Web Quiz

Assignment Name: Hoyer/MacInnis, Consumer Behavior 5e, Chapter 1

1.
Which of the following is an example of consumer behavior?
a.
b.

An owner of a small business sells a used computer system.

A dissatisfied customer changes brands of walking shoes after an unsatisfactory
experience.

c. A police officer investigates a charge of fraud against a local gasoline station.

A representative of the Better Business Bureau checks the site security of an e-

d. tailer.

A marketing professor describes the purchase decision process to an

e. undergraduate class.
2.

Some consumers resist acquiring and consuming some offerings because they believe that:
a.

the product will be obsolete soon because of rapid technological change.

product suppliers will go out of business, leaving them without service and
b. support.
the product will be too complex for them to master its operation and/or
c. consumption.

d.

the product will not provide sufficient benefit.

e.

All of these statements are correct.

3.
Which of the following exemplifies borrowing as a problematic method of acquisition?
a.

Neighbors willingly share a string trimmer that only one of them can afford.

b.

Sisters fight over which one will drive the family car to school.

c. Returns of large-screen televisions peak on the Monday after the Super Bowl.
d.

Shoplifting at grocery stores increases in tandem with rising unemployment.

e. Sales of antivirus software decline after a false-alarm report of a dangerous virus.

4.
Bob is a 1990 graduate of the University of Kansas. His 1988 Kansas NCAA Basketball
Championship commemorative t-shirt is stained and frayed, yet he continues to wear it and
resists disposing of it. What is the most likely reason for Bob's behavior?
a.
b.

The t-shirt symbolizes an important event in Bob's life.

Bob is a consumer who likes to collect things.

c.
e.

Bob is irrational.

d. Bob plans to find a new use for the t-shirt.

Bob will be able to rent the t-shirt to Kansas fans to wear to future basketball
games.

5.
Which of the following statements is true concerning the domain of consumer behavior?
The psychological core includes internal consumer processes such as motivation,

a. perception, and attitude formation.

The decision making process relies almost exclusively on the consumer's ability to

b. retrieve memories.
c.

Reference group influence is one factor in the psychological core.

The decision-making process includes problem recognition and judgment making,
d. but not post-decision evaluations.
Because consumers seek to maximize their utility, it is inappropriate to attempt to
e. understand some consumer outcomes as symbolic.

6.
Theodora is an expert gourmet cook. She wants to purchase a professional dual-oven gas
range for her kitchen remodeling project. Theodora has the ________ to learn as much as
possible about her decision.
a.

perception

b.
c.
d.
e.

ability
exposure
motivation
opportunity

7.
The shrubs in Rick's front yard are dying after exposure to road salt during a harsh winter. He
is highly motivated to replace them because they detract from the appearance of his home.

"Every time I turn around, it seems that some retailer is advertising shrubbery, or is featuring
it in their store displays," says Rick. Rick's high level of motivation is causing him to
experience:
a.

increased product knowledge.

b.

enhanced psychological core.

c.

additional product exposure.

d.

heightened attention.

e.

maximized ability.

8.
The typical or expected behaviors, norms, and ideas that characterize a group of people is
known as:
a.

diversity.

b.

high-effort decision.

c.

low-effort decision.

d.
e.

culture.
personality.