Professional Documents
Culture Documents
Proprietary + Confidential
Ni Dung To m
1
Con ng Chuyn i
Proprietary + Confidential
n = 765
n = 765
Malaysia
28%
Indonesia
21%
Hong Kong
Singapore
17%
India
17%
15%
South Korea
Vietnam
9%
China
9%
6%
Taiwan
-3%
-4%
-7%
U.K.
New Zealand
-12%
Germany
-12%
France
-15%
Nhiu PCs hn di ng
Australia
U.S.A.
Nhiu di ng hn PCs
Source: Consumer Barometer
Ti Vit Nam, ngi tiu dng dng in thoi cho nhiu hot ng khc nhau
69
% s dng cng c tm
21
kim,
% tm kim thng
tin v sn phm h quan tm
n = 765
n = 765
Customer Funnel
Con ng Chuyn i
n Tng u Tin
n tng u tin v sn
phm
nh hng ca qung co
Tm Hiu
Nghin cu online/offline
Nghin cu online trc khi
mua hng
Thng tin v ca hng
Mua Hng
Ni mua hng
Thit b dng mua hng
n Tng u Tin
n tng u tin v sn
phm
nh hng ca qung co
Tm Hiu
Nghin cu online/offline
Nghin cu online trc khi
mua hng
Thng tin v ca hng
Mua Hng
Ni mua hng
Thit b dng mua hng
Tm Kim
PlayStore
Youtube
GDN
m Bo Sn Phm Ca Bn Xut
Hin Bc Ny
Source: Consumer Barometer
n = 6515
Tm Kim
Youtube
GDN
n = 6515
Tac ng n cn nhc
+ Retargeting
Audience
Targeting
y hanh ng
Brand and category keywords
Dynamic search ads
Livestream
YT Masthead
Google + YT Search
Search Extensions
YT Channel + TrueView
Mobile Extensions
TrueView
Remarketing
(Search, Display,
Video, Dynamic)
Contextual targeting
Rich Media Display
Engagement Ads
Search
+ Extensions
Click to Call/SMS
Location extensions
G+ Community
Social extensions
T-2
T-1
Product
info on
YouTube
Mobile App
Sitelinks to
G+ / YT pages
G+ Insights
Ti u ho vi Analytics
Social
T+1
Confidential + Proprietary
n Tng u Tin
n tng u tin v sn
phm
nh hng ca qung co
Tm Hiu
Nghin cu online/offline
Nghin cu online trc khi
mua hng
Thng tin v ca hng
Mua Hng
Ni mua hng
Thit b dng mua hng
Tm Kim
m Bo Sn Phm Ca Bn Xut
Hin Ngay Khi c Tm Kim
Source: Consumer Barometer
n = 6515
71% ngi Vit s dng cng c tm kim tm hiu v sn phm trc khi
quyt nh mua hng
Tm Kim
m Bo Sn Phm Ca Bn Xut
Hin Ngay Khi c Tm Kim
Source: Consumer Barometer
n = 6515
66% - Gi c
52% - Kim tra xem c cn hng khng
50% - Khuyn mi, gim gi, coupon
33% - Hnh nh
31% - Thng tin lin lc
n = 2475
28% - Gi m ca
Tac ng n cn nhc
+ Retargeting
Audience
Targeting
y hanh ng
Brand and category keywords
Dynamic search ads
Livestream
YT Masthead
Google + YT Search
Search Extensions
YT Channel + TrueView
Mobile Extensions
TrueView
Remarketing
(Search, Display,
Video, Dynamic)
Contextual targeting
Rich Media Display
Engagement Ads
Search
+ Extensions
Click to Call/SMS
Location extensions
G+ Community
Social extensions
T-2
T-1
Product
info on
YouTube
Mobile App
Sitelinks to
G+ / YT pages
G+ Insights
Ti u ho vi Analytics
Social
T+1
Confidential + Proprietary
n Tng u Tin
n tng u tin v sn
phm
nh hng ca qung co
Tm Hiu
Nghin cu online/offline
Nghin cu online trc khi
mua hng
Thng tin v ca hng
Mua Hng
Ni mua hng
Thit b dng mua hng
Mc d khch hng tm kim thng tin online nhiu trn thit b di ng,
68% khch vn n
ca hng mua hng trc tip v 18% khch hng mua hng online
n = 6515
Bn cn nh?
ti ca hng
Ch y thng tin v
ca hng trn GMB
Source: Consumer Barometer
Trong s nhng ngi mua hng online, mc d khch hng s dng in thoi
tm kim nhiu, i a s - 71% thit b h dng mua hng vn l my tnh
Tac ng n cn nhc
+ Retargeting
Audience
Targeting
y hanh ng
Brand and category keywords
Dynamic search ads
Livestream
YT Masthead
Google + YT Search
Search Extensions
YT Channel + TrueView
Mobile Extensions
TrueView
Remarketing
(Search, Display,
Video, Dynamic)
Contextual targeting
Rich Media Display
Engagement Ads
Search
+ Extensions
Click to Call/SMS
Location extensions
G+ Community
Social extensions
T-2
T-1
Product
info on
YouTube
Mobile App
Sitelinks to
G+ / YT pages
G+ Insights
Ti u ho vi Analytics
Social
T+1
Confidential + Proprietary
n Tng u Tin
n tng u tin v sn
phm
nh hng ca qung co
Tm Hiu
Nghin cu online/offline
Nghin cu online trc khi
mua hng
Thng tin v ca hng
Mua Hng
Ni mua hng
Thit b dng mua hng
m Bo Trang GMB
Ca Bn C Thng Tin
y
Ti u Ho Qung
Co V SEO Cho
Website
n = 6515
S Dng Thng Tin Ca Khch Hng Sau Khi Mua Hng Chm Sc Khch
Hng Tt Hn V Khuyn Khch Ti Mua Hng
Tn Dng Qung Co
Trn Gmail Tip
Cn Khch Hin Ti
Tac ng n cn nhc
+ Retargeting
Audience
Targeting
y hanh ng
Brand and category keywords
Dynamic search ads
Livestream
YT Masthead
Google + YT Search
Search Extensions
YT Channel + TrueView
Mobile Extensions
TrueView
Remarketing
(Search, Display,
Video, Dynamic)
Contextual targeting
Rich Media Display
Engagement Ads
Search
+ Extensions
Click to Call/SMS
Location extensions
G+ Community
Social extensions
T-2
T-1
Product
info on
YouTube
Mobile App
Sitelinks to
G+ / YT pages
G+ Insights
Ti u ho vi Analytics
Social
T+1
Confidential + Proprietary
Tac ng n cn nhc
+ Retargeting
Audience
Targeting
y hanh ng
Brand and category keywords
Dynamic search ads
Livestream
YT Masthead
Google + YT Search
Search Extensions
YT Channel + TrueView
Mobile Extensions
TrueView
Remarketing
(Search, Display,
Video, Dynamic)
Contextual targeting
Rich Media Display
Engagement Ads
Search
+ Extensions
Click to Call/SMS
Location extensions
G+ Community
Social extensions
T-2
T-1
Product
info on
YouTube
Mobile App
Sitelinks to
G+ / YT pages
G+ Insights
Ti u ho vi Analytics
Social
T+1
Confidential + Proprietary
Malaysia
28%
Indonesia
21%
Hong Kong
Singapore
17%
India
17%
15%
South Korea
Vietnam
9%
China
9%
6%
Taiwan
-3%
-4%
-7%
U.K.
New Zealand
-12%
Germany
-12%
France
-15%
Nhiu PCs hn di ng
Australia
U.S.A.
Nhiu di ng hn PCs
Source: Consumer Barometer
Ti Vit Nam, ngi tiu dng dng in thoi cho nhiu hot ng khc nhau
33%
lng tng trng truy
cp mng bng di
ng
20
56%
tng trng lng
chuyn i trn di
ng
Source: Google Analytics aggregated data, May 2015 vs 2014, APAC
150
X
mt ngy
Wake up and
check todays
weather
6:50am
Browse summer
styles on YouTube
7:15pm
At bus stop, listen
to new music playlist
8:30am
On bus, check email
for sales this weekend
5:29pm
At lunch, play
Scrabble while
waiting in line
1:33pm
At work, book
movie tickets
11:36am
Ngi Vit
lm g trong
nhng
77%
khonh khc
y?
La chn a im
54%
Tham Kho
Hot ng
41%
60%
66%
46%
ngi dng s n ca
hng gn k trong vng 1
ngy k t khi h tra cu
thng tin v ca hng ny.
70%
ngi dng Vit Nam dng
cng c tm kim trn
mng so snh sn phm
trc khi mua hng.
47%
ngi dng smartphone ln
mng c review v
tham kho nh gi trc
khi mua hng.
Source: Consumer Barometer
LM SAO
TN DNG
NHNG KHONH KHC NY?
Hy xut hin ng lc h cn
Cnh tranh vi i th
Bn phi lm g?
Hy tr nn hu ch vi ngi dng
39%
khch n nh hng/qun n Vit
Nam cho bit h quyt nh mua
hng da trn khuyn mi/deals
66%
ngi mua smartphone cho bit
h mua t mt thng hiu
khc vi d tnh ban u v nhn
c nhiu thng tin hu ch t
thng hiu y.
Bn phi lm g?
Vit mu qung co mi gi
Tn dng tin ch m rng ph hp vi doanh nghip
Vit mu qung co ph hp trn di ng
Bn phi lm g?
Chn thnh cm n!