Sandra Farias

Beat Report: SFSU Gator Pass

03-15-16
*Topic: General elections for the SFSU student body are around the corner. They will take place
on April 11-14. This election will also allow students to vote on the new transit pass for SFSU
students. The Muni Gator pass will include a free, or discounted pass for students. The Gator
pass fee will be added to SFSU students tuition fees. BART has also reached an agreement with
SFSU to provide at least a 25% discount for students, from Daly City station. SFSU is the first
university, and institution, that has reached an agreement with BART.
*Good Story: San Francisco State is a big commuter school. It is know for having students travel
in from different parts of the Bay Area. This is a great story because it gives insight into what
students really think about the proposed student pass. It brings to light any worries students have
about the pass, the cost, pros and cons. It also brings up any issues students might already have
with commuting to school, or around the city. The Gator pass might save some people money, or
might cost some other people money. There are advantages and disadvantages for all students. It
also informs the SFSU and SF community about the Gator Pass.
*Pictures:
B-Roll of Muni driving by
Students walking to and from Muni (Across the street)
Students on campus
Students on Muni
Cars along Holloway
Students lining up for the shuttle
Students parking their cars/ Looking for parking
Students at BART
Students on the Shuttle
ASI office
*Sounds:
Muni sounds
Car sounds
Student chatter on-campus
Sounds on Muni
*Interviews:
SFSU Student Non-Commuter: (3)
What do you know about the proposed student pass?
How do you feel about the proposed student pass?
What would be your ideal student pass?
Do you commute?

How will the new student pass affect your commute?

How do you feel about having to pay for it?
Are you for, or against the Gator pass?

SFSU Student Commuter: (3)

What do you know about the proposed student pass?
How do you feel about the proposed student pass?
What would be your ideal student pass?
How will the new student pass affect your commute?
How do you feel about having to pay for it?
Are you for, or against the Gator pass?
ASI Representative: (2)
How did you come to an agreement with local transit agencies?
How long did it take to come to an agreement?
What do you know about student passes at other universities?
How do you think this will affect the student body?
What improvements do you see made to the Gator pass in the future?
Why did it take a long time to implement a pass?
How much will students save with the Gator pass?
What does the proposed Gator pass entail?
How much will the pass cost students?
Anything else students should know?
Muni Representative: (1, or 2)
What do you think about the proposed student pass for SFSU students?
What agreements do you have with other schools?
Would this new student pass have any impact of Muni fare prices?
Where do Muni profits go?
Would the pass impact Muni operations?
Why did it take a long time to implement a pass for SFSU?
BART Reprehensive
What do you think about the proposed student pass for SFSU students?
What agreements do you have with other schools?
Would this new student discount have any impact of BART fare prices?
Where do BART profits go?
Would the pass impact BART operations?
Why did it take a long time to implement a discount for SFSU?
Why implement a discount for SFSU students?
When do you think a free pass will be implemented?
How soon do you see students getting a discount from other BART stations?

Two Sides: Although this new muni pass proposal may be beneficial for more than half of the
student body, not all need it. There are students who live around campus, who might not vote for,
or against the proposal. The new Gator pass might also present some issues for the larger SF
community.
Contact:
1. Sean Kennedy
Planning Manager
(415) 701-4599
info@muniforward.com
Sean will provide the official insight of the new Gator pass.
2. Gabriela Ballesteros
Media Relations Assistant,
Marketing & PR
M-103
gballesteros@asi.sfsu.edu
(415) 338-1789
Gabriela will be able to provide both an officials point-of-view, plus the student side of it. She is
involved with the student body decisions on the Gator Pass.
3. Grace Crunican, General Manager
San Francisco Bay Area Rapid Transit District (BART)
P.O. Box 12688
Oakland, CA 94604-2688
(510) 464-6060
Grace will provide the official insight of the new Gator pass.
4. Naeemah Charles
VP of External Affairs
vpexternal@asi.sfsu.edu
(415) 405-0477
Naeemah will be able to provide both an officials point-of-view, plus the student side of it. She
was very much involved with the student body decisions on the Gator Pass.
5. Niza Del Carmen
VP of Finance
vpfinance@asi.sfsu.edu
(415) 338-2892
Niza will be able to provide both an officials point-of-view, plus the student side of it. She is
involved with the student body decisions on the Gator Pass.

6. Paul Rose
Spokesperson and Media Relations Manager
Email: paul.rose@sfmta.com
Cell: 415-601-1637
Paul will provide the officials insight of the new Gator pass.
7. Kristen Holland
Deputy Spokesperson
Email: kristen.holland@sfmta.com
Cell: 415-694-3418
Kristen will provide the officials insight of the new Gator pass.