PEOPLE PREFER RELIANCE MORE APART
BIG BAZAAR AND PREFER LESSSHOPPER
STOP.

BIG BAZZARBig Bazaar is a chain of department stores in India,


currently with 92 stores. It is owned by thePantaloon
Retail India Ltd, Future Group. It works on the same
economy model as Wal-Mart and has considerable
success in many Indian cities and small towns. The
goods are supplied from the MUMBAI branch of Big
Bazaar. The Big Bazaar, DELHI branch consists of 200
employees. It has 18 departments. The functional areas

in Big Bazaar are Human resource, marketing, IT,


admin, commercial, tailoring and logistics.
The departments are given below.

Medicine bazaar (TULSI)

Mobile bazaar

Mens wear

Womens wear

Kids wear

Foot wear

Luggage

Electronics bazaar

Furniture
Home linen& Home dcor

Depot
Crockery
Utensils
Future money
Plastics

Toy s
Food Bazaar
Customer service desk

The sales persons working there are well trained to


serve the customers. They are getting promotion as

team leader for their best performance with


increase in salary and incentives are
Also given... Many Big Bazaar stores have a grocery
department and vegetable section called the Food
Bazaar. Big Bazaar stores in Metros have a gaming
area and kids' play area for entertainment. These
have proven to be very popular as a hang-out area for
people of all age groups.
LINES OS BUSINESS:
E-TAILING
FOOD
BOOKS/MUSIC
FASHION
TELECOM/IT
HOME/ELECTRONICS
GENERAL MERCHANDISE
LEISURE/ENTERTAINMENT

As big bazar is owned by pantaloons group of India so there is


some information about pantaloons group of India.

MARKETING STRATEGIESMarketing strategies are dynamic and interactive.


They are partially planned and partially unplanned.
As Big Bazaar is a hypermarket, we are going to
analyse the 7Ps of marketing mix handled by
them in order to know about their effective sales
with regarding to their customers opinion

7Ps -Marketing mix:


Product:
The product management and product marketing
aspects of marketing deal with the specifications of the
actual goods or services and how it relates to the endusers needs and wants.

Pricing:
The process of setting a price for a product including
discount

.Promotion:
Refers to the various methods of promoting the
product/service, brand or company which includes
advertising, sales promotion, publicity and personal
selling.

Placement:
The locations for distribution, which explains how the
products get to the customer.

People:
All people that are directly or indirectly involved in the
consumption of a service are an important part of the
Extended Marketing Mix. Knowledge workers,
employees, management and consumers often add
significant value to the total product or service offering.

Process:
Procedure, mechanisms and flow of activities by which
services are consumed (customer management
processes) are an essential element of the marketing
strategy.

Physical Evidence:
The ability and environment in which the service is
delivered. Both tangible goods that help to
communicate and perform the service, and the
intangible experience of existing customers.

PANTALOON Retail
(India) Limited
Pantaloons Retail (India) Limited, is Indias leading
retailer that operates multiple retail formats in both the
value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the
company operates over 10 million square feet of retail
space, has over 1000 stores across 61 cities in India and
employs over 30,000 people.
Pantaloons Retail was recently awarded the
International Retailer of the Year 2007 by the US-based
National Retail Federation (NRF) and the Emerging
Market Retailer of the Year 2007 at the World Retail
Congress held in Barcelona
Its group vision and mission are very clear from its
objectives.

Group Vision:
Future Group shall deliver Everything, Everywhere,
Every time for Every Indian Consumer in the most
profitable manner.
Group Mission:
We share the vision and belief that our customers and
stakeholders shall be served only by creating and
executing future scenarios in the consumption space
leading to economic development

SECTION AT BIG
BAZZAR

From the above inferences we have come to


know that under one roof all the items are

available and people prefer shop from big


bazar

SUGGESTIO
N Customer service should be improved.
Proper training should be given to employees as to
how to attract more customers and how to retain
them.
Seating facilities could be provided since there are
aged people visiting the store.
Price of products could be reduced in order to
attract more valuable customers.
More branded products could be introduced.
All the billing counters should be kept opened even
during the week days.

Variety of products with good quality should be


brought in.
Improve the billing process

CONCLUSIO
NThe research work is done with a very definite
proposition of finding the customer satisfaction and
expectation in big bazaar, Wazirpur New Delhi. People
prefer more branded and variety of products with good
quality. Customers also feel that there should be proper
customer service. As customer satisfaction plays a vital
role, it has to be concentrated on seriously. In
conclusion, matching customer expectation and
satisfaction through proper service of marketing
activities will improve company reputation and create
loyal customers.

BIBLIOGRAPHY

BOOKS

1. C.R.Kothari Research Methodology Methods and


techniques, Revised 2 ndEdition, NewAge
International Publishers, 2004
2. .Philip Kotler, Marketing Management, Revised
Edition, Prentice Hall of India, NewDelli, 2006.
3.Philip Kotler and Kevin Lane Keller, Marketing
Management, Dorling Kinersley(India)Pvt Ltd,
2007
Websites
1.www.bigbazaar.com
2.www.pantaloon.com
3.www.workforce.com

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