Professional Documents
Culture Documents
Executive)Communication)
Communication*:*Components,*Flow,*Skills*
and*Barriers*
Ayush*Parekh*
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Index!
Sr.!No.! !
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Topic!
Page!No.!
1.!
Introduction!
3!
2.!
Components!of!Communication!Process!
4!
3.!
Importance!of!Communication!in!an!
Organization!
7!
4.!
Communication!flows!in!an!Organization!
B Downward!
B Upward!
B Lateral!!
B Diagonal!
B External!
8!
5.!
Body!Language!in!Communication!
12!
6.!
7Cs!of!Effective!Communication!
14!
7.!
Communication!Barriers!
18!
8.!
Communication!Skills!
21!
9.!
Presentation!Skills!
25!
2!
Introduction
Communication is neither transmission of message nor
message itself. It is the mutual exchange of
understanding, originating with the reciever.
Communication needs to be effective in business.
Communication is essence of management. The basic
functions of management (Planning, Organizing, Staffing,
Directing and Controlling) cannot be performed well
without effective communication. Business
communication involves constant flow of information.
Feedback is integral part of business communication.
Organizations these days are verly large. It involves
number of people. There are various levels of hierarchy in
an organization. Greater the number of levels, the more
difficult is the job of managing the organization.
Communication here plays a very important role in
process of directing and controlling the people in the
oragnization. Immediate feedback can be obtained and
misunderstandings if any can be avoided. There should be
effective communication between superiors and
subordinated in an organization, between organization
and society at large(for example between management
and trade unions). It is essential for success and growth of
an organization. Communication gaps should not occur in
any organization.
Business Communication is goal oriented. The rules,
regulations and policies of a company have to be
communicated to people within and outside the
organization. Business Communication is regulated by
certain rules and norms. In early times, business
communication was limited to paper-work, telephone
calls etc. But now with advent of technology, we have
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3!
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6!
7!
8!
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department.
Diagonal Communication
Communication that takes place between a manager
and employees of other workgroups is called diagonal
communication. It generally does not appear on
organizational chart. For instance - To design training
module a training manager interacts with Operations
personnel to enquire about the way they perform their
task.
External Communication
Communication that takes place between a manager
and external groups such as - suppliers, vendors,
banks, financial institutes etc. For instance - To raise
capital the Managing director would interact with the
Bank Manager.
11!
12!
13!
14!
15!
16!
17!
Communication Barriers
B Perceptual and Language Differences: Perception is
generally how each individual interprets the world
around him. All generally want to receive messages
which are significant to them. But any message which is
against their values is not accepted. A same event may
be taken differently by different individuals. For
example : A person is on leave for a month due to
personal reasons (family member being critical). The
HR Manager might be in confusion whether to retain
that employee or not, the immediate manager might
think of replacement because his teams productivity is
being hampered, the family members might take him as
an emotional support.!The linguistic differences also lead
to communication breakdown. Same word may mean
different to different individuals. For example: consider
a word value.!
What is the value of this Laptop?
I value our relation?
What is the value of learning technical skills?
Value means different in different sentences.
Communication breakdown occurs if there is wrong
perception by the receiver.
B Information Overload: Managers are surrounded
with a pool of information. It is essential to control
this information flow else the information is likely
to be misinterpreted or forgotten or overlooked. As
a result communication is less effective.
18!
19!
20!
Communication Skills
One can be an extremely hard working and intelligent
worker, but to taste success in the fierce competitive
world, one has to be a good and impressive
communicator. In corporates; you will not get too many
chances to win the confidence of your boss and fellow
workers, you have to create a positive impression at the
first go itself. Doing your work is important but what is
more important is presenting your work well. One has to
be very careful about his communication skills to
perform well at his workplace and have an edge over his
fellow workers.
! Understand the second party well. Know more
about their thought process, cultural background and
educational background for effective communication.
The content must be designed keeping the audience in
mind. For instance, if you need to address the front
line staff, it is always advisable to keep your speech
simple for them to understand well. For interacting
with top shots dont adopt a casual approach. Use
professional jargons and corporate terminologies in
your speech for the Bang on effect. Always be
yourself very clear what you want to communicate. If
you yourself are confused, you will also confuse
others. Whatever thought you want to share with
others, carefully put it into sensible and relevant
words for others to understand clearly. Careful
selection of words is very important for an effective
communication. If you want to address your team in
the conference room near the cafeteria, please do
mention the location very clearly. Dont keep half of
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21!
22!
23!
24!
Presentation Skills
! The presentation ideas should be well adapted to
your audience. Relate your presentation
message/idea to the interests of the audience. A
detailed audience analysis must be made before the
presentation, i.e., an analysis of the needs, age,
educational background, language, and culture of
the target audience. Their body language instantly
gives the speaker the required feedback.
! A good presentation should be concise and should
be focused on the topic. It should not move off-track
! A good presentation should have the potential to
convey the required information.
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! The fear should be transformed into positive energy
during the presentation. Be calm and relaxed while
giving a presentation. Before beginning, wait and
develop an eye contact with the audience. Focus on
conveying your message well and use a positive
body language.
! To communicate the desired information, the
speaker should use more of visual aids such as
transparencies, diagrams, pictures, charts, etc. Each
transparency/slide should contain limited and
essential information only. No slide should be kept
on for a longer time. Try facing the audience, rather
than the screen. The speaker should not block the
view. Turn on the room lights else the audience
might fall asleep and loose interest. Organize all the
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25!
26!
27!