CISCO - Corporate Identity

toc 7/7/98 11:11 AM Page 1
Table of Contents
Table of
Contents
Table of Contents
Introduction
Positioning
Logos, Branding, and Merchandising
Graphic System
Stationery System
Sales Collateral System
Level 1 Sales Collateral
Level 2 Sales Collateral
Industrial Design
Channel Communications
Trade Shows, Events, and Seminars
Advertising and Direct Marketing
Contact Information
73.0946 Intro 7/2/98 2:16 PM Page 1
C r e a t i ve S t a n d a r d s Introduction
A c o m p e l l i n g c o r p o r at e i d e n t i t y t h at e x p r e s s e s o u r p e rs o n a l i t y a n d l e a d e rs h i p
position in the marketplace is important to Cisco Systems. As the networking industry
becomes even more competitive, the need to establish a strong, global presence is
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increasingly apparent.
Our corporate identity is the face and personality

we present to the global community. It’s as important
as the products and services we provide. Our identity
is the total effect of our logos, products, brand names,
trademarks, advertising, brochures, and presentations—
everything that represents us.
Because the Cisco Systems brand cannot be GO!
compromised, we’ve created this guide to provide
all the pertinent specifications you need to maintain
its integrity.
The guidelines in this document are not meant
to inhibit, but to improve the creative process. By
following these guidelines, the materials you create
will represent Cisco cohesively to the world. You can
view an electronic version of this document on the
Cisco Employee Connection web site at wwwin.cisco.
com/Mkt/corpid/style.html.
We have tried to provide guidelines that are easy
to follow; whenever questions arise, look for more
information on the web or contact Corporate Identity.
Changes to this guide will be provided periodically,
so be sure to update your binder when we send you
new information.
Thank you in advance for your help in following
these simple rules.
Corporate Identity
Introduction
73.0946 Intro 7/2/98 2:16 PM Page 2
C i s c o Positioning Statement
Positioning is how our company is viewed by others in our target marketplace. While we
have goals for positioning ourselves, ultimately our position is what others think and
say about us. We can, however, greatly influence how we are positioned by communicating
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to our external audiences in a clear and consistent way.
Cisco’s positioning statement is as follows: Cisco How do you use the positioning statement? It
Systems is the worldwide leader in networking for should be used anywhere and everywhere that a suc-
the Internet. What does this mean? Our positioning cinct statement of Cisco’s business is required. This
statement has three primary elements: includes presentations, collateral, sales proposals,
trade show booths, and so forth. It should lead off
Our position — the worldwide leader
your other presentations and be the foundation to
Our business — networking which all communicators return. GO!
Our vision— the Internet
Our boilerplate standards
Our company boilerplate is as follows: Cisco Systems,
Our position—the worldwide leader
Inc. (Nasdaq: CSCO) is the worldwide leader in net-
By almost any measure, Cisco is the worldwide leader
working for the Internet. News and information are
in its field. It is the largest or best in terms of revenue,
available at www.cisco.com.
profitability, market capitalization, market share, breadth
The standard description for our Cisco IOS
of products, technology, customer base, customer
software is as follows: Cisco IOS™ software is a
satisfaction, service/support, field sales, expertise, and
platform that delivers network services and enables
so forth. But a leader isn’t just the biggest. A leader
networked applications.
views and responds to industry issues, customer con-
We must be consistent in describing Cisco IOS
cerns, and technology opportunities with greater
software as a platform, not a product, and as an enabler
responsibility and greater credibility. A leader has
of network services and networked applications. It
higher responsibilities and greater stature.
is not necessary to spell out “Internetwork Operating
System”; in fact, we request that you don’t spell it
Our business—networking
out. Also note that as with any trademarked terms,
So, what are we the leader in? It’s networking—giving
that you must use Cisco IOS as a modifier — such as
people access to the information they need by con-
Cisco IOS software platform or Cisco IOS network
necting information devices through intelligent, secure,
services. Never use just “IOS” or “the IOS” .
and reliable networks.
Please help us be consistent in our messaging.
Our vision—the Internet
The Internet is the single most important phenomenon
to occur in information technology since the micro-
processor, and ultimately it may be the biggest IT
revolution ever. At Cisco, we see the Internet as a
tremendously significant and empowering technology
development that will greatly affect the way people
do business, learn, and communicate. We are ready
and able to turn this promise into reality.
73.0946 Intro 7/2/98 2:16 PM Page 3
C i s c o Voice and Tone
An approachable, straightforward, and confident tone best describes the personality

we want to express about Cisco Systems. Following these writing suggestions will help
you achieve this goal:
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• Write in a direct, conversational style.
• Tailor your words to the intended audience.
• Use crisp, active sentences to give more life to the
written word; avoid using passive voice.
• Don’t overuse acronyms.
• Use short, simple words rather than large, cumber-
some ones.
• Use the second person rather than the third person,
GO!
whenever possible.
• Use a minimum amount of jargon and colloquialisms
to make your writing “world ready” and to ensure
ease of use and translation by other countries.
In summary, write simple and direct prose, stressing

our corporate attributes—an open-minded approach
to technology and networking expertise—in an
approachable manner.
In all cases, be sure you use the correct legal name
for Cisco Systems, Inc. for your region or country,
according to the Cisco Systems Corporate Style Guide.
Use “Cisco Systems” when the company is first
mentioned in the text, followed by “Cisco” in subse-
quent references.
The Cisco Systems Corporate Style Guide con-
tains two sections that are helpful to those creating
marketing collateral. These sections are entitled “Style
Guidelines” and “Word Usage.” The Corporate Style
Guide is available on CEC at wwwin.cisco.com/Mkt/
KP/kp_style/sc_style.html or ask for a hard copy from
the Corporate Editor.
73.0946 Intro 7/2/98 2:19 PM Page 4
T h e C i s c o Corporate Tag Line
Cisco believes that the Internet is fundamentally changing the way people work, live, play,
and learn. To communicate this vision, Cisco is strengthening and evolving its corporate
branding efforts, with a new corporate tag line, “Empowering the Internet Generation .sm ”
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Cisco’s new tag line conveys two key concepts:
Associates Cisco with the Internet Emphasizes the importance of the

People within the networking industry know Cisco. Internet Generation
But many more people are familiar with the Internet Our vision is that the Internet will have as profound
and Internet-enabled applications. We need to make an effect on people and society as the Industrial
more people aware of Cisco’s key role with the Internet Revolution did in the 19th century. We are living in
as a provider of backbone and access products and the Internet Generation and are extending it to our
of Web site tools and Internet appliances. children and grandchildren. The Internet Generation GO!
In addition, we want people to realize that Cisco encompasses people, companies, and countries.
products and services make Internet-enabled applica- Those who understand the power of the Internet and
tions possible, and to appreciate that the Internet networked applications will, in our view, be the
can change the way they work, live, play, and learn. long-term winners. So companies and countries—in
Cisco itself is the world’s foremost example of a addition to people—have to see themselves as part
company using the Internet for competitive advantage. of the “Internet Generation.”
The Internet and networked applications will fundamentally change the way people work,
live, play, and learn. We are living in the Internet Generation, which is bringing changes as
great as those created by the Industrial Age (but at a much faster pace).
Shape the future of global networking by creating unprecedented opportunities

and value for our customers, employees, investors, and partners.
End-to-end networking solutions by line of business
The worldwide leader in networking for the Internet
Empowering the Internet Generation
Tag Line
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C i s c o Corporate Tag Line Staging
Cisco Systems wants to use its new corporate tag line, “Empowering the Internet
Generation,” in all of its marketing communications efforts. We’ve designed the tag line
to be used both with the logo and by itself, providing maximum flexibility in our
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efforts to use it frequently.
The Cisco Systems tag line is created using the Sabon Trademarks
font. When incorporating the tag line with the company The Cisco Systems logo is a registered trademark
logo, you must adhere to all other guidelines for use and always appears with a ®. When using the logo
of the Cisco Systems logo. Please follow the staging with the corporate tag line, “Empowering the
indicated below: Internet Generation,” use an SM designation after
the tag line to indicate that it is a service mark.
.5x GO!
With logo:
.5x
1x
.125x
.187x
.3x
.5x .5x .5x
Without logo:
When using the tag line by itself, it should appear in

all black, all blue (PMS 3035), or reversed out. Do
not combine the tag line with any logo other than the
Cisco Systems logo. Do not alter the tag line in any
manner including the typeface, proportions, colors,
or line break. Do not animate, morph, or otherwise
distort its perspective or two-dimensional appear-
ance. Please follow the staging indicated below:
.5x
.187x
.5x .5x .5x

73.0946 Logos, branding... 7/2/98 1:51 PM Page 1
T h e Cisco Systems Logo
The Cisco Systems logo is our signature to the world and must not be compromised.
It is integral to our worldwide corporate identity.
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The Cisco Systems logo is composed of the Univers Spot Color Four-color Process
font logotype appearing above the boxed bridge,

as illustrated at the right. This arrangement is the Color Palette PMS 3035 100C, 0M, 8.5Y, 65K
only version of the logo that can be used and is

Cisco’s legal corporate signature.
PMS 187 0C, 91M, 72Y, 23.5K
The preferred usage is two-color, using PMS 3035
(deep blue) for the boxed bridge and PMS 187 (red)
for the logotype or the equivalent CMYK (process
match) colors as noted on this page. In one-color
PMS Cool
Gray 2
0C, 0M, 0Y, 11.5K GO!
printing, the logo can be either black, PMS 3035, or
Cool Gray 2. The vertical bridge “tines” must always
be the color of the paper you are printing on.
When reversing or knocking out the logo, the
Logotype
boxed bridge element and the words “Cisco Systems”
will be the color of the paper the logo is being printed Boxed bridge
element
on, and the bridge tines will be the color that surrounds Tines
the logo as shown on the next page. Registration

symbol
To ensure enough contrast for viewing the logo,

do not use it on a patterned background or on
one that is too light or too dark. Do not combine the
Cisco Systems logo with any other logo or graphic
element. Do not alter the Cisco logo in any manner
including the typeface, proportions, colors, elements,
or location of any of the text in relation to the boxed
bridge element. Do not animate, morph, or otherwise
distort its perspective or two-dimensional appearance.
Logo
Color
C i sc o Systems Logo C orrect and Incor r ect Us age
Correct uses of the logo are shown below, along with various incorrect uses. Use the
logo according to the standards.
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OK
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Usage
Logo
NO
C i sc o Systems Logo S taging
Cisco’s logo must be staged as illustrated below, where x represents any measured
increment that keeps the overall logo size at .75"(19 mm) wide or greater. Note that .5x is
the minimum amount of clear space that can surround the logo and logotype.
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Standards
.5x
Logo Trademarks
The Cisco Systems logo is a registered trademark
.5x
and always appears with a ®.
1x
.5x
.5x 2.625x .5x

GO!
Minimum Size
The minimum logo size is
.75"(19 mm) wide, excluding
the ®. Please do not reproduce
the Cisco logo in any smaller
size, because it loses impact
and readability.
.75"
Logo
M e rchan d isin g G uidelines
Jackets, pens, hats, T-shirts, sweatshirts, cups, and plaques all spell recognition and
reward. Whether you wear these items on a shopping trip, while gardening, or when
attending a barbecue; or take notes with a Cisco pen in a meeting; or hit Cisco golf balls
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on th e go l f c o urse , you a re bu i l d i n g re co g n i t i o n an d e q u i t y i n t h e c om pa n y. For
this re ason, it is important that you always use the Cisco Systems logo correctly and
prominently on your merchandising items.
The following guidelines will help achieve the best

effect for merchandising items.
The complete Cisco Systems logo (the boxed
bridge element and the logotype) should appear in a GO!
prominent position on all the items you create. On
any type of shirt or jacket, the logo should appear on
the left front pocket rather than on a sleeve or on
the back. On a cap or hat, it should appear on the front
of the cap rather than on the visor.
For silk-screening, the minimum logo width is .75"

Logotype
or 19 mm. An embroidered logo should not appear
Boxed bridge
element smaller than 1.75" or 45 mm wide.
Tines The space directly beneath the logo is reserved
Registration
symbol for use by our partners who offer products, programs,
and services on behalf of Cisco. This group includes
channel partners, resellers, distributors, leasing partners,
When using the Cisco logo on merchandising items, and publishing partners. If you think you have a
it may only be used in the following colors: program that might qualify for this use of the logo,
• In one-color printing, it may appear as all black, all please contact Cisco’s Corporate Identity organization.
deep blue (PMS 3035), all Cool Gray 2, or all white. Otherwise, please leave this space open for our partners.
• In multicolor printing, the boxed bridge element is
deep blue (PMS 3035), the bridge tines are white, and
the “Cisco Systems” logotype is deep red (PMS 187).
No other color variations of the logo are acceptable. Space for
descriptor
In addition, because of the difficulty in executing
it properly, the tone-on-tone version of the logo for
merchandising items has been discontinued.
M e rch an d isin g G uidelines
Your department name, promotional event, or internal Optimum background colors to choose for your
program name should not appear directly below merchandising items include the following:
the logo. The closest placement for these names under • For the multicolor logo and the all-blue or
the logo is one-half the x height of the boxed bridge all-black logos:
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element of the logo. White
Off-whites (cream, beige, stone, canvas)
.5x
Khaki
Light yellows
.5x
Light grays
Burgundy
1x
Chambrays
Denim
.5x .5x .5x
• For the all-white or all-Cool Gray 2 logo:
Navy blue
Royal blue
GO!
The Cisco Systems logo is strong enough to stand on Black
its own and should not be combined with any other Burgundy
logo or graphic element. Deep purple
If merchandising items contain any confidential Hunter green
product information such as a launch code name Deep gray
or date, do not use the Cisco logo on them. Teal
Merchandising items should not give away any Denim
Cisco secrets. • Colors to avoid include:
“Neon” tones
C I S C O D E S K A C C E S S O R I E S
Bright red
Bright yellow
Violets
Orange
Pinks and roses
Kelly or grass greens
If you have questions or have a specific project on
which you are not sure how to use the logo, visit the
Corporate Identity Web site at wwwin.cisco.com/
Mkt/corpid/resource.html or contact a Cisco Corporate
Identity representative. Corporate Identity staff
members are listed at wwwin.cisco.com/Mkt/corpid/
index.html.
w w w . c i s c o . c o m / g i f t
M e rch an d isin g G uidelines
T-shirt, front
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T-shirt, back
C i sc o R eseller an d C ertifie d Part ne r M ar ks
Cisco Systems licenses the use of specially designed marks to its resellers a n d c e rt i f i e d
pa rt n e rs w h e n t h e y a r e ac t i n g o n b e h a l f o f C i s c o. Th e m a r k s a r e bas e d o n t h e
Cisco Systems signature with an additional program descriptor underneath the bridge as
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illustrated on this page.
For certified partners of Cisco products and services, The marks may also print reversed out of a dark
marks have been created for the following certifica- background. When reversing or knocking out the
tions: Partner, Partner—Gold Certified, Partner— marks, the boxed bridge element, the words Cisco
Silver Certified, and Partner—Premier Certified. To Systems, and the partner and certification level type
qualify for using these marks, certified partners must are the color of the paper a mark is being printed
meet the criteria established for their certification on, and the bridge tines are the color that surrounds
levels. They may only use marks for which they have the logo. GO!
achieved certification. To ensure enough contrast for viewing a mark,
Cisco’s Authorized Distributor and Reseller do not use it on a patterned background or on one
program marks are for use by distributors who resell that is too dark or light. Do not combine the Cisco
Cisco products to Cisco’s reseller and certified partners. Systems partner or program marks with any other
In one-color printing, these marks can be either logo or graphic element. Do not alter the Cisco logo
black or PMS 3035 (deep blue). In multicolor printing, in any manner including the typeface, proportions,
the Cisco Systems logotype must appear in PMS 187 colors, elements, or location of any of the text in rela-
(deep red) with the boxed bridge in PMS 3035 (deep tion to the boxed bridge element. Do not animate,
blue), the vertical bridge tines the color of the paper morph, or otherwise distort its perspective or
you are printing on, and the certification descriptor two-dimensional appearance.
in black. Four-color process match is acceptable.
Logotype
Boxed bridge
Tines
Re s e l l e r Partner/certification type
C i sc o R eseller an d C ertifie d Part ne r M ar ks Cor r ect and Incor r ect U s a g e
Correct uses of the marks are shown below, along with various incorrect uses. Use the
marks according to the standards.
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GO!
Usage
Logo
C i sc o R eseller an d C ertifie d Part ne r M ar ks Staging
Cisco Reseller and Certified Partner marks must be staged as illustrated below, where x
represents any measured increment that keeps the overall mark size at .75" ( 19 mm) wide
or greater. Note that .5 x is the minimum amount of clear space that can surround a mark.
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These staging parameters are identical to those established for the Cisco Systems logo.
Staging
In all cases, the reseller or certified partner’s company
logo should appear more prominently than the
Reseller/Certified Partner mark and should be sepa-
rated by the space of one mark width or one inch,
whichever is greatest. The Reseller/Certified Partner
GO!
mark cannot be combined with another logo or
graphical element.
.5x 2.625x .5x
.5x
.5x
1x
.125x
.386x
.3x
.5x
Minimum Size
The minimum mark size is .75"(19 mm) wide, excluding
the ®. Please do not reproduce a mark in any smaller
size, because it loses impact and readability.
Trademark Symbol
The Cisco Systems logo used with the Reseller/Certified
Partner marks is a registered trademark and must
always appear with the symbol ®.
C i sc o R eseller an d C ertifie d Part ne r M ar ks Placement
Where to Use the Reseller/Certified

Partner marks
Web Pages
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The Reseller/Certified Partner marks may be used on
a Reseller/Certified Partner company Web site. On a
Web page or as a launch button, the minimum mark
size is 86 pixels wide.
Advertisements, Direct Mail, and Collateral

A mark may be incorporated into any of the
Reseller/Certified Partner’s advertising, direct mail,
collateral, or other promotional materials for
Cisco products.
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Products
The mark may not be used on any products.
Referring to Partner Certification in Text

A Partner’s certification level may be noted on collat-
eral material or advertising by using phrases like
“a Cisco Systems Partner—Gold Certified.”
Say: XYZ is a Cisco Systems Partner—Gold Certified
Do not say: XYZ Cisco Partner

XYZ Cisco Gold Partner
Additional Information
For additional information on Cisco’s Certified Partner
Program, to obtain logo kits, or to confirm certification
levels, please contact the Cisco Channel Marketing
department.
Ot h e r C isco Program Marks
Cisco Systems strongly believes in developing key relationships and partnerships to

expand the products and services available to its customers. To identify the produ c ts
and services that enhance our offerings and help us broaden Cisco’s brand recognition,
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we have approved a number of other programs and program marks. E xam ples of eac h of
these program marks follow with brief explanations of their applications. Please contact
the appropriate program owner for additional information.
Cisco Global Support Program Nihon Channel Program (Japan only)
GO!
The Cisco Global Support program provides partners

with the framework to deliver consistent and timely
support solutions for multinational businesses. A
global support model enables end customers to effec-
tively gain access to sophisticated service and support
and enables global partners to gain the greatest level
The Nihon Partner program is Japan’s version
of operational efficiencies, thereby significantly low-
of the U.S. and International Partner program. These
ering the cost of doing business. Global Partners have
marks are to be used by our Japanese partners only,
access to a technological backbone of at least three
according to the certification levels they have
strategically located TAC centers around the world.
achieved. For additional information, please contact
Each of these centers includes one comprehensive lab,
Cisco’s ICON Marketing organization.
offers remote access on a 24 x 7 basis, and supports
most major languages spoken within the theater or
region. English-speaking engineers are also available Cisco Training Partner Program
in all centers for worldwide after-hours support.
The Global Support program provides the competitive
advantage and differentiation needed in today’s
competitive multinational market. For more informa-
tion, please contact the Channel Development
Program group.
Cisco’s Training Partner program is for training
partners who have agreements with Cisco to offer
Cisco networking technology, product, platform,
and update training. Three levels of service have been
established: Associate, Distinguished, and Senior. To
qualify for using these marks, training partners must
meet the criteria established for their service levels.
They may only use the marks for which they quali-
fy. Please contact the Worldwide Training organiza-
tion for additional information.
Ot h e r C isco P rogram Marks
ATM Associate Program
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The ATM Associate program is a joint interoper-
ability, marketing, and reference-selling program. It
is designed to make it easier and less expensive for
customers to use ATM technology to upgrade
their networks and integrate voice, video, and data
into a single, multiservice infrastructure. Only those
vendors who have signed license agreements for the
ATM Associate program may use this mark. Please
GO!
contact Cisco’s Enterprise line of business for
additional information.
Cisco Multimedia Associate Program
The Multimedia Associate program was established

as a multimedia alliance between Cisco and the Institute
for Information Industry (III), located in Taiwan, to
offer customers more complete multimedia solutions.
Together, Cisco and III help major Taiwanese manu-
facturers develop and promote Cisco multimedia-
enabled applications for their products.
Cisco will provide Cisco branding certificates
after the Taiwanese vendors’ products pass the
conformance tests performed and supervised by the
III engineers in the Cisco-III Multimedia Lab in
Taiwan. Currently, III is the only vendor with autho-
rization to use this mark. Please contact Global
Alliances for additional information.
O t h er C isco P rogram Marks
Enterprise Associate Program
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The Enterprise Associate program is a joint marketing,
technology, and compliance initiative. Under this
initiative, companies whose products complement
and are interoperable with Cisco IOS® networks can
use the Enterprise Associate mark in their marketing
and advertising materials. Additionally, this initia-
tive gives Cisco Systems and participating companies
the opportunity to jointly develop and enhance net-
GO!
working functions for customers. Only those vendors
whose products pass the conformance tests required
by Cisco and have signed license agreements for the
Enterprise Associate program may use this mark.
Please contact Cisco’s InterWorks Business Unit
Marketing organization for additional information.
Cisco Press
Cisco Press is a venture between Cisco and Macmillan

Publishing to publish a series of books on networking.
Only Macmillan Computer Publishing currently has
authorization to use this mark. Please contact Cisco’s
Central Documentation Services department for
Cisco Networking Academies Program
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The Cisco Networking Academies program was
designed to provide educational institutions with the
opportunity to certify high school and college students
in network design and operations by providing
curriculum and equipment support. Only those
institutions that have agreements with Cisco Systems
may use this mark. Please contact the Education
Marketing organization for additional information.
GO!
Cisco Capital
Cisco Capital is a leasing program for Cisco

products. Only leasing companies that have signed
agreements with Cisco are authorized to use this
mark. Please contact Cisco Financial Services for
Cisco Professional Services

Provider Program
Cisco’s Professional Services Provider program

offers a suite of customized services for every phase
of a customer’s network life cycle: planning, design,
implementation, and operation. Only vendors who
have signed agreements for the Professional Services
Provider program may use this mark. Please contact
Customer Advocacy for additional information.
Cisco Certified Internetwork Expert
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The Cisco Certified Internetwork Expert (CCIE)
program is a high-level certification program
designed to provide engineers with the internetworking
expertise required in today's rapidly changing infor-
mation systems environment. Only those engineers
who pass the demanding CCIE certification test are
allowed to use this personal certification badge on
GO!
their business cards. Please contact the Customer
Advocacy organization for additional information
about this program.
C i sc o Powered Network Mar k
Th e C i s c o P ow e r e d N e t wo r k m a r k i s to b e u s e d e xc l u s i v e ly b y au t h o r i z e d s e rv i c e
providers who meet the criteria for quality, service, and Cisco equipment as described in
the Cisco Powered Network program guidelines. This mark communicates that the service
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provider has an end-to-end network based on Cisco products and services that ensures a
high degree of security, reliability, and performance.
The Cisco Powered Network mark is composed of Spot Color Four-color Process
the Univers font logotype and the boxed arrow element,

as shown in the graphic at the right. Please use the Color Palette PMS 187 0C, 91M, 72Y, 23.5K
camera-ready art provided by Cisco Systems. Do not

alter the Cisco Powered Network mark or change
the size or location of the type in relation to the boxed PMS 3035 100C, 0M, 8.5Y, 65K GO!
arrow element.
The Cisco Powered Network mark can be used 0C, 0M, 0Y, 100K
BLACK
in black, PMS 3035 (deep blue), or PMS 187 (dark
red); four-color process match is acceptable.
The arrowhead within the box is the same color
as the paper the mark is printed on. When reversing
Arrowtail Box
or knocking out the mark, the box, arrowtail, and Arrowhead
logotype are the color of the paper the mark is being

printed on, and the arrowhead is the same color that Logotype
surrounds the mark. Trademark symbol
To ensure enough contrast for viewing the mark,

do not use it on a patterned background or on one
that is too light or too dark. Do not alter the Cisco
Powered Network mark in any manner including the
size of typeface, proportions, colors, elements, or
location of the text in relation to the boxed arrow
element. Do not animate, morph, or otherwise distort
its perspective or two-dimensional appearance. Do
not combine the Cisco Powered Network mark with
any other logo or graphic element.
Powered
Network
C i sc o Powered Netwo rk M ar k Cor r ect and Incor r ect Us age
Correct uses of the mark are shown below, along with various incorrect uses. Use the
mark according to the standards.
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OK
GO!
Usage
NO Logo
C i sc o Powered Network M ar k Staging
Staging
The Cisco Powered Network mark must be staged as
illustrated here, where x represents any measured
increment that keeps the overall logo size .75" (19 mm)
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or greater. Note that .5x is the minimum amount of
clear space that can surround the mark.
The service provider company’s logo should appear
more prominently than the Cisco Powered Network
mark. The Cisco Powered Network mark should be
separated from the service provider’s logo by the space
of one Cisco Powered Network mark width or one inch,
whichever is greatest.
Minimum Size
The minimum size for the Cisco Powered Network GO!
mark is .75" (19 mm). Please do not reproduce the
Cisco Powered Network mark in any smaller size,
because it loses impact and readability.
Trademark
The Cisco Powered Network mark is a trademark
of Cisco Systems and must always appear with a
™ symbol.
.5x .825x 3.175x .5x

.125x
1x
.375x
.5x
C i sc o Powered Network M ar k Placement
Where to use the Referencing in Text

Cisco Powered Network mark In text, qualifying service providers can refer to the fact
that their services run on Cisco Powered Networks.
Web Pages
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The Cisco Powered Network mark may be used on Say: XYZ data services run on a Cisco
qualifying service providers’ Web pages next to or Powered Network
for products or services running a Cisco Powered
Network. On launch buttons, the minimum mark Do not say: XYZ Cisco Network
size is 90 pixels wide. XYZ Cisco Powered Network product
Advertisements, Direct Mail, and Collateral Additional Information

The mark may be used in any of the service providers’ For additional information on the Cisco Powered
advertising, direct mail, collateral, or other promo- Network program, please contact the Service Provider
tional materials for products or services running on Marketing organization within Cisco.
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Cisco Powered Networks.
Product Names
The Cisco Systems and the Cisco Powered Network
names or marks or any potentially confusing varia-
tions may never be incorporated as part of the name
of a product or service of the service provider.
Documentation
The Cisco Powered Network mark should appear on
the front cover and spine of documentation for products
or services that run on a Cisco Powered Network.
Video
The Cisco Powered Network mark is available as
an animation with sound for use in broadcast media
(radio and TV) by authorized service providers.
C i sc o NetWorks Mark
The Cisco NetWorks ingredient mark is designed for the exclusive use of key partners
whose products incorporate Cisco Network Foundation Technologies to ensure reliable
connectivity in the network and interoperability with Cisco-designated systems.
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The Cisco NetWorks mark is composed of the Univers Spot Color Four-color Process
font logotype and the boxed arrow element, as

shown at the right. Please use the camera-ready or Color Palette PMS 3035 100C, 0M, 8.5Y, 65K
soft-copy art provided by Cisco Systems.

In one-color printing, the Cisco NetWorks mark
PMS 187 0C, 91M, 72Y, 23.5K
can be used in black, PMS 3035 (deep blue), PMS
187 (deep red), or PMS Cool Gray 2. The arrowhead
is the same color as the background color the mark PMS Cool
appears on. In two-color printing, the boxed arrow Gray 2
0C, 0M, 0Y, 11.5K
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element (box and arrowtail) appears in PMS 3035
(deep blue) and the text “Cisco NetWorks” in PMS
187 (deep red). The arrowhead is the same color as
the background color the mark appears on.
When reversing or knocking out the mark, the box,
arrowtail, and logotype are all the color of the paper
the mark is being printed on, and the arrowhead is the
same color that surrounds the mark.
To ensure adequate contrast for viewing the mark,
do not use it with a patterned background or one
that is too light or too dark for it to read well. Do
not alter the Cisco NetWorks mark in any manner
including the typeface, proportions, colors, elements,
or location of any of the text in relation to the boxed
arrow element. You may not animate, morph, or
otherwise distort its perspective or two-dimensional
appearance. Do not combine the Cisco NetWorks
mark with any other logo or graphic element.
C i sc o NetWorks Mark C or r ect and Incor r ect Us age
Correct uses of the mark are show below, along with various incorrect uses. Use the
logo according to these standards.
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OK
GO!
Usage
NO
Mark
C i sc o NetWorks Mark S taging
Staging
The Cisco NetWorks mark must be staged as illus-
trated here, where x represents any measured increment
that keeps the overall logo size .75" (19 mm) or
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greater. Note that .5x is the minimum amount of clear
space that can surround the mark.
The licensee’s company logo should appear more
prominently than the Cisco NetWorks mark. The
Cisco NetWorks mark should be separated from the
licensee’s logo by the space of one Cisco NetWorks
mark width or one inch, whichever is greatest.
Minimum Size
The minimum size for the Cisco NetWorks mark is
.75" (19 mm). Please do not reproduce the Cisco
GO!
NetWorks mark in any smaller size, because it loses
impact and readability.
Trademark
The Cisco NetWorks mark is a trademark of Cisco
Systems and must always appear with a ™ symbol.
.5x .825x 3.175x .5x

.125x
1x
.4x
.5x
C i sc o NetWorks Mark P lacement
Where to use the Cisco NetWorks mark Advertisements, Direct Mail, and Collateral
The mark may be used in any of the licensees’ adver-
Hardware tising, direct mail, collateral, or other promotional
The Cisco NetWorks mark should be placed on the materials for products that incorporate Cisco Network
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front viewing plane of the licensee’s product. Do not Foundation Technologies.
place the mark on the top, bottom, or sides of the
product or on any peripheral components. The mark Product Names
should never be obstructed by another label or sticker. The Cisco Systems and the Cisco NetWorks names or
The mark should be printed directly onto the marks or any potentially confusing variations may
product using conventional methods such as silk- never be incorporated as part of the name of a product
screening or pad printing, or it can be molded in. or service of the licensee’s company.
The mark should not be placed on the product using
a label or sticker. Documentation
The Cisco NetWorks mark should appear on the front
Software Packaging cover of documentation for products or services that
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The Cisco NetWorks mark should be printed on the incorporate Cisco Network Foundation Technologies.
front viewing panel of the licensee’s software package.
The mark should never be obstructed by another Referencing in Text
label or sticker. The mark should not be placed on In text, licensees may refer to the fact that their product
the package using a label or sticker. incorporates Cisco Network Foundation Technologies
by using phrases such as “incorporates Cisco Network
Startup Screens Foundation Technologies.” On all such materials, the
For software products containing Cisco Network licensee’s product or service name must appear more
Foundation Technologies, the mark should appear at prominently than the Cisco NetWorks mark by putting
the first startup screen and should remain on screen it in a different color or on a different line. This
for the duration of the bootup procedure. requirement is important to avoid any implication
that the product is manufactured or supported by
Shipping Cartons Cisco Systems.
The Cisco NetWorks mark should appear on the top
surface of shipping cartons. The mark should never Say: XYZ product incorporates Cisco Network
be placed on the bottom of a shipping carton or be Foundation Technologies
obstructed by other stickers or tape. The mark should
be printed directly onto packaging and should not be Do not say: XYZ company Cisco NetWorks product
placed on the package using a label or sticker.
Additional Information
Web Pages For additional information on the Cisco NetWorks
The Cisco NetWorks mark may be used on licensees’ program, please contact the Global Alliance Marketing
Web pages next to products that incorporate Cisco organization within Cisco.
Network Foundation Technologies. On launch buttons,
the minimum mark size is 90 pixels wide.
C i sc o IOS Techn o lo gies Ingr edient M ar k
The Cisco IOS Technologies mark is designed exclusively for use by manufacturers and
developers who have license agreements with Cisco Systems to incorporate Cisco IOS
software technologies into their products. The mark placed directly on those manufac-
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turers’ and developers’ products, packaging, and promotional materials signifies to their
customers that these products contain Cisco technology.
The Cisco IOS Technologies ingredient mark is com- Spot Color Four-color Process
posed of the Univers font logotype and the boxed
arrow element as shown. Please use the camera-ready Color Palette PMS 187 0C, 91M, 72Y, 23.5K
art provided by Cisco Systems.

In one-color printing, the mark should be black;
when printing two or more colors, use PMS 187 (red) BLACK 0C, 0M, 0Y, 100K
GO!
for the box and arrowtail and black for the type or
the equivalent CMYK (process match) colors as noted
on this page. The arrowhead within the box is the Arrowtail Box Trademark symbol
same color as the paper the mark is printing on. Arrowhead
When reversing or knocking out the mark, the

box, arrowtail, and logotype are the color of the Logotype
paper the mark is being printed on, and the arrow-

head is the same color that surrounds the mark.
To ensure enough contrast for viewing, do not use
the mark on a patterned background or on one that
is too light or too dark for the logo to read well. Do
not alter the Cisco IOS Technologies mark in any
manner including the size of typeface, proportions,
colors, elements, or location of the text in relation to
the boxed arrow element. You may not animate,
morph, or otherwise distort its perspective or two-
dimensional appearance. Do not combine the Cisco
IOS Technologies mark with any other logo or
graphic element.
Cisco IOS
C i sc o IOS Tech n o lo gies M ar k Cor r ect and Incor r ect Us age
Correct uses of the mark are shown below, along with various incorrect uses. Use the
mark according to the standards.
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OK
GO!
Usage
NO
Logo
C i sc o IOS Tech n o lo gies M ar k Staging
Staging
The Cisco IOS Technologies mark must be staged as
illustrated here, where “x” represents any measure-
ment that keeps the overall mark size at 1"(25 mm)
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or greater. Note that .5x is the minimum amount of
clear space that can surround the mark.
The licensee’s company logo should appear more
prominently on the product or materials than the Cisco
IOS Technologies mark. The Cisco IOS Technologies
mark should be separated from the licensing company’s
logo by the space of one Cisco IOS Technologies mark
width or 1"(25 mm), whichever is greatest.
.5x .825x 4.5x .5x

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.5x
1x
.25x
.45x
.5x
Minimum Size
The minimum ingredient
mark size is 1"(25 mm) wide
excluding the ™. Please do
not reproduce the Cisco IOS
1"
Technologies mark in any
smaller size, because it loses
impact and readability.
Trademark
The Cisco IOS Technologies mark is a trademark
of Cisco Systems and must always appear with
a ™ symbol.
C i sc o IOS Tech n o lo gies M ar k Placement
Where to use the Advertisements, Direct Mail, and Collateral

Cisco IOS Technologies mark The mark may be used in any licensee advertising,
direct mail, collateral, or other promotional materials
Hardware for products containing Cisco IOS Technologies.
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The Cisco IOS Technologies mark should be placed For multiple product advertisements, the mark
on the front viewing plane of the licensee’s product. must be placed next to the product containing Cisco
Do not place the mark on the bottom of the product IOS Technologies. As an alternative, you may place
or on any peripheral component. The mark should an asterisk (*) next to each qualifying product and
never be obstructed by another label or sticker. another asterisk next to the mark with a supporting
footnote stating “Contains Cisco IOS Technologies.”
Software Packaging In the case of collateral, the mark should appear
Place the Cisco IOS Technologies mark on the front on the back cover or back page only.
viewing panel of the licensee’s software package. The
mark should never be obstructed by another label or Product Names
sticker. The Cisco Systems and the Cisco IOS Technologies
GO!
names or marks or any potentially confusing varia-
Startup Screens tions may never be incorporated as part of the name
For software products containing Cisco IOS of a product or service of the licensee’s company.
Technologies, the mark should appear at the first
startup screen and should remain on for the duration Documentation
of the bootup procedure. The Cisco IOS Technologies mark should appear on
the front cover and spine of documentation for prod-
Web Pages ucts that contain Cisco IOS Technologies.
The Cisco IOS Technologies mark may be used on the
licensee’s Web pages next to or for products contain-
ing Cisco IOS Technologies. On launch buttons,
the minimum mark size is 86 pixels.
Shipping Cartons
The Cisco IOS Technologies mark should appear on
the top surface of shipping cartons. The mark should
never be placed on the bottom of a shipping carton
or be obstructed by other stickers or tape.
C i sc o IOS Tech n o lo gies Text Refer ences
Referencing Cisco IOS Technologies in text

In text, the inclusion of Cisco IOS Technologies in
the licensee’s product may be noted on packaging,
collateral material, or advertising (but not included in
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the product name) by using phrases such as “includes
Cisco IOS Technologies.” On all such materials, the
licensee’s product name must appear more prominent-
ly than that of Cisco IOS Technologies and should be
visually distinguished from Cisco IOS Technologies by
putting it in a different font or color or on a different
line. This is important to avoid any implication that
the licensed product is manufactured or supported by
Cisco Systems.
Here are some examples:

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Say: XYZ includes Cisco IOS Technologies
Do not say: XYZ IOS product

XYZ Cisco IOS Technologies
The following standard language must be included in all

product literature:
This product contains selected elements of the Cisco

IOS Technologies that provide _______ capabilities.
C i sc o IOS Wordm ark
The Cisco IOS software wordmark is available for Spot Color Four-color Process
use in networking diagrams and presentations to

highlight the presence of the Cisco IOS platform Color Palette BLACK 0C, 0M, 0Y, 100K
within a networking environment. This wordmark
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is not to be used in product collateral, text refer-
ences, software and hardware packaging, press
releases, direct mail or advertising, electronic publica-
tions, or on products.
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Tra d e mark P olicy
Cisco’s trademarks are valuable assets that must be selected and used carefully. Please
adhere to these policies and guidelines for protecting our trademarks on product,
program, and service names.
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Cisco defines a trademark as a word (for example, Notices
Cisco), a design (such as the Cisco bridge logo), a tag Please include the following notices on all Cisco mar-
line (“Empowering the Internet Generation”)—or any keting materials. Note that the trademark list consists
combination of these elements adopted by Cisco of the trademarks used in a particular document plus
Systems to identify the company and its products and Cisco, Cisco Systems, and the Cisco Systems logo, which
to distinguish it from competitors. are always listed.
Trademarks should be used as adjectives, not
nouns (for example, Cisco IOS software, not Cisco Copyright Notice
IOS). If they are used as nouns, they may become Copyright 199X Cisco Systems, Inc. All rights reserved.
GO!
generic and no longer protectable (for example, Printed in USA. xxx and xxx are trademarks, xxx is
“aspirin,” and “Kleenex”). a service mark, and Cisco, Cisco Systems, the Cisco
Systems logo, and xxx are registered trademarks of
Registration and Trademarks Cisco Systems, Inc. in the U.S. and certain other countries.
Cisco owns trademark rights to the Cisco Systems All other trademarks mentioned in this document are
name and logo, the Cisco IOS Technologies name the property of their respective owners.
and logo, the Cisco Powered Network logo, and the
Cisco NetWorks logo. We own service marks on the Trademark Listing
tag lines “Empowering the Internet Generation” and A list of current Cisco trademarks can be requested
“Changing the way we work, live, play, and learn.” from the Corporate Editor. They can also be found
In addition, we own exclusive rights to a number of on the Corporate Identity Resources Page at
product family and product names as indicated on wwwin.cisco.com/Mkt/corpid/TM LIST.HTM.
the next page. Our rights are protected and strength- Only those trademarks designated as registered
ened when our trademarks are used properly. should use the symbol ®. All other claimed Cisco
Cisco’s naming strategy emphasizes Cisco as our trademarks should be denoted with the symbol ™.
corporate brand and employs descriptive terminology Service marks are denoted with the SM symbol.
for product, program, and service names. Departments
that have new products, programs, or services should
™
contact Central Naming Service at naming@cisco.com
to begin the naming process.
Tra d e mark Policy
The following is a list of trademarks currently used by Cisco Systems, Inc. organized to
i d e n t i f y t h o s e m a r k s t h at h av e b e e n r e g i s t e r e d w i t h t h e U n i t e d Stat e s Pat e n t a n d
Trademark Office.1
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Registered Trademarks (®) Unregistered Trademarks (™)
BPX AccessPath Packet
Catalyst AtmDirector PIX
Cisco CCIE logo Point and Click Internetworking
Cisco IOS CD-PAC Policy Builder
Cisco IOS logo Centri RouteStream
Cisco Systems Cisco Capital logo Secure Script
Cisco Systems logo CiscoLink SMARTnet
Enterprise/Solver Cisco NetWorks logo SpeedRunner
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EtherChannel Cisco Powered Network logo Stratm (use with “technology”
FastHub Cisco Press logo at first mention)
FastPacket ClickStart StreamView
ForeSight ControlStream The Cell
FragmentFree DAGAZ TrafficDirector
IPX Fast Step TransPath
LightStream FireRunner VirtualStream
MICA (use with “technologies” IGX VlanDirector
at first mention) JumpStart Workgroup Director
Phase/IP Kernel Proxy Workgroup Stack
StrataSphere LoopRunner
StrataView Plus MGX Unregistered Service Marks (SM)
SwitchProbe Natural Network Viewer Changing the way we work, live,
NetRanger play, and learn.
NetSonar Empowering the Internet Generation
The boilerplate statement that goes at the end of

marketing documents should list only the marks
that are used in the document (plus Cisco, Cisco
Systems, and the Cisco Systems logo which are
always listed). They should appear in the following
order: trademarks first, then service marks, then
registered trademarks. The correct verbiage is: “xxx
and xxx are trademarks, xxx is a service mark, and
xxx, xxx, and xxx are registered trademarks of Cisco
Systems, Inc. in the U.S. and certain other countries.
All other trademarks mentioned in this document are
the property of their respective owners.”
1
Current list as of 6/98.
73.0946 Graphic System 7/2/98 2:46 PM Page 1
C o l o r P alette
Colors, like typefaces, lead to easy recognition when used consistently. The Cisco Systems
color palette was carefully chosen to give a cohesive identity to everything we design
Colors
from packaging to printed materials.
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The logo colors, PMS 187 and PMS 3035, are the Spot Color Four-color Process
primary colors in the Cisco palette. These colors are

rich and easily readable in a variety of media. Corporate PMS 3035 100C, 0M, 8.5Y, 65K
PMS Cool Gray 2 and PMS 124 provide a

complement to the logo colors and can be used for
PMS 187 0C, 91M, 72Y, 23.5K
all secondary type treatments. Black is also part of
the palette.
We’ve also selected a single color for each line of COOL
business along with the Cisco corporate palette. As

GRAY 2 0C, 0M, 0Y, 11.5K
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additional vertical industries or applications are created,
we will develop color standards for each area. Staying SUPER-
BLACK
40C, 0M, 0Y, 100K
with these color standards will produce an overall look

that says “Cisco Systems” throughout the world.
PMS 124 0C, 27.5M, 100Y, 6K
Market Solutions
Service Provider PMS 221 0C, 100M, 18.5Y, 34K

Cisco
Enterprise PMS 2593 79C, 100M, 0Y, 0K
Small and Medium Business PMS 568 83C, 0M, 56Y, 38K
Vertical Industries
Education PMS 3015 100C, 23.5M, 0Y, 18.5K
Government PMS 554 87C, 0M, 60Y, 65K
IBM PMS 660 91C, 60M, 0Y, 0K

PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035
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PMS Cool PMS Cool PMS Cool PMS Cool PMS Cool PMS Cool PMS Cool
Gray 2 Gray 2 Gray 2 Gray 2 Gray 2 Gray 2 Gray 2
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C i sc o Typography
Typefaces
Like organizations, typefaces have personalities and perform specific functions.
A ltho ugh so me t i me s sub t le , t h e co n s i s t e n t u s e o f t h e sam e t yp e faces a llow s ou r
customers to readily recognize materials from Cisco Systems.
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Univers, Univers Condensed, and Sabon are Cisco’s Sabon Regular
corporate fonts. Univers and Univers Condensed are
sans serif fonts with a classic look that work well Sabon Italic
electronically, scale easily, and should be used as head- Sabon Bold
line fonts. Sabon is a simple, elegant serif font that
Sabon Bold Italic
Serif
provides a good contrast to Univers and is used for
body copy. Do not use Sabon SC Oldstyle numbers. Sabon Small Caps
Both fonts are readily available from Adobe in PC and
Mac formats. The Mac and PC fonts can be located GO!
on our internal web site at wwwin.cisco.com/Mkt/
corpid/fonts.html. Mac and PC fonts can be obtained
internally through the NT Server at CISCO_MAIN/ Univers Light
MAIN_INFO&SVC/WORKGROUPS/CORP ID DESIGN/
PUBLISHED/MAC_FONTS or PC_FONTS.
Univers Light Oblique
Technical documentation and presentations will
continue to use Times, Courier, and Helvetica.
Univers Regular
Univers Oblique Sans
Univers Bold
Univers Bold Oblique
Univers Black
Serif
Univers Black Oblique
Univers Extra Black
Univers Extra Black Oblique
Univers Condensed Light
Univers Condensed Light Oblique
Univers Condensed Regular
Univers Condensed Oblique
Univers Condensed Bold
Univers Condensed Bold Oblique
Univers Ultra Condensed Regular
Univers Ultra Condensed Light
Univers Ultra Condensed Thin
C i sc o Typography
The following are the Cisco Systems typefaces demonstrating their appearance in a variety
of uses. All typefaces used should match these examples.
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Sabon Regular Univers Light Univers Black Univers Condensed
Lorem ipsum dolor sit Lorem ipsum dolor sit amet, Lorem ipsum dolor sit Regular
amet, consectetuer adipisc- consectetuer adipiscing amet, consectetuer Lorem ipsum dolor sit amet,
ing elit, sed diam nonummy elit, sed diam nonummy adipiscing elit, sed consectetuer adipiscing elit,
nibh euismod tincidunt ut nibh euismod tincidunt ut diam nonummy nibh sed diam nonummy nibh euis-
laoreet dolore magna ali- laoreet dolore magna ali- euismod tincidunt ut mod tincidunt ut laoreet dolore
quam erat volutpat. quam erat volutpat. laoreet dolore magna magna aliquam erat volutpat.
aliquam erat volutpat.
Sabon Italic Univers Light Oblique Univers Condensed
Lorem ipsum dolor sit Lorem ipsum dolor sit amet, Univers Black Oblique
amet, consectetuer adipisc- consectetuer adipiscing Oblique Lorem ipsum dolor sit amet,
ing elit, sed diam nonummy elit, sed diam nonummy Lorem ipsum dolor consectetuer adipiscing elit,
nibh euismod tincidunt ut nibh euismod tincidunt ut sit amet, consectetuer sed diam nonummy nibh euis-
laoreet dolore magna ali- laoreet dolore magna ali-
quam erat volutpat.
adipiscing elit, sed
diam nonummy nibh
mod tincidunt ut laoreet dolore
magna aliquam erat volutpat.
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quam erat volutpat.
euismod tincidunt ut
Sabon Bold Univers Regular laoreet dolore magna Univers Condensed Bold
Lorem ipsum dolor sit Lorem ipsum dolor sit amet, aliquam erat volutpat. Lorem ipsum dolor sit amet,
amet, consectetuer adipisc- consectetuer adipiscing consectetuer adipiscing elit,
ing elit, sed diam nonummy elit, sed diam nonummy Univers Extra Black sed diam nonummy nibh euis-
nibh euismod tincidunt ut nibh euismod tincidunt ut Lorem ipsum dolor sit mod tincidunt ut laoreet dolore
laoreet dolore magna ali- laoreet dolore magna amet, consectetuer magna aliquam erat volutpat.
quam erat volutpat. aliquam erat volutpat. adipiscing elit, sed
diam nonummy nibh Univers Condensed Bold
Sabon Bold Italic Univers Oblique euismod tincidunt ut Oblique
Lorem ipsum dolor sit Lorem ipsum dolor sit amet, laoreet dolore magna Lorem ipsum dolor sit amet,
amet, consectetuer adipisc- consectetuer adipiscing aliquam erat volutpat. consectetuer adipiscing elit,
ing elit, sed diam nonummy elit, sed diam nonummy sed diam nonummy nibh euis-
nibh euismod tincidunt ut nibh euismod tincidunt ut Univers Extra Black mod tincidunt ut laoreet dolore
laoreet dolore magna ali- laoreet dolore magna Oblique magna aliquam erat volutpat.
quam erat volutpat. aliquam erat volutpat. Lorem ipsum dolor
sit amet, consectetuer Univers Ultra Condensed Regular
Sabon Small Caps Univers Bold adipiscing elit, sed Lorem ipsum dolor sit amet, consectetuer
Lorem ipsum dolor sit Lorem ipsum dolor sit amet, diam nonummy nibh adipiscing elit, sed diam nonummy nibh
amet, consectetuer consectetuer adipiscing euismod tincidunt ut euismod tincidunt ut laoreet dolore magna
adipiscing elit, sed diam elit, sed diam nonummy laoreet dolore magna aliquam erat volutpat.
nonummy nibh euismod nibh euismod tincidunt aliquam erat volutpat.
tincidunt ut laoreet ut laoreet dolore magna Univers Ultra Condensed Light
dolore magna aliquam aliquam erat volutpat. Univers Condensed Light Lorem ipsum dolor sit amet, consectetuer adipiscing
erat volutpat. Lorem ipsum dolor sit amet, elit, sed diam nonummy nibh euismod tincidunt ut
Univers Bold Oblique consectetuer adipiscing elit, sed laoreet dolore magna aliquam erat volutpat.
Lorem ipsum dolor sit amet, diam nonummy nibh euismod
consectetuer adipiscing tincidunt ut laoreet dolore magna Univers Ultra Condensed Thin
elit, sed diam nonummy aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum-
nibh euismod tincidunt my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
ut laoreet dolore magna Univers Condensed Light
aliquam erat volutpat. Oblique
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
C i sc o Illustration S ystem
C i s c o Sys t e m s h as a g r a p h i c sys t e m bas e d o n i l l u s t r at i o n s t h at a r e d e s i g n e d to b e

“world ready”—that is, easily used by all the geographic regions we serve. The characters
shown in the illustrations are created so as not to depict particular races or cultures,
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and the environments are universal, ranging from small offices to large corporate
enterprises. The perspectives are dynamic, extreme, and powerful, displaying as much
dimension and interest as possible. Ample white space is used to enhance the overall
effect of the illustrations.
The illustration system is based on large, “billboard” Note that some illustrations have been developed
designs that depict a networking environment specific specifically for certain applications or organizations. The
to a market solution. Each billboard is then sectioned Corporate Identity archivist can deliver illustrations GO!
into smaller illustrations or “vignettes” to be used to you on removable media. In addition, Corporate
throughout the promotional materials. Spot illustra- Identity Design Services can create custom illustrations
tions, or portions of vignettes, can also be used. The upon request.
billboard illustrations typically are not used indepen- Please remember to use the color palette consis-
dently except in large trade show booth applications. tently by selecting the correct spot colors by market
Graphic patterns and elements are also available solution or vertical industry that integrate with
to create additional interest and integrate with the the illustration. All illustrations can be reproduced as
illustrations. duotones per specifications outlined later in this guide.
The illustration library can be viewed within the
Cisco Corporate Identity Web site at wwwin.cisco.com/
Mkt/corpid/resource.html.
Billboard
A billboard is a complete, action-

oriented illustration for a particular
product, initiative, or market. Billboards
contain multiple metaphors represent-
ing parts of a given solution. Each is
created as one complex composition
and is not meant to be used as a
whole. Any area may be cropped out
to use as a basis for a vignette. New
billboards can be requested through
Corporate Identity Design Services.
C i sc o Illustration S ystem
Vignette
Vignettes are used for covers and

interiors. They can be started from
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small portions of billboards that
metaphorically represent part of our
business, programs, or products.
They can also be created indepen-
dently if necessary.
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Spot Illustration
Spot illustrations are detailed portions

of the vignettes or billboards, selected
by the designer, that are cropped into
shapes appropriate to the layout
approximately 1 to 11⁄ 4" in diameter.
Spots may be selected from vignettes
used in the project, or they may be
selected from any of the open artwork
vignettes or billboards.
Graphic Element
Graphic elements are used to embellish

the concept of a product, solution,
or market and are nonspecific. They
should accent but never overpower
the vignette. They consist of EPS files
of simple shapes and should be
screened to 3 percent black. New
graphic elements may be requested
through Corporate Identity Design
Services at any time.
Graphic Pattern
Graphic patterns are also available

to create additional interest and inte-
grate with the illustrations.
Th e Cisco G raphic Elem en ts
• Custom for each piece

• Prints 3 percent black
• Element should be overlapped by the vignettes
• The purpose of these elements is to complement the illustrations, not to overpower them.
TO DOWNLOADS
• Available from Corporate Identity Archives at: wwwin.cisco.com/Mkt/corpid/elements.html
GO!
01pyrmd.eps 02brfcse.eps 03switch.eps 04arrows
05entrps.eps 06srv prov.eps 07builds.eps 08gear.eps
08gear.eps 09globe.eps 10lnkbld.eps 11wkstn.eps
12xarrws.eps 13cnsltts.eps 14smbiz.eps 15phone.eps

P h o t ograp hy S tyle and Lib r ar y
Cisco’s photography system uses traditional photography coupled with digital processes
to create contemporary effects. Products are photographed from an angle to showcase
the artistry of the product’s design. Camera angle, positioning, and lighting combine to
TO DOWNLOADS
achieve the final effect.
Standard Product Photography To view a product photo on our web site, go to:
All Cisco products are photographed in color from wwwin.cisco.com/Mkt/corpid/resource.html. To
three standard angles: at three-quarter angle to the order CDs, go to Cisco MarketPlace. Log into CCO
front of the unit, straight on to the front panel, and at www.cisco.com/. Select “Products and Ordering,”
straight on to the back panel. It is typical to show a then go to Cisco MarketPlace, Order for the company,
portion of the top of the product to better indicate Brochures and Documentation Center, Brocdrom.
the shape and depth. Products taller than eye level, GO!
however, do not necessarily show the top. Photography for Collateral
(Level 1 Collateral)
Level 1 collateral uses Cisco standard photography
that has been digitally manipulated. Standard pho-
tography shot at a three-quarter view is scanned in
at high resolution, creating a digital file. The product
image is outlined using Adobe Photoshop, then
dropped out of the existing background and placed
on a new background, typically created from a piece
of a vignette that has been enlarged and lightened.
The area of the background image that is under
and in front of the product is skewed to create a
“surface” effect that the product appears to be
sitting on. Finally, a drop shadow of the product
is created manually.
These photographs are not generally available,
but may be requested for approved usage through
Cisco product photography is currently available in
Corporate Identity.
low-resolution electronic files, 2"x 3" (50 mm x
75 mm) at 150 dpi; as hard-copy photographs, 4"x 5"
(101 mm x 127 mm) transparencies; and as 35-mm
slides. Request product photography through the
Corporate Identity archivist. Low-resolution scans
can be delivered via e-mail (electronic files). Hard
copy is delivered via express mail. Turnaround time
is 72 hours plus shipping time.
Images are available either on a CD or via the
internal web. The CDs contain product images in
three formats: low-resolution GIF for the Web,
medium-resolution JPG for insertion into applications
like PowerPoint, and high-resolution EPS for print.
P h o t ograp hy S tyle and Lib r ar y
Photography for Collateral

(Level 2 Collateral)
For Level 2 collateral, the standard photography is
brought into Photoshop and a duotone is created
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using the black and PMS color of that piece. Curves
for the duotone are typically straight lines; 0-100 for
the black plate, 0-40 for the PMS color plate. The
edge vignettes, rather than having a hard edge.
GO!
Photography for Public Relations

The style of photography used in publications
changes more frequently than standard photography
because of the changing needs of publications and
publishers. It is, therefore, an evolving style. For
details about the current style of PR photography,
please contact the Corporate Identity archivist.
Photography for Presentations

and the Web
Standard photography is available at low resolution
for presentations and the Web. Photography, may be
requested through the Corporate Identity archivist.
How to Schedule a Photo Shoot

Product photography can be initiated by contacting
the Marketing Program Manager, Photography in
Cisco Corporate Identity. The manager will ask
you to fill out a Photo Shoot Request form and a
Shot List and will schedule time with an outside
photo studio. Please allow a lead time of at least
seven to ten working days for the photo shoot.
There may be certain exceptions depending on
timing, location, and availability.
T h e Cisco Icon Library
Icons
Icons for designing network diagrams used in collateral, white papers, data sheets,
presentations, and other materials are also available from Corporate Identity. There is
a wide selection of icons to represent everything from routers and switches to concepts
TO DOWNLOADS
such as telecommuting and data transfer.
The library contains grayscale versions of each icon

that can be translated into color, single color, or Color
black and white.
For any four-color printing, the spot color desig-
nated for the market solution can be used as well as
colors from the corporate palette. When working with Access Server Mobile User Manufacturer Workstation
four-color printing, be sure you convert to CMYK GO!

before going to print.
Single-color icons are preferred in two-color work,
Single Color
while grayscale is used in black and white materials
only. The black and white icons are used primarily in
documentation and on the web.
All icons are Adobe Illustrator EPS files. The
library also contains GIF file icons for PC and many Access Server Mobile User Manufacturer Workstation
UNIX applications.
Please follow these guidelines: Grayscale

• Icons should not be manipulated, resized, or redrawn
except for brackets, clouds, and FDDI rings, which
may be scaled proportionally.
• All lines connecting icons (representing serial, Access Server Mobile User Manufacturer Workstation
Ethernet, direct communication, and so forth) should

be .4-point lines.
• Illustrated “pipes” denoting bandwidth of packets
Black and White
can take on a variety of attributes to be determined
by the diagram designer.
• When using black and white icons, the connecting
line should be placed at the front of the icon to
Access Server Mobile User Manufacturer Workstation
make it appear connected. Be sure that the line does
not interfere with elements of the icon itself or with
text inside the icon.
Icons can be downloaded from wwwin.cisco.com/

Mkt/corpid/icons.html.
We b B an n er and Electronic Us es
To better establish our identity on the Internet and World Wide Web, we’ve designed
templates to lend a recognizable look to all our web designs. Within the template
standards, there is plenty of room for creative solutions to make exciting web pages.
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You should be particularly careful with color and logo treatment, because they can
change when going from print to the web.
To keep logo colors consistent and clean on the web,

please use a properly mapped GIF file. If mapped
GIF files are not used, the bridge “tines” will not be
clear, and the colors will not appear in the proper
Netscape palette.
All banners and web pages should be 504 pixels GO!
wide for both internal and external use. The internal
web is available only to those who have access to
Cisco networks, while the external web can be accessed
by anyone with the proper equipment.
Internal web graphic guidelines are available at
wwwin.cisco.com/Mkt/CorpComm/Webdesign.html.
All external web designers should first contact
Corporate Identity for art direction and further guidelines.
M o d ifying Illustrations for Web Site Us e
Vignettes and spot illustrations must be modified for use on the web; otherwise, they
will not render properly.
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After selecting your desired illustrations, contact
Corporate Identity to help guide you in the process
of making the image web-ready. When this process
is complete, you can use this new version for all
web sites.
Please keep in mind that visual shifts often occur
between a PC platform and a Macintosh platform,
and an illustration’s appearance will vary depending
on the monitor that is used.
GO!
wwwin.cisco
Spot Illustration
A spot illustration as it
appears in print, created
in Photoshop.
Web Illustration
The same spot illustration,

re-rendered using the Netscape
palette of 256 colors.
P re sentatio n s and Multim edia Templates
We have created a variety of presentation templates for your use, whether you are in a
small conference room or a large auditorium with thousands of people. If you follow
our guidelines carefully, your audience will know they’re viewing a presentation
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from Cisco. Simple rules, such as using graphics and illustrations rather than text,
allow the au d i e n c e to f o c u s o n t h e s p e e c h . To o m u c h t e x t c a n b e d i s t r a c t i n g .
Th e r e a r e t wo templates, each optimized for the type and size of your intended audience.
The presentation templates can be found at

wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm.
GO!
Corporate Templates
The following are standard company templates.
Lasers and Color

Viewgraphs
Computer
Projection and
35 mm Slides
P re sen tatio n s and Multim edia Templates
Special Events and Seminar Templates
Lasers and Color

Viewgraphs
TO DOWNLOADS
These templates are for seminar and keynote speakers at large events only.
GO!
Computer
Projection and
35 mm Slides
Templates
C i sc o Video P roduction
In an effort to maintain Cisco Systems’ video production standards, Corporate Identity has
several key vendors in place to standardize and facilitate your productions. Please contact
Corporate Identity early in your planning stages to best take advantage of these resources.
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The following key services are available: Translation
With Cisco customers and partners located through-
Opening and Closing Video Segments out the world, we provide a translation service
A Cisco logo animation has been created as a standard that can dub your videotape into many languages.
introduction or closing for any video production. For a list of the languages currently supported, call
This animation runs approximately 10 seconds and Corporate Identity.
is available in any format. It cannot be altered.
Sound Facility
Production Facilities We have access to a sound stage facility for digital GO!
The key vendors we have selected have full-service recording of voice-over talent, custom music, or
capabilities to produce videos within the United sound effects.
States. Our vendors have sound stages, nonlinear edit
suites, online edit suites, uplink transmission services, Duplication Services
and full staffs offering complete services from pre- to With the growing need for video duplication, we
post-production. In the event our primary vendors have set up a production house for all duplication
cannot satisfy your requirements, we maintain a list requests. Normal turnaround is 48 hours.
of alternatives.
Video Library
Cisco TV Formats We have set up a video library for viewing and
A television template created in PowerPoint, along researching video clips.
with TV-safe colors, guidelines, and icons, is available
for your use. Note: The above list is only a sampling of Corporate
Identity’s ability to help you with your video
Talent productions. If you require a service not listed here,
We have established a “voice of Cisco” for produc- please contact the Presentations group within
tions that require on-screen or voice-over talent. Corporate Identity.
Contact Corporate Identity for more information.
Freelance
Example of CPN Video Donut
We have an extensive list of freelance producers, writers,
directors, camera operators, and production crews.
73.0946 Stationery 7/2/98 2:29 PM Page 1
L e t t e rhead, E n velop es, and Bus ines s Car ds
StationeryFirst impressions last.

Cisco’s corporate identity is often first established with a business card placed in someone's
hand or a letter received by a potential customer. Wherever you are located around
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the world, please use our corporate standards for letterhead, business cards, and
envelopes. Be sure you maintain the color and logo standards depicted elsewhere in this
guide when creating stationery for your office.
2.06" Business Card

.38 .92"
.23"
Size: 3.5" wide x 2" high
.4" Title Format: Title, Department
.52" Jane Doe Font: Sabon, 8.5 points/10 leading , flush left
Regional Manager
NSP Central Region
Paper Stock: Sig-Nature Dull, White, GO!
This hang line will
100# recycled cover
See right Cisco Systems, Inc.
for emboss 170 West Tasman Drive vary according to Emboss Area Placement of 1.15" wide x .65" high;
area San Jose, CA 95134-1706 depth of type
emboss is .3" from left edge and .15"
Direct: 408 526-4100
Fax: 408 526-4000 from top edge. Keyline does not print.
Pager: 800 526-4200 Two-sided cards do not emboss.
.31" ISO
9001 jdoe@cisco.com
REGISTERED www.cisco.com Type will
.17" always align
with bottom
Use of the ISO 9001 logo on our business cards

confirms that Cisco Systems has received ISO 9001
registration. ISO 9000 is the most widely recognized
quality standard worldwide and is a very effective
global marketing tool. ISO 9001 registration allows
Cisco to broaden its appeal to users and meet the ever-
increasing quality demands of today’s marketplace.
Standard Envelope
Size: 9.5" wide x 4.15" high

Font: Company Name, Sabon Bold
Address, Sabon Roman
8.5 points/9.5 leading, flush left
Paper Stock: Neenah Paper, Environment, Writing,
White Wove, 24# recycled
.60" .90" .26"
.65"
.81"
.51" Cisco Systems, Inc.

170 West Tasman Drive
San Jose, CA 95134-1706
Samples shown are not actual sizes.

L e t t e rhead, E n velo p es, and Bus ines s Car ds
Letterhead
Paper Size: 8.5" wide x 11" high

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8.5 points/10 leading, flush left
Paper Stock: Neenah Paper, Environment,
Writing, White Wove, 24# recycled
6.53" 1.9"
.87" 1"
.87" 1"
.56"
Cisco Systems, Inc.
170 West Tasman Drive GO!
San Jose, CA 95134-1706
Phone: 408 526-4000
Fax: 408 526-4100
www.cisco.com
Sample shown is not actual size.

Le t t e rhead, E n velop es, and Bus ines s Car ds A4
It is essential that you always use the correct legal For example, in the U.K., the correct corporate
signature. legal name/signature is “Cisco Systems Limited.”
For legal and tax purposes, it is important that all If you are unsure of your local Cisco entity’s legal
international Cisco locations use their corresponding name/signature, please contact Heidi Stinson in
TO DOWNLOADS
local Cisco entity legal names and signatures on all Cisco’s Corporate Legal department at San Jose
stationery, business cards, and signs displayed at headquarters.
international office sites.
Letterhead
Paper Size: 210 mm x 297 mm

159.6mm
19.1mm 30.6mm GO!
21.7mm 27mm
Cisco Systems Ltd.

17.1mm 3 The Square
Stockley Park, Uxbridge
Middlesex UB11 1BN
Tel: +44 (0) 181 756 8000
Fax: +44 (0) 181 756 8099

L e t t e rhead, E n velo p es, and Bus ines s Car ds A4
A4 52.5mm
Business Card
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9.8mm 23.5mm
6mm Size: 89 mm wide x 51 mm high

10mm
Title Format: Title, Department
13.2mm Jane Doe Font: Sabon, 8.5 points/10 leading, flush left
Regional Manager
This hang line will Paper Stock: Sig-Nature Dull, White,
Cisco Systems Ltd. vary according to
See right depth of type 100# recycled cover
3 The Square
for emboss Emboss Area: Placement of 29 mm wide x 17 mm high;
area
Middlesex UB11 1BN
Tel: +44 (0) 181 756 8000
emboss is 7 mm from left edge and 3 mm
Fax: +44 (0) 181 756 8099 from top edge. Keyline does not print.
Pager: 800 526-4200
ISO
jdoe@cisco.com
Two-sided cards do not have emboss.
9001 Type will
REGISTERED www.cisco.com always align
4.4mm
with bottom
GO!
A4 Envelope
Size: 220 mm x 110 mm

15.6 mm 23.1 mm 6.4

mm
15 mm
19.4 mm
13.1 mm Cisco Systems Ltd.

3 The Square
Middlesex UB11 1BN
Samples shown are not actual sizes.

73.0946 Collateral 7/6/98 9:21 AM Page 1
S a l e s Collateral System
Th e C i s c o c o l l at e r a l sys t e m c o n s o l i dat e s o u r sa l e s c o l l at e r a l d o c u m e n t s i n to a
manageable, cost-effective, and understandable system for our clients, partners, and
customers. It defines content guidelines for print and web sales collateral to ensure
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that each document fits into the overall identity program. This system serves as a guide
for content development managers to use in driving content development and produc-
ing collateral for maximum effectiveness in each medium.
Level 1
The overall consistency of Cisco Systems collateral Level 1 Sales Collateral
materials is defined by graphic standards. It is important
Brochure with Pocket: Market Solutions
to follow the templates to maintain our design integrity.
Enterprise
When designing or producing a brochure, fact sheet, GO!
Service Provider
customer profile, or any other piece of collateral or
Small and Medium Business
packaging, keep the following guidelines in mind:
Brochures: Business Solution
• Allow for plenty of white space in your materials.
Product Line Overview
• Include sidebar elements and be sure they coincide Program Overview
with the correct palette for the market solution Service Overview
connected with them.
Folder: Corporate
• Use a two-grid system consisting of two equal text
block columns parallel to each other. CD-ROMs: CD Package
• Be consistent and correct in your use of Cisco illus- CD Sleeve
trations. Corporate Identity maintains a library CD Face
with illustrations for every market solution initiative.
Level 2
Packaging: Product Package
• If a template exists for your project, use it. If one is
not currently available, ask Corporate Identity to pro- Level 2 Sales Collateral
vide guidance so your project maintains consistency.
Data Sheets: Product (electronic only with
• If you need further clarification, search the listed
exception of fulfillment)
web sites or e-mail or call Corporate Identity.
Fact Sheets: Business Solution
The sales collateral system has three levels. Level 1 Program
collateral is targeted at high-level decision makers and Service
is primarily nontechnical. Level 2 is aimed at technical
decision makers and contains a greater degree of Profiles: Customer
technical content. The third level is for our direct and Industry
indirect sales force and employees to communicate Reports: Business Case
new or changed information about Cisco’s products, Statement of Direction
programs, solutions, or services. Collateral is primarily
accessed electronically via Cisco’s web site and the Level 3 Sales Collateral
Sales Tools CD-ROM. You can review the entire collat-
Electronic Documents
eral system at wwwin.cisco.com/Mkt/ccon/cd/process/
1/collateral_system.pdf.
I m p o r t a n t M i s c e l l a n y for Designers
This information is critical for following the standards contained in this guide and
will help you in preparing comps and projects for print.
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General Figure and Table Titles
For web, fax, or black and white transmissions, delete Figure Title is used for any diagram, screen, or product
all screen tints. All network diagrams and screen shots shot. Table Title is used for tables or charts. Both are
that are in grayscale or color must be created in solid Univers Condensed Light, 7.5/9, flush left. Type aligns
black and white (no screens). with either the column or the illustration. Top rule
Vignettes should only be reduced from their original is .25 point and aligns with columns; rule bleeds off
sizes, not enlarged, or you will lose resolution. page or butts into gutter. Side rule is 1 point; length
varies with length of text. Text is positioned 6 points
Comping Notes in from rules and can print black or color; it should
For Fierys, bump up screen tints from 3 percent to
GO!
remain consistent throughout the document. (Different
17 or 20 percent. titles are necessary for FrameMaker docs.)
SubTitle and Emphasis Medium Heads Spot Color, Four-Color Process,

These head styles are used throughout the collateral and SuperBlack
system. SubTitle (Univers Condensed Bold) is used When on press, match coated PMS for coated stocks
for main points. The Emphasis Medium (Sabon Italic) and uncoated PMS for uncoated stocks.
heads can either precede or follow.
Market Solution Spot Color Four-Color Process
Service Provider PMS 221 U/C 100M, 18.5Y, 34K
Creating Graphics
Enterprise PMS 2593 U/C 79C, 100M
Duotones: Use Photoshop curves PMS 0 = 0 and
Small/Medium Business PMS 568 U/C 83C, 56Y, 38K
100% = 40.6%. (These figures may have to be slightly
IBM PMS 660 U/C 91C, 60M,
adjusted; however, the overall Duotone look is almost
Government PMS 554 U/C 87C, 60Y, 65K
black and white. The PMS should be subtle.) If using
Education PMS 3015 U/C 100C, 23.5M, 18.5K
a full-color original, you may have to adjust bright-
Corporate Palette PMS 187 U/C 91M, 72Y, 23.5K
ness and contrast in areas.
PMS 3035 U/C 100C, 8.5Y, 65K
To feather edges of four-color graphics in
PMS 124 U/C 27.5M, 100Y, 6K
Photoshop, select area to fade out with marquis.
PMS Cool Gray 2 11.5K
Under “Select” in the menu bar, choose “Feather.”
Set 30 to 40 pixels. Under “Select” in the menu bar,
Always use SuperBlack, 40C, 100K, on solid black
choose “Inverse,” make foreground color “White,”
areas and thick rules (4 point and 8 point) whenever
then press Option/delete (you may need to press
printing four-color process. This makes a richer,
Option/delete more than once for a clean fadeout).
darker black.
Marketing Icons
Available from Corporate Identity or wwwin.cisco.
Numbers
Do not use Sabon SC numbers (oldstyle).
com/Mkt/corpid/icons.html. Do not resize icons (only
clouds; keep consistent rule weight). Icons are grayscale
or PMS tints. Rules are .4 point. Type is Univers
Condensed Light, 7/8, upper- and lowercase. Heads
are Univers Condensed Bold, 7/8, upper- and lower-
case.
Specifications
C i s c o Paper Specifications
Text Technical Documentation Covers

Primary: Warren Lustro Dull, 100# Text (recycled) Springhill Incentive, C1S, 10 point (#2 quality sheet)
Secondary: Potlatch Vintage Remarque Velvet 100# (recycled).
Text. Used for Fact Sheets, Business Cases, Statements
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of Direction, Customer Profiles, Industry Profiles, Cisco and the Environment
insides of saddle-stitched brochures. Cisco is committed to the environment and to the
preservation of our natural resources. We encourage
Covers you to design products that can be reused by selecting
Primary: Gilbert Esse, White, 80# Cover recycled and recyclable materials. Reduce ink usage
Smooth (recycled). through less color coverage and thinner applications.
Secondary: Mohawk Navajo 80# Cover. Used Consider using organic, pigment-based inks and avoid
for Brochure Covers, Invitations, four- to colors with toxic metals. Don’t use plastic coatings,
six-page Brochures. foil stamping, plastic windows for envelopes, or syn-
thetic glues and adhesives. When using recycled paper,
CD Holders/Folders use the “Recycled” symbols to promote recycling. GO!
Primary: Gilbert Esse, White, 110# Cover
Smooth (recycled) or C1S, printed on uncoated side
Secondary: Mohawk Navajo 130# double-thick
Cover. Used for Folders, CD Holders, and Brochure
Covers; all have pockets.
Paper
Basics
T h e C i s c o Basic 8.5 x 11 Cover/Back Cover Level 1
Access: Public
Audience: High-Level Decision Makers
Content: Nontechnical
Colors: Four-color process plus overall matte varnish
Stock: Gilbert Esse, White, 80# Cover Smooth
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(recycled) (see Basic Specs for alternative)
Application: Quark or Adobe Illustrator
Vignette, heads and logo all center from this point

left to right.
.5" 4" 4"
.375"
Cisco Solutions
Sidebar: Univers Black, initial caps, 9 pt,
track 37, hangs .375" from top. Type reads
from bottom to top. Content: refer to “Naming Graphic Element: Custom for each piece,
Conventions” section. Black bar and first 3% black. The element is to be overlapped by
.375"
color bar fluctuate length depending on length the vignette. The purpose of this element is to
of title. Black bar prints superblack (40c, 100k); complement the illustration, not to overpower it.
color bars print four-color process or spot
PMS if available. Either of lower bars can be
color of market solution. Delete middle section Vignette: Four-color process illustration with
if it becomes shorter than lower (centered) 8-pt superblack (40C, 100K) border (can be any GO!
section because of length of text. simple shape). Centers left to right from 4-pt rule to
page edge. Vignette centers visually top to bottom,
Always centers vertically .75" high by .5" keeping slightly higher than actual center.
wide to center of 4-pt superblack rule (cen-
5.5"
tered section)
C i s c o Sys t e m s S o l u t i o n s
for the Enterprise Front Cover Title: Sabon Roman SC, 24/28,
The Network of the Future—Today
Track 30 (can adjust size/tracking smaller propor-
Graphic Pattern: Represents in/out flow tionately depending on length of title).
of information. This pattern always bleeds
from center of solution color on page left, Naming: See “Naming Conventions.”
continuing behind illustrations and graphic
element, and bleeds off the right page edge.
Prints 3% black. Title: Sabon Roman SC, 12/30, Track 10, initial caps
.25"
Naming: See “Naming Conventions.”
Cover
Logo: Four-color process or black, depending on

colors available. The logo sits .25" from bottom of
.5" 3.25" .5" 3.25" .5" .5" page and is .75" wide.
Bar and 4-pt rules black, or superblack if printing

four-color process. Bars should wrap from front cover.
No text on back cover.

Logo: size is .75" wide and prints black.
Centered in 8" space.
First Tagline: Sabon Bold, 7.5/11 Corporate Headquarters
Cisco Systems, Inc.
European Headquarters
Cisco Systems Europe s.a.r.l.
Parc Evolic-Batiment L1/L2
Americas Headquarters
Cisco Systems, Inc.
Asia Headquarters
Nihon Cisco Systems K.K.
Fuji Building
San Jose, CA 95134-1706 16, Avenue du Quebec San Jose, CA 95134-1706 3-2-3 Marunouchi
Second Tagline: Univers Condensed USA

World Wide Web URL:
BP 706-Villebon
91961 Courtaboeuf Cedex
USA
Tel: 408 526-7660
Chiyoda-ku, Tokyo 100
Japan
http://www.cisco.com
Tel: 408 526-4000
France
Tel: 33 1 6918 61 00
Fax: 408 526-4646 Tel: 81 3 5219 6000
Fax: 81 3 5219 6010 Four-column text box
Bold, 8/11, Track 40 800 553-NETS (6387)
Fax: 408 526-4100
Fax: 33 1 6928 83 26
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the
Cisco Connection Online Web site at http://www.cisco.com.
AddressHead: Sabon Bold, 7.5/8
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark
Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico AddressBody: Sabon, 7.5/8
Countries: Sabon, 7.5/10, justified. Bullets: The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland
Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,
Sabon, 5-pt baseline shifted, .42 pt. the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the prop-
erty of their respective owners. Lit # XXXXXX 12/96 M
.375" from bottom edge of page

Back Cover
Copyright: Sabon, 5.5/6.5, justified, space
before .111”. This copy, trademark list, Lit #,
printer code, and date will be unique for each
document. Vendors have boilerplate contain-
ing all trademarks; editors will indicate which
ones to include per document.
Basics
T h e C i s c o Basic Grid (All Levels)
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.75" 7" .75" .75" 7" .75"
.75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25".5"
.375" Minimum subtitle hang line

.75" Minimum text hang line
1.5"
GO!
5.5"
11"
1"
.375"
Typical Left-Hand Page Typical Right-Hand Page

N a m i n g C o n v e n t i o n s Sales Collateral Level 1
Sidebar Head Subhead
BROCHURES
Business Solution Cisco Solutions Type of Solution (Product Type, Service, Optional: Further clarification
TO DOWNLOADS
and/or End-User Requirement + Solutions) of the Solution [Sabon Roman SC]
for example, Dialup Access Solutions for
the Enterprise, Support Solutions for Small
and Medium Businesses, Internet Solutions
for Service Providers [Sabon Roman SC]
Programs Cisco Programs Cisco Systems + Program Name (for exam- Optional: Further clarification of content
ple, Cisco Systems SMARTinstall Program) of program(s) (for example, Comprehensive
or Program Name (for long line-length installation for internetworking products)
considerations) [Sabon Roman SC] [Sabon Roman SC]
GO!
Services Cisco Support Cisco Systems + Service Topic (for example, Optional: Further clarification of content
Solutions Cisco Systems Enterprise Support of service(s) (such as Cisco Certified
Solutions) or Service Topic (for long line- Service—The Network Works. No Excuses.)
length considerations) [Sabon Roman SC] [Sabon Roman SC]
Product Line Overview Product Line Product Line Name (for example, The Further clarification of what the product
(PLB) Overview BPX Service Node) [Sabon Roman SC] line offers (such as Building the World’s
Most Efficient and Scalable ATM Networks)
[Sabon Roman SC]
Market Solutions Cisco Solutions Preferred: Cisco Systems + Market + Solutions Further clarification of solutions-focused
Brochure with Pocket (for example, Cisco Systems Enterprise strategy (for example, The Network of the
Solutions). Second Choice: Cisco Systems Future—Today) [Sabon Roman SC]
+ Solutions for the Market (such as Cisco
Systems Solutions for the Enterprise)
[Sabon Roman SC]
FOLDER
Corporate Folder No sidebar text Cisco Systems [Sabon Roman SC] No subhead or slogan (to extend longevity
of folder)
N a m i n g C o n v e n t i o n s Sales Collateral Level 2
Sidebar SubTitle Emphasis
DATA SHEETS
Product Technical Information Product Name [Univers Clarification of what the product
TO DOWNLOADS
(electronic only with Condensed Bold] is/does (such as… Broadband
exception of fulfillment) Switch Module) [Sabon Italic]
FACT SHEETS
Business Solution Cisco Solutions Solution name (+ market) (for Clarification of what the solution
example, Easy Connection Solutions is (such as… for Simplified Access
for Service Providers) [Univers Services) [Sabon Italic]
Condensed Bold]
Program Cisco Programs Program name (for example, Cisco Clarification of what the service is
International Expert Program) (such as Designed for Small and GO!
[Univers Condensed Bold] Medium Businesses) [Sabon Italic]
Service Cisco Support Solutions Service name (for example, Cisco Clarification of what the program
SMARTnet™ Services) [Univers is (such as Servicing Small and
Condensed Bold] Medium Businesses) [Sabon Italic]
PROFILES
Customer Customer Profile (keep generic: do Customer name (for example, BT Clarification on what the profile
not include marketing unit, busi- Laboratories) [Univers Condensed is about from Cisco’s perspective
ness unit, or customer name in Bold] (such as“Using Cisco’s ATM-equipped
sidebar) Routers to Increase Productivity”)
[Sabon Italic]
Industry Industry Profile (keep generic: do Industry + Topic (for example, Clarification on what the profile
not include marketing unit, business Educational Perspectives) [Univers is about from Cisco’s perspective
unit, or industry name in sidebar) Condensed Bold] (such as “Going to School on the
Internet”) [Sabon Italic]
REPORTS
Business Case Business Case Name of business or main point Further clarification of what the
(Short Version) of case (for example, Wide-Area case is about (such as “Bringing
Network Strategy) [Univers ATM to Businesses Worldwide”)
Condensed Bold] [Sabon Italic]
Business Case Business Case Name of business or main point Further clarification of what the
(Extended Version) of case (for example, The Business case is about (such as “Bringing
Case for ATM in the WAN) ATM to Businesses Worldwide”)
[Univers Condensed Bold] [Sabon Italic]
Statement of Direction Statement of Direction Main point of paper (for Further clarification of what the
example, A New Direction for paper is about (such as “Network
Banking Institutions) [Univers Security”) [Sabon Italic]
Condensed Bold]
73.0946 Level 1 sales 7/2/98 12:52 PM Page 1
Level 1
T h e C i s c o Corporate Folder

Size: 9" x 12" folded
Stock: Gilbert Esse, White, 110# Cover Smooth (recycled)
Application: Adobe Illustrator or Quark
TO DOWNLOADS
5" 4.25" 4.25"
12"
Graphic Pattern: See Basic Specs
Bar: See Basic Specs

Naming: No Text
Vignette: See Basic Specs
GO!
C i s c o Sys
1.5" t e m s Graphic Element: See Basic Specs
C i s c o Sys t e m s
Front Cover Title: Sabon Roman SC, 24/28,
Track 30 (can adjust size smaller proportionately
depending on length)
Naming: Cisco Systems
Logo: See Basic Specs

Title: None (to extend longevity of folder)
Cover
9"
.25" spine: adjusts with capacities of pockets
See Basic Specs

12"
Corporate Headquarters European Headquarters Americas Headquarters Asia Headquarters

Cisco Systems, Inc. Cisco Systems Europe s.a.r.l. Cisco Systems, Inc. Nihon Cisco Systems K.K.
170 West Tasman Drive Parc Evolic-Batiment L1/L2 170 West Tasman Drive Fuji Building
Address Block: See Basic Specs San Jose, CA 95134-1706

USA
World Wide Web URL:
16, Avenue du Quebec
BP 706-Villebon
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
3-2-3 Marunouchi
Japan
http://www.cisco.com France Fax: 408 526-4646 Tel: 81 3 5219 6000
Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico
The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland
the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the
property of their respective owners. Lit # XXXXXX 12/96 M
Back Cover
Level 1
T h e C i s c o Corporate Folder (inside)
TO DOWNLOADS
Graphic pattern prints
3% black
GO!
Business card die-cuts

Center on pocket
Computer diecut created

in Adobe Illustrator using
various tints of PMS 3035.
Level 1
T h e C i s c o Solutions Brochure with Pocket (cover)

Size: 8.75" x 11.5"
Stock: Cover: Gilbert Esse, White, 80# Cover Smooth (recycled)
Text: Warren Lustro Dull, 100# Text (recycled)
Applications: Adobe Illustrator or Quark
TO DOWNLOADS
Cisco Solutions

Naming: Cisco Solutions Die Cut: Custom for content and layout
Cisco Sy
Systems GO!
Blind Emboss: Cisco Systems (Sabon SC)
Building an Enterprise Network with a Strategic Supplier
Enterprise
Solutions This cover uses basic Cisco fonts and was customized
for the content and message. Each Solutions cover is
unique to its solution.

Front Cover
Back Cover: See Basic Specs
No copy on back cover

USA BP 706-Villebon USA Chiyoda-ku, Tokyo 100
World Wide Web URL: 91961 Courtaboeuf Cedex Tel: 408 526-7660 Japan
Tel: 408 526-4000
800 553-NETS (6387)
France
Tel: 33 1 6918 61 00
Fax:
Fax:
408 526-4646
Tel: 81 3 5219 6000
Fax:
81 3 5219 6010
Address Block: See Basic Specs
Fax: 33 1 6928 83 26
408 526-4100
C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m .
F i n l a n d • F r a n c e • G e r m a n y • H o n g Ko n g • H u n g a r y • I n d i a • I n d o n e s i a • I r e l a n d • I s r a e l • I t a l y • J a p a n • Ko r e a • M a l a y s i a • M e x i c o
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco IOS software and Cisco Systems are trademarks; Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc.
All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # 847501 4/97 GRS
Back Cover
Level 1
T h e C i s c o Solutions Brochure with Pocket (inside cover)
TO DOWNLOADS
.75" .75" .75" .75"
.75"
At Cisco, we know that companies face a bewildering
array of choices in network products and technologies
and that the picture grows continually more complicat-
ed. We believe that in such a dynamic marketplace, com-
panies must form close strategic partnerships with their
suppliers and customers to truly understand where the
information age is going and how to get there. No com-

GO!
pany is better positioned to meet these challenges than
Cisco Systems Cisco Systems.
Enterprise
By weaving our broad range of products and services
into a seamless networking solution, Cisco has emerged Flysheet

as the leader in enterprise network solutions for the
Solutions Internet and private intranets. A Cisco customer enjoys
the competitive advantages of operating as a globally
networked business.
Our market leadership and global presence ensure that
the technology you need, both today and in the future,
will be available and supported. Cisco not only pro-
tects but optimizes your network investment.
John Chambers
President and CEO
Cisco Systems, Inc.
Solution Brochure Specs This example uses a short gatefold cover to add
interest to the inside front cover. The right-hand
Body: Sabon, 9/14, .25 indent page uses a vellum flysheet with the President’s
letter overlaying a full bleed 4/C process illustration.
BodyFirst: Sabon, 9/14 no indent, no space before
This is only one solution. Each brochure is designed
individually based upon content and message,
Bullet: Sabon, 9/14 left indent 0.097," first line indent
0.097," tabs 0.244" using Cisco fonts, colors, and paper stocks.
Bullet2 (Option): Sabon, 9/12 with .042" space

before, left indent 0.097," first line indent -0.097,"
tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before

.097," can be color
Sectionsub: Univers Bold, 8/11.5, Track 10, space

before .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5,

space before .097"
Table Format E: CellHeading: Univers Bold

Condensed, 7/7. CellBody: Univers Regular
Condensed, 7/7, CellBullet: .097" indent.
Six pts from baselines to rule and cap height to rule.
Rules are 2 pt. Main heads can reverse to white out
of black bars.
Level 1
T h e C i s c o Solutions Brochure with Pocket (inside spread)
TO DOWNLOADS
.75" .75" .75" 3.375" .5" 3.375" .75"
The Advantages of a Seamless Network
Control line once estab-

lished should be consistent
As your network is now a strategic
business resource, reliability is
throughout brochure.
paramount. The cost of applica-
tion failure is high so you must
h a v e a n infrastructure on which you can rely. Cisco provides highly reliable,
seamlessly i n t e g r a t e d n e t w o r k i n g t o s a f e g u a r d m i s s i o n - c r i t i c a l a p p l i c a-
BodyIntro1: Sabon Roman
tions and keep business running under normal and abnormal conditions. SC, 10.5/30, Track 10. Can
adjust leading and paragraph
Host shape. This is usually justified GO!
Campus
but can be a tight flush left.

Position and shape of Body
WAN
Internet Intro will depend on design
Remote
and content. Color is optional.
A standardized
Section: See Solutions network-wide
solution:
Brochure Specs
Branch
Enhances reliability
and security Cisco marketing icons
Lowers cost
of ownership
Provides centralized Lower Operational and Management Costs Network-Wide Security to Protect
Operating a seamless network lowers integration and Your Information Assets
management
BodyFirst: See Solutions Improves business
administrative costs, enabling you to focus investment on
deployment, responsiveness, and business value development.
Today’s network requires seamless security to effectively
protect your company’s information assets without cumber-
Section: See Solutions
Brochure Specs
efficiency A seamless network also lets you manage your complete
network infrastructure with a common management system.
some user or administrative processes. Cisco’s Enterprise
Security Solutions provide integrated, scalable, network-wide Brochure Specs
Reduces complexity security without compromising the openness and simplicity
Optimized Network Planning and Design
required by distributed enterprises. These security solutions
Building your network with products from different vendors
are integrated into the network fabric and provide close
increases the chances of incompatibilities and operational
linkage between users, security policy, and network services.
problems and prevents optimization of a unified design.
Working with Cisco means that you spend less time and money
on network configuration and more on design optimization
BodyFirst: See Solutions
Body: See Solutions and resource planning for responsiveness and migration.
Brochure Specs
Brochure Specs
Seamless
This is an example of an inside spread. It is based

on the Cisco basic grid found in Basic Specs and
uses Solutions brochure and basic fonts. There is
no single formula/guideline for this brochure. The
design of the interior of each Solutions Brochure
will be unique to the Solution, using Cisco fonts,
colors, and paper stocks. Size of brochure is
slightly larger to accommodate 8.5" x 11" and A4
pocket inserts on inside back cover.
Level 1
T h e C i s c o Product Line Overview (PLB) (covers)

Size: 8.5" x 11"
Stock: Cover: Gilbert Esse, White, 80# Smooth (recycled)
Applications: Quark (Print), FrameMaker (Electronic)
TO DOWNLOADS
Product Line Overview

Graphic Element: See Basic Specs
Naming: Product Line Overview

GO!
Th e BPX S e r v i c e N o d e
Building the World’s Most Efficient and Scalable ATM Networks
FrontCoverTitle: Sabon Roman SC, 24/28,
Graphic Pattern: See Basic Specs Track 30 (can adjust size smaller proportionately
depending on length of title). Space after .069"
Naming: Product Line name (The BPX
Service Node)
Title: Sabon Roman SC, 12/30, Track 10, initial caps

Logo: See Basic Specs Naming: Further clarification of what the product
Cover does or a Cisco end-to-end promo tag (Building the
World’s Most Efficient and Scalable ATM Networks)
PLB Specs See Basic Specs
Body: Sabon, 9/14, .25 indent
BodyFirst: Sabon, 9/14, no indent, no space before

Bullet: Sabon, 9/14, left indent 0.097," first line indent
-0.097," tabs 0.244"

tabs 0.244"
Section: Sabon Roman SC, 10/14, Track 10, space

before .097" Corporate Headquarters
Cisco Systems, Inc.
European Headquarters
Americas Headquarters
Cisco Systems, Inc.
Asia Headquarters
USA
World Wide Web URL:
BP 706-Villebon
France
USA
Tel: 408 526-7660
Fax: 408 526-4646
Japan
Tel: 81 3 5219 6000
Sectionsub: Sabon Roman SC, 9/11.5, Track 10, space Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Fax: 81 3 5219 6010
before .097" Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the
Sectionsubsub: Univers Condensed Oblique, 8/11.5, Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,
space before .097"

Back Cover
Level 1
T h e C i s c o Product Line Brochure (intro)
TO DOWNLOADS
EmphasisMedium: Sabon
Italic, 12 pt, Track 10
SubTitle: Univers Bold

Condensed, 12 pt, Track 10
.75" 7" .75" .75" 3.25" .5" 3.25" .25" .5"
.75"
The BPX Service Node M u l t i s h e l f A r c h i t e c h t u r e
Side Bar: Delete black color
Color: Can be solid PMS bar and extend first color bar
or four-color depending to top. The 4-pt superblack
on printing. If printing solid rules and center color bar are
PMS, a double hit is consistent from front. This bar
recommended. With the BPX’s 20 Gbps capacity of high-throughput, low- configuration placement is
latency switching and support for multiple classes of service,
consistent on all right-hand

GO!
service providers are able to deliver innovative revenue-generating
data, voice, and video services. Large enterprises can combine
Graphic Element:
Local Area Network (LAN), Systems Network Architecture (SNA),
voice, and other types of traffic over a single Wide-Area pages throughout brochure.
Network (WAN) backbone. The BPX Service Node enables
85% of background organizations to migrate to a new generation of ATM net-

works while complementing existing investments in routers
PMS (should be subtle). and Frame-Relay switches.
Guaranteeing A Smooth Growth Path

The StrataCom ® BPX ™ Service Node is a
Continue pattern in/out standards-based, multiservice ATM
BPX Service Nodes deliver unmatched performance and scala-
bility, allowing network managers to support from hundreds
Section: See PLB Specs
flow across and bleed switch designed to deliver the highest
levels of network scalability, flexibili-
to hundreds of thousands of users, while significantly lowering
costs per subscriber. With a capacity of 20 Gbps, BPX-based
off page. ty, a n d e f f i c i e n c y . T h e B P X i n c o r p o -

networks deliver the highest levels of scalability to support
network growth. BodyFirst: See PLB Specs
rates Stratm ™ Technology that is Per-Connection Control
implemented in custom silicon ASICs. Stratm distributes advanced ATM capabilities

The BPX, combined with Stratm Technology, features per-
virtual-connection control of queuing, rate scheduling, statistics
SectionSub: See PLB
throughout the switch modules, resulting in unmatched port density, support for hun- collection, and fair allocation of bandwidth on an individual
connection basis. Stratm allows the BPX to deliver high appli- Specs
BodyIntro1: Sabon dreds of thousands of connections, and new functionality.
•
cation performance and guaranteed network responsiveness
for all users.
Roman SC, 10.5/30, Large Buffers

Stratm provides 200,000 storage cells per card, upgradable to Spot Illustration:
Track 10. Designers nearly a million cells—the largest buffering capability avail-
able today. Large buffers are required to guarantee Quality
Optional, custom for each
can adjust leading and of Service (QoS) for bursty data traffic and demanding multimedia
applications. The BPX’s large buffers guarantee high levels of
job. Feather edges. See
paragraph shape as performance for all applications.
Basic Specs.
needed. This is usually
justified, but can be a
tight flush left.
Inside Front Cover Page 1

Level 1
T h e C i s c o Product Line Brochure (typical spread)
TO DOWNLOADS
Top control line can vary .25"
as necessary but must EmphasisMedium:
remain consistent through- Sabon Italic, 12 pt, Track 10
out brochure. .75" 3.25" .5" 3.25" .75" .75" 7" .25" .5"
1.75–2"
BPX Service Node S p e c i f i c a t i o n s

SubTitle: Univers Bold
Type Graphic: Sabon Roman
SC, 96/100, prints 3% black,
Multiservice
AXIS Interface Shelf
The AXIS interface shelf enables a wide range of user
services to be supported by the BPX Service Node. AXIS
modules adapt incoming data to 53 byte ATM cells
Intelligent Network Server Node
Control Processor
The Intelligent Network Server (INS) Node Control
Processor provides intelligent call routing of ATM and
Mechanical Configuration • 15 module slots:
Two slots reserved for redundant control and switch modules
One slot reserved for ASM module
12 slots for general-purpose function modules
Condensed, 12 pt, Track 10
Section: See PLB Specs
bleeds off page. Used as graphic using industry-standard ATM Adaption Layers (AALs) for
transport over the ATM network.
Frame-Relay SVCs, switched voice services, and dial-up
access capabilities. The INS works with the high-performance
Dimensions (H x W x D) • 22.75 in x 17.72 in x 27 in (57.8 cm x 45 cm x 68.6 cm)
• 19 in (48.3 cm) rack mountable
distributed SVC call processor that resides on each BXM

element to balance out page. Power Requirements • 1400W dissipation (max)
GO!
Multiservice Functionality Leverages Network Investment
card, providing completion of up to 4000 calls per second • -48V DC or 208/240V AC input
The AXIS interface shelf supports a range of services from
per node. With flexible, any-to-any instantaneous connec-
These can also be vertical. a single platform, enabling organizations to reduce equipment
costs, fully utilize their investments in existing premises
tivity, the BPX enables enterprises and service providers to
deploy applications, including LAN internetworking,
Crosspoint Switch Fabric • Switch capacity of 20 Gbps
• Twelve 800 Mbps switch ports that can support up to OC-12 cell rate
• Arbiter establishes up to 20 million cell connections per second
equipment, and rapidly deploy new services as required.
(Delete for web/fax) Services below 34 Mbps are provisioned on the AXIS
shelf, and interfaces supported include:
client/server and client/client computing, shared workspaces,
remote access, and multimedia communications.
Network Interfaces • T3 (44.736 Mbps) with Physical Layer Convergence Procedure (PLCP) per TA-TY-000773
• OC-3 (155.520 Mbps) with Synchronous Optical Network (SONET) framing per American National
Standards Institute (ANSI) T1.105
• Frame-Relay • E3 (34.368 Mbps) per ITU-T Rec. G.804
• STM-1 (155.520 Mbps) with Synchronous Digital Hierarchy (SDH) framing per ITU-T Rec. G.708
• High-speed Frame-Relay • OC-12/STM-4 (622.08 Mbps), complies with SONET standards Bellcore GR-253-CORE, T1.105;
• ATM Frame UNI and SDH standards ITU-T G.707, G.708, and G.709; ITU-T G.957, G.958
• SMDS
Common Network • Up to 16 programmable queues for class-based or VP/VC-based queuing
• T1/E1 ATM UNI
Bullets: See PLB Specs
Interface Features • Queues programmable by maximum queue depth, minimum service bandwidth, maximum service
• n x T1/E1 inverse multiplexing for ATM (IMATM) UNI bandwidth, Cell Loss Priority (CLP) thresholds, Explicit Forward Congestion Indication (EFCI) thresholds 1
• Circuit emulation
• ForeSight closed-loop, rate-based congestion management
• Fully-compliant ABR VS/VD implementation compliant with ATM Forum’s Traffic Management
Specification V.4.0
Bar to match cover
• ISDN switched access
Scalability Delivers Support for Large Numbers of Users

• Explicit Rate (ER) marking
• EFCI marking Page Numbers: Univers
SectionSub: See PLB Specs Each AXIS shelf aggregates traffic from as many as 80 T1
or E1 ports onto a single port of the multiport broadband The Intelligent Network Server Control Processor dial-up services provide
Broadband Service
Interfaces
• Compliant with ATM Forum’s Specifications and SONET/SDH Standards:
T3/DS 3 UNI 44.736 Mbps
OC-3 UNI (155.520 Mbps) SONET
Black, 9 pt, center in box,
interface card. This high-port density maximizes use of ISDN dial backup for Frame-Relay access lines and ISDN connectivity for
OC-12 UNI (622 Mbps) SONET
the BPX high-capacity switch fabric. A compact footprint
remote offices.
E3 UNI (34.368 Mbps)
STM-1 UNI (155.520 Mbps) SDH only on left-hand pages
BodyFirst: See PLB Specs minimizes the space required within central offices. Each
nine-inch rack-mounted shelf supports more than 2000
STM-4 UNI (622 Mbps) SDH
Optional Redundancy All components are optionally redundant to 100 percent system redundancy, including the control
64 kbps users.
processors, crosspoint switches, network interfaces, service interfaces, critical backplane signals, power
supplies, power modules, and cooling fans.
ISDN Line
Router
Network Management • Interfacing-to-network management is provided by SNMP connection via:
One 802.3 attachment unit interface (AUI) for local connection to StrataView Plus software
Virtual Enterprise
Two asynchronous control/printer ports
Frame Relay Network
Remote Office
Headquarters Alarms, Indicators,
and Controls
• Major node alarm, minor node alarm, alarm cut-off, and history indicators
• Visual and audible (major and minor) relay closures provided for connection to central office
(CO) alarm system, including power supply status indicators and LAN activity indicator
Table Format E:
Branch Office and • Each interface module has a minimum of three visual indicators:
ISDN Line
Telecommuter Connectivity Active (green)
Standby (yellow)
Fail (red)
CellHeading: Univers
Node Synchronization • Stratum 3 clock per ATT Pub. 62411
• Software-programmable source: internal clock, transmission line, auxiliary port to an external clock source
Regular Condensed, 8/11.5.
PC User CellBody: Sabon, 7/11.5.
Bottom control .75–1" Six pts from baselines to
line can vary rule and cap height to rule.
.25" as necessary Page 2 Page 3 Rules are 1 pt. Main heads
but must remain can reverse to white out of
consistent through- color or black bars. Main
out brochure. heads can be vertical as
shown or horizontal. Layout
needs will be customized
to accommodate informa-
tion. If there is less infor-
FigureTitle: See ”Important Miscellany for Designers“ mation, open up leading for
optimum readability.
Marketing Icons: See ”Important Miscellany for Designers”

Level 1
T h e C i s c o Program Brochure (cover)

Size: 8.5" x 11"
TO DOWNLOADS
Cisco Programs
Side Bar: See Basic Specs

Naming: Cisco Programs
GO!

C i s c o Sy s t e m s FrontCoverTitle: Sabon Roman SC, 24/28, Track 30
S M A R Ti n s t a l l P r o g r a m (can adjust size smaller proportionately depending on
Comprehensive Installation for Internetworking Products length of title). Space after .069."
Naming: Cisco Systems + Program Name (Cisco
Naming: Optional: further clarification of content Systems SMARTinstall Program) or Program Name
of programs (Comprehensive Installation for (for long line-length considerations)
Internetworking Products)
Front Cover
Programs Brochure Specs

No copy on Back Cover
Bullet: Sabon, 9/14, left indent 0.097," first line indent

0.097," tabs 0.244"
Bullet2 (Option): Sabon, 9/12, with .042" space

tabs 0.244”"
Section: Univers Bold, 9/14, Track 10, space before Corporate Headquarters European Headquarters Americas Headquarters Asia Headquarters
.097", can be color 170 West Tasman Drive
San Jose, CA 95134-1706
USA
BP 706-Villebon
San Jose, CA 95134-1706
USA
Fuji Building
3-2-3 Marunouchi
Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Sectionsub: Univers Bold, 8/11.5, Track 10, space Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the
before .097" Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark
Sectionsubsub: Univers Condensed Oblique,

8/11.5, space before .097" Back Cover

Condensed, 7/7. CellBullet: .097" indent.
See Program Brochure and Service
Six pts from baselines to rule and cap height to rule.
Brochure (inside front cover), (inside
Rules are 2 pt. Main heads can reverse to white
spread A), (inside spread B) for inside
out of black bars.
spread specs.
Level 1
T h e C i s c o Service Brochure (cover)

Size: 8.5" x 11"
TO DOWNLOADS
Cisco Support Solutions

Naming: Cisco Support Solutions

GO!

C i s c o Sy s t e m s
Enterprise Support Solutions
.75" from base of vignettte to x-height of SC
Cisco Certified Service—The Network Works. No Excuses.
Front Cover Title: Sabon Roman SC, 24/28,
Title: Sabon Roman SC, 12/30, Track 10, Track 30 (can adjust size smaller proportionately
initial caps depending on length of title). Space after .069."
Naming: Optional: further clarification of content Naming: Cisco Systems + Service Topic (Cisco
of programs (Cisco Certified Service—The Network Systems Enterprise Support Solutions) or service
Works. No Excuses.) topic (for long line-length considerations)
Front Cover Logo: See Basic Specs
Service Brochure Specs

No copy on Back Cover

0.097," tabs 0.244"

tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before Corporate Headquarters European Headquarters Americas Headquarters Asia Headquarters
.097," can be color 170 West Tasman Drive
San Jose, CA 95134-1706
USA
BP 706-Villebon
San Jose, CA 95134-1706
USA
Fuji Building
3-2-3 Marunouchi
Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Sectionsub: Univers Bold, 8/11.5, Track 10, space Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the
before .097" Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark

space before .097" Back Cover

Condensed, 7/7. CellBullet: .097" indent.
Six pts from baselines to rule and cap height to rule. See Program Brochure and Service Brochure
Rules are 2 pt. Main heads can reverse to white out (inside front cover), (inside spread A),
of black bars. (inside spread B) for inside spread specs.
Level 1
T h e C i s c o Program Brochure and Service Brochure (inside front cover)
TO DOWNLOADS
Two ways of handling first spreads: Never BodyIntro1: Sabon Roman SC, 10.5/30, Track 10. Can adjust leading
use a solid full page (shown below) with a full-page, and paragraph shape. This is usually justified but can be a tight flush
four-color vignette (page 3A). Keep in mind, plenty left. Position and shape of Body Intro will depend on design and content.
of white space is a good thing. Try to keep first column open (white space). Color is optional.
.75" 3.25" .5" 3.25" .75" .75" 7" .75"
.75"
E m p h i s i s M e d i u m Univers Condensed Bold
Vignettes: Optional; custom

At Cisco Systems, we know how
for each job.
challenging it can be to balance
g row t h a n d profitability with rapidly

Feathering: See ”Important
changing demands for data, voice, wireless, multimedia, and Internet services. And
Miscellany for Designers;”
w i t h to day ’ s w i d e - o p e n m a r k e t s a n d f i e rc e c o m p e t i t i o n , i t s t a n d s t o r e a s o n t h a t
s e rv i c e p rov i d e rs w h o c a n sat i s f y t h e m o s t c u s to m e rs w i l l enjoy both growth and

Creating Graphics. GO!
This distance will vary p ro f i t a b i l i t y. S o h ow d o yo u b e s t d e l i v e r t h e s e rv i c e s yo u r c u s to m e rs d e m a n d ?
depending on content.
Scalability—Your Path to The Future

Cisco switches provide a robust platform for every type
Section: See Programs of service provider—from those entering markets for the
first time to those already serving hundreds of thousands
Brochure or Service of customers. With Cisco, you can accommodate a rapidly

growing subscriber base and provide new, high-speed
Brochure Specs services without having to continually upgrade switches.
Numbers of Users
Each Cisco service node supports numbers of users ranging
First, choose an experienced partner who can help you from hundreds to tens of thousands, allowing you to add
maintain your competitive edge. Cisco Systems offers capacity as you need it.
unmatched breadth and depth in solutions for delivering
BodyFirst: See Programs today’s high-speed network services.

Next, ensure that your technology platform provides
Throughput Capacity
Cisco networks offer throughput capacity up to 20 Gbps.
They’re built to handle large files, manage high traffic
Brochure or Service the capabilities to meet today’s demands in any market. The
StrataCom® BPX™ Service Node and the IGX™ are standards-
volumes, and deliver high service availability and quality—
no matter how many subscribers you add.
Brochure Specs based switches designed to cost-effectively deliver multiple

services from a single, easy-to-manage platform. Interface Speeds
To meet the demands of today’s fast-changing markets, A wide range of interface speeds (up to OC-12) enables you
choose the vendor who delivers. Cisco Systems delivers the to provide customers with services ranging from transparent
combination of experience and technology that you need to Local-Area Network (LAN) and virtual private network
capture market share and ensure long-term growth. services to video and LAN-to-ATM access capabilities.
Body: See Programs
Brochure or Service
Brochure Specs Page 3A
Sample A
Note: Intro pages must be designed; there is no

single formula. The content will drive the design.
Work within the grid. Intro paragraphs can cross
over two columns.
EmphasisMedium: Sabon Italic 12 pt, Track 10
Service Provider Support Offerings Summary

SubTitle: Univers
Condensed Bold, 12 pt,
Track 10. Falls .75"
from top of page.
Graphic Element: 85% of Maintenance Options
background PMS. Continue Usage Type Product Type Network Traffic

Protocol
Installation Service Options Project Services
Consulting
pattern in/out flow across and Provisioning LAN Internet Protocol SMARTinstall SP Base, ISP Expert, CPE
Plan, Hardware Support
Table Format E: See
bleeding off page. Provisioning WAN Switch Multiprotocol Installation
and Commissioning
SMARTnet,
Comprehensive, NSA
Network Consulting,
Network Audit
Programs Brochure or
Ensuring Your Success
Service Brochure specs
Cisco is committed to your success. No other vendor has the
internetworking experience and technical expertise in supporting
Cisco’s Added Value
end-to-end solutions. Our support services are specially tailored
Global networking customers are increasingly finding that network
to support your Internet backbone, as well as your customer
management and maintenance are complex, highly resource-intensive
premise solutions.
tasks. In addition, these are services expensive to provide and difficult
Cisco provides access to an unequaled range of products
to deliver in a quality manner. In order to win acceptance as providers of
and services, and we will continue to build upon our experience
high-value network services, Service Providers must be able to react
serving Service Providers worldwide. When you select Cisco
BodyIntro2: 9/14 Univers to changing market demands quickly. Service Providers who can step in
and provide end-to-end public services that deliver security, performance,
as your networking vendor, you have the benefit of market
leadership, technical and financial resources, and the strength
Condensed. Can adjust and ease of use that equals—or exceeds—the features of private networks
will successfully capitalize on new opportunities.
of powerful strategic partnerships. If you’re looking for the most
comprehensive approach to the implementation and support
leading and paragraph shape, Cisco provides solutions that enable Service Providers to serve:
• Any customer: With Cisco solutions, you can provide services to any
of your service network, call your Cisco representative today.
You’ll see how easy it is to capitalize on your investment in
Cisco solutions now, and for the future.
justified or tight flush left. market segment within your service area
• Any location: Cisco’s global support capability offers you unmatched
flexibility in providing services, regardless of location and all points
Intro paragraphs are almost in between
• Any time: Cisco’s Technical Assistance Centers and electronic
always on inside front interactive services ensure you have support 24 hours a day,
7 days a week
covers. Position and shape

of Body Intro will depend
on design and content. IFC B Sample B Page 3B
Level 1
T h e C i s c o Programs Brochure and Services Brochure (inside spread A)
TO DOWNLOADS
Control line can vary according
to content. Keep consistent
throughout once established.
Do not go any closer to the Spot Illustrations: Optional, custom for each job,
top edge than 1.5". four-color process.
.75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25".5"
.75"
E m p h i s i s M e d i u m Univers Condensed Bold
1"
At Cisco System s, we know how ATM —Cisco switches offer a wide range of interfaces for Support All Classes of Service High Port Density Lowers Cost Per Subscriber
data traffic, allowing you to offer data services, including Our advanced traffic management capabilities also allow Cisco switches provide the industry’s highest port densities,
Systems Network Architecture (SNA), X.25, Frame Relay, you to simultaneously offer multiple services over your allowing you to support multiple services and thousands
challenging it can be to balance
LAN, and broadband video. Traffic is switched over the ATM ATM network and ensure high performance for each. of subscribers per port. In fact, Cisco switches deliver the
backbone at speeds up to 622 Mbps. Cisco supports all standards-based classes of service: industry’s lowest cost per subscriber.
g r o w t h a n d profitability with rapidly
Constant Bit Rate (CBR), Available Bit Rate (ABR),
Voice —Cisco switches include the advanced traffic man- Global Support Ensures Service Availability
Variable Bit Rate- Real Time, (VBR-RT), Variable Bit
changing demands for data, voice, wireless, multimedia, and Internet services. And agement and Class of Service (CoS) features required for Cisco stands behind our partnership with a comprehensive
GO!
Rate-Non Real Time (VBR-NRT), and Unspecified Bit
delivering real-time, high-quality voice applications. selection of services designed to help you every step of the
Rate (UBR), so you can implement and manage a wide
with today’s wide-open markets and fierce competition, it stands to reason way. Our JumpStart™ program provides information and
Wireless —Cisco supports analog and digital cellular, range of functionality from a single, logical network node.
customized services to help you evaluate market opportuni-
Personal Communications Services (PCS), wireless data, and Support for multiple classes of service lets you reduce net-
ty, develop strategies, obtain training, and create marketing
t h a t s e r v i c e p r o v i d e r s w h o c a n s a t i s f y t h e m o s t c u s t o m e r s w i l l enjoy both Enhanced Specialized Mobile Radio (ESMR) services from work maintenance, management, and operating costs.
messages and materials. Our ongoing technical support
a single platform. You can build an ATM WAN over the These features also ensure fair bandwidth allocation for
capabilities provide service and support no matter where
growth and profitability. So how do you best deliver the services your most economic infrastructure—coax cable, fiber, satellite, all users, so you can guarantee service contract perfor-
your services are delivered. As a Cisco customer, you have
or microwave—and tailor service offerings to meet specific mance levels.
access to around-the-clock technical phone and remote
customers demand? market requirements.
Increase Bandwidth Efficiency support when you need it. We can also service your net-
Services Creation—Your Door to Opportunity
Video —The Cisco platform provides the required Quality of Cisco switches incorporate the industry’s first commercially work remotely to minimize downtime and improve service
With the ability to quickly deploy and differentiate new
Service (QoS) for video over ATM applications, including available Virtual Source/Virtual Destination (VS/VD) imple- cost effectiveness. The end result? Continuously available
services, you can adapt to rapidly changing customer needs.
video on demand, videoconferencing, and video telephony. mentation of the ATM Forum’s full Traffic Management services and satisfied customers.
Cisco’s software-defined functionality eliminates dependence
Scalability—Your Path to The Future Specification Version 4.0. This enables you to maximize
on multiple platforms for multiple services, giving you Switched internetworking —Cisco’s ATM switching platform A Strategic Partner Speeds Time To Market
Cisco switches provide a robust platform for every type bandwidth efficiency, support bandwidth-intensive applica-
greater control over services and deployment. Cisco switches allows you to offer transparent or high-speed LAN-to-LAN As the world’s leader in LAN switching, LAN access, routers,
of service provider—from those entering markets for the tions, and deliver a wide range of WAN and LAN-to-WAN
support virtually all communication interfaces—allowing solutions for Ethernet, Token Ring, and Fiber Distributed high-end routers, Frame-Relay switching, ATM switching,
first time to those already serving hundreds of thousands services.
you to capitalize on market opportunities and differentiate Data Interface (FDDI) traffic across a metropolitan or global innovation and development of ATM networking standards,
of customers. With Cisco, you can accommodate a rapidly your services from those of the competition. The ability ATM backbone. Service Management Automation— and WAN infrastructure deployment, Cisco Systems can
growing subscriber base and provide new, high-speed to offer multiple services from a single logical switch speeds Your Route to Profitability help you quickly take advantage of the benefits of ATM.
services without having to continually upgrade switches. End-to-End Solutions—Your Competitive Advantage
time to market, reduces operations costs, and maximizes Eroding margins and competitive pressures demand tightly
Cisco’s advanced traffic management features optimize the Your Next Step—Contact Cisco
Numbers of Users your network investment. controlled operating costs. Cisco provides automated tools
performance of multiple services over a single network Cisco Systems offers unmatched breadth and depth in cor-
Each Cisco service node supports numbers of users ranging that enable service providers to easily integrate new services
Internet—Cisco switches complement router-based networks backbone. The resulting high QoS sets your services above porate resources, shared intellectual capital, and the leading
First, choose an experienced partner who can help you from hundreds to tens of thousands, allowing you to add with operational processes. Our standards-based approach
by aggregating Internet user traffic for high-speed switching those of your competitors, increasing customer satisfaction data and telecommunications products. Service providers
maintain your competitive edge. Cisco Systems offers capacity as you need it. allows you to significantly increase network performance
at speeds up to 622 Mbps with up to 20 Gbps throughput. and giving you a decided advantage. who partner with Cisco can tailor the specific solutions they
unmatched breadth and depth in solutions for delivering and capabilities without increasing management burden.
Throughput Capacity A full range of interfaces support Internet access options need for successfully maximizing service revenue, winning
today’s high-speed network services. Deliver Responsive Services Simplified service management, automated provisioning,
Cisco networks offer throughput capacity up to 20 Gbps. from dial-up to broadband. You can scale Internet services market share, and building long-term customer relationships.
Next, ensure that your technology platform provides Cisco’s switches deliver bandwidth on demand, high QoS, reduced operational support requirements—all contribute
They’re built to handle large files, manage high traffic from hundreds to thousands of subscribers on a single switch. For more information about Cisco solutions for service
the capabilities to meet today’s demands in any market. The and fair sharing of network resources to individual connec- directly to greater profitability.
volumes, and deliver high service availability and quality— providers, visit our Web site or call your local Cisco Systems
StrataCom® BPX™ Service Node and the IGX™ are standards- Frame Relay —With Cisco switches, you can deploy tions. Therefore, customers enjoy high service availability
no matter how many subscribers you add. A Comprehensive Solution—Your Best Value sales office today.
based switches designed to cost-effectively deliver multiple Asynchronous Transfer Mode (ATM) networks with Frame and responsiveness—adding up to increased satisfaction,
When you choose a Cisco solution for your ATM network,
services from a single, easy-to-manage platform. Interface Speeds Relay interfaces. This flexibility enables you to capitalize increased service usage, and reduced subscriber churn.
you receive a solution that adds up to more than the sum
To meet the demands of today’s fast-changing markets, A wide range of interface speeds (up to OC-12) enables you on the exploding demand for Frame Relay services at little
of its parts.
choose the vendor who delivers. Cisco Systems delivers the to provide customers with services ranging from transparent incremental cost. At the same time, native ATM interfaces
combination of experience and technology that you need to Local-Area Network (LAN) and virtual private network are already available, allowing you to quickly launch ATM Integration Leverages Your Investment
capture market share and ensure long-term growth. services to video and LAN-to-ATM access capabilities. services as your market needs dictate. Cisco switches complement existing router networks and
other Frame-Relay switches installed in your network. pre-
.75" serve your existing network investment.
IFC Page 1 Page 2

Sectionsub: See Program or Service Brochure Specs (used as run in)
Sectionsub: See Program or Service Brochure Specs

Level 1
T h e C i s c o Program Brochure and Service Brochure (inside spread B)
TO DOWNLOADS
Spot Illustrations: Optional, custom for each job, four-color.
Can be anywhere on the spread to balance with type visually
.75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25" .5"
.75"
Partnering for your Success Provisioned Network Support
In the burgeoning home office marketplace, residential CPE Plan includes: access to Cisco Connection Online (CCO),
customers who once purchased voice services from their Cisco’s Web- based electronic support system, Cisco’s world-
telephone companies and entertainment from their local wide network of IP technical experts, Software updates (major
cable carriers are now demanding Internet access, cable TV, and minor), and Hardware Return to Factory support within
multimedia, and easy data access. A single supplier for this full 10 business days.
range of services is increasingly preferred.
ISP Expert Team program for designated account support An
New Service Providers must be able to enter the IT market
account team of senior-level engineers is assigned to provide per -
as cost-effectively as possible and to grow with minimum
sonalized, proactive, and consultative support to SPs. ISP
financial risk. Experienced Service Providers must be able to
Customer-Defined Services Expert Team services enable a virtual extension to the cus-
GO!
design their infrastructures to keep ahead of rapidly changing
Cisco’s Service Provider programs can be customized to tomer’s in-house team, increasing network stability and perfor-
customer requirements, and still remain profitable.
address the needs of your provisioned network, ensuring: mance, expanding the network staff’s capabilities, and providing
Cisco understands these market dynamics, and is focused
• End-to-end network support overall cost savings.
on addressing our Service Providers’ unique requirements.
• Network investment protection
We’ve created an easy-to-administer service model that enables SMARTnet (for service provisioned networks/multiprotocol connectivity)
• High network availability
you to choose the services best suited to your needs...from Includes access to technical support engineers, evergreen software
• Single point of contact for global support of
your Internet backbone to your customer premise location. updates, access to CCO, and advance replacement of hardware
WAN/LAN solutions
within the next business day.
A Range of Specialized Solutions Cisco’s Service Provider support offerings consist of:
Comprehensive Includes all SMARTnet services plus onsite
Cisco enjoys a reputation of providing world-class support • Startup Services Remote and onsite services for the rapid
remedial hardware maintenance, with options for four-hour,
that is unparalleled in the networking industry. Our cus- deployment of new service nodes or Points of Presence
same-day, or next business-day response.
tomers rated us number one in customer service in the (POPs). Services include:
December 1995 issue of Data Communications magazine, Network Supported Account (NSA) A value-added service option
SMARTinstall Ensures installation and configuration of
and our current customers have awarded us an overall sat- that enhances customers’ SMARTnet or Comprehensive service
Cisco LAN internetworking products.
isfaction rating of 4.2 out of 5 possible points. These cita - contracts by providing a designated team of Cisco Certified
tions are validations of our service philosophy, as well as Installation and Commissioning This service provides onsite Internetwork Expert (CCIE) support engineers for each account.
Cisco’s Added Value leading indicators of our potential for future leadership in installation and configuration for WAN switch solutions. The Cisco NSA team, working closely with your internal
Global networking customers are increasingly finding that network the internetworking service and support industry. WAN switch installation/commissioning provides onsite hard- network design and operations groups, functions as an extension
management and maintenance are complex, highly resource-intensive Cisco is unmatched in the breadth and depth of its access to Cisco has also established relationships with strategic ware installation, software installation, configuration, system of your own capabilities, providing Cisco technical experts who
tasks. In addition, these are services expensive to provide and difficult resources, shared intellectual capital, and leading data and business partners that enable us to deliver even more powerful testing, and system cutover. are familiar and up to date on your network.
to deliver in a quality manner. In order to win acceptance as providers of telecommunications products and expertise. This combination service solutions and the integrated product features that you
high-value network services, Service Providers must be able to react enables Cisco to provide the highest quality available in carrier- need to differentiate yourself and stay competitive. The recent Maintenance Services Project Services for WAN Switches
to changing market demands quickly. Service Providers who can step in class support, solutions, and vision for our Service Provider merger of Cisco Systems and StrataCom has enabled Cisco’s A suite of flexible, customized service plans that enable end- Cisco offers a comprehensive portfolio of consulting, from
and provide end-to-end public services that deliver security, performance, customers. Cisco’s service and support solutions enhance the Service Provider customers to leverage world-class networking to-end network support. Services include: network optimization to strategic counseling, that help you
and ease of use that equals—or exceeds—the features of private networks value of your investment in network infrastructure, resulting expertise in the WAN Switch market. This new alliance maximize the potential of your networking operations.
will successfully capitalize on new opportunities. ISP Base Plan (for service-provisioned networks/IP connectivity)
in an overall reduced cost of doing business. Now you can combines Cisco’s history of networking leadership, management Services include:
Provides access to technical specialists, software updates for
deliver fully on the promise of internetworking technology, strength, and WAN-to-LAN solutions with the leading supplier
Cisco provides solutions that enable Service Providers to serve: major and minor releases, a full range of hardware support Network Audit Delivers an accurate, detailed, up-to-the-minute
with the backing of world-class support and service. of infrastructure switching solutions. Service Providers who
• Any customer: With Cisco solutions, you can provide services to any options, and the optional ISP Expert Team program for report providing a “snapshot” of key aspects of system
market segment within your service area choose Cisco/StrataCom as a strategic partner will receive
designated account support. configuration, resource allocation and bandwidth usage.
Understanding Your Business best-of-class, end-to-end Internet services for their business
• Any location: Cisco’s global support capability offers you unmatched
Your business customers’ needs are constantly evolving. In and residential customers. Provisioned Customer Premise Equipment (CPE) Ensures reliable Network Consulting Services Provides recommendations on
flexibility in providing services, regardless of location and all points
enterprise computing environments, IT managers are beginning Cisco Service Provider support offerings deliver a compre- network connections to your customers, as well as consistent, designing a new network, network expansion, needs analysis,
in between
to look to public networks and to Service Providers for the hensive portfolio of proactive services, from start-up services high quality service levels. In addition to many of the services installation, and improving network utilization and operations.
• Any time: Cisco’s Technical Assistance Centers and electronic
complete range of voice, data, and Internet services their to strategic consulting, that help you maximize the potential offered in the Base Plan, the return to factory option makes an
interactive services ensure you have support 24 hours a day,
users require. of your service capabilities. ideal supplement to customers’ hardware sparing programs. The
7 days a week
IFC Page 1 Page 2

BodyIntro 2: This is a second Inside front cover: use graphic icons Bullet: see Program or
option for BodyIntro. 9/14 Univers from front cover. Icons print 85% of Service Brochure Specs
Condensed. Can adjust leading and PMS (keep subtle).
paragraph shape. Flush left. Intro
paragraphs are almost always on
inside front covers.
C i s c o Packaging Standards
Packaging standards have been created for shipping boxes, as well as software, hard-
ware, program, and cd packaging, to reinforce the cisco identity system. As Cisco
designs more products for small office/home office users, our product packaging will
TO DOWNLOADS
become more promotional, with four-color printing and marketing information on the
outside of the packages.
Shipping Boxes Program Packaging

Cisco has created shipping box artwork guidelines Cisco is also developing a new look and feel for the
but is currently updating them. Existing specifica- channels and small/medium business areas, which
tions are as follows: will be reflected in new program packaging. Please
• Standard brown corrugated material contact Corporate Identity for current specifications.
• Printed one color: black GO!
• Flexography printing Hardware Packaging
• Standard graphic elements: Cisco is changing its existing hardware packaging
– Cisco logo look and feel into an elevated look, which will be
– ISO 9001 symbol reflected in our new hardware packaging style. Please
– Man/plug graphic contact Corporate Identity for current specifications.
– International shipping symbols
– Recycling information CD Packaging
Software sleeves and CD packaging follow the overall
Please contact Corporate Identity for current
collateral design, with white backgrounds and small
specifications.
vignette illustrations on covers, accompanied by text
on the sides and back as depicted on the next page.
Software Packaging
Please adhere to the guidelines for CD packaging as
Cisco has expanded the existing software packaging
shown in this section.
look and feel, which will be reflected in a new
software packaging style. Please contact Corporate
Identity for current specifications.
C i s c o Packaging Standards
Software and Program Packaging
TO DOWNLOADS
GO!
Shipping Boxes
Level 1
T h e C i s c o CD Package
Colors: Four-color plus overall matte varnish

Size: Use dieline from appropriate vendor; this is just a sample
Stock: Gilbert Esse, White, 110# Cover, Smooth
(recycled) or C1S printed on uncoated side
Application: Adobe Illustrator and Quark
TO DOWNLOADS
Section: Univers Condensed Bold, 8.5/12, Bar: Univers Black, 7-pt, Track 15, initial cap, Vignette: Four-color with six-pt superblack Inside spread can be
PMS, Track 10, space before .097" hangs .20" from top. Type reads from bottom (40C, 100K) border. Can be any simple shape. treated many ways; this
to top. Black bar and first color bar fluctuate Centered from 2-pt rule to fold line. is just one option. Will be
in length depending on length of title. Black driven by amount of copy.
bar prints superblack (40C, 100K). Color of Choose graphics from
market solution must be used for one of them. cover or vignettes
available from graphics
BodyFirst: Sabon, 8/12, library and use solution
Graphic Element to be customized for each
colors or complementary
no indent, no space before folder. Must be overlapped by vignette.
.20" .20" colors.
Prints 3% black
.25"
.375".20" .25" .375"
GO!
Co n su l t a n t P r o g r a m
Co n su l t a n t P r o g r a m
Customized Network Solutions

This Windows 95-based program Cisco Systems, Inc.
AMI-L3
speeds the process of creating network
design proposals. Simply paste in a
215 O’Neill Avenue
Belmont, CA 94002-9678
Sabon 8/10
network diagram, add customer-specific System Requirements
information and a description of the PC System
diagram, select products from a list, and • MS-Windows 3.1, MS-Windows for
indicate the relevant business solution. Workgroups 3.1, or
The program uses this information to MS-Windows 95
create a customized proposal that’s clear and concise and includes your dia- • Personal computer (i486 or above)
gram, an explanation of the business solution you’re suggesting, and detailed with at least 8 MB of memory
information about the products you’re recommending. • 10 MB of disk space
This is always centered top to bottom of • Drawing package for creating
Getting Started
Getting started is easy. To install the Cisco Consultant Network Design page, and is .411” high by .375” wide. network designs
Proposal Tool, go to the Microsoft Windows Program Manager and execute
the setup program contained on the CD. Then follow the on-screen prompts
to complete installation.
The Cisco Consultant
Network Design Proposal Tool
Ci sc o S y st e ms I n c .
When you’re ready to create a proposal, click on the program icon and
follow the prompts to enter the required information. After your proposal is
complete, you can either print it immediately or save it for future use. Making it easier to support your clients
Copyright © 1996 Cisco Systems, Inc. All right reserved. Printed in USA. Cisco Systems is a trademark,
and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. All other trademarks, service
marks, registered trademarks, or registered service marks mentioned in this document are the property of
their respective owners. Lit # 816201 10/96
Copyright: See Basic Specs
Inside spread can be treated many ways;

this is just one option. Will be driven by
amount of copy. Choose graphics from Logo: See Basic Specs
Univers Black, 7-pt, Track 15, initial cap, Bullet: Sabon, 8/12, left
cover or vignettes available from indent 0.097”," first line indent
graphics library and use solution colors Naming: Cisco Systems Inc. SubHead: Sabon Roman SC, 9/14, space
before .056", centered 0.097," tabs 0.244"
or complementary colors.
Head: Sabon Roman SC. 16/17 (can adjust to pro-

portionately smaller size depending on length of Sectionsub: Univers
title), centered Condensed Bold, 8/12, Track 10,
space before .097" Disk will
CD Package Specs Graphic Pattern: See Basic Specs cover anything
Body: Sabon, 8/12, .25 indent in this area

Bullet: Sabon, 8/12, left indent 0.097," first line indent -0.097,”" tabs 0.244"
Section: Univers Condensed Bold, PMS, 8.5/12, Track 10, space before .097"
Sectionsub: Univers Condensed Bold, 8/12, Track 10, space before .097"
Sectionsubsub: Univers Condensed Regular, 8/12, space before .097"
Level 1
T h e C i s c o CD Sleeve
Colors: Four-color plus overall matte varnish

Size: 5" x 5" Folded
Stock: Gilbert Esse, White, 110# Cover Smooth (recycled),
or C1S, printed on uncoated side
Application: Adobe Illustrator
TO DOWNLOADS
Center for vignette, head, and logo
Bar: Univers Black, 7-pt, Track 15,
initial cap, right alignment, hangs .20"
from top. Type always reads from bot- .375" 2.5" 2.5"
tom to top and should define collateral
system. Black bar and first color bar
fluctuate in length depending on length .20"
Advocacy
dvocacy
of title; title to end of bar .20." Black bar

prints superblack (40C,100K). Color bars
Customer A
print four-color process or spot PMS Graphic Element: See Basic Specs
Customer
depending on printing. Color of market

solution must be used for one of them. .20"
Delete this section when it gets

GO!
smaller than centered section. Vignette: See Basic Specs. Use
6-pt superblack (40C, 100K) border.
This section is always centered top to
bottom of page and is .411" high by .375"
wide (centered section). Head: Sabon Roman SC, 16/17. Can
adjust to proportionately smaller size
Graphic Pattern: See Basic Specs Internetworking depending on length of title.
Product Center Toolkit CD
Subhead
SubHead/Platform: Sabon Roman SC,
9/14, space before .056.”" Baseline no
Subhead to be no closer to lower than .25" from top of logo.
logo than .25"
respective owners. Lit # 801601 Double-speed CD-ROM drive ■
registered trademarks, or registered service marks of their
mentioned in this document, are the trademarks, service marks, in 256 colors
Adobe Systems Incorporated. All other products or services
Systems, Inc. Acrobat and the Acrobat logo are trademarks of
640 x 480 resolution-capable monitor
■
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and the Cisco Systems logo are registered trademarks of Cisco ■ VGA+ compatible display adapter
Printed in the USA. Cisco Systems, is a trademarks, and Cisco
■ 8 MB RAM free
Copyright: See Basic Specs

Copyright© 1996 Cisco Systems, Inc. All rights reserved.
■ 486(33-MHz) processor
Fax: 408 526-4100 ■ Windows 3.1 or later
800 553-NETS (6387) PC System

Tel: 408 526-4000
Double-speed CD-ROM drive ■ Sectionsub: Univers Bold, 8/10, space
256 colors
World Wide Web URL:
USA
640 x 480 resolution-capable monitor in■ before .208"
8 MB RAM free ■
San Jose, CA 95134-1706
■ System 7.01 or greater
Address: Sabon 8/9 170 West Tasman Drive

Cisco Systems, Inc. ■ 68030 processor or better
Macintosh System
Corporate Headquarters
.125" System Requirements
the drive.
Section: Univers Bold, 8.5/12, Track 140,
configuring your system to work with space before 15 pt, PMS
connecting the drive to your system and
No less than .375" drive documentation for information about
files on the CD before starting. the IPC CD-ROM. See your CD-ROM
CD. Please read the electronic README You must have a CD-ROM Drive to run
files; it has been provided for you on the
requirement for previewing the PowerPoint Product Center.
PowerPoint 4.0 Viewer is the minimum and the Cisco Internetworking
10"
this CD to your hard drive before use.
Adobe Acrobat 2.1 must be installed from
understanding of Electronic Commerce
This CD is designed to enhance your Body: Sabon, 8/10
Welcome to the Internetworking Product Center (IPC) CD-ROM
Emphasis: Sabon Italic, 12 pt, Track 10
Subtitle: Univers Condensed Bold

12 pt, Track 10
Level 1
T h e C i s c o CD
TO DOWNLOADS
H ead Te x t He r e Head: Sabon Roman SC, 16/17, hard
Sub Head Here return, centered
SubHead: Sabon Roman, 9/14,
space before .056"
Pattern: Prints in PMS; use appro-

priate graphics
GO!
Release Number System Platform
System Platform: If a software
product, use this to state system
platform. Univers Black, 7-pt
Logo: .75," reverse to disk material

Copyright© 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a
trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco
Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems
Incorporated. All other products or services mentioned in this document,
are the trademarks, service marks, registered trademarks, or
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Lit# 000000
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The copy, Lit #, and date will be
unique for each document and are
to be supplied by the content
Release Number: Univers Black, development manager.
7-pt, reverses to disk material
Bar: This is always centered top to

bottom of disk and is 1/2" high with
2-pt rules. Color of market solution.
Graphic Element: Reverses

to disk material, use appropriate
graphic. This, along with pattern,
runs from left to right and bleeds
off edges representing in/out
flow of information.
Level 2
T h e C i s c o Business Solution Fact Sheet (2-page) 1
Colors: Solution PMS and Black

Size: 8.5" x 11"
Stock: Warren Lustro Dull, 100# Text (recycled)
SubTitle: Univers Condensed Bold, 12 pt, Track
TO DOWNLOADS
10. If title runs to two lines, use Univers for first
line and Sabon for second.
Naming: Solution name (+ market) (Easy
Connection Solutions)

Naming: Clarification of what the solution is
(for Simplified Access Services)
.375"
Solution name (+ market) Clarification of what the Solution is
Cisco Solutions
BodyIntro1: Sabon Roman SC, 10.5/20, justified,

Bar: Basic (except top bar is black only) This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific Track 10 (leading can vary, keep consistent within
integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver
the industry’s most advanced ATM networking features. Its high-speed connectivity
a series). Always hangs 1.5" from top of page.
Naming: Cisco Solutions takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This Prints Black.
is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-
This is Section Text

• This is Bullet text. Connection densities with up
It operates at the standard Synchronous Optical Network
(SONET)/Synchronous Digital Hierarchy (SDH) rate of
.5" from baseline of Intro Text to cap height of
GO!
to 96 OC-3c/STM-1 ports on a single StrataCom ® BPX ™ 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM
Service Node ports per card, each of which can be configured for either body. Three lines of body copy (minimum) above
• This is Bullet text. Control through dynamic resource shar- trunk or access application.
Section: See Fact Sheet specs ing and support for all ATM ser-
vice classes
This is Section Text illustration to intro text, or have the illustration’s
Bullet: See Fact Sheet specs
• This is Bullet text. Compliant
ATM Forum Available Bit Rate
This is Sectionsub Text
• This is Bullet Text. OC-3c/STM-1 top flush with top of body.
(155.520 Mbps) ports
(ABR) Virtual Source/Virtual
• Complies with ATM Forum UNI
Destination (VS/VD) capability
Specification Version 3.1
in custom ASICs
• Trunk- or port-interface mode
• This is Bullet text. Performance
• Cell transfer rate of 353,208 cells
to optimize the network life cycle
per second
Color of market solution This is BodyFirst text. To address

Asynchronous Transfer Mode
Technology, is an OC-3c/STM-1 ver-
sion of the BXM interface card for the Vignette: Duotone. Use 8-pt black rule for
BPX switch platform. It operates at
See Basic Specs (ATM) networking issues related
to growing traffic demands, vary-
the standard Synchronous Optical border. Text wraps vignette with 14 to 18 pts of
Network (SONET)/Synchronous
ing types of traffic, and the cost-
effective deployment of broadband ATM, there is a need for an
ATM network platform that delivers unprecedented scalability,
Digital Hierarchy (SDH) rate of
155.520 Mbps. Technology, is an OC-3c/STM-1 version of
white space. Vignette can be any simple shape.
performance, and functionality at a low cost.
This is Body text. Stratm Technology is Cisco’s solution
the BXM interface card for the BPX switch platform. It oper-
ates at the standard Synchronous Optical Network However it must center within a clear square
BodyFirst: See Fact Sheet specs

for a new generation of high-performance ATM switching.
Stratm is implemented in a family of custom ASICs that
155.520 Mbps.Technology, is an OC-3c/STM-1 version of the
BXM interface card for the BPX switch platform. It operates
box so text wraps a square shape (as shown).
create high-density, high-speed ATM interface modules for the
at the standard Synchronous Optical Network (SONET)/
Body: See Fact Sheet specs BPX and IGX ATM switches.
™
This is Body text. Stratm cost-effectively delivers the most

Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology,
advanced ATM switching and traffic management capability

in the industry. It represents the first commercially available
is an OC-3c/STM-1 version of the BXM interface card for the
BPX switch platform. It operates at the standard Synchronous
Position of Vignette: Centers on page both
implementation of VS/VD. The BXM-155 Broadband Switch
Module, based on Stratm Technology, is an OC-3c/STM-1 ver-
Optical Network (SONET)/Synchronous Digital Hierarchy
(SDH) rate of 155.520 Mbps. top to bottom and left to right in the 8" area to the
sion of the BXM interface card for the BPX switch platform.
right of bar. The vignette may be moved up or
.5".min. down .5" if necessary to keep at least three lines
See Basic Specs. of text wrapping above or to keep flush with top
of body.
Front
Note: No charts/graphs on front cover
.75"
This is Section Text This is Body text. Duis autem vel eum iriure dolor in
This is BodyFirst text. Lorem ipsum dolor sit amet, con- hendrerit in vulputate velit esse molestie consequat, vel illum
sectetuer adipiscing elit, sed diam nonummy nibh euismod dolore eu feugiat nulla facilisis at vero eros et accumsan et
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut iusto odio dignissim qui blandit praesent luptatum zzril
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consequat. nonummy nibh euismod tincidunt ut laoreet dolore magna
Workstation
Marketing Icon Illustrations: See 10Base T
ISDN BRI
”Important Miscellany for Designers“ 760 Series

RJ 11 North America
NT1 Europe
Digital PSTN
ISDN Router
This is Figure Title. Easy Connection Package is a complete CPE solution

that makes it ultimately simple for service providers to offer SOHO and
FigureTitle: See ”Important Miscellany telecommuter customers the ISDN dial-up services they demand.
for Designers“

Address Block: See Basic Specs USA

World Wide Web URL:
BP 706-Villebon
France
USA
Tel: 408 526-7660
Fax: 408 526-4646
Japan
Tel: 81 3 5219 6000
Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Back
1
If you are using the Fact Sheet template as a Data Sheet template, change the
sidebar content naming to Technical Information. Do not repeat product
name or “data sheet” in the sidebar area.
Important Note: Data sheets may be printed only for direct mail, advertising,
and trade show fulfillment and must be approved for printing by the manager
of Cisco’s Content Development Group.
Level 2
T h e C i s c o Business Solution Fact Sheet (4-page) (cover) 1
Colors: Two-color
Size: 8.5" x 11" folded, 11" x 17" flat
TO DOWNLOADS
SubTitle: Univers Condensed Bold, 12 pt, Track 10.
If title runs two lines, use Univers for first line and
Sabon for second.
Naming: Product name (BXM-622)

Naming: Clarification of what the solution is (for
Simplified Access Services)
.375" Solution name (+ market) Clarification of what the Solution is
Cisco Solutions

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific Track 10 (leading can vary, keep consistent within
Bar: Basic Specs (except top bar is black only) takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This Prints black.
Naming: Cisco Solutions specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to
the industry’s most advanced ATM networking features.
Section: See Fact Sheet Specs

• This is Bullet text. Connection densities with up to 96 OC-
.5" from baseline of intro text to cap height of body. GO!
3c/STM-1 ports on a single
StrataCom ® BPX ™ Service Node
in the industry. It represents the first
commercially available implementation Three lines of body copy (minimum) above illustra-
Bullet: See Fact Sheet Specs • This is Bullet text. Control through
dynamic resource sharing and sup-
of VS/VD.
The BXM-155 Broadband Switch tion to intro text, or have the illustration’s top flush
port for all ATM service classes Module, based on Stratm Technology,
• This is Bullet text. Compliant ATM
Forum Available Bit Rate (ABR)
is an OC-3c/STM-1 version of the BXM
interface card for the BPX switch plat-
with top of body.
Virtual Source/Virtual Destination form. It operates at the standard
(VS/VD) capability in custom ASICs Synchronous Optical Network (SONET)/
Color of market solution • This is Bullet text. Performance to
optimize the network life cycle
Synchronous Digital Hierarchy (SDH)
rate of 155.520 Mbps. The card provides
See Basic Specs This is BodyFirst text. To address
4- or 8- OC-3c/STM-1 ATM ports per
card, each of which Hierarchy (SDH) Vignette: Duotone. (Can be a quadtone if printing
Asynchronous Transfer Mode (ATM) rate of 155.520 Mbps. The card provides
networking issues related to growing
traffic demands, varying types of traf-
4- or 8- OC-3c/STM-1 ATM ports per
card, each of which .
four-color, but must look like a duotone.) Use 8-pt
fic, and the cost-effective deployment
of broadband ATM, there is a need for an ATM network plat-
This is Section Text black rule for border. Text wraps vignette with 14 to
BodyFirst: See Fact Sheet Specs
form that delivers unprecedented scalability, performance, and
functionality at a low cost.
• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports
• Complies with ATM Forum UNI Specification Version 3.1
18 pts of white space.Vignette can be any simple
• Cell transfer rate of 353,208 cells per second
shape; however, it must center within a clear square
Body: See Fact Sheet Specs create high-density, high-speed ATM interface modules for the
BPX and IGX™ ATM switches.
This is Body text. Stratm Technology is Cisco’s solution for a
box so text wraps a square shape (as shown).
new generation of high-performance ATM switching. Stratm is
This is Body text. Stratm Technology is Cisco’s solution implemented in a family of custom ASICs that
for a new generation of high-performance ATM switching. create high-density, high-speed ATM interface modules for the
Stratm is implemented in a family of custom ASI.
Position of Vignette: Centers on page both top
.5".min. to bottom and left to right in the 8" area to the right
See Basic Specs. Prints black, sits .25" of bar. The vignette may be moved up or down .5"
above page edge. if necessary to keep at least three lines of text
wrapping above or to keep flush with top of body.
.75"
Workstation This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
10Base T
wisi enim ad minim veniam, quis nostrud exerci tation
ISDN BRI ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
Marketing Icon Illustrations: See ”Important 760 Series
RJ 11 North America
NT1 Europe
consequat.
This is Body text. Duis autem vel eum iriure dolor in
Miscellany for Designers“

ISDN Router
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
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This is Figure Title. Easy Connection Package is a complete CPE solution ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
telecommuter customers the ISDN dial-up services they demand. nonummy nibh euismod tincidunt ut laoreet dolore magna
FigureTitle: See ”Important Miscellany

for Designers“


World Wide Web URL:
BP 706-Villebon
France
USA
Tel: 408 526-7660
Fax: 408 526-4646
Japan
Tel: 81 3 5219 6000
Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
1
If you are using the Fact Sheet template as a Data Sheet template, change the
sidebar content naming to Technical Information. Do not repeat product See Business Solution, Program, and
name or “data sheet” in the sidebar area. Service Fact Sheet (4 page) (inside
Important Note: Data sheets may be printed only for direct mail, advertising, spread), for inside spread specs.
and trade show fulfillment and must be approved for printing by the manager
of Cisco’s Content Development Group.
Level 2
T h e C i s c o Program Fact Sheet (2-page)

Size: 8.5" x 11"
TO DOWNLOADS
SubTitle: Univers Cond. Bold, 12 pt, Track 10.
If title runs two lines, use Univers for first line
and Sabon for second.
Naming: Program Name (Cisco Internetwork
Expert Program)
Naming: Clarification of what the program is
.375" (Servicing Small to Medium Businesses)
Program name Clarification of what the program is
Cisco Programs

Bar: Basic (except top bar is black only) integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver
Naming: Cisco Programs takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This Prints black.

• This is Bullet text. Connection densities with up
It operates at the standard Synchronous Optical Network
(SONET)/Synchronous Digital Hierarchy (SDH) rate of .5" from baseline of intro text to cap height of
to 96 OC-3c/STM-1 ports on a single StrataCom ® BPX ™
Service Node
• This is Bullet text. Control through dynamic resource shar-
155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM
ports per card, each of which can be configured for either
trunk or access application.
body. Three lines of body copy (minimum) above
illustration to intro text, or have the illustration’s top
GO!
Section: See Fact Sheet Specs ing and support for all ATM ser-
vice classes
Bullet: See Fact Sheet Specs

• This is Bullet text. Compliant
ATM Forum Available Bit Rate
• This is Bullet Text. OC-3c/STM-1
(155.520 Mbps) ports
flush with top of body.
(ABR) Virtual Source/Virtual
• Complies with ATM Forum UNI
Destination (VS/VD) capability
Specification Version 3.1
in custom ASICs
• This is Bullet text. Performance
• Cell transfer rate of 353,208 cells
to optimize the network life cycle
per second
Color of market solution This is BodyFirst text. To address

Technology, is an OC-3c/STM-1 ver-

sion of the BXM interface card for the
Vignette: Duotone. Use 8-pt black rule for border.
See Basic Specs (ATM) networking issues related
BPX switch platform. It operates at
to growing traffic demands, vary-

ing types of traffic, and the cost-
the standard Synchronous Optical
Network (SONET)/Synchronous Text wraps vignette with 14 to 18 pts of white space.
Digital Hierarchy (SDH) rate of
155.520 Mbps. Technology, is an OC-3c/STM-1 version of
the BXM interface card for the BPX switch platform. It oper-
Vignette can be any simple shape. However it must
ates at the standard Synchronous Optical Network
center within a clear square box so text wraps a
155.520 Mbps.Technology, is an OC-3c/STM-1 version of the
square shape (as shown).
BodyFirst: See Fact Sheet Specs create high-density, high-speed ATM interface modules for the
BXM interface card for the BPX switch platform. It operates
at the standard Synchronous Optical Network (SONET)/
Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology,
Body: See Fact Sheet Specs This is Body text. Stratm cost-effectively delivers the most
is an OC-3c/STM-1 version of the BXM interface card for the
BPX switch platform. It operates at the standard Synchronous
Optical Network (SONET)/Synchronous Digital Hierarchy
Position of Vignette: Centers on page both top
implementation of VS/VD. The BXM-155 Broadband Switch
sion of the BXM interface card for the BPX switch platform.
(SDH) rate of 155.520 Mbps.
to bottom and left to right in the 8" area to the right
of bar. The vignette may be moved up or down .5" if
.5".min. necessary to keep at least three lines of text wrap-
See Basic Specs ping above or to keep flush with top of body.
Front
.75"
This is Section Text This is Body text. Duis autem vel eum iriure dolor in
This is BodyFirst text. Lorem ipsum dolor sit amet, con- hendrerit in vulputate velit esse molestie consequat, vel illum
sectetuer adipiscing elit, sed diam nonummy nibh euismod dolore eu feugiat nulla facilisis at vero eros et accumsan et
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut iusto odio dignissim qui blandit praesent luptatum zzril
wisi enim ad minim veniam, quis nostrud exerci tation delenit augue duis dolore te feugait nulla facilisi. Lorem
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
consequat. nonummy nibh euismod tincidunt ut laoreet dolore magna
Workstation
Marketing Icon Illustrations: See ”Important 10Base T
ISDN BRI
Miscellany for Designers“ 760 Series

RJ 11 North America
NT1 Europe
Digital PSTN
ISDN Router

telecommuter customers the ISDN dial-up services they demand.
FigureTitle: See ”Important Miscellany

for Designers“

Address Block: See Basic Specs World Wide Web URL:
Tel: 408 526-4000
France
Tel: 33 1 6918 61 00
Tel: 408 526-7660
Fax: 408 526-4646
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Back
Level 2
T h e C i s c o Program Fact Sheet (4-page) (cover)

TO DOWNLOADS
Sabon for second.
Naming: Program Name (Cisco Internetwork
Expert Program)

.375" Cisco Program Name Clarification of what the Program is (Servicing Small to Medium Businesses)
Cisco Programs

integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm Technology, to deliver
™

Bar: Basic (except top bar is black only) takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This Prints black.
is BodyIntro. A multiport ATM OC-3c/STM-1 interface that uses application-
Naming: Cisco Progams specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to

• This is Bullet text. Connection densities with upto 96 OC-
.5" from baseline of intro text to cap height of body.
Bullet: See Fact Sheet Specs
3c/STM-1 ports on a single StrataCom ® BPX ™ Service
Node Control through dynamic
resource sharing and support for all
ATM service classes
implementation of VS/VD.
The BXM-155 Broadband Switch
Module, based on Stratm Technology, is
Three lines of body copy (minimum) above illustra-
tion to intro text, or have the illustration’s top flush
GO!
• This is Bullet text. Control through an OC-3c/STM-1 version of the BXM
port for all ATM service classes
form. It operates at the standard
with top of body.
• This is Bullet text. Compliant ATM Synchronous Optical Network (SONET)/
Forum Available Bit Rate (ABR) Synchronous Digital Hierarchy (SDH) rate
Color of market solution Virtual Source/Virtual Destination

(VS/VD) capability in custom ASICs
of 155.520 Mbps. The card provides 4- or
8- OC-3c/STM-1 ATM ports per card,
See Basic Specs • This is Bullet text. Performance to

optimize the network life cycle
each of which can be configured for either
trunk or access application. The BXM-155
Vignette: Duotone. Can be a quadtone if printing
This is BodyFirst text. To address
Broadband Switch Module, based on
Stratm Technology, is an OC-3c/STM-1
four-color, but must look like a duotone.) Use 8-pt
(ATM) networking issues related to
growing traffic demands, varying types of traffic, and the cost-
version of the BXM interface card for the
BPX switch platform. The BXM-155 Broadband Switch black rule for border. Text wraps vignette with
BodyFirst: See Fact Sheet Specs effective deployment of broadband ATM, there is a need for an
sion of the BXM interface card for the BPX switch platform. 14 to 18 pts of white space. Vignette can be any
This is Sectionsub Text simple shape. However it must center within a
Body: See Fact Sheet Specs for a new generation of high-performance ATM switching.
•Complies with ATM Forum UNI Specification Version 3.1 clear square box so text wraps a square shape
create high-density, high-speed ATM interface modules for the • Trunk- or port-interface mode
BPX and IGX™ ATM switches. • Cell transfer rate of 353,208 cells per second
(as shown).

.5".min.
top to bottom and left to right in the 8" area to the
See Basic Specs. Prints black, sits .25" right of bar. The vignette may be moved up or
above page edge. down .5" if necessary to keep at least three lines
of text wrapping above or to keep flush with top
of body.
.75"
Workstation This is Section Text
10Base T tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
ISDN BRI
Marketing Icon Illustrations: See “Important 760 Series

RJ 11 North America
NT1 Europe
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
Miscellany for Designers”
ISDN Router
that makes it ultimately simple for service providers to offer SOHO and ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
FigureTitle: See “Important Miscellany for Designers” aliquam erat volutpat.


World Wide Web URL:
BP 706-Villebon
France
USA
Tel: 408 526-7660
Fax: 408 526-4646
Japan
Tel: 81 3 5219 6000
Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
See Business Solution, Program, and Service Fact

Sheet (4 page) (inside spread) for inside spread specs.
Level 2
T h e C i s c o Service Fact Sheet (2-page)

TO DOWNLOADS
Sabon for second.
Naming: Service Name (Cisco SMARTnet Services)

.375" (Servicing Small to Medium Businesses)
Service name Clarification of what the Service is

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific
Track 10 (leading can vary, keep consistent within
Bar: Basic (except top bar is black only) takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This Prints black.
Naming: Cisco Support Solutions specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to

• This is Bullet text. Connection densities with up to 96 OC-
implementation of VS/VD. ATM switching and traffic man-
agement capability in the industry. It represents the first com-
.5" from baseline of intro text to cap height of body. GO!
3c/STM-1 ports on a single StrataCom ® BPX™ Service Node
• This is Bullet text. Control through
mercially available implementation of VS/VD. ATM switch-
ing and traffic management capability in Three lines of body copy (minimum) above illustra-
Bullet: See Fact Sheet Specs dynamic resource sharing and sup-
port for all ATM service classes
the industry. It represents the first com-
mercially available implementation of tion to intro text, or have the illustration’s top flush
• This is Bullet text. Compliant ATM VS/VD. ATM switching and traffic man-
Virtual Source/Virtual Destination
agement capability in the industry. It rep-
resents the first commercially available
with top of body.
(VS/VD) capability in custom ASICs implementation of VS/VD.
• This is Bullet text. Performance to The BXM-155 Broadband Switch
Color of market solution optimize the network life cycle Module, based on Stratm Technology, is
an OC-3c/STM-1 version of the BXM
Vignette: Duotone. (Can be a quadtone if printing
See Basic Specs This is BodyFirst text. To address
Asynchronous Transfer Mode (ATM)
form. It operates at the standard
networking issues related to growing
traffic demands,
Synchronous Optical Network (SONET)/
Synchronous Digital Hierarchy (SDH) rate
four-color, but must look lke a duotone.) Use 8-pt
varying types of traffic, and the cost-
of 155.520 Mbps. The card provides 4- or
8- OC-3c/STM-1 ATM ports per card, each of which can be
black rule for border. Text wraps vignette with 14 to
BodyFirst: See Fact Sheet Specs
configured for either trunk or access application.

18 pts of white space. Vignette can be any simple
shape. However it must center within a clear square
Body: See Fact Sheet Specs
•Complies with ATM Forum UNI Specification Version 3.1
• Trunk- or port-interface mode box so text wraps a square shape (as shown).
• Cell transfer rate of 353,208 cells per second
top to bottom and left to right in the 8" area to the
.5".min. right of bar. The vignette may be moved up or
See Basic Specs. Prints black, sits .25" above down .5" if necessary to keep at least three lines
page edge. of text wrapping above or to keep flush with top
of body.
.75"
FigureTitle: See Basic Specs tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
Workstation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
10Base T
ISDN BRI
Marketing Icon Illustrations: See Basic Specs 760 Series
RJ 11 North America
NT1 Europe
ISDN Router
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam


World Wide Web URL:
BP 706-Villebon
France
USA
Tel: 408 526-7660
Fax: 408 526-4646
Japan
Tel: 81 3 5219 6000
Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Level 2
T h e C i s c o Service Fact Sheet (4-page) (cover)

Size: 8.5” x 11” folded, 11” x 17” flat
TO DOWNLOADS
If title runs to two lines, use Univers for first line
and Sabon for second.
Naming: Service Name (Cisco SMARTnet
Services)

.375” Service name Clarification of what the Service is (Servicing Small to Medium Businesses)

Bar: Basic (except top bar is black only) the industry’s most advanced ATM networking features. Its high-speed connectivity
takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This Prints black.
Naming: Cisco Support Solutions specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to

• This is Bullet text. Connection den-
This is Body text. Stratm cost-effec-
tively delivers the most advanced ATM .5" from baseline of intro text to cap height of body.
GO!
Section: See Fact Sheet Specs sities with up to 96 OC-3c/STM-1 switching and traffic management capa-
ports on a single StrataCom ®
BPX ™ ServiceNode
bility in the industry. It represents the
first commercially available implemen-
Three lines of body copy (minimum) above illustra-
Bullet: See Fact Sheet Specs • This is Bullet text. Control through
tation of VS/VD.
The BXM-155 Broadband Switch tion to intro text, or have the illustration’s top flush
port for all ATM service classes Module, based on Stratm Technology, is
• This is Bullet text. Compliant ATM
an OC-3c/STM-1 version of the BXM
with top of body.
Virtual Source/Virtual Destination form. It operates at the standard
Color of market solution (VS/VD) capability in custom ASICs

• This is Bullet text. Performance to
Synchronous Optical Network (SONET)/
Synchronous Digital Hierarchy (SDH) rate
See Basic Specs

optimize the network life cycle of 155.520 Mbps. The card provides 4- or
8- OC-3c/STM-1 ATM ports per card,
Vignette: Duotone. (Can be a quadtone if printing
This is BodyFirst text. To address Asynchronous Transfer
Mode (ATM) networking issues related to growing traffic
each of which can be configured for either trunk or access
application. four-color, but must look like a duotone.) Use 8-pt
demands, varying types of traffic, and the cost-effective
deployment of broadband ATM, there is a need for an ATM
network platform that delivers unprecedented scalability, perfor-
black rule for border. Text wraps vignette with 14 to
BodyFirst: See Fact Sheet Specs mance, and functionality at a low cost.
•Complies with ATM Forum UNI Specification Version 3.1 18 pts of white space. Vignette can be any simple
• Cell transfer rate of 353,208 cells per second shape. However it must center within a clear
Body: See Fact Sheet Specs BPX and IGX ATM switches.
™
square box so text wraps a square shape (as shown).
Position of Vignette: centers on page both

.5" min. top to bottom and left to right in the 8"area to the
right of bar. The vignette may be moved up or
Logo: See Basic Specs. Prints black, sits .25" down .5" if necessary to keep at least three lines
above page edge. of text wrapping above or to keep flush with top
of body.
.75"
This is Figure Title. Easy Connection Package is a complete CPE solution This is Section Text
that makes it ultimately simple for service providers to offer SOHO and This is BodyFirst text. Lorem ipsum dolor sit amet, con-
FigureTitle: See “Important Miscellany

for Designers” Workstation

consequat.
10Base T dolore eu feugiat nulla facilisis at vero eros et accumsan et
ISDN BRI iusto odio dignissim qui blandit praesent luptatum zzril
Marketing Icon Illustrations: See “Important 760 Series

ISDN Router
RJ 11 North America
NT1 Europe
Miscellany for Designers” aliquam erat volutpat.


World Wide Web URL:
BP 706-Villebon
France
USA
Tel: 408 526-7660
Fax: 408 526-4646
Japan
Tel: 81 3 5219 6000
Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
See Business Solution, Program, and Service Fact

Sheet (4 page) (inside spread) for inside spread specs.
Level 2
T h e Cisco Business Solution, Program, and Service Fact Sheet (4-page) (inside spread)
TO DOWNLOADS
.75” 3.25” .5” 3.25” .75”
Duotone: Screen Shot,
Scalability see Basic Specs
Large type: Sabon Roman

• Compliant with SONET standards • Up to 16 classes of service with the following Hangline for text 1.5".
SC, 100 pt, Track 12. Bellcore GR-253-CORE configurable parameters:
ATM-Frame Relay (FR) service interworking
ANSI T1.105 Maximum Service Rate (MSR)

• Provides transparent end-to-end connectivity, operating
two services on a single switch platform Keep consistent within a
Reverses to white out of 3% • Compliant with SDH standards Maximum Queue Depth (MQD)
ITU-T G.707, G.708, and G.709 Cell loss priority (CLP) high and low thresholds
Switched Virtual Circuits:
• On board processing of Switched Virtual Circuits (SVCs) series.
black. Use keywords from ITU-T G.957, G.958
• 1:1 BXM redundancy using ‘Y’ redundancy
Service Priority Level (SPL)
Explicit Forward Congestion Indication (EFCI) threshold
to 4000 calls per second
Signaling protocol per ATM Forum UNI Specification
copy. (Delete back- • Fiber-optic interface options: Constant Bit Rate Service
• UPC and CAC per ATM Forum Specification UNI V.3.1
V3.0 and V3.1
• E.164/NSAP addressing per ATM Forum UNI
Efficiency
ground color for Back Card Source

1310nm
Tx Power Rx Range
(dBm) (dBm)
Min Max Min Max
Physical Range
(km) and ITU-T I.371
• UPC: Ingress rate monitoring and discarding for:
Specification V.3.1
• Support for ATM Forum Private Network-Network Inter-
MMF LED -22 -15 -31 -10 SC 2
web/fax) SMF (IR) Laser
(Class 1)
-15 -8 -34 -10 SC 20
Peak Cell Rate (PCR)
Cell Transfer Delay Variation (CTDV)
face (PNNI) Per ATM Forum P-NNI Specification V.1.0
Multicasting
SMF (LR) Laser -5 0 -34 -10 SC 40
Variable Bit Rate Service • 1:N cell replication on egress side
Table Format E: (Class 1)
• Usage parameter control (UPC) and CAC per ATM • Up to 8000 multicast branch connections per BXM
See Fact Sheet Specs

• 155 Mbps electrical physical interface options:
Unshielded twisted pair (UTP-155)
Forum UNI Specification V.3.1 and ITU-T I.371
• UPC: Ingress rate monitoring and cell tagging for:
Virtual Trunks
• Multicast support for:
IP Sidebar to match cover
Sustainable Cell Rate (SCR) Frame Relay
Shielded twisted pair (STP-155) • Support for up to 32 virtual interfaces per card, each
PCR ATM
Synchronous Transport Signal level 3c (STS-3c)/ with 16 class-of-service queues
GO!
Maximum Burst Size (MBS) • Two multicast queues supported: critical and non-
STM-1 electrical • VPI/VCI used to identify virtual connection
• CLP tagging, enabled, or disabled on a per-Virtual Circuit critical traffic
G.703 compliant • Virtual interface parameters:
(VC) basis at the ingress side
Synchronization Physical port (trunk or UNI) Fault Management and Reporting
ABR Service and Congestion Control Peak Service Rate (PSR) • Compliant with Bellcore GR-253-CORE
• Can be configured for internal timing from the BPX
• VS/VD per ATM Forum Traffic Management Maximum service rate
internal Stratum 3 clock conforming to ATT Pub. 62411 Alarms
Specification V.4.0 Maximum resource allocation • Loss Of Signal (LOS)
• External timing source option also available
• Explict Rate (ER) stamping • Loss Of Pointer (LOP)
ATM Layer Cell Buffering
• EFCI tagging monitoring • Loss Of Frame (LOF)
• Configurable for trunk and public or private User-Network • Large ingress and egress cell buffer architecture
• StrataCom’s ForeSight® • Loss Of Cell delineation (LOC)
Interface (UNI) application • 200,000 to 900,000 cells stored per card
• UNI conformant to ATM Forum UNI Specification V.3.1, ABR VS/VD Accommodate large traffic bursts • Alarm Indication Signal (AIS)
ITU-T I.361 and I.432 specification • VSs and VDs Resource Management (RM) cell generation Avoid network congestion and cell discard • Remote Defect Iindication (RDI)
• Complies with standard Usage Parameter Control (UPC) and termination Suited to TCP/IP traffic • Alarm integration up/down count
and Connection Admission Control (CAC) per ATM • Virtual Connection Queue (VCQ) assigned to each Performance Monitoring
Advanced Networking Features
Forum UNI Specification V.3.1 and ITU-T I.371 VC ingress AutoRoute™ • Performance monitoring provided for line, section,
• Supports Virtual Circuit Connections (VCCs) and Virtual • VCQ configurable parameters: • Automatic end-to-end connection management mechanism and path
Path Connections (VPCs) per ATM Forum UNI CLP high and low thresholds • Deterministically allocates bandwidth and reroutes VCs • Bit Interleaved Parity (BIP) error detection
Specification V.3.1 and ITU-T I.371 Maximum queue depth autonomously over optimum network paths • Far-End Block Error (FEBE) count
• Connections: Reserved queue depth • Preserves service integrity during network failures • Unavailable Seconds (UAS)
16,000 to 64,000 connections per card Congestion threshold • Errored Seconds (ES)
OptiClass™
• Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI) Unspecified Bit Rate Service • Up to 16 class-of-service queues, with independent service • Severely Errored Seconds (SES)
range for VCCs and VPCs: per UNI Specification 3.1 • UPC and CAC per ATM Forum UNI Specification V.3.1 algorithms dedicated to each interface in the network • Header Checksum (HCS) monitoring
Traffic Management and ITU-T I.371 Statistics
FairShare™
• Per-VC queuing and scheduling • ER stamping • ATM statistics collected on a per-VC basis
• Dedicated queue- and rate-controlled servers for each
• Per-VC Weighted Fair Queuing (WFQ) • EFCI cell tagging • Four levels of ATM-layer statistics collection provided
VCC/VPC
• UBR with Early Packet Discard (EPD) on per-VC basis
• Dynamic bandwidth management, providing more than
When text overprints, 95 percent utilization
it is necessary to print Type baselines no lower

left column in 3% than 3/4" from bottom
black. (Delete back- side bar 4.25" Inside spread of page
ground color for
web/fax.)
.722" 1.25"
Scalability
OR
Use solid PMS back- BXM-622 • Fiber-optic interface options:
Back Source Tx Power Rx Range Physical Range

Card 1310nm (dBm)
Min Max
(dBm)
Min Max
(km)
Fact Sheet Specs
ground for left column o f f e r s SMF (IR)
SMF (LR)
Laser
Laser
-15
-3
-8
+2
-28
-28
-8
-8
FC
FC
20
40
with pull quote when Synchronization

copy length allows complete • Can be configured for internal timing from the BPX
internal Stratum 3 clock conforming to ATT Pub. 62411
Efficiency
• External timing source option also available
network ATM Layer

• Configurable for trunk and public or private User-Network
Quote: Sabon Roman SC, Interface (UNI) application
control
• UNI conformant to ATM Forum UNI Specification V.3.1,
36/49, reverses to white, ITU-T I.361 and I.432 specifications

• Complies with standard Usage Parameter Control (UPC)
Bullet: Sabon, 9/14, .042" space before, left indent 0.097," first line indent
column width 3”." May be
and Connection Admission Control (CAC) per ATM
0.097", tabs 0.244"
centered, justified or flush
through Forum UNI V.3.1 and ITU-T I.371
• Supports Virtual Circuit Connections (VCCs) and Virtual
Path Connections (VPCs) per ATM Forum UNI
dynamic
Specification V.3.1 and ITU-T I.371
left. (Note: does not need • Connections: Bullet2 (Option): Sabon, 9/12, .042" space before, left indent 0.097," first
16,000 to 64,000 connections per card per UNI
to change for PDF as it Specification V.3.1 line indent -0.097," tabs 0.244"
reads well) sharing of • Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI)
range for VCCs and VPCs: per UNI Specification V.3.1
Traffic Management
r e s o u r c e s. • Per-VC queuing and scheduling

• Per-VC Weighted Fair Queuing (WFQ)
Bullet2First: 9/12, no space before, left indent 0.097," first line indent 0.097,"
• Up to 16 classes of service with the following
configurable parameters:
tabs 0.244"
Maximum Service Rate (MSR)
Maximum Queue Depth (MQD)
Large type: Sabon Roman Cell Loss Priority (CLP) high and low thresholds Section: Univers Bold, 9/14, Track 10, space before .097”
," Solution PMS
Service Priority Level (SPL)
SC, 100 pt, Track 12. 85% of Explicit Forward Congestion Indication (EFCI) threshold
Solution PMS, should be Constant Bit Rate Service

• UPC and CAC per ATM Forum UNI Specification V.3.1
Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097"
and ITU-T I.371
very subtle. Use keywords • UPC: Ingress rate monitoring and discarding for:
Peak Cell Rate (PCR)
from copy. (Deletes for Cell Transfer Delay Variation (CTDV)
Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097"
web/fax)
Table Format E: (can cross one or two columns)
Alternate Left page CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out of
black or colored bars
CellBody: Univers Regular Condensed, 7/8
CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, and
inset from outer box
Rules are 2 pt for outer box (frame) and 1 pt within
Cell headings can be vertical or horizontal. Layout needs will be customized to

accommodate information. If there is less information, open up leading for
Level 2
T h e C i s c o Statement of Direction (cover)
Colors: Two-color or four-color process, Overall matte varnish if using

solid PMS column inside
Size: 8.5" x 11"
Stock: Text; Warren Lustro Dull, 100# Text (recycled)
TO DOWNLOADS
If title runs two lines, use Univers for first line and Sabon
for second.
Naming: Main point of paper
EmphasisMedium: Sabon Italic, 12 pt, Track 10

Naming: Further clarification of what the paper is about
.375"
Network Security for Banking Institutions

S u c c e s s M e a n s F o c u s i n g o n C u s t o m e r R e l a t i o n s h i ps. C o m p e t i t i o n i n t h e b a n k i ng
Track 10 (leading can vary, keep consistent within
Bar: Basic (except top bar is black only) services industry is increasing dramatically because of industry consolida-
tion, deregulation, and the emergence of non-bank competitors such as bro -
Naming: Statement of Direction kerage and securities companies. To be successful in this rapidly changing
Prints black.
m a r k e t, b a n k i n g i n s t i t u t i o n s a r e t a k i n g a n e w l o o k a t h o w t h e y i n t e r a c t
w i t h a n d p r o v i d e s e r v i c e t o t h e i r c u s t o m e r s.
Effective management of customer relationships and the Corporate intranets and Internet-based delivery of
.5" from baseline of intro text to cap height of body. Three GO!
BodyFirst: See Statement of Direction Specs ability to rapidly develop new delivery channels such as banking services will inevitably play an increasingly
call centers, kiosks, and electronic banking, are becoming
key competitive advantages
important role in the financial services industry over the
next several years. Intranets lines of body copy (minimum) above illustration to intro
It is web-based ne tworki ng are already becoming a pri-
technology that is provid-
ing the foundation for n e w
mary vehicle for internal
sharing of information and
text, or have the illustration’s top flush with top of body.
front-end applications and resources, and the Internet
services and that is making is likely to be the primary
existing delivery channels delivery channel for PC-
Color of market solution, See Basic Specs and applications more effi-
cient and customer focused.
based electronic banking
services to both retail and
In the older, centralized commercial customers. In
mainframe computing envi- fact, according to the Tower
ronment, customer informa- Group, Internet-related IT
tion is usually maintained spending among U.S. com-
on separate networks, and mercial banks is expected Vignette: Duotone. Use 8-pt black rule for border. Text
bankers often have to consult to increase 77 percent
Body: See Statement of Direction Specs multiple sources for a

complete picture of a cus-
annually from just under
$100 million in 1996 to
wraps vignette with 14 to 18 pts of white space. Vignette
tomer’s business with the
bank. For instance, financial
$700 million in 2000. To
be effective, however,
does not have to be in a square. However it must center
institutions often have separate networks for teller activity,
administrative functions, back office systems, automated
intranets and Internet-based services need to be easily
accessible to branch banks, partners such as correspon- within a clear square box so text wraps a square shape
teller machines, and point-of-sale transactions. In contrast, dent banks, telecommuters, mobile employees, and
networks based on the Internet Protocol (IP) allow con-
solidation of these applications onto a single backbone
customers. Consequently, the financial industry will
need network security solutions that make the
(as shown).
giving bankers access to all facets of a customer’s banking Internet as secure as their private networks. Strong
needs, such as direct deposit data, loan applications, and security will guarantee the privacy of customers’ infor-
portfolio analysis tools. And data is accessible no matter
where the banker is located — at a bank branch, a call
mation as it sails through cyberspace, as well as
secure servers and network Position of Vignette: Centers on page both top to
center, at home, or on the road.
bottom and left to right in the 8" area to the right of bar.
See Basic Specs. Sits .25" from .5" The vignette may be moved up or down if necessary to
page edge. Prints black or four-color
keep at least three lines of text wrapping above or to
depending on the job.
keep flush with top of body.
.75" Note: No charts/graphs on front cover

This is Section Text This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con- This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. consequat.
This is Body text. Duis autem vel eum iriure dolor in This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. aliquam erat volutpat.
Section: See Statement of Direction Specs sectetuer adipiscing elit, sed diam nonummy nibh euismod
consequat.


World Wide Web URL:
Tel: 408 526-4000
BP 706-Villebon
France
Tel: 33 1 6918 61 00
USA
Tel: 408 526-7660
Fax: 408 526-4646
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Level 2
T h e C i s c o Statement of Direction (inside spread)
TO DOWNLOADS
.75" 3.25" .5" 3.25" .75"
Management
Large type: Sabon Hangline for text ideally
Roman SC, 100 pt, 1.5". Keep consistent within
Track 12. Reverses
The banking One of the most important aspects of integrity involves
network infrastructure security. This includes protection
Importance of Integrating Security Systems
with Enterprise Networks
of the network device configurations, and the routing and
switching configuration updates that continuously define
In addition, if a financial institution is to build delivery
channels that use a public IP network such as the Internet,
a series.
out of 3% black. Use industry the topology of the network. Data confidentiality protects
information as it traverses the network, which today implies
that institution’s security solution must be tightly integrated
with the enterprise network infrastructure. For example, in
keywords from copy. encrypting information as it leaves the network perimeter.

The key to true network integrity is that it be imple-
order to ensure data privacy on a connection through the
Internet, that connection must employ some form of data
will need
mented across all types of devices with full interworking, encryption. But after an encrypted tunnel has been estab-
(Delete background so that every device in the network can participate and not lished through the public IP network, the tunnel should
be a weak link in the security implementation. function in the same way as a leased line or Frame Relay pri-
color for web/fax)
GO!
vate virtual circuit (PVC); that is, the connection should
Active Audit
function as an integral part of the corporate enterprise network.
n e t wo r k
Active audit is the systematic and dynamic verification
Another example of the need to integrate the security
that the security policy as defined is being properly imple-
system with the enterprise network involves offering elec-
mented. It provides assurance that the security policy is
tronic commerce services. If an institution wants to offer
Security
Quote: Sabon Roman SC, Identity (Authentication and Authorization)

Identity refers to authenticating individual network users
consistent and operating correctly.
• Active Audit enables customers to detect intrusion and
electronic commerce services, it will need to act as a certifying
36/49, reverses to white, security and allowing them access only to the applications and services
for which they are authorized. For example, electronic
network anomalies, misuse, and attacks.
• Active Audit also includes reporting the findings of the
authority for its customers. (In The Registry market survey
described earlier, all of the financial institutions surveyed
were currently using one-time passwords created by token
banking customers can be authenticated via token cards
column width 3,”" justified or digital certificates and are given access to only their own
audit process. cards to identify remote dial-in users. However, the majority
solutions account information. Or a bank employee is authenticated

Active audit should be handled by a system that is totally were planning to convert to digital certificates within the
Bar to match cover
or tight flush left. via a password and is authorized to access a few specific
separate from the network security solutions that are
installed. There aren’t many tools available today for active
next six months. Digital certificates are authenticated in a
certificate authority.) In order to be a viable certificate
applications, such as risk management tools, between the hours
of 6:00 a.m. and 5:00 p.m. Identity involves authenticating
audit, which explains why many companies hire outside authority, an institution will need to have some form of Page Numbers: Univers
auditors to check their security implementations. centralized authentication and authorization infrastructure
that make every network user and mapping their identity, location,
and the time-of-day access to the Security Policy. The key to
centralized identity and security policy management is the
An example of such a case was reported in a recent
article that appeared in the February 3, 1997 issue of
in place. The integration of security systems is therefore an
essential step in the future evolution of enterprise networks.
Black, 9 pt, center in box,
combination of all key authentication mechanisms (for
Fortune magazine. The article provided a blow-by-blow
description of an actual network break-in at a Fortune 100
only on left-hand pages.
the Internet
example SecureID, DES Gold Cards, or MS Login) and their
company in December. The top executives of the company
interworking with one common identity repository. To
were aware of the break-in attempt in advance—in fact,
truly be centralized and configured only once, the identity
When type overprints, mechanism must also be location independent; for example,
it must be equally applicable to dial-users and campus users.
they agreed to the mission because they were interested in
finding out how vulnerable their network was. The bottom
print sidebar in 3% as s e c u r e as Integrity

Integrity includes the security of the network periphery,
line—the hackers took over network manager status in only
two hours and could go anywhere and change anything they
wanted—and the company would have had no knowledge
Duotone: See “Important
black. (Delete back- security of the network devices, and security of the flows
of information between them. Perimeter security is protection
that the attack even happened if they hadn’t known about Miscellany for Designers”
a private
it ahead of time. For true security policy management on an
ground color for at the boundary between the users and devices that can
be identified and trusted and the rest of the world.
enterprise-wide basis, active audit capability must be in place
and be applicable for all access ports, devices, and media.
Firewalls are typically used to protect the network perimeter
web/fax) from unauthorized access.
n e t w o r k.
OR
Use solid PMS back- Type baseline no lower than

ground on sidebar with 3/4" from bottom of page
quote when copy side bar 4.25" Inside spread
length allows
Statement of Direction Specs
Body: Sabon 9/14, .25 indent, justified

Cisco Enterprise Security Roadmap As previously discussed, security products available today
In order to address the growing security needs of the financial have forced a point product approach to managing securi-
community, Cisco Systems is expanding upon its existing ty. Dial-in access must be managed separately from the
network security products to provide a comprehensive security
solution that offers:
Internet firewall, which has no connection to user privi- BodyFirst: Sabon 9/14 no indent, no space before, justified
leges inside the bank. Cisco’s Enterprise Security
• Centralized security management — whereby bank enhancements make possible a new approach—an
employees, partners, and customers can be authenticated i n s t i t u t i on- w i d e , user-
and their network privileges authorized from a single
point in the network. The benefits of centralized
oriented security policy, dynamically enforced
across a multi-vendor, multi-technology infrastruc-
Bullet: Sabon 9/14 left indent 0.097," first line indent -0.097," justified,
management include: simplified operations (requiring
less staff), simplified implementations (requiring less equip-
ture. This approach will enable applications such as
secure Internet banking and remote network access for tabs 0.244"
ment), and lower vendor relationship costs (training, bank branches and mobile employees over low-cost
administration, and maintenance). Internet connections as illustrated in the diagram.
• Dynamic monitoring and auditing of network security— Enterprise Security Alliance

providing seamless interworking between the auditing
tools, security management, and the network infrastructure.
In order to move the industry closer to fully standards-based Bullet2 (Option): 9/12, .042" space before, left indent 0.097," first line indent
security implementations and intervendor interoperabili-
• Encryption integrated across all Cisco security products
to secure the privacy of data as it travels across the
ty, Cisco and Microsoft have founded the Enterprise
Security Alliance program. The charter of the Alliance is to
-0.097," justified, tabs 0.244"
Internet and private networks. agree on, promote, and test interoperability of new securi-
ty standards and drive the development of active audit
tools. Other members of the Alliance include Hewlett-
Packard, Oracle, Verisign, RSA, and Cylink. Bullet2First: 9/12, no space before, left indent 0.097," justified, first line
Elements of Secure Internet Banking
indent -0.097,," tabs 0.244"
Data
Section: Univers Bold, 9/14, Track 10, space before .097," Solution PMS
Center
Centralized
Identity
Mobile
Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097"
(Kiosk, ATM)
Internet
Router
Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097"

Encrypted IP
Bank
Encrypted IP Network
Firewall
(Perimeter Security)
Table Format E: (can cross one or two columns)

Certificate
Authority
Home
Banking
CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out of

black or colored bars
CellBody: Univers Regular Condensed, 7/8
CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, and
Alternate Left page inset from outer box
Rules are 2 pt for outer box (frame) and 1 pt within
Cell headings can be vertical or horizontal. Layout needs will be customized to

accommodate information. If there is less information, open up leading for
Level 2
T h e C i s c o Customer Profile

Size: 8.5" x 11"
TO DOWNLOADS
SubTitle: Univers Cond. Bold, 12 pt, Track 10
Naming: Customer name

Naming: Clarification on what the profile is about from Cisco’s perspective
Digex
.375"
Graphic Type: Sabon SC, 100 pt, Track 12. Custom size
Customer Profile
Digex, Inc. Providing Business Connectivity Solutions
for each piece, depending on length of name, should

1.5" bleed off edge. 3% black (Delete for web/fax)
Bar: Basic Specs (except top portion of the bar This is BodyIntro of the country’s fastest-growing, first-
tier Internet Service Providers (ISPs), providing business
is black and centered section is Solution PMS.) connectivity solutions to major customers from coast to coast. Customers include cor- Duotone: See “Important Miscellany for Designers”
porations, banks, government agencies, universities, and other organizations and indi-
Naming: Customer Profile (keep generic: do viduals that require fault-tolerant, best-of-breed internetworking. As an indicator
not include marketing unit, business unit, or of its success, the Beltsville, Maryland-based company plans to expand its clear
Track 10 (leading can vary, keep consistent within a series.

GO!
channel DS-3 ring to 55 cities by the end of 1996 and grow to 100 points of presence (POPs)
customer name) by mid-1997.

Always hangs 1.5" from top of page. Prints black.
This is bodyFirst customer reliability and performance DIGEX also supplies customers with Cisco 1005
demands, DIGEX has chosen Cisco Systems products for routers for deployment in their remote offices, while com-
its central backbone routers, remote panies requiring high-speed Switched
office routers, and dial-up access
servers. According to DIGEX Director “Quote is Sabon Roman SC 9pt,
Multimegabit Data Service (SMDS)
are provided with Cisco 7000 series
.5," This space floats with BodyIntro1 length.
BodyFirst: Sabon, 9/14, no indent, of Systems, Ed Kern, “Cisco was
chosen because it has the only high-
Leading can be modified to fit
along with black box. suit the
routers. “All these products are very
well received,‘ says Wigley, ‘because
no space before end solutions that suit the industrial-

strength, no-excuses environment
industrial-strength, environ-
ment we’re building Cisco’s
they represent cost-effective upgrade
paths in addition to their high-per- Quote: Sabon Roman SC, 9/16, Track 12. (Can adjust
we’re building. Cisco’s products are formance routing capabilities.”
the only ones that work.”
This is body DIGEX Manager
products are the only ones .”
Name
Most recently, DIGEX stan-
dardized on the new Cisco AS5200
leading and box to fit quote. Box hangs from top of color
Title
of Broadband Services, “Our part-
nering with Cisco is a major selling
Company. universal access server for its dial-up
POPs. With its ability to handle
bar; the box always prints black)
point for our clientele. Our challenge both digital and analog calls on a
is to provide business users with solid, proven technology single trunk, the AS5200 enables DIGEX to issue a single
Body: Sabon 9/14, .25 indent that can be counted on to work reliably right out of the
box. Cisco consistently helps us meet this challenge at every
dial-in number to all its subscribers. As the company’s
internetwork continues to expand, additional POPs will be
service level.” equipped with a full contingent of AS5200 units tofull
To underpin its highly reliable services, DIGEX uses contingent of AS5200 units to accommodate high-density,
Section: Univers Bold Condensed, 9/14, high-end Cisco 7513 routers in redundant configurations as
the core backbone routers between its T3 clear channels.
dial-up access.
“This end-to-end Cisco solution provides us with a
Leaf POPs, meanwhile, use Cisco 4500 series or 7507 particularly robust environment for growing our full range
Track 10, space before .097," Solution PMS routers. Says David Dobel, DIGEX Marketing Director, General Manager of Telecommute Solutions. “For example,
“By using Cisco routers in our hubs as opposed to the
switches employed by most ISPs, we minimize unnecessary
we can easily add new interface processor cards or take
advantage of middleware technology to add new types of
Name: Sabon Italic Oldstyle Figures, 9/16
downtime and avoid the packet losses and malapropos connections and introduce new value-added services.”
Sectionsub: Univers Bold Condensed, 8.5/14,

no track, space before .097”, can be a run-in
Logo: See Basic Specs. Prints black
Sectionsubsub: Univers Bold Condensed Front Cover
Oblique, 8.5/14, no track, space before .097," can
be a run-in
.75”
DIGEX is positioned for the not-too-distant future pond,” says Wigley. “Already 56K users are flocking to
when T3 is superseded by even faster links. “Businesses T1, and the savviest corporations are hitting a bandwidth
will always want more bandwidth, and we will scale and wall. We sell to these kind of customers, and they often
respond,” says Wigley. “Already 56K users are flocking to demand Cisco products because they appreciate Cisco’s
T1, and the savviest corporations are hitting a bandwidth inherent scalability. When you couple this added value
wall. We sell to these kind of customers, and they often with Cisco’s reliability, it’s not a hard sell.”
demand Cisco products because they appreciate Cisco’s
inherent scalability. When you couple this added value Bar and 4-pt rules black. Lower bar should match
with Cisco’s reliability, it’s not a hard sell.”
front cover.
Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5.
Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5
FigureTitle: See “Important Miscellany

for Designers” Workstation
10Base T
Icon Illustrations: See “Important ISDN BRI

Digital PSTN
RJ 11 North America
Miscellany for Designers” 760 Series

ISDN Router
NT1 Europe
See Basic Specs
.5" Text baseline to be no less than .5" above logo. Logo size
is .75" wide.
Address Block: See Basic Specs 170 West Tasman Drive

San Jose, CA 95134-1706
USA
BP 706-Villebon
San Jose, CA 95134-1706
USA
Fuji Building
3-2-3 Marunouchi
Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Back Cover
Level 2
T h e C i s c o Industry Profile
Colors: Appropriate Industry PMS (Health care = 3035, Finance = 124,

or Local Government = 187) and black
Size: 8.5” x 11”
TO DOWNLOADS
Naming: Industry (+ topic)
Side Bar: Basic Specs (except top EmphasisMedium: Sabon Italic 12 pt, Track 10
portion of the bar is black and centered
section is an industry PMS) Naming: Clarification on what the profile is about from Cisco’s perspective
Naming: Industry Profile (keep generic: .375"

do not include marketing unit, business
Health Care
Group Health Cooperative of Puget Sound Improving Information Access throughout the Organization Graphic Type: Sabon SC, 100 pt, Track 12. Custom size
Industry Profile
unit, or customer name) for each piece, depending on length of name, should
2" bleed off edge. 3% black (Delete for web/fax)
Duotone: See “Important Miscellany for Managing the cost of patient care is hardly a new idea
Designers”
a t S e a t t l e ’s G r o u p H e a l t h C o o p e r a t i v e . By t h e i r v e r y
nature, HMOs are concerned with providing the best possible care while keeping
consumers’ costs low. Track 10 (leading can vary, keep consistent within a series).
Background The Solution
Always hangs 1.5” from top of page. Prints black.
Section: Univers Bold, 9/14, Track 10, space
before .097”, Solution PMS
Over the years, the organization has made a significant
investment in information technology—for claims, patient
accounting, lab information, and
materials management. But E X E C U T I V E
Working with Cisco, Group Health designed a robust
network that has a capacity for growth. Currently, the
S U M M A R Y
data center uses two Cisco 7513
routers, FDDI concentrators,
GO!
because these services were all and Catalyst™ 5000 switches;
BACKGROUND
department-specific, the infor- the hospitals have Cisco 7000
Seattle-based Group Health Cooperative is the nation’s seventh-
mation they produced was not
available across the entire health
largest nonprofit HMO. Serving 650,000 consumers in Washington
and western Idaho, Group Health has a 2000-physician staff and
routers and Catalyst 1200
switches; and the clinics use .5," This space floats with BodyIntro length.
care continuum. The medical either a Cisco 4000 or a Cisco
BodyFirst: Sabon, 9/14, no indent, staff needed more information in
order to be more effective. And
$1 billion in annual revenues. The organization maintains 2 hospitals,
35 clinics, 6 administrative centers, and a centralized data center.
2514 router. As the number of
workstations grows, Group
no space before they needed better access to it.

CHALLENGE
Group Health needed to provide more information to the medical
Health can either upgrade to a
router with a higher port density Summary Box: Prints in 10% (PMS 3035, 187, or
The Challenge staff—for use in diagnosis, treatment, and planning for care—
or use Catalyst switches to
“There were a lot of legacy
networks, including dozens of
and to increase access to that information.
SOLUTION
increase the port capacity.
Selecting Cisco as a net-
black) or 15% (PMS 124) Top bar is 100%, Industry PMS
departmental LANs. But they
were not put together as part of
Working with Cisco, Group Health designed a robust network
with a scalable architecture and strict standards for applications.
working partner was perfectly
logical, explains John Stanley.
3035, 187, or 124. (Delete tint for web/fax, use .25
an enterprise strategy,” says
keyline) Box length can adjust to .5” above logo; how-
The network, consisting of Cisco routers, switches, and concen-
“We’ve made a conscious effort
John Stanley, director of comput- trators, carries voice, data, video, and images—and connects all
to choose a vendor who can
er and network services. medical and administrative facilities as well as physicians’ homes.
GroupHealth needed an enter- Group Health is also using an Integrated Services Digital Network
provide a breadth of products
and a high level of service— ever should be no less than 1.5” total. Box position should
Body: Sabon 9/14, .25 indent
prise-wide network that would (ISDN) router from Cisco for home-based medical transcriptionists.
and then standardize on that
centralize existing services and
eliminate the islands of informa-
RESULTS
Group Health has been able to speed diagnosis and treatment by
vendor’s offerings.” Cisco’s
ongoing innovation was also
hang 4” from top of page. This can adjust up or down
tion. The network developers
also had to improve the speed of
implementing company-wide applications and delivering informa-
tion quickly and reliably. Cost savings have been achieved by
an advantage, he says. “When
we needed access to the Internet,
.25” to .5” to accommodate type wrapping nicely at top.
information delivery and make it centralizing services, making information more widely available, remote access, or phone lines
more reliable. In addition, they and providing more reliable communications vehicles. for dictation, Cisco could pro-
had to identify new sources of effi-
vide it. Whenever we’ve had
ciency— innovative ways to use
information technology to improve patient care and
a new opportunity, Cisco has been able to step in with BoxTitle: Univers Condensed Bold, 9/10,
a solution.”
contain costs.
centered, caps, reverse to white, Track 100
BoxSection: Univers Condensed Black, 8/15.5, caps,
Industry PMS
BoxBody: Univers Condensed Light, 8/14
BoxBody2: Univers Condensed Light, 8/14, .25 indent
Logo: See Basic Specs. Prints black
The Results .An enterprise-wide health information system (HIS)

Healthcare providers throughout the enterprise now have will soon provide Group Health’s planners with a central-
the information they need for faster diagnosis and treat- ized clinical repository of electronic medical records—and
ment. For example, physicians can get lab test results streamline the process of performing population-based
immediately, at their desktop computers, where previously analyses. Having ready access to this kind of data will help
they typically waited 24 hours for such results. The net- the organization to manage care more effectively. “If all
work also provides high-speed image transfer capabilities, the data is available electronically,” explains Stanley,
which allow physicians to view X-rays, MRIs, or CAT “we’ll be able to study trends and treatment plans more
scans as soon as they’re available. Not only do these com-
munications improvements increase diagnostic efficiency,
efficiently—and modify them based on changes in those Bar and 4-pt rules black. Lower bar should match
trends.”
but they also facilitate consultation between colleagues in
different locations. And that, according to John Stanley,
Addressing the impact of the network on the escalating
costs of health care delivery, Stanley emphasizes the impor-
front cover.
is just what the network was designed to do. “The most tance of providing the medical staff with the information
important function of the network,” he says, “is to enable they need—quickly and reliably. “When we make our pro-
the staff to achieve their healthcare delivery objectives.” viders more efficient in their work, we can begin to control
the costs of providing care.”
The Results
Addressing the impact of the network on the escalating
Sectionsub: Univers Bold, 8/11.5, Track 10,

Extending all the way to staff members’ homes, the network
costs of health care delivery, Stanley emphasizes the impor-
enables additional time and cost savings. For example,
tance of providing the medical staff with the information
doctors can get the clinical information they need for deci-
space before .097”, black sion making—even when they receive a call at night. For
example, doctors can get the clinical information they need
they need—quickly and reliably. “When we make our pro-
viders more efficient in their work, we can begin to control
the costs of providing care.”
for decision making
The Results they can also access medical search engines on the
Sectionsubsub: Univers Bold, 8/11.5, space Internet, and they can communicate quickly and accurately
via e-mail. In addition, medical transcriptionists can work
before .097”, black, can be used as run-in

from home on a flexible schedule, using the network to
receive dictation and to transmit their finished documents.
Appropriate industry PMS
Text baseline to be no less than .5" above logo.

See Basic Specs for logo placement and address
Cisco Systems, Inc.
San Jose, CA 95134-1706
Cisco Systems, Inc.
San Jose, CA 95134-1706
Fuji Building
3-2-3 Marunouchi
block specs.
Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Catalyst and Cisco Systems are trademarks, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. Printed in USA.
Lit # 834701 1/97
Level 2
T h e C i s c o Extended Business Case (cover)
Colors: Two-Color Cover, Black Text

Size: 8.5" x 11"
Stock: Cover; Gilbert Esse, white, 80# Cover Smooth (recycled)
Text; Warren Lustro Dull, 100# Text (recycled)
TO DOWNLOADS
Business Case

Naming: Business Case
Duotone: With 8-pt black rule. GO!

Note: If using a full-color original, you may have to
adjust brightness and contrast in areas. See Basic
Specs for duotone curves.

Ty p e i n F r o n t C o v e r Ti t l e
FrontCoverTitle: Sabon Roman SC, Initial caps, 24/28,
Type in Title
Track 30. (Can adjust size smaller proportionately
depending on length of title). Space after .069"
Naming: Name of business or main point of case
Logo: See Basic Specs Naming: Further clarification of what the case
is about

Tel: 408 526-4000 Tel: 33 1 6918 61 00 Fax: 81 3 5219 6010
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,
Level 2
T h e C i s c o Extended Business Case (title page and TofC)
TO DOWNLOADS
FrontCoverTitle: Sabon Roman SC, Initial caps,
24/28, Track 30. (Can adjust size smaller proportion-
ately depending on length of title). Space after .069".

Naming: Further clarification of what the case study is about
Left-hand pages are

blank unless continuation
of a section. All sections 3.5" to top of Initial cap
start on right-hand pages.
Ty p e i n Ti t l e Bar: Black only, center section

t o B u s i n e s s e s Wo r l d w i d e 3% black GO!
Strategy
The Business Case for ATM in the WAN
Large Type: Sabon SC, 96 pt,

Track 10, can adjust kern slightly
to fit keyword, 3% black, bleed
off edge.
Note: Title page is optional.

If used, would duplicate
FrontCoverTitle and Title.
Inside Front Cover Title Page

Naming: Business Case Topic

Naming: Table of Contents
Contents
WAN ATM Businesss Case Table of Contents
.75" to baseline of head
2.5" from top of page
Executive Summary 1
Lorem ipsum 1
dolor sit ame 2
consectetuer 2
adipiscing elit 3
Introduction 5
Decrease Costs 30% to 50% 7

euismod 7
tincidunt ut 8
laoreet dolore 9
Improve Performance 11
magna aliquam 11
erat volutpat 11
Ut wisi enim 12
1
Reduce Risk 13
magna aliquam
erat volutpat
13
13
Z_FooterRight: Univers Black,
Ut wisi enim
magna aliquam
14
14
9 pt, print black centered.
erat volutpat 14
Ut wisi enim 15
Decrease Costs 30% to 50% 17

euismod 17
tincidunt ut 18 TOC: Univers Bold, 9/14, Track 10.
laoreet dolore 19
Improve Performance 23
magna aliquam 23
erat volutpat 23
Ut wisi enim 24
Reduce Risk 25
TOC2: Sabon, 9/14
magna aliquam 25
erat volutpat 26
Ut wisi enim 28
magna aliquam 28
Blank Table of Contents
3” or align with “Table of Contents” .25” Minimum margin

Level 2
T h e C i s c o Business Case (typical spreads)
TO DOWNLOADS
.75" to baseline of head
WAN ATM Business Case Executive Summary
1.5" from top of page

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Improve Performance
Left-hand pages are blank sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat Section: Univers Bold, 9/14,
minim veniam, quis nostrud exerci tation ullamcorper sus- nulla facilisis at vero eros et accumsan et iusto odio dig-
unless continuation of a cipit lobortis nisl ut aliquip ex ea Velit esse molestie conse- nista nobis eleifend option congue nihil imperdiet doming
id quod mazim placerat facer possim assum. Lorem ipsum
Track 10, space before .097"
quat, vel illum dolore eu feugiat nulla facilisis at vero eros
section. All sections start et accumsan et iusto odio dignissim qui blandit praesent dolor sit amet, consectetuer adipiscing elit, sed diam non
luptatum zzril delenit augue duis dolore te feugait nulla Ummy nibh euismod tincidunt ut laoreet dolore magna
BodyFirst: Sabon, 9/14, no
on right-hand pages. facilisi. Lorem ipsum dolor sit amet, consectetuer aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
Decrease Costs
nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iri-
indent, no space before
GO!
Adipiscing elit, sed diam nonummy nibh euismod tincidunt
ure dolor in hendrerit in vulputate velit esse molestie conse-
ut laoreet dolore magna aliquam erat volutpat. Ut wisi
quat, vel illum dolore eu feugiat nulla facilisis at vero eros
enim ad minim veniam, quis nostrud exerci tation ullam-
corper suscipit lobortis nisl ut aliquip ex ea commodo Reduce Risk
Body: Sabon, 9/14, .25 indent,
Et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te feugait nulla ing no space before
elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat.
Prepare Your Network for the Future

Ut wisi enim ad minim veniam, quis nostrud exerci tation
2
consequat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio
TDM versus ATM Cost Comparison

Constant Dollars (000s)
Old TDM Network 1996 1997 1998 1999 2000

dolor sit amet 00000 00000 00000 00000 00000
consectetuer
adipiscing elit
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
(TABLE FORMAT A)
CellHeading: Univers
dolore magna 00000 00000 00000 00000 00000
aliquam erat 00000 00000 00000 00000 00000
volutpattation 00000 00000 00000 00000 00000
ullamcorper
New TDM Network

00000
1996
00000
1997
00000
1998
00000
1999
00000
2000
Condensed Bold, 7.5/9, space
dolor sit amet
consectetuer
adipiscing elit
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
before .097,”" .5 rule below
Summary CellBody: Univers Condensed

light, 8/9, .25 rule below offset .042;
space before .028"
Note: You will have to set tabs

per chart content in the Quark file
only. In Frame, this text is in
Table Format A.
Quote: Sabon Roman SC, 10.5/28, Track 10

Name: Sabon Italic, 9/14, flush right
Quotes can be single column or cross both columns.
Quotes are at top or bottom of columns.
Allocation
WAN ATM Business Case Decrease Costs 30 to 50%
Reduce Risk
Lrem ipsum dolor sit amet, consectetuer adipiscing elit, sed
“ cipit lobortis nisl ut aliquip ex ea Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat
FigureTitle: Univers Bold, 8.5/9.
Sectionsub: Univers diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veni-
commodo consequat. consectetuer nulla facilisis at vero eros et accumsan et iusto odio dignis-
sim qui blandit praesent luptatum zzril delenit augue duis
Condensed Bold, 8.5/14, am, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. consectetuer
adipiscing elit, sed diam nonummy
dolore te feugait nulla facilisi.
Velit esse molestie consequat, vel illum dolore eu feu- CellBullet: Univers Light
no track, space before adipiscing elit, sed diam nonummy nibh euismod tincidunt
nibh euis”
giat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue
Condensed, 8/9, .069" indents
.097”,can be used enim ad minim veniam, quis nostrud exerci tation ullam-
corper suscipit lobortis nisl ut aliquip ex ea commodo con-
lobortis nisl ut aliquip ex ea duis dolore te feugait nulla facilisi.
Reduce Recurring Leased Line Costs

After: X.25 Switches Use Frame Relay Encapsulation
for Wide-Area Links
sequat. Duis autem vel eum iriure dolor in hendrerit in
as run-in. vulputate velit esse molestie consequat, vel Illum dolore eu
Autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat nulla
• Bandwidth Savings from ATM Compression Techniques
• Performance Improvements: Reduced Traffic Delay
• Hardware Savings: Fewer Trunk Cards per X.25 Switch
Rules: Top = .5 pt, side = 1.5 pt,
facilisis at vero eros et accumsan et iusto odio dignissim qui
dignissim qui blandit praesent luptatum zzril Kbps
Reduce Risk
blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
5,000 text inset from rules 6 pt.
Sectionsubsub: delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing dolore magna
Autem vel eum iriure dolor in hendrerit in vulputate
4,000
Frame Relay Load
Univers Bold Oblique, aliquam erat volutpat. Ut wisi enim ad velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero
nulla facilisis at vero eros et accumsan et iusto odio dignis-
3,000
Data Load
2,000
8.5/14, .097" space before, eros et accumsan et iusto odio dignissim qui blandit prae-
sent luptatum zzril delenit augue duis dolore te feugait .
dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing
1,000 Voice Load
5
• Autem vel eum iriure dolor in hendrerit elit, sed diam nonummy nibh euismod tincidunt ut laoreet
can be used as run-in. • Accumsan et iusto dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper sus-
0
12AM 2AM 4AM 6AM 8AM 10AM 12PM 2PM 4PM 6PM 8PM 10PM
1AM 3AM 5AM 7AM 9AM 11AM 1PM 3PM 5PM 7PM 9AM 11PM
• Odio dignissim
cipit lobortis nisl ut aliquip ex ea commodo consequat. Time
• Qui blandit praesent luptatum
Duis autem vel eum iriure dolor in hendrerit in vulpu-
Bullet: Sabon, 9/14 tate velit esse molestie consequat, vel illum dolore eu feu-
giat nulla facilisis at vero eros et accumsan et iusto odio
left indent .097”," first line ATM Cumulative Network

Costs by year
ATM Savings through
5 years
After: ATM Bandwidth Allocation
indent -.097”,"tabs .244," .488" 4.0 4.0
Fixed Portion of Bandwidth

3.0 3.0
Network Management Charts/Graphs: Keep simple,

Bullet2 (option):
Gbps
Gbps
2.0 2.0
build with .25 rules, Univers

Sabon, 9/12 with .042"
Data
1.0
Condensed Light and Univers

1.0
Router Router
space before, left indent Voice

0
TDM
(4 T3s)
ATM
(36 T3s)
ATM
(12 OC3s)
0
TDM
(4 T3s)
ATM
(36 T3s)
ATM
(12 OC3s) Condensed Bold, 7.5/9, use Cisco
.097," first line indent Marketing Icons, do not resize.
-.097," tabs .244,".488" Grayscale. Build these in Adobe
Illustrator as eps files.
Fit within column. If two, fit

within a single column or across
both columns.
Level 2
T h e C i s c o Short Business Case (cover)
Colors: One PMS and Black

Size: 8.5” x 11”
TO DOWNLOADS
Naming: Clarification on what the case is about

St r at e g y
Type in EmphisisMedium Type in SubTitle Graphic Type: Sabon SC, 100 pt, Track 12. Custom size
Business Case
for each piece, depending on length of name, should

Naming: Business Case bleed off edge. 3% black (Delete for web/fax)
This is BodyInftro1 sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore
Duotone: See “Important Miscellany magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Velit esse
for Designers” molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accusan Track 10 (leading can vary, keep consistent within a series).
et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore
te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer
Always hangs 1.5” from top of page. Prints black.
Section: Univers Bold, 9/14, Track 10, space

This is Section
This is bodyFirst, sed diam nonummy nibh euismod tin-
cidunt ut laoreet dolore magna aliquam erat volutpat. Ut
This is Body, molestie consequat, vel illum dolore eu
GO!
wisi enim ad minim veniam, quis nostrud exerci tation ulla duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit .5”, this space floats with BodyIntro length.
before .097,” PMS mcorper suscipit lobortis nisl ut aliquip ex ea commodo amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat
This is Section
volutpat. Lorem ipsum dolor sit amet,
This is bodyFirst, eum iriure dolor in
consectetuer adipiscing elit, sed diam
hendrerit in vulputate velit esse molestie
“This is Quote because it has the nonummy nibh euismod tincidunt
consequat, vel illum dolore eu feugiat
only high-end solutions that suit ut laoreet dolore magna aliquam erat
nulla facilisis at vero eros et accumsan
BodyFirst: Sabon, 9/14, no indent, no space before et iusto odio dignista nobis eleifend
the industrial-strength, no-
excuses environment we’re
volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation
option congue nihil imperdiet doming building. Cisco’s products
ullacorper suscipit lobortis ut aliquip
id quod mazim placerat facer possim are the only ones that work.”
assum. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam.
Ed Kern
Director of Systems
ex ea commodo consequat.
Ut wisi enim ad minim veniam, Quote: Sabon Roman SC, 9/16, Track 12. (Can adjust
quis nostrud exerci tation ullamcorper
This is Body, euismod tincidunt
ut laoreet dolore magna aliquam erat
This is Name
suscipit lobortis nisl ut aliquip ex ea leading, kern and box to fit quote. Box hangs from top
commodo consequat. Duis autem vel
volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip
eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel
of color bar; the box always prints black)
commodo consequat. Duis autem vel eum iriure dolor
Body: Sabon, 9/14, .25 indent, no space before in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at.
• This is Bullet
• Nulla facilisis at
This is Sectionsub
• vero eros et accumsan et iusto
• odio dignissim Name: Sabon Italic, 9/14, flush left
This is BodyFirst dolor sit amet, consectetuer adipiscing • qui blandit
elit, sed diam nonummy nibh euismod tincidunt ut laoreet • praesent luptatum zzril
dolore magna aliquam erat volutpat. Ut wisi enim ad • delenit augue duis dolore te
minim veniam, quis nostrud exerci tation ullamcorper sus- • feugait nulla facilisi.
cipit lobortis nisl ut aliquip ex ea commodo consequat. • Nam liber tempor cum
Duis autem vel eum iriure dolor in hendrerit in vulputate • soluta nobis eleifend
• option congue nihil imperdiet
Logo: See Basic Specs. Prints black.
This is Sectionsub Ut wisi enim ad minim veniam, quis nostrud exerci

This is BodyFirst dolor sit amet, consectetuer adipiscing tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
elit, sed diam nonummy nibh euismod tincidunt ut laoreet commodo consequat. Duis autem vel eum iriure dolor in
dolore magna aliquam erat volutpat. Ut wisi enim ad hendrerit in vulputate velit esse molestie consequat, vel
minim veniam, quis nostrud exerci tation ullamcorper sus- • This is Bullet
cipit lobortis nisl ut aliquip ex ea commodo consequat. • Nulla facilisis at
Duis autem vel eum iriure dolor in hendrerit in vulputate • vero eros et accumsan et iusto
This is Body, molestie consequat, vel illum dolore eu • odio dignissim
• qui blandit
• praesent luptatum zzril Bullet: Sabon, 9/14 left indent .097", first line indent
duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit • delenit augue duis dolore te
amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat
• feugait nulla facilisi.
• Nam liber tempor cum
-.097”,' tabs .244," .488"
volutpat. • soluta nobis eleifend
• option congue nihil imperdiet
This is BodyFirst, with .097 before. sit amet, consectetuer

adipiscing elit, sed diam nonummy nibh euismod tincidunt
This is FigureTitle: TDM Bandwidth Allocation enim ad minim veniam, quis nostrud exerci tation ullam-
Kbps corper suscipit lobortis nisl ut aliquip ex ea commodo con-
5,000
sequat. Duis autem vel eum iriure dolor in hendrerit in
4,000
Frame Relay Load
vulputate velit esse molestie consequat, vel illum dolore eu
3,000
Data Load duis dolore te feugait nulla facilisi.
Charts/Graphs: Keep simple, build with .25

2,000
1,000 Voice Load
rules, Univers Condensed Light and Univers 0

12AM 2AM 4AM 6AM 8AM 10AM 12PM 2PM 4PM 6PM 8PM 10PM
1AM 3AM 5AM 7AM 9AM 11AM 1PM 3PM 5PM 7PM 9AM 11PM
Condensed Bold, 7.5/9, use Cisco Marketing Time
Icons, do not resize. Grayscale. Build these in

Adobe Illustrator as eps files.
Fit within column. If two, fit within a Cisco Systems, Inc.

San Jose, CA 95134-1706
Cisco Systems, Inc.
San Jose, CA 95134-1706
Fuji Building
3-2-3 Marunouchi
single column or across both columns. World Wide Web URL:

Tel: 408 526-4000
France
Tel: 33 1 6918 61 00
Tel: 408 526-7660
Fax: 408 526-4646
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010 Address Block: See Basic Specs
800 553-NETS (6387) Fax: 33 1 6928 83 26
Fax: 408 526-4100
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,
Level 2
T h e C i s c o Short Business Case (inside)
TO DOWNLOADS
.75" 3.25" .5" 3.25" .75"
.75"
This is BodyFirst. sit amet, consectetuer adipiscing elit, sed Body, feugiat nulla facilisis at vero eros et accumsan et Example 1–European Manufacturer
Before: TDM Bandwidth Allocation
diam nonummy nibh euismod tincidunt ut laoreet dolore iusto odio dignissim qui blandit praesent luptatum zzril Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
magna aliquam erat volutpat. Ut wisi enim ad minim veni- delenit augue duis dolore te feugait nulla facilisi. Lorem sed diam nonummy nibh euismod tincidunt ut laoreet
am, quis nostrud exerci tation ullamcorper suscipit lobortis ipsum dolor sit amet, consectetuer adipiscing dolore magna 45 LINKS dolore magna aliquam erat volutpat. Ut wisi enim ad minim
nisl ut aliquip ex ea commodo consequat. Duis autem vel aliquam erat volutpat. Ut wisi enim ad velit esse molestie veniam, quis nostrud exerci tation ullamcorper suscipit
eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facili-
sis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te
consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui blandit prae-
sent luptatum zzril delenit augue duis dolore te feugait
nulla facilisi. Lorem ipsum dolor sit amet, consectetuer
lobortis nisl ut aliquip ex ea commodo consequat.
Sectionsub as run-in Duis autem vel eum iriure dolor in

hendrerit in vulputate velit esse molestie consequat, vel
Sectionsub: Univers Condensed GO!
feugait nulla facilisi. adipiscing elit, sed diam nonummy nibh euismod tincidunt
illum dolore eu feugiat nulla facilisis at vero eros et accum-
san et iusto odio dignissim qui blandit praesent luptatum
Bold, 8.5/14, no track, space before
Lorem ipsum dolor sit amet, consectetuer adipiscing ut laoreet dolore magna aliquam erat.
elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad minim
Reduce the Cost of Network Expansions
zzril delenit augue duis dolore te feugait nulla facilisi. Nam
liber tempor cum soluta .097”,can be used as run-in.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
veniam, quis nostrud exerci tation ullamcorper suscipit Sectionsubsub
sed diam nonummy nibh euismod tincidunt ut laoreet
lobortis nisl ut aliquip ex ea commodo consequat. con- Duis autem vel eum iriure dolor in hendrerit in vulputate
tincidunt ut laoreet dolore magna aliquam erat volutpat.
cipit lobortis nisl ut aliquip ex ea commodo consequat.
Reduce the Cost of Network Overhead
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
nulla facilisis at vero eros et accumsan et iusto odio dignis- Sectionsubsub: Univers Bold
Ut wisi enim ad minim veniam, quis nostrud exerci tation sim qui blandit praesent luptatum
consequat. Duis autem vel eum iriure dolor in hendrerit in
Duis autem vel eum iriure dolor in hendrerit in vulpu-
tate velit esse molestie consequat, vel illum dolore eu feugiat
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Sectionsub
Oblique, 8.5/14, .097" space before,
Ut wisi enim ad minim veniam, quis nostrud exerci
vulputate velit esse molestie consequat, vel
• Bullet2 with .028 space before
nulla facilisis at vero eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit augue duis tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum iriure dolor in
Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat can be used as run-in.
• Accumsan et iusto dolore te feugait nulla facilisi. nulla facilisis at vero eros et accumsan et iusto odio dignis-
Bullet2 (option): • Odio dignissim

• Qui blandit praesent luptatum
Hendrerit in vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis at vero eros et
dolore te feugait nulla facilisi. Nam liber tempor cum solu-
Sabon, 9/12 with .042" accumsan et iusto odio dignissim qui blandit praesent lup
Tatum zzril delenit augue duis dolore te feugait nulla
ta nobis eleifend option congue nihil
This is Section
facilisi. Minim veniam, quis nostrud exerci tation ullamcor-
space before, left indent This is FigureTitle, Switches Use Frame Relay
Encapsulation for Wide-Area Links
•This is CellBullet. ATM Compression Techniques
per suscipit lobortis nisl ut aliquip ex ea commodo con.
Lorem ipsum dolor sit amet, consectetuer adipiscing
This is bodyFirst, sed diam nonummy nibh euismod tin-
cidunt ut laoreet dolore magna aliquam erat volutpat. Ut
.097," first line indent •Performance Improvements: Reduced Traffic Delay

•Hardware Savings: Fewer Trunk Cards per X.25 Switch elit, sed diam nonummy nibh euismod tincidunt ut laoreet
wisi enim ad minim veniam, quis nostrud exerci tation ulla
mcorper suscipit lobortis nisl ut aliquip ex ea commodo
-.097," tabs .244,".488" TDM versus ATM Cost Comparison

Constant Dollars (000s)
cipit lobortis nisl ut aliquip ex ea commodo consequat.
This is Section
This is bodyFirst, eum iriure dolor in hendrerit in vulputate
X.25 Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
Old TDM Network 1996 1997 1998 1999 2000 Switch
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dig-
dolor sit amet 00000 00000 00000 00000 00000
(TABLE FORMAT A) consectetuer

adipiscing elit
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000 X.25 X.25 X.25
nulla facilisis at vero eros et accumsan et iusto odio dignis-
nista nobis eleifend option congue nihil imperdiet doming
id quod mazim placerat facer possim assum. Lorem ipsum
dolore magna 00000 00000 00000 00000 00000 Switch Switch Switch dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet,
CellHeading: Univers aliquam erat
volutpattation
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000 Wide-Area
Feeder
Location
consectetuer adipiscing elit, sed diam nonummy nibh euis-
dolor sit amet, consectetuer adipiscing elit, sed diam non
This is Body, euismod tincidunt ut laoreet dolore
ullamcorper 00000 00000 00000 00000 00000 X.25 Trunks X.25 mod tincidunt ut laoreet dolore magna aliquam erat volutp. magna aliquam erat volutpat. Ut wisi enim ad minim veni-
Condensed Bold, 7.5/9, New TDM Network
dolor sit amet
1996
00000
1997
00000
1998
00000
1999
00000
2000
00000 Feeder
Switch (X.25) Switch
Ut wisi enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
am, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel
space before .097”, .5 rule consectetuer

adipiscing elit
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
Locations
X.25
Switch
Access
Trunk
(X.25) X.25
Switch
commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel
eum iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at.
below offset .042; space Summary

dolor sit amet
consectetuer
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
X.25
X.25
Switch
X.25/X.75
illum dolore eu feugiat nulla facilisis at vero eros et accum-
san et iusto odio dignissim qui blandit praesent lupta.
Switch Gateway
before .028” adipiscing elit 00000 00000 00000 00000 00000
CellBody: Univers
Condensed Light, 8/9, .25
rule below offset .042;
space before .028”.
FigureTitle: Univers Bold, 8.5/9.
Note: You will have
to set tabs per chart CellBullet: Univers Light
content in the Quark file Condensed, 7.5/9, .069” indents,
only. In Frame, this text is
in Table Format A. Rules: top = .5 pt, side = 1.5 pt,
text inset from rules 6 pt.
73.0946 Industrial 7/6/98 9:28 AM Page 1
C i sc o P roduct G raphics S pecifications
Product design is one of the most important elements in the wide variety of design appli-
cations that contribute toward Cisco’s corporate identity. Increasingly, our customers
recognize Cisco products by their names, form factors, colors, and badging. Cisco
TO DOWNLOADS
Corporate Identity is in the process of creating a larger product “roadmap” or visual
picture of our product identity. This roadmap will give further definition of our current
and future industrial design direction and is expected to be complete in FY ’98.
Logo Colors Spot Color
WARM
Color Palette RED
Logotype
(PMS Warm Red)
GO!
Boxed bridge element
(PMS 3035)
PMS 3035
Tines
(PMS Cool Gray 1)
COOL
GRAY 1
Product Graphics Specifications
Typefaces Product Name, Sabon Semibold

Product Number, Sabon Regular
Color, Cool Gray 1
LED Typeface, Univers Condensed Bold
Color, Cool Gray 1
Product Color Molded Plastic, GEPlastics GY1291 (Dark Gray)
or GE Plastics BL2028 (Teal)
Sheet Metal, Cardinal Industries Finishes
8103-55839 (Gray)
Product Face
Sub-branding
aligns with base–
line of Cisco
Product number logotype
Product name
.9x .9x
.6x
Cisco 7000 SERIES
Configurable Modular Router

1x
1 2 3
DATA DATA DATA OK
OK OK OK POWER
LED LED

73.0946 Industrial 7/6/98 9:30 AM Page 2
C i sc o C o-B randing S pecifications
Co-branding
As a way to complete our end-to-end story, Cisco some-
times enters into co-branding agreements with
vendors whose product and company brand attributes
TO DOWNLOADS
in association with Cisco’s offer our customers
expanded products and services.
When co-branding a Cisco product with another
company’s brand, the Cisco product must retain its
native look, feel, and badging. The co-branded vendor’s
logo should appear at the right of Cisco’s logo, with
a minimum distance between the logos of .5x-height
of the Cisco logo’s boxed bridge element. The co-
branding vendor’s logo should not appear larger than
the x-height of the entire Cisco logo, as shown below.
2.625x .5x
GO!
1x
Channels for pdf 1 7/6/98 10:31 AM Page 1
C i s c o Reseller and Certified Partner Graphics—Introduction
Cisco’s goal is to establish a strong and consistent presence in the channel. To reinforce
this goal, we have created a special “look and feel” in our communications with our resellers
and certified partners worldwide. This design builds on Cisco’s corporate identity and is
TO DOWNLOADS
intended to be used for channel communications only.
Adhering to these guidelines will ensure that all brochures,

flyers, kits, and other reseller and certified partner collateral
will have consistent graphic treatment, regardless of the
business unit or geography where they were created.
For examples of reseller and certified partner designs
you can leverage for your own communications, see
the enclosed CDs. Also refer to the following section—
“Important Information for Designers of Reseller and GO!
Certified Partner Collateral and Kits”—and see the includ-
ed layout examples.
For further questions, contact Cisco Corporate Identity.
Cisco Certification Kit
Cisco Reseller Toolkit
Cisco Business Essentials

Sales Training Kit
Cisco Reseller Starter Kit
Cisco Channel Program

Overview Brochure
I m p o r t a n t I n f o r m a t i o n for Designers of Reseller and Certified Partner

Collateral and Kits
The Reseller and Certified Partner look and feel is based on a distinct grid system. This
system consists of sections of four-color and duotone illustrations, sweeps of solid color,
and dark and light tints. This dynamic “structural” look creates the illusion of depth
TO DOWNLOADS
and layering with illustrations that are darkened, lightened, or duotoned based on
the color or tint overlapping them. The look is not a patchwork design where random
blocks in the grid are selected and tinted here and there. Rather, the illustration must give
the feeling of being “interrupted” by a band of color that results in a change in style to the
illustration, such as a duotone or a darkened or lightened area.
The Grid Editorial Spread

The Reseller and Certified Partner look divides the The illustration is reserved for corners and should
page into a 6 x 6-unit grid (36 rectangular units). not have copy running over it. Blocks of solid and
GO!
For extremely horizontal layouts (for example, tinted color should surround the illustration. The
posters or kits), use a grid that is 6 units wide and remainder of the page should be various percentages
3 units high. The black Cisco bar running up the of black (3, 5, or 7 percent) with no cyan, magenta,
left side is optional. If incorporated, the bar should or yellow in the mix (K only).
be 3/4" wide and run the length of the page on the
left edge, bleeding off. The bar should be super black Color
without text. The 6 x 6-unit grid should begin on Bands or blocks of color (corporate palette) should
the inside edge of the black bar. be strategically placed throughout the layout. Colors
Brochure Cover should have overlays of light and dark percentages of
The grid is created in Illustrator and brought in as a black in some areas (without CMY) to create a lay-
path into Photoshop. ered look.
Editorial Spread
The grid can be created in Quark or brought in from The Letterform
Illustrator as an EPS file. Brochure Cover
A large letterform is placed over the layout and tinted
The Illustrations lightly (see specs). Some edges of the letterform can
Select a section from a billboard or vignette illustra- run behind parts of an illustration if it is critical for
tion and convert the section to a duotone. (Please see that section of the illustration to be visible. Otherwise,
specs for duotone treatment and curves. Duotones 90 percent of the letterform should be on the top-
should be black plus PMS 124, 3035, 187, or cool most layer. A 3-point white line should surround
gray or other Market Solution color; try to use the the letter (except where an illustration overlaps), and
corporate palette.) Then, select an area of the illus- the letter should base-align with the bottom edge of
tration to emphasize. This emphasized area will be the spread. Letterforms should stand for a particular
four-color. For example, a duotone illustration of corporate group, such as:
people shaking hands could present the hands in R = Reseller
four-color, emphasizing partnership. C = Channels
Package Design T = Training
The illustration can be used over the entire cover M = Sales and Marketing
and grayed out (see specs) with only key areas in S = Service and Support
duotones.
Brochure Cover The letterform should be at least 95 percent of the
The illustration can run over the entire page. height of the page.
Level 1
C i s c o Reseller and Certified Partner Graphics—The Basics

Size: Dependent on the needs of the project.
Stock: Dependent on the needs of the project.
Application: Adobe Illustrator, Photoshop, Quark
TO DOWNLOADS
.75" 8.5"
11.125" (this was sized to fit pocket)

Grayscale Image: K only. Eliminate C, M, and Y
Letterform: Created in Illustrator then brought in Photoshop color channels so black and white
into Photoshop as a path. Path is then filled with a “look” doesn’t shift on press. Black should be light
small percentage of black (K only, 2 to 7%). Play (2 to 7%). GO!
with opacity to create a tinted look. May have to
Duotones: Duotone curves are as follows:
turn on “screen” function in Photoshop layers.
Yellow duotone:
100% white 3-pt. outline added in Photoshop.
Ink #1: PMS 124
Letterform size should fill most of the page (±95%).
Curves: 0=58.8%, 20=76.9%, 80=100%, 100=100%
Ink #2: 100% K
Bar: See Basic Specs, black bar and text in bar is
optional for Channels. No text. Curves: 0=0%, 60=16.3%, 90=38.8%, 100=50.6%
Red duotone:
C i s c o C h a n n e l P ro g r a m
Title Bar: Bar can be correct solution and/or I n c r e as e Sa l e s S u c c e s s b y Te a m i n g
Ink #1: PMS 187
any corporate colors and should be placed three grid
Wi t h t h e N e t wo r k i n g I n du s t ry L e a d e r Curves: 0=41.9%, 60=83.8%, 100=100%
units up from the bottom. The bar should be four grid Ink #2: 100% K
units wide. Curves: 0=0%, 60=16.3%, 100=39.4%
Teal duotone:
Cover Title 1: Sabon Roman SC, 16/30, Track 20 Ink #1: PMS 3035
(can adjust size smaller proportionately depending Curves: 0=22.5%, 100=100%
on length). Ink #2: 100% K
Cover Title 2: Sabon Roman SC, 12/20, Track 20 Curves: 0=0%, 60=10%, 100=30%
(can adjust size smaller proportionately
depending on length) Logo: Four-color process or black. The logo sits
.25" from bottom of page and is .75" wide.
Brochure Cover
Channels for pdf 2 7/6/98 4:57 PM Page 1
Level 1
C i s c o Reseller and Certified Partner Graphics—Brochure Inside Spread
TO DOWNLOADS
.5"
G row H o w t o Te a m
Head 1: Sabon Roman With Cisco W i t h C i s c o To d a y
SC, 55/38, Track 30 (can Gain Certification, Build Credibility
You can become a Cisco Reseller simply by completing the
Receive the Industry’s Best Training
Cisco’s training courses provide education and hands-on
Channel Program application and a self-administered sales experience in selling, designing, and supporting Cisco To become a Cisco Reseller or Certified Partner, go to www.cisco.com/reseller and
adjust size smaller solution test. Cisco Resellers receive access to online
information, as well as regular communication, product
networking solutions. Individuals may choose one of three
curriculum paths: sales, network design, and network support.
click on “Application Form”. Complete the application and submit it online. Or, if
proportionately information, and sales tools from Cisco.

With additional investment in the Channel Program, a
The sales curriculum allows individuals to choose a sales
course focusing on small- to medium-sized business solutions,
you prefer, submit the enclosed application by fax.
depending on length). Cisco Reseller may become a Cisco Certified Partner. Partner
Certification enables you to receive a wider range of marketing
enterprise business solutions, or WAN Switching solutions—
leading to the designation of Cisco Sales Expert. The design Upon receipt of your application, Cisco will send your designated Primary
GO!
and sales support, as well as access to more Cisco products. and support curriculum paths lead to Associate, Professional,
Type should bleed off This vital training and support infrastructure can help you
demonstrate certifiable design, service, and support capabilities
and Expert Career Certifications.
The Sales Expert designation and Career Certifications
Contact a Reseller Starter Kit, which contains product information, sales and
marketing tools, and product quick reference materials to get you started. Sales
the left side of the page. to your customers. Certification tells your customers that you
have the support capabilities to meet their needs and will
contribute toward meeting the requirements for Premier, Silver,
and Gold Partner Certification levels. Training is available contacts in most areas will each receive a Cisco Business Essentials Sales Training Kit.
deliver consistent levels of service and support. from Cisco and third-party training partners around the
Caps ascender should Partners are designated as Premier, Silver, or Gold.
Certified Partners can also be designated as Specialists in
world via leader-led, self-paced, or online delivered courses. On an ongoing basis, Cisco will regularly send your company updates. In addition,
be .5” from top of page. certain technology or solution areas, such as WAN switching
or Channel Interface Processor (CIP) technology. Partners
all contacts for which you provide an e-mail address will receive e-mail communi-
Flysheet
cations from Cisco.
can also participate in Cisco’s Global Support Program.
Cisco Partner Certification enables you to continually
increase your expertise with Cisco products, so that you If you need more information, refer to Cisco’s Web site at www.cisco.com, and click
can differentiate your business from other resellers and build
high levels of customer satisfaction.
on “Partners and Resellers”
.
Take advantage of this opportunity to increase sales and become your customers’
most strategic asset by teaming with the networking leader—Cisco Systems.

Cisco’s Partner Certification Path
Cisco Partner Investment
Access to Products GOLD

and Solutions CERTIFIED
Training and Certification S I LV E R

CERTIFIED
Service and Support PREMIER

CERTIFIED
Sales and Marketing CISCO

RESELLER
Reseller Differentiation and Technical Readiness
Typography Specs

0.097," tabs 0.244"

tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before

.097," can be color
Sectionsub: Univers Bold, 8.5/11.5, Track 10, space

before .097"

space before .097"

Condensed, 7/7. CellBody: Univers Regular Condensed,
7/7, CellBullet: .097" indent. Six pts. from baselines to
rule and cap height to rule. Rules are 2 pt. Main heads
can reverse to white out of black bars.
Level 1
C i s c o Reseller and Certified Partner Graphics—Inserts

Size: 8.5”x 11”
Stock: Warren Lustro
TO DOWNLOADS
8.5"
11"
Cisco Solutions for Small and Medium-Sized Businesses
Boxes: Created in Photoshop file. Should be a
Small and Medium Businesses Solutions

small percentage of black (K only, 3%, 5%, 7%, or Yo u r O p p o rt u n i t y
10%). Layer boxes (first layer of boxes at 3% K, to M a x i m i z e Sa l e s Head 1: Sabon Roman SC, 55/32, Track 30 (can
second layer of boxes at 5% K and so on) in Success
The market for small and medium-sized
business networking solutions will top
adjust size smaller proportionately depending on
Photoshop and play with transparency function. $64 billion in the next two years, with
more than 7 million companies purchasing a wide range of networking solutions.
length).
Most small and medium-sized companies purchase networking solutions through
resellers and rely on their resellers for installation and ongoing support.
Intro Text: Sabon Roman SC, 10.5/18, Cisco Helps You Convert Opportunity Within the small and medium-sized business market,
Track 8 (can adjust size smaller proportion- to Sales Results

If you’re a reseller, you’re in the perfect position to capital-
Cisco believes there are two segments that offer the greatest
opportunities for networking today:
ately depending on length). ize on this market trend. How can you maximize your
sales advantage? Team with Cisco Systems. As a Cisco
• Medium manufacturing and distribution companies
(100–500 employees)—these companies primarily sell to
reseller or certified partner, you’ll have everything you other businesses. Networking solutions help them connect
need to convert this opportunity into revenue and satis- more easily with customers, reduce time to market for
fied customers—industry-leading products, full-featured
service and support packages, presales support, and sales
and marketing programs designed to enhance your sell-
ing efforts. With years of networking experience, Cisco
their products, and enable them to cost-effectively tailor
products to specific customer needs. In fact, medium-
sized manufacturing and distribution companies spend
five to six times as much on technology as all other small
GO!
understands the needs of small and medium-sized businesses and medium-sized businesses.
and can help you quickly get to know and meet the needs
of these unique market segments.
Getting to Know Your Target Customers

Bar: Should be .75” wide. Corporate color can
This rapidly growing market segment represents a significant
opportunity for resellers because small and medium-sized replace black. Bar can be halfway up page
companies rely heavily on their resellers for networking
solutions, network design, and support. That’s why Cisco
offers a comprehensive range of flexible, scalable net -
according to grid.
working solutions designed expressly for businesses with
20 to 500 employees.
Vignette: Should have an ”anchored“ feel and

be placed in the bottom corner area of the page,
rather than floating in the center. Overlay trans-
parency percentages of 3-5% K. Section off areas
of vignette with duotone treatment.
Cover
• Small, growing businesses (20–100 employees)—a small, Internet Marketing Solutions Connect
growing company’s biggest challenge is to meet the Businesses to Customers
demands of rapid growth. As a result, networking solutions Cisco Internet marketing solutions enable your small
for small businesses must provide the most scalability, to medium-sized customers to harness the power of the
reliability, and investment protection possible. They seek Internet and extend their marketing reach to millions
the best value for their technology invest ments and of potential customers worldwide. Complementary
require integrated solutions that need as little mainte- Web server and access products simplify deployment
nance as possible. of Internet applications.
While each market segment faces slightly different
networking challenges, most small and medium-sized
companies rely on their networks to connect to the Internet,
Extranet Solutions Connect a Business to
Vital Partners Letterform: Note how letterform can continue
Not only can Cisco Internet solutions enhance your small
improve employee productivity, deliver excellent customer
service, and lay the groundwork for growth. Cisco’s
to medium-sized customers’ marketing efforts, they can
do much more. With Cisco extranet solutions, your
onto back cover.
comprehensive range of solutions provides reliable, high-
customers can connect to suppliers and strategic partners,
performance, secure networking solutions that enable
enabling them to optimize supply chain efficiency, conduct
small and medium-sized companies to succeed.
business electronically, and distribute products cost
Flexible, High-Performance LAN Solutions effectively.
Accelerate Productivity
Team with Your Small and Medium-Sized
Bandwidth-intensive applications, powerful PCs and
Business Customers for Market Success
servers, and large file transfers can challenge a small
The Internet represents a huge opportunity for your small
or medium-sized company’s network. Reliable, high-
and medium-sized business customers to grow their
performance Cisco LAN solutions deliver unbeatable
companies, extend their reach, and enjoy greater market
network performance for today’s—and tomorrow’s—
success. You can help them with Cisco business solutions,
applications. You can easily integrate Cisco Ethernet and
and in the process, enhance your own business success.
Fast Ethernet switches into your customer’s existing
For details about small and medium-sized business
10Base T networks, allowing a simple, cost effective
solutions as well as specific product information, visit the
way to improve network performance.
Cisco Web site at www.cisco.com/smbiz. To become a
Secure Internet Access Solutions Provide Cisco Reseller, go to www.cisco.com/reseller and click on
Access to Valuable Information “Application Form”. Complete the application and
Seamless access to information and network resources is submit it online. Or if you prefer, submit the enclosed
paramount for small and medium-sized business success. application by fax.
Cisco’s range of Internet access solutions provides complete,
secure access to the Internet and corporate headquarters
for your customers and their mobile employees, critical
vendors, and strategic partners.
Back
Level 1
C i s c o Reseller and Certified Partner Graphics—Kits

Size: Depends on the needs of the project.
Stock: Depends on the needs of the project.
TO DOWNLOADS
This is an example of two kits in the Channels
style. It is based on the Channels grid found in
“Important Information for Designers of Channel
Collateral and Kits” and uses basic fonts. The
graphics should wrap around the kit, or, in some
cases, illustration can be reserved for the cover
Vignettes: Imagery for kits should be larger
only with side panels and the back consisting of
in scale and nicely proportional to the size of the
corporate color and darker and lighter tints of color.
kit. Stick to simple, less complicated vignettes
whenever possible.
GO!
Letterform: The large letterform should not

wrap around the entire box so it is unrecognizable
as a form. It should be prominent on the cover and
bleed off the left.
Logo: Four-color process or black. The logo sits
.25" from bottom of page and is .75" wide.
trade shows 1 7/7/98 10:06 AM Page 1
C i sc o Trade S how and Eve nt Specifications
Trade shows are critical to the public perception of Cisco Systems. Our exhibits are
often the first interaction a potential customer has with our products and company. To
project a high-quality, consistent image, follow the guidelines below and enlist the
TO DOWNLOADS
assistance of our vendors to ensure a strong Cisco presence on the trade show floor.
Be sure to follow the standard logo, typography, Internal Web Trade Show and
color palette, and all other relevant specifications Events Calendar
included in this guide to maintain our overall identity.
For information on upcoming trade shows and
Exhibit Booth Properties events, refer to the Worldwide Trade Show and Events
For recommendations on building, shipping, refur- Calendar on the Cisco internal web site at wwwin/
bishing, materials, finishes, and color usage of exhibit Mkt/events/calendar.html or the EMEA Calendar at GO!
booths, contact our present corporate exhibit vendor, wwwin.cisco.com/emea/emea.pl. Select the name
Display Works, at 415 467-0198, and tell them that of the show for additional details.
you are with Cisco.
Manufacturer Code Color Finish Where Used

Pionite laminate #SE101 Black Crystal Rack covers and shelving units; the shelves are
aluminum.
Wilsonart laminate Chargrey Suede Matte Large solid areas such as headers, walls, or large
#2902-60 (beige) areas on which graphic overlays can be placed. Also
used as the background color for the two-color
Cisco bridge logo (red/blue). If the laminate is not
available, a suggested alternative is paint to match
Pantone Cool Gray 2 or white.
Nevamar laminate Barn Red Textured Accent areas of demo pods such as end wall panels,
#S-1-52T door panels, and baseboards. Also used for the
“Cisco Systems” red of the two-color bridge logo.
Wilsonart D#412-60 Fortuneberry Matte Countertops. Can be used for shelves in place of
(purple) aluminum.
Abet laminate #850 Teal (blue) SEI Solid-color laminate to represent the blue of the
Cisco bridge logo. Can be used in places where
faux finish to match Pantone 3035 is used.
Faux finish paint to Teal (blue) Matte Faux-painted finish used for the majority of the
match Pantone 3035 demo pod surfaces and wall areas that are not gray
or white. The base color is the Cisco corporate blue
(Pantone 3035) with a blending of light gray.
Painted finish to match Yellow Matte Demo counter legs and cone details.
Pantone 124
Powdercoat Black All black metal pipe details.
Carpet—Select carpet
color to match Pantone
Cool Gray 10
P ro d uct Demo G raphics
Two templates are provided for custom product

Mounting: 1/8" black Sintra; Coating: Lustre; Production Method: Novajet
demo graphics. These graphics are wall mounted and
produced as either Duratrans or C-prints by Display
Works. The templates include specifications for titles,
TO DOWNLOADS
bullets, tech illustrations or outlined vignettes, and
32"
the standard Cisco color bar. Please follow these exam-
ples for all wall-mounted graphics.
32"
GO!
Mounting: Face of print to back of nonglare plex Mounting: Face of print to back of nonglare plex
Production Method: Lamda Duratrans Production Method: Lamda Duratrans
Visual 38-3/8" Visual 38-3/8"
The Data Center Meets the Intranet Cisco Channel Partners
• Cisco IOS™ IBM services • Current channel market opportunity

• WebAccess for S/390 • Turning on the Cisco Web machine
• End-to-end network management • Partner preparedness–doing business with Cisco
Plex 29-7/8" Plex 29-7/8"

Visual 28-3/8" Visual 28-3/8"
Data Center Intranet Internet Other Enterprises
Token
Ring
Token
Ring
SNA and TCP/IP Application Hosts Web-Enabled Management
Consumers Mobile
Web-Enabled access
Plex 39-7/8" Plex 39-7/8"

Tra d e Sho w an d E ven t C ollater al
Custom pieces of printed materials are often produced

for trade shows and events, but they must follow
the overall guidelines for collateral as depicted in this
guideline. Be sure that you adhere to the standards
TO DOWNLOADS
that apply to your project.
Guidelines for trade show and event-specific
materials such as mugs, banners, signage, and display
graphics will soon be available in a separate binder.
Signage templates (directional, bullet points, logos,
podium signs), presentation templates, and other
materials are available upon request. Please contact
Corporate Identity for assistance in producing any
of the pictured materials.
Giveaways and promotional incentives such as
shirts, cups, mugs, and mouse pads are important
GO!
ingredients of a successful event. Contact Corporate
Identity for approved art and specifications for
these materials.
Cisco has four merchandising vendors to assist with

your projects:
Market One 650 965-1100

Shea Hammond 650 322-4994
Hirsch Enterprises 415 455-8855
Wood Associates 408 523-2701
These vendors are familiar with our standards

and will produce merchandise to your specifications,
but you should always review your project with
Corporate Identity first to make certain that all Cisco
requirements are met.
Questions?
For clarification or more information, go to the Corporate
Event Marketing Web page at wwwin/Mkt/events.
All trade show and event contacts are listed there,
along with process and procedure information. For
overall graphic, design, and layout questions, contact
Corporate Identity.
C i sc o E vent Marketin g P r ogr ams
Networkers Worldwide Regional Trade Show Program

Networkers is a customer program that brings together The Cisco Trade Show program is designed to increase
the best and brightest in the networking industry. sales inquiries and position Cisco as the worldwide
It provides valuable information to our customers to leader in networking for the Internet. Local trade
TO DOWNLOADS
keep them current on networking technology. shows provide opportunities for you to meet prospects
Networkers offers Cisco customers three full days face to face, accelerate your sales cycles, and ulti-
of valuable technical training, one-on-one time with mately increase sales in your territory. Cisco participa-
networking experts, as well as conversations with their tion in trade shows is a proven sales tool that enables
peers. Customers are also exposed to the most up- generation of new leads while developing and
to-date information on Cisco’s end-to-end solutions. enhancing relationships with both new and exist-
For information on our Networkers worldwide ing customers.
standards, please contact Event Marketing. For program Local shows generally have the following
information and a worldwide schedule, please visit characteristics:
Networkers Online at www.cisco.com/networkers. • Less than 2000 attendees within a 50-mile radius
• Attendees come from within one or two sales
GO!
territories
• Show focus is targeted and relevant to the attendees
The Regional Trade Show program is designed to pro-
vide assistance in planning, executing, and completing
a successful trade show. You can download the
Regional Trade Show Guide from Cisco Employee
Connection at http://wwwin.cisco.com/Mkt/events/.
For more information about the program, you
may contact Display Works, the primary contact for
all logistical requirements.
Display Works
Deanna Chedester
415 467-0198
dchedester@displayworks.com
T h e Cisco Design C linic Gr aphic
The Cisco Design Clinic graphic is integral to the look of the design clinics being
conducted worldwide. Because visual consistency is critical, we suggest that the graphic
not be altered or reproportioned.
TO DOWNLOADS
The Cisco Design Clinic graphic is composed of the Spot Color Four-color Process
Univers font logotype appearing at the right of the

illustration portion of the graphic. Color Palette
PMS 187 0C, 91M, 72Y, 23.5K
This arrangement is the preferred version of the
graphic and can be used in any size.
The preferred usage is two-color, using PMS 187 BLACK 0C, 0M, 0Y, 100K
(red) and black as noted on this page. In one-color
printing, the graphic can be either black or PMS 187.
All colors and fonts used in this program graphic GO!
follow the Corporate Identity standards.
Templates are available on CD-ROM. Contact
International Events.
Preferred usage (two color)
Alternate usage (black)
Logo Alternate usage (PMS 187)
Usage
T h e Cisco Design C linic Gr aphic
The Cisco Design Clinic graphic may also be used as a ghosted background element. The
example shown on this page represents an easel-sized display pad.
TO DOWNLOADS
The graphic itself is rendered in a 17% screen or tint
of black. This application should be limited to a back-
ground treatment where text is to be overprinted.
When used as a background treatment, the graphic
should be allowed to bleed off the bottom edge of the
piece it is being printed on.
Suggested applications:
• Easel pads
• Letterhead
• Signage GO!
Other
Uses
Th e Cisco Design C linic Banner
The Cisco Design Clinic banner has been created in two basic usage scenarios. The banners
may be created in two-color as shown below, in PMS 187 (red) and black.
TO DOWNLOADS
The sample on this page shows a full-color use of the When creating banners for an event that includes
Design Clinic graphic and is composed of PMS 124 a Cisco Design Clinic, be sure to include the corporate
(yellow), PMS 187 (red), PMS 3035 (deep teal), and logo. The preferred positioning is bottom center, as
black. The samples shown would accurately scale shown in these samples. An authorized single-color
to a final banner size of 30 x 94 inches. usage of black is the most striking in this application.
When possible, please specify a banner material Please do not change the position or coloring of the
color that matches the background color (in this case corporate mark.
PMS 187 on this page, and PMS 124 on the next page). When signage and banners are produced for any
The overprinted colors should always be reproduced event, be sure to use the fonts and sizes as specified
at 100% for a richer, more interesting look. here to spell out the event, and not use any other
logo in place of the Cisco logo. The use of another GO!
logo dilutes the distinctive and simple appeal of the
Cisco Design Clinic artwork.
30" 30"
AT M S E M I N A R 240-pt. Univers Condensed Ultra, Centered,

Track 340/1000 em, PMS 187 red (do not
AT M S E M I N A R 240-pt. Univers Condensed Ultra, Centered,
Track 340/1000 em, PMS 124 Yellow (do
use other logotypes here) not use other logotypes here)
C I S C O 217-pt. Univers Extra Black, Centered, C I S C O 217-pt. Univers Extra Black, Centered,
Track 127/1000 em, 100% Black Track 127/1000 em, 100% Black
DESIGN CLINIC 434-pt. Univers Condensed Ultra, Centered,

Track 20/1000 em, 100% Black
DESIGN CLINIC 434-pt. Univers Condensed Ultra, Centered,
Track 20/1000 em, PMS 187 red
PMS 187 red PMS 124 yellow
100% Black
PMS 187 red

100% Black
94" 94"
PMS 3035 deep teal
100% Black 100% Black

T h e Cisco Design C linic Signage
The C i sc o De si gn C l i ni c si g n ag e sys t e m h as be e n cre at e d w i t h t wo d iffer en t look s

for more flexibility. We have provided a variety of sizes, along with specifications for
fabrication and uses for each.
TO DOWNLOADS
Sizes: 8.5" x 11", 18" x 24", 24" x 36" Sizes: 8.5" x 11", 18" x 24", 24" x 36"
Information is located in the building shadow (right, center) Information is located in the building shadow (right, center)
GO!
C I S C O
DESIGN CLINIC
C I S C O
AT M S E M I N A R
DESIGN CLINIC 2:30 - 4:00 P M
THE LIDO ROOM
AT M S E M I N A R • 2 : 3 0 - 4 : 0 0 P M • T H E L I D O R O O M
C i sc o Sem inar S eries
The Cisco Seminar Series program ensures consistency for all seminars delivered by
C i s c o a n d o u r pa rt n e rs a n d d i f f e r e n t i a t e s C i s c o s e m i n a rs f ro m o u r c o m p e t i t o rs ’
programs. Cisco and partner marcom managers help build equity in the Cisco Seminar
TO DOWNLOADS
Series by using the program and its associated components in all seminars, resulting in
increased loyalty and attendance.
The seminar program and materials are closely managed The following elements have been developed for use
by Cisco seminar managers around the world. Before in the Cisco Seminar Series program:
conducting a seminar or using Cisco Seminar Series
materials, please consult with your local seminar • Seminar invitation template
manager or the seminar team at corporate. • Seminar Web registration system at
Be sure to follow the standard logo, typography, www.cisco.com/seminars GO!
color palette, and all other relevant specifications • Attendee presentation folder, presentation cover,
included in this guide to maintain our overall identity. and pen
The key requirements for a seminar to be consid- • Onsite podium, directional, and registration signs
ered part of the Cisco Seminar Series are as follows: • PowerPoint and Director presentation background
• Attendee badges
• The seminar objectives, message, content, and schedule • Speaker and host badge ribbons
are clear and complementary to other seminars in • Attendee evaluation forms
the Cisco Seminar Series program. The content • Stationery, envelopes, and fax confirmation forms
should either originate from Cisco or be reviewed
by a Cisco seminar manager. For more information, please contact your local seminar
• Speakers should be knowledgeable concerning the manager or visit the web site at wwwin.cisco.com/mkt/sem.
seminar content and capable of speaking effectively
in front of large audiences. Most speakers are from
Cisco or are CCIE certified, have experience addressing
large groups, or have taken effective speaking courses.
• For competent coordination, registration, and logistical
support, use Cisco’s Seminar Guide or Cisco’s pre-
ferred list of vendors to execute the program.
73.0946 Advertising 7/2/98 10:42 AM Page 1
C i sc o A dvertising S tyle
To ensure consistency with the look and tone of Logo Placement

Cisco’s advertising, we request that you follow The Cisco logo is set apart from other elements
these guidelines. of the ad, separated by white space in order to
provide quick identification of the Cisco brand. For
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Brand Attributes Corporate, Solutions, and Channel advertising placed
All existing and future Cisco advertising must by Cisco Systems, the logo appears in the upper left
communicate the following brand attributes and or lower right corners of the ad, separate from the
characteristics: other elements.
Open Minded Cisco Powered Network/Solutions Ads

Accepting and developing technologies that solve our The Cisco Systems logo and tag line are placed in the
customers’ problems lower right-hand corner of the ad with the tag line.
For Cisco Powered Network ads, the Cisco Powered
Expert Network logo is featured in the upper left-hand corner.
The worldwide leader in networking for the Internet GO!
Positively Disarming
Here’s an example of a typical single-page ad showing the relative sizes of the
Honest, straightforward communication with others different parts being discussed.
Approachable
Talking in terms that our customers understand—
conversationally and not offensively
Print Advertising
Page Layout
To maximize communication of the Cisco brand,
a look and feel has been developed that should be
consistent across all print advertising. This is not a
template, but a guideline to be followed to maintain
consistency in all advertising efforts.
The layout of Cisco print ads has a modular
design. Each element of an ad (visual, headline, If the answer is Cisco, you the quality it can depend on.
know your network service Look for the Cisco
body copy) is contained within a roughly square, provider is supported by the Powered Network mark or visit
products and technology our Web site at www.cisco.com
rectangular space. Headlines are reversed out of a that brought the Internet to
business. In fact, the Internet as
to find out more about the
participating network service
darker background. we know it today is built on

Cisco equipment.
providers. Either way, you
will know your provider is
Cisco Powered Network ™
committed to giving your
service providers are equipped business the most in reliable,
to make your network work secure and innovative service.
for you. Whether it’s Internet And you will know it’s powered
access, ATM, frame relay or by Cisco – the company that
other data services, you will makes the world’s networks
know your business is getting work for business.
©1998 Cisco Systems, Inc. All rights reserved.

73.0946 Advertising 7/2/98 10:42 AM Page 2
Channel Reseller/Certified Partner and Distributor Solution Ads Visuals

The Channel Reseller/Certified Partner and Distributor The dominant visual must follow Cisco’s brand and
ads are built on a variety of preapproved templates. positioning attributes and also work effectively with
Cisco’s Authorized Distributor logo is featured alone the headline and body copy. Please pay close atten-
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in the upper left-hand corner of the ad, within a hori- tion to this critical aspect of your ad. Inset shots may
zontal strip of white space. Because distributor and be used in addition to the main visual.
certified partner logos are frequently included, these
logos are placed along the bottom half of the ad, Logo and Tag Line
providing separation between the Cisco Systems logo Please follow the standards established by Corporate
and those of our channel partners. Identity as described in this standards guide.
Typography
Cisco has selected Univers and Univers Condensed
for headlines and Sabon for body copy. Univers and
Univers Condensed are classic-looking sans serif
GO!
©1998 Cisco Systems, Inc. All rights reserved.
It’s hard to say fonts that work well electronically, scale easily, and
what’s faster. should be used as headline fonts. Sabon is a simple,
Our new 10/100 elegant serif font that provides good contrast to the
switches, or the rate Univers or Univers Condensed headline.
your customers The Univers headline font may vary in point size,
will buy them. but must be at least twice the size of the body copy,
or at a minimum, 18 point.
The Catalyst 2900 Series XL is nearly
twice as fast as any other switch. That alone The Sabon body copy should be loosely ragged
blows the competition away. Mention its
flexibility, easy-to-use management and
great price, then just step aside and let
rather than tightly packed, making it more inviting
your customers at it.
Users get full wire speed performance
and easier to read. Body copy must not be smaller
across all ports. They get high-speed,
low-cost uplinks with Fast EtherChannel. TM
than 10 point.
And they get flexibility to upgrade their
networks in the future with higher-speed
connections like Gigabit Ethernet and
The Cisco Catalyst®
2900 Series XL Switches ATM, and value-add functionality with
standard 802.1Q VLAN support.
It’s manageable from anywhere on the
network through a standard Web browser.
And it runs Cisco IOS software, delivering
TM
advanced features, seamless integration

and a familiar interface for your customers
with Cisco routers and access servers.
CISC
S XL O
In a competitive market, isn’t it nice to
$
RIE
CA
SE
TAL
ST 2900
124
YST 2900 S
know there’s a product that can sell itself?

TALY
CA
ER
To find out how to get there faster, visit

O IES
CISC XL
AS LOW AS $124 PER PORT

800 237-8931 800 456-8000 800-266-7867 Cisco Systems at www.cisco.com.
73.0946 Contacts 7/2/98 2:36 PM Page 1
C o n tact Inform ation
Throughout this guide we have attempted to clearly explain everything you need to know
in order to successfully design and produce materials representing Cisco Systems.
Naturally, questions will arise. When they do, first review the materials to see if the
TO DOWNLOADS
answer may lie in another area. The templates provided are particularly comprehensive
and should contain most of the specifications you require.
After searching the guide, your next area of assistance

is the web. If you have access to the Cisco Employee
Connection, the addresses below are specific to each
area and may contain clarifying information. Outside
agencies should check in at www.cisco.com/style or visit
the Marcom web site for the latest changes to this GO!
standards guide and links to useful areas.
Internal Web Addresses

Advertising and Direct Marketing—wwwin.cisco.com/Mkt/dirmkt/dirmkt_ad.html
Corporate Identity Contacts—wwwin.cisco.com/Mkt/corpid/index.html
Event Marketing—wwwin/Mkt/events
Help!
General Information and Links—wwwin.cisco.com/Mkt/corpid/resource.html
Icons—wwwin.cisco.com/Mkt/corpid/icons.html
Illustrations—wwwin.cisco.com/Mkt/corpid/illustra.html
Logos—wwwin.cisco.com/Mkt/CorpComm/logos.html
Logo Guidelines—wwwin.cisco.com/Mkt/corpid/illustra.html
Photography—wwwin.cisco.com/Mkt/corpid/resource.html
Presentation Templates—wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm
Seminars—wwwin.cisco.com/Mkt/sem
Standards Guide—wwwin.cisco.com/Mkt/corpid/style.html
Templates—Frame: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/fmt/x30.htm
Word: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mswt/x31.htm
Technical Icons—wwwin/Mkt/CorpComm/corpid_techtemp.html
Trademarks—wwwin.cisco.com/Mkt/corpid/TM LIST.HTM
Trade Shows and Events—wwwin/Mkt/events/calendar.html
Mac and PC Type Fonts—wwwin.cisco.com/Mkt/corpid/fonts.html
Web Banner—wwwin.cisco.com/Mkt/CorpComm/Webdesign.html
If the information on the web doesn’t answer your

specific question, call Corporate Identity (or e-mail
corp-id-help) for more specific help. We want to
assist you in every way possible to implement the
Cisco standards into your design projects.
Copyright © 1998 Cisco Systems, Inc. All rights reserved. Printed in USA. The Cisco NetWorks logo and the Cisco Powered Network logo are trademarks; Empowering the Internet Generation and Changing
the way we work, live, play, and learn are service marks; and Cisco, Cisco IOS, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries.
All other trademarks mentioned in this document are the property of their respective owners. Lit # 869401 7/98 M

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Logos, Branding, and Merchandising

Sales Collateral System

Level 1 Sales Collateral

Level 2 Sales Collateral

Trade Shows, Events, and Seminars

Advertising and Direct Marketing

Our corporate identity is the face and personality

C i s c o Voice and Tone

An approachable, straightforward, and confident tone best describes the personality

In summary, write simple and direct prose, stressing

T h e C i s c o Corporate Tag Line

Associates Cisco with the Internet Emphasizes the importance of the

Shape the future of global networking by creating unprecedented opportunities

End-to-end networking solutions by line of business

The worldwide leader in networking for the Internet

Empowering the Internet Generation

C i s c o Corporate Tag Line Staging

.5x .5x .5x

When using the tag line by itself, it should appear in

.5x .5x .5x

T h e Cisco Systems Logo

font logotype appearing above the boxed bridge,

only version of the logo that can be used and is

the logo as shown on the next page. Registration

To ensure enough contrast for viewing the logo,

C i sc o Systems Logo C orrect and Incor r ect Us age

C i sc o Systems Logo S taging

.5x 2.625x .5x

M e rchan d isin g G uidelines

The following guidelines will help achieve the best

For silk-screening, the minimum logo width is .75"

M e rch an d isin g G uidelines

M e rch an d isin g G uidelines

C i sc o R eseller an d C ertifie d Part ne r M ar ks

C i sc o R eseller an d C ertifie d Part ne r M ar ks Cor r ect and Incor r ect U s a g e

C i sc o R eseller an d C ertifie d Part ne r M ar ks Staging

.5x 2.625x .5x

C i sc o R eseller an d C ertifie d Part ne r M ar ks Placement

Where to Use the Reseller/Certified

Advertisements, Direct Mail, and Collateral

Referring to Partner Certification in Text

Say: XYZ is a Cisco Systems Partner—Gold Certified

Do not say: XYZ Cisco Partner

Ot h e r C isco Program Marks

Cisco Systems strongly believes in developing key relationships and partnerships to

Cisco Global Support Program Nihon Channel Program (Japan only)

The Cisco Global Support program provides partners

Ot h e r C isco P rogram Marks

ATM Associate Program

Cisco Multimedia Associate Program

The Multimedia Associate program was established

O t h er C isco P rogram Marks

Enterprise Associate Program

Cisco Press is a venture between Cisco and Macmillan

Ot h e r C isco P rogram Marks

Cisco Networking Academies Program

Cisco Capital is a leasing program for Cisco

Cisco Professional Services

Cisco’s Professional Services Provider program

Ot h e r C isco P rogram Marks

Cisco Certified Internetwork Expert

C i sc o Powered Network Mar k

the Univers font logotype and the boxed arrow element,