SHEETAL HANDOO

33 Sugarberry Dr, Brampton, ON L6X 0K3

Phone: (647) 660-4044 | sheetal.handoo@gmail.com

Business Development Professional

Business Development Professional with experience in Intelligent Transport Solutions sales in Government
sector.

Experience in Go-To-Market Strategies, Contract Negotiations, Budgeting, Tendering and Bid Management
processes designed to assist any company in achieving their Strategic Goals.

Build strong relationships and strategic alliances with business leaders, stakeholders and partners, inspiring
collaboration and loyalty.

Build and maintain enduring customer relationships, provide solutions that provide value to the customers
boosting sales and generate repeated business.

Experience
MASSTRANS (India) Pvt. Ltd, (Partner of Hanover Displays, U.K)
Head Business Development, (Jan 2014 April 2015)
Reported to Chief Executive, India for following Responsibilities:

Developing and maintaining relationships with Key Decision makers in Industry.

Promote the company brand to key buyers, ensuring their knowledge is current and appropriate.
Generating new business both in face to face meetings and over the phone.
Writing up concise, value-based sales proposals for Government Projects.
Replying to all customer enquiries in a timely and accurate manner.
Writing up sales reports, activity reports and revenue forecasts.
Responsible for maintenance of all documentation and administrative records, fully and accurately.

Achievements

Represented Company and Managed Relationships with Ministry of Urban Development (MoUD) &
Ministry of Road Transport & Highways (MoRTH), GoI officials, at Joint Secretary & Director (UT) level,
for National level Product specification approval certificate which enabled the organization to sell
embedded ITS solution in India.

Negotiated projects for Supply, Installation, Commissioning and Maintenance of Intelligent Transport
System as per UBS-II Ministry of Urban Development (MoUD, Government of India Specifications with
SMLISUZU, Ashok Leyland, Volvo, Tata Motors and KMS Coach, resulting in acquisition of KMS Coach
Contract for 1571 Buses in Karnataka worth approximately is 59.7 Crores ~ 11.9 Million $.

Lead Collaboration for SPVs with Industry leaders, like IBM, Wipro, Dura Line, Indra, IL&FS in HTMS
infrastructure space for NHAI Projects.

Strategized Go-To-Market Strategy for On-Street Parking in Indian Market by collaborating with, and
educating Municipal Corporations, Ministries, Parking Contractors, etc.
Lumiplan ITS (India) Private Limited, (Subsidiary of Lumiplan S.A.S. France)
Head Business, (Dec 2011 Nov 2013)

Reported to C.E.O. Asia for following Responsibilities:

Develop strategic plan by studying technological and financial opportunities in the market; presenting
assumptions; recommending objectives.

Accomplishing subsidiary objectives by establishing marketing plans, budgets, and results measurements;
allocating resources; reviewing progress; recommending mid-course corrections.
Build company image by collaborating with customers, government, community organizations, and
employees; enforcing ethical business practices.
Maintain professional and technical knowledge by attending educational workshops; reviewing professional
publications; establishing personal networks; benchmarking state-of-the-art practices; participating in
professional societies.
Coordinate efforts by establishing procurement, production, marketing, field, and technical services policies
and practices; coordinating actions with corporate staff.

Achievements

Successfully acquired project involving usage of Software solution for planning & scheduling for Bus
Route Management worth 610 K ~ 914 K $ in Mysore, Karnataka in coordination with Government of
France, French Embassy in India, UBIFRANCE, French Trade Commission in India, DEA - Ministry of
Finance-India, Ministry of Urban Development -GoI, State Government of Karnataka and KSRTC.

Acquired project worth 300 K ~ 449 K $ Consultancy Services for Comprehensive Services and
Operational Analysis (CSOA) as part of GEF/ World Bank/ UNDP Sustainable Urban Transport Project
(SUTP) in accordance with ICB procedures funded by World Bank, SUTP, MoUD and GoK.
Bony Systems & Technologies Limited (ITS, LED Lights & Bus Air Conditioning)
Assistant Manager - Projects, (April 2010 November 2011)

Reported to C.E.O. India. Coordinated and executed account-based marketing plans to support regional business
objectives. Provided Sales Operations and administrative support to senior management and regional executives.

Supported Strategic association with ATRON (Germany) represented by WE Management Consulting,

Germany in India on Project to Project basis for Indian Public Bus OEM Market.
Acquired necessary Permissions & License from Government of India Wireless Planning & Coordination
Wing, Department of Telecommunications, Ministry of Communications and Information Technology for
import and usage of GSM Tran receiver device from ATRON, Germany to India in Northern Region.
Rendered support for Drafting Tri-Party Non-Comprehensive Service & Maintenance Contract for BSTL,
HISPACOLD Bus Air Conditioners and Delhi Transport Corporation.
Vendor Empanelment for Indian and foreign Infrastructure companies, for LED Lights.
Rendered support for development of LED Passenger Information Systems based on specifications of
JnNURM by MoUD (Ministry of Urban Development).
Represented the company in negotiation meetings with State & Central Government Agencies.
TYS Anti-Piracy Solutions Private Limited
Entrepreneur, (January 2008 March 2010)

Collaboration with Zee Telefilms Ltd for providing services to reduce Copyright Infringement of
Broadcasted Signals for PAN India region in 2008.
Collaboration with Taj Telefilms (TEN Sports) for providing consultancy to reduce Copyright Infringement
of Broadcasted Signals for PAN India region in 2009.
Filed 92 FIRs on behalf of the Broadcasters resulting in prosecution of perpetrators resulting in controlling
damages/losses and creating Business opportunities for ZTL & Taj Telefilms.

Education
University of Mumbai, Ramarao Adik Institute of Technology
Bachelor of Engineering in Information Technology, 12/2007
Certifications completed
Six Sigma Green Belt | Finsys ERP | IPR and Patenting Laws in India