Professional Documents
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3. In a Private Hospital – Show product list (no prices & sorted A-Z by
generic name). Find out what competitor products they use instead of
Aspen products. Find out volumes and current unit price and find out if
the Hosp Pharmacy is linked to a retail/community pharmacy or a
Pharmacy buying group. Offer to get back with an Aspen price after
discussing with HQ/SSM. Aggrastat/T-N see above. Offer any Hospital
deals that are currently on offer (can find on ASL or call SSM).
HOSPITAL PHARMACY CALL CHECKLIST – internal use only
(Updated 23.4.10, PP)
Hosp Pharmacy pre-call planning & preparation. See separate checklist for Hosp
Pharmacist call:
Review latest Clifford Hallam (CH2) and Symbion Hosp sales data for this Hosp.if available
– see ASL Hosp Resources. Note key product sales Aggrastat,T-N ,Di-gesic, Anti-biotics.,
Fe products. Any noticeable trends or aberrations?
Check on current hospital deals/offers from Aspen. Can find these in ASL under Hosp
Resources.
Obtain Hosp Rxer intelligence about Aspen products declining and growing. Get names!
Take along current product list (see list with no $ columns, Govt contract products for
Public Hosps,( see front sect of your updated Hosp project folder for both of these), recent
Hosp pharmacy letters with special deals and relevant sales aids in Aspen presentation
folder.
Some give-aways linked to a clinical/professional need. Not over the top though. Ask first
as many Public Hosp Pharmacists do not take brand reminders. Do less than more till you
know how they will be received.
Call objectives for Hosp Pharmacist (key sect. to review in this document)
Show Aspen product list (use list sorted a-z by generic name as Pharmacists often talk in
generic products mostly) and Aspen products on Govt contract and ask them to purchase.
Offer sales message for key products and relevant sales aids. A suggested order of what to
cover is listed below (work off 1st 2 objectives in all calls and then chose one or 2 more if
time permits):
1. In a public hosp make sure they are buying the Aspen contract products. Show
contract product list and ask if they will order these products. Go through each
Contract product one by one. If not buying any, find out why. In a Private Hosp can
show our product list (no prices). Find out if they are ordering competitor products,
approx volumes, and price. May be able to get a deal with Aspen products after
discussing with HQ/SSM.
2. If a public Hosp convince them to purchase T-N on NSW Contract from
1.12.07.Will they hold it exclusively- try. In a Priv Hosp if Pxs discharged home and
no attachment with a community pharmacy we could offer the same deal.
3. Find out their attitude to Dextroproxyphene and Paracetamol combinations in
analgesia. If not interested move on. If used find out what combinations do they use
(ie Digesic or Capadex)? Find out volumes per month. If Capadex can offered Di-
gesic at a cheaper rate. Do not give a price until cleared with National Sales Mgr or
SSM.
4. Aspen CV products – Using Aggrastat (check CH2 data 1st) other GPIIb/IIIa on
protocol? Rapilysin ask if on formulary. Can get info on competitors for an offer on
price.T-N see above. Tritace & Cardizem check contract ACEI & CCBs.
5. Offer other Aspen products, see current deals in recent Hosp mailings. Include
Venofer.
6. Get info on Hosp: purchasing Decisions (ie buyer), Hosp Formulary, size of Hosp
(see templates), Depts. to see, reps protocol, opportunities for our products and
Service for Pharmacy. A must on the first call. Keep records in Hosp project folder.
7. Update Pharmacist on all products to be discussed in the Hospital with different
Depts., as part of the requirements of the reps protocol. Outline any new Aspen
products.
8. Build good relationships with Hosp Pharmacy. Help out wherever possible. Offer to
call them if new Aspen deals are available or out of stock occurs. In the future can
they help you with competitor details?
HOSPITAL PHARMACY CALL CHECKLIST – internal use only
(Updated 23.4.10, PP)
9. Advanced. Other specific products requested from Aspen marketing and HQ.
10. Advanced. Find out key Aspen products used in the Pharmacy and opportunities for
price bundling if appropriate volumes can be increased. Look for an opportunity to
review some key products for this Hospital and how these may provide clinical and
cost benefits for this Hospital.
WARD PHARMACIST
• Getting to know the ward pharmacists esp. surgical/orthopedic wards. Is Di-gesic being
used? When pre/or post op? for how long post op? Is it being prescribed on discharge? If
not Di-gesic what is being used and by whom? Is there a particular registrar who is anti-
Di-gesic for example?