Professional Documents
Culture Documents
19-11-2015
Email: wkma@hksyu.edu
(2/2011)
(6/2011)
(10/2011)
(12/2011)
2012 (10/2012)
- -
2012 (1/2013)
(8/2013)
(12/2013)
2014 (7/2014)
(12/2014)
2015 (7/2014)
(10/2015)
3
20147149417-20 (94.1%)
20138249217-19 (85.9%)
2014
20127-8549
201110-1211321-30(81.4%)
2012
20112300
20141225120-26 (M=22.22)
2015
20157144317-2096.8%)
(2/2011)
40%
35%
34%
30%
24%
25%
20%
17%
15%
13%
10%
8%
4%
5%
0%
(2/2011)
()
(myTV)
49%
51%
(2/2011)
45%
40%
40%
38%
35%
30%
25%
21%
20%
15%
10%
5%
2%
0%
MSN
(2/2011)
2%
98%
(2/2011)
80%
74%
70%
60%
50%
40%
30%
20%
14%
10%
7%
5%
Xanga
0%
Facebook
MSN
(2/2011)
35%
30%
25%
29%
28%
25%
20%
15%
10%
5%
7%
6%
3%
2%
0%
10
(2/2011)
41%
59%
11
20147149417-20 (94.1%)
20138249217-19 (85.9%)
2014
20127-8549
201110-1211321-30(81.4%)
2012
201123001
20141225120-26 (M=22.22)
2015
20157144317-2096.8%)
12
(6/2011)
Yahoo!
7.36
3.94
5.65
7.85 ()
5.24
2.04
5.05
4.74 ()
5.66
3.86
4.75
5.96 ()
2.56
2.43
3.65
4.21 ()
3.23
2.21
3.22
13
(6/2011)
(1 7)
5.81
5.62
5.61
5.51
5.50
14
(6/2011)
(Facebook)
8.37
(Discuss.com)
4.73
(Uwants.com)
4.26
3.38
Xanga
3.07
15
(6/2011)
(1-10)
9.34
9.11
8.58
7.80
7.32
16
20147149417-20 (94.1%)
20138249217-19 (85.9%)
2014
20127-8549
201110-1211321-30(81.4%)
2012
201123001
20141225120-26 (M=22.22)
2015
20157144317-2096.8%)
17
(10-12/2011)
70.00%
60.00%
58.40%
51.30%
50.00%
37.20%
40.00%
30.00%
20.00%
14.20%
10.00%
0.00%
18
(10-12/2011)
(1-7)
6.28
6.27
6.13
6.02
19
(10-12/2011)
29
22
16
616
24
12
380
11
10
253
20
(10-12/2011)
.11
- .05
.27**
.09
- .02
.27**
.11
.08
.26**
** p < .01
21
(10-12/2011)
(1-10)
()
8.42
(- )
7.63
()
5.94
(- )
5.46
(- )
5.44
22
20147149417-20 (94.1%)
20138249217-19 (85.9%)
2014
20127-8549
201110-1211321-30(81.4%)
2012
201123001
20141225120-26 (M=22.22)
2015
20157144317-2096.8%)
23
(1 10)
(6/2011)
(1 10)
(7-8/2012)
7.85
8.42
5.96
5.94
Am730
4.97
Am730
5.16
4.77
4.85
4.74
4.48
24
(1 7)
(6/2011)
(1 7)
(7-8/2012)
5.81
5.95
5.62
5.67
5.61
5.60
5.51
5.52
5.50
5.52
25
20147149417-20 (94.1%)
20138249217-19 (85.9%)
2014
20127-8549
201110-1211321-30(81.4%)
2012
201123001
20141225120-26 (M=22.22)
2015
20157144317-2096.8%)
26
(2013)
100.00%
90.00%
89.30%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
3.10%
3.00%
1.20%
1.00%
2.40%
Youtube
Others
27
(1-10)(2013)
8
7
6.93
6
5
4
3
2
4.26
4.07
4.07
3.24
3.2
3.17
2.71
2.53
1.97
1
0
28
(2013)
Sig.
6.81
7.04
.013
4.26
3.90
.000
4.23
3.92
.002
3.33
3.08
.006
2.79
2.30
.000
2.06
1.90
.022
29
20147149417-20 (94.1%)
20138249217-19 (85.9%)
2014
20127-8549
201110-1211321-30(81.4%)
2012
201123001
20141225120-26 (M=22.22)
2015
20157144317-2096.8%)
30
(2014)
(1-10)
()
6.27
()
6.09
App ()
5.82
5.12
4.77
4.76
4.68
myTV ()
4.45
4.36
am730
3.84
31
(2014)
(1-10)
7.66
6.78
4.62
3.61
2.95
32
(2014)
Sig.
8.26
8.73
.000
7.47
8.04
.000
7.22
7.95
.000
6.69
7.47
.000
6.11
.000
5.24
33
20147149417-20 (94.1%)
20138249217-19 (85.9%)
2014
20127-8549
201110-1211321-30(81.4%)
2012
201123001
20141225120-26 (M=22.22)
2015
20157144317-2096.8%)
34
(2015)
(1-10)
6.73
6.32
App ()
6.15
App ()
5.96
App ()
5.41
4.81
4.14
4.09
3.95
3.87
35
(2015)
(1-10)
Whatsapp []
8.51
Facebook []
7.44
7.42
Youtube []
7.15
Instagram []
7.14
Youtube
6.34
5.61
5.39
Google+ []
4.15
Google+
3.82
36
(2015)
Sig.
8.19
8.65
p < .001
8.00
8.45
p < .001
7.34
7.91
p < .001
7.35
7.80
p < .001
37
20147149417-20 (94.1%)
20138249217-19 (85.9%)
2014
20127-8549
201110-1211321-30(81.4%)
2012
201123001
20141225120-26 (M=22.22)
2015
20157144317-2096.8%)
38
Norms +
e.g., Wikipedia
e.g., Organization norm
e.g., Social media
Moral principles/values +
Law +
39
CASES - WIKIPEDIA
Microsoft Wikipedia
[Link] Microsofts payment plan on wikipedia, Jan 24, 2007
(HK) PR? Chinese Wikipedia
, - , 2012-09-21;
, , 2012-09-21;
,, 2012-09-19;
, - , 2012-09-19;
Other news about wikipedia (2011-2012)
, , 2012-09-10;
, , 2012-08-18;
,, 2012-08-04;
,, 2012-07-11
40
CASES - BLOG
Sun Microsystem
Microsoft
Google
41
42
SlideShare:
http://www.slideshare.net/stefanopog/ibm-socialcomputing-guidelines
PDF:
https://www-304.ibm.com/connections/blogs/09100912-b777-4fcf-b726f28424d9dc44/resource/IBMSocialComputingGuidelines.pdf?lang=en_us
Online:
http://www.ibm.com/blogs/zz/en/guidelines.html
43
http://coi.gov.uk/documents/Engaging_through_so
cial_media.pdf
44
NZ GOVERNMENT ENGAGEMENT
http://blogs.gartner.com/andrea_dimaio/2011/12/01/bes
t-government-social-media-guidelines-so-far/
45
CONCLUSION
Fair use
Mutual respect
Follow law and order
Internet is designed for sharing
Be CREATIVE!
46