Event Management

Tempting Events

Submitted by
Shaheena Hafeez
S141BBAH001
LaraibJaved
S141BBAH004
Sana Azhar
S141BBAH002
ShahzaibAftab
S141ABBH034

BBA 3
Foundation University Rawalpindi campus

Tempting Events

Certificate
I have supervised the business project Event management (Tempting Events) by Shaheena
Hafeez, Laraib Javed, Sana Azhar and Shahzaib Aftab, BSBBA graduates of Foundation
University Institute of Engineering and Management Sciences (FUIEMS), Rwp. The work is
worth presenting for evaluation.

_________________________________
Signature/name/designation of supervisor

Acknowledgements
We are very grateful to Almighty Allah (the compassionate and the merciful) who blessed us
with the dedication and insight to do this research. We acknowledge with thanks and appreciation
to our faculty member; Mr Ahsan Javed whose supportive guidance made it possible for us to
complete our research.
Lastly we would like to thank our parents and siblings for the encouragement and support that
they provided us and patiently bore with us through the whole study. Without their help we
would not have been able to see our project completed.

me

smarizing

Hepnatizing

Table of contents
Executive summary ...... 5

Chapter 1 Introduction......................................................................................................5
Objective..............................................................................................................................5
Vision...................................................................................................................................5
Mission Statement................................................................................................................5
Business Profile...................................................................................................................6
Key personnel.6
Business Goals.....................................................................................................................6
Company Location...............................................................................................................6
Chapter 2:Maket Analysis of Tempting Events...............................................................7
Chapter 3:Research Methodology..7
............................................................................................................................................11
..12
............................................................................................................................................13
............................................................................................................................................13
............................................................................................................................................13
............................................................................................................................................13
............................................................................................................................................13
............................................................................................................................................13
Chapter 4: Data collection and analysis.........................................................................14
Chapter 5: Conclusion.....................................................................................................20
Conclusion ..21
Recommendation...............................................................................................................23
Bibliography...............................................................................................................
...................24

Appendix...........................................................................................................................25
5

Executive summary

Welcome to the future of event planning! Tempting Events brings to the community of Pakistan
a new breath of air in the event planning market. By combining old fashioned values, going the
extra mile, and using cutting edge event-planning software tempting events will lead the market,
providing the same quality results, every time. Tempting Events is an equal opportunity
business making its expertise and its products available to help its customers plan their own
events. Party Packs (complete kits for their event), make hosting a party a snap, right down to the
refreshments. The event planning software brings interactive event planning as close as their
personal computer. Through these and other affordable products and services,
Tempting Events aims to be the number one resource for any event.

CHapter

#1
INTRODUCTION

Tempting Events (Event management planners) brings to the community of Pakistan a new fresh
breath of air in the event planning market. By joining old fashioned values and using cutting
planning software, Tempting Events will lead the market, providing best quality events every
time by understanding the desires of their customers.
Objective:
In ever fast moving world, success is intended by good choices of lasting effects.

To be the top three event planning specialists in Pakistan.

Produce best quality results every time.

Vision
(The business idea)
We will distinguish ourselves in event management market by managing, producing and
supporting outstanding events that exceed customers expectations in terms of value, service and
innovation.

We will work together with our clients:

To create events tailored to our clients needs.
To form a seamless partnership between clients, stakeholders and our selves.
To produce events of which our stakeholders, our clients, ourselves can be proud.

To bring glory to our customers.

Mission statement
To accomplish the hurricane of desires and to make each second memorable and applaundable
join your hands with us and get the real pleasure joy and everything.

Business profile
Business details
Company name:
TEMPTING EVENTS (EVENT MANAGEMENT COMPANY pvt.ltd)
Address:
Office#19, first floor, Zaki plaza, I-8 Markaz Islamabad, Pakistan
Telephone number:
+92-51-2553642
+92-51-2556789
Legal status:
Limited Company
The business will:
We are the planners of best and organized events.
Our services
Wedding and General Event Services

Event Consultancy Service

Planning and Layout of Event
Venue Arrangement services
Artistic Floral Arrangements (Stage and Venue Decoration)
Floor and Carpeting Solutions
Home & Venue Lighting
Lounges and theme arrangements
DJ-Sound System with party Lighting & tools
Dance Floor with customize designs
Event Coverage (Video-HD)(Still Photography) & (Photo shoot)
Catering & Food Services
Air-Conditions and Heating Solutions
Accommodation
Incentives
Wedding dresses
Boutique
Special rings and jewellery
8

Makeup artists
Health and safety including crowd management

Birthday Parties Arrangements

Customize Cake Solution

Magic show
Puppet show
Cartoon Characters
Balloons Decoration
Music & Singer
Air Gates & Jumping Castle
Rides and Theme Arrangements

Corporate Events, Conferences and Concerts Arrangements

Rides and Theme Arrangements Planning and Layout of Event

Venue and Booking Arrangements
Transportation Arrangements
Advertising and Marketing
Multimedia support services
General Order supply
Documentation support and services
Other supporting actives
Accommodation for attendees

We are also providing services in different school, colleges and

universities
We provide stress free and unforgettable event services. We provide free
consultancy for planning and budgeting of all events.

Key personnel
Details of owner(s):
9

Name: Shaheena, laraib, Sana, Shahzaib

Experience and knowledge of our industry:
Beginners
Position/main responsibilities:
We are committed to our customers in providing best and efficient services.
Key skills brought to the business:
Creativity, hard work, dedication, responsible, managerial skills, innovation
Other key personnel (including shareholders):
Name(s): Saadia Hafeez, Shabana Hafeez, Shahid Mehmood, M. Asif
Position/main responsibilities: check and balance in financial performance of the company
Previous employment: Manager in accounts office.
Key skills brought to the business: communication skills, organizing skills, management skills
Business experience and any training undertaken: worked at different management companies
Academic/professional qualifications:
ACCA (M. Asif), Software engineer & graphic designer (Miss.Saadia), Telecom engineer
(Miss.Shabana), Mechanical engineer (Shahid Mehmood)

Business goals

We are committed to reinventing ourselves every single day in a consistent, targeted

pursuit and undivided delivery in providing our guests with a service that consistently
exceeds their expectations. We enhance the value and image of our events in the eyes our
clients and partners by not only providing them with exquisite, superb services,
accommodation, but also distinctive fine food with attitude.

We are committed to undivided attention to every detail of service with the highest
quality.

We provide our guests with superior services and always to provide better than our
competitors.
10

We recognize the value of community, our members and their contributions.

We are dedicated to the pursuit of attaining financial success of our company, our
partners, and team members.

In short, we believe in a balanced score card:

Provide a guest with an experience that exceeds guests expectations.

Deliver financial results to stockholders.

Create job satisfaction for associates.

What makes the business different

Our service is unique or different compared with the competition because:
Accommodation
Stick security arrangements to avoid mishap.
Advance technology
Good Coordination between customers and employees
Highest ethical strands
Quick services
Qualified staff
Time management
Company locations
Tempting Events in located inside the limits of Punjab. It is a home based business. Most
meetings will clients will be conducted in social settings such as hotels, restaurants and coffee
houses, clients house or office facilities wishing to be used for the event or over the phone.
Although the demand has not yet reached its peak, Tempting Events will eventually move from
its home base into a small office complex, also within the city limits of Punjab ,Rwp. When the
company will reach its finished point, Tempting Events will have branch offices in Punjab,
Sindh & Peshawar. The company will maintain a high degree of professionalism. All offices will
be equipped with the latest in business technology, such as telephone systems, computers, fax
machines, email, duplicators, printers, and software. Each location will have a secure storage
area for supplies and equipment used in events, such as walkie-talkies, cellular phones, portable
fax machines, and laptops.
11

Packages
Party pack
The Party Pack is a complete kit for any party. It includes decorations, lighting effects guide,
disposable theme cameras, cutlery, plates, napkins, cups, punch mix (or recipe), snack supplies
(or recipe), tablecloths theme music (where applicable), invitations, thank-you cards, and a stepby-step guide to planning, putting together, and hosting the event.
Step-by-Step Guides
These booklets include a calendar to map out the event, a step-by-step guide on what is needed
for and how to put together a successful, stress-free event, resource information, popular
refreshments with recipes, games, and tips to put their event in the record books. The events
available include birthdays for all ages, meetings, retreats, parties, vacations, and special
occasion celebrations such as graduations, holidays, showers, weddings, and receptions.
Event Planning Software
This cutting-edge tool will allow the client all the resources and visual aids for their event
planning. They will be able to play with decoration themes, listen to theme music, design
invitations, thank-you cards, and RSVP cards, use the interactive planning calendar, and much
more. This software will bring their event into the millennium with cutting edge technology that
is designed to save time and money.
Resources Manual
This valuable guide acts as a review for all the resources located in the surrounding area. A
ranking is given to the various services, such as caterers, decorators, disc jockeys, bands, and
facilities. This manual gives the client the freedom of making a choice based on experience.
Free Event Planners Training for High School and College Students
As a member of the Punjab community, it is our mission to support our community. Ten hours
each month will be devoted to training area students in event planning. This will aid them in
planning proms, graduation parties, river clean-ups, homecoming, and other important events.
This is a priority of Tempting Events. It will not be cut back as the business grows.
Tempting Events provides event planning in a wide range of applications. We guarantee
satisfaction in the areas of appearance, performance, and taste. The following is sampling of the
types of events we plan every year:

Meetings, Training and Retreats

Conferences and workshops

Weddings planning, reception and showers

Birthdays, Anniversaries, Graduations and Holidays

Company picnics, banquets and award ceremonies

and any other event that needs to be planned.

12

Startup Requirements

Startup Expenses
Particulars

Amount

Startup Expenses legal

200

Stationery etc

300

Brochures

185

Consultants

200

Insurance

145

Rent

150

Research and develop-

Ment
Expensed Equipment

1985

Other

200

Total startup Expenses

3365

Startup Assets needed

Particulars

Amount
13

Cash balance on starting date

2300

Start up inventory

Other assets

Total current assets

2300

Long term assets

Total assets

2300

Total requirements

5665

Funding
Particulars

Amount

Investment

3400

Other

265

Total investment

3665

Current Liabilities
Account payable

Current borrowing

2000

Other current liabilities

Total current liabilities

2000

Long term liabilities

Long term borrowings

Total long term liabilities

14

Loss at startup (3365)

Total capital

300

Total liabilities and capital 2300

Competitive Comparison
Tempting Events, although young, draws from the age-old tradition of going above and beyond
what is expected, every time. Our systems for event planning have been drawn up, evaluated,
practiced, worked, and reworked to ensure the maximum efficiency while minimizing the
possibility of error. We employ local vendors who have the same desire to be the best at what
they do, while providing un-match able services. Thus, we give back to the community by
providing jobs outside of our organization. We encourage new and upcoming small businesses
that provide a service within our need base to step up to the challenge of being the best through
their contract with Tempting Events. Our products will serve the function of aiding those that
cannot afford the cost of an event planner. We wish to make our event planning tips available to
those who need a helping hand. Tempting Events is a member of the community. Through event
planning, Tempting Events gets the opportunity to laugh when the community laughs and cry
when the community cries, to rejoice when the community rejoices and to help put the pieces
back together when things change or begin to fall apart. We care about the things that have
meaning in the lives of our neighbours.

CHapter

#2
Market Analysis of Tempting Events

The following sections describe the market segmentation, strategies, and industry analysis.
Market Segmentation
The breakdown of the market for event planning falls in a wide, very diverse grouping.
Individuals as well as organizations demand the services we provide. In order to provide the
15

greatest depth of information, the market segments have been broken down into private and
public organizations, and age groups.
Private Organizations and Businesses
Private organizations make up the single largest portion of Tempting Events client base. Private
organizations such as businesses, corporations, and political parties host the most events on the
largest scales; therefore, these events generate larger revenues per event. The majority of larger
scale holiday functions will fall under this segment.
Public Organizations
Government agencies host many events every year. Tempting Events hopes to all alleviate the
pressure of event planning for public employees. The second single largest segment, the public
sector, can save money and give back to its community at the same time. These events are
moderate in scale with middle to low revenues generated. Emphasis is placed on the visibility of
the event for public viewing. The majority of organizational family functions will fall under this
segment.
Age Breakdowns

Under 24:

Persons under the age of twenty-four (24) using an event planner are rare at best. We hope to tap
the early college graduates who have begun their professional careers but have not yet started
their families. These events will focus mainly on themes with moderate to high energy appeal.
The revenues generated will range from moderate to high, depending on the event. The majority
of weddings will fall into this segment.

Ages 25-55:

The persons that fall into this age group are employed, middle to upper-middle class families.
The reason they choose event planners is they are too busy to do it themselves. Therefore,
Tempting Events will be on hand for questions, contact will be moderate in length but occur
regularly so as not to disturb the daily life of the families. These events will generate moderate
revenues, with a few generating low revenues. The majority of special occasion planning will
occur in this market segment.

Ages 56 and above:

Persons over the age of 55 have reached the turning point of life. Many are retiring, others are
celebrating anniversaries of significant years, and still others are seeing that their children's
special events are taken care of. These events will generate moderate to high revenues depending
16

upon the income level of the family (direct correlation to social status). Most holiday parties, and
other special occasions, such as wedding receptions and reunions, will occur in this market
segment.
Other
This segment has no direct information to compile for a description. It consists of any event
planned that does not fit into one of the above categories.

Target Market Segment Strategy

Our target markets are middle to upper-middle class families, couples, individuals, or private and
public organizations. We chose these groups because they are most able to afford event planners,
and have the least amount of time to spare for event planning in general. Families demand
attention, employees are overburdened, and over whelming detail needed to plan large events are
too large a constraint to place on people not trained in the area of event planning. The fast pace
of the world we live in leaves little time for extra things we would like to do, like plan events,
parties, and social get-togethers.
Tempting Events fills the need by being available to take on the burden of planning so that
people can spend time on more important things, like family and friends. The demand for this
service can only increase considering the rise in incomes, population, and need for interpersonal
relations in the workplace.
Marketing Mix
Product
Service business (Tempting Events)
Placement

17

Profiling customers
The customer groups we will be selling to are:
We are providing our services to all persons of our country but our main customers are:
1. Grass roots( pvt.ltd CO)
2. Multisoft corporation
Our customer research has shown what your customers want is:
1. Fantastically organised events
3. One stop shop
4. Security
Reason
1. Having conducted research groups
5. Personal experience
Promotion
Promotion and advertising
Almost in every city and district through:
Print media
Social media excellent presence on face book and twitter
Radio & possibly TV
Gaining the trust of our customers through excellent service
Local Newspaper and flyers
Bill boards

18

Major Reasons:
1. television is still one of the Pakistans leading national advertising media, which is very
beneficial to us
6. Daily and weekly newspapers continue to determine local advertising.
7. Average household owns five radios including those in cars and in cell phones.
8. Magazines include consumer publications and business trade journals.
9. Outdoor advertising transit stations, stores, airports and sport stations.
10. Internet advertising and marketing now surpass sales from print media.
11. Sponsorship is one of the hottest trends in promotion offers marketers the ability to
integrate several elements of the promotion mix.
Pricing
Price is calculated by adding the following

Actual of cost item and services plus industry specific margin (suggested 15%)

Taxes and surcharges will be added on

8% Commission for service charges to boost profit
5% Discount may also available
19

Total = act price + 15% + tax + 8% commission -5% discount

Our prices compared with the competition:
Product/service

Our price(s)

Transportation
Venue finding
Boutique offer
Dcor
Invitation cards
Lighting
Catering service
Accommodation
Total Actual cost

Rs.27,000
Rs.0
Rs.33,000
Rs.20,000
Rs.17,000
Rs.15,000
55,000
45,000
212000

Range of competitor
prices (per unit)
Rs.26,000
Rs.6,000
Rs.30,000
Rs.23,000
Rs.20,000
Rs.13,000
50,000
40,000
208000

Major reasons are:

Improve on Quality
Excellent Service standards
Experience

Better negotiated terms with suppliers (better prices to us lead better prices to customers)

Service Business Analysis (SWOT Analysis)

Tempting Events is in a unique position of competition. We compete against hotels with
conference facilities, conference centres, other event planners both on the large and small scale,
persons within an organization who are assigned the task of organizing an event, and people who
wish to organize their own events without the benefit of assistance. The benefits and drawbacks
of each of our competitors as compared with the services we offer are hardly a match in quality
and price.
Profiling competitors
Competitor name
Eventoxs

Strengths
Organized staff

TRIPLE E

Strictly follow their

timing

THE GUL-EBAHAR

Security features
are quick

Weaknesses
Time cycle is
weak
Legal
requirement are
not extra efficient
Rating are very
high and features
are not
outstanding
20

SEMS

Well decorated
events

Transportation
facility is not
good

If we ever get a chance to improve their offer we will always focus on:
1. Cost
2. Security features
3. Time management
4. Transport service
SWOT Analysis of Tempting Events
Internal

Strengths
experienced team,
high motivation,
excellent PR

External

Opportunities
Support from the
local authorities

Weakness
Social loafing,
lack of funds,
lack of corporate
and social
contacts
Threats
Poor
infrastructure,
Bad weather,
Unavailability of
proper raw
material

Hotels and Conference Centres

Strengths:
On-site facilities, equipment, and support staff. Ability to transport house persons for overnight
stays. Able to internalize costs of transportation and equipment.
Weakness:
Often very expensive, impersonal, rely on unskilled labour for support staff. The error rate is
high due to high volume and traffic from other events happening at the same time.
Other Event Planners
Strengths:
Have been in the market longer have established a reputation and client base.
Weakness:
21

Reputation precedes them, no systems-based businesses designed to produce consistent results;

focus on smaller events, specialized events are main focused rather than all events; do not have
the supporting products to market with, or instead of, event planning services.
Employees or Persons wishing to do it themselves
Strengths:
Internalized cost of planning the event; able to add tiny personalized touches that have meaning
within the group or family.
Weakness:
Consumes time that could be spent on other things; don't have an access to the best prices,
services, and other needed resources available.
Strategy and Implementation Summary
Marketing and Competition
We have discussed our client base as being predominately from middle to upper-middle class
and elite class individuals, couples or families, public and private organizations. We must then
look at the needs of these markets and cater to them. We promise the same and best results, every
time. When marketing to individuals, the idea of releasing them from the task, freeing their time
for family and friends, and the promise of a worry-free event are the buzz words and concepts.
Our marketing is predominantly by word of mouth or visual connection to large events these
individuals have participated in or worked at. When marketing to public or private organizations,
the idea of greater efficiency for the money and a professional event without error would be the
key concept. Groups, especially large ones, do not wish to deal with problems that arise due to
oversight on their part. If the guarantee of worry-free, error-free events is available at a cost
benefit to them, there really appears to be no better choice.
Sales Strategy
Tempting Events will deal with a diverse market of clients. Within each market segment, closing
of sales will differ. Each approach is described as follows:
Private and Public Organizations
Sales will be concluded one to two days after the end of the event. A follow-up phone call will be
placed informing the client of the total cost, number of attendees, and information about the
billing packet that will arrive at their offices. Feedback forms will be included in these packets to
ensure the client is being served as they deem appropriate. Form letter thank-you will be sent
following each event.
Individuals
Sales will be concluded with a follow-up phone call one to two days after the event. The phone
call will explain the total cost of the event, number of attendees, and information concerning the
billing. Individual parties of any age group are placed on a billing cycle. Invoices will be sent out
the 25th of the month and will be due the 10th of the following month. Feedback forms will be
22

included in these packets to ensure the client is being served as they deem appropriate. Thankyou cards will follow each individual event.
Sales Forecast
By beginning on a smaller scale, Tempting Events has the foresight to grow at a rapid pace to
keep up with demand. We wish to maintain a steady rate of sales growth; however, we
understand that sales of products and services will vary in different months. As noted in the
graph and chart, rapid increases during the holiday season will boost sales, then allow that
growth to level off at a steady rate.
Management Summary
Information and expense details are presented in subtopics Organizational Structure and
Personnel Plan.
Organizational Structure
The management team within Tempting Events will be small in the beginning. The primary
employee is the founder, who plans events, then contracts with caterers, decorators, disc jockeys,
and bands to fill out the event. A contract labour site manager will be on hand to work the events
as a liaison and vendor coordinator. Thus, there are two main employees with various levels of
vendors. When Tempting Events reaches its expansion goals, each office will have one to two
event planners, an office assistant, two to three site managers for the events, and a product and
marketing specialist. This team will function as one with constant communication through
weekly staff meetings, email, and message boards. All jobs are interrelated. The performance of
one affects the performance of the others; therefore, each team member expects nothing but the
best from each other. As it functions currently, we see no gaps in the management of this
organization. Should Tempting Events grow beyond its estimated size; more positions in
specialized areas will need to be added as well as additional site support and office assistance. To
fill these positions, Tempting Events is looking for energetic, teachable, detail-oriented persons
who want the potential to grow and improve their skills within the organization. Tempting
Events wants to be the best; therefore, they will hire those who want to succeed.
Financial Plan
Service-based businesses require little funds to start up, and as they grow and expand, less funds
to maintain. The charts and graphs that follow will show that investment upfront allows
Tempting Events to function debt-free with little overhead. This gives Tempting Events a
quicker break-even point and increased profit margins from the start. As Tempting Events
grows, the debt-free philosophy will be maintained until it is impossible to function during
growth periods without financial assistance.
Important Assumptions
Tax rates are noted for information. We carry no loan burden that would be affected by these
rates. What hits Tempting Events the hardest (but not nearly are bad as other service
businesses), is the tax rate of 23.5%, which is nearly one quarter of the total sales. As Tempting
Events continues to grow these numbers will be reference rather than influence.
23

Key Financial Indicators

The break-even point for Tempting Events is based on the assumption that we will produce 22
events per month and average approximately Rs.250000 per event. In the current situation, we
average more than this assumption for our public and private organization events. These
currently make up 18 of the 22 average events hosted per month.
Break-even Analysis
The break-even point will appear more rapidly for Tempting Events than for other types
of home-based businesses. Start-up costs are limited to minimal equipment, there is little or no
staff to pay in the beginning, and contracted companies will handle any additional equipment
required for the planned events.
(Graph)
Projected Profit and Loss
Leading the industry in event planning requires the use of the resources available at the lowest
cost. As noted in the table, we spend less money on overhead than other event planners with an
outside office or office space in their own facility. This saving swallows us to market in creative
ways and spend funds on expansion into other areas when the time is right.
Projected Balance Sheet, Year XX
Assets

Current Assets

Year1

Year2

Year3

Cash

119,063

437,376

809,335

Inventory

109

121

148

Account receivable

24,798

34,736

38,956

Total current assets

143,970

472,233

848,440

Long term assets

Long term assets

Accumulated
Depreciation

110

212

308

Total long term

assets

(110)

(212)

(308)

Total assets

143,860

472,233

848,440

Year1

Year2

Year3

Liabilities and capital

Current liabilities

24

Account payable

15146

8704

9850

Current borrowings

3200

4280

5360

18346

12984

15210

Total liabilities

18346

12984

15210

Paid in Capital

21265

36015

51015

Retained Earnings

(3365)

104249

423022

Earnings

107614

318773

358885

Total Capital

125514

459037

832922

Total liabilities and

capital

143860

472021

848132

Net Worth

125514

459037

832922

Other Current
liabilities
Subtotal current
liabilities
Long term liabilities

Source: Fictitious data, for illustration purposes only

Projected Income statement, Year XX

Particular

Year1

Year2

Year3

Sales

353149

494670

554779

Direct Costs of
Goods

654

727

890

Others

196

203

221

Cost of Goods Sold

850

930

1111

Gross Margin

352,299

493740

553668

Expenses:
25

Payroll

56044

63310

66560

Source: Fictitious data, for illustration purposes only

CHapter

#3
RESEARCH METHODOLOGY

Research type:
The research type the researchers selected for their report is quantitative type.
By quantitative the researchers meant that researchers have adapted a certain format in order to
get the correct facts and figures for their research topic.
Tool of the data collection:
26

Tool of data collection researchers selected is questionnaire this tool helped the researchers to
get the opinion of the samples about their research topic.

It contained twelve close ended questions and one open ended questions for the samples
and the nine questions were specified for the existing Marketers.

Data collection:
Primary and secondary both sources of data collection has been utilized.
Primary source includes questionnaires
Secondary sources include
o Internet
Sampling type will be generalized
Scale:
We adopted four to five point scale and different scale according to the type of the questionnaires
for samples and another two point scale (yes, no) for others in our study because it made it easier
for us to apply tests.

Research design detail:

Time:
The first two chapters of our research were completed in one week months. Data analysis had
been completed in the next one a half week months. So overall it took us two weeks to fully
complete our study.
Procedure:

27

All the data was gathered from both these sources i.e. Primary and secondary was converted into
quantitative data which made it easier for us apply tests on them. All this quantification and
converting our data into charts made it easier for the perceiver to grab things and understand the
research.

CHapter

#4
DATA COLLECTION AND ANALYSIS

The main objective of conducting this research was to determine and analyze the factors that had a part to
play in Event quality and then because of this stress, effects on the Events. Primary data was gathered by
distributing self-administered questionnaires. 20 questionnaires were distributed among the customers of
different brands.
After the completion of data collection, data was then analyzed using Microsoft excel
28

Close ended questions

1) Have you ever organized an event?
a. Yes
b. No

The analysis for this statement shows that 75% of people know the importance of event
organizing whereas 25% havent organized events.
2) What kind of event was it?
a.
b.
c.
d.
e.
f.
g.
h.
i.

New year eve

Conference
Birthday
Wedding
Dinner party
Theme party
Engagement
Anniversary
Other please specify

29

The analysis for this statement shows that 25% of people have organized a wedding, 13% theme
party and home event, 4% anniversary, 12% New Year eve, and 4% of people have organized
rest of all events.
3) Who did you call to organize?
a.
b.
c.
d.

I organized it myself
Family
Friends
A company

30

The analysis for this statement shows that 50% of people said that they have organized the
events by their own, 40% of people hired an event management company and 10% of people
that their events are organized by their friends,
4) In general. Where does the event take place?
a. Outside
b. Garden
c. Hotel
d. Home
e. At friends house
f. In a venue hired for the occasion

The analysis for this statement shows that 45% of people have organized event at a venue
20% outside, 10% in a hotel, 15% in a garden and 20% at a friends house
5) What was your allocated budget?
a.
b.
c.
d.

100000
200000
400000
300000

31

The analysis for this statement shows that 40% of people marked option d, 13% 100000
option a, 27% option c, and 20% option b.
6) Last you had an event organized for had organized for you were you satisfied?
a.
b.
c.
d.
e.
f.
g.

Availability of venue
Originality of event
Quality of event
decoration
management
All of the above
None of the above

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The analysis for this statement shows that 34% of people were satisfied with all of the above
mentioned options and 4% with none of the above.
7) Do you know any event agencies?
a. Yes please specify
b. No

The analysis for this statement shows that 45 % of people dont know about any event agencies,
30% know Eventoxs, 15% Sems, and 10% know about Triple E.

8) Would you likely to use the services of an event manager?

a. Yes definitely
b. Yes why not
c. No please specify reasons

33

The analysis for this statement shows that 60% had security issues, 5% have privacy, and
35% were agreed.
9) What maximum budget you are willing to pay?
a.
b.
c.
d.

1.5 lac
2 lac
2.5 lac
3 lac

The analysis for this statement is that 40% of people were to pay 3 lac, 5% 4 lac, 15% 2.5 lac
and 40% of people were agreed to pay 2 lac.
10) For what kind of services would like to hire an event manager?
a. Events manager for a full day
34

b. Car rental
c. Look for and choose a caterer
d. Look for to hire venue

The analysis for this statement is that 29% like to hire a manager for full day, 20% look for to
hire a venue, 27% look for and choose a caterer and 24% like to use car rental facility.

Chapter

#5
CONCLUSION

35

The investigation of this research helped in understanding what is basically event management
and why is so much importance given to it in the developed nations of the world. Event quality is
an element without which Event management companies cannot survive in the ever changing
environment of globalization. If these firms are not flexible enough, are not able to incorporate a
knowledgeable and information based culture, they will not be here for the long run.
Main objective was to design a service that will help to satisfy our customers and they will be to
enjoy stress free and our task is to get their all burden of work in organizing events.
Second objective was to investigate the opinion of the population about the importance of
organizing an event. It was found that people here do enjoy going to attend and organize events,
as it offers a different taste and culture but due to high prices they cannot afford it on regular
basis.

BIBLIOGRAPHY

www.slideshare.net/aiesec_india/event-management-15783575?related=1, 2015.
Retrieved on Saturday, April 25th, 2015
36

http://www.webcrawler.com/info.wbcrwl.305.12/search/web?
q=what+is+event+management&cid=185531599&ad.network=g&ad.keyword=wh
at%20is%20event
%20management&ad.creative=42411824479&ad.position=1t1&ad.placement=&ad
.matchtype=b&ad.aceid=&ad.ismobile=&ad.device=c&ad.devicemodel=&ad.segm
ent=info.wbcrwl.305.12&gclid=CPif8MeB1sUCFWbKtAodRzUA9w, 2015. Retrieved
on Tuesday, April 30th, 2015
http://www.eventbusinessacademy.com/why-events/what-is-event-management,
2015. Retrieved on Friday, May 22nd, 2015
www.quotations.com , 2015. Retrieved on Saturday, May23rd, 2015

APPENDIX A
Questionnaire
37

Foundation university institute of engineering

And
Management sciences
Survey questionnaire
We the students of Foundation University want to conduct a survey on the importance of event
management in Rawalpindi, Pakistan. Managing an event is a very important element in todays
changing culture. Firms need to adapt to the changes that are occurring due to globalization,
advances in technology. The only way to adapt and stay in business is to learn, to have a
knowledge sharing and a learning culture within the organizations.

38