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2015

19-11-2015

Email: wkma@hksyu.edu

(2/2011)
(6/2011)
(10/2011)

(12/2011)
2012 (10/2012)
- -
2012 (1/2013)
(8/2013)
(12/2013)
2014 (7/2014)
(12/2014)
2015 (7/2014)
(10/2015)
3

20147149417-20 (94.1%)

20138249217-19 (85.9%)

2014

20127-8549

201110-1211321-30(81.4%)

2012

20116160716-26 (70%)26 (30%)

20112300

20141225120-26 (M=22.22)

2015

20157144317-2096.8%)

(2/2011)
40%
35%

34%

30%
24%

25%
20%

17%

15%

13%

10%

8%
4%

5%
0%

(2/2011)

()
(myTV)

49%
51%

(2/2011)
45%
40%

40%

38%

35%
30%
25%

21%

20%
15%
10%
5%

2%

0%

MSN

Facebook

(2/2011)
2%

98%

(2/2011)
80%

74%

70%
60%
50%
40%
30%
20%

14%

10%

7%

5%

Xanga

0%
Facebook

MSN

(2/2011)
35%
30%
25%

29%

28%

25%

20%
15%
10%
5%

7%

6%

3%

2%

0%

10

(2/2011)

41%
59%

11

20147149417-20 (94.1%)

20138249217-19 (85.9%)

2014

20127-8549

201110-1211321-30(81.4%)

2012

20116160716-26 (70%)26 (30%)

201123001

20141225120-26 (M=22.22)

2015

20157144317-2096.8%)

12

(6/2011)

Yahoo!

7.36

3.94

5.65

7.85 ()

5.24

2.04

5.05

4.74 ()

5.66

3.86

4.75

5.96 ()

2.56

2.43

3.65

4.21 ()

3.23

2.21

3.22

13

(6/2011)

(1 7)

5.81

5.62

5.61

5.51

5.50

14

(6/2011)

(Facebook)

8.37

(Discuss.com)

4.73

(Uwants.com)

4.26

3.38

Xanga

3.07

15

(6/2011)

(1-10)

9.34

9.11

8.58

7.80

7.32

16

20147149417-20 (94.1%)

20138249217-19 (85.9%)

2014

20127-8549

201110-1211321-30(81.4%)

2012

20116160716-26 (70%)26 (30%)

201123001

20141225120-26 (M=22.22)

2015

20157144317-2096.8%)

17

(10-12/2011)
70.00%
60.00%

58.40%
51.30%

50.00%

37.20%

40.00%
30.00%
20.00%

14.20%

10.00%
0.00%

18

(10-12/2011)

(1-7)

6.28

6.27

6.13

6.02

19

(10-12/2011)

29

22

16

616

24

12

380

11

10

253

20


(10-12/2011)

.11

- .05

.27**

.09

- .02

.27**

.11

.08

.26**

** p < .01

21

(10-12/2011)

(1-10)

()

8.42

(- )

7.63

()

5.94

(- )

5.46

(- )

5.44

22

20147149417-20 (94.1%)

20138249217-19 (85.9%)

2014

20127-8549

201110-1211321-30(81.4%)

2012

20116160716-26 (70%)26 (30%)

201123001

20141225120-26 (M=22.22)

2015

20157144317-2096.8%)

23

(6/2011 VS. 2012)


(1 10)
(6/2011)

(1 10)
(7-8/2012)

7.85

8.42

5.96

5.94

Am730

4.97

Am730

5.16

4.77

4.85

4.74

4.48

24

(6/2011 VS. 2012)

(1 7)
(6/2011)

(1 7)
(7-8/2012)

5.81

5.95

5.62

5.67

5.61

5.60

5.51

5.52

5.50

5.52

25

20147149417-20 (94.1%)

20138249217-19 (85.9%)

2014

20127-8549

201110-1211321-30(81.4%)

2012

20116160716-26 (70%)26 (30%)

201123001

20141225120-26 (M=22.22)

2015

20157144317-2096.8%)

26

(2013)
100.00%
90.00%

89.30%

80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%

Facebook

3.10%

3.00%

1.20%

1.00%

2.40%

Instagram

weibo

Youtube

Twitter

Others
27

(1-10)(2013)
8
7

6.93

6
5
4
3
2

4.26

4.07

4.07
3.24

3.2

3.17

2.71

2.53

1.97

1
0

28

(2013)

Sig.

6.81

7.04

.013

4.26

3.90

.000

4.23

3.92

.002

3.33

3.08

.006

2.79

2.30

.000

2.06

1.90

.022

29

20147149417-20 (94.1%)

20138249217-19 (85.9%)

2014

20127-8549

201110-1211321-30(81.4%)

2012

20116160716-26 (70%)26 (30%)

201123001

20141225120-26 (M=22.22)

2015

20157144317-2096.8%)

30

(2014)

(1-10)

()

6.27

()

6.09

App ()

5.82

5.12

4.77

4.76

4.68

myTV ()

4.45

4.36

am730

3.84

31

(2014)

(1-10)

7.66

6.78

4.62

3.61

2.95

32

(2014)

Sig.

8.26

8.73

.000

7.47

8.04

.000

7.22

7.95

.000

6.69

7.47

.000

6.11

.000

5.24

33

20147149417-20 (94.1%)

20138249217-19 (85.9%)

2014

20127-8549

201110-1211321-30(81.4%)

2012

20116160716-26 (70%)26 (30%)

201123001

20141225120-26 (M=22.22)

2015

20157144317-2096.8%)

34

(2015)

(1-10)

6.73

6.32

App ()

6.15

App ()

5.96

App ()

5.41

4.81

4.14

4.09

3.95

3.87

35

(2015)

(1-10)

Whatsapp []

8.51

Facebook []

7.44

Facebook

7.42

Youtube []

7.15

Instagram []

7.14

Youtube

6.34

Whatsapp

5.61

Instagram

5.39

Google+ []

4.15

Google+

3.82

36

(2015)

Sig.

8.19

8.65

p < .001

8.00

8.45

p < .001

7.34

7.91

p < .001

7.35

7.80

p < .001

37

20147149417-20 (94.1%)

20138249217-19 (85.9%)

2014

20127-8549

201110-1211321-30(81.4%)

2012

20116160716-26 (70%)26 (30%)

201123001

20141225120-26 (M=22.22)

2015

20157144317-2096.8%)

38

WHAT IS INTERNET ETHICS?

Norms +

e.g., Wikipedia
e.g., Organization norm
e.g., Social media

Moral principles/values +

Bad language in systems/platforms

e.g., email, blog, forum, chatroom, instant messaging

Cannot remove complaints


Transparency, authenticity, and sincerity,

Law +

Crime, cyber laws


Risk, strangers, steal identity, wrong identity
Respect Copyright
Distribute pornography, being obscene obscenity laws
Sending viruses, spam emails

39

CASES - WIKIPEDIA

Microsoft Wikipedia
[Link] Microsofts payment plan on wikipedia, Jan 24, 2007
(HK) PR? Chinese Wikipedia
, - , 2012-09-21;
, , 2012-09-21;
,, 2012-09-19;
, - , 2012-09-19;
Other news about wikipedia (2011-2012)
, , 2012-09-10;
, , 2012-08-18;
,, 2012-08-04;
,, 2012-07-11
40

CASES - BLOG
Sun Microsystem
Microsoft
Google

41

TELSTRA SOCIAL MEDIA 3RS ORGANIZATION


ENGAGEMENT

Online flip eBook:


http://exchange.telstra.com.au/training/flip.html
Animation
http://www.youtube.com/watch?v=7qbDQ3hsZt8&featu
re=plcp

42

IBM ORGANIZATION ENGAGEMENT

IBM Social Computing Guidelines:

SlideShare:

http://www.slideshare.net/stefanopog/ibm-socialcomputing-guidelines

PDF:

Describe the Social Computing Guidelines IBMers


created for accessing the Social Media outside IBM:

https://www-304.ibm.com/connections/blogs/09100912-b777-4fcf-b726f28424d9dc44/resource/IBMSocialComputingGuidelines.pdf?lang=en_us

Online:

http://www.ibm.com/blogs/zz/en/guidelines.html

43

U.K. SOCIAL MEDIA POLICY GOVERNMENT


ENGAGEMENT
Social Media, which is an introduction to
how government officials can use social media
(available on CivilWiki at http://wiki.gsi.gov.uk).
As well as providing guidance for
communications and policy staff.
Online:
PDF: engaging civil servants

http://coi.gov.uk/documents/Engaging_through_so

cial_media.pdf

44

NZ GOVERNMENT ENGAGEMENT

New Zealand: the best government social media policy


so far comes from New Zealand

http://blogs.gartner.com/andrea_dimaio/2011/12/01/bes
t-government-social-media-guidelines-so-far/

Social Media in Government: High Level Guidance,


targeted to organizations that are trying to decide if
they should use social media in a communications,
community engagement, or a policy consultation
context; and
Social Media in Government: Hand-On Toolbox, targeted
to practitioners who are setting up social media
profiles and using the tools on a daily basis.

45

CONCLUSION
Fair use
Mutual respect
Follow law and order
Internet is designed for sharing
Be CREATIVE!

46

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