STRATEGIC MANAGEMENT

TEST MODULE 3

5 WEEKS

TOPICS TO BE COVERED :
UNIT 4 STRATEGIC ANALYSIS AND CHOICE
A. Factors Influencing Choice
B. Input Stage
- Internal Factor Evaluation Matrix
- External Factor Evaluation Matrix
- Competitive Profile Matrix
C. Matching Stage
- Threats Opportunities- Weaknesses-Strengths Matrix ( TOWS )
- Strategic Position and Action Evaluation Matrix ( SPACE )
- Boston Consulting Group Matrix ( BCGM )
- Internal External Matrix
- Grand Strategy Matrix
D. Decision Stage
- Quantitative Strategic Planning Matrix ( QSPM )
UNIT 5 POLICIES IN FUNCTIONAL AREAS
A.
B.
C.
D.
E.
F.

POLICY
PRODUCT POLICIES
PERSONNEL POLICIES
FINANCIAL POLICIES
MARKETING POLICIES
PUBLIC RELATIONS POLICIES

UNIT 6 STRATEGIC IMPLEMENTATION REVIEW AND EVALUATION

A. MCKINSEY 7-S FRAMEWORK

B. LEADERSHIP AND MANAGEMENT STYLE

C. STRATEGY REVIEW AND EVALUATION

OBJECTIVE CRITERION :
The Students after completing Module 3 will be able to answer the following
questions with 80 % accuracy in a given period of time.

QUESTIONS :
Q1. Define :

10

a. Strategic Analysis
b. Strategic Choice
Q2. What are the factors influencing strategic choice?
10
Q3. Explain Internal factor evaluation matrix ?
10
Q4. Explain External factor evaluation matrix ?
10
Q5. Explain threats and weaknesses for hospitality industry?
10
Q6. Mention the financial policies to facilitate strategic decision making of
an organization.
10
Q7. Describe about the production policies that are needed for a popular fast
food unit.
10
Q8. Explain in brief various policies in functional areas with regard to
strategic management ?
10
Q9. Prepare a list of functional strengths and weaknesses in the areas of
operation and marketing for a well known chain of 5 star deluxe hotel
operation.
10
Q10. Mention the important factors that influence the capability of an
organisation in each of the following functional areas :
(5*2=10 )
a. Finance
b. Marketing
c. Production
d. Personnel
e. Public Relations
Q11. Write down the various roles a leader perform as a role model to influence the
organizational change ?
10
Q12. Explain Matching Stage with the help of TOWS Matrix a tool for situational
analysis and SPACE Matrix ?
10
Q13. Explain Boston Consulting Group Matrix ( BCGM ) of Corporate portfolio
analysis?
10
Q14. Explain Mckinsey 7- S framework in the context of Hospitality Industry?

10
Q15. How will you review and Evaluate the implemented strategy. Explain with the
help of examples ( Hospitality Industry ) ?
10
Q16. Explain Quantitative Strategic Planning Matrix ( QSPM ) ?
10
Q17. How will you review underlying bases of Strategy ? Also, explain how will
you measure organisational performance ?
10
Q18. Define Policy ?
5
Q19. Explain Grand Strategy Matrix ?
10
Q20. Explain the process of Strategic Evaluation and Control ?
10