ASSIGNMENT PROPOSAL ON RETAIL

MANAGEMENT
Topic

Submitted To:
Prof. MD Abdul Quddus
Professor
Department of Marketing
Faculty of business studies
University of Dhaka

Submitted By:
Fatema Tuz Johoora
Roll: 154, Section: B
17th Batch
Department of Marketing
University of Dhaka

Date of Submission: 6th

April, 2014

Letter of Transmittal

6th April, 2014

Prof. MD Abdul Quddus

Professor
Department of Marketing
Faculty of business studies
University of Dhaka
Subject: Proposal of an assignment on retail management.
It is our pleasure to submit an assignment on Retail Business as a
part of our B. B. A. Program. We tried our best to gather information
from different kind of books & sources for preparing a complete
assignment by following analyzing proposal. Without your sincere cooperation and proper guideline, it would not possible for us to prepare
the assignment. For this act of kindness, we are grateful to you. This
assignment is not free from mistake due to some limitations. We hope
you accept it with gracious consideration.
Thank you for giving us such an opportunity for working on the topic.
We will be honored to provide you any additional information, if
necessary.
Sincerely yours,
Fatema Tuz Johoora
Department of Marketing
Faculty of business studies
University of Dhaka

EXECUTIVE SUMMARY
A process of promoting greater sales and customs
satisfaction
by
gaining a better understanding of the consumers of goods and
services produced by
a company.
A typical retail management
strategy for
a manufacturing business might research the
retail
process that distributes the finished products created by the business
to consumers to determine and satisfy what buyers want and require.
This report focuses on Topic for the better understanding of the retail
environment.

PROJECT OVERVIEW
Retail is the sale of goods and services from individuals or businesses
to the end-user. Retailers are part of an integrated system called the
supply chain. A retailer purchases goods or products in large quantities
from manufacturers directly or through a wholesale, and then sells
smaller quantities to the consumer for a profit. Retailing can be done in
either fixed locations like stores or markets, door-to-door or by delivery.
In the 2000s, an increasing amount of retailing is done using online
websites, electronic payment, and then delivered via a courier or via
other services.
Retailing includes subordinated services, such as delivery. The term
"retailer" is also applied where a service provider services the needs of
a large number of individuals, such as for the public. Shops may be on
residential streets, streets with few or no houses or in a shopping mall.
Shopping streets may be for pedestrians only. Sometimes a shopping
street has a partial or full roof to protect customers from precipitation.
Online retailing, a type of electronic commerce used for business-toconsumer (B2C) transactions and mail order, are forms of non-shop
retailing.
Shopping generally refers to the act of buying products. Sometimes
this is done to obtain necessities such as food and clothing; sometimes

it is done as a recreational activity. Recreational shopping often

involves window shopping (just looking, not buying) and browsing and
does not always result in a purchase.

PROJECT PROPOSAL
For my final paper topic, Im interested in writing about location
TOPIC. A retail manager is the person ultimately responsible for the
day-to-day operations (or management) of a retail store. All employees
working in the store report to the retail manager. A store manager
reports to a district or general manager.

CONCLUSION
Business environment is ever changing. This change is obvious. So for
being relevant with the current business needs of the customers, it
requires much knowledge about efficient retail management. Retain
management is in important part of business as it can make the
business profitable.