MANAGERIAL REPORT

BUS-2200
JOE CHRISTENSEN, JEREMY TRUJILLO,
DUANE BENNETT, MICHAEL BLUEMEL

EXECUTIVE SUMMARY
Introduction
The goal of this report is to propose a different or more effective means of
communication from Student Clubs and Organizations to students. Provide
research to increase student organization registrations by:
Comparing SLCC webpages with other local universities
Utilizing student preferred methods of communication
Recommending any other feasible options to improve the awareness of
benefits and opportunities SLCC Student Clubs and Organizations provides.
Research
Research results show keywords and links that average students look for in
a collegiate website are different on the SLCC website compared to other
colleges and universities. Survey results show 100% of SLCC traditional and
non-traditional students do not use Orgsync. SLCC club contact
information was obtainable without having to interact with club webpages.
Other colleges and universities located the club contact information in the
club webpage. Most SLCC club descriptions were vague and brief compared
to other colleges and universities. Bruinmail is the majority preferred
method of communication in receiving possible benefits and opportunities
from Student Clubs and Organizations.
Recommendations
1. Mirror common university keywords for webpage links to Clubs and
Organizations.
2. Create an Orgsync description and link within the SLCC Clubs and
Organizations main webpage.
3. Relocate club contact information on each club webpage.
4. Provide more detailed club descriptions selling club ideals to possible
student recruits.
5. Stick with Bruinmail as main method of communication but
showcase the benefits of Clubs and Organizations in the subject titles.

TABLE OF CONTENTS
Executive Summary................................................................................ i
Introduction....................................................................................... i
Research............................................................................................ i

Recommendations............................................................................. i
Table of Contents..................................................................................ii
Introduction........................................................................................... 1
Purpose.............................................................................................. 1
Findings................................................................................................. 2
Survey of SLCC Students..................................................................2
Survey Results Findings...................................................................5
Social Media Guidelines and Tips from Kent State University........8
Limitations............................................................................................ 9
Recommendations................................................................................. 9
Further Research................................................................................. 10
Conclusion........................................................................................... 10
Bibliography......................................................................................... 11
Appendix.............................................................................................. 12

INTRODUCTION
Purpose
SLCC student registration has increased over
the last few years and is now more than
36,000 students and the largest student body
in the state of Utah. SLCC Student Clubs and
Organizations have experienced decreases in
student registrations even though SLCC
registrations have increased. The goal of this
report is to propose a different or more
effective means of communication from SLCC Student Clubs and
Organizations to students.
Provide research to increase student organization registrations by comparing
SLCC webpages with other local colleges and universities.
Student preferred methods of communication.
Recommending solution to improve the communication of benefits and
opportunities SLCC Student Clubs and Organizations offers.

FINDINGS
Survey of SLCC Students:
A survey was completed targeting student categories. The initial question is
to get a general idea of the category of students that are in SLCC Student
Clubs and Organizations so we can pinpoint differences in communication.
The categories included; International, Traditional, Non-Traditions, and
Concurrent students. Results from the survey included the following:
Answered YES to being a member of a Student Club & Organization
When searching for benefits
%
International Students
SLCC Website
0%
Student Life
100%
Orgsync
33.33
Financial Aid
0%
%
SLCC Website
0%
Orgsync
66.67
%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

100%
67%

80%
67%
33%

0% 0%

Student Life

0%

0%

Financial Aid

Traditional Students
Student Life
0%
Financial Aid
66.67
%
SLCC Website
80%
Orgsync
0%
Non-Traditional Students
Student Life
0%
Financial Aid
33.33

0%

33%

0%

SLCC Website

20%
0% 0%

Orgsync

0%

Concurrent Students
Student Life
Financial Aid
SLCC Website
Orgsync

0%
0%
20%
0%

Note: This question shows all international students are communicating

with the Student Life office and Orgsync but none of the other categories
are.

Preferred method for receiving

International Students
Personal Email
0%
Bruinmail
40%
Canvas
0%
Text Messages
50%

information about benefits

Text Messages
50%
Non-Traditional Students
Personal Email
0%
Bruinmail
0%
Canvas
50%
Text Messages
0%

100%

100%

Concurrent Students

90%
80%
70%

60%

60%
50%
40%

50%

50%
50%

50%

40%
0.33

30%
20%
10%
0%

0%

0%

Personal Email

0%0%

Bruinmail

Cavas

0%

Text Messages

0%0%0%0%

Social Media

Traditional Students
Personal Email
100%
Bruinmail
60%
Canvas
50%
Personal Email
0%
Bruinmail
0%
Canvas
0%
Text Messages
0%
Other Social Media 33.33%
Note: This question for students that are members of SLCC Student Clubs
and Organizations shows communication is preferred through SLCC

whether it be Bruinmail or Canvas for majority of students. Traditional

students prefer Personal Email but Bruinmail is still a high enough
percentage to stick with Bruinmail.

Answered NO to being a member of a Student Club & Organization

When searching for benefits
International Students
Zero Surveyed
Traditional Students
Student Life
0%
Financial Aid
66.67
%
SLCC Website
66.67
%
Orgsync
0%

Non-Traditional Students
Student Life
0%
Financial Aid
33.33%
SLCC Website
22.22
%
Orgsync
0%

Concurrent Students
Student Life
Financial Aid
SLCC Website
Orgsync
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

0%
0%
11.11
%
0%

67%67%

33%
22%
11%
0%

0%

Student Life

0%

0%

Financial Aid

0% 0%

SLCC Webste

0%

Orgsync

Note: This question shows Traditional and Non-Traditional students go

through traditional vehicles for benefit searching. Knowing this could lead
to communication opportunities for SLCC Student Club and Organization
benefits to these categories of students.

Preferred method for receiving information about benefits

International Students
Zero Surveyed
Traditional Students
Personal Email
50%
Bruinmail
45.45
%
Canvas
75%
Text Messages
0%

Non-Traditional Students
Personal Email
25%
Bruinmail
54.55
%
Canvas
25%
Text Messages
0%

Concurrent Students
Personal Email
Bruinmail
Canvas
Text Messages
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

25%
0%
0%
0%

75%
55%

50%
45%

25%

0%

Personal Email

25%

25%

0%

Bruinmal

0% 0% 0%

Canvas

Text Messages

Note: This question for students NOT in SLCC Clubs and Organizations
also shows students still prefer communication through Bruinmail.

Survey Results Findings:

These results show there is a disconnect with communication among noninternational students when it comes to Clubs & Organizations
informational awareness and benefits.
University Website Comparisons:
Research of how easy it is for students to find SLCC Student Clubs &
Organizations was conducted through the SLCC website. Findings show
that the SLCC Student Clubs & Organizations information is actually not as
simple to find compared to other local universities. This includes the click
paths to get to SLCC Student Clubs & Organizations, a list of Student Clubs
& Organizations, and registering for Orgsync.
Weber State University Website:
The Weber State University website was very simple to find the Student
Clubs & Organizations. The click path shows to click on Current Students
then there is a link to Clubs &
Organizations under Student Activities
and Organizations on the Current
Students webpage. The list of Student
Clubs & Organizations includes a brief
description of the club and contact
information ONLY if the student clicks
on the link to a club. Weber State
University does NOT use Orgsync as
students have the capability of registering
for clubs through the Student Clubs & Organizations webpage.

Southern Utah University Website:

The Southern Utah University website was very simple to find the Student
Clubs & Organizations. The click path shows to click
on Current Students then there is a link to Clubs
& Student Organizations under Activities and
Campus Involvement on the Current Students
webpage. The list of Student Clubs &
Organizations includes a brief description of the
club and contact information ONLY if the
student clicks on the link to a club. Southern
Utah University does NOT use Orgsync as students
have the capability of registering for clubs through the link
to
any particular Student Club webpage located in the club list.
University of Utah Website:
The University of Utah website was a bit of
a struggle to find the Student Clubs &
Organizations without using the Search
Bar. The Student Clubs & Organizations
link was found by clicking Future
Students then Student Life. Although
this was difficult, once the webpage was
found, University of Utah had a link to
Orgsync for students to register for clubs.
The list of Student Clubs & Organizations includes a brief description of the
club and contact information ONLY if the student clicks on the link to a
club.

Utah State University Website:

The Utah State University website has Student
Clubs & Organizations located in Future
Students, Current Students, and Campus
Life. Utah State University requires a username
and password to login the link to Student Clubs &
Organizations so further research could not be
obtained.
SLCC Website Comparison & Findings:
The SLCC website wasnt as
difficult as University of Utah
but it was more difficult than
the other universities when
search-ing for SLCC Student
Clubs & Organizations without
using the Search Bar. SLCC website has Student Clubs & Organizations
located under Current Students then either Student Activities/Clubs or
Student Life and Leadership which can be a little confusing compared to
other colleges and universities with just basic keywords Clubs and
Organizations. The SLCC Student Clubs & Organizations list provided a
shorter description of the clubs than the other universities as well as the
contact information WITHOUT the student having to click on the club
link for further information. No Orgsync link information could be found
unless clicking on a specific club and even then the top of the webpage only
shows Login with Campus ID or Orgsync account. No information for
the purpose of Orgsync to influence students to register and have access to
all SLCC Student Clubs information.
Social Media Guidelines and Tips from Kent State
University
Be Authentic

Be open about your identity and professional affiliations.

Keep deletions to a minimum; only remove content that is clearly

offensive or spam.

Admit mistakes and be upfront and prompt with corrections.

Never post information that you do not have first-hand knowledge of.
Post a link directly to the source of the information. For example,
post a link to the National Weather Service for a weather alert.

Be Sensible

When creating a username be prepared to stick with it. Some sites

wont let you change a username once it is set.

Check for accuracy before posting. Make sure you have proper
permissions to post written content, images, and videos. Be careful
not to post confidential information.

Use proper etiquette be constructive and respectful, dont speak

poorly of other clubs, organizations, universities, or institutions.

Be thoughtful about controversial or volatile topics. Many times it

may be best to leave them out of the conversation.

Be Vigilant

Questions and concerns (as well as compliments) should receive

quick responses: an appropriate goal is to respond within 24-36
hours, with shorter response times being even more desirable.

Keep social media profiles/pages updated with fresh content. A good

goal is at least one new post per week. If you are no longer able to
maintain and monitor the page, assign the task to another club
member or delete the profile/page.

Be Available

All club profiles/pages should include a contact e-mail address.

Be Interesting

Use a natural and conversational tone.

Post a variety of content using multiple media (text, photo,

video, poll questions, etc.).

LIMITATIONS
Due to time constraints only 1 survey was feasible to process.
44 surveys completed and recommendations are based of significant
percentage margins of the results.
Representative from Student Life was only available for a short period of
time during initial survey process.

RECOMMENDATIONS
Mirror keywords Clubs and Organizations that have been used by other
universities webpage links. This reduces student research confusion from
site to site. Success of this recommendation can be measured by adding this
link name and comparing the visits to the current links Student
Activites/Clubs and Student Life and Leadership.
SLCC Clubs and Organizations webpage should have an easily
recognizable Orgsync registration link. This, with a brief description of
Orgsync, will promote registration as the first step of the club registration
process. Success of this recommendation can be measured by comparing
previous website visits and registration analytics to future website visits and
registrations
Move contact information for respective clubs to the individual club
webpages. This forces students to interact with each club webpage to find
contact information. Success of this recommendation can be measured by
tracking club webpage visits and comparing visits to previous visits per
month.
More detailed club descriptions. Compared to other universities the SLCC
club descriptions were rather short. Clubs need to sell their club to students
looking to join clubs.
Bruinmail is the majority preferred contact method from students. However,
coordinating some communication with Financial Aid Offices and the
International Student Office could enhance student interaction with Student
Life and Leadership as well as Clubs and Organizations. Success of this
recommendation can be tracked by asking students how they found out
about Student Clubs and Organizations and keeping track of each location.

FURTHER RESEARCH

Traditional and Non-Traditional students show that 0% are aware of or use

Orgsync to explore Student Clubs and Organizations for benefits. There

could be disconnect through the current electronic communication process

to students on Orgsync and the benefits of Student Organizations that
should be further researched.

CONCLUSION
The small things can have a large impact when it comes to a large target
group. Keeping student research topics universal to the industry is vital to
get the initial student awareness for benefits and opportunities. This report
focuses on some feasible simple recommendations that could lead to an
increase in student interaction at no cost to the organization. Offices like
Financial Aid DO NOT change keywords and naming from university to
university because Financial Aid is known for benefits. Keep this in mind
when creating web links, social media, emails, posters, and other forms of
communicating SLCC Student Clubs and Organizations benefits and
opportunities.

BIBLIOGRAPHY
Weber State University
http://weber.edu/
Southern Utah University

http://suu.edu/
University of Utah
http://utah.edu/
Utah State University
http://www.usu.edu/
North Michigan University Quick Tips for Long Lasting Student Clubs
http://www.nmu.edu/organizations/building-organization-lasts
Kent State University Social Media Guidelines and Tips for Student Clubs
https://www.kent.edu/ashtabula/social-media-guidelines-and-tipsstudent-groups

APPENDIX
Weber State University

Southern Utah University

University of Utah Orgsync Link

Utah State University

Survey Report
Student Organization SLCC
July 10th 2016, 4:39 pm MDT

Q1 - Are you a current member of a SLCC Student Organization

Questi Internati
on
onal

Traditio
nal

NonTraditio
nal

Concurr
ent

Yes

23.08%

3 53.85%

7 15.38%

2 7.69%

No

50.00%

1 50.00% 1 0.00%

0 0.00%

Oth
er

Tot
al

0.00
0 13
%
0.00
0
0 2
%
1

Q6 - What motivated you to join a SLCC Student Organization?

International

What motivated you to join a SLCC Student Organization?

benefits
Phasellus. Quam odio malesuada? Enim! Fringilla
Suspendisse vehicula potenti. Ac? Pretium rutrum.

velit

purus.

Traditional
What motivated you to join a SLCC Student Organization?
Friends, scholarships, involvement, etc.
I love how cheap the semesters are
degree
To get my associates
Scholarship options
Not involved in an organization.
My scholarship requirements

Non-Traditional
What motivated you to join a SLCC Student Organization?
benefits
Interdum duis ridiculus suspendisse atque. Maecenas phasellus tincidunt
integer arcu vel aliquam, magnis, massa.
Concurrent
What motivated you to join a SLCC Student Organization?
Eget tellus viverra! Ultrices maecenas accumsan sem? Erat dapibus.
Quam primis.
Q2 - What student category do you fall under?

Answer

Count

International

26.67%

Traditional

53.33%

Non-Traditional

13.33%

Concurrent

6.67%

Other

0.00%

Total

100%

15

Q3 - What is your current employment status?

Questio
n
Full
Time
Part
Time
Unempl
oyed
Other

Internati
onal

Traditi
onal

NonTraditi
onal

1 83.33% 5 0.00%

0.00%

50.00%
33.33%

Oth
er

0.0
0%
0.0
2 0.00% 0 0.00% 0
0%
25.00
0.0
1
1 0.00% 0
%
0%
0 33.33% 1 33.33% 1 0.0

16.67%

100.00
%
25.00
2
%
1 0.00%

Concur
rent
0 0.00%

Tot
al
0 6
0 2
0 4
0 3

0%
Q4 - Where do you primarily seek SLCC educational benefit information
from Student Organizations? (events, book scholarships, tuition waivers,
etc)

Questi Internati
on
onal

Traditi
onal

NonTraditi
onal

Concur
rent

Oth
er

Tot
al

Stude
nt Life
Finan
cial
Aid
Orgsy
nc
Websi
te
SLCC
Websi
te
If Not,
Why?
Other

100.00%

2 0.00%

0 0.00%

0 0.00%

0.00
0 2
%

0.00%

0 66.67%

2 33.33%

1 0.00%

0.00
0 3
%

66.67%

2 0.00%

0 33.33%

1 0.00%

0.00
0 3
%

0.00%

0 80.00% 4 0.00%

0 20.00% 1

0.00
0 5
%

0.00%

100.00
%

2 0.00%

0 0.00%

0.00%

0 0.00%

0 0.00%

0 0.00%

0.00
0 2
%
0.00
0
0 0
%
0

If Not, Why? - Traditional

If Not, Why?
Have not needed it, I work full time and can afford it.
Turpis risus, vehicula potenti montes odio tempor mi. Accumsan? Blandit
odio, magnis culpa ante.
Q5 - Which of the following would be your preferred method for receiving
information from SLCC Student Organizations?

Questi
on

Traditi
onal

NonTraditi
onal

Concur
rent

100.00
%

2 0.00%

0 0.00%

2 60.00% 3 0.00%

0 0.00%

Internati
onal

Person
al
0.00%
Email
Bruin
40.00%
mail
Canvas 0.00%

0 50.00% 1 50.00% 1 0.00%

Oth
er
0.0
0%

0.0
0%
0 0.0

Tot
al
0 2
0 5
0 2

Text

50.00%

1 50.00% 1 0.00%

Other

33.33%

1 0.00%

0 0.00%

0 33.33% 1 33.33%

0%
0.0
0
0%
0.0
1
0%

0 2
0 3

Survey Report Non Student Club Members

Student Organization SLCC
July 10th 2016, 7:16 pm MDT

Q1 - Are you a current member of a SLCC Student Organization

Quest
ion

Internati
onal

Yes

0.00%

Traditi
onal

NonTraditi
onal

Concur
rent

0 0.00%

0 0.00%

0 0.00%

Oth
er
0

0.0
0%

Tot
al
0 0

No

0.00%

0 58.33%

1
37.50%
4

9 4.17%

0.0
0%

0 24

Q14 - What would motivate you to join a SLCC Student Organization?

International
What would motivate you to join a SLCC Student Organization?

Traditional
What would motivate you to join a SLCC Student Organization?
Free time
Really good Scholarships
money
If I had more time
resume builder
treats
flexibility with work
Technology
not sure
Tuition Waiver
Nothing
Learn more info. I have no idea what that is.
tuition waivers

Non-Traditional
What would motivate you to join a SLCC Student Organization?
Timel
Interests
Not sure what that is
Applicability

I just don't have the time.

online options.
easy access to meetings
benefits

Concurrent
What would motivate you to join a SLCC Student Organization?
If the organization were to give me a specific purpose that would help me
in the future then I would join it.
Other
What would motivate you to join a SLCC Student Organization?
Q15 - What student category do you fall under?

Answer

Count

International

0.00%

Traditional

58.33%

14

Non-Traditional

37.50%

Concurrent

4.17%

Other

0.00%

Total

100%

24

Q16 - What is you current employment status?

Questio
n
Full
Time
Part
Time
Unempl
oyed
Other

Internati
onal

NonTraditi
onal

Traditi
onal

Concur
rent

0.00%

0 69.23% 9 30.77% 4 0.00%

0.00%

0.00%
0.00%

60.00
%

40.00
%
50.00
0 33.33% 2
%
0 0.00% 0 0.00%
3

2 0.00%
3 16.67%
0 0.00%

Oth
er
0.0
0%
0.0
0
0%
0.0
1
0%
0 0.0
0

Tot
al
0 13
0 5
0 6
0 0

0%
Q17 - Where do you primarily seek SLCC educational benefit information
from Student Organizations? (events, book scholarships, tuition waivers,
etc)

Questi Internati
on
onal

Traditi
onal

NonTraditi
onal

Concur
rent

Oth
er

Tot
al

Stude
nt Life
Finan
cial
Aid
Orgsy
nc
Websi
te
SLCC
Websi
te
If Not,
Why?
Other

0.00%

0 0.00%

0 0.00%

0 0.00%

0.00
0 0
%

0.00%

0 66.67%

6 33.33%

3 0.00%

0.00
0 9
%

0.00%

0 0.00%

0 0.00%

0 0.00%

0.00
0 0
%

0.00%

0 66.67%

6 22.22%

2 11.11%

0.00
0 9
%

0.00%

0 33.33%

2 66.67%

4 0.00%

0.00%

0 0.00%

0 0.00%

0 0.00%

0.00
0 6
%
0.00
0
0 0
%

If Not, Why? - Traditional

If Not, Why?
Not enough time. Or its just not a priority
Last time I asked for help no one had an answer for my question.

If Not, Why? - Non-Traditional

If Not, Why?
I don't know what to look for or where to look
Don't know where to look
Not sure what would be available to me.
Time
Q18 - Which of the following would be your preferred method for receiving
information from SLCC Student Organizations?

Questi
on

Internati
onal

Person
al
0.00%
Email
Bruin
0.00%
mail
Canvas 0.00%

Traditi
onal

NonTraditi
onal

Concur
rent

Oth
er

0 50.00% 2 25.00% 1 25.00% 1

0 45.45%

5 54.55%

6 0.00%

0 75.00% 6 25.00% 2 0.00%

0.0
0%

0.0
0%
0 0.0
0

Tot
al
0 4
0 11
0 8

Text

0.00%

0 0.00%

0 0.00%

0 0.00%

Other

0.00%

100.00
%

1 0.00%

0 0.00%

0%
0.0
0
0%
0.0
0
0%

0 0
0 1

Other - Traditional
Other
If I want to find information I will find it. The mass amount of emails I
already receive is over the top.