Professional Documents
Culture Documents
No. 830
Media Report
HBL
HBL
NBA()
MLB()
NCAA()(March Madness)(1)NCAA
NBAMLB
HBLHBL
104HBL
1 NCAA68
68
323236NCAA
684
/(2015/03/18)Google
2015HBL
HBL (1)
1990
NBA
HBL1988
12
1993
HBL
2000
1995
1996
NIKEHBL(High school Basketball League )
2000
1988
129
2002
293
2006
332
2015
403
2015(104)3115
: /
HBL (2)
HBL28
HBLHBL
UBA()CBA()SBL()HBL
NBA
HBL MVP
10
HBL MVP
1988
HBL
1995
2003
2006
2014
FOX1,000
2015
FOX3,051
/: Google
HBL15-19
FOX20141,000HBL
15HBL
103
(2014-2015)
15+A
2014/11/3-11/7
2014/11/24-11/27 2014/12/25-12/30
0.06
0.08
2015/2/3-2/9
2015/3/7-3/8
2015/3/8
0.12
0.35
0.85
0.11
(FOX0.03-0.05)
0.35
0.85
15-19
15+A
15-19A
20-24A
25-29A
30-34A
35-39A
40-44A
45-49A
50-54A
0.16
0.28
0.14
0.18
0.13
0.22
0.07
0.11
0.23
FOX
: Nielsen Arianna
HBL
HBL
38HBLVS.15
0.85HBLHBL35
1.383/7-3/8
HBL
NCAA()HBL
()
(2016/02/29)
20153()
HBL
2003
HBL
()
(2014/03/20)
()
HBLHBL
HBL
NIKE1996HBL
HBLNIKE
HBLNIKE
HBLHBLNIKE
NIKET-shirtHBL
NIKE
: NIKE
(2014/03/20)(2016/02/23)
: NIKE
HBL
(
)NCAA()
15-19
HBL
......
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