Professional Documents
Culture Documents
Course Code:
BACC11
BBMM14
BBA14
The information contained in this subject guide is correct at time of publication. The Institute has the right
to change any of the elements contained in this document at any time.
Last updated: February 2016
Holmesglen: RN 11-Nov-2015 L:\Teaching\Shared\Degree & Grad Certs\Bachelor - Multiple Degree Subjects\2015\Sem 2\Srategic Management\BBA302 Strategic Mgmt Subject Outline S2, 15.docx
Page 2 of 31
Subject Guide
Table of Contents
Subject Chair and Examiner.................................................................................................................... 5
Subject Lecturer/Coordinator................................................................................................................... 5
Tutor(s).................................................................................................................................................... 5
Introduction.............................................................................................................................................. 6
Learning Outcomes................................................................................................................................. 6
Contact Hours.......................................................................................................................................... 6
Expected Workload.................................................................................................................................. 6
Subject Pre-requisites.............................................................................................................................. 6
Teaching and Learning Method............................................................................................................... 6
Prescribed Text(s) and Readings............................................................................................................. 7
Timetable Information.............................................................................................................................. 7
Subject Schedule..................................................................................................................................... 7
Public Holidays........................................................................................................................................ 8
Examinations/Assessment period............................................................................................................ 8
Supplementary Examinations/Assessment period...................................................................................8
Detailed Weekly Program........................................................................................................................ 9
Week 1................................................................................................................................................. 9
Week 2................................................................................................................................................. 9
Week 3............................................................................................................................................... 10
Week 4............................................................................................................................................... 10
Week 5............................................................................................................................................... 11
Week 6............................................................................................................................................... 11
Week 7............................................................................................................................................... 11
Week 8............................................................................................................................................... 12
Week 9............................................................................................................................................... 12
Week 10............................................................................................................................................. 13
Week 11............................................................................................................................................. 13
Week 12............................................................................................................................................. 13
SubjectResources................................................................................................................................. 14
Prescribed Text(s) and Readings........................................................................................................... 14
Recommended Text(s) and Readings.................................................................................................... 14
Referencing........................................................................................................................................... 16
General Study Resources...................................................................................................................... 16
Teaching, Learning and Assessment..................................................................................................... 16
Assessment Structure............................................................................................................................ 17
Assignment Submission........................................................................................................................ 18
Extension of Time for Assigned Work.................................................................................................... 18
Deferred Assessment............................................................................................................................ 19
BBA302 Strategic Management, Semester 2, 2015
Page 3 of 31
Special Consideration............................................................................................................................ 19
Hurdle Requirements............................................................................................................................. 19
Assessment Items................................................................................................................................. 20
Plagiarism and Academic Conduct........................................................................................................ 30
Additional Notes for Students................................................................................................................ 31
Marking and Grading Guidelines........................................................................................................... 32
Subject Guide
Subject Lecturer/Coordinator
Robyn Neeson
Phone: (03) 9564 1555
Email: robyn.neeson@holmesglen.edu.au
Location: C1.2.35
Tutor(s)
Robyn Neeson
Phone: (03) 9564 1555
Email: robyn.neeson@holmesglen.edu.au
Location: C1.2.35
Page 5 of 31
Subject Guide
Introduction
To survive in todays competitive and rapidly changing world, managers and owners of large multinationals,
small to medium-sized companies, as well as non-profit organisations must think, plan and act strategically.
This subject introduces students to the strategic management process that enables organisations to be
sustainable. It identifies the major theoretical approaches and concepts, and outlines the importance of
strategic management in contemporary organisational management.
This strategic management subject provides the tools of strategic analysis and addresses corporate
governance and sustainability. It enables students to identify the sources of competitive advantage and
presents students with approaches to strategy formation at the business level and corporate level. Students
investigate and assess issues associated with strategy implementation in a competitive environment. This
enables students to recognise that strategy formation and strategic execution are inter-related and that
strategies often lead to change that must be managed. It provides methodologies to monitor and evaluate
strategies.
This subject provides students with the opportunity to apply the strategic management models with the
writing of a strategic business plan and applying their knowledge of strategic execution to develop
implementation and evaluation plans
Learning Outcomes
1. Demonstrate understanding of the concepts in strategic management.
2. Apply in a practical way the frameworks for strategic analysis, strategy formation and strategy
implementation
3. Identify and critically examine the issues and ongoing challenges associated with strategic
management for organisations in the business, public, and not-for-profit sectors
4. Apply the principles of value analysis and the key methods for assessing, evaluating and controlling
strategic performance to optimise outcomes.
5. Critically analyse and propose viable solutions to current strategic management issues/problems.
Contact Hours
This subject is a 3 hour per week contact subject. However most weeks it will be conducted as a workshop.
This subject can also be done online. Total 39 hours.
Expected Workload
This is a six (6) credit point subject which involves three (3) hours contact each week over 13 weeks. For
each hour spent in class, it is expected that you will spend 3 hours researching, reading, writing and
reflecting on the course material. The total time commitment for this subject is 156 hours.
Subject Pre-requisites
Business Management
Page 6 of 31
Subject Guide
This subject requires a lecture room with appropriate audio-visual resources, whiteboard and access to
computer software, Internet and so on. Tutorials will require appropriate audio-visual resources, whiteboard
and access to computer software, Internet and so on.
WARNING: Possession of photocopied texts is strictly prohibited. This is a direct breach of the
Copyright Act (1968) and should not occur without express permission of the Copyright Owner.
Holmesglen reserves the right to confiscate the material.
Timetable Information
Teaching program timetable information is provided via your student portal.
Subject Schedule
Wk
Week Com
22 February 16
29 February
7 March
Topic
What is strategic management
Strategic management
process
Vision, mission, values
Social responsibility
Corporate governance,
Sustainability
11 April
Readings
Grant R, Butler B, Orr S
& Murray P 2014 Chap 1
Reading: Jacobides, MG
2010
Key date(s)
Form group for
assignment 1 or
decide to work
individually
Organisation for
Assignment 1
approved by 4
March
Online
Discussion on
due 18 March
Assignment 1
due 8 April
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Subject Guide
Wk
Week Com
Topic
Readings
Semester Break 28 September 2015 to 2 October 2015
Co-operative strategies Grant et al. 2014
Networks, alliances
Chap 9
partnerships
Reading: Pandey, S &
Sharma, RRK 2009,
International and global
Grant et al. 2014
strategies
Chap 11
18 April
25 April
10
2 May
11
9 May
12
16 May
Managing change
Strategy evaluation
Key date(s)
Online quiz 1 on
weeks 6-9 topics
due 29 April
Assignment 2
report (include
assignment 1
and 2) due 13
May
Presentation on
combined
assignments 1 &
2 and
Online quiz 2 on
strategy
implementation
due 20 May
Assignment 3
report 27 May
Public Holidays
Labour Day
Monday 14 March, 2016
Good Friday
Friday 25 March, 2016
Easter Monday
Monday 28 March 2016
Anzac Day
Monday 25 April, 2016
Queens Birthday
Monday 13 June 2016
Note: No classes on public holidays.
Discuss with your subject coordinator or tutor how these classes will be made up.
Study Week
23 May 201 6 27 May 2016
Examinations/Assessment period
30 May 2016 10 June 2016
Page 8 of 31
Subject Guide
Week 1
Topics:
Introduction to Strategic Management
Strategic Management Process
Case analysis structure
Core reading:
Textbook Chapter 1
Recommended reading
Mirabeau, L & Maguire, S 2013,From autonomous strategic behavior to emergent strategy
Strategic Management Journal, vol. 35, no. 8, pp. 1202
Jacobides, MG 2010, Strategy Tools for a Shifting Landscape, Harvard Business Review, vol. 88, no.1/2,
pp. 76- 84
Tutorial activities Week 1:
Exercises
Application practice
Personal reflection
Other activities week 1
Decide if working in a group or individually for assignment 1 and form group.
Week 2
Topic:
Corporate Governance, Social Responsibility and Sustainability
Core reading:
Textbook Chapter 2
Kiron, D, Kruschwitz, N, Haanaes, K, Reeves, M & Goh, E 2013, "The Innovation Bottom Line", MIT Sloan
Management Review, vol. 54, no. 3, pp. 1-n/a.
Recommended reading:
Wells, G, 2011, Sustainability in Australian Business, John Wiley & Sons, Qld
Hopkins, M.S., Haanaes, K., Balagopal, B., Velken, I., Kruschwitz, N. & Arthur, D. 2011, "New Sustainability
Study: The Embracers Seize Advantage", MIT Sloan Management Review, vol. 52, no. 3, pp. 23-35 .
Psaros, J 2009, Australian Corporate Governance: a review and analysis of key issues, Pearson Education
Australia, NSW
Tutorial activities Week 2:
Exercises
Application practice
Personal reflection
Page 9 of 31
Subject Guide
Other activities week 2
Decide organisation for major assignments from ?icon on Moodle
Week 3
Topic
External Environment Analysis
Core reading:
Textbook Chapter 4
Porter M 2008, The Five Competitive Forces that Shape Strategy, Harvard Business Review, Jan 2008, vol.
86, no. 1.
Recommended reading:
Hanson, D, Hitt, MA, Ireland, RD &Hoskisson, RE 2011, Strategic Management: Competitiveness and
Globalisation, Asia-pacific 4thedn, Cengage Learning, Vic
Park, D, Lee, M, Turner, J & Kilbourne, L 2011, Effects on Market Boundaries and Market Competition on
Business Strategy: An examination in the United States banking sector, International Journal of
Management, vol. 28, no. 1 part 2, Mar 2011, pp. 363-368
Tutorial activities Week 3:
Examine useful library databases. (See link in Moodle)
Watch credible, academic YouTube videos on external analysis as listed in Moodle
Exercises
Application practice
Personal reflection
Other activities Week 3:
Start external analysis for the industry in which your company operates.
Start research for online discussion topic.
Week 4
Topic
Internal Analysis Part 1
Core reading:
Textbook Chapter 3
Recommended reading:
Hanson, D, Hitt, MA, Ireland, RD, Hoskisson, RE 2011, Strategic Management: Competitiveness and
Globalisation, Asia-pacific 4thedn, Cengage Learning, Vic
Hubbard, G, Rice, J & Galvin 2015, Strategic Management Thinking, Analysis, Action, 5th edn. Pearson
Australia Melbourne, Chap 2 and 4
Tutorial activities Week 4:
Exercises
Application practice
Personal reflection
BBA302 Strategic Management, Semester 2, 2015
Page 10 of 31
Subject Guide
Other activities Week 4:
Complete online discussion
Week 5
Topic
Internal Analysis Part 2
Core reading:
Textbook Chapter 5 and part Chapter 6
Recommended reading:
Hanson, D, Hitt, MA, Ireland, RD &Hoskisson, RE 2011, Strategic Management: Competitiveness and
Globalisation, Asia-pacific 4thedn, Cengage Learning, Vic. Chapter 3
Hubbard, G, Rice, J & Galvin 2015, Strategic Management Thinking, Analysis, Action, 5th edn. Pearson
Australia Melbourne
Porter, M 1988, Competitive advantage, Free Press, New York.
Tutorial activities Week 5:
Exercises
Application practice
Personal reflection
Week 6
Topic
Business Level Strategies
Core reading:
Textbook Chapter 6 and 7
Gunther McGrath, R 2012, How the Growth Outliers Do It Harvard Business Review, vol. 90, no. 1/2,
pp.110-116.
Recommended reading:
Hanson, D, Hitt, MA, Ireland, RD &Hoskisson, RE 2011, Strategic Management: Competitiveness and
Globalisation, Asia-pacific 4thedn, Cengage Learning, Vic
Hubbard, G, Rice, J & Galvin 2015, Strategic Management Thinking, Analysis, Action, 5th edn. Pearson
Australia Melbourne, Chap 4
Costa, LA, Cool, K, & Dierickx, I 2013,The competitive implications of the deployment of unique resources,
Strategic Management Journal,vol.34, no.4, pp. 445463.
Barney JB, 2007, Gaining and sustaining competitive advantages, 3rd edn, Prentice-Hall, New Jersey
Tutorial activities Week 6:
Exercises
Application practice
Personal reflection
Other activities Week 6
Assignment 1 report due this week
Page 11 of 31
Subject Guide
Week 7
Topic
Corporate Level Strategy
Core reading:
Textbook Chapter 8
Huy, QN &Mintzberg, H 2003, The Rhythm of Change, MIT Sloan Management Review, vol. 44, no. 4, pp.
79-84.
Recommended reading:
Hanson, D, Hitt, MA, Ireland, RD &Hoskisson, RE 2011, Strategic Management: Competitiveness and
Globalisation, Asia-pacific 4thedn, Cengage Learning, Vic Chapters 6 and 7
Tutorial activities Week 7:
Exercises
Application practice
Personal reflection
Week 8
Topic
Networks, Alliances and Partnerships Co-operative Strategies
Core reading:
Textbook Chapter 9
Pandey, S & Sharma, RRK 2009, Matching Symbolic Interaction with Relational Bonding: Lessons from the
Toyota Network, International Management Review, vol. 5, iss. 1 pp. 50-54.
Recommended reading:
Hanson, D, Hitt, MA, Ireland, RD &Hoskisson, RE 2011, Strategic Management: Competitiveness and
Globalisation, Asia-pacific 4thedn, Cengage Learning, Vic.
Tutorial activities Week 8
Exercises
Application practice
Personal reflection
Week 9
Topic
International and Global Strategies
Core reading:
Textbook Chapter 11
Recommended reading:
Hanson, D, Hitt, MA, Ireland, RD &Hoskisson, RE 2011, Strategic Management: Competitiveness and
Globalisation, Asia-pacific 4thedn, Cengage Learning, Vic.
Fletcher, R and Brown, L 2008, International Marketing, 4thedn, Pearson Education Australia, NSW
Porter, M 1990, The competitive advantage of nations, Free Press, New York
BBA302 Strategic Management, Semester 2, 2015
Page 12 of 31
Subject Guide
Tutorial activities Week 9:
Exercises
Application practice
Personal reflection
Other activities Week 9
Online quiz 1 due this week
Week 10
Topic
Strategy Implementation part 1
Core reading:
Textbook
Recommended reading:
Higgins, JM 2005, The eight Ss of successful strategy execution, Journal of Change Management, vol. 5,
iss. 1, pp. 3-13
Okumus, F 2003 A Framework to implement strategies in organisations, Management Decision, vol. 41, no.
9, pp. 871-882.
Hubbard, G, Rice, J & Galvin 2015, Strategic Management Thinking, Analysis, Action, 5th edn. Pearson
Australia Melbourne, Chap 13
Tutorial activities Week 10:
Exercises
Application practice
Personal reflection
Week 11
Topic
Strategy Implementation part 2
Core reading:
Textbook
Akan, O, Allen, RS, Helms, MM & Spralls SA 2006, Critical tactics for implementing Porters generic
strategies, Journal of Business Strategy, vol. 27, no. 1. pp. 43-53
Recommended reading:
Hanson, D, Hitt, MA, Ireland, RD & Hoskisson, RE 2011, Strategic Management: Competitiveness and
Globalisation, Asia-pacific 4thedn, Cengage Learning, Vic.
Hubbard, G, Rice, J & Galvin 2015, Strategic Management Thinking, Analysis, Action, 5th edn. Pearson
Australia Melbourne
Page 13 of 31
Subject Guide
Other activities Week 11
Assignment 2 report including assignment 1 report due this week
Week 12
Topic
Managing Change and Strategy Evaluation
Core reading:
Textbook Chapter 12
Davidson, J 2002, Overcoming resistance to change Public Management, vol. 84, iss.11, pp. 20-23
Martin, R. 2010,The execution trap. Harvard Business Review,vol. 88, no.7/8, pp. 61-71
Recommended reading:
Cummings, TG & Worley, CC 2009, Organisation Development and Change, 9thedn, South Western
Cengage, Ohio
Tutorial activities Week 12:
Case study on planned change
Application practice
Personal reflection
Other activities Week 12
Presentation on combined assignments 1 & 2 due this week
Online quiz 2 due this week
Complete assignment 3 due next week
Subject Resources
The following resources relate specifically to this subject.
Page 14 of 31
Subject Guide
pp.110-116.
Hopkins, M.S., Haanaes, K., Balagopal, B., Velken, I., Kruschwitz, N. & Arthur, D. 2011, "New
Sustainability Study: The Embracers Seize Advantage", MIT Sloan Management Review, vol. 52, no. 3,
pp. 23-35 .
Hanson D, Hitt MA, Ireland RD and Hoskisson, RE 2011, Strategic Management: Competitiveness and
Globalisation, Asia-pacific 4th edn, Cengage Learning, Victoria
Hill CWL and Jones GR, 2009, Strategic Management Theory an integrated approach, 9th edn, SouthWestern, Cengage Learning, USA
Hill CWL, Jones GR, Galvin P & Haidar A 2007, Strategic Management, 2nd Australasian edn, John Wiley
& Sons, Qld
Hubbard, G, Rice, J and Galvin, P 2015, Strategic Management: Thinking, Analysis, Action, 5th edn,
Pearson Australia, Melbourne
Huy, QN & Mintzberg, H 2003, The Rhythm of Change, MIT Sloan Management Review, vol. 44, no. 4,
pp. 79
Jacobides, MG 2010, Strategy Tools for a Shifting Landscape, Harvard Business Review, vol. 88,
no.1/2, pp. 76- 84.
Johnson, G, Scholes, K & Whittington, R 2008, Exploring Corporate Strategies Text & Cases, 8th edn,
Prentice Education, Essex UK
Kim WC & Mauborgne R 2005, Blue Ocean Strategy: How to create uncontested market space and
make the competition irrelevant, Harvard Business School Publishing, Massachusetts
Kiron, D, Kruschwitz, N, Haanaes, K, Reeves, M & Goh, E 2013, "The Innovation Bottom Line", MIT
Sloan Management Review, vol. 54, no. 3, pp. 1-n/a.
Kotter, JP & Cohen, DS 2002, The Heart of Change: real-life stories of how people change their
organisations, Harvard Business School Publishing, Massachusetts
Martin, RL 2010, The Execution Trap, Harvard Business Review, vol. 88, no. 7/8, pp.64-71.
Okumus, F 2003 A Framework to implement strategies in organisations, Management Decision, vol. 41,
no. 9, pp. 871-882.
Pandey, S & Sharma, RRK 2009, Matching Symbolic Interaction with Relational Bonding: Lessons from
the Toyota Network, International Management Review, vol. 5, iss. 1 pp. 50-54.
Park, D, Lee, M, Turner, J & Kilbourne, L 2011, Effects on Market Boundaries and Market Competition
on Business Strategy: An examination in the United States banking sector, International Journal of
Management, vol. 28, no. 1 part 2, Mar 2011, pp. 363-368
Porter, M 2008, The Five Competitive Forces that Shape Strategy, Harvard Business Review, Jan
2008, vol. 86, no.1 accessed via EBSCO
Porter, M 1988, Competitive advantage, Free Press, New York.
Porter, M 1990, The competitive advantage of nations, Free Press, New York
Psaros, J 2009, Australian Corporate Governance: a review and analysis of key issues, Pearson
Education Australia, NSW
Pugh, DS & Hickson, DJ 2007, Great Writers on Organisations, 3rd omnibus edn, Ashgate Publishing,UK
Sarkis, J, Cordeiro, JJ and Vazquez Brust, D (eds) 2010, Facilitating Sustainable Innovation through
Collaboration, Springer, New York
Thompson, AA Jr, Strickland AJ III & Gamble, JE 2007, Strategic Management: the quest for competitive
advantage: concepts and cases, 15th edn. McGraw Hill, NSW
Wells, G 2011, Sustainability in Australian Business, John Wiley & Sons, Qld
Page 15 of 31
Subject Guide
Academy of Management Review
Administrative Science Quarterly
Australian Journal of Management
California Management Review
Fortune
Harvard Business Review
Journal of General Management
Long Range Planning
McKinsey Quarterly
MIT Sloan Management Review
Strategic Management Journal
Referencing
All work submitted for an assessment is required to be appropriately referenced. Heavy penalties apply for
plagiarism (see further details on plagiarism later in this subject outline). The link below provides a detailed
and easy-to-follow approach to referencing your work:
http://www.holmesglen.edu.au/services/learning_commons_library/research_tools/referencing_guide
Two examples of referencing are provided below:
1. A book. Duarte, N 2010, Resonate: present visual stories that transform audiences, John Wiley &
Sons, New Jersey.
2. A journal article. Stevens, T2010, Tensions in 21st century learning communities, ICT in
Education, Vol. 33, No. 2.
Study Skills
StudySkills shows you how to get started on your assignments, improve your research skills, with tips and
tricks for essay writing, note-taking, proofreading and much more!
Study skills support is available through
http://www.holmesglen.edu.au/services/learning_commons_library/research_tools/studyskills.
Learning and study support
For support tailored to special needs, Disability Services (Student Services department) can advise students
about assistive technology and alternative software and organise class materials in alternative formats. The
Academic Skills Unit can also assist and advise with general aspects of studying and language such as
study skills and assignment writing skills.
Page 16 of 31
Subject Guide
Work-related
knowledge and
skills
Knowledge in the
discipline
Use ICT
appropriately
Communicate
effectively
Ethical and
professional
Work
collaboratively
Life-long learning
Assessment activities
You will need to contrast multiple sources to
prove your arguments in discussion forums
and assignments to suggest novel ways of
helping managers solve a problem
Your assessments 1 and 2 apply work related
knowledge and skills to an organisation
Assessment Structure
The assessment structure is shown in the table below, detailed descriptions of each assignment are in the
following sections.
There are three major pieces of assessments in report format. Students can choose to work in a group for
one (only) of these major assignments. Assignment 1 focuses on analysing the external and internal
situation for a specific company or organisation. Assignment 2 then develops strategies for that specific
company or organisation based on the situation in Assignment 1. Assignment 3 focuses on the issues
related to implementing the strategies from Assignment 2. Each group or individual must select the
company or organisation from the list under the ?icon in the assignments section of Moodle. In addition to
the three major assignments, there are two online quizzes and a discussion forum.
Page 17 of 31
Subject Guide
Item
Online discussion on
business sustainability
2 Online quizzes
Weight
5%
Due Date
Midnight 18 March
20 May
Assignment 1
Group or Individual
30%
(25% on report,
5% on
presentation)
25%
(20% on report,
5% on
presentation)
Assignment 1 due
midnight 8 April
Assignment 2
Individual or group (if you
have not been in a group for
assignment 1)
Assignment 3
Individual or group (if you
have not been in a group for
the previous assignments)
30%
Assignment 2 and
assignment 1 in a
combined report
due midnight 13
May
Presentation on
combined
assignment 1 and 2
due midnight 13
May
Assignment 3
report due midnight
27 May
Assignment Submission
Faxed assignments will NOT be accepted under any circumstances.
All assignments to be submitted through the Business & Finance Office should be placed in the Assignment
Return Box located near the Business & Finance Reception with a completed Assessment Cover Sheet
attached. Your tutors name must be clearly marked. The Assignment Return Box is cleared at 12 noon
and 5.00pm each day
Assignments 1, 2 and 3 will be uploaded to both Turnitin by the due date in a Word2010.doc format using the
file name [YourName_Assignment_number.doc] The first page of each assessment submission should
include the following information at the top of the page:
Student Name:
Student ID:
Assessment Name:
Word Count
Declaration that the assignment is your own work done for this assignment.
Presentations can be done as a video and uploaded to Moodle and Turnitin or in-class presentation and
uploaded to Turnitin.
Online quizzes and Discussion will be done in Moodle.
Page 18 of 31
Subject Guide
course requirements. To be eligible students would normally have met a minimum of 80% attendance, or in
the case of online learning, actively participated in discussions. Applications in writing shall be made to the
lecturer in charge at least 48 hours prior to the due date. Extensions will not be granted on or after the
due date.
Where the lecturer in charge is satisfied that your reason for an extension is valid and an extension is
granted, the student will be notified of the new submission due date and will be assessed without penalty.
Deferred Assessment
The purpose of Deferred Assessment is to give a student whose assessment has been adversely affected by
exceptional circumstances beyond their control an opportunity to demonstrate their ability.
An application for deferred assessment may be made by a student when they have been adversely affected
by circumstance or event which will impact on their assessment. Such cases may include serious illness and
or personal trauma. This does not include minor illnesses such as a mild cold. It includes physical and
mental illnesses. In addition, students who suffer loss, bereavement, hardship trauma or who are required
for military service or other legal requirements may also be eligible. Students are expected to give priority to
their studies and work or overseas travel is not normally considered valid grounds.
To be eligible, students would normally have met a minimum of 80% attendance, or in the case of online
learning, actively participated in discussions. Applications shall be made in writing to the relevant Course
Leader prior to or up to five working days after the due submission date or scheduled examination. Relevant
documentary evidence should be presented with the application. A separate Application Form is to be
completed for each assessment task.
An application for Special Consideration can only be made if the assessment task has not been completed
by the due date. If the task has been completed, an Application for Special Consideration must be made.
Applications for Deferred Assessment are available at reception or from the Student Forms section of the
Holmesglen website. They should be submitted to the Course Leader or to Student Services.
In accordance with the Holmesglen Higher Education Rule for Assessment a student who has been granted
deferred assessment will be notified of the new submission due date or examination date and will be
assessed without penalty.
Special Consideration
The purpose of Special Consideration is to give a student whose assessment has been adversely affected
by exceptional circumstances beyond their control an opportunity to demonstrate their ability.
An application for special consideration may be made by a student when they have been adversely affected
by circumstances or event which they believe has impacted on their assessment. Such cases may include
an acute illness, significant personal hardship or a long-term disability or chronic illness beyond their control.
This does not include minor illnesses such as a mild cold. It includes physical and mental illnesses. In
addition, students who suffer loss, bereavement, hardship trauma or who are required for military service or
other legal requirements may also be eligible. Students are expected to give priority to their studies. Work or
overseas travel is not normally considered valid grounds.
To be eligible, students would normally have met a minimum of 80% attendance, or in the case of online
learning, actively participated in discussions. Applications shall be made in writing to the relevant Course
Leader prior to or up to five working days after the due submission date or scheduled examination. Relevant
documentary evidence is also required.
An application for Special Consideration can only be made if the assessment task has been completed. If
the task has not been completed, an Application for Deferred Assessment may be made.
In accordance with the Holmesglen Higher Education Rule for Assessment a student who has been granted
special consideration will have their grade reviewed. Applications for Special Consideration are available at
reception or from the Student Forms section of the Holmesglen website. They should be submitted to either
the Course Leader or Student Services.
BBA302 Strategic Management, Semester 2, 2015
Page 19 of 31
Subject Guide
Hurdle Requirements
The hurdle requirement within this subject is a compulsory aspect or component of the subject that must be
complied with in order for you to be eligible to receive a pass grade. Hurdle requirements vary from course to
course and are identified for the specific subject in the curriculum documentation. Hurdle requirements
ensure that you are engaged with the full range of learning outcomes required for successful knowledge
transfer during the course.
The hurdle requirements for this subject of study are:
Complete and submit every piece of assessment (assignments, online discussion and quizzes and
an overall Pass grade in the subject ( 50%)
Assessment Items
1. Online Discussion Forum
Individual
Weight:
5%
Structure
Word count
Due date:
Midnight 18 March
Return of Marks:
Week 6
Task
Students are required to post their argument/debate points on the specific strategic management
theory topic, to the discussion forum on Moodle during the week that the topic is available.
You can post a specific point on the topic. In your post you can agree or disagree with the statement
or add a different perspective but must support your points with references.
Your discussion should not a definition or description of the concept but it must add to students
understanding, knowledge and use of the concept. Please see the marking guide below for
Page 20 of 31
Subject Guide
Marking Criteria:
The following rubric will be used to assess each discussion post.
Understanding of the
specific
concept
(4 marks)
Evidence of
reading
textbook and
additional
relevant
articles on the
specific topic
(1 mark)
High
Distinction
Excellent
understanding
of the concept;
clear and
relevant link
between
concept and
its use and
relevance for
businesses
and
organisations
Extensive
range of
relevant
articles and
texts used to
support the
points/debate
made in the
post.
Distinction
Credit
Pass
Fail
Showed good
understanding
of the concept;
its use and
relevance for
businesses and
organisations
Showed good
understanding
of key aspects
of the concept;
related the
theory to its
use and
relevance for
businesses
and
organisations
Showed poor
understanding of
the concept;
provided
description of
concept from
textbook; little or
no application of
the theory to
businesses and
organisations
Good range of
relevant articles
used in post;
appropriately
referenced
Evidence of
reading
relevant
articles and
strategic
management
textbooks
addition to set
textbook for
sources
Showed some
understanding
of key aspects
of the concept;
limited
application of
the theory to its
use and
relevance for
businesses
and
organisations
Used textbook
as source for
post
No evidence of
relevant reading
from textbook or
other sources for
post
2. Online Quizzes
Individual
Weight:
Total 10%
Each quiz is worth 5%
Structure
Two online quizzes based on the theory covered for specific weeks.
Each quiz will have 20 multiple choice or short answer questions and the
marks will be calculated to 5% of overall mark.
Estimated completion time 45 mins each quiz.
Students can only attempt each quiz once.
Due date:
Return of Marks:
Page 21 of 31
Subject Guide
special reasons, have produced the appropriate documentation and have
been approved by the unit convener, will be given another quiz.
Students who do not complete a quiz within 7 days of the deadline will
automatically fail the unit.
Task
Students are required to answer the questions online in Moodle within the timeframe. Students only
have one attempt and need to submit before the 45 minutes expires.
Answers to the short answer questions must be done in MS Word format and uploaded to Turnitin by
midnight on the due date.
Marking Criteria:
The answers to the multiple-choice questions have only one correct answer.
The answers to short answer questions will use the following criteria that are of equal importance:
High Distinction
Distinction
Credit
Pass
Fail
Understandi
ng of the
specific
concept/
theory
Excellent
understanding
of specific
topic/concept;
clear and
relevant link
between
concept and its
use and
relevance for
businesses and
organisations
Demonstrated
good
understanding
of the specific
topic/concept;
its use and
relevance for
businesses
and
organisations
Demonstrated
good
understanding
of key aspects
of the specific
topic/concept;
related the
theory to its
use and
relevance for
businesses
and
organisations
Demonstrated
some
understanding
of key aspects
of the specific
topic/concept;
limited
application of
the theory to
its use and
relevance for
businesses
and
organisations
Shows poor
understanding of
key aspects of the
specific
topic/concept;
provided
description of
concept from
textbook.
Evidence of
reading
textbook and
additional
relevant
articles on
the specific
topic
Extensive range
of relevant
articles and
texts used to
support the
points made.
Good range of
relevant
articles used
to support the
points
Evidence of
reading of
relevant
articles
textbooks
addition to set
textbook for
sources
Used textbook
and one
journal article
as source for
the
arguments.
No evidence of
relevant reading
from textbook or
other sources
Page 22 of 31
Subject Guide
Weight:
30%
25% for written report 5% for presentation
Word limit:
Structure
Due date:
Task
Students, working individually or group of 3-4 students, are required to:
Select one of the four organisations under the ? icon in Moodle assignment section, or their
Venture Creation company (Holmesglen students).
Consider that they are senior managers advising the CEO and Board of Directors of their
selected organisation
Research reputable sources (not Google, Yahoo or Wikis) and apply the case study
methodology presented in Moodle, including the following:
Research and analysis of the external situation the macro environment trends, key
drivers of change in the industry in which the organisation operates, future trends,
industry forces (Porters 5 forces), stage in industry life cycles and competitor analysis
including analysis of competitors corporate level strategies
Assess the organisation itself, including its current corporate level, business unit level
and any co-operative strategies, its performance using balanced metrics, its capabilities
and value creation, current competitive advantage, any sustainability issues and how
well the organisations is meeting the needs of its key stakeholders
Identify the keys to the organisations success in the future (next 5-10 years)
Use the business report format in Moodle resources to write their report
1
BBA302 Strategic Management, Semester 2, 2015
Page 23 of 31
Subject Guide
Write a strategic report using the business report format in Moodle and upload to
www.Turnitin.com. The file name will be [Your(Group)Name_Assignment1.doc] and will be in
Word format. If working in a group only one nominated person from the group should upload the
report.
Your report will also include a discussion/debate and justification of the strategic management
theories and tools used related to external and internal analysis. You are expected to use
academic sources, and strategic management text books in addition to your textbook.
Use Harvard style referencing both in-text and in the reference list of your report and
presentation.
If working in a team, each member must keep a record or journal of his/her contribution to the
report. This journal is confidential and will be emailed to the tutor individually by the due date.
You will use your team discussion forum for communication. Your tutor will give feedback on
your ideas and workings every ten working days if this forum is used.
If you decide to work in a team for this assignment in week 1, you cannot decide to work
individually after week 3.
Possible Marks
10%
10%
60%
10%
10%
If working individually, marks will be calculated to 30% of overall mark. For example if a student
gained 60/100 for this assignment. This would calculate to 18/30.
Page 24 of 31
Subject Guide
(18/30), every member would get 9 marks (18 x 50%) and balance calculated on the team journals.
If there were no team journals or peer evaluations, all students would receive 9 marks (based on
group mark) plus 9 marks for individual work = 18 marks. However, if the team journals showed that
one student did 1/3 of the report, that student would receive 9 marks (based on group mark) plus 9
marks x 1/3 = 9 + 3 = 12 /30. If another student in the group worked on all parts of the assignment,
then that other student would get 9 marks (based on group) plus 9 marks x 1= 9 + 9 = 18 /30.
Word limit:
Structure
Due date:
Students who do not submit the report by the due date and have
not been given special consideration approved by the unit
convener, will be penalised 5% of total possible marks per day
including weekends. i.e. 5% of 25% for report per day
Task
Students, working individually or group of 3-4 students, are required to:
Continue to use the company or organisation from Assignment 1. If working in a group where
students have done different companies for the previous assignment, the group can decide which
company it will use for this assignment.
Consider that they are senior managers advising the CEO and Board of Directors of their
selected organisation
Apply the case study methodology presented in Moodle, including the following:
3 A student can be in a group for only one assignment
BBA302 Strategic Management, Semester 2, 2015
Page 25 of 31
Subject Guide
o
Based on the analysis and situation identified in Assignment 1, formulate intended and/or
formation of emergent strategies for the organisation at the corporate level, and at the
business unit level to meet its purpose, vision and goals for the next five years. These
future strategies may include co-operative or international strategies. This is the main
focus of this assessment and must be comprehensive.
Use the business report format in Moodle resources, focusing on future strategies based on
analysis of the internal and external environments.
Write a strategic report using the business report format in Moodle. A soft copy of the report will
be uploaded www.Turnitin.com. The file name will be [Your(Group)Name_Assignment 2.doc] and
will be in Word format.
Your report will also include a discussion/debate and justification of the strategic management
theories and tools used related to the different types of corporate level, business unit level, cooperative strategies and the development/formation of strategies. You are expected to use
academic sources and strategic management textbooks in addition to your textbook. Marketing
textbooks are not appropriate for this section of your report.
Use Harvard style referencing both in-text and in the reference list of both the report and
presentation.
Make a video of you/the group presenting your corporate strategic plan to either the banks or
significant stakeholders. The presentation will be 15 to 20 minutes long. Upload the presentation
to YouTube and email your tutor the link. If working in a group all members must present equally.
No one member presents more than the other members. If you do not want to do a video and
upload via YouTube for privacy reasons, you can present in class. Students must notify your tutor
by email before 9 May if they will be presenting in class.
Only students who have not worked in assignment 1 in a team are eligible to work in a team for this
assignment.
If you decide to work in a team for this assignment, you cannot decide to work individually after week
8.
If working in a team, each member must keep a record or journal of his/her contribution to the report.
This journal is confidential and will be emailed to the tutor individually. You will use your team
discussion forum for communication. Your tutor will give feedback on your ideas and workings
every ten working days if you use this format.
Possible Marks
10%
60%
Page 26 of 31
Subject Guide
Analysis and application of external and internal information
10%
10%
10%
If working individually, marks will be calculated to 20% of overall mark. For example if a student
gained 80/100 for this assignment. This would calculate to 16/20.
Possible
Marks
Content and structure of presentation i.e. Covered all parts of the report
(assignment 1 & 2) and well structured
30%
Word limit:
Structure
Due date:
27 May
Return of Marks:
On release of marks
4
5 A student can be in a group for only one assignment
BBA302 Strategic Management, Semester 2, 2015
Page 27 of 31
Subject Guide
subject.
Students who do not submit the report by the due date and have
not been given special consideration approved by the unit
convener, will be penalised 5% of total possible marks per day
including weekends. i.e. 5% of 20% for report per day
Task
Students complete a comprehensive plan for the implementation of the corporate level, and
business unit level strategies recommended for the organisation in assignment 2, using a report
format. In the implementation plan students must assess what parts of the organisation will need to
change so that their recommended strategies are implemented effectively and efficiently.
If working in a group where students have done different companies for the previous assignments,
the group can decide which company it will use for this assignment.
The report focuses on the implementation of the strategies and will examine the following
implementation topics:
o Structure, culture, reward systems, and leadership style related to implementing the
recommended strategies;
o
Identify and discuss the specific issues related to implementation of strategies in the
business environment (internal and external issues);
The report will also include a discussion/debate and justification of the strategic management
theories and tools used related to implementation, evaluation, and monitoring and control of
strategic plans. You are expected to use academic sources and strategic management textbooks in
addition to your textbook. Marketing textbooks are unsuitable for this report.
Students will use Harvard style referencing in-text and in your reference list.
Only students who have not worked in a team for the previous two assignments are eligible to work
in a team for this assignment.
If working in a team, each member must keep a record or journal of his/her contribution to the report.
This journal is confidential and will be email to the tutor individually. You will use your team
discussion forum for communication. Your tutor will give feedback on your ideas and workings every
ten working days.
If you decide to work in a team for this assignment, you cannot decide to work individually after week
10
strategy implementation.
Page 28 of 31
Subject Guide
Identify and critically examine the issues and ongoing challenges associated with strategic
Possible Marks
10%
60%
10%
10%
10%
If working individually, marks will be calculated to 30% of overall mark. For example if a student gained
60/100 for this assignment. This would calculate to 18/30.
Page 29 of 31
Subject Guide
Any act of plagiarism in an item of assessment is deemed to be the same as cheating and will result in the
item of assessment being disregarded and/or the students suspension or exclusion from the Institute.
Please refer to the Student Diary for penalties regarding plagiarism.
Holmesglen has subscribed to the use of Turnitin Originality Checking. Turnitin allows students and tutors to
evaluate a students assignment by comparing it against continuously updated content databases
(Turnitin2012, viewed 13 June 2011, http://www.turnitin.com/en_us/products/content). The Turnitin Originality
Report provides the opportunity for tutors to compare students submitted work against other students work,
journal articles and web sites. The final report is a submission with colour-highlighted areas of where copying
appears to have occurred.
Individual tutors will assist you with enrolling on Turnitin. Please note that Turnitin is only one method of
detecting and managing plagiarism at Holmesglen. A detailed knowledge of the subject area and the relevant
literature by your tutor is also part of the ongoing process of managing plagiarism and its consequences at
Holmesglen.
The Institute expects that you, as a student, will be honest in your studies and research and that you will not
do anything that will interfere with or frustrate the studies and research of other students.
Plagiarism is:
1.Submitting an assessment item which you have previously used for another class (without permission).
2. Having another person write an assignment or part of an assignment (regardless of payment).
3. Modifying or paraphrasing another persons ideas or writings and submitting the final version as your
own.
4. Having someone rewrite substantial portions of your paper and submitting the final version as your own.
5. Copying phrases, sentences, sections, paragraphs, or graphics from another, and not giving credit by
citing the source.
6. Handing in another persons solution to an exam or an assessment item as your own.
Plagiarism is not:
1.
2.
3.
4.
5.
Students are required to meet 80% minimum attendance in each subject, or, in the case of online
learning, actively participate in discussions. Non compliance with this requirement may impact on your
eligibility to undertake deferred assessment or resubmission of an assessment.
Students must sit tests and exams on the scheduled date(s). Travel or employment arrangements are
not acceptable reasons to request a variation of the assessment date or time.
Participation in class activities may contribute to your final assessment. If you are unable to attend a
class, it is your responsibility to contact your teacher or another class member to find out what you have
missed and to make suitable arrangements to catch up the missed work.
Student withdrawal from a Subject refer to the Course Information Manual and Student Diary.
Advanced Standing, Credit Transfer (CT) or Recognition of Prior Learning (RPL) - refer to the Course
Information Manual and Student Diary.
While care and diligence are taken in structuring activities and class schedules, variation may occur due
to factors beyond the Institutes control. In such instances, where possible, students will be notified in
advance of changes.
Page 30 of 31
Subject Guide
Mark
Description
HD
80 100
High
Distinction
70 79
Distinction
60 69
Credit
50 59
Pass
<50
Fail
Ungraded
Pass
CP
Conceded
Pass
NC
Not Complete
Withdrawn
EX
Exemption
granted on the
basis of credit
transfer or
RPL
Interim grade
pending
supplementary
assessment
Page 31 of 31