City

Response No.

Annexure- II Questionnaire for Apparel

Dear Respondent, as a part of my doctoral study, I am conducting a research to understand
Consumer Buying Behavior and Preference towards Organized and Unorganized
Retail Formats for the purchase of Apparel. Information shared by you would be
used only for academic purposes and in any circumstances will not be shared with
someone else. 1 request you to please spare some of your valuable time.
Thanks a lot.
Q-l Kindly give your preference for the format from where you purchase apparel wear
majority of the times
OR
From which format did you purchase apparel maximum times in last five visits
(Mark anyone format and then give your preferred store into the same )
, Preferred, format
Organised Formats

1
2

Unorganised Formats

Dimension A:
Shopping Oriented Temporal Aspects
A. Kindly give your shopping orientation that drives your preference towards the
format preferred in Q-l. In the below questions, numbers indicate the code
A-l. Please specify your apparel Shopping pattern /Frequency in terms of time
interval

A-2 Please indicate your purchase planning habit for apparel

Fully Planned purchase
1

' .Totally unfflined- '

3

A-3 Please specify your purchase pal (The one who accompanies you in your visit) if
any for the purchase of apparel
^1

With neighbor
2

i
3

-|pr 1 - *1
liember
4

jt
" "*
5

A-4 Please specify your elasticity to travel the distance for the purchase of apparel

0 to 1 km

1 to 2 km

/VI

Cl/

.More thanilO km
4

Dimension B:
Consumption Preference for Apparel Inventory items / Merchandise mix
B. There are various items that come under Apparel/Fashion accessories. Below
given is a list of these various items. Please give your consumption preference(As your
frequent wearing pattern) for the following apparel wear driving your preference
towards the particular retail format
Code
1
2
3

Explanation
You have consumption preference for particular apparel wear and majority of the
times you purchase it from stores in the organized formats
You have consumption preference for particular apparel wear and majority of the
times you purchase it from stores in the unorganized formats
If There is no consumption preference for particular apparel wear

Mens Wear

Casual wear
Formal wear
Ethnic wear
Occasional/Party wear
Sports wear

1
1
1
1
1

2
2
2
2
2

3
3
">
3
3

Tie
Footwear
Wallets
Belts
Sunglasses(Designer)
Socks
Handkerchief
Jewellery(cufflink tie pin)
Watches
Designer pens
Cosmetics

1
1
1
1
1
1
1
: 1
1
1
1

2
2
2
2
2
2
2
2
2
2
2

3
3
3
3
3
3
3
3
3

1
1
1
1
1

0
2
2
2

3
3
3
3
3

1
1
1
1
1

3
3
3
3
3

1
1
1
1
1

2
2
2
2
2

3
o
3
3
3

'V

Womens fashion accessories

Women's near

Indian wear (SalwarKameez)

Traditional Indian wear(Saari)
Ethnic & Fusion wear
Western casual wear
Western formal wear

1
1
1
1
1

2
2
2
2
2

3
3
3
3
3

Kurds
Matchings: Laggings/dupattas
Occasional/Party wear
Sports wear

1
1
1
1

2
2
2
2

3
3
3
3

rc< BUI
Infant fashion wear(0-2years)
1 2
3
Junior fashion wear(3-6 years) 1 2
3
Senior fashion wear(7-14years) 1 2
3

Hand bags/purses
Wallets/clutches
Footwear
Artificial/Fashion jewellery
Matching
accessories(pins,rubber)
Socks
Belts
Watches
Sunglasses(Designer)
Cosmetics

">

n
n

Kids fashion accessories

Infant accessories
Fashion accessories
Soft toys/dolls
Kids footwear
KidsSocks

Dimension C:
Store attributes
C.

State the level of influence of the following store attributes on your preference
towards the format given in Q-l
Please rate them on the scale of 1 to 5
Where, 5- Means Extremely influential
1- Means Not at all influential

Established store image

Developed ambience of
the store
Availability of space with
arrangement of
merchandise
Availability of quality of
merchandise
Affordable Pricing
structure of a particular
format
Convenient store location
Availability of brands to
decide upon
Availability of multiple
sizes
Variety into merchandise
ensuring wider options
Attractive Promotions
Convenient parking
facility
Good packaging of items
Established relation with
the store person
Availability of exchange
facility
Good lighting and
brightness inside the
store

Cleanliness in the store

Mode of payment
Recommendation of
relatives/friends
In-store temperature
Advertisement of the
store on TV/News paper
etc
Fashion simulation
through stock reshuffling
In-store alteration facility
Changing room facility

Display and self

selection
Availability of all items
under one roof
Unlimited shopping
hours
Luggage keeping facility
Advantage of
membership discounts
In-store advertisement
Availability of music
Facility of in store cany
bags
Availability of snacks

Attributes exclusively provided at in

Availability of credit
keeping facility
Possibility to go for
Bargaining
Free home delivery
facility after
alteration/polishing
Sitting arrangement for
selection

Dimension D:
Situational Variables
D. Give your preference towards the formats in the given situation with reason
(Multiple ticks are allowed)
Preference towards i

Preference towaids organized

format with reasons
i Mdtion

! Code

in 10 os iv<i is c

Heavy promotions at the time of

festival

Fashion statements keep on

Unorganized market better

understands the requirement of
festival
Bargaining is possible

Branded apparels do not add flavor

changing according to festival

Celebration of festival at the
shopping place makes the purchase

/essence of festival

joyful

Branded apparels are available

Relation with the seller gives more

trust for purchase and Special

stores having special occasion
wide collection like for wedding
Exclusive designs are available

customized service

Status symbol

Bargaining is possible

All under one roof even

complementary products

Unbranded apparel gives lower

pricing for heavy collection like
wedding
. O'd/
t

Situation 3: Vt the time ot gifting

. .V-W/

Only branded is preferred

Convincing price range

Attractive packaging

Proximity

More choice under one roof

Only trusted shops are preferred

Dimension E:
Consumers Characteristics
D. State your demographic and socio-economic profile that stimulus your preference
towards the format preferred in Q-l
l''<iinily inflwnm \ Oeinoeraphk profile ijfeSjBjgMPiiCates

Gender

Male
Female

1
2

Age

20-29
30-39
40-49
50+

1
2
3
4

Education

Post graduate professional(M.Tech,M.B.A.,C.A. etc)

Post graduate general(M.A.,M.Com etc)
Graduate professional(Engineering,medicine etc)
Graduate general(B.Com,B-A.)
UG literate/vocational education/diploma

1
2
3
4
5

Earning capacity

Independent in earning capacity

Not independent in earning capacity(Dependent)

1
2

Occupation

Self employed professional

Service/salaried
Businessman
Household
Student
Retired

1
2
3
4
5
6

Marital status

Unmarried/single due to any reason

Married

1
2

Socio-Economic profile (Family Details)

Family structure

Nuclear
Joint

1
2

Family size

1
2
3
4
5
6
7

member
members
members
members
members
members
or more members

1
2
3
4
5
6
7

Religion

Hindu Gujarati
Hindu Non -Gujarati
Non Hindu

1
2
3

Total earning
members
(earners in the
family

1
2
3
4

member
members
members
members or more

Influencer is
Enjoying chief
earners status in
family

Influencer is a chief earner

Influencer is not a chief earner

1
2

Monthly Family
income
(in Rs.)

Less than 9000

9001-20000
20001-50000
50001-100000
100000+

1
2
3
4
5

Vehicle possession

Only two wheeler

Two wheeler and four wheeler both/only four wheeler

1
2

Yearly expense on
apparel
(Approx, in Rs.)

less than 20000

20001-35000
35001-50000
50000+

1
2
3
4

1
2
3
4

Q-2 Give your level of satisfaction towards preferred format in Q-1 for the following
generic attributes given consideration at the time format selection
Please rate them on the scale of 1 to 5.
Where, 5- Means Extremely satisfied
1- Means Not at all satisfied

Price
Quality____________
Availability of brands
Promotion________ _
Location___________
Space/ proper
arrangement________
Mode of Payment
Q-3 Give your top of the mind reason responsible for not preferring the other format
over the one majorly preferred by you in Q-l for apparel purchase
Reason-