DONOVAN ORILEY DIXON

Waxhaw (Charlotte area), NC 28173

Email: dixon2dixon@gmail.com
Mobile: 704-724-8988

LinkedIn: https://www.linkedin.com/in/dondixon
https://twitter.com/don2dixon

SUMMARY:

I am a data-driven marketing and strategy leader with measurable successes in brand management,
content marketing, creative services, public relations, field marketing, lead generation, sales enablement,
digital & social media marketing, event marketing and analyst relations. I have quantifiable successes in
defining the corporate brand and point of view, corporate messaging and integrated marketing strategy at
Xeroxs large enterprise operations and at Axway. In addition, I have over two and half decades of
leadership experience within large technology printing & research organizations where I executed winning
strategies for marketing & communications, printing and managed print, research, services, alliance
partnerships and innovative business approaches for cloud and on-premise technology solutions. At Xerox
I was responsible for the overall business management of a $3.4 billion manage services business
worldwide and helped to grow revenue and profit while maintaining planned cost levels.

EXPERIENCE:
September 2015
To April 2016

AXWAY CORPORATION
Phoenix, AZ
SVP, Global Head of Marketing, (09/2015 to 4/2016)

EXPERIENCE:
January 2014
To August 2015

Reporting to the EVP for all Products and Solutions globally, my responsibilities includes but not
limited to all product, solutions and field marketing globally (AMERICAS, EU (FR/BNL), GEMEA,
LATAM, and APAC), corporate marketing, lead and demand generation, marketing operations,
research and analytics, analyst relations, PR/AR, digital/ social marketing
Developed new brand strategy and executed PR/AR plan as well as executive communication
Served as corporate spokesman to the press and partnered with investor relations on press
releases and quarterly/ regular reports
Developed and led the implementation of Axway's current global marketing plan. Increased
marketing contribution to revenue from 14% to 18% - on budget and on time
Overhauled the marketing mix to give more emphasis to digital and social techniques while
maintaining effective traditional methods and lowering overall spend by 15%
Realigned the organization to execute new digital business strategy incorporating Axways APIs
& mobile offerings
Created and implemented a new prescriptive digital, social and web-centric plan to align all 5
regions on the same strategy & GTM processes where applicable
Developed the idea for and implemented a new series of prospecting and customer events
designed to drive new logo attainment within CIOs, CTOs, CDO, and COO communities
Conceived and led the development of a new sales/ technical enablement for sales, presales and
partners to be effective in communicating the new Axway digital business story and messaging
Presented strategies, direction and accomplishments at corporate and customer meetings

XEROX CORPORATION
Norwalk, CT
SVP, Global Head of Marketing and Communications, LEO (11/2014 to 08/15)

Reporting to the President of the Large Enterprise Operations, I had global responsibility of all WW
marketing functions for the Large Enterprise business; including software and services marketing,
product and content marketing, analyst relations, customer marketing, advisory councils and overall
responsibility for all PR and internal/ external and executive communications (over 65 individuals). In
1H15, I Implemented in-depth and better quality thought leadership with higher mix of in-bound and
social marketing programs targeting the ideal personas in our demand gen campaigns. This
dramatically increased our open and click-through rates and have led to higher win rates (over 50%)
and renewal rates (90%)
Responsible for partner and end-user customer experience (CX) metrics tracking and reporting and
business value assessment. (including NPS research, analysis, scoring and complaint handling)
Primary spokesperson to all industry analysts, press and media relation personnel
1

SVP, Global Document Outsourcing, LEO (1/2014 to 11/14)

EXPERIENCE:
September 2009
To December 2013

Reporting to the President of the Large Enterprise Operations, I had overall responsibility of the
Global Document Outsourcing Business over 350 individuals and 3.4B in revenues. Drove revenue
growth and cost reduction in the managed service business across the globe and repositioned
investments in key growth areas. This included SW & Services offering development, deployment and
delivery. Also, overall responsibility for a newly acquired analytics and big data company (Newfield
IT), marketing, Alliances, Fuji Xerox Business development. Oversaw workforce reduction efforts in
key geographies and reposition workforce buildup in lower cost geographies.
Diversity & Inclusion: Consulted with HR & Talent leadership in developing a plan for improving
recruitment, hiring and promotion of diverse talent across all levels of the company.

HEWLETT PACKARD COMPANY

Palo Alto, CA
Director, Worldwide Marketing, Strategy and Communications; Content Management &
Workflow, LES, Printing and Personal Systems Group, (7/2012 to 12/13)

Reporting to the VP/GM of Sales for the Workflow business; provided leadership for a start-up
business to leverage the Hiflex Web-2-Print acquisition. Incubation, development and delivery of a
growth strategy for solutions SW sales and services portfolio; developed WW services initiatives,
product marketing tactics, GTM strategy, spending priorities, business operations and global
communications
Collaborated on the development of the Diversity & Inclusion (D&I) strategy for the company

Director, Worldwide Strategy, Planning and Portfolio, Production and Marketing Practice, LES,
Printing and Personal Systems Group, (12/2011 to 7/2012)

Reporting to the VP/GM of Sales for the Production Workflow business. Integrated newly acquired cloudbased SW while providing mobile and anytime access to online repository accelerating the paper to digital
transformation
Incubate and launch mobility features into our cloud-based offering to transform the Managed
Services suite beyond the office into marketing & production spaces
Analyzed competitive information and developed successful positioning and analytics to identify key
new market opportunities to grow both top line revenue and bottom line profit

Director, Worldwide Strategy & Planning, Managed Enterprise Solution, (6/2010 to 12/2011)
Director, Business Development, Canon Alliance MES Americas (9/2009 6/2010)

EXPERIENCE:
September 1999
To September 2009

Direct reporting to the VP of Strategy & Planning and dotted-line reporting to the SVP of the
Managed Service business for a core team of over 24 individuals. Developed strategies to transform
the Managed Enterprise Solution GBU beyond the office Managed Document Service product
portfolio into a true services-led portfolio
Provided competitive analysis and analytics to identify attractive new market opportunities to pursue
and penetrate
Directed the development fact-based research and analysis that fed into the M&A process to assist in
determining the best targets for acquisition and integration into HP Managed Print Services portfolio

GARTNER Inc. (IT Research and Advisory Services)

Stamford, CT
Research Director & Imaging and Printing Research Community Chair - 2007 to 2009
Principal Analyst 2003 2007, Senior Analyst 1999 - 2003
Responsibilities Include:

Developed & Implemented research requirements and deliverables for Gartners WW imaging and
printing research organization (18 individuals)
Creation of customized paid research advisory services for Gartner clients in the Imaging & printing
industry on IT trends, threats, priorities, growth strategies, marketing and distribution tactics,
positioning and alliances. Top revenue and CED producing analyst for over 4 years.
Delivered actionable research and presentations directly to technology provider & end-users
Email: dixon2dixon@gmail.com
Mobile: 704-724-8988

LinkedIn: https://www.linkedin.com/in/dondixon
https://twitter.com/don2dixon

May 1995
To September 1999

Served as lead analyst for key accounts (Xerox, Ricoh, Canon, HP, Lexmark etc.), to Identify advisory
services opportunities to improve strategies and effectiveness of said companies
Presented research findings and analysis at international and domestic conferences/ events
Participated in the vanguard development the Gartner Magic Quadrant for the Imaging and Printing
technology provider marketplace

RICOH CORPORATION
West Caldwell, NJ
Group Manager
CURRICULUM / INSTRUCTIONAL DEVELOPMENT & TRAINING CENTER (12/96)
Responsibilities Included:

Directed the development and distribution of all curricula for Ricohs entire line of Imaging products:
printers, copiers, facsimile, duplicators, wide format, scanners and MFPs
Determined the design, method of implementation and instructional model for a given product, given
its marketing plan, scope, dealer cost, product life cycle and sales forecast
Supervised the day to day activities of the Training Center staff and Curriculum Development team,
which ranged from academic and career development to equipment inventory and budget
management

Training Center Manager

TRAINING & DEVELOPMENT - Eastern Training Center (5/95)
Responsibilities Included:

October 1986
To April 1995

Managed the Technical Training & Development Department to provide support programs and
instruction to the internal Ricoh Customer Service Groups, Ricoh Dealers, OEM, VAR, VAD, SI, subs
and direct channels (including Savin, Gestetner and Lanier) - 18 individuals.
Directed all product launch activities and program development for new products through interaction
with the Marketing/ Sales/ Engineering groups

CANON U.S.A. INC.

Lake Success, NY
Group Leader
OFFICE EQUIPMENT DIVISION (4/93)
Responsibilities Included:

Developed and conducted highly technical training programs on telecommunication theory and
practice. This included but was not limited to facsimile, data-com and tele-com theory impacting the
Canon telecommunications product business (G3/G4 Facsimile). Also produced reports to explain
technical solutions and their application to the HQ departments and field.

CANON U.S.A. INC.

Jericho, NY
Training Supervisor
FACSIMILE TRAINING (10/86)
Responsibilities Included:

June 1985 to
November 1986

Overall responsibility for the technical training department and staff in US and Canada
Served as the primary interface with Canon Japan and managed the development of all training
materials in support of product launch
Developed and implemented training policies/ procedures for staff & programs nationwide
Conducted Train-the-Trainer classes for Instructors on new products and technology

RICOH CORPORATION
West Caldwell, NJ
Customer Service Representative
Responsibilities Included:
Email: dixon2dixon@gmail.com
Mobile: 704-724-8988

LinkedIn: https://www.linkedin.com/in/dondixon
https://twitter.com/don2dixon

June 1982
To May 1985

Utilized technical, communication, customer service and management skills to resolve customer
product issues and concerns. Performed technical analysis and preventative maintenance on
telecommunications and imaging products at customer locations, utilizing technical and customer
service techniques as well as administrative reporting practices.

UNITED STATES AIR FORCE

San Antonio TX; Aurora, Co.; Upper Heyford, England UK
INTEGRATED AVIONICS MANUAL TEST STATION AND
COMPONENT SPECIALIST (F/FB 111)
Responsibilities Included:

Analyzed and repaired integrated avionics equipment (Flight Data Recorder/ Central Air Data
Computer Black Box systems). Also, Inspected, modified and certified air-to-air/ air-to-ground
communication and navigation systems according to technical orders utilizing specialized precision
measurement devices.

EDUCATION:

Graduate: The University of Wisconsin- Madison (Graduate School of Business), Madison WI

2-year Executive Management Certificate, Management Series
Graduate: Manhattanville College, Purchase NY
BS degree in Management (Magna Cum Laude)
Graduate: The United States Air Force School of Avionics, Aurora Colorado
Integrated avionics: central air data computer (CADC), flight & voice data recorder
(black-box), air to air & air to ground communications and navigation systems etc.

VOLUNTEER:

Union Academy Public Charter Schools, Monroe NC

Board member 2008 2013
Board Chairman: 2009 2013
Union Academy Foundation (fund raising arm of the school)
Board member 2008 2013

REFERENCES:

Mr. John Kennedy Chief Marketing & Communications Officer - Xerox Corp./ john.kennedy2@xerox.com
Mrs. Jeanine Banks EVP, Global Products & Services Axway Software/ Jeanine_banks@yahoo.com
Mr. Andrew Johnson IT Research MVP Gartner Inc. 203-522-0663/ andrew.johnson@gartner.com
Mr. Michael Kucharski VP/GM Enterprise SW at HP 585-967-4703/ mike.kucharski@hp.com
Mr. Pete Basiliere Research Vice President Gartner 603-361-6040/ NHRef@me.com

Email: dixon2dixon@gmail.com
Mobile: 704-724-8988

LinkedIn: https://www.linkedin.com/in/dondixon
https://twitter.com/don2dixon