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Mohita Saluja(20)
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Swati Rastogi(47)
COMPANY BACKGROUND
(GLOBUS STORES Pvt. Ltd,)
Globus, one of the youngest and fastest growing fashion apparel retail chains in India.
Globus positioned itself as a store for customers age group catering from 18-35 years,
which was ignored by most players in the market. Globus is customer oriented
and friendly providing Trendy & Affordable garments to its customers with its tag
line Globus
just like u and just for u!!!
Globus - one of the leading chain of Fashion Apparel Retailers in the country. Part of
the KP Raheja Group of Companies One of the most prestigious business houses in the
country.
.
Globus Stores Pvt. Ltd. was formed to contribute in the revolution sweeping the retail
industry. Globus promises to bring about a perceptible change in the way apparel and
lifestyle retailing has been carried so far.
Towards this end, modern international technology has been brought in and heavy
investments have been made in investing and acquiring the best, tried and tested
processes and procedures of operation. Globus is one of the leading chains of retail
store in the country. IT is part of the highly diversified R. Raheja group of companies
one of the prestigious business houses in the country.
Vision of Company
We at Globus strive to achieve customer Delight by offering quality pro-ducts
and services through a process of continuous innovation and adaptation.
Build a dynamic team of committed and passionate employees through sustained
learning and grooming.
Mission of Company
We at globus will cater to the lifestyle needs in garments & related acessories of
the fashion ,quality & price conscious customer belong into the middle
and upper middle class.
We would like to be known as proactive & trustworthy retail chain Providing the latest trends & exclusive merchandise.
o I shall share, I shall play fair.
o I shall say sorry if mistaken.
I shall prepare for anything.
QUALITY POLICY
We at Globus Stores Pvt. Ltd are committed to deliver trendy and innovative
merchandise of good quality at affordable prices.
We strive to achieve this through a customer focus approach and continuous
monitoring and reviewing of our quality process.
With these efforts, we offer a delightful shopping experience to our customers.
Our Endeavour
Bringing to India, International Styles with an Indian Soul
Corporate Values
Organization structure
Grade Structure
Vice President
Asst. Vice President
Gen. Manager
Dy. Gen. Manager
Asst Gen. Manager
Manager
Dy. Manager
Asst. Manager
Sr. Executive / Tr. Dept Manager / Dept Manager
Sr. Executive / Mgt Trainee
Supervisor / Executive / Zonal In-charge / CLP Executive
Executive
Product line
Globus is on a mission to democratize fashion and be 'the' iconic youth fashion brand in
India. We aim to create deep connections with the Indian youth through inspiring
product design, signature store experiences and compelling market.
GLOBUS BRANDS :
Youth Fashion Brand
Globus aspires to be 'the' iconic youth fashion brand in the country. Globus is a
complete fashion brand - it's the apparel brand and the destination brand. Three words
which capture the spirit of the youth - vibrant, maverick and expressive. GLOBUS IS
EXACTLY THAT.
Price
Catering to the entry-level segment in the initial phase companys basic t-shirt is
in just r.199
Company is providing all ranges clothes under one roof in very low amount .
Strong value for money proposition to establish globus Aspirational brand
Promotion
Focus on Globus stores pvt ltd. reach to smaller & mid-sized townswith a higher
focus on tier II & III (SEC B, C, D and E) markets
Globus is promoting their brands by organizing fashion shows, and sponsoring
annual functions in colleges.
Promotion is doing with the help of member ship cards and by tellecalling company is
providing full detail of new schemes and
fashion
to
customers
Place
Globuss target is to open 100 store in all over India , and up till 2010 they have
reached on 26 stores all over India .
Globus is opening store in places where the consumer is brand sensitive.
C) Inventory
This constitutes the core of SCM. The major costs of a supply chain, the level of
customer satisfaction, the business growth (or fall) are largely influenced by the
inventory strategy. There are several issues which are at conflict with each other and are
required to be resolved.
Higher inventory in warehouse helps in making the goods easily available to customers
and result in growth of sales but this will simultaneously increase costs and bring down
revenues.
The determination of the demand of the products for the period considered. Many
products in the market have s seasonal demand which is governed by factors such as
festivals, weather (seasons), etc. Many other follow regular cycle. There are products
which find market . When there is scarcity of alternatives.
Demand planning is needed as it enables the company to organize its sourcing and
stocking policies. The economics of a total system can go haywire if demand planning
finally finds no resemblance to the actual market conditions. On the other hand an
accurate demand forecast will result in totally smooth operations.
Not many organizations go for in-house manufacturing .They rely on sourcing and
developing vendors with elaborate systems to check and control quality. Even firms
which decide in- house manufacturing often do not go for manufacturing full range of
products to meet total market demand but decide on partial sourcing. Make-and-buy
decisions make a significant impact on the cost structure of a companys products.
SCM as the "design, planning, execution, control, and monitoring of supply chain
activities with the objective of creating net value, building a competitive
infrastructure, leveraging worldwide logistics, synchronizing supply with demand,
and measuring performance globally."
Supply chain management encompasses the planning and management of all activities
involved in sourcing and procurement, conversion, and logistics management. It also
includes the crucial components of coordination and collaboration with channel
partners, which can be suppliers, intermediaries, third-party service providers, and
customers.
In essence, supply chain management integrates supply and demand management
within and across companies. More recently, the loosely coupled, self-organizing
network of businesses that cooperate to provide product and service offerings has been
called the extended enterprises.
Category has to play a Vital role in the Supply chain process. They have to decide On
Vendors From which merchandise are to outsourced. Before that Vendor is registered in
organization to supply the goods to globus warehouse Mumbai.
Globus grown up to twenty six stores ,very much closer to meet the benchmark of
100stores in near future. Category is empowered by Organization to raise Purchase
Order on an On-Line Software named as MMS.
The Role Of Head Office Category is to buy in bulk from National Vendors Orders
Disperse that merchandise to Mother Warehouse at Mumbai. And then transfer all the
stocks to number of stores all over India.
SUPPPLIER
Vendors are the very important part of supply chain process .Because they are those
parties who supplies the goods to a retail store. So it is considered that they run the
businesses of Retail.
In the process of selecting a particular vendor for meeting the critical inputs
requirement, one relies on the vendor capabilities. Any failure on the part of vendor can
have a crippling effect on the buyer.
Therefore, it is essential that when selecting a vendor for strategic sourcing, evaluation
should include the following parameter relating to the vendor.
Financial Health,
Technology employed and technical capabilities,
R & D Facilities.
Quality Control mechanism,
ISO 9002 certification,
Previous track record of vendor regarding reliability (percentage ontime) and
quality (mean time between failure),
Prevailing industrial relations scenario at vendors company, and
Commodity allocation (preferential treatment in the event of shortage).Vendor
has to qualify certain essentialities before supplying inventory to globus.
TRANSPORTER
Transportation is defined as the physical flow of material and finished goods from point
of origin to point of use to stores that meet customers need at a profit. It becomes
very important to plan the process and an information activity so an integrative process
that optimizes the flow of material and supplies through the organization and its
operations to the customer.
The Transporter has to collect the Merchandise from the Vendor Site and Transfer it
down to various destination or it can be the respective Stores for Sales. Globus transport
goods with the help of no. of logistic companies. Like- Gati, future group supply chain,
DTDC, safexpress .
INBOUND LOGISTICS
This Warehouse receives Inventory from Various parties in shipments. All the stocks are
transferred from mother warehouse Mumbai to all other 26 stores with the station
transfer note .This transfer of shipment from mother warehouse is done with the help
of no of logistic and supply chain companies.
OUTBOUND LOGISTICS
Warehouse executive Starts performing the Task for Outward when DM/ADM or
Category fires Stock report for analysis. And rises Stock Transfer Order for
transformation of Inventory from Warehouse to The Floor Shop at store. Inventory can
only move from warehouse to the store If and Only Stock Transfer Note (STN) by
the Authorized person in the store he can be Department Manager / Assistant
Department Manager.
If the requirement arises for the brands other than globus then purchase order is
required .this purchase order is made by supply chain executive and signed bypurchase
manager .
In case if the goods are imported to UP from other state
four Stated forms are as below :Uttar Pradesh
West Bengal (Kolkata)
Madhya Pradesh (Indore)
Haryana (Goods worth above Rs. 20,000
Form 31
Form 42
Form 48
Form 38
Incase If the Vendor is Indigenous and belongs to same State or his site is located within
the same city then he has to obtain the OC(Originating Certificate) which he arrange
from his organization because that will also be registered .
OC is to be affixed on the Invoice Paper and the Total value of goods for Shipment is to
mention on the OC as well.
Vendor has to affix bar codes on the goods for delivery. These bar codes are issued to
them at time of Purchase Order Generation by the Category.
Originating Certificate if
Vendors site is Indigenous
Within 15 days of time the pending documents will be cleared from the
vendor.
FLOW OF MERCHANDISE
TRANSPORTER
CENTRAL DISTRIBUTION
WAREHOUSE (CDC)
WAREHOUSE
DISPLAY
HOME DELIVERY
CATEGORY
RESPECTIVE
STORES
CUSTOMERS
INVENTORY MOVEMENT
1.
2. Outward Movement
Inward Movement
Inward
From Vendor
From CDC
Consignment
Stock
Outward
To Home Deliveries
To stores
To warehouses
To vendors
VENDORS
RESPECTIVE STORES
(b)All the road permits, specially form 31 should be handed over to the commercial
department as early as possible because it should be handed over to the sales tax
department with-in 24 hours.
Discrepancy Report
After entering the material in the MMS Executive identify the actual quantity which we
get and after that a discrepancy note is made by the WH person which tells they get and
what they get and also about the damaged items and this note is passed to vendor and
zonal office also so that vendor get payment according to actual quantity. Then
Damages Report are Mailed to Vendor and Transporter with the written document
presented on value chain is debited. From Transporters Account. Shortages are
Informed to Vendor by Mail and to the Category also to the Commercial Department
with the invoices of Vendor and respectively. They also debited at time of Payment.
Market Demand
Shows the relationship between total market demand and various market conditions. In
this figure, upper limit of market demand is called
Market Potential
Companies have developed various practical methods for estimating total market
demand. A common method to estimate total market demand is as follows:Q= n q p
Where
Q= total market demand
n = number of possible buyers in the market
q = quantity purchased by an average buyer per year
p = price of an avg. Unit
Understand market potential for a single store, network of stores or anew market.
Deploy resources effectively by ranking markets in priority order.
Forecast total opportunity in terms of number of customers and revenue potential.
Estimate your market share.
A market potential analysis may include:
CATCHMENT ANALYSIS
If a company doesnt know who its shoppers are, how can company give them
what they want? If company doesnt know where they come from, how can
company communicate with them? Finding answers to these questions is vital but
catchment analysis is very helpful in that.
A company or retail store will be able to optimize its activities if and only if
company knows its market in depth. Its market penetration, its success and its
potential depend on geographical factors, hard to grasp, hard to fully understand,
but catchment analysis is very helpful.
In the catchment analysis, first part is the area mapping of that local market and
through that finds the locations of the competitors, customers
and traffic between them. Through that we quantify the sizes and potentials
of that local catchment areas and market of that area as whole.
With the help of catchment analysis, company knows the best location for
business, target and potential customers
Unitary Catchment
It is hub of the catchment area around the outlet, from where maximum number of
people comes to the retail stores for shopping.
Secondary Catchment
This area is called secondary catchment area which is around 2 km far away retail stores
from where some people come to the shop for shopping.
Tertiary Catchment
The area from where only some selected or loyal customers come to the retail stores
that is more than 2 km far from outlet.
Outer Catchment
Outer catchment area is totally outer area from where only less no. of person sometimes
comes to the out.
RETAIL STORES
1st Store -JAN1999-INDORE
2 nd STORE -AUG 1999- CHENNAI3
3rd STORE- OCT 2000- ADYAR
4 TH STORE-MAY2001- 2001
5 TH STORE- SOUTH EX DELHI APR 2003
6 TH STORE-BENGLORE-OCT2003
7 TH STORE-BENGLORE-DEC03
As follows 24 stores (at present) have opened in the various cities of India. And all of
that are running successfully.
Vendor Name- Spykar, U.S.Polo, Flying Mchine, pepe,Provogue, Indian Terrain &
Levi's.
Vendors deliver us the goods directry from warehouses.
PROCESS: Stores Supply Chain Executive who comes in morning shift will open
WINDSS and will generate Sales Persons Sales report of last day. He will print report
in xl format; will segregate data of each department. Data will be according to the Sales
Associates Ids. Supply Chain Executive will be provided department wise sales ids by
Manager. The data will have last days Sold SKUs, Description of styles, Total Quantity
and Value. After segregation of each departments data, Supply Chain Executive will
give the sheet to support staff to replenish the stocks of each department from Back
Stock Room which has already been sold last day.
Open WINDSS IDIn Sales Report, click on Sales Person Sales Report and then Click on Print Report.
Now Select Date and Press Select > Enter START DATE (e.g.- 13/09/2012)> Then
Enter END DATE (e.g. 13/09/2012)
Now Enter START ID (e.g.- For Pacific- 33001)> Then Enter END ID (e.g.- 33999).
PRESS ENTER.
The report will be generating by default where your WINDSS File is saved. Open your
WINDSS folder> Open REPORTS folder> Then Open SALES file in Excel format.
Now, you can see there will be data of each staff with their respective ID. In above
image Salesperson Id: 33001 is visible followed by 33004 and so on. What we need to
do is, we will select only SKUs of all staffs and will paste it on other Fresh Excel
Sheets.
Make separate sheet for separate departments: Managers will give all departments
staff IDs to Supply Chain Guy. For example: Suppose 33001 to 33010 Staff Ids belong
to Mens Wear Category. Then, well copy all SKUs of 33001 to 33010 IDs to a
separate sheet named as Mens. Do same for Western and Indian departments like
following image.
You can see in above image that we have made separate sheets for each department as
according to their respective staffs ID. Please note that Supply Chain Guy should be
aware about the IDs of staffs. Now we will segregate each Departments Data.
We have to select only SKUs and well have all data in fresh excel sheet of different
departments. For segregation we will paste all SKUs of all staffs one by one. After
pasting same on new sheet, well again select all SKUs and will click on Data > Text
to Column> Next like following image:
Now your data will be in separate columns. Now Sort SKUs in ascending order
(Select SKUs Column>Go to Data>Sort>Sort>Ascending>Ok) and you will get
all similar styles in sequence. It will help you in bringing out all styles from Back stock
room easily because we store all styles category wise in Back stock room. Format your
final excel sheets of all departments as according to your need and give sheets printout
to your staffs so that they can replenish merchandise which has already been sold last
day.
first phase of the website and helping us build interfaces with back end, couriers and
payment gateways, said Patel. Globus has launched the site and is now synchronising
processes.
OFFERINGS
There are three categories on the homepage Mens Collection, Womens Collection and
Gift Voucher. Apparel available for purchase include TShirts, jackets, coats, jeans,
skirts, jumpers and cardigans, ethnic wear and accessories for men and women. The
website is offering free shipping on all orders over Rs 1000.
Gift vouchers for amounts starting from Rs. 101 to Rs. 1001 are also being offered on
the site, which can be redeemed in the physical outlets but not online.
SHIPPING
Globusstores.com ships to 5,000 pincodes in India, according to the site. The company
has tied up with courier company Aramex to deliver across India. In phase 2,
Globusstores.com will offer worldwide coverage, said Patel.
WHAT NEXT
Globus opts to tread cautiously and did not share sales expectations for the e-commerce
site. In the next 6-8 months, we will try to achieve our best as a fashion, apparel
vendor online. Regarding the target, only time will tell, Patel said, conservatively.
Partnerships will be part of Globus online play. We see e-commerce not just as a
medium to further the brand but also to engage in various tie ups with online agencies
so you can sell through partners, said Patel. Globus has partnered with Indiatimes.com
for gift vouchers and SociaLinkeds gift voucher aggregation site Giftcardsindia.in.
GiftcardsIndia also powers gift vouchers on other e-commerce sites such as
Homeshop18.com.
THANK YOU