Professional Documents
Culture Documents
TABLE OF CONTENTS
EXECUTIVE SUMMARY ..........................................................................................III
1
COMMODITY OVERVIEW..............................................................................1
2
SUPPLY AND DEMAND STATISTICS AND TRENDS ..................................5
3
POLICIES AND INITIATIVES .........................................................................5
4
SUPPLY CHAIN ANALYSIS. .......................................................................12
5
IMPACT ASSESSMENT...............................................................................24
6
SUMMARY....................................................................................................39
APPENDIX I LITERATURE REVIEW ...................................................................42
LIST OF TABLES
Table 1: Main flower varieties grown in major exporting countries.............................3
Table 2: The UKs top trading partners ......................................................................5
Table 3: Top Trading Partners total exports of cut flowers.........................................1
Table 4: The proportion cut flowers makes up of total exports from UK partners ......1
Table 5: Top 20 importing countries of cut flowers.....................................................2
Table 6: Top 10 Fastest-growing importing countries ................................................3
Table 7: Estimates of employment in export horticulture in Kenya and Zambia.......30
Table 8: Air miles from key cut flower exporters to the UK ......................................37
LIST OF FIGURES
Figure 1: Supply chain overview for cut flowers .......................................................12
Figure 2: Inputs and outputs for cut flower pre-cultivation........................................13
Figure 3: Production and harvesting inputs and outputs ..........................................15
Figure 4: Processing inputs and outputs..................................................................17
Figure 5: Main stakeholders in Kenyan flower industry............................................20
LIST OF BOXES
Box 1: Problems with codes of conduct for cut flower production ............................11
ii
Executive Summary
The UKs significance
In 2004, the UK imported 202,570,764kg of cut flowers 1 from the rest of the world.
This was the equivalent of nearly $978,245,175 in terms of trade value. The
Netherlands is by far the UKs most important trading partner in cut flowers,
importing flowers worth a total of almost US$800 million in 2004. This represents
approximately 79% of all UK imports of cut flowers. The Netherlands is a major
grower of cut flowers. However, the international auctions in the Netherlands mean
that it is an important staging country for cut flower imports from other countries
worldwide 2 . After the Netherlands, the major producer countries exporting directly
to the UK in 2004 were Kenya (8%), Colombia (4%) and Spain (4%). The figures
in brackets represent % of total UK imports from each country by value in US
dollars, based on data from Comtrade.
In analysing the UKs relative importance in the cut flowers market, the proportion of
the UKs consumption of the total production of cut flowers was calculated. The
proportion of the market of most significance is Kenya (8.64%) followed by Columbia
(4.20%) and then the Netherlands (1.05%).
In the wider context, the UKs position as a global consumer of cut flowers should be
recognised. As the leading importer of cut flowers world wide, and a country that
experienced nearly 20% growth in the market between 2000 and 2004, the UK
clearly has a significant role in the global consumption of cut flowers, if not a country
specific one.
Supply chain and environmental impacts
For cut flowers, the stages of production can be split into (see figure overleaf for
overview of the life cycle of Cut Flowers):
Distribution
SITC Rev.3 code 29271 Cut flowers and flower buds of a kind suitable for bouquets or for ornament
Comtrade data on imports of cut flowers to the Netherlands show that Kenya (36%), Israel (15%), Zimbabwe (9%), Ecuador
(9%) and Uganda (5%) were the major trading partners. The figures in brackets represent % of total Netherlands imports from
each country by value in US dollars, based on data from Comtrade.
2
iii
Pre-cultivation
This is characterised by the acquisition and preparation of land suitable for the
cultivation of cut flowers. Key characteristics for this land are (dependant on
variety):
Suitable climate;
Landscape: the increased use of green houses and plastic protective covers
can blight the landscape particularly in high mountain areas. This is particularly
the case in the mountain plateau areas of Colombia but would be applicable I
other areas where green houses were a significant proportion of cut flower
cultivation
iv
Land use: The requirement for a plentiful supply of water as well good transport
links to grow and transport flowers means that plantations or farms are likely to
be located in areas of high population density and hence compete with demand
for land for housing or agricultural uses 3 .
Air pollution and climate change: Methyl bromide 4 gas is usually applied to
the soil before the crop is planted and the soil is then covered with plastic tarps.
When the tarps are removed, part of the gas will eventually enter the atmosphere
Cultivation
Inputs into cultivation of cut flowers are dependent on a number of variables, such
as climate and variety (indigenous varieties are often grown in open fields whereas
non-indigenous varieties may need to be cultivated in greenhouses and may require
additional resources such as water and chemical treatment).
Key demands during this stage include:
Pesticides
World flowers state that newly established flower farms can attract infrastructure and migrants.
4 (methyl bromide is on the list of banned ozone-depleting substances of the Montreal Protocol)
5
Asea, P, K, Kaija, D, 2002 Impacts of the Flower Industry in Uganda, International Labour Office,
http://www.ilo.org/public/english/dialogue/sector/papers/uganflow/index.htm, [accessed 4/7/07]
Water use: Abstraction of water for irrigation for cut flower production can affect
groundwater levels and water levels in surface water supplies in areas of
production, with consequent effects on the landscape, on water supplies for
neighbouring communities and on biodiversity
Pollution: Serious water pollution can result from the use of surface water (e.g.
from lakes and rivers) for irrigation of cut flowers. Excessive irrigation can lead
to salinisation, because salts contained in irrigation water accumulate in the soil
as the water evaporates or is used by plants. The intensity of the use of plastics
in developing countries can contribute heavily to pollution in the form of nonbiodegradable waste
Biodiversity: Plants can tolerate salt in limited concentrations, but heavy soil
deposits can make land infertile. The excessive use of fertilisers and other
chemicals can result in eutrophication of water supplies
Air pollution: Fumicide and pesticide spray application. The impacts on human
health of exposure to chemical sprays, including in enclosed greenhouse
environments, are better documented in relation to the flower industry
Soil Erosion: Soil erosion is likely to be an issue in the vicinity of steep slopes
such as the high altitude growing areas of Colombia and Ecuador. An ILO report
(2000) comments that soil erosion is an issue for smallholder farmers rather than
larger plantations. However, little data has been identified that specifically
identifies soil erosion as a concern
Economic: The labour intensive nature of the flower industry has been a major
factor in its promotion in developing countries, as a positive impact for
employment creation (employing 40,000-70000 in Kenya alone). However,
much of the employment is on a temporary, seasonal or casual basis, reducing
the positive benefits for employees and increasing vulnerability to shocks,
particularly when employment benefits are reduced for non-permanent
employees
Labour: Labour conditions cover a range of issues affecting workers, for which
international and national labour standards have been established
vi
Job insecurity and harsh treatment of seasonal and casual workers have been
identified
Forced or child labour were not identified as issues in reports on cut flower
production in Kenya or Zambia
Insecurity of employment for women who are over-represented amongst nonpermanent workers
Low wages and childcare, where women unable to afford childcare may leave
their children unsupervised or out of school during work or children are
separated from their mothers
Health and Safety: employers often fail to provide sufficient training and
protective gear to workers who face daily exposure to toxic chemicals.
Governmental regulations regarding pesticide use and health and safety
standards are often insufficient or unenforced
Processing
Labour inputs are key to the post-harvest process. The tasks involved after
cutting flowers include classifying, packing and labelling. Again, these tasks require
high levels of dexterity, concentration and decision-making. The seasonal peaks in
demand can result in round-the-clock demand for labour in the packing and grading
houses.
One of the most important elements is an efficient and unbroken cold chain system.
Incorrect harvesting, packaging or storage can lead to flower senescence (looking
older), wilting, leaf yellowing or shattering (loss of leaves/petals). Refrigerated
aircraft ship flowers from international locations. For developing countries exporting
to Europe, the availability of regular (ideally daily) international scheduled flights can
be a crucial factor in the viability and competitiveness of the sector in the
international trade.
vii
Air pollution: The international transport of cut flowers is done by air. Air travel
is particularly damaging due to the amount of fuel burnt, composition of the fuel
(kerosene) and the nature of its emission into the atmosphere (i.e. at high
altitude). This is particularly unavoidable for developing countries exporting cut
flowers to Europe. Research conducted for DEFRA on food miles concluded
that air travel is the most environmentally damaging mode of transport in terms
of climate change. Although air freight of food accounts for only 1% of food
tonne kilometres and 0.1% of vehicle kilometres, it produces 11% of the food
transport CO2 equivalent emissions 6
Water pollution: Sometimes flowers are dyed to alter or deepen the flowers
natural colour. This can lead to the pollution of ground- and surface water
because of the emission of dyes and preliminary treatment substances
There are four main routes for growers and exporters to access international
markets: directly through auctions, using an agent to sell your produce at an auction,
via an import wholesaler, or directly to a retail chain.
This stage of the supply chain is mainly within Europe, both at the Dutch auctions
and within the UK. This study is concerned with impacts outside the UK. It was felt
that this stage is likely to have the least impacts within the Netherlands, relevant EU
legislation and environmental practices are likely to be adequate to address
negative social impacts, particularly given the scale and significance of the Dutch
auction houses. However, it is possible that there are some harmful environmental,
social or economic impacts associated with this stage.
AEA Technology, 2005, ED50254 Issue 7 The Validity of Food Miles as an Indicator of Sustainable Development: Final
Report produced for DEFRA. DEFRA
viii
CITES regulations
Breeders regulations
The environmental, social and safety aspects of products and production have
gained increasing attention both in producer countries and in consumer countries,
particularly within Europe and the United States, with greater legislation put in place,
engagement by UK supermarkets concerned about their supply chains and
significant consumer movements. A number of organisations control and regulate
these matters:
Ethical Trading Initiative (ETI): The Ethical Trading Initiative (ETI) is an alliance
of companies, non-governmental organisations (NGOs) and trade union
organisations. It has developed its own base code and it also promotes the
implementation of corporate codes of practice which cover supply chain working
conditions
ix
Fair Flowers and Plants: This is a new international consumer label, conceived
by an alliance of non-governmental organisations (NGOs) and trade unions,
which will require adherence to the International Code of Conduct for the
Production of Cut Flowers (ICCs) standards
Labels from various other flower exporting countries: These labels certify
quality and codes of conduct aspects. Some of these labels, such as the
Kenyan Flower Councils label, Colombias Florverde scheme and Zambias
Export Growers Association (ZEGA) code are becoming more recognised by
EU importers
Conclusions
Climate change: Recent research by Cranfield University implies that less CO2
is produced by transporting cut flowers by air than growing flowers in heated
greenhouses in colder climates 8 . However, this is dependent upon a number of
assumptions, such as the energy used to heat greenhouses comes from fossil
fuels. More research on this would be useful particularly testing the robustness of
the assumptions, the potential to mitigate these impacts and how does this relate
to economic benefits for exporter countries not yet subject to limits on climate
change emissions.
http://www.dfid.gov.uk/news/files/Speeches/trade/hilary-valentine-speech.asp
xi
Water Use: Growing cut flowers requires significant amounts of water. How can
water use efficiency be maximised and potential conflict between growers and
other local users prevented?
DEFRA controls the plant health passport system for flower imports. What
can be done to ensure that these requirements do not result in increased use of
pesticides harming workers and the local environment, whilst ensuring any risks
to UK biodiversity etc are adequately controlled?
Due to the feminised labour force this can disproportionately impact upon women and ultimately children
xii
Commodity Overview 10
1.1.1
Cut flowers fall within a wider product cluster Cut Flowers, Foliage and
Ornamental Plants. The extended cluster includes live plants used for
ornamental purposes, as well as seeds and bulbs. Only the limited product
set cut flowers and flower buds of a kind suitable for ornamental
purposes are covered in this report.
1.1.2
Cut flowers are defined as blossoms from flowering plants sold as stems,
bunches, or arrangements. The flowers can be fresh, dried, or preserved.
Major commercial varieties include standard carnations, roses,
chrysanthemums, gladioli, tulips, orchids and lilies.
1.1.3
Cut flowers are highly perishable products and can only maintain very
limited life-supporting processes by absorbing water (and nutrients) through
their stems, and are thus crucially dependent on efficient and speedy
distribution channels, and excellent cold-chain management systems. More
than 200 varieties of cut flowers are sold commercially (on their own or
along with other varieties) on the major world markets.
1.1.4
Flowers are very time sensitive. They have to reach their destined
markets in as short a time as possible (around four days). An
important characteristic for the end-user buyer is the length of the
flowers shelf-life (vase-life), which is strongly influenced by how
fast the flower reaches the point of final sale.
Flowers are very fragile, and need careful packaging and handling.
The proper management and handling at cutting/harvesting,
packaging and storage of flowers stages will affect the quality and
durability of the product.
10
Upon reviewing this section of the report World Flowers a UK private company [http://www.worldflowers.
co.uk/] made the following comments. A) Use of methyl bromide is declining in Kenya and not
used on farms used by World Flowers. B) The casual labour has been reduced through ethical auditing
and fair trade labels. C) Waste is increasingly being recycled.
Flowers are income elastic. The demand for flowers increases with
increased levels of income, although this does vary by country.
Flowers are also rather price elastic and as gifts compete with
confectionary, jewellery and wine.
1.1.5
Cut flowers are grown and cut as gifts and for display in homes, offices,
public buildings and for special events and occasions. The main producers
worldwide are the Netherlands, Colombia, Kenya and Israel, all of which are
large exporters to the UK. The UKs domestic production represents about
10 15% of cut flowers sold, although there is some seasonal variation,
with increased UK production in spring and summer 11 .
1.1.6
The Netherlands is by far and away the UKs most important trading partner
in cut flowers, importing flowers worth a total of almost US$800 million in
2004. This represents 79% of all UK imports of cut flowers. The
Netherlands is a major grower of cut flowers. However, the international
auctions in the Netherlands mean that it is an important staging country for
cut flower imports from other countries worldwide.
1.1.7
After the Netherlands, the major producer countries exporting directly to the
UK in 2004 were Kenya (8%), Colombia (4%) and Spain (4%). The figures
in brackets represent % of total UK imports from each country by value in
US dollars, based on data from Comtrade.
1.1.8
11
1.2
Uses
1.2.1
Decoration
1.2.2
12
1.2.4
14
The main area of retail growth in the UK has been an increase in routine
purchase of flowers for own consumption, rather than as a gift purchase to
mark a special event or occasion. Own consumption is estimated to
represent 60% of expenditure by consumers in Britain. The supermarkets
have expanded their total sales of cut flowers by encouraging customers to
buy flowers for their own use. In a recent academic paper based on
research for a PhD, Madrid (2006) reports that the supermarkets have
increased their sales at over 30% per year. This growth is thought to mainly
arise as a result in growth in purchases for daily consumption for peoples
own use, and thus is likely to be strongly linked to peoples perceptions of
their disposable income.
http://www.flowers.org.uk/press/press-a%20rose%20is%20a%20rose-2006.htm
2.1.1
In 2004, the UK imported 202,570,764kg of cut flowers 15 from the rest of the
world. This was the equivalent of nearly $978,245,175 in terms of trade
value. Table 2 below indicates the top trading partners to the UK for that
year. The Netherlands is by far and away the UKs most important trading
partner in cut flowers, importing flowers worth a total of almost US$800
million in 2004. This represents approximately 79% of all UK imports of cut
flowers. The Netherlands is a major grower of cut flowers. However, the
international auctions in the Netherlands mean that it is an important staging
country for cut flower imports from other countries worldwide 16 . After the
Netherlands, the major producer countries exporting directly to the UK in
2004 were Kenya (8%), Colombia (4%) and Spain (4%). The figures in
brackets represent % of total UK imports from each country by value in US
dollars, based on data from Comtrade.
Table 2: The UKs top trading partners
2.1.2
Reporter
Partner
Trade Value
NetWeight (kg)
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
United Kingdom
Netherlands
Kenya
Colombia
Spain
Turkey
Belgium
Italy
South Africa
Denmark
$759,256,038
$84,432,823
$45,525,850
$41,453,101
$9,273,919
$8,551,537
$4,561,211
$3,640,392
$3,586,975
156,331,666
16,984,909
9,754,190
9,394,514
3,422,994
1,049,461
507,906
803,420
627,634
If the total exports of the UKs top trading partners are examined, it is again
clear that the Netherlands comes out the highest by a significant margin,
with Columbia and Kenya again making up the highest proportion of nonOECD countries in the top 3. Noticeable in Table 3 is the fact that
Colombias global export market is over three times the value of Kenyas.
15
SITC Rev.3 code 29271 Cut flowers and flower buds of a kind suitable for bouquets or for ornament
Comtrade data on imports of cut flowers to the Netherlands show that Kenya (36%), Israel (15%), Zimbabwe (9%), Ecuador
(9%) and Uganda (5%) were the major trading partners. The figures in brackets represent % of total Netherlands imports from
each country by value in US dollars, based on data from Comtrade.
16
2.1.3
Reporter
Partner
Trade Value
NetWeight (kg)
Netherlands
World
$3,054,421,848
Colombia
Kenya
Italy
Spain
Belgium
South Africa
Turkey
Denmark
World
World
World
World
World
World
World
World
$703,440,520
$231,889,576
$87,435,222
$80,482,550
$69,641,501
$21,651,676
$20,170,323
$11,326,083
191,574,649
81,855,559
11,326,867
28,308,950
9,506,762
6,024,960
9,083,949
2,257,917
Taking this analysis a step further, we can assess what proportion the
export of cut flower makes up of the total exports for certain countries
(Table 4). The figures indicate that for three countries analysed, the largest
proportion of the total exports represented by cut flowers is Kenya (8.64%)
followed by Columbia (4.20%) and then the Netherlands (1.05%).
Table 4: The proportion cut flowers makes up of total exports from UK partners
Reporter
Belgium
Colombia
Denmark
Italy
Kenya
Netherlands
South Africa
Spain
Turkey
2.1.4
17
2.2
2.2.1
2.2.2
Total world trade in cut flowers and foliage was about $6.5bn in 2004. Of
this, $5.5bn was trade in cut flowers, with a five-year growth rate of around
9% between 2000 and 2004, and a two-year growth rate of just over 13%.
In short, the cut flower market is a blooming industry.
2.2.3
18
Importers
Annual growth
Value imported
in
value
in 2004, in US$
between 2000thousand
2004, %
Annual growth
in
value Share in world
between 2003- imports, %
2004, %
World estimation
5,544,720
13
100
United Kingdom
1,018,677
19
12
18
Germany
975,911
15
17
United
America
886,979
15
15
France
507,385
Netherlands
491,584
Japan
218,089
27
Italy
191,336
Switzerland
166,293
Belgium
132,745
14
10
Russian Federation
117,322
40
98
States
of
The EU, with nearly 70%, dominates the world cut flower market when it is
segmented by region, followed by NAFTA and Asia. The UK has taken over
from Germany as the biggest national market for imports, with 18% of the
world market, followed by Germany with 17%, the US with 15%, France with
9% and the Netherlands with 8%.
2.3
Consumption trends
2.3.1
The world market for cut flowers has been growing. From 1999 to 2004,
exports of cut flowers rose by 9% and by 13% from 2003 to 2004.
According to the Flower Council of Holland (2005), consumption patterns in
cut flowers will continue to rise at a rapid rate, with global consumption
predicted to be 30% greater by 2014. At present, global trade in cut flowers
stands at roughly US$5.5-billion, of which nearly 70% is with the EU.
Table 6: Top 10 Fastest-growing importing countries 19
2.3.2
19
Importers
Share in
Value imported Annual growth in Annual growth in
world
in 2004, in US$ value
between value
between
imports,
thousand
2000-2004, %
2003-2004, %
%
World
estimation
5,544,720
13
100
Malaysia
2,978
50
155
Kazakhstan
2,907
47
39
Hungary
17,737
44
103
Cyprus
1,644
44
13
Russian
Federation
117,322
40
98
Serbia
and
5,177
Montenegro
39
Colombia
3,213
36
33
Romania
7,307
35
30
Bulgaria
2,047
33
26
10
Ukraine
10,388
24
25
2.3.4
2.3.5
The EU consumes more than half of the worlds cut flowers, which makes
it an important market for any aspiring flower exporting nation. Of the 10
biggest national cut flower markets in the world, six of them are in the EU
UK, Germany, France, Italy, the Netherlands and Spain (in that order). The
auction markets in the Netherlands are by far the largest and most
developed in the world, and act as a meeting point for buyers and sellers
from all corners of the globe.
2.3.6
2.3.7
The UK has grown at a rapid pace, with 20% growth in imports from 2000
to 2004, effectively taking over from Germany as the leading importer of cut
flowers. The consumption level is expected to continue to rise, albeit at a
projected lower rate of 5% annually (CBI 2005).
2.3.8
In the UK, flowers are increasingly bought for own use. In 2004, 48% of all
flower purchases was for own use, compared with 38% for gifts and 8%
bought for funerals (Flower Council of Holland, 2005, referenced in CBI
2005).
20
3.1.1
The frameworks are those political or voluntary structures that set the
operational environment for the commodity, including trade agreements,
project financing, regulations concerning export or import of goods and
sector-specific or wider applicable national policies. The different routes for
producers and exporters to access international markets are described in
section below. Policies include international and EU legislative and nonlegislative requirements on imports, as well as measures to support UK
production of flowers.
3.2
3.2.1
The World Trade Organisation (WTO) In the past, the USA has pursued
anti-dumping cases against Colombia for its supply of cheap imports of
flowers against which US producers are unable to compete.
3.2.2
3.2.3
Project finance through medium term loans are important to the floriculture
industry, particularly in those countries establishing themselves in the
industry, as the up-front investments costs involved are considerable.
Lenders include both international and regional development banks,
including International Finance Corporation (IFC), World Bank (WB) and
International Monetary Fund (IMF) and private sector banks.
3.2.4
Grants and other forms of support from international agencies have also
been important, particularly for management, technical assistance and other
support to establish and promote floriculture exports. DFID has provided
funding to Kenya, Zambia and Zimbabwe floriculture sectors. The US
Danish aid agencies (USAID and DANIDA respectively) are also involved.
3.2.5
3.3
Policy Framework
3.3.1
3.3.2
CITES regulations
Breeders regulations
3.3.3
3.3.4
3.3.5
3.3.7
3.3.8
Both UPOV and CPVO give (25-year) rights to breeders of new varieties,
allowing them to stipulate who is authorised to commercially use or sell their
particular variety (and to determine the value of royalties associated with the
use), to duplicate and distribute it, and to contend an essentially derivative
variety should they feel that it is too close to their own. Breeders can also
apply for a European trademark (CBI, 2004). For more information see
http://www.upov.int/ or http://www.cpov.fr/.
Quality and grading standards
3.3.9
3.3.10
21
3.3.12
A special allocation for the sector from the energy efficiency fund to
provide site specific advice;
Some horticulturists may also benefit from the exemption from the
levy for energy from good quality Combined Heat and Power plants
(CHP).
22
See http://www.iso.org/.
23
24
EUREPGAP: Many ETI members sought EUREPGAP (EuroRetailer Produce Working Group on Good Agricultural Practice)
certification of good agricultural practice by those supplying their
flowers. EUREPGAP members have a set of standards for
horticulture producers.
Following involvement with ETI, the
EUREPGAP committee have decided not to expand the worker
welfare section of the flowers protocol to avoid confusion with other
auditing and labelling initiatives (ETI, 2005). For more information,
see http://www.eurep.org
10
3.3.14
3.3.15
Workers and auditors also identified other problems with the existing
auditing systems, summarised in Box 1 below:
Box 1: Problems with codes of conduct for cut flower production1
Worker identified shortfalls of Codes of Conduct
(from research in Kenya) (ETI, 2005: 11)
No advance awareness-raising with workers so they are unfamiliar with nature and purpose
of audit
Workers unaware of their rights or entitlements
Very few workers selected for worker interviews
Workers interviewed in presence of management
Poor contact between auditors and trade unions and local NGO representatives
Auditors shown only selected areas of farm or housing facilities
Workers/site prepared for audit
Seasonal and casual contract workers not interviewed for audit
Audits not conducted at peak season, when worst problems arise
Audit results not shared with worker representatives
Workers not engage in follow-up action or implementation of recommendations after audits
Auditor-identified shortfalls of Codes of Conduct
(from research in Kenya)
Too few female auditors, when most workers are female
Gender issues not sufficiently understood by auditors
Use of overseas auditors unfamiliar with local language or customs
Use of auditors with technical or environmental rather than social qualifications.
11
4.1.1
4.1.2
Distribution
For each of these stages a flow diagram is provided which shows the key
inputs and main impacts of each stage of the supply chain. A commentary
is also provided along with country specific information. Figure 1 below
provides an overview of the supply chain for cut flowers.
12
4.2
Pre-cultivation
4.2.1
Land suitable for cut flower production is essential, with access to good
quality water for production. Climate and seasonality are important
determinants in the decision on the selection of varieties for production.
4.2.2
The availability of a plentiful and cheap labour force has acted as a major
advantage for producers in developing countries seeking to compete with
established European producers. Skilled and experienced personnel are
also required, who are often, at least initially, predominantly expatriate staff
in developing countries. Increases in labour costs, such as in Colombia as
a result of successful unionisation and demand for improved wages and
benefits, are seen as potentially reducing the competitiveness of producers
compared with new competitors (Madrid, 2006)
4.2.3
13
14
4.3
Cultivation
Soil type, including minerals and nutrients content, pH level and other
variables and water nutrient levels are important inputs to flower production.
Fertilisers and other inputs are used to achieve optimal soil and nutrient
conditions.
4.3.2
4.3.3
Water quality (pH levels or hardness of the water, and whether it is filtered
or chlorinated), irrigation techniques (overhead or drip irrigation), and
drainage/run-off all require careful management. Hydration, including
fogging and spraying, is used to protect cold-sensitive plants from frost. In
hot weather, plants are irrigated in the early morning or late evening to limit
evaporation. In greenhouses, automated ventilation and humidification help
to achieve optimal growing conditions.
4.3.4
15
Fungicides are a key input for control of pests and diseases, both to reduce
crop loss and to ensure compliance with EC requirements for plant health
standards. Methyl bromide - which is a powerful soil fumigant - is being
phased out under an international protocol to safeguard the ozone layer
(methyl bromide is on the list of banned ozone-depleting substances of the
Montreal Protocol). Developing countries have agreed to phase out methyl
bromide by 2015, with its use frozen at 1998 rates in the meantime.
Integrated pest management systems provide an alternative for methyl
bromide. The choice of chemicals or disinfestations techniques used can
determine whether a grower is able to sell his/her produce on the world
markets, particularly to European markets).
4.3.6
Herbicides are used to control weeds. The use of registered herbicides can
be important to ensure compliance either with national regulations or with
international environmental codes of production.
4.3.7
16
4.4
Processing
Post-harvest handling
4.4.1
Labour inputs are key to the post-harvest process. The tasks involved
after cutting flowers include classifying, packing and labelling. Again, these
tasks require high levels of dexterity, concentration and decision-making.
The seasonal peaks in demand can result in round-the-clock demand for
labour in the packing and grading houses.
4.4.2
Cut flowers are highly perishable and their shelf life depends on careful
handling. Upon harvesting, flower stems are immediately placed in
lukewarm water containing a floral preservative (a solution of sugar, other
nutrients and a bacteriacide). The cut flowers and greens are then stored in
coolers overnight for later classifying, or they can be left outside in a cool
location.
4.4.3
17
4.5
4.5.1
There are four main routes for growers and exporters to access international
markets: directly through auctions, using an agent to sell your produce at an
auction, via an import wholesaler, or directly to a retail chain.
Auctions
4.5.2
All types of flowers are sold at the international auctions. The Dutch
auctions are very important for supply of cut flowers to the UK. By
concentrating demand and supply forces, they act as a price-setting
mechanism Flowers are sold at the market price with secure payment. The
auctions tend to work with larger producers of the mass-produced
greenhouse varieties. Suppliers need a licence that stipulates a particular
variety to be supplied over a specific time period to the auction.
Auction via agent
4.5.3
Via an import wholesaler Agents are able to take on responsibility for roles
such as re-hydrating, packing and transferring the flowers from the airport to
the auctions for supply to the auctions, as well as providing a consultancy
and marketing information role on behalf of exporters without representation
in the Netherlands. They can also play a role in facilitating relationships
between growers and supermarket chains or foreign importers. Agents are
often more suited to smaller producers with less knowledge and/or
marketing ability.
Via an import wholesaler
4.5.4
18
4.6
4.6.1
25
Compiled from Omosa et al (2005), Opondo (date unknown?) and Thoen et al (forthcoming)
Upon reviewing this section of the report World Flowers a UK private company [http://www.world-flowers.co.uk/] made the
following comments. A) Use of methyl bromide is declining in Kenya and not used on farms used by World Flowers. B) The
casual labour has been reduced through ethical auditing and fair trade labels. C) Waste is increasingly being recycled.
26
19
KENYA
LOCAL COMMUITIIES
WORKERS
HOUSEHOLDS
WORKERS:
Female/male
Permanent
Seasonal
CIVIL SOCIETY:
NGOs (KEWWO, KHRC,
WRA);
Trade unions (KPAWU);
Media; Researchers;
Environmental groups
EXTERNAL ACTORS:
Code setting bodies (MPS, FLP etc)
Donors (DFID, USAID, Royal Netherlands
Embassy. Academics, WTO, COMESA,
International NGOs (ETI etc)
PRIVATE SECTOR:
(KFC, FPEAK, AEA,
HEBI etc)
EXPORTERS
orters
RETAILERS
PRODUCER
COMPANIES
IMPORTERS/
Overseas
buyers
Dutch Flower
Auction
UK Multiples etc
CONSUMERS
PUBLIC SECTOR:
Ministries: Agriculture (HCDA, Kenya Agricultural
Research Institute); Trade & Industry; Labour
Directorate of Health and Safety Services; Environment
& Natural Resources. Export Promotion Council.
Pest Control Products Board, Kenyan Bureau of
Standards, Kenya Plant Health Inspectorate Services.
4.6.2
4.6.3
4.6.4
Kenyas flower industry has traditionally exported carnations and roses but
the need to maintain profitability has encouraged many growers to diversify
into other flower crops and value adding services such as packaging flowers
directly for supermarket shelves.
Uganda 28
27
Source: Omosa et al (2005) The Social Impact Of Codes Of Practice On The Cut Flower Industry In Kenya Final Report
August 2005. Unesco/Unitwin Chair University Of Nairobi.
20
4.6.6
Zimbabwe has a total land area of over 39 million hectares, of which 33.3
million hectares are used for agricultural purposes. Horticultural crops ranks
sixth amongst the important cash crops contributing to foreign exchange
earnings, with the EU as its main export market. Three main policy
frameworks affecting agriculture performance in Zimbabwe in the past two
decades include the growth with equity programme, which sought to
redress the colonial legacy in favour of communal farmers; structural
adjustment market-oriented reforms adopted in 1991 and the fast track
land resettlement and redistribution started in 2000. Zimbabwe has
undertaken trade liberalisation and is a member of the WTO, the ACP-EU
Cotonou Agreement and regional trade arrangements. Current diplomatic
rows with the EU have culminated in the imposition of sanctions, which are
considered likely to result in a serious deterioration in export market access
for the countrys products. The severe economic crisis experienced in
Zimbabwe in the past 3-4 years has resulted from shocks to agriculture, in
the form of land invasions, bad rainfall patterns and poor economic
management, combined with policy credibility problems. Until the land
invasions, horticulture was growing as an export product. The withdrawal of
several airlines from Zimbabwe has affected the industrys growth. The
floriculture sub-sector has however been amongst the least affected by the
economic crisis, primarily because it is capital intensive and growers are
28
Compiled from UFEA (2000?) Investing in Ugandas Floriculture Industry. Uganda Flower Exporters Association and
Dannson et al, 2004, Strengthening farm-agribusiness linkages in Africa: Summary results of five country studies in Ghana,
Nigeria, Kenya, Uganda and South Africa. AGSF Occasional Paper 6. FAO, Rome.
29
Mostly drawn from Tekere, M., 2005, Zimbabwe. FAO, produced by Trade and Development Studies Centre, Harare,
Zimbabwe. http://www.fao.org//docrep/005/y4632e/y4632e0y.htm [Accessed 19/06/2006], with additional information from
telephone conversation with Andrea Caldecourt, F&PA, 14/06/06
21
4.6.8
4.6.9
In 2005, a trip to investigate growth options in the cut flower export sector
was undertaken by the Southern Africa Trade Hub, together with USAID.
This identified weaknesses in sector financing, cold chain infrastructure
and the recent loss of the weekly British Airways cargo flight, which had
carried 40mt of cut flowers and fresh vegetables to Europe. This recent
news had attracted local concerns of export losses and job cuts. However,
this was regarded as a temporary problem, whereas the major constraint
was identified to be the limited volume of air cargo shipped to and from
Zambia. HIV/AIDS workplace programmes for the horticulture export sector
were seen as a pre-condition for market entry and a fundamental matter for
trade competitiveness. It is anecdotally reported that Zambia may have
benefited to some extent from growers operating in Zimbabwe switching
production to Zambia, in response to the economic crisis in Zimbabwe 31 .
Colombia
30
Compiled from Sikazwe, D., 2001, Zambian flower exports set to soar? New Agriculturist. http://www.new-agri.co.uk/015/focuson/focuson7/html [Accessed 20/06/2006] and CARANA Corporation, 2005, Southern Africa Global Competitiveness
Hub Trip Report Value Chain Support to the Floriculture Export Sector in Zambia and Horticulture Marketing Firms in South
Africa. USAID
31
Telephone conversation with Andrea Caldecourt, F&PA, 14/06/06
22
4.6.11
23
Impact Assessment.
5.1.1
The impact for each stage of the supply chain for cut flowers imported to the
UK is described, with the focus mainly on impacts in countries of production.
The assessment mainly draws on information based on studies in Kenya
and Colombia, due to the greater availability of such information. Where
possible, likely implications in other producer countries and for the overall
sector are identified.
For each lifecycle stage, assumptions and
uncertainties that affect robustness are briefly identified. The definition of
environment for this study captures social and economic impacts.
5.1.2
5.2
5.2.1
The requirement for a plentiful supply of water as well good transport links
to grow and transport flowers means that plantations or farms are likely to
be located in areas of high population density and hence compete with
demand for land for housing or agricultural uses. Additionally, in areas of
ecological sensitivity, such as Lake Naivasha in Kenya, it is possible that
32
24
5.2.4
25
26
5.3
5.3.1
5.3.2
In addition to the liberal use of a cocktail of chemical inputs, there are claims
that many of the chemicals used are unregulated. The use of methyl
bromide is identified as contributing to problems of greenhouse gas
emissions, thus contributing to climate change. It is claimed that Kenya
spends up to 5% of its foreign exchange earnings on methyl bromide
(Hargreaves-Allen, 2003).
5.3.3
5.3.4
27
5.3.6
5.3.7
Abstraction of water for irrigation for cut flower production can affect
groundwater levels and water levels in surface water supplies in areas of
production, with consequent effects on the landscape, on water supplies for
neighbouring communities and on biodiversity. Serious water pollution can
result from the use of surface water (e.g. from lakes and rivers) for irrigation
of cut flowers. Excessive irrigation can lead to salinisation, because salts
contained in irrigation water accumulate in the soil as the water evaporates
or is used by plants. Plants can tolerate salt in limited concentrations, but
heavy soil deposits can make land infertile. The excessive use of fertilisers
and other chemicals can result in eutrophication of water supplies.
5.3.8
5.3.9
Wider management plans, which cover all flower producers, as well as other
sources of water abstraction and water pollution, are an important way to
ensure impacts are addressed in an integrated way.
5.3.10
33
28
5.3.12
5.3.13
5.3.14
The use of movable screens can achieve energy savings as well as provide
crop protection and improve the local climate. A movable screen allows
most control of temperature, humidity and light conditions in greenhouses.
The impact of the energy use and the contribution to the Greenhouse effect
can be reduced by using CO2 as fertiliser to make the flowers grow faster.
In countries with hotter climates, the use of alternative forms of energy to
cool greenhouses offers a potential means to reduce climate change
emissions.
29
5.3.16
5.3.17
Soil erosion is likely to be an issue in the vicinity of steep slopes such as the
high altitude growing areas of Colombia and Ecuador. An ILO report (2000)
comments that soil erosion is an issue for smallholder farmers rather than
larger plantations. However, little data has been identified that specifically
identifies soil erosion as a concern.
Economic impact for diversification of economy / employment
creation
5.3.18
The labour intensive nature of the flower industry has been a major factor in
its promotion in developing countries, as a positive impact for employment
creation, including for landless people and as an alternative to non-viable
subsistence livelihoods. The sector in particular has had a positive impact
for female job creation. However, much of the employment is on a
temporary, seasonal or casual basis, reducing the positive benefits for
employees and increasing vulnerability to shocks, particularly when
employment benefits are reduced for non-permanent employees.
Table 7: Estimates of employment in export horticulture in Kenya and Zambia 34
Total employment
Kenya
Zambia
5.3.19
40,000 70,000
2,500
%
temporary,
seasonal, casual
65
32
% female
75
35
There is evidence that jobs created by the sector are relatively well paid in
countries where significant numbers of people are living below the poverty
line. For example, rates in Kenya and Zambia are reported to be mainly at
or above the national minimum wage (Smith et al, 2004:11; Tallontire et al,
2004: 37-38).
These positive benefits for female employment are
particularly significant in countries where the feminisation of poverty is a
factor, such as Kenya, where 55.4% of the population were reported to be
living in poverty in 2001, with a national target to reduce the proportion of
people below the absolute poverty lines (Kenya and $1PPP) by 10% by
2006 from 57% in 1999 (IMF 2005 poverty reduction strategy paper ) and
34
Source: Smith et al (2004) This report references a number of sources, including direct communications with exporter
bodies NZTT and KFC in 2003
30
5.3.21
5.3.22
5.3.23
5.3.24
31
5.3.26
5.3.27
32
5.3.29
Job insecurity and harsh treatment of seasonal and casual workers were
identified by Smith et al (2004) as issues in Kenya and Zambia cut flower
industries. Flower growers reported increased permanent employment as a
result of pressures to implement codes, reduced seasonality in production
cycles and an increasing need for a stable and skilled workforce to maintain
high quality. Nevertheless, the study found that feelings of insecurity
remained, particularly amongst women and even amongst permanent
workers, due to the absence of adequate protection against unfair
dismissal.
5.3.30
5.3.31
5.3.32
33
Forced labour and Child labour: Forced or child labour were not identified
as issues in reports on cut flower production in Kenya or Zambia (Smith et
al 2004: 9). An ILO rapid assessment of child labour in the cut flower
industry in Ecuador in 2000 found that massive numbers of boys and girls
work at the plantations. In Cayambe, 84.5 per cent of primary-school
students who work do so in flower-growing enterprises. This figure is 43.5
per cent for secondary-school students, and 50 per cent for young people
interviewed in the market. In Cotopaxi, the percentage of boys and girls
working in flower growing is lower, involving 44.5 per cent of child workers.
It is not known to what extent child labour continues or how far this reflects
practices in other producer countries in Latin America.
Improvement / Mitigation measures
5.3.34
The ILO report recommends that any efforts to address child labour take
account of the socio-cultural characteristics of the region. Adoption,
implementation and monitoring of codes of conduct which refer to ILO core
labour standards should ensure that child labour is not used within the
flower industry.
Inequality
5.3.35
The significant female labour force involved in the cut flower industry in
developing exporter countries has led to a number of studies being
undertaken into gender dimensions of the industry, in particular outputs from
a DFID-funded research study on gender, rights and participation within
African horticulture. These reports identify positive economic benefits for
women as a result of the employment created. However, they also identify
negative gendered impacts for equality (Tallontire et al 2004: 6-7; Smith et
al 2004: 20). These include:
34
5.3.36
The research methodology for these studies means that these findings can
be regarded as robust. Similar findings are reported in other countries,
including Colombia and Ecuador, although generally in less robust
information sources (Opondo, date? 35 , Madrid, 2006). Omosa et al (2005).
Mitigation measures
5.3.37
Reports by IDS and NRI (both 2004) make recommendations for achieving
improved working conditions in a gender-sensitive way, mainly aimed at
employers, and focusing on changes to basic employment policy and
practice (Smith et al 2004: 28). The main role identified for Northern
stakeholders was in communicating examples of good practice and
facilitating dialogue between local stakeholder groups.
Health and safety employers and communities
5.3.38
5.3.39
35
35
congenital
An ETI report (2005: 8-9) identifies a long list of abuses of their base code
requirement that working conditions are safe and hygienic. These included
lack of personal protective equipments (PPE), pesticide spraying
instructions not being followed, none or few first aid boxes or trained first
aiders, abuse of chemical coding systems, particularly regarding re-entry
times for workers after spraying in greenhouses. Likewise, academic
reports produced by NRI (2004) and by IDS (2004) identified exposure to
chemicals and other health issues as an issue for workers. The health
impacts associated with pesticide and other chemical usage affect both
male crop sprayers and women workers in greenhouses, being particularly
serious for pregnant and breastfeeding women.
Improvement / Mitigation measures
5.3.41
5.3.42
The extensive list of abuses of the ETI base code in Kenya in relation to
worker health and safety, as well as the supportive evidence from
independent academic studies, would indicate that codes of conduct are not
fully adequate to address these risks, without further strengthening.
36
36
5.4
5.4.1
Air miles
200 miles
5,500 miles
6,000 miles
5,000 miles
4,250 miles
Mitigation/improvement options
5.4.2
Given the dependency of the cut flower industry in developing countries for
air freight in cooled conditions, the opportunity to reduce this impact would
appear to be limited. Technology that maximizes efficiency in use of
international flights may achieve some savings in emissions. The Fairtrade
Foundation reports that flower importers are seeking to maximize the use of
return cargo planes, which supply food aid and freight to Africa.
37
AEA Technology, 2005, ED50254 Issue 7 The Validity of Food Miles as an Indicator of Sustainable Development: Final
Report produced for DEFRA. DEFRA
38
Quoted in http://www.edie.net/news/new_story.asp?id=11072&channel=0 [Accessed 19/06/2006] Original report not traced.
House of Commons Hansard written answers for 22/11/2005 pt 15 Column 1842W [Accessed at
www.publicationsparliament.uk 20/06/2006]
39
Fairtrade Foundation, 2006, Fairtrade Roses Q&A. The Fairtrade Foundation www.fairtrade.org.uk [Accessed 19/06/2006]
40
Source: http://www.theecologist.org/archive_detail.asp?content_id=230 [Accessed 21/06/2006]
37
Sometimes flowers are dyed to alter or deepen the flowers natural colour.
This can lead to the pollution of ground- and surface water because of the
emission of dyes and preliminary treatment substances.
Mitigation/improvement
5.4.4
5.4.5
5.4.6
The use of re-usable recyclable and biodegradable material and limits to the
amount of packaging can reduce the impact. The choice of environmentally
sounder materials can also minimise the pollution associated with
packaging. Computerised packaging systems can also enable efficient
packing of boxing to reduce freight costs and minimise packaging and
waste.
5.5
5.5.1
This stage of the supply chain is mainly within Europe, both at the Dutch
auctions and within the UK. This study is concerned with impacts outside
the UK. It was felt that this stage is likely to have the least impacts within
the Netherlands, relevant EU legislation and environmental practices are
likely to be adequate to address negative social impacts, particularly given
the scale and significance of the Dutch auction houses. However, it is
possible that there are some harmful environmental, social or economic
impacts associated with this stage.
38
Summary
6.1.1
Impacts arising from cut flower production and export relate particularly
strongly to the flower growing, packing and transportation stages. The
production stage involves a series of more detailed steps, which will vary
according to the type of flower grown.
6.1.2
6.1.3
6.1.4
6.1.5
Whilst the reports on social impacts for workers make reference to codes of
practice on environmental practice, there appears to be little recent data in
the public realm on different environmental impacts of cut flower production.
This may be because the impact is assumed to be relatively wellunderstood. The case study on Lake Naivasha provides an interesting view
of how environmental impacts on water quantity and quality, on biodiversity
and impacts for neighbouring communities inter-relate. These interrelations include the indirect negative environmental impacts associated
with large economic migrant populations attracted by the employment
opportunities of the cut flower industry to this sensitive area. They also
39
41
42
http://www.dfid.gov.uk/news/files/Speeches/trade/hilary-valentine-speech.asp
Due to the feminised labour force this can disproportionately impact upon women and ultimately children
40
41
42
of action points does not identify sources of information. It identifies the key
concerns of campaigning NGOs concerned to address causes of climate
change.
Labor Rights, 2003, Codes of Conduct in the Cut-Flower Industry. An ILRF
Working Paper http://www.laborrights.org/projects/women/Flower_Paper_0903/flower_paper_index.htm
[Accessed 21/06/06] This paper references sources, which are a mixture of
international and government-produced studies and news articles. It is judged
to be reasonably robust in its use of evidence.
Kenya
Wildlife
Service,
This undated report provides information that appears to have been gathered
via primary research methods in Kenya. It is considered to be a reasonably
reliable source of information, particularly when considered alongside other
studies covering similar issues.
43
45