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The Rhetorical Significance of the Conversion of the Lover's Soul in Plato's "Phaedrus"
Author(s): John C. Adams
Source: Rhetoric Society Quarterly, Vol. 26, No. 3 (Summer, 1996), pp. 7-16
Published by: Taylor & Francis, Ltd.
Stable URL: http://www.jstor.org/stable/3886062 .
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John C. Adams
THE RHETORICAL SIGNIFICANCEOF THE CONVERSION OF THE
LOVER'S SOUL IN PLATO'S PHAEDRUS
I
significantbody of rhetoricalscholarshiphasfocusedon Plato'sPhaedruson its three speeches concerningthe subject of love, its sections in which
Socrates provides a summaryof the preceptsof his ideal rhetoric,and its concludingcommentson writtencomposition.However,little has been writtenabout
the rhetoricalsignificanceof the momentwithin Socrates'second speech, in the
course of his mythic depiction of the struggles of the lover's soul, when the
lover's soul is convertedfrom maniato reverence.The soul's conversionto reverence is a key moment in the myth, for it enables the lover to engage his beloved in edifying communication-in the kind of rhetoricaldiscourse literally
describedby Socratesafterreciting his second speech.'
This essay interpretsthe conversion of the lover's soul as an instance (or
allegory) of persuasionthat sets an attitudeof reverencein the lover/studentof
Plato's ideal rhetoric. The persuasion-to-reverence,the consequence of the
lover's appropriateinterpretiveact, shows how the transformationof a lover's/
student's characteris a starting-pointin his progress towardbecoming a Platonic rhetor-not only in affecting the appropriateethical stance toward"winning" his beloved throughedifying communication,but also in understanding,
and being influenced by, the dual natureof embodied logos-its materialand
spiritualsignificance. The lover's "reading"of the beloved's "face"-this nondiscursive sensual presence embodying and radiatinga Platonic Idea-is explained, in the context of the allegory,as a tropefor the appropriatereceptionof
a rhetoricalartifact.
The differencebetween the persuasive"face"andthe persuasive"word"is the
differencebetweenthe two sites wherelogos is manifest.Theirdifferenceshows
how rhetoricalwords artfullymimic the persuasive"face"of the naturalorder.
Nevertheless,they both may influencethe soul to harmonizewith PlatonicIdeas
in more or less the same way. From this perspective, in Platonic thought the
redeemingcharacterof the naturalorderis the effect it has on souls preparedto
receive/observe it appropriately.The same value is attributedto Plato's ideal
rhetoric.So partof the idea of learningrhetoricis linkedto preparingthe soul to
appropriatelyreceive/observeembodiedlogos-to be able to interpretsensually
evocative signifiers in morally edifying ways (as the lover does). Thus, in the
context of the allegory, Plato's understandingof rhetoric,and what the rhetor
must "know,"encompassnot only its appropriateproduction,but its appropriate
receptionas well. The lover's conversionis an allegoricalcase in point. It exemplifies an edifying aim of rhetoricaleducation as a process of being persuaded
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ferredway of speakingrequiresa naturalinclinationandthe cultivationof character attributes,as well as techniquesthat enable its performance.
The passage of the Phaedrus where the conversion experience takes place
comes at the end of Socrates'second speech (253c-256d) and is profferedas the
lover'smeansof "capturing"the beloved. Giventhatthe conversionof the lover's
soul is an instanceof persuasion,it follows thatthe beloved's visage is the natural counterpartof an ideal rhetoricalsignifier (seen but not heard).Further,the
lover's conversion enables him to capturethe beloved because it affects him
with a differentorientationtowardthe signifierandhis knowledgeof techniques
gives him insightinto how to craftits verbalcounterpart.Thatis, the noble lover/
rhetoricianrealizes that his beloved's persuasivebeauty is not put on cosmetically.6 Rather,it is ordainedby the gods and expressedthroughthe body of his
beloved. There is a beautifuldiscoursethatis not cosmetic: it reveals Beauty;it
does not conceal ugliness. Because it does not hide anything,it is not strategic
but "radiant."
The conversionof the lover's soul entails a shock of recognition:
Now when the charioteerbeholds the love-inspiringvision the whole
soul is warmed by the sight, and is full of tickling and prickings of
yearning,the horse that is obedient to the charioteer,constrainedthen
as it is by modesty, controls himself and does not leap upon the beloved; but the other no longer heeding the prick or the whip of the
charioteer,springs wildly forward,causing all possible trouble to his
mate and to the charioteer,and forcing them to approachthe beloved
and propose the joys of love. And they first pull back indignantlyand
will not be forced to do terribleand unlawfuldeeds, as the troublehas
no end, they go forward with him, yielding and agreeing to do his
bidding. And they come to the beloved and behold his radiantface.
And as the charioteerlooks uponhim, his memoryis borneback to the
true nature of beauty, and he sees it standing with modesty upon a
pedestal of chastity,and when he sees this he is afraidand falls backward in reverence, and in falling he is forced to pull the reins so violently backwardas to bring both horses upon their haunches,the one
quite willing, since he does not oppose him, but the unrulybeast very
unwilling. (253e-254c)
Withinthe context set by mania,"reverence"at the shock of recognitionof the
Divine Ideabringsthe charioteerliterallyfalling back into virtueas he discovers
for the first time the power he had all along to rein in the "unrulybeast."The
Idea of Beautycommunicated(or radiated)by the visage of the beloved reminds
him of his prior state as he realizes that he is experiencinga Divine Presence.
However,it is the drivingforce of maniathatbroughthim face to face with the
Idea, enablinghim to recognize it at the last possible momentbefore falling into
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S PHAEDRUS
11
a thoroughlymaniacalfrenzy.
In the passage quotedabove,the charioteerat firsthas the desire the steerback
from sin, but he does not seem to have sufficientpowerto do so as the darkhorse
redoublesits chargeandhe momentarilyyields. While boththe unrulyhorse and
the charioteerare persuaded,their "conclusions"conflict. The charioteeremploys coercion, not persuasion,to subduethe unrulyhorse: the unruly horse is
deaf (253c) so it cannot heed an oral plea. That is, seeing the beloved's body
compels conflicted persuasionsin the unrulyhorse and the charioteer(while the
charioteeris affected by his beloved's face, there is no mention made of what
aspect or aspectsof the beloved's body affect the unrulyhorse).The charioteer's
attitudeof reverence and his sheer strengtheventually bring the unruly horse
into line with his higher desire and his truebelief. Nevertheless,in the end it is
the soul (the two horses and the charioteer)that is converted-that is harmonized withinitself and with the Idea. Moreover,it is the initial shock of recognition and the unwilled, uncalculated,falling back in reverentawe that converts
the soul, despiteinstancesof backsliding;the charioteerandthe two horses more
or less stay the course. Thus, in the context of the allegory, one may read the
beloved as a tropefor Platoniceloquence as a discoursethateroticallydrawsthe
fallen soul towardits Truthwith radiant,not cosmetic, speech.Allegorically,the
lover's conversioncan be read as a lesson in the appropriatereceptionof rhetoric induced by the effect of rhetoric-where a naturalmodel of eloquence (the
beloved's face) instructsthe soul, effecting a transferenceof the Idea of rhetoric
throughthe experience of it, not the narrationof its principles (which may in
fact be the icy speech of the non-lover). Since the soul's conversion does not
take place by means of rationalcalculation,this puts it outside of the realm of
Platonicdialectic but within the realmof rhetoric,as a model to contemplatefor
its effect. As the lover's conversionbegins andfollows throughwith an affective
charge that ends in reverence-pious desire-it seems rhetorical persuasion
comes first and remainsthroughoutas the force that drivesthe lover sane.7The
lover's sanity is his reverencecoupled with the true belief it enables. The Platonic rhetoricianis a lover of radiantpeople and radiantwords. Where there is
openness thereis radiance,and where thereare cosmetic masks there are strategies; ulteriormotives; alienatinginterests.
That the readingof the lover's conversion as a rhetoricallesson in character
development is not forced may be indicated by another passage from the
Phaedrus.The passageis addressedby Socratesas an imaginaryrebuttalto Tisias
or to a "Tisian"accountof the centralityto the practiceof rhetoricof probabilistic argument(what seems true),andthe self-conscious adaptationof one's ethos
to the interestsof one's humanauditors:
[U]nless a man take accountof the charactersof his hearersand is able
to divide things by classes and to comprehendparticularsundera gen-
12
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philosophy is inbornin his mind"(Phaedrus 279b). Like Plato, Isocratesprivileges the "love of wisdom" and "love of honour"over wrangling in "private
quarrels"or supportingunjustcauses ("Antidosis"276). In Plato's usage, in the
Phaedrus"philosophy"is the love of wisdom-the reverencegerminatedby the
beloved's radiantface, and then, induced in the beloved throughthe lover's use
of its verbalcounterpart:rhetoric.
III
In the Phaedrus the conversionof the lover's soul is a lesson in the appropriate
receptionof Plato's Ideal rhetoric:a sensually evocative signifierembodyingan
Idea. The lover's conversionalso provides him with insight into what and how
edifying rhetoricaldiscourse communicates.The net result of the lover's conversionis the creationof a mutuallybeneficialrelationshipbetween lovers characterized by pious desire-where both partners love and are loved. Just as
Euphemus is from Himera, so does Stesichorus' speech show how reverence
may come from pious desire. Plato's model portrayalof naturaleloquence capturedin the visage of the beloved is furtherhighlightedby Socrates'attribution
of the source of his first speech-the speech in praise of the evil lover-to "the
son of Phythocles ('Eagerfor Fame') from Myrrhinus('Myrrhtown')."The reference to myrrhandthe speaker'smotive links his brandof persuasionto seduction-to somethingthatmay be cosmetically appliedwith a self-interestedaim.
Ironically,the son of Phythoclesis namedPhaedrus.
In conclusion, Plato's Phaedrus depicts the curativepower of rhetoric-both
as a techniqueof persuasionand as a course of studies.The lover's conversionis
a partof his learning.It is my contentionthatthe curativeconversionof the lover
goes hand in hand with Plato's concept of how the study or contemplationof
rhetoricmay first preparethe soul to properlyreceive the earthlyexpression of
the divine Idea of Beauty-in an attitudeof reverenceor pious desire. It also
shows how different people may be moved by the same image, for different
reasons,andto differentends. Surely,in Platonicthoughta totally depravedsoul
will never fall backwardin reverentialawe. Nevertheless, a depravedsoul may
be moved by the body of the beloved. Or,put anotherway, the reverentauditor
will "get" the Platonic Idea from his sensual experience of the visage of his
beloved-he will be edified. The depravedauditorwill have a sensual experience but will "get"a very differentidea.
Notes
'John C. Briggs provides an excellent interpretationof this passage that focuses on the conversionas an instance of persuasion,but does not elucidatethe
connection between the transformationof the determininginterest of the soul
and Plato's concept of what the rhetoricianneeds to know (developed in the rest
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16
HarvardU P, 1989.
Isocrates."Againstthe Sophists."Isocrates.Vol. 2. Trans.George Norlin. Cambridge, Mass.: HarvardU P, 1929. 159-83.
. "Antidosis."Isocrates. Vol. 2. Trans. George Norlin. Cambridge, Mass.:
HarvardU P, 1929. 180-365.
Plato. Gorgias. The Collected Dialogues of Plato. Trans. W.D. Woodhead.