ANINDA MUKHOPADHAY

1/21 Harbourne Road, Kingsford. 2032NSW

0414584 479
anindawithu@gmail.com

Winner 2015 CISCOPitch

Challenge.
Winner 2015 Univative Case Study Competition sponsored by NSW
government.
Increased the sales of Kia motors by 15% through effective
branding
Winner of Mill ward Brown case competition on OVI HYDRATION
Winner of Unilever case competition on V05 held at UNSW
Winner of the most innovative student award at UNSW that incorporates How a brand can
create innovation using Design Thinking Model
Winner of the best marketing profile at Unilever
Winner of the best well rounded profile in terms of academics and extracurricular.

CAREER EXPERIENCE
Reprise Media
www.reprisemedia.com.au April
2015 - date
Leading digital experience agency
Digital Solution Intern
Integral member of the KIAproject
Increased sales of Kia motors by 15% through highly effective brand
campaign
Using google analytics, created a highly effective campaign to track customer
behavior patterns
Significantly improved the customer/user experience resulting in uplift in
sales

Myer
Sales Associate September
2014 to date
Super customer service skills
Highly effectivecommunicator
Responsible for accounting for all monies and payments

Coco-Mat (Shanghai,China)
Marketing Assistant
July to October 2013
Created SWOT analysis & brand strategy evaluation for international markets
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Created brand audit of the company and recommended innovative solution that
helped to increase the sales of the companys products by 30 percent.
Responsible to create brand differentiation and positioning by analyzing
consumer insights and using Means End Chain and Design thinking concepts.
Bharat Petroleum(India)
Indias leading oil and Gas Company.
Marketing & EventCoordinator
April 2014 to June 2014
Created events and workshops for the oil conglomerate Contributed to
increasing sales of lubricants by over 250%
TAGDEP (Tanzania)
December 2012 February2013
Tagdep is a non- governmental organization that deals with women
empowerment, education of students, career guidance and self-employment
Enterprise
Volunteer
Selected from amongst 50 leaders from AIESEC to lead a team of 20 members
Teaching English to local children
Fund raising for the NGO
Awarded the Appreciation award for the best intern.
Tata Metalliks (Kharagpur, India)
June 2013-July 2013
One of the biggest pig iron manufacturing and selling companies In India,
with annual capacity of 345,000tonnes.
Received training on developing pressure gauge using PLC and carbon metal
Awarded second prize in the Tata Metallic competition, in conjunction with Reliance
India Ltd.
Extra-Curricular Achievements
AIESEC (Kolkata, India)
June 2012 to May 2014
Led a team of 30 members in Global Community Development Program in Tanzania.
Recruited 40 people for our Aiesec members based on their passion and skills.
Managed to get 20 people to sign up for our Global Aiesec Internship Program as a
business development manager
Inside Enterprise UNSW
Inside Enterprise is a student-run business publication seeking to inform and inspire
future business leaders
August 2014 to date
Marketing Director
Signed up Bloomberg and Unilever to partner with Inside Enterprise. Wrote an
article, selected out of 400 other articles, to be published in the magazine.
Signed up 1000 students for our magazine within a span of 2 months.

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ENACTUS UNSW
Team leader and Marketing director.
March 2015 to date
Helped the non-profit organization Promise and Pay to get 400 likes on Facebook by
recommending strategies and by identifying the target segments.
Promoted to team leader within 2 month based on my performance
Represented Enactus in Melbourne national conference and was the semifinalist
Campus Ambassador UNSW
March 2015 to date
Selected out of 60 students to become the campus ambassador of the University
marketing society.
ACADEMIC QUALIFICATIONS
Master of International M a r k e t i n g
University of New
South Wales

WAM 75.0 (after semester 2)

August 2014 to date

Bachelor Electronics &Communications

West Bengal Institute of Technology

June 2010 to 2014

Exchange Course Law &Economics

London School of
Economics

August to September 2013

Exchange Course Business Development

Kings College London

June to July 2013

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