Timestamp

1.Do you know about Micromax LED TV

10/21/2015 16:59:20 Yes

10/21/2015 18:22:02 No
10/22/2015 13:10:14 Yes
10/22/2015 13:24:25 Yes
10/22/2015 14:16:01 Yes
10/22/2015 19:15:50 Yes
10/22/2015 19:16:06 Yes
10/22/2015 19:18:06 Yes
10/22/2015 19:18:27 No
10/22/2015 19:20:35 Yes
10/22/2015 19:21:45 No
10/22/2015 19:57:21 Yes
10/22/2015 21:43:31 Yes
10/22/2015 21:54:33 Yes
10/22/2015 21:57:14 Yes
10/22/2015 22:27:34 Yes
10/22/2015 23:17:54 No
10/22/2015 23:51:39 Yes
10/23/2015 0:40:35 Yes
10/23/2015 0:52:07 Yes
10/23/2015 13:51:25 Yes
10/23/2015 13:52:35 Yes
10/23/2015 13:53:56 Yes
10/23/2015 14:03:39 Yes
10/23/2015 14:07:11 Yes
10/23/2015 14:11:29 Yes
10/23/2015 14:12:04 Yes
10/23/2015 14:12:06 Yes
10/23/2015 14:12:12 Yes
10/23/2015 14:12:32 Yes
10/23/2015 14:13:28 Yes
10/23/2015 14:13:59 Yes
10/23/2015 14:14:38 Yes
10/23/2015 14:15:08 Yes
10/23/2015 14:15:40 No
10/23/2015 14:16:55 Yes
10/23/2015 14:17:59 Yes
10/23/2015 14:18:51 Yes
10/23/2015 14:49:03 Yes
10/23/2015 17:34:48 Yes
10/23/2015 17:44:18 Yes
10/23/2015 17:44:34 Yes

10/23/2015 19:56:11 Yes

10/23/2015 20:39:49 Yes
10/23/2015 21:11:23 Yes
10/23/2015 22:11:58 Yes
10/24/2015 0:39:19 No
10/24/2015 0:40:47 Yes
10/24/2015 12:51:02 No

2.If Yes,then how did you come to know about it ?

3.How do you percieve Micromax LED brand as?

TV Commercial

Affordable

TV Commercial

Affordable

Online

Affordable

Online

Affordable

Online

Affordable

Online

Affordable

Print ADVT

Affordable

Online

Affordable

I don't know

Affordable

Online

Costly

Retail outlets

Affordable

TV Commercial

Affordable

Online

Value for money

Online

Value for money

Online

Affordable

TV Commercial

Affordable

dnt knw

Value for money

Retail outlets

Affordable

Online

Affordable

Print ADVT

Value for money

Retail outlets

Affordable

Online

Value for money

TV Commercial

Costly

TV Commercial

Value for money

Online

Affordable

TV Commercial

Value for money

TV Commercial

Value for money

TV Commercial

Value for money

TV Commercial

Value for money

TV Commercial

Value for money

TV Commercial

Value for money

Online

Value for money

Print ADVT

Value for money

Online

Costly

Retail outlets

Affordable

Online

Affordable

Online

Costly

Retail outlets

Costly

TV Commercial

Value for money

Online

Affordable

Online

Affordable

Online

Affordable

Online

Affordable

Online

Affordable

TV Commercial

Value for money

Online

Affordable

Retail outlets

Value for money

Online

Affordable
Value for money

4.How would you rate the Picture Quality of Micromax LED?

2
3
4
3
2
3
3
4
1
3
2
3
3
3
3
3
4
4
3
4
3
3
4
4
4
4
4
4
4
3
2
4
4
4
4
3
3
4
3
4
4

3
3
5
2
4
3
4

5.Did you see any TV Commercial of Micromax LED TV ?

No
Yes
No
No
No
Yes
No
No
No
Yes
No
Yes
Yes
No
Yes
Yes
No
No
Yes
No
No
Yes
No
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
No
No

No
No
Yes
No
No
Yes
No

6.When did you see the last Advertisement of Micromax LED ?

1 week ago
1 month ago
never
never
6 months ago
1 month ago
1 week ago
never
never
1 month ago
1 month ago
1 month ago
never
1 month ago
1 week ago
never
never
3 months ago
6 months ago
never
6 months ago
never
1 week ago
never
1 month ago
1 month ago
1 month ago
1 month ago
1 month ago
3 months ago
1 month ago
1 month ago
1 week ago
3 months ago
1 week ago
never
1 month ago
3 months ago
1 month ago
never
never

1 week ago
1 week ago
1 week ago
1 month ago
never
6 months ago
never

7.Did you think LED TV occupies less space ?

No
Yes
No
Yes
Yes
Yes
Yes
No
Yes
No
Yes
Yes
Yes
No
No
Yes
No
No
No
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
No
Yes
Yes
Yes
Yes
Yes

Yes
No
Yes
No
Yes
Yes

8.To find the Purchase intention on Picture quality

LED with HD
LED without HD
LCD
LED with HD
LED without HD
LCD
Medium Quality
Medium Quality
Medium Quality
LCD with HD
LCD
LCD
LED with HD
LED without HD
LCD
Medium Quality
LED with HD
LED with HD
LED with HD
LED with HD
LED with HD
LED without HD
Medium Quality
LED without HD
LED with HD
LED with HD
LED with HD
LED with HD
LED with HD
LED with HD
Medium Quality
Medium Quality
Medium Quality
LCD
Medium Quality
LED without HD
LCD
Medium Quality
LED with HD
LED with HD
LED with HD
LED with HD

LED with HD
LED with HD
LED with HD
LED with HD
Medium Quality
LED with HD
LED with HD

8.Purchase intention on Picture quality [Medium quality]

8.Purchase intention on Picture quality [LCD]

8.Purchase intention on Picture quality [LED without HD]

8.Purchase intention on Picture quality [LED with HD]

Purchase Intention on space

3
2
3
5
4
2
3
3
5
5
2
2
3
3
2
2
5
1
2
4
5
4
3
3
3
3
3
3
3
3
3
3
3
5
4
3
4
1
3
3
3
3

5
2
5
3
4
4
4

Purchase intention on Features

Purchase intention on Price Affordability

5

Comparing with other LED TV brands rate Micromax LED TV ?

Name
2 Sailee
3 Harmeet
4 Aryan
4 JD
2 farheen
3 Vaibhav
2 Sean R
4 Malcolm
2 Shalaka
1 Kuch bhi bharo
3 y should i tell you
3
4 Roshan
3 Aryan
1 Conrad
1 Pooja bokadia
3 sanaya
3 Liz
2 Keyur
3 Alok
4 urvesh
3 vijay
3 vaishali
3 manoj
4 Brisbane
5 riya
5 riya
5 riya
5 riya
5 riya
5 geeta
4 janak
3 devanshi
4 niharika
4 nandish
3 sunny
3 dhiraj
4 chandn
5 Anand mishra
3 Swati
4 Ruhika.shah
4 Ruhika.shah

3 Yogesh Vaidya
3 Krishna muni
5 Minalee S Vetkar
3 Gaurav Adatiya
3 sachin
4 manisha
3 joyal

Gender

Age

Female

20 - 30

Male

20 - 30

Female

20 - 30

Male

20 - 30

Female

20 - 30

Male

20 - 30

Male

20 - 30

Male

20 - 30

Female

20 - 30

Female

41 - 50

Female

20 - 30

Male

20 - 30

Male

31 - 40

Male

20 - 30

Male

20 - 30

Female

20 - 30

Female

20 - 30

Female

20 - 30

Male

20 - 30

Male

20 - 30

Male

20 - 30

Male

31 - 40

Female

31 - 40

Male

20 - 30

Male

20 - 30

Female

20 - 30

Female

20 - 30

Female

20 - 30

Female

20 - 30

Female

20 - 30

Female

31 - 40

Male

31 - 40

Female

41 - 50

Female

31 - 40

Male

50 and above

Male

20 - 30

Male

31 - 40

Female

31 - 40

Male

20 - 30

Female

20 - 30

Female

20 - 30

Female

20 - 30

8.Purchase intention on Picture quality [LED with HD]

Male

20 - 30

Male

20 - 30

Female

20 - 30

Male

20 - 30

Male

31 - 40

Female

31 - 40

Male

20 - 30

uality [LED with HD]

x(Picture quality)

poor quality

medium

LCD

LED without HD

LED HD

LED with HD
LED without HD
LCD
LED with HD
LED without HD
LCD
Medium Quality
Medium Quality
Medium Quality
LCD with HD
LCD
LCD
LED with HD
LED without HD
LCD
Medium Quality
LED with HD
LED with HD
LED with HD
LED with HD
LED with HD
LED without HD
Medium Quality
LED without HD
LED with HD
LED with HD
LED with HD
LED with HD
LED with HD
LED with HD
Medium Quality
Medium Quality
Medium Quality
LCD
Medium Quality
LED without HD
LCD
Medium Quality
LED with HD
LED with HD
LED with HD
LED with HD

5
4
3
5
4
3
2
2
2
5
3
3
5
4
2
2
5
5
5
5
5
4
2
4
5
5
5
5
5
5
2
2
2
3
2
4
3
2
5
5
5
5

LED with HD
LED with HD
LED with HD
LED with HD
Medium Quality
LED with HD
LED with HD
LED with HD

5
5
5
5
2
5
5
5

x(Percieved brand image)

Hypothesis

Affordable

27

Value for money

18

Costly

Affordable
Affordable
Affordable
Affordable
Affordable
Affordable
Affordable
Affordable
Affordable
Costly
Affordable
Affordable
Value for money
Value for money
Affordable
Affordable
Value for money
Affordable
Affordable
Value for money
Affordable
Value for money
Costly
Value for money
Affordable
Value for money
Value for money
Value for money
Value for money
Value for money
Value for money
Value for money
Value for money
Costly
Affordable
Affordable
Costly
Costly
Value for money
Affordable
Affordable
Affordable

1
1
1
1
1
1
1
1
1
3
1
1
2
2
1
1
2
1
1
2
1
2
3
2
1
2
2
2
2
2
2
2
2
3
1
1
3
3
2
1
1
1

1. Null hypothesis (H0): There is no

2. Alternate hypothesis (H1): There

SUMMARY OUTPUT
Regression Statistics
Multiple R
0.099697
R Square
0.009939
Adjusted R Squar -0.011126
Standard Error
0.680759
Observations
49
ANOVA
df
Regression
Residual
Total

Intercept

SS
MS
1 0.2186687467 0.218669
47 21.781331253 0.463433
48
22

CoefficientsStandard Error t Stat

1.777171 0.3149115276 5.643398
5 -0.052782 0.0768398805 -0.68691

Alpha Value
Interpretation

0.05
The P value here is 9.28 which states that it is abo

Conclusion

There is no significant relationship between the pi

Affordable
Affordable
Value for money
Affordable
Value for money
Affordable
Value for money
Affordable

1
1
2
1
2
1
2
1

hesis (H0): There is no significant relationship between the picture quality and the perceived brand image for Micromax LED.
ypothesis (H1): There is a significant relationship between the picture quality and the perceived brand image for Micromax LED

F
Significance F
0.4718458655 0.495514679

P-value
Lower 95% Upper 95% Lower 95.0% Upper 95.0%
9.28779E-007 1.1436508191 2.410691 1.1436508191 2.410691355
0.495514679 -0.207364009
0.1018 -0.2073640095 0.101799787

which states that it is above the significance level 0.05 therefore we accept the null hypothesis.

ationship between the picture quality and the perceived brand image for micromax LED

e for Micromax LED.

mage for Micromax LED.

x(Percieved brand image)

x (Percieved Brand Recall)

Affordable

27 6 months ago

Value for money

Costly

2
3

18 3 months ago
5 1 month ago
1 week ago
never

4
3
2
1

Affordable
Affordable
Affordable
Affordable
Affordable
Affordable
Affordable
Affordable
Affordable
Costly
Affordable
Affordable
Value for money
Value for money
Affordable
Affordable
Value for money
Affordable
Affordable
Value for money
Affordable
Value for money
Costly
Value for money
Affordable
Value for money
Value for money
Value for money
Value for money
Value for money
Value for money
Value for money
Value for money
Costly
Affordable
Affordable
Costly
Costly
Value for money

1
1
1
1
1
1
1
1
1
3
1
1
2
2
1
1
2
1
1
2
1
2
3
2
1
2
2
2
2
2
2
2
2
3
1
1
3
3
2

1 week ago
1 month ago
never
never
6 months ago
1 month ago
1 week ago
never
never
1 month ago
never
1 month ago
1 month ago
never
1 month ago
1 week ago
never
never
3 months ago
6 months ago
never
6 months ago
never
1 week ago
never
1 month ago
1 month ago
1 month ago
1 month ago
1 month ago
3 months ago
1 month ago
1 month ago
1 week ago
3 months ago
1 week ago
never
1 month ago
3 months ago

2
3
1
1
5
3
2
1
1
3
1
3
3
1
3
2
1
1
4
5
1
5
1
2
1
3
3
3
3
3
4
3
3
2
4
2
1
3
4

Affordable
Affordable
Affordable
Affordable
Affordable
Value for money
Affordable
Value for money
Affordable
Value for money
Affordable

1
1
1
1
1
2
1
2
1
2
1

1 month ago
never
never
1 week ago
1 week ago
1 week ago
1 month ago
never
6 months ago
never
6 months ago

3
1
1
2
2
2
3
1
5
1
5

Hypothesis

2)1. Null hypothesis (HO): There is no significant relationship between the percei
2. Alternate hypothesis (H1): There is a significant relationship between the perce

5
4
15
8
14

SUMMARY OUTPUT
Regression Statistics
Multiple R
0.0201555744
R Square
0.0004062472
Adjusted R Square
-0.020861705
Standard Error
1.3222376783
Observations
49
ANOVA
df
Regression
Residual
Total

Intercept
1

1
47
48

SS
MS
F
0.0333951763 0.033395 0.0191013773
82.1706864564 1.748312
82.2040816327

Coefficients
2.4081632653
0.038961039

Standard Error
t Stat
P-value
0.4815796945 5.00055 8.39657E-006
0.2819020202 0.138208 0.8906666926

Alpha Value
Interpretation

0.05
The P value here is 8.39 which states that it is way above the significance level (0.05) the

Conclusion

There is no signiifcant relationship between the precieved brand image and the percieve

elationship between the perceived brand image and the perceived brand recall for Micromax LED.
relationship between the perceived brand image and the perceived brand recall for Micromax LED.

Significance F
0.8906666926

Lower 95%
Upper 95%
Lower 95.0%
Upper 95.0%
1.4393498995 3.376977 1.43935 3.376977
-0.5281526665 0.606075 -0.528153 0.606075

e the significance level (0.05) therefore we accept the null hypothesis .

ed brand image and the percieved brand recall for micromax LED .

Age

Awareness Encoding for Q1 checking the awareness level

Encoding for the age

20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30
20 - 30

Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
No
No
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

1
2
1
1
1
1
1
1
2
2
1
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

20 - 30
20 - 30
31 - 40
31 - 40
31 - 40
31 - 40
31 - 40
31 - 40
31 - 40
31 - 40
31 - 40
31 - 40

Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes

1
2
1
1
1
1
1
1
1
1
2
1

1
1
2
2
2
2
2
2
2
2
2
2

41 - 50
41 - 50
> 50

Yes
Yes
No

1
1
2

3
3
4

> 50

Yes

Age

> 50
20 - 30
31 - 40
41 - 50

Code

Awareness code

4 No
1 Yes
2
3

2
1

H0: There is no
significant difference
Hypothesis
between age of
H1: There is
consumers and
significant difference
Awareness of
between age of
Micromax LED TV.
consumers and
Awareness of
Micromax LED TV.

Age

20 - 30
31 - 40
41 - 50
> 50

Code

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