Professional Documents
Culture Documents
Canadian TirE
IN BRIEF
Customer: Canadian Tire
Integrator: Loss Prevention Services Limited
3VR SOLUTION:
3VR VIP Appliance
3VR VIP Facial Surveillance
3VR VIP License Plate Recognition
BENEFITS OF 3VR:
Superior video quality
Search capabilities reduce time spent on
investigations
“Where other systems merely record video, License plate recognition verifies parking
the combination of 3VR technology with lot activity
Loss Prevention Services’ support and Remote monitoring improves safety
monitoring allows us to stop organize retail
RESULTS:
crime, reduce internal theft, and improve
Conduct investigations 100% faster
internal store operations.”
Deter ORC with alerts and case management
— Kerry Leroux, Franchise Owner,
Secure valuable inventory lock up
Canadian Tire #30
Maintain safety and service procedures
in service station
Customer
Canadian Tire is one of Canada’s most-shopped guards are not followed as closely as possible. With
general merchandise retailers with 479 stores across a large inventory of high priced items, management
the country serving over 180 million customers a was particularly concerned with ensuring that only
year. Canadian Tire Toronto has over 76,000 square authorized managers obtained access to the secured
feet of retail, home and garden, and automotive inventory area known as the “lock-up.” Addition-
service space offering a wide variety of products and ally, the store operates a 24 bay automotive service
services. station. It is incredibly important from a liability and
cost perspective that only vehicles with valid service
Challenge orders are admitted to the service station.
Against a complex and growing backdrop of orga- Because most Canadian Tire stores have similar lay-
nized retail crime (ORC), Canadian Tire strives to outs and point of sale systems, when an ORC group
balance superior customer service with maintaining finds a way to exploit one store location, they quickly
store policies and procedures to protect its custom- move to other locations using the same technique to
ers, employees, merchandise, and revenue. In defraud yet more stores.
addition to general shoplifting, the store experiences
a wide variety of theft and fraud attempts on a daily While the store’s previous video surveillance system
basis including returns desk fraud, fraudulent UPC was adequate at recording and storing video, per-
reproduction, and unauthorized access to car repair forming a simple search required multiple steps. This
services. meant that only one or two staff members were
adept at using the system and could carry out an
In a bustling retail environment, store staff and man- investigation. Further, there was no way to flag per-
agement try to focus on customer service, which sons of interest so that store staff could be alerted
sometimes means that store policies and safe- when a known shoplifter or criminal entered the
Case Study: Canadian Tire
premises. Store management relied on intuition and (often successfully). With the 3VR case management
memory to recognize and address repeat crimi- tool, employees are able to flag known shoplifters
nals, which left them highly susceptible to the well and potential fraudsters so that when they enter the
planned and executed attacks of ORC rings. store, security can be alerted.
Toronto Store Owner, Kerry Leroux, wanted to imple- In one instance, a customer service agent thought he
ment a video surveillance system that would enable recognized a customer trying to return a product; he
the store to better address ORC as well as improve alerted security staff who were able to quickly pull
the day-to-day management of store policies. With up recent surveillance footage and identify the cus-
dual goals of limiting loss and improving store opera- tomer as part of a two-person team who had been
tions, Leroux consulted Canadian security integrator in the store earlier and were attempting to return an
Loss Prevention Services. item fraudulently.
“With 24 service bays and more than 20 staff at work, The Future
I need tools to help me ensure that store policies
are being followed,” said Leroux. “With License Leroux knows that once an ORC ring discovers how
Plate Recognition I can review all the cars that enter to exploit a weakness at a particular Cana-dian Tire
the service station and ensure each car has a valid location, it is highly likely that they will successfully
service ticket.” carry out the same scam at other locations.
Using Intelligent Technology to “The key to using 3VR to stop ORC is get all the
Make Business Smarter Canadian Tire stores on the same platform,” said
Leroux. “Then we can set up alerts at one store and
Canadian Tire understands that no single tool can know that if that same person tries to hit another
eradicate shoplifting and ORC, but with cutting edge location, they will get caught.”
advanced video analytics like facial surveillance and
license plate recognition from 3VR, combined with With a collaborative effort, the stores can work
proactive and forensic monitoring services from Loss together to be one step ahead of the criminals.
Prevention, this solution promises tremendous reduc-
tion in fraud and theft without the hefty price tag of Using 3VR’s open platform for integration, Leroux
other complex loss prevention solutions. also wants to connect his 3VR to his Canadian Tire
point of sale (POS) system. This would allow him to
“Loss Prevention offers many valuable tools that we run reports based on exceptions like voids, returns,
can use to protect our store,” said Leroux. “When a and no sale transactions to audit for any suspicious
problem is detected, Loss Prevention has services behavior.
available to find out how it was done, and not only
bring the people to justice, and also to help us “We know we’ve only begun to take advantage
modify our practices so that it doesn’t happen again. of what the 3VR has to offer,” said Leroux. “We
And with their effective interrogation techniques, expect to see a very short return on investment
they ensure that the store is protected with conduct- because it is so simple to implement and use 3VR’s
ing sensitive investigations.” advanced tools.”
“Our staff always put the customer first, but we still have to follow
procedures. 3VR keeps us honest and ensures we don’t cut corners.”
3VR, Inc.
475 Brannan Street, Suite 430, Tel: 415.495.5790
San Francisco, CA 94107 Fax: 415.495.0255
Sales: 415.513.4611
Email: info@3VR.com
Website: www.3VR.com