Sonica Singh

Washington DC, US
sonicasingh28@gmail.com
+1 214 793 0639

SALES AND MARKETING PROFESSIONAL

Consistent performer with a strong record of superior performances under demanding work
environments
Experienced Business Development professional with seven years of proven success in delivering
marketing performance throughout market territories within diverse industries. Innovative strategic
planner with an ability to simultaneously envision the macro- and micro-views and create sales and
networking strategies to success. Recognized for excellence in building long-term partnerships
throughout all client and corporate levels, and for exceeding goals in service, partnerships and
marketing. An innovative conceptualist with a sharp eye for fresh approaches while understanding
critical regional business drivers in multiple markets and industries. Committed to stay on top of trends
in an ever-changing market-place, find opportunities and prioritize based on targets and organizational
strategies.
Key Areas of Impact:

Business Development

Brand Promotion

Cross Functional Coordination

Team Leadership

Relationship
Management
Channel Development

O R G A N I Z AT I O N A L E X P E R I E N C E
LK Housing
Dec15 Till Date
Director - International Sales (USA)

Represented and managed LK Housing operations in United States.

Built and maintained relationships with the Top Indian Developers and brought them
onboard to sell their products in international market.
Identified potential business deals for developers and investors by contacting
potential partners; discovering and exploring opportunities through business
network.
Closed approx. 25,000 sqft of residential space across India to International and local
customers. Also, managed and led negotiations.

Managed a team of 5 sales managers and got a sales worth of 15cr on an average
per month from the team
Responsible to build LK Housing brand in United states and identifying and
conducting lead generation activities.
Achievements
Organized and hosted an Indian Property show in Amsterdam, NL.
Participated in Indian Property Shows across United States and Europe to promote
LK Housings brand and partner products

CHEMTREAT INDIA LIMITED; Division - Eco Earth Solutions

Nov14 Nov15
SR. MANAGER - Marketing & Communications
Marketing Strategy: Based upon the requirement analysis of the patented Advanced Composite
Material product, the company ventured into the US and UAE market, for which I held the overall
product marketing accountability to ensure a smooth and streamlined global launch

Analysed business information, provided insights and made recommendations to enhance sales
and marketing activity
Continually managed and analysed information on sales, market trends, costs and profitability
to propose marketing initiatives and support the companys ongoing commercial plans
Led a team of 5 members while ensuring they achieved or exceeded the defined standards of
customer service
Developed and maintained excellent relationships with clients and leveraged this to improve
the proposition of the company within the market

Pre-Sales / Business Development:

Designed and developed client winning strategies; provided leadership during pre-sales and
inception phase and advised them with appropriate products and applications
Supported initial sales process, identified prospects, scheduled meetings, and conducted
presentations
Utilised established knowledge of destinations and contacts to open doors and bring those
relationships that could be of benefit to the products offered; gave presentations to a network
of the top architects and builders of India
Gave presentations to:
The Border Security Force, Indian Army, National Research Development
Corporation; subsequently got the product technically approved
Builders working and associated with Maldives and African Government, Sri Lanka;
got the product and project approved
Himachal Pradeshs Chief Ministers (Mr. Virbhadra Singh) brought in business /
project
Achievements

Recognized as the top performer; won business of over INR 1 crores in 10 months of
the product launch
Participated in product launch in Asia's leading architecture, construction, building
materials exhibition Acetech; gave a presentation in front of a jury of 100 Architects
and won the Most Innovative Product Award at Design Wall 2014

Brand Promotion / External Communications:

Recognised goals, identified priorities, and provided direction to the company and brand with a
high level of professionalism
Supported the brand, communications functions and ensured these activities were aligned with
the brand-language and received maximum exposure through international exhibitions
Highlights:
Visited United States of America for a conference held in American Institute of
Architects, Atlanta
Organized and handled all activities for the 3 days exhibition for the companys
branding and project displays
Participated in The Big Show Oman with overall accountability of companys branding
and project displays
Strategic Collaborations:
Collaborated with and set up distribution centres in the international regions. Developed longterm channel management and Route to Market strategies with the vision of achieving
sustainable growth in volume

Finalized a Canadian company as the local distributor, Spring Valley Architects, for
the entire North American market
Finalized a local distributor, Al-Mutawaa, in Oman for the company products
Continuously followed up with distributors and handled compliance management to get
all the test done for the USA market

ABEC - ASIAN BUSINESS EXHIBITIONS & CONFERENCES (The Economic Times India Ltd)
Dec13 - Nov14
ASSISTANT MANAGER SALES & MARKETING

Led the Media Bytes Team of 5 and provided training to the team members for all the shows
Ensured the timely development and execution of client projects / deliveries to guarantee client
satisfaction and long-term business relationships
Supported the development of persuasive strategies to achieve the organizations customer and
commercial growth objectives. Handled space selling for the exhibition Mumbai, Delhi,
Ahmedabad, Kolkata, and Bangalore
Assured that relationships with HNI clients remained harmonious and that the clients received a
quality of service which encouraged further growth and profitability in relationships
Provided strategic direction to the team members by detecting growth zones to facilitate creation
of new opportunities; supported the achievement of their goals
Introduced participating clients with their targeted segment of companies as a process of P.R.
Worked on Allied events like Design Wall, Connect, and Grand Stand to support the exhibitors on
their ROI
Collaborated with stakeholders within the Architectural, Building, Designers, Contractors and
Construction Community
Actively participated in the International Lighting Summit 2014
Successfully took interviews of various celebrities including CM of Maharashtra Mr. Devendra
Fadnavis, Actor Mr. Sunil Shetty, Ms. Suzain Khan, and Mr. Niranjan Hiranandani

Marketing Head, VIJMAX FILMS

Sep12 -Dec13

Led the marketing team with overall accountability of generating business and improving existing
products and services

Team Leader / Sr. HR Recruiter / HR Recruiter, YUKONS HR

Oct08 - Aug12

Played a multi-facetted role involving managing teams and working closely with clients to gauge their
requirement and subsequently searching the right talent from job portals

Received three promotions within four years in recognition of perseverance and continuous value
addition

ACADEMIC CREDENTIALS
Post-Graduation

National Institute of Management Technology (NIMT)

Masters in Marketing Management

Bachelors

Delhi University
BCOM, Marketing Management